Increasing Competitiveness
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Bab Iv Hasil Penelitian Dan Interpretasi Hasil 1.1
BAB IV HASIL PENELITIAN DAN INTERPRETASI HASIL 1.1 Gambaran Umum Perusahaan PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933 PT Unilever Indonesia Tbk (perusahaan) didirikan pada 5 Desember 1933 sebagai Zeepfabrieken N.V. Lever dengan akta No. 33 yang dibuat oleh Tn.A.H. van Ophuijsen, notaris di Batavia. Akta ini disetujui oleh Gubernur Jenderal van Negerlandsch-Indie dengan surat No. 14 pada tanggal 16 Desember 1933, terdaftar di Raad van Justitie di Batavia dengan No. 302 pada tanggal 22 Desember 1933 dan diumumkan dalam Javasche Courant pada tanggal 9 Januari 1934 Tambahan No. 3. Dengan akta No. 171 yang dibuat oleh notaris Ny. Kartini Mulyadi tertanggal 22 Juli 1980, nama perusahaan diubah menjadi PT Unilever Indonesia. Dengan akta no. 92 yang dibuat oleh notaris Tn. Mudofir Hadi, S.H. tertanggal 30 Juni 1997, nama perusahaan diubah menjadi PT Unilever Indonesia Tbk. Akta ini disetujui oleh Menteri Kehakiman dengan keputusan No. C2- 1.049HT.01.04TH.98 tertanggal 23 Februari 1998 dan diumumkan di Berita Negara No. 2620 tanggal 15 Mei 1998 Tambahan No. 39. Salah satu perusahaan besar yang memiliki berbagai merek dagang yang sudah dikenal di Indonesia adalah PT.Unilever Indonesia, Tbk. PT. Unilever Indonesia, Tbk. Yang beroperasi di indonesia sejak tahun 1933, telah tumbuh menjadi perusahaan penyedia consumer product yang mempunyai peran penting di indonesia. Unilever adalah produsen merek-merek terkenal di seluruh dunia yang juga terkenal di tingkat regional dan lokal, antara lain Pepsodent, Lifebuoy, Lux, Dove, Sunsilk, Clear, Rexona, Rinso, Molto, Ponds, Blue Band, Royco, Sariwangi, Bango, Taro dan masih banyak lagi. -
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek
BAB IV PAPARAN DATA DAN PEMBAHASAN 4.1 Deskripsi Objek Penelitian 4.1.1 Profil PT. Unilever Unilever Indonesia telah tumbuh menjadi salah satu perusahaan terdepan untuk produk Home and Personal Care serta Foods & Ice Cream di Indonesia di Indonesia. Rangkaian Produk Unilever Indonesia mencangkup brand-brand ternama yang disukai di dunia seperti Rinso, Pepsodent, Lux, Dove, Sunsilk, Clear, Rexona, Vaseline, Lifebuoy, Molto, Sunlight, Walls, Blue Band, Royco, Bango, dan lain-lain. Tujuan perusahaan yaitu menciptakan masa depan yang lebih baik setiap hari, membuat pelanggan merasa nyaman, berpenampilan baik dan lebih menikmati kehidupan melalui brand dan jasa yang memberikan manfaat untuk mereka maupun orang lain, menginspirasi masyarakat untuk melakukan tindakan kecil setiap harinya yang bila digabungkan akan membuat perubahan besar bagi dunia, dan senantiasa mengembangkan cara baru dalam berbisnis yang memungkinkan unilever untuk tumbuh sekaligus mengurangi dampak lingkungan. Perseroan memiliki dua anak perusahaan : PT. Anugrah Lever (dalam likuidasi), kepemilikan Perseroan sebesar 100% (sebelumnya adalah perusahaan patungan untuk pemasaran kecap) yang telah konsolidasi dan PT. Technopia Lever, kepemilikan Perseroan sebesar 51%, bergerak di bidang distribusi ekspor dan impor produk dengan merek Domestos Nomos. 67 68 Perseroan memiliki enam pabrik di Kawasan Industri Jababeka, Cikarang, Bekasi, dan dua pabrik di Kawasan Industri Rungkut, Surabaya, Jawa Timur, dengan kantor pusat di Jakarta. Produk-produk Perseroan berjumlah sekitar 32 brand utama dan 700 SKU, dipasarkan melalui jaringan yang melibatkan sekitar 370 distributor independen yang menjangkau ratusan ribu toko yang terbesar di seluruh Indonesia. Produk-produk tersebut didistribusikan melalui pusat distribusi milik sendiri, gudang tambahan, depot dan fasilitas distribusi lainnya. Sebagai perusahaan yang mempunyai tanggung jawab social, Unilever Indonesia menjalankan program Corporate Social Responsibility (CSR) yang luas. -
Companies That Do Test on Animals
COMPANIES THAT DO TEST ON ANIMALS Frequently Asked Questions Why are these companies included on the 'Do Test' list? The following companies manufacture products that ARE tested on animals. Those marked with a are currently observing a moratorium (i.e., current suspension of) on animal testing. Please encourage them to announce a permanent ban. Listed in parentheses are examples of products manufactured by either the company listed or, if applicable, its parent company. For a complete listing of products manufactured by a company on this list, please visit the company's Web site or contact the company directly for more information. Companies on this list may manufacture individual lines of products without animal testing (e.g., Clairol claims that its Herbal Essences line is not animal-tested). They have not, however, eliminated animal testing from their entire line of cosmetics and household products. Similarly, companies on this list may make some products, such as pharmaceuticals, that are required by law to be tested on animals. However, the reason for these companies' inclusion on the list is not the animal testing that they conduct that is required by law, but rather the animal testing (of personal-care and household products) that is not required by law. What can be done about animal tests required by law? Although animal testing of pharmaceuticals and certain chemicals is still mandated by law, the arguments against using animals in cosmetics testing are still valid when applied to the pharmaceutical and chemical industries. These industries are regulated by the Food and Drug Administration and the Environmental Protection Agency, respectively, and it is the responsibility of the companies that kill animals in order to bring their products to market to convince the regulatory agencies that there is a better way to determine product safety. -
(NON-FILTER) KS FSC Cigarettes: Premiu
PELICAN STATE WHOLESALE: PRODUCT LIST Code Product Category 91001 91001 AM SPRIT CIGS TAN (NON‐FILTER) KS FSC Cigarettes: Premium 91011 91011 AM SPRIT CIGS LIME GRN MEN MELLOW FSC Cigarettes: Premium 91010 91010 AM SPRIT CIGS BLACK (PERIQUE)BX KS FSC Cigarettes: Premium 91007 91007 AM SPRIT CIGS GRN MENTHOL F BDY BX KS Cigarettes: Premium 91013 91013 AM SPRIT CIGS US GRWN BRWN MELLOW BXKS Cigarettes: Premium 91009 91009 AM SPRIT CIGS GOLD MELLOW ORGANIC B KS Cigarettes: Premium 91002 91002 AM SPRIT CIGS LT BLUE FL BODY TOB BX K Cigarettes: Premium 91012 91012 AM SPRIT CIGS US GROWN (DK BLUE) BX KS Cigarettes: Premium 91004 91004 AM SPRIT CIGS CELEDON GR MEDIUM BX KS Cigarettes: Premium 91003 91003 AM SPRIT CIGS YELLOW (LT) BX KS FSC Cigarettes: Premium 91005 91005 AM SPRIT CIGS ORANGE (UL) BX KS FSC Cigarettes: Premium 91008 91008 AM SPRIT CIGS TURQ US ORGNC TOB BX KS Cigarettes: Premium 92420 92420 B & H PREMIUM (GOLD) 100 Cigarettes: Premium 92422 92422 B & H PREMIUM (GOLD) BOX 100 Cigarettes: Premium 92450 92450 B & H DELUXE (UL) GOLD BX 100 Cigarettes: Premium 92455 92455 B & H DELUXE (UL) MENTH BX 100 Cigarettes: Premium 92440 92440 B & H LUXURY GOLD (LT) 100 Cigarettes: Premium 92445 92445 B & H MENTHOL LUXURY (LT) 100 Cigarettes: Premium 92425 92425 B & H PREMIUM MENTHOL 100 Cigarettes: Premium 92426 92426 B & H PREMIUM MENTHOL BOX 100 Cigarettes: Premium 92465 92465 CAMEL BOX 99 FSC Cigarettes: Premium 91041 91041 CAMEL BOX KS FSC Cigarettes: Premium 91040 91040 CAMEL FILTER KS FSC Cigarettes: Premium 92469 92469 CAMEL BLUE BOX -
Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939
CHARM 2007 Consumer Voice and Brand Loyalty: Lever, J. Walter Thompson and the Rise of Market Research in Britain, 1918-1939 Stefan Schwarzkopf, Queen Mary College, University of London, UK the market place and redefined the consumer as a pro-active This paper discusses the use of market and consumer partner in the marketing process. research at Lever/Unilever and its advertising agency in The article uses the case study of Lux to show how the UK, J. Walter Thompson (JWT), in the interwar period. Lever and JWT discovered the consumer as a source for Surveys conducted by JWT between 1927 and 1935 helped marketing innovation. Thus, the emergence of market Lever reposition its international soap brand Lux. The case research needs to be understood as a major reorientation in demonstrates that Lever pursued market segmentation mid twentieth-century marketing management. The findings strategies much earlier than usually acknowledged. support Brian Jones (2005), deVries (1994), Fullerton Qualitative consumer research methods were used well (1988), and Hollander (1986), who questioned the idea of a before the arrival of psychographics and allowed marketers lack of marketing orientation in what has often been called to take account of autonomous consumer practices which the “production era” of early twentieth-century industrial limited the scope of management. societies. LEVER/UNILEVER AND J. WALTER The history of market research and international THOMPSON marketing strategy has recently attracted increased attention (Bakker 2003, Miskell 2004, Heinrich and Batchelor 2004, From its outset in the 1880s, Lever had been a Dyer et al. 2004, Fitzgerald 2005, Church and Godley company that defined itself not only through the production 2003). -
Master Thesis the Two Faces of Corporate Brands
0 Master Thesis The Two Faces of Corporate Brands The impact of Product Brands’ Contradictory Corporate Social Responsibility Perceptions on the Consumers’ Relationship with the Brands and Corporate brand A Unilever Case study Thesis Author: Iriana Werleman S-1533304 University of Twente, The Netherlands Faculty of Behavioral Sciences Communication Studies Marketing Communication E-mail: [email protected] Supervisor: Dr. Mirjam Galetzka University of Twente, The Netherlands Faculty of Behavioral Sciences Master of Communication Studies E-mail: [email protected] 2nd Assessor: Dr. Joyce Karreman University of Twente, The Netherlands Faculty of Behavioral Sciences Master of Communication Studies E-mail: [email protected] Date: April 18th, 2016 ACKNOWLEDGEMENT Small accidents are what brought me back to my educational path and are what makes one of my dreams come true; achieving my Master degree. I truly believe in what Paulo Coelho said in his book ‘The alchemist’, “when you want something, all the universe conspires in helping you to achieve it”. In some way it was perfect timing that lead to those small accidents, which eventually gave me motivation, determination, achievement and happiness. It also brought me wonderful people who helped and guided me through this journey. And I take this opportunity to express my most gratitude and respect to them. First, I would like to thank my supervisor, Ms. Mirjam Galetzka, for helping me through this process. She helped and guided me with the structure, theories and guided me in the right direction when I felt lost. Also, a special thanks goes to Ms. -
Neighborhood Stores of Lititz Borough & Warwick Township, Lancaster PA
REMEMBERING WHAT WAS AND WHEN Neighborhood Stores Of Lititz Borough And Warwick Township Lancaster County, PA Martha J. Xakellis 2019 1 TABLE OF CONTENTS Preface-Remembering What Was and When 3 Before Home Freezers 5 Colgate-Palmolive’s Swiss Stakes Advertisement 8 Lititz Borough Photos 9-16 Broad Street, North 17 Broad Street, South 22 Cedar Street, North 28 Front Street, East 30 Liberty Street 33 Lincoln Avenue, East 33 Main Street, East 34 Main Street, West 50 New Street, East 51 New Street, North 52 Orange Street, West and East 53 Second Avenue, East 53 Spruce Street, South 54 West End Avenue 56 Warwick Township Photos 58-59 Brunnerville 60 Kissel Hill 63 Lexington 67 Midway 69 Millport 70 Millway 70 Owl Hill 66 2 REMEMBERING WHAT WAS, AND WHEN In the mid 1700’s the Moravians settled in this area. Their settlement encompassed almost 491 acres and was a closed community for Moravians only. A Moravian could build and own what he built but would not own the land. The land belonged to the Moravian congregation. Non-Moravians who wanted to live in the area established a village on the north side of Lititz Run just before Front Street. Building lots were laid out in 1811 and the village of Warwick grew. In 1855 the lease system was abolished in Lititz. Residents could now own their house and the land on which it was built, instead of owning the house and paying rent to the Moravian Church for the land. Lititz was incorporated as a borough in 1888. -
A Case Study of Unilever in Indonesia
Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB, Novib, Unilever, and Unilever Indonesia joint research project First published by Oxfam GB, Novib Oxfam Netherlands, and Unilever in 2005 © Oxfam GB, Novib Oxfam Netherlands, and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright, but may be reproduced by any method without fee for advocacy or teaching purposes, but not for resale. The copyright holders request that all such use be registered with them for impact assessment purposes. For copying in any other circumstances, or for re-use in other publications, or for translation or adaptation, prior written permission must be obtained from the publishers, and a fee may be payable. Printed by Information Press, Eynsham, UK Original language: English A catalogue record for this publication is available from the British Library. Copies of this report and more information are available from: Oxfam GB, Oxfam House, John Smith Drive, Cowley, Oxford, OX4 2JY,UK Email: [email protected] Oxfam GB is registered as a charity (no. 202918) and is a member of Oxfam International. Novib, Mauritskade 9, Postbus 30919, 2500 GX Den Haag, The Netherlands, +31()703421991 Unilever PLC, PO Box 68, Unilever House, Blackfriars, London EC4P 4BQ, UK Tel +44 (0)20 7822 5252 Fax +44 (0)20 7822 5951 Acknowledgements This report is based on research commissioned by Oxfam GB and Unilever Indonesia and carried out in Indonesia by T.Hani Handoko, A. Prasetyantoko, B.M. -
CMGM/7 New York, Chicago, Culver City
Oct. 14, 1968:Our 38th Year:50c THE BUSINESSWEEKLY OF TELEVISION AND RADIO New major merger- Metromedia -Transamerica. p23 Big year forecast for spot radio in '69. p26 Media -buying concern at ANA -TVB workshop. p36 Networks concerned over independents' gains. p42 tyá4rP` ti.0 Now the MGM /7 feature film list sets a brand new standard in local station programming. This one remarkable group of films can in- sure continued dominance for a feature station -or can be the basis for establishing a station as the market's best feature programmer. "The big view is the long view" because this list, with its great breadth and depth of titles, can do more for setting the local image than any other single buy. Not just for 26 weeks or for one season, but for a predictable period of years. And at a project - able cost with long -range stability in sales and audience planning. Movies are stronger than ever on television. CMGM/7 New York, Chicago, Culver City. Atlanta. Dallas. Toron) SPOTLIGHT ON STARS ... ROBERT GOULET TRINI LOPEZ ABBE LANE JACK CARTER -SHELLEY BERMAN LANA CANTRELL GEORGIA BROWN TOM JONES CONNIE STEVENS ROY CASTLE VIKKI CARR BILL DANA BARBARA McNAIR FRAN JEFFRIES PHIL SILVERS NOEL HARRISON SHANI WALLIS LAINIE KAZAN EDDIE FISHER ,TV's fastest selling musical- variety specials! NINE ONE -HOUR SUPER SPECTACULARS IN COLOR' STARRING THE GREATEST NAMES IN SHOW BUSINESS ROBERT GOULET TOM JONES TRINI LOPEZ LAINIE KAZAN JACK CARTER GEORGIA BROWN TOMMY COOPER FRAN JEFFRIES FRANK GORSHIN PHIL SILVERS ABBE LANE SHELLEY BERMAN BARBARA McNAIR NOEL HARRISON SHANI WALLIS JON WEAVING BENNY HILL ENGELBERT HUMPERDINCK PAUL ANKA BILL DANA EDDIE FISHER LANA CANTRELL VIKKI CARR CONNIE STEVENS BENNY HILL FRANKIE VAUGHAN ROY CASTLE already sold in 1st four weeks. -
Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson
Vol. VI, No. 42 October 15, 1951 NEW BUSINESS J. Walter Thompson-Cape Town has been appointed as publicity counsel for THE BRITISH TRAVEL & HOLIDAY ASSOCIATION, effective Nov. 1. ... J. Walter Thompson- Calcutta announces appointment by SHALIMAR PAINT COLOUR & VARNISH CO. LTD., manu facturers of a wide range of paints and varnishes for the past 50 years. BIO RESEARCH, INC. (NY) New Cold Treatment Enters Test Markets. Relieve Beginning Nov. 1, Bio Research, Inc. will introduce its revolutionary new Cold Distress in Ona-Hotf Hour! cold discovery, Coromist, on a test basis in Madison, Wise, and Rockford, 111. Coromist, a recently perfected nose drop formula, is not an anti histamine, contains no oil. The new product, priced at 69#, carries a §&3^ E5_««5 double money-back guarantee. i •-:^::.~-- -"'-'? ^refJ* Theme of the introductory advertising is contained in the headline — "Re lieve Cold Distress in One-Half HourI" Copy points out that Coromist, un like antihistamines, is effective for both common and allergenic colds, because it "clears head — arrests bacteria." ... Advertisements will ap pear frequently in 50- to 600-line size in newspapers and will be supported by radio spot announcements. Attractively packaged in a brown and white carton, Coromist will be heavily merchandised. If it isn't owned and PAN AMERICAN WORLD AIRWAYS (NY) Protecting A Trade-Mark. operated by Quite often the question of how to protect a trade-mark — and how Pan American World Airways to properly use it in advertising — comes up on various accounts. it isn't a "Clipper*"! The advertisement at right, appearing in Time magazine, October 22, llcftnwiu shows how Pan American is taking pains to protect the word "Clipper. -
Men's Toiletries – AXE Deodorant
Magnum Opus Men’s toiletries – AXE deodorant Submitted To: Prof. Sriram Rajan Submitted By: Souvik Hazra 08BS0003343 Section- ‘E’ Souvik Hazra 08BS0003343 Content 1. Prologue a. What is Magnum Opus b. Executive Summary c. Learning from Magnum Opus 2. Introduction & Background of Hindustan Unilever Limited a. Industry wise b. Sector wise 3. Background of Hindustan Unilever Limited 4. Environmental Factors influencing & affecting the sector and HUL 5. Demand & Supply equation and situation a. Present condition b. Future situation 6. Buyer’s Behaviour a. Psychology of buyer b. Factors influencing buying behaviour Souvik Hazra 08BS0003343 7. Segmenting, Targeting, Positioning a. Analysis of present STP b. Future changes 8. Product Portfolio of HUL a. Analysis of present product portfolio b. Future probable product line extension 9. Analysis of Advertising, Sales promotion & Communication Strategies 10. Distribution, Dealership channels of HUL 11. International Marketing Strategy 12. Future of the sector and HUL 13. Conclusion 14. Bibliography & Reference Souvik Hazra 08BS0003343 Acknowledgement I would like to take this opportunity to thank Prof. Sriram Rajan whose able guidance has enabled me to complete this case study successfully. There has definitely been some value addition to each of us in doing Magnum Opus. I would also like to acknowledge to everyone who have extended their valuable time, knowledge and helped me directly or indirectly to complete this project. This project has definitely opened all of us towards the new vistas of analyzing a product, a company and an industry. I once again thank Prof. Sriram Rajan for providing the magnificent opportunity for doing this Magnum Opus. Souvik Hazra 08BS0003343 Magnum Opus Magnum opus, from the Latin meaning great work, refers to the largest, and perhaps the best, greatest, most popular, or most renowned achievement of an author, artist, or composer. -
WWD Beauty Inc Top 100 Shows, China Has Been An
a special edition of THE 2018 BEAUT Y TOP 100 Back on track how alex keith is driving growth at p&g Beauty 2.0 Mass MoveMent The Dynamo Propelling CVS’s Transformation all the Feels Skin Care’s Softer Side higher power The Perfumer Who Dresses the Pope BINC Cover_V2.indd 1 4/17/19 4:57 PM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 2 4/3/19 10:25 AM ©2019 L’Oréal USA, Inc. Beauty Inc Full-Page and Spread Template.indt 3 4/3/19 10:26 AM TABLE OF CONTENTS 22 Alex Keith shares her strategy for reigniting P&G’s beauty business. IN THIS ISSUE 18 The new feel- 08 Mass EffEct good facial From social-first brands to radical products. transparency, Maly Bernstein of CVS is leading the charge for change. 12 solar EclipsE Mineral-based sunscreens are all the rage for health-minded Millennials. 58 14 billion-Dollar Filippo Sorcinelli buzz practicing one Are sky-high valuations scaring away of his crafts. potential investors? 16 civil sErvicE Insights from a top seller at Bloomies. fEaTUrES Francia Rita 22 stanD anD DElivEr by 18 GEttinG EMotional Under the leadership of Alex Keith, P&G is Skin care’s new feel-good moment. back on track for driving singificant gains in its beauty business. Sorcinelli 20 thE sMEll tEst Lezzi; Our panel puts Dior’s Joy to the test. 29 thE WWD bEauty inc ON THE COvEr: Simone top 100 Alex Keith was by 58 rEnaissancE Man Who’s on top—and who’s not— photographed Meet Filippo Sorcinelli, music-maker, in WWD Beauty Inc’s 2018 ranking of by Simone Lezzi Keith photograph taker, perfumer—and the world’s 100 largest beauty companies exclusively for designer to the Pope and his entourage.