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J E W E L L E Ry a R W a T C H E S T Fa S H I O N *% 7 % , , % 2 9 .{MERO.UMBER 7 ! 4 # ( % 3 !uO8886)) ! 2 4 &! 3 ( )/ . *%7%,,%297!4#(%3!24&!3()/. Ribera, 2 - 48005 Bilbao (Vizcaya) - Tel.: 944 792 310 - Fax: 944 792 312 E-mail: [email protected] - www.bustinzajoyas.com www.diamonfire.es Cubiertas 195.indd 1 Sin título-1 1 23/10/135/8/13 12:22:23 10:18:28 5.2 tfsbyrobertocoin.com Sin título-1 2 23/10/13 10:18:31 2013 nº 195 editorial En portada Nuevos límites DIAMONFIRE [email protected] www.diamonfire.es Explica en esta revista Sergio Roura, responsable de la marca española Bultaco Watches, que “el mercado está cambiando muy rápidamente y vamos a ayudar a las joyerías con todas las nuevas Tel. +34 965 065 765 herramientas digitales disponibles para atraer la atención de su público y recuperar el protagonismo ARTE Y JOYA es una publicación de GRUPO DUPLEX que se merecen”. Tras más de 50 años de historia, Bultaco es una leyenda, pero sus valores son más ARTE Y JOYA is a publication edited by GRUPO DUPLEX actuales que nunca. La innovación constante le empuja a explorar nuevos límites. Y los límites siempre van expandiéndose si existe afán de superación. Es un presente continuo al que la joyería-relojería no es Edita / Publishing: DUPLEX CREATIVOS, S.A. ni puede ser ajena. Lo demuestra esta firma que continúa levantando pasiones y que sigue tan impetuosa Editor / Publisher: como en sus inicios. Bultaco es más que una marca, es toda una historia, es todo un futuro, es el producto Pedro Pérez ([email protected]) que ayudará a rentabilizar el establecimiento y a reforzar la fidelidad de sus clientes. Y para ello no duda Coordinadora editorial / Publishing Editor: Petra Marín ([email protected]) en utilizar las herramientas más novedosas a su alcance, modernizando a la vez a sus partners. El empuje Redactor / Editor de Internet y las nuevas fórmulas de venta desarrolladas en el entorno digital pillaron a la tienda tradicional Stella Aguiar ([email protected]) Diego Mayor ([email protected]) un tanto anestesiada, sin capacidad de respuesta ante otros operadores más rápidos y ágiles. Pero la Publicidad / Advertising: Ahmad Farid ([email protected]) reacción adecuada ya llegó. Llega con Bultaco y llega con más ideas. En estos días se está presentando, Secretaria / Assistant: en exclusiva para el sector joyero y relojero español, una plataforma digital destinada a que tiendas y María José Soler ([email protected]) marcas interactúen con todas las ventajas que aporta la operatividad online. Se trata de STOREHY, que Colaboradores externos de diseño llega dispuesta a que el establecimiento tradicional recupere el tráfico perdido hasta ahora en la red y External Design contributors: Roche Graphis sume ventas. El objetivo es que la tienda crezca en recursos, oferta y servicios, reforzando la unión con la Colaboradores externos de fotografía marca y red comercial para plena satisfacción del cliente más exigente. STOREHY también es una firma External photography contributors: “made in Spain”. Al igual que Bohemme, que abre su primera tienda en Rusia y así lo contamos en “Arte Carles Segarra (Barcelona) y Joya”. Recursos digitales e internacionalización están dando las claves para nuevos límites. Colaboradores externos de traducción External translation contributors: Mary C. Black (Intercultural Services) Depósito legal/ Legal Warehouse: B-30172-1975 New limits Grupo Duplex Via Laietana, 71 pral. 08003 Barcelona In this magazine Sergio Roura, the head of the Spanish brand Bultaco, explains that “the market is Tel.: +34 933 183 738. Fax. +34 933 185 984 ([email protected]) changing very quickly and we are going to help jewellery makers and sellers with all the new digital tools Contabilidad y finanzas / Accounting and finance: available to attract their public’s attention and gain back the limelight that they deserve”. After more than Sandra García ([email protected]) Leonor Rodríguez ( [email protected]) 50 years of history, Bultaco is a legend, but its values are more up-to-the-minute than ever. Constant Preimpresión / Pre-Print: Gonzalo Pet ([email protected]) innovation pushes the company to explore new limits. And the limits are ever-expanding whenever there is Producción / Production: the desire to improve. This is a continuous reality from which jewellery and watches cannot remain on the Pedro Méndez ([email protected]) sidelines, as proven by this company, which continues to arouse passions and remains just as impetuous Suscripciones / Subscriptions: María José Soler ([email protected]) as it was in the beginning. Bultaco is more than a brand; it is an entire history, an entire future, a product www.grupoduplex.com that will help to make a shop profitable and to win its clients’ loyalty. And to do so, it does not hesitate to use the newest tools available, while also modernising its partners. The impetus of the Internet and the new sales formulas developed in the digital environment found the traditional shop a bit anesthetised, unable to respond to other quicker and more agile operators. However, the right reaction did come. It came with Bultaco, and it came with even more ideas. These days, it is presenting an exclusive digital platform just for the Spanish jewellery and watch sector targeted at shops and brands that interact with all the advantages of the new online operativity. The platform is called STOREHY, and its goal is to help traditional shops gain back the traffic they have lost to online operators and to boost sales. The goal is for shops to grow in terms of their resources and their range of products and services, strengthening the union with the brand and the sales network to fully satisfy the most demanding clients. STOREHY is also a “made in Spain” brand, just like Bohemme, which is opening its first shop in Russia, as reported in “Arte y Joya”. Digital resources and internationalisation are providing the keys for new limits. Petra Marín Editorial.indd 1 2/8/13 08:25:25 Tel. + 34 981 791 379 • Fax + 34 981 794 469 • [email protected] • www.ujbergondo.com UJB.indd 1 30/7/13 11:17:34 Tel. + 34 981 791 379 • Fax + 34 981 794 469 • [email protected] • www.ujbergondo.com UJB.indd 2 30/7/13 11:17:40 sumario summary 6 La pluma de Pedro Pérez Materials From Pedro Pérez’s pen 56 Novedades Baselworld / Baselworld news 62 Pasarela Cannes / Cannes Catwalk 10 News 66 Poker and Bourbon made in Spain 72 The Fifth Season by Roberto Coin: Lujo accesible / Accesible luxury 14 People 74 Diamond Fire: Inspired by Diamonds Senses Photoshop Expo 18 Sensible Autumn 76 Ultra-vanities 42 Entre tinieblas / Among fog 80 Encuentro Internacional de Joyería en Córdoba / 1st International Jewellery Encounter in Córdoba Trends & Fashion 32 Mexican Style Fairs 34 Baño minimal / Minimal bath 82 Iberjoya: El escaparate por excelencia / 36 Camisa floreada / Flowered shirt The top showcase 83 Espaijoia: Un nuevo concepto / A new concept 38 Technical Watches 84 Macef: Cambio de fechas / Change of dates 72 Fairs News: VicenzaOro, Joya, Istanbul Jewelry Show 86 Calendario de ferias / Fairs Calendar Personality Profile 50 Bultaco: “Bultaco es más que una marca, es una leyenda” / INNOVATION “Bultaco is more than a brand; it’s a legend” 88 Designers News Company Profile 44 Bohemme: De Córdoba para el mundo / From Cordova to the world Senses Designers 92 Pale Skin 100 Dashi Namdakov: Reflejos de otro mundo / Reflections of another World 104 Anuario de Joyería Contemporánea / Contemporary Jewellery Yearbook 4 arteyjoya Pag. Sumario.indd 1 2/8/13 08:31:30 Tel.: 982 550 057 - Fax: 982 563 462 • [email protected] www.oscar-rodriguez.es O. Rodríguez.indd 1 5/8/13 12:07:39 ¡Qué grandes nos ha hecho Internet! Entre los numerosos mensajes que, segundo a segundo, nos aparecen en la red, siempre hay algo que nos permite reflexionar. Mediten con esto que extraje de la red: “Un grupo de amigos cuarentones se encuentran para elegir el sitio donde van a cenar todos juntos. Finalmente se ponen de acuerdo en cenar en el restaurante del Café Central, porque las camareras son guapas, llevan minifalda y escotes generosos. ”Diez años después, los mismos amigos, ya cincuentones, se reúnen de nuevo para elegir el restaurante donde ir a cenar. Finalmente se ponen de acuerdo en cenar en el restaurante del Café Central, porque el menú es muy bueno y hay una magnífica carta de vinos. ”Diez años después, los mismos amigos, ya sesentones, se reúnen de nuevo para elegir el restaurante donde ir a cenar. Finalmente se ponen de acuerdo en cenar en el restaurante del Café Central, porque es un sitio tranquilo, sin ruidos y tiene salón para no fumadores. ”Diez años después, los mismos amigos, ya setentones, se reúnen de nuevo para elegir el restaurante donde ir a cenar. Finalmente se ponen de acuerdo en cenar en el restaurante del Café Central, porque el restaurante tiene acceso para sillas de inválidos e incluso hay ascensor. ”Diez años después, los mismos amigos, ya octogenarios, se reúnen de nuevo para elegir el Revivir la restaurante donde ir a cenar. Finalmente se ponen de acuerdo en cenar en el restaurante del Café Central, y todos coinciden en que es una gran idea porque nunca han cenado allí.” pasión de la ¿Creen que también nos pasará esto a nosotros? Ahora Internet nos hace posible reinventarnos, incluso cuando llega el momento de pensar que todo, absolutamente todo, estaba inventado novedad y probado. Como los octogenarios de la anécdota anterior. Quizá en eso reside la magia de la vida que nos da oportunidad, en cada estación, de revivir momentos con la misma pasión de la novedad. Por eso creemos que ahora es el momento idóneo para los “change makers” (los que hacen posibles los cambios), a base de INNOVAR, lo que significa interconectar personas, probar nuevos caminos, explorar nuevos horizontes, tener nuevas ideas, cambiar métodos de trabajo, descubrir oportunidades donde antes sólo vimos escollos.
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