Unilever Annual Report 1954
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Bab Iv Hasil Penelitian Dan Interpretasi Hasil 1.1
BAB IV HASIL PENELITIAN DAN INTERPRETASI HASIL 1.1 Gambaran Umum Perusahaan PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933 PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933, terdaftar di Raad van Justitie di Batavia dengan No. 302 pada tanggal 22 Desember 1933 dan diumumkan dalam Javasche Courant pada tanggal 9 Januari 1934 Tambahan No. 3. Dengan akta No. 171 yang dibuat oleh notaris Ny. Kartini Mulyadi tertanggal 22 Juli 1980, nama perusahaan diubah menjadi PT Unilever Indonesia. Dengan akta no. 92 yang dibuat oleh notaris Tn. Mudofir Hadi, S.H. tertanggal 30 Juni 1997, nama perusahaan diubah menjadi PT Unilever Indonesia Tbk. Akta ini disetujui oleh Menteri Kehakiman dengan keputusan No. C2- 1.049HT.01.04TH.98 tertanggal 23 Februari 1998 dan diumumkan di Berita Negara No. 2620 tanggal 15 Mei 1998 Tambahan No. 39. Salah satu perusahaan besar yang memiliki berbagai merek dagang yang sudah dikenal di Indonesia adalah PT.Unilever Indonesia, Tbk. PT. Unilever Indonesia, Tbk. Yang beroperasi di indonesia sejak tahun 1933, telah tumbuh menjadi perusahaan penyedia consumer product yang mempunyai peran penting di indonesia. Unilever adalah produsen merek-merek terkenal di seluruh dunia yang juga terkenal di tingkat regional dan lokal, antara lain Pepsodent, Lifebuoy, Lux, Dove, Sunsilk, Clear, Rexona, Rinso, Molto, Ponds, Blue Band, Royco, Sariwangi, Bango, Taro dan masih banyak lagi. -
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek Penelitian 4.1.1 Profil PT. Unilever Unilever Indonesia telah tumbuh menjadi salah satu perusahaan terdepan untuk produk Home and Personal Care serta Foods & Ice Cream di Indonesia di Indonesia. Rangkaian Produk Unilever Indonesia mencangkup brand-brand ternama yang disukai di dunia seperti Rinso, Pepsodent, Lux, Dove, Sunsilk, Clear, Rexona, Vaseline, Lifebuoy, Molto, Sunlight, Walls, Blue Band, Royco, Bango, dan lain-lain. Tujuan perusahaan yaitu menciptakan masa depan yang lebih baik setiap hari, membuat pelanggan merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan melalui brand dan jasa yang memberikan manfaat untuk mereka maupun orang lain, menginspirasi masyarakat untuk melakukan tindakan kecil setiap harinya yang bila digabungkan akan membuat perubahan besar bagi dunia, dan senantiasa mengembangkan cara baru dalam berbisnis yang memungkinkan unilever untuk tumbuh sekaligus mengurangi dampak lingkungan. Perseroan memiliki dua anak perusahaan : PT. Anugrah Lever (dalam likuidasi), kepemilikan Perseroan sebesar 100% (sebelumnya adalah perusahaan patungan untuk pemasaran kecap) yang telah konsolidasi dan PT. Technopia Lever, kepemilikan Perseroan sebesar 51%, bergerak di bidang distribusi ekspor dan impor produk dengan merek Domestos Nomos. 67 68 Perseroan memiliki enam pabrik di Kawasan Industri Jababeka, Cikarang, Bekasi, dan dua pabrik di Kawasan Industri Rungkut, Surabaya, Jawa Timur, dengan kantor pusat di Jakarta. Produk-produk Perseroan berjumlah sekitar 32 brand utama dan 700 SKU, dipasarkan melalui jaringan yang melibatkan sekitar 370 distributor independen yang menjangkau ratusan ribu toko yang terbesar di seluruh Indonesia. Produk-produk tersebut didistribusikan melalui pusat distribusi milik sendiri, gudang tambahan, depot dan fasilitas distribusi lainnya. Sebagai perusahaan yang mempunyai tanggung jawab social, Unilever Indonesia menjalankan program Corporate Social Responsibility (CSR) yang luas. -
Annual Report 2011-12
ANNUAL REPORT 2011-12 Creating a better future every day HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B D Sawant Marg, Chakala, Andheri East, Mumbai 400099 Hindustan www.hul.co.in U nilever nilever L imited Annual Report 2011-12 AwARDS AND FELICITATIONS WINNING WITH BRANDS AND WINNING THROUGH CONTINUOUS SUSTAINABILITY OUR MISSION INNOVATION IMPROVEMENT HUL has won the Asian Centre for Six of our brands (Lux, Lifebuoy, Closeup, HUL was awarded the FMCG Supply Corporate Governance and Sustainability Fair & Lovely, Clinic Plus and Sunsilk) Chain Excellence Award at the 5th Awards in the category ‘Company with the featured in Top 15 list in Brand Equity’s Express, Logistics & Supply Chain Awards Best CSR and Sustainability Practices.’ WE WORK TO CREATE A BETTER FUTURE Most Trusted Brands Survey. endorsed by The Economic Times along Our instant Tea Factory, Etah bagged the with the Business India Group. EVERY DAY. Hindustan Unilever Limited (HUL) was second prize in tea category for Energy awarded the CNBC AWAAZ Storyboard Doomdooma factory won the Gold Award Conservation from Ministry of Power, We help people feel good, look good and get more out Consumer Awards 2011 in three in the Process Sector, Large Business Govt. of India. categories. category at The Economic Times India HUL won the prestigious ‘Golden Peacock Manufacturing Excellence Awards 2011. of life with brands and services that are good for them • FMCG Company of the Year Global Award for Corporate Social and good for others. • The Most Consumer Conscious Responsibility’ for the year 2011. Company of the Year WINNING WITH PEOPLE HUL’s Andheri campus received • The Digital Marketer of the Year We will inspire people to take small, everyday actions HUL was ranked the No.1 Employer of certification of LEED India Gold in ‘New HUL won the ‘Golden Peacock Innovative Choice for students in the annual Nielsen Construction’ category, by Indian Green that can add up to a big difference for the world. -
Vernieuwend Wassen R&D in Vlaardingen En De Detergents-Business Van Unilever
Vernieuwend wassen: Vernieuwend Vernieuwend wassen Vernieuwend wassen R&D in Vlaardingen en de detergents-business van Unilever R&D in Vlaardingen en de detergents-business Met de vorming van Unilever in 1930 ontstond één van de grootste zeep- en margarine- R&D in Vlaardingen en de producenten ter wereld. Zeep en margarine vormen overigens een logische combinatie, van Unilever beide bedrijfstakken werkten immers met dezelfde grondstoffen: oliën en vetten. In dit cahier staat de Research & Development van Unilever op het terrein van wasmiddelen Ton van Helvoort, Mila Davids en Harry Lintsen centraal. Waar het bij de R&D van voedingsmiddelen vaak om stapsgewijze zogeheten onzichtbare innovaties gaat, wordt de markt van wasmiddelen juist gekenmerkt door een reeks van radicale innovaties. De meest cruciale nieuwigheid was het op de markt komen van de synthetische wasmiddelen. Niet langer vormden plantaardige of dierlijke grondstoffen de basis, de bouwstenen werden voortaan geleverd door de aardolie- industrie. detergents Om de positie op de markt te kunnen vasthouden stond aan wasmiddelen gerelateerd onderzoek bij de Unilever laboratoria in Port Sunlight (Engeland) en Vlaardingen hoog -business van Unilever op de agenda. Innovaties vonden zowel plaats in de processing als in het verbeteren van de wasmiddelen. De auteurs laten zien hoe de onderzoekers van Unilever zich richtten op onderwerpen zoals de werking van oppervlakactieve stoffen, de toepassing van enzymen, fosfaatverontreiniging, het bleken bij lage temperatuur en de bijbehorende vermindering van het energieverbruik alsmede de bereiding van compacte poeders. De analyse van de R&D-inspanningen maakt duidelijk hoe allerlei ontwikkelingen met elkaar samenhangen; elke ‘innovatieve’ aanpassing kan gevolgen hebben elders in het netwerk. -
Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939
CHARM 2007 Consumer Voice and Brand Loyalty: Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939 Stefan Schwarzkopf, Queen Mary College, University of London, UK the market place and redefined the consumer as a pro-active This paper discusses the use of market and consumer partner in the marketing process. research at Lever/Unilever and its advertising agency in The article uses the case study of Lux to show how the UK, J. Walter Thompson (JWT), in the interwar period. Lever and JWT discovered the consumer as a source for Surveys conducted by JWT between 1927 and 1935 helped marketing innovation. Thus, the emergence of market Lever reposition its international soap brand Lux. The case research needs to be understood as a major reorientation in demonstrates that Lever pursued market segmentation mid twentieth-century marketing management. The findings strategies much earlier than usually acknowledged. support Brian Jones (2005), deVries (1994), Fullerton Qualitative consumer research methods were used well (1988), and Hollander (1986), who questioned the idea of a before the arrival of psychographics and allowed marketers lack of marketing orientation in what has often been called to take account of autonomous consumer practices which the “production era” of early twentieth-century industrial limited the scope of management. societies. LEVER/UNILEVER AND J. WALTER The history of market research and international THOMPSON marketing strategy has recently attracted increased attention (Bakker 2003, Miskell 2004, Heinrich and Batchelor 2004, From its outset in the 1880s, Lever had been a Dyer et al. 2004, Fitzgerald 2005, Church and Godley company that defined itself not only through the production 2003). -
WO 2012/139943 A3 18 October 2012 (18.10.2012) P O P C T
(12) INTERNATIONAL APPLICATION PUBLISHED UNDER THE PATENT COOPERATION TREATY (PCT) (19) World Intellectual Property Organization International Bureau (10) International Publication Number (43) International Publication Date WO 2012/139943 A3 18 October 2012 (18.10.2012) P O P C T (51) International Patent Classification: Quarry Road East, Bebington, Wirral Merseyside CH63 A61K 8/19 (2006.01) A61K 8/39 (2006.01) 3JW (GB). WIRE, Stephen, Lee [GB/GB]; Unilever R&D A61K 8/27 (2006.01) A61Q 5/06 (2006.01) Port Sunlight, Quarry Road East, Bebington, Wirral Mer A61K 8/368 (2006.01) A61Q 5/10 (2006.01) seyside CH63 3JW (GB). A61K 8/37 (2006.01) (74) Agent: TANSLEY, Sally, Elizabeth; Unilever PLC, Uni (21) International Application Number: lever Patent Group, Colworth House, Sharnbrook, Bedford PCT/EP2012/056152 Bedfordshire MK44 1LQ (GB). (22) International Filing Date: (81) Designated States (unless otherwise indicated, for every 4 April 2012 (04.04.2012) kind of national protection available): AE, AG, AL, AM, AO, AT, AU, AZ, BA, BB, BG, BH, BR, BW, BY, BZ, (25) Filing Language: English CA, CH, CL, CN, CO, CR, CU, CZ, DE, DK, DM, DO, (26) Publication Language: English DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, GT, HN, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KN, KP, KR, (30) Priority Data: KZ, LA, LC, LK, LR, LS, LT, LU, LY, MA, MD, ME, 11162233.8 13 April 201 1 (13.04.201 1) EP MG, MK, MN, MW, MX, MY, MZ, NA, NG, NI, NO, NZ, (71) Applicant (for AE, AG, AU, BB, BH, BW, BZ, CA, CY, OM, PE, PG, PH, PL, PT, QA, RO, RS, RU, RW, SC, SD, EG, GB, GD, GH, GM, IE, IL, IN, KE, KN, LC, LK, LS, SE, SG, SK, SL, SM, ST, SV, SY, TH, TJ, TM, TN, TR, MT, MW, MY, NA, NG, NZ, OM, PG, QA, RW, SC, SD, TT, TZ, UA, UG, US, UZ, VC, VN, ZA, ZM, ZW. -
Why Is Knowledge Creation and Transfer So Difficult in Large Multinational Corporations? Evidence from the Business History Of
Why is knowledge creation and transfer so difficult in large multinational corporations? Evidence from the business history of Unilever. Geoffrey Jones Harvard Business School A Brief Review of the Literature Alfred Chandler, the doyen of business historians, has stressed the central role of large managerial corporations as the main engine of innovation since the Second Industrial Revolution. These large firms possessed, as Chandler describes in Scale and Scope, “the facilities and skills – the organizational capabilities – that simply were not available to new entrepreneurial entrants into an industry.” The modern industrial enterprise, he concludes, was ‘entrepreneurial and innovative in the Schumpeterian sense’ (Chandler, 1990). In his recent study on the consumer electronics and computer industries, Chandler explores this theme further and has placed great emphasis on the importance of the learned capabilities of large ‘core’ companies who had been first movers, against whom subsequent entrepreneurial start-ups rarely made headway. (Chandler, 2001). This view stands in sharp contrast to the evidence that over the last thirty years large corporations with vast accumulated knowledge experience profound difficulties in new business creation, although it is noteworthy that the world’s 700 largest industrial firms still accounted for around one half of the world’s commercial inventions as measured by patent counts in the early 1990s (Patel and Pavitt, 1991). Still, the problems caused by technological and resource lock-ins, and routine and cultural rigidities have 1 been identified and explored from multiple perspectives in economics and management (Leonard–Brown, 1995; Tushman and O’Reilly, 1997; Christensen 1997). A common theme in the literature is the importance of a firm’s history. -
Neighborhood Stores of Lititz Borough & Warwick Township, Lancaster PA
REMEMBERING WHAT WAS AND WHEN Neighborhood Stores Of Lititz Borough And Warwick Township Lancaster County, PA Martha J. Xakellis 2019 1 TABLE OF CONTENTS Preface-Remembering What Was and When 3 Before Home Freezers 5 Colgate-Palmolive’s Swiss Stakes Advertisement 8 Lititz Borough Photos 9-16 Broad Street, North 17 Broad Street, South 22 Cedar Street, North 28 Front Street, East 30 Liberty Street 33 Lincoln Avenue, East 33 Main Street, East 34 Main Street, West 50 New Street, East 51 New Street, North 52 Orange Street, West and East 53 Second Avenue, East 53 Spruce Street, South 54 West End Avenue 56 Warwick Township Photos 58-59 Brunnerville 60 Kissel Hill 63 Lexington 67 Midway 69 Millport 70 Millway 70 Owl Hill 66 2 REMEMBERING WHAT WAS, AND WHEN In the mid 1700’s the Moravians settled in this area. Their settlement encompassed almost 491 acres and was a closed community for Moravians only. A Moravian could build and own what he built but would not own the land. The land belonged to the Moravian congregation. Non-Moravians who wanted to live in the area established a village on the north side of Lititz Run just before Front Street. Building lots were laid out in 1811 and the village of Warwick grew. In 1855 the lease system was abolished in Lititz. Residents could now own their house and the land on which it was built, instead of owning the house and paying rent to the Moravian Church for the land. Lititz was incorporated as a borough in 1888. -
A Case Study of Unilever in Indonesia
Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB, Novib, Unilever, and Unilever Indonesia joint research project First published by Oxfam GB, Novib Oxfam Netherlands, and Unilever in 2005 © Oxfam GB, Novib Oxfam Netherlands, and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright, but may be reproduced by any method without fee for advocacy or teaching purposes, but not for resale. The copyright holders request that all such use be registered with them for impact assessment purposes. For copying in any other circumstances, or for re-use in other publications, or for translation or adaptation, prior written permission must be obtained from the publishers, and a fee may be payable. Printed by Information Press, Eynsham, UK Original language: English A catalogue record for this publication is available from the British Library. Copies of this report and more information are available from: Oxfam GB, Oxfam House, John Smith Drive, Cowley, Oxford, OX4 2JY,UK Email: [email protected] Oxfam GB is registered as a charity (no. 202918) and is a member of Oxfam International. Novib, Mauritskade 9, Postbus 30919, 2500 GX Den Haag, The Netherlands, +31()703421991 Unilever PLC, PO Box 68, Unilever House, Blackfriars, London EC4P 4BQ, UK Tel +44 (0)20 7822 5252 Fax +44 (0)20 7822 5951 Acknowledgements This report is based on research commissioned by Oxfam GB and Unilever Indonesia and carried out in Indonesia by T.Hani Handoko, A. Prasetyantoko, B.M. -
CMGM/7 New York, Chicago, Culver City
Oct. 14, 1968:Our 38th Year:50c THE BUSINESSWEEKLY OF TELEVISION AND RADIO New major merger- Metromedia -Transamerica. p23 Big year forecast for spot radio in '69. p26 Media -buying concern at ANA -TVB workshop. p36 Networks concerned over independents' gains. p42 tyá4rP` ti.0 Now the MGM /7 feature film list sets a brand new standard in local station programming. This one remarkable group of films can in- sure continued dominance for a feature station -or can be the basis for establishing a station as the market's best feature programmer. "The big view is the long view" because this list, with its great breadth and depth of titles, can do more for setting the local image than any other single buy. Not just for 26 weeks or for one season, but for a predictable period of years. And at a project - able cost with long -range stability in sales and audience planning. Movies are stronger than ever on television. CMGM/7 New York, Chicago, Culver City. Atlanta. Dallas. Toron) SPOTLIGHT ON STARS ... ROBERT GOULET TRINI LOPEZ ABBE LANE JACK CARTER -SHELLEY BERMAN LANA CANTRELL GEORGIA BROWN TOM JONES CONNIE STEVENS ROY CASTLE VIKKI CARR BILL DANA BARBARA McNAIR FRAN JEFFRIES PHIL SILVERS NOEL HARRISON SHANI WALLIS LAINIE KAZAN EDDIE FISHER ,TV's fastest selling musical- variety specials! NINE ONE -HOUR SUPER SPECTACULARS IN COLOR' STARRING THE GREATEST NAMES IN SHOW BUSINESS ROBERT GOULET TOM JONES TRINI LOPEZ LAINIE KAZAN JACK CARTER GEORGIA BROWN TOMMY COOPER FRAN JEFFRIES FRANK GORSHIN PHIL SILVERS ABBE LANE SHELLEY BERMAN BARBARA McNAIR NOEL HARRISON SHANI WALLIS JON WEAVING BENNY HILL ENGELBERT HUMPERDINCK PAUL ANKA BILL DANA EDDIE FISHER LANA CANTRELL VIKKI CARR CONNIE STEVENS BENNY HILL FRANKIE VAUGHAN ROY CASTLE already sold in 1st four weeks. -
Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson
Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson-Cape Town has been appointed as publicity counsel for THE BRITISH TRAVEL & HOLIDAY ASSOCIATION, effective Nov. 1. ... J. Walter Thompson- Calcutta announces appointment by SHALIMAR PAINT COLOUR & VARNISH CO. LTD., manu facturers of a wide range of paints and varnishes for the past 50 years. BIO RESEARCH, INC. (NY) New Cold Treatment Enters Test Markets. Relieve Beginning Nov. 1, Bio Research, Inc. will introduce its revolutionary new Cold Distress in Ona-Hotf Hour! cold discovery, Coromist, on a test basis in Madison, Wise, and Rockford, 111. Coromist, a recently perfected nose drop formula, is not an anti histamine, contains no oil. The new product, priced at 69#, carries a §&3^ E5_««5 double money-back guarantee. i •-:^::.~-- -"'-'? ^refJ* Theme of the introductory advertising is contained in the headline — "Re lieve Cold Distress in One-Half HourI" Copy points out that Coromist, un like antihistamines, is effective for both common and allergenic colds, because it "clears head — arrests bacteria." ... Advertisements will ap pear frequently in 50- to 600-line size in newspapers and will be supported by radio spot announcements. Attractively packaged in a brown and white carton, Coromist will be heavily merchandised. If it isn't owned and PAN AMERICAN WORLD AIRWAYS (NY) Protecting A Trade-Mark. operated by Quite often the question of how to protect a trade-mark — and how Pan American World Airways to properly use it in advertising — comes up on various accounts. it isn't a "Clipper*"! The advertisement at right, appearing in Time magazine, October 22, llcftnwiu shows how Pan American is taking pains to protect the word "Clipper. -
Abstracts for the 60Th Annual Meeting of the Society for Investigative Dermatology Sheraton Chicago Hotel, Chicago, Illinois May 5–9, 1999
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Elsevier - Publisher Connector ABSTRACTS Abstracts for the 60th Annual Meeting of the Society for Investigative Dermatology Sheraton Chicago Hotel, Chicago, Illinois May 5–9, 1999 Plenary and Concurrent Sessions Abstract Numbers Plenary and Concurrent Sessions Abstract Numbers Plenary Session I 0001–0016 Posters Concurrent Minisymposia Aging 256–262, 542–548 Use of Dendritic Cells as Immunotherapeutic Agents 001–008 Bullous Disease 263–277, 549–563 Hair Follicle Morphogenesis/Carcinogenesis 009–016 Carcinogenesis 278–288, 564–574 Apoptosis 017–024 Cell Biology/Biochemistry 289–300, 575–585 Adhesion: Components and Mechanisms 025–032 (General) General Plenary Session 1 033–049 Cell Biology/Biochemistry 301–336, 586–621 Concurrent Oral Sessions (Keratinocyte) Bullous Disease 050–062 Cell Biology/Biochemistry 337–348, 622–632 Immunology/Inflammation–Cytokines,SolubleFactors 063–074 (Langerhans Cell/Lymphocyte) Extracellular Matrix/Connective Tissue 075–087 Cell Biology/Biochemistry 349–359, 633–642 Epidemiology/Health Services Research 088–100 (Melanocyte) Cell Biology/Biochemistry–Melanocytes 101–113 Dermatopathology/Morphology 360–371, 643–654 Lipids/Barrier Function 114–126 Extracellular Matrix/Connective 372–388, 655–672 Cell Biology/Biochemistry 127–139 Tissue Gene Expression 389–406, 673–689 General Plenary Session 2 140–154 Genetic Disease/Gene Therapy 407–424, 690–708 Concurrent Oral Sessions Growth Factors/Signal 425–438, 709–722 Gene Expression