DOCSLIB.ORG

Aiming for Profits with Energy Shots

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Aiming for Profits with Energy Shots APRIL 2008 SUDDEN IMPACT aiming for profits with energy shots ALSO THIS ISSUE: KIDS BEVERAGES SPARKLING JUICES CSDs AND CORN PRICES APRIL 2008 vol. 6 :: no. 3 more than academic A RETAILER’S GUIDE TO SCHOOL BEVERAGE GUIDELINES 17 26 28 Cover Story 28 :: LITTLE COMPETITION Departments 8 :: BEVSCAPE Energy shots aim for big profits Dr Pepper Spinoff Completed 10 :: CHANNEL CHECK Coke’s Prize Purchase Special Section 17 :: KIDS BEVERAGES A retailers guide to school 12 :: NEW PRODUCTS beverage guidelines Daily’s Keeps Mixing it Up 44 :: PROMOTION PARADE Nutrisoda Goes Biking Features 26 :: PUMPING GAS, AND SOFT DRINK PRICES How corn and gas are making for an expensive mix Columns 4 :: THE FIRST DROP Charity-Flavored Water 38 :: SPARKLING JUICES Not done fizzing 6 :: PUBLISHER’S TOAST Confessions of a 42 :: BRANDS IN TRANSITION Trade Show Junkie Fiji goes green 40 :: GERRY’S INSIGHTS 46 :: EXPO WEST IN REVIEW Michael Pollan, Natural A crunchy old time at Expo West Foods’ Frenemy 48 :: SHOW PREVIEW Beverage Spectrum is published monthly with combined issues in January/February, May/June, July/ Fancy Foods in Chicago August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. One Mifflin Place, 3rd Floor, Cambridge, MA 02138. Periodicals postage paid at Boston, MA and additional mailing offices. 50 :: SHOW PREVIEW POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, One FMI in Las Vegas Mifflin Place 3rd Floor, Cambridge, MA 02138-9917. APRIL 08 :: BEVERAGE SPECTRUM 3 THE FIRST DROP A NEW FLAVOR: CHARITY iven their typical concentration of youthful chunk of shelf space in Whole Foods’ mid-At- We’re not pointing Lewis out as the next big liberalism and cutting-edge faddishness, a lantic region. thing – although there’s obviously plenty of po- college campus can be a hard place to be a bottled “It’s cool,” he says. “As we grow and build up tential here for Give to resonate with the folks water mogul. Just ask University of Pennsylvania our brand, the top of our priority list will be to who were early adopters of bottled water in the freshman Ben Lewis. create more ways to give. People say, add a bottle fi rst place – but we’re pointing out his product as “Everyone likes to pick on the bottle water for this charity or for that one. It’s great. There’s the kind of clever and classy marketing innova- business,” he says of his fellow students. “It’s re- so much potential for expansion – not only into tion that can help keep the category growing. ally the thing to do these days.” other causes, but into other product lines down But with any number of new causes available That can’t be music to the ears of Lewis, whose the road.” as SKUs, with a brand conceit that could be ex- precocious entry into the beverage business start- Distributors and retailers are starting to have tended to several different kinds of products, we ed when he launched the Give brand of bottled legitimate concerns about the long-term mo- think Lewis has fi gured out something impor- water last August. mentum of the bottled water category. Media tant. Still, when Lewis explains what his business and environmental forces are fast turning against He’s fi gured out that in cynical times, a little does, the criticism tends to soften. The con- bottled water for environmental reasons. With earnestness can be very refreshing. ceit behind Give is pretty simple: the company that backlash spreading, but consumer habits donates ten cents for every bottle you buy to a with regard to water now strongly established, cause. There are three SKUs. So if you buy a blue Lewis sees his company as allowing bottled water bottle, you help fi ght child hunger; buy a pink consumers to self-levy a sin tax. bottle, you help fi ght breast cancer; buy a green “I’m not going to sit here and tell you that bottle, you help save the environment. If the bottled water is a rational product,” he says. “At majority of spring waters are generally equal in home, I don’t drink it. But there are 20 million terms of quality and taste, as most consumers are Americans that drink bottled water every year. starting to believe, the idea is that a cause might Give isn’t trying to reverse a consumer trend. make Give fi rst among equals. There’s nothing I can do about that. But if Give To Lewis’ own amazement, it’s turned into a can just leverage the power of this industry and growing phenomenon, having gone from a local use it as a vehicle to do some good – and I think brand in his hometown of Pittsburgh to a large we’re doing that – if we can, that’s the success.” 4 BEVERAGE SPECTRUM :: APRIL 08 PUBLISHER’S TOAST PUBLISHER Barry J. Nathanson [email protected] TRADE SHOW JUNKIE EDITOR Jeffrey Klineman [email protected] ASSOCIATE PUBLISHER John McKenna [email protected] ART DIRECTOR Matthew Kennedy [email protected] GRAPHIC DESIGNER Amadeu Tolentino [email protected] ASSISTANT EDITOR Matt Casey [email protected] PRODUCTION MANAGER Adam Stern [email protected] BUSINESS MANAGER ’ve been a trade show junkie for over 25 years attendance . They know a good thing when they John Schinn now. Although I hate the travel, the excitement see it. [email protected] of arriving on the fl oor of the show at its open- What do these shows offer that the traditional SUBSCRIPTION INQUIRIES ing still drives me. After all, where else can you beverage shows seem to have lost? In a word, en- Adam Stern see so many new brands and old friends at the ergy. They have captured the zeitgeist as the place [email protected] 617-715-9679 same time? For 16 years now, I’ve traveled the to be heard, to meet the principals and exchange beverage circuit. FMI, NACS. NBWA, Inter- in real dialogue. They have captured the entre- ONLINE RENEWALS & CHANGES bev, NACDS, IBWA, Fancy Foods, Expos East preneurial spirit. While their specialty retailers www.bevspectrum.com/subscribe and West, and an array of others have fi lled my and small chain formats don’t drive the product ARTICLE REPRINTS calendar. I spend my time critiquing the latest volumes of their larger brothers, they share that (500 copies or more) offerings from a taste, packaging and marketing magical entrepreneurialism. With the “big guys” FosteReprints 800-382-0808 x142 perspective. I especially get a kick out of seeing of the beverage industry buying up many of the old friends in new positions. (We have quite an successful brands from the last fi ve or ten years, incestuous industry: some have worked at 10 or the next generation of products have started to BEVERAGE SPECTRUM more different companies over the years.) emerge, and they’re emerging at what once had PUBLISHING INC. The new launches were usually the province been the smaller shows. That those events have CHAIRMAN of the major food shows, and FMI and NACS grown so much is evidence that they are the plac- John F. (Jack) Craven [email protected] were the gold standards. That is no longer the es to seek out something new. case. To anyone who attends the Expo East and PRESIDENT & EDITORIAL DIRECTOR especially Expo West, the beverage world has John Craven [email protected] tipped towards these venues. I fi nd it interesting that the newest and most innovative brands are being exhibited at these shows. While the Natu- EDITORIAL ral and Organic sector is only a smidgen in the 1 Miffl in Place, Suite 300 Cambridge, MA 02138 total sales of the industry, almost all the attention ph. 617-715-9670 fax 617-715-9671 has been devoted to it. Take a walk around the ADVERTISING recent Expo West and look at our show coverage 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 fax 212-647-0565 on BevNET and you’ll know what I mean. Just as important, as you cruise the aisles, you see the retailers of all the major grocery, c-store, mass, BPA Worldwide Member, June 2007 club and drug chains strongly represented. The Barry J. Nathanson, distributors and beer wholesalers are equally in Publisher 6 BEVERAGE SPECTRUM :: APRIL 08 Dmjfou;!!JEGB0NjmlQFQ Qspevdu;!Sfgvfm Qvc;!Cfwfsbhf!Tqfdusvn Ebuf;!Bqsjm!3119 Be!tj{f;!9Ôx!y!21/986Ôi Cmffe!tj{f;!9/36Ôx!y!22/236Ôi Mjwf!Bsfb;!8/36Ôx!y!21/236Ôi SIGN UP BY 07/07/08 Run up the score on milk sales. Sell more milk and score yourself an adidas® sports watch, while teaching moms and young athletes to Refuel with Chocolate Milk. It’s the August/September feature incentive program from MilkPEP, promoting chocolate milk as an ideal beverage for refueling tired muscles. Feature fl avored milk and you’ll be rewarded with an adidas® watch. Call your processor or ADA representative now, or call the MilkPEP hotline at 1-800-945-MILK. BEWFSUJTFS;!!NjmlQFQ0JEGB!!! !!!! EJWJTJPO;!!! !!!GNTUJ!!! !!!! !!!! CJMMJOH!UP;!! JEGB! ® ! d0p!Pvumpve ! 2516!Gpshf!Bwfovf! ! Tvjuf!311! ! Cbmujnpsf-!NE!!3231: ©2008 America’s Milk Processors. got milk?® is a registered trademark of the California Milk Processor Board. adidas®, the adidas logo, and the 3-stripes mark are registered trademarks of the adidas Group. TFOE!JOWPJDF!XJUI!POF!UFBSTIFFU UIBOL!ZPV"! !!! !! MilkPEP_Refuel_BevSpect.indd 1 3/22/08 9:08:46 PM Bevscape WHAT’S HAPPENING ACROSS BEVERAGES THE DOCTOR IS IN Copy Investors at Cadbury- Schweppes decided over- whelmingly that it was time to sever their beverage business from its chocolate-centered parent company.
Load more

Recommended publications
  • ENERGY DRINK Buyer’S Guide 2007
    ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide.
    [Show full text]
  • Single Serves Grow, Drink Mixes Reach $1 Billion
    OCTOBER 31, 2008 POWDERPOWER Single Serves Grow, Drink Mixes Reach $1 Billion ALSO THIS ISSUE: MAGIC HAT BREWERY DIET ENERGY BOUTIQUE CSDs RTD JUICE OCTOBER 2008 vol. 6 :: no. 7 cover story 30 Powder Power Single serve drink mixes measure profi t by the square inch features 24 We Already HAD a V8 How the world’s best known veggie drink became fruitful 28 Brands in Transition Another trick for Magic Hat columns 8 6 First Drop Saving time online 8 Publishers Toast Take a deep breath 22 Gerry’s Insights Marginal difference departments 10 Bevscape Business BPA debate back again 12 Bevscape Innovation Pepsi banks on 8-packs 14 Channel Check Spotlighting teas 18 New Products 24 Say hello to Michelob 48 Promo Parade With hoiday coverage category focus 36 Boutique Sodas Embracing function 40 Juice and Juice Drinks The economy and premium products 44 Diet Energy So very necessary conference beat 46 Review NACS Show 30 Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. One Miffl in Place, 3rd Floor, Cambridge, MA 02138. Periodicals postage paid at Boston, MA and additional mailing offi ces. POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, One Miffl in Place 3rd Floor, Cambridge, MA 02138-9917. OCT.08.BEVERAGESPECTRUM.5 THE FIRST DROP By Jeffrey Klineman THE INTERNET: GET IT? THERE’S A LOT of discussion these days about whether various people or companies “get” the Internet.
    [Show full text]
  • ENERGY DRINK CONTAINERS - Bottles & Cans by Cecil Munsey Copyright © 2006
    52 Summer 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 15 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 30 Fig. 31 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 32 > < Fig. 33 Fig. 36 < Fig. 37 Fig. 35 Fig. 38 Fig. 34 > Bottles and Extras Summer 2006 53 ENERGY DRINK CONTAINERS - Bottles & Cans By Cecil Munsey Copyright © 2006 AUTHOR’S NOTE: This article can save you from making a mistake similar to one I made 35+ years ago. I look back now with melancholy at the time while completing the manuscript of my popular study of the Coca-Cola Company’s merchandising history – “The Illustrated Guide to the Collectibles of Cola” (Hawthorn Books, NY). – I consciously did not include a chapter on Coca- Cola cans. Why? I didn’t think that collectors would be interested in “rusty, old tin cans.” I overlooked the entire category except for a few of the early cone-top models and didn’t take into account the successful introduction of aluminum cans and bottles as attractive and long-lasting beverage containers. This article doesn’t make any such mistake; it glorifies a whole, relatively new, category of collectible containers, thus giving collectors the head-start information needed to begin a collection of energy drink cans and bottles. Thanks to eBay and other sources, the current beverages and even those products that didn’t make it in the fast- paced energy drink market, are still available.
    [Show full text]
  • 61000 Coca Cola Coverpdf.Qxd (Page 1)
    2003 SUMMARY ANNUAL REPORT The Coca-Cola Company One Coca-Cola Plaza Atlanta, Georgia 30313 www.coca-cola.com Financial Highlights THE COCA-COLA COMPANY 2003 SUMMARY ANNUAL REPORT Percent YEAR ENDED DECEMBER 31, 2003 2002 Change (in millions except per share data, ratios and growth rates) Net operating revenues $ 21,044 $ 19,564 8 % Operating income $ 5,221 $ 5,458 (4)% Net income before cumulative effect of accounting change $ 4,347 $ 3,976 9 % Net income $ 4,347 $ 3,050 43 % Net income per share before cumulative effect of accounting change (basic and diluted) $1.77 $1.6011% ge Communications Net income per share (basic and diluted) $ 1.771 $1.232 44 % Net cash provided by operating activities $ 5,456 $ 4,742 15 % Dividends paid $ (2,166) $ (1,987) 9 % Share repurchase activity $(1,482) $ (707) 110 % Return on capital 24.5% 24.5% Return on common equity 33.6% 34.3% For more information about The Coca-Cola Company, our beliefs and policies, and additional stories about our operations in more than Unit case volume (in billions) 200 countries, please visit us at www.coca-cola.com. International operations 13.7 13.1 5 % An online version of this publication as well as our Annual Report on North America operations 5.7 5.6 2 % Form 10-K can be found at www.summaryannualreport.coca-cola.com. Worldwide 19.4 18.7 4 % 1 2003 basic and diluted net income per share included a net decrease of $0.18 as a result of the following items: a $0.15 per share decrease related to the Company’s streamlining initiatives primarily in North America and Germany; a $0.05 per share noncash decrease related to the consummation of a merger by one of our Company’s equity method investees, Coca-Cola FEMSA, S.A.
    [Show full text]
  • Guida Alla Lettura Di
    Pino Sabatelli Guida alla lettura di www.ifioridelpeggio.com Opera protetta da Licenza Creative Commons Attribuzione - Non commerciale Introduzione Nel 2015 avevo pubblicato sul vecchio blog una prima versione di questa guida. Consapevole della sua assoluta parzialità, ho però deciso di procedere a una raccolta più sistematica delle voci, col risultato di quintuplicarne il numero. Non saprei dare una motivazione razionale sul perché l’abbia fatto, visto che si tratta di un libro ormai vetusto e che non ebbe un particolare successo neanche quando uscì. Non posso neanche dire di averlo particolar- mente apprezzato, come potrete desumere dalla recensione che feci a suo tempo e che ho qui ripubblicato. Penso che la ragione principale di questo lavoro, che potrebbe a buon diritto essere scelto per illustrare in un vocabolario l’aggettivo “inutile”, risieda nel fatto che ogni libro di Pynchon, almeno per me, rappresenta una sfida intellettuale, e accettarla significa iniziare una caccia al tesoro per scoprire cosa è reale e cosa no, accorgendosi, talvolta, che quel che sembrava inventato di sana pianta è vero, mentre altre cose, apparentemente verosimili, sono del tutto campate in aria. Senza questo sforzo di disvelamento della fittissima trama di rimandi e sottotracce del testo, ritengo che le opere di Pynchon possano essere apprezzate solo in parte, e questo vale anche per questo romanzo, affatto minore nella sua produzione. Inutile dire che questo comporta un lavoro immane che, per quanto facilitato dalle risorse ormai disponibili online, rimane immane. Eppure è quello che mi diverte di più quando leggo un suo libro: il che, forse, dice qualcosa sia su di me che sulla “piacevolezza” delle letture pynchoniane.
    [Show full text]
  • William E Simon Graduate School of Business
    July, 2009 GEORGE R. COOK JOLT: AMERICA’S ORIGINAL ENERGY DRINK ( PAST & FUTURE ) Company Background While being a first mover and a major player in the development of a niche market – energy soft drinks, Jolt actually had its roots back in the early 1950s when the Rapp family of Rochester, New York, through the guidance and stewardship of Joseph F. Rapp, Jr. acquired the distribution rights to upstate New York for well known brands such as 7 – Up, Canada Dry, and Dr. Pepper when he operated six different soft drink bottling operations to service the franchise rights for several high quality products in the industry. At that time, geographic market coverage was from Jamestown, NY extending east to Albany, NY – strictly a regional operation. C.J. Rapp, current President and CEO and Son of Joseph F. Rapp, Jr., of Wet Planet Beverages (the parent company ) became involved in the beverage industry as a summer employee at the age of 12 and worked in the family bottling operations each summer until graduation from college. ©July, 2009 Executive Professor George R. Cook prepared this case study in conjunction with C.J. Rapp, President and C.E.O. of Wet Planet Beverages ( Jolt Cola ), and Courtney Rapp, Manager of Public Relations at WPB. The author would also like to express his thanks to the Marketing Faculty at the Simon School, University of Rochester and several MBA/MS students at the Simon School who provided valuable input and comments during the preparation of the case study. No part of this publication may be reproduced, stored in a retrieval system, or used in a spreadsheet or transmitted in any form by any means – electronic, mechanical, photocopying, recording, or otherwise without the express written permission of the William Simon Graduate School of Business Administration, University of Rochester, New York.
    [Show full text]
  • The Effect of Cola Beverages on Endurance Exercise Performance
    The Effect of Cola Beverages on Endurance Exercise Performance Author Desbrow, Ben Published 2008 Thesis Type Thesis (PhD Doctorate) School School of Public Health DOI https://doi.org/10.25904/1912/1245 Copyright Statement The author owns the copyright in this thesis, unless stated otherwise. Downloaded from http://hdl.handle.net/10072/366720 Griffith Research Online https://research-repository.griffith.edu.au The Effect of Cola Beverages on Endurance Exercise Performance Ben Desbrow Bachelor of Science (UQ), Graduate Diploma in Nutrition and Dietetics (QUT), Postgraduate Diploma in Science (Exercise Management) (UQ), Master of Health Science (Human Nutrition) (Deakin) Heart Foundation Research Centre and School of Public Health Griffith Health Griffith University Submitted in fulfilment of the requirements of the Degree of Doctor of Philosophy 9th May 2008 i Statement of Originality I, Ben Desbrow, confirm that this work has not previously been submitted for a degree or diploma in any university. To the best of my knowledge and belief, the thesis contains no material previously published or written by another person except where due reference is made in the thesis itself. ii ABSTRACT Cola beverages are often made available to competitors during endurance sporting events. This thesis describes a series of investigations examining the frequency and possible physiological consequences of cola beverage use by trained endurance athletes. An initial field study assessed the knowledge, prevalence and quantity of caffeine use by athletes competing at the 2005 Ironman® Triathlon World Championships. A large majority (89%) of athletes were planning on using a caffeinated substance immediately prior to or throughout the race and a similarly high proportion (78%) indicated that cola would be one source of this caffeine.
    [Show full text]
  • Energy Drinks: Five Big Questions
    MAY – JUNE 2008 ENERGY DRINKS: FIVE BIG QUESTIONS ALSO THIS ISSUE: LIZARD KING AND COFFEE FANCY FOOD CHICAGO BUYING BUD? NEW FEATURE: BEVERAGE SPECTRUM READER SERVICE PORTAL see page 49 for details OFFICIAL ENERGY DRINK DEJJ7FF?D=EKJ Mn^ZcXZ!ZcZg\nYg^c`VcYhjeeaZbZcibVcj[VXijgZg!^heaZVhZY idVccdjcXZi]ZXdbeaZi^dcd[^ihgZhigjXijg^c\egdXZhh#I]ZaVhi h^mbdci]h]VkZegdkZcidWZY^[ÒXjai[dgVaa^ckdakZY!Wji^i]Vh jcYdjWiZYanVaadlZYjhidWZXdbZhigdc\Zg#LZjcYZghiVcYbVcn d[djgeVgicZghbVn]VkZWZZc^cXdckZc^ZcXZY#I]ZgZ[dgZ!lZÉYa^`Z idZmegZhhdjgZmigZbZ\gVi^ijYZ[dgndjghjeedgiVcYVgZZmX^iZY VWdjii]Zdeedgijc^i^ZhV]ZVY[dgdjgXdbeVcn#LZadd` [dglVgYidldg`^c\l^i]ZVX]d[ndj# OFFICIAL ENERGY DRINK DEIK=7HDE97BEH?;IBEM97H8 lll#mn^ZcXZ#Xdb xyience_bevnet_dblpg_0608.indd 1 6/6/08 4:46:07 PM OFFICIAL ENERGY DRINK DEJJ7FF?D=EKJ Mn^ZcXZ!ZcZg\nYg^c`VcYhjeeaZbZcibVcj[VXijgZg!^heaZVhZY idVccdjcXZi]ZXdbeaZi^dcd[^ihgZhigjXijg^c\egdXZhh#I]ZaVhi h^mbdci]h]VkZegdkZcidWZY^[ÒXjai[dgVaa^ckdakZY!Wji^i]Vh jcYdjWiZYanVaadlZYjhidWZXdbZhigdc\Zg#LZjcYZghiVcYbVcn d[djgeVgicZghbVn]VkZWZZc^cXdckZc^ZcXZY#I]ZgZ[dgZ!lZÉYa^`Z idZmegZhhdjgZmigZbZ\gVi^ijYZ[dgndjghjeedgiVcYVgZZmX^iZY VWdjii]Zdeedgijc^i^ZhV]ZVY[dgdjgXdbeVcn#LZadd` [dglVgYidldg`^c\l^i]ZVX]d[ndj# OFFICIAL ENERGY DRINK DEIK=7HDE97BEH?;IBEM97H8 lll#mn^ZcXZ#Xdb xyience_bevnet_dblpg_0608.indd 1 6/6/08 4:46:07 PM MAY – JUNE 2008 vol. 6 :: no. 4 28 40 Cover Story 28 :: ENERGY DRINKS Departments 10 :: BEVSCAPE Five questions facing the category. Jones Soda Campaign Cola 14 :: CHANNEL CHECK Features 26 :: BRANDS IN TRANSITION Stella Artois and Import Beer Sweet ride for Sweet Leaf. 18 :: NEW PRODUCTS 40 :: THE LIZARD KING Revolution 3D, Bud Light with Lime DOES COFFEE and more John Bello, in his new role, takes on Starbucks.
    [Show full text]