DENTSU AEGIS NETWORK GLOBAL AD SPEND FORECASTS July 2019 The forecast and insights published in this report were compiled from around the Dentsu Aegis Network and are based on our local market expertise. The figures were then consolidated and where relevant adjusted centrally in light of global macro-economic drivers. The report includes country, region and global estimates and forecasts for the following media, Television, Digital Media including Display, Online Video, Social Media, Search, Classified, Mobile, Newspapers, Magazines, OOH, Radio and Cinema, as well as share by medium data. Thank you to all the markets for their forecast, insights and local market expertise and to the creative services team. FOR ANY ADDITIONAL INFORMATION ON THIS REPORT, PLEASE CONTACT: Eleanor Kemp, Dentsu Aegis Network, +44 (0) 203 357 4137
[email protected] Lin Liu, Dentsu Aegis Network, +44 (0) 207 550 3451,
[email protected] 2 CONTENTS GLOBAL SUMMARY 5 CENTRAL & EASTERN EUROPE 60 ASIA PACIFIC 102 COUNTRY BY COUNTRY Bulgaria 61 Australia 103 FORECASTS Czech Republic 64 China 107 Estonia 67 Hong Kong 110 WESTERN EUROPE 9 Hungary 70 India 113 Latvia 73 Indonesia 119 Austria 10 Lithuania 76 Japan 122 Belgium 13 Poland 79 Malaysia 126 Denmark 16 Romania 82 New Zealand 129 Finland 19 Russia 85 Philippines 132 France 22 Slovak Republic 88 Singapore 135 Germany 25 Turkey 91 South Korea 138 Greece 29 Taiwan 141 Ireland 32 Thailand 145 Italy 35 Vietnam 148 Netherlands 38 NORTH AMERICA 94 Norway 41 Portugal 44 Canada 95 LATIN AMERICA 151 Spain