Plano Sports Authority Inc. (PSA) is a 501 C(3) non-profit corporation established in 1970. The mission is to provide safe, quality, year-round recreational and competitive sports programs for the youth in Plano and surrounding areas regardless of their ability to pay.
PSA’s volunteer Sports Directors and coaches promote the ideals of fellowship, sportsmanship, honesty and respect for authority. PSA offers a much needed positive influence in today’s society. Evidence and research show youth involved in organized sports: fare better in school; have improved social skills; are more team-oriented; and have a healthier life style.
PSA provides nearly 50,000 area athletes the opportunity to participate in a variety of sports programs. Many rely on PSA’s scholarship fund, totaling over $30,000 in 2007, to play the sports they love.
PSA is funded by registration fees; sponsorships and private donations. Funding is not received from the City of Plano, Plano ISD or any government agency. Your financial support of sponsorship, or a charitable donation ensures the community quality sports programs and the facilities to play those sports.
Thank you in advance for your support of PSA and area youth.
Sincerely,
Kim Wadley Sponsorship Director, PSA PLANO SPORTS AUTHORITY
501 © (3) non-profit corporation established in 1970. Provides quality, year-round recreational and competitive youth sports programs close to 50,000 youth per year.
PSA SPORTS INCLUDE: Court Sports: Basketball; Volleyball; Dance Team Outdoor Turf Sports: Football; Soccer; Cheerleading; Lacrosse; Rugby Outdoor Diamond Sports: Baseball; Softball Indoor Turf Sports: Indoor Soccer; Arena Football; Indoor Lacrosse Individual Sports: Martial Arts; Track; Fencing; Golf Ice Sports: Ice Hockey; Figure Skating
PSA STARCENTER YEARLY VISITATION
14 courts in use an average of 60 hours per week … 1,975,680 Summer Camps and Event Days for 10 weeks … 32,500 Coaching Clinics for over 4,000 teams … 4,000 Tournament hosts for 16 off-season tournaments … 349,400 Ice Hockey Rink an average of 33 hours per week … 179,780 Total Visitation to the PSA StarCenter … 2,541,360
PSA2 ESTIMATED YEARLY VISITATION
8 courts in use an average of 60 hours per week … 1,128,960 Multi-use area in use 60 hours per week … 164,220 Summer Camps and Event Days for 10 weeks … 12,375 Coaching Clinics for over 2,250 teams … 2,250 Tournament hosts for 10 off-season tournaments … 218,400 Total Estimated Visitation to PSA2 … 1,526,205
With estimated total visitation patterns of over 4,000,000 each year, PSA can help you reach your target market! PSA’s demographic profile is an educated, family-oriented community with expendable income. 6500 Preston Meadow Drive
THE PSA STARCENTER FEATURES:
• 143,000 sq. ft. bi-level multi-sports complex • 14 Hard Wood Courts for Basketball and Volleyball • Seasonal Multi-use Arena with turf for: Indoor Soccer; Arena Football; Indoor Lacrosse • Martial Arts Academy • Meeting Rooms and Executive Offices • Food Court and Dining Area • 20,000 sq.ft. Ice Rink for Ice Hockey and Figure Skating • Over 2.5 million visitors each year!!!
The PSA StarCenter has been a resounding success! It has enabled PSA’s sports to grow from 19,000 in 2001-2002, when the PSA StarCenter opened, close to 50,000 participants today! PSA STARCENTER FLOOR PLAN 601 Seabrook Drive
PSA is constructing an additional multi-use sports complex, to accommodate and support the needs of the youth community in addition to adult activities. The PSA2.
PSA2 FEATURES: 95,000 sq. ft. multi-sports complex 8 full-sized Hard Wood Courts for Basketball and Volleyball Permanent Multi-use Arena with turf for: Indoor Soccer; Arena Football; Indoor Lacrosse Food Court and Dining Area Estimated over 1.5 million visitors each year!!!
NEW ACTIVITIES FOR PSA2 Year-round Indoor Soccer Dodge Ball Futsal ( a scaled-down version of outdoor soccer played indoors) Adult Leagues: Indoor Soccer; Basketball; Volleyball; Dodge Ball; Futsal
The PSA2 is open . PSA is excited to offer the community a new complex with the best courts, arena and equipment in the area in addition to the PSA StarCenter. PSA would not be able to meet the communities’ needs of the PSA2 without the help of leased land from the City of Plano, corporate sponsors and private donations.
SPONSORSHIP OPPORTUNITIES
A PSA Sponsorship is the perfect way to reach your target audience. Your sponsorship develops a strong community presence, while supporting area children through sports. PSA looks forward to the opportunity to partner with your organization for this purpose! We offer several different sponsorship options.
SPONSORSHIP PRIVILEGES
• Sponsors receive “Sponsor Event Days” to reach the community by setting up a booth at either the PSA StarCenter or PSA2. Reaching over 20,000 people per weekend at the PSA StarCenter and estimated 13,500 per weekend at the PSA2! • Sponsors may provide brochures/flyers to be place in Lobby Racks at the PSA StarCenter and PSA2. • Sponsors may provide promotional materials for distribution at select PSA Coaches’ Meetings. • Sponsor’s logo is featured on the Digital Media Presentation at the PSA StarCenter and PSA2, Event Calendars, and PSA Flyers on a rotating basis. BannerBanner SSponsorshipsponsorships aarere aavailablevailable tthroughrough largelarge highlyhighly visiblevisible bannersbanners locatedlocated tthroughouthroughout tthehe PPSASA SStarCentertarCenter aannd PPSA2.SA2. BBanneranner SSignageignage reachesreaches a ccaptiveaptive audienceaudience weekweek afterafter wweekeek aandnd aallollowsws ssponsorsponsors toto displaydisplay llogos,ogos, slogans,slogans, locations and services to promote their business to the PSA community.
PSA STARCENTER BANNER SPONSORSHIPS PSA StarCenter offers a perfect way to maintain a strong community presence, with over 2.5 million visitors per year. TAX-DEDUCTABLE Sponsorships include:
8’ X 55’ COURT BANNER SPONSORSHIP: The largest banner at the PSA StarCenter displayed on the most prominent wall of the complex. Banner must be painted. Includes 8 Sponsor Event Days Per Year 1 YR Agreement … $12,000 Per Year
CHAMPIONSHIP COURT SPONSORSHIP: Four double-sided vertical hanging banners (two 6’ x 11’, two 6’ x 6’) on the ends of one of the large, center courts at the PSA StarCenter, plus two logos on the same court surface. Includes 8 Sponsor Event Days Per Year 1 YR Agreement … $10,000 Per Year
8’ X 20’ COURT SPONSORSHIP: One 8’ X 20’ banner in the center of the “end zone” of one of the outside courts, plus your logo on the same court surface. Includes 6 Sponsor Event Days Per Year 1 YR Agreement … $6,000-$9,000 Per Year Based on Placement
6’ X 13’ COURT BANNER: Full banner next to the backboard on one of the outer courts. Includes 4 Sponsor Event Days Per Year 1 YR Agreement … $3,000 - $5,000 Per Year Based on Placement
6’ X 11’ HANGING BANNER: One Double-Sided, vertical hanging banner in the court area. Includes 2 Sponsor Event Days Per Year 1 YR Agreement … $2,500 - $3,000 Per Year Based on Placement PSA STARCENTER BANNER SPONSORSHIPS CONTINUED
6’ X 5’ HANGING BANNER: One Double–Sided, vertical hanging banner in the court area. • Includes 2 Sponsor Event Days Per Year • 1 YR Agreement … $1,800 - $2,000 Per Year Based on Placement
4’ X 9’ WALL BANNER: Banner located on the highly visible main balcony wall of the court area. • Includes 2 Sponsor Event Days Per Year • 1 YR Agreement … $2,500 Per Year
PSA2 BANNER SPONSORSHIPS With over an estimated 1.5 million visitors per year, the PSA2 offers a perfect way to maintain a strong community presence while supporting area children through youth sports. TAX-DEDUCTABLE Sponsorships include:
6’ X 60’ COURT BANNER SPONSORSHIP: The largest banner at the PSA2 displayed on the most prominent walls of the complex. Banners are visible from all vantage points throughout the complex. Signage must be painted. • Includes 8 Sponsor Event Days Per Year • 1 YR Agreement … $10,000 Per Year
6’ X 20’ COURT SPONSORSIP: One 6’ X 20’ banner located in the highly desirable area near court scoreboards and goals. Banners are visible from all vantage points throughout the complex. • Includes 6 Sponsor Event Days Per Year • 1 YR Agreement … $5,000-$8,000 Per Year Based on Placement
4’ X 12’ COURT BANNER SPONSORSHIP: One 4’ X 20’ banner located in the highly desirable area near court scoreboards and goals. Banners are visible from all vantage points throughout the complex. • Includes 4 Sponsor Event Days Per Year • 1 YR Agreement … $2,500 - $4,500 Per Year Based on Placement
**Sponsors are responsible for production costs** Reach an estimated 4 million visitors each year through the latest form of marketing – Digital Media Sponsorships!
WHAT IS A DIGITAL MEDIA SPONSORSHIP? • Your company’s motion ad or commercial vibrantly displayed throughout the complex to attract the attention of your target audience. • Your ad displayed prominently on 42” and 50” Plasma TV’s throughout the PSA StarCenter and, PSA2. • A hi-tech, cost effective medium to reach your target audience.
SPONSORSHIP INCLUDES: • Your company’s ad loops a minimum of once every hour, 9 hours a day. • Ads are run on a 60 minutes loop to capture a new audience every hour. • Massive marketing permeations – a minimum of 270 impressions of your business every month. • A precise targeting of your demographics to maximize your sponsorship dollars.
WHY USE DIGITAL MEDIA ADVERTISING? • 75% of those who remember a message or advertisement mention Digital Media as a source. • Visitors to the PSA StarCenter and PSA2 spend an average of 15 minutes waiting for a game – that’s idle time to view Digital Media! • Digital Media Advertising has a proven track record of generating interest in products/services advertised.
**Sponsors are responsible for production costs** DIGITAL MEDIA SPONSORSHP COSTS
PSA STARCENER DIGITAL MEDIA SPONSORSHIP
15 Second motion ad or commercial loops a minimum of once an hour, 9 hours a day on 14 large-screen plasma TV’s prominently displayed throughout the PSA StarCenter. TAX-DEDUCTABLE Sponsorships include:
• $1,500 for 6 months • $2,500 for 1 year
PSA2 DIGITAL MEDIA SPONSORSHIP
15 Second motion ad or commercial loops a minimum of once an hour, 9 hours a day on large-screen plasma TV’s prominently displayed throughout the PSA Arena Plano. TAX-DEDUCTABLE Sponsorships include:
• $1,200 for 6 months • $2,000 for 1 year
**Sponsors are responsible for production costs** With over 18,000 participants in Turf and Diamond sports each year, Turf and Diamond Sponsorships offer the perfect way to reach the community. A True “Grass Roots” effort! TAX-DEDUCTABLE Sponsorships include:
TURF AND DIAMOND SPONSORSHPS
PSA FOOTBALL SPONSORSHIPS • Over 1,500 participants in Football/Cheerleading • Hanging sign prominently displayed on the scoreboard on your Highpoint Field to promote your company. Banner sign is 4’ (h) X 8’ (w). • Featured sponsor at PSA Football Homecoming / Cheerleading Spirit Night. • Featured sponsor for PSA Football Super Bowl, reaching approximately 1,200 people. • Sponsorship Cost … $2,500 Per Season
PSA BASEBALL SPONSORSHPS • Over 3,800 participants in PSA Baseball each year • Hanging sign prominently displayed on your field to promote your company. Banner sign is 3’ (h) X 8’ (w). • Sponsorship Cost … $2,000 Per Season PSA TURF AND DIAMOND SPONSORSHIPS
PSA SOFTBALL SPONSORSHIPS • Over 3,000 participants in PSA Softball each year • Hanging sign prominently displayed on your field to promote your company. Banner sign is 3’ (h) X 8’ (w). • Sponsorship Cost … $2,000 Per Season
PSA SOCCER SPONSORSHIPS • Over 10,000 participants in PSA Soccer each year • Hanging sign prominently displayed on your field to promote your company. Banner sign is 3’ (h) X 8’ (w). • Sponsorship Cost … $2,000 Per Season
TURF AND DIAMOND SPONSORSHIP PRIVILEGES: • Your company’s promotional information distributed at sponsored sport’s Coaches’ Meeting. • Your company logo included on all PSA informational flyers produced for sponsored sport. • You receive 2 “Sponsor Event Days” at the PSA StarCenter or the PSA2 to promote your business to the PSA community.
**Sponsors are responsible for production costs** **Banners are displayed during Game Days only, per Plano Parks and Recreation regulations** With over 1.5 million page views and 350,000 unique visitors each year, a PSA Website Sponsorship is the perfect way to reach your target audience! TAX-DEDUCTABLE Sponsorships include:
PSA WEBSITE SPONSORSHIPS
• Banner ads prominently featured on the PSA home page, www.psaplano.org with a link to your company’s website. • Reach your target audience of parents and coaches visiting www.psaplano.org for: sports registration; schedules; scores; • Reach over 29,450 unique visitors and 118,000 page views each month, totaling over 1.5 million page views and 350,000 unique visitors each year!
PSA WEBSITE SPONSORSHIP COSTS:
• Available on a 6 month or yearly basis • $3,000 for 6 Months • $5,000 for One Year
**Sponsors are responsible for production costs** PSA2 NAMING RIGHTS TURF ARENA NAMING RIGHTS The Turf Arena features: Indoor Soccer; Arena Football; Indoor Lacrosse; Adult Sports • The Sponsor’s company name placed throughout the Arena • Signage Includes: 1- 6’ x 60’ banner; 2- 6’ x 20’ banners on the prime wall and dasher board signage • 20 Sponsor Event Days each year to reach an estimated 13,500 visitors per weekend An estimated 1.5 million people • 30 second motion ad or annually could associate your commercial looped a company’s name to the PSA2 minimum of once an hour on through naming rights plasma screens • PSA2 named for your • Category exclusivity for company duration of sponsorship • Company’s name and logo will • COST: $200,000 FOR 5 be used on all media YEARS associated with the facility COURT NAMING RIGHTS • First choice for signage placement to maximize Courts feature: Basketball; exposure of corporate Volleyball; Dance Team; Dodge Ball; presence Futsal, Adult Sports • Signage Includes: • The Sponsor’s company name 1- 6’ x 60’ banner; and 2- 6’ placed throughout the court x 20’ banners located on the • First choice of court for most prominent wall space in signage placement with the facility maximum exposure. • 30 Sponsor Event Days each • 2- 6’ x 20’ banners year at the PSA2 to reach an • 12 Sponsor Event Days each estimated 13,500 visitors per year to reach an estimated weekend 13,500 visitors per weekend • 30 second motion ad or • 30 second motion ad or commercial looped a commercial looped a minimum of once an hour on minimum of once an hour on plasma screens plasma screens • Category exclusivity for • Category exclusivity for duration of sponsorship duration of sponsorship • COST: $100,000 FOR 5 YEARS