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Home , Ainori, Channel 3 (Thailand), Channel 5 (Thailand), Channel 7 (Thailand), Channel 8 (Thailand), Daigo Umehara

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Game shows, Taiwan steps up international co-pros singing dominate Teenage Psychic kicks off expanded originals plans formats in Asia Top two genres account for 52% of formats

Game shows and singing competition are by far Asia’s most favoured formats genres, ContentAsia’s latest Formats Outlook shows. As of mid-March, the top two genres accounted for a combined share of 52% (107 titles) of the total 205 formats on air, in production or commissioned for broadcast in 2017/2018.

You’ll find the whole story on page 6

Fuji TV reboots

streaming product Teenage Psychic Streaming originals bumped up to boost new Taiwan takes its next step into interna- cal psychic, Sophiyah Liu, who worked tional originals this weekend with the as a consultant of the drama. “UVOD” premiere of Taiwan Public Television Xiao Zheng is played by Kuo Shu-Yau, Service’s (PTS) first co-production with Golden Horse award winner for best HBO Asia and Singapore-based pro- new performer in 2013. Japanese broadcaster Fuji TV has duction house IFA. Teenage Psychic was directed by rebooted its on-demand proposition, go- Teenage Psychic, filmed entirely in 30-year-old up-and-coming Taiwanese ing forward with a product that unites its Taiwan, debuts on PTS in Taiwan at 9pm writer-director, Chen Ho-Yu. various video streaming models under a on Sunday night (2 April) and on HBO The original sound track is in Taiwan- single banner and bumping up produc- Asia across Asia at 10pm. ese dialect, which Chen insisted upon tion and distribution of signature on-de- PTS’ director of international de- to maintain authenticity of the local folk mand original content. The new genera- partment, Jessie Shih, described the beliefs and psychic powers. tion of on-demand originals are led by production as a milestone for Taiwan’s He added that while the drama was Love or Not, a co-production with telco drama production industry, and said about psychic power, its essence was NTT Docomo’s dTV streaming service, it opened a new era of international human nature. and Ainori-Reboot with Netflix. content collaboration. PTS chairperson Tchen Yu-Chiou said at The six-episode supernatural coming- the Taipei media event for the series that You’ll find the whole story on page 3 of-age drama follows Xiao Zheng a PTS had dedicated itself to engaging 16-year-old born with the ability to see with the international media community spirits. She’s not exactly enamoured in every way, “with the aim of presenting www.contentasia.tv with her gift, until she befriends transfer the island’s cultural and humanistic diver- student Ah Le and her life changes. sity to the world as well as bringing local The story was inspired by the life of lo- talents and creatives to the stage”. 3-16 April 2017 page 2. c ntentasia 3-16 April 2017 Page 3.

Lip Sync Battle Fuji TV reboots streaming product heads for Streaming originals bumped up to boost new “UVOD” Thailand

Viacom International Media Networks (VIMN) has sold singing format Lip Sync Battle to Group M Entertainment in Thailand. The deal is VIMN’s first format license in Thailand and the fifth adaptation of Lip Sync Battle in Asia, joining China, Indonesia, Vietnam and Philippines. 13 episodes of Lip Sync Battle Thai- land will be produced in May 2017. The show will air later this year. Broad- cast details have not been disclosed. Elsewhere in the region, GMA Network has confirmed its third season renewal on Channel 7 in the Philippines, while Dong Tay will produce a second ©Fuji Television Network, Inc. season for HTV7 in Vietnam, which will premiere in the third quarter of 2017. Love or Not

Japanese broadcaster Fuji TV has re- edy starring members from popular music booted its on-demand proposition, go- group Sandaime (3rd generation) J Soul WeKids picks ing forward with a product that unites its Brothers and Gekidan Exile. up SpacePOP various video streaming models under a The drama debuted exclusively on the single banner and bumping up distribution two streaming platforms on 20 March. for China of its on-demand originals. One episode is released every week at The new “UVOD” (Ultimate Unique Ultra the same time on both platforms. Video On Demand) service follows the in- Fuji TV is also returning matchmaking troduction last year of Fuji TV On Demand reality show, Ainori, to FOD screens later (FOD) Premium. this year in partnership with Netflix. FOD Premium runs alongside Fuji TV’s 10- Ainori premiered on Fuji TV’s free to year-old paid video streaming platform. air channel in October 1999 in an 11pm Fuji also operates an advertising VOD weeknight slot, breaking ratings records in (AVOD) platform as a seven-day free February 2002 with average rating of 20.4% SpacePOP catch-up option for its free-TV terrestrial (source: Video Research, Kanto region). Genius Brands International has li- broadcast channel. The format involves seven men and sev- censed music-driven animated series Fuji says the aim of combining all the en women travelling the world in a pink SpacePOP to WeKids Asia for China. services under one banner is to “increase bus called the “love wagon” in search of The plan is to launch the brand, centres customer acquisition from this synergetic true love. The wagon travelled to 92 coun- around five teen princesses disguised as effect”. tries before it was parked for good. musicians trying to save the galaxy from The UVOD announcement comes less The new co-production, Ainori-Reboot, an evil empress, across China this sum- than a week after the premiere of Love resurrects the pink bus after a four year mer. U.S.-based creator Genius Brands or Not, Fuji TV’s streaming original co- absence. The show will stream on FOD also said ahead of MIP TV on Monday production with telco NTT Docomo’s dTV and one other local OTT platform, with that it had greenlit a second season of streaming service. Netflix taking exclusive rights for all other the YouTube-driven show. Love or Not is a classic romantic com- countries.

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@contentasia /contentasia contentasia.tv /company/contentasia3-16 April 2017 page 4. c ntentasia 3-16 April 2017 Page 5.

TVB profit dips Turner tests e-sports 62% in 2016 Eleague to air across Warner TV, tru

Hong Kong’s leading free-TV broadcaster, Television Broadcasts Ltd (TVB), has reported a 62% dip in profits, from HK$1,331 million/US$171 million to HK$500 million/US$64 million, for 2016. TVB attributed the decline to Hong Kong’s weak ad market; start-up costs associated with its new businesses; and exceptional gains in 2015 which were not repeated. 2016 revenue was down 5% to HK$4,210 million/US$542 million. Costs were up 13% to HK$3,888 million/US$500 million. TVB’s international businesses were done in most places with the exception of mainland China, where revenue was up HK$80 million/ US$10 million – 30% – from HK$271 million/US$35 million in 2015 to HK$351 million/US$45 million in 2016.

Vietnam govt at war with ELEAGUE Street Fighter V Invitational

“toxic” YouTube videos Turner and IMG’s first-ever ELEAGUE Street US-Filipino gamer also known as Ryan Fighter V Invitational begins this weekend Ramirez. Vietnamese authorities are after on truTV and Warner TV in Asia. truTV will air delayed-live Group Finals Google over 2,200 YouTube videos Live coverage of the tournament ac- from 2 April (Sunday, 1pm, SIN/PH), they say are “toxic” and need to be tion will also be presented on Twitch and with a preview special on Warner TV at removed. Local media say The Depart- YouTube from the G Fuel ELEAGUE Arena 12.30am on Monday, 3 April. ment of Broadcasting and Electronic at Turner Studios in Atlanta. The final stages – including the Cham- Information have flagged thousands Asian participants include Infiltration pionship, live on Warner TV and truTV at more videos it says are fake or anti- from South Korea; Momochi, Tokido, 10am on Saturday, 27 May – will award government. As part of the same Daigo Umehara, Eita, MOV and Fuudo the largest share of a US$250,000 prize campaign to clean up their internet, from Japan; Marn from Vietnam; Xian pool to the winner. Vietnamese officials are calling for a from Singapore; GamerBee from Taiwan; Warner TV and truTV will also air the two “lawful environment” for online adver- and Xiao Hai from China. They’ll also one-hour ELEAGUE Extra studio shows on tising, according to news site baomai. be joined by FChamp, a well-known Monday, 1 May and Monday, 21 May.

APRIL 25-27, 2017 AYANA RESORT BALI, INDONESIA

visitapos.com c ntentasia formatsoutlook 3-16 April 2017 Page 6.

Game shows, singing dominate formats in Asia

Top two genres account for 52% of formats !"#$%&'() *+,-+,-%.(#/$00(, 12"#" 3,4$24"+,#$,4Formats by genre # titles % Others* 3% Game show 58 28 5"6$,4%.(#/$00(, Makeover/fashion/lifestyle 1% Singing competition 49 24 7((8+,-%.(#/$00(, Talk show 1% Drama 18 9 Talent show 1% 9(:$66+,-%.(#/$00(,Talent competition 15 7 Lip-sync competition 1% Entertainment1",.$%.(#/$00(, 14 7 1"0,-%2$"6+4; Docu-reality 1% Game show Cooking competition 8 4 *(.+"6%$2$"6+4; experiment reality 7 3 Dance?+/>&;,.%.(#/$00(, competition 6 3 Dating 3% Dating reality5"6$,4%&'() 6 3 Docu-reality5"68%&'() 2 1 Lip-sync competition9"8$(@$2AB"&'+(,A6+B$&4;6$%2$"6+4; 2 1 Dance competition 3% Talent show C4'$2&D 2 1 Talk show 2 1 Makeover/fashion/lifestyle 2 1 *Others: Modelling competition 4% Singing competition - Docu-drama 1 0.5 24% - Parenting reality 1 0.5 - Sitcom 1 0.5 Cooking competition 4% - Telenovela 1 0.5 - Wedding reality 1 0.5 - Weight-loss/dance comp. 1 0.5 Total 205 titles 100% Talent competition 7% Drama Source: Distributors/rights holders, broadcasters Notes: Formats titles were on air or premiered 9% in 2017, or were commissioned for broadcast in 2017/8 in Asia. Our list does not include: format Entertainment 7% options, titles/formats created solely for a single sponsor, and shows created by broadcasters for their own channels that have not been sold as formats to anyone else. All distributors and formats rights holders were given equal oppor- tunity to participate. Updated as of 10 Mar 2017

Game shows and singing competition with 49 titles (24% of 205 titles) recorded profile Got Talent. These include the re- are by far Asia’s best-loved formats from across 10 countries in Asia. Of these, turn of a Asia’s Got Talent to AXN for a genres, ContentAsia’s latest Formats two titles have interactive elements, six second season later this year. Outlook shows. As of mid-March, the top are kids-/teens-oriented, five combine Local versions of the format are on air two genres accounted for a combined singing and impersonation, and two are or in production in Cambodia, Mongolia, share of 52% (107 titles) of the total 205 celebrity-focused. Myanmar, Philippines and Thailand. formats on air, in production or commis- In third place (by genre) is drama Entertainment comes fifth with 14 titles sioned for broadcast in 2017/2018. with 18 titles (9% of 205 titles), of which (7% of 205 titles). Thailand, Asia’s second Game shows top the chart with 58 12 are from China. Japan plays a sig- largest formats market by volume in Q1, titles (28%), of which 17 titles were from nificant role in drama adaptations in leads with four titles. Vietnam. mainland China. Current activity is Although not in the top five, culinary/ Vietnam, Asia’s top formats market driven by Fuji TV formats, including A cooking and modelling formats remain a by volume, has aired/signed/commis- Restaurant With Many Problems China, staple across Asia. Data till mid-March lists sioned 44 formats titles for broadcast in Dating: What’s it like to be in Love? eight of each on local schedules, includ- 2017/2018. Game shows lead with (39%, China and First Class China. ing the return of Asia’s Next Top Model to 17 of 44 titles) followed by singing com- General talent competition comes StarWorld on 5 April. petitions (25%, 11 of 44 titles). fourth, with 15 titles (7% of 205 titles). Nine Newcomers this quarter include the first Early figures for Q1 put singing competi- of the 15 (including multiple seasons) are regional adaptation of Say Yes to the tions second by genre across the region local versions of FremantleMedia’s high- Dress by Endemol Shine for TLC. NEW VENUE LEVEL 3 – 6, SUNTEC SINGAPORE TUESDAY - THURSDAY

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BCA17VPAdContentAsia250x192D2.indd 1 20/3/17 1:53 PM 3-16 April 2017 page 7. c ntentasia #onething2017 3-16 April 2017 Page 8. The Big Influence is... ContentAsia asks industry bosses about the one thing they think will make the most difference to the content industry this year. The growing inter- Staying relevant in est in Asia by OTT services, studios and the fast changing investors will fuel media landscape a content production boom. by engaging audiences We’ll see more digital native content and new, innovative across multi-platforms and types of programming target- building strong commer- ing younger demographics and cial structures to support purely OTT viewers.” the new trends.” Joanne Waage Ng Say Yong Senior Vice President of Partnerships Managing Director and Programming, Viki Inc mm2 Entertainment

Localised con- Dynamic part- tent – it will nerships be- offer a refreshed tween providers wave of creative ideas and platforms with the and a significant goal of making content increase in both IP and more local, more relat- revenue rewards.” able & more marketable.” Sonia Fleck Vitto Lazatin Founder and Chief Executive Officer Vice President – Content Acquisition, Bomanbridge Media Management & Strategy CIGNAL TV (Philippines)

In a world of We are a multi- protectionism, faceted media company. For Pan-Asian shows serve every big format we to highlight the develop, we have a diversity of Asia and tailored content plan - unite us.” across multiple platforms - ready to offer.” Rezal Rahman Chief Executive Officer Maarten Meijs Pinewood Iskandar Malaysia Studios Managing Director, Talpa Global

Formats that cre- Fact: Content is ate some noise: king. Fact ver- as the Asian market con- sion 1.0: Content that is tinues to fragment, using immersive, adaptable & formats to push boundar- ies and create a buzz are efficient stays king.” becoming key.” Sunita Uchil Chief Business officer Jamie I Global Syndication & Production, VP Sales for Asia Pacific International Ad Sales Red Arrow International Zee Entertainment Enterprises Ltd

c ntent onething www.contentasia.tv @contentasia /contentasia contentasia.tv /company/contentasia c ntentasia countryprofile 3-16 April 2017 Page 9.

Thailand In numbers Population ...... 67 million TV households ...... 22 million Pay TV households ...... 6.8 million Pay TV penetration ...... 30% Cable/satellite TV licensees ...... 400 Internet users (fixed/mobile)...... 38 million Broadband internet subs ...... 6.4 million Mobile phone users ...... 83 million

Source: companies, platforms, Media Partners Asia (MPA)

Thailand ended 2016 with one big public fight, many small ones, a whole lot of gloom over the going-nowhere status of pay-TV, a little relief for digital terrestrial TV (DTT) operators, cautious optimism about the future of online entertainment, high Still Standing Thailand hopes for partnerships with telco AIS, and upbeat sentiment about local produc- 2013 with two platforms – GMM Grammy Pictures Television Networks Asia’s Sony tion. On the whole, expectations for 2017 Public Company Limited (GMM) and Channel HD, Turner’s Warner TV HD, FOX are conservative and few roared into the CTH Public Company Limited (CTH). By Action Movies HD, Celestial Tiger Enter- new year with mega-ambitions. September 2015, GMM stopped paying. tainment’s Celestial Classic Movies, Para- The relief for DTT operators comes pri- When the two operations merged under mount Channel and Scripps Networks In- marily in the form of more time to pay CTH, efforts were made to persuade FNG teractive’s Food Network HD. their spectrum auction fees, beginning that the new entity shouldn’t have to Meanwhile, Thailand’s impact on the with the fourth installment due in May pay twice for the same/similar channels. region’s formats fortunes continues. The 2017. Between them, operators of the That didn’t quite fly, and became moot country had 30 formats on air/signed/ 24 new DTT channels are paying a com- anyway when CTH collapsed and went commissioned for 2017/2018 as of March bined THB51 billion/US$1.45 billion over six dark in September 2016 after months of this year. This represents about 15% of years in spectrum fees. anguish and efforts by CTH management the 205 formats on air/commissioned for In a bid to ease the DTT start-up bur- to restructure/save the business. 2017/8 in Asia (source: ContentAsia’s For- den, Thailand’s National Broadcasting After failing to activate two separate mats Outlook, Q1 2017). and Telecommunications Commission bank guarantees securing payments for Thailand has 30 titles (up three titles from (NBTC) has also promised to help pay channels distribution, FNG took the legal last year), including returning seasons of for DTT channel transmission via satellite/ route, filing action at end 2016 in Hong The Choice Thailand and Price is Right Thai- cable for the next three years, and to a Kong and Bangkok against Thailand’s land. Thailand ranked third in last year’s first progressive annual licence fee depend- largest bank, Bangkok Bank. The suit quarter formats analysis, with 27 titles. ing on annual revenue. claims more than US$71 million plus inter- Another title on the 2017 agenda is a As Thailand enters its third year since est on late payments. 13-episode local version of NBCUni’s Top DTT licences were granted in early 2014, Beyond legal battles, the country’s pay- Chef, commissioned by GMM ONE TV. The the sector remains high on the indus- TV prospects looked grim at the close of 90-minute episodes are being produced by try watchlist, and speculation/activity 2016, with leading platform TrueVisions re- Thailand’s The One Enterprise Company. around mergers/acquisitions/bankrupt- porting an 86% increase in losses to THB1.3 Like much of Asia, Thailand’s formats cies is likely to continue through 2017. billion/US$37 million for the nine months to market is dominated by the big two – The fight we’re watching through 2017 end Sept 2016 compared to the same pe- Endemol Shine Group (rights to 47 titles) is around FOX Networks Group’s (FNG) riod the previous year. At the same time, and FremantleMedia (rights to 45 titles) – efforts to recover more than US$71 million the platform entered 2017 with network which had a combined 92 formats (45% it didn’t get when Thai pay-TV platform quality upgrades and a bundle of seven share) in the market as of March this year. CTH crashed in 2016. The FNG argument new channels, but without HBO Asia’s pre- The balance is shared by Talpa (20), Kes- stems from two separate five-year chan- mium channels, which were dropped on het International (19), NBCUniversal (18), nel distribution deals signed in March 1 Jan 2017. The new services include Sony Warner Bros (12) and others.

Adapted from ContentAsia’s The Big List 2017 c ntentasia countryprofile 3-16 April 2017 Page 10.

Who’s who in Thailand...

Digital Terrestrial TV/ Free TV

Channel 3/3HD/3SD/3Family Bangkok Entertainment Company (BEC) operates Channel 3, a nationwide terrestrial analogue TV station. The operating licence runs to March 2020. BEC is the free-TV arm of BEC World Group, which also holds three digital terrestrial (DTT) licences – 3HD (general entertainment HD), 3SD (general entertainment SD) and 3Family (kids/family). The DTT channels launched in April 2014 and are operated by DTT unit BEC-Multimedia. The group is also involved in radio broadcasting, production and distribution of TV shows, sports events and music videos.

Channel 5/HD The Mask Singer Thailand Channel 5 was established in 1958 by the Royal Thai Army aiming to bridge under- standing between the army and the general public. The 24-hour schedule consists of info- Channel 9/MCOT HD/ Nation TV/Now 26 (SD) tainment, news, documentary, entertain- MCOT Family Nation Multimedia Group (NMG), established ment, educational and teleshopping. The Channel 9 is owned/operated by the Mass on 1 July 1971 as an English-language daily programming split is 70% informative and Communications Organisation of Thailand newspaper in Thailand, owns and operates 30% entertainment, with a plan in 2017 to (MCOT), a former state enterprise under eight businesses. These include two 24-hour increase news/variety/travel/sitcom/drama the Office of the Prime Minister. The 24-hour SD commercial digital terrestrial TV channels to 40% of airtime and to ramp up streaming general entertainment schedule is 70%+ – news Nation TV and variety channel Now activity and social media engagement. in-house content. In 2014, MCOT began 26. Nation TV is predominantly local news. broadcasting two digital terrestrial (DTT) Now 26’s line-up is a mix of local and foreign Channel 7/HD channels – MCOT HD and MCOT Family content, including financial/economic/busi- Bangkok Broadcasting & TV (BBTV) Channel. MCOT’s businesses include radio ness news, lifestyle, entertainment, formats launched Channel 7 in Nov 1967 and is to- broadcasting and online news. and drama series. DTT services started in April day Thailand’s top-rated channel. In 2014, 2014. The licence runs until April 2029. BBTV launched Channel 7 HD, a simulcast GMM 25 SD/One 31 HD broadcast of the analogue service. The 24- Thai media conglomerate GMM Grammy NBT hour SD/HD schedule includes news, drama owns and operates two variety digital ter- National Broadcasting Service of Thailand series, game shows, movies and sports. For- restrial channels – GMM 25 (SD) and One (NBT) is a 24-hour news/information channel mat rights acquisitions include Iron Chef 31 (HD). Both launched in April 2014. Key and a division of Thailand’s Public Relations Thailand, Sing Your Face Off and The Mon- genres are drama, variety and sports. Department (PRD). NBT was established in ey Drop Thailand. 1985 with THB300 million/US$8 million in sup- Mono29 (SD) port from the Japan International Coopera- Channel 8 (SD) Mono Group’s TV subsidiary, Mono Produc- tion Agency (JICA) and began transmission RS Television, a subsidiary of RS Public Com- tion, established Mono Broadcast in Septem- on 11 July 1988. Less than 5% of the offering pany, launched digital terrestrial (DTT) ber 2013 to manage its THB500 million/US$14 is foreign. The schedule is primarily factual, channel, Channel 8 (formerly delivered million (registered capital) digital terrestrial with a focus on science/technology, na- via satellite), in May 2014, offering Korean TV business. Mono Broadcast participated in tional history, sports and animation. drama, local drama and sports, as well as the digital TV licence auction at the end of variety shows, animation, news and movies. 2013, applying for the variety category (SD) PPTV HD More than 90% of the content is produced and became the sixth winner with a bid of Digital HD terrestrial television service, PPTV, in-house. RS also owns and operates four THB2,250 billion/US$63 million. The company was established in April 2014 by Bangkok satellite channels: Channel 2, Sabaidee TV, launched Mono29 in April 2014 as a 24-hour Media and Broadcasting Co. Driver content YOU Channel and Sun Channel. Local co- service, offering mainly foreign TV drama se- is sports, which makes up about 30% of the production partners include JSL Global Me- ries and movies as well as animation, game entire offering, followed by variety shows dia, Kantana Group and Happy Together. shows, variety and sports. (21%), news (21%) and drama (15%).

Adapted from ContentAsia’s The Big List 2017 c ntentasia countryprofile 3-16 April 2017 Page 11.

Thai PBS PSI iflix Thailand Thai PBS, launched in Jan 2008, carries PSI transmits to more than 10 million house- iflix landed in Thailand in Nov 2015 after 25% international content (documentary, holds nationwide. The platform offers se- Malaysia (May 2015) and the Philippines kids, animation, drama series, feature films, lect TV content via its own PSI TV Anywhere (May 2015). iflix Thailand costs THB100/US$3 education, edutainment). At the end of 2016, brand available on internet-connected a month. the broadcaster was considering upping devices. PSI launched in 1989 as a free-sat- daily transmissions from 18 to 24 hours. Thai ellite TV provider, and was recognised as a LINE TV PBS, which began digital transmissions in pay-TV operator by regulator, the National LINE TV is an online streaming TV service and April 2014, is also a network/service provider Broadcasting and Telecommunications an extension of mobile messenger app, LINE, for other major DTT channels in Thailand. Commission (NBTC), in 2014. which has more than 33 million users in Thai- land. LINE TV became available in Thailand Thairath TV TOTiPTV (MeTV) at the end of 2014 and launched commer- Thairath TV, a variety HD channel operated Thailand’s state-owned telco, Telecom of cially in Feb 2015. Geo-blocked for Thailand, by Triple V Broadcast (subsidiary of news Thailand (TOT), launched IPTV platform TO- LINE TV bundles TV series, variety shows, ani- publisher Vacharaphol), launched in April TiPTV in October 2012 for TOT’s broadband mation, music videos and exclusive content 2014 with a 50:50 news:variety schedule. subscribers in the Bangkok area. The ser- for free. The service is owned by Tokyo-based Content partners include JSL Global Media, vice rolled out nationwide in January 2013. LINE, a subsidiary of Korea’s Naver Corp. Polyplus Entertainment, TV Thunder, Kantana The platform offers about 160 local/inter- Group, Luck 666 and Siamsport. Thairath TV’s national channels. MonoMaxxx digital terrestrial television licence runs for 15 MonoMaxxx offers 10,000+ hours of VOD years until 2029. TrueVisions content, consisting of local/international/ TrueVisions operates a pay-TV platform with Korean/Chinese drama series, movies, ani- Workpoint TV (Channel 1) about 200 channels in various packages, in- mation and TV shows, among others, bun- Workpoint TV, established in April 2014 by lo- cluding must-carry digital terrestrial channels. dled in four packages starting from THB129/ cal production house Workpoint Entertain- True also operates two of its own DTT chan- US$3.60 a month to THB1,339/US$38 a year. ment, is a general entertainment channel nels. The platform had 3.8 million paying MonoMaxxx is also accessible for THB5/ offering drama/soap opera, game shows subscribers as of Nov 2016, and said English US$0.15 a day. The Mono group launched and variety programmes, among others. Premier League broadcasts had driven TV the SVOD service in 2011 as Doonung.com, The 24-hour station also acquires foreign subscription revenue. Parent company True and rebranded as MonoMaxxx in Feb 2016. content. Corp is involved in everything from broad- The aim is to reach two million subs by end band services to games development. of 2016 (from one million in Feb 2016). Pay TV Netflix Thailand OTT/Online Netflix launched in Thailand in Jan 2016. The AIS Playbox service costs THB280/US$8 a month for one IPTV platform AIS Playbox offers linear TV and DOONEE SD screen, THB350/US$10 a month for two VOD content, as well as access to OTT ser- DOONEE offers over 10,000 hours (dubbed/ HD screens and THB420/US$12 a month for vices DOONEE and HOOQ, via the AIS fibre subtitled) of video content from around the four HD/UHD screens. (Added 7 Feb 17) broadband network. AIS, which is also one world and some simulcast content from lo- of Thailand’s mobile operators, has about cal broadcasters, as well as movies and PrimeTime 200,000 fibre broadband subscribers (Sept music videos from local production studios. PrimeTime Entertainment launched Prime- 2016) and aims to reach two million by 2019. The monthly subscription is THB150/US$4 Time in Feb 2015, offering SVOD streaming or THB1,500/US$41 a year for unlimited us- of about 320 local/international TV series/ DTV age and up to five devices. DOONEE trial- movies and over 10,000 hours of TV content Thai satellite operator, Thaicom, provides launched in Oct 2014 and rolled out com- from content partner DOONEE to more than broadband network, content services and mercial services in Jan 2015. The platform is two million subscribers. Monthly subscrip- satellite dish/set-top box sales services via operated by STG Mediaplex and has about tions range from THB99/US$3 for the Movie its direct-to-home subsidiary DTV, which car- 300,000 users (Nov 2016). Hits pack to THB199/US$5.70 for the combo ries more than 200 SD and HD channels. DTV movie and TV series pack. was established in June 2009. HOOQ Thailand HOOQ launched in Thailand in May 2015 of- Tencent Online Fiber TV fering Hollywood and local movies and TV Tencent Online (formerly known as Sanook High-definition cable TV service Fibre TV titles via internet-connected devices. In Thai- Online) is mainland Chinese giant Tencent’s launched in Feb this year by the partnership land, HOOQ is available to stream/down- Southeast Asia beachhead. Tencent be- between optic network developer Fiber load for THB119/US$3.33 a month. HOOQ gan buying into Sanook in 2010, acquiring One and cable TV operator Charoen Ca- is also available to about 200,000 AIS Fibre a 49% stake at end 2010 for just under US$11 ble TV. Charoen Cable TV, which has about broadband subscribers as part of the month- million. By end 2016, Tencent owned 100% 600,000 subs (Feb 2017), said the venture ly AIS Playbox package for THB119/US$3.33. of the company. The holding company was would make HD TV available in provincial HOOQ was established in Jan 2015 by Sin- renamed at the end of 2016 and is set for a areas for the first time. The aim is for one mil- gapore telco Singtel, Sony Pictures Television significant increase in streaming video con- lion Fiber TV subs by end of 2017. and Warner Bros. tent production in 2017. This includes games.

Adapted from ContentAsia’s The Big List 2017 c ntentasia countryprofile 3-16 April 2017 Page 12.

The Thai company is key to Tencent’s ex- (Fuji TV); singing competition Killer Kara- pansion in Indochina and Southeast Asia. oke Thailand (Zodiak Rights); and outdoor Sanook.com has 30 million active monthly game show Takeshi’s Castle Thailand (in users (Dec 2016). Music streaming service collaboration with Dentsu Media Thailand) JOOX has 22 million users (Dec 2016). from Japan’s TBS.

TOTiPTV (MeTV) JSL Global Media Launched in 2015, TOT’s streaming service, JSL Global Media set up in 1980 to produce TOTiPTV, is an extension of the company’s content for the Royal Thai Army Radio and IPTV platform (see Pay-TV). The OTT ser- Television’s Channel 5 and expanded to vice is accessible via IPTV set-top box for a supply content for other TV channels. JSL one-time payment of THB3,500/US$98, with now owns nine subsidiaries, including Con- Diaries Tootsies, Line TV Thailand broadband internet connection to any ISP tent LAB, specialising in localising interna- in Thailand. TOTiPTV carries about 116 local tional formats. &160 international TV channels and 3,500+ Zense Entertainment VOD titles (local/regional/international). Kantana Production Service Zense Entertainment was established in The Kantana Group’s TV production arm 2010, and produces for Channel 3, Chan- TrueVisions Anywhere offers full production services. Production nel 7, Channel 9 and digital variety channel True 4 U. Credits include The Money Drop The TrueVisions Group launched online spans kids, documentaries, drama series Thailand, Still Standing Thailand, Sing Your service TrueVisions Anywhere in 2013, of- and game shows. Kantana also produces Face Off (Your Face Sounds Familiar) and fering live-TV streaming, catch-up and on- local adaptations of international formats Love Machine. Zense also creates and pro- demand services. The catalogue consists for broadcasters such as Channel 3, Moder- duces original content, including quiz show of 150+ TrueVisions’ premium channels and nine TV and Thairath TV. Ha-Ma-Ha-Ni-Yom, charity show Game-Ne- 250+ TVOD titles/original series/live sports. Ra-Mit, romance variety show Honeymoon, Live streaming is free for TrueVisions/True Panorama Worldwide game show 60 Seconds Game, horoscope subscribers. On-demand content ranges Panorama Worldwide was established in quiz show Horo Game and sit-com Ha Com- from THB39/US$1 to THB590/US$17 a title. 1993 and has produced over 300 TV docu- pany Limited. TrueVisions Anywhere claimed 1.3+ million mentaries & public relations programmes subscribers in Sept 2016. for organisations/companies in Thailand and abroad. Viu Thailand Regulators/ Hong Kong’s PCCW mobile streaming plat- Shellhut Entertainment Associations form Viu is looking at an early 2017 launch Shellhut Entertainment was established in in Thailand. (Added 7 Feb 2017) 2005 as a subsidiary of shellcraft manufac- Media Agency Association of turing and exporting company, Shellhut. Thailand (MAAT) Shellhut Entertainment specialises in anima- Publishes research/reports, drafts media tion, offering full production services, includ- Production guidelines and promotes professional ad- ing pre- and post-production. vertising/business ethics. GDH 559 GDH 559 specialises in the production of TV Thunder National Broadcasting & online TV content for clients including OTT TV Thunder was founded in Nov 1992 by former DJ Sompong Wannapinyo, who Telecommunications platform LINE TV. The first online series GDH Commission (NBTC) created was 2013’s Hormones, about issues switched to TV production to avoid music Established in late 2011, Thailand’s in- and experiences of Thai high-school teen- piracy issues. Commercial operations start- dependent National Broadcasting and agers. Other production credits over the ed in 1993. The company has produced Telecommunications Commission (NBTC), years include I Hate You, I Love You (2017), more than 200 TV programmes, ranging regulates telecommunication and broad- Gasohug (2016) and Stay (2015). GDH from big international shows to controlled casting services. (Gross Domestic Happiness) is the produc- budget formats. Credits include La Banda tion subsidiary of Thai media conglomerate Thailand, Take Me Out Thailand, The Price is GMM Grammy. Right Thailand and Take Guy Out Thailand. Thailand Cable TV Association (TCTA) Thailand Cable TV Association (TCTA) was Heliconia H Group Workpoint Entertainment Workpoint Entertainment was established in established in 1983 to serve as the voice Heliconia H Group was established in 2005 1989. The company produces original and of cable TV providers. The association has specialising in original/international TV for- localised international formats and sells its about 300 members, which in total serves mats, including original kids singing compe- own formats and dramas to broadcasters in about three million household subscrib- tition The Trainer; original star search Acting Laos, Vietnam, Cambodia and Myanmar. ers/12 million people). Queen; cooking format Iron Chef Thailand

Adapted from ContentAsia’s The Big List 2017

Be included! Please send your details to Malena at [email protected] or +65 6846 5982 c ntentasia what’sonwhere 3-16 April 2017 Page 13.

What’s on where... ContentAsia’s list of events for the rest of the year.

When Event Venue April 2017 1-2 MIP Doc Cannes, France 3-6 MIP TV Cannes, France 25-27 APOS Bali, Indonesia May 2017 10-12 Busan Contents Market, BCM Busan, South Korea 16-24 L.A. Screenings Los Angeles, U.S. 17-18 PromaxBDA India Mumbai, India 22 CASBAA Satellite Industry Forum Singapore 23-25 BroadcastAsia Singapore 23-25 CommunicAsia Singapore 23-25 MIP China Hangzhou Hangzhou, China June 2017 8-10 Vietnam Telefilm Ho Chi Minh City, Vietnam 19-22 Sunny Side of the Doc France 28-30 Content Tokyo Tokyo, Japan August 2017 30 Aug-1-Sep BCWW Seoul, South Korea September 2017 6 ContentAsia Production Singapore 7-8 ContentAsia Summit Singapore 10-14 Le Rendez-Vous Biarritz, France October 2017 10-12 APSCC Tokyo, Japan 14-15 MIP Junior Cannes, France 16-19 MIPCOM Cannes, France 25 Oct-3 Nov TIFFCOM Tokyo, Japan November 2017 6-9 CASBAA Convention Macau 29 Nov-1 Dec Asia TV Forum & Market (ATF) Singapore 29 Nov-1 Dec Asian Animation Summit Brisbane, Australia 30 Nov-1 Dec PromaxBDA Asia Singapore December 2017 12-14 CineAsia Hong Kong January 2018 11-12 vdontx asia Mumbai, India 16-18 NATPE U.S.

Updated as of 29 March 2017. For more event details, go to www.contentasia.tv/events-list c ntentasia 3-16 April 2017 Page 14.

Superheroes, horror top Aus charts The Walking Dead, Marvel’s Iron Fist in top spots c ntent

Editorial Director Netflix title Marvel’s Iron Fist was the most faces, 15 years later after being presumed Janine Stein popular digital original series in Austra- dead, with the power of the iron fist. [email protected] lia for the week of 23-29 March, Parrot Marvel’s Iron Fist also emerged third on Assistant Editor Analytics’ latest data shows. Australia’s top 10 overall TV shows chart, Malena Amzah Average demand expressions for the which was dominated by superheroes. [email protected] martial arts/superhero series tripled the Although superheroes filled most of Research Manager score by fellow Netflix comedy series, the TV spots, horror topped TV viewing CJ Yong Grace and Frankie (with 205% more de- for the week. [email protected] mand), and 272% more demand than The Walking Dead was way ahead of Editorial Research Aqilah Yunus Netflix’s veteran Orange is the New Black. its closest rival with 60% more demand [email protected] Premiered on 17 March and created and is the only show to break the three Design by Scott Buck, Marvel’s Iron Fist is a story million demand expressions band for the Rae Yong about 10-year old Danny Rand who resur- week of 23-29 Mar. Associate Publisher (Americas, Europe) and VP, Top 10 Overall TV Shows International Business Development Rank Title Average Demand Leah Gordon Expressions™ [email protected] 1 The Walking Dead 3,786,599 Sales and Marketing (Asia) 2 Pretty Little Liars 2,378,527 Masliana Masron 3 Marvel’s Iron Fist 2,366,462 [email protected] 4 Big Little Lies 1,809,086 5 Game of Thrones 1,474,019 To receive your regular free copy 6 Legion 1,448,062 of ContentAsia, please email 7 The Flash 1,432,821 [email protected] 8 Bones 1,263,695 9 DC’s Legends of Tomorrow 1,218,517 Published fortnightly by: 10 The Vampire Diaries 1,207,219 Pencil Media Pte Ltd 730A Geylang Road Top 10 Digital Originals Singapore 389641 Rank Title Platform Average Demand Tel: +65 6846-5987 Expressions™ www.contentasia.tv 1 Marvel’s Iron Fist Netflix 2,366,462 2 Grace and Frankie Netflix 775,454 MCI (P) 091/11/2015 3 Orange is the New Black Netflix 635,470 4 The Grand Tour Amazon Video 510,302 Copyright 2017 Pencil Media Pte Ltd. 5 The Crown Netflix 339,264 All Rights Reserved. 6 The Mindy Project Hulu 335,129 7 The OA Netflix 333,852 8 Marvel’s Jessica Jones Netflix 311,560 9 House of Cards Netflix 310,308 10 The Man in the High Castle Amazon Video 305,101 c ntent Daily news with ContentAsia Insider Date range: 23-29 March 2017 email [email protected] Market: Australia for subscription details Demand Expressions™: Total audience demand being expressed for a title, within a country. [Audience demand reflects the desire, engagement and consumption of content, weighted by importance; so a stream/ download is a higher expression of demand than a ‘like’/comment.]