Energy Drinks: Five Big Questions
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BRAIN on Drugs 101 GATEWAY
BRAIN on DRUGs 101 GATEWAY. TRENDS . Markeng Recognion 2012 1 LT. Ed Moses, Rered 1 Ojecves • Recite number one cancer killer of women {#6 CDC source on slide} • List the three main areas of the brain in order of alcohol impairment {#36 Dr. John Duncan OK U • Idenfy the age of brain maturity {#37 Dr. Daniel Amen of www.amenclinics.com} 2 Target Markeng….Children 3 Our Children Targeted Parents Unaware In the lile world in which children have their existence, whosoever brings them up, there is nothing so finely perceived and so finely felt, as injusce. Charles Dickens 4 More Women Die every year due to Lung Cancer than Breast Cancer *2007 70,880 women died from Lung Cancer, while 40,460 women died from Breast Cancer. *Estimated by American Cancer Society 5 Smoking Rate vs. Cancer Rate About 24yrs #1 7th 6 7 8 Success trends cause Markeng Change Internal Medicine News 11/1/06 Cigaree Nicone Levels Increase 10% in 6 Years . Reports Commissioner Paul J. Cote Jr., of Massachuses Dept. of Public Health one of only 3 states that require tobacco co. to report yearly nicone yields 9 9 ‘07 Camel Ads • Pink Camels for Girls? 10 10 And the latest… VIRGINIA SLIMS “PURSE PACKS” 11 Camel Exoc Blends A few years ago, R.J. Reynolds introduced Camel Exotic Blends in a range of flavors, featuring unusual packaging that was bright and alluring. In 2006, RJR pulled this line of flavored cigarettes after signing a settlement with 39 state AG’s to stop marketing flavored cigarettes. -
Coca-Cola: a Powerful Brand – an Effective Marketing Strategy
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by eLibrary National Mining University Zaloznykh K., Kaimashnikova K. T.V. Kogemyakina, research supervisor Kriviy Rih Economic Institute of National Vadim Hetman Economic University of Kyiv COCA-COLA: A POWERFUL BRAND – AN EFFECTIVE MARKETING STRATEGY Branding is one of the most important aspects of any business, large or small, retail or business to business. It's important to spend time investing in researching, defining, and building your brand. An effective brand strategy gives you a major edge in increasingly competitive markets. To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Brand looks like the relationship between a product and its customer. A strong brand is invaluable as the battle for customers intensifies day by day. Brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. For the last several years, when we ask people to think about a successful brand, we often ask them to think of Coca-Cola because, well, Coke is it. That’s why we decide to investigate the world’s powerful brand – coca - cola. The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. -
ENERGY DRINK Buyer’S Guide 2007
ENERGY DRINK buyer’s guide 2007 DIGITAL EDITION SPONSORED BY: OZ OZ3UGAR&REE OZ OZ3UGAR&REE ,ITER ,ITER3UGAR&REE -ANUFACTUREDFOR#OTT"EVERAGES53! !$IVISIONOF#OTT"EVERAGES)NC4AMPA &, !FTERSHOCKISATRADEMARKOF#OTT"EVERAGES)NC 777!&4%23(/#+%.%2'9#/- ENERGY DRINK buyer’s guide 2007 OVER 150 BRANDS COMPLETE LISTINGS FOR Introduction ADVERTISING EDITORIAL 1123 Broadway 1 Mifflin Place The BEVNET 2007 Energy Drink Buyer’s Guide is a comprehensive compilation Suite 301 Suite 300 showcasing the energy drink brands currently available for sale in the United States. New York, NY Cambridge, MA While we have added some new tweaks to this year’s edition, the layout is similar to 10010 02138 our 2006 offering, where brands are listed alphabetically. The guide is intended to ph. 212-647-0501 ph. 617-715-9670 give beverage buyers and retailers the ability to navigate through the category and fax 212-647-0565 fax 617-715-9671 make the tough purchasing decisions that they believe will satisfy their customers’ preferences. To that end, we’ve also included updated sales numbers for the past PUBLISHER year indicating overall sales, hot new brands, and fast-moving SKUs. Our “MIA” page Barry J. Nathanson in the back is for those few brands we once knew but have gone missing. We don’t [email protected] know if they’re done for, if they’re lost, or if they just can’t communicate anymore. EDITORIAL DIRECTOR John Craven In 2006, as in 2005, niche-marketed energy brands targeting specific consumer [email protected] interests or demographics continue to expand. All-natural and organic, ethnic, EDITOR urban or hip-hop themed, female- or male-focused, sports-oriented, workout Jeffrey Klineman “fat-burners,” so-called aphrodisiacs and love drinks, as well as those risqué brand [email protected] names aimed to garner notoriety in the media encompass many of the offerings ASSOCIATE PUBLISHER within the guide. -
SDI AUG09.Qxd
WILD – Innovative Solutions for the Food and Beverage Industry: Ingredient Systems, Flavors and Extracts, Colors and Process Technology Soft Drinks Internationa l – August 2009 CONTENTS 1 news Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the India 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Asia Pacific 14 Americas 16 Ingredients 18 features All Change 36 Richard Haffner reports on the Australasian beverage market which Juices & Juice Drinks 24 Closing The Gap 30 has recently experienced a few Energy & Sports 25 Richard Corbett takes a look at the changes, often featuring Japanese global market for sports drinks which beverage companies. Waters & Water Plus Drinks 27 is being outpaced by the growth of energy drinks. Carbonates 29 Nature And Health 38 Over a quarter of all soft drinks are Packaging 44 Releasing Potential 32 packaged in glass and some of the newer As the functional benefits of low- categories, such as functional drinks and glycemic sweetener, Palitinose have smoothies, are particulary attuned to it Environment 48 been confirmed by recent studies, benefits, writes Matthias Warneke. Dr Stephan Hausmanns considers its People 50 application in sports drinks. Events 51 No Soft Touch 40 Kenneth Porter discusses the Bubbling Up 53 Protein And Flavour 34 importance of getting warehousing Synergy and Carbery combine their and logistics management right. expertise in creative flavours and regulars sports nutrition to offer unique and inspiring solutions for beverages. Time To Invest 42 A period of economic slowdown might Comment 2 be the perfect time to consider new BSDA 22 Consumer Trends 35 warehouse systems, writes Alex Mills. -
Songs by Title Karaoke Night with the Patman
Songs By Title Karaoke Night with the Patman Title Versions Title Versions 10 Years 3 Libras Wasteland SC Perfect Circle SI 10,000 Maniacs 3 Of Hearts Because The Night SC Love Is Enough SC Candy Everybody Wants DK 30 Seconds To Mars More Than This SC Kill SC These Are The Days SC 311 Trouble Me SC All Mixed Up SC 100 Proof Aged In Soul Don't Tread On Me SC Somebody's Been Sleeping SC Down SC 10CC Love Song SC I'm Not In Love DK You Wouldn't Believe SC Things We Do For Love SC 38 Special 112 Back Where You Belong SI Come See Me SC Caught Up In You SC Dance With Me SC Hold On Loosely AH It's Over Now SC If I'd Been The One SC Only You SC Rockin' Onto The Night SC Peaches And Cream SC Second Chance SC U Already Know SC Teacher, Teacher SC 12 Gauge Wild Eyed Southern Boys SC Dunkie Butt SC 3LW 1910 Fruitgum Co. No More (Baby I'm A Do Right) SC 1, 2, 3 Redlight SC 3T Simon Says DK Anything SC 1975 Tease Me SC The Sound SI 4 Non Blondes 2 Live Crew What's Up DK Doo Wah Diddy SC 4 P.M. Me So Horny SC Lay Down Your Love SC We Want Some Pussy SC Sukiyaki DK 2 Pac 4 Runner California Love (Original Version) SC Ripples SC Changes SC That Was Him SC Thugz Mansion SC 42nd Street 20 Fingers 42nd Street Song SC Short Dick Man SC We're In The Money SC 3 Doors Down 5 Seconds Of Summer Away From The Sun SC Amnesia SI Be Like That SC She Looks So Perfect SI Behind Those Eyes SC 5 Stairsteps Duck & Run SC Ooh Child SC Here By Me CB 50 Cent Here Without You CB Disco Inferno SC Kryptonite SC If I Can't SC Let Me Go SC In Da Club HT Live For Today SC P.I.M.P. -
Strategic Analysis of the Coca-Cola Company
STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author APPROVAL Name: Dinesh Puravankara Degree: Master of Business Administration Title of Project: Strategic Analysis of The Coca-Cola Company. Supervisory Committee: Mark Wexler Senior Supervisor Professor Neil R. Abramson Supervisor Associate Professor Date Approved: SIMON FRASER UNIVEliSITY LIBRARY Declaration of Partial Copyright Licence The author, whose copyright is declared on the title page of this work, has granted to Simon Fraser University the right to lend this thesis, project or extended essay to users of the Simon Fraser University Library, and to make partial or single copies only for such users or in response to a request from the library of any other university, or other educational institution, on its own behalf or for one of its users. The author has further granted permission to Simon Fraser University to keep or make a digital copy for use in its circulating collection (currently available to the public at the "lnstitutional Repository" link of the SFU Library website <www.lib.sfu.ca> at: ~http:llir.lib.sfu.calhandle/l8921112>)and, without changing the content, to translate the thesislproject or extended essays, if technically possible, to any medium or format for the purpose of preservation of the digital work. -
Union Officials Pleased Over New Contract
Eastern Illinois University The Keep September 2003 9-16-2003 Daily Eastern News: September 16, 2003 Eastern Illinois University Follow this and additional works at: http://thekeep.eiu.edu/den_2003_sep Recommended Citation Eastern Illinois University, "Daily Eastern News: September 16, 2003" (2003). September. 11. http://thekeep.eiu.edu/den_2003_sep/11 This Article is brought to you for free and open access by the 2003 at The Keep. It has been accepted for inclusion in September by an authorized administrator of The Keep. For more information, please contact [email protected]. N “Tell the truth September 16, 2003 TUESDAY and don’t be afraid.” VOLUME 87, NUMBER 17 THEDAILYEASTERNNEWS.COM Trustees decisions For more on what happened at the Board of Trustees meeting take a look at our in-depth coverage. Page 3 NEWS Union officials pleased over new contract NA new contract agreement between the administra- tion and faculty was unanimously approved by the Board of Trustees By Avian Carrasquillo MANAGING EDITOR streamline procedures and save a lot of time and energy,” Radavich The Board of Trustees unani- said. mously passed the contract agree- Among them was a new per- ment between the administration formance-based increase for and faculty union Monday after annually contracted faculty, he the two sides negotiated for more said. than six months. “These new provisions will ben- Charles Delman, president of efit the administration, the faculty the University Professionals of and the students,” Radavich said. Illinois, said he was happy the con- The contract renegotiations, tract was finalized. which began in April 2002, took “This is an agreement that both long to settle because of all the sides should be pleased with; it has additions. -
![[Company Name]](https://docslib.b-cdn.net/cover/9043/company-name-689043.webp)
[Company Name]
20 July 2021 Corporates HELL Energy Magyarország Kft. Hell EnergyHungary, Magyarország Consumer Products Kft. STABLE Hungary, Consumer Products B+ Corporate profile Ratings & Outlook Hell Energy is a consumer goods company founded in 2004. It manufactures and sells Corporate rating B+/Stable energy drinks and other non-alcoholic beverages (ice tea, energy coffee, and soft Senior unsecured rating B+ drinks) in more than 50 countries. Hell Energy Drink is currently the third-largest branded energy drink globally. The group is vertically integrated with its own can Lead analyst production and filling lines on-site. Currently, the issuer is the market leader in Hungary, Barna Gáspár with a market share of 59%, and in nine other countries, most of which are in the CEE +49 30 278913 25 and SEE region. The company is 100% privately owned by the Barabás family. [email protected] Key metrics Related methodologies Scope estimates Corporate Rating Methodology, Scope credit ratios 2020 2021E 2022E 2023E July 2021 EBITDA/interest cover (x) 10.9x 14.1x 5.6x 6.8x Consumer Products Scope-adjusted debt 2.8x 4.6x 6.1x 4.9x (SaD)/EBITDA Methodology, September 2020 Scope-adjusted FFO/SaD 31% 20% 13% 17% FOCF/SaD 7% -41% -38% 5% Rating rationale Scope Ratings has today downgraded Hungary-based Hell Energy Magyarország Kft’s issuer rating from BB/Stable to B+/Stable. Senior unsecured debt is rated B+. The rating of B+ is supported by a strong market position in CEE, high margins despite the pandemic, and significant growth potential. The rating is constrained by limited product diversification and increasing leverage. -
Sheet1 Page 1 Name of Drink Caffeine (Mg) 5 Hour Energy 60
Sheet1 Name of drink Size (mL) Caffeine (mg) 5 Hour Energy 60 Equivalent of a cup of coffee Amp Energy (Original) 710 213 Amp Energy (Original) 473 143 Amp Energy Overdrive 473 142 Amp Energy Re-Ignite 473 158 Amp Energy Traction 473 158 Bawls Guarana 473 103 Bawls Guarana Cherry 473 100 Bawls Guarana G33K B33R 296 80 Bawls Guaranexx Sugar Free 473 103 Beaver Buzz Black Currant Energy 355 188 Beaver Buzz Citrus Energy 355 188 Beaver Buzz Green Machine Energy 473 200 Big Buzz Chronic Energy 473 200 BooKoo Energy Citrus 710 360 BooKoo Energy Wild Berry 710 360 Cheetah Power Surge Diet 710 None? Frank's Energy Drink 500 160 Frank's Energy Drink Lime 250 80 Frank's Energy Drink Pineapple 250 80 Full Throttle Unleaded 473 141 Hansen's Energy Pro 246 39 Hardcore Energize Bullet Blue Rage 85.7 300 Hype Energy Pro (Special Edition) 355 114 Hype Energy MFP 473 151 Inked Chikara 473 151 Inked Maori 473 151 Jolt Endurance Shot 60 200 Jolt Orange Blast 695 220 Lost (Original) 473 160 Lost Five-O 473 160 Mini Thin Rush (6 Hour) 60 200 Monster (Original) 710 246 Monster Assault 473 164 Monster Energy (Original) 473 170 Monster Khaos 710 225 Monster Khaos 473 150 Monster M-80 473 164 Monster MIXXD 473 Monster Reduced Carb 473 140 NOS (Original) 473 200 NOS (Original)(Bottle) 650 343 NOS Fruit Punch 473 246.35 Premium Green Tea Energy 355 119 Premium Iced Tea Energy 355 102 Premium Pink Energy 355 120 Red Bull 250 80 Red Bull 355 113.6 Page 1 Sheet1 Red Rain 250 80 Rocket Shot 54 50 Rockstar Burner 473 160 Rockstar Burner 710 239 Rockstar Diet 473 160 -
Sugar-Sweetened Beverage Marketing Unveiled
SUGAR-SWEETENED BEVERAGE MARKETING UNVEILED VOLUME 1 VOLUME 2 VOLUME 3 VOLUME 4 THE PRODUCT: A VARIED OFFERING TO RESPOND TO A SEGMENTED MARKET A Multidimensional Approach to Reduce the Appeal of Sugar-Sweetened Beverages This report is a central component of the project entitled “A Multidimensional Approach to Reducing the Appeal of Sugar-Sweetened Beverages (SSBs)” launched by the Association pour la santé publique du Québec (ASPQ) and the Quebec Coalition on Weight-Related Problems (Weight Coalition) as part of the 2010 Innovation Strategy of the Public Health Agency of Canada on the theme of “Achieving Healthier Weights in Canada’s Communities”. This project is based on a major pan-Canadian partnership involving: • the Réseau du sport étudiant du Québec (RSEQ) • the Fédération du sport francophone de l’Alberta (FSFA) • the Social Research and Demonstration Corporation (SRDC) • the Université Laval • the Public Health Association of BC (PHABC) • the Ontario Public Health Association (OPHA) The general aim of the project is to reduce the consumption of sugar-sweetened beverages by changing attitudes toward their use and improving the food environment by making healthy choices easier. To do so, the project takes a three-pronged approach: • The preparation of this report, which offers an analysis of the Canadian sugar-sweetened beverage market and the associated marketing strategies aimed at young people (Weight Coalition/Université Laval); • The dissemination of tools, research, knowledge and campaigns on marketing sugar-sweetened beverages (PHABC/OPHA/Weight Coalition); • The adaptation in Francophone Alberta (FSFA/RSEQ) of the Quebec project Gobes-tu ça?, encouraging young people to develop a more critical view of advertising in this industry. -
Final Project a PROJECTON PEPSICO. STING ENERGY DRINK
Final Project A PROJECT ON PEPSI CO. STING ENERGY DRINK (2011) ------------------------------------------------- Submitted By: FFaarrhhaan Abbiid 11663322--110099000044 Ghulam Shabbir 1632-109007 MBA (Marketing) ------------------------------- Approved by: _________________________________________ _________________________________________ _ Dean Faculty of Marketing Project Supervisor Inner Title A PROJECT ON PEPSI CO. STING ENERGY DRINK A PROJECT SUBMITTED TO THE PIMSAT INSTITUTE OF HIGHER EDUCATION IN FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MARKETING) BY FARHAN ABID & GHULAM SHABBIR MASTER IN BUSINESS ADMINISTRATION FACULTY OF MARKETING, PIMSAT INSTITUE OF HIGHER EDUCATION, PAKISTAN 2011 TABLE OF CONTENTS SSeerriiaall DDeessccrriippttiioonn PPaaggeNN oo.. CCeerrttiiffiiccaatteess vviiii--iixx Acknowledgements x DDeeddiiccaattiioonn xxii EExxeeccuuttiivveSS uummmmaarryy xxiiii CChhaapptteerNN oo.11 IInnttrroodduuccttiioon TTo EEnneerrggy DDrriinnkk 1133--1144 11..11 IInnggrreeddiieennttsOO fEE nneerrggyDD rriinnkk 1155--1188 11..22 EEffffeeccttss 1199--2200 11..33 AAtttteemmppttsTTo BBaa nn 2211 11..44 HHiissttoorryy 2222--2244 11..55 CCaaffffeeiinnaatteedAA llccoohhoolliicEE nneerrggyDD rriinnkkss 2255--2266 11..66 AAnnttii--EEnneerrggyDD rriinnkkss 2277 11..77 HHiiddddeenRR iisskks 2277--2288 CChhaapptteerNN oo.22 IInnttrroodduuccttiioonTT oPP eeppssii 2299--3300 22..11 CCoommppaannyOO vveerrvviieeww 3311--3322 22..22 ABB rriieefPP eeppssiHH iissttoorryy 3333--4400 22..33 MMiissssiioonn 4411 -
Bottles and Extras Fall 2006 44
44 Fall 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 30 Fig. 31 Fig. 32 Fig. 33 Fig. 34 Fig. 35 Fig. 36 Fig. 37 Fig. 38 Fig. 39 Fig. 40 Fig. 42 Fig. 43 Fig. 45 Fig. 46 Fig. 47 Fig. 48 Fig. 52 Bottles and Extras March-April 2007 45 nationwide distributor of convenience– and dollar-store merchandise. Rosen couldn’t More Energy Drink Containers figure out why Price Master was not selling coffee. “I realized coffee is too much of a & “Extreme Coffee” competitive market,” Rosen said. “I knew we needed a niche.” Rosen said he found Part Two that niche using his past experience of Continued from the Summer 2006 issue selling YJ Stinger (an energy drink) for By Cecil Munsey Price Master. Rosen discovered a company named Copyright © 2006 “Extreme Coffee.” He arranged for Price Master to make an offer and it bought out INTRODUCTION: According to Gary Hemphill, senior vice president of Extreme Coffee. The product was renamed Beverage Marketing Corp., which analyzes the beverage industry, “The Shock and eventually Rosen bought the energy drink category has been growing fairly consistently for a number of brand from Price Master. years. Sales rose 50 percent at the wholesale level, from $653 million in Rosen confidently believes, “We are 2003 to $980 million in 2004 and is still growing.” Collecting the cans and positioned to be the next Red Bull of bottles used to contain these products is paralleling that 50 percent growth coffee!” in sales at the wholesale level.