Oct. 14, 1968:Our 38th Year:50c

THE BUSINESSWEEKLY OF TELEVISION AND RADIO

New major merger- Metromedia -Transamerica. p23 Big year forecast for spot radio in '69. p26 Media -buying concern at ANA -TVB workshop. p36 Networks concerned over independents' gains. p42

tyá4rP` ti.0 Now the MGM /7 feature film list sets a brand new standard in local station programming. This one remarkable group of films can in- sure continued dominance for a feature station -or can be the basis for establishing a station as the market's best feature programmer. "The big view is the long view" because this list, with its great breadth and depth of titles, can do more for setting the local image than any other single buy. Not just for 26 weeks or for one season, but for a predictable period of years. And at a project - able cost with long -range stability in sales and audience planning. Movies are stronger than ever on television. CMGM/7 New York, Chicago, Culver City. Atlanta. Dallas. Toron) SPOTLIGHT ON STARS ...

ROBERT GOULET TRINI LOPEZ ABBE LANE JACK CARTER

-SHELLEY BERMAN LANA CANTRELL GEORGIA BROWN TOM JONES

CONNIE STEVENS ROY CASTLE VIKKI CARR

BILL DANA BARBARA McNAIR FRAN JEFFRIES PHIL SILVERS

NOEL HARRISON SHANI WALLIS LAINIE KAZAN EDDIE FISHER ,TV's fastest selling musical- variety specials!

NINE ONE -HOUR SUPER SPECTACULARS IN COLOR'

STARRING THE GREATEST NAMES IN SHOW BUSINESS

ROBERT GOULET TOM JONES TRINI LOPEZ LAINIE KAZAN JACK CARTER GEORGIA BROWN TOMMY COOPER FRAN JEFFRIES FRANK GORSHIN

PHIL SILVERS ABBE LANE SHELLEY BERMAN BARBARA McNAIR NOEL HARRISON SHANI WALLIS JON WEAVING BENNY HILL ENGELBERT HUMPERDINCK PAUL ANKA BILL DANA EDDIE FISHER LANA CANTRELL VIKKI CARR CONNIE STEVENS BENNY HILL FRANKIE VAUGHAN ROY CASTLE already sold in 1st four weeks. .. ADVERTISERS

RCA AMERICAN CAN ARMOUR DASH CHICAGO WGN-TV KROGER CO. SCHICK HAZEL BISHOP SAN FRANCISCO KRON-TV ABP PETER PAUL MAXWELL HOUSE DETROIT WWJ-TV CELANESE NUCOA SCOTT PAPER SEATTLE- TACOMA KIRO-TV

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INDEPENDENT TELEVISION CORPORATION 100 University Ave.. Toronto 1, Ontario, EMpire 21166 Mexico City. Paris. Rome. Buenos Aires. Sydney, and offices in principal cities in 79 countries around the world. More TV reach More TV penetration. The combination of the new WTEV 1,049 -foot tower and programming specifically planned to increase listenership among all age groups is sharply increasing the station's ratings and audience share of the greater Providence market.

Continuing significant leadership in young -adult TV audiences." 'UP 102% in total homes Monday through Friday 5:00 to 7:30 p.m.*

With WTEV, your sales move up in the greater Providence area.

'Based on Feb. -March IDDS ARB and :or Nielsen estimates al compared with Feb. -.March 1967 estimates: subject to inherent limitations of semolina techniques and other Qualifications issued by ,IRB and Nielsen, available upon request.

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4 BROADCASTING, Oct. 14, 1968 LTIoseilLYivuit

Judge and prosecutor 200 for use by CBS personnel on -cam- Radio Music License Committee since era and off. Meanwhile, unruffled NBC talks broke down almost month ago at which lost in court FCC, has both times will look little different from way it did first full -fledged meeting on BMI re- that licensees that were fined forced in 1966 election broadcasts except for quest for increase in radio music rates government to sue to collect, is said some improvement in visual display of (BROADCASTING, Sept. 23) . It's under- to to take new tack in be preparing computer information which it pio- stood there's one bit of collateral activ- forfeiture cases. When government neered in 1964 and perfected two years ity. however: Committee, which is said sues, trial is held in federal court on ago. Said one NBC election unit execu- to represent upwards of 1,000 radio facts. procedure. Under new it's under- tive: "We've got a successful format stations, reportedly is in process of ex- stood. if licensee wants hearing, he will and we're not going to tinker with it." panding membership. David H. Morris get it in agency proceeding conducted of KNUZ Houston is said to have been by examiner. Judicial review, which is added. That makes seven, and at least what stations now get when govern- Another eyeing entry two others, maybe more, are expected ment takes them to court, would be National General Corp., which has been to be named later. Committee is headed available only through appeal to U. S. putting together entertainment- commu- by Elliott M. Sanger, retired WQXR New Court of Appeals. nications -complex, plans to add one York executive. This procedure. which commission's major element now missing- broadcast general counsel is said to feel can be properties. TV ownership and operation No panic employed under existing law. presum- are likely to be first stage of this move. ably would give agency better chance properties would be run with National Association of Broadcasters' Station hunt for than it has now of making fines stick programing concept far kept under research group to conduct -so basic study of multiple-ownership re- in cases where it is challenged. Some tight wraps would tie in with -that strictions proposed by FCC rulemaking commission officials are said to feel other divisions of company, which in- is still in tentative stage, despite ap- that neither U. S. attorneys, who are clude motion -picture theaters, book proach of Jan. 28, 1969, which com- responsible for prosecuting suits, nor publishing, and movie and TV produc- mission has set as absolute deadline federal district judges who hear cases. tion. Veteran broadcaster, Malcolm C. when comments can be filed in proced- have same grasp of issues involved as Klein, formerly VP and general man- ing. Question now is whether research do commission attorneys and examin- ager of KFIJA -TV Los Angeles, is acting needs to be conducted at all. NAB ers. as "cross- of leisure -time pollinator," wants to find out, so it's submitted activities with title of VP, creative serv- guidelines for research project to out- Counterprograming ice and marketing. Broadcast move is side source for comment on feasibility primary objective for Mr. Klein who of undertaking. Guidelines, which were Metrodmedia- stations' news operation joined Los Angeles -based National Gen- continues to invent new ways to make hammered out by NAB executive corn - eral last March. mittee and group law- national splash. Now it's learned Metro- of Washington yers last week, are said to include meas- media is negotiating to hire, as com- urement of diversity factor inherent in mentator Nov. 5 election coverage, Other cheek for multiple ownerships. figure who is certain to command at- One bit of behind -scenes by -play in Outside source is Dr. Robert Jones, tention. It's Senator Eugene McCarthy. Thomas P. F. Hoving's potshooting at of University of Minnesota. But NAB He'd appear in addition to company's commercial broadcasters that hasn't has set no deadline when it expects to own national news editor, Jack Cole, come to light till now is that day after receive his report. In meantime it's and syndicated columnists, Rowland he charged commercial TV networks said no projections as to what study Evans and Robert Novak. and AT &T with "collusion" to debase will cost can be made until appropriate programs (BROADCASTING, Oct. 7) he research firm (if there's to be one at sent personal letter to Frank Stanton, all) is approached. Price of competing president of CBS. And what he wanted its drive to - In catch NBC in election was-of all things -a favor. Scrambled calls night ratings, CBS is investing heavily to Mr. Hoving wrote not as chairman glamourize look of its election coverage. of National Citizens Committee for Los Angeles police department (and CBS's futuristic "elections-in- the -round" Public Broadcasting, springboard for reportedly police in other communities set for anchorman Walter Cronkite and his headline -grabbing charges (see page around country) is studying electronic fellow correspondents will be most elab- 9), but as director of New York's techniques for scrambling its radio orate and expensive yet. Two -story -high Metropolitan Museum of Art. Museum, transmissions. Primary purpose of move complex of concentric wells will include he noted. is presenting exhibition on is to deny information about police cameraman housed under Buck Rogers - Harlem early next year and it will rely actions to criminal element. But broad- style plastic bubbles. Estimates are that heavily on video tape. What Mr. Hoe- cast newsmen are concerned that police set and wiring cost between $175,000 ing wanted was to borrow from CBS frequencies will be denied to them as and $185,000, exclusive of stage-hand 40 TV sets for 15 weeks. so visitors can well. Television mobile news units in wages and rental of CBS's largest stu- see his exhibition. CBS declines to com- particular depend heavily on monitored dio, which is tied up for almost two ment on request. police signals to get to incident in time months. for news film. Newsmen now have to Integral part of CBS look will be apply for permission to monitor police heavy reliance on direct viewing of Dead center frequencies. Hope is that with scrambler computer information, using elaborate There's still no further negotiating system they'll still get permission to complex of IBM -supplied display units, session scheduled or in sight between use unscrambler which would put them four of then on- camera and more than Broadcast Music Inc. and All -Industry in ball game but keep criminals out.

BROADCASTING. Oct. 14. 1968: Vol. 75: No. 16 Postmaster: Send Form 3579 to BROADCASTING. 1735 DeSales Street. N.V.. Washington. D.C. 20036. Take a trip with Dick Hughes

First stop Nashville. Dick counsels one of his stations on rates. And he suc- cessfully contacts an agency for Spot TV. Off to Miami. A station needs a new sales approach and Dick knows how to win sales. Richmond. Dick wins over a former business prospect for Spot TV. Next Greenville. Dick shows a sta- tion Petry's compiled information from nation-wide sources. And then presents his top notch staff's programming anal- ysis which incorporates this information. Obviously this is no magical mystery tour. It's an effective personal method of selling and keeping stations informed. So when Dick Hughes, General Manager of our Atlanta office, takes a trip, we hope you're one of the stations along the way.

The representative is sometimes the only part of your station that people ever get to see. Edward Petry & Co. Week/ill!le!

Metromedia -Transamerica merger is biggest to head for Independent stations increase their audience, and some Washington since ABC -ITT; if $300 -million deal survives foresee themselves playing in same league with net- anticonglomerate opposition it'll be largest merger in- works. Most network personnel disagree, but few will volving broadcasting -based company on record. See .. . hazard guess as to exact dimensions of trend. See . . . Another major merger faces FCC ... 23 The independents' bigger bite ... 42

RAB reports, talks with radio reps provide good tidings Broadcasters tell FCC to leave matter of racial discrimin- for spot -radio business, riding into fourth quarter on ation to agencies already authorized to handle it, but months -long comeback that appears virtually certain to religious and civic groups want commission to compel push year's total past record $300 million. See . . . compliance with equal- opportunity regulations. See . . In sight: spot radio's biggest year ... 26 FCC racial policy statement criticized ... 56

Presidential and vice -presidential candidates turn to Section 315 remains intact after one of hardest -fought broadcast media for barrage of political advertising that Capitol Hill battles in broadcasting's history ends with promises to push such expenditures to record high of equal -time suspension blocked on Senate floor. Some may $50 million. See ... seek permanent changes next year, however. See ... Upbeat in air use by candidates ... 34 Republicans enshrine Section 315 ... 58

Controversy over media -buying services dominates first FCC's Chicago pot -party probe yields same testimony spot TV workshop sponsored by ANA, TVB. Workshop from CBS -owned WBBM -TV personnel as that on record speakers urge caution in discarding traditional ways of from House investigation. Counsel says CBS will have

buying spot television. See ... "plenty to say" about news freedom. See . . . Hard look at "middlemen" ... 36 CBS's winter rerun ... 70

Markets won't be split, they'll be splintered by new tech- CBS, first network commenting publicly on FCC's heavy nology ready for application, and chaos to come will in- volume of mail critical of Chicago coverage, questions vite even more government regulation, AAAA members commission's asking for comments, says FCC should

hear while "facing 70's" at western convention. See .. . defend broadcasting's integrity, not be inquisitor. See ... Media face federal interference ... 38B Raps FCC on integrity role ... 72

Depends Broadcasting by Broad- AT DEADLINE 9 PERSPECTIVE ON THE NEWS 42 Published every Monday casting Publications Inc. Second -class BROADCAST ADVERTISING 26 PROGRAMING 58 postage paid at Washington, D.C., and CHANGING HANDS 52 PROMOTION 76 additional offices. CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 Subscription prices: Annual subscrip- tion for 52 weekly issues $10.00. Add WEEK'S PROFILE 95 DATEBOOK 12 $2.00 per year for Canada and $4.00 EDITORIALS 96 for all other countries. Subscriber's oc- EQUIPMENT & ENGINEERING 77 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- FATES & FORTUNES 80 BOOK, published every January, $11.50 FOCUS ON FINANCE 77 per copy. FOR THE RECORD 84 Subscription orders and address BROADCASTING MIZCHI MOSINESS changes: Send to Circula- LEAD STORY 23 tion Department, 1735 DeSales Street, THE MEDIA 49 N.W., Washington, D.C., 20036. On MONDAY MEMO 20 changes, please include both old and new addresses plus address label from OPEN MIKE 16 front cover of the magazine.

BROADCASTING, Oct. 14, 1968 7 More homes* in the nation's capital watch WITG's Metromedia Television News than any other TV News - network or local.

M'. METROMEDIA TELEVISION THETENP.M.NEWSMAKERS

WNEW -TV NEW YORK/KTTV LOS ANGELES /WTTG WASHINGTON, D.0 KMBC -TV KANSAS CITY REPRESENTED BY METRO TV SALES KNEW -TV SAN FRANCISCO REPRESENTED BY THE HOLLINGBERY COMPANY, INC

*Source -ARB July 1968. Average quarter hour, Monday through Friday. Data subject toqualifications of report.

BROADCASTING, Oct. 14; 1968 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 23. dline

Stanton calls Hoving on accusation time suspension legislation. Senate Ma- jority Leader Mike Mansfield (D- Demands 'evidence' on collusion charge Mont.). however. said issue was closed. House ploy was expected to have no New fuel has been added to controver- cies. effect on Senate. either. sy lit by Thomas P. F. Hoving earlier Despite Congress' failure to pass 315 Late Friday it appeared Democratic this month when he charged "collu- suspension. Mr. Hoving said Friday he dissidents in House, led by Representa- sion" between commercial TV networks saw no reason to eliminate political tive James O'Hara (D- Mich), wouldn't and AT &T to keep public from being appearances on television. "Why not have to stage large walkout in order to fully informed" (BROADCASTING. Oct. give all the [presidential] candidates block adjournment by denying quorum. 7). time?" he asked. adding "there are Available members grew so scarce dur- Latest development- disclosed Friday only six of them altogether." ing waning hours of session that re- (Oct. 11)- included exchange with Mr. Hoving had said earlier last maining business faced constant quorum CBS Inc. President Frank Stanton. new week that "the reasons for preventing problem anyway. Failure to adopt ad- attack on commercial TV by Mr. I-lov- other than the major candidates from journment resolution would leave Con- ing. chairman of National Citizens being heard certainly should not be gress technically in session. as monu- Committee for Public Broadcasting. and because of what it would cost the net- ment to dead free -time TV debates. official resignation from citizens com- works, their owned stations and their Meanwhile. Democratic candidate mittee board by former FCC Chair- affiliates in preempted time," and said Hubert Humphrey said he was willing man Newton .Minow. he had written that in reply to Dr. to pay all costs for paid TV debate with Pre- Mr. Hoving's new attack was step -up Stanton's letter. Republican rival Richard Nixon. of original criticism of what he had viously. Humphrey forces had offered called networks' "stalling tactic" in to split costs. Vice President Humphrey seeking repeal of equal -time provisions Tribune Co. buying WBAU -TV called for financial help in meeting TV want for political debates, rather than seek Tribune Co., Chicago - based group bill from American people who other means to assure them. broadcaster, plans first UHF venture debates. First $5 was offered during Dr. Stanton addressed himself in with purchase of construction permit of Senate valedictory on moribund suspen- letter to Mr. Hoving to initial "collu- WBAU -TV (ch. 49) Buffalo, N. Y. from sion resolution by Senator John O. Pas- sion" statement. saying "your accusa- Albert Hartigan and others, subject to tore (D- R.I.). floor manager of de- tion is so serious that I must ask you FCC approval. feated measure. to present your evidence." Officials of WP IX Inc., a subsidiary. Dr. Stanton asked Mr. Hoving to said sale price of wBAU -TV is for out -of- No staging, says student reveal legal opinion behind your state- pocket expenses and will not exceed ment that we could somehow get $100,000. Student participant in WBBM -TV Chica- around the equal -time obligation of WPIx Inc. officials said construction go pot -party film supported station's existing law by juxtaposing filmed se- would begin as soon as FCC approves defense against "staging" charge. Stu- quences or sequences of the major CP assignment. Jt expects to spend over dent told interviewer on Northwestern candidates in lieu of live debates." $2 million in getting station on air. University's WNUR (FM ) Evanston, Ill., Except for limited extent that net- Mr. Hartigan, former watx(Tv) pro- that party "really was authentic." taped works could use newsfilm of candidates gram manager, will be general manager Transcript of WNUR program, 1 program on broadcasts exempt from equal -time of WBAU -TV. He also has interest in week after Nov. -3, 1967, TV FCC (see page provisions, Dr. Stanton said, "every CPs for WUHF -TV (ch. 61) Hartford, now under probe by was entered in record late Friday lawyer I have consulted states that the Conn. and WNTU-TV (ch. 33) Norfolk, 70) Va. as of WBBM -TV exhibit. North- present law would require us to give part claimed wsBM -TV show equal time to all other qualified candi- Tribune holdings are WGN- AM -TV, western earlier WFMT(FM) Chicago; KDAL -TV was staged and denied it had been held dates -more than a dozen we were -AM Du- -if luth, on campus. to adopt your suggestion." Minn.; KWGN -Tv Denver: wPlx- FM-TV New York, and wicc "I wouldn't say it was staged as much Mr. Hoving's new statement con- Bridge- port, Conn. as it was prearranged." student said, tinued castigating networks and said explaining `'it was set up beforehand fact that candidates must be seen "pri- by three people who knew one another." marily" in paid political announcements House struggle for naught one being WBBM -TV reporter Jack Mis- was reducing free elections "to the level Section 315 debates resolution, killed sett. Also at probe Friday. Evanston of selling soap suds and dog food." Thursday in Senate. remained dead newspaper article was entered in record Mr. Hoving said his committee was Friday (Oct.l I) despite frantic efforts reporting that local police chief was studying proposal, usable for commer- at resuscitation. Capping tumultuous told by participant that he had helped cial or noncommercial broadcasting, week were last- minute efforts of group "arrange" pot party program. "picking that could put "paid political announce- of outraged House Democrats to block and casting participants." ments into proper focus for public." He adjournment, thus force or shame Sen- declined Friday to elaborate on this but ate into at least consideration of meas- told BROADCASTING his plan would be ure passed by House after epic strug- NAB beefing up Hill unit announced later this week. gle earlier in week (see page 58). National Association of Broadcasters Also expected this week is announce- In Senate. Majority Whip Russell executive committee, in unusual three - ment that committee has hired Wash- Long (D -La.) urged arrest and forced day session which ended Friday (Oct. ington lawyer to represent committee return of truant senators, if necessary. 11) and explored variety of issues, before Congress and government agen- to provide quorum for debate on equal- voted to double size of NAB's govern-

More "At Deadline" on page 10. ing on trafficking charge after KIMA -TV Yakima appealed that decision to U. S. II4a1MNtihers appellate court (BROADCASTING, July 1). CBS still has MNA lead CBS's audience share in Nielsen MNA 30- market figures remained same for week of Sept. 30-Oct. 5 as previous week, while ABC's share increased and NBC's decreased. Overall ratings and shares were CBS 19.7, 32; NBC 17.8, 29; ABC 17.7, 29. Movies and comedy took up most of top-20 rankings. There were two two - way ties and one three -way tie. 1. Wednesday movie "Cat Ballou" (ABC) 2. Smothers Brothers (CBS) Mr. Raub Mr. Weinblatt Mr. Ephron 3. Dean Martin (NBC) 4. Julia (NBC) Benjamin D. Raub, VP, talent and be announced but reportedly in execu- 5. Rowan & Martin (NBC) program administration for NBC -TV tive sales capacity in Chicago. Mr. 6. Friday movie "Singing Nun" (CBS) 7. Mission: Impossible (CBS) since May 1967, named VP and as- Ephron. who also is research advisor 8. Ed Sullivan (CBS) sistant general attorney, legal depart- to BROADCASTING. was with A. C. Niel- 9. Gomer Pyle (CBS) 10. Monday movie "How to Murder Your ment, NBC. He is succeeded by Myron sen Co. and BBDO before joining PKL Wife" (NBC) Weinblatt, who has been VP, eastern as media research director in 1966. He 11. Bewitched (ABC) sales, NBC -TV since last February. was named VP in 1967 and director of 12. Dragnet (NBC) 12. Thursday movie "Night of the Iguana" Mr. Raub was with private law firm media planning in May this year. 14. Mod Squad (ABC) until he joined NBC's legal department 15. Doris Day (CBS) Meredith Corp. in 1951 and was an assistant general Jantes Conley has joined 15. FBI (ABC) broadcasting division as VP- operations. 15. Land of the Giants (ABC) attorney until 1967. Mr. Weinblatt had 18. Ghost & Mrs. Muir (NBC) office and been director of participating programs He will establish New York 18. Mannlx (CBS) for -to -day op- 20. Petticoat Junction (CBS) (Tonight and Today) 1964 -68. and assume responsibility day Mr. Con- was in various business affairs posts erations of Meredith stations. New York Nielsen ratings for Thurs- 1962 and was pres- after joining NBC in 1957. ley joined ABC in day night (Oct. 10) meanwhile pro- ident of ABC-owned television stations, duced tie between NBC's Ironside- Erwin H. Ephron, VP and director of from March 1964 to May 1968. Ear- Dragnet -Dean Martin combination and media planning and research for Papert, lier Mr. Conley was general sales man- CBS's movie, "The Glass Bottom Boat." Koenig, Lois Inc., New York, pro- ager of WCAU -TV Philadelphia, account NBC also did well in early- evening moted to VP and director of media. He executive with CBS -TV Spot Sales and programing: succeeds Michael Donovan, who has re- national sales manager of WISH -TV In- Share 7 :30-8 signed to join CBS -TV in post yet to dianapolis. ABC Ugliest Girl In Town 14 CBS Blondie 24 NBC Daniel Boone 29 For other personnel changes of the week see "Fates & Fortunes." S-8 :30 ABC Flying Nun 26 CBS Hawaii Ftve -O 21 nient affairs department to include two matters before commission. Its proposal NBC Daniel Boone 31 legislative liaisons. Negotiations for per- to codify policy on trafficking in con- 8 :30-9 ABC Bewitched 26 sonnel are said to be underway with struction permits and require hearings CBS Hawaii Five-0 22 view toward securing them well before in questionable cases had prompted only NBC Ironside 33 9-9 :30 91st session of Congress. one response as of Friday (Oct. 11), ABC That Girl 20 one day past deadline. Storer Broad- CBS Movie 28 NBC Ironsidc 37 casting Corp. expressed support of pro- St. Regis to RCA fold 9 :30-10 posed rule, and said it could help make ABC Journey to Unknown 15 RCA announced Friday Oct. 11 it CBS Movie 34 broadcasters' rights and obligations NBC Dragnet 30 has reached agreement in principle to more definite. 10-10:30 purchase St. Regis Paper Co. with ex- ABC Journey to Unknown In separate case involving Yakima, change of 13.7 million shares of St. CBS Movie Wash., TV facility that had been re- NBC Dean Martin Regis common stock at rate of one manded to FCC for further hearing, 10 :30-11 share for one -tenth of share of RCA ABC Local FCC's Broadcast Bureau says Morgan CBS Movie common stock and .425 of share of NBC Dean Martin Murphy is veteran in broadcasting who $4 cumulative convertible RCA pre- has upgraded physical and technical ferred stock. RCA preferred stock. qualities of stations he has owned, and B &J takes over T &C which is to be issued, would be con- "has not trafficked in broadcast authori- vertible into two shares of RCA com- Bozell & Jacobs Inc., New York. has zations." Accordingly, in pleading filed mon stock. St. Regis is New York - acquired Tilds & Cantz Inc., Los An- late last week, bureau said commission based forest products company in- geles. T &C, with 1967 billings of $2.5 should grant application of Apple Val- volved in paper. lumber and packaging. million, served primarily West Coast ley Broadcasting Co., in which Mr. Last year it had sales of $721 million. clients. Under agreement, it becomes Murphy is principal, for construction Los Angeles office of B&J and its permit for channel 35 (KAPP ¡Tv3) Yaki- President Marvin Cantz will become Two views on trafficking ma, Wash. senior vice president of B&J and man- FCC's tougher stance on alleged traffick- Commission had originally granted ager of office. Bozell & Jacobs's billings ing in broadcast properties received Apple Valley's application for channel totaled $28.5 million in 1967, with comment in two separate, but related in Yakima. However, it ordered hear- about $10.5 million in broadcast.

10 BROADCASTING, Oct. 14, 1968 What a racket Ward Huey has. There's no way he can get enough tennis practice, but he talks a great game. He spends more time selling, and talks more often of WFAA -TV, the Dallas -Ft. Worth market, and good avails. Television anyone? Call WFAA -TV and ask for Ward. He's General Sales Manager. W FAA-TV DALLAS -FT. WORTH ABC, Channel 8 , Communications Center. Broadcast Service of the Dallas Morning News Represented by Edward Petry & Co., Inc. I Notebook

One A calendar of important meetings and events of in the field of communications permits and to require hearings in question- October able cases. Delta's Oct. 14- Annual fall outing. Federal Com- Oct. 21- Meeting of Montana AP Broad- munications.: Bar Association. Potomac Polo casters Association. Rainbow hotel, Great Club, Travllah, Md. Falls. management conference. Oct. 14-15-RAB Oct. 21 -23 - Annual convention, Kentucky 5000 Dallas Marriott, Dallas. Broadcasters Association. Sheraton- Louis- Oct. 14 -15 -Third annual management semi- ville, Louisville. New nar sponsored by TV Stations Inc. for filing reply comments York. Oct. 22- Deadline York Hilton, New on FCC's proposed rulemaking that would PR Oct. 14-18 -11th annual International Film provide simplified procedure for class IV AM & TV Festival of New York. Information: power increases and promote for those sta- Industrial Exhibitions Inc., 121 West 45th tions stricter compliance with minimum Street, New York 10036. separation rules. experts . Oct. 15- Luncheon panel meeting on broad- of State Broadcasting urban disorders. Broad- .Oct. 22- 23- Meeting cast journalism and Associations Of Kentucky and Tennessee. cast Advertising Club on Chicago. Sherman Speaker: J. Wendell Lee, VP, WSAZ -TV House, Chicago. Huntington, W. Va. and president, West Oct. 15- Annual marketing strategy con- Virginia Broadcasters Association. Sheraton- ference sponsored by Sales Executives Club Louisville hotel, Louisville, Ky. of New York. Speakers: William Curtis, Ballantine Oct. 22-23 -First state conference on tele- manager market development. P. by Michigan O. Peckham. executive VP, communications sponsored & Sons: James State Board of Education. Lansing civic A. C. Nielsen Co.: Dr. Peter Drucker, pro- fessor of management. ,Graduate Business center. Lansing. School. New York University; Betty Fur- Oct. 22 -23 - Eastern annual conference- ness. special assistant te the President for American Association of Advertising Agen- consumer affairs: A. L. Nickerson, chair- cies. Speakers include Archibald MeG. Fos- man of the board, Mobil 011 Corp. ; Dr. ter. president and chief eexcutive officer. Ted Theodore Levitt. professor of business ad- Bates & Co., and Jack I. Strauss. chairman, ministration. Harvard Business School; Vic- R. H. Macy & Co. Plaza hotel, New York. tor A. Bonomo. vice president, General Oct. 22- 23- Broadcast executive sales con- Foods Corp.: Jack E. Grimm III, vice pres- ference sponsored by Tennessee Association ident and general manager, toilet articles - of Broadcasters and University of Tennes- pharmaceuticals division, Colgate- Palmolive see School of Journalism. University Center, Co., and Dr. Walter A. Woods,. president, Knoxville. (Passenger Relations Products and Concepts Research Interna- New York. Oct. 23-25 - Fifteenth annual conference, makes the tional. Hotel Roosevelt, Advertising Media Credit Executives Asso- difference on Delta) Oct. 15 -17 - Annual meeting, Kentucky ciation. Stougger's Louisville Inn, Louisville, CATV Association, Continental Inn, Lexing- Ky. ton. Oct. 23 -14th Wisconsin FM Station Clinic. . Oct. 15-16-14th annual conference, Adver- University of Wisconsin, Madison. tising Research Foundation. Speakers in- clude Charles E. Overholser, VP and director Oct. 23-25--Fall convention, Illinois Broad- of marketing /research, Young & Rubicam; casters Association. Pheasant Run, St. Robert C. Grass, supervisor advertising re- Charles. search, E. I. du Pont de Nemours and Co.; Oct. 24- Newsmaker luncheon, International Robert S. Weinberg, VP. corporate planning, Radio and Television Society. Waldorf - Anheuser-Busch Inc., and Lawrence D. Gib- Astoria hotel, New York. son, director of marketing research, General Mills Inc. Oct. 16 session members only. .Oct. 24 -Fall meeting, technical committee. New York Hilton, New York. Association of Maximum Service Telecasters. AMST headquarters, Washington. Oct. 16 -27th annual Man of Year luncheon by Pulse Inc. C. Peter McColough, presi- Oct. 24 -25 - Fall meeting, Mid- America dent of Xerox Corp. to be honored. Plaza CATV Association, Prom -Sheraton motor hotel, New York. inn, Kansas City, Mo. Oct. 16 - Deadline for comments on FCC's Oct 24-25- Annual meeting, NBC radio proposed rulemaking that would require network affiliates. Speakers: Walter D. common carriers providing free or reduced - Scott, board chairman: Julian Goodman, rate interconnection service for noncommer- president, both NBC, and Stephen B. La- cial educational stations to file reports with bunskl, president NBC Radio Division. Plaza Almost one -third of Delta's the commission every six months. hotel, New York 16,000 employees serve our Oct. 17- 19-43d birthday celebration, . Oct. 24 -27 - Western region conference, Grand Ole Municipal And what Opry, Auditorium, American Advertising Federation. Speakers: passengers directly. Nashville, Tenn. Information: Lynn Orr, John P. Cunningham, honorary chairman of a difference they make! They're WSM, Box 100, Nashville. board, Cunningham & Walsh Inc.: Ted H. people who like people. Alert. Oct. 18- 19- Annual convention. New York Factor, senior VP in charge of West Coast State AP Broadcasters Association. Buffalo. operations, Doyle Dane Bernbach Inc.: Thoughtful. Friendly. We train H. Bell, .Oct. 18-19- Affiliates meeting, National As- Howard president American Adver- them. But the spirit comes nat- sociation of Educational Broadcasters. Drake tising Federation, and Walter E. Terry, hotel, Chicago. senior VP and managing director, D'Arcy urally. We find it's better that Advertising, and national chairman, AAF. way. So will you. Just try us! Oct. 18-20 - Annual convention, Missouri El Mirador hotel, Palm Springs, Calif. Broadcasters Association. Plaza Inn, Kansas City. Oct. 25-26 - Fall meeting Maryland -D.C.- Delaware Broadcasters Association. Annap- Oct. 18-20 -West Central area conference, olis Hilton, Annapolis, Md.. American Women in Radio and Television. Midtown Motor Inn, Des Moines, Iowa. Oct. 25-27- Mideast area conference, Amer- ican Women in Radio DELTA Oct. 21-Deadline for filing reply comments and Television. Pitts- burgh Hilton, Best thing that ever happened to air travel on FCC's proposed rulemaking to codify Pittsburgh. policy on trafficking in station construction Oct. 26- Southern college radio conference

12 BROADCASTING, Oct. 14, 1968 A meter so sensitive there's no such thing as silence

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BROADCASTING, Oct. 14, 1968 13 NAB fall conferences Oct. 17- 18-New York Hilton. New York. Oct. 21 -22- Ambassador hotel, Los Angeles. Oct. 29 -25-- Denver Hilton, Denver. Nov. 11- 12- Sheraton Gibson, Cincinnati. Nov 14- 15- Dallas Hilton, Dallas. Nov. 18-19- Atlanta Marriott, Atlanta.

of the Intercollegiate Broadcasting System. Speakers Include Harold R.. Krelstein, pres., Plough Broadcasting Co.: Rod G. Collins. director of radio -TV center, University of Virginia: Will I. Lewis, dir. of noncommer- cial WBUR(FM) Boston. Georgia State Col- lege, Atlanta. Oct. 28- Deadline for reply comments on FCC's proposed rulemaking that would re- quire common carriers providing free or reduced -rate interconnection service for noncommercial educational stations to file reports with the commission every six months. When you only represent ten outstanding stations in ten key markets you know more. Oct. 29-30 - Annual meeting, Mississippi CATV Association, Heidelberg hotel, Jack- son. When you only represent a limited list of outstand- Oct. 31 -Nov. 1 - Fall convention, Ohio As- ing radio stations in ten key markets, you know more about sociation of Broadcasters. Nell House, Co- each of them. lumbus. That's why you can depend on us for the infinite de- tails needed to make the right media selection in our mar- November kets. This total awareness is good for our customers and us. Nov. 1 -Fifth annual FM Day of Georgia Whether you use one of our markets or all ten, RAR Association of Broadcasters. Regency Hyatt salesmen, sales service, research, marketing and promotion House, Atlanta. combine for total service. It's the best way we know to help Nov. 5-6 - Annual fall meeting Alabama agencies and advertisers, large or small, benefit from our Cable Television Association. Guest House sound thinking. motor inn, Birmingham. Nov. 7- 10- Meeting, board of directors. American Women in Radio and Television. Shamrock Hilton, Houston. Nov. 6-8 - Northeast electronics research and engineering meeting, sponsored by In- stitute of Electrical and Electronics Engi- neers Inc. Sheraton -Boston hotel and War Memorial Auditorium, Boston. Nov. 6- 8-West Coast conference on broad- casting of Institute of Electrical and Elec- tronics Engineers. Ambassador hotel, Los Angeles. Nov. 8- Deadline for filing comments on FCC's proposed rulemaking to permit Dub - lic inspection of network affiliation con- tracts. Nov. 8- Deadline for filing reply comments on FCC's proposed rulemaking concerning I /RADIO ADVERTISING REPRESENTATIVES, /NC. television programs produced by nonnetworx NEW YORK CHICAGO. DETROIT. LOS ANGELESSAN FRANCISCO suppliers and not made available to certain Representing: WBZ, Boston WINS, New York television stations. KYW, Philadelphia KDKA, Pittsburgh WCAR, Detroit WOWO, Ft. Wayne Nov. 8- Annual meeting, Colorado CATV WIND, Chicago KXOK, St. Louis ' KNOW, Denver KFWB, Los Angeles Association, Antlers hotel, Colorado Springs. Nov. 8 -10 - Second district convention, American Advertising Federation. Speakers include Howard H. Bell, president of AAF and former director of code authority, National r Association of Broadcasters, and William P. Please send Grayson, executive VP of Johnson Publish- SUBSCRIBER ing Co. and publisher of Ebony and Jet. SERVICE Nov. 10-13-California CATV Association fall meeting. Del Coronado hotel, Coronado THBröädä,psting Island. 1 year $10 Nov. 10-15 -104th technical conference, So- ciety of Motion Picture and Television Engi- 2 years $17 L'Enfant Name Position neers. Plaza Communications 3 years $25 Centre, Washington. Cenada Add $2 Per Year Foreign Add Per Year Nov. 11- 15- Fourteenth annual Holm semi- Company $4 nar on electric contact phenomena. spon- Business Address 1969 Yearbook $11.50 sored by Illinois Institute of Technology Home Address January Publication and IIT Research Institute. Sherman House, Chicago. Payment enclosed Nov. 12 - Radio commercials workshop, City State Zip Bill International Radio and Television Society. me Waldorf -Astoria, New York. BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036. Nov. 16- Deadline for tiling comments on FCC's proposed rulemaking to prohibit net- ADDRESS CHANGE: Print new address above and attach address label from a recent issue, or print old address. works from owning or controlling more including zip code. Please allow two weeks for processing. mailing labels are addressed one to two issues in advance. than 50% of their nonnews prime -time pro-

14 (OPEN MIKE) BROADCASTING, Oct. 14, 1968 AP VOICEFEATURES Every week specialists everywhere in the world, you AP will present "News Commentary" by can bring to your listeners, a world of Morgan Beatty foryour station. And that's personalities and experts in every field. only part of our new, fast -paced package Remember, AP VoiceFeatures means of 20 different five -minute tapes 20 different tapes every week, 52 that we are ready to send you 52 weeks a year. And that's 1040 weeks a year. different AP VoiceFeature pro- Now, if you are an AP mem- grams per year. (Each feature is ber, the important trend to talk five minutes long with 31/2 min- and commentary programming utes of editorial, and 11/2 minutes is running very much in your for commercial time.) Be sure favor. With News Commentary by Morgan to hear a sample tape and get all the Beatty leading the way,AP VoiceFeatures details immediately. Contact your AP will provide you with a sports show, a Regional Membership Executive, Chief woman's show, a general feature show. of Bureau, or call Bob Eunson in New Using AP's world wide facilities and York at: THE ASSOCIATED PRESS 50 Rockefeller Plaza, New York, N.Y. 10020 PLaza 7 -1111. FOR AP MEM BERS ONLY:

Morgan Beatty: First an AP newsman, then an NBC newscaster and commentator for 25 years. It's great to have him back for us and for you. STATEMENT OF OWNERSHIP, MANAGE. graming, and to limit their participation in ai Radio and Television Society. Waldorf- MENT AND CIRCULATION (Aa of October syndication activities. Astoria hotel, New York. 23, 196s: Section 4369. Title 39, United States Code). Nov. 17 -20- Annual convention of Broad- casters Promotion Association. Deauville December 1. Date of Filing: October 1. 1968 hotel, Miami Beach. Fla. radio 2. BROADCASTING . Dec. 6.8 -Third annual programing Title of Publication: Nov. 18 -Oral argument before FCC on its conference, Radio Program Conference ad- 3. Frequency of Issue: Weekly proposed rulemaking to permit public in- visory committee. The Riviera hotel, Las spection of network contracts. 4. Location of Known Office of Publication: Vegas. 1735 DeSales St., N.W., Washington, D. G. Nov. 19 - Special stockholders meeting, Dec. 9-New deadline for filing comments 20036 Corinthian Broadcasting Corp. Bankers Trust on FCC's proposed rulemaking concerning 5. Location of Headquarters or General Busi- Co., New York. television programs produced by nonnet- ness Offices of the Publishers: 1735 DeSales work suppliers and not made available to 20036 Nov. 19- Deadline for filing reply comments St., N.W., Washington, D. C. on FCC's proposed rulemaking that would certain television stations. Previous deadline 6. Names and addresses of the Publisher, permit stations licensed In the community was Oct. 8. Editor and Managing Editor antenna relay service to transmit program Dec. 16 -Oral argument before FCC on Its Publisher -Sol Taishoff, 1735 DeSales St., material originated by CATV systems. N.W., Washington, D. C. 20036 proposed rulemaking to prohibit networks Editor -Sol Taishoff, 1735 DeSales St., N.W., Nov. 19 -21 - Annual meeting, Television from owning or controlling more than 50% Washington, D. C. 20036 Bureau of Advertising. Continental Plaza of their nonnews prime -time programing, Managing Editor -Art King, 1735 DeSales hotel, Chicago. and to limit their participation In syndica- St., N.W., Washington, D. U. 20036 tion activities. Nov. 19- 22- Forty- fourth annual National 7. The owner is: Association of Educational Broadcasters con- Broadcasting Publications, inc.. Washington, 1969 D. C.; Sol Taishoff, Washington, D. C. vention. Speaker: Frank Pace Jr., chair- January 20036; B. T. Taishoff, Washington, D. C. man, Corporation for Public Broadcasting, Jan. 9-New deadline for filing reply com- 20086; Lawrence B. '1'aishoff, Washington, and former Secretary of the Army. Shera- J. Cowan, Bethesda, Md. ments on FCC's proposed rulemaking con- D. C. 20036; ton -Park, Washington. cerning television programs produced by d. The known bondholders, mortgagees, and Nov. 19- 23- National convention, Radio and nonnetwork suppliers and not made avail- other security holders owning or holding 1 per- able to certain television stations. Previous of bonds, mort- Television News Directors Association. Bev- cent or more of total amount Nov. 8. gages, or other securities are: (If there are none. erly- Hilton, Beverly Hills, Calif. deadline was so state.) \one. Nov 20- 23- Fifty -ninth anniversary meet- Jan. 10 - Network newsmen newsmaker 9. For completion by nonprofit organisations ing, Sigma Delta Chi. Speakers include Dr. luncheon, International Radio and Television authorized to nail at special rates. Not applies Frank Stanton, president CBS; Roger Ta- Society. Waldorf -Astoria hotel, New York. ble. tarian, 11PI editor; Lou Harris, pollster, and . Jan. 10- 12- Midwinter conference, Florida 10. Circulation: Donald Shanor, Chicago Daily News Euro-. Association of Broadcasters, Orlando. Dean correspondent. Atlanta Marriott, At- A. Total no. copies printed lanta. W an. 16- 18- Florida CATV Association meet- (net press run) 31.895* 32.500 ** ing. Marco Island. Nov. 21 -23 - Sixth annual National Broad- B. Paid circulation cast Editorial Conference sponsored by the Jan. 17 -Cable Television Association of 1. Sales through dealers Radio-Television News Directors Associa- New England meeting. New Hampshire d, carriers, street tion. Beverly Hilton hotel, Beverly Hills, Highway motel, Concord, N. H. venders Jr counter sales 79* 81 ** Calif. 24 -25 annual convention, Geor- 29,556* 80,024 ** Jan. -First 2. Mail subscriptions Nov. 22- Autumn managers seminar, Kan- gia Cable Television Association. Macon. C. Total paid circulation 29,635* 80.105 ** sas Association of Radio Broadcasters. Ra- Jan. 27-Annual midwinter meeting, Idaho D. Free distribution (includ- mada Inn, Manhattan. State Broadcasters Association. Downtowner ing samples) by mail, Nov. 26- Newsmaker luncheon, Internation- motel, Boise. carrier or other means 1,334* 1,518 ** E. Total distribution (sum of C and D) 30,969* 31,623 ** F. Office use, left -over, unaccounted, spoiled after printing 924* 877 ** BpenMike G. Total (sum of E & F- should equal net press run shown in A) 31,893* 32,500 ** involvement of rhythm -and -blues sta- I certify that the statements made by me are Applauds the newsmen Correct and complete. tions, I would like to inform you that EDITOR: I concur in the judgment of MAURICE H. LONG WVON Chicago and WNOV Milwaukee Vice President and General Manager Frank Stanton and Richard Salant have become the prototype for similar re Democratic convention coverage *Average no. copies each issue during preced stations throughout the country. ing 12 months. (BROADCASTING, Sept. 30). Given the For example, the baseball clinic, restrictions and atmosphere imposed * *Single issue nearest to filing date. where we will give out over 15 scholar- them, the news staffs are to be upon ships this year, has been picked up commended for their ingenuity, re- by five stations. On the air we have such sourcefulness and determination in ful- programs as Aware and On the Scene filling their responsibility to the Ameri- . . . paid circulation which report activities and happenings about can public. directly attuned to listening The surest barometer of the reader accept- Messrs. Stanton and Salant are to be our audi- ence. ance of any publication is its paid circulation. commended, too, for the forthrightness These are aired a minimum of People read business and trade papers for hope they add eight times daily. news and ideas that will help them in their of their statements. Let's some restraint to the political vigilantes Additionally, we are one of the few jobs, not for entertainment. stations that continually looking for a fall guy. -Gerald D. editorialize, The purchase of a subscription immediately Brown, associate secretary for radio/ doing so a minimum of eight times a establishes a contractual relationship between television, Iowa Council of Churches, day, five days a week. Speaking of the subscriber and the publisher. The sub- Negro history, Roy Wood, our news scriber buys the publication and anticipates Des Moines. news and features to keep him abreast of director, produces a program, Footsteps developments in his own business. Ile expects to Democracy, which is aired a mini- the publication to reach him regularly R&B's that are involved mum of five times a week on each throughout the subscription year. If reader EDITOR: Your reports on the annual con- L & P Broadcasting station, which interest is not maintained, paid circulation is directly affected. vention of the National Association of highlights American blacks who made Radio and Television Announcers in or are making history. BROADCASTING delivers more paid circu- Miami (BROADCASTING, Aug. 26, 19) AU of these are available to any lation than annually the combined paid circu- missed the fact I spoke at the same station that so desires lation of the vertical competitive publications. to have them, and program with FCC Commissioner some at a minimal cost. The point is Nicholas Johnson. With reference to that it can be done and we are doing it

16 BROADCASTING, Oct. 14, 1968 WMAL -TV Sports Director Steve Gilmartin keeps Sports on the ball -baseball, basketball, football, golf ball, bowling ball -with nightly sportscasts and special man for sports event coverage each season. Gilmartin, the "Voice of the Redskins," kicks off the football season with special television reports all seasons and interviews from the Redskins' training camp. During the winter he tosses the collegiate basket- ball with coverage of the metropolitan area college teams. Before the first hint of spring he travels to the Senators' training camp for colorful baseball films and interviews. Come summer, he's on the links from tee -off to trophy at the Crosby Invita- tional, Masters, U.S. Open and PGA Tournaments. Veteran TV sportscaster Steve Gilmartin is recog- nized as knowledgeable and accurate -in the center of the sports arena -all season, any season. The award -winning News 7 is presented weekdays at 12 noon, 5:30 p.m. and 11:00 p.m. Weekends at 6:30 p.m. and 11:00 p.m. wmal-tv Thc Evening Star Broadcasting Company Washington. D.C. Repretented by Harringrnn. Righter & Panov. Inc.

BROADCASTING, Oct. 14, 1968 17 and at least one commissioner has BROADCASTING PUBLICATIONS INC. lauded us. I do believe this side of the Sol Taishoff, president; Lawrence B. Taishoff, executive vice president and MAKE FOUR TIMES story should be told as well as the other secretary; Maury Long, vice president; side. -Robert F. Bell, general manager, Edwin H. James, vice president; B. T. Taishoff, treasurer; Irving C. Miller, WVON Chicago. rompLrollcr; Joanne T. Cowan, assistant MORE PROFIT WITH treasurer. Kern belongs to California THIS RADIO SERIES! EDrroR: We note with some concern that in the county -by- county report on TMBröädä,stinq TV set penetration (BROADCASTING, FACT: Sept. 16) you have listed Kern County TELEVISION West and Kern County East as being are riding Listener Advice Shows located in the state of Arkansas. They Executive and publication headquarters: new highs in popularity ... and should be more appropriately desig- BROADCASTING -TELECASTING building, 1735 DeSales Street, N.W.. Washington, "It's Some of Your Business," nated as being in California. D.C. 20036. Phone: 202- 638-1022. featuring Steve Aduddell, is priced Since Kern is the home county for Sol Taishoff, editor and publisher, Lawrence B. Taishoff, executive VP. far below competing syndicated Bakersfield and the American Research shows. Bureau limits the "Area of Dominant EDITORIAL Influence" on all three TV stations to Edwin H. James. vice president and it, we certainly cannot executive editor; Rufus Crater, editorial afford to lose it director (New York); Art King, manag- FACT to another state. Anything you can do ing editor; Frederick M. Fitzgerald, Earl B. Abrams, Lawrence Christopher The series, dealing with money, to correct this misleading information (Chicago). Leonard Zeidenberg, David emotional and personal problems, will be appreciated. -Edwin C. Met- Berlyn (New York), Rocco Famighetti calfe, VP- general manager, KLYD(TV) (New York), Morris Gelman (Holly- is the top quality talk show in its wood), Sherm Brodey, senior editors; Bakersfield, Calif. Joseph A. Esser. F. Martin Kuhn, field. Produced by one of Robert A. Malone, associate editors; Alan Steele Jarvis, James C. Learnard, America's best known broad- Steve Millard, Sue M. Tropin, staff Flooded, struck, scared writers; Timothy M. McLean, Jeffrey casters, written by a lawyer with a Olson. Mehrt Martin, Marcia Sanford. Journalism degree and marketed EDITOR: Getting a new TV on the air editorial assistants; Gladys L. Hall, secretary to the publisher. by the director of "The Bud in St. Petersburg, Fla.. in the summer- Jack Lefkowitz, art director. time isn't the easiest job in the world. Erwin Ephron (vice president. director Wilkinson Show," this series finds of media, Papert, Koenig, Lois), Hubbard Broadcasting hasn't had a ty- ready favor with sponsors and research adviser. phoon yet in trying to launch ch. 44 listeners. WTOG -TV, but they had just about every- BUSINESS Maury Long, vice president and general thing else. manager; Warren W. Middleton (New Formatted for a five-minute Heavy rains washed the York), national sales manager; Ed out road to Sellers, advertising director; Eleanor time segment the transmitter site on two occasions Manning (New York). institutional sales manager; George L. Dant, production Offered five -times weekly and workmen now have to use boats to manager; Harry Stevens, traffic man- get to work. The transmitting tower has ager; Bob Sandor, assistant production- Promos, opens and closes traffic manager; Margaret E. Montague, been hit by lightning on four customed to your require- occasions classified advertising; Dorothy Coll. causing further delays. Local wags have advertising assistant. ments by Steve Aduddell Irving C. Miller, comptroller; Eunice been telling workmen that the swamp Weston, assistant auditor; Sheila Thacker. is full of alligators and snakes , . . and Write today for free information the hurricane season is coming up!- CIRCULATION and audition transcriptions. But, William E. McGivern, KSTP -AM -TV David N. Whitcombe, circulation direc- tor; Richard B. Kinsey, subscription hurry, at the prices for which the Minneapolis -St. Paul. manager; Michael Carrig, William series is selling, markets are Criger, Kwentin Keenan, Jean Powers, Suzanne Schmidt, Katherine Tucker, closing fast. A reminder to NAB Arbenia Williams. EDITOR: We are all most aware of the BUREAUS brutal mistreatment of broadcasting New York: 444 Madison Avenue, 10022. Phone : 212 -755-0610. professionals by Chicago's "finest," in Rufus Crater. editorial director; David response to efforts to preserve a free Berlyn, Rocco Famighetti, senior editors; Walter Troy Spencer, associate editor; broadcast press. Our industry has been Hazel Hardy, Caroline H. Meyer, Linda subject to Mayor Daley's random billy Miller, staff writers. Warren W. Middleton, national sales clubs, but the blood will undoubtedly manager; Eleanor R. Manning, institu- tional sales manager; Greg Masefield, be erased from Michigan Avenue in Eastern sales manager; Laura D. time for the [19701 convention of the Grupinski, advertising assistant. National Association of Broadcasters. Chicago : 360 North Michigan Avenue, 60601. Phone: 312-236-4115. But should radio and television con- Lawrence Christopher, senior editor; tinue to honor David J. Bailey, Midwest sales manager; America's city of shame Rose Adragna, assistant. with the convention? Aren't there cities Hollywood: 1680 North Vine Street, that honor the broadcasting industry 90028. Phone: 213-463-3148. Morris Gelman, senior editor; Bill with hospitality rather than subject it Merritt, Western sales manager. to sadism? "IT'S SOME OF YOUR BUSINESS" Or will next year's convention have BROADCASTING' Magazine was founded In Steve 1931 by Broadcasting Publications Inc.. Aduddell and Associates to offer a minute of silence in contem- using the title, BROADCASTING'-The 6416 East Central News Magazine of the Fifth Estate. plation of tear -gassed newswomen and Broadcasting Advertising was acquired Wichita, Kansas 67206 hospitalized cameramen as a preamble in 1932, Broadcast Reporter in 1933, Telecast' In 1953 and Television in to discussions of site selection? Or, call collect -Jay 1961. Broadcasting -Telecasting was Murley, sales manager, RBMS, Los introduced in 1946. (316 - MU3-6589) 'Reg. U.S. Patent Office. Angeles. (Contents copyrighted 1968.)

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With media costs going up, especially Lasky said: "Every city, town, village, that company's Gene Autry Sunday ra- in television, it behooves the advertiser and hamlet in the United States con- dio show- Melody Ranch. All received to follow through or see a huge expendi- tains Doublemint gum dealers to coop- framed, autographed, color photographs ture go down the drain. erate with you. For Doublemint is sold of Gene, known as "America's No. 1 At the point -of- purchase a consumer wherever people live. It is sold by a singing cowboy ", with big white hat and is influenced by both reminder and im- variety of retail agencies such as few full cowboy regalia and favorite horse pulse. It has been estimated that more other commodities enjoy. Tobacco Champion. Letters from Gene compli- than 70% of supermarket purchases stores, candy stores, variety stores, food mented dealers on "belonging to that are made on decisions reached after counters, newsstands, restaurants, soft circle of progressive merchants who are the shopper enters the store. The im- drink stands. These are tie -in possibil- cashing in on this radio program by portance of shopping lists is minimal, ities for you on 'Career.'" Mr. Lasky displaying and selling Doublemint gum." compared to decisions made right in the then urged theater managers: "Cooperate All who sold and displayed Wrigley's store where self -service rules. Research with Doublemint by canvassing your gum acquired a deeper feeling of per- indicates that more than 90% of wom- city's or town's dealers for amplified sonal involvement, enjoying the role en do their shopping personally, and display for the product and your of Melody Ranch sponsors -and guest eight out of 10 make unplanned pur- theater. . privileges whenever broadcasts were in chases. So the need for effective point - The Wrigley company kept each of their localities. of- purchase tie -in promotions for any its about a million- and -a -half dealers Lately, during the Wrigley company's advertising campaign continually grows, completely in the know concerning all sponsorship of the Championship Bowl- along with keener product competition. steps and events in its coast -to -coast ing TV shows, produced by the Walter My hat's off to such companies as Gateway to Hollywood program over Schwimmer Division of Bing Crosby Procter & Gamble, Lever, Colgate, a 68- station CBS network on Sunday Productions Inc., I went with members Standard Brands, General Foods and all afternoons. So did Jesse Lasky, with of the Schwimmer organization from the others that follow up their in -home many personal letters to every dealer, city to city to talk with bowling proprie- TV and radio promotions with im- jobber, and jobber's salesman. He con- tors about Wrigley gum displays. Some pressive in -store displays. Marking dis- tinually reminded them: "You as a resistance had been evident. counts on packages is another facet of Doublemint merchant (or distributor) For two years we attended regional strong in -store merchandising. Further are a sponsor of the show." meetings of the Bowling Proprietors' merchandising is done direct to the In his all -out cooperative effort, Mr. Association of America. We pointed out home by the mailing of cents -off cou- Lasky even urged theater managers to in open sessions that mighty handsome pons and extensive sampling direct to place photographs of Doublemint deal- profits would accrue to bowling -lane the consumer. These companies do not ers' stores in their lobbies. Handsomely operators who utilized even small areas just buy commercial time, put on a spot. engraved invitations and theater tickets for the counter display and vending of and hope the orders come in. They were sent by registered mail from Hol- Wrigley's gum. This merchandising be- follow through. No wonder these com- lywood to dealers and jobbers' person- came mutually very successful, both panies' advertising expenditures con- nel whenever a movie with Double - for bowling proprietors and Wrigley. tinue to show highly gratifying sales mint's own talent search stars came to Again, up went more Wrigley's gum results year after year. their area; or when broadcasts of Gate- displays in bowling lanes. And far more The strength of the cooperative re- way to Hollywood were made nearby. important, Wrigley's gum was more lationship and empathy that are devel- Another intense involvement of deal- abundantly and conveniently displayed, oped and continuously maintained with ers, jobbers, and jobbers' salesmen with and this nation's approximately 49 mil- food and drug chains, dealers, jobbers, Wrigley products was later achieved by lion bowlers bought. and jobbers' salesmen helps determine which products get widest distribution, and the most plentiful and best posi- tioned display support for current ad- vertising. Howard B. Ketting, vice president and part- Achieving such close relationships ner in Kelly, Ketting, Furth Inc., Chicago, is an aim of exceptional magnitude for is a native of New York and began his companies with extremely diversified career with Steve Hannagan & Associates. retail outlets, such as the Wm. Wrigley He has been an executive of several ad agen- Jr. Co. As far back as 1938, Jesse L. cies including vice presidencies at Ruthrauff Lasky, one of the founders of Para- & Ryan and C. L. Miller Co. He also has mount Pictures, very aptly described the been associated with Peoples Gas Light & enormously widespread distribution of Coke Co., Commonwealth Edison Co., Pub- Wrigley products. In a letter to theater lic Service Co. of Northern Illinois and at managers concerning a new RKO pic- Wtn. Wrigley Ir. Co. where he was in charge ture, "Career"-the result of a Wrigley's of merchandising radio programs. Doublemint talent search on the radio program, Gateway to Hollywood-Mr.

20 BROADCASTING, Oct. 14, 1968 I

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22 BROADCASTING, Oct. 14, 1968 Oct. 14,1968:Vo 1.75, N o.16 Broadcastin THE NUSINESSWELMLY Or TELEVISION AND RADIO

Another major merger faces FCC

A $300 -million question headed for Washington: Transamerica's absorption of Metromedia

A powerful new force in broadcasting, Thursday (Oct. 10) that their respec- achieved through the combination of with annual revenues approaching $1.3 tive boards had approved an agreement two such service- minded organizations." billion, was envisioned last week with in principle to consolidate, with Metro- Mr. Kluge declined to elaborate on the announcement of tentative plans for media becoming a subsidiary of Trans- the statement during the news confer- the merger of Metromedia with the america. ence, and Mr. Beckett would only say giant Transamerica Corp. in a $300 - Tucked away near the bottom of a after the meeting that "this was the way million stock deal. joint statement by the two top officials that attorneys wanted our statements It would be the second biggest mer- was a general reference to the advent worded." ger of a broadcast -based company into of a fourth network. It stated: In Washington, the Justice Depart- a conglomerate ever to come up for "Mr. Kluge pointed out that the joint ment's antitrust division, in conformity FCC approval, topped only by the resources of both organizations could with traditional policy, would not com- aborted ABC -ITT merger, which started provide Metromedia the capability for ment on the merger announcement. But out as a $379 -million exchange of stock an alternative program service for tele- the department invariably scrutinizes in December 1965 and escalated with vision stations lacking network affilia- conglomerate mergers of this size to rising stock prices into a $661- million tions. Such an objective can only be ascertain whether there are any viola- deal by the time ITT called it off on Jan. 1 this year (BROADCASTING, Jan. 8). Whether this one would safely nego- tiate the tricky shoals of government clearance was a question nobody was laying odds on late last week. The po- tential hazards included the one pri- marily responsible for wrecking the ABC-ITT merger: obstinate opposition by the Justice Department. But Metro- media and Transamerica face one po- tentially promising prospect that ABC - ITT didn't have: the possibility that next month's elections may bring new policies as well as men into the top levels of government. All three major presidential contend- ers have said they favor less restrictive government regulation of broadcasting, and the acknowledged front-runner. Richard M. Nixon, has specifically ex- pressed the view that "competition is the best control where radio and tele- vision are concerned." There's no question that the Metro- media- Transamerica merger would cre- ate a company capable of competing with forces of the stature of the major networks. There were even hints by Metromedia and Transamerica officials 1 last week that a fourth TV network lames R. Beckett (I), president and the companies. The merger must be would emerge from the deal. chief executive officer of San Francisco - approved by the FCC, since both have John R. Beckett, president and chief based Transamerica Corp. and John W. broadcast holdings, and may face the executive officer of Transamerica, and Kluge, chairman of the board and pres- scrutiny of the Justice Department, John W. Kluge, chairman of the board ident of Metromedia Inc., as they an- which managed to prevent a somewhat and president of Metromedia, told a nounced the approval by their respec- similar ABC -ITT merger proposal only news conference in New York on tive boards of an agreement to merge a short time ago.

BROADCASTING, Oct. 14, 1968 23 tions of the antitrust laws. sumed office, is an unknown quantity. media would present all details of the If there is any obstacle to the con- In general, strong argument could be plan as soon as they are final. It could solidation, it could emanate from the advanced for a grant without a hearing not be ascertained if Mr. Loevinger has FCC. It could not be learned late in that the transaction might be con- been retained in the case. He opened Thursday whether or not the commis- strued as a plus for UHF and a shot - his Washington law office after leaving sion would schedule hearings on the in -the arm for the emergence of a viable the commission last June 30. transfer of Metromedia properties, once fourth network. But stacked against Under the agreement, Transamerica the application is filed. these circumstances is the current FCC would exchange three -fourths of a One highly knowledgeable source environment emphasizing a tough regu- share of its common stock for each ventured that there "is no way of know- latory stance (BROADCASTING, Oct. 7). outstanding share of Metromedia com- ing now whether the commission will One little -known sidelight is the part mon. It was pointed out that on order hearings." Another pointed out that former FCC Commissioner Lee Wednesday (Oct. 9) Transamerica pro- that the FCC was forced into holding Loevinger is playing in the Metromedia - posed a two -for -one stock split, subject a hearing on the proposed ABC -ITT Transamerica venture. It is known that to stockholder approval. If approved, transfer, leaving the implication that Mr. Kluge and one of his top aides, the exchange would become one- and -a- there would be strong sentiment within Robert H. Dreyer, vice president, sec- half shares of Transamerica stock for the commission for hearings involving retary and general counsel of Metro- each share of Metromedia. conglomerates. media, called on Mr. Loevinger on Mr. Kluge noted that it has been pro- Based on their past records, it was Wednesday in his Washington law office posed that the transaction would be tax considered conceivable that Commis- and advised him of the merger agree- free. Based on Tuesday's market clos- sioners Robert T. Bartley, Nicholas ment. They asked Mr. Loevinger to in- ing, he said, the transaction would in- Johnson and possibly Kenneth A. Cox form the commission of the develop- volve a stock value of approximately would opt for a hearing. On the other ment on Thursday at the time the news $300 million. hand, Chairman Rosel H. Hyde and announcement was being made. The news conference outlining the Commissioners Robert E. Lee and Mr. Loevinger is understood to have transaction lasted only about 15 min- James J. Wadsworth might be inclined requested the commissioners to main- utes. Both Mr. Beckett and Mr. Kluge to forego a hearing. The new commis- tain an open mind on the transaction. declined to provide additional details sioner, H. Rex Lee, who has not yet as- He reportedly notified them that Metro- sought by newsmen because, they stressed, the agreement must still be ap- proved by the FCC and must be ac- cepted by Metromedia shareholders. Mr. Beckett said approval of the Trans- america shareholders is not needed. Transamerica began in banking field FCC approval is needed because Metromedia has five TV stations (four Conglomerate's total assets $3 billion, VHF and one UHF) ; six AM stations and six FM stations, and has an option including recently acquired United Artists to acquire the construction permit of Transamerica Corp., San Francisco, $68,212,570, eual to $2.78 per share on wREP(TV) Boston, a UHF station. which has been described as a "depart- gross earnings of slightly more than Transamerica, through United Artists ment store of services," is an organiza- $1.1 billion. Net earnings have risen Corp., a wholly owned subsidiary, owns tion with assets exceeding $3 billion consistently for the past five years, aver- and operates one UHF, wuAB(TV) from activities in all types of insurance, aging more than 15% per year. Lorain- Cleveland, Ohio, and has a CP real- estate and leisure -time and business The principal companies in the Trans- for another, xuAB(TV) Houston. The services. america complex are the Occidental merger, if approved, would give the Until about 10 years ago, Trans- Life Insurance Co., Los Angeles, with merged companies four V's and four america was widely known as the par- more than $19 billion of life insurance prospective UHF's. Presumably the ent organization of the Bank of America in force; Transamerica Insurance Co., company would have to surrender one and other banking institutions. But fed- Los Angeles (property and casualty CP to remain within the FCC limit of eral legislation required the company to insurance), with approximately $180 seven TV outlets. divest its banking interests. The divest- million annually in premiums; United "That's one of the things we'll have to iron we iture was completed in 1958. In 1960, Artists Corp., New York; Trans Inter- out before file with the FCC," a Metromedia spokesman later Transamerica embarked on a diversifica- national Airlines, Oakland, Calif.; told BROADCASTING. tion and expansion program designed Transamerican Financial Corp., Los Upon approval of the transaction, to meet the demands of the fastest Angeles (consumer and commercial Mr. Kluge will become a director of growing segments of the economy financing and leasing), Transamerica -the Transamerica Corp. and would continue multiple facets Title Insurance Group, of the consumer and Oakland, Calif. as chairman, president and chief execu- business and Transamerica Development service industry. Corp., tive officer of Metromedia. Mr. Beckett Transamerica's foray into the en- Oakland, Calif. emphasized that the diverse activities of Transamerica tertainment- communications world came employs about 20,600 Metromedia and its personnel would in April 1967 when it acquired United persons in 1,600 offices through the continue to operate autonomously un- Artists Corp., which finances and dis- U.S., Canada and around the world. It der Mr. Kluge. tributes independently produced motion has about 140,000 shareholders. In reply to a question, Mr. Beckett pictures. UA also has interests in TV John R. Beckett is president and said he has known Mr. Kluge for more film production and distribution and in chief executive officer. Horace W. than four years and indicated they had music publishing and records. United Brower is board chairman. Other top discussed a merger from time to time. Artists' place in the Transamerica officers are Edward L. Scarff, executive He sidestepped a query as to when seri- scheme of things is by no means nomi- vice president; Edwin L. Carter, vice ous negotiations began but Mr. Kluge nal; in 1967 UA contributed 22.4% of president, finance and treasurer; James said: "You can see that this is not a Transamerica's total earnings. R. Harvey, vice president, corporate shot -gun wedding." Transamerica's consolidated net earn- planning and Richard W. Newburgh, At the conclusion of the news con- ings in 1967 reached an all -time high of secretary. ference, Mr. Kluge held a meeting in

24 (LEAD STORY) BROADCASTING, Oct. 14. 1968 New York for a large group of his ex- David Wolper buys back board and president of Metromedia ecutives drawn from offices throughout Inc., and Mr. Wolper, president of the country to brief them on the trans- movie production firm Wolper Pictures Ltd., issued the pur- action. He introduced Mr. Beckett to David L. Wolper has severed his as- chase statement, noting that Mr. Wolper the group and both officials expressed sociation with Metromedia, purchasing had desired for some time to return to optimism that the amalgamation would 100% of the stock of Wolper Pictures "independent theatrical film produc- prove mutually beneficial since they Ltd., a Metromedia company. tion." complement one another within the The purchase by Mr. Wolper was M. J. (Bud) Rifkin will continue as service field. announced late Thursday, on the same head of Metromedia's activity in the Reports that Mr. Kluge had sum- day Transamerica and Metromedia dis- production and syndication of TV pro- moned his top aides to a Thursday closed plans for a merger of their com- grams. meeting in New York circulated on panies (see page 23). The price was Mr. Wolper has concentrated in Tuesday (Oct. 8) resulting in rumors not disclosed but it was believed to be theatrical film productions for the past within the financial community that a about $750,000. two years, during which time, Metro- significant announcement was in the of- John W. Kluge, chairman of the media said, he has been inactive in fing. Presumably because of these ru- mors Metromedia stock rose 75/s on Tuesday on the New York Stock Ex- change, closing at 533/4. Trading in the stock was halted temporarily for that Metromedia revenues $153 million day. Among the companies rumored to be Predominantly broadcast company started involved in the Metromedia take -over with two television stations 13 years ago were Transamerica, ITT, Metro -Gold- wyn-Mayer and the interests of Norton Metromedia Inc. is a 13- year -old young- Mo.); Metromedia Radio (WNEW -AM- Simon and Howard Hughes. But no one ster that has grown up tall and strong FM New York; KLAC and KMET[FM] on the outside knew for sure until the in the world of media, particularly Los Angeles; KNEW and KSAN -FM San announcement was made last Thursday television and radio. Francisco; wow Baltimore; WASH[FM] morning. One index of its growth is that since Washington; wrr' and WMMR[FM] Phil- The news conference on Thursday 1958 its gross revenues have shot up adelphia; wHK and WMMS[FM] Cleve- originally was scheduled at noon, but from less than $20 million to more land) and Metro TV Sales and Metro Wednesday evening it was advanced to than $153 million in 1967. It has been Radio Sales, national representative arms. 10 a.m. Mr. Kluge said the decision a decade characterized by a steady up- The Graphics Group, which includes was made to permit more time for grading of its broadcast properties and Foster & Kleiser (outdoor advertising); meetings with the Metromedia staff and expansion into other facets of commu- Metro Transit Advertising and Mutual to ease the impact of the announcement nications media, including outdoor ad- Transit Sales; the Mail Marketing on the company's stock. The opening in vertising, transit advertising, television Group, which consists of Metromail; trading in both Metromedia and Trans- program production and distribution, the Entertainment Group, which con- america was delayed on Thursday until direct mail advertising, record and sists of Ice Capades, Ice Capades Chalet completion of the merger agreement music publishing, the Ice Capades, and and Mt. Wilson Skyline Park; the Film announcement. educational publishing. Group, which consists of Wolper Pro- Metromedia opened on Thursday at What is now known as Metromedia ductions, which is active in producing 50 and closed at 491%, off 41/2 from had its origins in 1955 when the Allen and distributing TV film programs; the Tuesday close. Transamerica opened B. Du Mont Laboratories spun off its the Publishing Group, which publishes on Thursday at 69 and closed at 70, up broadcasting subsidiary, known as the Playbill magazine; the Educational Serv- 21 points from Tuesday. Du Mont Broadcasting Corp., which ices Group, which includes Argyle Mr. Beckett told the news conference was engaged in the operation of two Analearn Associates, and the Music that the two-for-one stock split, an- TV stations in New York and Washing- Group, which consists of Metromedia nounced on Wednesday, had been con- ton. In 1958 the company, which had Music and Metromedia Records. templated for some time. The proposal acquired radio stations in New York In 1967 Metromedia achieved rec- will be placed before a shareholders and Cleveland, changed its name to ord gross revenues and net income. meeting in January 1969 in San Fran- the Metropolitan Broadcasting Corp. The gross totaled $153,590,990 and in- cisco. In 1959, John W. Kluge became chair- come before extraordinary items rose Stockholders will be asked to author- man of the board and president. In to $7,011,754 or $3.15 per share. ize 100 million shares of Transamerica 1961 the corporate title was again re- Metromedia listed its total current common to be issued in connection vised to Metromedia Inc. to reflect the assets in its 1967 annual report at with the proposed split and to author- company's expanding participation in $159,146,805 and its total current ize the issuance of five million shares diverse media in major metropolitan liabilities at $22,350,190. of a new class of stock with no par markets. It was under Mr. Kluge that Top corporate executives at Metro- value. Metromedia grew and grew. Metro- media, in addition to Mr. Kluge, are Transamerica Corp. is a diversified media and its divisions and subsidiaries Richard L. Geismar, vice president and company with major interests in insur- now have 110 offices located in 26 treasurer; Robert A. Dreyer, vice pres- ance, finance, entertainment land-re- cities in the U. S. The corporation has ident, secretary and general counsel, lated and business services. Metromedia more than 4,000 employes. and Stanley Landow, vice president and Inc., a communications and marketing Metromedia is composed of eight controller. Among the top -line operat- complex, has interests in television and major groups, incorporating 17 divi- ing executives are Albert P. Krivin, radio broadcasting, outdoor and transit sions and subsidiaries. They are: president of Metromedia Television; advertising, direct mail marketing, pub- The Broadcast Group, which in- John V. B. Sullivan, president, Metro- lishing, entertainment, music publishing cludes Metromedia Television (wNEw- media Radio; John B. Sias, president, and television film production and dis- TV New York; wrrc[TV] Washington; Metro TV Sales; H. D. Neuwirth, pres- tribution (for details see stories this Krrv[TV] Los Angeles; KNEW-TV San ident, Metro Radio Sales and M. J. Rif- and opposite pages.) Francisco and KMBC -Tv Kansas City, kin, president, Wolper Productions.

BROADCASTING, Oct. 14, 1968 25 to include television. The Wolper organization at that time Wolper Productions Inc. Productions was acquired by consisted of the production company Wolper Television Sales and Wolper Wolper to the Metromedia in October 1964 for ap- plus five subsidiaries: Wolper Televi- Industrial Films Inc. in addition In 1967 Met- proximately $1 million in cash and vision Sales, Major Newsreel Inc. (for- TV production activities. shares of Metromedia stock, for a total merly Paramount News) and three romedia established Wolper Pictures purchase price of more than $3.6 mil- Wolper music companies. Ltd. to produce theatrical pictures lion (BROADCASTING, Oct. 26, 1964). Subsequently Metromedia organized (BROADCASTING, Feb. 27, 1967).

BroadcastAddertising

in both marketing strategies and adver- record year tising techniques, availability of new In sight: spot radio's and more advanced research on radio's reach and efficiency, and the cumulative Surge of business in first three quarters effects of past and ongoing sales efforts by RAB, other trade organizations and shows no signs of slowing down now individual reps and stations. Political advertising in a presidential Spot -radio business is heading into the for this magazine (BROADCASTING, Oct. election year also is adding to the in- fourth quarter of 1968 on the impetus 7) -would be more than enough to crease, but the consensus appeared to of a months -long comeback that ap- lift spot -radio billings, based on RAB's be that this, although helping to push pears virtually certain to push the year's estimate for 1967, beyond the never- the dollars up, was not a major factor total beyond $300 million for the first before - reached $300 - million mark, in the over -all upbeat climate. One lead- time. bringing them close to $302 million as ing rep put it this way: "It's just a This was made clear last week in a against RAB's estimate of $287.6 mil- damn good year for radio. Some of it report by the Radio Advertising Bureau, lion for 1967. is politicals, but it would have been a a BROADCASTING canvass of some of the (RAB's dollar estimates have been damn good year without them." leading radio station representation somewhat more conservative than those Although that view was widely firms and talks with others in and used by Bates, one of the leading spot shared, it was not unanimously held. close to the radio spot- buying field. agencies. Bates expects expenditures in One rep in particular speculated that The RAB report, covering national spot radio to reach $322 million this the sales pace in the first quarter of and regional spot sales for the first year. The latest official figures, the 1969 might slow perceptibly, due in half of the year, said billings were FCC's financial report for radio in part to the absence of politicals. 7.3% higher than in the comparable 1966, put spot -radio time sales for that That rep was also one of the few period of 1967 -a year when all media year at almost $284.6 million, highest who expected first -quarter sales to be hit a slowdown but spot radio still in more than 30 years of FCC record- relatively light. Most of those checked managed to reach a new high mark on keeping. The FCC has not issued its thought the 1968 impetus would carry a gain estimated by RAB at less than report for 1967.) into the new year, although some re- all 1 %, A 14% gain -the average for ported that the fourth -quarter pace thus Reports from leading reps uniformly reps who offered percentage estimates far was lagging behind that of the first confirmed RAB's finding of a significant in BROADCASTING'S canvass - would three quarters (but was still well ahead rise in sales during the first six months, raise RAB's estimate of $287.6 million of the 1967 fourth quarter). and the reps said it was continuing. in 1967 to $327.7 million in 1968. In its report, which also listed the Few expected their full -year gain to be RAB put the first -half spot total at top -100 spot radio advertising for the less than the 7% rate reported by RAB $157,301,000 as compared with $146,- first six months, RAB noted that 25 for the first half, and many thought that 600,000 in the same period of 1967. of the accounts had increased their -for them, at least -it would be high- Several factors were cited as contrib- spending by anywhere from 33% to er. Some expected their 1968 radio bill- uting to this year's resurgence, including 240% over their comparable outlays ings to be up 15 % -20% from last year. a firmer general economy, big increases in the first half of 1967. Four of these A 5% increase for all of 1968 -the in spending by automotive and food ad- had spent more than $1 million in spot increment anticipated by Ted Bates vertisers and lesser but important gains radio in the period a year ago: Ford & Co. in its annual media -trend analysis in other categories, changes evolving Motor, this year up 50% to $11,473,- 000; Bristol- Myers. up 109% to $2,- 516,000; Trans World Airlines, up 69% Top markets' spot -radio the spot radio figures for the Radio Ad- to $1,986,000 and Pan American World vertising Bureau (see above). Airways, up 33% to $2.086,000. gains far above the average RER said it based its five -city anal- Fourteen others moved into the $1- ysis on spot -sales reports submitted by While spot -radio billings throughout the million -plus class during this year's first the stations or their representatives. were gaining 7.3 %- 13.8% in half with increases ranging from 35% country The results: the nation's top five markets. to 228 %, including Liggett & Myers Texaco, Mobil, Standard Oil The figures for the five biggest mar- First Last Tobacco, half half of California, Sun Oil, Studebaker -STP kets, comparing national and regional '67 68 (mil- (mil- In- Oil, Sterling Drug, Squibb Beech -Nut spot sales for the first half of this year Market lions) lions) crease and Eastern, American and Delta Air- with those for the same period of 1967, New York $12.1 $14.3 18.2 and Chicago 7.2 8.2 13.9 lines (for complete list of the 25 were released last week by Radio Ex- Los Angeles 5.1 5.5 7.8 their first -half 1967 and 1968 expendi- penditure Reports, Larchmont, N, Y., Philadelphia 4.0 4.5 12.5 tures, see page 28). Detroit 4.8 5.3 10.4 the same organization that compiled Total $33.2 637.8 13.8 Total expenditures of all of the top

P6 BROADCASTING, Oct. 14, 1968 NOW...IN PITTSBURG H "INSTANT CUME "ANALYSIS CAN HELP YOU AVOID TV SPOT BUYS THAT DELIVER LIMITED REACH, INEFFICIENT COVERAGE, INADEQUATE FREQUENCY, AND INEFFECTIVE IMPACT!

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Basic NBC Television Affiliate

Cox Broadcasting Corporation: WIIC -TV, Pittsburgh; WSB AM- FM -TV, Atlanta; WHIO AM- FM -TV, Dayton; WSOC AM.FM.TV,Charlotte; WIOD AM -FM, Miami; KTVU, San Francisco -Oakland

BROADCASTING, Oct. 14, 1968 27 Sponsors with spot -billing increases in excess of 33%

First half First half First half First half '67 '68 '67 '68 Advertiser (000) (000) increase Advertiser (000) (000) increase

Ford Motor Co. $7,663 $11.473 50 Pan American World Airways 1,566 2,086 33 Bristol -Myers 1,203 2,516 109 American Airlines 993 1,491 50 Trans World Airlines 1,175 1,986 69 Delta Air Lines 743 1,003 35 Wm. Wrigley Jr. 904 1,679 86 Studebaker Corp.-S.T.P. Oil 715 1,455 103 Liggett & Myers 663 2,177 228 Lever Bros. 225 766 240 Mobil Oil 636 1,141 79 Northeast Airlines 303 623 106 Eastern Airlines 616 1,380 126 Firestone 633 901 42 542 1,621 Seven -Up Co. /bottlers 199 Blue Cross /Blue Shield 356 55 56 Sun Oil 539 1,427 165 Nestle Co. 734 1,344 83 Sterling Drug 493 1,322 168 Standard Oil of California 479 1,078 125 Chas. Pfizer 416 724 74 Squibb, Beech -Nut 397 1,065 168 Cities Service 351 595 70 Texaco 568 1,845 225 Smith. Kline & French 317 569 79

100 were put at $127,331,000, up "4. Competitor awareness: The fact gains but said that 1968 as a whole 11.6% from the 1967 top -100 total. that we can report a competitor has would be "quite good." He singled out RAB President Miles David noted expanded radio is helping RAB in many food and automotive business as the that in the bureau's "operation 5200" of our 'operation 5200' sales calls. One groups that had contributed solidly to sales drive this year RAB officials have good marketer is impressed with what an upturn in spot -radio volume this been seeing 100 decision -making ex- another good marketer is doing." year, but said most categories had ecutives a week and that "this has However, Mr. David cautioned, "de- shown gains. given us not only an opportunity to spite all this, radio has a lot of selling He was optimistic that the impetus sell radio more intensively than in pre- ahead of it. It is true we are making gathered in 1968 would continue in vious years" but also "more knowledge big breakthroughs with major retailers 1969. He felt that heightened adver- of the thinking of marketing people in all over the country -as we have been tiser interest in radio has resulted from a wide range of industries." confirming during the RAB manage- greater awareness of the value of the Mr. David singled out four major ment conference tour. We are doing medium. contributions to "radio's growth pat- well with the chains. National spot is A firm with a relatively short list tern." He listed them as: growing. of stations in major markets reported "1. Segmented marketing: There are "But we at RAB are very concerned across -the -board increases of 15% in fewer so- called mass markets. Products that some feel this is the pot at the radio -spot billings for the first half are being designed to reach a profit end of the rainbow. More selling of and third quarter. The rate is expected segment of the consumer spectrum. This radio is needed today than five years to remain the same for the rest of the works to radio's advantage but to the ago because the sheer size of the mar- year. A company executive credited the disadvantage of some other media keting community has grown so much. increase to "a reinstatement of advertis- where you get and are forced to pay There is a generation gap we have to ing budgets that were cut in 1967's for circulation not directed to the right bridge to reach the people in marketing soft year." consumer segment. who grew up in the era when radio was He foresaw 1968 as being at least "2. Creative communication style: an 'out' medium. as good because "the whole state of The style of advertising communica- "We are becoming an 'in' medium. the economy and the prospect of a tions has changed. The stress is on But I feel personally that we had bet- republican election year can't help but emotional selling rather than literal ter step up the pressure now while there make for a good business outlook." product demonstrations. Visuals are are great opportunities to extend radio's A firm with a large number of small- used more for mood -selling than com- progress and make it more unform in er stations reported first, second and munication information today. Adver- all market sizes and parts of the coun- third quarters up 20 % -30% and saw tisers and agencies are becoming more try. That is RAB's goal as we look at no reason for a slowdown in the fourth aware that sound can become the most 1969." quarter. The New York market is prob- important mood or selling factor in Here are some typical reports and ably running 30% up, a spokesman their advertising. We, of course, at views from some of the station reps said, and the over -all average is around RAB are trying to build enthusiasm for checked last week: 22 %. Two factors -more activity and sound by including creativity in our One of the biggest firms, with a long more stations -increased this rep's presentation. list of large- market stations, reported 1968 business, he noted. The continu- "3. Cost-profit pressures: The high its sales for the first three quarters of ation of these factors promised a bright cost of delivering target audiences in 1968 had run 20% above the same future, he said. other media also helps radio. As ad- period of 1967. A spokesman said the A rep for larger- market stations vertisers get away from looking at data fourth quarter seemed a little weaker projected its total sales for 1968 will be for homes -reached and begin to focus than the first three but that the company 20 % -22% ahead of sales for 1967. The on people- reached, radio's cost advan- expected its radio billings for the year first half saw the rep ahead of first - tages become dramatic. With major cor- to be from 15% to 20% higher than half 1967 by 23 %, The third quarter porations concerned about bottom line last year. of this year was about the same, 23 %. and marketing costs, so large a portion The first two -thirds of 1968 showed Sales have dropped slightly in the fourth of total corporate expenditures, radio a "very substantial gain in spot -radio quarter to give the firm an expected has emerged as a growing part of the business," according to the vice presi- average gain of 19 % -20% for the year. media mix. RAB presentations stressed dent and general manager of another Spokesmen attributed the increase to a the corporate economic implications of large representative organization. He lot of political business and heavier radio in our original meetings with top said September was "rather sluggish," radio activity by the automotive in- executives of some of the companies but felt that the fourth quarter as a dustry, and said they expect a light first which are now beginning to rapidly ex- whole would be "reasonably good." quarter of next year as automobile pand use of the medium. He declined to discuss percentage advertising is curtailed and political

28 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 advertising discontinued. Top 100 national -regional Est. expenditures Another short -list, larger- market rep HI- Lightning 13,000 reported varying pickups in radio spot spot radio advertisers Midnight Sun 100,000 Numero Uno 41,000 sales, with one of its stations increasing (By brands) Pssst dry shampoo 119,000 70% in the first three quarters of the First 6 months 1968 Summer Blonde 112,000 Est. expenditures That Look shampoo 12,000 year. Average increase for the half and U. N. C. U. R. L. 42,000 third quarter was "slightly better than 1. General Motors 512,450,000 (Drackett Div.) 10 Outlook for the remainder of Buick Div. cars 1.832,000 Behold 1,000 %." Cadillac Div. cars 361,000 Whistle 13,000 year is about the same. The spot gain Chevrolet Div. cars 3,562,000 (MeadJohnson Div.) was attributed to a "general upturn in Delco -Remy Div. -United Metrecal 137,000 Motors Service 99,000 Nutra ment 428,000 the economy. Fisher Body Div. 2,000 Frigidaire Div. 84,000 9. AT &T 2,400,000 A major rep made a "conservative" Combined Bell System cos. 2,400,000 estimate of a 6 % -8% increase in spot G. M.A.C. 359,000 radio this year, with the third quarter Guardian Maintenance 1,002,000 10. Anheuser -Busch 2,394,000 Harrison Radiator Div. 383,000 Budweiser beer 1,340,000 a little soft but still ahead of 1967. Oldsmobile Div. cars 1,392,000 Busch Bavarian beer 552,000 An official attributed the rise to a Opel cars 31,000 Michelob beer 502,000 Pontiac Div. cars 1,903,000 realization on the advertisers' part of Institutional 1,440,000 11. Jos. Schlitz Brewing 2,255,000 the effectiveness of radio. There are Burgermeister beer 637,000 2. Ford Motor 11,473,000 Old Milwaukee beer 154,000 more accounts in radio than before. he Ford Div. cars 8,348.000 Primo beer 10,000 said, and they are using it more effec- Ford tractors 1,000 Schlitz beer 1,397,000 Ford trucks 2,000 Schlitz malt liquor 57,001 tively. Lincoln /Mercury Div. cars 2,310,000 The outlook seemed bright to him be- Autolite Div. 49,000 12. Liggett & Myers 2,172,000 Chesterfield cigarettes 191,000 cause will be coming into Rent-A -Car service 98,000 "more radio Institutional 665,000 L & M cigarettes 1,212,000 and the ones already there plan to re- Lark cigarettes 735.000 3. Chrysler Corp. 7,768,000 Redman chewing tobacco 31,000 turn next year more heavily." Chrysler Div. cars 1,539,000 (National Oats Div.) A rep with a small list said business Dodge Div. cars 4,196,000 3- Minute oats 3,000 Dodge Div. trucks 246,000 was up at least 6% at its "stable" sta- Plymouth Div. cars 1,733,000 13. Pan American World tions, but at its "growth" stations busi- Airtemp Div. 4,000 Airways 2, 86,000 Air travel 2,086,000 ness was in some cases better and in Institutional 50,000 others worse than that average. New 4. Coca -Cola Co. /bottlers 3,912,000 14. Humble Oil 2,003,000 Coca -Cola 2,867,000 Enco gas & oil 594,000 product lines, an excellent automotive Fresca 454,000 Enco heating fuel 30,000 year, increases in cigarette advertising. Simba 2,000 Esso gas & oil 1,220,000 Esso heating fuel ARB ratings for radio Sprite 200,000 159,000 utilization of Tab 163,000 and the rise of special buying shops Teenage Campaign (Minute 15. Trans World Airlines 1,986,000 Air travel 1,986,000 all helped the influx of buying dollars, Maid Div.) 121,000 Snow Crop 105,000 a spokesman said. He felt that as long 16. Royal Crown Cola Co/ 5. R. J. Reynolds 3,841,000 bottlers 1,899,000 as the general economy was healthy, Diet Rite Camel cigarettes 87,000 456,000 radio advertising would continue this Day's Work chewing Quench 4,000 Royal Crown Cola trend. He predicted that automobile tobacco 52,000 1,439,000 Prince Albert tobacco 39,000 17. American 1,887,000 advertising in particular would benefit Salem cigarettes 2,045,000 Oil Amoco gas & oil radio in 1969, once the visual emphasis Winston cigarettes 1,345,000 1,020,000 (R. J. Reynolds Foods Co. Amoco heating fuel 7,000 for the new auto models was estab- Div.) Amoco tires batteries & lished. Chun King foods 64,000 accessories 97,000 gas 611,000 Jeno's pizza rolls 177,000 Standard & oil The vice president and sales manager My -T -Fine puddings 32,000 Standard heating fuel 21,000 of a leading radio representative firm Agricultural chemicals 131,000 6. Pepsico Inc. /bottlers 3,605,000 said spot radio has bounced back with Diet Pepsi 579,000 18. Texaco 1,845,000 vigor during the first three quarters of Mountain Dew 170,000 Texaco gas & oil 1,845,000 with Pepsi -Cola 2,772,000 this year, an approximate 20% Teem 35,000 19. P. Lorillard 1,784,000 increase in revenues. He acknowledged Tropic Surf 25,000 Erik cigars 2,000 Kent cigarettes 365,000 the has not sustained (Frito -Lay Div.) that fourth quarter Crispy potato chips 14,000 Newport cigarettes 213,000 the pace, but said it is ahead of last Fritos 6,000 Old Gold cigarettes 138,000 Rold Gold pretzels 4,000 True cigarettes 960,000 year's comparable period and indicated Gift Star coupons 106,000 the year will wind up with an overall 7. American Home Products 3,248,000 1967. Aero Shave 81,000 20. Wm. Wrigley Jr. 1,679,000 15% rise over Anacin 798,000 Wrigley gum 1,679, 00 Business has been particularly brisk Dristan 58,000 Freezone 8,000 21. Seven -Up Co. /bottlers 1,621,000 from such categories as food, auto - Neet 23,000 Like 559,000 motives and gasolines, and drugs. Even Preparation "H" 2,249,000 Seven -Up 1,062,000 Quiet World 4,000 the cigarette category has shown Snarol 8,000 22. American Airlines 1,491,000 strength over 1967, he said, with Rey- Sudden Beauty 5,000 Air travel 1,491,000 The System 4,000 nolds Tobacco and Liggett & Myers (American Home Foods Div.) 23. Studebaker Corp. particularly active on his stations this Chef Boy -Ar -Dee Chili 10,000 (S.T.P. Div.) 1,455,000 S.T.P. Additive 1,455,000 year. He felt that more advertisers are 8. Bristol -Myers 2,516,000 becoming aware of the value of sup- Ban 269,000 24. Sun Oil 1,427,000 Bufferin 14,000 Sunoco gas & oil 1,412,000 plementing their television campaigns Come Back Rub 19,000 Sunoco Heating fuel 15,000 on radio, often with the audio portions Excedrin 516,000 Mum Mist 223,000 25. Beneficial Finance 1,415,000 of their TV commercials. No -Doz 106,000 Loans & financing 1,415,000 "We are more bullish about 1969," Pazo 2,000 Vitalis 6,000 26. Colgate- Polmolive 1,387,000 he added, "though it is difficult to Vote 276,000 AD detergent 12,000 project too far in advance in this busi- (Clairol Div.) Ajax 43,000 Born Blonde 3,000 Axion 249,000 ness." California Girl 64,000 Cold Power 60,000

BROADCASTING, Oct. 14, 1968 (BROADCAST ADVERTISING) 29 Est. expenditures Est. expenditures Est. expenditures Fab 164,000 Firestone tires 901,000 Therablem 130.000 Handi -Wipes 38.000 Hour after Hour 116,000 43. General Foods Corp. 852,000 62. General Electric 488,000 Hyperphase 42,000 Good Morning 29,000 Construction & industrial Palmolive Liquid 5,000 Jello 58,000 Div. 59,000 Petal soap 72,000 Kool -Aid 20,000 Home electronics 31,000 Product C 48,000 Maxim coffee 262,000 Lamps 301,000 Pruf Starch 6,000 Maxwell House coffee 247,000 Major appliances 48.000 Punch detergent 6,000 Orange Plus 48,000 Institutional 49,000 Skin Mist 27,000 Pizza Sticks 1,000 Tackle 2,000 Post cereals 6,000 63. Standard Brands 484,000 169,000 Ultra - Br ite 436,000 Sanka coffee Blue Bonnet margarine 9,000 Wash 'n Dri 61,000 Tasty Fry 12,000 Fleischmann's margarine 150,000 Fleischmann's yeast 58,000 27. Eastern Air Lines 1,380,000 44. Midas Inc. 844,000 Peanut Crisp 105,000 Air travel 1,380,000 Midas mufflers 844,000 Royal gelatin 41,000 Institutional 81,000 28. Nestle Co. 1,344,000 45. United Air Lines 842,000 Crosse & Blackwell foods 6,000 Air travel 842,000 64. Canada Dry Corp./ Decaf 1,168,000 bottlers 456,000 46. Plough Inc. 803,000 Nescafe 138,000 Canada Dry beverages 342,000 Coppertone 221,000 Nestle candy bars 5,000 Sport cola 8,000 Di -Gel 95,000 Nestle cocoa 16,000 Wink 106,000 Nestle instant tea 8,000 Mexsana 9,000 1,000 Taster's Choice 3,000 Moroline 65. Beatrice Foods 450,000 M u sterol a 2,000 Aunt Nellie's foods 9,000 Q.T. 127,000 29. Sterling Drug 1,322,000 Lotion Bond pickles 22,000 Ril -Sweet 2,000 Bayer aspirin 97,000 Clark candy 5,000 St. Joseph aspirin 246,000 Campho- Phenique 82,000 Cannon yogurt 169,000 St. Joseph 43,000 Cope 587,000 cough syrup La Choy foods 11,000 57,000 D -Con 312,000 Solarcaine Rosarita foods 74,000 Fizrin 92,000 Miracle White 160,000 Midol 1,000 47. Lever Bros. 766,000 Cold Water All 9,000 Vanquish 49,000 66. Miller Brewing 418,000 (Lehn & Fink Div.) Dove liquid 2,000 Glamorene rug shampoo 191.000 Gettleman beer 9,000 Down the Drain 46,000 Miller High Life beer 439,000 Jato 16,000 Imperial margarine 39,000 Lipton tea 464,000 Lysol 18,000 67. Lucky Whip 8,000 Atlantic Richfield 447,000 Medi -Quick 13,000 Atlantic gas & oil 330,000 Tussy Cosmetics 9,000 Lux liquid 33,000 Pepsodent 6,000 Richfield gas & oil 117,000 Rinso 14,000 30. Shell Oil 1,244,000 68. Union Oil Co. 426,000 Shell gas & oil 1,101,000 48. Chas. Pfizer 724,000 Pure Firebrand gas & Shell heating fuel 75,000 Purelube oil 369,000 Agricultural chemicals 68,000 Pacquins cream 516,000 Pacquins lotion 31.000 "76" gas & Royal Triton oil 57,000 31. Equitable Life Assurance Un-Burn 75,000 Society 1,224,000 Agricultural products 102,000 69. International Coffee Organization 423,000 Insurance 1,224,000 49. Heublein Inc. 713,000 Coffee promotion 423,000 32. Falstaff Brewing 1,155,000 Byrrh wine 88,000 Falstaff beer 998,000 Hamm's beer 608,000 70. Stouffer's Foods 412,000 Krueger beer 49,000 Harvey's Bristol Cream Stouffer's frozen foods 412,000 Narragansett beer 108,000 Sherry 17,000 71. Associates Investment 33. Mobil Oil 1,141,000 50. Sears Roebuck 703,000 Co. 407,000 Mobil gas & oil 1,106,000 Retail stores 703,000 Loans & financing 407,000 (V -C Chemica Co. Div.) Agricultural chemicals 35,000 51. F & M Schaefer Brewing 665,000 72. P. R. Mallory 401,000 Schaefer beer 665,000 Duracell batteries 401,000 34. Pearl Brewing 1,117,000 Country Club Malt Liquor 708,000 52. American Tobacco 634,000 73. Warner- Lambert Pharma- Pearl beer 409,000 Bull Durham tobacco 39,000 ceutical 399,000 Lucky Strike cigarettes 45,000 Cornhuskers lotion 301,000 35. Standard Oil of Calif. 1,078,000 Pall Mall cigarettes 267,000 Reef mouthwash 92,000 17.000 Chevron gas & oil 946,000 Silva Thin cigarettes 3 Flowers brilliantine 6,000 Agricultural products 132,000 Tareyton cigarettes 266,000 74. E.I. du Pont de Nemours 53. Stroh Brewing 625,000 36. Squibb, Beech -Nut 1,065,000 & Co. 393,000 Goebel beer 19,000 Beech -Nut 788,000 Cantrece hosiery 295,000 chewing gum Stroh's beer 606,000 Life Savers 172,000 Rally car wax 86,000 Martinson's coffee 58,000 54. Northeast Airlines 623,000 Right fabric softener 10,000 Table Talk pies 3,000 Air travel 623,000 Remington Arms Div. 2,000 Tetley tea 37,000 Lander Div.: Dixie Peach 55. Monarch Wine 604,000 75. Chesebrough- Pond's 385,000 cosmetics 7,000 Manischewitz wine 604,000 Fresh Start 205,000 Vaseline hair tonic 180,000 37. American Express 1,047,000 56. Cities Service 595,000 Credit ards 397,000 Citgo gas & oil 595,000 75. Scott Paper 385,000 Money orders 10,000 Viva towels 385,000 Traveler's Cheques 493,000 57. Smith, Kline & French 569,000 Unicard Div. 147,000 Animal health products 26,000 77. Pabst Brewing 378,000 (Menley & James Labs. Div.) Blatz beer 202,000 38. Campbell Soup 1,024,000 Contac 543,000 Pabst Blue Ribbon beer 176,000 Bounty beef stew 15,000 Campbell soups 674,000 58. Florida Citrus 78. National Brewing 374,000 Franco -American gravy 27,000 Commission 566,000 Altes Golden lager 25,000 Pepperidge Farm soups 93,000 Florida citrus fruits 566,000 Colt 45 malt liquor 157,000 Pepperidge Farm bakery National Bohemian beer 95,000 products 206,000 59. Blue Cross /Blue Shield 555,000 National Premium beer 93,000 Quick Sandy 9,000 Hospital & medical Regal beer 4,000 insurance 555,000 39. Delta Air Lines 1,003,000 79. Carling Brewing 373,000 Air travel 1,003,000 60. Eli Lilly & Co. 539,000 Carling Black Label beer Agricultural chemicals 182,000 & ale 292,000 40. Northwest Orient Airlines 938,000 Greenfield lawn products 357,000 Heidelberg beer 26,000 Air travel 938,000 Stag beer 55,000 61. Noxell Corp. 535,000 41, Household Finance Corp. 935,000 Cover Girl 235,000 80. Block Drug 356,000 Loans & financing 935,000 Noxzema cream 161,000 B. C. headache & neuralgia Noxzema lotion 4,000 remedies 326,000 42. Firestone 901,000 Noxzema shave cream 5,000 Mini -Mist shampoo 30,000

30 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 WE'VE CHANGED OUR LOOK TO SUIT OUR SOUND. The CBS Radio Network has changed a lot in the past year. Because peoplewant to know more. More about everything. That's why we've presented a greater number of special CBS News broadcasts so for this year than in any similar period in the last ten years. And why we developed more than 30 new, regular broad- casts a week on everything from Washington to Wall Street, from the newest in sci- ence to the latest in child care. And why we created a new signature that looks the way we sound. It's the mark of good radio for our audience, for our affiliated stations, and for our advertisers. Its the CBS Radio Network today.

C3SWHERE WHAT YOU WANT TO KNOW COMES FIRST. Est. expenditures Est. expenditures Est. expenditures

81. Eversharp Inc. (Shick 91. Olympia Brewing 311,000 98. Goodyear 280,000 Safety Razor Div.) 354,000 Olympia beer 311,000 Goodyear tires & tubes 280,000 Schick razors & blades 354,000 92. Kal Kan Foods 298,000 98. Robert Hall 280,000 82. International Nickel Co. 343,000 Kal Kan pet food 298,000 Clothing stores 280,000 Nickel products 343,000 101. Pacific Finance 277,000 93. Corn Products Co. 83. Western Air Lines 341,000 (Best Foods Div.) 297,000 Loans & financing 277,000 Air travel 341,000 Hellman's mayonnaise 7,000 101. American Cyanamid 277,000 Nucoa 126,000 84. Airlines 338,000 margarine Agricultural products 42,000 National butter 164,000 Air travel 338,000 Skippy peanut Breck hair-care products 229,000 Pine -Sol 2,000 85. McCormick & Co. 337,4.00 94. John Morrell & Co. 293,000 Textiles 4,000 Spices 337,000 Morrell meats 229,000 Red Heart dog food 64,000 103. B. F. Goodrich 275,000 86. CBS Inc. 332,000 Goodrich tires 267,000 Columbia records 332,000 94. General Mills 293,000 Rayco Div. 8,000 Betty Crocker mixes 2,000 87. Air Canada 326,000 Cereals 227,000 Source: Radio Advertising Bureau. Air travel 326,000 Chip -O's 27,000 All figures shown are gross before deduction Drifted Snow flour 3,000 of any discounts or agency commission. This 88. & 321,000 Johnson Johnson La Pina flour 4,000 makes them comparable to data for other media Baby oil 286,000 Morton's snacks 30,000 including network radio, spot TV and network Band -Aid 21,000 TV. Suntan oil 14,000 96. Communications Workers Brand expenditures are, in most cases, based of America 285,000 on break -outs as reported. In the few instances 89. National Biscuit 318,000 where exact figures were not available due to Cookies 224,000 Union promotion 285,000 product scheduling on a rotating basis, RAB Cream of Wheat 10,000 has projected estimates of brand expenditures. 16,000 97. General Cigar 283,000 Mil brook bread The RAB report is compiled from confidential Wheat 68,000 Tiparillo cigars 283,000 Shredded reports of a cross- section of stations and station representative firms by Radio Expenditure 98. Pepper 280,000 90. National Federation Dr. Co. /bottlers Reports, a Larchmont, N. Y. research firm. of Coffee Growers of Dr. Pepper 271,000 Colombia 313,000 Pommac 8,000 Coffee promotion 313,000 Sun Drop 1,000 KTNT -TV moves over Concrete conceptions public buildings, bridges, hotels, while to new Tele -Rep the second explores the uses of concrete Tele -Rep Inc., New York, which was depicted in TV spots in private homes. formed earlier this year to represent Before Slesar & Kanzer Inc. created The cost of producing this pair of the three television outlets of Chris - these two one -minute spots for Alpha - commercials was $30,000, and the pro- Craft Industries (BROADCASTING, Aug. Portland, the cement manufacturer's duction company was Televideo Pro- 19), will represent a fourth station, advertising had been restricted to mag- ductions Inc. Henry Slesar con- KTNT -TV Seattle- Tacoma. azines for the building trade. The spots ceived and wrote the spots and the orig- KTNT -TV is to be added on Tele- are currently running in Albany- Schenec- inal music was composed by Sascha Rep's list to the three stations owned by tady -Troy, N. Y. and Birmingham, Ala., Berlin. Chris- Craft -KcoP (rv) Los Angeles, while everyone holds his breath. If The six additional markets under con- KPTV(TV) Portland, Ore., and wTCN -Tv things go well, Alpha -Portland will sideration are Washington, Cincinnati, Minneapolis -St. Paul. move into six more markets next year. St. Louis, Chicago, Syracuse, N. Y., Tele -Rep was established by multiple- The spots are a series of stills depict- and Beaumont, Tex. All are Alpha - station owner Chris -Craft under the ing the ways concrete can be used in Portland plant locations and trading direction of Alfred M. Masini, presi- construction. One spot concentrates on areas. dent, and Robert Schneider, executive vice president. Mr. Schneider indicated that Tele -Rep expected to announce one or more additional stations before it be- gins operation on Jan. 1, 1969. AFA plans post -mortem on campaigns in February The American Advertising Federa- tion announced plans last week for its 11th annual midwinter conference on government affairs at the Statler- Hilton hotel in Washington, Feb. 17 -19, 1969. Highlight of the conference will be a session devoted to political advertis- ing with an exhibit of 1968 national, state and local campaigns in TV, radio, newspaper, magazine, outdoor, direct mail, and specialty advertising. It's ex- pected at that time the main thrust of the discussion will concern what adver- tising can expect from the new admin- istration and Congress. Co- chairmen of the conference corn - mittee are James Fish, vice president "Concrete is the wave of the future in land Cement Co. The television spot for advertising and marketing services, home building," according to a new is the first major TV effort by an inde- General Mills, and Ted Koop, vice color TV commercial by Alpha Port- pendent cement producer. president, CBS.

32 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968

We hope it doesn't ring

A "red phone" in the newsroom of a Fetzer station in Grand Rapids is a direct line from Civil Defense. It's strictly for emergencies - weather or otherwise. When it rings, the station is prepared to broadcast the earliest possible warnings ... when life or death may be a matter of seconds.

ti :_f'eivQi Yfatio476

WKZO WKZO -TV KOLN -TV KGIN -TV WJEF Kalamazoo Kalamazoo Lincoln Grand Island Grand Rapids WWTV WWUP -TV WJFM WWTV -FM WWAM Cadillac Soult Sta. Marie Grand Rapids Cadillac Cadillac

BROADCASTING, Oct. 14, 1968 33 Upbeat in air use by candidates

Nixon aide states objective simply: 'to reach everybody in the United States'

The leading presidential and vice- presi- pitch for funds attached to that pro- would also build a house. . .." One dential candidates may never meet in gram has attracted about $200,000 network radio spot asks as voice -over formal debate, but nightly between now from viewers, as of last Thursday (Oct. to the accompaniment of a beating and Nov. 5 they will be beating a regu- 10). And the audience response to the heart which of two vice -presidential lar tattoo on the nation's listeners and program has reportedly served to buoy candidates the voter preferred a heart- viewers with a barrage of political ad- the Humphrey forces. One measure of beat from the Presidency -Spiro Agnew vertising. that response may be found in an Oct. or Edmund Muskie. Where the money is going and for 8 survey published by Sindlinger & Co., Despite its late media start the Hum- what (see page 35) demonstrates what a Norwood, Pa., research firm, taken phrey /Muskie campaign has had the one Nixon media expert calls "a com- shortly after the Vice President made benefit of fortuitous placement of spot, munications challenge par excellence. his network address. including one that immediately followed We're trying to reach everybody in the According to the survey, those re- the conclusion of "Dr. Strangelove, Or United States," he said. And by elec- spondents who read about or saw the How I Stopped Worrying and Learned tion day Nov, 5 the final story may TV speech (a projected total of 45,- to Love the Bomb" (ABC -TV) last well be written by those who were there 511,000 voters) would make their pres- Wednesday (Oct. 9). The world dis- "firstest with the mostest," as BROAD - idential preference as follows: Hum- solved in clouds of black -and-white nu- CASTING examines the political candi- phrey, 37.0% or 16,860,000 voters; clear holocaust in the movie, to be fol- dates' use of broadcast time. Nixon, 29.9% or 13,612,000, and Wal- lowed by a five -minute color spot sug- The Humphrey/ Muskie media cam- lace, 13.7% or 6,239,000 with 19.3% gesting that Mr. Humphrey has urged paign, which expects to spend a re- or 8,800,000 voters registering no choice immediate approval of a nuclear test - ported $5 million to $7 million-most of the three or no opinion-percentages ban treaty while Mr. Nixon has been of it on TV, has been marked by fits which have never been borne out in more reluctant to do so. The and starts since the Democratic na- other national polls taken since the Humphrey /Muskie campaign tional convention. Within two weeks national conventions. has also bought some sports schedules: seven one- minute after the convention Mr. Humphrey had The survey further shows that those spots during the World moved his account from Doyle Dane respondents who did not read about or Series (NBC -TV), and three one -min- ute Bernbach of New York, which had see the TV speech (a projected total spots during AFL football (NBC - TV). In addition the ticket has handled President Johnson's campaign of 71,096,000 voters) would make their picked up sponsorship for a series of five- and in 1964 and Mr. Humphrey's drive for presidential preference as follows: Nix- 15- minute radio programs on NBC: the the nomination this year, to a special International Ladies Garment Workers' shop called Campaign Planners Associ- Union will sponsor four 15-minute pro- ates. lodged in Democratic National grams; the AFL -CIO, six five -minute Committee headquarters in Washington. programs. is handled by Lennen & Media buying Unlike the Democratic candidates the with Barry J. Nova, Newell, New York, Nixon /Agnew campaign has had the and management account NIXON vice president benefit of consistent media planning supervisor, L &N, heading the new group The pr.eadino pro- mmrdad since April when New York -based Ful- (BROADCASTING, Sept. 16). m f,,,,h.d and gold 'o b, N;xon /Apn.w ',floor, Canmrrao on be, .:' ler & Smith & Ross began to map out Another problem has been money, ed M. Nixon for rho media strategy that is expected to cost `! };ih. Unu.d smr.. and Mr. Humphrey frankly acknowl- the Republican candidates from $8 mil- edged last week on WICU -TV Erie, Pa., lion to $10 million. And not surprising- that "we have had serious financial ly the medium that is reputed to have troubles." Part of the trouble he at- been his undoing in his 1960 bid for the tributed to the high cost of a Sept. 30 on, 37.1 %; Humphrey, 26.1 %, and Presidency has become Mr. Nixon's half -hour TV address from Salt Lake Wallace, 19.4% with 17.4% register- key weapon in the 1968 campaign City, which is reported to have cost ing no choice of the three or no opinion -though used in different formats. from $110,000 (by his estimate) to -percentages more closely aligned with Three weeks from election day, money $128.000 (by the estimates of his other national polls. and energies originally earmarked for staff). According to sources at NBC, (Mr. Humphrey was reportedly set print are being deflected full -fledged which carried the program, the half - to make a second TV address, [half - into spot -TV. Full -page newspaper ads hour slot cost about $73,000, possibly hour prime time, tentatively scheduled are now postponed. $1.000 less depending on station clear- on CBS -TV] Saturday Oct. 12.) The Nixon /Agnew campaign has con- ances. Production costs for the show Most of Mr. Humphrey's 20- and 60- tracted for three hours of network time may have been as high as $10,000, it's second and five- minute spots have re- between now and Nov. 4, and has estimated; other costs might include a flected the candidate's concern with matched its network spending in spot. 15% agency fee. Humphrey aides have such topics as Medicare, the nuclear Eleven key "battleground" states have noted that the $128,000 price tag in- test -ban treaty and emphasized: "What been singled out for heavy spot spend- cludes promotional efforts to generate a has Richard Nixon ever done for you ?" ing. viewing audience. On the issue of law and order, the spots In addition the Nixon /Agnew cam- Whatever the reported cost, that emphasize "Hubert Humphrey has said paign has employed one -hour live, re- single program has had ancillary bene- that every American has a right to a gional- network broadcasts in eight fits for the Humphrey camp. According safe neighborhood.... But for every states. By hooking up stations in every to a campaign spokesman, a one -minute jail Nixon would build, Humphrey market, Mr. Nixon can blanket a state

34 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 with what is referred to by John Poister, that quite a few are the audio portion says cryptically. senior vice president and director of of the TV spots. "We are using radio "I can only assume it will be what planning at F &S&R, as a "pygmy net- very heavily," he adds. "In dollars there has been done before, a telethon kind work." "We might have to buy St. is no comparison. In units the spread of thing," Richard Depew says. Mr. Louis to cover southern Illinois," he is not so great. In radio message units, Depew is vice president, radio /TV pro- explains. "If we were doing Indiana, we we are not so far behind television." graming, at the Nixon agency. "People might have to buy southern Michigan." Not counting 15- minute programs on ask questions and he answers them - Each one -hour program has the same the networks, the Nixon /Agnew cam- live." format. The candidate answers the un- paign will use approximately twice as Mr. Depew, who has bought time for rehearsed questions of a panel of local much network radio as local. the Nixon /Agnew campaign, further citizens. The stations where the pro- The Nixon /Agnew campaign has also notes some of the problems involved in gram takes place must have a large fa- purchased two hours of NBC prime - buying political tinge. He says he first cility to accommodate an audience and time on Nov. 4, election eve, a slot usu- met the opposition at CBS where he a set which the agency describes as ally occupied by the Monday Night literally flipped a coin with the Demo- costly. An agency spokesman averages Movie. Agency people are notably tight- crats for availabilities. Now, he says, the range in production costs from lipped about what will fill those two he would like to buy "a lot of high - $15,000 to $30,000, and line costs drive hours. "We are planning something class specialized spot like NCAA foot- the figure higher. sensational. We can't talk about it be- ball, but the Nixon people are after ton- The one -hour program format has al- cause it's not finalized," Mr. Poister nage." ready generated somewhat unprecedent Mr. Depew says the Nixon /Agnew ed reaction. Last week Democratic Na- Following is a list of network polit- network advertising dollar is concen- tional Chairman Lawrence F. O'Brien ical time buys, as of Oct. 10, and rep- trated on NBC, where a 50% discount charged that the are "a slick programs resenting advertising buys of Messrs. is in effect. And he sums up their plans effort to bamboozle the voters into be- Humphrey and Nixon from Oct. 1. Mr. for network TV: "We are trying to buy lieving that Mr. Nixon is answering the Wallace is not included because of in- roughly eight minutes a week and five questions of public policy raised by this frequent network purchases; five -minute periods a week." campaign." The shows. he asserted. are rigged with "amateur" panelists who Nixon Mr. Nixon's sports buys includé four are already "strong Nixon partisans." ABC-TV minutes in the World Series on NBC, Whatever the opposition reaction. 12-one minutes (Summer Olympics) $500,000 worth of the Summer Olym- 2- prime -time five minutes pics on ABC -TV, 28 regional minutes F &S &R is getting a lot of mileage out 1- prime -time one hour and two national minutes of NFL foot- of the statewide broadcasts. From them, ABC RADIO ball on CBS -TV. On ABC Contempo- the agency has pieced together both 109 -minutes Mr. Nixon has half -hour programs and shorter spots. 124 -half- minutes rary Radio Network, bought spots on Howard Cosell's essentially CBS -TV The agency has produced 10- daytime five minutes Speaking of Sports. and on the ABC three different kinds of spots for the 14- nighttime five minutes Information Network. spots in Lou in 30 -, 40 -, 60- 2 -NFL Football minutes Nixon/Agnew campaign Boda on Sports, World of Sports and five versions. 28- regional NFL Football minutes second, and -minute It has 8-prime -time minutes The Tom Harmon Sports Show. made most extensive use of lift -outs 1 -prime -time half-hour Media plans are far less complex for from Mr. Nixon's acceptance speech at CBS RADIO campaign. principally be- the Republican national convention. 3-15 minutes the Wallace 1 conducted on a pay -as- The speech was originally taped, so -25 minutes cause it's being 139-minutes or thirty-seconds you-go basis with modest financial re- that it could be edited quickly and used MBS sources available. for paid political broadcasts the next 128 -half- minutes is handled by day. The spots were then transferred 1 -20 minutes The Wallace account to film for easier distribution. NBC-TV Luckies & Forney, of Birmingham, Ala. According to an agency spokesman, Mr. The five-minute "Look at America" 4- daytime minutes 18- prime -time minutes Wallace has used a limited number of is a series of stills contrasting scenes of 1 -late fringe minute TV, 10- second net- riot and disorder (mobs taunting police, 1- five -minutes 30- minute network 1-two-hour (Nov. 4) and 30- second local burning houses) to just -folks Ameri- work TV spots NBC RADIO radio spots to support his appearances cans, with a calm, sturdy voice -over 30-five minutes around the nation. from Mr. Nixon: "We will have order 2 -NFL Football minutes in the United States." Of the network TV exposure, it's said Humphrey that Mr. Wallace prefers the 30- minute Another spot, "Vietnam," also uses ABC -TV because of the "sheer cost stills, with an emphasis on battleground program 2-prime -time five minutes angle" and because "he needs to be carnage alternating with pictures of 1- prime -time half -hour (Nov. 4) seen for longer periods of time" than smiling American faces, most Vietnam ABC RADIO in 60- second spots. scenes of which are grim enough to None reported would be provided network TV ad- evoke industry criticism. A voice -over CBS -TV He plans 30- minute dresses according to the following intones: "I pledge to you an honorable 7- daytime five minutes 14- nighttime five minutes schedule: Oct. 28 and Nov. 4 (NBC - end to the war in Vietnam." 2 Football minutes -NFL TV), Nov. 4 (ABC -TV). all prime - The agency has also filmed a number 1- prime -time half -hour (Oct. 12) and five - of endorsements, primarily from political CBS RADIO time. Mr. Wallace also has two figures, although one entertainer, singer None reported minute prime -time spots on ABC -TV Connie Francis made a 60- second spot NBC -TV scheduled for late October. for Nixon /Agnew. The endorsements 1- daytime minute In the latter weeks of the campaign, 19- prime-time minutes it's Mr. Wallace may use the net- were designed to look informal, always 2- late -fringe minutes said filmed in an office or even outdoors. An 1- prime -time five minutes work 10's more frequently. But how the en- 3-AFL Football minutes much he has spent or intends to spend interviewer on camera gives 1- prime -time halt -hour dorsement a spontaneous quality. on media between now and Nov. 5 is NBC RADIO the agency spokesman Mr. Poister says the agency has made 4-15 minutes not known. And as many radio as television spots and 6-five minutes refused to project a hard dollar figure.

BROADCASTING, Oct. 14, 1968 35 One client's hard look at `middlemen' Reduced costs may mean sacrifice of control, Arrington warns at spot TV workshop

The controversy over media -buying spot -buying technique was created to sider the reasons why these traditional services dominated the first spot tele- provide the advertiser maximum con- techniques came about. If we change vision workshop sponsored jointly in trol over each spot he bought. Ways to systems, are the 'saved' dollars worth New York last week by the Television reduce the cost of spot television may what they might cost us ?" Bureau of Advertising and the Associa- be at the expense of control." One speaker- Kenneth B. Arrington, tion of National Advertisers. Mr. Cash also said: "Advertisers vice president in charge of advertising In opening the one-day session TVB could have cut their spot costs at any and marketing at ITT Continental Bak- President Norman Cash acknowledged time by telling their agencies they were ing Co.- discarded his scheduled sub- that many of the 370 registrants for the willing to reduce the degree of pre- ject to tackle the middleman question. workshop had asked that the question cision, the amount of control, the con- Mr. Arrington said that "in pursuing of media -buying services be included fidence they had in each spot they this mystery" of savings by time -buying in the agenda as "a hot topic." bought. Instead of reviewing each spot, services, "we have found that, generally Mr. Cash warned that through "the brick by brick, they could have looked speaking, time -buying services claim to so- called middlemen involved in the at the total buy ... the complete brick deliver about a 10% bonus while they buying of some spot television for some wall." continue to pay full commission both advertisers on some stations ... there is He said that "television isn't opposed to the advertising agency and to the an apparent promise of saved dollars," to changing the way in which it does station representative. In addition, they but asked "what these saved dollars cost business; our business is built upon earn at least a 10% profit for them - you." change. But before we throw out the seleves. The deals they negotiate appear He answered his question by adding traditional ways of buying spot tele- to be, in a word, phenomenal." that "the traditional through- the -agency vision, we think both sides should con- He went on to say that "it's been rumored . . . that dollars are some- times passed from market to market space buying is a New agency -consultant but portion of the and from client to client by some time - total service he said, and absolutely no buying services in order to show savings clarifies its role "deals" involved. are Further, he said, when it would appear strategically The the company does not accept confusion and concern that have timebuy- favorable-when it looks good." ing arisen over "media middlemen" and business alone; it comes only as Mr. Arrington added that "perhaps specialized timebuying services part of the total service package by his have this is why clients are billed on a one- prompted one firm. new Midwest agency - line basis that details which might consulting The letter by Mr. Muse said: "We -so firm to notify media repre- easily be checked and compared are sentatives and other key industry people buy time, as well as all other media, conveniently eliminated. What we don't that is has nothing to do with so- called only for M/MSC Inc. clients who utilize know won't hurt us, as it were." "negotiated buying" practices. our full- service media division . . . a He described the operations of the Don Osten, president of Media/Mar- natural outgrowth of the modem trend time -buying services as "effectually keting Service Center Inc., Downers toward segmentation and specialization shrouded in privacy, if not secrecy" and Grove, Ill., said Wednesday (Oct. 9) in the communications industry. It corn - said that "perhaps the most disturbing that "media are far too important to the plements the development of the purely fact is that the television stations have marketing mix to be wheeled and 'creative' agencies. . . . It is designed dealed." to help an advertising agency improve kept completely mum on the subject." He said that the suburban Chicago its total client service while at the same Mr. Arrington acknowledged that firm's executive vice president, James time reducing total media- department "Continental, for many years, has E. Muse, has written major media rep- expenses." bought time on the leading station in resentatives and others to help clarify In addition to buying media, he said, one of our markets on a spectacular misconceptions and to explain that M/ M/MSC does the following: develops discount basis through one of these MSC does much more than just buy media objectives and strategies, media local time -buying houses." time or space for its small or medium - analysis and planning; prepares media He added: "Each year, however, the size agency clients. plans and budgets; writes specific media agency thoroughly examines the avail - Mr. Osten for two years was media recommendations; makes initial media abilities, confirms that they are the best director of BBDO, Chicago, and before presentation with agency principals to for the money and at least equal in that was with Gardner Advertising, St. their clients; executes the media buys quality to what could be otherwise Louis, as associate media director and (in all media) once the plan has been bought through normal channels. Then assistant marketing director. Mr. Muse approved; re- evaluates and makes sched- -and only then-do we make the buy for a dozen years was the St. Louis ule improvements as market or research through the barter house." division manager for The Katz Agency. data change, and checks for perform- He said "it's possible, perhaps that M /MSC was started by Mr. Osten as a ance and approves for payments all certain services place business through consulting service but it expanded with media invoices. The film also will pay a local sales arm of the station, which a media division this summer after Mr. the media with its own or the agency's is completely separate and disconnected Muse joined the firm. check. from the national orgainzation." He ad- However, Mr. Osten said, so many "We operate within the standard sys- ded: "It does seem that things have people confused the firm with being tems and rate structures of the various gotten completely beyond even the sta- merely a timebuying service, and a media," Mr. Muse pointed out. "We do tion's control." negotiating buyer at that, that he felt not sell 'deals' and we in no way con- While recognizing that the services it important to explain. Timebuying or done the activities of those who do." "fulfill a need of sorts, a need created

36 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 fiBC[ET5Y i '[IDO YOUR OWN THING

(AND STILL BE A NETWORK AFFILIATE).

An independent station should take great pride in being networking that hadn't kept pace with the growth of an independent. You do your own thing, your own way what makes a network possible...stations like yours. and can point to the results with legitimate pride. Each of our networks has a limited inventory of pro- It used to be that one of the prices of being inde- gramming, because we're designed to offer only pendent was a more limited na- what a network can do best...and tional- international news and no more! sports operation. When you talk about network When ABC introduced its mod- radio with ABC, you'll find it's a Amman amencan A IE RIC AN A11 ERR :AN E11 ern concept of network radio, we Ir ti contemporary [ TERTAINMENT H.aDHI whole new business. Radat"ro`' radio network RADIO NETWORK SETTIUHA changed that forever...along with Try it...you'll like the bottom

a lot of other old- fashioned ideas in DIVISIONS OF THE AB C RADIO NETWORK line. by small advertisers, small agencies who and to be sure basic objectives and through barter in certain markets, why just can't afford the expense of a full goals are being reached." do you want to do away with it ?" media staff," he observed that "curious- He said that the policy of Continen- Mr. Arrington replied: "I don't want ly, it's precisely these companies who tal's agency, Ted Bates, is "that they to do away with it, but I resent the are most likely to suffer." will examine and review any media of- basic dishonesty that makes it possible Mr. Arrington said: "I suspect that fering (whether it involves bartering, for someone else to buy at rates that the services make their biggest effort time- buying services or any other). If my own agency can't get." for the major national advertisers whose special offerings can fulfill the client's Although the topic of the only ad- investments are controlled and care- goals and needs more effectively and vertising agency executive speaking at fully checked by a large, professional more efficiently than standard media the workshop did not touch on the staff." availabilities . . . if they can deliver media buying controversy, the closing Mr. Arrington said it is "plain .. . what is promised, and if they can be remarks of Jules Fine, vice president that we need a tight control by the validated, then they should be recom- and media director of Ogilvy & Mather, media department in a professional ad- mended." sounded relevant to the earlier talks. vertising agency -to guard our inter- A question was asked from the floor: He said: "The buying of spot television ests, to insure that the benefits are real "1f you can buy exactly what you want is a business for experts, people who are involved and aware and we implore all clients to give us the discretionary powers to act on our expertise." Mr. Fine added that "the spot tele- vision business really has no rules, only opportunities. Client appreciation of this fact will more than pay off in dollars and cents." In other areas, Mr. Cash told the workshop participants that one of the simplest ways to save money in spot is to lobby for acceptance of standardized forms to reduce paper work involved in buying and paying for spots. Donald Kearney, director of sales for Corinthian Broadcasting Corp., argued for national advertisers to buy spot in locally originated programing such as community news documentaries or 'op- portunity line" -style employment shows. Joseph Dougherty, executive vice president of Capital Cities Broadcasting Corp., outlined case histories of eight commercials -with the commercials as illustrations- showing how spot cam- paigns can be used for specific goals. Harry Crause, merchandising man- ager of the Cling Peach Advisory Board, and Nathan Lanning, manager of the spot development division of the Sta- tion Representatives Association, pre- sented examples of wild footage and You can do it easily manufacturer -supplied ads that can be used by local outlets in spot situations often more effectively than standard ...with a VREISE co -op buys. George W. Shine, vice president, ad- COLOR PROCESSOR! vertising and public relations, Avon Products, outlined Now that big things are happening in net- the national adver- operated in a 17' x 9' area and is so fool- tising campaign the work color, the logical next step for your of company which proof, anyone can run it! last year invested some station is to film your local news in color. 80% of its measured media advertising dollars You'll gain added interest from your com- Check these features: Warms up in only -or $6.83 million spot buys in 220 munity ... enhance your value to adver- 20 minutes stays on temperature auto- -in U.S. markets plus Puerto Rico and tisers ... and brighten your profit picture. matically only processor in its price seven other countries. Treise makes it possible by offering you a range that meets or exceeds all Kodak Mr. Shine noted that Avon started on fully automatic, professional quality proc- color requirements even provides 50% two TV stations 15 years ago and is essor that will have your local news "on additional first -developer time to permit now in 220 markets in the U.S., plus the air" in color within minutes after the full utilization of new EF Ektachrome film others in Canada, Puerto Rico, Vene- exposed film is loaded in the processor. operates up to 40 fpm (ideal speed for zuela, Mexico, Brazil, England, West This compact, self-contained unit most TV needs). Want more data? can be Germany and Australia. Write for catalogs on Model MTV -30 (illus.), Model MTV -50 "This expansion," he said, "has al- (up to 50 fpm), and Model Al T-20 (up to 70 fpm) lowed Avon to accumulate one of the industry's best, most consistent and per- REISE ENGINEERING, INC. sistent spot schedules on TV today. 1941 First Street San Fernando, Calif. 91340 (213) 3653124 Why specifically spot TV? Well, effi-

38 (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 ciency is the keynote of Avon's adver- ing, American Newspaper Publishers Clark Collard and Albert Honschopp. tising story and, so far, we find spot Association, will give preliminary re- Also announced was the appointment television the most efficient medium in sults of an experiment in print adver- of Edward Carder, director of broad- achieving certain advertising goals." tising. cast services, as a vice president of the TVB meanwhile noted that between David Dutton, managing director of company. 1956 and 1967, the period of Avon's the London Press Exchange, a group of greatest TV growth, among Fortune's European agencies, will call for better top -500 companies Avon moved in sales research to help sell mass products Added dimensions rank from 380th to 180th, in net profit more profitably to the West European rank from 249th to 64th, in profit -as- market in the principal luncheon ad- on TV's audience percent-of -sales rank from 84th to 13th, dress. and in profit-as- percent -of- invested -cap- He will be followed by Paul E. J. ARB's latest study ital rank from sixth to first. Also in the Gerhold in his first address since his puts emphasis on viewers same period, TVB noted, Avon's in- election as ARF president (BROADCAST- vestment in spot television has gone ING, Sept. 30). Mr. Gerhold, formerly as consumers from $1.50 for every $100 of sales to with J. Walter Thompson Co., will ex- Some new yardsticks for audience $1.44 for every $100 of sales. amine the state and status of advertis- measurement are offered by the Amer- ing research and offer some predictions ican Research Bureau in announcing to- about its future -and the future of day (Oct. 14) details of 1968 -69 TV Researchers set ARF -in a speech entitled "Who Be- market report service, "The Yourtown lieves in Advertising Research ?" Television Audience." to invade New York The conference program for Wednes- Dr. Mark Munn, vice president /mar- day, for ARF members only, comprises keting of the Beltsville, Md., research Advertising's impact, need 22 sessions in which suppliers of com- firm, said a key feature of the latest and expenditures among topics mercial research who are members of service is that TV viewers are identified the foundation explain new projects in according to buying habits and potential on ARF's two -day agenda which they are engaged. sales value to advertisers, especially the The Advertising Research Foundation's Among those scheduled are: "Televi- viewing and buying habits of house- 14th annual conference this week will vision Audiences Measured in Terms of wives. probe facets of advertising research as Persons," by Gale D. Metzger of A. C. The report has been innovated in diverse as its application to black- Nielsen Co.; "Applications of Video four areas: product usage, consumer ghetto problems, what people are think- Tapes and Visual Testing Equipment to units, target -audience estimation, and ing when they are exposed to advertis- Advertising New Products and Packag- influence of the housewife viewer in ing and whether companies spend too ing Research," by Betty Nicholas of buying decisions. much for advertising. Presearch Labs; "Evaluating Television The use of 13 categories of products Research authorities from this coun- Measurement Systems," by W. R. Sim- (deodorants, coffee, etc.) is reported for try and abroad are slated to attend the mons of the research firm bearing his the market's area of dominant influence. two-day meeting, to be held Tuesday name; "Research on the Sales Effective- These product usage totals are provided and Wednesday (Oct. 15 -16) at the ness of Commercials," by Bruce Mc- for more than 150 distinct geographic New York Hilton hotel. Ewen of C. E. Hooper Inc. and James areas. Total tonnage for all TV house- Kelvin A. Wall, market development C. Bencknell Jr. of Becknell, Frank, holds is unduplicated, and the average manager of Coca -Cola USA, will be Gross & Hess; "When Does It Pay to rate of consumption per using house- moderator for a two -hour symposium Test a TV Commercial ?" by Donald L. hold is shown along with percentages Tuesday afternoon on "Advertising, Re- Miller and Sanford L. Cooper of Burke of TV households which report using search and the Black Ghetto," which Marketing Research Inc., and "Realistic the product. will examine such questions as contrib- Radio Market Areas" by Dr. Sydney The housewife is the key viewer for utions advertising can make to a re- Roslow, Lawrence Roslow and George tallying information in much of the re- duction in racial tensions, what research Sternberg of Pulse Inc. port. The report recognizes the higher can do, and how far broadcast and volume potential of large vs small fam- print media have gone in raising black ily purchasers by counting all family hopes and thus contributing to black Jones agency reports members (viewing or not) whenever frustrations. organizational changes the housewife is viewing. Pollster Louis Harris is scheduled to The report's section on target audi- outline "some implications for mass ence values matches viewers to market- The Ralph H. Jones Co., Cincinnati media in the attitudes and aspirations ing profiles in nine different demo- agency, has anounced a major reorga- of Black America" in one of several graphic combinations. This approach nization as well as executive changes. presentations at this session. was first introduced in ARB's 1967 -68 In the opening sessions Tuesday The company has set up a six -man report. The weighting system also pro- morning Dr. Herbert Krugman of Gen- operating committee reporting to Peter vides cost -per- thousand levels more eral Electric will deal with what people B. Paddock, named to the new post of comparable with those experienced for think and feel during the moment of executive vice president in charge of total women or other single demogra- exposure to advertising; Robert C. company operations. A "creative group - phics. Grass of Dupont will trace the effects head system" is being instituted, as well ARB includes 19 separate categories of repeated exposure to TV commer- as a review-board system designed to in which the housewife viewers are cials; Robert S. Weinberg of Anheuser- present clients with better services. categorized by ages and family sizes Busch will advance the contention that Named to the operating committee and as key viewers for product usage. given certain assumptions, most com- were Richard Geis, Charles Ransdell,, ARB also reports separate data on chil- panies can be shown to overspend on Harold Petersen, George Goodrich, Ed- dren 6 -11 years old, total adults, and advertising; Lawrence D. Gibson of ward Elfers, and Robert Schroer. New total persons. General Mills will suggest a programed copy group heads are Richard B. Best, The report also includes market totals

investment . in advertising research, and Gene Daily and P. Douglas Lowe, New and homes -using -TV in spot- buying sec- a group from the Bureau of Advertis- art group heads are Robert T. 'Hayes, tions.

BROADCASTING, Oct. 14, 1968 38A Media face future federal interference

AAAA members hear of projected technological changes communications field contemplates during 1970's

Television- indeed all of the mass media 10 years to begin to prepare for it in core statistics." It's Mr. Bond's further -is probably to be challenged by in- a general way. The implications of this thesis that advertisers of the future will creasingly more insistent government change will be revolutionary, he pointed have to redefine and broaden their de- intervention during the coming dec- out, because "we will enter a period finition of share of market to include ade of the 1970's, a leading West when the receiver, not the sender, de- consideration of share of mind. Coast educator forecast last week. "At cides what information is to pass The mushrooming of multi -media the very least," said William L. Rivers, through a channel of communication. channels of advertising -communication Stanford University professor of com- Instead of taking what is available, the was also the theme of another Y &R ex- munications, "the government's con- receiver orders what he wants." ecutive's talk. Hanley Norins, vice pres- cern with the conglomerate trend in Still, Prof. Rivers said that "the ident and associate creative director mass communication and the concern human elements of mass communica- for the agency, stressed that the mes- of politically active citizens with mass tion are not likely to change." A dec- sage will be the medium for the next media information are likely to coalesce ade from now, he observed, Lucille decade and that "McLuhan was right during the next decade." Ball or her equivalent will continue to for the 60's, wrong for the 70's" when This and a host of other predictions command a larger audience than a he said "the medium is the message." about the future of advertising and string quartet. The proliferation of VHF, UHF, communications were offered to some Edward L. Bond Jr., chairman of the CATV, ETV, instructional television 300 media executives meeting for four board and chief executive officer of and communications satellites could all days at the Western Region convention Young & Rubicam Inc., New York. be surpassed, he observed, by the ad- of the American Association of Ad- also made some educated estimates as vent of electronic video recording. This vertising Agencies (Oct. 6 -9). Theme to where advertising -communications is medium developed by Dr. Peter Gold - of the convention was "facing the going in the next decade. Mr. Bond mark of CBS, which Mr. Norins termed '70's" and in keeping with this Prof. made it clear from the start that what's "deepcasting" instead of broadcasting, Rivers, who among other activities is new and big in the future of the busi- will add immensely to the choices avail- tracing the relationship of violence and ness is the use of computers to solve able to individuals. the mass media for the report of the problems. Computers, he said, will According to the picture Mr. Norins National Commission on the Cause monitor TV commercials and take over has of the near future, "the individual and Prevention of Violence. made a accounting and payroll functions. "The can choose among billions of media. number of judgments about the coming time is not too far off," he added, He'll go at his own pace, his own time, decade. "when commercials will either have his own prescription for entertainment About television, Prof. Rivers cau- code signals built into them that will and information. He'll be his own pub- tioned that with proliferating VHF and be picked up by an electronic monitor lisher, teacher and broadcaster. UHF stations and receivers competing on magnetic tape, or we will have other "With the message the medium, ad- against one another and all against techniques that will enable the stations vertisers are going to have to be more electronic video recorders and with to give advertisers proof that the prop- creative," Mr. Norins emphasized. special interest programing with gen- er commercials ran when they were Consumers will have to be talked eral programing for viewer attention, supposed to." "with" not "to" and as individuals not markets will not only be split they'll Like Prof. Rivers, Mr. Bond sees a as masses. Open -ended advertising, be splintered. "The time is fast ap- proliferation of stations, networks, with the individual participating fully proaching," he said, "when advertisers commercial time and advertisers. This to complete the message, will be an- will look back on the 1960's as a peri- will require "more knowledgeable, more other useful way of talking with con- od when choices were so simple as to skilled television people who are in sumers of the 70's. be primitive." tune with the times," he observed. But these methods won't be enough, But according to Prof. Rivers these Y &R's top executive went on to pre- Mr. Norins suggested. "We may, in- changes are only the prelude to the dict a mass high- income market in the stead, have to become educators -dis- "real information revolution" that is 1970's which will create a climate tributors of involving information -en- coming and already is operating "in a where the color of a man's collar and tertainers in the complete sense of the scatter -shot, piecemeal way" on college his economic class may become less word ... commercial advertising may campuses. He cited a collegue's descrip- important to advertisers than the way instead become service advertising-to tion of this new communications tech- he thinks. "We will have to stop asking serve those individuals with content the nology as being "a cross between a demographic questions and start asking way our manufacturers' products now television set and a typewriter." This psychographic ones," he explained. serve them when they use them," he new medium would make available in "Groups with similar psychological said. the home, at the touch of a key, news characteristics are inclined to act, and Two other advertising executives, headlines written 50 microseconds be- to be attracted to products and services, Robert L. Garrison and Ralph Carson, fore they appear on the television in like manner," he contended. focused their attention on more current screen and also would provide all of "The psychology of the consumer, events, principally the racial revolution. the background material for the day's his behavioral and hereditary charac- Mr. Carson, co- founder, chairman of events. Prof. Rivers would not hazard teristics, as well as the intellectual as- the board and chief executive officer of a guess as to when society will be pect," Mr. Bond concluded, "are going Carson / Roberts / Inc., Los Angeles, ready economically and politically for to become the factors by which we will showed a number of television commer- this new medium of communication need to define market segments, more cials each of which bad at least one but he did say it would take at least so than the geographies and the hard- minority race performer in it. "That's

38B (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 unusual," Mr. Carson noted, "because be understanding and there has to be Two former DKG members according to a recent survey less than communication." 3% of all commercials are so en- James L. Hayes, dean of the school establish new ad agency dowed." of business administration at Duquesne A new advertising agency, Hecht, Vid- Besides ethical, moral and social re- University, Pittsburgh, pointed out the mer Inc., has been formed in New sponsibility reasons, Mr. Carson said increasing need for improved manage- York. It operates in a fee basis and has it's good business to use minority race ment structure of advertising agencies been assigned special projects by such participants in advertising. "Peopling and for greater sensitivity to agency companies as Westinghouse Broadcast- scenes with whites, blacks, browns, workers. Bill Ames, political editor for ing Co. and Group W Productions and yellows, beautiful and not -so- beautiful KNXT(TV) Los Angeles, told of the Program Sales, Westinghouse Learning is part of the reality, part of the 'it's campaigning techniques being used by Corp.. IBM's office-products division gotta be believable ...' all of us seek presidential candidates on television. and American Airlines. to achieve," he pointed out. "In that He emphasized that candidates don't The agency's founders are Arthur L. context `seeing is believing' for those have to move among the people as Hecht, president, and Rene Vidmer, ex- who speak, those who hear." much anymore but instead can reach ecutive vice president and creative di- Robert L. Garrison, vice president of more and more people simply by mak- rector, both formerly with Delehanty, the Hertz Corp., New York, delivered ing themselves available to TV news- Kurnit & Geller Inc., New York. Mr. what he called a "minority report." He men. "All candidates decry the increas- Hecht's background includes three called on the advertising business to ingly electronic aspect of political cam- years with DKG as a vice president paigns; decry it, that is, take a position of leadership, "assume while they CBS and three with Young & Rubicam. make more than its full share of responsibil- greater and greater use of it," he Mr. Vidmer was creative director at remarked. ity' in helping to provide more oppor- DKG and had been a vice president - tunities for minorities. Mr. Garrison William Attwood, editor -in -chief of creative director with Associated Ad- offered the proposition that "as a busi- Cowles Communications Inc., New vertising and Design and executive art ness, advertising is hardly pulling its York, addressing himself to industry- director at MacManus, John & Adams, load. It's helping," he said. "It's begin- government relations, said that rela- New York. Hecht, Vidmer's address' `is ning to get the idea. But it's not there tions between the two "are still less 71 Vanderbilt Avenue, New Yói`k yet, not in my book, not by a long sight." than cordial despite the volume of busi- 10017: phone, (212) Murray Hill Then Mr. Garrison suggested a re- ness they transact." The conflict, he 9 -6110. stated proposition: "It is your responsi- noted, lies in businessmen regarding t bility because of your God -given talents the federal government as an enemy and to address yourself to this problem, to many federal employes thinking of the do what you can personally to solve it, business community as automatically and as a group to influence the total "contrary to the public interest." Mr. business community to move toward Attwood feels business and government effective solutions." "coincide far more than they conflict" Thomas M. Newell, vice president and believes they can work together and director of marketing services for effectively and without friction. "What D'Arcy Advertising Co., St. Louis, de- we need in our society," he said, "is scribed how Anheuser -Busch, working more cooperation and more lateral with the Management Science Center mobility between the leadership com- at the Wharton School, University of munities." Pennsylvania, and with its advertising Among other speakers at the con- agencies, uses experimental information vention were Norman Fields, senior to make crucial decisions regarding the partner, Fields & Fields, Chicago; John size of the Budweiser advertising budg- Crichton, president of AAAA, New et. This work, he indicated, suggests York; Carl K. Hixon, vice president that the future will bring more sophis- and creative director of Leo Burnett ticated approaches to answering the Co., Chicago; and Frank G. Gromer question of what is the right amount Jr., vice president and director of mar- to spend for advertising. keting services for the New York office Harold C. Dixon, executive vice pres- of Foote, Cone & Belding Inc. (BROAn- ident and creative director of Cole & CASTING, Oct. 7). Weber Inc., Seattle, observed that a creative impasse is fast approaching in Local TV spot drive advertising with equally good products, set for carpet firm equally creative advertising and equally Television personality Julia Meade will creative clients making for a stalemate. be featured in a local-market spot cam- Arthur L. Hecht (1) and Rene Vidmer When that happens, he said, "creativity paign for West Point Pepperell's Cabin discuss their new company that they ad in making -style alone-itself will Crafts line of rugs and carpets. De- say will specialize in total image com- not be enough. And creative people will signed for local retailer tie -ins, the six munications. be forced into examining substance" 60- second color spots allow for dealer Ron Salzberg, creative supervisor for identification and voice-over messages. Business briefly: Leber Katz Paccione Inc., New York, The Julia Meade spots, placed also talked about creative philosophy. through Liller Neal Battle & Lindsey Plough Inc., through Lake- Spiro-Shur - He stressed that creative thinking has Inc., Atlanta, will be used in the Char- man Inc., both Memphis, has purchased to be part of overall agency thinking lotte, N.C., Denver and Milwaukee sponsorship in nine NBC -TV prime - in order to work. "The rest of your markets first, with schedules planned time programs: I Dream of Jeannie, agency should be just as involved, just for other markets later in the fall and Jerry Lewis Show, Tuesday Night at as interested and just as creative in spring. Cabin Crafts is based in Dalton, the Movies, Daniel Boone, Name of their own way," he said. "There has to Ga. the Game, Star Trek, Get Smart and

BROADCASTING, Oct. 14, 1968 38C How TV- network billings stand Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended Sept. 29, 1968 (net time and talent charges in thousands of dollars)

Toter Total ABC CBS NBC minutes dollars Week Clime Week Cerne Week Cume week week 1968 1968 ended Jan. 1. ended Jan. 1- ended Jan.1- ended ended total total Day parts Sept. 29 Sept.29 Sept. 29 Sept. 29 Sept.29 Sept.29 Sept. 29 Sept.29 minutes dollars Monday-Friday 15,728.2 Sign -on -10 a.m. $ 5 145.8 S 113.9 $ 2,694.0 $ 336.0 $ 12,883.4 98 S 449.9 2,759 $ Monday-Friday 10 a.m. -6 p.m. 1.183.7 44,655.6 2,397.0 105,036.7 2,236.4 79.853.3 922 5,817.1 34,340 229,120.2 Saturday-Sunday Sign -on -6 p.m. 1.588.9 36,299.4 2,043.5 33.711.3 1,015.7 20,234.4 342 8,648.1 9,402 90,245.1 Monday- Saturday 6 p.m. -7:30 p.m. 263.5 11,304.0 756.0 20,676.4 709.6 21,814.7 94 1,729.1 3,453 53,795.1 Sunday 6 p.m. -7:30 p.m. 70.8 3,688.6 255.9 7,083.0 217.7 6,648.5 18 544.4 766 17,420.1 Moe -Su nday 7:30nd.11 p. m. 6,011.4 174,068.1 7,337.9 214,881.9 7,776.6 215,838.7 466 21,125.5 17,121 604,798.7 Monday- Sunday II p.m. -Sign-off 343.5 12,791.7 40.9 4,480.2 444.4 17,386.7 75 828.8 3,012 34,658.6 Total $9,461.8 $282,354,2 $12,945.1 5388,763.5 $12,736.0 $374,664.7 2,015 $35,142.9 70,853 $1,045,757.0

Monday, Tuesday and Saturday movies. FCC settles question product promotion operation known as "Kids Prize Network" has moved from Borden Inc., through Conahay & Lyon, on political ad rates North Hollywood to 7626 Santa Monica New York, is using TV to test - both Boulevard, West Hollywood. "Kids Tinglemint, a new type of fla- If a broadcast station maintains a pol- market Prize Network," which works with co- vored toothpaste in eastern markets. icy of not paying advertising agency commissions on commercial advertising, operating manufacturers of products, Mission-Pak Co., through Carson/ Rob- it need not pay commissions to agencies claims to now serve more than 65 TV erts/Inc., both Los Angeles, plans a placing advertisements for political shows geared for children audiences. Christmas promotion with heavy spot candidates, Manufacturers use the prize products radio. Saturation schedules of 60- second a low -cost The FCC issued that ruling in a staff as source of promotion. spots will run in Los Angeles, San letter to attorneys for xsEE Santa Mon- New offices Shaller -Rubin Co., has Francisco and San Diego, beginning ica, Calif., who requested a clarifica- moved to 909 Third Avenue, New Nov. 25 and running until Christmas. tion of applicable law and commission York, 10022. The new location will policy in view of "a potential dispute consolidate all services of the agency DDB loses Parker Pen, involving a candidate for a local polit- including the industrial and pharmaceu- gains `Life' account ical office in connection with his use" tical division. of the station. New D'Arcy interest D'Arcy Adver- Doyle Dane Bernbach has lost one ac- The Communications Act and com- tising, St. Louis. has acquired majority count estimated at $2 million in billings mission rules prohibit stations from stock holdings of Incentives Corp. there, and picked up another worth "a little charging political candidates more for a specialty advertising and sales promo- over $2 million" in billings. time than they do other users. tion firm. Max R. Scharf continues as the agency effective Jan. 1 Leaving Under KsEE's policy, a candidate who president of Incentives Corp. and John Wis., which is Parker Pens, Janesville, employs an advertising agency would C. Macheca, D'Arcy senior vice presi- a good deal its billings in spot places of pay the same station rate as one who dent, becomes vice president of Incen- television. It is returning to J. Walter does not. But the advertising agency tives. agency Thompson Co., Chicago, it's would then charge its client -candidate from 1941 to 1955. the station rate plus 15% agency corn- Life magazine is moving into DDB mission. Rep appointment: effective Dec. 9. A company spokesman WDTV(TV) Weston, W. Va.: Avery - said the magazine account was taken William B. Ray, chief of the com- mission's complaints and compliance Knodel, New York. out of Young & Rubicam, New York, after 32 years because of a basic dif- division, told the station's attorneys that ference on media policy. Life, true to since KSEE'S rate policy "is applicable to both commercial and political ad- H -R TV designs new calculator its own kind, is primarily a print ad- it H -R Television Inc. is distributing its vertiser. vertisers." would not violate the law or the commission's rules. new simplified "coat- pocket" calculator to stations, agencies and advertisers. Western Publishing In TV The calculator is designed to determine Also in advertising: Western Publishing Co., Racine, Wis., approximate cost -per- thousand when major youth publisher and game maker Hollywood merger Two Hollywood - audience level and cost per spot are which in the past year has moved into based agencies. Harvey Pool Advertis- known, or to determine soot costs when TV with a $1.4 million budget, consoli- ing and Martin Lipson & Associates audience level and desired CPM are dates all its consumer advertising at Advertising. have merged and are now established. For free copies of calcula- Leo Burnett Co., Chicago, and will in- doing business as Pool and Lipson Ad- tor, write on company letterhead to crease its TV spending in 1969. Change vertising. The address of the new agen- Martin E. Goldberg, H-R vice president cy is 8756 Holloway Drive. West Hol- is effective Jan. 1 when Western drops in charge of research and data process- Geyer- Oswald, Helitzer Advertising and lywood, ing, 277 Park Avenue, New York Bruns Advertising. all New York. Prize outfit moves The advertising- 10017.

38D (BROADCAST ADVERTISING) BROADCASTING, Oct. 14, 1968 ROMPER ROOM "Miss Anne" rings the bell for class weekdays at 9:30 A.M. . . a sure 30 6 O'CLOCK NEWS minutes Mom doesn't With 18 years experience, worry about the kids. newscaster Norvin Duncan handles this show as only a veteran can.

TODAY IN THE PIEDMONT Peggy Denny and Andy Scott discuss everything from building a birdhouse to having dinner in a MONTY'S RASCALS space vehicle. A bright After eight years in the spot at 9:00 A.M. week- slapstick business, Monty days. and "Mr. Doohickey" are better than ever. Right kids? WI

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Pers pe c ti reOnl heNe ws

The independents' bigger bite Their shares of audience have increased, but how long can the trend go on?

One of the most popular conversation search officials who view the whole tor of audience measurement, ABC tele- topics for self -styled media experts situation as something of tangential and vision network. "Once the innovations during the past year has been the ap- very distant, mild interest-rather like have been proven, the tendency is for parent jump in the size of audience a big -league coach keeping an eye on other stations to get on the bandwagon. shares gained by independent stations the activity of a potentially coming In multi- markets like New York and in the country's major markets. young player with the very lowest farm Los Angeles, where the lessons have If there is any question that this has club of a rival team. been learned, they don't have very far been only the season's popular subject Thus, most network ratings experts to go until they just start hurting each for idle conjecture, it is quickly dis- consider the recent success of the major other." pelled by a check with industry ex- market independents the immediate Everyone agrees that there have been perts: It is a matter of serious interest worry only of their owned -and -operated three major lessons pioneered by the and /or concern at all levels: networks, stations. The O&O players acknowledge big -city independents that are responsi- stations and advertising agencies. it's something they are keeping a very ble for their sudden ratings jump: All have suspected sufficient signifi- close eye on. Strip programing of off- network cance in the independent phenomenon Most network personnel tend to agree series. to undertake their own research into with Seymour Amlen, associate director Careful counterprograming against major- market audience activity over the of research, ABC television network: network fare. past three or four years. Regardless of We don't think the independent situa- Development of independent low - the rating sources used or the bias of tion is an oddity -it is a trend at the budget programing aimed at specific the compiler, the results are amazingly present time. But whether it will con- portions of the television audience. uniform: There has been a significant tinue and to what extent it will grow The most widely hailed independent increase in the audience bite gobbled up we don't know at this time. It's not a gains have been those of Metromedia, by independents in most of the 30 matter of immediate major concern for particularly with its WNEW-TV New major markets in all time periods; the us because we are still concerned with York, wTTG(TV) Washington, xrrv(TV) most dramatic leap was registered in the national picture." Los Angeles. It has been in the fore- the 1966 -67 season, and it levelled off Another point most network experts front of all three major strategy moves, in the past season. agree on is a feeling that in the biggest and testimony to its success in these Is this the start of a major trend in markets, such as New York and Los areas is the copying of its scheduling the broadcast pattern, or does it rep- Angeles, the independents have made style this season by other independents. resent the exceptional performance of their most dramatic adjustments and The key to the upsurge of the inde- a few stations in the largest cities? audience gains for the foreseeable fu- pendents came with a decision to "offer What long -range implications for the ture. Says Jerry Jaffe, manager, ratings, an alternative to the networks," as future do industry observers read into NBC television network: "I'm definitely WNEW -TV General Manager Larry Frai- it? And, with the increase in the num- not going to be the person who says the berg phrases it. "One day we sat down ber of stations-particularly the long- independents can't do more, but I really and shed our inferiority complex. We expected emergence of commercially can't see the future growth of inde- took the position that the networks are successful UHF stations -is there a pendents as that serious. It is levelling not the only avenues, that things could danger of serious audience fractionizing off, and any new independent gains are be done differently than they are done in some of the biggest markets? likely to hurt only other independents. by the network." Depending upon whose dugout you're I can see nothing serious happening in This has meant a 180 -degree shift standing in, the answers rang down- the next six years or so. The networks from copying network programing to ward from the super- enthusiasm of in- may some day go down to a slightly providing deliberate contrasts to it, as dependent station managers who see smaller share of the market, but the in one of Metromedia's most successful themselves some day playing on equal - growth in TV homes will offset that for moves, shifting of its evening news ratings terms in the same league with the foreseeable future. Our share of the show up one hour from the traditional the networks. Says an executive of one pie may get smaller, but so long as the 11 p.m. network -affiliate time, to catch highly successful independent station: pie gets larger it doesn't matter." viewers who want to see their news "I feel the day is coming -probably The impact of the big-city independ- earlier or viewers who want to watch three years away, four at the most- ent gains is next going to be felt most something other than the news at 11 when the interconnected television net- sharply and for some time in fourth - o'clock. works will be only as important to their and fifth- channel VHF markets, most It also has meant strip programing of affiliate stations as radio networks are observers feel. "This is where it is likely situation -comedy re -runs appealing to now." At the other end, network re- to spread," said Sheldon Jacobs, direc- young audiences and creating game or

42 BROADCASTING, Oct. 14, 1968 talk shows to appeal to older audiences at specific times. Rating and adjusted share trends A number of independent station of- 3 Years- Fringe Time Periods -30 Markets ficials agree with Frank Gaither, vice president of Cox Broadcasting, owner of independent STVU(Tv) Oakland -San One week in January Francisco, who feels that the way was 1966 1967 1968 opened for innovative programing by in- RTG SH RTG SH RTG SH dependent stations, at least in part, by Early Fringe (HUTV) 45.4 46.1 48.5 4 -30 -7:30 p.m. M -F the lack of strenuous competition among ABC 11.4 25.1 10.6 22.7 10.0 20.6 some affiliate stations. "Sometimes net- CBS 12.5 27.5 11.8 25.3 14.7 30.3 NBC 11.5 25.4 11.6 24.8 12.2 25.2 work affiliates get a little complacent," Network avg. 11.8 26.0 11.3 24.2 12.3 25.4 he said. Thus, they were vulnerable Independents 10.0 22.0 12.7 27.2 11.6 23.9 when "the independents began chang- Late Fringe (HDTV)* 28.7 29.6 32.7 ing and programing more competitively." 11 p.m. -1 a.m. Sun. -Sat. Adds Loring d'Usseau, director of ABC 6.6 23.0 6.4 21.6 7.8 23.9 CBS 9.1 31.7 9.1 30.8 10.6 32.4 programing at KTLA(TV), Golden West NBC 8.7 30.3 8.5 28.7 9.4 28.7 Stations' Los Angeles independent: Network avg. 8.1 28.2 8.0 27.0 9.L 28.4 Independents 4.3 15.0 5.6 18.9 4.9 15.0 They have been acting like a bunch of fat guys who are buying what other people are creating rather than creating Onei,week in February at all their own. If you look three net- 1966 1967 1968 work schedules, they seem almost the RTG SH RTG SH RTG SH same. This has opened up the way for Early Fringe (HUTV) 47.1 46.9 48.7 some of us to come up with our own 4:30 -7:30 p.m. M -F ABC 13.1 27.8 10.3 22.0 10.0 20.4 programing." CBS 11.4 24.2 12.3 26.2 13.0 26.7 Gary Waller, program director for NBC 11.4 24.2 12.5 26.7 12.7 26.1 Network avg. 12.0 25.5 11.7 24.9 11.9 24.4 iccoP(Tv), Chris -Craft's Los Angeles Independents 11.2 23.8 11.8 25.1 13.0 26.7 independent, says: "I attribute it [the rise the Late Fringe (HDTV)* 31.7 29.0 32.8 of independents] primarily 11 p.m. -1 a.m. Sun.-Sat. to a lack of good network programs ABC 7.8 24.6 6.6 22.8 6.5 19.8 that has given the independents a chance CBS 9.4 29.6 8.5 29.3 10.4 31.7 NBC 9.5 30.0 8.9 30.7 10.0 30.5 to gain on them." Network avg. 8.9 28.1 8.0 27.6 9.0 27.4 The trick, says Mr. d'Usseau, "in a Independents 5.0 15.8 5.0 17.2 5.9 18.0 large market -particularly one like Los Angeles where you've got four VHF One week in March independents going against the three network stations -is to make use of the 1966 1967 1968 creation of more competition and try RTG SH RTG SH RTG SH Early Fringe (HUTV) 45.2 43.1 47.4 to design your programing so it is spe- 4:30.7:30 p.m. M -F cialized. You can effectively counter- ABC 12.4 27.4 8.8 20.4 9.8 20.7 CBS 12.0 26.6 12.1 28.1 12.5 26.4 program and go after large, specialized NBC 10.8 23.9 11.3 26.2 13.0 27.4 audiences. With our sports -news pro- Network avg. 11.7 25.9 10.7 24.8 11.8 24.9 graming format, we can go directly Independents 10.0 22.1 10.9 25.3 12.1 25.5 against the networks in prime time with Late Fringe (HUTV) 29.2 29.9 30.9 basketball and actually 11 p.m. -1 a.m. Sun. -Sat. a Lakers game ABC 7.2 24.7 6.6 22.1 6.7 21.7 beat some of them." CBS 8.6 29.4 8.1 27.1 9.4 30.4 Network officials pooh -pooh massive NBC 8.7 29.8 9.2 30.7 9.0 29.1 Network avg. 8.2 28.1 8.'. 26.8 8.4 27.2 effectiveness of the independents' move Independents 4.7 16.1 6.0 20.1 5.8 18.8 to chip off specific pieces their au- of Adjusted dience: "What they are doing is filling Source: MNA's for Weeks Ending a vacuum," says ABC's Mr. Amlen. Jan. 14, Feb. 18, March 17, 1968 Jan. 15, Feb. 5, March 19, 1967 "They can't expect an enormous gain Jan.16. Feb. 27, March 13, 1966

BROADCASTING, Oct. 14, 1968 43 Network vs. Independent Average shares

1966 1967

Total share Total share Total share Total share of Three of Indo. of Three of Inde- Networks pendants Networks pendents

Top 5 markets`

New York 79 20 77 21

Los Angeles 79 20 80 23

Chicago 88 12 91 11

Cleveland 100 0 103 0

Washington 88 10 89 14

Top 30 markets* 93 5 I 95 6

As compiled by NBC from ARB figures for prime time.

from this sort of programing, but for 1968. In Los Angeles, in the same the combined audience shares of inde- them it is still a concrete improvement. period, KTTV went from a 5 share in pendents begin to carve out a significant You're doing something to benefit your- 1966 to a 7 share in 1967 to a 10 share share of the audience. self if you go from a 5 to a 13 share, this year. One agency study, compiled from even if it may mean giving up any hope Early fringe time -the "kiddy hour" ARB Day -Part audience summaries for of ever gaining a 20 share." from 5 to 7 p.m.- traditionally has February -March periods of 1966, 1967 Echoes Philip Luttinger, director of been the independents' strongest period, and 1968, shows the sign -on to sign - CBS Television Stations research: "They and the studies show that the stations off total independent- stations' audience have done well at appealing to specific have held on to this lead, or increased it, share in New York City went from 29 parts of the audience, and apparently at the same time that they have scored in 1966 to 31 in 1967 to 34 in 1968. they have found it worthwhile to chop gains in both prime time and late fringe At the same time, in Los Angeles, it off the audience they want. But if they (11 p.m. -1 a.m.). However, some studies climbed from 30 in 1966 to 33 in 1967 try for a broad audience, they will do show a leveling off, if not a slight drop, but slipped to 32 in 1968. In Chicago, badly, as they have in the past." in early and late -fringe audiences for the average over-all audience share re- Independent- station officials acknowl- independent stations this past season. mained at a steady 21% for the three edge this to some extent. "The net- For example, one agency study com- years. works should get a larger audience piled from the Nielsen 30- market re- In Philadelphia, the independent share," says KTLA's Mr. d'Usseau. "As ports shows the independent stations' share went from 5 to 1966 to 11 in long as they spend more money than average share went from 22.6 for early 1967 to 16 in 1968. In Detroit, it went we do and spend it wisely, they should fringe in early 1966 to 25.9 in the same from 3 in 1966 to 6 in 1967 to 7 in get more audience." 1967 period, to 25.4 in the same 1968 1968. And KCOP's Mr. Waller says: "Inde- period. Late -fringe independent audi- Says CBS's Phil Luttinger: "Every- pendents can match networks only on ences went from 15.6 in 1966 to 18.7 thing is relative. When you're dealing a program - to-program basis. There's not in 1967 to 17.3 in 1968. with a one, two or three share, a 100% any chance of doing it steadily, but on Despite the prime -time gains, inde- gain doesn't mean much in absolute special occasions, we're matching them pendent- station audiences continue to terms." now. We can compete with network steadily drop through the evening, as There also is debate over the de- programing particularly in specials, such audience composition gets increasingly sirability of much of the audience ap- as covering the opening of the Ice Ca- adult. This steady deterioration is il- parently garnered by the independents. pades, the circus or a movie premiere. lustrated by another agency study com- There is network talk of the game These things have as much appeal to piled from the Nielsen 30- market re- and talk shows appealing to the older the audience whether they're on channel ports. As an example, on an April Mon- viewer that "to some extent is the audi- 4 or channel 13." day night in 1967, the independents ence CBS gave up a long time ago." In the biggest audience period - averaged a 20 share of audience at 7:30 NBC's Jerry Jaffe says of the younger prime time -the independents continue p.m. At 8 p.m. it was 19.6; then 15.9 viewers attracted by early -evening in- to do most poorly, although they have at 8:30 p.m.; 16.1 at 9 p.m.; 15.3 at dependent programing: "I don't want made proportionately strong gains here. 9:30 p.m. and 15.3 at 10 p.m. them. I hope the independents take the For example, in the comparable early Despite the wide discussion of inde- kids and leave the adults alone. Adver- March periods of three years, ARB pendent station growth in the past three tisers now are much more sophisticated, figures show wNEw -Tv went from an 8 or four years, the phenomenon has been studying the demographics of audiences, share in the average Monday- Sunday far from uniform in its significance and they are as interested in the corn - 7:30 -11 p.m. time period in 1966 to a throughout the major markets. While position as the size." 10 share in the Sunday- through -Satur- gains have been made in almost all of Some skeptics of the independent day time period of the following year, them, independent shares remain a very situation argue that the peak of their to a 13 share in the same Sunday - slim remainder of the over -all audience audience growth has been reached be- through- Saturday time period this year. in many markets. While gains have cause there are no more significant WTTC(TV) Washington in the same sometimes been most dramatic on a minority pieces of the viewing public periods went from an 8 share in 1966 percentage basis in medium -size mar- to specifically program to. "Fraction - to a 9 share in 1967 to a 15 share in kets, it is only in the very largest where izing can't go on indefinitely," says

44 (PERSPECTIVE) BROADCASTING, Oct. 14, 1968 Trend of independent station shares -Total homes by day part

New York Los Angeles Chicago Philadelphia Detroit

66 67 68 66 67 68 66 67 68 66 67 68 66 67 68 Monday- Friday

9 a.m. -Noon 20 21 31 22 21 22 19 21 13 6 11 11 4 3 5

Noon -5 p.m. 30 32 28 29 31 32 32 27 27 4 11 13 2 5 6

5 p.m. -7:30 p.m. 43 50 48 35 41 40 33 36 37 7 18 22 3 11 11

Monday-Sunday

7:30 -11 p.m. 18 22 24 19 23 25 14 12 12 2 6 9 2 4 4

11 p.m.-1 a.m. 18 27 27 31 34 27 18 16 19 3 6 12 2 3 5

11-11:30 p.m. 26 26 14 9 3

11:30.1 a.m. 27 27 20 13 6

9 a.m.Midnight 28 31 32 28 30 31 21 20 20 4 10 14 3 5 7

Sign on -Off 29 31 34 30 33 32 21 21 21 5 11 16 3 6 7

Source: APB Feb. /March 1966, 1967, 1968 TV Day Part Summaries.

Mr. Luttinger. "There are uncountable for RKO- General's independent WOR -TV, by stop-gapping the holes in their sched- special- interest groups you could con- concedes, "To be perfectly honest, ules with block- buster movies ?" ceivably program for, but there is no WNEW -TV is responsible for much of Others, however, accept the resigned point in programing for, say, opera what we and other stations are doing. attitude of WOR-TV'S Harvey Gersin. who lovers, because opera lovers don't make They showed the way with the tremen- says independents in prime time "have up a financially important audience seg- dous in -roads they made." hit a plateau. There is still room for ment." The focus of these changes has been great improvement by us in fringe time While most defenders of the inde- the independents' concentration on of- -both early and late night-it's hard pendents also will concede that much of fering programing as deliberately dif- to tell how far that will go because be- their numerical strength does still lie ferent from competing network fare as fore and after prime time all stations outside that fabled, choice young -adult possible, rather than feeble copies of are equal. But face it, in prime time we consumer audience, many say there is the network material. Much public no- are competing against new first-mn no reason the independents can't also tice has been given to the fact that in properties." begin to take some of it away from the New York within the past few seasons Network people, and even a few in- networks. Some maintain there are un- there has been a complete about -face dependent- station officials, even foresee mistakable indications of some limited in networks-vs.-independent program- the independents facing a set -back in success already. ing: Where a few years ago the inde- prime time within the next couple of "We're aiming for a good audience. pendents all were showing movies in seasons. They cite two major reasons: whatever it is," says WNEW-TV'S Mr. Frai- prime time against the networks' series, With movie product becoming more berg. "This whole idea of audience age the networks are now showing movies scarce and more in demand by the net- is a mercurial thing. You can't classify every night of the week and the inde- works, there is more use of three and youth. They have a variation of tastes. pendents are showing the off- network four network showings of films before And it's hard to generalize about what series. release to local stations, thereby killing they 'like' and 'don't like.' There are now Surveys indicate that just as the off a greater amount of the audience in- so many individual generations within movies have proved the networks' most terest in locally shown films. They also the 18 -to -34 age group that you can't successful audience draws, they also stress the scarcity of new long- running classify it as one." provide the independents' toughest ob- network shows for syndication. While network officials may dismiss stacle in the still one -sided prime -time Says Mr. Jaffe: "When strip pro- the independent audience gains as gen- fight. One agency's survey, compiled graming became most effective for the erally insignificant, some of the pro- from the Nielsen MNA reports, cov- independents, they had a large supply graming ploys devised to make these ered the 10 -10:30 p.m. period for one of off -network shows with long runs - gains have been conspicuously success- week of last April. It showed that on The Flintstones and Perry Mason sort ful. This is dramatically attested to by Monday, the only network nonmovie of programs. But with network movies, CBS's purchase of Westinghouse's syn- night, the independents scored highest, shows are getting knocked off the air dicated Mery Griffin Show to put in the with the combined network viewing ac- faster and the future for off-network late -night network lineup against NBC's counting for 82% of the audience. material is not too bright. I look at the Tonight Show and ABC's Joey Bishop Tuesday night in the same time period, schedule for this fall and what is going Show. the combined network share was up to off the networks, and there just isn't And increasing numbers of independ- 85 %. Wednesday night to 88 %. Thurs- that much that's been successful. Be- ent VHF stations and emerging UHF day 86 %. Friday 83 %, and Saturday fore long, the independents will just not stations in some of the other major and Sunday both 91 %. have that much outstanding product." markets, such as Cleveland and Phila- Optimistic independent advocates A long -range implication of this, as delphia, are consciously copying the side with a spokesman for New York's seen by ABC's Seymour Amlen, "is that big -city independent success formats in independent wPtx(Tv), who somewhat independents may depend less in the across -the-board strip programing of hopefully predicts that "the networks future on off-network programing and off-network series and origination of may eventually be cooking their own more on their own or syndicated pro- local talk shows. goose because seven nights of movies graming, such as is being done by Taft Even a New York competitor, such may begin to pale. How long can they and Metromedia." as Harvey Gersin, director of research hold up fighting off the independents Mr Fraiberg of Metromedia's WNEW-

BROADCASTING, Oct. 14, 1968 45 stations' TV is quick to agree. However, he dis- they were done as an attempt to get an popularity of the Metromedia agrees with the network executive on aura of excitement and involvement. news, but WNEW-TV'S Mr. Fraiberg says just how independents should do it and "We created an attitude or spirit that it is only indicative of how they "re- how far they may be able to go in de- we are interested in all ideas and ex- jected the shibboleths that the networks veloping successful programing of their perimentation, so people will come to have created in their formats." own. us with show ideas or special ideas be- In addition to the ratings gains, the ABC's Mr. Amlen says: "A lot of fore they go to anyone else because success of such innovation is also indi- things they put on the air that have they know we are likely to be more cated by the copying of the Metromedia been successful are things that to some receptive. formula by other independents. In New extent the audience has been familiar "Our intention," adds Mr. Fraiberg, York, for example, wrtx went one step with. Most of their well -done shows "is that it would be foolish to flatly say beyond WNEW -TV this fall with a half- have been the tried and true -revivals we won't do this or that. Our key is to hour news strip at 9 o'clock, in an at- of things like What's My Line and be flexible so that we can do anything." tempt to go after whatever portion of Truth or Consequences. Most of the Network and affiliate officials, as well the audience that wants to see the news new things they have tried to create as other independent executives, readily even earlier (wptx also is doing a half - have not done that well -the things agree with Mr. Fraiberg's contention hour updating of the strip at 1 a.m. to like the Woody Woodbury Show and that the independent's prime advantage catch those who missed the earlier ses the new game shows. is "flexibility and maneuverability." As sion). Explains a wrtx spokesman, "al- "Once they run out of things fa- an analogy, Fraiberg says, "being an though we have no hard -core research miliar to the audience and have to use independent is like being a bachelor. A to prove it, indications are that the new shows of their own they will have married man has advantages that a night work force in New York City has has re- difficulty because there is no reason to bachelor doesn't, but he also increased by about 5 -6% within the think they will be more successful in sponsibilities that a bachelor doesn't past five years. With a 9 o'clock news developing new programing than the have to worry about, just as the net- program we hope to catch both the networks." works do." suburban commuter who wants to see Mr. Fraiberg, on the other hand, ar- CBS's Phil Luttinger agrees that "in- the news before he goes to bed but gues that independents can develop suc- dependents are more flexible than we doesn't want to stay up until 11 o'clock cessful new programing by deliberately are and they can do things we can't. to do it, and the person who may be staying away from development of net- We're tied to a network schedule, but just getting up to go to work at night work -type new programs. they can play around and drop in shows and wants to see what's been going on in mid -season until they get one that "We only do what we can do well," in the world." h its." This scramble to split every possible he says. "We wouldn't want to play the And one advertising agency execu- we audience preference group is indicative network game. For one thing, can't tive feels that the independents' big spend the kind of money they do be- of the struggle among the independents gain was basically made possible by the to further boost their inroads. And with cause they can amortize their costs over fact that they had much more freedom we more UHF stations going on the air, 40 or more stations. For example, to try bringing in "more contemporary wouldn't get into live, elaborate drama indications are that the struggle will fare, such as talk shows aimed at rela- become even sharper. presentations because we couldn't keeo urban audiences, while tively younger advertis- up with the networks in that. if we the networks were committed to pump- Network, affiliate and some we would executives maintain that from here went into drama, probably ing out older rural situation comedies ing out the fight for viewership and the do it by concentrating on avante -garde for their affiliates across the country." on of further audience fragmen- techniques of low- budget off-Broadway Unquestionably one of the greatest problem will be primarily among the in- theater groups." successes of an independent experiment- tation denendents and new stations themselves. Citing development of new program ing with programing has been Metro- that the in- techniques that independents can use to media's prime-time news strip. But there are concessions bit come up with successful shows of their Rather than try to compete with the creased competition could bite a network audiences, own, Mr. Fraiberg says: "T think there networks on their own terms and time, more deeply into the independ- will be a general move in certain types Metromedia has gone to a one-hour and there are rumors that have been of shows, more of a move out of the news strip starting at 10 p.m. on wNEw- ent programing innovations impressive to the networks to the noint studios, for one thing. In our talk TV, KTTV, WTTG and KMBC -TV (Kansas the nossibil- shows, particularly, move them out of the last an affiliate of ABC -TV. where ABC is considering City), -evening strip show. the studios onto actual locations to talk in New York the success has been par- ity of an early talk sta- with the guests." ticularly spectacular, with the news pro - Officials of major independent WNEW -TV, which as part of its gram's audience consistently running tions generally dismiss any concern over growth campaign has hammered heavily larger than that of WABC -TV's 11 o'clock audience saturation or fragmentation by on a theme of community involvement. news, frequently ahead of the wNBC -TV the success of new stations. All express already has made several successful news and occasionally even the WCBS- optimism over the continued growth of years, moves to get its locally originated pro- TV news, to make it the most- watched independents during the next few graming out into the neighborhoods, news program in the city some eve- although few expect them to ever gain including the creation of the first reg- nings. eaual ratings status with the network ularly scheduled programing for a For example, in the Monday- Friday affiliates. Most seem to feel that there for ghetto community, in Brooklyn's Bed - week of July 8 -12, the Nielsen ratings is enough audience to go around fordStuvvesant section, and the partial gave the WNEW -TV 10 o'clock news an everyone. underwriting and location shooting of a 11.6 average audience share, compared "The independent stations are just Harlem cultural festival. to 10.6 for both WCBS -TV and WNBC -TV coming into their own and the impor- Says Mr. Fraiberg: "The successful and 7.0 for WABE -TV. On Reoublican tance of them is only beginning to program is that which emotionally in- and Democratic convention nights this manifest itself," says Ward Quaal, pres- volves the audience, as opposed to that nast summer, the news program was ident of Chicago's WON -TV. "This is which intellectually involves it. Even in able to consistently outrate all three net- only the beginning of greater things to some of our shows which haven't got works in the 10 -11 p.m. time slot. come. Tf the independents manifest the ratings, such as The New Yorkers Juggling the time period obviously strength in program creativity and sales, [an afternoon talk and variety show], was the major factor in improving the the stations -VHF and UHF-will ere-

46 (PERSPECTIVE) BROADCASTING, Oct. 14, 1968 KOOL -TV DID IT BY ADDING COLOR FILM.

The idea is to be way out in us to film his trip for our documentary position in news audience. We are front in every way possible," says 'LSD- Madness or Miracle ?', only regular color contributors to the Jack Murphy, the Phoenix station's color could dramatically record the CBS Network News with coverage of Vice President and Director of News images he drew. We got a 47% the Southwest. We shoot color film and Special Events. "So we added share of audience with that one exclusively -no black- and -white at Kodak Ektachrome color film and the against popular network evening all. Kodak experts spent two days Kodak ME -4 Process for local news, shows." helping us set up the Kodak ME -4 documentaries, and commercials. Our Murphy tells about other color Process, and it's gone smoothly ratings went up. Our advertiser advantages. "We had been doing since. In fact, we're even reducing the interest went up. Our advertising color spots for local advertisers in the costs of processing by using Kodak revenue went up." studio with color cameras. Color film silver recovery equipment." The station's Director of Promotion meant we could shoot 'on location' Everyone in TV will and Publicity, Marge Injasoulian, at the advertiser's place of business go full color sooner or enlarges on that. "Color film has for more impact and immediacy. It later. Better contact given us a new realistic dimension for definitely increased advertising Kodak soon -the news and investigative documentaries. income. The use of color film in news sooner the When a man took LSD and allowed moved us to a strong, dominant better.

EASTMAN KODAK COMPANY

ATLANTA: 5315 Peachtree Industrial Blvd., Chamblee, 30005, 404 -GL 7 -5211; CHICAGO: 1901 West 22nd St., Oak Brook, 60523, 312- 654 -0200; DALLAS: 6300 Cedar Springs Rd., 75235, 214 -FL 1 -3221; HOLLYWOOD: 6706 Santa Monica Blvd., 90038, 213-464-6131, NEW YORK: 200 Park Ave., 10017, 212-MU 7 -7080; SAN FRANCISCO: 3250 Van Ness Ave., 94119, 415- 776 -6055 Sírvanse notar: La Categoría de Televisión No. 7 ha sido agregada a los Premios de este año de Comunica-.

ciones Internacionales. Estos están limitados a los avisos comerciales producidos en idiomas extranjeros, ex- cluyendo el inglés. IBA espera con esto despertar el interés para que haya mas participaciones en esta cate- goría, particularmente de aquellas areas donde el aviso comercial es nuevo. vwvwrw.v.eewwn.sa wwwawsv:,v..-.w.v-,o++r..ww+w.wv.w

Bitte notieren Sie: Category Nr. 7 w de dieses Jahr in die International Broadcasting zugelassen. Es koennen aber nur Werbungen gemacht wer e eine Ausnahme ist' die Englische Sprache. Wir hoffen durch diesen

Schritt mehr Geschaeftsverbindungen . uf diesem Gebiete zu erhalten, besonders in den Gebieten wo Wer- bungen am Fernsehen neu sind. World Honors Prière de noter: Cette année nous a ns ajouté au vision No. 7. Ceci est limité aux recl es faites da From Hollywood courager de nouvelles entrées par c catégorie, finest radio and television télévision est encore une nouveauté The world's commercials are honored each year by the International Broadcasting Awards, adver- Nota: A televiso categoria No. 7 iou a pertenl established to promote broadcast Está limitada em anúncios feitos e tros idiomas tising and international business coop- entradas nesta categoria principal e em áreas eration. In the 1967 -68 competition, 31 nations took part with more than 3000 commercials entered in 11 television and Please Note:.Television Category has been at eight radio categories. Trophy winners It is limited to commercials made guages oche in each category and grand sweepstakes entries by means of this category, cularly from winners for television and radio are pre- sented. For full information on the IBA "Spike" Awards, write to:

IBA0Ttoßfkll Hollywood Radio and Television Society 1717 N. Highland Avenue t-CFlcß)r1-tn.1 To I B Hollywood, California 90028 (213) 465.1183 4ilzIúL < CF VAR 1.t_- lili I

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Kérjuk .- jegyezni: Ebben az évben a 7 es számu televizios ategoria hozá lett adva a Nemzetkozi Kozvetitési Di' :z. Korlátozva van kereskedelmi reklamirozásra minden nyelvben angolon kivul. Az N.K.D. (Nemzetkozi

vetitesi Dijak) reméli hogy serkenteni fog további beiratkozásokat ebbe a kategoriaba kulonosen olyan eruletekrol, ahol a kereske delmi reklám kozvetités még uj. ate stronger markets for us all. I'm not maximum saturation of the audience keting consumption more complex." opposed to the U's. If they do as good a and quality specialized programing at Perhaps the dispassionate, but inter- job as the independents, they should be all times," with each station getting its ested observation of the advertising welcomed and helped as encouraging own specialized piece of the action. community in the independent phenom- larger audiences for TV in general. From an advertising standpoint, some enon is best summed up by Peter M. They can help develop broader interest see a resurgence in spot advertising pro- Bardach, vice president and director of in TV." viding an additional boost to independ- broadcast at Foote, Cone & Belding: Mr. Quaal foresees the situation be- ent stations. "There is a parallel trend "While there is no question but that coming similar to that of latter -day ra- between the growth of independent sta- there has been an increasing amount of dio: "With added stations, types of tion audiences and of marketers mar- nonnetwork viewing, our own personal services and appeals to all levels of keting their products locally," says Sam feeling is that it has plateaued and we specific audiences, it radio opened up Vitt, senior vice president and execu- won't see any significant increase. a whole new, broader interest in radio. tive director media and programing de- "From an advertising standpoint, Even if the new stations in television partment at Ted Bates & Co. fractionalizing of markets is not really are direct competitors -which they are "Everybody has always known mar- a worry because the stations coming on -instead of talking about the competi- keting is local," he says, "but it is only the air so far seem to be picking up tion from their arrival, if we encourage with the technical equipment now avail- viewing that probably would not go to them and make the medium more at- able, both in measuring tools and place- anyone -such as the two Spanish -lan- tractive, we create more dollars for ment, that there is a trend to make ad guage U's in New York City. If any- everyone." dollars work more for an advertiser thing, audiences for these stations are Cox's Mr. Gaither also discounts any locally. An advertiser who has been ad- coming from increased sets in use. threat from new stations to the more vertising nationally by using magazines "The 'REM network' (from the "re- active independents. "The good inde- and network television now may choose mainder" column in the Nielsen 30- pendents are used to a very active com- to advertise only in 50 spot markets. market books) would pose an advertis- petitive operation. The fellow who runs Because of this trend to local market- ing advantage if it could be bought as the best station is going to maintain ing, I think more and more dollars will a network, but, of course, it can't. his audience in what is strictly a com- tend to go into spot, and because the Probably the biggest contribution of the petitive situation. If anything, in mar- UHF stations are coming in more and independents' recent gains is the chal- kets where there are active, progres- more, there will be better places for lenge they pose to creative people. sive independent V's used to competing, spot dollars to go. "The independents have proved that the U's are going to draw away from "I see a growth where we will move people will tune in to what pleases the affiliates." more like radio, where the audience is them and if the networks don't keep And Mr. d'Usseau of KTLA sees the more fractionalized. Because there are pace with today's contemporary taste, ultimate situation as one in which more stations, competition in the mar- they will lose their audiences to some- "there will be a point where there is kets will become more severe and mar- one who does."

McMedía

CPB new formula nights a week for two hours per night. AT &T presents with This should provide the basis for a meaningful trial." Offers trial run of five nights weekly AT &T told CPB in August that since instead of original proposal of two nights the facilities that would be used were built and paid for by commercial broad- AT &T is prepared to offer the Corp. pocket costs, but nothing for interex- casters, their service needs comes first. for Public Broadcasting reduced -rate change channels and station connec- And last week Mr. Miller said that service in prime time for five nights a tions, is about one -fifth what would be terms of the six -month trial regarding week during a six-month trial period- charged commercial broadcasters for "pre -emption" or "subject to interrup- but there is a caveat attached. The dan- comparable service. tion" could not be eliminated. He said ger of pre-emption during at least three A key question raised by Mr. Cham- the proposed trial is based on the as- of the nights by other users will be berlin had dealt with the restriction of sumption that the facilities would be considerable. the test to two nights a week. available when needed by other TV AT &T made its new offer in response Richard W. Miller, assistant vice customers or to protect continuity of to a letter from Ward Chamberlin Jr., president of AT &T, in his response, service. of CPB, raising questions about an orig- said the original offer was based on a In response to another question, Mr. inal offer of reduced-rate service AT &T review of past use of occasional service Miller said his earlier doubts that Sun- which indicated that the had made (BROADCASTING, Aug. 26). in prime time day nights would be available for CPB would facilities would be most Originally, AT &T said it serve availability of this fall because of the need to provide 41 network over existing facili- likely on Sunday and Monday nights. a -city service for football game broadcasts ties at a cost of $20,000 a month, It seemed desirable, he added, "to have been dispelled; the football sched- based on two hours of use, between 8 test the use of facilities on a basis fa- ule "is not expected to preclude the and 10 p.m., on four Sundays and voring availability of service, rather of being available Mondays during the month. Use of the than one which greatly increases the possibility facilities facilities on both nights would cost risk of nonavailability or pre -emption." for CPB on Sunday night," he said. about $30,000 monthly. But, "so long as you recognize the He also said that AT&T is willing to The $20,000 figure, which includes added risks," he said, "we are willing expand the suggested trial to include charges for local channels and out -of- to expand the suggested trial to five 55 points now designated by CPB, in-

BROADCASTING, Oct. 14, 1968 49 stead of 41 but he said that if the pro- sler since 1966 and earlier with NBC DIVORCE COURT posed network were set up to provide Films and wcAU -TV Philadelphia, will time delay and /or regional split with direct the operations of Tower Broad- lands with a number of originating points, as sug- casting in New York. He indicated gested by CPB, the contemplated costs that Tower is now negotiating for at IMPACT would increase. Present estimates are least two other stations. on the assumption of a single in market based origination point on each occasion of KAHR gets FCC approval after market use. CPB was created by an act of Con- for ownership change gress last year as an independent, non- The FCC has granted applications to governmental agency to aid in the de- assign the license of KARR Redding, In Chicago velopment of noncommercial broad- Calif., first to a receiver in bankruptcy casting through grants for programing, and second to a new owner, subject to DIVORCE COURT interconnection and other services. The a condition that the new owner divest sent Public Broadcasting Act also authorized himself of interest in another Redding the FCC to authorize free or reduced- AM. homes up 47% rate interconnection service to educa- The new owner is California North- adults up 45% tional broadcasters. west Broadcasting Co., which submitted Mr. Miller's letter, which confirmed a bid of $55,000 after a bankruptcy women up 196% a conversation with Mr. Chamberlin on court had approved a plan for sale of Oct. 4, came in the wake of a contro- the assets of High Fidelity Stations Inc., over the program previously versy touched off by criticism levelled the former licensee. The court termi- in the time slot at AT &T by the board of trustees of nated High Fidelity's rights of posses- on WFLD -TV, the National Citizens Committee for sion and appointed William B. Grover Monday through Friday, Public Broadcasting and Thomas Hoe- as receiver on May 10. An application 6:30 -7 p.m. ing, committee chairman. for involuntary transfer of control to The committee scolded AT&T for Mr. Grover was subsequently filed and approved. An application to assign "Divorce Court" engaging in a "blatant holding action" the license to California Northwest consistently delivers in negotiating lower interconnection had been filed in March, and was amended more homes, rates for noncommercial broadcasting, Cherchez to list Mr. Grover as the new assignor more women. and of making "costly offers . . . of Les Femmes off -peak hours." Mr. Hoving accused following the involuntary transfer. the company and the three commercial California Northwest is 100% owned by Carl R. McConnell, president, 30 Rockefeller Plaza television networks of being in and © See 64 "collu- FILMS page New York, N.Y. sion" to keep the public from being Leah McConnell, treasurer. The firm is fully informed during the election cam- licensee of xvlQ -TV Eureka, Calif.; ad- paign. ditionally, Mr. McConnell owns 47.5% However, Frank Pace Jr., chairman of Shasta Broadcasting Corp., licensee of KVIP Redding. of CPB, and John White, president of Approval of the KAHR license assignment was made NET, promptly disassociated themselves on condi- tion that he divest himself of from those remarks. They expressed the stock in the KVTP license before assuming con- belief AT &T was negotiating "in good trol of KAHR. faith" on the interconnection matter The commission also wrote a "dis- (BROADCASTING, Oct. 7). gruntled" former employe of KAHR that investigation of a complaint he filed Wechsler Coffee buys against the station had not established his allegation of premature assumption WNDR in Syracuse of control by the new station owner. In a diversification move, the Wechsler Herbert C. Hazen, a KAHR employe Coffee Corp., New York, last week fired by the receiver, made the charge announced the formation of a new sub- after he and other employes were dis- sidiary, Tower Broadcasting Corp., and missed in an abrupt manner. After ex- the acquisition of its first property, amining the results of a field investiga- WNDR Syracuse, N. Y. The purchase tion conducted in early July, the com- price is in excess of $1 million. The mission told Mr. Hazen that his charges sale is subject to FCC approval. were unproven, and that no further ac- WNDR, founded in 1946, on 1260 kc tion was warranted. with 5 kw full time, is owned by Syra- acuse Broadcasting Corp., of which Four FTC members slated Arthur C. Kyle Jr. is president. Mr. Kyle will remain as a vice president, for TVSI seminar director and stockholder in Tower TV Stations Inc. holds its third annual Broadcasting, and General Manager management seminar today and tomor- Franklin H. Small will continue in that row (Oct. 14 -15) at the New York Hil- RADIO capacity. ton hotel with panels of speakers rang- COVERAGE 770,800 A. F. Wechsler is board chairman ing over a list of topics including "sta- TV tion image," "the government and busi- COVERAGE 1,325,000 of the coffee company, which is an in- stitutional foods purveyor of coffee, ness" and "communications on deliv- r teas, cocoas, and spices. Robert A. For- ery." rest, corporate vice president of Wech- TVSI announced last week that its Oct. 14, 1968 50 (THE MEDIA) BROADCASTING, ONLY ONE MAJOR SOUTHEASTER STATIO\ OFFERS THE BEST OF NBC AND LBS

WAPI -TV i W BIRMINGHAM, ALABAMA Represented nationally by Harrington. Righter & Parsons, Inc.

C A CBS Affiliate

BROADCASTING, Oct. 14, 1968 51 last panel session, dealing with The Mirvis own WYRE Annapolis, Md. Challenge of Regulation, has been set. WWRI is full time on 1450 kc with 1 The panel will be moderated by Fred- ChangigNanas kw day and 250 w night. Broker: erick Houwink, vice president of WMAL- Hamilton -Landis & Associates. AM-FM-TV Washington. It will consist Announced: KLGS -FM Los Gatos, Calif.: Sold by of four Federal Trade Commission offi- Richard A., Donald R. and Berenice station sales were re- cials -John Wheeler, executive direc- The following A. Ingraham to William H. Ryan and last week, subject to FCC ap- tor; Albert Seidman, attorney in charge ported Lorenzo Milam for $133,500. Mr. Ryan of the New York office; Frank C. Hale, proval: formerly was with Random House, New WNEM -TV Bay City -Saginaw-Flint, director of the Bureau of Deceptive York. KLGS-FM is on 95.3 me with 3 by James Gerity to Mere- Practices and Edward F. Downs, attor- Mich.: Sold kw. Broker: Hamilton- Landis & Asso- mil- ney of the Bureau of Deceptive Prac- dith Corp. for an estimated $10 ciates. (see page 54). tices former FCC Commissioner lion to $12 million KAOR Oroville, Calif.: Sold by James -and by Lee Loevinger. KVKM -TV Monahans, Tex.: Sold E. Walley to Duane E. Hill for $115,- to Grayson Enter- Leonard Goldenson, ABC president, John B. Walton Jr. 000. Mr. Hill is salesman with wISM -FM Walton owns will give the keynote address at today's prises for $530,000. Mr. Madison, Wis. KAOR is full time on -AM -FM Amarillo, KBUY-AM -FM opening session of the seminar. Lunch- KDJW 1340 kc with 1 kw day and 250 w -AM -TV El Paso, eon speakers will be William Lawrence, Forth Worth and KELP night. Broker: Hamilton- Landis & Asso- ABC political correspondent, today all Texas; KVOD Albuquerque and KAVE- ciates. (Oct. 14) and Frank Pace Jr., chairman TV Carlsbad, both New Mexico and WJCM Sebring, Fla.: Sold by James of the Corp. for Public Broadcasting, Kilo( Tucson, Ariz. Grayson Enter- O. Blackman, Robert D. Ortt and How- tomorrow (Oct. 15). prises, controlled by Dr. Ellis Carp ard Johnson to Thomas D. Thompson, Six panel sessions have been arranged and Theodore Shanbaum, owns KBLK- C. Wesley Ward, George W. Cortney by TVSI (BROADCASTING, Sept. 2). AM-FM-TV Lubbock, KWAB -TV Big Spring Jr. and Edward R. Kennedy for $75,- Speakers will include a large number and KTXS -TV Abilene, all Texas. KvKM- 000. Mr. Thompson is retired Air Force of government and industry leaders Tv is on channel 9 with 240 kw visual. officer and Mr. Ward retired from Ma- drawn from various facets of the televi- WWRI West Warwick, R. I.: Sold by rine Corps. Mr. Cortney is civilian sion industry. Melvin C. Green, Lester W. Lindow Marine Corps employee and Mr. Ken- Herb Jacobs, president of Television and Martin F. Beck to Ernest Tannen nedy is with National Education Asso- Stations Inc., said that more than 300 and Marvin Mirvis for $200,000. Mr. ciation. WJCM is a daytimer on 960 kc executives attended the seminar last Lindow is executive director of the with 1 kw. Broker: Chapman Associates. year and he expects this year's attend- Association of Maximum Service Tele- KIQS Willows, Calif.: Sold by Robert ance to equal or surpass that figure. casters. Mr. Tannen has controlling in- C. Rose to Harry Lando for $55,000. Each attendee will receive a transcript terest in WEEZ Chester, Pa., and WDMV Mr. Lando is free -lance Washington of the entire seminar. Pocomoke, Md. Messrs. Tannen and news correspondent specializing in broadcasting. Broker: Hamilton- Landis & Associates. KTUX-FM Livermore, Calif.: Sold by Vernon Hatfield to Ralph Peer II for $30,000. Mr. Peer is vice president of Southern Music Publishing Co., New York. KTUX-FM is on 101.7 me with 3 kw. Broker: Hamilton- Landis & As- See you at the sociates. Approved: New York Regional The following transfer of station owner- ship was approved by the FCC last week: (For other FCC activities see NAB Convention "For the Record," page 84.) KEED Eugene, Ore.: Sold by Glen M. The Blackburn men will be at the convention and Helen N. Stadler and others to October 17 to 18. We hope you'll take a John W. Mobray, Chris J. Wedes and James H. O'Neil for $201,000. Sellers and breather from your busy schedule visit own KGAL Lebanon, Ore. Mr. Mobray our suite at The Hilton Hotel. is account executive with KIRO -TV Seat- tle and has CP for new AM at Burien, 68.19 Wash. Mr. Wedes is performer for KIRO -TV and Mr. O'Neil is program director for KEED. KEED iS a daytimer on 1450 kc with 1 kw. BLACKBURN & Company, Inc. WPON, Functional vie RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS over program conflicts The use of FM subchannels for Muzak WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS and supermarket Storecasting services James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph provided the legal background music to Jack V. Horny William R. Ryan Robert A. Marshall bank of America Bldg. Hub Jackson Harold Walker 9465 Wilshire blvd. an FCC review board action last week. xCAwMd.sRsck Eugene Carr MONY Building 2744151 Wow Inc., one of three applicants 1725 K St. N.W. 333 N. Michigan Ave. 1625 Peachhe. Rd. N.E. 3334270 346.6460 173-5626 for an Albany, N. Y., FM construction permit, had requested that the board

52 (THE MEDIA) BROADCASTING, Oct. 14, 1968 enlarge issues in that comparative pro- and the allegations of fact, even if true, The commission, in a letter to the ceeding to determine whether another do not reflect unfavorably on its qual- complainants, said that "on balance," Albany applicant, Functional Broad- ifications as a licensee. renewal of the licenses "would be in casting Inc., had "subordinated its At Functional's request, the board the public interest, convenience and broadcasting operations" to Muzak and did enlarge issues to determine wheth- necessity." Storecasting. Functional owns three ex- er there are significant differences in The concentration-of- control ques- isting FM's, all of which provide back- the efforts to ascertain community needs tion involved one of several cases of ground music on their subsidiary com- by wpow, Functional, and the third interlocking ownership of newspaper munications channels, and the firm has applicant, Regal Broadcasting Corp. and broadcasting interests that were proposed to continue that practice in aired in a hearing by the Senate Anti- Albany. Moreover, wpow pointed out, trust and Monopoly Subcommittee on Functional is a wholly owned subsidiary FCC turns down the proposed Failing Newspaper Act. of Amalgamated Music Enterprises Inc., In the hearing, FCC Chairman Rosel which owns various companies engaged Salt Lake protests H. Hyde explained and defended the in the distribution of background music. case -by -case approach the commission According to wpow, the programing KSL licenses renewed takes in cases involving cross -media of Functional's three stations is now despite allegations ownership (BROADCASTING, April 1). virtually identical, and adheres to a But last week Commissioner Kenneth strict music- and -news format. This fact of introducing control A. Cox, the lone dissenter in the action, conflicts with the program proposals in issued a statement asserting that the the firm's original station applications, In an action containing an echo of a situation in Salt Lake City, even though wpow said, and raises doubts to as Senate hearing last long known to the commision, is whether similar proposals for Albany March, the FCC last week rejected the protests "unique" and requires hearing to re- are reliable. Accordingly, wpow re- of two Salt Lake City residents view all of the facts. He also would quested that the following issues be and renewed the AM renewals that had been added to the proceeding: the technical licenses of KSL- -FM -TV Salt Lake rescind the by the staff of four and public- interest implications of City. The vote was 3 -to -I. routinely granted stations" so that all Functional's background music services The residents, Ethel C. Hale and W. "other interlocking Paul Wharton, the licenses involved could be con- as related to its qualifications as a focusing their attention of broadcast licensee; whether there are on KSL Inc. stations, said a concentra- sidered in a consolidated hearing. tion had noted that significant local programing needs in of control of media existed in the The complainants besides control - Albany, and which applicant can best Salt Lake City area. They also alleged the Mormon Church, Deseret News, meet those needs, and whether a grant that KSL served the private interests ing Km. Inc., owns the in to Functional would create con- of the KSL Inc. owner, the Mormon one of the two daily newspapers undue other centration of control of FM and back- Church, rather than the public interest. Salt Lake City. Together with the ground music services in upstate New York. The review board rejected wpow's contention that present knowledge sug- EXCEPTIONAL OPPORTUNITIES! gests a relationship between Functional stations' program similarities and the NEW MEXICO -For only $10,000 cash and assumptions, you can firm's alleged overemphasis on back- own a fulltimer established in 1937. Station ground music services. The technical equipment overhauled and new transmitter in- and concentration -of control question stalled two years ago. Located in good multi - could be included under existing issues, station market. Poor management, absentee the board said, and the incompatibility owned, account for present run -down condition of Functional's background music with -once a good money maker. Owner must sell the public interest could not be con- quickly and will dispose of station at his cost. sidered "absent additional information." Time is of the essence. Call a.c. 214-748-0345 However, the board added, "the evi- if interested. dence of Functional's failure to follow Contact George W. Moore in our Dallas office. through on the (program) proposals it FAR WEST has made in past applications raises -Fulltimer, number one in the market by com- fortable margin. Total retail serious questions as to the reliability of sales of market its present proposal." The board there- $245,482,000. Billings in 1967 averaged $20,000 fore added two issues: to determine sig- per month. Lots of equipment including remote nificant differences in the applicants' control transmitter, and late model Ford Van. program proposals, and to determine Price $400,000 $116,000 down-balance to be the reliability of Functional's program negotiated. proposals in light of its deviation from Contact Don C. Reeves in our San Francisco office. past proposals.

In a second action, the board re- WASHINGTON. D.C. fused to include as an issue the allega- 1100 Connecticut Ave., N.W. 202/393 -31Sá tion by Functional that wpow had Yem,de9/-.7.44.J CH20036ICAGO "voluntarily relinquished opportunities INC. 1507 Tribune Tower 60611 to provide nighttime service" on wt3Az AND ASSOCIATES, 312/337-2754 Troy, New York. WPOw New York DALLAS Brokers of Radio,TV, CATV & Newspaper Properties 1234 Fidelity Union Life Bldg. had arranged time -sharing argreements 75201 with two other stations operating on Appraisals and Financing 214/7480345 1330 kc, WEVD New York and wHAZ. SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 According to the review board, there is 415/392-5671 no evidence of misconduct by wpow

BROADCASTING, Oct. 14, 1968 53 daily, the Salt Lake City Tribune, it no basis for faulting xsL on program- forfeitures as a prelude to drafting pro- owns the News Agency Corp., which ing. It noted that on a controversial is- posed legislation. Proposals ultimately handles the mechanical productions for sue on which the Mormon Church took approved by the commission will be both papers and operates their circula- a position, KSL provided equal time for submitted to the Bureau of the Budget tion, advertising and business offices. the opposing view and presented panel for possible inclusion in the legislative Commissioner Cox noted that the programs featuring spokesmen for both program the President will submit to Tribune, in addition, owns 35% of sides. Congress in January. i urv(Tv), one of the remaining two The commission also noted KSL's One proposal turned down by the VHF stations in Salt Lake City, and denial that businesses associated with commission is a perennial one of in- that the other owners of KUTV (the the church receive favored economic creasing the maximum amount of for- family of A. L. Glasmann) control treatment; such businesses are said to feiture from $10,000 to $50,000. This KALL Salt Lake City and the Ogden pay regular station rates and one of has long been urged by the staff as a (Utah) Standard Examiner, while mem- them "is presently purchasing more means of arming the commission with bers of the same family group control time on a competing station." a weapon that would be short of revo- KLO Ogden. (He also noted that the Commissioner Cox, in his statement, cation or nonrenewal but still meaning- church and members of the KUTV own- said he is "satisfied that, by most stand- ful in dealing with multi -million -dollar ership group have interests in stations ards, the stations involved in the ques- stations. in Idaho and in CATV and microwave tion of interlocking ownership have However, the commission, reported- common carriers in the mountain performed as well or better than most ly, was fearful the measure would lead states.) others in the broadcast industry." to controversy which could endanger The commission, in a letter to Miss Voting to renew the licenses were chances of adoption of the proposal to Hale and Mr. Wharton, confined itself Chairman Rosel H. Hyde and Commis- extend the statute of limitations. And on the concentration of control ques- sioners Robert E. Lee and James J. this one, which would increase the com- tion to their reference to the News Wadsworth. Commissioner Robert T. mission's flexibility in dealing with vio- Agency Corp. It noted that there are Bartley did not participate and Com- lations that occur early in a station's li- cense but are not uncovered un- 21 such joint arrangements in 17 missioner Nicholas Johnson was absent. period til, say, two years later, is regarded as states and that litigation is under- now the important. way to determine their validity, then more Other proposals on which commission added: "If any antitrust violation is FCC wants to revamp attorneys to continue found by the were instructed courts, this will be taken working into consideration by the commission." forfeitures procedures would bring additional parties and violations within the commission's The commission also said, however, that apparently wants additional The FCC authority to impose forfeitures. Ac- "the over -all showing of operation in time in which it may impose forfeitures cording to some reports CATV would the public interest is also pertinent to on broadcast licensees. A major ele- be included among the services ex- our determination on the concentra- ment in a package of legislative pro- forfeit- tion issue." posals given preliminary approval by plicitly subject to commission ures. The commission said "there is no the commission would permit it to act indication" that the joint operation in within one year of a violation or within which the two Salt Lake City papers a station's license period, whichever are involved interferes with the editor- is longer. The statute of limitations is Pace relates objectives ial policy of either one. now one year. CPB at conference The commission, which issued its de- Commission attorneys are now study- of cision after querying the licensee, found ing a broad range of questions involving Maryland noncommercial broadcasters gathered in Baltimore last Wednesday (Oct. 9) for the Governor's Conference on Public Broadcasting and heard Frank Pace, chairman of the Corp. for Public Broadcasting, give his views on VHF the general functions of the newly Meredith to buy 5th station created agency. CPB will not be just an operating Will acquire WNEM -TV from Gerity Broadcasting entity, he said; the organization must provide leadership to the whole field of for reported price between $10 -12 million educational broadcasting, identify areas where educational television can be use- ful, and serve as a coordinator among Meredith Corp., Des Moines, Iowa, will magazines and catalogues and manufac- all the noncommercial factions. purchase its fifth VHF station from tures world globes. Its broadcast prop- Mr. Pace also saw a CPB responsi- Gerity Broadcasting Co. for a gross erties are WHEN -AM -TV Syracuse, N. Y.; bility to develop young, exciting talent price understood to be between $10 WOW- AM -FM -TV Omaha; KCMO -AM-TV for educational broadcasting and to act million and $12 million. and KFMU(FM), all Kansas City, Mo., as a collective agent to research the The sale of WNEM-TV Bay City -Sagi- and KPHO -AM -TV Phoenix. state of the art. naw- Flint, Mich. is subject to FCC ap- WNEM -TV will be Meredith's first proval. NBC affiliate. The AM and TV stations James Gerity, sole owner, will retain in Syracuse, Omaha and Kansas City WNEM -FM Bay City, Mich. He will are CBS affiliates, KPHO -TV is an inde- KFEQ, KLIK sale report serve in an advisory capacity to WNEM- pendent and KPHO is an MBS affiliate. Some information concerning the sales TV. WNEM -TV which has been on the air Of KFEQ St. Joseph and KLIK Jefferson Meredith Corp. publishes Better since 1954, is on channel 5 and has City, both Missouri, was listed incor- Homes and Gardens, Successful Farm- 100 kw visual. rectly (BROADCASTING, Sept. 30). Prin- ing, special interest publications, and Howard E. Stark, New York, negoti- cipals of KLIK Radio 950 Inc. are text and consumer books. It also prints ated the sale. Floyd B. Linn, Robert D. MacVay,

54 (THE MEDIA) BROADCASTING, Oct. 14, 1968 With all the people we reach you'd think we were AV

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BROADCASTING, Oct. 1.4, 1968 55 Stanley Grieve, Everette J. Hougen, order and rulemaking proposal on July According to the churches, a broad- James W. Hunt Jr., Harold L. MacVay 5 in response to a petition by the Office cast licensee is as much a public servant and William E. McCarthy. Robert D. of Communications, the Board of as are members of public school boards, MacVay is partner in a brokerage and Homeland Ministries and the Commit- and his compliance with federal laws securities firm. Mr. Grieve is general tee for Racial Justice Now of the Unit- governing his profession should be no manager of KLIK and has 20% interest ed Church of Christ. The opening sec- less strictly regulated. In addition to the in KLIK Radio 950 Inc. tion, a statement of policy, said that annual showing of compliance, the broadcasters face license revocation if churches said, licensees should be sub- they discriminate in employment. The ject to commission spot checks similar Racial proposal second section proposed the adoption to those conducted by the Internal Rev- of a rule specifically requiring that equal enue Service for tax returns. The of FCC hit opportunity notices be posted in radio churches also requested that oral argu- and television employment offices and ment be held on the proposed rules. Citizen groups say it is on employment application forms. In ABC, in a direct rebuttal of the inadequate, broadcasters the final section, the commission called churches' arguments, said that the ap- say present laws suffice on broadcasters "as a matter of consci- proach of the United Church of Christ ence" to go beyond the minimum policy in its petition for rulemaking was too Religious and civic organizations lined requirements and actively seek solutions mechanical to be viable. "The implica- up against commercial and educational to the problem of discrimination. tion is," ABC said, "that all national broadcasters last week in their reactions Regarding the controversial issue of policies should be embodied in a `no to the FCC's rulemaking proposal and compliance, however, the commission license shall be granted to ... if such policy statement prohibiting racial dis- said that to adopt a rule and to place policy is violated' approach." According crimination in broadcasting. the burden of proof on broadcasters to ABC, existing laws provide a more The citizens' groups agreed in com- would involve cease-and -desist proce- suitable framework for dealing with ments filed with the commission that the dures and forfeitures when "the matter charges of discrimination. The network FCC proposals will contribute little of is of such a serious nature as to call in- also questioned the wisdom of the com- substance to the battle for racial equali- to question the basic grant of operating mission's proposed notice requirements, ty unless broadcasters are required to authority." Noting that the issue would which it said would create unnecessary demonstrate compliance with equal -op- generally require a hearing even without duplication. portunity regulations as a prerequisite a rule, the commission said that a new The National Association of Educa- to the granting and renewal of their li- rule "would not appear to contribute tional Broadcasters also took issue both censes. While most applauded the corn - greatly" to the effective dispatch of its with the commission's notice proposal mission's concern and acknowledged duty. Instead, it was proposed that com- and with the churches' burden -of -proof that its proposals would be a helpful be- plaints from the public be referred to arguments. According to NAEB, a spe- ginning, all said that an effective anti- the Equal Opportunity Commission or cific showing of nondiscrimination discrimination policy would be impossi- to state and local authorities as appro- should no more be required than a ble if the burden of proceeding and priate, with the commission assuming showing of compliance with the fairness proof were placed upon the public, as jurisdiction in cases not covered by doctrine. If such a rule is adopted, the commission proposed, rather than other offices. The commission would NAEB said, it should not be applied to with broadcast licensees. The religious then maintain liaison with the acting educational stations, which are usually and civic groups were also unanimous agency and the Department of Justice, small and ill- equipped to bear the finan- in their assertion that broadcasting bears and would withhold action on pending cial burden of more elaborate legal a special responsibility for the elimina- applications of the accused licensee un- proceedings. Additionally, the associa- tion of racial bias, as the most impor- til the matter could be resolved. tion noted, most educational stations are tant source of information for Ameri- It was the question of enforcing com- bound by equal -employment rules when cans in general and the ghetto dweller pliance which polarized citizens' and they receive grants from the Depart- in particular. broadcasters' reactions. The United ment of Health, Education and Welfare, Broadcasters, on the other hand, Church of Christ, which in its original and a new rule for them would there- argued that existing federal laws deal petition for rulemaking had advocated fore be superfluous. NAEB also took adequately with discrimination employ- annual demonstration of compliance by exception to the proposed notice re- ment practices, and warned that new broadcasters, was particularly adamant quirement, which it said would be an commission regulations could become in pressing that demand. In comments unnecessary administrative and financial an administrative burden on govern- filed jointly with United Presbyterian burden, especially for small stations. ment and industry alike, creating new Church in the U. S. A., it was held that Another noncommercial broadcast expenses and needless duplication. Some a broadcaster's employment practices group, the Citizens' Committee for Pub- said that discrimination as a factor in are as important a yardstick of his abili- lic Broadcasting, disagreed. CCPB was license renewals should be equated with ty to serve the public as are financial, the only broadcast organization to sup- violations of the fairness doctrine; both technical, and other standard criteria. port the United Church of Christ's pro- can be grounds for license revocation, it The commission's proposal is inade- posal. was noted, but compliance with the fair- quate to the task of rectifying past er- Eastern Broadcasting Corp. echoed ness doctrine is assumed in the absence rors, the churches said, because a "his- the argument of a petition filed three of complaints. The same practice, these tory of exclusion" from a particular oc- weeks ago by CBS (BROADCASTING, broadcasters said, should be employed cupation discourages members of minor- Sept. 16) that charges of discrimination in dealing with racial discrimination. ity groups from acquiring the necessary should be dealt with according to the While the broadcasters criticized the training for the work, from applying for commission's procedures for handling commission's procedural proposals, jobs even if they have the background, alleged antitrust violations. As applied however, all lauded its policy objectives. and from pursuing litigation to gain to racial bias, those procedures would A total of 14 comments were filed access by "force" when they feel un- require broadcasters to list on their li- during the final week for response to wanted in a particular line of work. cense renewal applications all lawsuits the commission's proposals. The dead- Moreover, it was held, proof of dis- alleging discrimination to which they line for comments was Wednesday (Oc- crimination is difficult for a citizen are a party, and the commission would tober 9). when the employer can easily invoke his then decide on a case -by -case basis what The commission issued its three-part right to make subjective choices. action it should take.

56 (THE MEDIA) BROADCASTING, Oct. 14, 1968 ÌII I,I 1 11;IIIIIIIII I 11111 IIII,

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Republicans enshrine Section 315

In week of wild maneuvering on the Hill GOP saves equal -time law as out for Nixon

Section 315 of the Communications Act finally killed the House -amended meas- the suspension were Representatives remains intact this week after one of ure (S.J. Res. 175) was Senator Everett Donald Rumsfeld (Ill.), Robert Taft Jr. the hardest-fought battles on Capitol McK. Dirksen (R- Ill.), who stationed (Ohio) and Minority Leader Gerald Hill in the history of broadcasting. De- pages and staff members at entrances Ford (Mich.). Mr. Taft, however, on spite passage by the House of a sus- to the Senate chamber to warn arriving final passage did not vote against the pension resolution that would have per- Republican members, responding to a resolution. He voted "present," as did mitted televised presidential debates - quorum call, not to enter. The Demo- two other representatives with either after a spectacular 27 hours of fire- crats, with only some 37 senators on direct or family broadcasting interests. works, delaying tactics and debate -the hand (the rest were already out of They were Clarence Brown Jr. (Ohio) measure sank without a trace in the Washington, hitting the campaign trail), and John R. Dellenback (Ore.). Senate the next day. But in the process couldn't muster the 51 members nec- Messrs. Rumsfeld and Taft, with a the way was paved for consideration of essary to conduct business. Even if they small group of supporters that has be- permanent changes in the law next year. had, Senator Dirksen had made it plain come known as "Rumfeld's raiders," The suspension resolution, earlier that the Republicans were ready to set out again, as they had two weeks passed by the Senate and modified by conduct "extended debate" on the res- previously, to demonstrate that the the House to include American Inde- olution -until after election day, if nec- House rules, strictly applied, would pendent Party candidate George Wal- essary. bring the legislative process to a stop. lace, was controversial from the start. Prospects for a Republican filibuster Ostensibly promoting legislation to re- Despite the opposition of individual were made clear late Wednesday (Oct. form House and Senate rules (which members in both bodies, the issues fin- 9), shortly after the House had ap- incidentally would provide for opening ally polarized along strict party lines proved the legislation and sent it direct- House committees for TV coverage), and the measure, responding until the ly to the Senate (a development that Rumsfeld's raiders this time struck last to the Democratic superiority of usually waits for the next day's busi- during the attempt to consider the numbers in the Congress, passed all but ness). Senate Communications Subcom- pending suspension resolution, and one final Senate hurdle. But the final mittee Chairman John O. Pastore (D- found themselves with the support of vote was a vote that never came, and in R. I.), floor manager for the resolution, the Republican House leadership. the end the Democratic majority didn't was prepared for immediate Senate con- Minority Leader Ford made no bones count because it wasn't counted. sideration and acceptance of the meas- about the fact that opposition to the A Senate strategist said time ran out ure as passed by the House, a maneuver suspension resolution was the Republi- for the measure. And Republicans in that would have avoided the necessity can order of the day, but also insisted the House and Senate took full credit for a House-Senate conference and fur- that the reform bill, lodged in the Rules for the delay that finally left the Dem- ther delay. Committee, was the true target of the ocratic Senate leadership with too few But Majority Leader Mike Mansfield Rumsfeld exercise in unlimited quorum troops and not enough time to fight for (D- Mont.) moved late Wednesday that calls. The Democrats couldn't keep a that one last vote. the Senate take up the matter on Thurs- quorum on the floor because the Re- It was a week for the history books day morning (Oct. 10). Mention of the publicans had also blocked unanimous that wrote, some said, the end of pe- equal-time suspension attracted an im- consent to dispense with the reading of riodic efforts to suspend the section that mediate circle of concerned Republi- the entire previous day's record, and had begun with the precedent set in cans who promptly served notice that sufficient Democrats could not be per- 1960, when Congress paved the way they expected plenty of time, not just suaded to remain on the floor during for the Kennedy-Nixon debates. It was equal time, to debate the proposal. the reading of their own previous day's a week that saw the whole House of Minority Leader Dirksen's no -quor- production (that would have taken Representatives locked up in the dead um strategy kept the planned debate hours, even without the interruption for of night, midstream in what was to be- from ever occurring. Faced with a fili- quorum calls and sundry parliamentary come either the longest or second -long- buster threat, even if a quorum could discussions, one of which finally per- est session on record (Hill antiquarians be mustered, and with time run out for suaded House Speaker John McCor- said the record was clouded by the un- an extended fight-even a day's fight - mack [D- Mass.] to lock everybody in, recorded length of a slavery debate Senators Mansfield and Pastore agreed Democrats and Republicans alike). more than a century ago) lobbying in to "indefinitely postpone" consideration. After House passage, and the next the House corridors by the president of Only after word was circulated to the day, in a brief post -mortem discussion the Senate (who, wearing other hats, is Republicans that they had won did suf- as the Senate was tabling the resolu- also the Vice President of the U.S. and ficient senators appear in the chamber tion, Senator Dirksen frankly said he'd the Democratic presidential nominee), to permit Senator Mansfield to make have used "every weapon at the com- a boycott by Republicans in the Senate the motion that in effect killed the mand of the minority leader to stop and a House filibuster that also set a resolution. the suspension." He noted that the record for the number of quorum calls The three key House Republicans Democrats had blocked a suspension and precipitated the all -night session. who deprived the Senate Democrats of resolution in 1964, saying "if it was Leader of the Senate opposition that even one extra day to attempt to save fish then, it ought to be fish now. If it

58 BROADCASTING, Oct. 14, 1968 Announcing: Pulse Southeast

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Th e P l S e , I h C . Our 25th year of broadcast research ria personal interview in the home. BROADCASTING, Oct. 14, 1968 59 was fowl then, its fowl now." It wasn't until well into the debate big, wealthy TV and radio people. Then Senator Pastore said the Senate's fail- that any of the resolution's defenders you will have nothing you can do about ure to approve the legislation was got around to answering the let -every- it if they favor your opponent." "tragic," and that the losers were not one -be -heard argument. Representative But if the common and often -ex- Messrs. Wallace, Humphrey and Rich- Brock Adams (D- Wash.) illuminated pressed- before sentiments in the House ard Nixon, but the American people. the issue by naming some of the parties point up the difficulties that any reform Senator Hugh Scott (R-Pa.) said he that would, without a suspension, be of Section 315 would face in the Con- could have supported the resolution also entitled to edify the viewing public gress, a number of the debaters indi- but not in the form adopted by the on free time if any of the major con- cated they were ready to chart new di- House, which amended the proposal to tenders were given exposure. rections in the coming Congress. Influ- allow Mr. Wallace "opportunity for In addition, he said: "Some candi- ential Judiciary Chairman Emanuel equivalent appearances" on any tele- dates run as individuals and not as Celler (D- N.Y.), who had earlier said vised confrontations. Senator Scott said party representatives. For example, he would oppose the suspension but the measure was a disservice to the Clay Harvey bills himself as the 'At- then changed his mind and supported two-party system and would have given lanta bomb,' and Louis Abalafia [is] a the measure -as a matter of practical too much recognition "to the most bla- nudist who runs on the slogan: 'I have politics, not principle, he explained- tant of demagogues." nothing to hide: " added that "a study in depth is re- But the real debate had occurred in And Representative Lester Wolff (D- quired." the House the day earlier, after House N.Y.) was the only debater to point Minority whip Leslie Arends (R -III.) leadership finally pushed forward out, late in the discussion, that broad- said he favored a complete investigation through the obstructionist thicket erect- casters face "a nonelastic 24 -hour day." of broadcasting "when the next Con- ed by the stalling Republicans. Al- But his point was lost in a subsequent gress convenes," and suggested "a study argument though the outcome was never in doubt, about what sort of news or or investigation of the role of the net- once the matter could be brought to a discussion programs are already exempt works in our national affairs and just vote, the Republicans launched attack from equal -time claims under the 1958 how far these federally licensed activ- after attack on the provisions of the amendments to Section 315. The ex- ities ought to be allowed to get into the resolution and the motives of the spon- emptions for regularly scheduled news business of influencing the public and soring Democrats. And in the process, interview programs were also cited as how they should do it." broadcasters got their lumps for every- an argument that the networks did not A need thing from "slanted news coverage" to need any further exemption. for the review of at least the computerized projections of election re- Much of the Republican opposition, Section 315 problems was indicated by sults. led by Representative William L. Commerce Committee Chairman Har- Foremost in the critics' attacks were Springer (R- III.), ranking minority ley O. Staggers, who, in his introduc- tory in allegations of almost unlimited profits member of the Commerce Committee, remarks behalf of the suspension resolution in the industry, which could easily, centered on arguments against outright (but which were not reported fully in the several Republicans charged, operate repeal of Section 315, although time next morning's Congres- under the existing equal -time law, give and again Communications Subcommit- sional Record), said he didn't think that free time to all the presidential candi- tee Chairman Torbert Macdonald (D- the suspension resolution was the cor- dates, "and still continue to make Mass.) reminded the debaters that the rect way to handle even the present problem, money to pay high salaries and pay off measure at issue was only a suspen- but that time had run out. the stockholders and become more sion and that House candidates would Mr. Staggers added that he believed wealthy than they are," as Representa- not be affected. "in the next session the law should be tive Glenn Cunningham (R- Neb.), a Representative John Dingell (D- completely gone over. . . ." He pre- Commerce Committee member, put it. Mich.) said Mr. Springer had "set him- viously said he would never again con- The ploy that "the public ought to self up a straw man of immense size sider a suspension resolution, which, he have the right to hear all the bona fide and of a frightening appearance." But said, weakens the law, and that any qualified candidates" was also reiterated Mr. Cunningham struck a prevalent future change should be permanent by Minority Leader Ford in a filmed note on the specter in many congress- (BROADCASTING, Sept. 30). interview aired during the "Rumsfeld men's minds when he said: "If they Other congressmen calling for per- raid" and before the start of the House get that [outright repeal], then you are manent changes in the equal -time law, debate. going to be at the mercy of all these or at least that an attempt be made to

Flouse Republicans Donald Rumsfeld (Ill.), Minority Senate Minority Leader Everett Dirksen (Ill.) kept his Leader Gerald Ford (Mich.) and Robert Taft Jr. (Ohio) troops away until the clock ran out, later in victory speech set the stage for the equal -time suspension's defeat by stalling said he had been prepared to use "every weapon available" action until the ball could be frozen in the other court. to prevent final vote on television debates resolution.

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BROADCASTING, Oct. 14, 1968 61 avoid any future partisan imbroglio measure could be revived. But a num- mum, to obtain program exclusivity such as last week's, were Messrs. Del - ber of insurgent Democrats in the rights within their grade A contour" or, lenback, Adams, Celler, Richard Ot- House late Thursday threatened to if mileage figures are used, "within a tinger (D- N.Y.), James Harvey (R- stage their own walkout, in retaliation 75 -mile radius." Mich.) and John Buchanan (R-Ala.). of the Senate Republicans' stalling tac- Unless stations were assured of that But the only positive suggestion for tics, thus stopping all action by prevent- degree of exclusivity, the comment said, a change that might provide some re- ing a quorum from being assembled. they would be unwilling "to take the lief to broadcasters (yet not expose The group, led by Representative risks, financial and otherwise, necessary congressmen to the excessive risks of James O'Hara (D- Mich.), thinks that to develop and promote the circulation competition for their seats that a any adjournment resolution could be of successful nonnetwork syndicated broader suspension might effect) was blocked, thus forcing the Senate to re- programing." As a result, their com- offered by Representative Harvey, also main in session until it considered the ment added, there would be less of such a Commerce Committee member. Mr. equal -time suspension. But such a move programing available to stations, rather Harvey, reflecting the widespread senti- was seen as hurting the Democrats more than more. ment against considering any future than the Republicans. With a lagging The licensees filing the comment and temporary suspension, repeated a sug- presidential candidate leading the ticket, their stations are Coral Television Inc. gestion made by Representative John E. Democratic congressmen and senators (wclx -Tv Miami), RKO General Inc. Moss (D- Calif.) in the minority report are generally running upwind races for (woR -Tv New York, WHBQ -TV Memphis, on the resolution, that the definition of re- election, and are anxious to leave WNAC -TV Boston, KHJ -Tv Los Angeles, "legally qualified candidate" be rede- Washington for serious campaigning. WHCT[TV] Hartford, Conn.), Royal fined to exclude simple publicity seek- Many Republicans up for re- election, by Street Corp. (wnsu-Tv New Orleans), ers. A test that might be applied on the contrast, are said to feel they have the Roywood Corp. (WALA -TV Mobile, presidential or vice presidential level wind at their backs. Ala.), Time -Life Broadcast Inc. (xLZ- could be the one used in the House TV Denver, WFBM -TV Indianapolis, amendment that included Mr. Wallace WOOD -TV Grand Rapids, Mich., x000- while keeping the fringe candidates out Stations oppose TV San Diego and KERO -TV Bakersfield, -by specifying candidates qualified to both California.) appear on the ballots of at least three - exclusivity proposal WGN -TV Chicago, xETV(TV) Omaha fourths of the states. and wPtx(TV) New York argued in the rock -ribbed Republican Despite FCC rule would favor of a rule permitting agreements opposition in the House, the suspension restrict agreements between stations and their nonnetwork on final passage drew only 35 opposing territorial program suppliers that would provide Republican votes. The final tally was involving nonnetwork shows for exclusivity within the stations' 280 35 against, with voting for, three grade B contours. WGN and KETV both But on a previous motion to The FCC's proposal to restrict the kind "present." expressed a preference for no rule at of territorial exclusivity agreements that recommit the resolution to committee all. with instructions to report back a meas- television stations may make with non - WON -TV said that denial of a stations' ure providing for separate appear- network program suppliers drew a neg- TV exclusive rights to programs "in any ances of the three re- ative response in the four comments candidates, the substantial area of their circulation will commital, which would have buried the filed in the rulemaking proceeding last simply lead to duplication of program resolution, failed on a party split of week. services available to large audience seg- 204 -112. It was speculated that the Re- Three of the comments expressed op- ments." But if exclusivity is preserved publican opposition saw this as the key position to any rule on the subject. And with the stations' service area, wcN -Tv vote and that many Republicans all four said that if a rule is adopted added, diversity of programing will be switched their votes on final passage in it should be less restrictive the than one promoted will develop their an attempt to provide ammunition the commission -"stations has proposed. whether live, from against criticism that the Republicans commission's proposal would own programing, The network sources (new or existing) or torpedoed the debates at the behest of limit territorial exclusivity agreements from nonnetwork suppliers. . . . the Republican candidate. involving nonnetwork programs to the KETV - Democrats were quick to make the community of license of the station in- and wPlx cited their own corn in charge anyway. And Senator Edmund volved. Its aim is to make additional petitive problems opposing the com- S. Muskie (D -Me.), Democratic Vice syndicated and feature -film programing mission's proposed rule. Presidential candidate, at once re- available to small -market television sta- Each station cited its own competi- sponded that the Republicans, by stall- tions. tive problems in expressing opposition ing the measure to death by threaten- The proposed rule would parallel one to KETV noted that it is within 50 miles ing a filibuster, had denied the benefits now governing exclusivity arrangements of Lincoln, where four television chan- of debates to the American people. for network programing. But the com- nels have been allocated and two sta- Among the networks, only NBC had mission conceded, in issuing the pro- tions (including one educational outlet) commented by late Thursday on the posal in May, that it had little informa- are in operation. The 53,000 television collapse of the suspension. Julian Good- tion on which to make a suggestion and homes in the county in which Lincoln man, NBC president, said: "I am deep- indicated a willingness to consider "a is located are within KETV'S grade A ly disturbed that there will be no relief less restrictive rule" (BROADCASTING, or grade B contour. from the equal -time restrictions of Sec- May 13). If the Lincoln stations were able to tion 315 for the 1968 campaign. NBC One of the comments, filed jointly by televise the same nonnetwork programs has long urged that broadcasters be the licensees of 13 television stations, as those it purchases, KETV said, it freed from this unreasonable and un- said that the "infinite variety of factual would lose many viewers to the Lincoln productive provision, not for any selfish situations involved" makes it imprac- stations and the value to it of the syn- interest, but only so we might provide a tical to establish a general rule govern- dicated programs and feature films better, more valuable service to the ing exclusivity agreements between sta- would be diminished. public. Broadcasters are not the losers. tions and their program suppliers. WPM, noting its position as an in- The public is." However, if the commission does not dependent station competing with net- Seasoned observers on both sides of agree, the comment added, it should work -owned stations in the televised - the Hill held out no possibility that the permit stations, "at an absolute mini- saturated northeast, said that "the com-

62 (PROGRAMING) BROADCASTING, Oct. 14, 1968 The New "WHAT'S MY LINE ?" 4:30 to 5:00 P.M.

... OF GREAT, NEW SELLING TIME (MONDAY THRU FRIDAY)

There's a whole new look to late afternoon and early evening on WSYR -TV this season. Take a look at it. Coming out of NBC at 4:30 p.m. is the all-new "What's My Line ? ", followed from 5 to 6 p.m. by "Perry Mason." Then comes WSYR -TV's one hour perennial news blockbuster and at 7 p.m. "Hazel" moves into her new home in the schedule. They're all selling for you in the strongest audience flow pattern in Central New York Television.

Get the Full Story from HARRINGTON, RIGHTER & PARSONS WSYR T V NBC Affiliate tlarlrúú:i4-46 ,1,I Channel 3 SYRACUSE, N. Y. 100 K W Plus WSYETV channel 18 ELMIRA, N.Y. paratively smaller audiences of the non - advantage of such stations "by penaliz- DIVORCE COURT network stations would be seriously ing the existing independent stations diluted if the programs available to and leaving untouched the network sta- lands with them were likewise available to other tions that have by any measurable stations serving the same area." standard the dominant position in the IMPACT And in reference to the commission's market." in market concern with the programing available Comments in the rulemaking proc- to independent UHF stations, wPlx said essing, originally due July 8, were post- after market it is unfair to promote the competitive poned from Oct. 8 to Dec. 9. A crimp in vote -projection plans In Atlanta Three -way division of presidential vote DIVORCE COURT may frustrate early calls by networks sent The race among the networks to be no candidate gets a majority of the first to call the winners in recent elec- electoral votes and the presidential de- share up 64% tions may slow to a crawl this year. cision is thrown into the House of homes up 11% With three presidential candidates Representatives -a possibility which the cutting up the national vote and others network election forecasters say is fur- women up 13% on the ballots in some states, early ther complicating their jobs because of projections based on fragmentary re- the necessity to focus much more care- over the program previously turns are expected to be risky. ful attention on the 435 House races in the time slot A survey of network election unit on election night. In addition the net- on WAGA -TV, personnel by BROADCASTING indicates works will be covering 108 other races, Monday through Friday, that the night of Nov. 5 will see the including Senate seats and governor- 1 -1:30 p.m. most cautious exercise in educated, au- ships -some of which also may end in tomated and computerized crystal-ball close contests. "Divorce Court" gazing since the start of the whole fad In many states for the presidential consistently delivers to get on the air fastest with predic- race, the networks are building their reporting more homes, tions of the winners. and tabulating equipment to more women. "Obviously we are going to exercise handle four- and five -way races (in ad- more care," said Frank Jordan, NBC dition to Humphrey, Nixon and Wal- News director of election operations. lace, there are Senator Eugene Mc- Carthy, Eldridge © 30 Rockefeller Plaza "When a presidential candidate gets Cleaver and Dick FILMS See New York, N.Y. page 50 270 electoral votes, we will say he Gregory, though not all on the same won," said Robert Chandler, director ballot). of operations for the CBS News elec- "In most states we will concentrate tion unit and producer of its Vote only on the basis of three or four lead- Profile Analysis system. "Either some- ing candidates," says Mr. Chandler. body gets 270 votes or he doesn't. "At this point, we plan on McCarthy There's going to be no such thing as a being the fourth candidate in two NYN close call in that race, and we will states, Cleaver in five and Gregory in have no embarrassment about saying it three or four. But the difficulty comes is too close to call." in a state like New York where you've "We are not going to be in a race got at least five candidates who could with the other networks to call any- conceivably get significant portions of FPM thing," said John Thompson, manager the vote, plus the problem of analyzing New York Negro Cost Per of the ABC News election unit. "We what these votes may do to the regular Thousand. WLIB is lowest are going to be cautious and conserva- liberal line." While in cost -per- thousand adult tive and be much more sure of detail all three networks will show the presidential race's actual vote Negroes for the total New because of the volatile nature of the totals electorate and all the things that have provided by the news election service, York Negro Radio Market. happened in the past year-and could only NBC will attempt to project the The 21- county Negro Mar- happen." presidential popular vote. ket. Don't settle for a frac- There is unanimous agreement that Both ABC and CBS will attempt to tion of the Negro Market in the projection of this year's presiden- foresee only the electoral votes on a New York. Take the whole. tial winner will have to come later than state -by -state basis. NBC will project Take WLIB -the only Negro it did in the one -sided 1964 Johnson - both the electoral vote and the popular station to reach all 21- Goldwater contest in which the out- vote. Mr. Jordan described the popular counties. come was called before 7 p.m. EST. vote as "meaningless but interesting." At best, "it will take longer, even To cope with the complexities of assuming Nixon is as strong as the this year's presidential contest, all three polls say," according to CBS's Mr. networks are relying heavily on their Chandler, "because the first states to individual "key precinct" systems -the come in will include several Southern carefully drawn and jealously guarded V LI B 1190 AM states where Wallace has strength this model precincts. Harlem Radio Center time but which Johnson carried in '64. There will be more of these sample 125th St. & Lenox Ave. Nixon won't be able to reach 270 elec- precincts used by the networks than New York, N.Y. 10027 toral votes as soon a Johnson did." ever before: about 3,000 nationwide by SOURCE: PULSE. 21- COUNTY ADULT NEGRO At the latest, of course, the race ABC, which used them in only about SURVEY (JAN -APRIL 19681 WLIB RATE CARO NO. 24 could go to Jan. 20, 1969, or beyond, if half the states for the 1964 election

64 (PROGRAMING) BROADCASTING, Oct. 14, 1968 We didn't sell Perry Ury on automation.

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"We call our system 'R -KO, the shy but friendly robot'," says Perry. "You simply tell the system what to do and when. It does it. It even logs what it has done and when." Perry Ury has a Gates Automatic Tape Control System designed for the program requirements of WRKO -FM, a 100 % -automated contemporary music station. Yours are undoubtedly different. So Gates has a wide choice of basic automation systems, one of which can be adapted to your programming for more profitable broadcasting. As a matter of fact, we may be able to get you fully automated for around $65 a week. We're all experienced broadcasters so we understand budgets as well as program requirements. The idea is worth a phone call, isn't it? Why not dial (309) 829 -7006 right now? Or jot down your name, station and address on this ad and mail it to us.

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BROADCASTING, Oct. 14, 1968 65 of performances in television and mo- ( "our setup is considerably larger and FCC again slaps more sophisticated than it was then," tion pictures (BROADCASTING, May 6). its connections says Mr. Thompson); 4,000 precincts NBC's wrist NBC has since severed will be used for CBS's Vote Profile with the program. the Analysis, the first election analysis to The commission said production This time it involves Squares did not involve be set up by CBS personnel rather than of Hollywood didn't quiz- farmed out to the Lou Harris firm; charges that network a violation of the law banning since the guest celebrities NBC will use 5,600 precincts, 3,100 for oversee independent producer show rigging for prizes on the pro- vote projections and 2,500 for vote do not compete gram and since there is "no evidence analysis, "a little more" -600 or so- in a month and For the third time that the contestants themselves had than in past years. May, the FCC the fourth time since been supplied with secret assistance." Although NBC's Mr. Jordan says "it rebuked NBC. The last week publicly The format calls for the contestants to us a lot of time and money to revise cost commission, in a letter to the company, determine whether the answers given our models" to cope with its supervision projection said it had been lax in by the celebrities are correct. races, executives of all quiz multicandidate of two shows. But, the commission added, the pub- agree with his opinion emphasized that it three networks The commission lic had been given no indication that a violation of that "the lack of historical precedent found no evidence of the celebrities had been furnished ques- is going to be too banning quiz -show rigging in or information not the law tions or answers in advance. As a re- program much of a limiting factor" in use of the connection with either -Hol- sult, the commission said, contestants Squares, a offering, projection units. lywood network and viewers were led "falsely to believe on the five All point out that basically all that has or PDQ, which is shown that the guest celebrities had no fore- television stations. been necessary is different -and more NBC -owned knowledge of the questions they were complex- methods of selecting the sta- But it said that inadequate proce- attempting to answer." of had per- tistical samples, and that while a simple dures on the part NBC The commission said that investiga- the independent producer of Democrat-Republican race would be mitted tions it and NBC carried out indicate Heatter- Quigley much easier to handle by matching this Hollywood Squares, that of 46 guest celebrities interviewed to mislead the by provid- year's returns against those of previous Inc., public who had participated in the program, guest celebrities with questions or elections, the networks have gained ex- ing least five had been given one or to the show, "at perience in primary elections which answers or both, prior more questions to be asked during the without NBC's knowledge. And it said must be handled with few precedents program" in advance and that "at least for guarding against for the voting patterns. NBC's procedures three others had been given both ques- PDQ had been The networks also acknowledge that improper practices on tions and answers." in many areas where voting returns lax. The commission, reportedly, was "We have no information as to how tend to be slow -such as California, concerned about apparent lack of se- many of the other 140 celebrities who where many ballots are taken to cen- curity on the show. had appeared on the program through tralized computing centers for count- The commission also said that al- May 1968 might have been given simi- ing -all three networks have made though NBC "promptly undertook in- lar information," the commission said. arrangements with the county clerks to quiries" into all of its contest programs NBC, after undertaking its own in- see that their sample precincts get after receiving allegations regarding vestigation of allegations that questions counted first. Hollywood Squares and made some were being supplied the celebrities, be- One major coverage tool that is ex- changes in procedures, "we do not be- gan inserting the visual statement that pected to be greatly upgraded this year lieve even your present procedures are "celebrities are briefed in advance." is the News Election Service-the co- adequate." Later the master of ceremonies was in- operative unit formed in 1964 by the The commission said it would con- structed to refer to such briefings three networks and AP and UPI to sider the matters involved in connec- orally. provide a standardized count of the tion with the pending applications for But the commission said that "the actual popular vote returns across the the renewal of license of KNBC(TV) legend would not appear to inform the country. Los Angeles, which is responsible for public that questions or answers were For the first time this year NES will the supervision of PDQ. The other being supplied to celebrities." It also also be completely computerized (11 NBC stations carrying that program said that although the network had out- Western states were computerized as a are WNBC -TV New York, WRC -TV lined steps taken to assure the integri- test in the 1966 election), and it will Washington, WMAQ-TV Chicago, and ty of the program, network officials use some 130,000 people across the WKYC -TV Cleveland. have acknowledged that NBC repre- country- between 20,000 and 25,000 The letter came three weeks after sentatives attended few briefings of more than in 1964. the commission had rebuked NBC for celebrities between the early broadcasts "misleading" advertising promoting a of the program in the autumn of 1966 "million-dollar" contest broadcast over and March 1968, after `bur investiga- Only the name has changed its WKYC -AM -FM last year (BROADCAST- tion began." Westinghouse Broadcasting Co.'s pro- ING, Sept. 23) . And it came a month The commission's investigation be- duction and syndication organizations after the commission told the network gan last spring when an anonymous have officially changed their names, it had "fallen short of its responsibili- letter from "an actor" who claimed to substituting Group W for WBC. It's ties" in having failed to disclose com- have appeared on the program in- now Group W Productions Inc. and mentator Chet Huntley's interests in as- formed the agency of the pre -show Group W Program Sales Inc., both New pects of the meat industry on which briefings given the celebrities. York. Jerome R. Reeves, president of he had broadcast commentaries. The commission's letter did not state the companies, said the name change Earlier, the commission had rapped specificially the manner in which super- was made to emphasize the identifica- the network for "substantially" mslead- vision of the production of PDQ ap- tion with the parent broadcast group ing the public in connection with the pears to have been inadequate. How- and to clear up confusion caused by the several presentations of the annual ever, the commission's concern is said WBC initials which are no longer being Golden Globe program, in which the to involve the contention that copies of used by the Westinghouse broadcast op- Hollywood Foreign Press Association answers to questions asked on the pro- eration. presents awards for various categories gram had been in circulation without

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BROADCASTING, Oct. 14, 1968 67 adequate precautions against their fall- tors, like Name of the Game, would successful test of the microwave hookup ing into the wrong hands. have stars rotating in the leading roles. and the eventuality of other stations in Following its own investigation, NBC Van Johnson has been signed to star the East and Midwest subscribing to a said, it made changes in its procedures as the detective captain. Other "pro- Metromedia -originated news service. to guard against improper practices. tectors," not yet cast, would include a While the interconnected news pro- But the commission noted that the man physician with the city's office of health gram gets underway, wrro has begun in charge of KNBC'S standards and and hospitals and deputy district at- syndication to WNEW-TV and Metromed- practices department at the time of torney. ia's Krrv(Tv) Los Angeles of one hour the commission's investigation said he daily of its Panarama program. had not attended any taping sessions of N.Y., Washington stations The show began on wrro in January PDQ during the time he had that job. 1967 as a Washington -type Today pro- NBC also said it has a contracturai set on interline feed gram, with news, interviews and fea- arrangement with another person to Metromedia's desire to create an inter- tures. It is carried in Washington Mon- supervise the production of the pro- connected news network gets another day- Friday, 12 -2 p.m. The first hour, be- gram and that he has attended every push tonight (Oct. 14) when WNEW -TV cause of its local flavor will not be syn- taping session. But the commission said New York and wrrG(Tv) Washington dicated, but the second hour, with items that an interim investigative report on begin using a leased AT&T microwave of more general interest will go to New the program by NBC's legal counsel line to interfeed stories for the stations' York and Los Angeles, both on a one - says that "this person's duties are so Monday-Friday 10 p.m. newscasts. The week delay. broad as to limit the amount of time he project has been in the works for more Krry is to begin carrying the pro- can spend on security problems, and than six months (BROADCASTING, May gram today at 9:30 -10:30 a.m. WNEW- that in this respect he is not able to 6, April 22). TV has not set a starting date but has draw upon experience from other pro- Metromedia will lease the line for tentatively slotted the show at 7:30- grams." one month and than evaluate its worth. 8:30 a.m. The commission directed NBC to If the pilot project seems successful, the group operator will probably provide information as to any further apply KEMO -TV gets Oaks' changes it makes in the conduct of quiz to the FCC for its own microwave con- shows, and to forward copies of the re- nection between New York and Wash- rights for five years ington. ports on the investigations of all other KEMO -TV San Francisco, a UHF that contest programs being conducted by Basically, the two stations will feed tape film reports went on the air earlier this year, has its counsel. and prior to the one - hour nightly newscasts. However, on signed a five -year, $500,000 contract election night, Nov. 5, the line will be with the Oakland Oaks of the American Basketball Universal hopes CBS used for live election coverage between Association. 10 and 11 p.m. The Oaks' first television pact in- will buy 'Name' concept In addition to stories coming directly cludes a minimum of 20 regular season games each year, Universal Television, this from WNEW -TV the line will enable the with additional play- which season off and championship is making a more than $10- million in- New York outlet to feed UPITN film games if the Oaks are involved. vestment in The Name of the Game on and film and tape from the British Hal Peterson, KEMO- TV sports NBC -TV in hopes of extending the Broadcasting Corp. to wrro. director, will announce the games. concept of movies-for -television on a The BBC product is something new to This season's telecasts begin weekly basis, is plotting more of the the U. S. and is being tested by the Oct. 18 and end March 21, 1969. same for CBS -TV next season. The stu- Metromedia outlets. The BBC will daily Lawrence M. Turet, the station's dio is preparing The Protectors, a two- jet 30-40 minutes of tape and film re- general manager, also announced last hour drama about a detective captain ports from London to New York. The week that KEMO-TV planned to spend assigned to special duty with the office top stories will be used at the two sta- more than $500,000 during the five of the police commissioner in a large tions. years in a multi -media promotional sup- midwestem city, as a feature film for Reportedly Metromedia is making the port of the Oaks telecasts. first -time presentation on CBS -TV. The news feed available to Kaiser Broadcast- television motion picture also will serve ing's wKBS -Tv Burlington, N. J.-Phila- ABC -TV to Sunset Strip as a pilot for a projected 90- minute delphia, which also has a 10 p.m. news- series for CBS. cast. Beyond the addition of that sta- ABC -TV's West Coast program de- The TV series version of The Protec- tion, Metromedia is looking ahead to a partment, for 18 years at 1539 Vine Street in Hollywood, is moving some five miles west to the Sunset Strip. The new programing office will occupy R. C. CRISLER & CO., INC. 8,500 square feet of space on the sec- ond floor of a 12 -story structure at BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES 9255 Sunset Boulevard. It will contain LICENSED SECURITIES DEALERS offices for ABC -TV President Elton UNDERWRITING - FINANCING s Rule, as well as for Leonard Goldberg, CINCINNATI - vice president in charge of TV network Richard C. Crisler, James L. Brown, James J. Espy programing; Barry Diller, executive as- 51hf3rd Sank Building, phone (513) 381 -7775 sistant to Mr. Goldberg and also direc- GALLIPOLIS, OHIO - tor of feature films; Steve Mills, vice Paul E. Wagner president of current film programing, P08 448, phone (614) 446-3543 West Coast; Paul Picard, vice president, TU'CSON- program development, West Coast; and Edria G. Richier, Jr. an office for use by visiting vice presi- P08 5131, pion. (602) 622 -3336 dents and other network executives. In all nearly 40 executives and staff mem- bers will be involved in the move.

68 (PROGRAMING) BROADCASTING, Oct. 14, 1968 Hard Nosed.

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BROADCASTING, Oct. 14, 1968 69 ADVEETISEMENT in winter rerun Famous last words: CBS finds it's "So go ahead and sue" FCC probe into WBBM -TV `pot party' produces Juries, at best, are unpredictable. Especially in lawsuits for libel, slander, piracy, plagiarism, same testimony given House subcommittee invasion of privacy or copyright violations. So if you're part of the communications A college marijuana party filmed and indentified. Examiner Cunningham has say: ahead industry, don't be tempted to "Go aired by WBBM -TV Chicago in late 1967 been given authority by the FCC to and sue." Even when you're right, there's no close the probe to the public when he assurance a jury will decide in your favor. was a "routine" news -actuality although Moral? Don't take chances. Take out an dubbed a news special. It was not staged thinks it necessary. Employers Special Excess Insurance Policy and it was "on campus" at Northwest- Newton Minow, former FCC chair- instead. Simply decide what you can afford ern University even though it may not man who is CBS counsel in the case, in case a judgment goes against you...we'll a or hoped it might be concluded next week. cover any excess. For details and rates, write have been held in unversity -owned to: Dept. E, EMPLOYERS REINSUR- controlled building. Mr. Minow last week indicated CBS ANCE CORP., 21 West 10th. Kansas City, This was the basic story employes of would have "plenty to say" about the Mo. 64105; New York, Ill John: San Fran- CBS -owned WBBM -TV held to last week First Amendment and news freedom cisco, 220 Montgomery; Chicago, 175 W. in Chicago as the FCC opened its in- before the FCC hearing is completed. Jackson; Atlanta, 34 Peachtree, N.E. quiry about the controversial program. Several times last week Mr. Minow The FCC probe, being conducted be- claimed WBBM -TV had not been fur- fore Chief Hearing Examiner James D. nished with the complaints even though Cunningham and expected to run CBS had cooperated fully with the through all of this week too, was sub- FCC and supplied everything possible. Grahm Junior College stantially a replay of testimony taken Examiner Cunningham explained there Investiga- were no charges in the hearing and it RADIO AND TELEVISION BROADCASTING earlier this year by the House Learn by doing. Two Year Work -Study Programa tions Subcommittee in its Washington was not an adjudicatory proceeding. in Radio and Television Broadcasting and Man. Rather, he said, its purpose is to learn agement. Communications. Liberal Arta. Profess. hearing on the program (BROADCASTING, sional training on School Station WCSB and May 13). At that hearing charges were the facts. WCSB -TV. Activities. Placement. Dormitories. WBBM -TV's license renewal has been Co-Ed. Catalog. Write Mr. Roberts. raised that the program had been staged Grahm Junior College and had not been filmed on campus. withheld temporarily by the FCC. The (Founded as Cambridge &heel) Northwestern itself made these claims renewal, however, is not involved in the Beacon Boston, Mass. 02215 632 St., at the time the program was aired. present commission inquiry. At the Station employes involved with the House subcommittee probe last May, program's planning or production also Chairman Harley O. Staggers (D- W.Va.) denied last week that they had any ad- said that the subcommittee inquiry was vance knowledge of a special rating not accusing CBS of anything. His survey taken the night of the airing of opening statement, though, said the pur- the second part of the two -part program pose was to learn whether the station 1969 which was inserted in the regular violated the Federal Communications 10 p.m. news show. Act and the Federal Trade Commission They also described the extra on -air Act. The purposes also, he said, were Ißrouticasting and local newspaper promotion of the looking toward the "competence" of program as not unusual for that type the FCC in the light of the facts and of news special. Much also was made circumstances of the event under probe by commission counsel of the fact the and whether legislative remedy were Yearbook program film outtakes (footage shot needed. but not used in final program) had been The House subcommittee also took so soon destroyed or work memos secret testimony from the pot party IF IT CONCERNS TELEVISION thrown away, but these circumstances participants, It has not been revealed. were explained as purely routine and At times last week references were not premeditated. made to the public portions of the sub- OR RADIO YOU'LL FIND IT HERE! WBBM -TV employe testimony seemed committee investigation. in harmony on this broad assessment: The WBBM -TV program in dispute the pot-party filming was a function of was titled Pot Party at a University even and consisted segments, each Designed for your specialized "must know" traditional investigative reporting it of two though the act of marijuana smoking about six or seven minutes long. Part references, the 1969 BROADCASTING Year- itself during the filming was a Crime- I was aired in the 10 p.m. news pro- book now in production, will be the most a point which appeared to concern the gram on Nov. 1, 1967, and the 6 p.m. complete encyclopedia -type book ever pub- examiner more than once -and it was news on Nov. 2. Part II was aired in lished for the business of TV /radio broad- the responsibility of broadcast journal- the 10 p.m. news on Nov. 2 and on ism to tell the story of this growing the 6 p.m. news on Nov. 3. The pro- casting and the associated arts and services. problem in America's suburbs and on gram consisted of films showing un- separate directories of It will include 51 college campuses. named young people smoking and talk- basic economic, technical and business facts, The commission was represented by ing about marijuana and separate in- indispensable to all working in or contact- Joseph Stirmer with the assistance of terviews about drug use and effect by ing the business of broadcasting. Charles Kelly. Mr. Stirmer said the a federal narcotics agent and a doctor. FCC's portion of the hearing probably The pot -party portion was filmed Oct. would run through this Wednesday and 22, 1967. The FCC's key witness last 20,000 CIRCULATION although he would not say definitely it week was the weBM -TV reporter in- might include a closed session involving volved in the pot-party filming, Jack the pot -party participants, until now not Missett, 23, a June 1967 journalism

70 (PROGRAMING) BROADCASTING, Oct. 14, 1968 graduate of Northwestern who previous- ly had been a student intern at WBBM- TV. He "categorically" denied the pot party was staged for TV's benefit al- though he admitted that for a while after the show he had not told his WBBM -TV superiors about certain facts at the event. These were that he had paid $5 for some marijuana after the party from his "contact" or host and had "possessed" it for a few moments until he was able to throw it away from the porch of the apartment where the party was held. He explained he did this to escape and avoid a "confrontation' and "ulti- matum" posed by the contact and be- cause of the complaints of the party were hungry participants that they Legal counsel for CBS and the FCC New York; Newton Minow, Chicago and had no money to buy food. He discuss preliminaries before the FCC attorney who headed the CBS legal also said one of the filming crew had inquiry into the November 1967 "pot team at the hearing; Joseph Stirmer and suggested picking up some of the mari- party" programs aired by CBS -owned Charles Kelly, FCC attorneys, and Tom to the station. pos- juana to take back WBBM -TV Chicago. L to R: Kenneth Morsch and Henry Mason, law firm sibly to show on the air. Franklin and Al Dwyer, both of CBS, associates of Mr. Minow. Mr. Missett denied giving any in- structions to the pot -party participants even though he did not know specifical- wise he felt the young reporter had them "to light up." and or ever telling ly if the building was strictly a uni- stuck to the guidelines in preserving He said he had no prepared script for versity structure. the integrity of the actuality coverage. the filming. He said he did recognize Mr. Missett's testimony generally was Lawrence Morrone, now staff pro- the eight participants about half of corroborated by the WBBM -TV news su- ducer for CBS News in Washington as Northwestern students. A ninth ap- pervisory employes put on the stand but last year executive producer for peared briefly and left. by the FCC. The crew that accom- news at WRBM -Tv, recalled newsroom Mr. Missett said he was concerned panied him on the story also testified. talks with Mr. Missett and others about over reported growing use of mari- They appeared to agree the site was the marijuana program plans. He said juana and discussed this over a period "on campus" even if not actually an the possibility of actually filming a pot -TV of time with his WRRM superiors NWU building. party was raised and he told them it around August 1967 and suggested he They also thought the pot-party par- interested him. might find a contact among students at ticipants appeared to be "students" even However. he recalled, he emphasized Northwestern and get invited to a party though perhaps "hippie types" and from "it would have to be a pure actuality" for a first -hand report or perhaps in- conversations they overheard it ap- and in no way staged or encouraged. terview users. He said the possibility peared to most the party was a regular Late Thursday (Oct. 10) the WBBM- of filming a party eventually was raised practice and would have been held TV advertising director, Bruce Bloom, but discounted as not realistic. anyway. told of last- minute push to get a news- He said his supervisors urged him The members of the crew also denied paper advertising and on -air promotion to investigate and he did. He noted giving any instructions to the party barrage for the programs. He said some the WBBM -TV news guidelines clearly participants and testified that Mr. Mis- $3,600 was spent for ads but this was forbade him from staging the filming sett didn't give any either. not an unusual amount. of a party or offering any inducement WBBM -TV'S news director, Robert He denied any advance knowledge or compensation. Ferrante, testified that when Mr. Mis- that a special rating survey was planned The initial contact was a former stu- sett suggested he might be able to get for the night of the second segment. dent, Malcolm Spector. a surprise wit- an invitation to a pot party "I told him WBBM-TV'S vice president and gen- ness at the House subcommittee hear- to pursue it." eral manager, Edward Kenefick, was raised rigging charges. Whether ing who Asked if he suggested to Mr. Mis- to be quizzed on Friday. will appear at the FCC Mr. Spector sett to try to film such a party, Mr. hearing was not known last week. Ferrante said, "I asked him to see if Rote produces sports Eventually, Mr. Missett related, an- the possibility existed after he got in- specials other student contact at Northwestern vited," but indicated he didn't think Beckwith Productions, New York, and and was found through an acquaintance such an opportunity would ever evolve. 44 Productions New York, which is the "possibility" of a personal invita- He said he also was concerned about headed by sportscaster Kyle Rote, have tion to attend what he considered would the rising drug -use problem and felt joined forces to produce and distribute be a "regular" party was obtained. With such a program significant. a group of sports TV packages, it was WBBM -TV superiors the approval of his Mr. Ferrante said his regard for Mr. announced last week. Aaron Beckwith, he said, he in the news department. Missett's character and professional president of Beckwith Productions, pursued the lead. skill was not diminished in spite of his 1600 Broadway, said a weekly horse - The party lasted two -and -a -half to revelation of having violated the WBBM- racing presentation has been completed three hours, he said. About 2,200 feet TV guideline in buying the marijuana and is ready for showing to agencies of film was shot, or about an hour - after the party and failing to promptly and sponsors, and a year -end special plus. He said the site was "on campus" relate it. "He was imprudent at one featuring the sports highlights of 1968 according to Northwestern's own map. point," Mr. Ferrante said, but other- is in the final stages of preparation.

BROADCASTING, Oct. 14, 1968 71 It's a wrong -way FCC on news

CBS tells commission it's bound by law to defend, not question, air journalism

When broadcast news is under fire -have been familiar to the public at he noted, questioned" 'the commission's from those seeking government control large, as well as to the commission, for contention that the broadcast press is or censorship of the medium, the FCC months and years in hundreds of news entitled to a lower order of First Amend- should interpose itself as a defender of broadcasts." ment protection than the printed press.' '" the integrity of broadcast journalism, But his major concern appeared to He said he is particularly concerned not as another inquisitor. be with government intrusion into the when the complaints on which com- CBS made that comment last week in area of broadcast journalism. He said ments are requested maintain that a the course of its response to the hun- the commission should regard the non- licensee has given "insufficient attention dreds of letters that the commission censorship provision of the Communi- to views or statements of government has received from viewers around the cations Act "as giving it an affirmative officials or has displayed bias against country complaining about alleged bias obligation to support the independence the policies of the national government. on the part of the networks in cover- of broadcast news." "That those charges are unfounded," ing the Democratic convention in Chi- Broadcasters, Mr. Jencks said, do he said, "does not lessen the grave im- cago and the accompanying civil dis- not need support when, "as is usually plications which would be raised by any orders. the case, there is general public appro- attempt, on the part of an agency The commission last month asked all bation of what we do." authorized to license broadcasters, to three television networks to comment But, he added, when "the passions require broadcasters to make special on the complaints, which now number aroused by a difficult period in our na- efforts to disseminate approved govern- Over 1,200 (BROADCASTING, Sept. 16). tional life have brought about demands ment views." ABC also filed its response last week for government censorship and control Mr. Jencks's letter provided the only but, unlike CBS, declined to make it of this great medium, more than ever breakdown thus far made of the com- public. NBC has been given additional there is a need for the commission to plaints that have been received. At the time, until next week, in which to re- interpose itself ... 'as a shield for the time his letter was prepared, 653 letters spond. defense of the integrity of broadcast were on file. Of these, he said, 516 Richard W. Jencks, vice president journalism and as a champion of the contained allegations of bias or distor- and general counsel of CBS, who pre- First Amendment rather than as a will- tion in reporting of the demonstrations sented the network's position, char- ing inquisitor'." CBS officials said Mr. and the subsequent confrontations be- acterized as "without foundation" the Jencks had originally used that language tween demonstrators and police. There allegations that CBS failed to report in responding to a commission request were 94 complaints of bias in the re- acts of provocation by the Chicago for comment on a complaint regarding porting done from the convention itself, demonstrators or that CBS failed to a CBS News documentary, in a matter and 63 complaints about the networks give exposure to the view of Chicago that is still open. cutting away from the podium presen- offiicals. Mr. Jencks's letter represented the tations to cover delegate interviews and He said CBS correspondents, in cov- third public defense of the performance activities. ering what he described as "the violent by the networks in Chicago, in general, events which . . . were without prec- and by CBS, in particular, by a CBS Siepmann lectures edent either in the history of American executive in recent weeks. Previous de- politics or in the experience of Amer- fenders were Dr. Frank Stanton, CBS on TV -on TV ican journalism," reported "many in- Inc. president, in a speech before the A series on "Communications and Soci- stances of provocation ... as well as Vancouver, B. C. Board of Trade, and ety," consisting of 40 lectures by instances of direct incitement of mob Richard Salant, president of CBS News, Charles Siepmann, professor emeritus violence on the part of demonstration in an appearance before the convention at New York University, began last leaders." of the CBS Radio Affiliates Associa- Monday (Oct. 7) on noncommercial And he noted that the television film tion (BROADCASTING, Sept. 30). Both wNDr(Tv) Newark, N.J. -New York by subsequently prepared in behalf of the speeches were made part of the CBS raising the question of whether the in- city of Chicago contained, as "the key response to the commission last week. creasing barrage of information could presentation of the city's official view- Mr. Jencks's concern with the role of contribute to international "understand- point," excerpts from a 23- minute Wal- government in questioning broadcast ing" and citing the important need for ter Cronkite interview with Mayor journalists involves the commission's intelligent and responsible leadership in Richard Daley which had been broad- practice of asking for comments on broadcasting. cast by CBS News in prime time on the complaints -a practice he asked the Mr. Siepmann will devote two lec- last night of the convention. commission to reexamine. Such letters, tures a week to each subject (Mondays He also drew on the prestige and he said, "take on the nature of a com- and Thursdays, 7:30 -8 p.m.), and will popularity television news has long en- mand" and extend the appearance of discuss such topics as Section 315, the joyed. Noting that the allegations of program content control beyond what Fairness Doctrine, the Blue Book (of bias were directed against all three net- the commission's decisions would indi- which he was an author), broadcasting works, he said: "By thus indicting cate. in relation to politics and justice, re- three independent and fiercely competi- He sees the practice as coming close search, advertising, economics, the tive news organizations, the complaints to a violation of the constitutional guar- Communications Act of 1934 and news impute incompetence or bias to hun- antee of free speech -a point he said and commentary, in addition to the dreds of trained professional newsmen. is underlined by the decision of the history of communications. "Prominent among these are report- U. S. Court of Appeals for the Seventh He will also interview such broad- ers whose names and faces-and whose Circuit that struck down the commis- casting figures as FCC Chairman Rosel reputations for fairness and objectivity sion's personal -attack rules. The court, Hyde and Sylvester Weaver.

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Nielsen Trend= Nielsen in latest NTI NBC Adam 12 24 27.8 8-8:30 p.m. 8-8:30 p.m. ABC Mod Squad 32 ABC Newlywed Game 16 33.7 CBS Lancer 22 NBC, ABC close behind CBS Jackie Gleason 33 31.4 NBC Jerry Lewis 26 NBC Get Smart 28 28.9 8:30 -9 p.m. 25 as movies fall victim 8:30 -9 p.m. ABC It Takes a Thief ABC Lawrence Welk 18 29.2 CBS Red Skelton 20 to situation comedies CBS My Three Sons 29 31.4 NBC Julia 36 NBC Ghost & Mrs. Muir 35 33.1 9 -9:30 p.m. the first Nielsen Television Index to 9-9:30 p.m. ABC It Takes a Thief 27 In CBS Red Skelton 24 on all three net- ABC Lawrence Welk 19 33.1 cover new programing CBS Hogan's Heroes 27 30.8 NBC Movie "Gambit" 33 works, CBS-TV was ahead with a 20.3 NBC Movie "Khartoum" 38 32.5 9:30 -10 p.m. with and 9:30-10 p.m. ABC NYPD 23 rating, NBC -TV second 19.0 CBS Doris Day 19 15.6. led the ABC Hollywood Palace 21 31.1 ABC -TV third with NBC CBS Petticoat Junction 24 28.8 NBC Movie 38 previous week's NTI, prior to the other NBC Movie 38 32.7 10 -10:30 p.m. ABC That's Life 16 networks' new shows (BROADCASTING, 10 -10:30 p.m. ABC Hollywood Palace 24 34.1 CBS 60 Minutes (Nixon) 11 Oct. 7). CBS Mannix 26 26.3 NBC Movie 45 For the week of Sept. 23 -29, situa- NBC Movie 38 32.9 10:30-11 p m. ABC That's Life 16 tion comedies, forte, beat out 10 :30-11 D m. CBS's ABC Local 13 21.2 CBS 60 Minutes 7 the movies as the top-ranking pro- CBS Mannix 35 29.2 NBC Movie 50 grams (see below). NBC Movie 42 38.1 Wednesday, Oct. 9 In last week's (Oct. 4 -9) Trendex and New York Nielsen reports, how- Sunday, Oct. 6 7:30 -8 P.m. ABC Here Come the Brides 24 ever, feature films continued to win 7:30 -8 P.m. CBS Daktari 16 most nights. The exception was on Sun- ABC Land of the Giants 35 47.0 NBC The Virginian 26 CBS Gentle Ben 23 21.8 day (Oct. 6), when ABC's usually 8-8:30 P.M. NBC Walt Disney 17 17.4 ABC Here Come the Brides 26 strong combination of The FBI and 8-8:30 p.m. CBS Daktari 19 ABC FBI 25 31.4 the ( "Do Not Disturb ") movie lost NBC Virginian 27 CBS Ed Sullivan 43 40.9 8:30 -9 25.0 p.m. ground to CBS's Ed Sullivan Show NBC Walt Disney 17 ABC Peyton Place 27 (with Tiny Tim), The Smothers Broth- 8:30 -9 p.m. CBS Good Guys 19 ABC FBI 27 33.6 ers (with the Beatles) and Mission: NBC Virginian 25 CBS Ed Eullivan 47 40.5 9-9:30 p.m. NBC Mothers -In -Law 15 21.2 1m possible. ABC Movie "Dr. Strangelove ' 42 9 -9:30 Other programs doing well during P.m. CBS Beverly Hillbillies 19 ABC Movie "Do Not Disturb" 27 26.7 NBC Kraft Music Hall 21 the week were ABC's Land of the 43 45.4 CBS Smothers Brothers 9:30 -10 p.m. NBC 27.6 Giants and Mod Squad; CBS's Gomer Bonanza 26 ABC Movie 44 9:30 -10 p.m. CBS Political (Nixon) 6 Pyle, Mission: Impossible and Carol 27 29.2 ABC Movie NBC Hall 27 43.4 Kraft Music Burnett; and NBC's Ghost and Mrs. CBS Smothers Brothers 41 10 -10:30 P.m. 26 27.0 Muir, Laugh -In and Julia. NBC Bonanza ABC Movie 39 10 -10:30 p.m. CBS Jonathan Winters 13 Trendex ratings were not available ABC 29 28.8 Movie NBC The Outsider 23 CBS Mission: Impossible 47 36.0 after Oct. 6. 10 :30-11 D M. NBC Phyllis Diller 13 27.7 ABC Movie 42 10:30 -11 m. p CBS Jonathan Winters 13 Shares ABC Movie 29 32 2 NBC The Outsider 25 N. Y. CBS Mission: Impossible 50 42:8 Nielsen Trendex NBC Phyllis Diller 15 20.2 Two new shows rank Friday, Oct. 4 Monday, Oct. 7 in top -10 ratings 7:30 -8 p m. 7:30-8 P.m. ABC Operation: ABC Avengers 19 Comedy took over the top- rating posi- Entertainment 13 26.0 CBS Gunsmoke 19 tions in the national Nielsen "fast" re- CBS Wild Wild West 32 30.1 NBC I Dream of Jeannie 29 NBC High Chaparral 21 23.8 5-8:30 p.m. port covering the first week (Sept. 23- 8-8:30 p.m. ABC Avengers 17 in ABC Operation: 29) which all three television net- CBS Gunsmoke 21 works new schedules. It was Entertainment 16 29.4 NBC Laugh -In 47 programed CBS Wild Wild West 35 32.9 8:30 -9 p.m. premiere week for ABC -TV and CBS - NBC High 22 23.5 Chaparral ABC Peyton Place 20 TV and the second week for NBC -TV's 8:30-9 p.m. CBS Here's Lucy 21 ABC Felony Squad 13 21.1 NBC Laugh -In 49 new schedule. CBS Gomer Pyle 32 37.9 9-9:30 p.m. Movies failed to make the top -10 NBC Name of the Garne 32 27.7 ABC The Outcasts 24 listing. Two new shows did make it: 9-9:30 p.m. CBS Mayberry RFD 25 ABC Don Rickles 17 23.3 NBC Movie "The Rare Breed" 37 Doris Day on CBS and Julia on NBC. CBS Movie "Singing Nun" 36 40.0 9:30 -10 p.m. Three half -hour comedies, all on CBS, NBC Name of the Game 35 24.3 ABC The Outcasts 23 were in positions one through three. 9:30 -10 p.m. CBS Family Affair 27 ABC Will Sonnett 12 18.3 NBC Movie 34 Rowan & Martin's Laugh -In on NBC - CBS Movie 49.7 39 10 -10:30 p.m. TV was fourth. The only drama to make NBC Name of the Game 32 24.0 ABC Big Valley 12 10-10:30 the first 10 was NBC's Bonanza. p.m. CBS Carol Burnett 30 ABC the 17 19.6 Judd for Defense NBC Movie 37 The top 10, rating and share CBS Movie 40 45.5 NBC 10:30-11 P m. 1. Mayberry RFD (CBS) 36.3 52 Star Trek 24 21.5 ABC Big Valley 11 30.0 44 m. 2. Here's Lucy (CBS) 10:30-11 p Burnett 31 (CBS) 28.9 43 15 22.0 CBS Carol 3. Family Affair ABC Judd NBC Movie 40 (NBC) 27.3 41 Movie 40 45.9 4. Rowan & Martin CBS (NBC) 26.4 40 NBC Star Trek 30 24.7 5. Bonanza 6. Doris Day (CBS) 26.2 41 Tuesday, Oct. 8 7. Carol Burnett (CBS) 24.7 42 Saturday, Oct. 5 24.7 44 7:30-8 p.m. 8. Gomer Pyle (CBS) 9. Bob Hope (NBC) 24.3 38 7:30-8 ABC Mod Squad 27 P.m. 10. Julia (NBC) 24.1 36 ABC Dating Game 19 23.2 CBS Lancer 20 CBS Jackie Gleason 33 37.9 NBC Jerry Lewis 27 Two movies (both CBS's "Sex and

74 (PROGRAMING) BROADCASTING, Oct. 14, 1968 Whyarewe destroying our own service stations?

So we can help build a more attractive community. By assuming industry leadership in getting rid of old and unsightly obsolete service stations. We've already begun the project. Our new service stations are planned to conform and blend with the neighboring archi- tecture wherever possible. These contemporary stations are already rising in neighborhoods across the country. So why are we going to all of this extra expense? For the same 6 reason we're running this ad. We'd like people to know we're a responsible part of their community. U And we're out to prove it. AMERICAN OIL COMPANY AMERICAN

BROADCASTING, Oct. 14, 1968 75 the Single Girl" and "Gypsy ") led the senators, mayors and Baseball Commis- ranking of the next 10 shows -they sioner William Eckert. were followed by Red Skelton on CBS; Mr. Harvey says he has issued orders FBI on ABC; lronside on NBC; Good to cut in a standard version of the Na- Guys, new CBS show; Dragnet on tional Anthem whenever a deviant ver- NBC; The Ghost and Mrs. Muir, new sion appears, whatever the source of NBC show; Mission: Impossible and origination. Gunsmoke on CBS. In its editorial, the station says the Other new shows with a 20 or better anthem should "not be used as a ve- rating: Here Comes the Brides and hicle for individual publicity of an in- Mod Squad, both on ABC; with over a dividual singer's style. It should be pre- 15 rating but under 20; Lancer, Hawaii sented straight -right down the middle Five-0 and Blondie, all CBS, The Out- of America." sider and The Name of the Game, both Adding a "public notice to all . . . NBC, and Land of the Giants (Sun., 7- producers, singers, directors, and funny Show Biz President Jane Dowden and writers: If you want to swing the Na- 8 p.m.) on ABC. New shows below 15: Mr. Hagan NBC's Adam 12 and Phyllis Diller; tional Anthem, soul -sing it, or folk - song it, you can do it in your own pad, ABC's Don Rickles Show, Journey to Brothers Show, The Flatt & Scruggs the Unknown, Outcasts, That's Life and man, not in the living rooms of Amer- Show and Billy Walker's Country Car- ica." The Ugliest Girl in Town. nival. Mr. Hagan formed the Colin Group, Huntley -Brinkley set Hagan in production pact an independent production company, after 18 years at NBC (BROADCASTING, for 6 day -a -week show with Nashville's Show Biz Sept. 2) . The five -day a week The Huntley - The Colin Group Inc., New York, Brinkley Report on NBC -TV is to ex- headed by former NBC News producer World Series rendition pand to six days a week on Jan. 4, Chet Hagan, and Show Biz Inc., Nash- 1969, adding Saturday evening to the ville, have announced an agreement to of Anthem not hip current Monday- Friday schedule. Feed coproduce network television specials, WFLA- AM -FM -TV Tampa, Fla., has taken times remain 6:30 -7 p.m. NYT for the syndicated programs, and documen- a stand against "hippie renditions" of first transmission and 7 -7:30 p.m. NYT taries. the National Anthem, following a for the second. Scheduled for presentation in the highly styled version of "The Star The Saturday program will "pre -empt" joint production and sales venture are a Spangled Banner" carried by NBC dur- the Frank McGee Saturday Report, an youth- oriented game show, a network ing the World Series coverage. Not arrangement that Reuven Frank, NBC country music program, a series of doc- only has the station editorialized against News president, said would give Mr. umentaries on pop and rhythm -and- the practice of improvising on the McGee more time for his "reporatorial blues music and an afternoon talk standard rendition, but George W. Har- duties and editorial participation in con- strip. vey, WFLA's vice president and general nection with the space program" and Show Biz specializes in country -west- manager, has written a letter of protest other special events and documentaries. ern music programs, including The to Julian Goodman, NBC president, all He will continue with The Frank Mc- Porter Wagoner Show, The Wilburn NBC affiliates, the affiliates committee, Gee Sunday Report.

Promotion

National Safety Council tor, xoo San Francisco, received the WMAQ -TV Chicago, chairman of that award in the radio category. committee, and the awards will be made honors broadcast media The awards will be presented in Chi- at the Florida seminar. Representatives of the broadcast media cago, Tues., Oct. 29, at the Council's The judges are: Morton Goldsholl, were recipients of the National Safety 56th National Safety Congress. Design Center; Steve Lehner, vice presi- Council's Public Service Award for their dent and copy group supervisor, North distinguished contributions to accident Speakers, judges Advertising; Chuck Olin, The Film prevention. Group Studio; Clay Rossland, media Singled out for contributions in the put on BPA agenda buyer, J. Walter Thompson; James network category were ABC and CBS Plans for the Broadcasters Promotion Green, regional manager, TV Guide, and News. Metromedia Inc., New York, Association annual seminar got into Joe Faroci, art director, Advertising which owns numerous broadcasting and high gear last week with naming of a Age. distributing companies, was cited in the luncheon speaker and judges for the The awards will be in two classifica- mass medium category. Jo Swerling Jr. audience -promotion competition. The tions: on -air promotion, and integrated of Universal Studios, Universal City, BPA's 13th annual seminar will be held all -media campaigns. There is a sub - California, and producer of 'Cry Hard, Nov. 17 -20 in Miami Beach. grouping by metro areas of more than Cry Fast,' in NBC's Run For Your Life Ivan Tors, TV producer, who lists and less than one million population. series, was also recognized. shows such as Gentle Ben, Daktari, and In addition to business sessions at Radio and television stations account- Flipper, in his fold, will speak at the the seminar, delegates to the BPA will ed for three awards. WWL -TV New Or- Nov. 19 luncheon. also be able to take in college and pro- leans, and William H. Capellaro and Six judges from the Chicago area will fessional football games at the Orange Michael Crivello, WISN -TV Milwaukee, look at entries in the audience- promo- Bowl, a BPA golf tournament, a deep - were award winners in the television tion field. The entries will be judged in sea fishing expedition, and sightseeing category. Lee Rashall, editorial direc- Chicago, according to Chet Campbell, trip.

76 BROADCASTING, Oct. 14, 1968 fqn ipm e í 1 t figln e e i i ng

RCA produces new type launched the first quarter of 1971 into 4.1% from 1967 to 1968 and register synchronous orbit to provide global a 3.3% increase from 1968 to 1969. color -TV tape recorder communications. Each satellite is de- Mr. Shepherd attributes the projected The RCA Commercial Electronic Sys- signed for a life of seven years, with increases to an acceptance of color TV tems Division last week announced the 6,000 equivalent voice -grade half -cir- which he says "has been adequately development of a new compact color - cuits and capable of relaying all types demonstrated. The present trends are TV tape recording system. of communications simultaneously be- towards a larger portion of the market According to A. F. Inglis, division tween two or more earth stations. being captured by smaller screen or vice president, the system's advanced The National Aeronautics and Space portable sets, many of which are a sec- design is able to remove "virtually all Administration has advised the com- ond or third color set in the house." technical imperfections" and makes pos- mission that the planned satellites are Monochrome sets are on the rebound sible the duplication of program tapes technically feasible for the service pro- this year, Mr. Shepherd says, because into the fourth generation with no sig- posed. of a "rebirth of popularity" in the nificant loss in picture quality. smaller screen portable TV sets, many The TR -60 contains a built -in wave EIA's Shepherd sees of which are battery operated. form monitor and is available in domes- tic and foreign models. It will be dem- even greater sales ahead onstrated at the National Association Some 400 electronic industry execu- IVC produces $14,800 camera of Educational Broadcasters conven- tives heard last week a rosy prediction International Video Corp., Mountain tion in Washington in November. of 1968 -69 electronic sales from Mark View, Calif., has introduced low -cost Shepherd Jr., president of the Elec- broadcast and closed- circuit color tele- Satellite construction tronic Industries Association, during vision cameras and portable video -tape EIA's annual four -day West Coast recorders, designed to operate on permission given by FCC conference in San Francisco. SECAM as well as PAL color systems. The FCC has granted an application by According to Mr. Shepherd, who is The cameras are 50 cycle versions of Communications Satellite Corp. to par- also president of Texas Instruments the IVC -100 NTSC color cameras now ticipate in construction of four new Inc., dollar volume of U. S. factory in use in broadcast and closed- circuit satellites to be owned by the Interna- sales of electronic products from 1967 applications in the U. S. They are tional Telecommunications Satellite Con- to 1968 will increase 6.8% and dollar priced from $14,800. The newly intro- sortium. Construction cost for the Intel- volume of sales from 1968 to 1969 will duced IVC-801 is a monochrome video sat IV series is estimated at $73 mil- increase 4.1 %. Mr. Shepherd further tape recorder that also records and plays lion. predicted that of those sales figures back SECAM color. The IVC -8I1 is The first of the series is to be consumer product sales would increase designed for PAL color standards.

focus0nllnance

growth and development in our diver- RCA sets new highs in 3d quarter sified global operations."

NBC earnings attain record with 10% gain Consolidated Earnings Statement Nine months ended Sept. 30 despite program pre -emptions for news 1968 1967 Products and services sold 52.288,400,000 $2,206,800,000 Record sales and earnings were achieved happenings. Cost of operations 2,090,300,000 2,027,900,000 by RCA in the third quarter and the Mr. Sarnoff noted that government Profit before first nine months of 1968, Robert W. sales in the third quarter declined by federal taxes on income 198,100,000 178,900,000 Sarnoff, president and chief executive 6% from a year ago. But he expressed Federal taxes officer of RCA, announced last week. the view that the economy has dem- on income 96,100,000 82,900,000 Net profit for Earnings in the first nine months rose onstrated its "underlying strength" in nine months 102,000,000 96,000,000 by 6% over the same period of 1967 the third quarter, and added: Net profit per share of and sales jumped by 4% over last year's "While there are obviously uncer- common stock 1.56 1.47 level. Net profit for the third quarter tainties ahead, such as a possible slow- was $1.2-million over the corresponding down in the first half of 1969, the long - Three months ended Sept, 30 quarter last year while sales for the range prospects for the economy appear 1968 1967 period increased by $5 million. bright. Within this framework of an- Products and services sold $809,400,000 $804,400,000 Mr. Sarnoff said the company's third - ticipated growth, I believe the prospects Cost of operations 734.600,000 735,400,000 quarter performance was marked by are good for RCA to wind up 1968 Profit before new all -time sales and profit records for with a seventh successive year of record federal taxes on income 74,800,000 69,000,000 NBC for the period, with sales increas- sales and profits. Federal taxes ing 10% despite the substantial cost of "In 1969 we will observe the 50th on income 36,300,000 31.700.000 Net profit pre -empting commercial programs to anniversary of RCA's founding. We are for the quarter 38,500.000 37.300.000 permit extensive coverage of political determined to make it a springboard Net profit per share of events and of other unscheduled news for another half century of productive common stock .59 .57

BROADCASTING, Oct. 14, 1968 77 The Broadcasting stock index A weekly summary of markets movement in the shares of 69 companies associated with broadcasting, compiled by Roth Gerard & Co. Total Approx. Market Shares Capitali- Stock Ex- Closing Closing Closing 1968 Out zation symbol change Oct.10 Oct. 3 Sept.26 High Low (000) (000) Broadcasting

ABC ABC . N 71'8 74% 70% 74 44 4,709 $330,200 CBS CBS N 5454 533 5334 61 44 23,665 1,269,000 Capital Cities CCB N 7754 75 73% 77 43 2,811 203,100 Corinthian CRB N 3594 34% 36% 41 23 3,384 119,700 Cox COX N 54% 563, 34 53% 65 44 2,879 153,700 Gross Telecasting GST O 3354 32 32 37 28 400 13,100 Metromedia MET N 49% 45% 47 53 34 4,862 224,300 Reeves Broadcasting RBT A 36% 39% 32% 48 10 1,825 63,600 Scripps- Howard SHB 0 31 30 28% 34 24 2,389 70,500 Sonderling SOB A 3954 39% 36% 48 24 930 37,800 Taft TFB N 40 41 42% 46 30 3,363 137,000 Wometco WOM N 31% 33% 301 33 18 3,815 121,600 Total 55,032 $2,743,600 Broadcasting with other major Interests Avco AV N 44% 46% 46% 65 37 14,075 $659,800 Bartell Media BMC A 1554 14% 14% 21 9 2,106 30,800 Boston Herald -Traveler BHT 0 65 60 64 71 48 569 34,100 Chris -Craft CCN N 36% 36% 37% 45 27 1,153 40,500 Cowles Communications CWL N 16% 15% 14% 17 13 3,625 52,600 Fuqua FQA N 3854 37 35% 45 33 3,100 88,900 Gannett O 39% 42% 43 44 23 4,736 198,900 General Tire GY N 32% 33% 30'ró 34 23 17,061 571,500 Gray Communications 0 12 12% 12% 15 9 475 5,900 LIN O 28% 30 31% 31 16 1,550 46,500 Meredith MDP N 41% 41% 40% 43 23 2,732 114,100 The Outlet Co. OTU N 28% 29 28% 34 20 1,184 32,600 Rollins ROL N 73% 76 71% 77 43 3,959 302,900 Rust Craft RUS A 45 47% 48% 52 29 779 37,800 Storer SBK N 56% 57 56% 63 36 4,188 236,600 Time Inc. TL N 101% 104 103 109 86 7,018 722,900 Total 68,310 $3,176,400 CATV Arreco ACO A 14% 1534 16% 19 8 1,200 $19,400 Entron NRN O 1154 10% 1091 11 4 607 6,100 H & B American HBA A 20% 2154 2234 24 10 2,956 65,000 Teleprompter TP A 70 6834 72 78 24 994 70,100 Vikoa VIK A 29% 34% 3634 37 13 1,364 48,400 Total 7,121 5209,000 Programing Columbia Pictures CPS N 4034 42% 3834 43 23 4,701 $185,100 Commonwealth United CUC A 19% 21% 1814 21 7 6,087 118,900 Disney DIS N 74% 76 75!-, 76 42 4.230 313,000 Filmways FWY A 36% 38% 38 39 17 961 35,800 Four Star O 8% 7% 7-i 10 5 666 4,700 Gulf & Western GW N 46'8 4694 46 66 39 11,680 535,800 MCA MCA N 51 503 5098 53 43 7,764 391,100 MGM MGM N 5298 51% 449, 52 36 5,759 301,600 Screen Gems SGE A 39 40 36% 40 23 4,048 150,800 Trans -Lux TLX A 75% 78% 79% 84 22 753 60,800 20th Century -Fox TF N 36% 38% 34% 40 25 7,035 262,900 Walter Reade 0 14% 14 13% 14 7 1,662 22,200 Warner -Seven Arts WBS A 46% 45% 449-i 46 26 3,810 168,100 Wrather Corp. O 143 14% 1334 15 4 1,760 25,500 Total 60,916 52,576,300 Service John Blair BLA O 38í 3834 37 38 20 1,080 ' 540,500 Comsat CQ N 50% 52 55 65 42 10.000 540,000 Doyle Dane Bernbach 0 33 32 2834 41 31 2,104 63,100 Foot, Cone & Belding FCB N 15 14,¡ 1434 20 13 2,157 30,700 General Artists 0 13% 14 14 26 10 610 9,200 Grey Advertising O 1514 15% 17% 20 12 1,201 19,500 MPO Videotronics MPO A 16% 6% 15% 18 11 517 8,900 Movielab MOV A 12% 12% 12% 18 13 1,404 18,600 Nielsen O 36 361 37% 40 27 5,130 192,400 Ogilvy & Mather O 18% 193 19% 21 14 1,090 21,300 Pa pert, Koenig, Lois PKL A 7 7% 634 10 5 791 5,300 Total 26,084 5949,500 Manufacturing Admiral ADL N 21 21% 215 25 17 5,110 $107,900 Ampex APX N 37 37% 34% 37 27 9,629 351,500 General Electric GE N 8834 86'1 85% 100 80 91,068 7,763,500 Magnavox MAG N 55I4 5534 5734 59 37 15,442 847,400 3M MMM N 105 1023 104% 120 81 53,793 5,554,100 Motorola MOT N 135 135% 135% 154 97 6,122 863,200 National Video NVD A 14% 13 13% 25 12 2,782 36,500 RCA RCA N 50% 51 49% 55 44 62,606 3,106,800 Reeves Industries RSC A 61i 7 7% 9 5 3,240 23,100 Westinghouse WX N 7634 76% 7754 78 60 38,064 2,926,200 Zenith Radio ZE N 57% 57 59 66 51 18,860 1,096,200 Total 306,716 $2,676,400

Grand total 524,179 $32,311,200

Standard & Poor Industrial Average 112.75 112.75 95.05

N -New York Stock Exchange Shares outstanding and capitalization as of Sept. 30 A- American Stock Exchange O.Over the counter

78 (FOCUS ON FINANCE) BROADCASTING, Oct. 14, 1968 Cable offers Columbia This announcement is neither an offer to sell nor a solicitation of an offer to buy any of these shares. sale The offer is made only by the Prospectus. 175,000 shares for NEW ISSUE Columbia Cable Systems Inc., West- port, Conn., multiple CATV owner 440,000 Shares on the West Coast, has filed a registra- tion statement with the Securities and Cox Cable Communications, Inc. Exchange Commission offering 175,000 (A subsidiary of Cox Broadcasting Corporation) shares for public sale through Hallgar- ten & Co., New York. Common Stock (Par value SI per share) The offering price is estimated at $16.50 per share maximum, which will bring to the company $2,887,500. Price S15 Per Share - Columbia has agreed to sell Hall Copies of the Prospectus may be obtained only Irons such of garten, for $125, five -year warrants to the underwriters as may lawfully offer the shares in this slate. purchase 12,500 common shares. The company owns five CATV sys- Lizard Frères & Co. tems serving Imperial Valley, Calif.; Yuma, Ariz.; Pasco -Kennewick and Blyth & Co., Inc. Drexel Harriman Ripley Incorporated Omak-Okanogan -Tonasket, all Washing- Eastman Dillon, Union Securities & Co. GloreFor¢,an,Wm.R. Stoats Inc. ton, and Pendleton -Pilot Rock, Ore. The systems had 22,950 subscribers as Goldman, Sachs & Co. Hornblower & Weeks -Hemphill, Noyes of June 30. Of the net proceeds from the sale, Kidder, Peabody & Co. Lehman Brothers Loeb, Rhoades & Co. Incorporated $300,000 will go to Columbia Televi- Merrill Lynch, Pierce, Fen ner& Smith Paine,Webber,.lackson& Curtis sion Co., a subsidiary, and $517,500 incorporated will pay off Home Life Insurance Co. Smith, Barney & Co. Stone & Webster Securities Corporation The remainder will be added to the Incorporated company's general funds and be avail- Wertheim & Co. White, Weld & Co. Dean Witter & Co. Incorporated able for new CATV construction or ex- Corporation W. E. Hutton & Co. Courts & Co. pansion of existing systems. Paribas Columbia was organized in 1962. As The Robinson- Humphrey Company, Inc. of June 30, the company had total October 4, 1968 assets of $5,323,123, of which $572,- 224 were current assets. Total current liabilities were $675,970 and long term obligations were $4,130,400. The com- pany had a total deficit of $649,121. appears us n nutter of record only. For the year ended Sept. 30, 1967, This annnunremenl it had losses of $154,448. For the 9 months ended June 30 it had losses of $79,036 on revenues of $1,351,203. David H. Strassler is chairman of the board and chief executive officer. Rob- $3,500,000 ert M. Rosencrans is president and has a five -year contract for $30,000 per year. Martin R. Flug, treasurer, owns 10.3% and directors Sidney Kriser and H & B American Corporation Joseph Moore Jr. own 10.2% and 18.5 %, respectively. This is the fourth public offering by 1, 1983 a CATV company within the last three Notes due October months. The others were Cox Cablevi- sion Corp., Television Communications Corp. and American Television and Communications Corp.

H &B offers sale of 31,547 shares Prirnte placement of tlu'se securities has been arranged by the undersigned. H & B American Corp., Beverly Hills, Calif., multiple CATV firm, has filed a registration statement with the Securi- ties and Exchange Commission seeking registration of 31,549 shares, which Loeb, Rhoades & Co. may be offered for public sale at an estimated price of $22.75 per share maximum. In keeping with an agreement with October 8, 1968 Jack Kent Cooke, the company pro-

BROADCASTING, Oct. 14, 1968 79 poses to acquire all of the outstanding Rubbers' nine -month report. General programs and animated cartoons. capital stock of Jack Kent Cooke Inc. Tire's report for the nine months ended Of the net proceeds from the sale, and Continental Cablevision Inc., group Aug. 31: the company will use $100,000 to ex- CATV owners, in exchange for 1,600,- 1968 1967 pand its selling and distribution, $50; Earnings per share $1.62 $0.85 000 shares. 000 to promote film Gross income 740.531,000 724,184,000 and entertainment An H &B stockholders meeting sched- Net Income 28.876,000 15,034,000 properties, $100,000 to expand its pro- uled for last Thursday (Oct. 10) in New duction facilities and the balance to add York has been postponed to Oct. 21. to its working capital. Share owners will be voting on the ac- Norton Simon Inc. shows Tape /Net Inc. has 400,000 shares quisitions of Cooke and Continental Ca- 1st gain outstanding, of which Stephen Krantz, blevision. quarter profit president, owns 81 %. In addition to its CATV holdings, Norton Simon Inc., Fullerton, Calif., H & B American Corp. owns KNEZ which this month completed acquisition Company reports: Lompoc, Calif., and is applicant for a of Talent Associates Ltd., reported a CP for a new UHF station at Dubuque, substantial boost in profits for the first Wometco Enterprises Inc., Miami, di- Iowa. In addition, the company is par- quarter of its current fiscal year. First versified company with broadcasting ticipating with a market research firm quarter profits for both the current interests, reported a 8.6% increase in to use CATV to develop market re- year and a comparable period last fiscal profits and an 18.7% rise in revenues search services for TV advertisers and year include results of Talent Associates for the nine months ended Sept. 7: broadcasters. Ltd. 1968 1967 William M. Jennings is chairman and For the first quarter ended Sept. 30: Earned per share $0.86 $0.88 president, G. Norman Penwell and John 1969 1968 Gross Income 45,567,335 38,403,701 R. Penwell Earned share $0.57 $0.34 Net income before propose to sell 4,389 and per Income taxes 5,791,343 5.163,022 4,117 shares, respectively, and 16 Revenues 242,000,000 219,300,000 Net Income 3.191,343 2,938,022 others propose to sell the remaining Net earnings 7,310,000 5,250,000 Average shares shares being registered. outstanding 3.717,250 3.335,985 Tape /Net Inc. offers Pacific and Southern Broadcasting Co., New York, for nine months ended RKO's AM's have strong 150,000 -share sale Sept. 30 reported a substantial increase Tape /Net Inc., New York, has filed a in revenues and pretax earnings 3.2 showing in 3d quarter registration statement with the Secu- times that of the comparable 1967 nine - rities and Exchange Commission offer- month period. The company's broad- RKO General Inc. reported revenues ing 150,000 shares for public sale cast holdings include WQXI- AM -FM -TV and earnings for six of its seven AM through A. D. Gilhart & Co., New Atlanta; KHON-TV Honolulu; WSAI -WJBI- stations reached record highs in the York. (FM) Cincinnati. third quarter ended Aug. 31, and an- The company has agreed to sell to 1968 1967 ticipated that they would show con- the Gilhart firm six-year warrants to Earned per share $0.36 $0.11 tinued a year Gross revenues 7,241,000 5,954,000 improvement for the remainder purchase shares exercisable after Net the revenue 6,010,000 4,914,000 of year through the separation and at $6 a share. Net income before federal expansion of its FM operations. The The company is engaged in the pro- Income taxes 880,000 277,000 prognosis was made in General Tire and duction and distribution of television Net income 577,000 182,000

fatesifoltunes

Broadcast New York, joins Sullivan, Stauffer, Col- H-R Television, Chicago, joins WKBO -Tv advertising well & Bayles there as VP and manage- Cambridge- Boston as sales manager. Gilbert L. Dannehower, VP and senior ment supervisor. George M. Rogers Jr., director of busi- management officer, McCann -Erickson. Lawrence J. Zeman, account executive, ness affairs and TV account supervisor, BBDO New York, elected VP. Richard Thomas, art director, Cunning- ham & Walsh, New York, elected VP. fhan a decade of//Conafrucfive Service Robert Stoller, art director, Gumbinner- North Co., New York, named VP. Morris I. Scherzer, with L. W. Froh- to i7,roadeadfers and the O.roadeaet`ing induefry lich and Co., New York, joins Sudler and Hennessey Inc. there as VP and account supervisor. HOWA i', D E. STARK Howard M. Kamin, director of media analysis and assistant media director, Grey Advertising Inc., New York, Brokers-Consultante elected 'VP. Joseph M. Murray, assist- ant media director and group head, and Thomas F. Roche, head of produc- 50 EAST 5STH STREET NEW YORK N. Y. (ZIZI 355-0405 tion and control, also elected VP's. Norman F. Best, manager, Campbell - Mithun. Los Angeles, joins Grey's Bev-

80 BROADCASTING, Oct. 14, 1968 Nobody makes

"band-aids:' (Not even Johnson &Johnson.)

BAND-AID sheer strips

Lots of people make adhesive bandages. So, everyone puts a brand name on his product. BAND-AID is the brand name for the adhesive bandages Johnson & Johnson makes.That's why,when you mean ourbandages, please say BAND -AID Brand Adhesive Bandages. Because nobody makes "band -a ids," not even Johnson & Johnson.

BROADCASTING, Oct. 14, 1968 81 erly Hills, Calif. office, as VP and ac- account supervisor, Post-Keyes -Gard- sales manager. count supervisor. ner, Chicago, joins North Advertising Frank H. Oxarart, local sales manager, Stanley Paul, art director, Buchen Ad- Inc., there in same capacity. KPWB Los Angeles, joins KYW Philadel- vertising Inc., Chicago, joins Bozell & Herb Yager, account supervisor, Car- phia, as general sales manager. Both Jacobs Inc., that city, as VP and art son /Roberts /Inc., Los Angeles, named are Westinghouse stations. Chuck Heis- director. VP and account management supervi- er, account executive, Radio Advertis- sor. He is succeeded by John H. Ger- ing Representatives Inc., New York, re- lach, associate partner, Jack Tinker & joins KYW as sales manager. Partners, Los Angeles. B. F. Mann, food sales manager, WAYS Wendell Eastling, media director, Car- Charlotte, N. C., appointed to newly son /Roberts /Inc., Los Angeles, named created position of regional sales man- VP, operations. Len Pearlstein, associ- ager. ate media director, succeeds Mr. East - Tim Barnett, with wPtx(Tv) New York, ling. appointed national sales research su- Eugene Azzam, art director, W. B. pervisor. Doner & Co., Detroit, named executive Cecil M. Sansbury, executive VP and art director. general manager, WHP- AM -FM -TV Har- Mr. Bracken Mr. Makrianes John H. Schaper, media buyer, Gard- risburg, Pa., and president, Canterbury Joseph R. Bracken Jr. and James K. ner Advertising Co., St. Louis, joins Cablevision, Columbus, Ohio, joins Makrianes Jr., VP's and management KMOX-TV there as national sales service Barcroft Advertising Agency Inc., Co- supervisors, Young & Rubicam, New manager. lumbus, as minority owner and execu- York, named senior VP's. Ralph Becker, with Metro TV Sales, tive VP. Charles Way, regional sales representa- San Francisco, joins KNEW -TV there as Granger Tripp, tive, WGHP -TV High Point- Greensboro- sales manager. VP and creative Winston -Salem, N. C., appointed to Don Kennedy, production manager, supervisor, J. newly created position of assistant gen- WSPA -TV Spartanburg, S. C., appointed Walter Thomp- eral sales manager. director of sales development. Bill son, New York, Cecil M. Hunt, account manager, Coop- Bailie, studio manager, succeeds Mr. elected senior VP. er, Strock & Scannell, Inc., Milwaukee, Kennedy. Robert H. Hunt- named VP. Bob Foster, account executive, WTVN- ington Jr., ac- William G. Pendill, formerly VP and TV Columbus, Ohio, appointed local count manager, Compton Adver- tising Inc., New Mr. Tripp York, named VP and account man- agement supervisor. NEW HOUSTON FEARLESS COLOR- Kenneth Cowan, director of creative services and sales development for MASTER IS USED BY MORE TV WOR -TV New York, and director of sta- tion services for parent RKO General STATIONS -OVER 60 RIGHT NOW- Broadcasting, has resigned to pursue THAN ANY OTHER COLOR FILM personal business interests. Arnie Kuvent, promotion manager, PROCESSOR. WGAN -TV Portland, Me., named sales Easy to operate; one man can do it. Durable stainless steel construc- promotion and advertising manager, tion means longer life, less down time. Unique modular construction Guy Gannett Broadcasting Services, li- permits easy conversion to any new process or requirements. censee of WGAN -TV. Media _r.mitt }x..H ..- 1 1i David A. Grimm, eastern sales man- ager, ABC Radio, New York, appointed director of station relations. Gino A. Conte, manager, production services, West Coast, NBC -TV, named director, production services, West Coast. Maurice J. Corwin, manager, ßr4 i broadcast facilities and operations, West t Coast, appointed director, broadcast facilities and operations. George Habib, manager, unit managers, West Coast, named director, unit managers. John R. Kennedy, manager, technical opera- tions, West Coast, named director. tech- HOUSTON FEARLESS nical operations, West Coast. ' CORPORATION H. Lawrence Cooper, director of pro- I 11801 West Olympic Boulevard, Los Angeles, California 90064 (213) 272 .4331 graming, U. S. Communications Corp., Philadelphia, joins WKBS -TV Burlington, N. J.-Philadelphia as special assistant

82 (FATES & FORTUNES) BROADCASTING, Oct. 14, 1968 to general manager. Creative Services, Hollywood, joins engineer. Carl Wagner, general sales manager, KFWB Los Angeles, as advertising and Arnold M. Durham, administrator for WTVN Columbus, Ohio, joins WBRC sales promotion manager. product information, RCA, electronic Birmingham, Ala., as general manager. Fred Bergendorff, publicity manager, components division, Harrison, N. J., Both are Taft stations. KOGO- AM -FM -TV San Diego, joins KABC- appointed manager, news and informa- AM-FM Los Angeles, as director of ad- tion. Programing vertising, promotion and publicity. International Richard C. Thrall Jr., program direc- tor, wtwc(Tv) Columbus, Ohio, be- Equipment & engineering Jerry Madden, comes manager- corporate TV program- general manager, Daniel J. Yomine, director of staff man- NBC Sports, New ing for parent Avco Broadcasting Corp., ufacturing operations, Ampex Corp., Cincinnati. York, appointed Redwood City, Calif., elected VP. director, color C. D. Zimmerman, program director, Patrick Cocchiaraley, head of Copat planning and op- wtwT(Tv) Cincinnati, joins WKBG -Tv Associates, Cherry Hill, N. J., joins erations, inter- Cambridge- Boston, as program manag- Jerrold Electronics Corp., distributor national depart- er. sales division, Philadelphia, as national ment, NBC. Jerry A. Hellard, sales manager. Bert Wolf, sales manag- William J. Wil- promotion direc- er, southeastern region, named to newly son, superintend- tor, WDAF -TV created position of sales manager, east- Mr. Madden ent, radio regula- Kansas City, Mo., ern region. tions engineering, appointed opera- Richard G. Ellis, technical director, Postmaster-General department, Otta- tions manager. KYW -TV Philadelphia, appointed chief wa, appointed chief, radio regulations. George Burns, program director WSAI Cincinnati, appointed assist- ant general man- ager and program director. Harry Joseph, station manager, KUNM- (FM) Albuquerque, N. M., joins WRvR(FM) New York, as program di- rector. News Dan Bloom, Saigon bureau manager, CBS News, named European news pro- ducer, London, succeeding Peter Her- ford, who becomes associate producer, CBS Evening News with Walter Cron - kite. David Miller, national assignment editor, New York, named to Saigon post. Lee Townsend, night news manager, succeeds Mr. Miller, and Desmond Smith, producer for ABC News, suc- ceeds Mr. Townsend. Sunlight ... warm soft grass ... a beloved pet ... what more Tom Franklin, newsman. KFI Los An- could a little girl ask? It's possible to forget, during these blissful geles, named news director. moments, that she can't run freely like other children and that Arthur G. Keeney Jr., news director, it's already hard to hold on to the lively kitten whose muscles WKRG-FM -TV Mobile, Ala., joins WEEI are so much stronger than her own. Boston, as executive news editor /pro- ducer. What is weakening and twisting her frail body is a degenera- C. Audran Willis, news director, WYFE tive disease of the peripheral nerves known as peroneal muscu- Rockford, Ill., joins KRNO San Bernar- lar atrophy -one of the many progressive disorders of the motor dino, Calif., in same capacity. unit which, like muscular dystrophy, have not yet yielded their secrets to medical science. Promotion Funds are needed massive research Eugene Swerdloff, sales development for the which will, one manager. Screen Gems, New York, day, eliminate these tragically crippling conditions. Will you joins Peters, Griffin, Woodward, that help? Please send your contribution to: city, as promotion executive, creative services department. MUSCULAR DYSTROPHY ASSOCIATIONS OF AMERICA Elliott Fouts, sales manager, KFRE Fresno, Calif., named promotion man- 1790 Broadway, New York, N.Y. 10019 ager, KF RE-AM-FM-TV. George Goldman, writer, Chuck Blore

BROADCASTING, Oct. 14, 1968 83 foñlielPecord

a rulemaking and Asheville. N. C. (Florida -Georgia Tele- leans -Request institution of As compiled by BROADCASTING, Oct. 2 New proceeding looking toward amending table vision Co., Community First Corp., New Orleans through Oct. 9 and based on filings, Horizons Telecasting Co., Florida Gateway of television assignments to Television Co., Wometco Enterprises Inc., and at conclusion of rulemaking proceeding authorizations and other FCC actions. Wometco Skyway Broadcasting Co.), TV to issue orders of modification to petitioners proceeding, granted motion by Wometco specifying operation of WYES -TV on ch. 12 Abbreviations: Ann. -announced. ant. -an- Enterprises Inc. and Wometco Skyway and WVUE(TV) on ch. 8. tenna. aur.- aural. CATV-community an- Broadcasting Co. and extended time to Oct. KVII -TV Amarillo, Tex. -Requests institu- tenna television. CH- critical hours. CP- 21 in which to file responsive pleading to tion of a rulemaking proceeding to desig- construction permit. D-day. DA- direction- answers and objections of Antwin Theaters nate triangular area northwest of Amarillo, al antenna. ERP- effective radiated power. Inc. to written interrogatories (Docs. 10834. Tex. as ant. farm for towers in excess of kc-kilocycles. kw- kilowatts. LS -local sun- 17582-4, 18185 -6). Action Oct. 3. ft. above set. mc-megacycles. mod. -modification. N 1,000 ground. -night. PSA-presunrise service authority. Hearing Examiner Chester F. Naumowicz Jr. in Yakima, Wash. (Sunset Broadcasting Call letter applications SCA- subsidiary communications authoriza- Inc., tion. SH-specified hours. SSA -special serv- Corp., Apple Valley Broadcasting KRAK -TV, Hercules Broadcasting Co., ice authorization. special temporary Northwest Television & Broadcasting Co. Calif. Requests KRAta(TV) STA- (a joint venture)), TV proceeding, on in- Sacramento, authorization. trans.- transmitter. UHF -ul- Bureau ex- WECO -TV U. S. Communications Corp. of tra high frequency. U- unlimited hours. formal request by Broadcast Requests WTVP VHF -very high frequency. vis. visual. w- tended date for filing reply comments to Pittsburgh, Pittsburgh. watts. .-educational. Oct. 9 (Docs. 16924-6). Action Oct. 1. (TV). Hearing Examiner Herbert Sharfman in Orlando, Fla. (Orange Nine Inc., Mid-Flori- New TV stations da Television Corp.. Central Nine Corp., New AM stations Florida Heartland Television Inc., Comint Final action Corp. and TV 9 Inc.), TV proceeding, grant- Application ed petition by Mid -Florida for leave to Efrain Archilla-Roig. Flint, Mich. -Flint Television Corp. Broad- to show resignation of Yabucoa, P. R.- amend application Seeks 1300 kc. 5 kw. P. O. address: Box cast Bureau granted UHF ch. 66 (782 -788 Ray Ruester as vice president in charge of Manati, con- mc) ; ERP 31.1 kw vis., 3.31 kw aur. Ant. news and special events (Does. 11081, 11083, $51,589.86; first-yearteopeat- terrain 390 ft.: ant. Oct. 7. struction cost $515898601 height above average 17339, 17341 -2, 17344). Action ing cost $55,000: revenue. $65,000. Princi- height above ground 444 ft. P. O. address: Rulemaking actions pals: Efrain Archilla-Roig, sole owner. Mr. 190 North State Street, Chicago. Estimated has law practice, 50% and 33%% in- construction cost $312,242.63; first -year op- Roig companies erating cost $225,000: revenue $225,000. FCC dismissed petition by Apple Valley terest in two land development Broadcasting Inc. for partial reconsideration and has 55.4% interest in WMNT Manati, Geographic coordinates 43 03, 45" north for new FM sta- lat.: 83 37, 30,, west long. Type trans. of order which designated for hearing three P. R. and in application RCA TTU -2A. Type ant. RCA TFU-30J. applications to operate on Yakima, Wash. tion at that city. Ann. Sept. 30. Legal counsel McKenna & Wilkinson, Wash- ch. 35. Action Oct. 9. actions ington; director of engineering Alfred J. FCC denied rulemaking petition by Joaquin Other Petzke, Rockford, 111. Principals: H & E Baez Jr. to reassign ch. 13 from Fajardo Review board in Elmhurst. Ill.. AM broad- Balaban Corp., Elmer Balaban, president to Mayaguez, P. R. Action Oct. 2. cast proceeding. Docs. 16965 -66, granted and Harold Froelich, vice president. Mr. petition for extension of time filed Oct. 4 Froelich is general manager and 10% stock- by Du Page County Broadcasting Inc., ex- holder of WTVO(TV) Rockford, Ill., and Existing TV stations tended to Oct. 23 time within which to file has interest in WFLD -TV Chicago and replies to exceptions to initial decision. WMTI Canton, Ohio. H & E Balaban Corp. Final action Action Oct. 8. has current interests in WTVO(TV), WICS Y., AM (TV), and WICD(TV) Springfield -Cham- Provo, Broadcast Bureau Review board in Warwick. N. KBYU -TV Utah- broadcast proceeding, Docs. 18274 -77. grant- paign -Decatur, all Illinois, and WHNB -TV granted license. Action Oct. 2. of time filed Oct. New Britain, Conn. Action Oct. 2. ed petition for extension Other action 1 by Warwick Broadcasting Corp., extended Other action to Oct. 16 time within which to file reply FCC, answering complaint by Socialist to opposition to petition to enlarge issues Review board in Anaheim, Calif., TV broad- Workers 1968 National Campaign Committee filed by Everette Broadcasting Co. Sept. 23. cast proceeding, Docs. 18295- 18300, granted asking for equal time to interview with Action Oct. 3. petition for extension of time filed Oct. 1 presidential candidate George Wallace on Review board in Warwick. N. Y., AM by Broadcast Bureau, extended to Oct. 17 WNDT -TV New York, concluded that in- 18274 -77, grant- time within which to file responsive plead- terview was exempt from equal opportuni- broadcast proceeding, Docs. ings ed motion for extension of time filed Oct. 4 to petitions to enlarge issues filed by ties requirement of Sec. 315 of Communica- by Blue Ribbon Broadcasting Co.. extended Golden Orange Broadcasting Co. Action tions Act. Action Oct. 2. file respon- Oct. 3. to Oct. 18 time within which to Action on motion sive pleadings to petition to enlarge issues Actions on motions filed by Taconic Broadcasters. Action Oct. 7. Chief Hearing Examiner James D. Cun- In Pa., AM broad- Hearing Examiner Isadore A. Honig in ningham in Boston (Integrated Communica- Review board Sunbury. Brampton, Mich. (WFRV Inc.). TV pro- tions Systems Inc. of Massachusetts [WREP cast proceeding. Docs. 18291-93, granted ceeding, petition for extension of time filed Sept. 30 granted motion by WFRV Inc. and (TV]), TV proceeding, designated Hearing by Broadcast Bureau, extended time for further postponed prehearing conference Examiner Basil P. Cooper to serve as pre- to from Oct. 15 to Nov. 15, siding officer, scheduled confer- filing responsive pleadings to petition and further post- prehearing enlarge Issues to date 10 days after board's poned hearing now under indefinite post- ence for Nov. 21 and hearing for Dec. 23. of to date to be set (Docs. 18338 -9). Action Oct. 2. action on joint petition for approval ponement at prehearing agreement. Action Oct. 4. conference (Doc. 18221). Action Oct. 8. Rulemaking petitions Hearing Examiner Forest L. McClenning Review board in Sunbury. Pa.. AM broad- cast proceeding, Docs. 18291 -93, dismissed in Jacksonville and Miami, both Florida, WYES-TV and WVUE(TV), both New Or- as moot petition for extension of time filed Oct. 3 by Sunbury Broadcasting Corp. Ac- tion Oct. 7. FCC waived rule section 1.569(b)(2)(i) and accepted for filing applications by TV Cable of Waynesboro Inc., Waynesboro, Pa., for new daytime AM station on 1130 kc, 1 kw- EDWIN TORNBERG DA: and WASP Brownsville, Pa., to change from 1 kw-D to 5 kw, 1 kw -CH, DA -D. Actions Oct. 2. & COMPANY, INC. Actions on motions Hearing Examiner Thomas H. Donahue in Sumiton and Cullman, both Alabama (Sumi- ton Broadcasting Co. and Cullman Music Broadcasting Co.), AM proceeding, on ex- Negotiators For The Purchase And Sale Of aminer's own motion scheduled further pre - hearing conference for Oct. 9 (Docs. 18204- Radio And TV Stations CATV 5). Action Oct. 7. Appraisers Financial Advisors Hearing Examiner Isadore A. Honig In Warwick and Walden, both New York, and Pittsfield, Mass. (Warwick Broadcasting New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 Corp., Everette Broadcasting Co., Blue Rib- Broadcast- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5-3164 bon Broadcasting Inc., Taconic ers), AM proceeding, granted petition by Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 Everette Broadcasting Co. for leave to amend application to show temporary em- ployment of Mr. Clesie Everette, a principal. Amendment is accepted without relieving

84 BROADCASTING, Oct. 14, 1968 petitioner of onus of its failure to tender reau granted license covering change in subject amendment within 30 -day period frequency from 1300 ke, 1 kw -D to 1520 kc, prescribed by rule 1.65 (Doc. 18274 -7). Ac- 1 kw-D. Action Oct. 2. tion Oct. 4. KRPL Moscow, Idaho - Broadcast Bureau COMPARE... Hearing Examiner Isadore A. Honig In granted license covering use of former main Henrietta, Genesco and Warsaw, all New trans. as alternate -main nighttime trans., York (What The Bible Says Inc., Oxbow and auxiliary daytime trans. ; remote con- Broadcasting Corp. and John B. Weeks), trol permitted. Action Oct. 2. YOU'LL BUY AM proceeding, denied the Broadcast Bu- KLEO Wichita, Kan. -Broadcast Bureau reau's motion to strike, etc. and accepted to completion reply findings and conclusions of What The date tto Feb. 23. 1969. Action Oct. Bible Says Inc. (Does. 17571-3). Action Oct. 4. KOLM Rochester. Minn.-Broadcast Bu- a CCA reau granted license covering use of former Hearing Examiner Isadore A. Honig In main trans. Action Oct. 2. Warwick and Walden, both New York, and Pittsfield, Mass. (Warwick Broadcasting KUKU Willow Springs, Mo.- Broadcast Corp., Everette Broadcasting Co., Blue Rib- Bureau granted license covering installation FM Circularly bon Broadcasting Inc., Taconic Broadcast- of new auxiliary trans. Action Oct. 2. ers), AM proceeding, on examiner's own KDEF Albuquerque, N. M.- Broadcast Bu- motion rescheduled prehearing conference reau granted license covering use of former for Oct. 10 (Does. 18274-7). Action Sept. 27. main trans. for auxiliary purposes only. Polarized Antenna Acting Chief Hearing Examiner Jay A. Action Oct. 2. Kyle In Hartsville and Florence, both South WKYK Burnsville, N. C.- Broadcast Bu- Carolina (Community Broadcasting Co. of reau granted license covering changes. Ac- Hartsville and Eastern Carolina Broadcast- tion Oct. 2. ers Inc.), AM continued to date proceeding, WTNS Coshocton, Ohio- Broadcast Bu- to be specified by subsequent order hearing comple- scheduled for Oct. 14 (Dots. 18198 -9). Action reau granted mod. of CPs to extend Oct. 7. tion dates for main and alternate main trans. to March 22, 1969. Action Oct. 3. Hearing Examiner Jay A. Kyle In Bellaire, Bureau Tex. (T. J. Shriner), AM proceeding, on KKEY Portland, Ore.-Broadcast examiner's own motion scheduled further comple hearing conference for Oct. 17 (Doc. 17635). Bon date todNov. 22. Act ion Oct. 3 Action Oct. 8. WLLL Lynchburg. Va.- Broadcast Bu- Hearing Examiner Chester F. Naumowlez, reau granted mod. of CP to extend comple- Jr. in Springfield, Mo. and Ozark, Ark. tion date to Nov. 4. Action Oct. 3. (Babcom Inc. and Giant Broadcasting Co.). WOSH Oshkosh, Wis.- Broadcast Bureau AM proceeding, denied motion by Babcom granted license covering changes. Action Inc. to dismiss and petition by Giant Broad- Oct. 2. casting Co. to permit exchange of engineer- ing exhibits; dismissed move to strike mo- tion to permit exchange of engineering ex- Other actions hibits filed by Babcom Inc.; granted motion FCC in response to request from KSEE by Babcom Inc. to cancel rebuttal exchange Santa Marla. Calif., stated a licensee may date and continue hearing; ordered record maintain policy under which agency com- closed; and set Oct. 21 as date for filing pro- missions are not paid for political adver- Posed findings of facts (Does. 17921, 17923). tising placed by advertising agency If it Action Sept. 27. applies same policy to local commercial ad- Hearing Examiner Chester F. Naumowlez, vertising. Ann. Oct. 8. Jr. in Kettering, Ohio (Kittyhawk Broad- FCC waived rule section 1.569(b)(2)(I) casting Corp.) et al.. AM proceeding, grant- and accepted for filing application of WSNE ed petition by Gem City Broadcasting Corp. Cumming, Ga. to change from 1410 Ice, 1 for leave to amend application to reflect kw-DA -D to 1170 kc, 1 kw -D. Action Oct. 2. re- evaluation of engineering calculations based on physical FCC denied petition for reconsideration proposal (Dots. 17243 -7, by WQTE Monroe. Mich. of order denying 17429-50). Action Sept. 30. rule waiver to permit nighttime operation. Hearing Examiner Chester F. Naumowiez, Action Oct. 2. Jr. in Kettering, Ohio (Kittyhawk Broad- casting Corp.) et al., AM proceeding, grant- ed request by Gem City Broadcasting Co. Actions on motions and Bloomington Broadcasting Co. for post- Chief Hearing Examiner James D. Cun- ponement of filing of corrections to tran- ningham in Henderson. Nev., (1400 Corp. script and ordered that corrections to entire [KBMI . Joseph Julian Marandola), AM transcript be filed within 10 days of notice proceeding, amended action to provide that of certification of transcript of reopened hearing shall be held in Henderson, Nev. in CCA1 TYPE 6810 record; denied request by Kittyhawk Broad - lieu of Washington, and dismissed petition catsing Corp. for further evidence (Does. by Broadcast Bureau for change of hearing 17243-7, 17249 -50). Action Oct. 4. site (Dots. 16813-4). Action Oct. 4. Call applications Hearing Examiner David I. Kraushaar in letter Camden. N. J. (City of Camden. assignor, Circuit Broadcasting Co., Hattiesburg, and McLendon Corp., assignee), for assign- Miss. Requests WORV. ment of license of WCAM. rescheduled hear- ing for Oct. 30 (Doc. 18303). Action Sept. E. C. Stangland, Sioux Falls, S. D. Re- quests KCHF. 30. Only CCA offers a choice be- Hearing Examiner Herbert Sharfman in Designated for hearing Milton, Fla. (Milton Broadcasting Co.), re- tween a medium power (Type newal of license of WEBY, on unopposed 6811) or high power antenna FCC designated for hearing mutually ex- request of Milton Broadcasting Co. sched- clusive application of Jackson Missouri uled further prehearing conference for Oct. (Type 6810) . Thus broad- Broadcasting Co. for new daytime AM sta- 4 (Doc. 17613). Action Oct. 3. tion at Jackson, Mo. on 1170 kc with 250 casters can economically select w -D; and of WLBH Mattoon, RI. to change Hearing Examiner Herbert Sharfman in the best combination for their daytime power from 250 w to 5 kw -DA. Milton. Fla. (Milton Broadcasting Co.), Actions Oct. 9. proceeding on renewal of license of WEBY, situation. Both antennas are issued statement and order after further prehearing conference and denied appli- rugged, broadband, and have cant's oral motion for continuance of Oct. excellent electrical properties. Existing AM stations 28 hearing; permitted applicant to take de- positions proposed in notice of taking de- They're presently in service in Applications positions filed Sept. 26 on terms set forth in transcript and issued under rule 1.313 all environments with WYSE Inverness, Fla. -Seeks CP to change Action Oct. 7. hours of operation from unlimited to day- protective order (Doc. 17613). exceptional results. time: make changes in ant. system. Ann. Fines Contact CCA and Oct. 7. we'll provide you with KZIA Albuquerque, N. M. -Seeks CP to FCC notified WRSJ Bayamon, P. R. of 1 -D 1580 apparent liability for forfeiture of $1,500 for technical a change from 1580 kc, kw to kc, 73.55 data and 10 kw-D; change type trans. Ann. Oct. 4. rule violations including Secs. 1.89. and 73.79 of rules. WRSJ has 30 days to list of users. Final actions request reduction or remission or pay for- feiture. Action Oct. 2. KAFF Flagstaff, Ariz.- Broadcast Bureau FCC notified WWRS St. Albans, Vt. of granted license covering changes, specify apparent liability for forfeiture of $500 for CCA Electronics Corp. type trans. Action Oct. 2. rule violations, Including Sec. 73.57(a) in was not maintained within pre- 716 Jersey Avenue KCUB Tucson, Ariz. - Broadcast Bureau that power CCA Gloucester City, N. J. 08030 granted application for remote control. Ac- scribed limits on at least seven occasions. Telephone. (609) 456 -1716 tion Oct. 3. Action Oct. 2. KMFB Mendocino, Calif.-Broadcast Bu- FCC notified WQVA Quantico, Va. of 85 BROADCASTING, Oct. 14, 1968 WRLJ(FM) Jacksonville, Fla.-Broadcast apparent liability for forfeiture of $500 for on July 22. Action Oct. 4. and extended rule violations including Secs. 73.93(e). Bureau granted mod. of CP Review board in Albany, N. Y.. FM broad- time to March 18, 1969. Action Sept. 30. 73.47(a, b) and 73.114 of rules. WQVA has 30 cast proceeding, Does. 18210 -12, granted to days to request reduction or remission or extent indicated and denied in all other WCON -FM Cornelia, Ga.- Broadcast Bu- pay forfeiture. Action Oct. 2. respects petition to enlarge issues filed by reau granted application for remote control. Action Sept. 27. applications WPOW .Inc. on July 22. Action Oct. 4. Call letter FCC denied application of Dr. O. C. Car- WTIM -FM Taylorville, Ill.-Broadcast Bu- WBRY, Lowell W. Paxson, Waterbury, ter, Paul Fuqua and Dr. Robert D. Ingram reau granted mod. of CP to extend time to Conn. Requests WTBY. db /as Breckinridge Broadcasting Co. for Dec. 1. Action Sept. 30. board action turning down WAPO, Turner Advertising Co., Chat- review of review KTWN(FM) Anoka, Minn.- Broadcast Bu- tanooga. Requests WGOW. petition to include misrepresentation issue reau granted application for remote control. against J. C. Blancett tr /as Blancett Broad- Action Sept. 30. casting Co. Both parties are applicants in Call letter actions comparative for new FM stations WPAT -FM Paterson, N. J.- Broadcast Bu- proceeding to extend time to WHHT, Allen Broadcasting Co., Luce - at Hardinsburg, Ky. (Does. 17856-7). Action reau granted mod. of CP dale, Miss. Granted WRBE. Oct. 2. Nov. 15. Action Sept. 30. WOHP, WOHP Inc., Bellfontaine, Ohio. WPAB -FM Ponce, P. R.- Broadcast Bu- Granted WTOO. Actions on motions reau granted mod. of CP to extend time to Dec. 22. Action Sept. 30. WDMS, Rulon Maynard Corp., Lynch- Chief Hearing Examiner James D. Cun- burg, Va. Granted WLGM. ningham in Fresno, Calif. (Radio KYNO WRPC(FM) San German, P. A.- Broadcast Inc.. International Radio Inc.). FM pro- Bureau granted application for remote con- ceeding, granted motion by Radio KYNO trol; condition. Action Oct. 3. New FM stations Inc., continued certain procedural dates, WTCV(FM) Memphis- Broadcast Bureau and continued hearing from Oct. 28 to Jan. granted mod. of CP to extend time to Jan. Applications 28, 1969 (Dots. 18202-3). Action Oct. 4. 1, 1969. Action Sept. 30. Chief Hearing Examiner James D. Cun- KTSA -FM San Antonio, Tex.- Broadcast Pocahontas, Ark.- Adrian L. White Inc. ningham in Reno (Brian E. Cobb), FM pro- Bureau granted mod. of CP to change ant. - Seeks 103.9 mc, ch. 280A, 3 kw. Ant. height ceeding, rescheduled hearing from Oct. 16 trans. location to Tower of the Americas, above average terrain 147 ft. P. O. address: to Oct. 23 (Doc. 18135). Action Oct. 2. Antonio: Box 508, Pocahontas. Ark. 72455. Estimated San change type trans.; make construction cost $15,927.33; first -year op- Hearing Examiner Thomas H. Donahue in changes in ant. system, increase height to erating cost $7.000: revenue $10,000. Prin- Pleasantville, N. J. (WMID Inc.), FM pro- 660 ft., ERP 100 kw hor. 64 kw ver.: re- cipal: Adrian L. White, sole owner. Mr. ceeding, Issued notice of ruling denying mote control permitted. Action Oct. 2. White owns KPOC Pocahontas, Ark. Ann. petition fled by WMID Inc. for leave to Oct. 3. amend. WMID had sought to make changes Action on motion in survey and programing data in applica- Tulare, Calif. -Clyde B. Love, W. R. Pat- tion (Doc. 18005). Action Oct. 7. Hearing Examiner Forest L. McClenning In ton and Elbert H. Dean db /as Mineral King San Antonio, Tex. (Bexar Broadcasting Co., Broadcasters. Seek 106.7 mc, ch. 294. .870 Hearing Examiner Jay A. Kyle In Lon- Turner Broadcasting Corp. [KBUC -FM], FM kw. Ant. height above average terrain don, Ky. (H. & C. Broadcasting Co., Lon- proceeding, set certain procedural dates. and 2,530 ft. P. O. address: c/o Elbert H. Dean. don Broadcasting Co.). FM proceeding, continued hearing from Oct. 31 to Dec. 10. Box 5176, Fresno, Calif. 93755. Estimated upon request by H. & C. Broadcasting Co., (Does. 18238 -9). Action Oct. 3. construction cost $6.000; first -year operating scheduled prehearing conference for Oct. cost $34,000; revenue $30,000. Principals: 11; cancelled hearing scheduled for Oct. 21 Rulemaking actions Clyde B. Love, William Robert Patton and (Does. 18200-1). Action Oct. 3. Elbert H. Dean (each 3335 %). Mr. Love Hearing Examiner Herbert Sharfman in FCC In FM rulemaking proceeding in Doc. owns 3335% of finance company, 50% of Flora and Salem. both Illinois (Flora Broad- 17969, amended Sec. 73.203(b) of rules, ef- fective 4, . music service and 50% of Automatic Re- casting Corp, Doyle Ray Flurry, Salem June 1968. Rule provides conditions tailers of America. Mr. Patton owns 50% Broadcasting Co.), FM proceeding, set cer- under which FM channels listed in FM table of vending equipment company, 50% of one tain of assignments become available to unlisted procedural dates. rescheduled hearing communities. A vending company and 51% of another. Mr. from Oct. 30 to Dec. 2 (Does. 18288 -90). community not listed in Dean has 50% interest in real estate holding Action Oct. 3. table may obtain only one channel under company, 33%% interest in background amended rule and only one channel may be music company and with wife is sole owner removed from community listed in table. of KXQR -FM Fresno, Calif. He also has Rulemaking actions Amendment also tightened the former 25- 50% interest in two applications for new FCC amended mile limit to 10 and 15 miles as distances AM FM table of assignments, within which FM channels stations at Clovis and Morro Bay, both Sec. 73.202 of rules to assign ch. 292A to may be assigned California. Ann. Oct. 2. Lancaster, from listed to unlisted neighboring commu- Calif. Report and order assign- nities. The 10 -mile limit applies Rushville, Ind. -Rush County Broadcast- ing channel becomes effective Nov. 18 and to class A ing terminates rulemaking proceeding (Dots. channels and the 15 miles to class B and Co. Seeks 94.3 mc, ch. 232A, 3 kw. Ant. C. Following is list of community listed in height above average terrain 300 ft. P. O. 18127). Action Oct. 9. address: table of assignment, unlisted community c/o Gene H. Kinman, R.A. 3, FCC amended FM table of assignments authorized and call letters and channel as- Rushville, Ind. 46173. Estimated construc- in Sec. 73.202(b) of rules to signed to unlisted tion cost $71,971; substitute ch. community: Opelika, Ala. first -year operating cost 252A for ch. 244A at Lynchburg, Va. (not -West Point, Ga., WCJM(FM), ch. 265A; $29,000; revenue $50,000. Principals: Gene affecting existing assignments Conway, H. Kinman, Dudley of chs. 261A Ark.- Jacksonville, Ark., KGMR- president, Curtis, vice and 269A) and delete ch. 252A from Lexing- FM, ch. . 262: Fairfield, Calif.-Vacaville, president (each 6% %), Richard Waggoner, ton, Va. Action Oct. 2. Calif., KVFS(FM), ch, secretary (3% 237A: Fort Bragg,. %) et al. Mr. Kinman is part- Calif.- Mendocino, Calif., KMFB -FM, ner in pharmacy, Mr. Curtis is owner of 224A:. Hayward, eh. furniture company and Waggoner Call letter applications Calif.- Livermore, Calif.,. Mr. has KTUX(FM); ch. 269A; Tahoe Valley, Calif. interest in another furniture company. Ann. Mena Broadcasting Co., Mena, Ark. Oct. 3. Re- -South Lake Tahoe. Calif., KTHO -FM, ch. quests KENA -FM. 276A: Turlock, Calif.- Patterson, Calif., Edgar Kitchen, Catlettsburg, Ky. -Seeks St. John's University Broadcasting Inc., KOSO(FM), ch. 226; Littleton, Colo. -Lake- amendment to application, which requests Moorhead, Minn. Requests KCCM -FM. wood, Colo., KLAK(FM), ch. 298; Darien, CP for new FM station, to change appli- Conn. -Norwalk, Conn., WDRN(FM), ch. cant to Edgar Kitchen and Hal Murphy School District of the City of Omaha, 240A: Hartford -Meriden, Conn. -Meriden, db /as K & M Broadcasting Co. Ann. Oct. Omaha. Requests KIOS -FM. Conn., WBMI(FM), ch. 239; 8. Fla. Eau Caille,. Horseheads, N. Y.- Chemung County Ra- Southern Oregon College, Ashland, Ore. -Palm Bay, Fla., WPBA -FM, ch. 296A dio Inc. Seeks 100.9 me. ch 265A, 3 kw. Requests KSOR(FM). 272A: Sanford, u Fla.- ( Ant. height above average terrain minus Erskine College, Due West, S. C. Re- Fla., a 104 ft. P. O. address: c/o Manuel N. Pano- quests WARP(FM). FM, ch. 237A: Atlanta - Decatur, Ga., Sian, Hanover House, Hanover WAVO-FM, ch. 235; Cartersville, Ga.-Can- Square, Vermont New York Broadcasters, ton, Ga., WCHK -FM, ch. Horseheads, N. Y. 14845. Estimated con- Bur- 288A: Covington, . struction cost $17,286; first-year operating lington, Vt. Requests WVNY(FM). Ga.-Jackson, Ga., WJGA -FM, ch. 221A: cost $20.000; revenue $30,000. Principals: Eastman, Ga.-Cochran, Ga., WVMG -FM,. John Arikian, president (49 %) and Manuel cri. 244A; Carpentersville, Ill.- Dundee, Ill., N. Panosian, vice president- treasurer (51%). Existing FM stations WVFV(FM), ch. 280A: Granite City, Ill. -. Mr. Arikian is teacher. Mr. Panosian is Columbia, Ill.. WCBW (FM), ch. 285A; Kan- 40% owner of shoe store, clothing store and kakee, Ill. -Crete, Ill., WTAS(FM), ch. women's uniform store. He is also sole own- Final actions 272A; Brazil, Ind. -Greencastle, Ind., WXTA-- er of one coin laundry and owns (FM), ch. 232A; Fort Wayne, another. 66%% of KBMS(FM) Los Angeles- Broadcast Bu- Ind., Ind.- Auburn, Messrs. Ariklan and Panosian own reau granted CP to install new type trans.; WIFF(FM), ch. 288A: Logansport, WIQT Horseheads, N. Y. Ann. Oct. 8. Ind. -Monticello, Ind., WTVL(FM), ch. new type ant.; remote control permitted; 237A; Marion, condition. Action Oct. 3. Ind. -Hartford City, Ind., Other actions WWHC(FM), ch. 285A; Decorah, Iowa KCSB -FM Santa Barbara, Calif.- Broad- Waukon, Iowa, KENI -FM, ch. 280A; Dubu-- Review board in Lincoln. Neb., FM broad- cast Bureau granted CP to change frequency que, Iowa -Platteville, cast proceeding, Docs. 17410 and 18174, de- Wis., WSWW -FM, ch. nied to 91.5 mes, ch. 218. Action Oct. 3. 257; Coffeyville, Kan. Nowata, Okla., petition to enlarge Issues filed May 21 KNFB(FM). ch. 232A: - by Cornbelt Broadcasting Co. Action Oct. 8. KSRT(FM) Tracy, Calif.- Broadcast Bu- Junction City, Kan. reau granted mod. of license covering -Abilene, Kan., KABI -FM, ch. 252A; Ash- Review board in Lincoln. Neb.. FM broad- change in name of licensee to KSRT Broad- land, Ky.- Grayson, Ky., WGOH -FM, ch. cast proceeding, Docs. 17410 and 18174, 272A; Louisville, granted casting Inc. Action Sept. 30. Ky. -St. Matthews, Ky., appeal from hearing examiner's de- WSTM(FM), ch. 276A; Bogalusa, La. -Pop -. nial of petition for leave to amend filed WMOD(FM) Washington - Broadcast Bu- larville, Miss., WRPM -FM, ch. 300; New Or- Sept. 10 by KFMQ Inc. Action Oct. 8. reau granted CP to install new type ant.: leans-La Place, La., WCKW(FM), ch. 222; ERP 31 kw; antenna height 485 ft. Action Oakland, Md.-Morningside, Review board in Albany, N. Y., FM broad- Oct. 3. Md., WPGC- cast proceeding. Docs. 18210 -12, granted to FM, ch. 238; Waldorf, Md.-La Plata, Md., extent indicated and denied in all other re- WMYR -FM Fort Myers, Fla. -Broadcast WSMD -FM, ch. 281; Western, Md.- Oakland, spects petition to enlarge comparative is, Bureau granted mod. of CP to extend time Md.,WMSG -FM, ch. 221; North Attleboro, sues filed by Functional Broadcasting Inc. to Nov. 15. Action Sept. 30. Mass. -Taunton. Mass., WRLM(FM), ch.

86 (FOR THE RECORD) BROADCASTING, Oct. 14, 1968: PROFESSIONAL CARDS

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COMMERCIAL RADIO A. D. Ring & Associates EQUIPMENT CO. GAUTNEY & JONES Lohnes & Culver 42 Years' Experience Everett L. Dillard, Gen. In Radie Mgr. Engineering CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Munsey Building District 7 -8215 PRUDENTIAL BLDG. 1710 H St., N.W. 298 -6850 930 Warner Bldg. National 8 -7757 Washington, D. C. 20005 347 -1319 WASHINGTON, D. C. 20006 Washington, D. C. 20004 WASHINGTON, D. C. 20005 Member AFCCE Member AFOCE Member AFCCE Member AFCCE

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GEO. P. ADAIR ENG. CO. KEAN, SKLOM & STEPHENS HAMMETT & EDISON JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Radio -Television Radio Cr Television 19 E. Quincy Street Communications-Electronics 9208 Wyoming PI. Hlland 4 -7010 2029 K St., N.W., 4th Floor Riverside, Illinois 60546 Box 68, International Airport Washington, D. C. 20006 IA Chicago Suburb) San Francisco, California 94128 Telephone: (202) 223 -4664 Phone 312 -447 -2901 (415) 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFOOE Member AFCCE Member AFOCE

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COMMERCIAL RADIO CAMBRIDGE CRYSTALS Telecommunication Consultants MONITORING CO. PRECISION FREQUENCY PAUL DEAN FORD International, Inc. (TCI) PRECISION FREQUENCY MEASURING SERVICE Broadcast Engineering Consultant Offers Consulting Service: MEASUREMENTS R. R. 2, Box 50 in Telecommunications AM -FM SPECIALISTS FOR AM -FM -TV C. Gross, President -TV West Terre Haute, Indiana 47885 Gerold 103 5. Market St. 445 Concord Ave. 1028 Connecticut Avenue, N.W. Lee's Summit, Mo. Cambridge, Mass. 02138 18121 533 -1661 Suite 1024 -1030 Wash., D.C. 20036 Phone Kansas City, Laclede 4 -3777 Phone 16171 876 -2810 Phone: (2021 659 -1155

BROADCASTING, Oct. 14, 1968 87 position to the motion to compel (Does. 18223-4). Action Oct. 2. Summary of broadcasting Acting Chief, Broadcast Bureau granted Compiled by BROADCASTING, Oct. 9, 1968 request by Association of Federal Commu- nications Consulting Engineers and extended Not time to Nov. 7 to file comments and to Nov. On Air Total On Air Total 21 to file reply comments in matter of Licensed CP's On Air CP's Authorized amendment of part 73 of rules regarding TV 4.298' Held strength measurements for FM and Commercial A 4 4,204. 24 4,228' 70 stations (Doc. 18052). Action Oct. 8. Commercial FM 1,846 54 1,900 207 2.107 Commercial TV -VHF 4952 10 5052 12 5172 Commercial TV -VHF 1172 51 167' 152 3202 Translators Educational FM 343 11 354 28 382 Educational TV -VHF 68 6 74 3 77 Actions Educational TV -UHF 65 19 84 28 112 KO7FP Show Low, Ariz.- Broadcast Bu- reau granted assignment of license to Mel- vin F. Berstler db /a Show Low Area TV Station boxscore Service. Action Oct. 2. Compiled by FCC, Sept. 1, 1968 TV PIX Inc., Lake Tahoe, Calif.- Broad- cast Bureau granted CPs for new UHF TV Com'1 AM Com'/ FM Com'/ TV Educ FM Educ TV translator stations to serve South Lake Tahoe on ch. 71 by rebroadcasting KOLO- (all on air) 4,1942 1.829 509' 339 127 TV Reno; ch. 73 by rebroadcasting KOVR- Licensed (TV) Stockton. Calif.; ch. 75 by rebroad- CP's on air (new stations) 23 47 48 10 30 casting KCRL -TV Reno: ch. 78 by rebroad- Total on air 4,217' 1.876 656' 349 157 casting KXTV(TV) and ch. 82 by rebroad- CP's not on air (new stations) 76 231 177 32 31 casting KVIE(TV), both Sacramento, Cali- Total authorized stations 4,2932 2,107 834' 381 188 fornia. Action Sept. 30. Licenses deleted 0 0 0 0 0 North Mendocino County Chamber of 0 Commerce, Laytonville, Calif. Broadcast CP's deleted 0 0 0 0 Bureau granted CPs for new VHF- TV trans- 'Includes two AM's operating with Special Temporary Authorization. lator stations to serve Laytonville on ch. Includes three VHF's operating with STA's, and one licensed UHF that is not on the air. 6 by rebroadcasting KTVV(TV) Oakland. Calif.; ch. 10 rebroadcasting KPIX(TV) and ch. 12 by rebroadcasting KGO-TV, both San Francisco. Action Sept. 30. 227; Albion, Mich.- Marshall, Mich., WALM- and KMEO- AM -FM, both Phoenix; KIFI -TV Board of Public Instruction, Sebastian. FM, ch. 244A; Lincoln Park, Mich. - Idaho Falls, Idaho. Actions Sept. 30. Fla.- Broadcast Bureau granted CP for new Detroit, WCAR-FM. ch. 222; Saline, Mich. - Broadcast Bureau granted renewal of li- UHF TV translator station to serve Vero Ann Arbor, Mich., WOIA -FM, ch. 275; Du- censes for the following UHF and VHF TV Beach on ch. 76 by rebroadcasting WMFE- luth, Minn. -Superior, Wis., WWJC -FM, ch. translator stations: KTOBI Big Lake, K76AP TV Orlando, Fla. Action Sept. 30. 286; Minneapolis- Richfield, Minn., WPBC- Big Lake, K77AQ Memphis, K80AU Mem- K77BT Rushford, Minn. Broadcast Bu- FM, ch. 267; Pascagoula. Miss. -Moss Point, phis, K82AZ Memphis, Lakeview and Estel- reau granted mod. of license- covering change Miss., WCIS -FM, ch. 285A; Omaha -Council line; K76CL Bryan and College Stations, in primary TV station for UHF TV trans- Bluffs, Iowa. WRCB -FM, ch. 253; Amster- K83BE Doss, Cherry Springs and Loyal lator to KTCA -TV Minneapolis. Action dam, N. Y.- Johnstown, N. Y.-WIZR(FM), Valley, K74CX Mason, K77AX Mason, KSOAZ Sept. 27. ch. 285A; Babylon, N. Y.-Smithtown, N. Y., Mason, K7ODB Clarendon, K72CD Clarendon, WGSM -FM, ch. 232; Ogdensburg, N. Y.- K74CJ Clarendon, K71BG Wellington and K74CZ Winona, Minn.-Broadcast Bureau Canton, N. Y., WSLU(FM), ch. 244A; New Dodson, K73AU Wellington and Dodson, granted assignment of license of UHF TV Bern, N. C.-Bridgeton, N. C., WVWB -FM, K75AV Wellington and Dodson, K78AZ translator station to Southern Minnesota (pending ch.); Wilmington, N. C.-Burgaw, Matador and Roaring Springs, and K83AQ Broadcasting Co. Action Oct. 2. N. -FM, 7. C., WPGF ch. 260. Ann. Oct. Matador and Roaring Springs, all Texas: K74BL Lewistown, Mont.-Broadcast Bu- Call letter applications K77BI, K79AZ and K81AN, all Cherokee and reau granted assignment of license of UHF Alva, Oklahoma: K77AF, K80AJ and K74BS, TV translator station to CralnSnyder Tele- KPEN(FM), Pacific FM Inc., San Fran- all San Saba, Texas; K72BZ and K74CH, vision Inc. Action Oct. 2. cisco. Requests KIOI(FM). both Childress, Tell and Cee Vee, Texas; WDLP -FM, Dixie Radio Inc., Panama K79BJ Stradley -Gage Ranch, Tex.; K77BL City, Fla. Requests WPAP-FM. and K79BB, both Snyder, Texas; K72BB, CATV WWOM -FM, Wagenvoord Broadcasting K76AW and K8OAS, all Texhoma, Texas and Co., New Orleans. Requests WZOW(FM). Guymon, Oklahoma; KO6DF Pampa, Tex.; Other actions WMIN-FM, Mainte of Minnesota Inc., St. KO4DY Tahlequah, Okla.; K13HB Elkhart Paul. Requests KEEY(FM). and Slocum, Tex.; KllEJ and K13EC, both Review board in Atlanta, CATV proceed- WIKI-FM, WIKI Radio Inc., Chester, Va. Terrell Plant, Texas; KO5CQ Keyes and US ing, Doc. 16865, granted motion to correct Requests WDYL(FM). Bureau of Mines helium plant, Okla. ; KO8DZ transcript filed Sept. 17 by Midwest Televi- WVLX(FM), Fox River Communications, and K12BV, both Keyes and Keyes helium sion Inc. Action Oct. 4. Kaukauna, W1s. Requests WVLE(FM). plant, Sturgis area and Southwest Elkhart area, Oklahoma; K11HD Big Bend National Review board in Van Buren. N. Y., CATV Park, KO9GN Presidio, and K11FO Shafter, proceeding, Does. 17131-36, 17273 -78, granted Renewal of licenses, all Texas: K12FJ and KO9GA, both rural petition for extension of time filed Oct. 2 by area South of Guymon, and Guymon, Okla- W.R.G. Baker Television Corp.. extended to all stations Nov. 21 time within which to file homa: KO2EQ Paris, Tex.; KO5CG rural to initial exceptions FCC granted applications for license re- area South of Guymon, and Guymon, Okla- decision. Action Oct. 3. newals for KSL- AM-FM -TV, Salt Lake City. homa; K72BN Uvalde (rural) and Knippa, Actions on motions In conjunction with grant, commission re- Tex. ; KO2AA and K13AG, both Texline, jected objections to the renewal of KSL Texas: K12GA, K1OFR and KO7FX, all May, Chief Hearing Examiner James D. Cun- filed by two Salt Lake City residents. Action Fort Supply, Fargo, Gage, Oklahoma: K81AI ningham In Charleston -Huntington, W. Va. Oct. 4. Alpine and Marfa. Texas. Actions Sept. 30. TV market (C&S TV Inc., Capitol Cablevi- Broadcast Bureau granted renewal of li- sion Corp., Kanawha Cable Television Co.), censes for following stations and co-pending CATV proceedings, designated Hearing Ex- auxiliaries: KANN Ogden. Utah: KBAR Other actions, all services aminer Millard F. French to serve as pre- Burley, Idaho; KBET Reno; KBIM -AM -FM siding officer, scheduled prehearing confer- Roswell and KCCC Carlsbad, both New Broadcast Bureau granted licenses cover- ence for Nov. 12 and hearing for Dec. 4 Mexico; KCGO Cheyenne, Wyo.; KCKY ing following new stations: KMND -FM (Dots. 18327-9). Action Oct. 4. Coolidge, KDJI Holbrook and KDOT Scotts- Mesa; KPGE Page; KCYN Williams and dale, all Arizona: KDYL Tooele, Utah; KENT Jud Inc., West Palm Beach, Fla. -CATV KSWW Wickenburg, all Arizona; KTNM- task force dismissed objection to notice Prescott, Ariz.; KEVA Evanston, Wyo.; FM Tucumcari, N. M. Action Oct. 2. of KFBR Nogales, Ariz.; KGAK Gallup, N. M.; proposed CATV service filed by Telepromp- KHFH Sierra Vista and KIFN Phoenix, Broadcast Bureau granted licenses cover- ter Corp. with reference to new service in both Arizona; KIML Gillette, Wyo.: KLEA ing following new stations, specify type communities of Lake Worth. Palm Springs, Lovington, N. M.; KMER Kemmerer, Wyo.; trans.: KVSL Show Low, Ariz.; KMCW Riviera Beach, and West Palm Beach, all KMOR Murray. Utah; KOB Albuquerque Augusta, Ark.; KFMC(FM) Provo, Utah; Florida. Action Oct. 7. and KOBE Las Cruces, both New Mexico; KRBB Sallisaw, Okla. Action Oct. 2. The Montana Network. Billings, Mont. KOH and KOLO, both Reno: KPTL Carson Hearing Examiner Charles J. Frederick in CATV task force dismissed motion for dis-- City, Nev.; KRIZ Phoenix; KSGT Jackson, San Antonio, Tex. (Walmac Co.), renewal missal of petition for relief from proposed Wyo.; KSIL Silver City, N. M.; KSPT of licenses of KMAC and KISS(FM), dis- CATV system operation. Action Oct. 2. Sandpoint and KSRA Salmon, both Idaho; missed written interrogatories of Walmac KSRC Socorro, KSWS Roswell, KTNM Co. addressed to chief, field engineering bu- Tucumcari and KSYX Santa Rosa. all New reau. comments on interrogatories filed by Mexico: KTWO Casper, Wyo.; KURA Moab, chief, field engineering bureau. and opposi- Ownership changes Utah; KVNI Coeur d'Alene, Idaho; KVOC tion to field engineering bureau's comments Casper, KVOW Riverton and KVRS Rock on interrogatories; dismissed and /or denied Applications Springs, all Wyoming: KVSF Santa Fe, written interrogatories of Walmac Co. ad- WRMA Montgomery, Ala. -Seeks transfer N. M.; KYCA Prescott, Ariz.; KYVA Gallup, dressed to chief of Broadcast Bureau, the of control of WRMA Broadcasting Co. from N. M.; KSOP -FM Salt Lake City; KCRH Broadcast Bureau's objection to interroga- OK Realty & Investment Co. (100% before, Nampa. Idaho: KBIM -TV Roswell, N. M.; tories, interrogatories by Walmac Co. ad- after) to Stan Raymond, and KBLU -TV Yuma, Ariz.; KCPX -TV Salt Lake dressed to the Broadcast Bureau, motion none president City; KOLO -TV Reno; KTWO -TV Casper, to compel answer to interrogatories filed by Wyo.; KTUF Tempe, Ariz.; KNIX(FM) Walmac Co., and Broadcast Bureau's op- (Continued on page 94)

88 (FOR THE RECORD) BROADCASTING, Oct. 14, 1968 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Deadline: Monday prececing publication date. Situations Wanted 25g per word -S2.00 minimum. Display ads S25.00 per inch. 5" or over billed at run -of -book rate-Stations for Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each package advertising require display space. Agency commission only on display space. remittance to cover handling charge. Forward separately, All transcriptions, pho- All other classifications 35; per word -$4.00 minimum. tos etc addressed to box numbers are sent at owner's risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for their custody or return. Address replies: c/o BROADCAS1 ING, 1735 DeSales St., N.W. Washington, D. C. Help Wanted 30g per word -$2 00 minimum. 20036

RADIO -Help Wanted A s-(oont'd) A ers- (cont'd) Sales Full -time 5 kw rocker wants pro on the way up. Swingin' C/W operation in St. Louis area needs Key eastern market. Tape resume picture Box K -83, first ticket dee jay who can operate a tight board 3rd ticket -combo, board and sales position open with BROADCASTING. Send resume to Chuck Norman, WCNU, Granite City, upstate New York, vacation heartland small market Illinois. station. Opportunity to advance with grcup. Salary Announcer: Morning man. literate. bright capable of continuing large audience. Upstate New York commensurate to experience, plus commission and Experienced combo- bright news /sports MOR, stand- medium market, No. I station. Ideal fringes. Send audition, photo, resume and salary re- area. $125.00 ard, Salary 5150, first phone. WHMC, a week. Box K -89, BROADCASTING. Gaithersburg, quirements to Box J -227, BROADCASTING. Maryland.

Sales manager for I kw AM with FM affiliate going Dynamic, intelligent, aware. concerned, articulate. WHTG, Eatontown, New Jersey seeks to 5 kw in 60 days in southern Calif. 50% commis- dedicated host for 9-mid. Talk program wanted to experienced sion guaranteed first year, then will talk salary based develop show on 50 kw covering half the U S plus. announcer who can gather and write news. on sales. Send complete information, returnable pho- Good money to start plus solid increase for per- formance. Resume, tape and refs. mmediatety to to Box J -297, BROADCASTING. to: Immediate opening for announcer looking for per- Box K -95, BROADCASTING. manent position. First class license an asset. Good Virginia two station operation seeks experienced pay. Send tape and resume to: Don Wealer, General stable salesman, permanent position, would want to Contemp. adult giant in God's country, seeks AM & Manager, Radio Station WMIX, Southern Illinois' become part of management and share in profits; PM drive personality -- preferably men who under- Most Powerful Radio Voice, Mt. Vernon, Illinois. must be a good radio man. It this man is you, stand basics of top forty . must be mature. contact us today. Box K -23, BROADCASTING. stable, without problems. Exceptional compensa- Announcer . commercial experience preferred tion I I don't mean $500 a month, for good peo- to work night shift. Pay up to $100 area to ple. Get me a tape, resume and solid references Aggressive married radio salesman needed for ex- start. Want pleasant, non -rock personality. Send new. Box K -96, BROADCASTING. panding sales force in major southern market. Send resume and tape, which will be returned to WPAM, complete resume immediately. Box K -25, BROAD- to P.O. Box 629, Pottsville, Pa. If we're interested CASTING. Afternoon drive personality with first maintain interv'ew follow. kw non -directional. Finest audio equipment. Join will Rare opportunity. Large east coast metro market. America's fastest growing multiple group operation salary. Must have top sales references. in ideal southern California market Excellent op- First phone announcer, MOR AM. 50.000 watt stereo excellent newspaper Challenging for go- getter. Send resume and refer- portunity with top fringe benefits. Box K -IOS. FM affiliated stations. Beginner consid- to Blue ences to Box K -100, BROADCASTING. BROADCASTING. ered. S500 $563 month paid Cross insur- ance with major medical benefits. WRSW AM -FM, Ground floor opportunity for salesman or experienced Warsaw, Indiana 46580. Phone 219- 267 -3111. radioman wishing sales. Complete resume required. No phone calls. Please. Dale Low. KLSS /KSMN, IMITATION IS THE Experienced air personality for daytime slot with Mason City, Iowa. contemporary MOR format modern studios and SINCEREST FORM equipment. Six station medium market. Minimum We're almost sold out at night. Can you sell us three years experience. Contact Roo Wolf, Mgr. out the rest of our twenty hour day, sales manager we being flattered! WRTA, Altoona, Pa. opening to right man right now. Start $150 per ... and are week draw on twenty percent commission. Great Morning man with first phone, for New Castle, opportunity, good music full time stereo. No con - Would you believe our classi- Indiana. MOR. No maintenance. Good working con- men. Reply in confidence. WFMN, Box J, Newburgh, ditions. Salary open. Call 317 -529 -2600 immediately, N.Y. 12550. fied users are receiving more responses than ever before, Immediate opening first phone announcer. Unlimited Sales promotion director . . Atlanta based Inter- national Corporation has executive opening. Need including "sales talk" from other opportunity and growth potential. Call me and I'll aggressive Director of Sales promotion. Must be tell you about it. Get excited: Bob Clark, AC able to create sales ideas for Radio and TV sta- publications? Evidently, BROAD- 402 -873 -3343. tions and outdoor advertising plants. Some travel CASTING'S expanding reader- necessary to learn sales problems first hand and First ticket combo man for 5kw full time Penn- make presentations. Hard work and plenty of op- ship is paying off and making sylvania adult music static) with heavy accent on portunity. Send resume to Rollins. Inc. c/o Indus- BROADCASTING THE market- news and sports. No. I in medium market. Modern trial Relations Dept. P.O. Box 647, Atlanta, Ga. operation with top sound. No maintenance or sell- 30301. place for everything and every- ing. Good salary and fringe benefits. 215 -696 -3590. in Announcers body broadcasting. First phone MOR combo man for upper midwest #1 When you have something to 5 kw immediate employment call 1- 701 -775 -4611 Talk man -Experienced communicator for regular collect. shift at one of nation's outstanding all -talk, two - buy or sell, fill a vacancy, or radio experience. way stations -with substantial want a better ¡ob let BROAD - Technical Must have first phone ticket, but will do no main- tenance. Top station in a tep market. Send resume, CASTING's classified section Chief engineer needed for Ohio three stations air check and references to Box H -3, BROADCAST- at once. Must be experienced in maintenance and ING. help you. constructing AM and FM, Box 1 -27, BROADCAST- If you want to grow -grow with our chan Im ING. mediate opening for announcer with 1st ticket. No Mini -talk, maxi -music leader needs lively pro. Ma needed at once. Salary commensurate to midnight MOR on the 1st phone maintenance, 6 to shift at urity and stability rewarded with excellent earn maintenance. E,perience fringes. east's DeIMarVa peninsula. Send tape. re- board and plus beautiful ng and benefits. Great Lakes, Your tape, photo Opportunity to advance with group in upstate New sume and references to Box H -283, BROADCASTING. and resume returned, Box K -137, BROADCASTING, York -vacation heartland small market. Send audi- Dynamic only group has for tion, photo, resume and salary requirements to Box radio career position Mature, first ticket. News. production and shift. accent free pro at top rated 5,000 watt C&W in 1-226, BROADCASTING. Tight format, group, end tape-KDKO, 1725 Sherman, Denver, Colo- sunny Florida. fast paced life rado. and medical insurance. Send tapes and resume to Chief engineer. Able to handle minor evening an- nouncing Great Plains college community of Box J -310, BROADCASTING, rd class announcer -sales. Immediate opening. KHIL, shift. Wilcox, Arizona. 25,000. Stable operation. Start $560 monthly or Florida 5,000 watt regional full -time station. Pro- above. Box K -36, BROADCASTING. gram director and morning man. Contemporary for- We've got a good job and want a good first phone mat, hard worker. Believable mature voice. $200.00 announcer, Bob Clark KNCY, Nebraska City, Ne- Chief engineer /announcer . . . immediate opening. per week. Write and send tape to Box J -321, braska, AC 402 -873 -348. Northern Illinois daytimer send resume. refer- BROADCASTING. ences. tape, picture to Box K -42, BROADCASTING. We're down to specifics. KWIX needs a "country- Announcer in commercial writing and experienced politan" jock and a combo board and,or newsman Chief engineer- AM -FM. directional experience. production. Part time sales possible: ^non-metro- heavy on sports and play by play, for which we'll Multi station chain. Excellent salary and advance- politan, southwest. Box K -8, BROADCASTING. pay. and resume Call or send tape to Lawrence ment opportunities. Box K -5I, BROADCASTING. Weller, Program Moberly, Missouri Experienced announcer-newsman for single station Director, 65270. 816- 263 -1230. market in northern Ohio. Send resume complete Chief engineer wanted, 5,000 watt New York City stereo FM. Big job, future. with audition tape, picture and salary requirements. Progressive middle of road New Jersey station seeks suburban AM- big Ad- Box K -21, BROADCASTING. strong. creative board man. Send tape and resume ministrative maturity, intelligence, technical know - immediately to Program /ERA, how and competency needed. Box K -58, BROAD- Midwest station. Mature sounding young mid Director, V Plainfield, major - New Jersey 07060. CASTING. west announcer with 3rd class endorsement. Poten- tial more important than experience. Send photo, WGKV Charleston, W. Va. Opening for announcer- Immediate opening for chief engineer tc serve two tape, resume and salary requirements to Box K -54, popular music. 28 Capitol City Building, Charleston, growing stations in Arizona. Send resume to KDOT, BROADCASTING. W. Va. Phone 343 -0651. Box 1S27. Scottsdale, Arizona 35251,

BROADCASTING, Oct. 14, 1968 89 NEWS Management- (cont'd) Announcers-(cont'd) Major Ohio market wa -ts experienced ne:.scaster Successful small town general manager desires move let phone announcer, 5 yrs. experience, prefer who can take charge cf the nev.s operation. $10.003 to medium size market -- experienced. staple. family, COW. $140. Box K -126, BROADCASTING. minimum. Tape, photo, details immediately. Box sales orientez. first phone, all around radio man. Am humble but too hip for present station. East J -134, BROADCASTING. A real credit to any organization. Box K -122, BROADCASTING. preferred. Box K -127, BROADCASTING. Experienced radio newsman -for 50.0;0 W estab- Warm go west- northeast station in fast growing group Manager, I1 years experience 36 years old. Best 3rd phone announcer, seeks coast lished, or Nevada work. Rock, to write. produce and air newcasts references. Sober. reliable. Will accept full respon- MOR, tight board. Produc- Must be able tion, copy, music knowledge. Current number Excellent company benefits. Send audition tape, sibility. 1-607-324-2615. one mid -morning in market. Box K -130, copy and resume to Box K -72, BROADCASTING. BROADCAST- Outstandingly successful 42 year old business ex- ING. Equal opportunity employer. ec.:ti'e desires general manager or sales manager position with stable Radio or TV station in market Announcer dj. Looking for start in this business. Color CBS network affiliate in intermountain va- Very and aggressive news- under ICQC0C. Background in Radio includes staff reliable willing to settle. Box K -134, cationland seeks qualified young BROADCASTING. man capable of writing and airing radio news and announcer, continuity, PD, sales manager, general television sports in addition to handling general manager. Offered executive position in other in- Disc jockey announcer, experienced, tight board, assignment and feature work. College degree pre- dustry some years back by National Corporation. versatile, aggressive. dependable, will relocate. Box ferred but not required. Salary commensurate with Developed outstanding intangible sales organization K -136. BROADCASTING. experience and abilities. Position available imme- of over 12 million annually in Omaha-7I/2 million diately to fill key vacancy on nine man news and in Texas. Would prefer future ownership possibili- Beginner: Would like work in all phases of broad- public affairs staff. Excellent working conditions ties. Midwest top preference. Home owner, 4 sons, casting. Work hard. Have 3rd endorsed. Box K -138, and fringe benefits. Only qualified need apply. Box Lions Club, NALU, etc. Write: 3920 Clayton Road BROADCAST INC. K -111, Nest. Fort Worth, Texas 76116. BROADCASTING. Pro from top N.Y. RGB station. Available. Relocate. News director-top rated station in large tri -city A ers Box K -I39. BROADCASTING. market 1,000,000 needs aggressive leader to over Voice, format, for audi- Mature, intellectual, progressive announcing style, direct expanding news operation Send tape. photo audience, tape. continuity tion, first rely, a must. Box BROAD- combo operator looking for challenging position. and resume to Box K -124, BROADCASTING. contract 1 -20, CASTING. Box K -140, BROADCASTING. Immediate opening for newsman need nut have vast No Mature announcer desires announcer /Sales experience but must type well. read well and cute gimmicks, just a plea for a job. Some position experience. For tape or sales manager position. Excellent sales record. have good voice. Starting salary to he negotiated good voice and talent. and resume. J Excellent newscaster. Salary plus commission 6 week, three vacation, hospitalization, etc. ,rite Box -212. BROADCASTING. ar- day rangement. Midwest. small to medium market. Apply H. M. Thayer. WCHQ Kingston, N.Y. Send Call Black personality disc - jockey . . program variety 817 -732 -6532. tape if possible and full background. show and ¡azz. Best radio ratings in the country. Dependable, married. Resume, tape upon request. Female announcer- newscaster. Midwestern graduate.

Programing, Production, Others Box J -269, BROADCASTING. Prefer Illinois or Wisconsin location, Contact Kate Leonard, 113 North Cora, Fox Lake, Immediate opening in midwest for program director Illinois 60020. DJ, tight board, good news, commercials, 3rd phone. 312 -R1 7 -2872. and drive time disc jockey. We play a combination Box J -271, BROADCASTI NG. cf top 40 and ROB. Take over complete control of Inexperienced third class license holder requests programing. Box K -71, BROADCASTING. Majors only: Professional Top 40 more music per- experience on board as disc jockey or announcer- sonality presently medium market pd, by 13%, Will offer determination, success and loyalty. production and #1 Lo- Production director: Creative ability great program concepts but desires move up. Col- cation preferable in entire Massachusetts, Rhode good air sound are necessary. Leading adult station lege grad, draft deferred. Box J -273, BROADCAST- Island, Southern New Hampshire, and parts of Con- in important Florida market. CBS affiliate. Send ING. necticut and New York adjoining Massachusetts. tape and resume to: Box K -131, BROADCASTING Have available: all evenings. early mornings and weekends. Operations manager needed by a top midwest MOR DJ- announcer, 3rd ticket, tight board, good pro- Music forum -All types excluding Jungle station. Finest facilities, excellent salary, benefits, duction, New Yorx area. Box K -i, BROADCASTING. noises. Holder to enroll late spring, early summer growth and opportunity fcr advancement. A posi- for first ticket. Reply to Mel Christo, 66 Quina - MOR tion of responsibility for a career broadcaster. Send First phone! Seven years experience, veteran. poxet Lane, Worcester, Massachusetts. resume immediately and we will or news. Prime concern is best offer. Box K -6, audition tape and In desperate need Box K -133, BROADCASTING. of job. I'm twenty years old, a contact you with complete details. heginner, and exempt. BROADCASTING. draft Have had two years Play by play, all sports, 3rd endorsed, news, sales, of college radio, willing to work anywhere, just put Wanted for permanent position: Experienced con - married. Box K -25, BROADCASTING. me on the air. Call or write: John A. Lingua, 146 tinuity writer- announcer at a top notch southeast- South Center Street, Windsor Locks, Conn. 203-623 - ern Ohio MOR station. Contact Jim Saul, Radio Negro jock, first class license. three years experi- 7997. Station WATH, Athens, Ohio. ence. Draft exempt single, experienced In pro - graming and production. Relocate anywhere. Box Intelligent New York City area announcer with Wanted: Farm program specialist at once. If you K -65, BROADCASTING. background in markets including Philadelphia, have flare for sales and public relations it will be Scranton, and the New York City metropolitan helpful. Excellent opportunity for right man. Con- Seeking announcing and/or production position with areas interested in a major market. Bob Curley tact John R. Livingston. Area code 815- 399 -1395 station. Pleasant voice, good production. MOR. 233 Thomas Street, Woodbridge, N.J. 634 -5024. Brookviesv R.I. or write 3810 Rd.. Rockford. hirdTour endorsed. Military completed. Box K -84, BROADCASTING. Send telegram to Box 313, Jack McCormack, WCAI, Situations Wanted Management Fort Myers, Fla. Available for personal interview, Young Monday Oct. 7. Call 813 -334 -2392. Turned on, Can -do young 1311 family man, Cur- ambitious family man desires long term po- rently sales manager for biggest station in com- sition. Broadcast graduate experienced play -by -play- sales- boardwork -midwest preferred. Box K -89, Technical petitive market of almost 1 million. Wants more. team, manage things and people. BROADCASTING. Can move sales Opening for engineer with experience in Excellent industry reputation. Will move for S25ACC broadcast Box BROADCAST- 17 years as rock, COW G pop jock desire program technical equipment to work for company with base plus strong incentive. I -100, maintenance ING. director's chair at midwest full -timer; alumni in- contacts for radio stations. Box K -29, cludes WSPD, Toledo, WEBC, Duluth, WOWO, Fort BROADCASTING. Large market salesman with programing experience Wayne, WJIM, Lansing. Box K -93, BROADCASTING. desires management. College degree and engineer 1st phone engineer wants transmitter watch /main- ing experience with first phone. Excellent refer- Experienced female disc jockey. third endorsed, tenance position under chief engineer. Experienced ences. Box K -32, BROADCASTING. good voice and attitude. Prefer Ohio. Looking for and available immediately. Box K -107, BROAD- full -time employment. Box K -102, BROADCASTING. CASTING. After 12 years ownership of radio property looking for management -sales manager with large chain op- First phone- announcer -news- sales. Looking for a First phone, tech school graduate. desires to Married be eration. Experience includes television. - permanent position with a friture in radio- televi- chief e^ ineer with announcing. Box K -I I8, BROAD- age 39. Box K -81, BROADCASTING. sion. Middle forties. Five years experience in all CASTING formats. Non- drinker. $150.00 salary. Box K -103, Sales manager of major market contemporary desires management. Outstand- BROADCASTING. Engineer, first class license, located in Pennsylvania, growth opportunity in radio wants position. $130 week minimum. \VIII relocate and national sales record. Excellent ref- ing local Dependable dj, tight board. third endorsed. com- some place between St. Louis - Boston. Single. 44, car, erences and contacts. Reply to Box K -87, BROAD- munity man. Relocate. Box K -104, BROADCASTING. considerable radio some TV experience. Immediately: CASTING. available. Box K -121, BROADCASTING. Pro: 15 years in all phases desires management Mature announcer with 20 years experience seeks midwest, alumni includes WIND. Chicago. WOXI. position with large market station only. Good ref- NEWS Atlanta, KHB, Kansas City, WIIM, Lansing. Box erences. Write Box K-105, BROADCASTING. K -92, BROADCASTING. Experienced competent newsman seeks major mid- - Soul brother now working part time at soul station. west or northeast market move College graduate - Small market owner: Need management that under- Desires full -time disc- jockey position. Will locate Vietnam veteran Box K -12, BROADCASTING. stands problems of ownership? Former owner -op- anywhere. Want opportunity. Send all replies to Box erator 15 Years experience offers good administra- K -I10. BROADCASTING. Available immediately. Experienced news director available for challenging tion, sales, 1st phone, programing, knowledgeable new position. Hard working digger, knowledgeable' supervision all departments. Sober, sincere, family. Seek good position. Two years experience, third all phases news operation. College graduate, mar- Box K -94, ROA CASTING. phone Box K -112, BROADCASTING. ried. draft- exempt. Tape and resume available. Box K BROADCASTING. manager, brought #3 to #I in 3 -97, Vigorous young 1st sales, copy. production, dj -all formats. station market, billing up 20% in 15 months. Loves phone, involvement. Presently em- Box K -113. BROADCASTING. Aggressive, energetic and imaginative newsman, work and community director, looking for opportunity equal to ability. presently news seeks position major mar- ployed. New York Broadcast school grad., young personality ket. Five years in field. College grad, exempt, phone, too. Box K -99, BROADCASTING. draft First looking for start. Veteran, 3rd end. MOR or top married. Box K -98, BROADCASTING. Man -early 40's seeking position of manager. Good 40. Box K -116. BROADCASTING. salesman -good announcer -hard worker-no bad Excellent writer -newscaster -seeks challenge, First' habits-stable -looking for permanent position. Have you heard what's in this year? Girls! Yes, phone. Box K -109, BROADCASTING. Good references. Write Box K -106, BROADCASTING. girls. I am a girl, 26 yrs with a 3rd phone en dorsed. No experience but raring to go Good voice, News position sought by radio neophyte. Gather,. Selling manager, experienced small market; com- can swing. flow softly or MOR. Will send tape, write, report. journalism experienced, has first. munity minded and involved, 1st phone. Box K -I I4, photo All replies appreciated. Box K -123, BROAD- Mature. West Coast only. After 6 P.M. 1408) 736 - BROADCASTING. CASTING. 7C56

90 BROADCASTING, Oct. 14, 1968 News- (cent'd) News -(cont'd) FOR SALE -Equipment- (cont'd) Major market professional newsman seeks news di- News oriented announcer wanted by a leading tele- 20.000 watt FM transmitter, Near Standard Elec- rector's position. 612 -HL 5 -3194. vision station in the northeast. Anchor news shows. tronics Type 2C14, Bargain for you if you're inter- do interviews and booth work. VTR cr 50F and ested in sawing you're company money. Contact Mr, Program, Production, Others resume to Box K -9C, BROADCASTING. R. T. Bentley, KTAL -FM, Shreveport, Louisiana. Thirteen year veteran, top jock. excellent produc- Top rated network station in three station. mecium Davin type 11A transmission measuring set 5200: hon. modern, ideas, desires pd but would consider sized mid -western market. has opening for news KE compensating polar planimeter S50. Both new newscasts ¡ocking in right location. Box K -56, BROADCAST- director. Ability to do on camera. and used for one proof only. Box K -125, BROADCAST- ING. film experience essential to head up small but hard ING, hitting news department. Send resume and salary Announcer with 21 years diversified experience de- requirements to Box K -132, BROADCASTING. 3 t/8 inch coax. 210' in standard 20' lengths, $75.00 sires PD assignment. Can program, produce, direct, per 20 length. Box K -85, BROADCASTING. write, teach, sell. Not a hotshot. Just a serious pro Programing, Production, Others who wants the challenge. Location of little conse- Ampex PR -10 -2, cased, 5675: Ampex 1260, Stereo 1_ track, $225, Magnecord P --5. unmounted, $375, quence. Box K -I 19, BROADCASTING. midwest network Young writer director needed by Ampex 401 -A, cased, 5250. Last two need minor You're recently out of college or the Well, that's what I've been called. affiliate. work, all have rod heads WECI, Richmond, In- Creative genius? service and you're ready for that first for second) production plus comedy. Salesmen love me diana 47374, .31., 962 -6561, ext. 265. Expert important job. You possess the basic knowledge to I write and voice "specs" that make Freberg 'cause handle this position and you're willing to work envious. Current position two years. 26. family, RCA TG -2A Sync Gen. with Dot %Bar, $800.00: RCA hard to polish your skills. As dliecror, you'll be TG st ticket, Some TV. 13183 "B" Gwyneth, Tustin, -IA sync gen. $200.00: RCA Monoscope $300 CO. responsible for producing a quantity of programs Calif. All ¡us- taken -it of service. Pat Finnegan, WLBC- and commercials. Part of your time will be spent TV, M mcie, Ind. writing commercials. You'll be busy, but you'll be TELEVISION -Help Wanted learning a too. a resume great deal, Send us that Brand new Spotmasters 13, units, I I record /play- includes everything you've learned and done which back and .2) play -backs, all three: $35.21 monthly. Sales would qualify you for this position. Box K -56, Audiovox, Box 706 7-55, Miami, Florida 33155. BROADCASTING. you a local TV salesman who's Are professional Towers, any type. Croundwire new 7Od lb. Bilt is headed? Local busi- per wondering where your career Accepting applications for a bright, amts tious TV Angle .0 C Box 55, Greenvil'e, N. C. Telephone ness is big business with us , . . and frankly we director for full color, newly equipped net -affiliate 919 -752 -4030. do it well. If you think you're ready to be paid station. to gross a for Opportunity with chain operation. for your effort and know -how; if you're ready Send resume of experience to: Bruce Cronen, KAUS- Immediately available: Mint condition most TV 3 camera t b'e fast pace of mid- Americas dynamic Tv. Austin- Minn, 57913. VTR mobile unit. Ready to shoot with no additional market, let's see the best presentation 'because it equipment required. A -I it to 41/2" cameras and studio will be selling you) you've ewer done. Send Producer /director -experienced: Heavy in creative quality viewfinder vidicons also immediately avail- Bo, K -35, BROADCASTING. local commercial development -both v deo tape and able. New waveform monitors at 1,.3 original cost. film. All replies given serious consideration. Con- Many other bargains in the f nest used and surplus A ers tact Raymond A. Gilvard, Director cf Operations, broadcast equipment. For details write, wire or WGAN -TV, Portland, Maine C41 I I. phone ED RIES AND ASSOCIATES, 414 North Alfred for Texas Personable, dependable announcer south Street, Los Angeles 90045- -12I31 651 -5080, station. Box K -49, BROADCASTING. TV- Situations Wanted California television station mecium market needs MISCELLANEOUS announcer- director. Strong on -air requirements and Management Deejays! 6000 classified gag lines, resume to Box K -101, BROADCAST INC. $5.00. Comedy Fifteen years major market decision making experi- catalog free. Ed Orrin, Boyer Rd., Mariposa, Calif. Staff announcer -we have an immediate opening ence -all areas TV operations. Presently employed 95338, for an experienced television staff announcer with in responsible management position. Would like to Wanted to buy, record albums LP's stereo or mono a oacl-ground in sports to Nandi_ general announc- be your full -charge operations manager, &x K -I I7, or 45's. DJ's clean out your record library- ing assignments. Starting salary is SI 70 with annual BROADCASTING, Calf Mr. King, LOcust 7 -6310, King Cc., 15 N 13th., increases a range of fringe benefits. and complete Phila., Penna. Send resume and tape to Mr. Dcn Prijatel, Produc- Sales non Manager. WLW -D, 4590 Avco Drive. Dayton, 35,000 comedy lines! Forty Cnio 4439. An equal opportunity employer im /f). Top salesman seeks great group w.th ideas for professional speakers' joke books plus current comedy. a topical humorous growth. Terrific background for sales management. service period. Catalog free, Sample selection, $5. Technical Box K -120, BROADCASTING, '1ohn Rain Associates, Inc., 232 Madison Avenue, Engineering position available in major midwest New York City 10C16, maintenance of RCA TK -27, Sales position wanted in good area to raise family market. Experienced minded, Ampex class license required. Station Well experienced, community stable. Also Jewish- Gentile radio outreach: A 2000 first have phone twenty -two year -color group ownership. Send complete resume announce and first Box K -12o, BROAD- Ministry in midwest area being full CASTING, offered as nation - tc Box K -IS, BROADCASTING. wide service. Non -denominational; designed to in- terest Jew and Gentile; no request for funds; New reliable assistant chief Opportunity for qualified, A ers Testaments given free IS and 30 minute sample BROADCAST- engineer, southwest VHF. Box K -50. tapes available. Jewish -Gentile Ho.:r, 1349 Midway ING. Radio pro wants TV! Will sacrifice for right oppor- Parkway, St. Paul, Minnesota 55108, A unique tunity: Ist phone, sales, Box K -115, BROAD- for switching and trans- copy, broadcast weekly. First phone engineer studio CASTING. mitter operation. Permanent position. Contact Chief Wizard of Odds' basketball forecasts start 22nd Engineer. WBJA -TV, Binghamton, N. Y. . . . 607- -'2 -1122. Programing, Production, Others year December Ist, Nosy on 215 stations, Details: Americana 2313, Prescott, Arm. $6301. TV engineer for control room operation and mainte- Sports director- aggressive, creative. organicational- nance in station now installing full color. FCC first Want daily competitive market with station com- Former Romper Room executve has produced a new- class phone license required. Contact Chief Engi- mitment to "specials." Ambitious local sports concept in promotable and merchandisable children's neer, WILX -TV, 1510 Springport Road. Jackson, minded stations only, Box H -255, BROADCASTING. programing. Half hour color /videotape pilot avail- Michigan 49204 or telephone 517- 783 -2621. able. Great for station promotions- sponsor pro- imaginative, dependable director, motions live Fa- Versatile. procurer -toy promotion. Use it or pre- packaeed. Chief engineer, new UHF tinder construction. NY experience, currently employed NY net- Contact: Jeff Davids. Video International Prrdru- TV WLXT -TV agency miliar with all phases of operation. work, has impossible dream. Operations manager tions, 422 Statler Office Bldg., Boston, Mass. -897 -0466. 02116 17 South Stolp, Aurora, Illinois 6C5C4. 312 position in dynamic station, Northern California, AC 617 -482 -1119. growth poten- Needed immediately - broadcast technicians with with comfortable salary and genuine television camera operating experience for studio tial. Good family environment essential. Box K -40. Top the competition! Use Newsbeat ideas for fea- and remote camera operations. Permanent Civil BROADCASTING. tures, specials, editorials. Over 2CC satisfied clients' month service position and excellent fringe benefits. Send Exclusive, 3 trial, S5 Newsfeatures Asso- complete resume or contact Mr. John Hollenbeck, Sports /weatherman . 11 years R -TV pro know ciates, Box 14183, St. Louis, Mo. S Personnel Office Redstone Arsenal, Ala - how , current medium market. modest figures Civilian radio ,arna 3509, phone area code 205 -Extension S76- per year . looking for advancement. Versatile, "365 Days of laughs" -daily gag service- procedures apply. An married, stable. Box K -68, BROADCASTING. man be available in your marl-et Sample a month 5795. Federal Civil Service so equal opportunity employer. nn. Box 3736, Merchand.'. :.t. Sta Chicago WANTED TO BUY-Equipment 60654 Broadcast technicians-we hase openings at our midwest VHF television stations for experienced INSTRUCTIONS We need used, 250, 500, 1 KW G 10 KW AM and a first FCC license. broadcast technicians with class FM transmitters. No junl-. Guarantee Radio Supply correspondence. salary. substantial regular F.C.C. License Course aval'., We offer a good starting Corp., 1314 Iturbide St., Laredo, Texas 75040. correspondence ra,ioence curriculum increases, and an excellent fringe benefits pro- Combination pay available for BSEE Degree. Grantham Schools, 1505 a resume to the Employ- band VHF transmitter. Frefer General gram. Send confidential 5 kw low Ave., Hollywood, California 90027. ment Manager, AVCO Broadcasting Corporation, Electric, TT -40. Phone 206 -624 -6C0C. N. Western 1600 Provident Tower, Cincinnati, Ohio 45202. An New Orleans now has Elkins' famous 12 -week Equal Opportunity Employer IM /FI FOR SALE- Equipment Broadcast course, Professional staff, top -notch equipment. Elkins Institute. 333 St. Charles Avenue, NEWS Coaxial -cable- Heliox, Styroflex, Spiroline, etc., and New Orleans, Louisiana. fash- fittings. Unused mail-large stock-- surplus prices. Maybe we're the last one left -but we're old The nationally known six -weer :s Elkins Training for Write for price list, S -W Elect., Box 466$, Oakland, ioned. traditionalist and we know it. We need a class license. Conveniently located Calif. 94623. 415 -S32 -3527. an FCC first on TV news director that fits our mold. The man we phone the loop in Chicago. Fully GI approved. Elkins Radio 11 p m. news and have want will anchor our 6 and Collins 737 amplifier converted to 4CXSCCOA tubes, License School of Chicago. 14 East Jackson Street, run the entire news operation. It's f:l authority to 51750. Cob. Los Angeles. Good condition, Also Chicago, Illinois 6C6C4. not a 9 to 5 job, but the compensation tin many Moseley -4. 67kc. Generator like new, $450. We're for SCG the nation's largest and most respected ways, is here for the right man. looking Write or phone Adams, KUTE Radio, Occidental Elkins is a willingness to make a name in First Class FCC licensing. Complete course maturity, experience and Center, Los Angeles 90015. career in a medium sized mid -west market with a in six weeks. Fully approved for Veteran's Training. dominant CBS station with excellent news sources. For sale: WE 405 B -1. Still in service as alternate Accredited by the National Association of Trade Send resume along with tape film, or photograph. main. Good for parts only. Being disassembled end and Technical Schools. Write Elkins Institute, 2613 Box K -S2, BROADCASTING. of October. Make offer. Box K -I t, BROADCASTING, Inwood Road. Dallas Tevas 7:235.

BROADCASTING, Oct. 14, 1968 91 INSTRUCTIONS- (cont'd) Announcers Situation Wanted First Class License in six weeks. Highest success rate =1 I lillüilIIIIIIII11111111111100Illl Announcer in the Great North Country. Theory and, laboratory 111 , training. Approved for Veterans Training. Elkins Radio License School of Minneapolis. 4119 East Lake Street. Minneapolis, Minnesota 55406. The Masters, Elkins Radio License School of Atlanta, i LOOKING offers the highest success rate of all First Class $800 per Month License schools. Fully approved for Veterans Train- ing Elkins Radio License School of Atlanta, 1139 FOR AN Spring Street, Atlanta, Georgia 30309. Personalities, first phone, if possible. Top Be prepared. First Class FCC License in six weeks. Top quality theory and laboratory instruction. Fully market. Send one hour tape directly to: ANNOUNCER? approved for Veterans Training. Elkins Radio License gi0 School of New Orleans. 333 St. Charles Avenue, Let Dick Good help you. New Orleans, Louisiana 70130. U Announcing, programing, production, newscasting, Box K -135, Broadcasting. sportscasting, console operation, disk jockeying and all phases of Radio and TV broadcasting. All taught by highly qualified professional teachers. The na- tion's newest, finest and most complete facilities including our own station commercial broadcast - 1101101111I IIIIIIIlllIIIIIIII1111111111111111IIi KEIR. Fully approved for veterans training. Accred- ited by the National Association of Trade and Tech- Technical nical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Texas 75235. First phone in six to twelve weeks through tape RADIO BROADCAST recorded lessons at home plus one week personal instruction in Washington, Minneapolis or Los An- TECHNICIANS geles. Our seventeenth year of teaching FCC license The Voice of America, U.S. Information courses. Bob Johnson Radio License Instruction, Agency, has positions available for RADIO 1060D Duncan, Manhattan Beach, Calif. 90266. Broadcast Technicians in Washington, D.C. These positions require a MINIMUM of Since 1996. Original course for FCC first class radio FIVE years progressively responsible experi- Approved telephone operators license in six weeks. ence in both Studio and Recording activities. Dick is Director of school. Job Placement for veterans. Low -cost dormitory facilities at Starting salary rates are $3.99, $4.47, and Reservations required. Several months ahead advis- Services at $4.94 per hour, depending on experience and Columbia School of 2. For informa- able. Enrolling now for Jan. 8, April training. Under Civil Service. tion, references reservations write William B. Broadcasting. With our 27 offices and Applications (CSC Form 171, available at Ogden Radio Operational Engineering School, 5075 local Post Office or other Federal offices) in the U. S. and Canada the Avenue, Huntington Beach, California 92647. Warner should be sent to: chances are excellent (Formerly of Burbank, Californial. Chief, VOA Personnel Office. U.S. In- that we New York City's 1st phone school for people who formation Agency, HEW -South Build- have just the graduate you're cannot afford to make mistakes. Proven results: ing, 330 C Street, S. W.. Washington, looking for. Just tell him what you April 68 graduating class passed FCC 2nd class D. C. 20547 exams, IOC% passed FCC 1st Class exams; New A.V EQUAL OPPORTUNITY EMPLOYER want and he'll send you a resume, programed methods and earn while you learn job opportunities. Contact ATS, 25 W. 43rd St., N.Y.C. photo and audition tape. Air Mail. Phone OX 5 -9245. Training for Technicians, Combo - men, and Announcers. eColumbia School Radio Engineering Incorporated Schools has the CHIEF ENGINEER finest and fastest course available for the Ist class of Broadcasting Radio Telephone License (famous 5 week course). Here's your spot in the Sun! 4444 Geary Blvd., San Francisco 94118 Total tuition $35C. Classes begin at all R.E.I. Schoóls Nov. 11, Ian. 6, Feo. 10, Mar. 17. Call or Aggressive AM & FM operation Telephone: (415) 752 -5162 write the R.E.I. School nearest you for information. seeks experienced, competent Chief (Not affiliated with CBS, Inc. or any other Institution) R.E.I. in Beautiful Sarasota, the home office, 1336 in San Juan, P.R. Must take full Main Street, Sarasota, Florida 33577. Call (813) 955 -6922. charge of operation and mainte- nance. 18 Month contract, excel- TV Wanted R.E.I. in Fascinating K. C. at 3123 Cillham Rd., -Help -Technical Kansas City, Mo. 64109. Call (816) WE I -5444. lent working conditions. Send resume to ,ilnlhilnl11ll I:Illlillllllll'.IIIinII.I1111111pIlinlllilaullll:iIII111111iIIIILIIn'IIIII R.E.I. in Delightful Glendale at 625 E. Colorado St., Glendale, California 91205. Call (213) 244 -6777. Genr. Mgr. Box 9986 R.E.I. in Historic Fredericksburg at 809 Caroline St., Fredericksburg, Va. 22401. Cali (7031 373 -1441. Santurce, P.R. 00908 RADIO /TV OPENINGS lobs, jobs, jobs. Weekly we receive calls from the We have several openings in all phases top stations throughout the fifty States, Wash.. of broadcast engineering for men under Ore., Mich., Wis., Okla., Texas, La., Ala., Fla., Ky.. 35. Radio and TV Chief Engineers. Va., N. I., Penn., Conn., Mass., and many more NEWS Studio and Transmitter Supervisors plus These calls are for Don Martin trained personnel. Maintenance Engineers and Video Tape To succeed in broadcasting you must be well 'technicians. Send resume immediately to trained and capable of competing for the better NEWSMAN Industry Immediate opening for experienced jobs in the Only the Don Martin School of Ron Nationwide Broadcast Con- Radio & TV, with over 30 years experience in Vo- writer -newscaster nights. Salary open, Curtis, cational Education, can offer training in all practical excellent benefits. Move up to net- nfnll- __ sultants, 645 N. Michigan, Chicago, aspects of broadcasting. If you desire to succeed ated 3511.500 metro nmrket station, 'l'ape Illinois 60611. as a broadcaster, call or write for our brochure, and resume to: or stop in at the Don Martin School. 1653 No. Cher- Morry Alter, KSTT, 1111 East River Confidential and no fee to applicant. okee. Hollywood, Cal. 90028. HO 2 -3281. Find out Phone: the reasons why our students are in demand! Drive, Davenport, Iowa. (319) 326-2541. RADIO -Help Wanted ini nnnnniannanuncaion nnmmnuuomwru tarsrsnnrmnnnuu sralas al Sales Situation Wanted :c°: - ,.f..,...., si::ii:5°.::'s.:s:;: .._.. ,r:.....o...,....,.. DIVISION Use Our 5,000 Resumes SALES MANAGER To Find Your Man Responsible and challenging position for a 24,960 MAN HOURS were required to recruit and screen these appli- self -starter with broadcast sales know -how, leadership skills and demonstrated ability cants. Now you can use this large resume library to find your man. tc keep learning and growing. We are the leading regional rep firm in the country Call 312- 337 -5318 for service charges in your size market. and can offer a very competitive salary, full fringe benefits and excellent growth potential. Send resume including salary history in confidence to: `Nationwide `Broadcast Gonsultants Don O. Hays, VP -Sales REGIONAL REPS CORP. e45 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS 60611 Tel. 312 337 -6316 P.O. Box 5010 Cincinnati, Ohio 95205 EXECUTIVE, ADMINISTRATIVE, PROGRAMING, SALES, AND ENGINEERING PLACEMENT

92 BROADCASTING, Oct. 14, 1968 Technical- (cent'd) MISCELLANEOUS IMMEDIATE '1.e e'..re r. e e.W. r, r, rr r,rre ...ti: ,_ Permanent openings for experienced tele- NEED HELP? vision engineers at expanding midwest ATTENTION SMALL TO station originating Big Ten sports. Op- MEDIUM MARKETS! portunity to advance to supervisory post. e. Your ad here . . , FCC First Phone license required. $500 S TA. MGRS.** P.D.'S up depending on experience with VT, color, microwave, and transmitter main- DISC JOCKEYS! resume to tenance. Send Add personality to the sound of your N. Box K -37, Broadcasting. ' shows promoting your personalities, NEWS e,, news, features, commercials, etc., with ; authentic sounding impersonations of : Walter Brennan, Ed Sullivan, Jimmy EXPERIENCED NEWSMAN '. Cagney, Edward G. Robinson, Arthur college educated, needed for immediate Godfrey, Jimmy Stewart, Boris Karloff, opening at mid -west, newspaper-affiliated, . radio and TV operation, attractive wages Peter Lorre, etc. You write what you and benefits. Send resume andd tape to:t want the voices to say, or we'll write gives you nationwide display Mitch Stanley, Manager : them for you. Package of 12 promo's '. 101 West Boardman St. WFMJ, tailormade for you, exclusive in your e For Rates Contact: Youngstown, Ohio 49502 , market for only $25.00! Also commer- % cials with voices at low rates! Programing. Production. Others . BE DIFFERENT: { RAISE RATINGS: VOICES UNLIMITED PROGRAM DIRECTOR 9536 W. OHIO PLACE fHröa,stóngi: .... DENVER, COLORADO A major market VHF station located in the mid -west is seeking a creative program per- ewrrstirrrrrrerrrr..:ee son, with proven administrative and super- visory skills to manage a program department FOR SALE- Stations that emphasizes local live color programing. Degree preferred with 5 to 10 years of pro- (cont'd) gressively responsible commercial programing PROGRAMING IDEA experience. Starting salary in middle to upper teens with a complete generous fringe bene- All Midget Panel Show irr Midget Enter- fits program. Send a confidential resume of tainer-Hid Show For Nelsrnrk TV. your experience, education and current earn- ings to Box K-129, Broadcasting. ttt Pue cifCeJitt !irniters Láinc. Box K -3, Broadcasting. do Equal Opportunity Eugluyet (M /F) 116 CENTRAL PARK SOUTH NEW YORK. N. Y. Searching For Call Letters ?? 265.3430 WANTED TO BUY Flip through our computer printed directory of every possible call letter combination and find the one that gives extra spark to your station. Available for only $50 from WANTED TO ETJY: Data Operations, Inc., 2404 \Iassaelm- sells Avenue, Cambridge, 51 assaeltuset is 82140. 017- 888-0500. tun Crau fall) want - Loon wall MIDWEST TV TRANSNIITTF.RS FM STATION Hope In gel them cheap, so write us cour FOR SALE -Stations Serving 78,000 population, grossing $3,000 best terms. Describe ourdit ion: work per month. Competitive wish AM station in market. Pece nettled to put them in shape. $75,000. Confidential Listings R. C. CRISLER & Box K -1, Broadcasting:. RADIO- TV -CA.TV CO., INC. N.E. S.E. S.W. N.W. - - - BUSINESS BROKERS FOR C.A.T.V., TV 8 RADIO PROPERTIES FOR SALE- Equipment GïBENIVETT. LARSON,INC. LICENSED SECURITIES DEALERS B. uilding; 6363 Sunset Blvd., Suite 701 UNDERWRITING -FINANCING RCA TJ -56 TV MOBILE UNIT Hollywood,Califotnia 40028243./4091171 CINCINNATI- Completely equipped to originate three 13RQKERS=CONSULTet,NTS Richard C. Crisler, James L. Brown, t. camera nuntochronie remotes. Include, James J. Espy 5th /3rd Bonk Building, large assortment of lenses and Igloo ft phone (513) 381 -7775 = eminent cable. Truck and equipment in good operating GALLIPOLIS, OHIO - condition. Cleveland FM Radio Station For Sale Paul E. Wagner POB 448, phone (614) 446 -3543 Department WHDH -TV High power Cleveland. Ohio F0.1 radio Engineering station for sale. Excellent facilities and 50 Morrissey Blvd., Boston, Mass. 02125 TUCSON - programing. Offers less than ?5n.noo Edwin G. Richter, Jr. .m IIIi:Ifllt ill uNlalluaalualll9111111alllllnluI r,uu'f1 a, will not be considered. Principals con- INSTRUCTIONS tact. POB 5131, phone (602) 622 -3336 Box K -91, Broadcasting.

LEARN RADIO SALES . . . The highest paying lob in Radio. lobs with salary of $125 a week to $9.200 a year. plus commission and expenses. Next class begins Oct. 28th. Don't wait! Make next year Ga. small daytime $ 65M terms West small fulltime 75M nego worth more to you. No experience necessary. Write or Call: Ariz. medium fulltime 85M SOLD Wyo small fulltime 100M nego UNIVERSAL SCHOOL OF SALES I.0 4203 / Greensboro. N.C. 27406 M.W. medium AM & FM 200M $70M N.M. medium fulltime 175M cash Phone (919) 22 74.622267 Coastal metro daytime 225M terms III, metro daytime 370M 29% Employment Service East major daytime 650M 29% Colo. suburban daytime 110M cash

527 Madison Ave.. New York, N.Y. 10022

f:, CHAPMAN ASSOCIATES F3 :7 media brokerage service' 2045 Peachtree Road Atlanta, Ga. 30309 BROADCAST PERSONNEL AGENCY Sherlee Sarich, Director

BROADCASTING, Oct. 14, 1968 93 (Continued from page 88) Rolfes has 14% in that application and is Is owner of KEEE Nacogdoches, Tex. vice president of ad agency. Ann. Oct. 3. Messrs. Stallworth and Cowling are KEEE Zenas Sears, vice president (each none be- employees. Ann. Oct. 2. for, each Messrs. Raymond and KCFM St. Louis -Seeks transfer of con- 50% after). trol of Commercial Broadcasting Co. through WFAD Middleburg, Vt. -Seeks assignment Sears hold respective positions and Interests Alvin Delle and In OK Realty & Investment Co., which will purchase of stock from Robert J. Lipsitz of license from Frank Jr. (4.2% before, none after) by Harry Eidel- Donald G. Fisher db /as Voice of Middle- be liquidated by transfer. No consideration Inc. to afford interests to involved. Ann. Oct. 2. man, president (46.5% before, 50.7% after). bury ownership Consideration: $6,000. Ann. Oct. 2. two parties for $1. Principals: Frank Alvin a KATO Safford, Ariz. -Seeks assignment of Delle Jr., president (69 %), Donald G. Fish- license from Willard Shoecraft to Al G. KDNL -TV St. Louis -Seeks assignment of er, vice -president- treasurer (29 %), Elizabeth Stanley for $85,000. Mr. Shoecraft owns CP from Greater St. Louis Television Corp. R. Delle and J. Debra Fisher (each 1 %). KIKO Miami, Ariz. Mr. Stanley is general to Evans Broadcasting Corp. for $34,500. Ann. Oct. 2. manager of WTSB -AM-FM Lumberton, N. C., Sellers: Boyd Fellows, president (10 %) et owns 50% of insurance and real estate com- al. Buyer: Thomas M. Evans, sole owner. Actions pany and 75% of loan company. Ann. Oct. 7. Mr. Evans is sole owner of investment com- KWIP Merced, Calif.-Seeks assignment pany, 83% owner of underwriting and broker- WVSM Ralnsville, Ala.-Broadcast Bu- of license from Cambridge Broadcasting age firm and has 67% and 16% interest in reau granted transfer of stock of Sand Corp. to K.W.I.P. Broadcasting Inc. for two manufacturing companies. Ann. Oct. 2. Mountain Advertising Co. from Welton H. $100,000. Sellers: Robert Wiley Miller, pres- WYRN Louisburg, N. C. -Seeks assign- Norwood (17.3% before, none after) to ident et al. Buyers: Keith L. Stine, secre- ment of license from Joseph T. Lane tr/as Lawrence E. Kennamer, president (48.66% tary- treasurer and Glenn H. Hilmer, presi- Franklin Broadcasting Co. to Franklin before, 66% after). Consideration: $2,600. dent (each 50 %). Buyers are former owners Broadcasting Inc. for $60,000. Principals: KAHR Redding, Calif. -FCC granted as- of WHOU Houlton, Me. Ann. Oct. 2. Euland C. McBride, president, A. F. John- signment of license from High Fidelity a KCTY Salinas, Calif. -Seeks assignment son Jr., vice president and Mollie B. Evans, Stations Inc. to William B. Grover, receiver. of license from Allen C. BIgham Jr. to secretary- treasurer (each 33x5 %). Mr. Mc- Assignment is to fulfill bankruptcy proceed- DECO Inc. for $156.000. Principal of JECO Bride is WYRN program director and com- ings. Action Oct. 9. Inc.: James E. Coyle, sole owner. Mr. Coyle mercial manager. Mr. Johnson is WYRN KAHR Redding, Calif. -FCC granted as- has minority interests in KALI and KECC- news director. Miss Evans is WYRN sec- signment of license from William B. Grover, TV, both El Centro; and KVEZ -FM San retary- announcer -salesman. Ann. Oct. 2. receiver, to California Northwest Broadcast- Mateo, all California. Ann. Oct. 2. WDAR-AM -FM Darlington, S. C. -Seeks ing Co. for $55,500. Principals: Carl R. Mc- a KUBC Montrose. Colo. -Seeks assignment assignment of license from Mid -Carolina Connell, president and Leah McConnell, of license from Uncompahgre Broadcasting Broadcasting Co. to Mid- Carolina Broad- treasurer (jointly 100 %). Principals own Co. to Woodland Broadcasting Co. for $199,- casting Inc., its wholly owned subsidiary, KVIQ -TV Eureka, Calif. Mr. McConnell 000. Seller: George O. Cory, president et al. for purpose of corporate reorganization. No owns 47.5% of KVIP Redding, Calif. Ap- Buyers: Gerald R. Proctor, president (50 %), consideration involved. Principals: Harry L. proval conditioned that Mr. McConnell di- Jerry Johnson, M.D., vice president- treas- Welch (50 %) et al. Mid -Carolina Broadcast- vest himself of interest in KVIP before urer (10 %) et al. Mr. Proctor is employee of ing Co. is licensee of WSAT Salisbury and assuming control of KAHR. Action Oct. 9. broadcasting company, sole owner of landro- WTIK Durham. both North Carolina. WBRY Waterbury, Conn.- Broadcast Bu- mat and has 50% interest in application for WDAR-AM -FM also seeks transfer of con- reau granted assignment of license from new AM station at Vidor, Tex. Mr. Johnson trol of Mid-Carolina Broadcasting Inc. from Crystal -Tone Broadcasting Co. to Lowell is ophthalmologist. Ann. Oct. 2. Mid- Carolina Broadcasting Co. (100% be- W. Paxson for $237,000. Seller: Danny a WFCS Southington, Conn. -Seeks assign- fore, none after) to Dr. Stanley M. Boyd Stiles, sole owner. Buyer: Lowell W. Pax- ment of from and Theodore J. Gray Jr. (none before, son, sole owner. Mr. Paxson is majority CP Fitzgerald C. Smith tr /as 50% each after). Dr. Boyd is dentist. Mr. stockholder of WKSN-AM -FM and WNYP Southington Broadcasters to Willie Broad- Gray has controlling interest in WKDE (TV), all Jamestown, New York, and has casting Co. for $34,100. Principals: Herbert Altavista, Va. and minority interests in application C. Rice, chairman of the board (67 %) and pending to purchase WYND Edward WHEO Stuart, Va. and WAKS Fuquay- Sarasota. Fla. Action Oct. 3. Gerbic, president (33 %). Mr. Rice Vanina. N. C. Consideration: $19,657.45. KIKI.Honolulu- Broadcast Bureau granted has majority interest in KVNI Coeur Ann. Oct. 2. d'Alene, Idaho and WILI Willimantic, Conn. transfer of control. from Royal V. Howard He also has Interest in WINY Putnam, Conn. MIME Hondo. Tex. -Seeks assignment of (86.66% before, none after) to Court Broad- Mr. Gerbic also has interest in WILI and CP from Ben J. Conroy Jr. tr /as Medina castin Co. (14.33% before, 100% after). WINY. Ann. Oct. 2. Broadcasting Co. to William E. Berger, Principals of Court Broadcasting Co.: C. C. sole owner, for $1,434.13. Courtney, president and S. Lee Kohrman, WKKY -FM Erlanger, Ky. -Seeks assign- Mr. Berger is treasurer ment of license commissioner of Texas Water Rights Com- (each 43.5 %) and others. Mr. from Ken Thomas Inc. to mission, owns 98% of a newspaper chain Courtney has no other business interests in- Christian Broadcasting Association Inc. for dicated: $36,000. and has 28% interest in printing company. Mr. Kohrman is partner in law Sellers: Kenneth R. Thomas, presi- Ann. Oct. 2. firm and has 25% interest in dent (87.75 %) et al. chain of beauty Buyers: Edwin M. KVKM -TV Monahans, assign- salons. Consideration: $10.000 and agreement Mortenson, president (75 %) and Jack M. Tex. -Seeks whereby Mr. Howard Mortenson, executive vice ment of license from John B. Walton Jr. will be retained as president and sec- tr /as Tri- Cities Broadcasters to Grayson engineering consultant for 10 years at $10,000 retary- treasurer (25 %). Messrs. Mortenson per year. Action Oct. 4. are pastors and own WTOF Ohio. Enterprise for $530,000. Seller: Mr. Wal- Canton, ton is sole owner of KDJW -AM -FM Ama- KAIN Nampa, Idaho- Broadcast Bureau WSMB New Orleans -Seeks transfer of rillo: KBUY -AM-FM Fort Worth: and granted transfer of control from Doyle control of WSMB Inc. from Radio Hawaii KELP -AM -TV El Paso. all Texas. He also Cain, deceased (50% before, none after) to Inc. (50% before, none after) to Macmillan owns KVOD Albuquerque and KAVE -TV Elizabeth L. Cain (none before, 50% after). Ring -Free Oil Co. (none before, 50% after). Carlsbad, both New Mexico, and KIKX Principals: Elizabeth L. Cain and Howard Principals: John M. Shaheen et al. Mr. Tucson. Ariz.. as well as minority interest Nafziger (each 50 %). No consideration in- Shaheen owns 55.3% of WSMB and 47% of in a CATV company. Principals of Grayson volved. Action Oct. 3. Macmillan Ring-Free Oil Co. Radio Hawaii Enterprises Inc.: Dr. Ellis Carp, president, WEIR Weirton, W. Va.- Broadcast Bu- Inc. is sole owner of KORL Honolulu and Theodore Shanbaum, chairman of the board reau granted assignment of license from WFBL Syracuse, N. Y.: and owns 80% of (each 33iá %) et al. Dr. Carp is optometrist Tri -State Broadcasting Co. to 1430 Corp. WNYS -TV Syracuse. N. Y. Macmillan Ring - and owner of optical company managed by for $350,000. Sellers: Harry B. Chalfant, Free Oil Co. owns 20% of WNYS -TV. Con- Mr. Shanbaum. Grayson Enterprises Inc. president. Tri -State Broadcasting is licensee sideration: $1,350,000. Ann. Oct. 3. owns KBLK- AM-FM -TV Lubbock, KWAB- of WEDO McKeesport, Pa. Buyers: Mone KKIN Attkin, Minn. -Seeks assignment of TV Big Spring and KTXS -TV Abilene, all Anathan Jr., president (25 %): Robert P. license from Lake Region Broadcast Serv- Texas. Ann. Sept. 19. Anathan, secretary- treasurer (50 %) et al. ice Inc. to Upper Minnesota Broadcasting KEEE -FM Nacogdoches, Tex. -Seeks as- Mr. Mone Anathan Jr. has 50% interest in Corp. for $60,000. Sellers: Fred H. Moegle, signment of license from J. C. Stallings to a department store, 33 %% Interest in a president et al. Buyers: Ralph J. Coursolle, Voice of the Lakes Broadcasting Inc. to business machine rental company and has president (99 %) and F. P. Rolfes, treasurer afford ownership interests to two parties for other business interests. Mr. Robert Ana - (1 %). Mr. Coursolie is sole owner of law $9.600. Principals: J. C. Stallings, president than owns 50% of a department store and a practice and has 55% interest in application (52 %), Jimmy Reed Stallworth and Ronald parking facility and has other business in- for new AM station at St. James, Minn. Mr. Douglas Cowling (each 24 %). Mr. Stallings terests. Action Oct. 3.

Cablevision of California (all multiple CATV Long Branch, N. J.-Jersey Shore Cable Community- antenna activities owners), and Krane Cablevision. Co., a subsidiary of Lomac, Inc., Red Bank, The following are activities in com- Colorado Springs, Colo. -Vumore Video has applied for a franchise. Monmouth Corp. of Colorado Inc., Colorado Springs CATV, Elizabeth, holds a franchise in Long munity antenna television reported to (multiple CATV owner), has been granted Branch. an exclusive franchise. Columbus, Ohio -- Columbus Cable Service BROADCASTING through Oct. 9. Reports Inc., Upper Arlington, has applied for a include applications for permission to North Brevard, Fla. -North Brevard CATV nonexclusive franchise. Co. has been granted a franchise. Junction City, Ore. William J. Lauritzen, install and operate CATV's, grants of Pompano and Deerfield, both Florida -Tele- d/b as Televideo of Oregon,- has been grant- CATV franchises and sales of existing prompter Corp.. New York (multiple CATV ed a 20 -year nonexclusive franchise. Other owner). has applied for a franchise. Instal- franchise holder is Liberty TV Inc., Eugene installations. lation and monthly fees would be less than (Multiple CATV owner). $5 each. Teleprompter Corp. also holds Upper &sown Ttop., Pa. -Twin County Franchise grants shown in italics. franchises for West Palm Beach and Lake Trans -Video Inc., Northampton, has been Worth, both Florida. granted a franchise. Previous applicant was Richmond, Cali). -Bay Cablevision Inc. has Bicknell, Ind. -Tech -Com Corp., Madison- Service Electric CATV Inc., Mahanoy City, been granted a franchise. ville, Ky., has applied for a franchise. Pa. (multiple CATV owner). Suunyvale, Calif. -Peninsula TV Power Lotte Star, Tex. -Clearview Cables Inc., Inc., Logan, Kan. -Charles R. Howard. Phillips- Dallas, has been granted a subsidiary of Foote, Cone & Belding, burg (multiple CATV owner), has been a franchise. New York, has applied for a 10 -year fran- granted a franchise. Kenosha, Wis.- Telecable Corp., Norfolk, chise. Company offers 24 channels at a Va. (multiple CATV owner), has applied for monthly fee of $4.95 and payments to the Hillsdale and Jonesville, both Michigan - a franchise. city ranging from 5% to 10 %. Other appli- Lamb Communications Inc., Toledo, Ohio Racine, Wis.-Telecable Corp., Norfolk. Va. cants are Nation Wide Cablevision Inc., (multiple CATV owner), has purchased the (multiple CATV owner), and Journal -Times H &B Communications Corp., and Vumore franchise of Twin Valley CATV Inc. Co. have each applied for a franchise.

94 (FOR THE RECORD) BROADCASTING, Oct. 14, 1968 His first job in the industry was for York back why I don't like New York. I played six National Screen Services in 1935. He From New times last year, against 52 times the had hitch -hiked from native New York to New York in 30 year before." to Los Angeles and landed the job as Also something of a pastime for Mr. summer -replacement help. He painted years of selling Mitchell, is investing in land. He has over signs movie property in Hawaii and "20 acres in for houses that said the last 10 years. Their vaca- "Ladies siasms in Arizona that anyone can buy." Please Remove Their Hats" tion trips have hardly been busman's and "Bank The Variety Club in Los Angeles was Night," so they could be holidays, since few sales trips include and is one of Mr. Mitchell's chief in- re -used. He earned two dollars a day. New Delhi. cities like terests. An organization made up of Today George Mitchell is vice presi- The Mitchells have just returned theatrical, motion -picture and broadcast dent and general sales manager for three weeks abroad, most of it from professionals, the Variety Club raises Warner Bros. -Seven Arts. And he's spent in Europe with an unorthodox money for children's charities. The club back in New York again, living on "side trip" to the Taj Mahal. Mr. makes use of carnival jargon, such as Manhattan's upper East Side and work- secretary is still trying to fig- Mitchell's calling its president chief barker ing in Warner Bros.-Seven Arts' New ure out how to wear the sari her boss -an office Mr. Mitchell held while active in York offices overlooking Park Avenue. and Mr. Mitchell is brought her back, the Los Angeles "Tent." George "Never- Leave -a- Town -With- still brimming over with anecdotes -a- Sale" George Mitchell has been married out Mitchell, one of his associ- about his vacation. to Helene Mitchell for almost as long ates calls him in fun. The wanderlust, says Mr. Mitchell, at as he has been married to theatrical and Someone up Warner Bros. -Seven was sparked by a trip to the Caribbean television distribution. Arts has kept a tally of Mr. Mitchell's that he won as a sales incentive at The Mitchells have two sons, Steve, successes. On behalf of Warner Bros. - Artists. Since then they have United 27, who was recently married, and Rob- Seven Arts he has distributed in the traveled extensively, not only in Eu- ert 18, who entered Denver University U.S. as of June 30 of this year: 1,016 rope, but the Far East as well. this fall. Steve, according to his father, feature films, 906 one -hour series, 495 When his time is his own, and he's has started his own company and is de- half -hour series, 330 cartoons, eight one - not in London, New Delhi or Hong scribed as "a competitor of ours." Rob- hour specials, five half-hour specials. Kong, Mr. Mitchell is basically a golfer. ert is a musician: "He's always wanted Testimony enough to his sales prowess. And that's not easy when you operate to be a talent, entertainment." Mr. Mitchell is also the liaison be- out of a Manhattan apartment. "This is tween the home office and the sales No picture of the man would be com- arm of Warner Bros. -Seven Arts in plete without mention of his fondness Canada. for pipes. George Mitchell himself con- Before thumbing his way to Califor- Week'sProfile siders it his trademark. "I'm sure most nia some 30 years ago, Mr. Mitchell people see me 70% of the time with a had been an assistant to an insurance pipe in my mouth." On this last trip adjuster in New York. He made the abroad he bought one pipe in Paris as unlikely transition to the motion- picture a souvenir. Previous trips to London business in 1935 and stayed with Na- have included earnest pipe -buying ex- tional Screen Services for five years. peditions. Mr. Mitchell joined United Artists in Because of his recent vacation, Mr. 1940, remained for another five years, Mitchell lamented that he had seen only finally leaving to spend a year in the Ar- two of the new fall- season shows, but my. he adds: "I look at television religiously. In 1946 he joined Republic Pictures I figure it's my livelihood. Before the as a branch manager in Portland, Ore. next two weeks are out I guarantee I'll In 1950, he was promoted to branch see all of them." manager in Republic's San Francisco The two new shows he did see he office. His entrance into television sales pronounced "very disappointing." He came in 1954, when Mr. Mitchell joined fears that the anti -violence campaign Hollywood Television Service, a Repub- launched by the broadcast industry may lic subsidiary. go too far and eliminate a lot of the ex- In 1958, Mr. Mitchell rejoined United citement from the series. Some kind of Artists, this time in Dallas as Southwest dramatic conflict is necessary he says, Division account executive. He was ap- "either a Hitchcock kind of suspense pointed Southwest Division manager, that you build up in your mind or some- which was his title when he left United thing visual." Artists to join Seven Arts in 1960. George Mitchell, VP and general Mr. Mitchell is concerned with what Formerly West Coast division man- sales manager, Warner Bros. - he considers a decline in the quality of ager and then vice president for sales Seven Arts; b. Jan. 20, 1916, acting in the newer series. The con- on the West Coast. Mr. Mitchell mi- Bronx, N. Y.; attended New York trast. he says, with the older shows grated east again last year when he was University; joined National Screen and with feature films is alarming. appointed sales manager. Services, 1935; United Artists, "When they took someone for the Mr. Mitchell says he never minded 1940-1945, served U.S. Army, movies -like a Marilyn Monroe -they all the shuffling around the country his 1945 -46; branch manager, Repub- gave her years and years of dramatic job demanded, but wonders if it wasn't lic Pictures, 1946 -1958; rejoined training." hard on his family: "It's all right for a United Artists as Southwest Divi- When he is not watching the season's man, but a woman doesn't like to re- sion account executive in 1958; debuts out of a sense of duty, Mr. locate as much as I've made my wife joined Seven Arts, 1960. m. Mitchell prefers sports, any sports. He relocate." Helen DeFord, 1936; children - likes TV; he watches a lot of TV; "I Ironically, travel- for -pleasure has be- Steve, 27, Robert, 18; hobbies- - resent the expression 'the idiot box'," he come one of the Mitchells' chief enthu- golf, travel. says.

BROADCASTING, Oct. 14, 1968 95 Editorials

Is Cox the court of last resort? Some figures worth ogling In the five -and -a -half years that he has been an FCC corn - Spot radio is on the rise again. The comeback, after a year missioner and in the two preceding years that he was chief when none of the media had much of a gain to brag about, of the agency's Broadcast Bureau, Kenneth A. Cox has has been apparent for some time. Now the Radio Advertising spared no effort to assert his belief that the government is Bureau's report on the first six months of 1968 documents constitutionally empowered to invoke controls over broad- the fact and provides a measure of its extent. cast programing. The RAB figures, reported in detail in this issue, show As chief of the Broadcast Bureau he was discovered to be spot radio billings up 7.3% over 1967 first -half totals. That's using the intimidation of official letters to persuade appli- not quite up to the 13 % -15% increase being estimated for cants to change their programing proposals at license - spot TV, but it appears to be a good bit better than the renewal time. The technique, as described in BROADCAST - print media have been doing and, more important, some of rxc's issue of Dec. 3, 1962, boiled down to this: Licensees the key elements in the gain hold promise for further growth. whose program proposals failed to meet Mr. Cox's private For one thing, the question -mark that hung over auto- specifications were asked to justify their plans. Those who motive advertising a year ago appears to have been largely clung to their original proposals kept getting other letters dissipated: General Motors, Ford and Chrysler retain their until it became evident that the way to get a license renewed one -two -three ranking, all with increased spot outlays and was to make a promise corresponding to Mr. Cox's hints. Ford with a 50% increase. There's still a hang -up in ciga- Mr. Cox's artful project to reshape the broadcast system's rette advertising, but the picture is not entirely bleak. programing might never have been discovered if he had Perhaps the most promising sign of all is that, among the not overreached himself. At one swoop he asked the FCC top 100 spot -radio users, RAB counted 25 that have in- to defer the license renewals of some 100 California sta- creased their spot spending this year by at least one -third. A tions. Awakened at last to what had been going on, the corn- dozen of these increased by more than 100 %, and three - mission put a stop to it. Lever, Texaco and L &M -by 225% to 240 %. In total, the Within three months, however, Mr. Cox, a protege of top 100 this year spent 11.6% more than the top 100 a year Senator Warren G. Magnuson (D- Wash.), chairman of the ago. Senate Commerce Committee, was appointed to the com- By definition, a boosted budget is the best tribute an ad- mission itself to fill the vacancy left by the resignation of vertiser can offer any medium. And his extra dollars gen- Newton Minow. Since then he has been industriously ap- erate still more, because his competitors soon get the word. plying his principles in whatever way he could. He has in It seems clear in RAB's first -half report that this process recent times found an ally in Nicholas Johnson, who views is again at work; the word once more is out about spot radio. the First Amendment eye to eye with Mr. Cox -a sort of Spread the word. double vision that fuzzes up some of the simplest language to be found in American writing. To the Messrs. Cox and Congress makes a case against itself Johnson the First Amendment means something else when it says that Congress shall make no law abridging the free- The squalid performance of the U. S. House and Senate dom of the press. last week in using Section 315 as a political instrument So far the Messrs. Cox and Johnson have failed to con- put into action the worst fears of the writers of the First vince the FCC majority that it ought to follow them to their Amendment. Under political control, media of journalism goal of program control, but they keep on trying. Only a are doomed to certain corruption. few months ago the two of them put out a 308 -page report The Congressional Record last Tuesday, Wednesday and criticizing the programing of Oklahoma broadcast stations Thursday is probably the best argument that could be pre- and excoriating the FCC majority for refusing to tell all sented to challenge the cons itutionality of Section 315. broadcasters what they should be putting on the air. Some day the opportunity wil come to use it. In the time that we have been observing Mr. Cox we have conceded to him a courage of conviction and steadfastness of purpose. Those qualities, we are now obliged to note, may be degenerating into mulishness. In a prepared state- ment delivered at a conference sponsored by Columbia University (BROADCASTING, Oct. 7), Mr. Cox took rabid ex- ception to a unanimous opinion delivered by a U. S. Court of Appeals. This was a display not only of mulishness but also of egotism in disturbing extreme. In a detailed attack on the seventh circuit's recent find- ing that the FCC's fairness rules governing personal attacks are unconstitutional, Mr. Cox all but called the judges boobs. "After all these years," he said at one point, "the broadcasters have found someone who believes their horror stories." Mr. Cox is a lawyer and so he must know that the appel- late decision stands as law unless it is stayed by the court that issued it or reversed by the U. S. Supreme Court. As a lawyer, Mr. Cox must surely be in sympathy with Drawn for BROADCASTING by Sid Mx the principle that the law is to be observed -even by a "Rewrite this story about the juvenile bank robber. You federal bureaucrat who may privately think himself above it. forgot to say the kid got the idea from watching TV."

96 BROADCASTING, Oct. 14, 1968 Beeline Country...awfully big in Food Sales

. . . and BEELINE RADIO KFBK is a proven way to reach an important part of this market. Over one and a half million listeners in Sacramento's 18- county market spend over $589 million on food alone. And the best way to get your share of food sales and the total 2.59 billion dollar market is to advertise on Beeline Radio KFBK. KFBK's 50,000 watts of power put the cover on California's capital that boasts a per household effective buying income of $8,969. So get your sales cooking ... get on Beeline Radio KFBK. And remember, KFBK is one of Beeline Radio's four stations covering California's rich Inland Valley.

Data Source: Sales Management's Survey of Buying Power, June 1968. (Retail Sales) Mc Clatchy Broadcasting KATZ RADIO NATIONAL REPRESENTATIVE If you lived in San Francisco .. .

...you'd be sold on KRON-TV

NBC -Channel 4- Represented by Peters, Griffin, Woodward