CHINA DAILY | HONG KONG EDITION Friday, July 17, 2020 | 17 LIFE SHANGHAI Shanghai festival livelier than ever By HE QI
[email protected] Unlike previous editions, this year’s Shanghai Wine & Spirits Fes- tival does not have a confirmed end date. Rather, apart from the main event that kicked off on June 6, the festival will also comprise multiple sub- events that are scheduled to take place throughout the year. “The biggest difference of this year’s festival is that there are differ- ent topics and sub-events. We want this year’s event to be ‘never-end- ing’,” says Xu Qin, director of the Hongkou district commission of commerce, one of the main organiz- ers of the event. “This festival is no longer just a wine activity for distributors and agents to interact. We want to share the wine and spirits culture with more people so that they will have a greater understanding of these products.” Organized by the Shanghai Iconic tourist hotspot Municipal Commission of Com- merce and the government of Hong- kou district, the festival has attracted hundreds of enterprises from more than 50 countries since its launch in 2004. Besides featuring famous liquor given an injection of youth brands such as Wuliangye, Changyu and Cavesmaitre, the festival this year also invited a host of bartend- ers to prepare cocktails for guests. The famous Yu Garden is using pop-up stores and live performances Also present were vendors selling to draw younger visitors, reports in Shanghai. snacks like kebabs, DJs and street Xing Yi performances. ith a history span- local restaurants such as noodle ning more than 400 shop Song He Lou and steamed- years, Yu Garden has bun shop Nanxiang Mantou — the always been a popu- garden’s management has invited larW international destination in Tsingtao Beer to set up a pop-up Shanghai.