'Brooke Bond Sehatmand', a Tea with Vitamins
HUL launches ‘Brooke Bond Sehatmand’, a tea with vitamins 15012010 Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup. An innovation for the masses, with guaranteed vitamins in each cup, to help every family live a healthier life and help address micro nutrient deficiency Launches “Sehatmand Parivaar – Sehatmand Bharat” campaign for Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh to spread awareness through education on health & nutrition Hindustan Unilever Ltd today announced the launch of “Brooke Bond Sehatmand” a tea with vitamins, in the states of Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh. Using a breakthrough coating technology, Brooke Bond Sehatmand guarantees vitamins in each cup that would help combat micro nutrient deficiency and in turn provide affordable option to better health for families. This launch comes in the face of critical challenges that India faces, in eradicating micronutrient deficiency. India has over 200 million undernourished people, the largest in any one country. More than 1/3rd of men and women suffer from chronic nutritional deficiencies. Brooke Bond Sehatmand is a step forward in providing the masses a means to better health. Speaking about the launch, Mr. Shrijeet Mishra, Executive Director, Foods, Hindustan Unilever Limited, said, “Our primary reason to introduce ‘Brooke Bond Sehatmand’ was to allow people in these key states to have access to a healthier and affordable product. While they may not always be able to afford or consume a nutritious diet, they do tend to have their daily cup of tea. And this is where Brooke Bond Sehatmand fits in – it gives 50% RDA of important B vitamins through 3 cups of tea.
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