Keep Close to Your Customers

50 Cents

5 Air U torCe I N G 8g99veraz-ty 3 1.11)^Pw THE BI Serial ;q,ß V AND RADIO Maxwell Sectionn AFB Aa ivEIYSPAPEß AUGUST 19, 1963

Advertisers have no hesitancy in making Swezey makes resignation from NAB official; football a TV power 35 no successor in sight 66

Shell, out of TV for over a year, is now TV's All- Industry TV Committee files another No. 2 petroleum advertiser 44 ASCAP appeal in Supreme Court 56 COMPLETE INDEX PAGE 7

Keep close to your customers

CT) Selling floor wax? Reach her with Radio now -while she's using the product. Spot Radio can "position" your message at the most opportune time. Put a high gloss on your sales with Spot Radio on these outstanding stations.

KOB Albuquerque WTAR . Norfolk- Newport News WSB Atlanta KFAB Omaha WGR Buffalo KPOJ Portland WGN Chicago WRNL Richmond WLW Cincinnati WROC Rochester WDOK Cleveland KCRA Sacramento WFAA Dallas -Ft. Worth KALL Salt Lake City KBTR Denver WOAI San Antonio KDAL Duluth -Superior KFMB San Diego KPRC Houston KYA San Francisco WDAF Kansas City KMA Shenandoah KARK Little Rock KREM Spokane WINZ Miami WGTO Tampa -Lakeland-Orlando KSTP Minneapolis -St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide

RADIO DIVISION

EDWARD PETRY & CO.. INC.

THE ORIGINAL STATION REPRESENTATIVE

EW YORK CHICAGO ATLANTA BOSTON DALLAS

ETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS IN THE SURPRISING NEW SOUTH CAROLINA

THE WATCHFUL SET AT ELGIN What did South Carolina do to attract Elgin? More than merely change the name of a town to Elgin. Among other things, it trained South Carolinians as technicians, without cost to Elgin, in State -operated technical schools designed to produce employees for any new industry's requirements -an idea attractive to many. For examples: General Electric, Argus Cam- era, Allied Chemical, Du Pont, Smith -Corona Mar - chant, Utica Drop Forge, Horsman Doll, and others. The surprising new South Carolina is soaring as an industrial economy -far outstripping the nation as a whole, nearly doubling the personal incomes of South Carolinians in the 1950's. What does this have to do with WIS- Television? This station -which reaches the majority of South Carolina counties without peripheral buys, knows South Caro- linians' preferences best, after 31 years of broadcasting from the hub -like capital city -now serves a surprising new kind of South Carolina -alert, aware, selective of the best in information and entertainment, and able to buy. It reaches the watchful set, of course, as it reaches other South Carolinians who watch the best.

WISTELEVISION Charles A. Batson, Managing Director

a station of The Broadcasting Company of the South -.am 's» G. Richard Shafto, Executive Vice President 4

WIS Television: Channel 10, Columbia, S.C. WIS radio: 560, Columbia, S.C. WSFA -TV: Channel 12, Montgomery, Ala. All represented by Peters, Griffin, Woodward, Inc. 1 011/0 pLt TeN s

A CLOSE CITY CAMERA .1f-s p- LOOK IS - REQUIRED \

It focuses down to this: You pay for attention. And the concept guiding KTVI's programming is to keep all eyes on the screen. We design our programming to be provocative, exciting, stimulating. KTVI features linked to the ABC line-up attract the younger, buying families that you want to reach. Your commercial ready to sell? We deliver a St. Louis audience that's ready to watch, listen, and buy!

2 ST. LO U I S stossig HR CD 4- STATION MARKET 40% METRO SHARE The May /June, 1963, ARB Market Report indicates that KRLD -TV delivers approximately 40% Metro Share of Audience, 9 a.m. to Midnight, Monday thru Sunday, while at the same time delivering approximately 41% of the Sets In Use in the Dallas Fort Worth 4- station market. Why not spend your ad dollar where it goes further and reaches more - on a Channel 4 schedule. See your ADVERTISING TIME SALES representative - soon.

represented nationally by Advertising Time Sales, Inc.

Nal-02e(4 Oa/4U- R/ouk. Clyde W, Rembert, President MAXIMUM POWER TV -TWIN to KRLD radio 1080, CBS outlet with 50,000 watts

4 BROADCASTING, August 19, 1963 Lunch with the President Twenty -two well known broadcast- CLOSED CIRCUIT= ers have been invited to off -the-record and four FM stations; RKO is licensee officials with explanation that firm is luncheon with President Kennedy this of four TV, five AM and four FM in process of "selectively replacing" Thursday (Aug. 22) marking first such stations, including channel 18 wllcr about 100 homes in its TV sample, meeting with broadcaster group. Presi- Hartford, Conn., nation's only oper- not only in New York but throughout dent, since he assumed office, has had ating pay TV station. RKO also has U. S. This, they said, is part of pro- periodic luncheons for newspaper and interest in CKLW- AM -FM -TV Windsor, gram disclosed some months ago for magazine editors and publishers, prin- Ontario. annual turnovers within sample, which cipally on state -by -state basis. totals about 1,100 TV homes. Since Radio spot index Nielsen's TV and radio samples gen- Although guest list has not been re- Plans to collect and publish spot erally use same homes, radio sample leased, it's understood to include cross- inevitably is being changed, too, but section of owners and directing heads radio spending figures for leading brand advertisers are reported moving company says project is purely TV, is of stations, including group owners. being done now in preparation for Network heads are not included, hav- smartly forward, with encouraging first results from unannounced pilot new fall TV season -and involves no ing met periodically with President in reduction in sample size. past. Luncheon may be forerunner of study currently under way in New others. It's presumed Pierre Salinger, York market. Project is being con- UA expanding first runs news secretary to President, asked ducted by Radio Advertising Bureau I. Leonard Reinsch, executive director and Station Representatives Associa- United Artists Television is said to of Cox stations and President's infor- tion, and they've already devised one have given green light to production mal advisor on communications, to change in tactics: Instead of getting of six more David Wolper one -hour supply list of broadcasters from which billings data mainly from stations, as specials, and another 32 Lee Marvin selections were made. originally contemplated, plan now is shows for first -run syndication to sta- to rely on combination of station rep- tions next season. `Canned' editorial scruting resentatives and major -market stations. Now the world House Communications and Power Subcommittee, which is looking into New York test, covering 1963 sec- International symposium on radio broadcast editorializing, is showing in- ond- quarter spending, calls for sub- and TV may be held in U. S. next terest in firms that provide "canned mission of reports by end of August, year in, of all places, Atlanta. Its an- editorials." Subcommittee feels editor- and project leaders say stations of all other project of Georgia Association ials should be expressions of licensee sizes have agreed- practically unani- of Broadcasters, and it already has opinion and wonders how material, mously-to participate. Independent backing of governor of Georgia, may- prepared by syndicates seeking to accounting firm handles collection and or of Atlanta and several members of serve broadest possible market, can tabulation. It's expected first national state's congressional delegation. Geor- provide incisive viewpoints on issues, report will cover significant portion of gia broadcasters, led by Raymond especially local subjects. Subcommit- 1963 spot spending. Carow, WALE Albany, president of GAB tee is in touch with at least two edi- and governor's spokesman will torial syndicates and may ask them New CATV rules? meet Friday (Aug. 23) with State De- partment officials in Washington to testify when hearing, which re- regulations covering com- to Tough seek federal backing. If symposium cessed last month, resumes. systems FCC's is munity antenna -via held, tentative plans are to bring for- control over microwave relays -are eign broadcasters to Atlanta either just Resumption date for editorializing drafted by Henry Geller, FCC being before or just after convention of hearings is likely to be after Labor associate general counsel, for submis- Na- tional Association of Broadcasters in Day. Parent Commerce Committee is sion to commission in September when Chicago next April so they also could preoccupied by railroad dispute. Sen- reconvenes. Staff feels FCC agency attend latter. NAB representative has ate Commerce Committee, which still has authority now, following victory been invited to Friday meeting. is considering various ways to suspend in Carter Mountain case where com- or repeal Section 315, also probably local TV sta- mission power to protect FTC won't act until some time next month. tions was upheld by U. S. Court of Elman's status Appeals. Don't count out reappointment of Two big catches Philip Elman to Federal Trade Corn- drafted will primarily Announcements are expected this Rules being mission. Commissioner Elman, whose of conditions already week two major radio -TV sta- be codification term expires Sept. 25, was slated for that on CATV microwave have joined National being imposed replacement few weeks ago (BRoAn- tion groups local TV stations. But Association of Broadcasters. Joining users to protect CASTING, July 22) but inside word last there may be some modifications NAB and increasing association's an- - week was that 45-year -old political in- nonduplication within 30 days of pro- nual income by $50,000- $75,000 are dependent (he carries neither Republi- gram carried by local station may be Metropolitan Broadcasting Stations can or Democratic label) might get to more modest period. (division of Metromedia Inc.) and shortened nod from President Kennedy after all. FCC proposed rule -making on subject RKO General Inc. Stations, division Complaint had been that he was mav- last December and comments were General Tire & Rubber Co. NAB erick who didn't work well with in- of filed last February. took unusual step of accepting both cumbent chairman, Paul Rand Dixon, although his abilities as commissioner groups into membership at its June Audimeters on the move board meeting before either had sub- and legal craftsman are admitted. mitted formal applications. So far Reports circulated last week that Daniel T. Coughlin, 34, former FTC neither group has indicated intention A. C. Nielsen Co. was "disconnecting" attorney, now assistant dean of Bos- of also subscribing to NAB codes. its Audimeters in New York, but they ton College law school, had been men- Metropolitan owns seven TV, five AM were denied-or clarified -by ACN tioned as likely Elman successor.

53d issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS Irre.. Published every Monday, D. C., offices. 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, and additional radioadio salutes Washington's finest

Back in 1927, a young man came from the ranch lands of Utah to Washington and opened a small root beer stand with $500 in savings. Today, the root beer stand opened by that young Westerner -J. Willard Marriott, president of Hot Shoppes, Inc. -has mushroomed into a national chain of 114 restaurants, cafeterias, luxury motor hotels and airline and institutional feeding services. Mr. Marriott has made Hot Shoppes' "Food for the Whole Family" a dining -out tradition for more than three decades with the help of hard -hitting advertising programs, including saturation usage of highly distinctive radio spots. WWDC thanks Hot Shoppes and its agency, M. Belmont Ver Standig, Inc., for the privilege of playing an important part in this success story through the years. Hot Shoppes restaurants and cafeterias have a family BLAIR appeal -and WWDC is "the station that keeps people in mind." GROUP PLAN Represented nationally by John Blair d Company MEMBER WEEK IN BRIEF

Football, professional and collegiate, stands to gain West Coast pay TV entrepreneurs expected to seek okay $143 million from TV and radio rights this fall with for public offering of $22 million in stock. Basic pro- sponsors prepared to spend up to $85 million for their gram fare will be Los Angeles and San Francisco base-

advertising messages. See .. . ball games. See .. . FOOTBALL KING ON TV ... 35 PUBLIC STOCK OFFER FOR PAY TV ... 70

Shell Oil changed its media use three years ago, put- NAACP leaders urge broadcasters to make more of an ting almost all its advertising eggs in newspaper basket. effort to hire Negroes. Call for apprentice training if Today it's spending more on TV than ever before. A study necessary. At Hollywood meeting they charge radio of advertising strategy. See .. . and TV has discriminated. See .. . SHELL'S CHANGING AD PICTURE ... 44 'WE'RE IN FONE BOOK' ... 58

Advertising agencies suggest broadcasters underwrite Communications via satellite will be one of the first basic research to determine how best to measure radio's U.S.-Soviet ventures in space cooperation. Echo II, whole audience. AAAA report seen bolstering RAB ap- passive radio reflector due to be launched late this year, proach on methodology study. See .. . will be the vehicle. See ... WAYS TO IMPROVE RESEARCH ... 48 NEW PARTNERS IN SPACE ... 82

Florida Citrus Commission adds $1 million to fall ad- All Music Committee goes back to U. S. Supreme Court vertising budget, bringing total for November-June billings in attempt to untangle legal jurisdictional problem. Aim to $3.5 million. Unit approves over $1 million for TV is to force appeals court to take jurisdiction. This is spot commitments. See .. . second plea to high tribunal. See .. . BONANZA FROM CITRUS GROVES ... 54 ANOTHER MUSIC APPEAL ... 56

Swezey resigns as code director and there's immediate Change of programing at WYNR Chicago came after speculation whether position will be continued, and if McLendon took over and studied market, station says in so, who'll be his successor. Contract expires Oct. 15, but filing proposed conclusions in misrepresentation hearing.

Swezey will remain on call. See .. . No discussion before, it's claimed. See ... 'DEAR ROY: GOODBYE, BOB' ... 66 MCLENDON DEFENDS PROGRAMING ... 76

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 35 wA BROADCASTING BROADCAST ADVERTISING 44 THE MEDIA 66 T,c mUSINCSSWELKCV Or TELEVISION AND RADIO BRIEFLY 46 MONDAY MEMO 32 Published every Monday, 53d issue BUSINESS (Yearbook Number) published in CHANGING HANDS 68 OPEN MIKE 22 November by BROADCASTING POBLICA- TIONS INC. Second -class postage paid CLOSED CIRCUIT 5 OUR RESPECTS 105 at Washington, D. C., and additional offices. COMMERCIALS IN PRODUCTION 50 PROGRAMING 56 Subscription prices: Annual subscription for 52 weekly issues $8.50. DATEBOOK 15 WEEK'S HEADLINERS 10 Annual subscription including Year - buok Number $13.50. Add $2.00 per EDITORIAL PAGE 106 year for Canada and $4.00 for all other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 82 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 84 $5.00 per copy. Subscription orders and address FILM SALES 64 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 72 N.W., Washington, D. C., 20036. On changes, please include both old and FOR THE RECORD 93 new addresses plus address label from front cover of magazine. GOVERNMENT 74

BROADCASTING, August 19, 1963 1 ; . : .

.eVI .L

.Or NIS' ¡WS

.6 wmca 570

.s ir :. _ y I .0 . Jti " ~ ' wit 1I REPRESENTED BY ROBERT E. EASTMAN & CO., INC. Complete coverage of week begins on page 35 Late news breaks on this page and on page 10 AT DEADLINE

NETS SHOOT DOWN A WHITE HORSE One Man's Opinion Collins runs into trouble in move for TV ad reform FCC Commissioner Lee Loe- vinger tonight (Monday) may re- LeRoy Collins, National Association chances are it would lead to adoption veal more of how he thinks about of Broadcasters president, has been re- of U. S. system of commercial place- broadcasting during Open Mike buffed unpublicized to lead ment. in attempt show on wcco Minneapolis. It crusade for reform of TV advertising. Networks also said commercial was but week before in talk there problems involved stations at least as Governor Collins proposed off -record, he said he didn't personally care much as networks, and no stations were "no holds barred" meeting of three much about TV; he preferred to in meeting list Mr. Collins proposed. television network heads, selected ad- read a book. Mr. Loevinger said Also questioned was propriety of vertisers and agencies and command of Friday (Aug. 16), however, his Television of Advertising inviting advertising customers to meet- Bureau to first major exploration of radio - ing intended to decide how broadcasters discuss what he described as "mounting TV views will come Aug. 26 in would handle commercials. Point was difficulties" facing television commer- talk at Lincoln, Neb., before As- made that commercial placement and cial practices. Meeting, he hoped, sociation for Education in Jour- volume are inescapably responsibility would lead to "concerted action," nalism. His topic: "Broadcasting of broadcasters. though he was not specific about nature and the Journalistic Function." of difficulties he said television advertis- In some network quarters it was sug- ing faced or of action he had in mind. gested informal meeting of networks Proposal was made in identical letters alone with Governor Collins would be Island be with to Leonard Goldenson, ABC; Frank acceptable for purpose of exchange of Gilligan's to produced Productions. Writer-creator: Stanton, CBS, and Robert Sarnoff, NBC. views. One network proposed its own Gladasya Sherwood Schwartz. CBS -TV said it Governor Collins, in letter, offered to executive in charge of standards and was considering series in its 1964 -65 be "host." practices accompany its president if planning. All three networks have reportedly such meeting were held. Also, playright William Inge was returned him down on number of grounds, In letter to television network heads, ported to have decided not to go along though not all cited same reasons. Governor Collins said he was as con- with scripts on one-hour series, All Here are some points cited by net- cerned about problems of radio adver- Over Town, he had been doing for CBS - works in rejecting Collins invitation: tising as about those in TV, but he said TV for 1964 -65. He was to write open- In his letter no mention was made radio ought to be discussed in separate ing script and as many as 10 in all. of television code or Code Authority. conference. CBS -TV said network now was awaiting Network fear is that off -record meeting second drafts of initial roughs submitted kind Plans announced of Governor Collins proposed by Mr. Inge. would damage prestige of Code Au- for NBC -TV series thority and of code. Commercial prac- Vick Chemical tices, viewed on industrywide basis, in NBC -TV plans new 90- minute week- network view, properly are responsibil- ly comedy series, 90 Bristol Court, and switches agencies ity of television code review board. is going ahead also with two -hour film, Refusal of networks to attend Collins both projects developed with Revue Vick Chemical division of Richard- meeting came in same week that Robert Productions and targeted for 1964 -65 son- Merrell Inc. has announced two Swezey resigned as director of Code season. agency account switches estimated to in- Authority, after disagreements with Comedy will be made up of three 30- volve some $5 million in billings. NAB president (see story page 66). minute situation comedies, each com- Morse International lost Clearasil, Networks also told Governor Col- plete but linked with others through Lavoris oral spray, and Vicks Vapo- lins if meeting involving them, adver- locale as well as in interchange of situa- steam accounts to Leo Burnett Co., a tisers, agencies, TvB and NAB did lead tions and people. Writer -producer: switch estimated to involve more than which to any kind of "concerted action," anti- Joseph Connolly. New film, "Johnny $2 million in billings, of more than half is in broadcast. trust prosecution would be almost sure North," is based on Ernest Heming- agency at time to ensue. way's The Killers. This is first test of Morse same picked up Tri-Span cold tablets, Sinex nasal In at least some network quarters idea of producing for feature film type spray, and Va- Tro -Nol nose drops ac- fear was expressed that Governor Col- entertainment for network exposure first from Stauffer, lins hoped, in proposed meeting, to dis- and release to theaters later. counts Sullivan, Colwell and Bayles because of what was called cuss cluster- NBC -TV said Aug. 16 it had 10 hour techniques of commercial "impending product conflicts." Account ing as practiced by British commercial shows on film for its new Richard bills between $2.5 million and $3 mil- TV system which strings numbers of Boone Show (Tuesday, 9 -10 p.m.) that lion, of which approximately two -thirds ads together only at natural program starts next month. Two of these epi- is in broadcast. Changes are effective breaks. Upon recent return from vaca- sodes were written by Clifford Odets, Nov. 1. tion in England, Governor Collins pub- who died in Los Angeles Aug. 15. Mr. licly complimented principle of cluster- Odets was head writer and story con- ASCAP outlines plan ing (BROADCASTING, Aug. 5). sultant on series before his death. Bill At least one network reportedly told Gordon, who was acting as story chief to realign distribution NAB president foreign patterns were when Mr. Odets was hospitalized, con- System by which American Society inapplicable to U. S. and if full com- tinues as story editor on series. of Composers, Authors and Publishers petition among rival commercial TV In other network program develop- distributes its revenues among its mem- systems were ever to develop abroad, ments, United Artists TV has announced bers would be overhauled under pro - more AT DEADLINE page 10

BROADCASTING, August 19, 1963 9 WEEK'S HEADLINERS Coming soon

Peter G. Lev - become president of 20th Century-Fox's FCC's annual financial reports athes, who re- television division, and in early 1961 on radio and television for calen- signed from took over all production, both motion der year 1962 running a little be- 20th Century - picture and TV, as executive VP of hind schedule this year, according Fox late last company. Maxon and Post- Keyes- to commission source. Television year, returns to Gardner agencies are now in process of report not expected until end of advertising busi- working out merger arrangements (also September and radio compilation ness as senior see story, page 54). will be released about month later. VP and general executive of Robert D. Swezey, director of code Maxon Inc., authority of National Association of tions with Texas group for HECA installation in Houston "are going ahead New York. Mr. Mr. Levathes Broadcasters, announced last week that Levathes in 1959 he would not seek renewal of his con- full blast" (CLOSED CIRCUIT, July 29). left Young & Rubicam where he was tract when it expires Oct. 15 (see story, Demonstration is planned in that city VP and director of media and TV to page 66). in October, with probable start of full scale operations there by mid -1964. For other personnel changes of the week see FATES & FORTUNES Few broadcasting books in White House library posais announced by ASCAP Friday to Buchen. Buchen's New York office Eight books out of 1,780 titles se- (Aug. 16). Distribution system has moves to Doylé s present location, 60 lected for White House library by ex- subject of controversy within West 49th Street in Rockefeller Center. long been pert group deal with overall subject of Emery E. Dobbins, senior vice presi- membership. communications and of these only half Both writer and publisher members dent of Buchen at South Orange, N. J., are related to broadcasting. List, an- would be affected by changes, which in- office, becomes executive vice president - nounced last Friday (Aug. 16) by clude limitations on credits allowed to eastern division. Harry B. Doyle Jr. James T. Babb, Yale University librar- members for use of their works on of Doyle becomes senior vice president - ian, was result of more than year of radio -TV network or station promo- director of Buchen. David Grant con- study and covers 32 categories. Four announcements. tinues as manager of Denver tional office. books related to broadcasting: Proposals are slated to go into effect Commission changes Coast pay TV plan dies; on Freedom of the in October, but some require Press. The American ASCAP's Radio, a report in consent decree governing going public is blamed on the broadcasting industry operations and court hearing on these in the United States. Chicago, 1947. was set for Sept. 4 in New York. Deal between Home Entertainment Co. of America, which has wired sys- Bogart, Leo. The Age of Television, ASCAP said Justice Department en- F. Ungar, 1953. dorsed proposed changes. tem of pay TV and franchise to use it in Santa Monica, Calif., and Lear Sieg- Kraus, Sidney. The Great Debates, Audio Devices buys SCA; ler Inc., Santa Monica electronics manu- Indiana, 1962. to market tape products facturer, has fallen through after nearly Steiner, Gary Albert. The People reaching fruition. Collapse is presum- Look at Television. Knopf, 1963. Audio Devices Inc., New York, is ably for reasons legal with application Howell announcing today (Aug. 19) it has con- for public sale of stock in California recuperating cluded arrangements to purchase assets pay TV operation that Lear Siegler and Rex G. Howell, president of KREX- of Sound Corporation of America Reuben H. Donnelley Corp. are prepar- AM-FM-TV Grand Junction and KGLN (SCA), Worcester, Mass. SCA's facili- ing to file with Security & Exchange Glenwood Springs, both Colorado, and ties will be moved to Stamford, Conn. Commission (see earlier story, page 70). member of NAB radio board, is re- Firm produces endless -loop cartridges, "Businessmen make deals; lawyers cuperating from spinal surgery at transports, and playback units. break them," Oliver A. Unger, HECA Queen's Hospital, Honolulu. His con- Audio plans to supply SCA's small president, commented Friday (Aug. valescence is expected to take about cartridge to radio industry with Audio's 16). Mr. Unger reported that negotia- six weeks. new lubricated tape, as well as without tape, early in fall. Cartridges have been marketed for about six months. Pur- chase price of SCA was not disclosed. Cigarette ads killed in `personal crusade' Agency merger to affect Cigarette advertising has been graming changeover from "middle - banned on WCAM Camden, N. J. as ground rock 'n' roll -jazz" to "good $14 million in billings part of what newly appointed station music" format since Mr. Warren be- Buchen Advertising, Chicago -New General Manager Doug Warren came general manager Aug. 1, and York, today (Monday) will announce called his "personal crusade against station is billing itself as "family merger with Doyle, Kitchen & McCor- cigarette smoking and advertising." radio." mick, New York -Denver, effective im- Mr. Warren on Friday (Aug. 16) Mr. Warren indicated he plans to mediately. Name will continue to be said cigarette ban, which went into continue conducting radio program Buchen Advertising. Combined billing effect on previous day, would cost against cigarette smoking also, and will be about $14 million. station $13,000 in annual billings, emphasized station cigarette ban de- Leon Morgan is president of Buchen "and quite obviously," he said, "that cision was done "without pressure," which was founded in 1923. Harry B. amounts to a stalwart part of our and "with cooperation of station offi- Doyle Sr., who founded Doyle agency budget." cials." WCAM is owned by city of and has been board chairman, retired Station has been undergoing pro- Camden. Aug. 15 but will continue as consultant

10 BROADCASTING, August 19, 1963 o

1/1/0A L - TV does the BIG - se//i ig job MULTI -CITY TV MARKET This CHANNEL 8 station ,Itv.MNGf MAW is more powerful than any other station in ,.o .,,,,, KAMM. its market, has more viewers in its area

. . o ,o `....,.. than all other stations combined. Hun- /.O TTSVILLE ',CACHE HILL dreds of advertisers rely on its alert ability

C to create business. So can you. Buy the ,\ -. READING IO.NON HARRISBURG big -selling medium. Advertise on WGAL -TV. CA.ou ......

LANCASTER C, o.., YORK - CO.nwiu, GttTT5RUR0 -c.O

I[EtEY Effe 50 Channel 8 ¿LOYDO Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres.

Representative; The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

BROADCASTING, August 19, 1963 11 The Embassy of Lebanon

His Excellency Ibrahim El- Ahdab, Ambassador of Lebanon, and Mrs. El- Ahdab, on the Embassy lawn ... another in the WTOP -TV series on the Washington diplomatic scene.

WASHINGTON, D. C.

Represented by TvAR POST -NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY

Photograph by Fred Maroor

THESE ARE TIMES THAT TRY MEN'S SOULS (Time Buyers' Souls, That Is)

Every time buyer wants to buy the best availabilities on 2. Wherever you go News and Sports are the two the best stations for his clients. There isn't a doubt that commodities by which smart people judge radio if a time buyer had time to go forth in the land and and television stations. We're rough, tough com- watch and listen in each market he could buy the best petitors in this area of operation. We've got a big - availabilities on the best stations. But he doesn't have the time News and Sports operation. We measure up. time. To paraphrase -A time buyer is without time in Nine full -time professional newsmen. All can his own country. shoot and edit their own film ... run their own audio -tape machines .. .write their own stories He has leaned heavily on research to take the place ... and present them on the air. This represents of on- the -spot listening and viewing. Now rightly or over a hundred years combined experience. wrongly some of his research is questioned. The Con- gress of the United States spent months investigating is a fabulously successful news operation. ratings, and the newspapers spent months in front page Ours reporting of these investigations. Out of this toil and Our 10 o'clock TV News is one of the most watched newscasts in a multiple- station market turmoil and smoke and fire there comes a growing appreciation of many other factors in the profile of a in America. It has the same two sponsors now good station, and most time buyers search for these as when it went on the air eight years ago! factors. Most people in Central Iowa get their sports news Although historically KRNT and KRNT -TV have had on our stations. Last season our two top sports- tremendous ratings and have them now, we set down casters did over 87 football and basketball play - here some other factors which most people consider of by -play broadcasts in addition to two daily sports - great value. casts on radio and two on TV. Soon again they'll start their play -by -play coverage. And again this Fall the three football coaches of the largest uni- 1. We at KRNT Radio and TV recognize our responsibility to our community. We are kind and versities in Iowa will be seen exclusively on gentle people in this phase of our operation. And KRNT -TV in the Des Moines market. not just in the city of Des Moines. For example, our Sunday worship service is put on by churches from all over our prime 26- county area as well 3. It's a fact that eight of our present TV Personali- as Des Moines. Over 150 out -of -Des Moines ties were with us when we went on the air eight churches have participated. years ago. On KRNT Radio we have seven air people who have been with us fifteen of our It's a lot harder for us to work with this many twenty -eight years. This includes our News Di- churches, but it's a lot more satisfying and pro- rector and Managing News Editor for Radio and vides the kind of service we think a television sta- TV. That's real stability. You need stability to tion should provide. You should read the letters! build audience loyalty to the stations ... loyalty And this is only one of scores of our dedicated to the personalities loyalty to the products eleemosynary activities. ... they represent. Knowledgeable tradesmen agree Last year on KRNT -TV we broadcast 4,600 public that programs with such permanent adult air service announcements and gave 480 program personalities will do a better job than the ones hours to public service organizations. On KRNT that may have three, four or five personalities Radio we broadcast 20,450 announcements and popping in and out within a few years. We've gave 596 program hours. In addition, many hours proved that people are loyal to people, and out were spent counseling with these groups and here in our country they're loyal to our people many good deeds done. and our people are loyal to them.

(CONTINUED ON PAGE 57)

14 BROADCASTING, August 19, 1963 DATEBOOK WAPI -Radio and TV won more UPI

A calendar of important meetings and events in the field of communications awards than all other Alabama "Indicates first or revised listing AUGUST stations combined WAPI -Radio Aug. 19- Eighth annual Distributor -Manu- facturer -Representative conference. Jack Tar hotel, San Francisco. Chairman of the conference planners is Elvin W. Feige, president of Elmar Electronics of Oakland. and TV won more UPI awards than Aug. 20- Annual stockholders meeting, Desilu Productions Inc., Hollywood. Aug. 20-23--Western Electric Show and Convention (WESCON), San Francisco's all other Alabama stations com- Cow Palace. Papers include: "Telstar" by Irwin Welber of Bell Telephone Labora- tories; "Relay" by Warren Schreiner of RCA; "Syncom" by Dr. Harold A. Rosen of Hughes Aircraft Co.; "Comsat" by Wilbur bined + WAPI -Radio and TV won L. Pritchard of Aerospace Corp.; "Commer- cial Communications Satellites" by Beards- ley Graham of Spindletop Research. Aug. 23- 24-Oklahoma Broadcasters As- sociation convention, Western Hills State more UPI awards than all other Lodge, Wagoner. Speakers include Okla- homa Governor Henry Belimon, Ed Bunker, president of Radio Advertising Bureau, and Robert Richardson. special counsel to the House Subcommittee on Investigations. Ala ns combined F ;WAPI "Aug. 25 -29- Annual convention of Ameri- can Journalism educators at Center for Continuing Education, University of Ne- braska, Lincoln. Participating will be mem- more UPI awards bers of Association for Education in Jour- nalism and its two coordinating organizations-the American Association of Schools of 7 and Departments Journalism and the American Society of Journalism School Ad- ministrators. Speakers in addition to FCC Commissioner Lee Loevinger are Milton WON BY BIRMINGHAM'S Fairman, vice president of The Borden UPI AWARDS Co.; Donald J. Martin, vice president of J. Walter Thompson Co., Chicago; Frank WAPI - TV AND RADIO Eyerly, managing editor of the Des Moines (Iowa) Register and Tribune; and Arnold AND SPORTS Gingrich, New York, publisher of Esquire FOR NEWS Magazine. Commissioner Loevinger will speak on "Broadcasting and the Journalistic COVERAGE Function" at Monday night banquet. Aug. 26- 27- Television Affiliates Corp. West Coast programing conference, Hilton Inn, San Francisco. Aug. 27 -Board of Broadcast Governors WAPI's "award winning" team scores again! Seven United hearing, Ottawa, Canada. Press International awards for News and Sports coverage. Up-to- the -second news, play by play sports . . . team them SEPTEMBER together on WAPI and all Birmingham tunes in. By the way, Sept. 1- Deadline for comments on FAA for you on this award winning team if you proposed criteria for establishment of tele- there's room ... vision antenna farms. haven't already joined. Sept. 5-8--Annual fall meeting of West Virginia Broadcasters Association, The Greenbrier, White Sulphur Springs. WAPI Radio UPI Awards WAPI -TV UPI Awards "Sept. Screen Extras Guild, annual mem- 6- 1. Overall News Coverage 1. Overall News Coverage 2. Overall Sports Coverage 2. Overall Sports Coverage 3. Continuing Coverage, Single Story CONFERENCE DATES NAB 4. Feature News 3. Continuing Coverage, Single Story National Association of Broad- casters fall conference dates: L Oct. 14 -15, Statler- Hilton hotel, J Hartford, Conn. BIRMINGHAM Oct. 17 -18, Leamington hotel, Min- neapolis. ALABAMA Oct. 21 -22, Pittsburgh Hilton hotel, Pittsburgh. Oct. 24 -25, Americana hotel, Miami \ Beach. Nov. 14 -15, Dinkier- Andrew Jack- son hotel, Nashville. Nov. 18 -19, Texas hotel, Fort _J Worth. Nov. 21 -22, Cosmopolitan hotel, LA\ Denver. WAPI -TV: represented by Harrington, Righter and Parsons, Inc. Nov. 25 -26. Fairmont hotel, San Francisco. WAPI -Radio: represented by Henry I. Christal Company, Inc.

15 BROADCASTING, August 19, 1963 bersntp meeting, 8 p.m., Grand Ballroom, Beverly Hilton hotel, Beverly Hills, Calif. RAB MANAGEMENT CONFERENCES Sept. 6 -7 -Fall meeting of Arkansas Broad- Sept. 9 -10 -The Homestead, Hot casters Association, Holiday Inn, North Springs, Va.; Sept. 12 -13, The Hilton Little Rock. LeRoy Collins, NAB president, Inn, airport, Atlanta. will be principal speaker. Sept. 16 -17 -The Holiday Inn - Sept. 6 -7- Arkansas AP Broadcasters As- Central, Dallas. KCEN -TV sociation. Principal speaker is AP Assistant Sept. 23 -24- Gideon- Putnam, Sar- General Manager Louis J. Kramp. atoga Springs, N. Y. Sept. 7- American Women in Radio and Sept. 30 -Oct. 1- O'Hare Inn, air - Television's Educational Foundation board port, Chicago; Oct. 3 -4, Rickey's Hyatt CHANNEL of trustees meeting, New York City. House hotel, Palo Alto, Calif.; Oct. 7 -8, Town House Motor hotel, Omaha. Sept. 8 -11- Western Association of Broad- casters annual meeting, Jasper Park Lodge, Oct. 14- 15-The Executive Inn, De- Jasper, Alberta, Canada. troit, Mich. Sept. 9- Effective date of new instruction- c D al television service using 31 channels in 2500 -2690 me band. fion first annual convention, Hotel Sahara, Sept. 9- 12-New York Premium Show, New Las Vegas. York Coliseum. Sept. 10- Premium advertising conference Sept. 26 -27- Association of National Ad- of the Premium Advertising Association of vertisers' workshop on advertising planning IS THE ONLY America, New York Coliseum. and administration, Nassau Inn, Princeton. Sept. 10 -12-Fall meeting of Electronic In- Sept. 29 -Oct. 2- Eighteenth annual Trans- dustries Association, Biltmore hotel, New portation and Logistics Forum of the Na- York City. tional Defense Transportation Association, MAXIMUM Chicago. Representative Oren Harris (D- "Sept. 11 -14- Fifteenth annual fall conven- Ark.), chairman of the House Commerce tion of the Michigan Association of Broad- Committee, will be presented the associa- casters, Hidden Valley, Gaylord, Mich. tion's National Transportation Award. Panelists on advertising restrictions and on the ratings controversy include Dwight Sept. 30 -Oct. 1- Seventeenth annual con- POWER Reed, H -R Representatives; John Phillips, vention of the New Jersey Broadcasters As- Marathon Oil Co.; William Wyatt, A. C. sociation, Colony motel, Atlantic City, N. J. STATION Nielsen Co.; Dr. Seymour Banks, Leo Burnett Co.; Robert Dearth, Kenyon & Sept. 30 -Oct. 4- Georgia Association of IN THE Eckhardt. Speakers include Paul B. Corn- Broadcasters' regional meetings (Athens, stock, vice president for government rela- Rome, Thomaston, Albany, Statesboro) tions of National Association of Broad- featuring sales clinic with Fred A. Palmer. casters. WACO Sept. 11- 14- Eighteenth international conference and workshop of Radio -Television OCTOBER News Directors Association, Radisson hotel, Oct. 1-Advertising Research Foundation's Minneapolis. conference, Hotel Commodore, New York. TEMPLE Sept. 12-Luncheon meeting, Federal Com- Association. Oct. 1 -2 -Tenth annual convention of CBS munications Bar FCC Com- Radio Affiliates Association, New York missioner Lee Loevinger, speaker. National Hilton Press Club, Washington. hotel, New York City. Oct. 3-4- Annual fall convention of Mis- MARKET Sept. 13- 22- International Radio, Television souri Broadcasters Association, Missouri & Electronics Exhibition (FIRATO) at the hotel, Jefferson City. 100 KW POWER R.A.I. Building in Amsterdam. Live TV programs will be broadcast from a special Oct. 4- 6- American Women in Radio and LOW BAND CH. 6 studio to be set up at the show. This will Television east -central area conference, PLUS be carried out by the Netherlands Tele- Coach House Inn, Milwaukee. vision Foundation in cooperation with Dutch television channels. Oct. 4-6-American Women in Radio and TALL TOWER Television New England conference, Chat- Sept. 14 -15- Southwest regional confer- ham Bars Inn, Cape Cod, Mass. GIVES ence. American Women in Radio and Tele- vision, Houston. 'Oct. 6 -8- Annual convention of the Ne- KCEN -TV's braska Broadcasters Association, Town Sept. 15- 16-New York State AP Broad- Park hotel, Scottsbluff. Les Hilliard, presi- ADVERTISERS casters Association, Gran -View motel, dent of KOLT Scottsbluff, is convention COMPLETE Ogdensburg. Don Jamieson, president of the chairman. Canadian Association of Broadcasters, will ONE STATION be the speaker at the Sunday evening Oct. 7- 9- Annual fall meeting of the Ken- banquet. Sunday afternoon and Monday tucky Broadcasters Association, Owensboro COVERAGE OF THE morning will be taken up with business Downtown Motel, Owensboro, Ky. The pro- sessions, followed by a tour of the St. gram begins at 5 p.m. Oct. 7 with a meet- WACO TEMPLE Lawrence Seaway aboard a United States ing of the board of directors. MARKET Coast Guard vessel. Oct. 8-10- International Film Festival, Sept. 15 -17- Louisiana Association of Broad- Barbizon Plaza hotel, New York. Midway between the Dal- casters convention, Sheraton Charles hotel, Oct. 11 -13- American Women in Radio and las, Fort Worth, Houston New Orleans. Television west -central area conference, Sept. 16-New deadline for comments on Holiday Inn South, Des Moines, Iowa. and San Antonio markets. FCC's proposal to control the development of AM and FM radio services. Oct. 13- 18- Second Advanced Advertising Management Course of the Association of Sept. 17- Annual stockholders meeting. National Advertisers, Hotel Moraine-on -the- Rollins Broadcasting Co., Bank of Delaware Lake, Highland Park, Ill. R. P. Campbell, building, Wilmington, Del. advertising manager for Post division of General Foods Corp., heads the subcommit- Sept. 17 -19- American Association of Ad- vertising Agencies' western region meeting. tee which is planning this course. Mark Hopkins hotel, San Francisco. Oct. 14 -18- Ninety- fourth convention of 'Sept. 19- Meeting of the Tennessee AP the Society of Motion Picture and Tele- Radio -Television Association, Memphis. vision Engineers, Somerset hotel, Boston. 'Sept. 19-Meeting of the Connecticut AP Oct. 14 -18-Fifteenth annual fall conven- Broadcasters Association, Waverly Inn, New tion of Audio Engineering Society, Bar- Haven. bizon Plaza hotel, New York. BLAIR TELEVISION ASSOCIATES Sept. 20- 22- American Women in Radio and Oct. 16- Deadline for reply comments on .Notional Represent a fives Television southern area conference, Co- FCC's rulemaking to control the develop- lumbus, Ga. ment of AM and FM radio services. Sept. 23 -25- Nevada Broadcasters Associa- Oct. 17- 18- American Association of Ad-

16 (DATEBOOK) BROADCASTING, August 19, 1963 the triumphs . , . the tragedies . , . the truth rT n T

BROADCASTING, August 19, 1963 of World War II as seen through the eyes of the fighting men here at last is the story of World War II, told by the men who were there on both sides of the BATTLE LINE. This is war in the words and deeds of men who fought the battles - retold for the first time. Years of research were spent in finding the surviving combatants o World War il's most important campaigns... Pearl Harbor, The Bis- marck, The Kamikaza, and IJ -Boat raids, Salerno, Iwo Jima, Stalin- grad ...these men - Allied and Axis - now come before camera tc tell you of these shattering events. The background for their words and deeds is the world's finest war film footage - devotedly, pains- takingly collected by producer Sherman Grinberg. WAR FILM NEVER BEFORE SEEN - much of it locked behind the Iron and Bamboo cur- tains - film depicting war in all its truth - war as it was - stripped of its pomp, glory and pageantry -war as it was fought by the men who were there on both sides of the on both sides of the

Narrating each of the 39 half -hour episodes is Jim Bishop, popular historian and author of "The Day Lincoln Was Shot" and "The Day Christ Died." During World War ll Jim Bishop, as War Editor of Colliers, had access to the key stories of the day. Yet because of official secrecy and wartime censorship, much of this vital information could not be transmitted to the public. Now at last this popular correspondent can reveal information that tells of some of the early staggering defeats that all but destroyed the Allied and American Armed Forces ... information that puts in its full perspective the courage and determination of the fighting men who ultimately won victory. Jim Bishop, with his first hand knowledge, historic perspective and insight of the human spirit weaves this unprecedented series with the exactly right blend of compassion and understanding.

OFFICIAL FILMS INC. 724 FIFTH AVENUE NEW YORK 19, N.Y. PL 7 -0100 .:s::. .WU" vertising Agencies (AAAA) central region BROADCASTING PUBLICATIONS INC. meeting, Sheraton hotel, Chicago. PRESIDENT SOL TAISHOFF VICE PRESIDENT MAURY LONG Oct. 18- Effective date Of FCC rule al- VICE PRESIDENT Erwin H. JAMES lowing employment of part -time engineers SECRETARY H. H. TASH at certain AM and FM stations. Extended TREASURER B T. TAISHOFF Nothing like it from former date of Aug. 19. COMPTROLLER IRVING C. MILLER ASST. SEC. -TREAS. LAWRENCE B. TAISHOFF Press Radio - - Oct. 18- Indiana Associated in broadcasting TV Association, French Lick. BROADCASTING Oct. 20 -21- Meeting of Texas Association THE BUSINESSWEEKLY OF TELEVISION AND RADIO ANYWHERE of Broadcasters, Cabana hotel, Dallas. Executive and publication headquarters: Oct. 24- Fourth Armed Forces Television BROADCASTING -TELECASTING Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code ANYTIME Conference, sponsored by U. S. Air Force, 202 Metropolitan 8 -1022. Lowry Air Force Base, Denver, Colo. The i20036. Telephone: conference will deal primarily with edu- EDITOR AND PUBLISHER LANYHOW! cational and technical uses of television by Sol Taisho@ the military services. A trip to the Air Force Academy's closed -circuit television Editorial installation is also planned. j VICE PRESIDENT AND EXECUTIVE EDITOR Oct. 25 -27- American Women in Radio Edwin H. James meeting, and Television board of directors EDITORIAL DIRECTOR (New York) Mayo hotel, Tulsa, Okla. Rufus Crater Oct. 28- 30- National Electronics Confer- MANAGING EDITOR ence, McCormick Place, Chicago. Art King Oct. 28 -30 -Third annual meeting, Institute SENIOR EDrroas: J. Frank Beatty, Bruce of Broadcasting Financial Management, Robertson (Hollywood), Frederick M. Fitz- New York Hilton at Rockefeller Center. gerald, Earl B. Abrams, Lawrence Christo - pher (Chicago) Dawson Nail; ASSOCIATE Oct. 31 -Nov. 1- Electron Devices Meeting EDrroRs: George Darlington, Leonard Zeiden- of the Institute of Electrical and Electronics berg; STAFF WRITERS: Sid Booth, Sherm Engineers, Sheraton Park hotel, Washington, Brodey, Gary Campbell, Jim deBettencourt, D. Larry Michie; EDITORIAL AssrswANTs: Natalie C. Speakers include John Hornbeck, D. Lucenko Tanit Oman, Judi Sue Robin, formerly of Bell Telephone Labs and now Chuck Shaffer; SECRETARY TO THE PUBLISHER: president of Bellcom Inc., "Electron Devices Gladys Hall. for Space Applications "; Victor H. Grinich, Fairchild Semiconductors, "Why Field Ef- Business fect Transistors?" and Lester F. Eastman, VICE PRESIDENT AND GENERAL MANAGES Cornell University, "Super Power Micro- Maury Long WLW wave Tubes." Program chairman for the meeting is Mason A. Clark, Hewlett -Pack- VICE PRESIDENT AND SALES MANAGER ard Associates, Palo Alto, Calif. Winfield R. Levi (New York) ASSISTANT PUBLISHER NOVEMBER Lawrence B. Taishoff SOUTHERN SALES MANAGER: Ed Sellers; PRO- DUCTION MANAGER: George L. Dant; TRAFFIC Nov. 1 -2- Oregon Association of Broad- casters convention, Hilton MANAGEA: Harry Stevens; ADVERTISnG ASSIST- hotel, Portland. ANTS: Robert Sandor, Carol Ann Jenkins. C LOR 'Nov. 1- 2 -WSM's Grand Ole Opry 38th Ken Albright; SECRETARY TO THE GENERAL anniversary celebration, Nashville, Tenn. MANAGER: Doris Kelly. Irving C. Miller; ASSISTANT Nov. 4- 5- Central Canadian Broadcasters COMPTROLLER: Association management and engineering AHDrroa: Eunice Weston. Royal York hotel. convention, Toronto. Publications and Circulation Nov. 6- 7- American Association of Ad- TELEVISION DIRECTOR OF PUBLICATIONS vertising Agencies (AAAA) eastern annual John P. Cosgrove meeting, Waldorf-Astoria, New York. CIRCULATION MANAGER: Frank N. Gentile; Nov. 6- 9- National convention of Sigma CIRCULATION ASSISTANTS: Edith Liu, Dave We're the national color TV leader. And Delta Chi, professional journalistic society, Lambert, German Rojas, Joan Chang, Bruce Golden Triangle Motel, Norfolk, Va. Dr. Kennedy, Marc Beaulieu. our big color TV survey startled the Glenn T. Seaborg, chairman of the Atomic Energy Commission, will be featured speak- Bureaus when industry we proved that color er at the Nov. 7 luncheon. New York: 444 Madison Avenue, ZIP code 10022. Telephone: 212 Plaza 5 -8354. rate Nov. 10 -12 -ACRTF Convention, Quebec programs double the popularity of EDrroRIAL DIRECTOR: Rufus Crater; BUREAU City, Canada. MANAGER: David W. Berlyn; ASSOCIATE programs News the same in black and white. Nov. 10- 13-Annual meeting of the Asso- EorroR: Rocco Famighetti; STAFF WRITERS: ciation of National Advertisers, The Home- John Gardiner, Phil Grose. Larry Littman, And color commercials rate 31/2 times Ellen R. McCormick. ASSISTANT: Frances stead, Hot Springs, Va. Bonovitch. the impression as the same commercials *Nov. 16-Second annual Wyoming As- Vice PRESIDENT AND SALES MANAGER: Winfield sociated Press Broadcast News Clinic, R. Levi; EASTERN SALES MANAGEA: Don Kuyk; in black and white. Gladstone hotel, Casper, Wyo. INSTITUTIONAL SALES MANAGER: Eleanor R. Manning; ADVERTISING ASSISTANT: Beryl W. WLW Television is ranked at the top Nov. 17- 20-National Association of Edu- Stern. cational Broadcasters national convention, Chicago: 360 North Michigan Avenue, ZIP in all phases of color TV-programs, pro- Hotel Schroeder, Milwaukee, Wis. Banquet code 60601. Telephone 312 Central 6 -4115. speaker is FCC Chairman E. William Henry. SENIOR Eorroe: Lawrence Christopher; Mm- duction, talent, direction, sales, engi- WEST SAL= MANAGER: Warren W. Middleton. Nov. 17 -20- Broadcasters Promotion As- Rose Adragna. sociation annual convention, Jack Tar ASSISTANT: neering. So let us tune your products to P. Constantino, Hollywood: 1680 North Vine Street, ZIP hotel, San Francisco. Joseph code 90028. Telephone: 213 Hollywood 3- KTVU(TV) Oakland -San Francisco, is con- color programs and color commercials 3148. vention general chairman. SENIOR EDrroR: Bruce Robertson; WESTERN MANAGER: Merritt; ASSISTANT: Gail with all their golden rewards! *Nov. 19 -21- Television Bureau of Adver- SALES Bill tising holds its annual membership meet- Learman. ing, -Blackstone hotel, Chicago. Toronto: 11 Burton Road. Zone 10. Tele- Sheraton phone: 416 Hudson 9 -2694. CORRESPONENT: Nov. 20- American Association of Adver- James Montagnes. Call your WLW TV man! tising Agencies (AAAA) east -central region meeting, Statler Hilton, Cleveland. was founded in 1931 CROSLEY COLOR TV NETWORK BROADCASTING Magazine National Academy of Television by Broadcasting Publications Inc., using the Nov. 22- title, BaoAocAsTarc-The News Magazine of WLW -D WLW -C WLW -T WLW -1 Arts and Sciences, New York chapter, the Fifth Estate. Broadcast Advertising Television Television Television Television holds "Close -Up" dinner and show lam- was acquired in 1932, Broadcast Reporter in Dayton Columbus Cincinnati Indianapolis pooning comedian Jackie Gleason. Hilton 1933 and Telecast* in 1953. BROADCASTING - WLW Radio -Nations Highest Fidelity Radio Station hotel, New York. TELECASTING was introduced in 1946. CROSLEY BROADCASTING CORPORATION Nov. 22-23- Combined meeting of Wis- Reg. U. S. Patent Office Inc. a subsidiary of Arcs consin Associated Press newspaper and Copyright 1963 : Broadcasting Publications BROADCASTING, August 19, 1963 20 IDATEBOOK) Only the sunshine covers South Florida better than WTVJ

South Florida's Largest Daily Circulation WTVJ A WOMETCO ENTERPRISES, INC. Station

Represented Nationally by Peters, Griffin, Woodward, Inc.

law RADIO broadcasting members, Milwaukee. FEBRUARY

DECEMBER Feb. 5- 7- National Winter Convention on Military Electronics, Ambassador hotel, Los Dec. 3 -5- Winter conference of Electronic Angeles. C. D. Perrine, executive vice presi- Industries Association, Statler- Hilton hotel, dent of General Dynamics /Pomona, is con- Los Angeles. vention chairman. Dec. 5 -6-Fourteenth conference of the Pro- Feb. 26 -28 -Ninth Scintillation and Semi- IANS NG fessional Technical Group on Vehicular conductor Counter Symposium, under the Communications, Adolphus hotel, Dallas. sponsorship of the Institute of Electrical and Electronics Engineers, the Atomic En- Dec. 6- Association of National Advertis- ergy Commission, and the National Bureau ers' workshop on planning and evaluation, of Standards, Hotel Shoreham, Washington, The Plaza, New York City. D. C. Program committee chairman is W. A. Higinbotham, Brookhaven National Labora- JANUARY 1964 tory, Upton, L. I., N. Y. The deadline for abstracts is Dec. 1. Jan. 21- 23--National Religious Broadcasters convention, Mayflower hotel, Washington. APRIL WÑOOPING Jan. 21 -23-Nineteenth annual Georgia April 5- 8- Annual convention of the Na- Radio -TV Institute, co- sponsored by the tional Association of Broadcasters, Conrad Georgia Association of Broadcasters and Hilton hotel, Chicago. the Henry Grady School of Journalism, University of Georgia, Athens. April 30 -May 3- Thirteenth annual convention of the American Women in Radio Jan. 24 -26-Mid- winter convention of the and Television, Mayo hotel, Tulsa, Okla. Advertising Association of the West, Bakersfield, Calif. JUNE Jan. 24 -26- American Women in Radio and June 13 -16- Summer convention of the NEW 1963 Television board of directors meeting, New Georgia Association of Broadcasters, Cal- York Hilton hotel. laway Gardens, Ga.

OPEN MIKE

Tallest may not be highest nouncements promoting the United Na- HOOPER M tions. . . EDITOR: Your Aug. 5 cartoon about the There are a great many people in this tall towers was excellent. The "babel of country who believe that the United towers" which now rages across the Nations is leading the United States of country is most interesting. America down the road to oblivion. It is a little embarrassing for us at Certainly many broadcasters feel this WLOS -TV. Our puny little tower is only way, and I hope that you will do some- 168.8, 380 feet but -and this is what counts - thing about bringing this situation to More than three times the the bottom of our tower is 5,790 feet the attention of station owners. Other- total audience of all other above sea level and the traveling wave wise, programing departments will commercial Lansing Metro antenna at the top is 2,800 feet above schedule this drivel without giving it a Radio stations combined. average terrain. It is the height above second thought. -William H. Weldon, average terrain that makes the differ- president, KRCG -TV Jefferson City, Mo. 14.3 ence and we've got it. 10.1 We don't even have an elevator in GEL's products for FM our tower. Who needs one for only 380 EDITOR: In BROADCASTING I3.8 3.0 feet? But, we have to ride a cable car July 29 under the railroad to get up the mountain to the services and equipment manufac- IN mil turers and the FM equipment they tower.-Morton S. Cohn, vice president - Station Station Station Station All furnish to the fm general manager, WLOS -TV Ashville, broadcast industry, WILS B C Others General Electronics Laboratories A N. C.- Greenville- Spartanburg, S. C. Inc., Cambridge, Mass., was conspicuous by * Jan.-Mar. '63 Hooper (Noon to 6 p.m.) Alive and selling its absence. The 15 kw, 5 kw and 1 kw FM stereo broadcast transmitters and LANSING Metro (3 counties) EDITOR: RE THE AUG. 12 ARTICLE [ON the FM Stere -O Exciter are typical of 14th in $ sales per household THE PROPOSED REVOCATION OF THREE the type of equipment which GEL State Capitol NEW YORK STATE STATIONS] WHICH supplies to the broadcasting industry. Michigan State University STATES THAT "BOTH SARATOGA SPRINGS In any future roundup article would Oldsmobile plus other industry STATIONS ARE DARK," WE ARE NOT OFF you please mention GEL and the equip- THE AIR. FURTHERMORE, BUSINESS IS ment it furnishes. -Louis K. Frank, MID -MICHIGAN'S BIG BETTER THAN IT HAS BEEN FOR SEVERAL Louis K. Frank Co., 56 Elmwood Street, NO. 1 RADIO BUY YEARS AND THE STATION'S POPULARITY Newton 58, Mass.

IS AT A HIGH LEVEL. . . . -CHET JONES, RADIO GENERAL MANAGER, WSPN SARATOGA Quick to say 'thanks' SPRINGS, N. Y. EDITOR: I have just written the gover- (WSPN indeed is still operating, a fact that nors of North Carolina and South was misunderstood during the FCC check on the status of the stations.) Carolina regarding their action on Sec- tion 315 . . . UN spots questioned For some reason or other, most of us 1320 5000 WATTS) in broadcasting scream our heads off EDITOR: Just in case not Representatives: it has come to when votes or endorsements are in op- your attention, The Advertising Council position to our industry, but we seldom Venard, Torbet & McConnell, Inc. has recently put out a series of film an- take the time to express appreciation

22 BROADCASTING, August 19, 1963 Only W Best foreign films!

m can offer advert, sers if'¡''cl;Y, bed .-._

'ii ,f.` Lb : ( / L V IJ V_J:_ú V L L 1;.; Ú!, V.,. LÌ il L lJ ... t,1 Lki u

[So choose your New Years entertainment new!)

UMBERTO D, Carlo Battisti

TIME OUT FOR LOVE, Jean Seberg

RASHOMON, Machiko Kyo

CONCERT OF INTRIGUE, Brigitte Bardot

DUEL IN THE FOREST, Maria Schell

RAISING A RIOT, Kenneth More TIME RUNNING OUT, Simone Signoret

free Party hats, favors, / noisemakers and champagne (corks) for Write: New J everyone. Year's Party, WGN -TV, Chicago, Illinois.

Exciting first tun films!

WILL SUCCESS SPOIL ROCK HUNTER, Jayne Mansfield

DESK SET, Spencer Tracy DREAM WIFE, Cary Grant

HATFUL OF RAIN, Eva Marie Saint LATIN LOVERS, Lana Turner EAST SIDE WEST SIDE, James Mason

IT'S ALWAYS FAIR WEATHER, Gene Kelly AMBUSH,

Robert Taylor BEST THINGS IN LIFE ARE FREE, Ernest Borgnine

SILK STOCKINGS, Fred Astaire LOVE ME TENDER, Elvis Presley

ANY NUMBER CAN PLAY, Clark Gable MALAYA, James Stewart

GO FOR BROKE, Van Johnson BLACKBOARD JUNGLE,

Glenn Ford Other Top Film Features with Marilyn Monroe

Marlon Brando Joanne Woodward Paul Newman

Ava Gardner Robert Mitchum Clifton Webb Jean Simmons Jane Russell Richard Burton Shirley Jones

Burt Lancaster Dana Andrews Elizabeth Taylor What Station Men are saying about THE RCA "TRAVELING WAVE" ANTENNA

At KyT Spartansburg Parker V, Greenville, says: P TV, Asheville, President, with the nd pring s , WOOS. W ltson, and the SV Sa,8e At well p Trave/ling M MitchellItch extremely tallatisfie withth icing ó WaveieT station's encounteroperation An every We coud tenna throughoutan tationts the under thsevefea for TraelodWntageStseeeth P s Pecial unte M signal all e properties Washingtonashi exceeded electrical area to oáatek h strength 6 state a and abilityowe 82 county, the o0 do

At KM-TV, Grand Island, Nebraska At KROC -TV, Rochester, Minn. D. Raymond Taylor, Chief Engineer, says: Robert W. Cross, Chief Engineer, says: "Field strength measurements show that the signal "During installation and erection of our Travelling far exceeds the predictions of the FCC 50 50 Wave Antenna, I was most favorably impressed Field Strength Curve. Reports from viewers on the fringe with the mechanical simplicity and ease of assembly. area substantiate these measurements. The standing Subsequent electrical check -out of the antenna wave ratio is very good and no ghosting is present." and its 1300 -ft. transmission line proved it to have the lowest VSWR of any system encountered."

At KO A T El Paso, Texas éeowaS. Pittsburg, says and / have o At KTSM-TV, Kansas first stations amazed of the Karl O. WYIeT, was one has has m 1959. t Picture °m hs r, S ays : that KTSM-TV DecemberIt at the our quality. miles Wave sincenna. same area away "I believe Travelling Peak coverage antenne the RCA Range performant it gi The ant a;vas y orderr °n with Tactically b to service leased oletransmitterpercent, been in P there is p fewer r er. r¡redué are comPietely use tighten, and we like it no bolts to very good." n We is eases tube power maintenance rail efficiency lf ry no Ove inspections.

Favorite Antenna of High-Band Stations!

' CH 7 CH 8 CH 9 CH 10 CH 11 CH 12 CH 13

CJAY KGHL KLRN KROC CHCH KCND CKCO KCMT KSWS KTSM KXTV KCBD KEYC KMSO If you want more facts about this VHF High -Ban KOAM WKBT WAFB WCBB KGIN KFVS KOVR Antenna, your RCA Broadcast Representative ca WNAC WMTW WWTV WIS WBAL KNMT KS00 help you. Or write RCA Broadcast and Televisio WPBN WOOD WLBN WLWA KTVH WGAN Equipment, Building 15 -5, Camden, New Jerse WIRF WQAD WPTT KVAR WIBW WXYZ WXGA WEAT WJZ WMEB WLOS WPRO WOKR The Most Trusted Name in Televisio

1 Every week action and drama!

Naked City The Detectives 87th Precinct Dragnet

The Lee Marvin Show The Law and

Mr.`Jones Hawaiian Eye Thriller Sea Hunt

SurNde Six Maverick Checkmate Roaring 20's

Wanted Dead or Alive Adventures in Paradise

Stoney Burke Men and War The Rebel

Plus these returning favorites!

Biography II Mickey Mouse Club Bozo's Circus

Garfield Goose Breakfast with Bugs Bunny Treetop House Hockey Basketball Baseball The Arts

Your WGN TV representative will tell you more about the big New TV Year on WGN See him soon and make your New Year reservations!!

WGN knows Chicago best...sells Chicago best... with the programs Chicago likes best!

2501 Bradley PI.. Chicago 18. Illinois

TEEEYISiO Telephone LA 8 -2311 lIapp9 Year!

WGN -TV is celebrating the New TV Year right now with new programming...dozens of all -new shows and stars for the whole family...programs for every advertiser to reach every audience! And in keeping with the New Year you'll find more programs than ever are in color. when these sane people try to help us. I believe that this situation simply must be corrected. -Charles H. Crutch- METROGOLBWYNMAYER TELEVISION PRESENTS field, president, Jefferson Standard Broadcasting Co., Charlotte, N. C. [Mr. Crutchfield's letters to North Caro- lina's Terry Sanford and South Carolina's Donald Russell expressed satisfaction that the governors had gone on record along with 28 other governors in favoring sus- pension of the equal time requirements for political candidates for gubernatorial and congressional races, as well as for presidential and vice presidential races (BROADCAST - ING, Aug. 12) ].

Echoes to a strong report EDITOR: Time and content of the July 29 FM story could not be better. Please View from the Lion's Den rush 500 reprints. -Karl S. Kritz, vice president -geenral manager, WXCN (FM) Providence, R. I. Decision Dilemma EDITOR: PLEASE INCREASE ORDER SPE- CIAL FM REPORT REPRINTS FROM l0O Can Be Cured "Jethro, what in heck's TO 500 -John Coyle, president, KVIL- FM Dallas. "I watch THE ELEVENTH HOUR every a Ark -La- Tex ?" Wednesday at 10 o'clock because EDITOR: Please send us 25 reprints of If we ran a contest in 25 words or less for article on FM in BROADCASTING, July Jethro: "Ark -La -Tex is where this, or any other television series. all an- 29. Nicholas Farinella, general man- over 342,000 folks watch us swers could be grouped by three types: ager, WXBR -FM Cocoa Beach, Fla. on the TV." regular, occasional and non viewers. (Some EDITOR: I would like 100 reprints people will enter every contest they can lay (Lei us lake it from there) of your special report of FM broadcasting. their hands on.) These viewer separations is a rich Ark -La -Tex chunk of -Durward J. Tucker, WRR Dallas are important, for it immediately poses the three states ... nation's 68th TV question of how people decided to view EDITOR: I enjoyed the article on FM - market ... lots of oil and or not sometimes regular series. Ob- very much and would appreciate you -or -a gas ... manufacturing ... rich viously, viewers from one forwarding reprints of the special re- the movement of cotton farms major military ... port.-Byron W. Boothe, Harry Crow camp to another can spell the d-i-f-f-e-r- installations ... distribution center Advertising Agency, Wichita, Kan. e-ri-c-e between a hit and a not -so -hit ... a diversified economy. Folks program. [Reprints are available of the July 29 spe- here live it up ... and love it! cial FM report at 30¢ each, 25¢ each in quantities of 100 to 500 The regular viewer is hooked rather Call your Harrington, Righter and and 20¢ each in quantities over 500, plus shipping and handl- quickly by the continuing appeal of the star, representative for ing] Parsons the story, the sound of hooves, the sight of prime time minutes and choice EDITOR: Once again your special report gags -or the simple fact that he's awake at local news participations. is substantial, informative and appears this time and competing shows are offering to reflect the picture of FM broadcast- all the things the viewer dislikes. ing. My own theses work on the eco- nomics of setting up a financially suc- That puts our focus on the volatile viewer KSLA -TV cessful FM station in the Utica, N. Y., who watches once in a while or never. He tenth leadership year of area came up with pretty much the same has made a decision. Rather, he is in a di- SHREVEPORT findings. -FM has a promising future lemma as to what to watch until something for those who work to make it so. I helps him arrive at a decision. So, MGM -TV would like permission to quote from tucked in a special question along with some your report in substantiating my own program analysis research conducted by continuing research.Michael B. Le- TvQ. It asked specifically which sources the vine, Arlington, Va. viewer found most helpful in deciding which [Permission granted.] programs to watch THAT WERE NOT HIS REGULAR FAVORITES. Bravo, hooray and good luck The results are really not surprising. More EDITOR: Since BROADCASTING is the than one source is used, but on -air an- "other" media, it is gratifying to read nouncements came up number one, closely such editorials as "Time to send in the followed by TV Guide, and then newspap- pros" in the Aug. 5 issue. ers. The best combination was on -air and /or The editorial, "Backsliding" in the TV Guide -the media used by 70% of those same issue and Mr. Brooks' letter in replying. OPEN MIKE tie together so completely it is difficult to comprehend that other Now, if all station managers will write in broadcasters cannot see the handwrit- 25 words or less why they do believe in ing on the wall and act accordingly. promotion, perhaps the dilemma of too That Ed Petry & Co. would print an small ad budgets will be cured. 'ARB Mar. 1963 and Television Mag. ad such as the one on page 105 of the

BROADCASTING, August 19, 1963 (OPEN MIKE) 27 THE PERFECT PLAY same issue is enough to make an old - timer wonder about the solidity of the whole industry. To please Minow/ Henry is one thing, top local ratings another. Bravo, Mr. Brooks! Hooray, BROAD- INSTANT CASTING! Good luck, Edward Petry & Co. John Arthur Bloomquist, Box SPORTS 764, Palmdale, Calif. (Mr. Bloomquist, an ex- broadcaster, refers to one editorial supporting the professional MUSIC approach to broadcast journalism and opposing government restrictions on editorializing and another criticizing the National Council of Churches resolution calling for stricter government controls of radio and TV. He also mentions an OPEN MIKE letter which was critical of the council. The FOR THE NEW 1963 -64 SEASON classified help- wanted advertisement referred to asks for a program manager capable of getting top local ratings and at the Over 60 selections of rousing football. collegiate and same time satisfying program desires of marching band music for your immediate sports programming. former FCC Chairman Newton Minow and present Chairman William E. Henry.] featuring THE PURDUE UNIVERSITY BAND Interest and support THE KARL KING BAND EDITOR: The members of the board of directors and the staff of Radio Free THE ALL -AMERICAN BAND Europe Fund join me in thanking you for the help you have given to Radio and a "JUST A M INUTE!" 'album of Free Europe during the past year. Ra- 60 second football show stoppers by dio Free Europe's main purpose is to send undistorted news and information WARREN COVINGTON behind the Iron Curtain to the 80 mil- 11/ lion captive people of East Europe. It AND HIS MARCHING BAND is only through the interest and support of individual Americans that RFE These spirited, exciting numbers are perfect for can continue to act as one of the im- themes, pre -game warm -ups, half -time color, fore- portant lines of communication between cast and scoreboard shows and many other uses. the free world and those people now living under Communist domination. - Theodore C. Streibert, president, Radio Free Europe Fund Inc., New York. CONII'I.EYi: INSTANT SPORTS MUSIC PACKAGi: Freedom fighters

5 SESAC' RECORDINGS LP ALBUMS... EDITOR: I want to express my personal appreciation for the way your maga- ..edeiee,i zine supports the broadcasting industry in its fight for freedom. -George W. For an audition disc and additional information contact: Patton, vice president, WBML Macon, Ga.

BOOK NOTES SESAC RECORDINGS 10 COLUMBUS CIRCLE, NEW YORK 19, N.Y. 212-JU 6-3450 "Volume 3 - AM -FM Broadcast Maintenance," by Harold E. Ennes. Howard W. Sams & Co., 4300 West 62nd Street, Indianapolis 6, Ind. 256 pp. $5.95. This particular volume discusses the maintenance procedures necessary for the satisfactory operation of radio station equipment. The first two sections provide a review of basic theory ap- plicable to broadcasting. Then maintenance procedures at the studio and transmitter are covered. A fifth section outlines the duties of the chief engineer. The author has been associated with various phases of radio engineering since 1930. Since 1958 Mr. Ennes has been maintenance supervisor for wTAE (Tv) Pittsburgh.

28 (OPEN MIKEI BROADCASTING, August 19, 1963 How to be all things to all people (and never make a sale)

To start off, may we suggest the They can believe our calibre of following: program some rock 'n network, regional, local news... roll, some Broadway shöv tunes, sports, farm, business, entertain- a little schmaltz and, of course, ment, women's, weather. They Frank Sinatra. Always have a can quote it in conversation, use new contest going, preferably it in making plans. And they one whose prize value diminishes never tire of the interludes of rapidly. Employ teenage d -j's, a good popular music in between. "country" voice, a pear- shape- So there's really no reason to toned announcer, and a self - styled wit. If the news isn't switch the dial. If this non -dial startling enough, improve it with switching audience seems right embellishments. Interrupt often for your product, call your Petry - with screaming sound effects or man. He'll let you have them for a few well- chosen bits of 13, 26, 52 weeks or more! philosophy. Your salesmen will then be able to tell prospective time buyers "we've got the perfect WFAA audience for your product" - whether it's soup or nuts. 820 At WFAA, however, we've developed a much narrower concept with a more defined appeal and distinctive edge for adver- WFAA- AM -FM -TV tisers. We call it Southwest Cen- Communications Center / Broad- tral. It's basically a news and cast services of The Dallas Morn- music format, but people listen ing News / Represented by because the sound rings true. Edward Petry & Co., Inc.

BROADCASTING, August 19, 1963 29 Meet the 1963 Soap Box Derby Champior

Harold "Bo" Conrad, All-American Soap Box Derby Champion from Duluth, Minnesota, receives the Winner's Trophy and congralulati, from Semon E. Knudsen, General Manager, Chevrolet Division of General Motors. "Bo" also wins a $7,500 scholarship. The Dul Herald and News-Tribune sponsored the 12-year-old National Champion.

The press at work covering the Derby finals on August 3, 1963. Downtown press room facilities in Akron, Ohio.

30 BROADCASTING, August 19, 1963 and the Sponsors who made it all possible!

k record turnout! 239 excited youngsters went siastic support and publicity, some 50,000 boys to the post this year for the 26th annual All- would have been disappointed. If your entry American Soap Box Derby. Judging from the didn't cop the laurels this time, wait'll next packed stands, Derby Day was a real thrill for year! Until then, a hearty "Thank you!" . . . :verybody- including the proud sponsors of for making it all possible. . . . Chevrolet ;he individual entrants. Without your enthu- Division of General Motors, Detroit, Michigan.

Cleveland, 'he Newspapers, Radio and Ohio Grand Junction, Colorado Newark, Ohio St. Marys, Pennsylvania The Forest City Publishing The Daily Sentinel Newark Advocate Daily Press Publishing V Stations who sponsored Company Co. Grand Rapids, Michigan New Orleans, Louisiana Salem, Oregon ,r co- sponsored the local Clinton, Iowa WOOD- Radio, WOOD -TV New Orleans States-Item KBZY -Radio The Clinton Herald hampions at the 1963 Greeley, Colorado New Philadelphia, Ohio Salisbury, North Carolina Colorado Springs, Colorado KYOU -Radio Daily Times Salisbury Post ill- American Soap Box Derby: Pikes Peak Broadcasting Dover Daily Reporter Greenville, South San Antonio, Texas Company (KRDO Radio & TV) Carolina Iberdeen, Washington WFBL -TV Newport News, Virginia San Antonio Light Aberdeen Columbia, Missouri Daily Press & Times Herald Daily World Hartford, Connecticut Sheboygan, Wisconsin The Columbia Missourian WGH -Radio The Sheboygan Ikron, Ohio The Hartford Times Press Columbus, Ohio Norfolk, Virginia Akron Beacon Journal Henryetta, Oklahoma Sidney, Nebraska WLWC Radio The Virginian -Pilot Henryetta Daily Free Lance KSID -Radio Hbuquerque, New Mexico KHEN -Radio Sidney Telegraph Albuquerque Tribune Corpus Christi, Texas Norristown, Pennsylvania KZTV -TV The "Times Herald" High Point, North Carolina Sidney, Ohio imarillo, Texas High Point Enterprise Old Saybrook, Connecticut Sidney Daily News KFDA -TV Coshocton, Ohio WLIS -Radio Coshocton Tribune Company Hudson, New York Sioux Falls, South Dakota WTNS Radio Sioux Falls Argus -Leader imbridge, Pennsylvania Hudson Register Star Orange, Virginia Beaver County Times The Orange Review South Dallas, Texas Indiana, Pennsylvania Boston, Virginia Dallas Times WHLF -Radio ,nderson,Indiana Herald Indiana Evening Gazette Owensboro, Kentucky Anderson Herald Owensboro Messenger Syracuse, New York Deadwood, South Dakota Indianapolis, Indiana & Inquirer WHEN- Radio -TV tangor, Maine Seaton Publishing Company The Indianapolis Star Bangor Daily News Parsons, Kansas Tacoma, Washington Decatur, Georgia Jacksonville, Florida The Parsons Sun The Tacoma News Tribune tel Air, Maryland Decatur -DeKalb News WJXT-TV The Aegis Petersburg, Virginia Tampa, Florida Denver, Colorado Jefferson City, Missouri WTVT -TV Denver The Progress -Index teloit, Wisconsin Post News Tribune Company KBTV Temple, Texas Beloit Daily News -TV and KBTR Radio Phoenix, Arizona Kalamazoo, Michigan Temple Daily Telegram Phoenix Gazette elvidere, Illinois Detroit, Michigan WKZO -AM -TV Detroit Valparaiso, Indiana Belvidere Daily Republican News Portland, Oregon Knoxville, Tennessee The Vidette- Messenger KPTV -TV Duluth, Minnesota WBIR -TV ergen- Passaic (Paramus), N. J. Ventura, California Duluth Herald and Providence, Rhode Island The Herald News Kokomo, Indiana Ventura County Star -Free Press News- Tribune Providence Broadcasting Kokomo Tribune Co. :ethpage, L. I., New York Warren, Ohio Durango, Colorado Levittown Tribune Provo, Utah The Tribune Company Durango Herald Lancaster, Ohio Litmore Publications The Daily Herald Eagle Gazette Washington, D. C. Durham, North Carolina Pueblo, Colorado WTOP -Radio irmingham, Alabama Laredo, Texas Herald & Sun Papers Pueblo Star Journal & Birmingham News & Laredo Times Watertown, South Dakota Pueblo Chieftain Post Herald Ellwood City, Watertown Public Opinion Pennsylvania KOAA -TV Ellwood City Ledger Levittown, Pennsylvania loomington, Illinois Bristol- Levittown Waynesboro, Virginia Pulaski, Virginia WJBC Radio Courier Times News Virginian El Paso, Texas Southwest Times Newspaper Printing Corp. West Palm Beach, Florida loomington, Indiana Lockport, New York Bloomington Daily Herald Quincy, Illinois Palm Beach Post -Times Endicott, New York Lockport Union Sun & Journal Telephone Quincy Newspapers, Inc. WPTV -TV Southern Tier Radio, Inc. Loveland, Colorado Wichita, Kansas owling Green, Kentucky Ravenna-Kent, Ohio Erie, Pennsylvania Loveland Reporter Herald Wichita Eagle- Beacon Park City Daily News The Record Courier Times Publishing Company Mankato, Minnesota Wichita Falls, Texas Roanoke, Virginia oynton Beach, Florida Mankato Free Press Wichita Falls Times Eugene, Oregon Times -World Corporation and Boynton Beach Star Record News KORE -Radio Mansfield, Ohio The Delray Beach News Journal Rochester, Minnesota Mansfield News Journal Winston -Salem, North Carolina radford, Pennsylvania Evansville, Indiana Southern Minnesota Winston -Salem Journal Bradford Journal WNW -TV Marion, Indiana Broadcasting Co. (KROC) Twin City Sentinel WTAF -TV Fargo, North Dakota Rochester, New York Wooster, Ohio remerton, Washington WMRI -Radio Bremerton Sun Forum Publishing Company Rochester Times Union The Daily Record (Fargo Forum) McKeesport, Pennsylvania Zanesville, arlsbad, New Mexico Rockford, Illinois Ohio The Daily News Publishing Co. Times Recorder Carlsbad Current Argus Flint, Michigan Rockford Morning Star & The Flint Journal Meadville, Pennsylvania Register -Republic harleston, West Virginia Meadville Tribune The Charleston Gazette Fort Lauderdale, Florida Rock Island, Illinois WCAW Radio Fort Lauderdale News Meridian, Mississippi Davenport Newspapers The Meridian Star Roswell, New Mexico harlotte, North Carolina Fort Worth, Texas Roswell Daily Record The Charlotte News Fort Worth Star Telegram Midland, Texas Midland Reporter Telegram Sacramento, California heyenne, Wyoming Fredericksburg, Virginia KCRA -TV Cheyenne Newspapers, Inc. The Free Lance -Star Mission City, B. C., Canada Fraser Valley Record Ltd. St. Catharines, Ontario, Canada cero, Illinois Garden City, Kansas St. Catharines Standard Morristown, New Jersey Life Newspapers KI UL -Radio Limited Morristown Record ncinnati, Ohio Glen Burnie, Maryland Recorder Publishing Company St. Cloud, Minnesota WLW -T The Ann Arundel Star WMTR-Radio St. Cloud Daily Times

BROADCASTING, August 19, 1963 31 MONDAYMEMO from MELVIN HELITZER, Helitzer, Waring & Wayne, New York

A good children's show appeals to adults, too There's a line in the Broadway play, follows precedent: each offering is uni- home. One of the best pre -school pro- "A Thousand Clowns" in which a frus- formly insulting to children. grams on WQED(TV) (educational ch. trated writer of children's TV shows A good children's show should have 13) Pittsburgh was school teacher shouts out, "Hey, I got a great idea for a strong adult audience, just as a good Frances doing the same thing today. a new kid's show. It's for adults." adult adventure or situation comedy Last year, a survey found that chil- Like all humor, this is funny because program should have a wide appeal to dren reacted best to commercials which it's true. Why this truth hasn't been children. In Houston, an enterprising featured a variation of the bouncing accepted as gospel in TV's 17 -year used car salesman has used a local kids' ball encouraging a community -sing of commercial development is something show, Bomba the Jungle Boy, to sell the jingle. I've never been able to understand. cars. In Norfolk and Memphis, local Ratings of Lassie last year jumped A good children's show is an adult children's shows have been sponsored 40% when the producers attempted a show which just happens to be shown by a moving van company. The results two -part cliff- hanger which gave view- during kids' time. A bad children's were fine when the programs were high - ers an entire week to guess and discuss show is generally one which was de- quality syndicated properties. the story's outcome. signed "just for kids." Check to see what children are view- Eight years ago, nearly 10 million As soon as a writer, producer or ad- ing these days. The highest rated net- sets of crayons and colored plastic vertiser decides that any program idea work shows are not the Mighty Mouse, sheeting were sold for $1 -$2 and were is not good enough for adults but good Roy Rogers or Top Cat series which used by children to draw on the TV enough for kids, he's certain to end up run on Saturday morning. Among the screen itself while participating in with a terrible show. older children, the favorites are such Winky -Dink and You. Let's look at two recent network shows as The Beverly Hillbillies (CBS - The agency is currently working on a shows, The Flintstones (ABC -TV) and TV), Hazel (NBC-TV), Combat (ABC- project in which children will be asked The Shirley Temple Storybook (NBC - TV), Dr. Kildare (NBC-TV), Disney to buy a similar crayon set to enjoy a TV). (NBC -TV) and a few westerns. On mystery commercial. Adult Level Hanna and Barbera of the syndicated list you'll find their fa- This, in turn, would sell the crayon Flintstones are great artists, and even vorite personalities are Lucille Ball, set which, again, would be used in the more distinguished because of their Danny Thomas, Phil Silvers, Groucho next day's commercial etc. etc. story telling and their wisdom in keep- Marx, Lloyd Bridges, Red Skelton, For this fall, the agency has commis- ing their program product on an adult Andy Griffith and Dick Van Dyke. sioned Sonny Fox Productions to pro- level. Their humor, situations and lan- There are at least two different chil- duce an all- family musical TV special, guage are aimed at adults. Joe Barbera dren's viewing groups: toddlers from 3 The Cowboy and the Tiger, which will told me, "I have to laugh at it or the to 6 and the school group from 7 to 14. be seen on Thanksgiving Day after- line goes out." And Joe Barbera is one Pre-schoolers are famous dial-twisters. noon in more than 25 markets. The of the few literate individuals left in They seek action cartoons and adven- program was 70% sponsored by The Hollywood. ture because most other children's pro- Nestle Co., The Transogram Corp. and Despite the scheduling in the East, grams forget one cardinal principle: you The Irwin Corp. within days after we at least, of Flintstones at the un- child- must involve the viewer. placed the time order. like period of 8:30 -9 p.m., every poll A good adult program does just that Reviewers undoubtedly will classify indicates that the program is the chil- since the viewer identifies with a fa- the show as a children's musical, but dren's favorite. miliar character or plot and reacts the only thing child -like is that one High-Priced Series Storybook was vicariously to the dramatic turn of member of the cast, the boy lead, is one of the highest -priced series on events. With no living experience to under 12 years old. NBC. Besides the famous star -hostess, guide him, a child must be pointedly We believe so strongly in the ingredi- the producers used boxoffice names, involved and asked to participate. ents of good TV fare for children that casts of hundreds and lavish sets while How to get involvement? we're betting much of our agency's fu- also experimenting in colorcasting. Dr. Frances Horwich, Miss Frances ture reputation on this show. It's easy They should have spent the money on of Ding Dong School, was effective be- to be a critic. This time we're putting good writing. cause she spoke directly to the child at our message where our money is. I remember visiting the set in Bur- bank one day as a guest of Miss Tem- ple. I was permitted to sit in on a conference between writers and direc- Melvin Helitzer is president of Helitzer, tor regarding a last- minute problem. Waring & Wayne, New York advertising "Forget it," said the writer, who was agency formed in 1963, asked to come up with some meaning- January to special- ful dialogue. "The kids won't notice ize in marketing and advertising children's the difference." products. Before he started his own agen- Did the kids know the difference? cy, Mr. Helitzer was advertising director of If you watched closely what was hap- Ideal Toy Corp. for eight years. There. he pening, as I did, you would have no- administered ad budgets of $3 million a ticed the continuing drop in ratings and year. He was public relations director for after -show interest. The Toy Guidance Council, 1949 -53, and Insulting Crop For those among also has served as promotion -PR consult- you who are interested- sponsor, agen- ant to several children's merchandisers. cy, broadcaster or PTA member-we can only report that the 1963 -64 crop

32 BROADCASTING, August 19, 1963 Sÿ ,rr'll /, Ì 4I

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34 BROADCASTING, August 19, 1963 111Wf='7ABROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO August 19, 1963, Vol. 65, No. 8 FOOTBALL KING AT TV BOX OFFICE Advertisers pay $85 million for 184 pro and college games Networks, in turn, spend nearly $14 million for telecast rights Sponsors quick to snatch up most popular sports attractions

The purists may still refer to baseball fornia, Standard Oil of Ohio, Ballantine, mined to the current season and 1964 as the national pasttime, but in the Carling, Falstaff, Hamm's, National, on its five -year contract with the AFL accounting offices of radio and televi- Pearl, Wiedemann, Brown & William- will stay out of the NFL bidding pic- sion, football has moved into the fav- son, General Cigar, Liggett & Myers, ture, leaving NBC-TV and CBS -TV to ored spot. Lorillard and R. J. Reynolds are con- battle it out. A BROADCASTING survey shows that tinuing as active sports backers. But when the NCAA opens its sealed the networks will broadcast 184 profes- Biggest Price NBC -TV, which has envelopes all three networks will be in sional and college football games this been left out in the cold for a regular there with considerably more than the season and will contribute $13.9 million schedule, has already paid the highest $10.2 million CBS -TV is paying for to the National Football League, Amer- single price for any event-the $926,- two years. The NCAA games have now ican Football League, National Collegi- 000 for the NFL championship game. made the circuit of the networks and ate Athletic Association and -for its CBS -TV, which is in the second year the lucrative college games brighten up championship game - the Canadian of two -year contracts with the NFL and an otherwise feature movie -filled Satur- Football League. In addition the NFL NCAA will be hard pressed to retain day for affiliates. and AFL teams which sell their radio the contracts when bidding time rolls With NBC's record price for the rights individually will get another around after Jan. 1. ABC -TV, com- championship game a public fact, the $837,500. Most of the 253 football -playing major colleges also have radio coverage and they will get an estimated $150,000. What networks pay for radio -television rights While the rights figure is taking on the semblance of a miniature defense ABC Radio Notre Dame Football $ 150.000 Sept. 28 budget, the income from sponsors, eager ABC -TV American Football League 1,920.000 Sept. 8 to pay for messages at timeouts and Grey Cup Game (Canada) 75,000 Nov. 30 halftimes, estimated at $85 million for North -South game 27,500 Dec. 21 radio -TV, looks like the national debt. AFL championship (1) Dec. 29 (tent.) The sold -out signs are up on most Orange Bowl 205,000 Jan. 1. of the network plums and ABC -TV. AFL All -Star game 25,000 (no date) CBS-TV and NBC -TV report no con- 'l; Total $2:252,500 cern over the few segments still open. Big Spenders The biggest network CBS -TV Hall of Fame game buys this year again belong to Ford (preseason) $ 45,000 Sept. 8 through J. Walter Thompson and Philip NCAA college football 5.100,000 Sept. 14 Morris (Marlboro) through Leo Bur- National Football League 4,690,000 Sept. 15 nett. Each has one-quarter of the full Bluebonnet Bowl 20,000 Dec. 21 NFL schedule on CBS -TV and one - Gator Bowl 65,000 Dec. 28 quarter of the NFL championship game Cotton Bowl 70.000 Jan. 1 on NBC -TV. NFL Playoff Bowl 125,000 Jan. 5 Another major sponsor is the United Total $10,115,000 Motors Division of General Motors MBS Army -Navy game Nov. 30 through Campbell -Ewald, which has $35,000 bought into the pregame and postgame NBC -TV Liberty Bowl $ 20,000 Dec. 21 shows of ABC Radio's Notre Dame Blue -Gray game 40,000 Dec. 28 schedule, the Bluebonnet, Gator and East -West Shrine game 65,000 Dec. 28 Cotton Bowls package on CBS-TV and NFL championship 926,000 Dec. 29 NBC -TV's Pro Bowl, Liberty and Sugar Sugar Bowl 65,000 Jan. 1 Bowls. Rose Bowl 125,000 Jan. 1 Bristol -Myers through Doherty, Clif- Senior Bowl 35.000 Jan. 4 ford, Shenfield & Steers; Sun Oil through NFL Pro Bowl 75,000 Jan.12 William Esty, and Texaco through Ben- Total $ 1,351,000 ton and Bowles have also made tri- network purchases. Network Total $13,903,500 Petroleum, beer and tobacco sponsors again make up the bulk of the advertis- (1) The AFL championship game is part of a package including the AFL ers' roll. regular season games. American Oil, Standard Oil of Cali-

BROADCASTING, August 19, 1963 35 Clifford, Steers & KING AT TV BOX OFFICE continued through Doherty, FOOTBALL Shenfield; General Mills through Knox- NFL is expected to be looking for a announced. Reeves and Skil Corp. through Fuller contract in the neighborhood of $12 CBS-TV has the Bluebonnet Bowl & Smith & Ross. million, compared to the $9.3 million from Houston, Dec. 21; the Gator Bowl On CBS -TV the college games will two-year pact with CBS -TV. The 14 from Jacksonville, Fla., Dec. 28, the be sandwiched between the 15-minute NFL clubs will each get $335,000 this Cotton Bowl from Dallas, Jan. 1 and Football with Paul Dietzel and Ara year. the NFL Playoff Bowl with the runners- Parseghian and College Football Score- Tie At Start The 40-game AFL up in the league's eastern and western board with Chris Schenkel and Jack TV schedule which begins a day ahead divisions from Miami, Jan. 5. Whitaker. has been able to offer of the NFL's, Sept. 14 to Sept. 15, is, NBC -TV which Preceding each of the network's 17 advertisers only the extra games has in fact, being beaten by the senior telecasts it will have Pro Football Liberty Bowl from Philadelphia, NFL circuit. CBS -TV will telecast the pre- the Kickoff with Kyle Rote. season Hall of Fame game from the Dec. 21; the Blue-Gray game from Mobile, Ala., and the East -West Shrine Action In Radio ABC Radio will Football Hall of Fame in Canton, Ohio, again broadcast the 10 -game Notre apart from its NFL package. Chris game from San Francisco, Dec. 28; the Sugar Bowl from New Orleans and Dame schedule on the full network. Schenkel, Ken Coleman and Johnny Household Finance through Needham, will broadcast the game which Rose Bowl (preceded by parade) from Lujack Louis & Brorby will sponsor the net- dedicates the hall. Pasadena, Calif., Jan. 1; the Senior Bowl from Mobile, Jan. 4 and the NFL work's half of the game. Pregame and After that it's neck and neck with postgame shows will be sponsored on both leagues scheduling their champion- the network half by United Motors Di- ship games on Dec. 29. This marks the vision of General Motors through first time in the four -year existence of Campbell- Ewald. the AFL that it has challenged the NFL the Army -Navy on the latter's big attraction. MBS will broadcast game, but no sponsors have been signed The AFL championship is part of the package which ABC -TV has bought in yet. five -minute its contract, which this year provides CBS Radio will broadcast Jack Drees on $240,000 for each of the eight teams. scores broadcasts with evenings. The new New York Jets play the Saturday and Sunday Canadian Broad- Boston Patriots in the AFL opener. Canadian Picture Television Net- Two other games will be seen nationally casting Corp. and CTV will share the CFL games and on 13 dates ABC-TV will show work Ltd. two or three games on a regional basis. this season. is the Saturday On games fed to the East Curt Gowdy CBC -TV broadcasting by John and Paul Christman will be the air games under rights purchased team; Jack Buck and George Ratterman Bassett of CFTO-TV Toronto for $401,- rights for will be the western team and for the 000. CTV purchased its jointly third games, when shown, Charlie Jones $200,000 and CBC and CTV will will do play -by-play. broadcast the Grey Cup game for rights CBS-TV begins its two league sched- purchased for $175,000. ules back -to-back with the NCAA na- National League tional opener Florida- Georgia Tech, Sept. 14 and the full slate of NFL Baltimore Colts WBAL Baltimore games on Sept. 15. will originate exhibition and regular sea- The only three NFL games set for son games for 27 stations in Pennsyl- national television all feature Green vania, Delaware, South Carolina, North Bay, last year's league champions, as Carolina, Maryland and Washington, one of the participants. They are the D. C. National Brewing Co. through annual Thanksgiving morning Green W. B. Doner is sponsoring one -half of Bay-Detroit contest and two Saturday all games on the radio network The afternoon games with Los Angeles and remaining half is open for local sponsor- San Francisco from the West Coast in ship. WMAR -TV Baltimore, which will December. show the Colts road games, also is tele- Nine of the collegiate contests will be vising three exhibition games. Jim shown nationally including the Army - Mutscheller, former Notre Dame and Navy game Nov. 30, and 15 will be Baltimore end and now a coach for the shown regionally on five Saturdays. Pro Bowl from Los Angeles, Jan. 12. Colts, will do I5- minute pregame shows Announcing the national and one Packages Galore NBC -TV will pre- and postgame wrapups for each of the set of regional games will be Lindsey sent NFL Highlights on Saturdays from NCAA and NFL games on WMAR -TV. Nelson, Terry Brennan and Jim Simp- Sept. 21 -Dec. 21. The half -hour pro- Joe Groghan and Chuck Thompson will son. Red Barber and Johnny Lujack gram containing filmed highlights of the do the radio coverage with Mr. Thomp- will team on another regional and Bill previous week's seven NFL games will son and Jim Simpson on TV. Fleming and Frankie Albert will cover be packaged for the network by Tel Ra Chicago Bears The Bears are the the remainder. Productions with Jim Learning as sports- lone NFL team without a radio net- The Other Gaines ABC -TV will caster. Georgia -Pacific Corp. through work. Their games will be heard only televise the Grey Cup championship McCann -Erickson and Monroe Auto on wore Chicago. Standard Oil of In- game from Vancouver, Canada, Nov. Equipment Co. through Aitkin-Knyett, diana, which has had the radio rights 30; the North -South game from Miami, Philadelphia, are sponsors. for 17 years, will sponsor one -half of Dec. 21; the Orange Bowl with regatta ABC-TV is back with the AFL All - each game for its American Oil divi- and parade from Miami, Jan. 1, and the Pro Scoreboard following its league sion, through D'Arcy Advertising. Heil- AFL All -Star game on a date to be games. Sponsors are Bristol-Myers iiian Brewing Company through Mc-

36 (LEAD STORY: FOOTBALL '631 BROADCASTING, August 19, 1963 i These sponsors' millions buy football for radio -TV audience

Aqua -Velva (Parkson) CBS NFI. Hartford Ins. (M -M) CBS Gator, Cotton, Bluebonnet Bowls American Gas Association (L &N) ABC AFL Heritage House (Wermen & Scharr) CBS Hall of Fame game American Oil (D'Arcy) CBS NFL NBC NFL championship Household Finance (NL &B) ABC Radio Notre Dame games Ballantine (Esty) CBS NFL NBC NFL championship Inst. of Life Ins. (JWT) CBS NCAA

Bristol -Myers (DCSS) ABC AFL scoreboard, Liberty Mutual (BBDO) ABC AFL Orange Bowl Liggett & Myers (JWT) NBC NFL Pro Bowl CBS Gator, Bluebonnet, Cotton Bowls Lincoln- Mercury (K &E) ABC AFL NBC Liberty Bowl P. Lorillard (Grey) ABC AFL Brown & Williamson (Bates) NBC Sugar, Senior Bowls CBS Gator, Cotton, Buick (M -E) ABC Orange Bowl Bluebonnet Bowls

Carling (LF &S) CBS NFL Monroe Auto Equip. (Aitken -Kynett) NBC NFL Highlights NBC NFL championship National Beer (Doner) CBS NFL Carter Products (SSC &B) CBS Gator, Cotton, NBC NFL championship Bluebonnet Bowls NBC NFL Pro Bowl Norelco Shavers (C. J. LaRoche) CBS NCAA

Chesebrough -Pond's (NC &K) ABC AFL Pearl Brewing (Tracy- Locke) ABC AFL Chrysler (Y &R) NBC Rose Bowl, Blue- Gray game Philip Morris (Burnett) CBS NFL NBC NFL championship Colgate-Palmolive (Bates) CBS Hall of Fame game R. J. Reynolds (Esty) NBC East-West game NBC Senior, Sugar Bowls, East -West game Savings & Loan Foundation (M -E) NBC East -West game

Falstaff (DFS) CBS NFL Skil Corp. (FSR) ABC AFL scoreboard NBC NFL championship

Farah Mfg. (White & Shuford) NBC NFL championship Std. Oil Calif. (BBDO) CBS NFL

Firestone (Sweeney & James) CBS NCAA Std. Oil Ohio (M -M) CBS NFL

Folgers Coffee (FRC&H) CBS NFL Sun Oil (Esty) ABC AFL NBC NFL championship CBS NFL NBC NFL championship Ford (JWT) CBS NFL NBC NFL championship Texaco (B &B) ABC Orange Bowl CBS NCAA games General Mills (Knox -Reeves) ABC AFL scoreboard NBC Senior Bowl General Cigar (Y &R) CBS NCAA Union Carbide (Esty) ABC AFL Georgia Pacific (M -E) NBC Sugar Bowl, United Motors Div. GM (C -E) ABC Radio Pregame, Postgame, NFL Highlights CBS Bluebonnet, Gator, Gillette (Maxon) ABC AFL Cotton Bowls NFL NBC Rose Bowl, Blue- NBC Pro Bowl, Gray game Liberty, Sugar Bowls Goodyear (Y &R) ABC AFL Whitehall Labs (Bates) NBC Liberty Bowl Hamm's (C-M) CBS NFL NBC NFL championship Wiedemann Brewery (DCSS) NBC NFL championship

Cann -Erickson will be the co- sponsor. will feed the Browns games to a 55- WERE. The station switch is an annual A warmup show will be sponsored by station network in Ohio, Indiana, Ken- event occurring when the Cleveland Fairfield Savings and Loan through tucky, West Virginia, Pennsylvania, Indians baseball games on WERE con- Charles Elwen Hayes Advertising, and New York and Massachusetts. Spon- flict with coverage of the Browns. Gib Household Finance through Needham, sors on WERE will be Carling Brewing Shanley and Jim Graner will do radio Louis & Brorby will sponsor the post- through Lang, Fisher and Stashower: play -by -play and color and Ken Cole- game scoreboard. Play -by -play on ra- Standard Oil of Ohio through McCann - man and Warren Lahr will be their dio will be handled by Jack Brickhouse Marschalk; Giant Tiger Stores through television counterparts on CBS and and the TV coverage over WBBM -TV Marcus Advertising and Household KYw -Tv. Blanton Collier, head coach of and CBS by Red Grange with George Finance placed direct. None of the the Browns will be heard on a 15 -min- Connor doing color. All of the presea- sponsors will be on the full network. ute pregame show and will have a five - son games will be shown, three of them Three preseason and three league games minute show at 5:55 p.m. Monday -Fri- taped broadcasts. will be heard live on WGAR Cleveland day, both on WERE. Cleveland Browns WERE Cleveland and the network and rebroadcast on Dallas Cowboys KLIF Highland

BROADCASTING, August 19, 1963 37 grants are Sun City, Ariz., through the Garland Agency and Bonanza Airlines Tape network for Green Bay exhibition games through Hal Stebbins Inc. The five exhibition games will be seen on KTrv(TV) editing, dubbing and send- The day of the taped TV football time for Los Angeles; one live and the remainder to other game has dawned brighter this sea- ing of the edited version the taped for delayed broadcast. The Km/ stations. and Tony Ca- son. While many stations carrying Al Samson games are sponsored by Ford Dealers of the nadeo are doing the play -by-play and pro football are showing exhibi- Southern California and Liggett & in version color on the games. tion games an edited - Myers, both through J. Walter Thomp- elimination of half -time ceremonies The games are shown on WISN -TV son; Northwestern Mutual of Seattle reduction in time outs -wBAY- Milwaukee, WSAU -TV Wausau, wisc- and through Miller, Mackay, Hoeck & Har- and TV Green Bay, Wis., appears to have TV Madison, all Wisconsin, tung; and Kellogg through Leo Bur- WLUC -TV Marquette, Mich. WLUC -Tv undertaken the most ambitious proj- nett. Dick Schad will announce them. via ect for the local Packers. shows the game microwave feed The regular season games will be seen WBAY -TV, it local- A four -station network has been from and sponsors on KNXT(TV) Los Angeles. Bill Keene lined up to show five taped games ly. and Don Paul will do Pro Football Pre- Wisconsin the day after they're played. Four of On the four stations view before and Extra Point after the the games will be played Saturday one -quarter of the game is sold to Rams games. The 15- minute pregame night and shown Sunday afternoon. Hamm's Beer through Campbell - show will be sponsored by Hamilton The fifth game to be played on Mithun. On three of the stations Watch through N. W. Ayer, Carters Labor Day will be shown Tuesday Wisconsin Telephone through Cram - Products through Sullivan, Staufer, Col- er-Krasselt has night. purchased one quar- well & Bayles and Bristol Myers WBAY -TV is using a chartered ter. The remainder of the games are through Doherty, Clifford, Shenfield in sold locally. plane to insure the tape arrival & Steers. Bob Kelly will handle radio and TV play -by -play and will be as- sisted on radio by Bill Brundige and Steve Bailey and on television by Gil Park -Dallas originates the 19 Cowboys J. Walter Thompson (one -quarter each). Stratton. games for an 18- station regional net- A pregame Packers Preview sponsored Minnesota Vikings Wcco Minne- work and feeds locally to KVIL -FM by Humble Oil through McCann-Erick- apolis will feed the 14 regular season Highland Park. Regular season games son and a postgame Packers Score- games a will be sponsored on the network by board sponsored by Delco Battery Di- of the Vikings to 28- station regional network. The network is set up Household Finance placed direct (one - vision of General Motors through by North Star half) and in several cities by Hamm's Campbell -Ewald will be heard only on Features of Minneapolis, an independent Beer through Campbell Mithun. The wTMJ. Play -by -play will be handled packager, and games on open segments are available for local on radio by Ted Moore and on TV the network stations are sold locally. On wcco the games are sponsored sale. KRLD -TV, the Dallas outlet for the over WBAY -TV Green Bay by Ray Scott by Minneapolis Federal Savings Cowboys games will present a Satur- and Tony Canadeo. and Loan through M. R. day show highlighting the previous Los Angeles Rams KMPC Los An- Bolin (one -half), Fels Sunday's game with film clips and in- geles is feeding the Rams schedule to Naptha through S. Ee Zubrow, and a Northwest terviews. The program will be locally four -state 17- station network, which in- Ford Dealers Association sponsored. Rick Weaver will do radio cludes Hawaii. Sponsors of the games through J. Walter Thompson (one- play-by -play and on TV Frank Glieber and pre- and -post -game shows have quarter each). Warmup and scoreboard and Jim Morse will cover the action and bought the full network. Purchasing programs on wcco are not yet sold. color. one quarter of the games are Folgers Dick Enroth and Paul Giel will broadcast the games Detroit Lions WJR Detroit will feed Coffee through Fletcher Richards, Cal- and Herb Carneal and Clayton Tonnemaker will do the games Lions games, including four exhibitions, kins & Holden; Corina Cigars through on WCCO-Tv. to a network of three Michigan stations. Edward Weiss; Burgermeister Beer Marathon Oil through Campbell-Ewald through Post- Keyes-Gardner, and Stand- New York Giants The Giants and National Brewing Co. through ard Oil of California through BBDO. through whew New York and the W. B. Doner for Altes Beer, will be Sponsors on pregame and postgame pro- Northeast Radio Network division of co- sponsors on the games. A pregame Ivy Broadcasting Co., Ithaca N. Y., are Lions Press Box sponsored by the De- currently boasting one of the largest ra- troit region Plymouth Dealers Adver- dio networks in professional football. tising Association through N. W. Ayer, SNI active in football Fifty-three stations in New York, Penn- and a postgame sylvania and New England, including scores and highlight Sports Network Inc., New show, sponsored by Packer Pontiac the Yankee Network, are carrying the York, will televise 10 preseason through MacManus, Giants exhibition games. Several ad- John and Adams National Football League games will be heard only on WJR. Bob ditional stations are expected to be Rey- and two regular games, both nolds and Bruce Martyn will added for the 14 -game league sched- broadcast Saturday night contests which are the league games and Van Patrick and ule. The radio package including a 25- not being carried by CBS -TV. Russ Thomas will describe the TV minute Pro Football Preview (pregame) SNI will handle special radio net- games over WJBK -TV. Messrs. Patrick and a 15- minute Locker Room Report works for five NFL teams and and Reynolds will do the preseason (postgame) is being produced by one in American games on radio. the Football WNEW for broadcast beyond the New League. Green Bay Packers WTMJ Milwau- York City area for the first time in the A half -hour filmed show, Big kee is feeding a six -station regional net- station's three -year contract with the Ten Football Highlights, is being work the 19 -game exhibition and regu- Giants. This is the last year of the produced for midwestern lar season schedule. The network spon- stations contract. The station lineup includes SNI anticipates sors are Thorpe Finance Corp. through and coverage of four 50 -kw stations: WNEW, wTtc Hart- some closed circuit Klau -Van Pietersom- Dunlap (one -half), or pay TV ford, Conn., WNAC Boston and woY college games. La Palina Cigars through Compton and Schenectady, N. Y. Employers Mutual of Wausau through On WNEW the games are sponsored

38 (LEAD STORY: FOOTBALL '63) BROADCASTING, August 19, 1963 Des Moines Area accounts for only 13.5% of the FOOD SALES in "Iowa Plus" Des Moines is a good market for food products - WHO Radio covers "Iowa Plus " -actually reach- yet no matter how thoroughly you saturate the es 42% of all the 805,000 homes in that 117 -county 3- county Des Moines Metro Area with local or re- area, weekly (NCS '62). As a matter of fact, WHO gional radio, you've still got a long way to go in Radio gives you America's 23rd radio market- selling Iowa. there are only 22 others in the U.S. that equal or exceed it! In fact, all eight of Iowa's Metro Areas, com- Yes, you can do a better, more economical mar- bined, account for 49.6% of food purchases but the keting job with WHO Radio than with any other made in WHO Radio's 117 -county Nielsen Cover- medium in Iowa. Ask PGW for the dollars and cents. age Area shown above. (Sales Management, June *These figures are for Saks Management's newly-defined and frequently 10, 1963. *) larger Metro Areas, as found in the June 10 Survey of Buying Power Issue. WH for Iowa PLUS !

Des Moines ... 50,000 Watts ... NBC Affiliate

Peters, Griffin, Woodward, Inc., National Representatives

BROADCASTING, August 19, 1963 39 FOOTBALL KING AT TV BOX OFFICE continued sponsor of these preseason telecasts. Jack Drees and Bill Fischer are heard by Howard Clothes through Mogul, Carling Brewing Co. through Lang, on the TV coverage. Williams & Saylor; A&P Food Stores Fisher & Stashower and Phillies Cigars Washington Redskins A 50- station through Gardner Advertising; Ballan- through Wermen & Schorr, Philadel- network stretching from Maryland to tine Beer through William Esty, and phia, have each bought one -quarter. The Florida will hear the Redskins games Liggett & Myers through J. Walter remaining half is still open. Joe Tucker originated by WWDC-AM -FM Washing- Thompson. Ballantine has bought par- will do the play-by -play on both radio ton. The previous high for Washington ticipations on the network. The pre- and TV (KDKA -Tv) with Jack Fleming games was a 14- station lineup. The game and postgame shows handled by doing color on radio and John Sauer new network is part of Empire Sports Kyle Rote are sponsored by Emerson on television. Network, Buffalo, which is supplying White - Radio Associates through Robert San Francisco 49ers KsFO and 23 stations with a pregame and postgame Repair Shops hill and Schick Shaver stations of the Golden West Radio Net- show. National Brewing Co. through Craig & Kummel. through Norman, work are presenting the 49ers contests. W. B. Dover is sponsoring one -quarter will be Marty Announcers on the games One -quarter sponsors of the games are on the full network. The remaining Hasel and Al DeRogatis. Glickman, Joe Standard Oil of California through sponsorship is sold locally. A pregame schedule which will The Giants' TV BBDO; Burgermeister Beer through show, Redskins Preview, and a postgame -TV will be broad- be carried by wcBS Post-Keyes- Gardner; Chrysler-Plymouth show, both with Bob Will on wwnc, is cast by Chris Schenkel and Pat Sum - Dealers through Young and Rubicam sponsored by Phillies Cigars through woR-TV, merall. A one -hour special on and W. Ayer, and Corina Cigars Wermen & Schorr. The station also car- Pre- N. The New York Football Giants through Edward Weiss. The pregame ries a pregame show with Bobby 1963, will be shown on Saturday, view: Clubhouse is sponsored by Bay Area Mitchell of the Redskins and a locker the first reg- Sept. 14, the eve of team's Chrysler Dealers through Y &R and the room show following the wrapup with It will be narrated ular season game. postgame program is sponsored by Ar- Redskins' head coach Bill McPeak. Ex- by Mr. Schenkel. mour & Co. through Y &R. Bob Fouts hibition games are sponsored locally. WCAU Philadel- Philadelphia Eagles will do radio -TV play -by-play with Lon Bill McColgan and Morrie Siegel will phia is originating the Eagles games Simmons and Russ Hodges on radio broadcast the regular season games. Pennsyl- for an 11- station network in and Gordon Soltau on KPIx(Tv). WTOP -TV Washington, which is carry- vania and Delaware. Nationwide In- Redskins games, also is telecast- KMOx St. Louis ing the surance through Ben Sackheim and St. Louis Cardinals Sponsors in- more ing two exhibition games. Carling Brewing Co. through Lang, is feeding a regional network of Cigar through than 40 stations with sponsorship by clude Consolidated Fisher & Stashower have each bought Papert, Koenig, Lois and National Co. through Dancer - one -quarter of the games on the net- Falstaff Brewing one-quarter, Colgate -Pal- and Household Fi- Brewing, each work. The remaining half is sold lo- Fitzgerald-Sample through Ted Bates, and Safeway nance placed direct, each one -half. A molive cally. Bill Campbell and Tom Brook- Stores handled direct, one -eighth each. local pregame show is not fed to the shire will do the radio coverage and One -quarter is still open. network. J. C. Politz and Jim Butler Jack Whitaker and Bosh Pritchard will same sponsors will also back are broadcasting the games. The do TV action and color for WCAU-TV. the Redskins regular season game with Pittsburgh Steelers Wwsw Pitts- KMOx, which is carrying the Card- Los Angeles on Saturday, Sept. 21. The burgh and a 40-station, four-state net- inals games, is presenting the four ex- game, which is not being carried by work are carrying the Steelers games. hibition games on tape. Falstaff is part CBS, will be fed to wroF -Tv through Sports Network at 11:15 p.m. EDT and an edited version will be shown the following morning at 11 a.m. Broad- HAMILTON WILL COURT THE PRO FAN casting the TV games will be Jim Gib- bons and Eddie Gallaher. Watch company returns to TV after 10 years Hamilton Watch Co. of Lancaster, sponsorship of a Stuart Reynolds-pro- American League Jeweler's Pa., a long -time user of magazine ad- duced variety show titled Your Boston Patriots WEEI Boston be- vertising, makes its first network televi- Showcase, on a local basis only. gins a three -year contract with the Pa- sion buy this fall with a partial spon- Since that time, the company has triots and will feed a 10- station New sorship of CBS -TV's Pro Football Kick- limited its advertising to a "mixture of England network. Sponsors are Zayre off, a 15- minute broadcast preceding mass and class magazines," according to Department Stores through Bo Bern- the National Football League Game of Hamilton Watch's advertising manager, stein, Pr o v i d e n c e; Lincoln -Mercury the Week each Sunday. E. L. Jones. Dealers of New England through Ken- The broadcast, featuring former New The pro football buy, he indicated, yon & Eckhardt, and Schaefer Brew- York Giant player Kyle Rote, begins however, fits into the company's market ing Co. through BBDO. Bob Gallagher Sept. 15 and runs for 14 weeks through profile, as well as its marketing time and Fred Cusick will do the games. the regular NFL season, and is currently schedule. AFL games will be on wNAC -TV Bos- ton. cleared on more than 175 CBS -TV "Our big sales push is normally from Bills I WBEN Buffalo and a stations. mid -September till Christmas, and the Buffalo network in Pennsylvania In addition, the Hamilton Co. has fits those seven -station pro football schedule plans Bills purchased adjacencies to pro football and New York are carrying the perfectly. of telecasts in areas where no pregame games. Iroquois Brewery division "In addition, our buy stems from the Marcus broadcasts will be carried. International Breweries through appreciation that pro football is a Advertising, Cleveland, has purchased Estimated cost of the venture is al- booming thing, and the pro football fan one -half of the games on the full net- most $200,000, with the order being of today fits our market profile. He's work. The remaining half is sold lo- placed through N. W. Ayer, Philadel- the kind of fellow who's going to shell cally. Van Miller and Ralph Hubbell phia. out $60 a year for a season's ticket, and are broadcasting the games. WKBw -Tv Hamilton's last television excursion not the guy who sits out in the bleachers Buffalo will show the AFL games. came in 1952 -53, with the 26 -week eating peanuts." Denver Broncos The Broncos, which

40 (LEAD STORY FOOTBALL '63) BROADCASTING, August 19, 1963 this is Atlanta...

... where more than 350,000 Georgians cheered! Air Force jets flew overhead as 30 floats, 20 bands, countless marching units and nationally known stars paraded down Peachtree Street in WSB -TV's 3rd Annual Fourth of July Parade. Thousands more watched on television. WSB -TV is proud to be the host when a great city celebrates Independence Day. WSBTV Channel 2 Atlanta Rgrewled By NBC affiliate. Associated with WSOC- AM- FM -TV, Charlotte; WHIOAMFM -TV, Dayton; WIOD- AMFU, Miami.

BROADCASTING, August 19, 1963 41 -TV. FOOTBALL KING AT TV BOX OFFICE continued NFL play -off game Jan. 5 on CBS American Oil also will partially sponsor the Cleveland -Pittsburgh game at will carry the operated without a radio network last Kco-Tv San Francisco Cleveland Oct. 5 over a special Sports year, have a 15- station lineup for the televised AFL games. Network Inc. hookup. American Oil current season fed by KBTR Denver. San Diego Chargers KFMB San Di- shares sponsorship of the Baltimore Sponsors for one-quarter each are Site ego is feeding the Chargers schedule to Colts and Washington Redskins games Oil Co. through Weintraub & Associ- a network of about a dozen stations. A over a 44- station regional CBS-TV net- ates, St. Louis; Rainbo Bread through 15- minute pregame warmup and 15- work in the Southeast; the Chicago Ekberg, DeGrofft & Hunter, Denver; minute postgame wrapup are part of a Bears over a 41- station regional CBS - Johnny Haas Mercury through Boccard- network package which is being spon- TV network in the Midwest, and the Nordeen, Denver, and Ward Terry sored by Union Oil of California St. Louis Cardinals over a 29-station through Marshall Robertson Advertis- through Smock, Debnam & Waddell, regional CBS -TV network in that area. ing, Denver. Pregame Warmup and Los Angeles and Home Federal Sav- American Oil also is picking up spon- Post Game Feature are both locally ings and Loan Association of San Diego sorships on smaller regional CBS-TV sponsored. Lee Harris and Al Helfer through Lane -Huff Advertising, San networks for games played by the will do play-by -play and color. tarry Diego. Lyle Bond and Lute Mason will Green Bay Packers, the Minnesota (TV) will originate six Bronco games handle the broadcasts. XETv(rv) Tia- Vikings, the New York . Giants, the for ABC -TV and take the 11 games juana, Mexico, will televise the AFL Pittsburgh Steelers and the Cleveland fed by the network. games on ABC -TV. Browns. KoA -ry Denver is presenting a one - American Oil has sponsored the hour Bronco Highlights in color on American Oil steady Washington Redskins on radio or TV Saturdays following the Bronco's Sun- football sponsor for 19 years and Chicago Bear games day games. The program, featuring for 16 years. same footage and interviews, is narrated The American Oil Company market- by John Henry. They began Aug. 10 ing division of Standard Oil of Indiana CBS -TV tells WPSD -TV and will continue to Dec. 22. On Jan. through D'Arcy Advertising, Chicago, 18 the programs will return as winter a football reruns. has been major sponsor of it's bound by NFL pact in radio and television for many years Houston Oilers Kxvz Houston orig- Sorry, CBS said last week to wPsD-Tv but slowly has been swinging emphasis Paducah, Ky., which has been com- inates the 19 -game Oilers schedule on a from radio to TV. This year radio 10- station regional network. Hamm's plaining to the FCC and the Depart- sponsorship is limited to the Chicago Beer through Campbell -Mithun has full ment of Justice because it is not al- sponsorship of the games. Frank Fal- Bears on WON Chicago, reported earlier. lowed to telecast the St. Louis Cardinal lon and Al Jamieson broadcast the American Oil will sponsor televised pro football home games (BROADCAST- games. KTRx -TV Houston will originate games of nine National Football League ING, Aug. 12, July 15, 8), but we're just Houston games for ABC-TV and take teams on a 148- station CBS -TV net- abiding by our contract with the Na- the AFL television schedule. work during the season beginning Sept. tional Football League and really can't Kansas City Chiefs The newest 15 and will also sponsor the National do a thing about it. team in professional football. having Football League championship game The network in an Aug. 14 letter to moved from Dallas, the Chiefs will be Dec. 29 on NBC -TV, as well as the the FCC -which had forwarded the heard on 27 stations in Kansas, Okla- WPSD -TV complaint for comment- homa, Nebraska, Iowa and Missouri pointed out that its contract with NFL fed by xcMO Kansas City, Mo. Two permitted each club to blackout its exhibition games and the 14 -game reg- home games within an area of 75 miles ular schedule will be broadcast with Big Eight asked from the stadium in which the game is three quarters sold. Quarter sponsors to delete radio fees played. are Schlitz Beer through Leo Burnett. Although Paducah is 135 miles from Chrysler Corp. through Young & Rubi- Thad M. Sandstrom, general man- St. Louis, CBS pointed out, there is cam, and Tnterstate Securities through ager of WIBW- AM -FM -TV Topeka, Kan., "substantial" penetration of the Ken- Rogers and Smith, Kansas City. Pre- has suggested that the Big Eight Con- tucky TV station's signal within a game and postgame shows on the net- ference eliminate radio origination fees 75 -mile radius of St. Louis. This is work are soonsored by Businessmen's for its football contests. true also of the signal of KFVS -TV Cape - Mo., a CBS affiliate, which Assurance Co. through Potts Woodburv, In a letter to Wayne Duke, executive Girardeau, is away, Kansas City, and the local Coca -Cola director of the conference, Mr. Sand- technically 85 miles the network added. The so- called 75 -mile bottlers. Merle Harmon and Bill Grigs- strom said he understood that the by will KMBC- rule is part of the 1953 consent order broadcast the games and schools are "somewhat concerned about TV will televise the network involving the NFL, the network pointed schedule. the effect the advent of professional New York Jets Arrangements for out, and presumably has the blessing football in Kansas City may have on of because this was not radio coverage of the Jets had not been Congress attendance at football games" of the changed when Congress passed Public completed by last Thursday (Aug. 15). Big Eight. The Kansas City (Mo.) Law 87 -333 permitting TV package WABC -TV New York will show the AFL Chiefs recently moved to the city from sales of rights. games. Dallas (where its team name was the Although CBS does not support pro- Oakland Raiders The Raiders which Texans). Mr. Sandstrom's letter noted graming blackouts such as this, the was the doormat of the AFL western that the fees have long been opposed network said, it recognizes that there division the past two years is having its by Kansas State University and Kansas may be an economic requirement for games broadcast on a new station this University, and suggested that the con- them. If the Cardinals can be per- season. Kum Oakland will air the ference re- evaluate the stand of the suaded to waive the blackout, CBS games and there is no network. The schools. said, it intends to seek permission for games are being sold on a participation its own affiliate in Cape Girardeau to basis. Bob Blum will be the announcer. carry the games.

42 (LEAD STORY: FOOTBALL '83) BROADCASTING, August 19, 1963 vs< S 11 ll 111 f

Historic Temple Square, Salt Lake City, Utah Why KSL -TV bought Volumes 3,4 and 5 of Seven Arts "`Films of the 50's :'.. Says Lloyd Cooney: Vice President and General Manager of KSL -TV, Salt Lake City, Utah.

"Features have always been good in this market, and as you know, the other stations here have programmed prime time network movies. We wanted to provide a prime time exposure for local sponsors, so we bought Seven Arts' films and upped our rate card from section two to premium rate. It's been that way ever since.

"Ratings for our Friday night (7:30.9:00 P.M.) time slot in which we program our Seven Arts"'Films of the 50's' show us now to be #1 in the market. This was a jump from third spot over strong competition from the other two network stations. And, with the help of the 'Films of the 50's' we're going to stay #1 in our market for a long time to come."

A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue 972-7777 4630 Estes, Lincolnwood, III. ORchard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855 LOS ANGELES:3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8-8276 TORONTO, ONTARIO: 11 Adelaide St. West EMpiré 4-7193.

For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) BROADCAST ADVERTISING SHELL OIL'S CHANGING AD COURSE Three years ago Shell dumped TV for a staggering newspaper campaign; now it's back as TV's No. 2 petroleum advertiser

In mid -1960, Shell Oil Co. created newspaper campaign. ducing the local autonomy which had something of a mild stir by withdrawing In effect, Ogilvy, it appeared to the been enjoyed by 17 divisions, and vest- its $11.7 million advertising account TV industry, was undoing everything ing the authority in the company's main from J. Walter Thompson agency, and the Thompson agency had sought to offices, specifically in the hands of a bestowing it upon smaller, but rapidly accomplish -not only in media, but in former division head, Cy Martineau, growing Ogilvy, Benson & Mather. content, style, tone -the works. advertising manager. Agency switches hardly can be con- Where Thompson had happily pro- Mr. Martineau was one of four men sidered rare occurrences. By the win- claimed in television jingles that "cars who screened prospective successors to ter of 1960, however, excitement over love Shell," Ogilvy sternly lectured con- the Thompson agency as custodian of the event had all but died down. sumers on components of gasoline with Shell's advertising millions, and he said, That's when the bombshell exploded. copy-filled advertisements. And where "We hired an expert, and left every- In what has since been termed the Thompson had distributed its advertis- thing within reason in the agency's "most exciting event in advertising in ing budget among several media, Ogilvy hands." recent years," OB &M swept clean the earmarked 77% of a record Shell ad- What resulted was the $11 million Shell advertising slate, toppling such vertising budget of $14.2 million into newspaper campaign, and scarcely be- sacred cows for petroleum advertising newspapers and spent precious few fore type had touched newsprint, the as TV news and weather franchises and cents in TV. battle lines were drawn between the a profusion of outdoor poster advertise- The company was in a mood to competing advertising media. The Tele- ments. change images, and the metamorphosis vision Bureau of Advertising marshalled Shell withdrew $3 million from out- which ensued couldn't have been more its forces silently and prepared for a door advertising, $2.3 million from tele- complete if Shell had decided to stop long winter of research. The Bureau of vision, and in place of these came what producing petroleum products and go Advertising, promotion arm of the many considered to be most- improb- into baby food. Even the internal struc- American Newspaper Publishers Asso- able-the now -famous $11 million ture of the company was revamped, re- ciation, likewise went into battle, armed

Petroleum companies increased TV billing 7.2% in 1962

Petroleum companies' expenditures $43,523,598 in 1962. into second place. in television advertising rose by 7.2% For the same period, spot billings Among the 15 leading television in 1962 over the previous year, with rose from $21,746,000 to $26,118,- petroleum advertisers, billings rose spot accounting for the increase. 000, while network business trailed from $37.2 million 1961 to $39.7 Figures released today by the Tele- off from $18,860,956 in 1961 to million in 1962, and the 1962 figures vision Bureau of Advertising indi- $17,405,598 in 1962, while Shell, re- accounted for 58.7% of the advertis- cated an increase from $40,606,956 turning to television in 1962 after a ing budgets in measured media for total television spending in 1961 to year's absence, moved ahead of Gulf the top 15.

GASOLINE AND LUBRICANTS GROSS TIME AND SPACE BILLINGS LEADING TELEVISION ADVERTISERS

N 1962 1962 1962 1961 1962 1962 1962 1962 1962 Rank Network N Spotty Total N Total TV Magazines Outdoor Newspapers Total TV % 1. Texaco, Inc. $ 6,785,609 $ 1,427,380 $ 8,212,989 $ 9,872,217 $ 383,137 $ $ 243,581 $ 8,839,707 92.9 2. Shell Oil Co. 1,918,511 3,426,850 5,345,361 778,817 1,133,110 419,284 3,194,669 10,092,424 53.0 3. Gulf Oil Corp. 2,393,721 1,588,700 3,982,421 3,743,484 389,803 246,051 4,043,741 8,662,016 46.0 4. Socony Mobil Oil 1,901,272 1,374,850 3,276,122 2,929,637 455,994 402,139 4,134,255 79.2 5. Humble Oil Co. 635,330 2,337,420 2,972,750 3,422,941 2,420,756 1,737,649 1,625,411 8,756,566 33.9 6. Am. Oil (Std. Ind.) 591,592 2,278,360 2,869,952 2,510,568 2,040,524 1,601,850 6,512,326 44.1 7. Sun Oil Co. 1,651,136 1,024,220 2,675,356 2,317,513 347,235 61,662 706,224 3,790,477 70.6 8. Phillips Petroleum 48,380 2,186,760 2,235,140 2,323,589 5,385 1,019,767 802,239 4,062,531 55.0 9. Sinclair Refining 2,008,280 2,008,280 2,103,213 318,926 64,839 2,392,045 84.0 10. Std. Oil of Ohio 42,062 1,289,760 1,331,822 960,654 309,500 68,949 1,710,271 77.9 11. Pure Oil Co. 1,283,750 1,283,750 808,880 486,151 413,073 2,182,974 58.8 12. Atlantic Refining 1,229,190 1,229,190 1,712,290 161,687 1,390,877 88.4 13. Cities Service Co. 124,460 743,300 867,760 961,895 164,842 879,767 118,180 2,030,549 42.7 14. Tidewater Oil Co. 507,275 270,080 777,355 369,740 72,950 65,647 269,670 1,185,622 65.6 15. Continental Oil Co. 675,280 675,280 565,890 318,670 665,908 296,859 1,956,717 34.5 Total $16,599,348 $23,144,180 $39,743,528 $35,381,328 $6,010,808 $7,931,910 $14,013,111 $67,699,357 58.7

Sources: Television: TvB- Rorabaugh and INA -BAR Magazines: Leading National Advertisers Newspapers: Bureau of Advertising Outdoor: Outdoor Advertising Inc.

BROADCASTING, August 19, 1963 to the teeth. A year later, the great experiment was over, Shell returned to television on a larger basis than ever before, and maintained its newspaper spending as if 1961 had never happened. Both sides claimed victory, while Shell and the Ogilvy agency claimed there had never been a battle. One publication said the Ogilvy agency had "stubbed its creative toe." Another said the campaign had been designed to "tickle the fancy and soothe the ego of a certain type of high -level oil company executive," and TvB's research noted that Shell had been advertising more, and enjoying it less. Today's Standing Whatever the ver- Shell Oil has dramatized all nine Super Shell. After a run at same, con- dict, Shell today stands second among working ingredients of its Super Shell trolled speeds, the Super Shell -fed petroleum company television adver- gasoline in a series of commercials. autos were shown outperforming the tisers, according to TvB figures for This scene -shot from hel icopter-is others. For the commercial -using 1962 released today (see chart, page from a commercial filmed in the Cali- the demonstration technique of the 44). But it also is second among pe- fornia desert area. Used were 10 Chev- entire Shell campaign -production troleum advertisers in newspapers. Its rolets, each checked to engineering house MPO and agency Ogilvy, Ben- 1962 television budget of $5,345,361 is specifications. The cars were evenly son & Mather (Lincoln Diamant of $2 million more than it ever spent in divided, black and white, one set filled agency supervised) used four cameras TV, and 53% of its total advertising with regular gasoline, the other with running continuously. budget, while its newspaper budget remains at its 1960 level of $3.2 million, the 1961 advertising, Bruskin concluded competitor drops out, rush in, and (4) $1.1 million is in magazines and $419,- that: perhaps one should look closer at the 284 is in outdoor advertising. a Among the four leading brands of separation of competitive products in Agency and advertiser projections for gasoline mentioned, only Shell showed print media. 1963 call for "substantially the same" a decline while others increased in As early as the winter of 1960, media mix, and Mr. Martineau talks ex- brand awareness. TvB concluded that the move to news- citedly about a new TV campaign Among the 1,495 respondents papers was a temporary one, for the which he claims "will catch those peo- males showed a greater degree of purpose of image -building, that Shell ple as they're leaving the room to avoid awareness than females in both studies. was not unhappy with TV, and that the commercial and bring them back." The brand awareness of Shell dropped when Shell did return to TV, it would (See picture of Shell commercial above). substantially among the female respon- be on a larger basis than before. The What really happened during the dents while males showed a lesser de- conclusion was borne out in the ensuing 1961 campaign? Did the Ogilvy agency cline. two years. stub its creative toe? Did Shell find out Brand awareness of Shell is higher Midway through 1961, the news- it couldn't do without television? Or among light-driving homes. In this in- papers, rumored to be somewhat ner- did it know it all along? stance, Shell again exhibited a decline vous that their medium had been placed From several recent interviews con- from December (1961) with those do- on the spot with the "go -it -alone cam- ducted with authorities involved with ing the most driving indicating the paign," trotted out their research, pri- Shell's campaigns both then and now, greatest decline. marily in the form of Daniel Starch two deductions may be made: (1) that In those markets where Shell's TV readership studies, which Mr. Martin- few agencies would have had the cour- advertising was replaced by other pe- eau called "highly reliable," and Amer- age to move as drastically as did Ogilvy, troleum companies, Shell's diminishing ican Research Bureau studies. as one official put it, and (2) the cam- awareness was higher. Jack Kauffman, Bureau of Advertis- paign stands out for its uniqueness, so The decline in Shell's awareness ing vice president for sales and market- much so that marketing and advertising may make itself felt in the area of sales. ing, said in August 1961 that "every students at Harvard last year adopted it In December 1960, 7.5% said they used single one of the 10 ads in the Shell as a research project. Shell "most often" while five months campaign that were measured by Starch Beyond that, you pay your money later 7% reported they used Shell most exceeded the eight -year average on and you take your choice. often. noting for petroleum advertising," and TvB, for its part, made the following Though TvB at the time kept the added modestly that "we can certainly assertions after the campaign: (1) that report quiet, it was revealed that on 57 conclude that petroleum is and can be the newspaper advertising campaign stations which reported back to TvB, a high interest subject to readers." had encountered lack of repeat reader- 16 petroleum companies had competing ARB conducted research in Burling- ship, even among avid readers, and 72 franchises abandoned bought news ton, Vt., and Providence, R. I., and (2) the campaign had produced limited by Shell. noted that spontaneous mentions of readership and perception of its adver- time took the reception TvB at the Shell as a company doing gasoline and tising messages among a majority of be a refutation of the TV axiom that to motor oil advertising rose two- and -a- motorists. competitive products must be well -sep- among men motorists at the Brasldn Findings TvB opinion was arated, and noted that (1) if you drop half times campaign, and three months supported by research it had commis- a TV schedule, you may not be able to start of the sioned during the newspaper campaign get it back even minutes later; (2) if later, a large part of the gain was still by R. H. Bruskin Associates. In newly your competitor has a good TV sched- evident. disclosed results of the surveys con- ule, try to obtain first refusal rights to Further studies told the newspaper ducted during the first five months of it, should he cancel; (3) when your bureau that the advertisements were

BROADCASTING, August 19, 1903 45 clear, easily understandable, and in one trast, was about four times as great. never "second guessed" the agency on pointed skirmish with TV, the bureau Advertiser Reflects Last week, as its decision and was "completely satis- claimed that "while 24% of the people both agency and advertiser looked in fied with the newspaper accomplish- surveyed still remembered Shell as a retrospect upon the campaign, neither ments." television advertiser due to Shell's many expressed regret. Said Samuel Frey, "We use the media which are best years in TV, almost as many people- vice president and media director at suited to our particular purpose. Our 23 %- associated Shell with newspapers Ogilvy: newspaper advertising now is directed during the very first month of the cam- "If we stubbed our creative toe, then toward the more service -type ads, in- paign." we are still stubbing our creative toe all formation for the motorist, rather than It remained for the newspaper ex- over the place, because our basic for- educational material about gasoline. periment to run its course, and as TvB mat for the newspaper ads has not Our television advertising is of the dem- had privately predicted, Shell was back changed. onstration nature. You cannot judge in TV in 1962 -bigger than ever. It "The goal of the newspaper campaign media simply as ends in themselves. was hailed as a victory for the television was to change the image of the com- For instance, how could we place a medium, what one industry official pany, and for what it was meant to ac- demonstration ad on radio? called "one of the most significant testi- complish, we feel the campaign was "But we use radio in areas such as monials to television in recent media highly successful. We created the image Los Angeles where there is considerable history." as a basic backdrop for future cam- listening on car radios during certain But Mr. Martineau, who said during paigns. Then we got into the more effi- hours. the campaign that "few dealers have cient broadcast media to expand the "We think we have a winning corn - seen a dramatic increase in their sales," message. bination, and like someone with a win- and that "results in this advertising will "We didn't turn our back on tele- ning race horse, we won't stop backing come slowly but steadily," came to the vision in 1961, and we didn't turn our it until it starts losing." defense of the newspaper campaign. In back on newspapers when we got back April 1962 he told the ANPA conven- into television in 1962. The campaign Business briefly ... tion in New York that "whatever adver- now is a continuation of the 1961 news- Metro -Goldwyn -Mayer has purchased tising is doing, it is certainly not hold- paper campaign and not an alteration sponsorship in nine NBC -TV programs ing us back.... For whatever part the of our course. to advertise the release of its motion advertising may have played in it, Shell "I'll say this -the 1961 newspaper picture, "The V.I.P.'s" in September. in 1961 appears to have outstripped the campaign created more excitement not The purchase, which includes five night- industry by a very substantial margin. only in the advertising world, but time shows, marks MGM's first partici- He cited figures on the petroleum in- among consumers as well, than any- pations in prime time network televi- dustry which indicated that 1961 sales thing we could have done with those sion (BROADCASTING, July 8). The eve- increased over the previous year by less $11 million." ning programs are The Lieutenant, Mr. than 11 %. Shell's increase, by con- Mr. Martineau said last week he Novak, Monday Night at the Movies, Saturday Night at the Movies, Tonight Show Starring Johnny Carson. Day- time programs to be used are Missing Links, Loretta Young Theater, You Don't Say and People Will Talk. Agen- cy: Donahue & Coe, New York. Exquisite Form Industries through Papers, Koenig, Lois beginning in the fall will participate in ABC -TV's Jerry Lewis Show and Jimmy Dean Show supplemented with daytime scatter plan in General Hospital, Father Knows Best, Queen for a Day, Who Do You Trust? and Day in Court. Hastings Manufacturing Co., Hastings, Mich. has purchased sponsorship of Mutual's weekday Bill Stern Sports show (5:30. -5:35 p.m NYT). Adver- tising agency: Bozell and Jacobs, In- dianapolis. New commercial producers An `integrated' commercial from Lever Bros. Formation of a new commercial production company, JLN Productions In an effort to use "a broader rep- slides in. The next scene takes place Inc., has been announced. The firm resentation of America in its adver- in the runner's home where his will produce TV commercials and busi- tising" Lever Brothers last week in- mother shows how Wisk removes ness films. a new its dirt troduced commercial for from soiled Little League uni- Partners are John H. Humphrey, a Wisk detergent showing a Negro forms. Lever Bros. is sending out partner in John H. Humphrey Asso- youngster in a Little League ball letters to its six advertising agencies ciates, communications consultation and game. The commercial was telecast informing them of its decision to production firm; Lee Jones, a partner last Wednesday (Aug. 14) on CBS- "take affirmative action" in the rep- in Three Seal Productions, and Norton TV's Password. Shown is James resentation of minority races on TV Gretzler, president of Ad Rem Sight & Arthur Martin Jr., taking a throw (BROADCASTING, Aug. 12). Adver- Sound Co. Offices are at 124 East 40th at third base as an opposing runner tising agency for Wisk is BBDO. Street, New York. Telephone TN 7 -7135.

46 (BROADCAST ADVERTISING) BROADCASTING, August 19, 1963 It takes first -class entertainment to charm audiences. Like the exciting program line -up coming up this Fall on the five CBS Owned television stations. From the CBS Television Network, there'll be brand -new shows starring Judy Garland, Danny Kaye, Phil Silvers, Glynis Johns. In addition to "East Side /West Side," "My Favorite Martian," "Petticoat Junction," and "The Great Adventure." Plus the return of such favorites as "The Beverly Hillbillies," "Candid Camera," "Gunsmoke," "The Nurses," "The Defenders," "Rawhide," "Perry Mason. "All of this backed by a solid array of local programs produced by the five stations. Better call your CTS National Sales representative. He'll gladly show you how your advertising can make customers sit up and take notice. T Entertainment makes the difference!

® CBS TELEVISION STATIONS NATIONAL SALES

REPRESENTING CBS OWNED WCBS -TV NEW YORK, KNXT LOS ANGELES, WBBM -TV CHICAGO, WCAU-TV PHILADELPHIA, KMOX-TV ST. LOUIS for a "systematic and objective" investi- WAYS TO IMPROVE RADIO RESEARCH gation of technology. report suggests The report said out-of-home listening AAAA study of ratings methodology may have to be determined by "very The country's leading advertising cast media and was approved by the different measurement methods" than agencies told radio broadcasters last AAAA board. those in use now. This, it continued, week how they thought radio research In calling for basic research on radio should be studied as part of the basic ought to be improved. audience measurement methods, the re- research program. One of the key proposals was that port said "radio ratings data are abso- In the ratings area, the committees broadcasters underwrite basic research lutely essential for the intelligent pur- also called for "quicker updating of to find the best method of measuring chase of radio time." It also warned audience ratings studies to reflect sig- radio's complete audience. Officials of that "at present, radio broadcasters do nificant changes in program schedules "; the Radio Advertising Bureau saw this themselves a severe disservice in risking urged that, "to reflect radio's volatility," as clear endorsement of their plan for underestimates of their actual audi- rating reports show audiences "by the a radio audience research methodology ences." shortest time segments of the broadcast study, currently getting under way and The committees suggested that "per- day which are economically feasible to expected to cost $200,000, and the first haps the central problem in radio audi- report," and asked that thought be given reactions of other radio sales leaders to ence ratings research is the present to extending ratings surveys to many the whole report were generally ap- multiplicity of services, with no agree- smaller but important markets not now proving (see story below). ment as to which provides the most measured. The agency suggestions were issued valid results. This situation is inimical In calling for methodology research by the American Association of Adver- to the usefulness of radio research, and the report referred to and endorsed the tising Agencies in a 20 -page report, all interested parties suffer-ratings "Madow Committee" recommendations, "How Advertising Agencies Evaluate services, broadcasters, advertisers and submitted to a congressional commit- Various Types of Radio Research." The agencies." tee, that an "office of research method- report was developed by the AAAA The report said this was "not a plea ology" be set up by broadcasting in- committees on research and on broad- for a single ratings service" but a call terests. The study, according to the

David says AAAA study endorses RAB's plans Officials of the Radio Advertising Among other radio sales execu- Bureau were delighted and other ra- tives who had seen the report the dio sales executives appeared gen- general reaction was described by erally satisfied with the report issued another trade association executive by the American Association of Ad- as reflecting belief that as a whole vertising Agencies last week on ra- the report seemed "sensible" and dio research (see story above). "worthwhile" and a positive step Miles David, administrative vice toward further recognition -and, president of RAB, hailed the report's hopefully, solution -of problems in call for an industry- supported radio broadcast research. audience research methodology study A number of sales researchers said as the highest sort of endorsement of they had not had a chance to give RAB's own methodology study adequate study to the report, which plans. went into distribution the first of last These plans have met with occa- week. sional criticism or skepticism, and One passage in the report was despite RAB's most persuasive ef- deemed uniquely unapt to be chal- forts they have not yet won the lenged by time salesmen. After not- financial support of the National As- ing that "the present state of radio sociation of Broadcasters. NAB au- research" is pretty frustrating and thorities have reserved decision on annoying, the report acknowledged the RAB project, currently getting that agencies sometimes give as well under way and expected to involve as receive frustration: an outlay of about $200,000. "Certain agencies are known to The stated purpose of RAB's proj- favor one research service technique, ect-and one of the undertakings while other agencies have taken a the AAAA report said is needed - different position on that technique. is to find or develop the best pos- Mr. David In addition to this existence of con- sible methods of measuring radio's anchored to concepts perhaps suited flicting viewpoints among agencies, complete audience, out of home as to the early radio medium but which there frequently is a notable varia- well as in home. are unable to keep pace with its tion of acceptance of various re- Mr. David cited especially the changed mobility and role in Ameri- search services within a given agen- AAAA report's observations that can life." cy. Compounding the confusion is present measurements probably un- Mr. David said that in developing the "heretic" timebuyer who takes derestimate radio's audience, that a its project the RAB had worked exception to his agency's 'official' "new approach" is needed to make closely with advertising agencies and position. Pity the poor station rep - sure that "total radio listening" will would continue to do so, including resentative-he doesn't know which be measured, and that "this does not those represented in drafting the set of figures to pull out of his appear possible if thinking remains AAAA report. pocket."

48 (BROADCAST ADVERTISING) BROADCASTING, August 19, 1963 I

1 7;7) r, ` _lí``. -..-v ,,;i

_ ;(-'1 . . , -Ì,_ ;.' , Us Hayseeds Get Around!

Maybe you'll never believe it until you see it- but though some of our pastimes may seem rather rural, the Red River Valley is one of the highest- living, richest- spending areas in the U.S.A.* Since almost the very beginning of radio WDAY and /or television, WDAY and WDAY -TV have 5000 WATTS 970 KILOCYCLES NBC been the favorite, leadership stations in the Red and River Valley. Ask PGW to show you the list of schedules we are carrying from top -notch national advertisers - and the reasons why. WDAY-TV AFFILIATED WITH NBC CHANNEL 6 *Fargo- Moorhead is always among the very top FARGO, N. D. leaders in Standard Rate & Data's ranking of Metro Area Retail -Sales -Per-Household. Why? Well, as the illitrr PETERS, GRIFFIN, WOODWARD, INC., Encyclopaedia Britannica says (see "Red River Exclusive National Representatives Valley ") -this is one of the most fertile agricultural areas in the United States. Look up both these references, and see for yourself!

BROADCASTING, August 19, 1963 49 AAAA report, might be initiated by a the possibility "warrants study." Coun- methods as controlled experiments for committee of "experienced and inven- ty-by- county mail surveys of station testing listener receptivity to identical tive" radio people who would appoint tuning in specified time periods, the commercials in different station environ- either a new or an established organiza- committee said, are "not expensive." ments, could go a long way" toward tion to do the work and then advise the Standardize, and make as specific validating claims that a station's image researchers on the practicality of vari- as possible, the list of station and pro- can improve its advertising effective- ous approaches. gram characteristics about which listen- ness. The AAAA groups made clear their er attitude, or qualitative audience, The AAAA groups indicated that the feeling that improving methodology for studies are conducted. Adoption of a report should not be considered entirely various types of radio research is the standard, industry -wide format might "a blanket, negative appraisal of the responsibility of the broadcasters and be considered. It is "essential" that condition of radio research." Actually, their representatives, and that "those such qualitative data be provided on a the report noted, useful and encourag- who pay for the research should exer- comparable basis for competing sta- ing contributions by today's research cise vigilance" over the conduct of it. tions. It would be helpful if such re- have been found, and the fact that Highlights of other views and recom- search could be expanded into more "many radio industry people" have mendations advanced in the report: markets than now, and if it could be shown an awareness of research problems is a "promising" sign for further Basic market data that stations reported frequently enough to reflect changes in station prac- improvement. submit to agencies should be drawn any significant from reputable sources rather than "un- tices, etc. Final draft of the report was by named or potentially biased sources." Develop "more critical measures" William Weilbacher of C. J. LaRoche of the effect of a station's image on & Co. and Richard Baxter of Cunning- Station coverage data is essential to its com- ham & Walsh, serving as a subcommit- agencies, but the reporting procedures the audience's receptivity to research, using such tee of the AAAA research committee. should be standardized and preferably mercials. "Perhaps based on consumer coverage reports of actual listening to specific stations in a given period of time (rather than ANA will help, not control, ratings audits on mail or millivolt contour maps). Stations were advised to obtain listen- TERMED 'VALUABLE' TO SPONSORS, 'VITAL' TO RADIO -TV ing data on three different levels (average daily, average weekly, average The Association of National Adver- mass appeal -like westerns. Still others monthly) so that "individual agencies tisers' position that advertisers are glad protest that uniformity across the coun- can then determine which is preferable to help in but not control the auditing try is enforced by network domination for their purposes." In all cases, cover- and accrediting of rating services was of programing, particularly in prime age data should be reported on a reiterated yesterday (Aug. 18) by evening time. county -by- county basis so that agencies Harry F. Schroeter of National Biscuit "Only the broadcaster can determine can make comparisons among stations. Co., the president of ANA. the validity of such charges, or act on them, as the decision on the full spec- Broadcasting "can perform a serv- He said ratings are "valuable" to trum of a station's program content ice itself" by setting up procedures sponsors but "vital" to broadcasters in for like for updating coverage information on pointing up audience preferences. rests with him. Reliable ratings, the theatre box office, are an essential stations whose overall coverage patterns "Some people," he said, "contend that tool to help him fulfill this responsibil- are affected by their own or a competi- there are not enough cultural events on ity in the public interest. tor's changes in programing, power or the air. Others argue that there are not frequency. The committees said it may enough public affairs programs. Some "While advertisers and agencies can not be feasible to set a six -month or maintain there are not enough local assist and will wish to contribute their other specific time lapse within which originations. They say there is far too thinking on many of the steps involved, such updatings should be made, but that much film production concentrated on control over procedures to audit and accredit TV rating services should be in the hands of broadcasters as long as they, in their capacity as licensees, are Commercials in production .. legally responsible for the program content of their stations." Listings include new commercials be- Lang, Fisher & Stashower. Wayne Schakel, agen- ing made for national or large regional cy producer. Elaboration Mr. Schroeter's obser- radio or television campaigns. Appear- Curlee Clothing Co. (men's suits), six 40's for vations appeared in a "guest column" TV. he prepared for Joe Kaselow, advertising in sequence are names of advertiser, Mobil Oil Co. (gas), one 60 for TV. Agency: ting columnist of the New York Herald - product, number, length and type of Ted Bates. Julius Edelman, agency producer. commercial, production manager, agen- Quaker Oats, one 60 and one 8 for TV. Agen- Tribune, for publication yesterday. In cy with its account executive and pro- cy: Compton. Robert Steen, agency producer. general they repeated and elaborated on Pontiac (used cars), two 60's for TV. Agency: duction manager. positions previously expressed by other MacManus, John & Adams. Hamilton Nelson, ANA officials (BROADCASTING, May 27). agency producer. Alexander, Film Co., Colorado Springs. ANA is working closely with the Na- Ford Motor Co. (trucks), two 60's for TV. PAMS Productions, 4141 Office Parkway, Dallas 4. tional Association of Broadcasters Rat- Agency: J. Walter Thompson. Don Franz, agency Durkee Foods (dressing), one 58 music score producer. ing Council but has declined to become for TV, animated on film. Bob Farrar, production Helene Curtis (hair spray), three 60's for TV. a member of the council. manager. Larry Herndon producer for Keitz & Agency: McCann-Erickson. Ed Maroney, agency Hendon Film Co. Mr. Schroeter also wrote that civil producer. Philip Morris (Marlboro), one 60 and one 40 Valleydale Packers Inc. (meats), four jingles rights is "very much in the forefront of for TV. Agency: Leo Burnett. Frank Martello, for TV (60, 58, 18, 8). Bob Farrar, production ANA's thinking." He noted that ANA agency producer. manager. Agency: Noble-Dury & Associates. helped formulate the non -discriminatory Barker Alberto -Culver (shave cream and shampoo), Lockett, agency producer. employment policy recently signed by three 30's for TV. Agency: Compton. Shep Seidlitz Paints, three jingles for TV (60, 30, major elements in the broadcasting, ad- Chartoc, agency producer. 10). Bob Farrar, production manager. J. F. Carling Brewing Co., one 60 for TV. Agency: Parenteau, company producer. vertising and recording fields (BROAD- CASTING, June 10).

50 BROADCASTING, August 19, 1963 ... 1,360,000 to be more exact. That's the population of the prosperous

33-county area served by WSJS Television. Buy the Golden Triangle, No. 1 market in North Carolina.

NO. 1 MARKET IN THE NO. 12 STATE North Carolina's Golden Triangle wsss TELEVISION Ei WINSTON- SALEM / GREENSBORO / HIGH POINT Represented by Peters. Griffin. Woodward ANOTHER VALUABLE A new ad medium in Chicago: bus transfers ADVERTISING WGN INC. OBTAINS FRANCHISE FROM TRANSIT COMPANY OPPORTUNITY Chicago's bus and elevated train pa- pointed out, the concept of the ad, plus trons who pay an extra nickle each day the "entertainment" feature or public to buy more than 800,000 transfers are service message and the sales organiza- ON WNBCTV a captive mass advertising audience tion equipped to fully develop it are which soon will be tapped by a new unique. Plans for other cities also may NEW YORK division of WGN Inc., operator of WON - evolve, he indicated. AM-TV. WGN Inc. is a subsidiary of The WON Inc. is already well diversified. Tribune Co. which also owns The Chi- Besides WGN- AM -TV, it also operates cago Tribune. KDAL -AM -TV Duluth-Superior, Minn.; Advertisers and agencies who wish to Mid-America Video -Tape Productions, sell, test market or "coupon" their Chicago, and WGN -Televents Inc., a products to these mass -transit riding CATV firm at Houghton-Hancock, consumers will be able to advertise on Mich. the backs of the transfers starting in November, WGN Inc. announced Thurs- day (Aug. 15). The transfer backs also Lincoln- Mercury will contain daily funny sayings and public service messages. plans big radio push The new transfer advertising medium Planned radio schedules of the Lin- will be available to other radio and TV coln- Mercury Division of Ford Motor stations too for program promotion, Co. for 1964 will be increased an esti- WGN Inc., said, the same as any other mated 150% over the division's radio advertiser. There are no combination effort this year. Delivers a large and rates with the WGN stations. WON -AM- The auto company's advertising cycle TV, however, will give the plan heavy which runs from September to Septem- responsive child on-the -air promotion. ber, this year consists of four spot audience with an WON Inc. has obtained an exclusive flights, the longest running approximate- franchise for the plan from the Chicago ly seven weeks. Lineups have run from exceptionally large Transit Authority which operates some 60 to 70 stations with saturation rang- 4,000 buses and trains in that city ing between 20 and 100 announcements bonus of women carrying over 1.5 million people daily. per week. Lengths of announcements viewers, at new Transfers are not free and require an have been 20-, 30- and 60- seconds. extra 5 cent fare to be paid. The CIA The 1964 schedules which are de- weekly rate. will get 35% of the gross revenues scribed by the division's agency, Ken- from the transfer advertising plan with yon & Eckhardt, Detroit, as constituting WON Inc. providing and paying for all a major part of the total advertising sales, promotion and other expenses. effort will be supplemented by network HERE'S HOW IT WORKS WON Inc.'s new subsidiary is called radio, possibly on more than one net- Chicago Transfer Advertising. work. Rates A transfer advertiser will J. Clifford Wilson, vice president and YOU BUY a strip of 5 one - receive full and exclusive exposure on media director of K &E, said last week minute announcements weekly the CTA transfer for the day he pur- "the planned rate of activity in the radio in "Birthday House," 9 -9:30 chases with the one -time rate of $600 medium is evidence of the confidence discounted to $450 on frequencies of the division has in radio's ability to AM Monday- Friday. 25 or more. Daily weekday paid trans- play a major role in the advertising (493,- mix." YOU GET the benefit of the fers average 812,743. Saturday 325 average transfers) and Sunday - Spot schedules for the coming year strip rate which brings the cost holiday (289,174 transfers) rates are will be placed in over 100 markets with per spot down to $252 or lower. Regular agency commissions ap- frequency reaching as high as 125 an- $1,260 per week. ply. nouncements per week and the number Originator of the transfer advertising of flights to be increased substantially. AND you get the tremendous plan is Marvin H. Astrin, WON sales manager, who will handle sales for the sales response which Rep . comes plan along with Richard E. Jungers, appointments .. when children and mothers to- WGN -TV sales manager. Co- managers of WvoN Cicero, Ill. (Chicago) : Ber- gether see your messages, the plan will be Charles E. Gates, WON nard Howard & Co. named national station manager, and Ben H. Berentson, representative, effective immediately. WGN -TV station manager. James G. Bob Dore Associates continues as wvoN IT GIVES YOU MORE FOR Hanlon, WON Inc. manager of promo- representative in New York and Dora- YOUR TELEVISION DOLLAR tion and research, will handle sales pro- Clayton Agency continues in the South. motion and advertising for new Ask your WNBC -TV or NBC Spot the sub- KWKY Sales sidiary. Des Moines, Iowa: Midwest Representative for complete details. Time Sales, Kansas City, Mo., as re- Mr. Hanlon admitted Thursday the gional sales representative. transfer advertising plan really isn't WNBCTV NEW YORK new: be showed a transfer a friend had WBAB Babylon, N. Y.: Prestige Rep- sent from Milan, Italy. On its reverse resentation Organization, New York, as side -an ad for Coca -Cola. But, he exclusive national representative.

52 (BROADCAST ADVERTISING) BROADCASTING, August 19, 1963 Which line is longer -the thin vertical one THE ILLUSION OF POWER or the thick horizontal one? Which station broadcasts a more satisfactory signal to a greater radius -one with 5,000 watts or one with 50,000 watts? You can't answer accurately without considering frequency. The distance to which any radio station can broadcast a satisfactory signal is a function of power AND frequency, combined with other variables such as ground conductivity, directionalization, interference and efficiency of facilities. WMAL's 5,000 watts at 630 kc offer more effective coverage than stations with ten times the power at the top of the broadcast dial. Don't be power mad. Like the lines illustrated, power alone is illusory. (Now measure the lines.)

WMAL RADIO G WASHINGTON, D.C.

630 KC 5,000 POWERFUL WATTS WASHINGTON'S BEST FULLTIME RADIO SIGNAL Represented Nationally by McGavren -Guild Co., Inc. The Evening Star Broadcasting Company

BROADCASTING, August 19, 1963 53 of Del Monte brand carbonated bever- BONANZA FROM THE CITRUS GROVES ages. McCann -Erickson continues as Florida group to spend $1 million extra for advertising agency for the Del Monte canned and dried fruits, vegetables and seafoods. Encouraged by the surprise addition additional TV and radio time. Radson Engineering Co., Macon, Ill., of a million dollars to the advertising The form of the new campaign and Farm Line Manufacturing Co., members and advertising should become apparent when a meet- budget, staff King City, Mo., have named Fletcher, agency personnel of the Florida Citrus ing of the commission's advertising Wessel & Enright Advertising Inc., St. Commission are busy expanding plans committee is held in Lakeland, Fla., Joseph, Mo., to handle advertising. for the new citrus season just around Sept. 4 to review staff and agency rec- the corner. ommendations for the season. The Cobblers Inc., Los Angeles-based Instead of $2.5 million to spend in whole program will be presented to the manufacturer of women's casual shoes, the period between Nov. 1 and June full commission and the industry at a has named Grey Advertising Inc., Bev- 30, Campbell -Ewald Co. was advised Sept. 11 meeting. erly Hills, Calif., to handle advertising. by the citrus commission at a meeting Last weekend's special meeting was last weekend that $3.5 million is ex- called in Lakeland in lieu of a proposed pected to be available. This is in addi- session Aug. 22 in Asheville, N.C., P -K -G, Maxon tion to the current $500,000 summer where many citrus men are vacationing. campaign on processed products, which It was felt that a larger industry group to join agencies will make a total of $4 million in ad- would be available to discuss the chang- Post -Keyes-Gardner, Chicago, and vertising funds for the fiscal year which ing advertising plans if the meeting Maxon Inc., Detroit -New York, are began July 1. were held at Lakeland headquarters. working as "associated agencies" pro- Along with approving the advertising viding the services of each to all clients fund increase, the commission also under an interim agreement pending authorized the agency to buy more than Agency appointments ... completion of plans for full merger. a million dollars worth of television Apsco Products, pencil sharpeners, When combined, total billing will be availabilities on which commitments had appoints Enyart & Rose Advertising, about $80 million with heavy concen- been received from ABC and CBS. This Los Angeles, as its agency. Alfred D. tration in TV and radio. portion of the campaign, involving a Rose will supervise the account team. Carl M. Post, president of Post - total of 218 minutes of commercial Keyes- Gardner, was in New York last participation on both daytime and night California Packing Corp. has named week to continue merger discussions shows, will be augmented by substan- Fletcher Richards, Calkins & Holden, with C. Terence Clyne, Maxon Inc. ex- tial magazine advertising and probably San Francisco, as agency for a new line ecutive vice president. Details of the eventual agency name and executive structure have not been settled. Part of the merger talks also involves White vs. Negro buying habits studied Maxon equities held by employes of that agency. Post -Keyes- Gardner is owned by An insight into relative buying garines, toothpastes, shoe polishes Mr. Post and other principals there. habits of white and Negro families and shortenings. Maxon was founded in Detroit by Lou in New York City was offered last Only household laundry products R. Maxon in 1929. Mr. Maxon is presi- week in a brand purchase and con- and toothpastes showed smaller con- dent and chief executive officer. sumption study commissioned by sumption potential per household in Maxon's account list includes Gillette WWRL New York. The station re- Negro than in white homes. Selvin Safety Razor Co., H. J. Heinz Co., Pitts- leased results of a survey conducted Donneson, vice president in charge burgh Plate Glass Co., McKesson & for it by The Pulse Inc. which an- of sales at WWRL said product cate- Robbins Inc. and Revere Copper & Brass alyzed potential consumption by Ne- gories had been chosen as those Inc. plus others. Among Post clients are gro and white families in nine prod- which represented to the station an Brown & Williamson Tobacco Corp., uct categories. essentially untapped potential of ra- Jos. Schlitz Brewing Co., Household consumer habits was dio buyers. WWRL airs 120 The study of hours Products Division of American conducted throughout New York of Negro -oriented programing week- Cyana- mid Co., Frito -Lay Inc., Field Enter- City during February 1963 using a ly. prises, General Finance Co. and May - base of 256 Negro homes and 260 The study measured six basic belline Co. white homes. The sampling used an groups, divided on "family cycle" "area cluster design" and employed criteria: those households with no Negro interviewers in Negro homes children under 18 living at home, Commercial bank group and white interviewers in white those with the youngest child be- homes. tween 6 and 17 years and those with buys time on ABC -TV According to the report "product the youngest child under 6 years. Commercial banks, emphasizing the potential" per household for seven Each of these household groupings use of what they call "full service" of the nine products measured was was divided among those with in- banking, will carry their message to the greater in Negro than in white come under $5,000 and those with public by television for the first time households. The "product potential" income over $5,000. Information this fall. figure is arrived at by multiplying the offered for each of the six break- The Foundation for Commercial percentage of total households pur- downs included number of house- Banks, a nonprofit promotional organ- chasing a product by the average holds purchasing, brand shares, num- ization representing 5,200 banks and amount of the item bought per pur- ber of uses of product per week per 70% of the nation's deposits, will use chase. household, average amount of prod - a 12 -week participation sponsorship in Categories measured were house- net purchased weekly, consumer po- ABC -TV's Wide World of Sports, on hold laundry products, deodorants, tential per household and other in- Saturday afternoon, beginning Oct. 5, insecticides, soft drinks, soups, mar- formation related to specific products at an expected cost of $200,000. Agency is Guild, Bascom & Bonfigli.

54 (BROADCAST ADVERTISING) BROADCASTING, August 19, 1963 Our way of life

Like a goldfish bowl, there's very little privacy at a television station. And when everything you do is seen by thousands of people, you Jacksonville's FULL COLOR Station can't just keep your fingers crossed and hope that what you produce will come out all right. You have to make a conscious effort to make sure that your product, television entertainment and information, is the best you're capable of producing. WFGA -TV works hard WFGA -TV and long at injecting as much quality and interest as possible into IN FLORIDA local productions. We're grateful for the response, in the form of commendations and awards, that our efforts have brought us. REPRESENTED NATIONALLY BY PETERS, GRIFFIN, W00DWARD,INC. PROGRAMING

TV stations are entitled, under the consent decree that governs ASCAP's op- MORE CHESS WITH ASCAP erations, to get the limited license they're seeking. All- industry TV license group takes fight What the stations want is licenses that would require them to pay ASCAP for for limited licenses back to Supreme Court only such ASCAP music as they use in The All- Industry Television Stations the District Court, the committee ap- locally originated programs. They argue Music License Committee has gone pealed directly to the Supreme Court that music played in syndicated and back to the U. S. Supreme Court in its under the Expediting Act. The Supreme feature films produced in the future fight with the American Society of Court dismissed that appeal on grounds should be licensed to and paid for by Composers, Authors and Publishers. that it lacked jurisdiction. The commit- the producers, not the stations, just as The fight is over the committee's tee then asked the Court of Appeals to network music is now covered in li- efforts to get limited licenses for the use upset the District Court's decision, but censes between ASCAP and the net- of ASCAP music by television stations. the Court of Appeals refused on works. But for several months it has been grounds that only the Supreme Court The new appeal to the Supreme Court hung up on procedural points of law. had jurisdiction. was not entirely unexpected. It had In the latest appeal the committee Now the committee has gone back been considered a possible alternative asked the Supreme Court to review the to the Supreme Court and petitioned for to the announced plan to seek a declara- refusal of the U. S. Second Circuit a hearing there to determine, among tory judgment, probably in a District Court of Appeals to pass upon an other legal points, whether the Court Court, holding that the antitrust law earlier appeal. That appeal was from of Appeals does or does not have juris- requires ASCAP to grant the requested a District Court decision which held diction. form of license (BROADCASTING, June that ASCAP could not be forced to Merits Of Case If the Supreme 10). grant the type of licenses the committee Court agrees to hear the arguments, the If the Supreme Court refuses to hear is seeking. committee will also ask it to pass upon the new appeal, or hears it and rules After the original adverse decision in the merits of the case -that is, whether against the committee, then the declara-

Six new NBC programs are on the drawing boards Burgeoning NBC Productions, set ation comedy that Hubbell Robinson, battle marauding Indians in the West. up in Hollywood only last spring to former CBS -TV program executive, A sixth project is another one- develop new TV properties for is working on. A script is expected hour dramatic show, about which NBC-TV, now has at least six pro- in about two weeks. Mr. Jackson said he could not dis- grams as possibilities for the 1964- Fourth project is a science fiction close details, and a seventh series- 65 season. series that's in the one-hour format, half-hour comedy -is a possibility. A rundown on its planning was Views On Speedup Why the presented in an interview in New speedup in Hollywood? Mr. Jackson York last week by Felix Jackson, explains that it stems from the need who was put in charge of the for earlier network decisions, for new development unit in May. Mr. time to develop properties and to Jackson, previously vice president obtain the right talent. for NBC-TV programs on the West The importance of talent cannot Coast, is a veteran of motion pic- be minimized in planning TV enter- tures and TV (among his credits: tainment, no matter what form or Studio One on CBS -TV). direction the idea takes, Mr. Jackson NBC Productions is remaking a noted.

pilot ' on Kentucky's Kid, a story The plethora of scripts and pro- about a horse trainer (Dennis Weav- gram ideas, would -be imitators of er of Gunsmoke plays the leading already successful shows, and new role) and an adopted Chinese child approaches is staggering, Mr. Jack- (Rocky Der, 10-year -old Chinese son said, adding that an essential in boy from San Francisco who has a new TV program planning is a con- seven -year acting contract with cept that has "interesting people and NBC). Filming of the pilot for the Mr. Jackson background" but with a "series po- half-hour series begins Aug. 26. Al- tential." bert Beich and William H. Wright to be written and produced by Bob So many projects become failures created and wrote the script. Barbash. because they may have been "de- The unit is developing another Fifth on the drawing board is ceptive," Mr. Jackson emphasized. one-hour action- adventure that bears Yankee Rebel, which is seen by Mr. "They get to a first good pilot stage the title Magic Touch. George Jackson as a "creative western." The but go no further -they have no and Lillian Burns Sidney have been program would be a one -hour series. series potential." named to direct the pilot. The series Sam Peeple, who came up with the How many of his projected series as projected would be centered on idea, is writing the script. It's set in will "make it" in 1964 -65 by gaining two brothers who run a photographic a Civil War period when the Union a spot on the NBC -TV schedule? agency in New York. and the Confederacy in a truce Mr. Jackson has a quick answer: "I A third project is a half -hour situ- joined hands for a joint venture to hope all six."

58 BROADCASTING, August 19, 1963 THESE ARE TIMES THAT TRY MEN'S SOULS (Time Buyers' Souls, That Is)

(CONTINUED FROM PAGE 14)

4. We promote all this heavily ... a lot of on -the- by now has worn off for some of you over the air and newspaper promotion where we deal out years. But think a minute. How many other mar- specifics. We've got a nightly 5- minute TV pro- kets could you go into and find this to be true? gram which lets people know the schedule high- How many other stations command that kind of

lights and guest stars for that night . . . and commercial respect? Such popularity must be de- what specials and cultural and civic programs are served. These local clients have had years of

coming up. How many stations do this? battle experience with "Anniversary Sales" . . . "Weekend Specials" ... "Year -end Closeouts"... How many stations own a legitimate theater? Our "Grand Openings" ... "Premium Offers" ... and KRNT Theater seats 4,200 -the largest in the just regular week -in- and -week -out programs. country. It's the "Show Place for All Iowa." These local advertisers have to get results NOW People from all over the state come to see Grand and they do. They've tried about everything, we Ole Opry, or closed -circuit prizefights, or sym- suppose, but the solid fact remains that when you phony orchestras, or New York road shows. In count the local advertising bucks spent each year, thousands September, of our Iowa friends are we receive by far the lion's share. Isn't this a truly coming to see one of the nine performances of unique endorsement that should be considered? "Camelot." KRNT Theater helps promote our 'Tis The Till That Tells That Tale of advertising radio and television stations. Radio promotes TV effectiveness! and TV promotes radio and we learn about show business from all three. Every day there's a lot of cross -promotion. Most operations keep radio and A time buyer reading this might say to himself that

television separated. Ours embrace each other. Air perhaps there is a little poetic license taken here on personalities appear on both radio and television. these pages. But if you came to our town and you In our opinion, both media and personalities are listened and watched and visited with some of our local far better off for it. Psychologists call this the citizens and you dealt with us, you would find out that Inter -media Motivation Factor! what we say is absolutely true. We're not out for a quick buck. We're here to stay. We live here. We're an

integral part of this Community . . . have been for 5. We stand like the Rock of Gibraltar for the same twenty-eight years . . . have dealt with many of the fair dealings for everyone. You pay the same same advertisers for twenty -eight years. You, too, can price as your competition on our stations. We buy with confidence. Our reputation is our most price- have no PI deals, no special merchandising deals less asset and your guarantee of complete business and no cut rates. We sell advertising on these fine satisfaction. stations at fair prices. Twenty -eight years have built us our great broadcasting reputation and

we're not going to sell our birthright for a mess of pottage -now or ever. KRNT

6. For a long time we've been telling you how KRNT -TV around 80% of the local television dollar is spent Des Moines on our one -rate television station. Government

figures for this three -station market have shown An Operation of Cowles Magazines Er Broadcasting, Inc. it for a long time. We do the most local radio, too. Probably the initial impact of this statement Represented by The Katz Agency, Inc.

BROADCASTING, August 19, 1963 57 tory-judgment proceeding will be initiated, according to committee sources. NAACP is listed in the telephone book Hamilton Shea of WSVA -TV Harrison- burg, Va., is chairman of the commit- BROADCASTERS TOLD TO CALL AND DISCUSS INTEGRATION tee. It is supported by 364 TV stations, according to the petition filed in the Broadcasters were blasted by the Na- you're just being reached in your turn." Supreme Court. ASCAP TV licenses tional Association for the Advancement Nor is the effort to expand employment expired Dec. 31, 1961, but have re- of Colored People for employment opportunities for Negroes in Hollywood mained in force with the understanding practices that are "flagrantly and open- anything new, he said, reminding that that the new agreements, when reached, ly discriminatory where Negroes are as far back as 1942 Walter White, then will be retroactive to that date. concerned" at a meeting held Aug. 9 the executive secretary of the NAACP, in Los Angeles. An invited audience of and Wendell Willkie, then board chair- Judge rules release is about 125 executives from the city's man of 20th Century-Fox, met to work radio and TV stations and advertising out plans for improving both the em- 'against public policy' agencies were told by representatives of ployment situation for Negroes in motion pictures Agreements whereby a creator waives the NAACP that, "unlike other indus- and the image of Negroes presented by the movies. "Some prog- or limits his rights to a program story- tries," broadcasting has shown "pitifully ress has made line or an advertising slogan or other few indications of even token hiring" been but more is needed," such material are going to get close of Negroes and that agencies and spon- he said. in per- Charging scrutiny, following a court ruling that sors have been "equally guilty that "racial discrimination in the has been a fact of life in the radio one such agreement is "void as against petrating racial discrimination public policy." [broadcasting] industry." broadcasting business since its incep- The agreement was signed by Clyde To correct the situation, the NAACP tion," Johnny Otis, chairman of the radio Ware on April 19, 1961, when he sub- presented recommendations drafted by committee of NAACP's Holly- wood- Beverly mitted a TV script titled "The 13th the radio and live television committee Hills branch, cited the NAB Mannequin" to Cayuga Productions, of the Hollywood- Beverly Hills branch Radio Code of Good Practice re- producer of CBS-TV's Twilight Zone. of the NAACP calling for "an open quirements that station operators "respect the rights and sensitivities Mr. Ware is now suing Cayuga, CBS, door employment policy in all phases of all Rod Serling (creator -producer of the of the broadcasting industry, including people" and "protect and uphold the series), the Ashley- Steiner Agency all apprenticeship training, in on the dignity and brotherhood of all man- (through which the script was sub- job training or orientation programs." kind." "Does this mean all people ex- mitted) and Charles Beaumont, writer The NAACP recommended further cept Negroes ?" he asked, "all mankind of a "miniature," a program broad- that "the broadcasting industry, includ- except Negroes? If you really believe cast as one of the Twilight Zone series, ing management, sponsors and labor ... what you say in your code, don't you practice what you believe ?" which Mr. Ware asserts plagiarizes his seek and employ Negro personnel . . . script. His suit in Los Angeles Superior [with] the elimination of job require- Fairness Is Good Business James Court asks for $65,000 in damages, ments which have the effect of denying Tolbert, president of the Hollywood - $15,000 for the story and $50,000 for fair employment opportunities for Ne- Beverly Hills branch, said that "today, the story credit he did not get. groes." Advertisers and agencies were moral issues are being decided in ac- The agreement Mr. Ware signed urged to use Negroes in their radio and cordance with good business principles. states that any dispute arising in con- TV commercials. Both broadcasters and The primary purpose of radio and tele- nection with the material or the agree- agencies were advised to establish ap- vision advertising is to buy good will ment shall be submitted to arbitration, prentice training programs where they for the product. We Negroes watch "but it is expressly agreed between us are not already in existence to provide Bonanza and buy Chevrolets. We watch that the jurisdiction of the arbitrators technical training for Negroes and where Disney shows on RCA sets. Jack Benny shall be limited to a total maximum such programs are already in operation entertains us and we buy General Foods products. Our babies eat Gerber baby award of $250. . ." The defendants that special efforts be made to recruit foods used this agreement as the basis for a Negroes. and we photograph them with request that the court send the matter Use Competent Negroes "We're Polaroid cameras. . . We buy all the to arbitration. only asking for a fair shake," Roy advertised products, the same as you Los Angeles Superior Court Judge Wilkins, national executive secretary of do. . Leon T. David dismissed the motion, the NAACP, told the meeting, for Asking the broadcasters and agency stating: "The contract upon which the which he had traveled from New York men to become allies of the NAACP, right to arbitrate and to limit damages to Los Angeles. "We don't want the Mr. Tolbert said: "We can demonstrate is predicated is void as against public receptionist to say 'no' automatically that business characterized by fairness policy. One may not contract against when a Negro steps out of the elevator." is good business and that the continued liability for any future tort which in He urged that in employing Negroes the exclusion of Negroes from radio and essence is a willful wrong. The arbitra- broadcasters and agencies get "compe- television will result in bad business." tion clause is so linked to the limitation tent Negroes" capable of doing the job Noting that a large meeting was no as to fall with it." Leanse & Janger is for which they are employed and not place for negotiations, Mr. Tolbert told the law firm for Mr. Ware, with Lillick, "showcase Negroes" hired solely be- the gathering, "We're in the phone book Geary, McHose, Roethke & Myers rep- cause of the color of their skins. "We and we'll be glad to hear from you if resenting the defendants. don't want to displace white workers you have anything to discuss." Attorneys asked to comment with Negroes," Mr. Wilkins stated. "We on Illiteracy series on N.Y. TV Judge David's ruling noted that it is want more jobs for more people." based on the wording of one particular Citing examples of what the NAACP A series of programs to teach read- release form and does not necessarily is doing to get more Negroes employed ing and writing to adult illiterates will apply to other releases of rights to in the building trades in New York, the be presented daily by three New York creative material. The legality of any automotive industry in Detroit, the steel television stations, beginning Sept. 30. release, should it come to a court test, mills in Pittsburgh and Gary, Mr. The stations are WPIX, which already would be judged on its own individual Wilkins assured the meeting that has been showing the series, WNDT and wording. "Hollywood is not being singled out; WNYC -TV.

58 (PROGRAMING) BROADCASTING, August 19, 1963 CAN YOU THINK OF A FASTER WAY TO BECOME A BIG CHIEF PONTIAC DEALER? In 1958, Phil Tolkan was the smallest Pontiac dealer in Milwaukee. In 1959, he started using WTMJ -TV. (Has devoted 96% of his new car budget to WTMJ -TV ever since.) Success was immediate and meteoric. Today, Phil Tolkan is the largest Pontiac dealer in Wisconsin ... one of the top 30 of 3300 Pontiac dealers in the nation. He sells as many new cars in one month as the average Milwaukee Pontiac dealer sells in a full year. This success story emphasizes the influence WTMJ -TV has on Milwaukee

. . . one of the top ten metropolitan areas in many measures of sales per household. See for yourself ... see why WTMJ -TV is still the number one station in Milwaukee for both viewers and advertisers. MILWAUKEE RESPONDS TO \NTMJ--TV CHANNEL 4 THE MILWAUKEE JOURNAL STATION WTMJ -AM -FM NBC in Milwaukee Represented by: HARRINGTON, RIGHTER 8 PARSONS - New York Chicago . San Francisco . Atlanta . Boston . St. Louis . Los Angeles

BROADCASTING, August 19, 1963 59 casting Corp. as live television specials. Radio -TV get set for Aug. 28 rights march The series will be scheduled as specials during the 1963 -1964 season. The plays, NETWORKS, STATIONS PLAN BIG CREWS IN WASHINGTON will star performers from the Old Vic Company, the Royal Court Theater and Broadcasters began intensive plan- duce its own coverage and Westing- the Royal Shakespeare Company. ning last week for coverage of the Aug. house Broadcasting Co. TV stations 28 civil rights march in Washington. plan to have a reporter and film cam- Consolidation Walter Reade- Sterling At a meeting Wednesday (Aug. 14) eraman follow the activities of delega- on Aug. 15 moved its three New York ABC, CBS and NBC agreed to pool ra- tions from their respective cities. offices into the company's new facili- dio and TV coverage at the main sites WBC radio stations will also send a ties at 241 East 34th Street. The move of the march: the Washington Monu- reporter with the delegations and will brought together for the first time its ment where the marchers are to gather augment the regular daily feeds by the television and theatrical film production beginning at 4 a.m., the parade route Westinghouse Washington news bureau. and distribution, as well as its 16 mm and the Lincoln Memorial, where the MBS is planning to bolster its Wash- and educational sales divisions, the speeches and other events are sched- ington staff with 15 -20 reporters and Screen News Digest division and the uled at 2 p.m. technicians from New York. The net- New York office of the exhibition de- CBS -TV will be in charge of the pool work will place two crews at the Wash- partment of the company. arrangements and 22 cameras will be ington Monument, Lincoln Memorial utilized in addition to individual cam- and on the line of march. In addition, Unions plan merger A plan to merge era locations for each network. Art it will have two mobile units in use the Film Unit Production Managers Kane, CBS -TV, will be pool producer WNEw New York will send a 10- Guild with the Directors Guild of and pool technical center will be lo- man news team to Washington for the America has been approved by the cated at the Capitol. march and will set up a complete news- memberships of both organizations. The All the networks reported their plans room and studios in a downtown hotel. move to combine stemmed from the were still in a state of flux. However, Another mobile unit and three news- fact that a number of production man- each said they would send most of men will provide coverage for WOR agers are also assistant directors and their manpower and technical equip- New York. were members of both unions. ment from New York. Other New York stations sending News agency A new all ABC said it would report the personnel include WINS, WNYC, WHN, -audio news -TV service, Republic march "as it happens." CBS -TV will wwRL and WLIB. News International, has been broadcast its Calendar show (10 -10:30 A spokesman for AT&T called the formed in Washington. Op- erating from a.m.) live from the Monument grounds march an "instant inauguration. "' He offices at 132 3d Street, S. E., Washington, and will have a special on the march said there had been an unprecedented the company has signed WEER from 7:30 -8:30 p.m. NBC -TV plans a number of inquiries from stations in Warrenton, Va. 45- 11:15 South Carolina, Georgia minute wrapup on the march and Alabama Just folks W. Averell Harriman, p.m. -12 midnight, in addition to live regarding facilities and feeds from U. S. under secretary of state for polit- coverage during the day. Washington. ical affairs who recently made news by Canadian Broadcasting Corp. re- The march is due to begin The at noon. negotiating a nuclear test-ban has leased the mobile equip- Tentative plans call for ending pact with portedly the day's Russia, will be the first ment of w'rro(rv) Washington to pro- activities at 5:30 p.m. of a distinguished list of guests scheduled for Town Meeting, a new series to be telecast by WWJ -TV Detroit. Produced in Program notes... purchased The Drowner, latest novel conjunction with the Detroit League of by John D. MacDonald, whose more Women Voters, the series, planned to New TAC subscribers KCEN-TV than 40 books have sold over 18 mil- begin Sept. 5, will offer the studio audi- Temple-Waco, Tex. and KRCC -TV Jeffer- lion copies. Robert Blees will produce ence a chance to discuss topical issues son City, Mo. have joined Television the novel's adaptation for NBC -TV's with the guests. Affiliates Corp., New York, becoming Kraft Suspense Theatre. the 62d and 63d subscribers. WDBJ -TV Church show Let's Go to Church, Roanoke, Va., a charter subscriber of Advance evaluation The new half- a syndicated series of 2 minute ser- TAC, has renewed its membership in hour series, The Farmer's Daughter, monettes, is being produced by the the industry organization. that Screen Gems is producing for Hayden Huddleston Advertising Agen- ABC-TV, which will start it Sept. 20 as cy, Roanoke, Va. Each program is Film and TV meets An annual series a Friday 9:30 -10 p.m., program, will be taped with open end for local of film and television symposia have sponsor given a preview evaluation by an opin- identification. The show is been planned by the Documentary Film now on 33 ion- leader group of the National Audi- stations in 11 states. and Tape Committee of the Hollywood ence Board. Some 75 community, civic Museum and the Annenberg School of and religious leaders, representing or- NBC-TV color special The Southern Communications (University of Penn- ganizations with a combined member- Baptist Convention in cooperation with sylvania). The first symposium, planned ship of 40 million, will attend the the NBC -TV religious program unit has for spring of 1964, will discuss "The screening, to be held in the near future produced an hour color special for Documentary Film: Issues and Pros- at Columbia Studios in Hollywood telecast next May entitled The Apostle pects." (Screen Gems is a subsidiary of Colum- Paul. The NBC -SBC team spent seven Music biz Loren Stanton Productions, bia Pictures). Mrs. Jerri Teasley, West weeks this summer following the New Hollywood, is preparing a new TV se- Coast representative of the National Testament trail of Paul's missionary ries, Music Town, featuring Louis Audience Board, will conduct the ses- journey through the deserts and moun- Quinn, the Four Preps and Christine sion. tains of the Middle East, across Tur- Nelson in what is described as "a mad key and into Greece and Italy. Tele- BBC -TV dramas conception of the music business in on WOR -TV WOR -TV cast date will be announced soon. New York." New York will present a series of 90- minute dramas by famous writers, orig- Film on handicapped A new 15 -min- Book purchased Revue Studios has inally produced by the British Broad- ute documentary film on the hiring of 60 (PROGRAMING) BROADCASTING, August 19, 1963 H -R? KNOE now has CBS at 540 Buy 'Em!

Because of the great number of sensitive political situations around the world which affect the lives of everyone in the booming Ark -La -Miss area, we felt it necessary to have more coverage on national and international developments. So we combined our own top local news, music and features with the worldwide facilities of the CBS network to provide the area we serve with even finer broadcasting service, and at the same time as-

sure our clients a more effective medium for their sales messages.

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BROADCASTING, August 19, 1963 61 handicapped workers is being made on problems facing residents in the New Doodles Weaver. Morgan -Esty Produc- available to television stations on a free York City area, will be presented by tions is putting the Doodles TV series run basis by Gerald Productions, New WNEW New York monthly beginning of 130 five -minute color programs into York. The film called They Have What Sept. 1, at 7:30 p.m. WNEW aired the production this month. -CIO first segment of Portrait of a Ghetto: It Takes is sponsored by the AFL Radio drama Beginning Sept. 2, KABC The Bedford Stuyvesant Story, a two - on behalf of the President's Committee Los Angeles will present seven half - a neighborhood in Brook- for Employment of the Handicapped. part series on hour dramatic series, broadcast on a 18). Part two will President Kennedy introduces the film, lyn, Sunday (Aug. basis of two each night, Monday- Satur- 25 at which also features George Meany, be presented next Sunday. Aug. day, starting at 11:15 p.m. and three p.m. president of the AFL -CIO, and Gordon 7:35 on Sunday afternoon, 3:30 -5 p.m. The Interna- M. Freeman, president of the 'Doodles' to Desilu Desilu Sales, syn- programs, obtained through Continen- Work- tional Brotherhood of Electrical dication branch of Desilu Productions, tal- International Productions and Vid- ers. has acquired worldwide TV distribu- eo -Tel International, include: Horatio Civil problems series A series of 13 tion rights to A Day With Doodles, Hornhlower, starring Michael Red - half -hour programs, City Club Closeup, children's comedy series starring grave; Lives and Harry Linie and Black Museum. both starring Orson Welles; Secrets of Scotland Yard with Clive Brook; Queen's Men (stories of the Canadian Mounted Police) and an an- WORFORD}$RD &jLIE ISHION WORFORD, YOU ON YEAH? thology series, Theatre Royal. ARE REALLY PRESTO,CHANGO,TILLI E- CEASE YOUR WELL NOW DIDWW1d A CRETAN. Lilly to produce programs Lou Lilly I'M GOING TO TURN CHILOISF PRATTLE, INCREASE ITS AUDIENCE THEY DIDN'T Productions, Hollywood producer of YOU INTO TWINS. WORFORO. SUCH AN 6Y 85D'o, THEN ? USE MAG -IC -- TV commercials, has entered the pro- EVENT WOULD BE gram field with two children's shows, CONTRARY TO ALL Little Gertie, a travel- adventure series NATURAL LAWS. now being filmed in many locations all over the world, and The Fun Show, a variety program combining live action, animation and stop motion. Both are being produced in color. SESAC sports series SESAC Inc., New York, has released a new series for radio-1V stations entitled The Perfect Play. Sub -titled "Instant Sports Music for Your Immediate Sports Pro- --THEY BUILT A TREMENDOUS NEW graming," the series offers four LP al- SATELLITE ---WWUP-TJ IN SAULT STE, MARIE -- WNICr1 REACHES AN bums of musical selections to be used -ADDITIONAL AUDIENCE ALMOST AS for pre -game warm -ups, half -time col- BIG AS THE ORIGINAL ONE. or, forecast and scoreboard shows and related uses. A bonus album of "Just a Minute" marching tunes completes the package now available from SESAC. New production outfit AFD Motion Picture & Television Distributors has been formed as a production- distribu- tion firm by Sam Ford, head of Hiway House Hotels; Mrs. Rocky D. E. Du- Pont and Alex Alexander. Mr. Alex- ander will serve as executive vice president, and general manager of the firm, which has established headquarters at 9107 Wilshire Boulevard, Beverly Hills, MAGICAL GROWTH EXPLAINED! Calif. Phone: Crestview 3 -8121. Sam When WWTV planned its WWUP -TV sate!. The upshot? Well, we've now got the Nathanson is general sales manager; lite in Sault Ste. Marie, we anticipated an greatest "almost- undiscovered" market in the June Starr is secretary- treasurer. The audience increase of 39.5% -and that sounded nation - 47 counties - nearly a million Goodman Organization, Hollywood, is very fine to our advertisers. people - retail sales nearly A BILLION advertising -public relations agency. Imagine our delight when ARB (Nov.,1962 ) DOLLARS. About four times more TV homes Film showed that we had increased our audience than Atlanta! But you may be the only adver- Mays special Lee Mendelson actually 85% in the U. S. alone, not including tiser in your industry who seems to know Productions, Burlingame, Calif., has some mighty important Canadian coverage. about it. Ask Avery- Knodel! produced an hour -long sports documentary, A Man Named Mays, detail- ing the life and career of the star field- glee -Yi/j1 Jra& ,,,s er of the San Francisco Giants with lusm SEDO PAUMAZ.MTTLE CREER historic footage of the World Series of SIED GRANO RAPIDS WIEM GRAND wwTV RAPIDAMALAMAZOO /wwUp-Tv 1951, 1954 and 1962 and 1963 season WWTV-IM CADILLAC CADILLAC-TRAVERSE CITY SAULT STE. MARIE in various cities. Exclusive inter- TELEVISION games GUNNEL R pNNEI IU W1110-1V GRAND RAPIOS-RALAMAZDO MINNA 1640' A.A. T. AMnMNA tI,' L A- T. views with Willie Mays (edited from WWTV/CADILLAC- TRAVERSE CITY CAS ME WWDP-IV DODU STE. MMIE CH TE ROIN three hours of tape), Casey Stengel, Leo -TV/LINCOLN, NEOMSRA Avery-RnedI, ML, Enlu,lv. Heilend R.Pre,emrerive, RDIN -TV GRAND (SUND, MER. Durocher and Alvin Dark are included

62 (PROGRAMING) BROADCASTING, August 19, 1963 fie should j{ae !Been !1)other When Godfrey says eat, people eat. way of describing food that makes your "Only 20 weeks after Arthur Godfrey start- mouth water. But that's not all of it. The secret ed advertising Morton House canned foods," is that people trust Godfrey like a mother. says Mr. Lonnie V. Merrill, Vice President of When he says, "Try it. It's good," they do. And Marketing, "our sales volume has increased it is good. So sales go up. 56.9 %, and much of this increase we attrib- if you have a good product, there's no one ute to the splendid job that Godfrey is doing." who can get people to eat it up like Arthur How does he do it? It's true, Godfrey has a Godfrey. Try him. He's good.

The CBS Icssl Radio Network in the program, which is being offered ports. Some of the movies shown on to stations on a first -run basis by the NTA to syndicate Georgia's ETV stations had been pur- production company. six MGM pictures chased by commercial outlets in the Hootenanny radio Harry O'Connor state, according to Mr. Carow. Associates, Dallas, brings the hooten- National Telefilm Associates has ac- Commissioner Cox's participation came in sub- anny craze to radio in station promo- quired six post-'58 MGM motion pic- answer to four questions mitted by tion jingles with folk -tune themes. The tures never before shown on television, Mr. Dunlap prior to last week's meeting. No FCC rule is vio- package includes 10- to 20- second for- and in theatrical release as late as last lated by the telecasting of feature mats and is being sold on an exclusive year, Bernard Tabakin, NTA president, films on ETV, the commissioner said. basis to one station per market. It announced. The pictures to be pack- He said the FCC's renewal form makes features 16 performers, 10 instrument- aged as the "Big 6," were produced by clear that the agency expects ETV sta- alists and six vocalists. The jingles Albert Zugsmith. They will be released tions to normally present programs were produced in Hollywood. first to television, starting immediately, in and possibly later to theaters. In the a variety of fields. Pilot for ABC -TV United Artists Tele- "Big 6" package are: "The Big Opera- The regents took no action on the vision and Edgewater Productions have tor," starring Mickey Rooney, Mel GAB protest against movies in prime announced plans for co- production of Torme and Mamie Van Doren; "Plati- time or on the request for representa- a half hour pilot film for ABC -TV. The num High School," with Mickey Rooney tion on an advisory committee on ETV film based on Richard Powell's novel, and Dan Duryea; "High School Con- programing. Pioneer, Go Home, is projected for the fidential," with Mamie Van Doren, 1964 -65 season. Jackie Coogan, Diana Jergens and Russ 20th Century -Fox Expanded news Koo -Tv San Fran- Tamblyn; "The Beat Generation," with cisco Monday (Aug. 12) began its new Fay Spain, Ray Danton and Steve plans new package Cochran; "Girls Town," with Mamie 90 For News program, 90- minute news Twentieth Century-Fox Van Doren, Maggie Hayes and Eleanor Television show to be broadcast each weekday at last week announced Donahue, and "Night of the Quarter it was placing its 7:30 -9 a.m. The program, as described second group of feature films Moon," with Julie London, Agnes into syn- by Roger Grimsby, Koo -Tv news direc- dication this fall, the package to be Moorehead and John Barrymore Jr. tor, is divided into three 30 -min- titled, Century IL ute segments, each containing full and The 46 -film group is currently ap- comprehensive coverage of local, na- Broadcasters seek pearing on NBC-TV's Saturday Night tional and international news. ETV advisory group at the Movies, and Monday Night at 'Wake Up' on pay TV The Pay TV the Movies, and, following completion last operation in Hartford on wticT(Tv) is Georgia broadcasters, meeting of the network run in September, the week with the state board of regents, offering a taped stage play, "Wake Up, films will go into syndication. Century asked appointment of an Darling," over its facilities on Aug. 10, for the ad- II has been sold in 18 markets so far. visory on TV 13 and 16. The play, starring Michael committee educational Twentieth Century-Fox Television's in their efforts to "entertain- Rennie, was taped during a stopover curtail first group of features, Century I, was of the comedy troupe at the Ivoryton ment" programing on Georgia's three placed in syndication in September ETV (BROADCASTING, Aug. 12, Playhouse in Connecticut last month. stations 1962, following a network run on Satur- The taping was produced for RKO May 6). day Night at the Movies, which began And, FCC Commissioner Kenneth General Phonevision, which is supply- September 1961. The group contained A. Cox entered the dispute with let- ing the production for pay TV, by a 30 features. VHF Inc. along with cooperation ter to James Dunlap, chairman of the of regents, the parties involved. pointing out that the commission considers entertainment program- ABC Films extends 'Girl Talk' ing on ETV "a proper part of the pro- ABC Films announced last week it NBC -TV to originate gram service of such a station." is committed for production The regents held of 26 more 'Today' from fair site a special meeting weeks of its syndicated daytime Girt last week to consider the protests of Talk series. Announcing NBC -TV revealed plans last week for plans for Georgia commercial broadcasters against moving production of the originations of its early morning Today the use of feature movies the ETV program into on its second year, Henry G. Plitt, ABC show from the New York World's Fair stations-WGTV Athens, WETV Atlanta Films president, said the show has site following the opening of the expo- and WXGA-TV Waycross. Raymond already had renewals in 16 of the 31 sition in April 1964. Carow, WALB -TV Albany and president markets that originally signed Through the 1964 fair season -due of the Georgia Association of Broad- for it. to run through mid-October--a half- casters, presented the GAB proposal hour segment of the program will origi- for an advisory committee to be com- Film sales ... nate at the fairgrounds each week cov- posed of regents, broadcasters, educa- Hennesey ering the various international exhibits. tors and businessmen. (NBC Films): Sold to WMCr(TV) Memphis; WAVE -TV To date, NBC-TV is the only network Dr. O. C. Aderhold, president of Louis- the ville, Ky.; WJRT(TV) to announce definite plans for World's University of Georgia (licensee of Flint, Mich.;. WNCT(TV) Greenville, Fair originations although it has been WOTV), said the ETV stations present N. C.; WLBT(TV) Jackson, Miss., and KOOK reported that ABC -TV has tentative movies which have a cultural -Tv Billings, as well Mont., and renewed plans for one or more specials of The as entertainment value. Wary programs by WsB -Tv Atlanta,. WRCV -TV Philadelphia and Jerry Lewis Show to be telecast from for both WETV and WXGA -TV during eve- wEws(rv) Cleveland. the Flushing Meadows site. ning hours, when the movies are Now sold in 111 markets. WNYC- AM -FM -TV reportedly plans to shown. The latter two stations are li- Laramie (NBC Films): Sold to transfer most of its operations to the censed to the state board of education. wuHF(Tv) Milwaukee; wrCN -Tv Min- city's building at the grounds during Mr. Carow questioned the cultural neapolis-St. Paul; wNYs(rv) Syracuse, the fair season. Operation of the munic- advantages of a Gina Lollobrigida mo- N. Y.; WSJS -TV Winston -Salem, N. C.; ipal stations would be open to inspec- vie and "Captain's Paradise," a comedy WTxl -TV Terre Haute, Ind., and wts -Tv tion by fair visitors. about a ship captain with wives in two Columbia, S. C. Now in 35 markets. 64 (PROGRAMING) BROADCASTING, August 19, 1963. PERSONALITY

Floyd Ottoway WSYR GANG

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Ed Murphy It packs a friendly punch. Stroll down the street MUSIC with Fred Hillegas or Carol Johnson or Deacon

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Bill O'Donnell Richard Hoffmann SPORTS BUSINESS NEWS

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BROADCASTING, August 19, 1963 @5 THE MEDIA

Aug. 14, Governor Collins told Mr. `DEAR BOB: GOODBYE, ROY' Swezey that his decision "is a source of regret to all of us here at NAB. You Swezey announces resignation as NAB code director; will be missed personally and as a co- worker. You have brought prestige and Collins has no one in mind to succeed him conspicuous competence to the NAB code program. Your work has pro- Robert D. Swezey officially an- Swezey's future at the NAB when he vided foundations for the further ad- nounced last week that he would not played no major role in the associa- vancement of this self -regulatory effort seek renewal of his contract as director tion's annual convention last spring. which serves not only broadcasting, but of the code authority of the National Their opposing viewpoints broke into the whole free enterprise in our coun- Association of Broadcasters when it the open at the NAB board meeting in try." expires Oct. 15. June when Governor Collins opposed Governor Collins asked Mr. Swezey Mr. Swezey's departure had been ex- amendments to the radio and television to assist in the preparations for code pected as he and NAB President LeRoy codes which Mr. Swezey enthusiastical- board meetings prior to the annual NAB Collins have not been in agreement on ly backed (BROADCASTING, July 1). fall conferences and to assist until a several code matters in recent months Mr. Swezey said last week, however, successor is named. "It is extremely (CLOSED CIRCUIT, Aug. 5). In accept- that he had informed Governor Collins unlikely that a successor can be avail- ing the resignation, Governor Collins prior to the board meeting that he did able before late fall, and until he is, said that Mr. Swezey's decision "is a not intend to remain as code director we would like to have as much of your source of regret to all of us here at after his present contract expires. In a time as your own future plans will NAB.... Differences between us have memorandum to members of the NAB allow." reflected sincerity of purpose and . . . radio and TV code boards, dated Aug. Mr. Swezey agreed to both requests. have been without rancor or personal He said that he will be on call as long animosity." as needed. "I shall always be interested A code authority directorship was in the code effort and if there is ever established by the NAB in the fall of anything I can reasonably do to assist 1961 and Mr. Swezey is the first and in any respect, I will be available," he only man to fill that post. He was said. signed to a two -year contract at $40,- As to his future plans, Mr. Swezey 000 a year. Speculation immediately said that "I haven't any. I am toying began as to whether the post would be with a number of things." A former continued at the NAB following Mr. executive vice president -general man- Swezey's departure, with some board ager and part owner of WDSU-AM -FM -TV members stating that they have received New Orleans, he said that at this time correspondence recommending that the he is not considering re- entering station position be abolished. ownership or operation on a day -to -day Governor Collins, however, said last basis. He is 56 years old. week the "concept of a code authority Mr. Swezey owns a 270 -acre farm director is a splendid one and I expect near Leesburg, Va., and has been spend- this plan to be continued." The execu- ing considerable time there in recent tive committee of the NAB board weeks. He is working on a "final re- (formed last June) holds its first formal port" to be submitted to Governor meeting in Washington this week and Collins in which he said he would make discussion of the future of the job Mr. recommendations as to the future ad- Swezey now holds will be high on the ministration of the code. agenda (see page 70). His successor should be a practical Move Expected Both the code di- Mr. Swezey broadcaster, Mr. Swezey said, because rector and Governor Collins spoke last the job would be much easier for some- week of the disagreements on code 9, Mr. Swezey said: "I told Governor one who knows the business. He has matters between them but both stressed Collins some time ago that I would not suggested the names of possible succes- that they are dissolving their profession- seek or consider an extension of my sors to Governor Collins but the NAB al association as the best of friends per- contract beyond its expiration date of president said he has no one in mind sonally. Because of these differences, Oct. 15. By that time, I shall have and has contacted no one as a possible a Mr. Swezey's resignation has been accomplished all I can expect to as replacement for Mr. Swezey. foregone conclusion for several months. director of the code authority. Presidential Selection The president The resignation was accepted in a "Dear "I have never regarded this as a of the NAB is empowered to select a Bob" letter signed "Roy." career; it is a prickly industry assign- new code authority director with the Their first split was publicized last ment which should be passed on peri- consent of the board. Governor Collins fall following Governor Collins's speech odically in order that it may have the said that he thought the job should be in Portland, Ore., condemning cigarette continuing benefit of the best energies continued rather than reverting to the advertising allegedly directed toward and ideas of various qualified people. pre -1961 system whereby code matters minors (BROADCASTING, Nov. 26). It . I am particularly appreciative of the were handled by the president through was known that Mr. Swezey tried to free hand which Governor Collins has separate managers for radio (Charles dissuade the NAB president from ques- given my administration even at times Stone) and TV (Ed Bronson). He said tioning the cigarette industry, which when he and I were unable to see eye - the president of the NAB has too many bills $134 million annually in radio and to -eye on a particular policy or proce- other responsibilities to try to function TV. dure." also as code authority director. Open speculation began on Mr. Collins's Reply In a letter dated "The code authority director should

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BROADCASTING, August 19, 1963 67 be a household name recognized tion as special assistant to the Secretary recommended changes in the time throughout America," he said. Gover- of Labor. standards to place the emphasis on a nor Collins said he did not think Mr. In resigning officially last week, Mr. percentage rather than the present nu- Swezey's successor would necessarily Swezey said that he thought the code merical limitations on number of com- have to be a practical broadcaster be- authority has done "a reasonably good mercials per hour. However, the NAB cause many special qualifications for job during the past two years. On the radio and TV boards rejected the pro- the job might be found in a nonbroad- other hand, maybe someone else can posed changes last June in Washington caster. now do a better one and I am all for after President Collins said the amend- While Mr. Swezey had a two -year giving him a chance to do' so." ments would be a mistake in the face contract and an annual salary of $40,- Under Attack Mr. Swezey's depar- of the government rulemaking. Code 000, most of which was due to his ture comes at a time when the industry Director Swezey did not know that the stature in the industry prior to becom- codes face their most serious attack NAB president opposed the code ing code director, the NAB is not through a threat by the FCC to adopt changes until the latter spoke up at the bound to either provision in selecting as federal rules their limitations on the board meeting. Mr. Swezey told the a successor. In all probability, the new amount of commercial time. Critics of TV board that he had not had a chance man will be paid somewhat less at the the codes maintain that these same time to discuss the amendments with Gov- beginning. standards keep many more stations ernor Collins. Mr. Swezey, an attorney, entered from becoming subscribers. Radio sub- broadcasting in 1939 with NBC. He scribers now number 1,840 and there was general counsel of the Blue Net- are 409 TV stations which belong to Changing hands work when, under FCC edict, it was the TV code. Radio had 1,450 code ANNOUNCED The following sales of divorced from NBC in 1942 and be- members and TV 389 when Mr. Swezey station interests were reported last week was appointed came ABC. He was prominent in the in 1961. subject to FCC approval: drafting of both the radio and TV In a talk last spring before the codes of the NAB -as chairman of Pennsylvania Association of Broadcast- KTOP -AM -FM Topeka, Kan.: Sold by special committees which revised the ers, Mr. Swezey said the time standards Bailey Axton to Publishing Enterprises radio code in 1947 and wrote the TV are ineffective and have outlived their for $250,000 plus $50,000 consultancy code in 1952. usefulness (BROADCASTING, May 27). and noncompeting agreement. Publish- Following World War II, he was vice He said the emphasis should be placed ing Enterprises is headed by John P. president -general manager of Mutual on "quality" rather than "quantity" Harris who has controlling interests in and in 1948 joined WDSU- AM- FM -TV. He and recommended a joint broadcasting - KIUL Garden City, Kan.; KBUR Burling- sold his interest in the New Orleans advertising study to come up with a ton and KMCD Fairfield, both Iowa, and stations in 1960 and served during the solution. publishes group of newspapers in Kan- last year of the Eisenhower Administra- Both the radio and TV code boards sas and Iowa. KTOP was established in 1947, operates on 1490 kc with 250 w fulltime. KTOP -FM operates on 100.3 me with 3.3 kw. Broker was Edwin Outstanding Values Tornberg & Co. WOLE-TV Arecibo, P. R.: One third in Radio -TV Properties sold by Hector Reichard to Du -Art Film Laboratories Inc., New York, for $165,000. Du -Art is headed by Irwin Young and is in film processing busi- Fine daytime facility. Number 1 rating. CALIFORNIA Absentee owner will offer good terms. ness. Screen Gems Inc. also owns Fast growing market. one-third of WOLE -TV. Station, on chan- $150,000 nel 12, covers Mayaguez and Aguadilla as well as Arecibo. Top -rated in excellent 3- station market. MIDWEST APPROVED The following transfers Excellent profit record. Absentee owner of station interests were among those now looking at larger markets. Excel- approved by the FCC last week (for lent for owner- operator. Terms. $200,000 other commission activities see FOR THE RECORD, page 93). WBRY Waterbury, Sold Well- established full -time operation. Conn.: by ROCKY MOUNTAIN Gustav Nathanson and associates to a Steady profit and cash -flow record. 50% group headed by Kenneth A. Wood Jr. of audience. Liberal terms earnings will for $222,826. WBRY is fulltime on amortize. $325,000 1590 kc with 5 kw. KNOW Denver: Sold by Resort Air- lines Corp. (Townsend Growth Co.) to the Trigg- Vaughn group for $570,000. BLACKBURN & Company, Inc. Trigg- Vaughn owns or controls KROD- RADIO TV CATV NEWSPAPER BROKERS AM-TV El Paso, KOSA -AM -TV Odessa, both Texas; KRNO San Bernardino, NEGOTIATIONS FINANCING APPRAISALS Calif.; and KVn -TV Amarillo, Tex. (re- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS cently sold to John B. Walton Jr. for James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph $1.25 million [BROADCASTING, Aug. Jack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Joseph M. Sitrick Hub Jackson John G. Williams Bank of Amer. Bldg. 12]). Jack C. Vaughn also owns a RCA Building 333 N. Michigan Ave. 1102 Healey Bldg. 9465 Wilshire Blvd. community antenna system in Tyler, FEderal 3 -9210 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. Financial 6 -6460 CRestview 4 -8151 Tex. KHOW operates fulltime on 630 kc with 5 kw.

68 (THE MEDIA) BROADCASTING, August 19, 1963 transmitter site. WAMM used its mobile Internal problems The indoor sport unit at the transmitter while wGMZ, the Flint outlet for the Mid -State FM delay CATV meeting Most of the radio listening dur- Network, patched into the transmitter rescued A planned meeting of community ing the winter of 1962 -63 was its off -air FM network monitor antenna TV systems outside the aegis done, not surprisingly, indoors, from the studios. of the National Community TV As- according to national radio data Offices temporarily were relocated in sociation was postponed last week as released by A. C. Nielsen and Co. space provided by a local church and factions within the industry disagreed Fixing the average amount of WAMM'S accountant. Both equipment on whether there was a move under- listening time by the radio-equip- and studio facilities needed by WOMz way to form a splinter group in op- ped home at 18 hours, 53 minutes were made available by WrBE which is position to NCTA. a week, Nielsen estimated that not on the air during school vacation. The meeting reportedly had been 54% of the listening was done on Both commercial outlets hoped to be called for last Thursday (Aug. 15) in line -cord radios. Portable radios back in their own quarters this week. Washington but Leon Papernow, execu- -both at home and away from home -accounted for 27% of the tive vice president of H & B American Media reports... Corp. and one of the organizers, denied time, and auto radio listening for that there were any plans to form an the remaining 19 %. Hyphenated studios Wrvr(rv) organization outside the NCTA. "There As of September 1962, Nielsen Tampa -St. Petersburg, Fla., with main are no such efforts, no plans or no estimated that 51.7 million U. S. studios in Tampa, has set Aug. 26 as intentions along that line," he said. homes had at least one line -cord the target date for its first show from Mr. Papernow said the meeting will radio, and 36.3 million U. S. its new auxiliary studio in St. Peters- be held early in September to discuss homes had cars with auto radios. burg. The new studio will at first con- problems connected with the FCC's A Nielsen sample of January 1963 centrate on local news, later will origi- moves into regulation of CATV sys- also estimated that 36% of homes nate a wider range of programing. tems. He said the industry cannot equipped with line -cord radios A new regional rely entirely on the NCTA for repre- also owned battery- operated por- New publication sentation Washington tables. weekly general advertising publication, in and that the Sept. 20, it national trade association would be in- SAM, will start in Chicago week by Fred Liv- vited to the meeting. was announced last -publisher. Mr. Livings- A strong NCTA supporter saw the evacuation of an adjacent building ingston, editor Livingston & Associates, pub- planned meeting as an attempt to form housing the studios of both waMz(FM) ton heads and WAMM Flint, two separately owned lic relations firm. Publication's title an anti -NCTA organization of large in the Mid- CATV operators. He pointed out that commercial outlets, requiring them to means "serving advertisers H & B's 20-plus systems withdrew move operations to their combined west," he said. from the national association earlier this year. NCTA has been negotiating with the FCC for several months on the shape of proposed legislation empowering the "Thank you for the nice way FCC to directly regulate CATV systems. The commission currently has you handled the sale" outstanding a rulemaking which would require CATV systems served by Some months ago Hamilton -Landis and Associates exclusively brok- microwave facilities to not duplicate a local station's programing for 30 days ered the sale of KSTB, Breckenridge, Texas. The above was taken and to place the local station on its from an unsolicited letter recently received by Dewitt "Judge" cable. in our Dallas office from the seller of that station M. While this rulemaking is pending, Landis -Hugh the commission has been conditioning McBeath. microwave grants on the acceptance of the conditions. above We immodestly trust that our efforts will someday result in the same NCTA has refused to agree to the 30- day delay on the grounds that a single sort of a letter from you! local station could tie up the programs of all three networks. Unofficially, the FCC is reported ready to adopt the rulemaking with a 7 -10 day delay but NCTA members say this also is un- acceptable to them. /¡ , // Educational FM aids / JJ/I& ASSOCIATES, INC. two commercial outlets John F. Hardesty. President Educational stations long have been NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES on the receiving end of assistance from WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO commercial broadcasters but last week 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. Riverside 8 -1175 EXbrook 2 -5671 a noncommercial public school station EXecutive 3-3456 DElaware 7-2754 in Flint, Mich., WPBE(FM), had a chance RADIO TV CATV NEWSPAPERS to return the favors after a major hotel fire there Aug. 11. J(Ge /4:34 .(7;/ coree b cigeld Fyilo/F ed e- 14 Post -fire demolition Monday forced 69 BROADCASTING, August 19, 1963 I'm PAY TV TO OFFER PUBLIC STOCK Joe West Coast outfit would telecast baseball games Floyd A public offering of stock in a new wxcr(Tv) on channel 18. The Hart- corporation planning to inaugurate pay ford system uses the Zenith Phonevision TV over telephone lines in Los An- method, sending a scrambled signal geles and San Francisco is scheduled to over the air which is decoded by sub- be made public this week. scribers with special attachments to A $22- million stock offering registra- their sets. tion with the Securities & Exchange Scheduled for fall operation is the Commission in Washington is expected Teleglobe system which is also an to be made tomorrow by promoters of over -the -air operation to be established a subscription television service in the in Denver, using the facilities of KCTO- two West Coast cities via telephone (Tv) on channel 2. In the Teleglobe lines. Backers include Lear-Siegler system, the picture is transmitted in Inc., West Coast electronics manufac- the clear, with the audio coming over turer; R. H. Donnelley Corp., major special telephone lines. commercial printer and directory pub- A request from KVUE(Tv) Sacra- lisher; Matthew Fox, whose Skiatron mento, Calif., principal owner Melvyn of America once held a franchise to E. Lucas to try out a pay TV system feecast the San Francisco Giants, and using the dark channel 40 facility was others (BROADCASTING, July 22: CLOSED returned by the FCC last month be- CIRCUIT, July 29). cause of a question regarding financial Aberdeen The principal group will put up $6 feasibility. The Sacramento plan pro- MINN. million for the initial capitalization of posed the sale of stock to raise $379,000 SOUTH Pierre Watertown DAKOTA the pay TV company to be called Sub- (BROADCASTING July 29). Huron scription Television Inc. The major at- Chamberlain traction, it is understood, will be the NAB executive group SIOUX FAILS e telecasting of the Giants and the Los to hold first meeting Angeles Dodgers baseball games. The Valentine two clubs have granted these rights, it The five -man executive committee of NEBRASKA is said. the National Association of Broadcast- Although all concerned were main- ers will hold its first formal meeting taining silence, Arthur Patterson, assist- in Washington this week. The com- ant general manager of the Dodgers, mittee, formed by the NAB board last I CONSIDER MYSELF told BROADCASTING last week: June (BROADCASTING, July 1), consists "The Dodgers have always admitted of William B. Quarton, WMT -TV Cedar A HELLUVA SALESMAN! their interest in closed circuit television. Rapids, Iowa, NAB board chairman; A qualified group now appears to be Ben Strouse, wwDC Washington, radio To prove it, I tackled a market with some 282,000 front doors. The SIOUX FALLS -KELO- serious in obtaining the necessary per- board chairman; Richard Chapin, KFOR LAND market takes in more counties than mission to start in the business of sub- Lincoln, Neb., radio vice chairman; there are states in the U.S.A.-96 counties by scription television. This undertaking James D. Russell KKTv(Tv) Colorado ARB count, even more on the SRDS KELO- has our full support and we Springs, TV chairman, and Glenn Mar- LAND map. are willing to cooperate to offer our baseball games shall Jr., waxr(Tv) Jacksonville, Fla., A market this big is not a one -man selling to this new medium in addition to our TV vice chairman. lob. I've surrounded myself with other live - wires who measure up to my idea of a helluva present broadcasting programs. There Mr. Quarton said the committee has salesman -in television programming and is nothing further we can add until and no formal agenda and probably will product merchandising. unless this latest development becomes discuss most of the major problems A market this big isn't a "lone-station" real." facing the NAB. He said a prominent selling lob either. Nor can it be covered Second Public Offering The Sub- subject will be the future of the posi- piecemeal from unrelated "local- reach" sta- scription Television Inc. public offering tion of radio code authority director tions. will be the second by a pay TV firm. following the resignation last week of Only KELO -LAND TV* gives you a clean Earlier this year, Home Entertainment Robert D. Swezey (see page 66). Some sweep of the market. Only KELO -LAND TV Co., which plans a wired subscription NAB members have questioned whether has built a television medium as big as the market. There just isn't any other time buy to television service in Santa Monica, the position should be continued but match it! Calif., offered 300,000 shares of 50 President LeRoy Collins strongly favors cents par common stock at $10 (BROAD- maintaining it. CBS ABC CASTING, April 8). Last month the com- Executive committee members also pany canceled its contract with Bernard will be brought up to date on plans for M. Kahn & Co., the brokerage firm the NAB fall conference and the associa- which was handling the offering (BROAD- tion's fight against federal government CASTING, July 22). encroachment on broadcasting in sev- /CI; At present there are only two operat- eral areas. At its last meeting, the board '`KELO -tv KOLO -tv KPLO -tv ing pay TV systems in existence. The directed the NAB president and staff to (interconnected) oldest, operating for three years, is the give top priority to "recent proposals International wired for greater government control of Represented nationally by H -R Telemeter system in Toronto. broadcasting." Introduced by John In Minneapolis by Wayne Evans Recently celebrating its Coyle, KVIL Dallas, the resolution di- JOE FLOYD, President first birthday is the only over -the -air system, oper- rected that NAB curtail other less ur- Evans Nord, Executive Vice -Pres. & Gen. Mgr. ated by RKO General in Hartford, gent activities if necessary during the Larry Benison, Vice -Pres. Conn., using the facilities of its owned state of emergency.

70 (THE MEDIA) BROADCASTING, August 19. 1963 GROUP W MEANS HISTORIC PRECEDENT A BROADWAY OPENING ON TELEVISION

This fall television audiences in Boston, Baltimore, Cleveland, Pittsburgh and San Francisco will share with the opening night theatre audience in New York an unprecedented excitement. On opening night, all five stations of Group W- Westinghouse Broad- casting Company -will present a telecast of the William Hammer- stein- Michael Ellis production of "The Advocate," a new play by Robert Noah, starring James Daly. "The Advocate" has been selected by the American National Theatre & Academy for presentation this October at the ANTA Playhouse. For the first time a telecast will coincide with the actual opening of a play on Broadway. Here is an event of major significance to the theatre and to television. It is the result of a joint 1 Al BOSTON WBZ WBZ TV venture without precedent in ]RVLfP NEW YORK WINS BALTIMORE WJZ TV broadcast and theatrical history. PITTSBURGH KDKA KOKA TV CLEVELANNE KYW -TV For GroupP W pparticularly, Y7 is a FORT WAYNE WDWO journey into an exciting area... CHICAGO WIND SAN FRANCISCO KPIX one that represents a new source

of programming for television. WESTINGHOUSE BROADCASTING COMPANY stations, Mr. Berkman said last Thurs- NBC Radio affiliates Rust Craft stations day, "but a couple have been thrown at plan expansion us," he explained. With Mr. Laux on told of network progress the West Coast, he added, "it will be A strengthened sales record and the John J. Laux, operating chief of the easier for us to have the benefit of a injection of new talent in the weekend Rust Craft radio and television stations, first hand report when we are faced Monitor program service on NBC Ra- with headquarters at WSTV Steubenville, with a decision." Mr. Berkman also dio were reported last week as high- offices Ohio, since 1940, is setting up a new stressed that the executive of the lights of an Aug. 10 weekend meeting office in California next month to look Rust Craft stations will remain in of the NBC Radio Affiliates Commit- into the expansion of Rust Craft Broad- Steubenville. "With plane travel so tee and network executives at Carmel, casting to the West Coast. Mr. Laux, easy," he said, "there will be no prob- Calif. executive vice president of the broadcast lem at all for Mr. Laux to return to the Reviewed were sales for the first six properties, will handle his executive home office whenever it's necessary." months of the year, during which, NBC duties from his California office, which Rust Craft stations are wsTV- AM -FM- Radio said, the network hit a high of will be in the Los Angeles area. Tv Steubenville; WRCB -TV Chattanooga; 43.3% of all measured commercial The announcement of the move and WRDW -TV Augusta, Ga.; WBOY -AM -TV time in network radio. News specials Rust Craft expansion plans was made Clarksburg, W. Va.; WPIT -AM -FM Pitts- and "hot line" reports totaled over 126 by Jack N. Berkman, president of Rust burgh; wsoL Tampa, Fla.; WWOL -AM- hours during the period. Craft Broadcasting and vice chairman FM Buffalo, and 40% interest in WVUE- On the talent side, David Wayne has of Rust Craft Greeting Cards Inc., the TV New Orleans. The Clarksburg sta- replaced Mel Allen as host of the Sat- parent company. Rust Craft Greeting tions are being sold to the Fortnightly urday morning segment of Monitor, Cards, with major plants in Dedham, Corp. (Reporter magazine, CATV sys- Mr. Allen now conducting a sports Mass., and Joliet, Ill., has offices and tems) for $950,000. show as part of the weekend service. warehouses in Los Angeles and San The parent company also has greeting Jonathan Winters has been added to Francisco. Mr. Laux in also a vice card plants in Cincinnati, Detroit, New the lineup (Monitor "Comedy Time ") president and director of the parent York, Toronto, Leeds (England), as has Basil Rathbone (Monitor "The- company. Frankfurt am Main (West Germany), ater Time "). There are no negotiations going on at Monaco and Rome. Its executive sales Lyell Bremser, KFAB Omaha, is chair- the present time for the purchase of new offices are in New York. man of the committee which met at the

FINANCIAL REPORTS BEST FIRST MCA's first half HALF AT CBS A financial statement issued by MCA Net income up $4.7 million as all Inc. board chairman Jules C. Stein last divisions week showed consolidated net earnings with exception of international, show gains by MCA in the first half of 1963 up $558,000 over the first six months of A bright financial report issued by in Argentina due to political instability. 1962. The first -half report includes the CBS last week called the first half of Six months ended June 29: company's interest in Decca Records 1963 the best in the company's history. 1963 1962 earnings. A stockholders' report from Board Earned Six months ended June 30: Chairman William S. Paley and Presi- per share $ 2.11 $ 1.59 dent Frank Stanton showed net income Net sales 273,276,969.00 253,135,149.00 1963 1962 Cost of sales 177,369,664.00 170,425,427.00 Earned per share for the six months up $4,782,297 over Selling, general after preferred the 1962 first half. Not included in and adminis- dividends $ 1.45 $ 1.38 trative Consolidated reported income is a net gain of $1,- expenses 56,845,920.00 52,215,119.00 net earnings 7,189,000.00 6,631,000.00 499,014 from disposition of real estate. Operating Common shares outstanding 4,538,770 Leading income 39,061,385.00 30,494,603.00 4,519,603 the list of gains over the Other income 3,770,381.00 2,921,345.00 *Exclusive of nonrecurring item of $0.46 period was revenue from CBS -TV sales Other deductions 2,096,749.00 1,475,228.00 per share. which were said to be substantially Income before above last year's record -breaking first income taxes 40,735,017.00 31,940,720.00 Universal Pictures Corp. Income taxes 21,365,000.00 17,353,000.00 half. Income figures by division were Net income 19,370,017.00 14,587,720.00 A decline not available in the report. in net earnings of over $1 million was noted by Sales for the CBS owned TV stations Universal Pic- Walt Disney Productions tures Inc. for the 26 -week period division also were reported well above ending June 29, as compared to figures last year's first half. Radio network Film and television revenues received for a similar period last year. sales for the year to date, combined by Walt Disney Productions for the The company's reported figures for with current orders, are said to exceed first nine months of this year were up 1962, due to a change in the fiscal by more than one -third the network's by $1,516,194, it was announced last accounting period, contain earnings for revenues for all of 1962 (CLOSED CIR- week. The increase was attributed the first 25 weeks of the year, CUIT, July 8). ending primarily to the syndication of the June 23. The report: Columbia Records division had six Mickey Mouse Club programs. month sales figures approximating Nine months ended 1963 1962 last June 29: Net earnings per share year's first half. after dividends on 1963 1962 The preferred stock $ 2.94 $ 3.99 only division with revenues re- Earned per share* $ 2 .58 $ 2.06 Consolidated net ported below those of last year's first Gross income 53,709,831 .00 49,716,429.00 operating earnings 2,566,520.00 3,567,570.00 Net profit 4,453,692 .00 3,452,223.00 Shares of common half was CBS International. The drop Based on 1,725,049 shares as of June 29, stock outstanding here was attributed to the loss of sales compared to 1,674.804 at the same time last excluding shares in year. company treasury 861,351 881,270 72 BROADCASTING, August 19, 1963 Highlands Inn in Carmel. Top NBC Radio executives, including William K. McDaniel, president, were in attendance at the meeting. McLendon's WYSL joining ABC Radio WYSL Buffalo, the first McLendon Corp. station to affiliate with a radio network, will join ABC Radio Sept. 1, station and network officials announced last week. Robert R. Pauley, ABC Radio president, hailed the step as having "great significance to the entire radio industry in that a station representing the No. 1 independent group in the country has become a network affiliate." Gordon B. McLendon, president of the McLendon Corp., who was joined On hand for the announcement were casting- Paramount Theatres, and Mr in the announcement by Chairman (I to r) Mr. Pau ley; Leonard H. Gold - McLendon. Affiliation is effective B. R. McLendon, said at a reception enson, president of American Broad - Sept. 1. for advertisers and newsmen in Buffalo that there were three reasons for the Radio's sports coverage, supplementing and 250 w nighttime on 1400 kc. Other move: Both the news reporting of ABC the station's and "the adult programing McLendon stations are KLIF Dallas, News and the entertainment values of policy" and aggressive nature of the KILT Houston, KTSA San Antonio, KABL Flair Reports for the "abnormally high" network. Oakland -San Francisco, and WYNR Chi- calibre of WSYL's adult audience; ABC WYSL operates with 1 kw daytime cago.

TTC earnings fall National General Corp. Ampex registers in half -year report National General Corp. plan to start record 1st quarter Transcontinent Television Corp. re- big screen theater TV in color using ported its revenues and net income for a new General Electric projector next Introduction of six new products, the half -year last week. year is making steady progress, the including a fully transistorized medium Six months ended June 30: company said last week in issuing its priced Videotape television recorder, six month earnings statement. NGC VR -1100, helped Ampex Corp. to set 1963 1962 owns 38% of National Telefilm Asso- new first- quarter records for sales, Earned per share $ 0.42 $ 0.49 Broadcasting and ciates, five community antenna syst- earnings and order backlogs in the other revenues, well of mo- less agency tems as as a chain theaters, three months ended July 31, first commissions 7,996,391.00 7,879.380.00 bile rental service and a fruit packing quarter of Ampex's fiscal 1964. New Total expenses 6,456,642.00 5,900,440.00 Operating, selling company. orders for the quarter amounted to and administrative 5,738,110.00 5,179,148.00 39 weeks ended 25: $26,307,000, second highest level of Depreciation 454,784.00 419,402.00 June any quarter in Ampex history, result- Interest 263,748.00 301,890.00 1963 1962 Income before federal ing in a current backlog of $40,810,000, income taxes 1,539,749.00 1,978,940.00 Earned Provision for federal per share $ 0.65 $ 0.47 up 8% from $37,916,000 at the begin- income tax 784,000.00 1,106,000.00 Total income 35,005,832.00 33,438,567.00 ning of the quarter and up 22% from Net income 755,749.00 872,940.00 Operating earnings 2,156,342.00 1,570,995.00 $33,600,000 in the first quarter of last Based on 3,313,363 shares as of June 25. year. Oak Manufacturing Co. Excludes nonrecurring gain of $637,876. Commenting on the first quarter re- Oak Manufacturing Co., maker of sults, William E. Roberts, Ampex presi- UHF tuners among other products, de- Gross Telecasting shows dent, noted that "our substantial invest- clared a regular quarterly dividend of ment in research and development con- increase in net income tinues result in very satisfactory re- 71/2 cents a share, payable Sept. 16 to to stockholders of record Sept. 3. Dividends of $190,000 have been turns. This year we will expend more Six months ended June 30: paid by Gross Telecasting Inc., Lansing, than $9 million for company sponsored Mich., in the first six months of 1963, research and development, from which 1963 1962 (loss) the company reported in announcing there will be a continuous flow of in- Earned half -year financial figures last week. teresting and profitable new products." per share $ 0.74 $ 0.95 The company report for six months Three months ended July 31: Net sales 19,999,283.00 15,769,956.00 Income from ended June 30: 1963 1962 1,091,154.00 1,132,306.00 Earned per share $ 0.12 0.11 operations Sales 23,413,000.00 $ 21,513,000.00 Other income, net (14,663.00) 130,712.00 1963 1962 Net income before Income before Operating revenue $1,315,607 $1,145,517 1,795,000.00 1,483,000.00 1,076,491.00 1,263,018.00 taxes income taxes Costs and expenses 688,600 626,266 Net earnings after Provision for taxes 993,000.00 878,000.00 income taxes 571,000.00 642,450.00 Other income 79,529 71,062 Net income 505,491.00 620,568.00 Provision for federal *Based on 7,827,282 shares outstanding Based on 687,074 shares as of June 30 and income tax 361,899 301,463 July 31, 1963, and 7,798,757 shares outstand- 655,794 shares as of same date last year. Net income 344,637 288,850 ing, July 31, 1962.

BROADCASTING, August 19, 1963 73 GOVERNMENT ment Information Subcommittee mailed HARRIS MAY INVESTIGATE COMSAT out detailed questionnaires to 117 federal agencies in an atempt to learn how Want's to know what's been going on in past year much they spend on information activities and what they do about helping the A congressman who has done his working toward making a stock offering public get "necessary" information. share of scrutinizing broadcasting is as soon as such action becomes prac- The questions fall into four categor- preparing an investigation and possible ticable (BROADCASTING, Aug. 12). ies: public and congressional informa- public hearing on where the U.S. stands Chairman Henry prodded Comsat with tion, classification of security informa- in the development of a commercial a letter late in July which implied that tion and practices of special commis- space communications system by a gov- the company was moving slowly and sions and boards in providing informa- nernment- chartered private monopoly. that its incorporators were making tion about decisions and rulings. Representative Oren Harris (D- decisions which ought to be handled Last week's subcommittee action Ark.), chairman of the House Com- by directors elected by stockholders. apparently grew in part from a request merce Committee, has asked the Com- Only two weeks ago a group of sena- made in June 1962 by Representative munications Satellite Corp. and five tors which has been fighting the corpor- George Meader (R- Mich.), a sub- government agencies having responsi- ation since passage of its establishing committee member who asked Repre- bility in this field to explain what they legislation failed to write new, stif- sentative John E. Moss (D- Calif.), have been doing about developing an fer reimbursement requirements into chairman, to conduct "an investigation operational system since approval of the NASA's 1964 budget (BROADCASTING, of the publicity, publication and propa- Communications Satellite Act last sum- Aug. 12). The group, led by the late ganda activities of agencies of the feder- mer. Senator Estes Kefauver (D- Tenn.) (see al government." Noting that the govern- Noting that Aug. 28 marks the first page 92), argued that Comsat, being a ment's information activities would anniversary of the satellite law, Repre- monopoly, would be the sole beneficiary seem to be "enormously costly" and sentative Harris explained that his com- of almost $44 million in research that an estimate of its extent would be mittee is required by statute to exer- planned by the NASA. The agency's valuable, Representative Meader said cise legislative oversight on the act, $5.5 billion authorization bill was passed the study should assess "the importance Public Law 87 -624. Aug. 9 with a modified version of the of these activities in shaping public It was learned last week that Rep- reimbursement provision: Comsat would opinion and influencing legislative and resentative Harris has written to these have to pay for "exclusive" benefits national policies." agencies and the corporation: the FCC, from the NASA research and develop- He also pointed out that "it is possible the National Aeronautics and Space ment program. by releasing a partial, distorted or Administration, the State Department, A House -Senate conference group slanted account to make an impact upon Department of Justice and the office was to work out minor differences be- public and congressional opinion total- of the telecommunications advisor to tween two versions of the 1964 NASA ly different from the impact which the President. authorization now passed by both would result from accurate and com- His interest, he explained, was in houses of Congress. plete information on the subject." three areas: Representative Dante B. Fascell (D- I. Economic and technical aspects Information wanted Fla.), another subcommittee member, of developing a workable system. on introduced a freedom of information 2. Negotiations with foreign nations. information given bill (HR 8046) last week as a com- 3. The issuance of stock by the A congressman and a House sub- panion to a Senate bill (S 1666) intro- corporation. committee opened new and separate duced by Senator Edward V. Long (D- Leo D. Welch, Comsat chairman, attacks on access to information in MO.) (BROADCASTING, June 10). wrote FCC Chairman E. William Henry government agencies last week. The legislation would invalidate any two weeks ago that the company was The Foreign Operations and Govern- law or agency ruling or procedure not published in the Federal Register or not indexed in a listing of opinions, orders rules or statements made available to The senator had bad memories of the night before the public. Agencies would have to publicize Tennessee broadcasters who went said that he thought Chairman how their records may be inspected. Votes to Washington to ask the state con- Henry's proposal would infringe on of individual members in gressional delegation to oppose pro- private property. Senator Gore, all proceeding would also be made public. posed FCC rules limiting commer- countered with a statement that "the cial time got little sympathy from space over which television signals Washington UHF granted Senator Albert Gore (D-Tenn.). are sent is not private property." Senator Gore told the broad- F. C. Sowell, chairman of the The FCC last week granted an ap- casters he went along with FCC government affairs committee of the plication by Capital Broadcasting Co. Chairman E. William Henry, who Tennessee Association of Broad- for a new television station on channel favors a limitation. The senator casters, said last week that the or- 20 in Washington, dismissing a com- said that the night before he met ganization was "going all out" to peting request for the channel by Auto- with the group he had to sit through block Chairman Henry's proposal. mated Electronics Inc., which wanted "six or seven minutes of commer- In comments on the proposed to locate the station in Arlington, Va., cials to get only two or three min- rulemaking filed with the FCC, the adjacent to Washington. In return for utes of news" on a Washington tele- association asked whether the com- withdrawing its application, Automated vision station. mission intended to sacrifice con- was paid $2,500 by Capital for out -of- The broadcasters were given a stitutional freedom for the improve- pocket expenses. Part owner of warmer the welcome by Representative ment of public entertainment (see new station is Milton Grant, Washing- W. E. (Bill) Brock (R- Tenn.), who page 78). ton broadcast personality (see FOR Tira RECORD, page 93).

74 BROADCASTING, August 19, 1963 PETOS

IMPACT

MAGE

IMAGE IS A LOOKING GLASS WORD

Webster says " . . . a mental representation . . . a symbol." It's our representation of ourselves to loyal and responsive viewers as an informative and entertaining Exclusive Notionol Representatives - Peters, Griffin, Woodward, Inc. neighbor. It is WOC -TV's constant DAVENPORT, IOWA aim to be a respected member of THE QUINT CITIES - a fine community by always pro- DAVENPORT BETTENDORF ROCK ISLAND MOLINE EAST MOLINE viding responsible programming.

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BROADCASTING, August 19, 1963 75 of importance. M'LENDON DEFENDS WYNR PROGRAMING McLendon quoted from the FCC investigators' notes which quoted Mrs. Tells FCC that changes were decided after the sale Hinzman as saying "I don't think foreign- language programing was ever al- The McLendon Corp. didn't decide decisions for the group's stations, was luded to in our conversations with Mc- to change the programing of WYNR not present at the purchase negotiations, Lendon. We were all thinking of Ne- Chicago until after it acquired the sta- the company said. At that time he was gro as our primary prod- tion (then wces), and thus it didn't the Chicago area for programing busy surveying uct." These statements, McLendon misrepresent its proposed programing. ideas, had made no specific deci- but added, are inconsistent with the com- The evidence revealed at the hearing on on programing. sions mission's report which indicated that the matter proves this point, the com- Although the company had made no she had said the McLendons were pany said in its "sugggested conclu- plans for changes, during the sale ne- thinking of discontinuing the foreign sions" submitted to the FCC last week. gotiations rumors in Chicago started language broadcasts. The fact that the programing of that the programing and personnel McLendon pointed out that the por- WYNR did change would change under the McLendon abruptly after the tion of the interview which was quoted McLendon group acquired the facility group. The former owners, Mrs. Eliza- above was the only substantial part of caused Representative Roman C. Pucin- beth Hinzman and her brother, Dr. the interview that was not included in ski (D -Ill.) to seek an order from the John Dyer, became worried that the the investigators' report. To credit the commission requesting WYNR to rumors would injure the business of show statement, the commission would find cause why its license should not be re- WOES and asked Gordon McLendon to it "necessary, in view of later evidence, voked. The commission acted last Janu- issue a press release to the effect that to indict both Dr. Dyer and Mrs. Hinz - ary by ordering an investigation to there were no changes planned, which man as members of a pervading con- determine if McLendon had been honest he did on Aug. 22, 1961, the company spiracy to deceive not only the commis- in its program proposals for WYNR said. sion, but also every single person who (BROADCASTING, Jan. 28). When the rumors persisted, the firm ever did business with WGES," the Representative Pucinski, took more steps ... whose said, Mr. McLendon company said. However, McLendon mother had long conducted a program to discount them and at no time were said, this is hardly likely in view of the in Polish on WOES, was incensed over discussed. any alterations letters of concern they sent to Gordon WYNR'S increase of its 80 -85% Negro What Was Missing McLendon McLendon in an effort to put an end oriented programing to 100 %. The Corp. said the report written by FCC to rumors of a format change. commission, at the time it ordered the investigators about their interview with McLendon noted that in any case it investigation, noted that McLendon had Mrs. Hinzman failed to include her was likely that WGES was soon to be- proposed to keep some 32 hours weekly statement that there had been no dis- come all -Negro oriented. It said that of German, Italian and Polish language cussion of changing the WGES format. when Mrs. Hinzman and Dr. Dyer programs. testified at the hear- Mrs. Hinzman bought the station in 1946 it was almost Only Vaguely McLendon told the ing held in Chicago that she had been all foreign -language programed, but commission that during the negotiations reluctant to sign the statement presented that in August 1963 it had become as for WGES the future program plans for to her by the investigators because of much as 85% Negro programed. The the station were mentioned only vague- factual errors (BROADCASTING, April 15). change to a Negro format was a definite ly whenever the question arose. Gordon However, she was assured that she said, effort on the part of the licensee, Mc- McLendon, who handles programing the document was not of a great deal Lendon said. A Rigid Policy McLendon noted that many factors lead to its decision to do away with the foreign -language broadcasts. Primary among them was the brokerage plan under which time for them had been sold. Brokers were sold time on a flat rate basis which they in turn sold for whatever price they could. McLendon policy has never allowed such a practice, the company said, and it dictated the discontinuance of such contracts. McLendon said that at no time during negotiations for WGES did it become aware that the practice of brokerage was used, that references had always been to bulk time sales or similar terms. McLendon told the commission that when it surveyed the area for program- Keystone day in Washington ing ideas the company found that it could better serve Chicago if WYNR Listening to talk about the Com- general manager of the radio -TV di- were all -Negro programed, but this was monwealth of Pennsylvania last week vision, Triangle Publications Inc. The after the grant from the commission were some Keystone State figures: occasion was a Triangle Stations' had been obtained. The time just prior (I -r) Representative Joseph M. Mc- reception in Washington honoring to the grant was taken up by engineer- Dade (R -Pa.); John Stilli Jr., gen- Anne Blair, its Washington news ing problems arising from the renewal eral manager, WFBG -AM -FM Altoona; correspondent, who is the new presi- application for WOES, McLendon said. Senator Hugh D. Scott (R -Pa.) and dent of the American Newspaper The surveys which were made indi- Roger W. Clipp, vice president and Women's Club. cated that Chicago Negroes considered most of the programing aimed at them

76 (GOVERNMENT) BROADCASTING, August 19, 1963. to be "Uncle Tom." Mr. McLendon also concluded that there was a lack of good New Pentagon on news for the Negro community of Chi- policy TV and motion pictures cago. He found the existing programs The Department of Defense is The revision, expected to be issued over wGES to be distasteful, the music coming up with an updated policy soon, requires greater justification of a poor quality and the announcing on the cooperation it will provide for the use of troops and other as- "illiterate." for motion picture films and there sistance by the military in motion Mr. McLendon had also become con- will be a section on TV in it. picture productions, and also insists vinced that Chicago needed a first radio The policy directive, first issued on more details on how they are to station to program fulltime to Negro in 1954, was the subject of a special be used. audience. meeting last week at the Pentagon Meeting with Mr. Sylvester and McLendon called the commission's between Arthur Sylvester, defense his staff were the following: Charles attention to the findings that Commis- under secretary for public affairs, Boren, Association of Motion Pic- sioner Robert E. Lee made at the and delegates of the major motion ture Producers; Milton Lipsner, Al- Chicago television programing hearing picture producers. No television rep- lied Artists; J. Raymond Bell and held in Chicago in March and April resentatives were present, although Gordon Stulberg, Columbia Pictures; 1962. Commissioner Lee concluded most of the producing companies Orville Crouch and Howard W. Hor- that the Negro audience was not ade- have TV subsidiaries or do TV work. ton, MGM; Robert Denton, Para- quately served. The company said that Earlier in the year, it was ex- mount; Frank H. Ferguson and Ellen there is plenty of foreign language plained by Donald Baruch, chief of McDonnell, 20th Century-Fox; Ed- broadcasting in Chicago. the department's motion picture di- win Bigley, United Artists; Marshall McLendon also told the commission vision, a meeting took place in Holly- Green and John Horton, Universal that at all times the company was wood with motion picture film pro- Pictures; Bill L. candid Hendricks, Warner with commission investigators ducers and representatives of the Bros., and Ken Clark, Motion Pic- and to agency inquiries. Mr. McLendon Alliance of TV Producers. ture Association of America. really didn't have prior knowledge of the brokerage contracts, and the FCC should determine if its investigators took proper note of the fact, the com- Bar warned of agencies' power grab pany said. The revised format for WYNR was an attempt to better serve HENRY, LOEVINGER, LEE SPEAK AT ABA CONVENTION the community, it added. Other Problems WYNR's licensee Although the American Bar Associa- gauged study of the organizational was also faced with defending its pro- tion was instrumental in obtaining pas- framework of the U. S. international motional tactics. The commission said sage of the Administrative Procedure communication services and suggested that there had been complaints that Act of 1946 to help contain the federal that the international record (telegraph, treasure hunts and other promotional administrative agencies, alarm was facsimile) carriers be equipped to pro- contests had caused damage to public voiced at ABA's convention in Chicago vide broadband services capable of property and that a "Mystery Phone" last week that agency growth and pow- mixed voice and record traffic use. contest annoyed private citizens. er are getting still further out of bounds. Commissioner Lee Loevinger dis- McLendon denied that any real dam- No agency was singled out however. cussed computer problems in the legal age had been done and that, as it had The warning was given by Sylvester field before ABA's special committee on in the past when it held a treasure hunt, C. Smith Jr., retiring president of the electronic data retrieval. Commission- WYNR took repeated caution that no ill ABA, before the opening assembly of er Robert E. Lee outlined UHF -VHF would come of it. For instance, the the annual meeting which was attend- television allocation progress before a company said, it actually hid four ed by some 15,000 of the nation's law- bar public relations institute (BROAD- separate treasures in distant caches so yers and judges. Several members of CASTING, Aug. 12). that large crowds would not gather in the FCC, Federal Trade Commission Silver To Gold CBS was presented one place and that the Chicago park and other government agencies were the ABA "Gold Gavel" award for hav- officials were satisfied with the station's among the more than 300 officials and ing won the bar group's "Silver Gavel" repeated broadcasts urging participants others who addressed the convention award three times, the third being this to respect regulations and property. on a host of subjects, but none had year for the CBS News division's two - McLendon said that the "Mystery occasion to answer the issue. part TV documentary "Storm Over the Phone" contest in actuality caused little "There is every indication that the Supreme Court." The documentary trouble and that where this did occur, federal administrative agencies are was part of the CBS Reports series. WYNR broadcast appeals to cease this again reaching out for power, extend- A Silver Gavel also was presented to harassment. WYNR broadcast telephone ing their jurisdiction beyond the intend- NBC for the drama "The Judge" which numbers that were repeatedly harassed ed delegation granted by the Congress," was a part of the NBC -TV Sam Ben- by callers. Mr. Smith said. "I have grave doubt edict series. Two radio stations also McLendon defended its "School that the top executive leaders or the won Silver Gavels from ABA: WMAQ Spirit" signature contest by citing the leaders in the Congress are fully aware Chicago and KYW Cleveland. Certifi- praise WYNR received for the way it of these grasps for power." cates of merit went to WJBK -TV Detroit handled the contest and the dances that E. William Henry, FCC chairman, and wt.w Cincinnati. were given to the winning schools. Both explored satellite communication prog- Actor E. G. Marshall, who portrays school- and juvenile authorities were ress and problems in a talk before the Lawrence Preston in the CBS-TV series quoted as saying that there was nothing ABA standing committee on communi- The Defenders, told ABA's section on harmful about the promotion. cations. He pointed to the growing in- family law that TV has reunited the McLendon concluded that the com- ternational communications needs which American family and comprises "one mission's investigation has shown the require full development of a commu- of the few areas of common experience company to be a "responsible and re- nication satellite system in addition to shared on a day -to -day basis." He noted spected licensee" and that there is no existing and proposed earth facilities. that TV also has served to upgrade the basis for continuing the proceeding. Mr. Henry urged a prompt, broad- nation's folk heroes and has given new

BROADCASTING, August 19, 1903 77 status to scientists, policemen, teachers, House passes etc., through portrayal in entertainment Deductible tax booklet programs. D.C. bill Mass Criticism TV and other mass The Internal Revenue Service obscenity media as well as advertising in general announced last week that a book- The House passed and sent to the came in for some critical comment dur- let on deductible travel, enter- Senate Monday (Aug. 12) a contro- ing talks on teen -age marriages before tainment and gift expenses now versial omnibus crime bill for the Dis- an ABA affiliate group, the National is available from the Government trict of Columbia that includes a section Association of Women Lawyers. Sev- Printing Office, Washington 25. on indecency which could affect all eral times speakers cited overemphasis The booklet, "Questions and communications media. of sex and other materialistic values in Answers for the Businessman," The bill, HR 7525, will be given a the mass media as contributing factors explains in nonlegal terns the public hearing before the Senate Dis- to the growing teen -age problems. new IRS regulations which be- trict Committee, but probably not until The legal field of defamation by came effective in July. Single some time after Labor Day, it was broadcast is explored in an article in copy price is 5 cents with a 25% learned last week. the August issue of the American Bar discount on quantities of 100 or House opponents said the bill incor- Association Journal distributed at the more. porates prior censorship, is unconstitu- meeting. The author, New York law- tional and "combines in one bill many yer Herbert J. Korbel, calls for a fed- of the worst conceptions of law en- eral statute on defamation by radio or way had deteriorated to the point where forcement and morals ... sponsored in TV with a rule of "absolute liability" an individual's enjoyment is more im- many years." for the broadcaster. A uniform federal portant than basic rights. The indecency section, a reworked law, he contends, would replace the The Public As Regulator TAB version of an indecency bill which was patchwork of state laws. said the broadcast station that is en- vetoed by President Kennedy last year Absolute liability, Mr. Korbel wrote, joyed by the public will be the station (BROADCASTING, Oct. 22, 1962), would is "social insurance" and imposes the to succeed and that the station will fail permit temporary restraining orders loss on the person "who is in the best to succeed to the degree the public against broadcast, exhibition or publica- position to distribute it." The broad- disapproves of it. The public pressure tion of indecent or lewd material and caster would bear the loss only initially, is a strong regulator, the association said. would authorize police to seize equip- though, he noted, since the broadcaster The association said that if the code ment without a hearing. would have insurance, and the premi- is adopted as a rule the next "logical" Proponents said the bill is aimed at um cost would be passed along to spon- step would be for the commission to "a thriving traffic in indecent and ob- sors and by them in turn to the general regulate the amount of news coverage scene literature and materials within public. as well as commercial time. the District of Columbia." It is an The proposed rules would destroy the effort to modernize the District's ob- Tennessee broadcasters laissez faire under which the economy scenity laws by covering electronic me- and the broadcast industry have devel- dia, said Representative John Dowdy, oppose FCC time limit oped, TAB said. Any attempts to im- prime mover and author of the section. The Senate committee has requested The Tennessee Association prove the quality of programing should of Broad- interested government agencies to pre- casters last week not be made by curtailing business free- attacked the FCC for pare comments on the bill, however the proposing dom, it added. what it called the sacrifice of Justice Department, Bureau of Budget constitutional The rules, if adopted, would force the freedoms to improve the and the D.C. Corporation Counsel al- quality of entertainment on radio and commercial rates to increase and could injure the small businessman. ready are on record in opposition to television stations. The many sections commission would then have of the legislation. TAB ire was directed at the com- to set Representative Dowdy has said the mission's maximum rates so that every one could proposed rulemaking to adopt bill is intended as a model for other the National afford to advertise, the association said. Association of Broadcast- communities (BROADCASTING, Aug. 12). ers' radio and television code commer- The final result of this cycle would be cial time standards as its own rules the injury of some broadcasters because Uniform time bill (BROADCASTING, May 20). of competition, ultimately forcing them TAB said that the commission lacks out of business. sent back to committee the legal power to adopt the NAB code. TAB told the commission that the A bill to establish uniform time stand- Congress granted it the right to control variables of markets and station opera- ards was sent back to the Senate Com- the traffic of common carriers, but not tions would make it "difficult if not merce Committee for reconsideration broadcasters, it said. There is no fear impossible" to formulate a single stand- Wednesday (Aug. 14). of monopolizing a service because ard. If the commission allowed for ex- The legislation, a compromise version broadcasters are not paid by the public ceptions to fit every region the result of several time bills, was reported favor- they serve, it said. would be a great complexity of admini- ably in June (BROADCASTING, June 17), The association said the rulemaking strative problems. The only alterna- but the Senate leadership apparently proposes a new kind of censorship - tive would be to handle each station found it unsatisfactory and sent it back. "Not what you can say, but how much on a case -by -case basis. Usually this means it failed to please the you can say." The proposed limitations In conclusion the association said that Democratic Policy Committee, headed on the freedom of speech of broadcast- presently there are three sources regu- by Senator Mike Mansfield (D- Mont.). ers is not designed to protect the welfare lating broadcast commercials: the NAB The bill, S 1033, would establish new of the public, TAB said. code, which to an extent even regu- time zones and provide uniformity in TAB said that it would seem the rules lates nonsubscribers; the FCC studies daylight saving time. Federally regulated have been proposed to increase the pub- of the amount of commercial time business, such as broadcasting, would be lic's enjoyment. "Are inroads on con- logged at license renewal time, and the required to abide by federal time. stitutional freedom to be predicted upon public disapproval of over- commercial- A proposal rejected by the Commerce a vague standard equated to an individ- ized stations. If this is not enough, a Committee in June would have required ual's assumed enjoyment ?" it asked. rule adopting the NAB code won't help, all business, even intrastate, to go by the TAB further asked if the democratic TAB said. national time standards.

78 (GOVERNMENT) BROADCASTING, August 19, 1963 Evansville, Indiana is the hub of a tri -state market of more than $1.76 billion in income. It is also the home of...

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BLAIR TELEVISION, BTA Division, as its exclusive national representative and adds its selling power to the list of dynamic stations represented by Blair Television.

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BROADCASTING, August 19, 1963 79 Television's worldwide role as a political tool

TV has played an increasingly im- power. President Charles de Gaulle but programs stress the success of portant role in American politics, of France has selected TV as his Communism. but the medium's power is by no "chosen means of communication In last spring's Italian elections, means restricted to the United with the nation," the magazine said. the "Christian Democrats seemed, States. Newsweek magazine's Aug. During two separate crises, "de on TV, the most stiff of all parties. 19 issue contains an around -the- Gaulle's words were virtually the [Their] plurality dropped, and many world wrapup of the political role only things standing between order people credit TV with helping them of television, which, the article and civil war." Order, with the de- lose the votes. The recent surge of claims, "has blossomed into a super cided help of TV, prevailed. Italy's Communist Party has also weapon in the world's political The West German government, been traced to TV," which carries arsenal." the report said, bears its recent his- its message to sections of the pop- In Iraq last February, for instance, tory in mind and tries to play down ulace previously remote from their a children's show telecasting a personalities in its political broad- propaganda. Mickey Mouse film was interrupted casts. Many of its shows are picked "The medium has, in, fact, altered

by a picture of "the mangled face of up in East Germany, where politics the art of politicking. . . . It hurts Abdul Karim Kassem, until that are painted an unrelieved Red. the orator and helps the personality," morning the revolutionary leader of Newsweek said that in Russia Newsweek said, and England is a Iraq." Rumors that the ex- political "TV, politically, is a cut -and -dried prime example. "The Labor Party leader was still alive were effectively affair. Khrushchev speaks between has embraced television" rather than scotched. three and five times a year, but other print to speak to the people, and The Middle East is an extreme party bigwigs are seldom on TV." many British politicians fear the example, the article said, but virtu- In Red China, a set -scarce nation, prospect of televised House of Com- ally every country with television "the party values TV highly. The mons debates, as they fear person- facilities recognizes the medium's leaders themselves seldom appear," alities will be emphasized.

qualifications, but he had failed to do Raises recommended for government leaders so. The charge that the commission WOULD never intended to make a grant is FCC COMMISSIONERS GET $35,000 ANNUALLY supported by no evidence, the bureau FCC commissioners would have their for every year of service with a three - said. It recommended dismissal with salaries raised to $35,000 yearly, with month ceiling; that they receive $50 a prejudice for failure to prosecute. the chairman to receive $40,000, under day for official travel. The bureau put the blame for the proposals submitted to President Ken- In addition to Mr. Randall, members slowness with which Mr. Ross's appli- nedy by a special advisory panel on of the committee were: General Omar cation progressed not with the com- federal salary systems. The group is Bradley, retired; John J. Corson, Prince- mission, but with the applicant. headed by Clarence B. Randall, former ton University; Marion B. Folsom, East- board chairman of Inland Steel Co. man Kodak Co.; Theodore V. Houser, Questionnaires sent The committee's report was made Sears, Roebuck Co. (retired); Robert public last week at the same time that A. Lovett, Brown Bros.- Harriman; for emergency radio Civil Service Commission Chairman George Meany, AFL -CIO; Don K. All standard broadcast stations will John W. Macy advocated pay raises for Price, Harvard University; Robert be receiving a questionnaire this week federal government employes before the Ramspeck, former member of Congress from the FCC's Office of Emergency House Post Office and Civil Service from Georgia; Stanley F. Reed, retired Communications which asks for infor- Committee. associate justice of the Supreme Court, mation on facilities. The answers may FCC commissioners now receive and Sydney Stein Jr., Stein, Roe & have a bearing on how quickly a sta- $20,000 yearly, with the chairman re- Farnham. tion may receive a national defense ceiving $500 extra. emergency authorization, making it a The Randall report urges a revision FCC complies with Ross part of the Emergency Broadcast Sys- of executive pay scales to bring them request tem (EBS). more in line with emoluments paid by for dismissal The answers will be correlated with private industry and state and local William L. Ross, disillusioned ap- requirements being drawn up by the governments. Included are suggestions plicant for a new AM station in River- Office of Civil Defense, and early next that cabinet officers be raised to $50,- ton, Wyo., was granted his request for year it is expected that county, state 000 yearly (from $25,000); justices of dismissal of his application by the FCC and regional civil defense units will be the U. S. Supreme Court, $60,000 last week with prejudice. -but "married" to similar broadcast (from $35,000); speaker and Vice Mr. Ross requested the dismissal stations for local and national President, $60,000 with allowances of charging that the commission had information in the event of a war or emergency period. $15,000 (from $35,000 and $10,000), never planned to grant his application and members of Congress, $35,000 which had been on file for three years The new EBS, successor to Conelrad, with $5,000 tax deductible (from $22,- (BROADCASTING, July 22). Mr. Ross went into effect Aug. 5. It is planned 500). warned other businessmen to beware to permit all radio stations to remain The group also recommended among lest they find themselves operating for on the air in the event of an emergency. other things that presidential appointees the government rather than themselves. Broadcasters who are volunteering be reimbursed for the expense of mov- The FCC's Broadcast Bureau last for EBS are being asked to delay their ing to Washington and returning to week disagreed with Mr. Ross's opinion. applications until the end of the year their homes, that they receive "sever- The bureau said he had been afforded when the civil defense requirements ance" pay equal to one month's salary every opportunity to show his financial will be known.

80 (GOVERNMENT) BROADCASTING, August 19, 1963 You're checked out on $892 million in retail sales when you add it up like this Or when WJRT adds it up for you. metropolitan area alone has the wherewithal for an annual $892 million worth of cars, refrigerators, For, you see, when we turn our transmitter on, cleansers, drugs and what- have -you. Flint, Saginaw and Bay City come together as the 37th metropolitan television market. Sound good? A Harrington, Righter and Parsons man will not only happily tell you more about A market, indeed, that spends $4,527 a year per FLINTSAGINAWBAYCITY -he'll tell you the best way household on retail sales -or about $275 more per of selling it, too: WJRT /Channel 12 /ABC Primary/ year than the national average. And a market whose Division: The Goodwill Stations, Inc. WJ RT

BROADCASTING, August 19, 1963 81 FCC bill on transfers introduced in the House last month by Representative Oren Harris (D- Ark.). introduced in Senate Senator Magnuson said FCC Chair- GOING E. William Henry had written that man Senator Warren G. Magnuson (D- the effect of the present provision of Wash.), chairman of the Senate Com- Section 310(b) "has been to permit a ON merce Committee, introduced legislation licensee to choose his successor." Per- last week requested by the FCC to sons with "minimal qualifications" have amend the Communications Act and in some cases lost comparative hearings, give it greater flexibility when passing but because of the present law become 2?! on transfer or assignment of a license. the only ones whose qualifications the The bill, S 2052, would permit the FCC can consider. commission to consider whether some- The FCC has authority to choose the one other than a proposed transferee best qualified applicant "in all other could better serve the public interest. instances involving licensing functions," The measure is the same as HR 7477, Chairman Henry said.

EQUIPMENT & ENGINEERING NEW PARTNERS IN SPACE Passive reflector, Echo II, will join U.S., Russia in communications transmission Swimsuit styling by Catalina The first joint venture in space with meteorites it is still usable for com- More top -name shows are going Russia is going to be with Echo II, it munications- primarily teletype, but on Ch. 27-to make WKOW -TV's was announced last week by U.S. space also to a degree for facsimile and voice. new local film lineup the biggest and officials. One of the results of the Echo I brightest in Madison market history! The second passive reflector balloon travels has been the knowledge of the Every -week favorites like HEN - for bouncing radio signals halfway effect of solar winds. These have NESSEY, starring Jackie Cooper .. . around the earth is scheduled to be changed Echo I's orbit from its original BIOGRAPHY with Mike Wallace launched late this year. 1,000 mile high altitude to a more ellip- .. TRAILS WEST, brand new to Echo II will be 135 feet in diameter, tical orbit ranging from 600 miles to the Madison market. weighing 580 pounds. The balloon will 1,600 miles. This phenomenon occurs be made of Mylar plastic and aluminum every six months, but the orbit returns And right across the board, Mon- -and it will be rigidized to hold its to its circular pattern by the end of the day thru Friday, GROUCH O shape under the buffeting of space second six months. MARX ... ART LINKLETTER'S meteorites. It will be placed in polar Why NASA's preoccupation with PEOPLE ARE FUNNY . . . AD- orbit, about 1,000 miles above the earth passive reflectors when the active satel- VENTURES IN PARADISE . . and will be used for teletype, facsimile, lites have proven so successful? Space THE REBEL THE RIFLE- voice and data transmission. spokesman quote Leonard Jaffe, director MAN, with Chuck Connors. The Soviet-American project proposes of communications systems for NASA: And an exciting new format for to use Echo II for communications and "The passive reflector is a simple WKOW -TV's legions of late evening is part of the agreement signed last solution to the multiple access problem. viewers. THE NEW BREED . . . May between Hugh Dryden, deputy ad- Any number of ground stations can use 87TH PRECINCT ... and the star- ministrator of the National Aeronautics the reflector simultaneously. studded DICK POWELL THEA- & Space Administration, and Soviet "The reliability of the passive reflec- TRE. Academican A. A. Blagonravov. tor is inherently good. There are no Since Echo II is not expected to be electronic circuits to fail in space." For participations in these strong in line of sight between the U.S. and Other space communications activi- local shows - and adjacencies to Russia, the U.S. transmission will be ties last week: ABC -TV's exciting new network sent to England's Jodrell Bank Observa- Syncom II was goosed into posi- lineup -now's the time to switch tory by cable or shortwave radio. Jod- tion at 55 degrees west longitude last your pitch to WKOW -TV. Why rell Bank will beam these signals to week and is in perfect position as the don't you get going on 27. Echo II using 162 mc. The transmission first hanging satellite. Syncom II is will be reflected off Echo II to the rotating at 22,300 miles in sync with Zimenky Observatory at Gorky State the earth's revolutions and therefore University at Gorky. appears to be stationary to a spot on Contract Let Last week NASA earth. placed a $362,000 order for the con- Gas jets on the 86 -pound spacecraft V struction of three Echo II's with the were fired Aug. 15 to stabilize it over Wisconsin's Most Powerful Full Time Station G. T. Schjeldahl Co. of Northfield, Brazil and enable 24 -hour communica- Minn. The first will be used for an in- tions over the Atlantic Ocean. It already TONY MOE, Vice -Pres. & Gen. Mgr. Ben Hovel, Gen. Sales Mgr. flation test; the second for the launch, has been used for teletype, and fac- Larry Bentson, Pres. Joe Floyd, Vice -Pres. and the third as backup for the launch. simile between Lakehurst, N.J., and the represented nationally by H -R Meanwhile, Echo I celebrated its USS Kingsport, a Navy communications third birthday on Aug. 12. Launched in ship anchored in the port of Lagos, Ni- 1960, the 100-foot, 132-pound balloon geria. Midcontinent Broadcasting Group has traveled 417,431,506 miles in 13,555 Because of the irregularity of the WKOW -AM and TV Madison KELO -LAND orbits and although its skin is somewhat earth's orbit, the satellite will perform TV and RADIO Sioux Falls, S. D. WLOL- AM, FM Mpls. -St. Paul KS0 Des Moines wrinkled from its bombardment by a figure eight pattern between 33 de-

82 BROADCASTING, August 19, 1963 green north and 33 degrees south latitude. Syncom H was built for NASA by All- channel sets hit high production mark Hughes Aircraft Co. and launched July June 1963 may be the month when six months of 1962. 26. all- channel television set production Cumulatively, in the first six months After being silent since July 16, took hold. For the first time TV re- of this year over 200,000 more TV sets two months after its launch, Telstar II ceivers with UHF broke the 100,000 were sold than during the first half of spoke up last week. mark -there were 107,500 made -com- 1962. In radio sales slumped; EIA AT &T scientists at Andover, Me., pared to almost half that number figures showed were almost who have been interrogating their satel- (57,208) in May. The previous high sales 900,000 lite every pass for a month, reported month for all- channel set production this year than for the same period in that on Aug. 12 Telstar answered. The this year was March when 76,481 were 1962. response, for which no explanation is made. The six- months sales and production known, was confirmed with a picture Radio production at half year was figures, as reported by the Electronic and sound program sent from Andover behind the units manufactured in the Industries Association last week: and returned by the satellite. This was on Telstar H's 622th orbit. SALES Period TV (with UHF) Radio (FM) Jan.-June 1963 2,956,808 3,935,670* Further rise reported Jan.-June 1962 2,724,038 4,800,574 PRODUCTION in FM stereo receivers Jan.-June 1963 3,459,921 433,339 8,585,238" 640,907 Jan.-June 1962 3,295,501 275,446 9,264,445 radio -TV and ra- 459,508 The production of Excludes auto radios. dio- phonograph combinations capable Includes 3,752,626 auto radios compared with 3,271,477 in same period in 1962. of receiving FM stereo broadcasts has moved up again, the Electronic Indus- tries Association announced last week. 1958, and is the parent company of pected to attend the four -day meeting. For the second quarter of this year, Orrtronics, maker of tape cartridge The session of most interest to broad- 57% of all such combinations had this recorders and programs. Last June Orr cast engineers will be the one on active facility; in the first quarter 50% pro- Enterprises successfully offered 200,000 communications satellites, in which en- duced were capable of receiving FM shares of common stock to the public gineers from Bell Telephone Labora- stereo. For the first six months of this at $5.25 per share. tories, RCA, Hughes Aircraft, Aero- year, the FM stereo proportion is 46 %. space Corp. and Spindletop Research, Radio-TV and radio -phonograph Wescon opens tomorrow will discuss Telstar, Relay, Syncom, combinations totaled 354,824 for the Comsat and commercial communica- April -June period of this year. Having The 1963 Western Electronic Show tions satellites in general. FM stereo capability were 203,324. and Convention gets under way tomor- There is no session on any phase of This breaks down to: radio -TV combi- row (Aug. 20) in San Francisco's Cow broadcasting, but one of the technical nations, 57,829 total, 27,017 with FM Palace, where more than 800 exhibits tours to be held in conjunction with stereo; radio -phonograph combinations, of the latest technical product develop- Wescon is a visit to the transmitter of 296,995 total, 176,307 with FM stereo. ments will compete with a 20- session KPEN(FM) San Francisco, which was technical program for attention from completely customized specifically for Technical topics... the 35,000 engineers and scientists ex- FM multiplex broadcasting. Penney's Color J. C. Penney Co., New York, which has been marketing TELEPROMPTER TO SELL 3 DIVISIONS its own line of black- and -white TV sets under private label of Penncrest, will Defiance Industries buying them in $1.5 million deal add color sets with 21 -inch round tube starting this month in some stores. Teleprompter Corp. last week an- for Wells- Gardner Electronics Co. will the first six months of this year were nounced plans to sell in early Septem- $340,000, make Penney's color set. including a non-recurring ber three of its operating divisions to gain of $140,000 from the sale of prop- Analyzer General Radio Co., West Defiance Industries for what is called a erty. Concord, Mass., has announced the potential return in excess of $1.5 mil- Following the September transaction, production of a new portable, transis- lion. Mr. Kahn stated, Teleprompter will torized sound and vibration analyzer The transaction involves the Weath- concentrate upon the expansion of its which features one -tenth octave, one - ers, Conley Electronics, and Audio -Vis- community antenna television holdings, third octave and all -pass bandwidths. ual divisions of the company, which and its related closed- circuit television Price is $1,150, f.o.b. manufacture Conley endless loop mag- and meeting production services. It will netic tape cartridges, Weathers high also retain its contract to supply audio- Orr, Cousino merge fidelity components and the basic Tele- visual support and operate educational prompter branded products sold both as television facilities for the Army Ord- The merger of Cousin Electronics, individual equipment and as part of nance guided Missile school. Toledo, Ohio, with J. Herbert Orr En- large- screen display systems. The only major personnel change in- terprises, Opelika, Ala., has been an- Teleprompter chairman and president volved in the transaction will be the nounced. Bernard Cousino, head of the Irving B. Kahn noted that the divisions resignation of H. J. Schlafly Jr. as vice Cousino company, is a pioneer in the to be sold accounted for approximately president, engineering, of Teleprompter, development of continuous -play tape 40% of Teleprompter's gross revenues, to become executive head of the divi- cartridges. The Orr company is the but represented less than 10% of the sions under the new owners. Mr. successor to ORRadio Industries, company's assets. Unaudited net earn- Schlafly will continue as a Teleprompter magnetic tape manufacturer (Irish ings for the retained divisions, he said, director and will retain stock holdings Brand), which was sold to Ampex in were in excess of $380,000 in 1962, and in the company.

BROADCASTING, August 19, 1963 83 FATES & FORTUNES

BROADCAST ADVERTISING Charles E. Wickard, account execu- W. R. (Bill) Lastinger, general man- tive and administrative director at ager of Carlsbad Cablevision in Carls- Johnstone Inc., a subsidiary of Inter - bad, N. M., appointed general manager public Inc., New York, elected VP. of TV Cable of Austin Inc.

Ronald G. Vrba, assistant distributor Tom Elkins, formerly president of advertising manager for Falstaff Brew- Mexia Broadcasting Inc. (tows Mexia, ing Co., St. Louis, named to newly Tex.). elected president of Marti Broad- created position of administrative as- casting Corp. and assumes full respon- sistant to brewing firm's director of sibility for operation of KK.IO St. advertising. Mr. Vrba joined firm in Joseph. Mo. Mr. Keating Mr. Aiston 1960. Luther R. Strittmatter, Albert M. Thomas P. Keating, Fiala and Herbert M. Levin appointed George R. Frerichs, marketing execu- James W. Johnson general manager, national sales man- tive with Pure Oil Co. and earlier with and William C. Aiston, ager and local sales manager, respec- account group heads Leo Burnett Co., joins Earle Ludgin & tively. at WICE Providence, R. I. Co., Chicago, as director of research. at BBDO, New York, James J. Wychor, elected VP's. Mr. Bob Kavet, formerly western regional account executive at - Keating joined Buffalo sales manager of Airwick Brands, joins KSTP Minneapolis, office of BBDO in Los Angeles office of Foote, Cone & elected vice president 1952 from The Biow Belding's merchandising staff. and general manager Mr. Johnson Co. Mr. Johnson, a of KWOA -AM -PM Marvin L. Shapiro, group head on DuPont account, joined Worthington, Minn. eastern sales manager agency in 1957. He had been account Before joining KSTP, for Television Adver- supervisor at Young & Rubicam and Mr. Wychor was gen- tising Representatives Mr. Wychor VP. , of former Rickard & Co. Mr. eral manager of WKEE- Inc., elected VP. Mr. Aiston joins BBDO's Chicago office AM-FM Huntington, W. Va: to work on Alberto -Culver account. He Shapiro has been with had been VP of Compton Adv. and ac- TvAR since May William G. Evans, operations man- count executive with Tatham- Laird. 1961, and has worked ager of WZZM -Tv Grand Rapids, Mich., in broadcasting 15 promoted to station manager. Joseph H. Caro, senior VP and treas- Mr. Shapiro years, after serving Ralph Klein, station manager of urer of Buchen Adv., Chicago -New with Harrington, Righter and Parsons, wccc Hartford, Conn., joins WINF Man- York, elected executive VP. J. Wesley CBS -TV Spot Sales and WCAU -TV Phila- chester, Conn., as general manager. Rosberg elected treasurer in addition delphia. He will continue in his capac- to present duties as senior VP and di- ity as eastern sales manager. Charles Park Jr., program director of rector of marketing services division. WBRB -AM -FM Mount Clemens, Mich., Martin F. Purls, in charge of radio - promoted to managing director of sta- Charles Dunkin, former advertising TV advertising with Bonsib Inc., Fort tion. Mr. Park joined WBRB in 1959 director of Beech -Nut Life Savers Inc., as Wayne, Ind., joins Detroit office of news director. joins New York office of McCann - N. W. Ayer & Son as copywriter on vice Rick Sklar, director Erickson as VP and chairman of Plymouth and Valiant dealer accounts. marketing plans board. Mr. Dunkin is of production and former VP of Ted Bates & Co. Vic Rowland resigns as public rela- community services for WABC -AM -FM Irving Sonn, for- tions director for Los Angeles office of New mer copy group head Fuller & Smith & Ross. York, promoted to program manager, at Compton Adv., John P. Lynch, formerly of Alex T. joins Ogilvy, Benson succeeding Sam Hol- Franz Adv., Chicago, joins Frank Block man, who & Mather, New York, remains Associates, St. Louis advertising -PR with station to host his as vice president and firm, as PR field representative. Mr. S. ar copy group head. own records show. John J. Manning, former media and Donn E. Winther, formerly assistant Richard L. Olanoff, research director for Kircher, Helton & sales manager of WBZ -TV Boston, joins Philadelphia advertis- Mr. Sonn Collett, Dayton, joins Perry-Brown Inc., WABC as advertising and promotion ing and PR executive, Cincinnati, as director of market re- manager. Mr. Winther earlier served joins Firestone-Rosen Adv. as VP in search and media. as advertising and sales promotion man- charge of agency's new public relations ager of WFIL- AM -FM -TV Philadelphia. division. Mr. Olanoff has been operating his own agency for past three years. THE MEDIA James S. Lafferty, formerly of WNCT(TV) Greenville, N. C., appointed Malcolm Jr., Carlton account execu- C. B. (Rik) Rogers, general manager regional sales manager of WNBE -TV tive, and Louis F. Jacob Jr., research of WIST Charlotte, N. C., elected VP New Bern, N. C. George Sustek joins manager, elected VP and VP- market- and assumes added duties as national WNRE -TV as account executive. ing, respectively, for Tucker Wayne & accounts representative. Barbara Hard- Co., Atlanta advertising agency. Hor- Marvin Mirvis, previously general ing elected VP in charge of PR at WIST manager WITH tense R. Callaway appointed agency's of Baltimore, appointed in addition to her duties as supervisor sales manager of WEBB, that city. secretary- treasurer. and consultant on public relations for Marvin Shore, principal of Aron and WIST and other stations of Belk Radio John O'Connell, former sales manager at WMEX WNAC, Shore Adv., joins Gresh and Kramer, Group. Douglas G. Bell named gen- Boston, joins that city, Philadelphia, as VP and creative direc- eral manager of WORD Spartanburg, as account executive. tor. Agency has moved to larger quar- S. C. (Belk station), succeeding Thomas Ed Hawkins, formerly northwest re- ters at 1528 Walnut Street. Thuman, who has resigned. gional sales and merchandising man-

84 BROADCASTING, August 19, 1963 Courtesy of The Detroit Intitule of Arts

"PORTRAIT OF A MAN" in a class by itself

by Diego l elasque; is a famous character study of Masterpiece - exceptional skill, far- reaching values. This is the quality n Spanish nobleman in the court of Philip W. Notable of W W J radio -television service -in entertainment, news, sports, information, features are its fluid tech- nic and soft pictorial style. and public affairs programming. The results are impressive -in audience loyalty and community stature, and in sales impact for the advertiser and W 1Vd-TV on 11'1VJ Radio and Television. THE NEWS STATIONS

Owned and Operated by The Detroit News Affiliated with NBC National Representatives: Peters, Griffin, Woodward, Inc.

85 BROADCASTING, August 19, 1963 . . .

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Hoffman, controller John A. Schneider, VP and gen- dising on national food accounts for CBS of American Society of Compos- eral manager of WCAU -TV Philadelphia, Lennen & Newell from 1958 to 1962. ers, Authors and Publishers, named named chairman of radio -TV commit- George Whitney, TV sales executive in to newly created position of spe- tee of 1964 United Fund Drive. RKO's San Francisco office, moves to Torch cial assistant to Stanley Adams, Alan Bobbe, radio -TV director at Ait - organization's office in New York sim- ASCAP president. Carl Levinton, ken-Kynett ilar capacity. Co., appointed chairman of Mr. Hoffman's assistant, named UFTD's sponsor and advertising agen- Robert F. Neece, regional sales man- controller. Mr. Levinton has been cies committee, and Murray Arnold, ager for ABC Films and Official Films, in charge of society's auditing de- general manager of WPEN Philadelphia, joins Ohio Station Representatives, partment. Other promotions in- to chairman of radio sub -committee. Cleveland, as account executive. cluded Clarence C. Rubin, formerly New York division man- Richard Greene, Howard N. Johansen, formerly na- ager, appointed assistant sales former news and farm tional of WHIM Provi- director -Tv sales manager manager in charge of general li- at wor dence, WEEI Boston Ames, Iowa, R. I., joins as ac- censing; and Louis E. Weber, appoint- count executive. manager of radio -TV department, ed farm director for WQAD -TV Moline, Doug Wildfoerster, sales manager of appointed assistant sales manager Ill. KACY Oxnard, Calif., joins KCPX Salt in charge of radio and TV. Harry Brawley, di- Lake City as account executive. rector of public affairs for WCHS -TV Mr. Greene Frank G. Potts, of sales staff of wWL- Charleston, appointed Orleans, joins WBRC -TV Bir- joins WNBE -TV New Bern, N. C., as ry New to new nine -member West Virginia mingham, Ala., as account executive. chief engineer. Donald F. Harling and Richard H. Hite appointed WNBE -TV Educational Broadcasting Authority. Warren L. Gamble, formerly of Nel- photographic director and film director, Other appointments include Dr. Ste- son Roberts and Associates, newspaper respectively. phen Buell, director of radio -TV at representatives, joins KFAC Los Angeles Marshall University, and C. Gregory David H. Arnold, as account executive. VanCamp, director, educational broad- staff producer- director casting at West Virginia University. Doug Slye, radio -TV timebuyer at and coordinator of D'Arcy Adv., Chicago, for All Ameri- special program fea- Elmer A. Knopf, president and gen- can 'Oil Co. products, joins Chicago tures for wEws(TV) eral manager of WFDF Flint, Mich., sales ' epartment of Robert E. Eastman Cleveland, promoted elected to Flint Board of Education, re- & Có.station representative. to publicity -promotion placing S. S. Stewart, who resigned. John L. Sunderland, regional sales director. He succeeds manager of C. W. Stuart and Co., and Robert K. Doerr, who PROGRAMING Mr. Arnold resigned to join NBC Joel Flemming, general manager of Julian Bercovici, WOLF Syracuse, N. Y., join television publicity department in New York. Mr. Arnold joined WEWS in 1960. director of daytime and radio sales departments respectively programing for ABC - of WSYR- AM-FM -TV Syracuse as account Steve Markstrom, program coordi- TV, resigns to accept executives. nator at WHA -TV (educational ch. 21) post of VP and direc- Clyde H. Reid, director of public re- Madison, Wis., appointed assistant to tor of program de- lations for Brooklyn Tuberculosis and manager. Other appointments: Theo- velopment for Larry Health Association, named editorial dore Nielsen, program director, and Thomas Productions, writer at WINS New York, effective to- Karl Schmidt, special projects director. New York. Mr. Ber- Mr. Bercovici day (Aug. 19). Lee Leonard, program manager at covici, who had been Stanly D. Tinsley, WAVY Norfolk, Va., appointed opera- with ABC since 1958, previously held sales representative tions manager of WHIR, that city. executive positions at CBS and NBC. Mr. Bercovici is second ABC executive for past 10 years at Don Steele, formerly of KoIL Omaha, KHou - TV Houston, to join Larry Thomas Productions in appointed program director of KISN recent weeks. John B. Green, formerly Tex., promoted to lo- Portland. Ore, cal sales manager. network executive producer, is now pro- Ron MacDonald, air personality at ducer of 100 Grand quiz show which Bruce C. Blevins, KIRO Seattle, assumes added duties as will make its debut on ABC -TV net- national sales repre- program director. He is former pro- work Sept. 15. sentative for KEx Port- Mr. Tinsley gram director of KREM Spokane, Wash. land, Ore., for past Larry Lowenstein, VP of General three years, joins KSFO San Francisco, Tony Amone, public relations direc- Artists Corp., New York, resigns. Mr. in similar capacity. Mr. Blevins re- tor of KHJ -TV Los Angeles, promoted Lowenstein joined GAC as head of ad- places Pat Hodges, who joined San to assistant director of programing. vertising and publications relations, and at one time had been with CBS, Na- Francisco office of AM Radio Sales. Dave Archard, formerly of WALT tional Telefilm Associates and Benton Bob Wilson, former sales representa- Tampa, Fla., joins WFUN South Miami and Bowles. tive for SUMO-TV Mason City, Iowa, as production and continuity director. joins sales staff -TV Norman Abbott appointed director of of wow Omaha. Walter H. Simon joins KMCS -FM CBS -TV's General Foods Opening Donn B. Duffy joins Seattle as merchandising manager. wrrG(TV) Night special to be presented Washington in newly created post Monday, of Jerry Gross, member of St. Louis Sept. 23 (9 -10 p.m. EDT). will national sales service coordinator. Show Cardinals baseball broadcasting team star Lucille Ball, Jack Benny, Andy Marvin Earl Hill, technician for for past three years on KMOx and KsD- Griffith, Garry Moore, Phil Silvers and Voice of America at Greenville, N. C., TV St. Louis, named announcer for St. Danny Thomas.

88 (FATES & FORTUNES/ BROADCASTING, August 19, 1963 Town hall democracy still works

Hunger, hardship, danger -the price of self rule came high! No wonder our early settlers prized the right to have a say in their town meetings. Today, rural electric cooperatives give millions a chance to take part in this pure democracy which has contributed so much to the strength of America. The name has changed, but the rural electric annual meeting has the same rule -by -the- people freedom that characterized the colonial town meeting. Once a year, the member -owners of these local cooperatives get together to find out how their business is doing, and to take an active part in running it. Free exchange of views, and frank discussion of policy give any interested member a chance to have his say. To become a director, with policy- making authority, a candidate must win the confidence and the votes of a majority of his fellow members. Plans, programs, and progress reports are subject to searching review. The sanctity of the ballot and the basic freedoms of assembly, speech, and private ownership are American ideals. They find full expression in a business activity in America's rural electric systems.

AMERICA'S RURAL ELECTRIC SYSTEMS' *These are the nearly 1,000 consumerowned, non -profit electric systems, financed by Rural Electrification Administration loans, which serve 20 million rural Americans in 46 states. For more information, write Rural Electrics, 2000 Florida Avenue, N. W., Washington 6,.D. C. Indiana Toll Road ... Robert Edmonds, for past three years who died three weeks ago. Joseph "The Main Street of The Mid-West" business representative of Screen Direc- Calvelli succeeds Mr. Ingalls as asso- tors International Guild, elected execu- ciate producer of series which premieres tive secretary, succeeding George L. Sept. 15 on ABC -TV network. George, who resigned to become ad- Al DBRise, former senior editor at ministrator of SDIG Trust Fund. MPO, New York, joins SIB Produc- Frank Maguire, co- tions of New York as supervising editor. producer of ABC Ra- dio's Flair Reports, NEWS appointed director of radio network's newly Mary Worth Warren, for past four created Special Pro- years aide in office of Senator Paul gram Features Serv- Douglas (D- I11.), appointed executive ice, responsible for assistant to John Edwards, bureau man- creation of programs ager- correspondent of CBS -owned TV Mr. Maguire stations' Washington news bureau. WSBT AM /FM /TV .. . solely for ABC Radio stations for sales on local level. Mr. James W. Rhodes, NBC cameraman in Serving "The Main Street Maguire will deal directly with station Washington since 1961, named cameraman for news bureau. of the Mid- West" managers in effort to help stations solve their local programing problems. Be- Thomas E. Cun- Most of Indiana's 157 mile toll road is fore joining ABC Radio programing ningham appointed reached by WSBT, South Bend. With department, Mr. Maguire was advertis- radio -TV sales man- AM and FM radio, with TV, WSBT ing administrative assistant to president ager for United Press covers the big South Bend market. It's of AB -PT's Paramount Gulf Corp. International. Mr. an area rich by income measurement; David Wynshaw, manager of Los An- Cunningham's assign- rich, too, in diversity of industry, farm - geles branch of Columbia Record Dis- ment will include co- nig and commerce. Cover "The Main tributors, appointed director of artists ordination and super- Street of the Mid - West" with WSBT vision of sales activi- relations for Columbia Records Sales Mr. Cunningham radio or TV. Ray mer has the latest Corp. Mr. Wynshaw joined Columbia ties for UPI's news, newsfilm, markets facts. Records in 1960. newspictures and audio news. He joined UPI last year and has served at New York headquarters as general CBS Radio & TV Sidney Lansfield named producer of sales manager handling newspaper South Bend, indiana several segments of McHale's Navy for and WSBT 1963 -64 season on ABC-TV network. broadcast groups. Paul H. Raymer National Representative James Karyan, William Froug appointed producer of former film producer at xrrv(rv) Los Angeles, Twilight Zone on CBS -TV network, signs with NBC News' Washington succeeding Bert Granet, recently named bureau to produce series producer of new hour -long series, The of documentaries. Great Adventure, also on CBS -TV. Norman Wagy named news and editorial director of WJW -TV Cleveland, Raymond O'Leary, effective today (Aug. 19). Ken Arm- former director of strong, news and public affairs director, Science Films division and Warren Guthrie, resign. Joel Daly of Texas Industrial joins station's news department as re- Films Co., organizes porter and on- the -air personality, effec- his own medical mo- tive Aug. 26. tion picture firm, Vital Research Films, with George Palmer, executive news direc- Automation tor and newscaster at wicec -Tv Cincin- offices at 2510 Tang - Mr. O'Leary ley Ave., Houston. nati, discontinues his on- the -air announcing duties to concentrate on pro- Stanley Chase, director of program duction of series of local program spe- development at ABC in New York, Has is helped others? Can it help you? How cials. Edward Marks, WKRC -TV writer - many approaches to automation are available? joins Screen Gems Inc., TV subsidiary photographer, will assist Mr. Palmer in of Columbia Pictures Corp., as produc- producing series. tion executive. Ron Kaiser, East Coast What can IGM offer you? Equipment, straight studio representative for Screen Gems, Chet Brower, former producer of music, announced programming, custom program- promoted to assistant to Mr. Chase. Panorama Pacific for xNx'r(Tv) Los ming, and over 4 years of experience in produc- Angeles and Sundown for ABC-TV, tion and um of automation! Write. for our bro- Dennis C. Marias, formerly of Fred named producer of live segments chure, "THE WHY AND How OF AUTOMATION." of Niles Communications Center, Chicago, L.A. Today on KTLA(TV) Los Angeles. joins The Film- Makers Inc., that city, Stan Chambers appointed host of L.A. as producer- director. Today show, replacing Jack Barry, who Frank Comstock has been signed to ® write an original score for Temple Houston, series being produced by McHugh and Hoffman, Inc. Main Ofite and Plant In New York City P.O. Box 943 TELE-MEASUREMENTS, MC. Warner Brothers for broadcast on Consultants for Bellingham, Wash. 45 W. 45th St. NBC -TV network starting this fall. 733-4567 (Area 206) 581-9020 (Area 212) TV-Radio Networks- Stations Don Ingalls appointed producer of Advertisers- Agencies MOM -TV's The Travels of Jaimie Mc- 470-2 N. Woodward -Birmingham, Mich. Area Code 313.644 Pheeters, succeeding Robert Sparks, -9200

90 (FATES & FORTINO) BROADCASTING, August 19, 1963 GB

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BROADCASTING, August 19, 1963 91 Dr. Stanley E. Rauch, professor of Kefauver death recalls early committee telecasts applied mathematics at University of California, joins electronics research de- Senator Estes Kefauver (D- partment of Melpar Inc., Falls Church, Tenn.), 60, who catapulted to na- Va., as director. Melpar is subsidiary tional fame by live television cover- of Westinghouse Air Brake Co. age of an investigation into organ- Charles E. Shaw Jr., assistant man- ized crime in 1950 -51, died Aug. 10 ager of industrial relations for Rohm & of a massive coronary at Bethesda Haas Co., Philadelphia, joins consumer (Md.) Naval Medical Center. products division of Philco Corp., that His rackets investigation hearing city, in newly created position of indus- drew one of television's first multi- trial relations manager. million viewer daytime audiences and gave the young medium a chance to demonstrate its enormous INTERNATIONAL These are the expressive, nervous public service potential. He also Robert A. Grant, hands of gambler Frank Costello helped establish the Juvenile Delin- - VP of Lennen & New- all that a nationwide TV audience quency Subcommittee, a Senate unit ell, New York, since was allowed to see of him on which was later to give television January 1960, elected March 13, 1951, in some of its most painful hours. as he testified coordi- the Kefauver committee's investi- senior VP and Senator Kefauver, a liberal South- nator of international erner whose principles caused him gation of organized crime. On Mr. Costello's objection to being tele- operations, a newly to back many unpopular causes, died created position. Mr. vised, Senator Kefauver, committee while he and a small group of sena- Grant will be respon- tors were waging another unsuccess- chairman, ruled that the witness's Mr. Grant face could not be shown. Instead, sible for overseas ful fight against the Communications branch operations and accounts and ex- cameras focused on his hands. Satellite Corp. (see page 82 and pansion into new foreign markets. Be- BROADCASTING, Aug. 12). fore joining L&N, Mr. Grant was gen- He was the only man to beat John chairman of the Senate Antitrust and eral manager and account supervisor at F. Kennedy in a political race, win- Monopoly Subcommittee, and a Robert Otto & Co., New York. ning the Democratic nomination for member of both the Judiciary and Vice President in a party contest in Appropriations committees. W. C. Townsend, assistant manager 1956. He is survived by his widow, of media services for Cockfield, Brown At the time of his death he was Nancy, and their four children. & Co. Ltd., Toronto, promoted to manager of media services. leaves to devote more time to produc- press, radio and TV at National Edu- DEATHS tion of pilots for KTLA, Paramount cation Association, Washington, named Clifford Odets, 57, noted dramatist Television Productions Inc. assistant director of public relations at who was doing his first work for tele- NU. Both are NU graduates. Jack McCarthy, manager of daytime vision as head writer and story consult- sales service at ABC News, named man- Donald Foley, member of news staff ant for Richard Boone Show, anthology ager of nighttime sales service. Richard of KFBK Sacramento, Calif., appointed series to start this fall on NBC -TV, died Masilotti, formerly assistant manager of public information officer for city of Aug. 14 of cancer at Cedars of Leb- daytime sales, succeeds Mr. McCarthy. Sacramento, effective Aug. 26. anon Hospital in Hollywood. Wendell Barnes, daytime availabilities coordinator, replaces Mr. Masilotti. ALLIED FIELDS Paul M. Hahn, 68, who retired last March Jack Gilmour, announcer at WKBW Edgar F. Czarra Jr. named partner of as president and chief Buffalo, N. Y., joins news department Washington communications law firm executive officer of of WGR- AM -FM, that city. Robert H. of Covington & Burling. Mr. Czarra American Tobacco Ingalsbe, system sales representative for joined firm in 1952 after graduating Co., died Aug. 9 at Royal McBee Corp., appointed to from Yale University Law School and Doctors Hospital in WGR'S sales department. has been associate since then except for Washington. Mr. Bernard Shusman, Robert Buchan- three years in Navy (1952 -55). Hahn joined company Mr. Hahn in 1931 as assistant to an and John Pierson join WRCV -AM- Charles A. Hobbs, an associate of late George Washington Hill, whose FM-TV Philadelphia as reporters. Mr. Wilkinson, Cragun & Barker, Washing- hard -sell radio commercials contributed Shusman is former news director at ton, D. C., communications law firm, to the sales success of Lucky Strikes. WAST -TV Albany, N. Y.; Mr. Buchanan named partner. Jerry C. Straus, for- Following year Mr. Hahn was elected formerly served on staff of York (Pa.) merly with appellate section, civil divi- VP of company and in 1940 he was Gazette and Daily; Mr. Pierson had sion, Department of Justice, joins Wil- elected president of American Cigarette been with wino -TV Des Moines, Iowa. kinson, Cragun & Barker. and Cigar Co., then a subsidiary. It Bob Palmer, with KOA -TV Denver was merged with parent company in news department for past six years, as- EQUIPMENT & ENGINEERING 1953. Mr. Hahn was among tobacco sumes reporting duties on station's 10 Clifford Warner, chief applications industry's first leaders to speak out O'Clock News show. engineer for power grid marketing at against medical charges that associated cigarette Sam Saran, news commentator with Eitel- McCullough Inc., San Carlos, smoking with lung cancer. NBC, Chicago, named director of pub- Calif., named manager of firm's south- David F. Shoop, 54, music director lic relations department of Northwest- western district sales office at Ingle- at WHP -AM -TV Harrisburg, Pa., died ern University, effective Sept. 1. Ray- wood, Calif. Mr. Warner succeeds Ben Aug. 14 in Harrisburg Osteopathic mond C. Nelson, assistant director of Allgood, who resigned. Hospital. He joined WHP in 1932.

92 (FATES & FORTUNES/ BROADCASTING, August 19, 1963 FOR THE RECORD APPLICATION STATION AUTHORIZATIONS, APPLICATIONS KNDX(FM) Yakima, Wash. -CP to change frequency from 106.3 mc, channel 292, to 107.3 mc, channel 297; increase ERP from As by BROADCASTING Aug. 8 coordinates 28. 33. 30.9" north latitude, 81 compiled 35' 37.5" west longitude. Type trans. GE 890 w to 11.03 kw. Ann. Aug. 14. through Aug. 14 and based on filings, TT-56 -A, type ant. GE TY -25 -B. Legal counsel Norman E. Jorgensen, consulting authorizations and other actions of the engineer George P. Adair Engineering Co., Ownership changes FCC during that period. both Washington. Principals: board of directors. Ann. Aug. 12. ACTIONS BY FCC This department includes data on KFGT Flagstaff, Ariz. -Granted assign- new stations, changes in existing sta- ment of license from E. G. Phillippi (100 %) Existing TV station to Guy Christian (100 %). Consideration $12; tions, ownership changes, hearing cases, 595. Mr. Christian is majority owner of rules and standards changes, routine CALL LETTERS ASSIGNED KKAN Phillipsburg, Kan. Action Aug. 12. activity. WNJE -TV Glen Ridge, N. J. -New KBLU -AM -TV Yuma, Ariz. Granted as- roundup of other commission Educational Television Corp. signment of license (AM) from Robert W. Jersey Crites (100 %), tr /as Desert Broadcasting Abbreviations: DA- directional antenna. CP Co., and CP (TV) from Mr. Crites and -construction permit. ERP- effective radi- Robert H. Langill (each 50 %), d/b as ated power. VHF -very high frequency. Existing AM stations Desert Telecasting Co., to Mr. Crites, UHF ultra high frequency. ant. -antenna. Patricia A. Crites, John Noga and Helen aur.- aural. vis.- visual. kw- kilowatts. w- CALL LETTERS ASSIGNED Noga (each 25 %), tr /as Desert Telecasting D night. $25,000. watts. mc-megacycles. -day. N- WGUL New Port Richey, Fla.- Jasmin Inc. Consideration Mr. and Mrs. LS -local sunset. mod. -modification. trans. Properties Inc. Noga own entertainment agencies. Action -transmitter. unl.- unlimited hours. kc- KANS Lamed, Kan.- Hoagland- Downie. Aug. 9. kilocycles. SCA- subsidiary communica- WBGS Slidell, La. -Bill Garrett Chevro- KDES -AM -FM Palm Springs, Calif. - tions authorization. SSA-special service let Inc. Granted assignment of license from George authorization. STA-special temporary au- WMKR Millinocket, Me.-Mid -Maine E. Cameron Jr. (100 %) to Mr. Cameron thorization. SH- specified hours. - educa- Broadcasters Inc. (100 %), tr/as KDES Inc. No financial con- tional. Ann. -Announced. KOLM Rochester, Minn. -WBIZ Inc. sideration involved. Action Aug. 7. Changed from KFAV. KKIS Pittsburg, Calif.- Granted transfer WKER Pompton Lakes, N. J. -Upper of negative control of licensee corporation, New TV stations Passaic County Radio. Pace -Shear Radio Inc., from John H. and WMVR Sidney, Ohio -Van Wert Broad- Bedford F. Pace (each 25 %) to Roy L. ACTIONS BY FCC casting Co. Cordell and Sherry B. Pace (each 25 %). KVYL Holdenville, Okla-Canadian No financial consideration involved. Ac- Washington -Capital Broadcasting Co. River Broadcasting Co. tion Aug. 12. UHF channel 20 (506 -512 mc); ERP 600.2 WUPR Utuado, P. R.- Central Broad- KFIL(FM) Santa Ana, Calif.-Granted as- kw vis., 300.1 kw aur. Ant. height above casting Corp. signment of license from Gus S. Malpee average terrain 513.45 feet, above ground KDRY Alamo Heights, Tex. -National (100 %), d/b as KFIL Broadcasting Co., to 373.6 feet. P. O. address c/o Milton Grant, Inc. A. J. Bumb, trustee in bankruptcy. No Suite 5, 2480 16th St., N.W., Washington. Enterprises first WMIR Lake Geneva, Wis.-Southern financial consideration involved. Action Estimated construction cost $495,175; Wisconsin Inc. Aug.' 9. year operating cost $650,000; revenue -AM $700,000. Studio location Washington, trans. KFML -FM Denver -Granted assign- location Arlington, Va. Geographic co- ment of license and CP from Winston L. 38° 53' 46" north latitude, 77 New FM stations Cox, Carl M. Williams and Robert W. ordinates Daniels ?Z 08' 05" west longitude. Type trans. RCA (each 33 %), d/b as Fine Arts TTU -25B, type ant. RCA TFU -27J. Legal APPLICATIONS Broadcasting Co. (Colorado Televents Inc.), counsel Mallyck & Bernton, consulting to Messrs. Cox and Daniels (50 %), tr/as as engineer Silliman, Moffet & Kowalski, both Santa Rosa, Calif.- Thomas L. Brennen. Fine Arts Broadcasting Inc. Consideration Principals: Milton Grant and 100.1 mc, channel 261, 2.58 kw. Ant. height $100 and assumption of debt. Action Aug. 8. Washington. above average terrain minus 259 feet. P. O. KHOW Denver -Granted transfer of con- Walt Kay (each 25 %), A. Dana Hodgdon Road. Es- (28 %), Guy A. Luttrell (19 %) and Drs. address 2555 Bennett Valley trol of licensee corporation, TCA Broad- M. timated construction cost $13,100; first year casting Corp., from Resort Airlines Inc. Emerson A. Williams and Robert Williams revenue $14,000 -16,- Jr. (each 2', %). Mr. Grant owns radio -TV operating cost $15,000; to Cecil L. Trigg (27.72 %), Jack C. Vaughn production company and music publishing 000. Mr. Brennen is IS owner of KVRE (24.2 %) and others, tr /as Southwest States company; Mr. Kay is vp in Mr. Grant's Santa Rosa. Ann. Aug. 14. Inc. Consideration $570,000. Southwest owns production company; Mr. Hodgdon Is stock Blacksburg, Va. -WBCR Inc. 101.7 mc, KROD -AM -TV El Paso, KOSA -TV Odessa broker; Mr. Luttrell is real estate investor; channel 269A, 2.77 kw. Ant. height above and KVII -TV Amarillo, all Texas, and con- Dr. E. A. Williams is physician; Dr. R. M. average terrain 296 feet. P. O. address Box. trols KOSA Odessa. Action Aug. 1.2. Williams is dentist. Action Aug. 13. 1260, Christiansburg, Va. Estimated con- KFKA Greeley, Colo.- Granted transfer of control of licensee corporation, Mid - of Indiana struction cost $16,465; first year operating *Bloomington, Ind. -Trustees $12,000. Applicant Western Radio Corp., from H. E. Green University. Granted CP for new TV on UHF cost $10,200; revenue (55.4 %) to Harry E. Green Jr. and Ralph channel 30 (566 -572 mc); ERP 14.4 kw vis.. owns WBCR Blacksburg. Ann. Aug. 19. H. Green, executors of estate (55.4 %) of 7.8 kw aur. Ant. height above average H. E. Green; other ownership remains terrain 720 feet, above ground 647 feet. same. No financial consideration involved. P. O. address Bloomington. Estimated con- Existing FM stations Action Aug. 8. struction cost $156,870; first year operating WBRY Waterbury, Conn.-Granted trans- cost $30,000. Studio location Bloomington, CALL LETTERS ASSIGNED fer of control of licensee corporation, trans. location Sare Road near Blooming- Crystal -Tone Broadcasting Inc. (100 shares ton. Georgraphic coordinates 39 08' 32" KGVW -FM Belgrade, Mont. -Christian before transfer, 80 shares after), from north latitude, 860 29' 43" west longitude. Enterprises Inc. Gustave Nathan (100) to Kenneth A. Wood Type trans. RCA TTU -1B, type ant. RCA KURL -FM Billings, Mont.- Christian Jr. (25 shares), Emily W. Underhill, Walter TFU- 24 -DL. Consulting engineer Martin R. Enterprises Inc. S. Robbins, Alden H. Sulger Jr. (each 10 Williams Sr. Principals are board of KEWC -FM Cheney, Wash. -Eastern shares) and others. Consideration $222,826. trustees. Action Aug. 8. Washington State College. Mr. Wood is account supervisor at Young APPLICATIONS Santa Rosa, Calif. -Santa Rosa Enter- prises. UHF channel 50 (686 -692 mc); ERP 5.11 kw vis., 2.76 kw aur. Ant. height above average terrain minus 123.5 feet, above ground 199 feet. P. O. address Box 2325, ED-WIN TORNBERG Santa Rosa. Estimated construction cost $140,562; first year operating cost $150,000; revenue $160,000. Studio and trans. locations .. COMPANI. INC. both Santa Rosa. Geographic coordinates 380 27' 22" north latitude, 122^ 44' 06" west longitude. Type trans. RCA TTU -1B, type ant. RCA TFU -6B. Legal counsel Lester W. Spillane, consulting engineer A. E. Towne Associates Inc., both San Negotiators For The Purchase And Sale Of Francisco. Principals: Hugh B. and Nellie W. Codding (22 %) and others. Applicant is Radio And TV Stations in real estate business. Ann. Aug. 8. *Orlando, Fla. -Florida Central East Appraisers Financial Advisors Coast Educational Television Inc. UHF 255 vis., channel 24 (530 -538 mc); ERP kw New York -60 East 42nd St., New York 17, N. Y. MU 7-4242 138 kw aur. Ant. height above average terrain 817 feet, above ground 829 feet. P. O. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 address c/o A. F. Edmunds, Director of Washington -711 14th St., N.W., Washington, D.C. Dl 7.8531 ETV, Box 2'71, Orlando. Estimated construction cost $599,358; first year operating cost $116,758. Studio location Orlando, trans. location Winter Garden, Fla. Geographic 93 BROADCASTING, August 19, 196 & Rubicam Inc., but will resign since sale transfer of control of licensee corporation, Inc., from Sims family (100 %) to James H. is consummated; Mrs. Underhill, sister of Radio KPCN Inc., from G. E. Miller & Grassette and John B. Rembert, trustees Mr. Wood, Is housewife; Mr. Robbins is Co. to stockholders of Miller & Co. No of estate of James I. Sims (33 1/5% before insurance agent; Mr. Sulger is VP of Ted financial consideration involved. Also see transfer, 100% after). Consideration $46,668. Bates & Co. Action Aug. 9. KBUY Amarillo, Tex., grant above. Action Ann. Aug. 12. WKYO Caro, Mich.- Granted assignment Aug. 7. WZXR -FM Cookeville, Tenn. -Seeks as- of license from Robert F. Benkelman (66 signment of license from Helen L. Cun- 35 %) and James A. McCoy (33!5 %), d/b as ningham (100 %) to Redman L. Turner, Tuscola Broadcasting Co., to same persons APPLICATIONS J. B. Crawley, William B. Kelly (each in same proportion tr/as company of same KPMC acquisi- 25 %), Mrs. Redman L. Turner and Mrs. name. No financial consideration involved. Bakersfield, Calif. -Seeks Louise Keltner (each 121,5 %). Consideration Action Aug. 7. tion of positive control of licensee corpora- $12,000. Mr. Turner has interest in WTCO tion, Pioneer Mercantile Co., by Frank G. Campbellsville, WLCK KNIM Maryville, Mo.- Granted assign- R. Schamblin, individually and as executor Scottsville, WMSK ment of license from Roger (60 %) and Zoe Morganfield and WCND Shelbyville, all (40 %) Moyer, d/b as Clark Broadcasting of estate of Florence Schamblin, through Kentucky, and WPTN Cookeville; Mr. Co., to R. Moyer (100 %), tr /as company of sale of minority shares to licensee; owner- Crawley has interest in same stations, also ship remains essentially same. Considera- WPHN Ky.; Mr. Kelly's holdings same name. Assignment was in terms of $12,498. 8. Liberty, divorce settlement. Action Aug. 7. tion Ann. Aug. are same as Mr. Crawley's, except he has KHDN KCLB(FM) Carlsbad, Calif. -Seeks as- no interest in WTCO; Turner and Hardin, Mont. -Granted relin- signment of CP from Patrick F. Michaels Mrs. quishment of positive control of licensee Pacific Keltner each have interest in WLCK and corporation, Hardin Broadcasting Co., by (100 %) to Assembly of God of WPTN. Ann. Aug. 8. Conrad E. Bales (55% 45.6% Beach (100%), non -profit charitable or- KRRV Sherman, Tex. -Seeks assignment before transfer, ganization. Consideration $380. Ann. Aug. 8. after) through sale of stock to Henry S. WINF -AM -FM Manchester, Conn.-Seeks of license from A. Boyd Kelley (92 %) and Ruegamer (12.2% before. 21.6% after). Con- CP (FM) others, d/b as Red River Broadcasting Co., sideration $4,125. Action Aug. 8. assignment of license (AM) and to William Wayne Phelps (100 %). Consid- WTSN Dover, N. H.-Granted acquisition from John Deme (100 %), d/b as Manchester eration $180,000. Mr. Phelps owns KALG of positive control of licensee corporation, Broadcasting Co., to Sidney and Marjorie Alamogordo, N. M. Ann. Aug. 9. WTSN Inc., from William F. Rust Jr. (69.5% Walton (each 47.5 %) and others, tr /as In- WMTD Hinton, W. Va. -Seeks assign- before transfer, 42.5% after) by Ralph formation Radio Inc. Consideration $225 - ment of license from David B. Jordan Gottlieb (57.5% after, 30.5% before). Con- 000. Assignee is subsidiary of Profit Re- (100 %) to Mr. Jordan (74 %) and wife. sideration $54,810. Action Aug. 12. search Inc., book publishing house; Mr. Margaret E. Jordan (1 %), and Lonnie R. WOHO Toledo, Ohio -Granted transfer of Walton is radio business information com- Mullins (25 %), tr/as Bluestone Broad- control of licensee corporation, Midwestern mentator. Ann. Aug. 12. casters Inc. Consideration $10,400. Mr. Broadcasting Co., from Sebastian N. Sloan WFFG Marathon, Fla.-Seeks assignment Mullins is manager of WMTD. Ann. Aug. 12. (37.48 %) to Samuel W. Sloan (22.48% in- of license from Gilmore N. Nunn (33.33 %). dividually and 37.48% as executor of estate John W. Betts, Charles P. Clarke and James M. Finch Jr. (each 22.22%), d,b as Hearing cases of S. N. Sloan). No financial consideration G. D. involved. Action Aug. 7. Key Broadcasting Inc., to Kincaid WKRM Columbia, Tenn. -Granted ac- (57.7 %), Ken Hart, Frank G. Trimble (each INITIAL DECISION quisition of positive control of licensee 14.2 %), Ralph G. Worster (9.4%) and John Hearin$ Examiner Herbert Sharfman corporation, Middle Tennessee Broadcast- T. Rutledge (4.5 %), tr /as WHOO Radio Inc. issued initial decision looking toward re- ing Co., from R. M. McKay Sr. (70 %) by Consideration $250,000. WHOO and parent voking CP of Martin R. Karig for WIZR R. M. McKay Jr. (99% after transfer, 29% company, Bluegrass Broadcasting Inc., own Johnstown, N. Y., and denying applications before). No financial consideration involved. WHOO -AM -FM Orlando. Fla. and WVLK- of Spa Broadcasters Inc. for renewal of Action Aug. 9. AM-FM Lexington, WINN Louisville and license change f to 1280 kc. WCMI -AM -FM Asland, all Kentucky. Ann. and nneration KBUY Amarillo, Tex. -Granted transfer 1 kw -D, both for WSPN Saratoga Springs, of control of licensee corporation, Radio Aug. 12. N. Y.. and application of Radio Station KBUY Inc., from G. E. Miller & Co. to KSWI Council Bluffs, Iowa -Seeks as- WRSA Inc. for new AM on 900 kc, 250 w -D. stockholders of Miller & Co. No financial signment of license from O'Brien family in Troy, N. Y. As result of consolidated consideration involved. Also see KPCN and others, d/b as Nonpareil Broadcasting hearings, largely held in Saratoga Springs, Grand Prairie, Tex., grant below. Action Co., to Clair J. Gross and Abe Slusky (each hearing examiner held that Karig's interest Aug 7. 50 %) tr /as Council Bluffs Broadcasting Co. in all applications indicated willful viola- KPCN Grand Prairie, Tex. -Granted Consideration $50,000. Mr. Gross is radio -TV tions of rules and false testimrnv and sales consultant; Mr. Slusky is real estate statements to commission. Action Aug. 9. developer. Ann. Aug. 14. KOLM Rochester, Minn. -Seeks assignment of CP from Howard G. Bill (100 %), OTHER ACTIONS d/b as WBIZ Inc., to Mr. Bill (100 %), Commission gives notice June 21 initial tr /as Olmstead County Broadcasting Co. decision which looked toward granting ap- No financial consideration involved. Ann. plication of Star Broadcasting Corp. to in- Aug 8. crease power of WFLS Fredericksburg, Va.. KBMN Bozeman, Mont. -Seeks transfer from 500 w to 1 kw, continued operation on MAGNEPHASE of control of licensee corporation. Penn 1350 kc, D; condition and pre- sunrise opera- Engineering Inc. (287 shares issued), from tion with daytime facilities precluded pend- Dale G. Moore (186 shares). William A. ing final decision in Doc. 14419, became ef- Merrick (100 shares) and Shirley M. Moore fective Aug. 12 pursuant to Sec. 1.153 of (1 share) to Mr. Merrick and family rules. Action Aug. 14. (100 %). d/b as KBMN Inc. Consideration. By memorandum opinion and order. $135,000. Also see application below. Ann. commission (1) granted application of Aug. 14. Frontier Broadcasting Co. for mod. of CP KBMN Bozeman. Mont.-Seeks assign- for KTVS(TV) (ch. 3) Sterling, Colo., to ment of license from Penn Engineering change authorized trans. site to site about Inc. to KBMN Inc. Contingent on grant of 9.7 miles east southeast of Sterling, without application above. Ann. Aug. 14. prejudice to whatever action commission KABR -AM -FM Great Falls, Mont. -Seeks deems appropriate as result of decision of assignment of licenses from Pat M. Good - U. S. Court of Appeals for District of Co- over (100 %) to Mr. Goodover (87% plus), lumbia Circuit in May Broadcasting Com- Erma N. Goodover (12.5 %) and William pany vs. FCC, case No. 17,730, and (2) dis- E. Murray (less than 1 %), tr /as Radio -TV missed opppoafngg petition by May Broadcast- Enterprises Inc. No financial consideration ing Co. (KM1'V[TV) [ch. 3]) Omaha. Ac- involved. Ann. Aug. 14. tion Aug. 12. WMBL Morehead City, N. C. -Seeks By memorandum opinion and order, transfer of negative control of licensee granted joint motion by West Michigan corporation, Carteret Broadcasting Co. (360 Telecasters Inc., MKO Broadcasting Corp. shares issued), from Samuel M. Jones, and Peninsular Broadcasting Co. to extent Sherman T. Lewis (each 75 shares) and of extending to Aug. 21 time to file excep- Skinner A. Chalk (20 shares) by Grover tions and briefs to initial decision and to C. Munden and Robert L. Pate (each 50% Oct. 21 for replies in Grand Rapids, Mich., of company after transfer, 95 shares be- TV channel 13 comparative proceeding. Ac- fore). Consideration $24,700. Ann. Aug. 14. tion Aug. 12. KELR El Reno, Okla. -Seeks transfer of By order in investigatory proceeding control of licensee corporation, C P Corp., involving McLendon Corp. (WYNR), Chi- from Charles L. (49 %) and Jessie Mae (1 %) cago, commission granted licensee's request MAGNIPHASE - protects antenna system Cain and Joseph M. Price (50 %) to Mr. to extend time from Aug. 9 to Aug. 12 to from damage caused by static discharge or and Mrs. Cain (34% and 1% respectively), file summary of facts and suggested conclusions. Action Aug. 12. transmission line faults. Mr. Price (35 %), Bill B. Marshall and Clifton R. Gardiner (each 15 %). Considera- Commission gives notice that June 13 MAGNIPHASE - will instantaneously tion $28,700. Messrs. Marshall and Gardiner initial decision which looked toward grant- squelch transmitter output, preventing arc co- managers of station. Ann. Aug. 14. ing application by R. M. Chamberlin for are renewal license of from being sustained by RF energy. KREK Sapulpa, Okla. -Seeks acquisition of WARE Vero Beach, of negative control of licensee corporation, Fla., became effective Aug. 2 pursuant to Immediately self- restoring, transmitter Creek County Broadcasting Co., from Sec. 1.153 of rules. Action Aug. 12. interruption goes unnoticed on the air. Melwyn E. Klar and William E. Minshall in By second supplement to third report, (each 25 %) by R. B. and Bernice Bell memorandum opinion and order in Doc. 50% after transfer, 25% before) 14185,. commission, on own motion, modified (each action of July 25 in adopting table of FM Consideration $29,500. Ann. Aug. 8. channel assignments by addition of channel KRAF Reedsport. Ore. -Seeks assignment 252A to Spearman, Tex. Action Aug. 8. of license from Walter J. Kraus (100 %), tr/as Oregon Coast Broadcasters, to Glees Connoy (100 %). Consideration $48,000. Mr. Routine roundup PRODUCTS COMPANY Connoy is KRAF station manager. Ann. BOX 5024 DALLAS 22, TEXAS TELEX CEPCO Aug. 14. ACTIONS BY REVIEW BOARD as,?e' of Ling.Temco.Vought, Inc. WTND Orangeburg, S. C. -Seeks transfer By memorandum opinion and order (1) Subsidiary of control of licensee corporation, WTND granted petition by James S. Rivers Inc.

94 (FOR THE RECORD) BROADCASTING, August 19, 1963 PROFESSIONAL CARDS

JANSKY & BAILEY JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS Consulting Engineer CONSULTING ENGINEERS Offices and Laboratories PAUL GODLEY CO. RADIO G TELEVISION National Press Bldg. Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 Washington D.C. STerling 3 -0111 7, FEderal 3-4800 Laboratories, Great Notch, N. I. Telephone District 7 -1205 Washington 4, C. Member AFCCE D. 31e rober AFCCE Mender .11('0E Member .4 FCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio Everett L. Dillard, Gen. Mgr. CONSULTING RADIO ENGINEERS Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 6, D. C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE .Urwbrr .1 F'C'CE

L. H. Carr & Associates KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON Consulting CONSULTING ENGINEERS Radio Cr Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. Box 32 CRestview 4 -8721 Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS Washington 6, D. C. Fort Evans 1100 W. Abram 1000 Conn. Ave. Leesburg, Va. MElrose 1 -8360 Member AFCCE ARLINGTON, TEXAS Member A FCCE Member AFCCE

SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television CONSULTING RADIO ENGINEERS Associate 1405 G St., N.W. Communications- Electronics Box 68, International Airport 901 20th St., N.W. George M. Sklom Republic 7 -6646 San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Washington 5, D. C. Federal 3 -1116 Riverside, III. A Chicago suburb) Diamond 2 -5208 Member AFCCE Member A ACE Ifu,ber AFOCE Member AFCCE

JULES COHEN E. CARL SMITH J. G. ROUNTREE JOHN B. HEFFELFINGER & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER 9th Floor, Securities Bldg. 9206 Wyoming PI. Hiland 4 -7010 8200 Snowville Road P.O. Box 9044 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Austin 56, Texas KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 3/ ember AFCCE Member AF(CE Glendale 2 -3073

A. E. VIR N. JAMES Towne Assocs., Inc. PETE JOHNSON MERL SAXON CONSULTING RADIO ENGINEERS TELEVISION and RADIO Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER Applications and Field Engineering ENGINEERING CONSULTANTS Z32 S. Jasmine St. Applications -Field Engineering 622 Hoskins Street Phone: (Area Code 303) 333 -5562 420 Taylor St. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas DENVER 22, COLORADO San Francisco 2, Calif. 2 -6281 Member AFCCE PR 5 -3100 Charleston, W.Va. Dickens NEptune 4 -4242 NEptune 4 -9558

WILLIAM B. CARR RAYMOND E. ROHRER E. HAROLD MUNN, JR. JOHN H. MULLANEY & Associates Consulting Engineer BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV Consulting Radio Engineers CONSULTANT A Division of Multronics, Inc. 436 Wyatt Bldg. Multronics Building Micaowave Box 220 5712 Frederick Ave. Rockville, Md. Washington 5, P. O. Box 13287 D. C. Coldwater, Michigan la suburb of Washington) Fort Worth 18, Texas Phone: 347 -9061 Phone: 301 427 -4666

1 Phone: BRoadway 8 -6733 BUtler -1551 Member .1 FC'CE Member AFCCE

a COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact p7 i MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE V ice ' PRECISION FREQUENCY MEASURING SERVICE u 1735 s St. N.W. MEASUREMENTS a AM -FM -TV SPECIALISTS FOR AM -FM -TV Washington, D. C. 20036 rtoj 103 S. Market St., 445 Concord Ave., Cambridge 38, Mass. for availaúilities Il'Yoll ®ll oY Lee' s Summit, Mo. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022

BROADCASTING, August 19, 1963 95 Washington; proceeding terminated. Action Aug. 13. By members Nelson, Pincock and Slone, SUMMARY OF COMMERCIAL BROADCASTING adopted decision (1) denying for failure to prosecute application of Magic City Broad- Compiled by BROADCASTING, Aug. 14 casting Corp. for additional time to con- struct WBHM Birmingham, Ala.; and (2) ON AIR NOT ON AIR TOTAL APPLICATIONS denied request by respondent Voice of Uc. CP's CP's for new stations Dixie Inc. (WVOK), Birmingham, for oral argument. April 23 initial decision looked AM 3,817 43 158 336 toward denial. Action Aug. 9. FM 1,096 24 90 192 ACTIONS ON MOTIONS TV 522' 53 86 115 Commission, by office of opinions and review, granted petition by Broadcast Bu- reau for extension of time from Aug. 12 to Sept. 3 to file replies to exceptions to initial OPERATING TELEVISION STATIONS decision in Kent -Canton -Kent-Ravenna, Ohio AM proceeding. Action Aug. 12. Commission, by office of opinions and Compiled by BROADCASTING, Aug. 14 review, granted petition by Windber Com- munity Broadcasting System to extend time TOTAL to Sept. 16 to file oppositions to application VHF UHF TV by Ridge Radio Corp. for review in proceeding on applications for new AM sta- Commercial 484 91 578 tions in Windber, Pa. Action Aug. 13. Non-commercial 47 21 68' Commission, by office of opinions and review, granted motion by Onondaga Broad- casting Inc. to extend time from Aug. 9 to Aug. 12 to file replies to exceptions to initial decision in Syracuse, N. Y., TV channel 9 COMMERCIAL STATION BOXSCORE proceeding in Doc. 14367 et al. Action Aug. 8. By Acting Chief Hearing Examiner Compiled by FCC June 30 Jay A. Kyle

AM FM TV Granted petition by William L. Ross to extent of dismissing but with prejudice ap- Licensed (all on air) 3,809 1,090 519 plication for new AM in Riverton. Wyo., CP's on air (new stations) 51 30 56 and terminated proceeding. Action Aug. 9. on stations) 137 CP's not air (new 87 85 By Hearing Examiner Isadore A. Honig Total authorized stations 3,997 1,207 660' Granted request by Delaware Valley Applications for new stations (not in hearing) 210 178 67 Broadcasting Co. (WAAT), Trenton, N. J., Applications for new stations (in hearing) 146 13 53 to extend time from Aug. 9 to Aug. 14 to Total applications for new stations 356 191 120 file proposed findings and from Aug. 23 to for in hearing) 254 Aug. 28 for replies in proceeding on AM Applications major changes (not 90 47 application. Action Aug. 9. Applications for major changes (in hearing) 54 3 8 Granted petition by Broadcast Bureau Total applications for major changes 308 93 55 to extend time from Aug. 8 to Aug. 19 to file findings Licenses deleted 0 2 o proposed and conclusions and from Aug. 19 to Sept. 3 for replies in pro- CP's deleted 1 2 0 ceeding on AM application of Brainerd six licensed stations off air Broadcasting Co. (KLIZ), Brainerd, Minn. 'Does not include Action Aug. 8. 'Includes three stations operating on unreserved channels By Hearing Examiner H. Gifford Irion On own motion, continued Oct. 21 hear- Ga., for waiver of Sec. ing. Action Aug. 13. ing to Oct. 28 in proceeding on applications (WJAZ), Albany, of D & E Broadcasting Co. and Great 1.362 of rules insofar as it requires publica- By memorandum opinion and order, State tion and broadcast immediately following granted joint petition by North Atlanta Broadcasters Inc. for new AM stations in release of order specifying time and place Broadcasting Co. and J. Lee Friedman, ap- San Antonio, Tex. Action Aug. 13. commencement of hearing in proceeding plicants for new AM stations in North At- Granted petition by Van Wert Broad- of lanta, casting Co. for leave to amend application on AM application, and (2) accepted tend- Ga., for approval of agreement for AM Plymouth, ered notice. Action Aug. 13. whereby Friedman's application would be new in Ind., to reflect By memorandum opinion and order in dismissed; application dismissed with preju- death of minority stockholder and issuance of Denver dice; and North Atlanta of letters testamentary appointing executor proceeding on AM application application retained of 6. Area Broadcasters (KDAB), Arvada, Colo., in hearing status. Action Aug. 13. estate. Action Aug. in Doc. 14817, (1) granted petition by By memorandum opinion and order, Broadcast Bureau and enlarged hearing is- granted joint petition by Automated Elec- By Hearing Examiner Forest L. McClenning sues to determine whether nighttime inter- tronics Inc. and Capital Broadcasting Co., Granted petition by Big Bear Broad- ference -free contour of proposed operation applicants for new UHF TV station in Ar- casting Co. for leave to amend financial of KDAB would encompass most distant lington, Va., and Washington, respectively, showing in application for new AM in Big residential area of Arvada as required by for approval of agreement whereby Auto- Bear Lake, Calif. Action Aug. 6. Sec. 3.188(b) (2) and 3.30(c) of rules and, if mated would be reimbursed $2,500 for par- not, whether circumstances exist which tial expenses incurred in connection with By Hearing Examiner Herbert Sbarfman would warrant waiver of the sections, and application in return for withdrawal; appli- (2) denied KDAB's petition to temporarily cation dismissed with prejudice; and Reopened record in proceeding on AM withhold action on petition to enlarge is- granted Capital's application for new UHF applications of Southern Radio & Television sues. Board Member Nelson not participat- TV station to operate on channel 20 in Co., Lehigh Acres, and Robert Hecksher (WMYR), Fort Myers, both Florida, in Docs. 14909 -10 and canceled Aug. 12 date for filing replies to initial proposed findings, and scheduled further hearing for Sept. 6; and by separate order, granted petition by -- SUBSCRIPTION APPLICATION Broadcast Bureau to accept for filing late filed proposed findings of fact. Action Aug. BROADCASTING The Businessweekly of Television and Radio 7. 1735 DeSales Street, N.W., Washington, D. C., 20036 v BROADCAST ACTIONS ó by Broadcast Bureau Please start my subscription immediately for- Action Aug. 13 o El 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached WRVC(FM) Norfolk, Va.- Granted license covering change in frequency and specify 52 issues & 1964 Yearbook $13.50 Please bill ó type trans. 1963 Yearbook $5.00 (so long as supply lasts) WONO(FM) Syracuse, N. Y.- Granted ó mod. of license to change studio location and remote control point. WBBQ Augusta, Ga.- Waived Sec. 3.30(a) name title/ position* of rules and granted CP to extent of permitting establishment of main studio beyond corporate limits of Augusta at North address Business Augusta, S. C.; change ant.- trans. location, O Home make changes in ground system and ant. (reduce height); remote control permitted. WOXR(FM) Oxford, Ohio- Granted CP to change main studio and ant.- trans. loca- city zone state tion; increase ERP to 3 kw, decrease ant. height to 85 feet, install new trans. and make changes in ant. system; conditions. KEND -TV Fargo, N. D.- Granted mod. of company name CP to change ERP to 304 kw vis., and 152 kw aur.; type trans. and type ant., and

96 (FOR THE RECORD) BROADCASTING, August 19, 1963 make changes in ant. system and other final decision is reached in Doc. 14419 or trans.; WNJH Hammonton, N. J., installa- equipment. until directed to terminate such operation, tion of new trans. and specify type trans. WEEF -FM Highland Park, Ill.- Granted whichever occurs first. Following stations were granted exten- mod. of CP to change type ant. sions of completion dates as shown: WREM Actions of Aug. 8 Remsen, N. Y., to Jan. 3, 1964; KCHJ De- Actions of Ang. 12 lano, Calif., to Sept. 30; KCTY Salinas, KRVS(FM) Lafayette, La.-Granted li- 31; New City, N. Y., WGCD Chester, S. C.- Granted increased cense. Calif., to Aug. WRKL daytime power on 1490 kc, from 250 w to 1 to Feb. 11, 1964; WIVI -FM Christiansted, St. kw, continued nighttime operation with 250 WNUE Fort Walton Beach, Fla. -Granted Croix, V. I., to Feb. 1, 1964; WBRD-FM w and installation of new trans.; delete re- license covering change of frequency, hours Bradenton, Fla., to Aug. 31; WDJK(FM) mote control operation; conditions. of operation, and deletion of remote control Smyrna, Ga., to Aug. 31 ;WITN -FM Grifton, WSVM Valdese, N. Granted increased operation. N. C., to Dec. 31; WLTA -FM Atlanta, to C.- KGER Long Beach, Calif.- Granted li- Nov. 8; 31; daytime power on 1490 kc, from 250 w to 1 KBOX -FM Dallas, to Oct. WOLA cense covering installation of aux. trans. (FM) San Juan, P. R., to Dec. 10; KCRA- kw, continued nighttime operation with 250 *KTOY(FM) Tacoma, Wash. li- w and installation of new trans.; conditions. -Granted FM Sacramento, Calif., to Nov. 1; WBLK- cense covering change in ant. location, ant. FM Depew, N. Y., to Jan. 1, 1964: WHUB- KIKI Honolulu- Granted CP to make height, and installation new trans. (specify FM Cookeville, Tenn., to Jan. 30, 1964; changes in ground system; condition. type trans.). WAPI -FM Birmingham, Ala., to Aug. 31; *WYSO(FM) Yellow Springs, Ohio - WJBC -FM Bloomington, 111.-Granted li- WMNC -FM Morganton, N. C., to Feb. 7. Granted CP to replace expired permit to cense covering changes in ERP, ant. height, 1964; KIFM(FM) Bakersfield, Calif., to Dec. make changes in ant., ERP, ant. height and and installation new trans. and ant. 30; KLFM (FM) Long Beach, Calif., to Sept. ant. system. WCRA -FM Effingham, 111.- Granted li- 15; KUID (FM) Moscow, Idaho, to Aug. 30; *WLFM(FM) Appleton, Wis.- Granted CP cense covering changes in ERP, ant. height, KO9FI Key Club of Dunsmuir, Calif., Cas- to move ant.- trans. location 90 feet east of ant-trans., studio, and remote control loca- tella, Calif., to Dec. 10. present site and make changes in ant. sys- tion, and installation new ant. tem (decrease height); ant. height 120 feet. WCRT -FM Birmingham, Ala.-Granted Actions of Aug. 6 WHA -FM Madison, Wis. -- Granted CP to license covering change of type trans. Cokeville Television Corp., Cokeville Town replace expired permit to make changes in KTAL -FM Texarkana, Tex.-Shreveport, and Smiths Fork both Wyoming-Granted ant. height, ant. system, alternate main La.- Granted license covering installation of CP's for new. VHF TV translators on chan- trans. location, trans. equipment and type new ant. nels 3. 6 and 13, to translate programs of ant. (alternate main trans.). WLBH -FM Mattoon, I11.- Granted license KCPX -T(7 (ch. 7). KUTV (ch. 11) and K83AL Windom, Minn.- Granted CP for covering installation new ant. and trans. KSL -TV (ch. 9), all Salt Lake City. new UHF TV translator station on channel WJBK -FM Detroit- Granted license Trans -Tel -Co., Aberdeen, Hoquiam, Mon- 83 to translate programs of KELO -TV (ch. covering installation of new aux. trans. tesano and Central Park, all Washington D. WSNJ Bridgeton, N. J.- Granted license CP - 11) Sioux Falls, S. covering use of old main trans. as aux. Granted for new UHF TV translator on KZOO Honolulu- Granted mod. of CP to channel 83 to translate programs of KATU trans. at present main trans. location. ITV) (ch. 2) Portland, Ore. change ant.-trans. location to KIKI Hono- WILX -TV Onondaga, Mich. r e lulu site, make changes in ground system -G ant d mod. of license to change main studio loca- Actions of August 5 and change type trans.; condition. tion to 1510 Springport Road. WRYM -FM New Britain, Conn. -Granted KSRO Santa Rosa, Calif.- Granted mod. Aztec Non -Profit TV Association Inc., mod. of CP to install new ant. and specify of license to operate trans. by remote con- Aztec, N. M.- Granted CP for new VHF ant. height as 135 feet. trol; conditions. TV translator on channel 12 to translate KTVS(TV) Sterling, Colo.- Reconsidered WCSH -TV Portland, Me.- Granted exten- programs of KOAT -TV (ch. 7) Albuquerque, and set aside July 30 action granting mod. sion of completion date to Dec. 6. N. M. of CP to change facilities. Granted renewal of licenses for follow- Granted CP's for following new VHF WRYM -FM New Britain, Conn.-Granted ing: KTOY(FM) Tacoma, Wash.; WFUV TV translator stations: Robert A. Neish, extension of completion date to Dec. 15. (FM) New York; WIRQ(FM) Rochester. channel 2, Grants Pass, Ore., to translate N. Y.; WMHT(TV) Schenectady, N. Y.; programs of KMED -TV (ch. 10) Medford, Ore.; Skyway Broadcasting Co. channel 8, Aug. 9 WSHS(FM) Floral Park, N. Y.; KTPS(TV) Action Tacoma, Wash.; KAMP El Centro. Calif.; Bryson City, N. C., WLOS -TV (ch. 13) increased KAGO KHEY El Paso; Asheville, N. C.; Barbourville Area Tele- KMUR Murray, Utah-Granted Klamath Falls, Ore.; vision Corp., 4, Barbourville, Ky., daytime power on 1230 kc, from 250 w to 1 WFBL Syracuse, N. Y.; WFMU(FM) East channel with 250 Orange, N. KWPC-FM Muscatine, Iowa; WBIR -TV (ch. 10) Knoxville, Tenn.; Custer kw, continued nighttime operation J.; T.V. Association, channel 12, w, and installation of new trans.; conditions. WAWZ Zarephath, N. J.; WDVL Vineland, Custer, S. D., KBAR Burley, Idaho -Granted increased N. J. KTWO -TV (ch. 2) Casper, Wyo.; condition. daytime power on 1230 kc, from 250 w to 1 with 250 kw, continued nighttime operation Actions of Aug. 7 w, and installation of new trans.; conditions. KCEE Tucson, Ariz.-Granted mod. of KGIL San Fernando, Calif.- Granted li- CP to change hours of operation to uni. on cense covering increase in nighttime power, '790 kc, 500 w -N. 5 kw -D, make changes in change in DA system and nighttime pattern, for your tower DA system (add 1 tower), and change from use of nighttime DA pattern during day DA -D to DA-2; conditions. when KPPC Pasadena, Calif., operates, and ROHN KO4AH, KOBAT, K11BP, K13B0, Story, changes in daytime DA pattern (main); and requirements Sheridan and Fort MacKenzie, all Wyom- use of old alternate main trans. as aux. ing- Granted assignment of licenses for trans. with DA (DA -2) at main trans. site. VHF TV translator stations to Sheridan WOKS Columbus, Ga.- Granted license check SYSTEMS T. V. Translator Inc. covering installation of old main trans. as WVNA -TV Tuscumbiar Ala.- Granted CP aux. daytime and alternate main nighttime TV. to replace expired permit for new trans. A complete KHOU -TV Houston- Granted CP to WRGM Richmond, Va.-Granted license tower change trans. location, type ant.. ant. height covering increase in radiation by addition erection service to 1440 feet and make changes in ant. of top loading to present tower; remote structure and equipment (main trans. and control permitted. that has these ant.) . WJEF Grand Rapids, Mich.-Granted li- KMLA(FM) Los Angeles- Granted CP to cense covering use of old main trans as special advantages: install new ant.; ERP 58 kw (horizontal aux. daytime and alternate main nighttime polarization) and 3.7 kw (vertical polariza- trans.: remote control permitted. tion); ant. height 1180 feet. KSET El Paso -Granted license cover - WDOD -FM Chattanooga- Granted CP to ing change in trans. location. DEPENDABILITY install new ant. and decrease ERP to 11.5 WJEF Grand Rapids, Mich.- Granted li- kw. cense covering an increase in daytime RELIABILITY WGPC -FM Albany, Ga.- Granted CP to power (main trans.) and changes in ant. install new ant.; condition. system. WIBF -TV Jenkintown. Pa.-Waived Sec. KSD St. Louis- Granted license covering COMPLETE 3.613(a) of rules and granted mod. of CP to installation of aux. trans.; specify geograph- change station location to Philadelphia; ERP ic coordinates. ENGINEERING to 1150 kw vis. and 630 kw aur.; change type WMIN St. Paul- Granted mod. of license trans., type ant., and ant. height to 330 feet to change name to WMIN Inc. COAST TO COAST and make changes in ant. system. KOSCZ Park River N. D.- Granted CP to KCND -TV Pembina, N. D.- Granted mod. change trans. location 534 feet south of SERVICE of CP to change type trans. and make riginal site and change ant. height for changes in transmission line and equipment. VHoF TV translator station. WNTV(TV) Greenville, S. C.- Granted KO99AN Valser, Mont- Granted mod. of Be sure to obtain price quota. mod. of CP to change type trans. and make CP to change type trans. and make changes ions and engineering assist. other equipment changes; condition. in ant. system for VHF TV translator sta- WTHI Terre Haute, Ind.- Granted mod. tion. once for your complete tower of CP to change ant.-trans. site. Granted licenses for following; WRTL needs from America's foremost WOLF Syracuse, N. Y.- Granted mod. of Rantoul Ill.; condition; WMBT Shenandoah, tower erection service. CP to make changes in DA system and Pa., and redescribe main studio and trans. ground system; condition. location as West Mahaney, Pa.; WRPM KO3CC Cortez Colo.- Granted mod. of Poplarville, Miss.; WLUX Baton Rouge, CP to change frequency to channel 3, type specify type trans., redescribe main studio trans. and make changes in ant. system for location and change ground system. VHF TV translator station; condition. Granted licenses covering increase in WKLA Ludington, Mich. -Denied request daytime power and installation of new for waiver of Sec. 17.43 of rules, governing trans. for following: KTSM El Paso: WAIR tower painting, in accordance with commis- Winston -Salem, N. C., and specify type sion policy effective Dec. 31, 1960, and di- trans.; WRKD Rockland, Me., and specify rected completion of required specification type trans.; WMOP Ocala, Fla., and specify to repaint tower by Nov. 1. type trans. and geographic coordinates. KUKA San Antonio, Tex. -Granted re- Granted licenses covering increase in quest to continue existing pre -sunrise opera- power for following: WRKM Carthage, ROHN SYSTEMS, INC. tion with non -DA and reduced power of 500 Tenn., condition; WOAP Owosso, Mich.; 6718 W. Plank -Road Poona, Illinois w between 4 a.m. and local sunrise until WRWJ Selma, Ala., and installation of new 97 BROADCASTING, August 19, 1963 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word-42.00 minimum HELP WANTED 25¢ per wordf2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS Bì EMPLOYMENT AGEN- CIES advertising require display space. All other classifications, 300 per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C., 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Contd) Help Wanted-Management Sales Announcers

Management opportunity. Wanted: A sales - Experienced salesmen needed for good Middle of the road radio personality, live partner, with experience in sales field music operations in Boston, Charlotte, N.C. sound, sharp production, good judgment proven. Preferably family man. Must have and Los Angeles county area. Send com- on amount of talk. Start at $115 weekly, cash to invest. 20% stock available to plete resume to Box K -170, BROADCAST- fringe benefits. Great Lakes medium large right party, with possibility of 50%. Station ING. market. Photo and tape required for con- value $75,000.00 in market of 3 other locals. sideration -will return. Box K -199, BROAD- Located in Utah in 2nd largest metropolitan Opening for experienced radio- salesman- CASTING. area. 125,000 population. Box J -3, BROAD- announcer Rocky Mountain 5kw. Growing CASTING. organization, growing area. Must be crea- Strong morning man for medium market tive, aggressive. Salary plus. Box K -214, Pennsylvania. Must be three years or more Wanted manager for aggressive Illinois sta- BROADCASTING. veteran. Salary open. Good music sound. tion with metropolitan service areas popu- Modern equipment with good working con- lation In excess of 200,000. Must be capable RESA County radio needs another sales- ditions. Send tape and complete background of directing sales, news and programing man to handle increasing business. Guar- first letter. Box K -212, BROADCASTING. departments and be good at promotion. antee and gas plus 15% commission. Per- Well established operation. Middle of the sonal interview required. P.O.B. 2138, First phone announcer. Middle of road road music, line news reputation. Salary Salinas. Calif. Phone 424 -1428. format. Salary depends on ability. No open. Write Box J -131, BROADCASTING. maintenance -we have a good chief engi- Experienced salesman for 24 hour good neer. Fine opportunity for young, aggres- Wanted: assistant manager for station in music Florida am station. Reply to WTRL, sive man. E. H. Whitehead, KTLU, Rusk, large Illinois city. Should be strong in pro- Bradenton, Fla. Texas. graming, promotion and news. Salary in accord with ability and experience. Fine Wanted immediately a salesman /announcer Wanted: Announcer with first class license. opportunity for sharp, competent broad- who is capable of selling good radio in Station WAMD, Aberdeen, Md. caster. Write Box J -132, BROADCASTING. medium competitive market. We want you to make a career of our operation. Lee Immediate opening for good morning man. Seeking manager for Iowa station. Must Nolan, WVTR, White River, Vt. 802 -295- Send tape, resume & salary requirements: have successful record as manager or sales 3167. WASA, manager. Box K -126, BROADCASTING. Havre de Grace, Md. Announcers Top forty announcer, 1st phone, immediate $10,000 to $15,000 or more as manager of opening rush tape, resume. WERD, Braden- successful station in upper midwest. Com- ton, Fla. on cash flow. Box K -127, Classical music man with solid combo BßOADCAbased operate -announce commercial experience. Smooth delivery and voice. must be so- Suburban Chicago. Combo first class. Per- Manager position open, top forty, fulltime, phisticated in classical music programing. manent. Tape, complete information now. network affiliate major midwest market. References and resume only. Box J -158, WEAW, Evanston, Ill. Must have proven sales background. Send BROADCASTING. pic. and details. Box K -209, BROADCAST- Experienced afternoon man wanted for pop ING. Top rated station in eastern Pennsylvania music station bi medium Michigan market. with heavy accent on news, sports, special Fast paced but no screamers. Send tape Knowledge and experience in small market events and specialized programming has an resume & photo to John Moss, WIBM, radio essential. Excellent equipment, well immediate opening for topnotch announcer Jackson, Mich. established 1kw daytimer, fine staff small with solid experience authoritative voice Colorado community. A job for a Selling and ad lib ability. Excellent salary and manager!! Write fully. Salary, commis- talent. Send resume tape and picture to WIRK, West Palm Beach, has immediate sion, expenses. Box K -202, BROADCAST- Box K -1, BROADCASTING. opening for a real pro. Must be strong on ING. production and news. Send tape of di. Announcer with versatility who likes small news and production, plus resume. Full Wanted: Asst. manager, radio station KVOU. town living and can settle into small market time, format, pop music operation. Uvalde, Texas. Sales experience necessary Pennsylvania operation. Married and must have 1st engineer license. E. J. man pre- Harpole. ferred. Send tape, details of experience, WIRL, Peoria, Illinois needs an afternoon salary requirements. Box K -5, BROAD- drive -time, seasoned, clever personality. KWHP ln Edmond, Oklahoma, seeking full CASTING. Send resume and tape immediately. ti m e announcer -sales- management -sports. Grand opportunity for experienced morning Must not smoke or drink. Good appearance man to join progressive good music multiple WLPM needs an engineer -announcer With and willing to work. Room for advance- station organization in upper midwest. Im- 1st class license. No maintenance required. ment! Salary held open for you! 405 -PL mediate opening. Salary open for right man. If interested in joining staff of stable. ag- 4 -1598. Send air -check, picture and resume. Box gressive, well equipped station playing up It you have $25,000 cash! Move to beautiful K -8, BROADCASTING. tempo big band music, send tape picture Colorado and enjoy living while operating and resume to: E. D. Beydush, WLPM, your own radio station. Husband and wife September opening for staff announcer for Suffolk, Va. operation. High net. Write R. W. Schmidt, upstate New York collegetown station. dj 9693 E. Colfax, Denver, Colo. Cline & and news experience a must. Send tape and Announcer, 1st phone -5,000 watt midwest Hardesty, Inc. resume. Box K -11, BROADCASTING. independent has immediate opening. Em- The big opportunity . one of the na- phasis on air work. little maintenance Sales tions fastest 'growing stations in small Run own board. Send tape, photo, refer- middle Atlantic community with a big ences, complete resume, first letter, WMIX, Columbus, Ohio ... Immediate opening for market . needs announcer- salesman at Mt. Vernon, Illinois. good salesman, management experience or once. If you have guts and ready. Top independent. imagination Growing chain, and want to grow, send tape and resume to WRMF, Titusville, Fla. (Cape Canaveral) good salary plus. Please write fully. Box Box K -142, BROADCASTING. has G-13, BROADCASTING. opening for announcer. Permanent and im- Announcer experienced "big" voice, mediate. Sales promotion writer, strong on research, full -time for stable operation. Tight board, sales presentation and ideas in top five mar- gcod sound. Send tape, photo, resume. Box Immediate opening for experienced man. kets. Box H -128, BROADCASTING. K -159, BROADCASTING. Mid -morning and traffic shift. Adult music with good equipment. Clean air -conditioned Salesman, combo engineer /announcer, Bright lively morning man. Experience salary, talent, commission. Hard intelligent control room. No beginners please. Send work will necessary. Warm the year round. Send air check and full background. All tapes earn ever increasing large in- tape and resume immediately. State salary returned. WRTA, Altoona, Penna. come. N.Y. state fulltimer. Box K -83, requirements. Box K -185, BROADCAST- BROADCASTING. ING. Announcer-salesman- Florida single station Experienced salesman Excellent per- Need experienced announcer with Ist class market. Ideal opportunity for right man. manent opportunity for idea man with ticket to locate permanently with adult Football play -by -play helpful. Rush taped solid background capable of working with good music format station in Florida. Good audition, resume references, and salary ex- top regional station. Send photo, resume. salary, no maintenance. Send tape and pected to: Chuck Grant, Station Manager, Box K -157, BROADCASTING resume. Box K -190, BROADCASTING. WSLC, P. 0. B. 606, Clermont, Fla.

98 BROADCASTING, August 19, 1963 Help Wanted- (Cont'd) Help Wanted- (Cont'd) Help Wanted -(Cont'd) Announcers Technical Production, Programing & Others Experienced newsman -deejay for Illinois Radio Transmitter and Receiver Operating Production director for group operation, ex- good -music kilowatt. Excellent opportunity and Maintenance Technicians. The United cellent working conditions, headquarter at -gather, write, broadcast news and present States Information Agency (Voice of Ameri- one station with occasional field trips to music programs. Send tape. full resume to ca) needs Radio Transmitter and Receiver others in group -good starting salary. Must WSOY, Decatur, Ill. Operating and Maintenance Technicians for have experience, talent and ability to help relay stations in Greenville, North Carolina: create top -notch promos, clever contests Sharp Marathon, Florida; Dixon and Delano, Cali- and hip sounds. Writing ability secondary announcer needed now by top- rated, fornia; and Bethany, Ohio. These positions but must be a master with tape and have tight production, modern format station. for operation and maintenance of high know how to make productions that are Good opportunity for experienced man with power transmitters and receiver stations re- noticed. Send resume and sample of work good voice. Send tape. resume to WSPT. to Box K -231, BROADCASTING. Stevens Point, Wis. quire a minimum of five years of responsible technical operating and maintenance All night first phone announcer wanted by experience. Experience at commercial point - News director for top 40 operation in large modern New York Con- to -point communication transmitter stations Ohio city, must have desire to dig for news. central operation. or as a transmitter development and /or write and deliver concise, fast paced news- tact Bill Quinn, WTLB, Utica, N. Y. test engineer is also qualifying. Salary de- casts. Fine working conditions, great crew, termined by applicant's experience and opportunity to editorialize, good starting Wanted immediately a salesman/announcer ability. Present rate range is $6344 to $10,504 salary. Send tape and facts to Box K -232. who is capable of selling good radio in per year; promotional opportunity. Posi- BROADCASTING. medium competitive market. We want you tions are in Career Civil Service, and there- to make a career of our operation. Lee fore, appointments are made thru competi- Nolan, WVTR, White River, Vt., 802 -295- tive examination. Must be American citizen. Independent Los Angeles TV station needs 3167. To apply for this nonwritten examination, experienced cameraman with own 16mm please request Announcement No. 283B and equipment for shooting silent footage - Announcers needed! A complete service. application forms from your nearest U. S. commercial film clips. Must have own Audition tapes duplicated. edited, recorded. Civil Service Commission Representative's transportation. Send resume and salary 20 tapes $25. Resumes written, edited. Office or write to The Executive Secretary, desired to Box K -234, BROADCASTING. printed. 1000 resumes $15. Check with the Board of U. S. Civil Service Examiners. mad men at: Darden Associates, Box 231. U. S. Information Agency, Washington 25, New station, fall target date now accept- Roosevelt, N. Y. D. C. ing applications announcers and news director. Send resume, photo, salary require- DJ's learn the professional way to introduce ments, tape, Box 66, Shakopee, Minnesota. a record. 300 interchangeable, intelligent Production -Programing, Others No material returned. intros by excellent writers for vocals and instrumentals. $3.95. Broadcast Intros, 975 North 35th, Milwaukee 8, Wisconsin. News editor wanted for Dl. kilowatt metro- ETV producer -director, minimum salary politan. strong in news coverage. Progres- $7.000 for experience and masters degree. sive. long established station with 3 profes- Position available now. Contact L. Rhodes, sional newsmen. Salary excellent, merit Central Michigan University, Mt. Pleasant, Technical raises. Give full details of experience and Michigan. references in 1st letter to Box J -133, BROADCASTING. Alert, responsible engineer -announcer citi Writers: Scripts wanted for half hour zen. Small market, Kansas am/fm station. Top news personality for Florida market. dramatic radio For further in- Good job. Send complete application. Box Must be authoritative newscaster for on programs. K -36, BROADCASTING. formation write Satellite Broadcasting air work with growing department. Write Company, 5935 SW. 8th Street, Miami, Fla. Box K -92, BROADCASTING, giving ex- Chief engineer, 1kw, 100 miles from New perience, salary requirements. and include York, $125. Box K -77, BROADCASTING. photograph, audiotape, and film or vtr if Experienced reliable man as continuity di- available. rector immediately. Prefer man who can Chief engineer. No announcing. Top develop and record production spots but rated Virginia radio -tv station needs manager will consider woman. Excellent working station. Major market. Must know all phases for news department. Must be 35 or over maintenance. Prefer man with Schafer and have radio-not necessarily tv- experi- conditions. Contact Jim Heaton, KVGB, automation experience. Stable, highly re- ence. Write Box K -125, BROADCASTING. Great Bend, Kan. spected group. Box K -113, BROADCAST ING. Major Michigan radio and TV combo needs Come blow your horn . I'm looking for capable newscaster- reporter strong on civic my own replacement. Have just moved Chief engineer for long -established Vir- and government affairs. Send resume. tape and expected salary range to Box K -130, into radio pd spot in top quality, dominant ginia fulltime station in small market. Posi- 5 kw CBS affiliate in northeast. Want a tion offers security and many benefits. An- BROADCASTING. heads -up, creative, polished pro -one who nouncing or sales ability helpful but not can produce solid commercial work on the essential. Theory, technical and practical Major station on NYC fringe -We con- air -experienced in tight production -and ability a must. This is a settled, hard work- centrate on news, are looking for experi- not afraid of six -day week. There's a ing, friendly operation, and we want a enced man to do same. Must have polished, future here-and money, too. Our TV ope- man with the same qualities. Box K -169, authoritative delivery, must be able to ration will welcome this pro with open BROADCASTING. gather and write local news. Opportunity accounts. Must be available for on- camera to do news specials, editorials, sports, too. audition. Send tape, full resume, pix and Only replies which include audition tape. P.D., Chief engineer for major radio station in not less than 5" reel and preferably air sof. if available, to: Tom Whalen, southeast. Require broad experience with check, will be considered. Complete resume WNBF Radio, Binghamton, New York. emphasis on preventive maintenance. Box to Box K -141, BROADCASTING. K -210, BROADCASTING. A genius -of -all- trades: a creative produc- Immediate opening for experienced news- tion man with ability to gather, write and make New York state 5 kilowatt non -directional man with first phone license and strong presentation of local news. Play -by- wants first phone engineer for maintenance ability to handle personality format with play sports experience desirable but not and light announcing. Box K -233, BROAD- middle -of- the -road music. Starting salary KAOR Radio, Oroville, Calif. CASTING. $127.50 per five -day week with excellent necessary. opportunities for advancement. Here's your golden opportunity to locate permanently Chief engineer, lkw daytimer, full mainten- in one of California's choicest cities. Wanted intelligent and experienced news- ance control room, transmitter, mobile unit. Please send air -check or audition tape man for afternoon shift at top rated sta- New Equipment, excellent condition. An- sample copy, and taped production spots. tion in central New Yr'rk, only those willing nouncing shift, must be competent engi- Box K -156, BROADCASTING. to dig for their stories need apply. rush neer, will train beginning announcer. Send tape and resume to WTLB, Utica, N. Y. recent photo, resume, references. E. J. Pat- Program Director . Need fully experi- rick, GM. KAVI, Rocky Ford, Colorado. enced mature man for top community station. Permanent position with unlimited SITUATIONS WANTED Experienced chief engineer for Alaska am- opportunities for stable operation. Send tv. Light announcing. Send resume to photo, resume. Box K -158, BROADCAST- KIY, 231 S. Franklin St., Juneau, Alaska. ING. Management Help wanted- Newscaster for network af- Chief engineer with some announcing filiate, leading station in large. progressive duties. An ideal spot f,.r the right man in southeastern city. Need good air man with Pittsburgh program director strong in pro- a good, efficient small market station. Re- news background. $140 to $160 week. Box motion, production, news and sales, desires cently moved to new studios and offices, K -167, BROADCASTING. station manager's position in metropolitan with improved equipment, in a new build- market. College graduate, married, 35 years ing. Write KTTN, Trenton, Missouri or call Metropolitan southwest station desires ag- old, references. Box J -367, BROADCAST- Elmwood 9 -2261 for details. gressive young radio newsman eager to ING. work and willing to take direction. Com- Immediate opening for first class engineer plete resume, picture and tape in first capable of maintaining 10 kw transmitter letter to Box K -191, BROADCASTING. Experienced selling manager desires to relo- and studio equipment. Rush resume, photo, cate in Arizona. More than doubled billings references. Include experience in any other Experienced copywriter, three in depart- present location. Box K -203, BROADCAST- phases of radio. WPAQ, Mt. Airy, N. C. ment. Write KSAL, Box 180, Salina, Kansas. ING.

BROADCASTING, August 19, 1963 99 Situations Wanted- (Cont'd) Situations Wanted- (Coned) Situations Wanted- (Cont'd) Management Announcers Announcers

I know the industry. Have proved it for Hating your rating? I'm the doctor of the First phone, family man. 23 years back- about 20 years in sales, management con- air-waves . I'll boost your Pulse and ground in industrial electronics, seeks op- sulting and management. Am out of the give you a super -duper Hooper. Top-40 portunity in broadcasting. Available imme- industry for about 1 year. Got to get back personality now employed in medium mar- diately. Box K -226, BROADCASTING. in. Looking for major market to sell or ket looking for swingin' station. Box K -154, manage. About all, I want back in and BROADCASTING. Now in large city, seeks less frantic life for work. I do not want idle talk. If your family and self. If you need an exceptional want action, Act. I'll do the same. Box voice (not a prima donna) with first ticket, K -161, BROADCASTING. Dj -5 years experience . . all areas con- strong on good music and news. Sober. ma- sidered modern format. Box K -110, ture, family man, Contact Box K -227, General manager, former owner, strong BROADCASTING. BROADCASTING, sales, top announcer, 20 years broadcasting, can invest. California-Help! Am trapped in a tape Box K -177, BROADCASTING. Available October 1st -Professional net- cartridge! Release me! Early morning air I will put your station close to or on top work- quality newscaster, also middle of personality not only does an impersonation in 90 days. Very successful commercial road record show. Sixteen years exp. For- of John F. Kennedy but also President manager in one of mer general manager and station owner, Sukarno of Indonesia! Box K -229, BROAD- U.S.'s toughest markets desires position away from front desk and CASTING. wants to manage station in small or me- back on board or news mike. Prefer New dium market. Top notch salesman, tho- England or middle Atlantic area, will con- Announcer-newsman. Gathering, writing, roughly experience) all phases of radio. sider any offer. If personal interview re- editing, beeper. mobile unit. Excellent de- 39, college graduate, married, best refer- quired, will share expense. If out of re- livery and announcing. Available because of ences. Box K -180, BROADCASTING. quested expense. change of format. Best references from Aggressive manager -with successful r ccs Tape available t immediately.immedi y Will sell on station owner. B. S. Communications. Pre- also handles top flight play -by -play, news own time at 20% commission. Exp. in all fer Long Island, New York, Box K -230, phases of radio. Minimum salary $150.00 BROADCASTING. special events and programing. $200 mini- week. Box K -140, BROADCATING. mum, plus moving expenses. Can invest, Personable. Service not remuneration. R. Prefer New England, Missouri or Illinois. Land, Box 231, Roosevelt, N. Y, but will consider others. Box K -195, BROAD- Mature voice, 31, 5 years experience. Fam- CASTING. ily man, northeast. (di- announcer). Box Top San Francisco jock, with 26 voices K -165. BROADCASTING. presently employed, seeking s -w, or Pacific Management -young, aggressive family man - n -w with top 40 or tv gig. Write or wire ownership interests- prefer New England. 1st phone personality -college, draft free. box 5004, Vallejo, Calif. Box K -196, BROADCASTING. 6 years experience In the top 50 markets. Box K -172, BROADCASTING. Age 20, two years college, one year experi- Desire manager or sales manager position ence in nation's 28th market. Al Sherouse: with west Texas station. References, 9 yrs. experience radio, all phases, except en- Staff announcer -newsman presently em- 7020 N. Dakota, Tampa, Fla. gineering. Married, civic minded and ambi- ployed by leading southeastern NBC radio - tious. TV affiliate desires position with progres- you Available Sept. 30. Only consider sta- sive organization. Box K -174, BROADCAST- 40 DickkBianti the second?" Write to- tion giving priority to advertising results. ING. day. 3rd class ticket. Box K -236, BROAD- Box K -220, BROADCASTING. CASTING. Station manager, experienced all phases of Washington. D. C. area . Announcer- phases of small market station operation. newsman currently employed at top -rated First phone -Emerson college alumni -good First class license. Management, sales, pro- 5.000 watt NBC affiliate seeks position with voice-articulate-can write copy. Experi- graming. Presently employed but seeking leading Washington radio or television sta- enced fine music and smooth sound. Will change. Best of references. All offers con- tion. Box K -178, BROADCASTING. travel. Paul Scott, 86 Morgan St., New sidered. Box K -224, BROADCASTING. Bedford, Mass. 02740. I want to be your all -night man. If you Top manager, pd, commercial manager. 13 do the hiring for an important station in Hank Navin, 17, unemployed, inexperi- years experience. I know all phases. Pres- a metropolitan market, you'll want to read enced and unlicensed must have immediate ently employed, 5 kw in San Francisco. my story: Saturdays and Sundays, I do a employment paying $80. Telephone 271- Seek S -W, midwest, Pacific northwest stable late -night record show on a network - 7116. 9325 Beacon Ave., Cleveland, Ohio. position. Write or wire Box 5004, Vallejo, owned, 50- thousand watt station in one of Calif. the five largest markets. During the week, 7 years radio, TV currently TV chief an- I'm the summer replacement man for an nouncer. Prefer radio, seeking east coast Manager. 15 years radio sales at one sta- independent station in the same market. top 40. $125 minimum. Spence Allen, 223 -22 tion. Creative, with imagination. Twelve I'm 24, married, a college graduate with 65th Ave., Bayside, N. Y. thousand or more. Merlin H. Smith, 3014 a degree in radio and television. I'm young Barnhart, Fort Wayne, Ind. Phone 483- and good. I know music -really know it. 1st phone announcer, currently employed 3881. That's why I've got to play good music. at 50 kw in one of top 10 markets. 5 I'll play Sinatra, and Ella, and Les Elgart, years experience. Desire midwest small sure, but let me go with Mel Torme. Nancy market radio. Others considered also. Sales Wilson and Count Basle once in a while. Phone 618 -877 -6510. and I'll program better -and with more taste -than anyone you've heard lately. My Negro, female, recent announcing school Salesman, dedicated, competent, 6 years graduate. Spirituals preferred, consider radio, license, 5 year chain station voice is soothing, warm and well -trained. refer- My approach is easy, uncluttered. smooth, other. Please call or write Eula Coss, ence, capable with copy, radio school grad- ORchard 3 -1918, 5101 uate, anywhere. Box K -108, BROADCAST- and believable -adult. I'm available now. Crane St., Houston ING. But I'm prepared to wait for the right 28, Tex. offer. If your station's immune to middle - Experienced selling manager desires to relo- of-the -road thinking, listen to my tape, Top notch jock/chief engineer combina- cate in Arizona. More than doubled billings read the rest of my story, then let's get tion. Major market experience, draft free, present location. Box K -204. BROADCAST- together. Box K -179, BROADCASTING. available immediately. Call Jim Meeker ING. after 5 est. at 913- 843 -7291 or write Box At liberty -c &w personality di. Also can 1321, Topeka, Kan. $650 minimum. work as salesman. Box K -181, BROAD Announcers CASTING. Technical Announcer, dj play Boston area. Announcer /dj, 27, with first -by -play, engineer with phone seeks part-time work while attend- first phone, some TV 7 years experience. Engineer would like chief job, experienced ing college. Box J -297, BROADCASTING. Box K -184, BROADCASTING. am -fm maintenance. Also mobile communications service. Prefer western, south- Sportscaster, Disc -jockey -experienced, looking to settle. dj. First phone. Experienced. Can do K -188, western. plains or midwest states. First Personality. College graduate. Any format. play -by -play baseball. Box phone. Box K -88, BROADCASTING. Box K -70, BROADCASTING. BROADCASTING. Four years in radio announcing, copywrit- 5e Energetic sportsman who can double as di -192, kw am experienced newscaster seeks now available. Box K -75, BROADCASTING. ing. Want to learn news. Box K hot am or tv assignment. Box K -107, BROADCASTING. BROADCASTING. Top 40 dj- announcer, tight production and fast board. A broadcast graduate and wants Attention Florida, announcer -lst ticket. to Available September. Experienced with CBS Approximately 13 years experience as swing. Box K -98, BROADCASTING. affiliate. tight board. Box K -52, BROAD- radio /tv announcer, director. Wish to First phone announcer -limited experience; CASTING. utilize experience as program director or 6 to executive position. Would consider invest- midnight shift only. Box K -104, Announcer with first phone available now. ing modest amount. Box K -160, BROAD- BROADCASTING. News or personality. Box K -205, BROAD- CASTING. Attention: Tennessee and Kentucky! An- CASTING. nouncer, di- combo: Three (3) years ex- 3 years experience, (11/2 c & w). First phone. Chief engineer: with 12 years high power perience. Presently employed, but would Upper midwest preferred. Box K -208, directional antenna experience. License re- like to relocate within 150 miles of Nash- BROADCASTING. newals, proofs, am -fm construction and ville, Tenn. Good references including maintenance ability. Know how on cutting present employers. Veteran, married and Newscaster -dj. 21 -year old veteran. An- costs and getting top efficiency with less reliable. Good board, cut all shows. Avail- nouncing school graduate, beginner but technical personnel. References available able: Dec. 1st. Box K -149, BROADCAST- ambitious. Call 312 -226 -0963 or Write Box from professional men in the broadcast ING. K -218, BROADCASTING. field. Box K -150, BROADCASTING.

100 BROADCASTING, August 19, 1963 Situations Wanted-(Coned) Situations Wanted- (Cont'd) TELEVISION Technical Production-Programing, Others Situations Wanted -Management Engineer, capable, experienced, southeast, Production manager. Extensive major mar- Ready? Announcing, news, sports, pro- available soon due to chain reorganization. ket experience in all production functions. gramming, writing, promotion, sales, sales - Box K -114, BROADCASTING. First phone. 33 years old- married. Box K- management, major group operation, na- 216, BROADCASTING. tional syndicated film sales and sales man- Chief engineer: 14 years experience with agement. Knows all major stations in excellent references. Have done directional depth. Agency, rep. and network contacts construction and proofs. All round super- News director ... San Francisco employed galore. Informed professional with vision in installing am -fm stations from looking for position in s -w or Pacific north- reputation. Whoever has a problem this foundations up. Desires personal interview. west. Box 5004, Vallejo, Calif. background can solve, write Box K -152, Will travel at own expense. Box K -151, BROADCASTING. BROADCASTING. TELEVISION TV operations or program manager avail- Transmitter position, two years experience, able. Heavy programing, production, sales. dir., 1st radio telephone, amateur. Box film, vtr, film buying and public affairs K -183, BROADCASTING. Help Wanted- Technical experience. For resume and exceptional industry references, write or wire: Box Competent chief'engineer with broad experi- Studio- transmitter engineer for progressive K -153, BROADCASTING. ence and top references seeks permanent upstate New York TV station. Permanent position in or near college city. Available Must have first class license, experience Aggressive salesman with 10 years radio -tv mid -September. Box K -200, BROADCAST- preferred. Box K -171, BROADCASTING. sales experience seeking sales management ING. position. Top tv salesman in 3- station mar- Experienced technicians- dedicated to qual- ket. National and regional sales experience Thoroughly experienced announcer -first ity productions are always needed at the olus agency background. Top references. class licensed chief engineer. Immediately. videotape center; 101 W. 67th Street, N.Y.C. Resume and photo on request. Box K -235, $100 forty hours. Tapeless. Good references. -TR 3- 5800 -cameramen, videomen, video BROADCASTING. Box K -201, BROADCASTING. tape operators, audio man and maintenance men -qualified personnel may call collect - Many ads have appeared in this publication First phone. 13 years experience am -fm 2% Don Collins, Chief Engineer. for positions. Mine is no exception. Pres- years as chief engineer. Maintenance. Con- ently employed as commercial manager, I Group owner S.M. No. 2 position struction. Production. Box K -219, BROAD- seeking want a position as general manager . . tv/ CASTING. at WPTZ -TV. Contact George Barenbregge, radio or tv. Perhaps one exception. Inter- V.P. Television division. P.O.B. 2167, Wil- ested only in station that has forward and Chief engineer /personality jock, with di- mington, Del. positive thinking ownership, and history of rectional experience and all types of am good business principles and practices. Box maintenance and installation. Available K -221, BROADCASTING. immediately. Minimum $650. Call Jim Announcers Meeker for full details after 5 cst. at 913 -843 -7291 or write Box 1321, Topeka, Sales Kan. Southeast network affiliate needs man with experience in public affairs programing in Engineer, some announcing 10 years ex- and news. Please send resume, picture, Executive position as sales manager perience. Jack Daley Alpine 2 -6455, Phoenix, references and audio tape to Box K -13, mountain states television station, fast Arizona. BROADCASTING. growing, progressive communities serving over sixty thousand homes. Salary guarantee with unusually fine commission incen- tive. $12,000 per year earnings will be no Production -Programing, Others Technical problem to right man with ideas and initiative. Adjacent to great hunting, fish- Experienced sports Transmitter operator- Central Texas max. ing, winter sports. Excellent area for rais- announcer specializing power vhf, RCA equipment. New installa- ing children. Four season climate. Refer- in play -by -play basketball, please note, will ences, please. Write Box K -173, BROAD- do sports only and will make season corn - tion -near large lake. Contact Bob L'Roy, mittment only. Will consider any market KLRN -TV, Star Rt. 2, New Braunfels, Tex. CASTING. big or small any locality. Prefer Indiana. 50 experience -2, Master control technical operator with ex- year old broadcaster-30 years Box K BROADCASTING. 15 years tv sales -experienced management, perience desired. New telecast facility RCA production, news, community relations - Needed-a permanent position with estab- equipment. Please contact Lad Hlavaty, seeks relocation in moderate climate, me- lished radio -tv operation, preferably in Director of Engineering, WQAD -TV; Moline, Box K- news and sports-over 10 years radio, some Ill. dium market with good earnings. tv. Box K -60, BROADCASTING. 211, BROADCASTING. TV engineer. Station expanding technical News director: 11 -years experience; no facilities has opening for young man thor- rock -roll, please: 255 years directing crack oughly grounded installation and mainten- Technical news operation in major market. Honesty - ance tv equipment or who has fundamental loyalty and professional pride among my knowledge and capability learn quickly un- Chief engineer position wanted. 8 years ex- qualifications. Box K -163, BROADCAST- der guidance of chief engineer. WSAV TV, perience am-fm -tv. 2 years as chief. Quali- ING, Savannah. Ga. fled to install, operate and maintain any television station. Presently in computer Program director available September 1st. field. Box K -93, BROADCASTING. Ten years experience in all phases of Production, Programing & broadcasting. Completely experienced in Others Engineer, six years television operations, top 40 type and good music programing. technical director, construction mainten- Production a specialty. Currently em- Attention present director -cameramen, di- ance. Videotape experience. Box K -182, ployed in a ten station market. Top refer- rector- announcer in medium or small TV BROADCASTING. ences. Box K -168, BROADCASTING. market in Minnesota, Wisconsin, Illinois, Iowa, Missouri, Nebraska area. Operations News minded stations would appreciate manager opening for creative strong super- Production, Programing & Others this employed two man news team. We visor. Prefer on- camera announcing abil will produce in market over 300,000. Write ity. Box K -155, BROADCASTING. Television sports director available. Com- Box K -178, BROADCASTING. plete knowledge of film; authoriative play - News director -Top station midwest mar- by -play; intelligent editorialist. Will create First phone newsman. Extensive local ket needs man with superior background excellent image in sports minded market. coverage. Board and play -by -play. Sixty and ability with mature, authoritative per- Box J -296, BROADCASTING. mile radius N.Y.C. Box K -187, BROAD- sonality. Send resume, picture, audio tape CASTING. and salary requirements. Box K -162, Television children show personality with BROADCASTING. proven format. A top rated, easy to sell Newsman who knows how to find the im- entertaining show for kids. Available portant stories and report them in the most Female traffic coordinator for fast growing September first. Box J -306, BROADCAST- informative and interesting way, wants to central Florida television station. Well ING. work for major market station that cares versed in all phases of traffic. Reply stat- about its public. K -193. BROADCASTING. ing experience and salary requirements. Public affairs -news . producer, photo- Box K -166, BROADCASTING. grapher, writer. 7 yrs. wire - service & news Combine -save. I'll take your sports and pro- magazine experience, award winning in gram directorships and combine them into Promotion director -man or woman cap- both. M.A. degree broadcasting & film now one successful department. Available in able of executing on -the -air, newspaper. final stage. Available September. Box J- September. Seven years experience. Box TV Guide, and all other local audience 332, BROADCASTING. K -197, BROADCASTING. promotion activities for CBS -ABC TV affiliate and independent radio station in Experienced news director: Now heading Newsman's newsman: Top stations East. I medium southwestern market. Rush full vhf-am newsroom. Top -rated newscaster, report with a flair -intelligence- sincerity, details to Walter M. Windsor, KLBK AM- investigative reporter. Seek news director- few match. Journalism background. Eleven TV, Lubbock, Texas. ship /staff job major market. Box K -80, years broadcasting. Box K -207. BROAD BROADCASTING. CASTING. Newsman- legman, writer. Opportunity for airwork depends on individual. Must learn If your station wants the important areas College grad. radio tv broadcasting. Gradu- to handle 16mm camera. Will consider in your city covered the way they should be ate electronics. First phone. microwave ex- promising beginner. Salary open. Contact covered on daily newscasts and in docu- perience. Want start in production, engi- Jon Poston, News Director, KTIV -TV, mentaries, why not hire a newsman who neering. Box K -215, BROADCASTING. Sioux City, Iowa. can do the job. K -194, BROADCASTING.

BROADCASTING, August 19,1903 101 Situations Wanted- (Cont'd) Situations Wanted-(Contd) For Sale-(Coned) Production- Programing, Others Production -Programing, Others Equipment Due to program emphasis changes this tv Public affairs /Special projects producer with RCA TTSA tuned to channel 2. Priced to station has a top kid personality available energy, ideas, and proven ability. Can as- sell quickly. Box K -84, BROADCASTING. effective mid -August. I can strongly recom- sume full responsibility for developing and mend John Stikes as a popular emcee of producing documentaries, realities, and edi- Package deal -all equipment like new. live kid shows and an individual of excel- torials of distinction. Twelve years as pro- Gates "Gatesway" audio console & desk, lent moral character. His availability does ducer, director, writer, and manager in tv, Ampex not reflect a lack of commercial success films, and theatre. Network, local; commer- Gates CB 525 turntable & cabinet, with his show or any personality conflict model 351 recorder console, RCA model 77D cial and etv credits. M. A., 33, veteran, mar- 2-RCA 12 inch speakers & with station personnel, but is due to all- ried. Can relocate for challenge: currently microphone, in slopedwall enclosure. Total: $3600.00 Box over program changes our early evening employed in New York, Box K -225, BROAD- -138, BROADCASTING. period. If interested in a strong children's CASTING. J personality please call either John Stikes RCA TTU 1B uhf tv transmitter complete or me collect. Phone FA 2 -8828, Columbus, except for meters and blower. Needs ap- Georgia. Joe Windsor, G.M. WANTED TO BUY proximately $1000 in parts and 100 hrs. of engineers labor. Sold as is or will re- Director of photography . Seeking re- Equipment build under contract. For info call W. S. sponsible position with organization pro- Ward, JO 2 -2000, 7505 Carroll St., Tacoma ducing tv films and documentaries. Ten Park, Md. years tv experience, over forty documen- Wanted: 150 foot tower console, micro- taries, many awards. Strong production phones and other related equipment. Build - background includes editing, directing, ingGnew station, Box H -149, BROADCAST- Business Opportunity animation, commercials. Opportunity for advancement essential. Married, age 35 degree. Samples and resume upon request. Religious, patriotic broadcasters . . your Box K -106, BROADCASTING. Records wanted! Top dollar for all 1p's and message presented to over 300,000 coverage 45's! Pop, r & r, c & w, classical, etc. Cash 1,000 watts, low frequency 15 for all. Send approximate/library for our K -217, Experienced. Good music, production, news, bid. M.T.S., 1518 Broadway, Sacramento 18. minutes $5.00. Box BROADCASTING. TV. Like to make move to more challenging Calif. position. Presently working in large mid western AM /TV network station. No hurry Miscellaneous to leave, will wait for the right position. Help, help -we need monitors, amplifiers, Box K -164, BROADCASTING. field intensity meter, console, cartridge ma- chine for new station. Please contact Great 30,000 Professional Comedy Lines! Topical Lakes Broadcasting, P.O.B. #1, Port Wash- laugh service featuring deejay comment. Very personable Cyleonese, RCA TV grad- ington, Wis. introductions. Free catalog. Orben Comedy uate, with studio experience, will appreciate Books. Atlantic Beach, N. Y. any offer of TV programing, studio operations. Willing to start at bottom any part AM frequency and modulation monitors in Need help? 1000 Super dooper hooper U.S.A. Box K -175, BROADCASTING. operational condition, 20 years old maxi- scooper one liners exclusive in your mar- mum. W. S. Cook, 2423 Airport Rd., Colo- ket. Free sample. Lyn Publications. 2221, rado Springs, Colorado. Steiner St.. San Francisco. Northwestern U. grad. Children's perfor mer. Young women, B.S. degree speech, Need 3 -31 Want a sizzeling women's show for $10.00 radio -television major, would like to do TK (RCA) field camera control price. Cus- Saturday children's chassis. Contact WCCO -TV Eng. Dir., 50 a week? Sports show same program "Saturday South 9 Street, Minneapolis 2, Minn. tomized commercial for the man you can't Fun" Chicago area or will commute from sell? We do it all. Write: Six Twenty Nine Chicago. Currently employed Monday Productions, Pensacola, Fla. through Friday (and have been for past Wanted for ready cash-New and used five years) in television production in transmitting tubes. Write Coloramic Elec- First class broadcast production (radio & Chicago. Program to include interesting tropics, 243 Harrison Ave., Garfield, N. J., TV). Original music, lyrics and scripts. cooking ideas for children, creative art 471 -2022. Tailored for you or your clients. Inexpen- and craft projects, children's books old sive? No! Fair price? Yes! Top notch na- and new. Able to write and produce own tional background. LG Productions, Box show or would like to hostess program For Sale K -213, BROADCASTING. with your ideas. Can supply recipes and craft instructions in quantity for mail pull. Equipment Background in teaching, acting, writing, INSTRUCTIONS story telling, little theatre work and tele- Xmission Line; Teflon insulated, 1%" rigid, vision production. Would like to come for 51.5 Ohm flanged with bullets and all hard- audition or interview at my expense to ware. New-unused. 20 foot length for FCC first phone license preparation by see if I might fill a need in your pro- 540.00. Quantity discounts. Stock list avail- correspondence or in resident classes. graming. All replies will be answered. Box able. Sierra -Western Electric, 1401 Middle Grantham Schools are located in Los K -188, BROADCASTING. Harbor Road, Oakland 20, California. Tern- Angeles, Seattle, Kansas City and Wash- plebar 2 -3527. ington. For free 44 -page brochure write: Dept. 3 -K, Grantham. Schools, 3123 Gillham Young willing to work to learn, graduate Television /radio in radio TV film (Northwestern U. June transmitters, cameras, mi- Road, Kansas City, Missouri. 63). crowave, tubes, audio, monitors. Electroflnd, Fresh, imaginative approach to pro- 440 Columbus Ave., N.Y.C. Elkins training now in New Orleans for FCC duction- direction. Excellent references, for First Class License in 6 weeks. Nationally resume write Box K -189, BROADCASTING. Recording/film studio equipment /parts. List. known for top quality theory and labora- Ken -Del Productions, 515 Shipley, Wilming- tory instructions. Elkins Radio School, 333 I'm dead... I'm not a specialist in this world ton, Del. Saint Charles, New Orleans, Louisiana. of specialization ... merely possess overall expert knowledge and experience in: tv, For immediate sale: Complete 4 camera Be prepared. First class FCC license in print advertising consumer, chain audio & video equipment with all six weeks. Top quality theory and labora- l n, radio, ( detadirect mail, research, accessories now in operation in New York tory training. Elkins Radio License School sales promotion, public relations, plus ad- City. Write to Mr. McKenzie -34th Floor, of Atlanta, 1139 Spring St., N.W., Atlanta. ministrative capacity to "get things done." 149 Broadway, New York. WO 4 -3710. Georgia. Top univ. Degree, best references and proven success in nation's 2nd and 3rd larg- Allied 83Y297J intercom system. Already FCC first phone license in six weeks. est markets. Resume on request. Box K -228, built. Complete with one master, 3 remotes Guaranteed instruction in theory and BROADCASTING. and all inter -connecting cable. Make an laboratory methods by master teachers. offer. Write Chief engineer WWDS, Everett, G. I. approved. Request free brochure. Penna. Elkins Radio License School. 2603 Inwood Young radio personality wants to start in Road, Dallas, Texas. television; children shows, hops, booth Gates 'Yard" console M5526A nearly new - etc. Presently employed in radio. Box K- $1.000.00. Shrader Sound Inc., 2803 M St. Elkins Radio License School of Chicago - 198, BROADCASTING. Six weeks quality instruction in laboratory NW., Washington 7, D. C. 965 -1300. methods and theory leading to the FCC Used Tape First Class License. 14 East Jackson St., Mature successful radio announcer wishes -a -thon for sale. Model 702 -10 Chicago 4, Illinois. to get into television. Have ratings and agc control. "Best offer." Please contact Dy- some tv background. Prefer production and namic Broadcasting Inc., P. O. B. 860, Pitts- Announcing programing, console opera- directing. College degree. Box K -206 burgh 30. Penna. tion. Twelve weeks intensive, practical BROADCASTING. training. Finest, most modern equipment RCA type BA -25A AGC program amplifier available. G. I. approved. Elkins School of currently in use, complete with schismatic Broadcasting, 2603 Inwood Road, Dallas 35, One of radio's best newsmen for seven years and instruction book. 1st check for $100 Texas. wants to switch to tv while he has some buys it. FOB WXVA, Charles Town, W. Va hair left. VTR available. Box K -222, Since 1937 Hollywood's oldest school de- BROADCASTING. 1 200 self standing Ideco tower complete. voted exclusively to Radio and Telecom- Write for information World- Wide -Steeple- munications. Graduates on more than 1000 jacks. 119 W. Walnut, San Diego 3. stations. Ratio of jobs to graduates approxi- TV copywriter: Over 7 years broadcasting mately six to one. Day and night classes. experience. Prestige and gimmick copy. 2 guyed towers 311Y each, complete. Base Write for 40 page brochure and Graduate Production, public relations, key account insulator, beacon & obstruction lights. placement list. Don Martin School of Radio servicing. Single. Evenings 217- 122 -40154. Write for information. World- Wide -Steeple- and Television Arts & Sciences, 1653 North Box K -223, BROADCASTING. jacks, 119 W. Walnut, San Diego 3. Cherokee, Hollywood, California.

102 BROADCASTING, August 19, 1963 INSTRUCTIONS- (Cont'd) Help Wanted -Technical For Sale Stations San Francisco's Chris Borden School graduates are in constant demand. 1st phone and "modern" sound. Plenty of jobs. Free place- ! DETROIT MICHIGAN 1 ment. Illustrated brochure. 259 Geary St. BETTER CHIEF ENGINEER FM Priced for immediate sale. Estab- Next class Sept. 16th. than we can afford! (And we pay more 1 lished independent in operation black. 1 than our market's NAB average). Nonqualified q Save time! Save money! You get an FCC Our "Fringe benefits:" HIGH, DRY, Purchase all or control. first class license in just five (5) weeks with COOL, HEALTHFUL & Something of a I parties need not apply. Full details by I R. E. I. training in beautiful Sarasota. Affi- SPORTSMEN'S paradise. I writing Box K -238, BROADCASTING. I liated with modern, commercial station. We're a small university town midway Free placement. Radio Engineering Insti- between Chicago & Los Angeles on the tute of Florida, Inc., 135 Pineapple Ave.. Santa Fe; Midway between Denver and P. O. B. 1058, Florida. hgwy. 8S. Sarasota, El Paso on Midwest Fulltime Station If you have a health problem in your Since 1946. Original course for FCC first fancily, If you want out of a rat race, Adult programed network station located phone operator license in six weeks. Over If you yearn for the wide open spaces, in large active growth market with fewer 420 hours instruction and over 200 hours including lakes & high mountains; If you than average radio stations for its size. guided discussion at school. Reservations really like a small town in a cultural set- 1963 gross running ahead of 1962's $250,- required. Enrolling now for classes starting ting, and... 000. Priced at $300,000 rash plus a con October 9 8. sultance fee or $400,000 on terms. and January For information, If you are a good chief engineer, airmail references and reservations, write William BROADCASTING B. Ogden Radio Operational Engineering us direct Box K -239, School, 1150 West Olive Ave., Burbank, KFUN RADIO, Box 710, Las Ve- California. gas, N. M. 87701 Announcing, programing, first phone, all WISCONSIN FULLTIMER phases electronics. Thorough, intensive 50,000 practical training. Methods and results Owner- operator can realise $40- proved many times. Free placement serv- TELEVISION annually. Single station market, solid ice. Allied Technical Schools, 207 Madi- farce economy. Valuable real estate Is in- son, Memphis, Tennessee. Situations Wanted cluded. 8400,000 on terms. Production -Programing, Others Box K -241, BROADCASTING Special accelerated schedule. The Los Angeles Division of Grantham Schools is now offering the proven Grantham first class license course in a special accelerated ONE OF THE NATION'S schedule. Taught by a top notch instructor, CALIFORNIA KILOWATT this class is success tested" for the man Top TV Promotion Men Daytime station in active growth area who must get his first phone in a hurry. for develop- For free brochure write: Dept. 3 -B in upgrading his mar- needs resident owner -manager Grantham School of Electronics, 1505 N. interested ment of full potential. Total price of Western Ave., Los Angeles 27, California. ket connection and salary oppor- $125,000 is 11/2 times average annual tunities. Winner of four promo- gross. Excellent terms available. Jobs waiting for first phone men. Six weeks tion awards and many station BOX K -144, BROADCASTING gets you license in only school with operating 5 kw station. One price includes every- awards. Rich background in ra- thing, even room and board. Can be dio and TV. Full of ideas that financed. American Academy of Elec- RACE STATIONS tronics, WLIQ. Sheraton Battle House, will work for an aggressive man- Mobile, Alabama. agement. Excellent references. Chain operation spinning off 3 stations For further information contact in top metro markets Eastern half FCC license in six weeks. Total cost $285. United States- Competitive and non- Our graduates get their licenses and they Box K -237, BROADCASTING competitive situations. Answer only if know electronics. Houston Institute of Elec- tronics, 652 M and M Building, Houston, financially qualified. BROADCASTING Texas. CA 7 -0529. For Sale Equipment BOX K -85, Train now in N.Y.C. for FCC first phone license. Proven methods, proven results. New England Daytimer Day and evening classes. Placement assistance. Announcer Training Studios, 25 W. USED Profitable Small Market 250W 43rd, N. Y. OX 5 -9245. ITA 5,000 -B $100,000 includes valuable land and physical assets all owned by Pittsburgh. FCC first class "success- proven" FM Transmitters, $4,995. accelerated course now in Pittsburgh. Day station. 29% down and favorable or evening. Free placement. For brochure, Box K -242, BROADCASTING terms on balance. Ideal for hus- write American Electronics School, 415 band -wife owner combination. Smithfield St., Pittsburgh 22, Pa. Phone 281- 5422. Box X -147, BROADCASTING Nearly New Help Wanted -Sales RUST 108 -OF and 108-IF AM Remote Control System. New price To buy or sell Radio and /or TV proper - $995. . these for only $750. hies contact: New Collins 26J -1 Auto -Level Am- PATT McDONALD CO. plifier 5195. P. O. BOX 9266 - CL 3 -8080 EXPERIENCED Box K -243, BROADCASTING ADVERTISING SALESMAN (3) AUSTIN 56, TEXAS Fort Lauderdale area on Florida's WANTED TO BUY Gold Coast. $150.00 per week. Phone area code 305- 566 -4215, Florida Ra- Stations STATIONS FOR SALE dio-TV Production. N`NVV- -NEW ENGLAND. Exclusive. Fulltime. Priced- at $125,000. 29% down. MEDIUM to MEDIUM -LARGE mar- CROWING WESTERN MARKET. Fulltime. kat, good facility, growth potential, pre- 1 Volume $200000. Priced at $300,000. farably North East. To be second station 1 JACK L STOLL & ASSOCS. Employment Service in planned expansion. Were large company with diversified interests, able and 1 6381 Hollywood Blvd. ready to buy. Replies confidential. i Los Angeles 28, California Box K-64, BROADCASTING 1

O Professional Service Fla. single daytime $ 70M terms ALL BROADCAST PERSONNEL PLACED III. small daytime 85M terms Vt. small fulltime 100M 29% MOST MAJOR U. S. MARKETS } WANTS TO PURCHASE MINOR- MARKET MIDWEST SATURATION S. E. small profitable 90M cash Mass. medium regional 185M APPLICATION kl located in WRITE FOR NOW Daytime radio station Pa. metro daytime 155M 25M BROADCAST Northeast. Quote full price and S. E. metro race 275M 29% all details available, 1st reply. I And others. EMPLOYMENT SERVICE }# T CHAPMAN COMPANY 4825 10th Ave. So. 1 Box K -240, BROADCASTING Minneapolis, Minn. 55417 2045 Peachtree Rd. N.E Atlanta 9, Ga. L_.. . -I

BROADCASTING, August 19, 1963 103 9

THRILLER ...one of 268* syndicated TV film series which use BMI licensed music and were telecast locally during the past year out of a total of 390 syndicated TV film series

BROADCAST MUSIC, INC. 589 FIFTH AVENUE NEW YORK 17, NEW YORK

CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL

104 BROADCASTING, August 19, 1963 OUR RESPECTS to Joseph Kotler First in sales -last in sails

Joseph Kotler, who last month turned investments in large backlogs of films. there, he wrote an Army show, "Life in a sales report showing the biggest In line with this policy the division re- Begins at 5:30," which made a tour of sales figure for any single month in the cently released a package of 25 first - camps in the Southwest. The show history of Warner Brothers Television run features called "Warner Bros. One." made such an impression on the adju- -over $3.9 million- claims a dubious Sales Psychology At the NAB con- tant- general that Mr. Kotler was short- distinction among TV film salesmen. vention last spring Mr. Kotler issued ly on his way to the Adjutant- General In that category he believes he's the a strict directive to his sales execu- School in Washington. Following his only one who, the day after reporting tives: "Under no circumstances will commissioning as a 2d lieutenant he for work, ever announced to his man- you attempt to sell anything to anyone was moved to Cincinnati, assigned to agement that as a result of his first day's who visits our hospitality suite. If any the Air Transport Command. efforts his company was indebted to the of our guests want to talk business, just Siren On The Air While rising to tune of close to $3 million. tell them you'll be happy to see them the rank of major at his new post, As it happened, Mr. Kotler, who is in their offices after the convention." Mr. Kotler was fascinated by a singing vice president of Warner Brothers Tele- The soft- sell -without- soft -soap approach voice he heard each week on wt.w vision Division, had gone out on a long evidently pays off in dollar signs. In Cincinnati. The voice belonged to limb. He decided to release six series his first year as head of the division his future wife, Barbara Cameron, fea- of one -hour off -network programs at he turned in sales of over $10 million tured soloist on the station's Moon once and, in effect, committed the com- for off -network shows alone. River program. He met her at a fare- pany to $2.9 million in residual pay- Mr. Kotler was born in 1919 in New well party when he left the service and ments. In taking this step Mr. Kotler York City. As a boy, he says, all his in 1949 they were married. had abandoned the normal cautious pocket money went into tickets for The siren that had attracted him had approach in the industry. To protect Broadway shows. His attraction to show also talked him into getting a job in themselves, distributors usually release business was evident in his choice of Cincinnati and in 1947 he had gone to one series at a time, working it for career. After graduation from the Uni- work as a sales promotion man for every last drop of sales potential before versity of Georgia in 1938 with a WSAI. Moving into sales at the station, releasing others. In his first day with Bachelor of Arts degree he chose the he crossed paths with Frederic Ziv, who Warner Brothers Mr. Kotler had sold field of theatrical law. Graduating then headed Ziv Radio Transcriptions. all six shows in the TV division's from St. Lawrence University Law He attracted the attention of Mr. Ziv portfolio in one or more markets. But School in 1940 he returned to New when he beat out the production com- within a month he had justified the York to set up a partnership in the pany boss in a sale to a department brash move by personally accounting city with a law school friend, George store. The incident bred respect rather for sales of $3.6 million for Maverick, Kunen, the firm handling the diverse than animosity. In 1949 Mr. Ziv hired Sugarfoot, Bronco, Surfside 6, The contract problems of actors. The young him as account executive for radio Roaring 20's and Bourbon Street Beat. law practice was interrupted the follow- shows and in 1952 he was switched into Mr. Kotler gave early notice that he ing year with Mr. Kotler's enlistment in Ziv Television division as spot sales was not tradition-bound and he has the Army, four months after Pearl manager for the Midwest. Later, he continued to demonstrate his individ- Harbor. became midwestern sales manager and uality. Since joining Warner Brothers Seemingly destined for action, he special projects sales manager and in in May 1962 as head of its then new was shipped off to Commando Training 1958 was transferred to his hometown TV distribution arm, he's worked with School at Camp Walters, Tex. But while as New York sales manager. He be- a remarkably small staff. Even now came a vice president of Ziv in 1959, a it numbers only 12 and only five of title he held until joining Warner these are directly involved in sales. He Brothers in May of last year. says that "most film distribution com- A Not -So -Old Salt Of all Mr. Kot- panies operate with too large a sales staff ler's extra -office activities, he is most which results in unnecessary distribu- devoted to sailing. In anticipation of tion costs. They call on stations so sailing trophies he built a cabinet for frequently that they tend to become a them three years ago in his home in nuisance." Rye. Acquisitions for the cabinet to He's set on building a different image date, he says are nonexistent. His wife for his company's distribution. "Look has bought some silver cups to fill the at our advertising" he says. "You'll void but the only inscription they've never see the word 'syndication' used." thought of so far to decorate them is He feels that the term has come to "forever last." be associated with something less than Mrs. Kotler, who is a commercial first -class products and for Warner jingles singer and the lead female vo- Brothers he prefers "market -by- market calist of a singing group called the selling." "Satisfiers," has some boasts of her Under Mr. Kotler's direction, Warner own. She's the first commercial jingle Brothers TV has committed itself to singer ever to perform as guest soloist a feature -release policy under which with the Cincinnati Symphony Orches- small packages of "high quality" films tra. She made her third appearance with will be made available. He says the the orchestra last January. The Kotlers decision was guided by the needs of have two children, Cammy, age 10, many stations who want to acquire who sings and plays the guitar, and "small packages with only top -flight Douglas, 7, who is also musically in- films" as a means of protecting heavy Mr. Kotler clined and has taken to the violin.

BROADCASTING, August 19, 1969 105 EDITORIALS One way street that it knows most of the ways. The presidential news conference can both report conditions and drastically HE attitude of the American Bar Association toward change them; ask Roger Blough. The presidential address television is a little like that of a stuffy banker toward on TV can invoke national purpose, as after Mr. Kennedy's a mistress. The ABA likes to use television on occasions first confrontation with Premier Khrushchev; or it can alert that suit its own purpose, but it doesn't want to invite it and steady, as during the Cuban missile crisis. into the house. At another level a Newton Minow or an E. William Henry As reported in this publication last week, the ABA is can discuss programing in an interview on a local station cheerfully accepting some $400,000 worth of free time each and have his words heard -and in many cases heeded -by month from television stations that broadcast animated broadcasters throughout the land. spots about legal problems. This is the same ABA that has The line between proper and improper uses of television persistently refused to let television enter its courtrooms by political leaders is often fine and hard to see, and the to cover public trials. temptation to overstep and promote personal ideas and The ABA spots may be of public interest, and we are not ambitions will be present in any administration. Thus the suggesting that broadcasters throw them into the streets, record of what can happen in countries where television even as their camera crews are thrown out whenever they is bent to political purposes is worth reviewing from time to try to enter a courtroom. It does seem, however, that the time. It is the best argument that can be made for vigilance eminent members of the bar ought to be reminded that tele- against government inroads on broadcasting in this country. vision will not forever go on giving the lawyers whatever they ask and getting public rebuffs in return. Wise coverage NTENSIVE plans are being made by all news media for Overdue raises I coverage of the civil rights march on Washington on IT HAS been seven years since there have been pay in- Aug. 28. It is likely to be one of the biggest mass concentra- creases for executives in government, including the FCC. tions of people -both marchers and spectators -along his- In 1956, after two years of delay, FCC members received a toric Washington's avenues in history. pay boost from $15,000 to $20,000 ($500 extra for the It is a big story, and its coverage will be difficult -par- chairman). ticularly for the broadcast media. Lack of organization In the intervening years there have been a series of raises by the organizers of the march has hampered advance for FCC career employes so that the three highest paid now planning. receive salaries equal to those of the commissioners. Many broadcasters, in their zeal to provide exclusive and As our readers know, we have not been among the FCC's full coverage, may be planning special assignments for cheerleaders and nothing has happened lately that en -. members of their headquarters news staffs. This could prove courages us to turn cartwheels for it now. But there is inadvisable. something wrong in a system where the bosses, who have the Four radio and three television networks will be on the policy responsibility (badly though it may be exercised), job. Some 500 members of the Washington radio -TV galler- receive no more pay than their appointed department heads. ies representing stations and group owners, flanked by Whether the increases should be from $20,000 to $35,000 accredited photographers and cameramen, also will be on for commissioners ($40,000 for the chairman) as recom- the scene. So will the press and news associations. All are mended by a presidential advisory panel, or something less, professionals. we aren't prepared to say. That's a job for Congress. But, Unless there are sound reasons for special coverage, we at least, they are entitled to a cost -of- living increase since suggest that stations would do well to rely on those experi- their last one in 1956. enced in the ways of Washington news for coverage of the Hopefully, improved pay should attract an improved type freedom march. Washington will be hot, overcrowded and of commissioner. And hopefully, too, bigger and more con- probably more confused than usual on Aug. 28. tented men wouldn't be so high -handed in their ministra- tions. They might even recommend to Congress that broadcast licenses be extended, say, to seven years, which is the "license term" of a commissioner.

Television as a weapon ELEVISION's capabilities as a political instrument are no longer questioned. The "Great Debates" of 1960 have become the classic, textbook proof. Newsweek, then, is not making a particularly new point in its detailed examination of this subject under the title "Small Screen, Super Weapon" in its current (Aug. 19) issue. But the details that Newsweek has marshaled make an awesome if not frightening prospect. What Newsweek shows, as described elsewhere in these pages, is that in country after country television is being used more and more as a political tool. The extent to which it is manipulated varies, but inevitably those in power are best able to manipulate, and invariably the purpose of their manipulation is to perpetuate themselves in power. Television can, of course -and obviously should -be used Drawn for BROADCASTING by Sid Hix by government officials in many ways to inform the public, .. and when you say, 'Patronize the Boar's Head Inn,' and in this country the Kennedy administration has shown raise your voice a little!"

106 BROADCASTING, August 19, 1963 Starting 15 October: less to look at.

This fall our viewers for the first time in television will have less to look at and more to see. / For months our designers, Ikonogenics Incorporated, of Dallas, have been redesigning WBAP -TV for the eye as well as the ear./ We've tried to bring our viewers in out of the communication blizzard. Our graphics have been moved out of the showcard era into the mid -Twentieth Century. And our sets, too, are among the very first conceived only for TV. Throughout, there's more "white space" surrounding everything. (In some cases we've eliminated more than 90 per cent of the visual elements that weren't doing anything anyway.) The result is a new high in "signal -to -noise ratio." Less to look at. More to see. More worth seeing./ It could start a revolution in TV. It ought to. Oo) ALE))01--ly Fort Worth Dallas re WEEKENAT HOME...ON THE FARM...ON THE ROAD...IN THE PARK...IN A BOAT...FISHING...ATTHE BEACH NIT NEWS... INTERVIEWS ...SPORTS...MUSIC...AND JUST RPLAIN FUN MOCOMEDY... ENTERTAINMENT... N C RADIO