Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson

Total Page:16

File Type:pdf, Size:1020Kb

Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson-Cape Town has been appointed as publicity counsel for THE BRITISH TRAVEL & HOLIDAY ASSOCIATION, effective Nov. 1. ... J. Walter Thompson- Calcutta announces appointment by SHALIMAR PAINT COLOUR & VARNISH CO. LTD., manu­ facturers of a wide range of paints and varnishes for the past 50 years. BIO RESEARCH, INC. (NY) New Cold Treatment Enters Test Markets. Relieve Beginning Nov. 1, Bio Research, Inc. will introduce its revolutionary new Cold Distress in Ona-Hotf Hour! cold discovery, Coromist, on a test basis in Madison, Wise, and Rockford, 111. Coromist, a recently perfected nose drop formula, is not an anti­ histamine, contains no oil. The new product, priced at 69#, carries a §&3^ E5_««5 double money-back guarantee. i •-:^::.~-- -"'-'? ^refJ* Theme of the introductory advertising is contained in the headline — "Re­ lieve Cold Distress in One-Half HourI" Copy points out that Coromist, un­ like antihistamines, is effective for both common and allergenic colds, because it "clears head — arrests bacteria." ... Advertisements will ap­ pear frequently in 50- to 600-line size in newspapers and will be supported by radio spot announcements. Attractively packaged in a brown and white carton, Coromist will be heavily merchandised. If it isn't owned and PAN AMERICAN WORLD AIRWAYS (NY) Protecting A Trade-Mark. operated by Quite often the question of how to protect a trade-mark — and how Pan American World Airways to properly use it in advertising — comes up on various accounts. it isn't a "Clipper*"! The advertisement at right, appearing in Time magazine, October 22, llcftnwiu shows how Pan American is taking pains to protect the word "Clipper. Text of the full page incorporates a special panel which elaborates cap. • msktrnd. .- -Jsag" the legal rulings entitling the airline to exclusive rights to the Womr, Man ex :;_r._=_;-_.— .mrmlttmttrtm OH j__-rs__»»7 IH**, "Clipper" identification. .,_—____.-._•!__- . ..- — - — UNITED NATIONS WEEK (NY) Thompson Supports UN For Fifth Year. fltiY AMFM/Ci/t/ m*LD AlMWWS October 24 marks the day 6 years ago when the Charter of the United Nations came into force. For the 5th consecutive year, J. Walter Thompson lends its support of UN Week, with the slogan: "Our best hope for PEACE is UN plus YOU." Objective is to promote wide-spread observance of UN Week. ... J. Walter Thompson designed the poster seen at left, in addition to sending a UN release to 1,250 radio broadcasters across the nation. Written exclusively for radio, Thompson's message is a poem, "Prayer For The United Nations," which begins: "Lord, hear this prayer from old and young; from every creed and every tongue: Give us the hope and strength we need, to make our world one world indeed...." FLEXEES, LTD. (London) British Advertising Applauds American Fashion. J. Walter Thompson-London opened a heavy fall campaign for Flexees Ltd. (British sub­ sidiary of Artistic Foundations, Inc., N.Y.) with spreads in Sept. issues of Vogue and Corsetry and Underwear, and extensive dealer support in 27 London and provincial newspapers. ... Copy appeal is based on the wide recognition of the smartness of American fashions and the superiority of American founda­ tion garment design, coupled with British craftsmanship and finish. Artwork by Alfredo Bouret, French Vogue artist, underlines the possibility of wearing fashion-right clothes in spite of a far-from-perfect figure. ... With increasing price resistance, the British corsetry market is becoming more competitive. Flexees was alone in reducing prices by 10% during August, a fact which was announced in a Thompson- prepared leaflet. -2- GOODLASS, WALL, LTD. (Bombay) Native Dramas bring Color Story To Life. To establish firmly throughout India the name of Goodlass, Wall, Ltd., as a manufacturer of fine paints is the object­ ive of an institutional campaign which is being continued for |k Drum* Cor the a second year. A limited advertising budget in the face of heavy competition dictated a dramatic, curiosity-arousing L Doctor copy story. Subjects chosen were exotic to the Indians and, as such, interesting. Advertising treats of the exciting hist­ ory of American Indians, Aztecs, Mayas, Incas and Pacific "'" ^HP'- .«J,.J-i-l«p.ii_nl_.l_.-»l«iilir«iaKi -^^ ___. ™. - , r„, r__, ___ p-M .<ik -W. Islanders, and the importance of color in the lives of these primitive people. Headlines such as "Drums for the Witch Doctor" (see left) and Ua_M»TA..i.r-u_.«'~iiH- GOODLASS, WALL LIMITED "The Island was TAB00l"are designed to excite interest. They lead into the copy story which traces the history of color from the dawn of time, when man made pigments from roots, earths and berries — pigments which were endowed with magical powers because they brought into his life the warmth, cheer and protection he desired. Copy goes on to point out color's vital role in civilization and the elevation of paintmaking to an ex­ act science, emphasizing the part that Goodlass, Wall,Ltd., with its constant research, has played in meeting increasing demands on the paint industry. Full pages in color are used where possible ln magazines. The campaign was pre-tested with advertisements offering free full-color reproductions of B&W adver­ tisements. Requests so far exceeded expectations that copy approach and dramatic art work are retained as the basis for the second year's campaign. WINE ADVISORY BOARD (SF) Observes "National Wine Week." The Wine Advisory Board opens its fall sales drive with the 13th annual "National Wine Week," Oct. 13 to 20. 1,000- and 800- w line newspaper advertisements in 135 metropolitan dailies are Nfitionnl ___" announcing the event to consumers while J, Walter Thompson- designed Wine Week banners and cards (see right) will be used Wine Week to tie in store and window displays throughout the country. presents Direct mail pieces and trade advertisements promoting a retail ,t /titnt.sf of \ store display contest have helped bring nearly 1,700 entries inc it tues Ktirrftiivdy to date — almost double the number received last year. Departments BOifflAY OFFICE Twenty-Five-Hour Service. About a fortnight before the 4th of July, the U.S. Information Service in Bombay approached j. Walter Thompson-Bombay with a request for 1,000 copies of "American Words," an illustrated leaflet containing quotations from great American writers, published by Life Magazine. Arrangements were made with the NY Office and the pub­ lishers for copies to be airfreighted to Bombay — but halfway through the morning of July 3. J» Walter Thompson-Bombay received a cable saying that, owing to a strike in New York, the copies could not be delivered. Working all night, Bombay's Production Department Head made, from the only copy of "American Words" available there, half-tone blocks of the 13 Illustrations and line blocks of the text. The first copy was handed to the U.S.I.S. exactly 25 hours after the job was taken in hand, and complete delivery made at 3*30 on the Fourth — in plenty of time for the special function arranged by the American Consul General the same evening. OUTDOOR Brand Name Position. Brand name should be placed on the left of slogan on outdoor posters, as close as possible to slogan or copy, according to recent study by Psychology Department at Cornell University reported in Advertising Age (Oct. 3). Study showed that words become progressively harder to read the farther they are to the right of the mes­ sage; brand name and whole sentences get better attention if brand name is distin­ guished by size, color or shape from other words; a square or outline of the same color around brand name cuts down legibility; lines, arrows or curves draw atten­ tion to the brand name and to the whole sentence, particularly if differentiated by color. -3- Campaign of the Week LEVER BROS. & UNILEVER LTD. (London) BACKGROUND Crosfield, Watson and Gossage Ltd., Is an associate company of Lever Brothers and Unilever Limited. One Jill gets a shock! (£§> of its chief products is Persil, a soap powder, mar­ iluu ilitl il happen . keted in Great Britain since 1909. J. Walter Thompson-London was appointed in 1946. Prior to the appointment, advertising was based on M_- DAIX K "whiteness", summed up in the phrase "Persil Washes Whiter" and expressed visually with a "before-and- M after" technique. Consumer research showed that whiteness was synonymous in housewives' minds with PERSIL cleanness and that whiteness was the quality they washes whiter! most desired in a soap powder. PROBLEM When J. Walter Thompson-London took over in 1946, soap was still rationed in Great Britain. Main competitors were Rinso and Oxydol. Soapless detergents had not yet arrived. Persil, Rinso and Oxydol each held approximately 30% of the market — a situation stabilized by the Government through the allocation of raw materials. The inevitable cessation of rationing presented a two-fold problem: should the whiteness theme be retained; if so, how should it be presented? CURRENT CAMPAIGN Because consumer studies showed that whiteness is still the most eagerly sought result, it was decided to feature this advantage. But presentation posed a ticklish problem. Something more compelling and dramatic than the pre-war compar­ isons was required in the face of competition from the newly arriving synthetics. SOLUTION J. Walter Thompson's solution may be seen in the half-page news­ paper spread above. The original white and off-white comparison is retained, but is given new interest by means of a "double- take" trick, featuring two young girls. The two figures are featured throughout the schedule — in newspapers, magazines, posters, films, movie slides and store material.
Recommended publications
  • Bab Iv Hasil Penelitian Dan Interpretasi Hasil 1.1
    BAB IV HASIL PENELITIAN DAN INTERPRETASI HASIL 1.1 Gambaran Umum Perusahaan PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933 PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933, terdaftar di Raad van Justitie di Batavia dengan No. 302 pada tanggal 22 Desember 1933 dan diumumkan dalam Javasche Courant pada tanggal 9 Januari 1934 Tambahan No. 3. Dengan akta No. 171 yang dibuat oleh notaris Ny. Kartini Mulyadi tertanggal 22 Juli 1980, nama perusahaan diubah menjadi PT Unilever Indonesia. Dengan akta no. 92 yang dibuat oleh notaris Tn. Mudofir Hadi, S.H. tertanggal 30 Juni 1997, nama perusahaan diubah menjadi PT Unilever Indonesia Tbk. Akta ini disetujui oleh Menteri Kehakiman dengan keputusan No. C2- 1.049HT.01.04TH.98 tertanggal 23 Februari 1998 dan diumumkan di Berita Negara No. 2620 tanggal 15 Mei 1998 Tambahan No. 39. Salah satu perusahaan besar yang memiliki berbagai merek dagang yang sudah dikenal di Indonesia adalah PT.Unilever Indonesia, Tbk. PT. Unilever Indonesia, Tbk. Yang beroperasi di indonesia sejak tahun 1933, telah tumbuh menjadi perusahaan penyedia consumer product yang mempunyai peran penting di indonesia. Unilever adalah produsen merek-merek terkenal di seluruh dunia yang juga terkenal di tingkat regional dan lokal, antara lain Pepsodent, Lifebuoy, Lux, Dove, Sunsilk, Clear, Rexona, Rinso, Molto, Ponds, Blue Band, Royco, Sariwangi, Bango, Taro dan masih banyak lagi.
    [Show full text]
  • BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek
    BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek Penelitian 4.1.1 Profil PT. Unilever Unilever Indonesia telah tumbuh menjadi salah satu perusahaan terdepan untuk produk Home and Personal Care serta Foods & Ice Cream di Indonesia di Indonesia. Rangkaian Produk Unilever Indonesia mencangkup brand-brand ternama yang disukai di dunia seperti Rinso, Pepsodent, Lux, Dove, Sunsilk, Clear, Rexona, Vaseline, Lifebuoy, Molto, Sunlight, Walls, Blue Band, Royco, Bango, dan lain-lain. Tujuan perusahaan yaitu menciptakan masa depan yang lebih baik setiap hari, membuat pelanggan merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan melalui brand dan jasa yang memberikan manfaat untuk mereka maupun orang lain, menginspirasi masyarakat untuk melakukan tindakan kecil setiap harinya yang bila digabungkan akan membuat perubahan besar bagi dunia, dan senantiasa mengembangkan cara baru dalam berbisnis yang memungkinkan unilever untuk tumbuh sekaligus mengurangi dampak lingkungan. Perseroan memiliki dua anak perusahaan : PT. Anugrah Lever (dalam likuidasi), kepemilikan Perseroan sebesar 100% (sebelumnya adalah perusahaan patungan untuk pemasaran kecap) yang telah konsolidasi dan PT. Technopia Lever, kepemilikan Perseroan sebesar 51%, bergerak di bidang distribusi ekspor dan impor produk dengan merek Domestos Nomos. 67 68 Perseroan memiliki enam pabrik di Kawasan Industri Jababeka, Cikarang, Bekasi, dan dua pabrik di Kawasan Industri Rungkut, Surabaya, Jawa Timur, dengan kantor pusat di Jakarta. Produk-produk Perseroan berjumlah sekitar 32 brand utama dan 700 SKU, dipasarkan melalui jaringan yang melibatkan sekitar 370 distributor independen yang menjangkau ratusan ribu toko yang terbesar di seluruh Indonesia. Produk-produk tersebut didistribusikan melalui pusat distribusi milik sendiri, gudang tambahan, depot dan fasilitas distribusi lainnya. Sebagai perusahaan yang mempunyai tanggung jawab social, Unilever Indonesia menjalankan program Corporate Social Responsibility (CSR) yang luas.
    [Show full text]
  • Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939
    CHARM 2007 Consumer Voice and Brand Loyalty: Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939 Stefan Schwarzkopf, Queen Mary College, University of London, UK the market place and redefined the consumer as a pro-active This paper discusses the use of market and consumer partner in the marketing process. research at Lever/Unilever and its advertising agency in The article uses the case study of Lux to show how the UK, J. Walter Thompson (JWT), in the interwar period. Lever and JWT discovered the consumer as a source for Surveys conducted by JWT between 1927 and 1935 helped marketing innovation. Thus, the emergence of market Lever reposition its international soap brand Lux. The case research needs to be understood as a major reorientation in demonstrates that Lever pursued market segmentation mid twentieth-century marketing management. The findings strategies much earlier than usually acknowledged. support Brian Jones (2005), deVries (1994), Fullerton Qualitative consumer research methods were used well (1988), and Hollander (1986), who questioned the idea of a before the arrival of psychographics and allowed marketers lack of marketing orientation in what has often been called to take account of autonomous consumer practices which the “production era” of early twentieth-century industrial limited the scope of management. societies. LEVER/UNILEVER AND J. WALTER The history of market research and international THOMPSON marketing strategy has recently attracted increased attention (Bakker 2003, Miskell 2004, Heinrich and Batchelor 2004, From its outset in the 1880s, Lever had been a Dyer et al. 2004, Fitzgerald 2005, Church and Godley company that defined itself not only through the production 2003).
    [Show full text]
  • Neighborhood Stores of Lititz Borough & Warwick Township, Lancaster PA
    REMEMBERING WHAT WAS AND WHEN Neighborhood Stores Of Lititz Borough And Warwick Township Lancaster County, PA Martha J. Xakellis 2019 1 TABLE OF CONTENTS Preface-Remembering What Was and When 3 Before Home Freezers 5 Colgate-Palmolive’s Swiss Stakes Advertisement 8 Lititz Borough Photos 9-16 Broad Street, North 17 Broad Street, South 22 Cedar Street, North 28 Front Street, East 30 Liberty Street 33 Lincoln Avenue, East 33 Main Street, East 34 Main Street, West 50 New Street, East 51 New Street, North 52 Orange Street, West and East 53 Second Avenue, East 53 Spruce Street, South 54 West End Avenue 56 Warwick Township Photos 58-59 Brunnerville 60 Kissel Hill 63 Lexington 67 Midway 69 Millport 70 Millway 70 Owl Hill 66 2 REMEMBERING WHAT WAS, AND WHEN In the mid 1700’s the Moravians settled in this area. Their settlement encompassed almost 491 acres and was a closed community for Moravians only. A Moravian could build and own what he built but would not own the land. The land belonged to the Moravian congregation. Non-Moravians who wanted to live in the area established a village on the north side of Lititz Run just before Front Street. Building lots were laid out in 1811 and the village of Warwick grew. In 1855 the lease system was abolished in Lititz. Residents could now own their house and the land on which it was built, instead of owning the house and paying rent to the Moravian Church for the land. Lititz was incorporated as a borough in 1888.
    [Show full text]
  • A Case Study of Unilever in Indonesia
    Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB, Novib, Unilever, and Unilever Indonesia joint research project First published by Oxfam GB, Novib Oxfam Netherlands, and Unilever in 2005 © Oxfam GB, Novib Oxfam Netherlands, and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright, but may be reproduced by any method without fee for advocacy or teaching purposes, but not for resale. The copyright holders request that all such use be registered with them for impact assessment purposes. For copying in any other circumstances, or for re-use in other publications, or for translation or adaptation, prior written permission must be obtained from the publishers, and a fee may be payable. Printed by Information Press, Eynsham, UK Original language: English A catalogue record for this publication is available from the British Library. Copies of this report and more information are available from: Oxfam GB, Oxfam House, John Smith Drive, Cowley, Oxford, OX4 2JY,UK Email: [email protected] Oxfam GB is registered as a charity (no. 202918) and is a member of Oxfam International. Novib, Mauritskade 9, Postbus 30919, 2500 GX Den Haag, The Netherlands, +31()703421991 Unilever PLC, PO Box 68, Unilever House, Blackfriars, London EC4P 4BQ, UK Tel +44 (0)20 7822 5252 Fax +44 (0)20 7822 5951 Acknowledgements This report is based on research commissioned by Oxfam GB and Unilever Indonesia and carried out in Indonesia by T.Hani Handoko, A. Prasetyantoko, B.M.
    [Show full text]
  • CMGM/7 New York, Chicago, Culver City
    Oct. 14, 1968:Our 38th Year:50c THE BUSINESSWEEKLY OF TELEVISION AND RADIO New major merger- Metromedia -Transamerica. p23 Big year forecast for spot radio in '69. p26 Media -buying concern at ANA -TVB workshop. p36 Networks concerned over independents' gains. p42 tyá4rP` ti.0 Now the MGM /7 feature film list sets a brand new standard in local station programming. This one remarkable group of films can in- sure continued dominance for a feature station -or can be the basis for establishing a station as the market's best feature programmer. "The big view is the long view" because this list, with its great breadth and depth of titles, can do more for setting the local image than any other single buy. Not just for 26 weeks or for one season, but for a predictable period of years. And at a project - able cost with long -range stability in sales and audience planning. Movies are stronger than ever on television. CMGM/7 New York, Chicago, Culver City. Atlanta. Dallas. Toron) SPOTLIGHT ON STARS ... ROBERT GOULET TRINI LOPEZ ABBE LANE JACK CARTER -SHELLEY BERMAN LANA CANTRELL GEORGIA BROWN TOM JONES CONNIE STEVENS ROY CASTLE VIKKI CARR BILL DANA BARBARA McNAIR FRAN JEFFRIES PHIL SILVERS NOEL HARRISON SHANI WALLIS LAINIE KAZAN EDDIE FISHER ,TV's fastest selling musical- variety specials! NINE ONE -HOUR SUPER SPECTACULARS IN COLOR' STARRING THE GREATEST NAMES IN SHOW BUSINESS ROBERT GOULET TOM JONES TRINI LOPEZ LAINIE KAZAN JACK CARTER GEORGIA BROWN TOMMY COOPER FRAN JEFFRIES FRANK GORSHIN PHIL SILVERS ABBE LANE SHELLEY BERMAN BARBARA McNAIR NOEL HARRISON SHANI WALLIS JON WEAVING BENNY HILL ENGELBERT HUMPERDINCK PAUL ANKA BILL DANA EDDIE FISHER LANA CANTRELL VIKKI CARR CONNIE STEVENS BENNY HILL FRANKIE VAUGHAN ROY CASTLE already sold in 1st four weeks.
    [Show full text]
  • Men's Toiletries – AXE Deodorant
    Magnum Opus Men’s toiletries – AXE deodorant Submitted To: Prof. Sriram Rajan Submitted By: Souvik Hazra 08BS0003343 Section- ‘E’ Souvik Hazra 08BS0003343 Content 1. Prologue a. What is Magnum Opus b. Executive Summary c. Learning from Magnum Opus 2. Introduction & Background of Hindustan Unilever Limited a. Industry wise b. Sector wise 3. Background of Hindustan Unilever Limited 4. Environmental Factors influencing & affecting the sector and HUL 5. Demand & Supply equation and situation a. Present condition b. Future situation 6. Buyer’s Behaviour a. Psychology of buyer b. Factors influencing buying behaviour Souvik Hazra 08BS0003343 7. Segmenting, Targeting, Positioning a. Analysis of present STP b. Future changes 8. Product Portfolio of HUL a. Analysis of present product portfolio b. Future probable product line extension 9. Analysis of Advertising, Sales promotion & Communication Strategies 10. Distribution, Dealership channels of HUL 11. International Marketing Strategy 12. Future of the sector and HUL 13. Conclusion 14. Bibliography & Reference Souvik Hazra 08BS0003343 Acknowledgement I would like to take this opportunity to thank Prof. Sriram Rajan whose able guidance has enabled me to complete this case study successfully. There has definitely been some value addition to each of us in doing Magnum Opus. I would also like to acknowledge to everyone who have extended their valuable time, knowledge and helped me directly or indirectly to complete this project. This project has definitely opened all of us towards the new vistas of analyzing a product, a company and an industry. I once again thank Prof. Sriram Rajan for providing the magnificent opportunity for doing this Magnum Opus. Souvik Hazra 08BS0003343 Magnum Opus Magnum opus, from the Latin meaning great work, refers to the largest, and perhaps the best, greatest, most popular, or most renowned achievement of an author, artist, or composer.
    [Show full text]
  • The Influence of Price Perception and Advertising
    THE INFLUENCE OF PRICE PERCEPTION AND ADVERTISING ON PURCHASING DECISION (Survey on Consumer of “SO KLIN DETERGENT” at Tip Top Department Store, East Jakarta – Indonesia) Mohamad Rizan Master of Management Faculty of Economics, State University of Jakarta, Indonesia E-mail: [email protected] Agung Kresnamurti Management Department Faculty of Economics, State University of Jakarta, Indonesia E-mail: [email protected] Ghassany Hasyati Management Department Faculty of Economics, State University of Jakarta, Indonesia Email: [email protected] ABSTRACT The purpose of this research is to clearly describe about price, advertising and purchasing decision and to obtain empirical evidence and test the price and advertising variables that influence the purchasing decision of So Klin detergent. This research use descriptive and explanatory method. The unit analysis of this research is the customers of Tip-Top Rawamangun Jakarta that have ever used So Klin detergent. Total samples of this research are 145 respondents. The analysis tools that are used in this research are SPSS 16.0. The result of this research shows: (1) price is significantly influencing the purchasing decision; (2) advertising is significantly influencing the purchasing decision; (3) together price and advertising are significantly influencing the purchasing decision by 42,9%. The remaining 57,1% is influenced or explained by other variables that are not included in this research. Keywords: price, advertising, purchasing decision and So Klin detergent. 1 INTRODUCTION Toiletries and cosmetics industry is one of many industries that are currently developing. Among these products, detergent is one of them that are growing rapidly along with the increasing of market potential and levels of consumption of these products.
    [Show full text]
  • 57 BAB II OBYEK PENELITIAN 2.1. Sekilas PT Unilever PT Unilever Merupakan Produsen Dari Clear Men Sampo. Unilever Adalah Perusah
    57 BAB II OBYEK PENELITIAN 2.1. Sekilas PT Unilever PT Unilever merupakan produsen dari Clear Men sampo. Unilever adalah perusahaan multinasional yang berpusat di Rotterdam, Belanda. Perusahaan ini didirikan tahun 1930 dan memproduksi makanan, minuman, pembersih. Beberapa merek terkenal milik Unilever adalah: Rinso, Sunsilk, Dove dan Clear. Di Indonesia, Unilever bergerak dalam bidang produksi sabun, deterjen, margarin, minyak sayur dan makanan yang terbuat dari susu, es krim, makanan dan minuman dari teh dan produk-produk kosmetik. Unilever Indonesia didirikan pada 5 Desember 1933 dengan nama Zeepfabrieken N.V. Lever. Pada 22 Juli 1980, nama perusahaan diubah menjadi PT Unilever Indonesia dan pada 30 Juni 1997, nama perusahaan diubah menjadi PT Unilever Indonesia Tbk. Unilever Indonesia mendaftarkan 15% dari sahamnya di Bursa Efek Jakarta dan Bursa Efek Surabaya pada tahun 1981. Unilever memiliki beberapa perusahaan lain di Indonesia: 1. PT Anugrah Lever - didirikan pada tahun 2000 dan bergerak di bidang pembuatan, pengembangan, pemasaran dan penjualan kecap, saus cabe dan saus-saus lain dengan merk dagang Bango, Parkiet dan Sakura dan merek-merek lain 58 2. PT Technopia Lever - didirikan pada tahun 2002 dan bergerak di bidang distribusi, ekspor dan impor barang-barang dengan menggunakan merk dagang Domestos Nomos 3. PT Knorr Indonesia - diakuisisi pada 21 Januari 2003 Tabel 2.1. Kronologi perkembangan perusahaan 1920-1930 Import oleh van den Bergh, Jurgen and Brothers 1933 Pabrik sabun – Zeepfabrieken NV Lever – Angke, Jakarta Produksi
    [Show full text]
  • Annual Review 2006 This PDF Version of the Unilever Annual Review 2006 Is an Exact Copy of the Document Provided to Unilever’S Shareholders
    Disclaimer Notes to the Annual Review 2006 This PDF version of the Unilever Annual Review 2006 is an exact copy of the document provided to Unilever’s shareholders. It is a short form document that contains extracts and summaries only of the information given in the Unilever Annual Report and Accounts 2006 (“the Full Report”). The Full Report should be referred to for a fuller understanding of the results and state of affairs of Unilever. The Summary Financial Statement in the Unilever Annual Review 2006 has been examined by our auditors. The maintenance and integrity of the Unilever website is the responsibility of the Directors; the work carried out by the auditors does not involve consideration of these matters. Accordingly, the auditors accept no responsibility for any changes that may have occurred to the financial statements since they were initially placed on the website. Legislation in the United Kingdom and the Netherlands governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. Disclaimer Except where you are a shareholder, this material is provided for information purposes only and is not, in particular, intended to confer any legal rights on you. This Annual Review does not constitute an invitation to invest in Unilever shares. Any decisions you make in reliance on this information are solely your responsibility. The information is given as of the dates specified, is not updated, and any forward-looking statements are made subject to the reservations specified on the final page of the Full Report. Unilever accepts no responsibility for any information on other websites that may be accessed from this site by hyperlinks.
    [Show full text]
  • THIS PUBLICATION IS out of DATE. for Most Current Information
    DATE. OF OUT IS information: PUBLICATIONcurrent most THIS For http://extension.oregonstate.edu/catalog A 0 0 REPRINTEDPNW JANUARYBULLETIN 1963 36 DATE. OF OUT IS information: PUBLICATIONcurrent most THIS For http://extension.oregonstate.edu/catalog Contents Page Today's soaps and detergents-------------------------------------------------------------------------------- 4 Trends------------------------------------------------------------------------------------------------------------------- 4 Understanding terms------------------------------------------------------------------------------------------ 4 Why the swing to detergents------------------------------------------------------------------------------DATE.4 How soaps and detergents clean ---------------------------------------------------------------------------- 5 Types of soaps and detergents--------------------------------------------------------------------------------OF 6 Soapsand their uses---------------------------------------------------------------------------------------------- 7 Detergents and their uses--------------------------------------------------------------------------------------OUT 8-9 How to identify soaps and detergents-------------------------------------------------------------------- 10 How to choose soaps and detergents----------------------------------------------------------------------IS 11-13 1. Consider your water supply-------------------------------------------------------------------------- 11 2. Consider the fabric to be washed----------------------------------------------------------------
    [Show full text]
  • Increasing Competitiveness
    Increasing Competitiveness Prudential Back to School Conference, Boston September 8, 2005 Rudy Markham Ralph Kugler Chief Financial President, Home and Officer Personal Care 0 Rudy Markham Chief Financial Officer Good morning, ladies and gentlemen. I am pleased to be here in Boston, presenting at one of the year’s major investor events. Since Unilever was last here, two years ago, our performance has disappointed but I am glad to be able to say that we have begun to put this right. Indeed, while it is still early days, the first encouraging signs of progress are evident in the first half year results. I am not going to repeat the detailed description of the areas where we needed to increase our competitiveness, which we went into at some length at the start of this year. The simple fact was that we had started to lose market share. While the share losses were small, they were an indication of the need for action. So in September last year we drew a line in the sand and changed the priorities for the remainder of the year to support growth. This was followed by the announcement of a simplification of our organisation structure, capitalising on the simpler business that we have created over the past 5 years. With me today is my Board colleague, Ralph Kugler, President of Home and Personal Care, who sits with me on the new executive team. Ralph will tell you about how we are changing and how this will translate into improved market place performance. 1 Safe Harbour Statement This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995.
    [Show full text]