InQuest Stimulating and Empowering Research Ecosystem for Dynamic Development

Student Research Magazine

Maharshi Karve Stree Shikshan Samstha’s Smt. Hiraben Nanavati Institute of Management & Research for Women

InQuest Stimulating and Empowering Research Ecosystem for Dynamic Development

Student Research Magazine

Editorial Board:

Dr. Jagdish Pol - Director Dr. Mihika Kulkarni - Executive Editor Dr. Ashok Pawar - Member Dr. Sonali Parchure – Member

First Impression: 2017

Disclaimer: The institute and the editorial team do not take any responsibility for any error/mistake incorporated in the research publication of Authors, either in setting, grammatical way, in formatting according to the contents submitted, in printing especially images or in any content matter. Opinions facts and figures expressed are sole responsibility of the Authors.

No part of this publication may be reproduced or utilized or transmitted in any form by any means viz electronic or mechanical including photocopy, recording or any information storage retrieval system without prior permission from the Institutes. All rights reserved.

Design and Alignment By: Dr. Ashok Pawar Mrs. Kirti Kulkarni

Editorial Preface

A New Kind of Student Research Magazine

It is with great pride, enthusiasm, and anticipation that we invite you to read the inaugural issue of InQuest- a New Kind of Student Research Magazine. This is a new broad-scope publication aiming to publish high-quality research work undertaken by our students.

This magazine has a strong emphasis on interdisciplinary issues as we’re conscious that many complex problems in the built environment require multi-disciplinary solutions.

An enormous amount of work has gone into the development of this magazine and we believe you will see that effort reflected in this edition and in the impact it will have on the efforts taken to inculcate the ‘Research Culture’ among the students. It has been an interesting journey of transformation and change. These words cause uneasiness. Our endeavor will be no different. As we dare to be a new kind of Institute focusing on building a strong research attitude among our students.

That’s a tall order, but we are determined to make it happen.

Finally, we thank our students and community members, those we teach and with whom we partner. They make reciprocity a reality. They allow us into their lives and in so doing they teach and transform us and vice versa. We look forward to our journey together as we develop this magazine into its fullest potential.

About MKSSS's HNIMR, Maharshi Karve Stree Shikshan Samstha, (MKSSS), Pune is a 116- year-old parent body committed to “Empowerment of women through education”. MKSSS was established in 1896 by the great visionary and social worker Bharat Ratna Maharshi to provide shelter to destitute women. It has nearly 60 educational and other units including institutions imparting professional education like Cummins Engineering College, Bhanuben Nanavati Architecture College, School of Fashion Technology and Hiraben Nanavati Institute of Management and Research for Women (HNIMR). An all- women management institute established in 1996; affiliated to Savitribai Phule Pune University and recognized by AICTE & DTE; it was accredited by National Board of Accreditation for the period 2008-2011. The reaccreditation is in process. The institute has also been accredited with IAO accreditation. HNIMR has three divisions comprising 180 students for the First year and; 140 students for the second year of the MBA course offering various specializations namely- Finance, HR, Marketing, International Business Management, IT, and Operation. It has a well- equipped computer lab, rich library resource with e-subscriptions. It has a strong Corporate - Interface with the help of concurrent interactive sessions by experts from Corporate on current issues, IT Tools and also HR Conclave, Marketing Meet, Finance Summit keep the students acquainted with the current affairs. The students are also enhanced with the operational acquaintances by visits to different organizations like IBM, Godrej, Tata Motors, TechMahindra Ltd, Synechron, Volkswagen, Mercedes Benz, Labour Court and Labour Commissioner Office and many other organizations.

The Intellectual Asset of HNIMR consists of 9 Doctorate faculty members and 5 faculty members pursuing their Ph.D. This enriched faculty resource with extensive academic and industrial experience facilitates the fulfillment of the objectives of HNIMR.

Departments of HNIMR

 Family Business  Marketing  Finance  Operations  Human Resource  Ph.D. Research Center  Information Technology  International Business Management

Special Features of HNIMR

 Classrooms with Audio-Visual Systems  Management Development Programme  Community Development Cell  Alumnae Cell  Entrepreneurship Development Cell  Placement Cell  Institute’s Development Cell  International Interface Cell  IT Lab  Cultural & Sports  Library  Faculty Development Programme

Message from the Director’s Desk

Maharshi Karve Stree Shikshan Samstha’s Smt. Hiraben Nanavati Institute of Management and Research for Women, is one of the leading and most sought after management institutes in Pune imparting quality management education at an affordable cost. Our vision is to develop a world- class management institute exclusively for women. It has been tested over the last twenty years and has proved to be effective and successful, time and again, accepted and appreciated by the stakeholders.

As we have completed twenty years, what comes to my mind is that-“Success comes to those who work hard and stay with those, who don’t rest on the laurels of the past.” The world today is changing at such a accelerated rate and we as educators need to pause and reflect on this entire education system. Are our management institutes well equipped to prepare our students to face the challenges that the future holds? Questions such as these are factors that motivate us to go through the continuous process of reflection and hence, we at MKSSS’s HNIMR work at implementing a well-balanced curriculum to ensure that the students are truly are prepared to face life’s challenges. It was Margaret Mead who said “Students must be taught how to think, not what to think.” Even as we impart education to match the advancement in technology and globalization, we march our students ahead with ethos of moral values and principles. We endeavor constantly to instill these qualities in our students. We pride ourselves to help them grow and develop into sensitive and responsible HR of the nation. We fortunately have a committed and supportive management, dedicated faculty members and co-operative parents and corporates.

This magazine is a milestone that marks our growth, unfolds students’ imagination and gives life to their thoughts and aspirations. It unleashes a wide spectrum of their creative skills ranging from selecting topic, doing surveys to writing the research papers. I congratulate the entire editorial team for their hard work and dedication that has resulted in the publication of this issue of the magazine.

Index

Sr. No. Title Group

Ms. Vinaya Gokhale 1 Effect of No Boys in the College and Team

Ms. Aishwarya Bhondwe 2 A Study on Street Food Consumption and Team

Comparative Analysis between Working Ms. Pranoti Bundelkhandi 3 Women and Housewives with respect to and Team Academic Performance of their Child

Ms. Aishwarya Darnay 4 Effects of Advertisement on Consumers and Team

Impact of advertisement on T Youth Ms. Anagha Bhute 5 oday’s (Online Shopping) and Team

Ms. Divya Chaphadkar 6 No Helmet, No Petrol and Team

Ms. Shreya Manekar 7 Problems of a Girl in New City and Team

Ms. Aishwarya Ashtekar 8 Rising Problem of PCOD amongst Girls and Team

Ms. Vaidehi Deshpande 9 Sex Education Awareness and Team

Study of Awareness about the Disposal of Ms. Aishwarya Kahate 10 Sanitary Napkins and Team

Study of Ways of Communication with Ms. Mansi Kothekar 11 reference to Gender and Team SURVEY REPORT – ONE

SURVEY REPORT TITLE: Effect of No Boys in the College A SURVEY REPORT: EFFECT OF NO BOYS IN THE COLLEGE.

GROUP MEMBERS:

Sr. No. Name Roll No. 1 Vinaya Uday Gokhale 2K161022

2 Roopal Milind Shah 2K161051

3 Bhagyashri khadke 2K161031

4 Rachna Jejurkar 2K161027

5 Chaitali Ghawat 2K161020

6 Sukanya Hadap 2K161023

7 Rupali Namugade 2K161038

8 Shreya Palange 2K161041

9 Apurva Bagade 2K161004

10 Vrushali Patil 2K161045

11 Sandhya Shetty 2K161053

CONTENT

Sr. No. Title Page No. 1. Cover Page 1 2. Introduction 2 3. Relevance of the Topic 3 4. Objectives of Study 7 5. Scope of the Study 7 6. Research Methodology 8 7. Data Analysis and Interpretation 9 8. Findings of Study 18 9. Conclusion 19 10. Recommendation 20 11. Reference 20 12. Annexure 21

TITLE OF THE SURVEY:

EFFECT OF NO BOYS IN THE COLLEGE.

1 INTRODUCTION:

Education plays a very important role in making the world better place to live in a most civilized way. Gender equality is been respected and nurtured in all parts of the world, there are still thousands of doubts raised about having a co-education in schools, colleges etc. There has been some debate as to whether single sex schools or colleges provide a better education than a Co-ed Schools or College , or vice versa . Each of them has its own pros and cons , and many researchers have conducted several studies , the result or conclusion remains inconclusive as to whether either is superior .

The advantages of women’s colleges are hard to match in the coed world. Why? Historically, role models in coed colleges are male – a tradition that hasn't much changed over the years. Most of the authority in coed colleges is retained by men, classrooms are dominated by men, and so are student leadership positions. These coed classrooms are still guilty of fostering an environment geared toward gendered expectation and the longer they remain in an atmosphere where such sex bias is rife, the lower women's self-esteem seems to fall – until eventually, career aspirations also plummet. Co-education is a system where both the genders (male and female) participate in a same learning center or an educational institution. In this process, both the genders would benefit equally in learning or attaining knowledge from the institution and each other. This method of education even though is becoming common all over the world. The decision ultimately resides with the students and parents preferences. This study is carried out to study this topic in some aspects and study the set objectives .

2

RELEVANCE OF TOPIC Advantages and disadvantages of studying in Girls College

Advantages:

1. Be more focused on academics Students in favor of girls college say that this environment allows for more conducive learning experience with fewer distractions for both boys and girls

2. Be more comfortable Some girls are more comfortable expressing themselves among the company of other members of same sex. This allows students to gain more self- confidence and help them to overcome their insecurities.

3. Take on non-stereotypical leadership roles Female (girls) students have opportunities to take on leadership positions which are normally considered as male activities.

Disadvantages:

1. Do not prepare students for real life It’s inevitable that boys and girls will have to work with each other at some point during their careers. Women education system deprives students the opportunities to learn how to work well with members of opposite sex.

2. Foster gender ignorance Students interacting with same sex members may face difficulty in understanding and communicating with opposite sex members. This experience will hinder girls from learning how to work with others and also hinder them socially.

3

Advantages and disadvantages of studying in Co- ed College

Advantages:

1. Develops mutual respect Co-education allows both the genders to understand each other and to know how to co-exist with respect. People get to know how to respect each other and their emotional level. Students get to know each other strengths and weaknesses and develop the ability to accept them as they are.

2. Helps to overcome the fear of opposite gender In general there are lot of differences in behavior of both the genders which brings in fear and hesitance in striking a conversation, this fear can be for a boy or a girl. This kind of shyness, hesitation or fear can be overcome when they are put up in a co-education system where they will be compelled to talk and create a friendly environment where there is no fear.

3. Healthy competition Competition is always an essential part in any kind of challenges in life be it personal or professional. And especially in education it is good to have a healthy competition among the peers which lets you learn how to cope with your failures early in life no matter who the winner is. When it comes to opposite genders it would be more competitive because of your ego, and this is one good way to improve the personal standards so that you don’t get personal on every failure and are able to face it with dignity.

4. Develops self-esteem among the genders Self-esteem is very essential and has to be built in good way and the best place to start with it is the learning institutions where you can face all types of personality early in your life. Co-education learning centers help to lay the early foundation for maintaining dignity and self-esteem.

4 5. Encourages the survival in future Survival in future for any of the gender in today’s world can happen only when we learn to co-exist. From working together to making a marriage successful is all about team work and the effort given by both male and female. Team building activities in early stages help both the genders to learn how to co-exist and this can only be provided in the co-ed system.

6. Character enhancement A recent study reveals that children tend to behave very decently in a civilized manner in the presence of other gender provided they have been in this scenario for long. Co-education plays an important role in character building. They emphasize on the fact that they have to respect and listen to the opposite sex as they listen and respect one from their own.

7. No space for discrimination Quarrel among the peers is very common be it at home, workplace or educational institutions. This may happen due to no proper understanding, misconceptions, miss-communications, uncomfortable, no respect for other sex and ignorance. Co-education system reduces any kind of discrimination and increases respect towards the opposite sex.

8. Promotes a controlled environment When both the genders are put up in same environment, there are more possibilities of following good ethics, disciplined use of language, and proper dressing etc. You would know what the needs are of the opposite sex and how they behave helping you to avoid unfavorable situations.

5 Disadvantages:

1. Chances of distractions could be more Teenage is a very dangerous phase in anybody’s life. It is very common among the teens to undergo psychological changes when they are in company of the other gender and feel attracted towards them. And especially at crucial stage where they are in a process of defining their career path, it could cause lot of distractions and might disturb their knowledge gain period.

2. Unethical activities Crimes have become common when both the genders are put up in the same education environment. There might be lot characteristic changes among boys and girls. When they mismatch, some ferocious kids tend to commit various harassments, physical toughness, and emotional stress to people around.

3. More involvement in personal feelings As the saying goes, opposite things attract each other, it applies to the humanly world also. Attractions among the opposite genders are the most commonly used excuse to avoid co-education system. It is natural to get attracted to the other gender at a crucial age of life where curiosity takes over your heart.

4. Unwanted arguments and issues can create unhealthy environment Both the genders come from different school of thought and hence contradiction of thoughts is common among boys and girls. If the arguments are not handled in a proper behavior then it can sometimes lead to unwanted arguments and might divert from their studies.

6 OBJECTIVES OF STUDY

1. To study the impact on the social behavior. 2. To study impact on academic life. 3. To study effect on outdoor activities.

SCOPE OF STUDY

There are both advantages as well as disadvantages for any kind of education system. The real good social environment will nurture positives of the society and help in dealing with the negatives in a dignified manner.

To study whether single sex education or pure women’s Education is beneficial or not . Objective of this study is to find outcomes which are for or against women education and its efficiency. To study positive effects of single sex women education in all aspects, social, academically, behaviouristic, curricular, co-curricular, outdoor, interpersonal and communication skills.

To study different research methodologies and methodologies of data collection and interpretation . To study construction of survey questionnaire.

7 RESEARCH METHODOLOGY Research Methodology is a way to find out the result of a given problem on a specific matter or problem that is also referred as research problem.

In Research Methodology, researcher uses different criteria for solving and searching the given research problem. Different sources use different type of methods for solving the problem.

a. Sampling Method

Non- Probability sampling

 Convenient Sampling Method

b. Population  Girls studying in MKSSS’S HNIMR, Pune Age group: 18-25 years  Professors of HNIMR, Pune

c. Sample Size

The sample size is an important feature of any empirical study in which the goal is to make inferences about a population from a sample.

For convenience sample size selected was 16 students

d. Data Collection  Primary Data Collection

Survey questionnaire which satisfies the objectives was developed and circulated to girls studying in girls college. It was also circulated to the professors of the same college.

 Secondary Data Collection

Data was collected from journals, internet, and books for reference

8 DATA ANALYSIS AND INTERPRETATION Analysis of data is a process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision making.

Interpretation is the process of making sense of numerical data that has been collected, analyzed, and presented. Question wise analysis and interpretation: Q.1 Do you think it is easy to manage the activities without boys?

Question No. 1

8 7 7 6 6 5 4 3 3 Frequency FREQUENCY 2 1 0 0 0 A. Strongly B. Agree C. Neutral D. Disagree E. Strongly Agree Disagree Option

Interpretation: Most of the girls think that they can manage activities without the help of boys.

9 Q.2 Do you think atmosphere is more comfortable in Girls college?

Question No. 2

8 7 7 6 5 4 4 3 3 Frequency Frequency 2 1 1 1 0 A. Strongly B. Agree C. Neutral D. Disagree E. Strongly Agree Disagree Option

Interpretation: It is not a clear majority, many girls believe that they are

comfortable in girls college and rest are neutral

Q.3 Do boys discourage participation of girls in activities?

Question No.3

10 9 9 8 7 7 6 5 4

Frequency FREQUENCY 3 2 1 0 0 A. Agree B. Neutral C. Disagree Option

Interpretation: Girls don’t think that boys discourage their participation in various activities.

10 Q.4 Do you think active participation of Girls in outdoor activities is

hampered due to Boys?

Question No. 4 14 13 12 10 8 6

Frequency Frequency 4 2 2 1 0 A. Yes B. No C. Neutral Option

Interpretation: Boys don’t hamper participation of girls in outdoor activities. Q.5 Do you think there is more competition for campus placement

interviews with Boys?

Question No. 5 12 10 10 8 6

Frequency 4 Frequency 2 2 2 1 1 0 A. Strongly B. Agree C. Neutral D. Disagree E. Strongly Agree Disagree Option

Interpretation: Most of the girls think that there is more competition for

campus placements with boys.

11 Q.6 Is any of your family member graduated from Co- ed college?

Question No. 6 14 13 12 10 8 6

Frequency Frequency 4 2 2 1 0 A. Yes B. No C. Don't Know Option

Interpretation: Most students’ family members are graduated from Co- ed college

Q.7 I completed my graduation in

Question No. 7 16 14 14 12 10 8 6

Frequency Frequency 4 2 2 0 A. Co- ed College B. Girls College Option

Interpretation: Most of the girls have completed their graduation in Co- ed

college.

12 Q.8 Girls college is better than Co- ed college

Question No. 8 7 6 6 6 5 4 3 3

Frequency 2 Frequency 1 1 0 0 A. Strongly B. Agree C. Neutral D. Disagree E. Strongly Agree Disagree Option

Interpretation: Few girls are neutral and rest girls think that Co- ed colleges

are better than girls college.

Q.9 I feel free to communicate with boys when I represent my college at

various competitions?

Question No.9

9 8 8 7 7 6 5 4

Frequency 3 Frequency 2 1 1 0 0 0 A. Always B. C. Never D. Rarely E. Frequently Sometimes Option

Interpretation: Most of the girls feel free to communicate with boys.

13 Q.10 I do not care about my appearance since there are no Boys in the

college

Question No. 10

8 7 7 6 5 4 4 3 Frequency 2 2 Frequency 2 1 1 0 A. Always B. C. Never D. Rarely E. Frequently Sometimes Option

Interpretation: Most of the girls care about their appearance in the presence

of Boys

Q.11 I behave more comfortably in Girls college

Question No. 11 5 4 4 4 3 3 3 2 2 Frequency Frequency 1

0 A. Always B. C. Never D. Rarely E. Frequently Sometimes Option

Interpretation: Response is not specific, girls think according to their own

opinion

14 Q. 12 Is my way of dressing changed in Girls college?

Question No. 12 8 7 7 6 5 5 4 3 2 Frequency 2 1 1 1 Frequency 0

Option

Interpretation: Most of the girls dressing is not affected in girls college

Q. 13 Are you confident that you will be comfortable working with male

colleagues at work?

Question No. 13

16 14 14 12 10 8 6 Frequency Frequency 4 2 2 0 0 A. I will be B. I need to C. I am not confident improve confident Option

Interpretation: Most of the girls are confident to work with male colleagues

15 Q.14 I have boys friends while studying in Girls college?

Question No. 14 16 14 14 12 10 8 6 Frequency Frequency 4 2 2 0 A. Yes B. No Option

Interpretation: Girls have boys as friends while studying in girls college

Q.15 College life is enjoyable without Boys

Question No. 15

10 9 9 8 7 6 5 5 4 Frequency Frwquency 3 2 2 1 0 A. Agree B. Disagree C. Neutral Option

Interpretation: Most of the girls think there is no effect on enjoyment in

girls college and Co- ed college

16 QUESTIONNAIRE CHART

Ans A B C D E Q. No. 1 7 6 3 0 0 2 1 7 4 3 1 3 0 9 7 - - 4 1 13 2 - - 5 2 10 2 1 1 6 13 2 1 - - 7 14 2 - - - 8 0 1 6 6 3 9 8 7 0 0 1 10 1 2 4 2 7 11 3 2 4 4 3 12 1 1 2 5 7 13 14 2 0 - - 14 14 2 - - - 15 2 5 9 - - TOTAL 81 71 44 21 23

17 INTERPRETATION Girls are comfortable in both girls as well as Co- ed college. It is observed that students are not with or against women education system. Only on one point it is observed that students are strongly agree was the competition faced in campus interviews ( placement) with boys. Very few girls think that they are more comfortable in girls college and others are neutral. Most of the girls are from co-ed colleges and this is their first experience studying in girls college.

It is also observed that girls lacking in confidence prefer girls college as the opportunities in girls college are more according to them. There is not much effect on appearance and dressing of girls according to survey.

FINDING OF STUDY

Girls those who have completed their graduation in Co-ed colleges, do not feel any kind of impact on their social behavior. They do not feel any type of competition or have inferiority complex while studying with boys. These girls are a little bit more confident. Due to lack of confidence some girls feel that boys are superior than them and they may create competition in every field.

Some girls do not feel competition in academics also. Girls also are sincere and have a treasure of ideas. They have more imagination and creativity. So girls can do better than boys. Most of the girls do not feel any type of burden or pressure while studying with boys. There is no any change in their behaviour. In this age, many have attraction for boys. In girls college , they are not paying more attention towards their appearance. So very few of them are thinking that boys should be there in college.

Girls who are stable do not bother about presence of boys . Most of the girls feel that girls college is providing them more opportunities. They can develop themselves and show their talents. Many girls think that they are as actively participating as they were in co- ed college.

18 CONCLUSION

All students are all different and unique, which is why they deserve to have the education that best fits their needs. Co- ed education or single sex education most likely, one will work best for some students, the other for other students. In this case society will function best if we offer both opportunities and let the students and parents choose.

Study about any college will help parents and students to choose the education system. The students and parents make the decision about which option would be the best fit for her academic and social preference.

Both single sex (girls) education system as well as co-ed education systems have their own benefits and drawbacks, it is unfair to say that either one is better than other.

19 RECOMMENDATION The following recommendations have been made for effects of no boys in college and its effects on all round development of girls socially, academically, behaviouristically and their participation in activities. 1. Need of Co- education system 2. Make an assessment of all round development of girls in girls college 3. Development of self-esteem and confidence in girls. REFERENCES 1. www.2ed.gov/rschstat 2. www.ncbi.nlm.nih.gov/ 3. www.singlesexschools.org/research

20

ANNEXURE SURVEY QUESTIONNAIRE EFFECT OF NO BOYS IN COLLEGE Name:______

Q.1 Do you think it is easy to manage the activities without boys?

A. Strongly Agree B. Agree C. Neutral

D. Disagree E. Strongly Disagree

Q.2 Do you think atmosphere is more comfortable in Girls college?

A. Strongly Agree B. Agree C. Neutral

D. Disagree E. Strongly Disagree

Q.3 Do boys discourage participation of girls in activities?

A. Agree B. Neutral C. Disagree

Q.4 Do you think active participation of Girls in outdoor activities is

hampered due to Boys?

A. Yes B. No C. Neutral

21 Q.5 Do you think there is more competition for campus placement

interviews with Boys?

A. Strongly Agree B. Agree C. Neutral

D. Disagree E. Strongly Disagree

Q.6 Is any of your family member graduated from Co- ed college?

A. Yes B. No C. Don’t Know If Yes, share experiences

______

If No, specify reasons

______

Q.7 I completed my graduation in

A. Co- ed College B. Girls College

Q.8 Girls college is better than Co- ed college

A. Strongly Agree B. Agree C. Neutral

D. Disagree E. Strongly Disagree

22 Q.9 I feel free to communicate with boys when I represent my college at

various competitions?

A. Always B. Frequently C. Never

D. Rarely E. Sometimes

Q.10 I do not care about my appearance as there are no Boys in the College

A. Always B. Frequently C. Never

D. Rarely E. Sometimes

Q.11 I behave more comfortably in Girls college

A. Always B. Frequently C. Never

D. Rarely E. Sometimes

Q. 12 Is my way of dressing changed in Girls college?

A. Very Often B. Often C. Occasionally

D. Rarely E. Never

Q. 13 Are you confident that you will be comfortable working with male

colleagues at work?

A. I will be confident B. I need to improve

C. I am not confident

23 Q.14 I have boys friends while studying in Girls college?

A. Yes B. No

Q.15 College life is enjoyable without Boys

A. Agree B. Disagree C. Neutral

24 SURVEY REPORT – TWO

SURVEY REPORT TITLE: A Study on Street Food Consumption

A

PROJECT REPORT

ON

“A STUDY ON STREET FOOD CONSUMPTION”

GUIDE: Dr Mihika Kulkarni

GROUP MEMBERS:

YOGINI BHAGWAT: 2K161069

AISHWARYA BHONDWE: 2K161070

POOJA BHORDE: 2K161071

1

CONTENT

Sr. No. Title Page No. 1 Introduction of the Topic 3

2 Relevance of the Topic 3

3 Objectives of Study 3

4 Scope of the Study 3

5 Research Methodology 4

6 Data Analysis and Interpretation 5

7 Findings of Study 17

8 Conclusion 18

9 Recommendations 18

10 References 18

11 Annexure 19

2

INTRODUCTION Street food is ready-to-eat food or drink sold by a hawker or a vendor in a street or other public places, such as at a market or fair. It is often sold from a portable food booth, food cart, or food truck and is meant for immediate consumption. Some street foods are regional, but many have spread beyond their region of origin. Most street foods are classed as both finger food and fast food, and are cheaper on average than restaurant meals. According to a 2007 study from the Food and Agriculture Organization, 2.5 billion people eat street food every day. Today, people may purchase street food for a number of reasons, such as to get flavorful food for a reasonable price in a sociable setting, to experience ethnic cuisines, or for nostalgia.

RELEVANCE OF THE TOPIC The street food vendors are valuable because it is a large significant area supporting the lively hoods of millions of the urban poor. The convenience and low prices make street food the most favored choice. The concept of traditional street food has acquired new dimensions in developed countries, with food streets/ food centers emerging as new tourist attractions. Major tourist destinations abroad invariably have food streets offering exotic local foods. Hence it is important to understand the food consumption behaviors of the people.

OBJECTIVES OF THE STUDY To find out:  The frequency of street food consumption  The most preferred street food items  Reasons behind eating street food

SCOPE OF THE STUDY  Targeted Age group: 18 years to 25 years  Area of survey: ‘MKSSS’s HNIMR

3

RESEARCH METHODOLOGY

 Sampling method: Random  Population: Female and male students  Sample size: 36

DATA COLLECTION

 Primary data through survey questionnaire  Statistical tools/ Techniques: Data analysis is done descriptively  Percentage of respondents is categorized in tabular and graphical form

4

DATA ANALYSIS AND INTERPRETATION

1. Age Age group No of respondents % Respondents

18-21 16 44.4

22-25 20 55.6

Interpretation: The sample consisted of almost equal distribution of age groups 18-21years and 22-25 years i.e. graduate and post graduate student population.

5

2. You stay at- Sample type No of respondents % Respondents

On rent / At Hostel 14 38.9

With the family 22 61.1

Interpretation: The sample consisted of approx 60% localities staying with family and about 40% outsiders staying in hostel or on rent in the Pune city.

6

3. How many times do you eat street food? Frequency of eating No of respondents % Respondents Hardly ever 6 16.7 More than 3 times a week 5 13.9 Once a week 14 38.9 Up to 3 times a week 11 30.6

Interpretation: Maximum number of student eat once or thrice a week on the street food junctions

7

4. Thinking about value for money, how would you describe street food in general? Value for Money No of respondents % of respondents Reasonable 34 94.4 Unreasonable 2 5.6 No comments 0 0.0

00Interpretation: Students perceive street food eating provides reasonable value for their money spent.

5. Why do you prefer street food (Service) ?  Agree 29  Disagree 3  Neutral 4

6. Why do you prefer street food (Inexpensive)?  Agree 23  Disagree 1  Neutral 12

8

7. Why do you prefer street food (Taste)?  Agree 32  Disagree 0  Neutral 4

8. Why do you prefer street food (Offers Variety) ?  Agree 26  Disagree 2  Neutral 8

9. Why do you prefer street food( Good Environment)?  Agree 10  Disagree 8  Neutral 18

10. Why do you prefer street food( No time for cooking)?  Agree 7  Disagree 12  Neutral 17

11. Why do you prefer street food (Convenience)?  Agree 26  Disagree 2  Neutral 8

9

Interpretation:

Summary of street food preference: Students prefer street food primarily for its taste, service, convenience, variety and low cost. Busy to cook finds disagreement, meaning they can cook but the factors stated above affect their choice to cook or eat street food. Many respondent choose not to comment on the environment of the street food.

12. What factors do you take into account while eating street food? [Hygeine]

% No. of respondents Hygeine factor No. respondents (Hygeine factor) Does Not Matter 3 8.3 Mostly 24 66.7 Sometimes 9 25.0

13. What factors do you take into account while eating street food? [Taste]

% No. of respondents Taste of food No. of respondents (Taste factor) Does not matter 0 0 0.0 Mostly 33 91.7 Sometimes 3 8.3

10

14. What factors do you take into account while eating street food? [Popularity]

% No. of respondents Popularity of food No. respondents (Popularity factor) Does Not Matter 6 16.7 Mostly 22 61.1 Sometimes 8 22.2

15. What factors do you take into account while eating street food? [Particular Type]

% No. of respondents Particular type of food No. Respondents (Food type factor) Does Not Matter 4 11.1 Mostly 20 55.6 Sometimes 12 33.3

16. What factors do you take into account while eating street food? [Distance from work place or home]

Distance of food % No. of Respondents Joint factor No. of Respondents (Distance factor) Does Not Matter 9 25 Mostly 18 50 Sometimes 9 25

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Interpretation: Summary of Factors affecting consumption of street food:  Taste is the most important factor while choosing street food.  Followed by hygiene as other important parameters while selecting a food joint.  Students chose street food joint by popularity of the joint.  Almost 50% students choose street food on the particular type of food it serves. For many of them it matters sometimes or do not matter at all.  For 50% of respondents the distance of the fast food eatery is significant and affects their consumption behavior.

17. What time would you normally buy street food?

Preferred Time No. of respondents % of respondents Before 12 noon 2 5.6 Between 12-3 pm 4 11.1 Between 3-6 pm 8 22.2 Between 6-9 pm 22 61.1

Interpretation: Most of the students like to consume food in the evening. They prefer evening snacks or dinner.

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18. On Average how much would you expect to pay for a street food meal?

Amount (Rs) No. of respondents % respondents Rs. 100-200 14 38.9 Rs. > 200 5 13.9 Rs. < 100 17 47.2

Interpretation: Maximum students spend less than Rs 100 on street food.

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19. What kind of street food you prefer? Select you preference of food item

Food Item(s) No. of Respondents % of respondents Chinese / Momos 2 5.6 Misal / Poha / Upma / Khichdi 2 5.6 Pasta / Taccos 2 5.6 Pizzas / Burgers 3 8.3 Samosa / Cutlets / Pattice / Vada 7 Pav 19.4 Sandwiches / Roles 3 8.3 South Indian 4 11.1 Street Chaat 13 36.1

Interpretation: The top three food items of choice are Street chat, Snacks like samosa/cutlet/patties/vada-pav and south-Indian dishes.

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20. What is your opinion about consumption of street food? Give your response instinctively

Respondent Response No. 1 It can be fun, sometimes. But can be unhealthy if consumed unlimited. 2 Street food is more reasonable than expensive restaurants for sure only for the purpose of having something to just pop in kind of food just to satisfy your hunger at that interval of time. 3 Itd ok as long as it’s not very unhygienic 4 Need to improve quality 5 Good to have street food but in limit 10 Good food 11 Street food is good to consume but not regularly. Hygiene factor must be considered while having street food. 12 Specific food items are safe to eat but the food like Chinese and pasta are not to be consumed from streets. The hygiene factor needs to be well considered. 13 It is good. 14 We can consume it in less time and also it is available at cheap price. 15 According to me, even it's not healthy but test wise it's good & it's very affordable. 16 Having street food regularly is not good for health, but sometimes we are really out of options and we are not allowed to cook in hostel. 17 Well in taste and are attractive or can be good option for food alternative. 18 street food have specific taste and street foods are very tasty 19 Like South Indian the most as it is healthier than most of the other fast / street food. 20 It can cause various health issues if consumed all the time. 21 I Think street food is not good for health every time but it’s useful for that condition whenever u are very hungry u need food but that time we can’t made it, that time street food is time saving very affordable and helpful for rich man, poor man both so some time street food is best option. 22 I love street food. It’s simply delicious and affordable!

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23 I hardly eat street food, I don't like to spend too much as it is unhealthy. 24 I like street food, but not always sometimes taste will be not good as we expect. 25 It is convenient and is reasonable. 26 It is quite good option for a change in regular routine. 27 Taste matters. 28 Its fine for consumption sometimes when cooking might be time consuming or anything else. 29 Sometimes it is OK. It is affordable, tasty, variety if choices. 30 But excessive Street food should be avoided." 31 Street food is tasty and cheap in cost 32 Street food is good but must know the right place to eat 33 Tasty 34 It's fun to eat it sometimes 35 Easily available, inexpensive, less time consuming 36 Good food for fast life

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FINDINGS OF THE STUDY The sample consisted of almost equal distribution of age groups 18-21years and 22-25 years i.e. graduate and post graduate student population. Approx 60% were localities staying with family and about 40% outsiders staying in hostel or on rent in the Pune city. Maximum number of students eats once or thrice a week on the street food junctions because it provides reasonable value for their money spent. The street food is preferred primarily for its taste, service, convenience, variety and low cost. Students prefer Taste over hygiene as important parameters while selecting a food joint. Students choose street food joint based on popularity of the joint, the particular type of food it serves and the distance from college or home/hostel. But for many of them it matters sometimes or do not matter at all. Most of the students like to consume food as evening snacks or dinner and they spend less than Rs. 100 on street food. The top three food items of choice are Street chat, Snacks like samosa/cutlet/patties/vada-pav and south-Indian dishes.

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CONCLUSION & SUGGESTIONS

This survey provides an insight about the street food habits of graduate and post graduate students, their choices and preferences. This is summarized in the above section.

From a business perspective a food joint that can offer a variety, and is near the college can earn reasonable money provides the food is sold at a reasonable cost.

RECOMMENDATIONS

Street food has the potential to improve civic life in metro area by providing jobs for residents and providing places for the people to gather and interact. The vendors may use more innovative ways of cooking their products and give them new touches to make their products more unique and appetizing. The local government may provide training and seminars that will help the vendors to gain knowledge about food safety and sanitation procedures. The vendors may use a disposable utensils in serving. And in terms of condiments they may use disposable glass or plates.

REFERENCE

 Indian market and relationship management, Vol.2, 2014.

 Street Food Preparation Practices DR. DEXTER R. BUTED & DR. ALEX P. YLAGAN, Asia Pacific Journal of Education, Arts and Sciences, Vol. 1, No. 2, May 2014

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ANNEXURE SURVEY QUESTIONAIRE

1. Age Select

Age group Tick (√) 18-21

22-25

2. You stay at- Select where do you stay Sample type Tick (√) On rent / At Hostel

With the family

3. How many times do you eat street food? Count of How many times do you eat street food? Frequency of eating Tick (√) Hardly ever More than 3 times a week Once a week Up to 3 times a week

4. Thinking about value for money, how would you describe street food in general? Select as per your perception. Tick Value for Money (√) Reasonable Unreasonable No comments

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5. Why do you prefer street food? [They are quick (service)] Select as per your choice. Tick Quick service (√) Agree Disagree Neutral

6. Why do you prefer street food? [They are inexpensive] Select as per your choice. Tick Inexpensive (√) Agree Disagree Neutral

7. Why do you prefer street food? Select as per your choice. [I like the taste] Select as per your choice Tick Tastes good (√) Agree Disagree Neutral

8. Why do you prefer street food? Select as per your choice. [Offers a variety] Select as per your choice. Tick Offers variety (√) Agree Disagree Neutral

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9. Why do you prefer street food? Select as per your choice. [I like the environment] Select as per your choice. Tick Environment is good (√) Agree Disagree Neutral

10. Why do you prefer street food? [I am too busy to cook] Select as per your choice. Tick Too busy to cook (√) Agree Disagree Neutral

11. Why do you prefer street food? [Convenient] Select as per your choice. Tick Convenient (√) Agree Disagree Neutral

12. What factors do you take into account while eating street food? [Hygiene] Select as per your choice. Tick Hygiene factor (√) Does Not Matter Mostly Sometimes

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13. What factors do you take into account while eating street food? [Taste] Select as per your choice.

Tick Taste of food (√) Does not matter 0 Mostly Sometimes

14. What factors do you take into account while eating street food? [Popularity] Select as per your choice.

Tick Popularity of food (√) Does Not Matter Mostly Sometimes

15. What factors do you take into account while eating street food? [Particular Type] Select as per your choice.

Tick Particular type of food (√) Does Not Matter Mostly Sometimes

16. What factors do you take into account while eating street food? [Distance from work place or home] Select as per your choice.

Distance of food Tick Joint factor (√) Does Not Matter Mostly Sometimes

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17. What time would you normally buy street food? Select timing when you often take street food

Preferred Time Tick (√) Before 12 noon Between 12-3 pm Between 3-6 pm Between 6-9 pm

18. On Average how much would you expect to pay for a street food meal? Select in what range you would spend on street food

Amount (Rs) Tick (√) Rs. 100-200 Rs. > 200 Rs. < 100

19. What kind of street food you prefer? Select you preference of food item (tick one)

Food Item(s) Tick (√) Chinese / Momos Misal / Poha / Upma / Khichdi Pasta / Taccos Pizzas / Burgers Samosa / Cutlets / Pattice / Vada Pav Sandwiches / Roles South Indian Street Chaat

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20. What is your opinion about consumption of street food? Give your response instinctively in the space provided

Respondent Response No. 1 Example: It can be fun, sometimes… great value for money

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SURVEY REPORT – THREE

SURVEY REPORT TITLE: Comparative Analysis between Working Women and Housewives with respect to Academic Performance of their Child A SURVEY REPORT

Comparative Analysis between Working Women and Housewives with respect to Academic Performance of their child

1

ROLL NO. NAME

2k161127 Pranoti Bundelkhandi

2k161141 Hinal Jain

2k161149 Aishwarya Mane

2k161152 Snehal Mohite

2k161153 Neha Nagalkar

2k161156 Minal Nirmal

2k161172 Nikita Shinde

2k161177 Aditi Srivastava

2

CONTENTS

Sr. TITLE Page No. No. 1 Introduction of the Topic 4

2 Relevance of the Topic 4

3 Objectives of Study 4

4 Scope of the Study 4

5 Research Methodology 5

6 Data Analysis and Interpretation 6

7 Findings of Study 16

8 Conclusion 17

9 Recommendations 17

10 References 18

11 Annexure 19

3

INTRODUCTION

Today, many women are facing choices that their mothers never had to face. One of these choices is whether or not to go back to work after having a child. This was practically unheard of in the 1950’s.In the 1990’s it is not whether the mother will or will not go back to work, rather a question when. When did the choice become set in stone???When one thinks of the subject of working mothers, many differing opinions come to mind. What will happen to the child, will the mother have sufficient time to bond with the baby, is there any effect on her child academic? How will household chores be divided, and so on.

RELEVANCE OF THE TOPIC

Many factors come under the survey and parents continue to play an important role in their child education. This research also includes some adjustment differences between children with employed and non-employed mother.

OBJECTIVES OF THE STUDY

 To Study comparative analysis between Working women and Housewives with respect to their Children.  To analyze the Academic Performance of their children.  To analyze time spend by Working and Housewives with their children.

SCOPE OF THE STUDY

 The Age group of children is from 5-15 years.  The survey is limited to Pune city only.

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RESEARCH METHODOLOGY

A. Sampling Method

Our survey was taken by our group members from housewives and working women. In the survey we visited specific women for the survey and they filled the questionnaire.

B. Population

Women which took part in the survey whose children are of age 5-15 years old.

C. Sample size

Simple random technique was adopted to select sample. The sample size was 30. A self-designed questionnaire was developed and distributed to 45 respondents and only 30 responded fully and completed the entire questionnaire.

D. Data Collection

1. Primary data: As the questionnaire was a self-designed questionnaire, so the data is primary data.

2. Secondary Data: Sources of secondary data are magazines and information available on internet.

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DATA ANALYSIS AND INTERPRETATION

1. Are you a working woman?

Percentage

Working Women 50% 50% Housewives

Interpretation: Half of the surveyed women are working and half are housewives

2. If yes, how many hours do you work?

Percentage

15% 13% 2 - 4 Hr 4 - 6 Hr 26% 6 - 8 Hr More than 46%

Interpretation: Most of the women work for 6 to 8 hours and 26 percent women work for 4 to 6 hours

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3. What is your child’s age?

Percentage

35% 35% 5 - 8 Years 9 - 11 Years 12 - 15 Years

30%

Interpretation: women surveyed had children of age group 5-8, 9-11, 12-15 years of age

4. Does your child attend tuitions?

Percentage

36% Yes No 64%

Interpretation: It was observed that 64 percent of total children attend tuitions

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5. If yes, for how many subjects?

Percentage

7%

36% 1 - 2 Subject 3 - 4 Subject 5 - 6 Subject 57%

Interpretation: Maximum children attend tuitions for 1 to 4 subjects

6. Do you take studies of your child?

Percentage

15%

Yes No

85%

Interpretation: Most of the women take studies of their children

8

7. If yes, for how many subjects?

Percentage

20% 1 - 2 Subject

43% 3 - 4 Subject

More than 4 37% Subject

Interpretation: 37 percent women take studies of their child for 3 to 4 subjects, 43 percent take studies for 1 to 2 subjects and 20 percent take studies for more than 4 subjects

8. If yes, how frequently do you take studies of your child?

Percentage

7%

Everyday 37% 25% Alternate day Weekend Never 31%

Interpretation: Most frequently women take studies of their children every day or on alternate day

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9. How much time do you spend with your child other than study time?

Percentage

10%

1 - 2 Hr 30% 3 - 4 Hr 60% More than 5 Hr

Interpretation: Other than studies women spend time with their child for range 1 to 4 hours and only 10 percent women spend more than five hours with their child

10. Do you spend time with your child on weekends?

Percentage

5%

Yes No

95%

Interpretation: 95 percent of women spend time with their chilfren on weekends

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11. If yes, where do you go?

Percentage

13% Movie 35% Dinner/Lunch 17% Garden Out of town Other 20% 15%

Interpretation: Mixed response is observed, maximum families go for watching movie on weekends

12. How’s your child academic performance?

Percentage

0%

10% 20% Poor Average Good Excellent 70%

Interpretation: 70 percent of children have good academic performance

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13. How much time does your child give for extracurricular activities?

Percentage

5%

30% 1 - 2 Hr 3 - 4 Hr 5 - 6 Hr 65%

Interpretation: Most of the children give their 1 to 2 hours for doing extracurricular activities

14. How frequently do you visit his/her school to know his/her progress?

Percentage

3%

25% 25% Weekly Monthly Half Yearly Yearly 47%

Interpretation: Maximum women visit school for knowing their child’s progress monthly

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15. How good do you manage your work and children?

Percentage

5%

25% Good Average Worst 70%

Interpretation: Maximum women are able to efficiently manage their work and children

16. Do you feel you give enough time to your child?

Percentage

30% Yes No 70%

Interpretation: 70 percent of women feel they give enough time to their children and 30 percent women think they still have to give more time to their child

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17. What do you feel? Is your child happy with your working?

Percentage

40% Yes No 60%

Interpretation: 60 percent women think that their child is happy with their working and 40 percent children are not happy with their working

18. Do you feel your job as a burden?

Percentage

20%

Yes No

80%

Interpretation: Maximum women don’t think their job as a burden

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19. If you had a choice, would you give up working?

Percentage

40% Yes No 60%

Interpretation: 60 percent women think that they had given up their work if they had a choice

15

FINDINGS OF THE STUDY

 50% of the respondent’s ages are between 28 to 40 years why because

most women were literate enough to marry at the right age and have

children at the right age. Keeping a good gap between their kids.

 40% of the women were from rural area that had shifted from villages to

cities and had preferred to be a Housewife.

 60% of the Women are working Women.

 30% Working women have left their Job after they had their kids.

 10% Working Women still strive hard to balance their work as well as

their kids.

 20% of the working women are not happy with their transformation from

being a Working Women to a Housewife.

 40% of the Women are frustrated with the shortage of money and find a

need of Job so that their financial condition stables a bit.

 39% of the Women are happy being a Housewife.

 12% Women think that it is better to sacrifice their job so as to secure

their children’s career.

 35% Women have their Husbands support for Job but because of their

kids they are not able to do their Job.

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CONCLUSION

From this survey we can conclude that,

 Housewives gave more attention towards their child regarding their academics rather than the working women.  Housewives spend more time with their children as compare to the working women.

RECOMMENDATIONS

The general perception is that if some women are doing things differently, beyond people’s limited imagination, and out of sync with traditional thinking, like going out for jobs, wearing different type of fashionable clothes, talking freely with male members etc., immediately they are branded as loose women. probably has still a long way to go to make our workplaces free from any prejudices, abuses and harassments. Even then we can still try at solving some of the related issues and problems with some possible solutions that have been mentioned above so that women become stronger and are able to handle any adverse situations.

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REFERENCES

Websites

 https://in.answers.yahoo.com/question/index?qid=20110520023258AAV AsHy  http://debatewise.org/debates/1916-housewives-are-more-responsible- mother-than-working-women/  https://www.quora.com/Is-it-better-to-have-a-housewife-or-a-working- wife-when-raising-kids

Books

 Successful housewives

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ANNEXURE

QUESTIONNAIRE

DATA ANALYSIS AND INTERPRETATION

1. Are you a working woman?  Working  Housewives

2. If yes, how many hours do you work?  2- 4 hours  4- 6 hours  6- 8 hours  More than 8 hours

3. What is your child’s age?  5- 8 years  9-11 years  12- 15 years

4. Does your child attend tuitions?  Yes  No

5. If yes, for how many subjects?  1-2 subjects  3-4 subjects  5-6 subjects

6. Do you take studies of your child?  Yes  No

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7. If yes, for how many subjects?  1-4 subjects  3-4 subjects  More than four subjects

8. If yes, how frequently do you take studies of your child?  Everyday  Alternate day  Weekend  Never

9. How much time do you spend with your child other than study time?  1-2 hours  3-4 hours  More than 5 hours

10. Do you spend time with your child on weekends?  Yes  No

11. If yes, where do you go?  Movie  Dinner/ Lunch  Garden  Out of town  Other

12. How’s your child academic performance?  Poor  Average  Good  Excellent

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13. How much time does your child give for extracurricular activities?  1-2 hours  3-4 hours  5-6 hours

14. How frequently do you visit his/her school to know his/her progress?  Weekly  Monthly  Half Yearly  Yearly

15. How good do you manage your work and children?  Good  Average  Worst

16. Do you feel you give enough time to your child?  Yes  No

17. What do you feel? Is your child happy with your working?  Yes  No

18. Do you feel your job as a burden?  Yes  No

19. If you had a choice, would you give up working?  Yes  No

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SURVEY REPORT – FOUR

SURVEY REPORT TITLE: Effects of Advertisement on Consumers

A SURVEY REPORT: EFFECTS OF ADVERTISEMENT ON CONSUMERS

GROUP MEMBERS:

Sr. No. Name Roll No. 1 Aishwarya Darnay 2K161073 2 Aishwarya Puranik 2K161106 3 Aishwarya Shinde 2K161114 4 Juhee Khan 2K161116 5 Monica Alhat 2K161061 6 Neha Rajadnya 2K161108 7 Trupti Bhagat 2K161068

1

CONTENTS

Sr. No. Title Page No. 1 Introduction 3

2 Relevance of the Topic 4

3 Objectives of Study 7

4 Scope of the Study 7

5 Research Methodology 8

6 Data Analysis and Interpretation 10

7 Findings of Study 15

8 Conclusion 17

9 Recommendation 18

10 Annexure 19

2

1. Introduction of the topic

Advertising can be defined as another strategy as an approach towards competitive advantage. Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. All marketing starts with the consumer. So consumer is a very important person to a marketer. . Advertising can also help to convince potential buyers that a firm’s product or service is superior to competitor’s product in make in quality, in price etc. it can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives.

Advertising denotes a specific attempt to popularize a specific product or service at a certain cost. It is a method of publicity. It always intentional openly sponsored by the sponsor and involves certain cost and hence is paid for. Advertising, it can be said, has a similar effect on our purchasing habits as our peer group does. Nobody jumps in to say “I need that thing” just because the ad that had just been aired on TV is extremely attractive, but yes, sometimes, we may say “let’s try this brand, the ad on TV looks good.”

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2. Relevance of the topic

Definitions of Advertisement

The word advertising originates from a Latin word advertise, which means to turn to. The dictionary meaning of the term is “to give public notice or to announce publicly".

Advertising may be defined as the process of buying sponsor-identified media space or time in order to promote a product or an idea.

The American Marketing Association, Chicago, has defined advertising as “any form of non-personal presentation or promotion of ideas, goods or services, by an identified sponsor.”

What Advertisement is?

Advertisement is a mass communicating of information intended to persuade buyers to buy products with a view to maximizing a company’s profit.

The elements of advertising are:

i. It is a mass communication reaching a large group of consumers. ii. It makes mass production possible. iii. It is non-personal communication, for it is not delivered by an actual person, nor is it addressed to a specific person. iv. It is a commercial communication because it is used to help assure the advertiser of a long business life with profitable sales.

4

v. Advertising can be economical, for it reaches large groups of people. This keeps the cost per message low. vi. The communication is speedy, permitting an advertiser to speak to millions of buyers in a matter of a few hours. vii. Advertising is identified communication. The advertiser signs his name to his advertisement for the purpose of publicizing his identity.

What is included in Advertisement?

i. The information in an advertisement should benefit the buyers. It should give them a more satisfactory expenditure of their rupees. ii. It should suggest better solutions to their problems. iii. The content of the advertisement is within the control of the advertiser, not the medium. iv. Advertising without persuasion is ineffective. The advertisement that fails to influence anyone, either immediately or in the future, is a waste of money. v. The function of advertising is to increase the profitable sales volume. That is, advertising expenses should not increase disproportionately.

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What is excluded from Advertisement?

Advertising is not an exact science. An advertiser’s circumstances are never identical with those of another; he cannot predict with accuracy what results his future advertising efforts will produce.

i. Advertising is not a game, because if advertising is done properly, both the buyer and the seller benefit from it. ii. Advertising is not a toy. Advertiser cannot afford to play with advertising. Advertising funds come from sales revenue and must be used to increase sales revenue. iii. Advertisements are not designed to deceive. The desire and hope for repeat sales insures a high degree of honesty in advertising.

Importance of Advertisement

The known effects of advertising on consumers range from creating an awareness of the product or service to influencing a buying decision. Advertising can create a shift in thinking by consumers, which may take different forms. For example, after viewing an ad, a consumer may decide that his or her usual product either seems better or worse than the one being advertised, without knowing exactly why. Other effects of advertising that create a more conscious shift in consumers' thought processes may be due to a strong informational aspect.

In the case of advertising that provides statistics or facts, this information may convince a consumer to switch brands. For example, if the manufacturers of a soup that most children love announce that the soup now has a full serving of vegetables in each portion, this can affect many parents' decisions to switch brands. Other

6 parents who don't typically buy commercial soups, but make their own, may simply get the effect of recognizing that this brand now seems healthier. While these brand awareness effects won't likely influence consumers to buy the product immediately, the soup may be on the parents' minds to purchase if at some point they can't make their own.

OBJECTIVES OF THE STUDY

 Consumer’s reaction towards aggressive advertisements.  Loyalty of consumers towards online shopping sites.  To study the type of advertisement which create a greater impact on consumer.  Is consumer satisfied with the product advertised & the actual product.  Are the advertisement have some sense with reality or not?

SCOPE OF THE STUDY

 Commercial Advertisement  Online Shopping

7

RESEARCH METHODOLOGY

A) Sampling Method We have used the sampling method named Convenience Sampling. It means to use who is available. It is best when one cannot proactively seek out subjects.

B) Population Population refers to any group of people or objects that form the subject of study in a particular survey & are similar in one or more ways. In this study, our college students are the population

C) Sample Size The sample size in this study is 70 respondents.

D) Data collection i) Primary Data Primary data is original, problem- or project-specific & collected for serving a particular purpose. Its authenticity or relevance is reasonably high. In this study, the questionnaire filed by the respondents is the source of primary data. The questionnaire included multiple choice questions.

8 ii) Secondary Data Secondary data is not topical or research-specific. It can be economically & quickly collected by the decision-maker in a short span of time. In this study, use of internet is done as a secondary source for acquiring the knowledge of advertisements

E) Statistical tools or Technique used Graphs, pie charts, etc

9

DATA ANALYSIS AND INTERPRETATION

1. What is your gender?

Gender

26.50% Female Male 73.50%

Interpretation: From the total no of surveyed people aprox 74 percent were female and 26 percent were male responders

2. What is your age?

Interpretation: Most of the people were in the age group 15 to 25 years of age

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3. Do you prefer online shopping?

Online Shopping

1.60%

16.40%

Sometimes Always Never

82%

Interpretation: 82 percent people sometimes prefer online shopping

4. What type of advertisement affects you the most?

Other 5.90%

Internet 66.20%

Radio 4.40%

Bill boards 5.90%

Television 63.20%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Interpretation: Advertisements on internet and television affect the most on people mindset

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5. Have you ever hesitated to buy the product by viewing the advertisement?

Interpretation: More than half of the people agree that they have hesitated to buy the product by viewing the advertisement

6. How much are you satisfied with the actual product and product shown in the advertisement?

Interpretation: Most of the people have rated in range 4 to 8 that they are satisfied with the actual product and the product shown in the advertisement

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7. What information you look forward to get from an advertisement of online shopping sites?

Interpretation: People look for information like information, brands available price, discounts and other information from an advertisement of online shopping sites

8. Does repetitive advertisements make you visit the site?

Interpretation: 65 percent people don’t visit sites due to repetitive advertisements

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9. Do you usually stick to one online shopping site?

Interpretation: Most of the people don’t stick to one online shopping site

14

FINDINGS OF THE STUDY

According to the survey conducted our findings are as follows:- Modes of advertisements that affects consumers the most:-

 Internet :-66.2%  T.V:- 63.2%  Bill boards:-5.9%  Others :- 5.9 %  Radio :-4.4%

Hesitation to buy any product online by viewing advertisement:-

 No:-39.7%  Yes:-60.3%

Satisfaction levels of consumers with actual product and product shown in advertisement

 Not satisfied :- 3%  Sometimes satisfied:- 70.6%  Fully satisfied:-26.4%

Information consumers look in an advertisement:-

 Product information:- 47.1%  Brands:-52.9%  Discounts :- 44.1 %  Price :- 44.1%  Others:- 4.4 %

Impact of repetitive advertisement on consumer’s visiting the sites:-

 No :- 64.7%  Yes :-35.3%

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Maximum repetitive advertisement (In descending order):-

 T.V  Internet  Facebook  You tube  Mail promotion  Radio  Newspaper

Do consumer’s Stick to one online shopping site:-

 Yes:-17.6%  No:-82.4%

16

CONCLUSION

 From the findings we can conclude that maximum consumers watch advertisements on T.V & internet before they actually buy the product.  Still majority of consumers are hesitant to buy the products buy viewing the advertisement only.  According to the survey most of the consumers are ‘sometimes satisfied‘ with the product but not always.  The things that consumers actually look in an advertisement are brands & product information but Price & discounts come later.  A repetitive advertisement does not encourage the consumers to visit the site.  Maximum repetitive advertisements are found on T.V and internet and maximum consumers do not stick to one shopping site.

17

RECOMMENDATIONS

 The online shopping companies should majorly invest their money into advertisement through T.V and internet as they are most likely to be viewed by consumers and appeals them the most.  The company should try more to improve the trust factor in the advertisement as maximum consumers are hesitant to buy the products only by viewing the advertisement because of the uncertainty of product shown in advertisements and actual product.  As most of the consumers are sometimes satisfied, the company’s services are advertisements should involve content by which the consumers will be satisfied about the product and hence can recommend the site to others in turn increasing the site’s buyers.  Mostly consumers are interested in brands & product information so the company should highlight most of it in their advertisement i.e. advertisements mostly should talk about product information and brands followed by price and discounts.  The advertisements should not be shown repetitively as it in no way helps to attract the consumers.  The company can save on lot of money by reducing the frequency of showcasing the advertisement as it does not add any value.  As maximum consumers do not stick to one shopping site the trust factor should be taken into consideration. Factors like reliability of product, authenticity of product etc should be focused in the advertisements to attract and create maximum loyal consumers.

18

ANNEXURE QUESTIONNAIRE

1. What is your gender?  Female  Male

2. What is your age?

 15-20 years  26-35 years  46-55 years

3. Do you prefer online shopping?  Sometimes  Always  Never

4. What type of advertisement affects you the most?  Other  Internet  Radio  Bill Boards  Television

5. Have you ever hesitated to buy the product by viewing the advertisement?  Yes  No

6. How much are you satisfied with the actual product and product shown in the advertisement?

1 2 3 4 5 6 7 8 9 10

19

7. What information you look forward to get from an advertisement of online shopping sites?  Information  Brands available  Price  Discounts  Other

8. Does repetitive advertisements make you visit the site?  Yes  No

9. Do you usually stick to one online shopping site?  Yes  No

20

SURVEY REPORT – FIVE

SURVEY REPORT TITLE: Impact of advertisement on Today’s Youth (Online Shopping)

A SURVEY REPORT: Impact of Advertisement on Today’s Youth

(Online Shopping)

GROUP MEMBERS:

SR NO. ROLL NO. NAME

1 2K161126 Anagha S Bhute

2 2K161175 Shital Shirke

3 2K161160 Surbhi Patel

1

CONTENTS

Sr. TITLE Page No. No. 1 Introduction of the Topic 3

2 Relevance of the Topic 4

3 Objectives of Study 5

4 Scope of the Study 5

5 Research Methodology 6

6 Data Analysis and Interpretation 7

7 Findings of Study 13

8 Conclusion 13

9 Recommendations 14

10 References 16

11 Annexure 17

2

INTRODUCTION

With the development of modern technology, Internet offers people more and more convenience. With the help of the Internet, people can do a lot of things without going out, like paying bills, watching movies, study online and so on. Among those, the most attractive one for people is doing shopping online. Online shopping does have many advantages but everything has two sides, some people think that it also has many disadvantages.

Online shopping attracts people because it has many advantages. Nowadays, more and more people, especially for the office worker, don’t have that much free time to go shopping they’re busy working, studying and doing other important things. So online shopping becomes the most convenient and best way for the office worker. Many people choose shopping online also because they can’t stand that crowded and noisy environment. For shopping online, they just need to choose the article they want and pay online, and then shopping is finished. To most people, shopping is not a hard and anguished job anymore, they can just stay at home, click the mouse, spend several minutes to get what they want without stepping out of the room or standing in line for checking.

In this survey we have searched about what kind of shopping is done through online way. We have made one questionnaire related to our topic.

3

RELEVANCE OF THE TOPIC Online shopping is considered to be a very helpful way of buying products through the internet especially during the holidays and clearance seasons. It allows customers to enjoy a wide variety of products and items not only from a specific store, but from a diverse storage that includes all kinds of items. Online shopping also provides customers with a good customer service that also occurs online.

Many people around the world prefer to shop online and buy products from several brands and companies that they cannot find or are not available for purchase in their home countries. Nowadays, and with the help of the new technology and the support of the internet, people from all around the world started to purchase items online by simply sitting in their homes.

4

OBJECTIVES OF THE STUDY

The main aim of the survey is to find customers are satisfied with online shopping or not. That’s why we create one questioner related to same. We made survey on various online shopping sites such as flipkart, amazon ,vonik , snapdeal etc. We made survey on people who are students, doing job etc. We found many problems related to parcel delivery, damaged product, quality problem, etc.

SCOPE OF THE STUDY

Online Shopping, by any standard of logic, can no longer be considered a fad, or a niche for the few and by the selected few. Retailers of all types are expanding product offerings, offering free shipping, adding all sorts of different features, and are even experimenting with Social Media. From 8 million in 2012 to 35 million now, analysts say, the number of online shoppers is expected to grow almost three times to 100 million by 2016.

Compared to the relatively lull scenario a few years back, people are now buying everything from Apparel to Electronics to Cosmetics and Furniture from online stores.

Of the 100 million online shoppers, about 40% are expected to be women, whose Tier-I counterparts are already outspending men by 2X, shopping across categories like apparel, beauty and skincare, home furnishing, baby products and even, jewellery.

5

RESEARCH METHODOLOGY

In this survey, we have searched about what kind of shopping is done through online way. We have made questionnaire related to our topic. In our questionnaire, we have asked twelve questions to surveyor. We have collected all information from primary data only. From this survey, we got we got to that 60% people like online shopping.

With the online shopping, we came to know that all are not satisfied with the online product because of bad quality product, late delivery etc. Some sites, ads have betrayed to people. Some sites like flipkart, snapdeal, olx, and amazon haven’t fulfill the requirement of customer. Average people spend 1000 to 2000 rupees on online shopping per month. Most of the sites does not contain cash on delivery option so it is inconvenient to 55% people.

6

DATA ANALYSIS AND INTEPRETATION 1. What is your occupation?

Occupation

Student Private Job Government Job Other

Interpretation: 44 percent are students, 33 percent do a private job and 22 percent do government job

2. Do you like online shopping?

Like to shop online

Yes No

Interpretation: Most of the people like online shopping

7

3. Are you satisfied with the online products?

Satisfied with online products

Yes No

Interpretation: 60 percent of people are satisfied with online shopping and 40 percent are not satisfied

4. Do you get product on time?

On time delivery

Yes No

Interpretation: Most of the people get their delivery of product on time

8

5. Are you attracted towards the ads?

Attracted towards Ad

Yes No

Interpretation: 62 percent people are attracted towards ads and are influenced and remaining are not attracted

6. What is the preferred medium of ads?

Preferd Medium of Ad

TV Mobile Newspaper All the above

Interpretation: 19 percent people preferred mobile ads, 24 percent people preferred TV ads and 19 percent preferred newspaper ads

9

7. Which site do you use the most?

Most use site

Flipkart Snapdeal Amazon Other

Interpretation: Amazon and Flipkart are the most used sites for online shopping

8. How much do you usually spend on online shopping per month?

Money spend per month

Below 1000 1000 to 1500 1500 to 2000 2000 or Above

Interpretation: Maximum no of people spend up to Rs 1500 per month

10

9. How long you are using the online shopping?

How long using Online shopping

Less than month Less than year 1-2 year More tan 2 year

Interpretation: mixed response was observed, many of the people were using online shopping for 1-2 years and many were using it for less than a month

10. What payment method do you use?

Payment Method

COD Debit card Credit Card NetBanking

Interpretation: Most of the people use Net Banking Na Cash on Delivery Payment methods for making payments

11

11. What are the problems faced while using online shopping?

Problem faced

Late delivery Bad quality product Product damaged None of tese

Interpretation: Problems faced by people were late delivery, bad quality product, damaged product and other problems

12. What are the reasons to use web for purchasing products and services?

Reason to use web

Availability of information from vendors Reviews and recommendations from experts Convenience Other reasons

Interpretation: Maximum people use web because they can know the reviews and recommendations from experts and availability of information from vendors

12

FINDINGS OF STUDY

Women are more easily influenced by advertisements and commercials as they are more emotional than men and hence react to ads emotionally. Men behave in a rather detached manner and respond better to advertisements having the rational and factual appeals. In her opinion, the growing young adults should not spend more than a total of 2 hours being subjected to any sort of media in a day. It also mentions the role of parental awareness and control in order to limit the effects of advertising upon children. In her opinion, the increase in awareness about the harmful effects of advertising can also limit the effects of advertising on children.

CONCLUSION

So online shopping is offering convenience as well as disadvantages. On one hand, we enjoy shopping without going out. On the other hand, we need to be very careful when choosing and trading online.

13

RECOMMENDATIONS

There were several recommendations that emerged through the course of this research to limit the negative effects of advertising on the adolescents. Some of these recommendations were given by the psychologists interviewed during this research while the others came from the parents of adolescents the authors of the research collectively analysed the results and drafted the following suggestions:

• A major emphasis is placed upon the effective communication between adolescents, their peers and family. Dr. Sonakshi Singh, a relationship expert states that if the adolescents are surrounded by Quality Company and meaningful conversation, they themselves would be less inclined towards entertainment mediums such as television or the internet.

• Parents and family play a key role in limiting the use of television and internet. Constant monitoring with adequate reasons would also make the teenager more sensible in his use of these mediums.

• A severe check upon the ethics and morals of the ads by the advertising companies should also help reduce these negative influences.

• Keeping a child involved in healthy, outdoor activities and constructing mental stimulation will automatically make a child more active.

• Habits like reading a novel, playing an instrument or dancing also boosts the endorphins and keeps teenagers mind active.

• The kind of programs viewed by the parents or the members or the family also need to be checked as many times the programs being watched by the mother may have content which is not suitable for the child. Since these programs play in the house the child unwillingly absorbs these messages.

• As children grow older the parents and schools should take out time to explain to them about various experiences which are new to them such as infatuation, use of hazardous substances like alcohol etc, need to compete with others for social approval.

• Families should also change with the changing world and become of acceptable of the needs of today’s child.

14

• Warnings and age requirements for watching movies etc should be honoured religiously.

• Habits like reading a novel, playing an instrument or dancing also boosts the endorphins and keeps teenagers mind active.

• The kind of programs viewed by the parents or the members or the family also need to be checked as many times the programs being watched by the mother may have content which is not suitable for the child. Since these programs play in the house the child unwillingly absorbs these messages.

• As children grow older the parents and schools should take out time to explain to them about various experiences which are new to them such as infatuation, use of hazardous substances like alcohol etc, need to compete with others for social approval.

• Families should also change with the changing world and become of acceptable of the needs of today’s child.

• Warnings and age requirements for watching movies etc should be honoured religiously.

15

REFERENCES

1. UlAbideen Z, Salaria R (2009) Effects of television advertising on children: With special reference to pakistani urban children.

2. Children, Adolescents, and Advertising (2006) Pediatrics118: 2563-2566.

3. Pine KJ, Nash A (2006) Dear Santa: The effects of television advertising on young children. International Journal of Behavioral Development 26: 529-539

4. Cezar, Aleathia (2008) The Effects of Television Food Advertising on Childhood Obesity.Nevada Journal of Public Health 5: 1-12.

5. Dromgoole A (2006) Media Effects and Body Image Perceptions on Youth.Youth Development Initiative.

6. Lapowsky I (2014) Why Teens Are the Most Elusive and Valuable Customers in Tech.

7. Moschis GP, Mitchell LG (1986) Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions. Association for Consumer Research 13: 181-186

16

ANNEXURE QUESTIONNAIRE 1. What is your occupation?  Student  Private Job  Government Job  Other

2. Do you like online shopping?  Yes  No

3. Are you satisfied with the online products?  Yes  No

4. Do you get product on time?  Yes  No

5. Are you attracted towards the ads?  Yes  No

6. What is the preferred medium of ads?  TV  Mobile  Newspaper  All of the above

7. Which site do you use the most?  Flipkart  Snapdeal  Amazon  Other

17

8. How much do you usually spend on online shopping per month ( in Rs)?  Below 1000  1000 to 1500  1500 to 2000  2000 or above

9. How long you are using the online shopping?  Less than a month  Less than a year  1-2 years  More than 2 years

10. What payment method do you use?  COD  Debit Card  Credit Card  Net Banking

11. What are the problems faced while using online shopping?  Late Delivery  Bad quality Product  Damaged Product  None of these

12. What are the reasons to use web for purchasing products and services?  Availability of information from vendors  Reviews and recommendations from experts  Convenience  Other reasons

18

SURVEY REPORT – SIX

SURVEY REPORT TITLE: No Helmet, No Petrol

A SURVEY REPORT: NO HELMET, NO PETROL

GROUP MEMBERS:

Sr. No. NAME ROLL NO.

1 Divya Chaphadkar 2K161010

2 Sonali Chaudhar 2K161011

3 Aishwarya Darvatkar 2K161012

4 Gauri Deshpande 2K161013

5 Shikha Dugar 2K161018

6 Ashwini Jambhorkar 2K161025

7 Milan Kadwadkar 2K161028

8 Mayura Keskar 2K161030

9 Pooja Pawar 2K161047

10 Madhura Shejawalkar 2K161052

11 Asmita Shinde 2K161054

12 Bhavna Tambe 2K161058

13 Shraddha Kamble 2K161029

1

CONTENT

Sr. No. Title Page No. 1 Introduction of the Topic 3

2 Relevance of the Topic 4

3 Objectives of Study 4

4 Scope of the Study 5

5 Research Methodology 6

6 Data Analysis and Interpretation 7

7 Findings of Study 12

8 Conclusion 13

9 Recommendations 14

10 References 15

11 Annexure 16

2

Introduction of the topic

Under the government’s ‘no helmet, no petrol’ rule, petrol pumps were strictly advised to not give fuel to drivers without helmets. The state government has decided to make it mandatory for all fuel pumps to report vehicle number to transport authorities whenever they come across a two wheeler rider not wearing a helmet, but after giving them petrol.

To make helmets a mandatory affair for motorcyclists, the Police Commissioner implemented a ‘no helmet, no petrol’ rule from June1, 2016. The police conducted awareness programmes regarding the same from June 20th, before implementing the rule.

The police held a special meeting with the petrol pump owners asking them not to sell petrol to motorists not wearing helmets. Police will be present at petrol pumps to keep an eye on violators. The DCP stated that the police would initiate action against ranging from Rs. 100 to Rs. 500 will be collected from them. Rourkela in the state of Odisa was the first city to implement the rule on December 18th 2015.

This is not the first time rule like this is being implemented. The first devious attempt was made in 2004 by then traffic police chef, Tejdeep kaur Menon, who took up the initiative at a time when there was no specific pressure from the government or any other group

3

Relevance of the topic

“NO HELMET NO PETROL” was an initiative by Mumbai Traffic Police, to regulate the use of Helmets to the fullest, under assumption that strict laws would compel the citizens to use safety protection. This topic was chosen by us to understand the actual implementation as well as to know the opinion of people towards this topic. The initiative is no more in action due to a large opposition of the public.

Objective of the study

To understand the perspective of citizens towards the initiative “NO HELMET NO PETROL”

4

Scope of the study

The scope of our research study is-

 It is related to the Government initiated policy which stresses the significance of usage of Helmet.

 So to understand the implementation and importance of the policy we underwent the survey.

 Our respondents are from MKSSS’s Smt. Hiraben Nanavati Institute of Management and Research for Women, Karvenagar, Pune.

 The sample size falls between the age group of 21 to 25.

 We have taken the survey of female students of the institute.

5

Research Methodology

The research methodology used in this survey is Quantitative method and Descriptive method of research.

 Sampling of Data.

The total population was 180

Out of which we decided to stratify our sample size based upon the scope of our study. The sample chosen by us were the female students of the institute pursuing MBA degree 1st year students.

 Sample Size.

Our sample size is 30 female students of Smt. Hiraben Nanavati Institute of Management and Research for Women.

 Data Collection.

The data collected was through primary source. We collected the data by circulating a Questionnaire. The secondary data was from internet.

 Statistical Tools/Techniques used.

We used MS-Excel for graphical and analytical data presentation and MS- Word.

6

Data Analysis and Interpretation

1. Do You Use Two Wheeler?

YES NO SOMETIMES 26 4 4

12%

12% Yes No

76% Sometimes

Interpretation: Maximum number of people use two wheeler

2. If Yes, Do you use helmet?

YES NO SOMETIMES 7 13 8

Sometimes

No

Yes

0 2 4 6 8 10 12 14

Interpretation: Maximum number of people doesn’t use helmet.

7

3. Do you have valid driving license?

YES NO 19 9

32% Yes

68% No

Interpretation: Maximum number of people uses valid driving license.

4. Reasons for using helmet.

Safety Purpose As a Rule Others(if any) 23 3 0

25

20

15

10

5

0 Safety purpose As a rule Other reasons

Interpretation: Most of the people use helmet for safety purpose and some

uses as a rule.

8

5. Reasons for not using helmet.

Medical ailment Expenses Others(if any) 1 6 13

5%

30% Medical Ailment Expenses

65%

Interpretation: Maximum people have their own reasons of not using helmet

and some of them don’t use for expenses.

6. Is helmet a necessity?

1 2 3 4 5 0 1 3 13 10

7%

13% 33% 1 2 3 20% 4 5 27%

Interpretation: Maximum number of people rated 4 for necessity of helmet

9

7. Rate the effectiveness or impact of “No Helmet, No petrol” policy. 1 2 3 4 5 2 6 11 7 2

7%

13% 33% 1 2 3 20% 4 5 27%

Interpretation: Maximum number of people rated 3 for effectiveness of No

Helmet, No Petrol.

8. Do you agree to this policy?

Strongly Disagree Neutral Agree Strongly disagree Agree 1 5 5 16 1

18 16 14 12 10 8 6

4 Number of people of Number 2 0 Strongly Disagree Neutral Agree Strongly disagree Agree

Interpretation: Maximum number of people agrees with this policy

10

9. (a) Are you aware of the realistic situation that helmets are available outside the petrol on rent for minimalistic time and cost?

Yes No 17 10

37% Yes

No 63%

Interpretation: Maximum numbers of people are aware of the situation

helmets on rent outside the petrol pump.

(b)Have you ever used this option?

Sometimes Rarely Mostly 6 17 0

Mostly

Rarely

Sometimes

0 5 10 15 20 Number of people

Interpretation: Maximum numbers of people have rarely used this option.

11

10. In the policy “No Helmet, No Petrol”, what do you think government can replace petrol with?

Maximum numbers of people have put their own thoughts like “No Helmet, No Driving”, ”No Helmet, No PUC” etc.

FINDINGS

We have found that out of 30 females only 11 females want this policy to be implemented.

HYPOTHESIS

The hypothesis of our research study is that “Females riding want this policy to be implemented.”

12

Conclusion

The No Helmet No petrol No was as an initiative by the state transport ministry to ensure safety of two wheeler riders and bring about a decrease in the number of accidents and injuries due to the absence of helmet for rider and pillion.

According to the findings of the survey there is a rising awareness created by this policy amongst the individuals regarding the usability of helmet while driving and its profitability. Thus the policy “No Helmet No Petrol” was successful in its task.

13

Recommendations

Recommendation for “No petrol No helmet” would be that it is very important stand for the safety of people which saves life of many people who lost their life in road accident.

Many people lost their relatives in road accident. Many people are unaware of about the no helmet no petrol rule.

When the rule “No helmet No petrol” was approved, the petrol pump dealer and citizen did not follow it which was very disappointing thing.

Government should take serious action on this and make people aware by doing street shows, banner, and advertisement on television about the boon of no helmet no petrol. It will save life of many people and people are the real assets of nation.

Thus, these above would be some recommendations for “No helmet, No petrol”

14

References

1."No Helmet, No Petrol" - The Logical Indian.Com

2."No Helmet, No Fuel" in - m.thehindubusinessline.com

3."Without a helmet in West Bengal" - www.ibtimes.co.in

4. Indiatoday.intoday.in

5. "No helmet, No Petrol rule from Aug in 3 Kerala cities

6. NDTV.com

15

Annexure

Questionnaire

Name:

Age: Profession:

1) Do you use two wheelers? o Yes o No o Sometimes 2) If yes, do you use helmet? o Yes o No o Sometimes 3) Do you have valid driving license? o Yes o No 4) Reasons for using helmet. o Safety purpose o As a rule o Other (if any)

5) Reasons for not using helmet. o Medical Ailment o Expenses o Other (if any)

6) Is helmet a necessity? ( Rate in the given box)

1 2 3 4 5

16

(Not necessary) (Necessary)

7) Rate the effectiveness or impact of “No Helmet, No Petrol” policy.

1 2 3 4 5

(Not effective) (Effective)

8) Do you agree to this policy?

Strongly Disagree Neutral Agree Strongly disagree agree

9) (a) Are you aware of the realistic situation that helmets are available outside the petrol pump on rent for minimalistic time and cost? o Yes o No

(b) Have you ever used this option?

o Sometimes o Rarely o Mostly

10) In the policy “No Helmet, No Petrol”, what do you think government can replace petrol with?

“No Helmet, No “

17

SURVEY REPORT – SEVEN

SURVEY REPORT TITLE: Problems of a Girl in New City

A SURVEY REPORT: PROBLEMS OF A GIRL IN NEW CITY

Sr. No. Group Members Roll No. 1. Shreya Manekar 2k161150 2. Vishakha Rathi 2k161164 3. Sneha Ghorpade 2k161136 4. Riddhi Shah 2k161167 5. Pooja Sikchi 2k161176 6. Renuka Dhokte 2k161132 7. Aishwarya Nawarkar 2k161154 8. Shanti Chauhan 2k161129 9. Sana Shaikh 2k161169 10. Poonam Thombare 2k161179

1

CONTENTS

Sr. No. Title Page No. 1 Introduction of the Topic 3

2 Relevance of the Topic 3

3 Objectives of Study 3

4 Scope of the Study 3

5 Research Methodology 4

6 Data Analysis and Interpretation 5

7 Findings of Study 10

8 Conclusion 11

9 Recommendations 11

10 References 11

11 Annexure 12

2

INTRODUCTION

The topic selected for survey is “Problems of a new girl in a city”. Wherever a girl shifts in a new city, she faces many problems like from finding a safe place to stay and also getting adapted to the new surroundings.

RELEVANCE OF THE TOPIC

Many of the people or classmates are girls living in hostel and they had to go through many hurdles. Especially the girls who are from other states (Non- Maharashtrian) were selected for this survey.

OBJECTIVES OF THE STUDY

1. To study problems while getting adapted to the local environment, climate. 2. To understand the safety issues faced.

SCOPE OF THE STUDY

1. The scope is limited to hostelite girls. 2. The scope is limited to girls of the age group 18-25 years. 3. The scope is limited to girls staying in Karvenagar area only.

3

RESEARCH METHODOLOGY

a. Sampling Method:

There are many girls who stay in Karvenagar area. But all the girls are not students. Only the girls who are students and non - Maharashtrian were selected for the survey.

b. Population:

Population of total number of girls is very large. From this population 35 people were selected.

c. Sample Size:

The sample size selected for this survey was 25.

d. Data Collection:

1. Primary Data:

Primary data like age, name, and the date from where they have come was directly asked to them.

2. Secondary Data:

Secondary data like number of girls staying in hostel was collected from the college office and hostel office.

4

DATA ANALYSIS AND INTERPRETATION

1. What are the problems faced in day to day life?

Response

14% Network 25% Food

21% Water 5% Hygiene No privacy 19% 16% No problem

Interpretation: 75 percent students face problems like problems of network, food, hygiene, privacy and only 25 percent students face no problem

2. Did you face language difficulty?

25%

Yes 60% 15% No Moderate

Interpretation: Most of the new girls in the city face problem of language

5

3. Did you face any transportation problem?

Response

30%

Yes 55% No 15% Moderate

Interpretation: 50 percent of new girls face problems of transportation, only 15 percent of girls don’t face the problem of transportation

4. Do you feel safe in hostel?

Response

2% 5% 20% Safe 50% Moderate Least safe 23% Very much safe Not at all

Interpretation: More than 70 percent new girls feel moderate to safe in their hostels

6

5. Did you face any difficulty in getting adapted to new environment?

Response

24% 31% Moderate Very much difficult Moderately difficult 22% 5% Difficult 18% Easy

Interpretation: Most of the new girls find difficulty in adapting to new environment, only 24 percent girls get easily adapted

6. Do you feel safe to travel alone?

Response

0%

11% 8% Least safe

34% Moderate 47% Not at all Sometimes Safe

Interpretation: New girls in the city don’t feel safe to travel alone

7

7. Are you satisfied with facilities provided at hostel?

Response

5% 20% 100% 90%-70% 35% 70%-50%

25% 50%-30% below30% 15%

Interpretation: 55 percent girls are satisfied with the facilities provided in the range of 50- 100 % level of satisfaction

8. Which are the safety issues that require attention?

Responses

10%

30% Security guard 15% Warden attention Locker

10% Overall Food hygiene

35%

Interpretation: Safety issues which require attention are security guard, warden attention, locker facility and most important food hygiene

8

9. How much time did you require to get adjusted to new environment?

Response

7% 5% 18%

7 days

42% 15 days 1 month 28% Easy Still adjusting

Interpretation: Most of the girls find it easy or take very less time to get adjusted to the new environment

9

FINDINGS OF THE STUDY

According to the survey done, it was very easy for the maximum number of girls to get adapted to the new environment. Few of them had acute difficulty in communicating and few of them did not find it much difficult.

As the girls were non-Maharashtrian, they were new to the area, so they did not know the places to travel. Hence, maximum girls faced the transportation problem. New environment includes everything, climate, food habits, new people, etc. For maximum number of girls it was moderately difficult to get adjusted to the new environment.

The time required for getting adjusted to the new environment for maximum number of people was around one month.

10

CONCLUSION

Though it was difficult getting adjusted in new environment, it did not take much time for the same. Safety is moderate, i.e. Karvenagar is the safe area for the girls to stay if appropriate precautions are taken.

RECOMMENDATIONS

It’s recommended that if one is getting shifted to a new place, one must do a complete enquiry of the new area people who need to be contacted, etc. Are the required safety precautions taken, in time, out time must be made know all the rules and regulations must be taken under consideration.

REFERENCE

 Hostel register – to know the OMS students and to request them to fill the Questionnaire.

11

ANNEXURE QUESTIONNAIRE

1) What is your name?

2) What is your age?

3) You are from which state/city?

4) Since when are you staying in hostel?

5) What is the in- time of your hostel?

6) Which are the following problems faced by you in your day to day life? Food Network Water

Hygiene No privacy No problem

7) Through what media did you find location to stay?

Relatives Friends Self

8)Did you find any language difficulty when you shifted here?

Yes No Moderate

9)Did you face any transportation problem?

Extreme Moderate Not at all

12

10)Have your food habits get modified?

Yes No Moderate

11)Is the food in hostel given to you in sufficient quantity?

Yes No Sometimes

12)Was it difficult for you to get adapted to new food habit?

Very much difficult Difficult

Moderately difficult Not at all

13) Do you feel safe in hostel?

Very much safe Moderate

Least safe Not at all

14)Do you feel safe to travel alone?

Very much safe Moderate

Least safe Not at all

15)How much hygiene is maintained?

100% 90%-70% 70%-50% 50%-30%

Below 30%

13

16)Are you satisfied with facilities provided in the hostel?

100% 90%-70% 70%-50% 50%-30%

Below 30%

17)Do you get required privacy in hostel?

Yes No Sometimes

18)Did you face any case of abuse?

Yes No

19) Do you face any violence or insecurity?

Yes No

20) Which safety issue is required most attention?

Security guard Warden attention Locker

Food hygiene Overall

21) How much time did you require to get adjusted to hostel environment?

15 Days 1 Month Still adjusting

22) Do you ever face ragging at the hostel?

Yes No

14

23) Is the hostel incharge cooperative?

Yes No Sometimes

24) Are you satisfied with the facilities provided by the hostel?

Completely agree Agree

Completely disagree Disagree

25) Were there any situation in hostel that made you feel afraid?

Yes No Once

Twice More than twice

26) Were any measures taken by hostel that assured you about your safety?

Yes No Sometimes Never

27) Are there any programme conducted for your entertainment?

Yes No Sometimes Never

15

SURVEY REPORT – EIGHT

SURVEY REPORT TITLE: Rising Problem of PCOD amongst Girls A SURVEY REPORT: RISING PROBLEM OF PCOD AMONG GIRLS

Sr. No. Group Members Roll No. 1 Aishwarya Ashtekar 2k161062 2 Surbhi Bandal 2k161063 3 Shivani Ghongate 2k161077 4 Shobhika Jain 2k161084 5 Neha Kulkarni 2k161089 6 Sukanya Kulkarni 2k161090 7 Nisha Pasarkar 2k161100 8 Rasika Pathak 2k161101 9 Snehal Puri 2k161107 10 Anuja Thorat 2k161119

1

CONTENTS

Sr. No. Title Page No. 1 Introduction 3 2 Relevance of the Topic 4 3 Objectives of Study 6 4 Scope of the Study 8 5 Research Methodology 10 6 Data Analysis and Interpretation 11 7 Findings of Study 25 8 Conclusion 26 9 Recommendation 26 10 Reference 28 11 Annexure 29

2

INTRODUCTION TO THE TOPIC:-

DEFINITION:

• PCOD (Poly Cystic Ovarian Disease) or PCOS (Poly Cystic Ovarian Syndrome) is a disease characterized by multiple (‘poly’) cysts (small sacs filled with fluid) in the ovaries. Patients with PCOD have abnormal levels of hormones that result in irregular menses, infertility and certain masculine changes in the body.

• It is a set of symptoms due to elevated androgens (male hormones) in women.

SYMPTOMS:

• Irregular menses (usually delayed) • Weight gain and difficulty in losing weight • Acne, oily skin, dandruff • Excessive hair growth on the face, chest, back • Thinning of hair • Infertility • Miscarriage • High blood pressure • Diabetes • High cholesterol.

3

CAUSE AND DIAGNOSIS:

• PCOD is due to a combination of genetic and environmental factors.

• Diagnosis is based on two of the following three findings:- no ovulation, high androgen levels, and ovarian cysts. Cysts may be detectable by ultrasound.

COURSE OF TREATMENT:

PCOD has no cure. The primary treatments for PCOD include: lifestyle changes, medications and surgery. Treatment may involve lifestyle changes such as incorporating exercise in daily routine and changes in diet.

Birth control pills may help with improving the regularity of periods, excess hair growth, and acne. Metformin and anti-androgens may also help.

Other typical acne treatments and hair removal techniques may be used.

Goals of treatment may be considered under four categories: • Lowering of insulin resistance levels • Restoration of fertility • Treatment of hirsutism or acne • Restoration of regular menstruation, and prevention of endometrial hyperplasia and endometrial cancer.

4

RELEVANCE OF THE TOPIC:-  PCOD is the most common endocrine disorder among women between the ages of 18 and 44. It affects approximately 2% to 20% of this age group depending on how it is defined. • It is one of the leading causes of poor fertility. • One in five Indian women suffer from PCOD.

HYPOTHESIS:-

Prevalence of PCOD in Young Girls- There was no hypothesis testing involved in the study as it was an effort to evaluate the prevalence of the syndrome amongst the population that was being screened for the interventional study.

Effect of Exercise on PCOD- The study hypothesized that exercise would improve the clinical, hormonal, biochemical and psychological functions in girls and thus help them manage the disorder.

5

OBJECTIVES OF THE STUDY:-

Identify the adolescent girls who are at high risk for PCOD using various symptoms which include:

 Missed periods, irregular periods, or very light periods

 Ovaries that are large or have many cysts

 Excess body hair, including the chest, stomach, and back (hirsutism)

 Weight gain, especially around the belly (abdomen)

 Acne or oily skin

 Male-pattern baldness or thinning hair

 Infertility

 Small pieces of excess skin on the neck or armpits (skin tags)

 Dark or thick skin patches on the back of the neck, in the armpits, and under the breasts

 Acanthosis nigricans (Acanthosis nigricans is a brown to black, poorly defined, velvety hyperpigmentation of the skin) may present with thickened, velvety, relatively darker areas of skin on the neck, armpit and in skin folds.

 Find association between PCOD risk with selected variable i.e. general chronic anovulatory infertility Find association between PCOD risk status with selected variable i.e. general health status. PCOD is a common disorder, often complicated by and hyperandrogenism with the clinical manifestation of oligomenorrhea , hirsutism and acne.

6

 Many women with this condition are obese and have a higher prevalence of impaired glucose tolerance, type2diabetes and sleep apnoea than is observed in the general population. They exhibit an adverse Cardiovascular risk profile , characteristic of the cardio metabolic syndrome as suggested by a higher reported incidence of hypertension, dyslipidaemia, visceral obesity, insulin resistance and hyperinsulinaemia.

 PCOD is frequently diagnosed by gynecologists and it is therefore important that there is a good understanding of the long-term implications of the diagnosis in order to offer a holistic approach to the disorder. Hence refer the girls who have PCOD to the gynecologists.

 To make an awareness about polycystic ovary syndrome (PCOD) among adolescent college girls. The major purpose of this study is to create awareness among adolescent college girls about PCOD. This will help them to modify their life style and to have better reproductive life later.

7

SCOPE OF THE STUDY:-

Scope of this study is to facilitate: 1. Early diagnosis and treatment of PCOD, 2. Early detection and treatment of anxiety and mood disorders, 3. Early detection and treatment of fertility problems and prevention of pregnancy complications, 4. Early detection and diagnosis of pre-diabetes risk factors.

PREVALENCE OF PCOD:-

Estimation of the ‘true’ prevalence has to be made with caution as many of the data available were collected prior to the new Rotterdam diagnostic criteria. Most clinical data suggests a prevalence of 6–7% of the population. The present Rotterdam criteria are current best practice but it is recognized that PCOD encompasses a wide spectrum of disorder, overlapping with normality. The prevalence of PCOD may differ according to ethnic background; for example, in women of South Asian origin, PCOD presents at a younger age, has more severe symptoms and a higher prevalence.

Cardiovascular Disease: In January 1997 researchers in New Zealand reported that women with multiple cysts on their ovaries were at increased risk of heart disease. In the study 42 % of women with heart disease also had 8/> ovarian cysts compared to 22 % of women without heart disease. They should hence be regularly monitored and advised to consume less fat and cholesterol .Similarly, PCOD is characterized by endothelial dysfunction and resistance to the vasodilatation action of insulin. An increased risk of myocardial infarction in PCOD women than age matched controls has also been reported.

8

Obesity: Obesity is also a feature observed and estimated to affect 50% of PCOD women, classically presented in patients with upper body obesity which has been associated with menstrual disturbances .It amplifies biochemical and clinical abnormalities of PCOD. Previously obesity was thought to be the cause of PCOD but now understood as a modifier of the condition.

Infertility: Another complicating feature of PCOD is the effects it has on ovulation and fertility with >75% of women with anovulation infertility and treatment is based upon the patient’s characteristics. Besides follicular arrest and impaired selection of dominant follicle is possible as also the risk of multiple pregnancy with treatment.

COMPLICATIONS OF PCOD:- • Complications in pregnancy

Women with PCOD have a greater risk of complications viz. Gestational diabetes , pre-eclampsia, pre-term labor, small for gestational age, pregnancy induced hypertension (PIH), spontaneous abortions etc.

• Sleep Apnea

It has been reported that women with PCOD have increased Sleep Disordered Breathing (SDB) and daytime sleepiness.

• Depression

There was a higher prevalence of depression in PCOD patients associated with higher body mass index and greater insulin resistance .Besides, Impaired Glucose Tolerance, Dyslipidaemia, Metabolic syndrome , Non-alcoholic steatohepatitis and higher levels of C-reactive protein, a disease marker for cardiovascular diseases are other probable risks involved.

9

RESEARCH METHODOLOGY:-

The medical information was recorded by using the questionnaire on whether the participant had been previously diagnosed with PCOD. A few questions were included to assess the diet preferences and exercise routine. The prevalence of potential symptoms in various candidates was assessed. The questions were framed on the basis of information obtained from a gynecologist. The results were kept confidential.

Population- Population for the research on PCOD is the girls of Karvenagar and Kothrud areas of Pune city. The

Data collection- This is a questionnaire based study (primary data) on the awareness of Polycystic Ovarian Disease (PCOD). Individuality was assured when the subjects filled the survey. The questionnaire is filled in paper and pen method. After the data collection, statistical measurement and analysis was done.

Sample size- Participants who undertook the survey are undergraduate and postgraduate girl students. 14 questions were asked to 50 girls from various backgrounds and the age group was between 21- 25 yrs.

10

DATA ANALYSIS AND INTERPRETATION:-

1. What is your age?

AGE

20%

40%

10%

30%

22 TO 24 YEARS 21 YEARS 19 YEARS 20 YEARS

INTERPRETATION: It was observed that the number of PCOD problems was less amongst 19 to 20 years of age girls as they have less stress as well as these girls have time to exercise and eat healthy food, while as the girls come in their 20’s .i.e. when they are 21 to 24 years there life becomes more stressful due to career tensions, workload and they have no time to exercise, eat healthy food and this results in lack of sleep and thus all of this results to PCOD.

11

2. Do you know about PCOD

AWARENESS

120% 100% 80% 60% 40% 20% 0% 19 TO 20 YEARS 21 TO 24 YEARS 25 YEARS

YES NO

INTERPRETATION:After the survey it was observed that the girls are aware about PCOD. Which is good sign because awareness about PCOD is a must amongst girls, but students between 19 to 20 years there are still a lot many who need to be made aware because it is necessary for girls to know the symptoms and the necessary steps to be taken to prevent it. Since PCOD leads to life altering symptoms like infertility and diabetes, it is a major concern for all young women.

12

3. Are you facing PCOD problem?

PCOD PROBLEM FACED

YES NO

INTERPRETATION: In the sample size of 50 girls, 21 had PCOD i.e. 42% of the sample size had the disease.

It was observed that mostly due to today’s rising trend of unhealthy lifestyle and career related stress and heavy work and education loads are some of the factors which cause cysts to form in the ovaries which lead to hormonal imbalance and PCOD.

13

4. If yes, which of the following symptoms you are facing ?

PCOD SYMPTOMS FACED 120% 100% 100%

80% 67% 67%

60% 48%

40% 29% 20% 0% IRREGULAR EXCESS BODY HIGH BLOOD HEAVY HAIR EXCESS WEIGHT PERIODS HAIR PRESSURE FALL GAINS

IRREGULAR PERIODS EXCESS BODY HAIR HIGH BLOOD PRESSURE HEAVY HAIR FALL EXCESS WEIGHT GAINS

INTERPRETATION:  All the 21 women faced the problem of irregular periods.  10 of them had excess body hair.  6 had a high BP problem.  14 women had heavy hairfall.  14 women had excess weight gain.  It is thus observed that irregular periods, heavy hairfall, and excess weight gain are the most common symptoms.  High BP is the least common, prevalent only in severe cases.  Excess body hair is found in almost half the candidates.

14

5. Are you being treated for PCOD?

PCOD TREATMENT

YES NO

INTERPRETATION: It is found that the girls are bold enough to fight against this disease and take treatment for it and discuss their problems in detail. 90% of the women who have the symptoms are being treated for it. He remaining 20% agreed to visit a gynecologist and get treated before the symptoms worsen. But there are certain girls who belong to rural areas and certain to conservative backgrounds who even though face PCOD problems but do not take treatment for it.

15

6. Do you consume any pills for PCOD?

PILLS TAKEN

100% 80% 60% 40% 20% 0% YES NO

PILLS TAKEN

INTERPRETATION: Mostly it was observed that girls’ doctor suggested daily exercise to stay fit, follow healthy and balanced diet, maintain recommended weight, take less stress and be happy, to avoid further problems. Girls having higher stage of PCOD were mostly recommended certain pills which were mostly allopathic. These medicines varied depending on the symptoms and their severity.

16

7. What kind of diet do you prefer? Please, specify:

PCOD DIET

BALANCED DIET STRICT DIET

INTERPRETATION: It was observed that mostly, girls facing PCOD problems followed a balanced diet only a day from a week they had fast food, but other days they have a balanced diet full of nutrition. Some strictly follow a diet as certain have severe symptoms of PCOD. Girls with less severe symptoms did not bother much about what they eat.

17

8. What is your exercise regime?

PCOD EXERCISE REGIME

50%

40%

30%

20%

10%

0% WALKING GYM YOGA OTHER

PCOD EXERCISE REGIME

INTERPRETATION: It was found that mostly the girls preferred gym and yoga to maintain recommended weight and stay fit. PCOD problems rise if the weight is not managed. Thus, there are also certain girls who due to work load are not able to do gym and yoga thus they take a long walk every day. Other activities like Zumba, aerobics etc are also done to stay fit. Girls with severe symptoms exercised very regularly with greater intensity.

18

9. How often do you go for checkups?

CHECK- UPS

20%

20% 60%

ONCE A MONTH ONCE EVRY 6 MONTHS ONLY WHEN YOU FACE PROBLRM

INTERPRETATION: It was found that girls facing PCOD problems and getting treated for it go for check- ups every month while others with less severe symptoms, who are not given medication go after every 6 months. Girls who are not getting treated at all go to the gynecologist only when they face problems.

19

10. Do you smoke or consume alcohol?

Series 1 REGULARLY 0% OCCASIONALY 14%

NIL 86%

INTERPRETATION: It was found that none consumed alcohol and smoked regularly. Only 3 out of 21 girls consumed alcohol occasionally. They were also found to have less severe symptoms.

20

11. Are you stressed about your physical appearance?

PHYSICAL APPEARANCE

NO 24%

YES 76%

INTERPRETATION: PCOD causes excess body hair growth. It was found that girls who have excess growth of facial hair tend to be very stressed about their physical appearance. Also due to the weight gain some girls were stressed about their physical appearance.

.

21

12. Do you get emotionally affected and influenced?

EMOTONALLY STRESSED

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO

EMOTONALLY STRESSED

INTERPRETATION: It was observed that the girls who faced severe the problems related to PCOD are likely to be emotionally stressed and easily influenced by social pressures like peer pressure or certain times parental pressure. These girls were most likely to have mood swings and emotional instability. They have to be treated and managed accordingly.

22

1. Are you willing to change your lifetime for better?

BETTER LIFESTYLE

YES

INTERPRETATION: It was observed that every girl is willing to have better and healthy lifestyle and they are willing to change themselves which is a good sign.

23

2. Do you believe in spreading awareness about PCOD?

SPREAD OF AWARENESS

120%

100%

80%

60%

40%

20%

0% YES NO

SPREAD OF AWARENESS

INTERPRETATION: There were some who were not at all aware of this arising problem of PCOD amongst girls but they were also keen to get aware about it and make others aware about it. Certain were found to have absolutely no interest. Mostly it was found that the girls were aware and wanted to make many girls aware about this problem.

Thus, it is important that all the girls need to be made aware about PCOD as it is important for their future life. Our future lies in our hands and we need to make the most of it so be aware and create awareness.

24

FINDINGS OF STUDY PCOD is a common endocrine disorder of female adolescence and adulthood with exact etiology unknown but pathology rooted in insulin resistance, hyperandrogenism, and chronic anovulation. A multitude of clinic factors can present including hirsutism, menstrual irregularities, metabolic abnormalities, acne, and increased BMI. History, physical exam, and laboratory tests are all components of making a diagnosis as some adolescents do not present with all the clinical factors. Treatments include healthy dietary habits and regular exercise accompanied by additional medications to treat presenting symptoms.

25

CONCLUSION:- Primary care providers should be suspicious of PCOD in adolescent females regardless of their weight. A high level of suspicion will facilitate timely recognition, prompt treatment, and potential reduction or elimination of future morbidities until more information is known. This study explored the prevalence of PCOD in young women and the mechanism behind its manifestation. It studied the lifestyle of the affected girls and whether they were taking proper precautions in terms of visits to the doctor, exercise and diet, and their views on spreading awareness through different mediums. Treatment of PCOD differs from person to person depending upon the severity of the disease. This study has been successful in spreading awareness and assessing the practices of the young women, giving them an insight with respect to protecting themselves from the negative consequences associated with PCOD.

RECOMMENDATIONS:

The guidelines advise that an adult women be diagnosed with PCOD if she has at least 2 of the following symptoms: excess androgen, ovulatory dysfunctions, or polycystic ovaries. In addition, any diagnosis of PCOD must rule out others androgen-excess disorders. Physicians should also screen patients for endometrial cancer, mood disorders, obstruction sleep apnea, diabetes, and cardiovascular disease.

Diagnosis of PCOD in adolescent girls should be based on clinical or biochemical signs of hyperandrogenism, after excluding other possible causes, in the presence of persistent oligomenorrhea, the task force advises.

26

A PCOD diagnosis during perimenopause and menopause should be based on a documented, long term history of oligominorrhea and hyperandrogenism in reproductive years, the report advises. A finding of PCOD morphology via ultrasound would also provide supportive evidence, although it should be noted that this is least likely in menopausal women. The guidelines recommend against routine ultrasound for endometrial thickness in women with PCOD.

In diagnosing and treating women with PCOD , physicians should look for terminal hair growth, acne, alopecia ,acanthosis nigricans , and skin tags during physical examination , according to the new guidelines. The guidelines also recommend screening for ovulatory status using menstrual history.

The guidelines advice assessment of body mass index, waist circumference, blood pressure, and oral glucose tolerance, overweight and obese patients with PCOD symptoms should be screened for obstruction sleep apnea. Adults and adolescents should be screened and treated for depression and anxiety.

The committee recommends treatment with hormonal contraceptives as the firstline therapy for menustral abnormalities and hirutism /acne. Exercise therapy is recommended to manage weight, alone or with a calorie-restricted diet.

The task force advises against the use of metformn as a first -line PCOD treatment, but metformin is recommended for women with PCOD and type 2 diabetes or impaired glucose tolerance who do not succeed with

27 weight loss and exercise. Metformin is also recommended for women who cannot take hormonal contraceptives.

For infertility, the report recommends clomiphene citrate as a first -line treatment for women undergoing is vitro fertilization, the guidelines recommend metformin as adjuvant therapy to prevent ovarian hyperstimulation.

REFERENCES:- 1. Wikipedia: www.wikipedia.com 2. WebMD: www.webmd.com 3. Dr. Shah: www.askdrshah.com 4. Medscape: www.medscape.com

28

ANNEXURE QUESTIONNAIRE

1. What is your age : ______

2. Do you know about PCOD (Polycystic Ovarian Disease)?

Yes No

3. Are you facing problem of PCOD?

Yes No

4. If Yes, Which of the following symptoms you are facing? (a) Irregular Periods (b) Excess body hairs (c) High Blood Pressure (d) Excess Weight Gain (e) Heavy Hair fall

5. Have you been treated for PCOD?

Yes No

6. Do you consume any pills for PCOD? If yes, Specify :

______

7. What kind of diet you prefer? Please, Specify : ______

______

8. What is your exercise regime?

______

9. How often do you go for check up? i) Once a month ii) Once every 6 months iii) Only when you face problem

29

10. Do you smoke/consume alcohol? i) Regularly Specify ______ii) Occasionally

11. Are you stressed about your physical appearance?

Yes No

12. Do you get emotionally influenced or affected?

Yes No

13. Are you willing to change your lifestyle for better?

Yes No

14. Do you believe in spreading awareness about PCOD?

Yes. Specify______

No

30

SURVEY REPORT – NINE

SURVEY REPORT TITLE: Sex Education Awareness

A SURVEY REPORT: SEX EDUCATION AWARENESS.

GROUP MEMBERS:

Sr. No. Name Roll No. 1 Vaidehi Deshpande 2K161014

2 Trusha Mahajan 2K161036

3 Priyal Patil 2K161044

4 Kavya Pejawar 2K161048

1

CONTENT

Sr. No. Title Page No.

1 Introduction of the Topic 3

2 Relevance of the Topic 4

3 Objectives of the Study 4

4 Scope of the Study 4

5 Research Methodology 5

6 Data Analysis and Interpretation 6

7 Findings of the Study 13

8 Conclusion 13

9 Recommendations 14

10 Annexure 15

2

INTRODUCTION Sex education is instruction on issues relating to human sexuality Common avenues for sex education are parents or caregivers, formal school programs, and public health campaigns. Sex education in India refers to (1) the sex education courses targeted at adolescents in school, (2) family planning for adults, and (3) HIV/AIDS Prevention Education. The sex ratio in India is skewed towards males, with 962 girls born per 1000 males in 2001. However, the most plausible explanation for fewer female than male births is attributed to prenatal sex determination, followed by induced abortion of female foetuses.[1]This suggests that potential mothers are socialized to believe that having a female child is detrimental to their family, either economically or socially. There are also some misconceptions about sex education in India. Traditionally, adolescents in many cultures were not given any information on sexual matters, with the discussion of these issues being considered taboo.

3

RELEVANCE OF THE TOPIC

 Would reduce the number of teenage pregnancies.  Awareness regarding HIV AIDS would rise.  It is important that the youth should be familiar with the purpose of providing education in order to develop an open and healthy approach towards sex and sexuality in order to assist them to make a well thought judgments..  It is necessary that a child is aware about sex education.

OBJECTIVES OF THE STUDY

 To understand the sex education policy.  To know  To understand what different technologies are used to impart sex education.

SCOPE OF THE STUDY  13-16 Age groups.  Residential Society.  Area (Vaidehi’s society).  Students.

4

RESEARCH METHODOLOGY

I. Sampling method: Survey II. Research type: Qualitative, Descriptive and Exploratory. III. Data collection Tools: Structured Questionnaire. IV. Population: Members in the project and the respondents. V. Sample size: 11. VI. Data collection: a) Primary data: Questionnaire and Interaction. b) Secondary data: Journal. VII. Statistical tools/techniques used: Stratified Technique.

5

DATA ANALYSIS AND INTERPRETATION

QUESTIONNAIRE ON “AWARENESS OF SEX EDUCATION IN SCHOOLS” 1. Name 2. Age 3. School Name 4. What is sex education according to you?

Physical change Inter-course Relationship 11 0 0

Chart Title

Inter-course 0%

Relationship 0% Physical change 100%

Physical change Inter-course Relationship

INTERPRETATION: From the above pie chart, we can infer that 11 out 11 students answered sex education as a requirement for physical changes in the body.

6

5 Is sex education required? Yes No Can’t Say 9 1 1

yes

100%

1

INTERPRETATION: From the above pie chart we can infer that 9 out of 11 students think that there is a requirement for sex education during their school life.

6. Whether you are comfortable with such kind of education? Yes No Can’t Say 9 0 2

Chart Title

yes no can't say

INTERPRETATION: From the above pie chart, we can infer that 9 out of 11 students think that they are comfortable with the sex education as a part of their education system.

7

7. What is the perfect standard/class for imparting sex education? Primary Secondary High School Graduation 0 4 6 1

Chart Title 7 6 5 4 3 2 1 0 1

primary secondary high school graduation

INTERPRETATION: From the above column chart, we can infer that 6 out of 11 students think that high school is the perfect standard for imparting sex education, whereas 4 out 11 think that secondary class would be better for such knowledge. 8. Other than schools, from where you will prefer to get sex education? Websites Books Health Care 2 2 7

INTERPRETATION: From the above pie chart, we can infer that 7 out of 11 students think that health care centres will be the best place to get sex education awareness, whereas other 4 students would prefer for websites and books; respectively.

8

9. Who are the informal sources you get information about sex education from? Parents Friends School Teachers 6 5 0

INTERPRETATION: From the above column chart, we can infer that 6 out of 11 students prefer parents as the informal source to get informed about sex education, whereas 5 out 11 would prefer to go for friends as an informal source for the same.

10. What should be the time/duration of lectures of sex education? One Day One Week One Month 1 10 0

INTERPRETATION: From the above column chart, we can infer that 10 out 11 students suggest the time duration for lectures on sex education to be 1 week.

9

11. Should sex education awareness session be added as a part of education?

Yes No Can't Say 6 5

INTERPRETATION: From the above pie chart, we can infer that 6 out of 11 students agreed that sex education should be implemented as a part of education system.

12. If added as a part of syllabus, would you be comfortable to talk with your school teacher? Yes No 5 6

INTERPRETATION: From the above pie chart, we can infer that 6 out 11 students agreed that if sex education is made a part of their syllabus they will be comfortable to talk with their school teacher on the same. 10

13. What methodology should be used to impart sex education? Audio/Visual Lectures IEC 7 1 3

INTERPRETATION: From the above column chart, we can infer that 7 out of 11 students would prefer Audio/Visual over lectures and IEC (Information, education, communication) as a convenient methodology to be used to impart sex education. 14. According to you, how much important/necessary is awareness about sex education? 1-Least 2 3 4 5-Most 0 2 1 5 3

INTERPRETATION: From the above pie chart, we can infer that 5 out of 11 people agreed to the awareness about sex education.

11

15. Does your school require parent’s permission to run such awareness programmes?

Yes No 8 3

INTERPRETATION: From the above pie chart, we can infer that 8 out of 11 students said that there is a requirement for parent’s permission to run such awareness programmes. 16. If changed the name of the course, which would be comfortable for you?

Life Phase Sexuality Education Awareness 8 3

INTERPRETATION: From the above Column Chart, We can infer that 8 out of 11 students chose the name “life phase” as a comfortable name for sex education awareness course.

12

FINDINGS OF THE STUDY From the survey made through questionnaire and from the data interpretation and analysis we can infer that 90% of the respondents agreed to the requirement of sex education as a part of their education system. And most of them suggested as high school to be the standard age for the course. Also we can see health care is preferred over other options for imparting sex education. Parents as informal sources for being aware of sex education is being viewed in the report. Also 1 week duration for the course is suitable for most of the respondents. Audio/visual as the most preferred methodology for imparting the knowledge.

CONCLUSION One can conclude that majority of the respondents found that sex education is necessary and that it should be a part of their curriculum and it should be taught to the students of high school.

13

Recommendations:  Sex education as a part of the education system to be implemented at an early schooling stage.  Awareness of sex education and its importance should be spread through advertisements and campaigns.  Sex education should be part of syllabus for students as a part of their curriculum.  Talking about sex education should not be considered as a taboo in any society.

14

ANNEXURE QUESTIONNAIRE 1. Name:

2. Age:

3. School Name:

4. What is sex education according to you?

1. Physical change 2. Intercourse 3. Relationship

5. Is sex education required?

1. Yes 2. No

6. Whether you are comfortable with such kind of education?

1. Yes 2. No 3. Can't say

7. What is the perfect standard / class for imparting sex education?

1. Primary 2. Secondary 3. High school 4. Graduation

8. Other than schools from where you willl prefer to get sex education? 1. Websites 2. Books 3. Healthcares

15

9. Who are the informal sources you get information about sex education? . 1. Parents 2. Friends 3. School Teachers

10. What should be the time/ duration of lectures of sex education?

1. one day 2. one week 3. one month

11. Should sex education awareness session be added as a part of education? Mark only one oval. 1. Yes 2. No 3. Can’t say

12. If added as a part of syllabus would you be comfortable to talk with your school teacher?

1. Yes 2. No

13. What methodology should be used to impart this education?

1. Audio/ visiual 2. Lectures 3. IEC (information, education, communication)

14. According to you how much important/ necessary is awareness about sex education? Rank in between 1 to 5 (1-least & 5 most)

1. 2. 3. 4. 5.

16

15. Does your school require parent's permission to run such awareness programs?

1. Yes 2. No

16. If changed the name of the course, which would be comfortable to you?

1. Life phase 2. Sexuality education awareness

17. What is your opinion about the importance sex education awareness among the Children?

17

SURVEY REPORT – TEN

SURVEY REPORT TITLE: Study of Awareness about the Disposal of Sanitary Napkins

A SURVEY REPORT

STUDY OF AWARENESS ABOUT THE DISPOSAL OF SANITARY NAPKINS.

WITH REFERENCE TO HOSTILITIES IN KARVENAGAR, PUNE.

GROUP MEMBERS:

Sr. No. NAME ROLL NO. 1 Aishwarya Kahate 2k161142

2 Ankita Kotwal 2k161146

3 Gunjan Korde 2k161144

4 Katherin Martin 2k161163

5 Shreya Darekar 2k161131

6 Shreya Rochkari 2K16165

7 Siddhi Dhoot 2k161133

8 Ojasa Hadapsarkar 2k1611392

9 Akanksha Agarwal 2k161122

10 Priyal Shilimkar 2k161171

1

CONTENT

Sr. No. Title Page No. 1 Introduction of the Topic 3

2 Relevance of the Topic 4

3 Objectives of Study 4

4 Scope of the Study 4

5 Research Methodology 5

6 Data Analysis and Interpretation 6

7 Findings of Study 9

8 Conclusion 10

9 Recommendations 10

10 References 11

11 Annexure 12

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INTRODUCTION

In this 21st century also, girls are not well educated, and are not provided with the required/ necessary resources. Girls, of any age are not at all aware about the things attached with their health. The girls are being driven by the other people with her. So, she won’t be able to get the knowledge about the basic things also. This situation is not only limited to the rural area but, this problem is there in urban areas also. Every time the girl should take care about herself in any type of situation coming to her.

One of the situations is, when the girl starts up with her menses. This is the time when she really has to think about her own health and the related measures have to be taken by her. Also, at this stage girls are young and they are not aware about the menses and the things attached to it. Because of this the girls newly started with the menses takes wrong decisions about the same. And it adversely affects their health.

Most of the females are not aware about the menses, its importance, how to deal with it etc. because of lack of knowledge the wrong steps are taken up by the females to get over the situation. But it gives the temporary solution to them.

To reduce down such conditions the awareness programmes needs to be arranged in the school, colleges, offices, and in societies, villages also. Thismay help the girl, women to take care of her in such conditions properly.The above study will give the detailed idea about the awareness of disposal of sanitary napkins amongst hostilities girls.

This study has been done to see how many hostilities girls are aware about the disposal of sanitary napkins.

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RELEVANCE OF THE TOPIC

The present study was undertaken among the adolescent school going girls in the field practice area of the Rural Health Unit and Training Centre, Saoner, in the Nagpur district. This centre is located in an urban area of the Saoner Taluka. However, the students from rural areas also attended the schools which were included in this study setting. In this study area, there was only a single girl’s school.

OBJECTIVES OF THE STUDY

 To study the awareness of the use of sanitary napkins during the menstrual cycle and actual use of it.  To study how many girls are aware about the standard and right ways of disposal of sanitary napkins.  To study various ways used by girls to dispose sanitary napkins.

SCOPE OF THE STUDY

 The scope is limited to the girls between the age group of 18 to 25.  The scope is limited to hostilities female only.  Te scope is limited to the hostels in karvenagar, Pune only.

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RESEARCH METHODOLOGY

 Research structure

 Hypothesis:

Most of the girls are not aware about the right way of disposal of sanitary napkins.

 Method of data collection:

The report is based on the primary data. Questionnaire method of data collection is used to collect the data.

 Format of questionnaire:

There were 13 questions in the questionnaire. In which 2 were open ended, and rest 11 were closed ended questions.

 Sampling:

The sample is collected by simple random method of sampling. And by convenience sampling method.

 Data analysis techniques:

Data is analysed by coding, tabulation, ranking etc.

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DATA ANALYSIS AND INTERPRETATION

1. Do you use sanitary napkins during your periods?

use of sanitary napkins

Yes

No

Interpretation: Most of the girls use sanitary napkins during periods

2. Frequency of changing the napkins in a day?

frequency

3-6 hrs

6-9 hrs

9-12 hrs

12-24 hrs

Interpretation: Maximum girls change the napkins after 3 to 6 hours in a day and few girls change after 6 to 9 hours in a day

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3. Method of disposal used by sample?

methods for disposal Burning

Wrapping in paper

Flushing

Washing and throwing Burying

Other

Interpretation: Maximum used methods of disposal of sanitary napkins are wrapping in paper and washing and throwing

4. Awareness about the modern techniques of disposal of sanitary napkins?

modern techniques

Incineration

Paper bags

Plastic sanitary bags

Other

Interpretation: Modern techniques of which girls are aware are disposal using paper bags and plastic sanitary bags, few girls are aware of incineration

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5. Need of awareness programmes? awareness program

16 14 12 10 awareness 8 program 6 4 2 0 yes no

Interpretation: Most of the girls think there is need for awareness programs to create awareness among girls

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FINDINGS OF THE STUDY

 Sample is aware about the disposal of sanitary napkins in a proper ways.  But at the time of actual disposal of sanitary napkins the sample goes wrong.  The awareness of segregation of used sanitary napkins as a wet or dry garbage is not there amongst the selected sample.  The modern and right ways of disposal of sanitary napkins is not known to most of the sample.  The awareness program about disposal of sanitary napkins, about the menstrual cycle has to be arranged for the females.

INFERENCES

 The sample was specifically for girls, as because of need of the topic.  The samples collected are between the age group of 18 to 25  Most of the girls from the sample use the sanitary napkins during their menses.  Some of them also uses cloths, tampons etc. also.  Frequency of changing the sanitary napkins is 3-6 hrs. in most of the sample.  Wrapping the sanitary napkins into the paper and washing and throwing are the most used ways of disposal of sanitary napkins by the selected sample.  Most of the sample throws away the used sanitary napkins into the dry garbage.  Most of the sample is concerned about the proper disposal of sanitary napkins.  According to the sample washing and throwing, wrapping it into the paper are the best ways to dispose of the used sanitary napkins.  The sample is aware about some of the modern techniques of disposal of sanitary napkins. Like, paper bags and plastic sanitary bags.  According to most of the sample, the way of disposal of sanitary napkins should be improved by arranging the awareness programmes, drives etc.

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CONCLUSION

 The awareness about the disposal of sanitary napkins is not there in the selected sample.  Most of the girls are not aware about the right way of disposal of sanitary napkins.

RECCOMENDATION

This study has highlighted the need of adolescent girls to have accurate and adequate information about menstruation and its appropriate management. Formal as well as informal channels of communication such as mothers, sisters and friends, need to be emphasized for the delivery of such information. In view of the vital role of the mothers, it is very important that the mother be armed with the correct and appropriate information on reproductive health, so that she can give this knowledge to her growing girl child. It is also essential for the teachers, who may not have the necessary skills to impart reproductive health education, including menstrual hygiene to their students. They have to be given requisite skills – usually through training or workshops. Much more efforts are needed to curb the misbelieves and taboos among the adolescent school girls.

There is a strong need to address issues like the restrictions which are imposed on or practiced by the adolescent school girls in the rural and urban areas. Considering the lesser use of sanitary pads by the urban and rural adolescent girls, there is a need to mobilize adolescent girls to use sanitary pads. The reproductive health implications of menstruation and its management, and its effect on the quality of life which permeates school and other social activities are many for the adolescent school girls. These invariably call for an urgent address by all the stakeholders-family, school community, civil society, and service providers to entrench correct menstrual perceptions and to enable proper hygiene practices amongst this segment of the population. In India, all organizations which work on reproductive health should work adequately on the neglected issue of menstrual hygiene and management to achieve “Sanitation for dignity and health” for all women (The Delhi Declaration, SACOSAN III 2008). This essentially will contribute to the attainment of some MDG.

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REFERENCES

1. Dhingra R, Kumar A. Knowledge and practices related to menstruation among tribal (Gujjar) adolescent girls. Etho-Med 2009; 3/1:43-48.

2. Singh AJ. The place of menstruation in the reproductive lives of women of rural north India. Indian Journal of Community Medicine 2006; 31/1:10-14.

3. Ahuja A, Tiwari S. Awareness about pubertal changes among adolescent girls. Journal of Family Welfare 1995; 41/1:46-50.

4. Chaudhari R H. Socio-economic demographic and reproductive health profile of adolescents in the SAARC countries. Paper presented in south Asia Conference on Adolescents; 21-23 July 1998; New Delhi, India.

5. Khanna A, Goyal RS, Bhawsar R. Menstrual practices and reproductive problems: A study of adolescent girls in Rajasthan. Journal of Health Management 2005; 7/1:91-97.

6. Mudey AB, Keshwani N, Mudey GA, Goyal RC. A cross-sectional study on the awareness regarding safe and hygienic practices amongst school going adolescent girls in the rural areas of Wardha district. Global Journal of Health Science 2010; 2/2:225-231.

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ANNEXURE QUESTIONNAIRE

1. Do you use sanitary napkins during your periods?  Yes  No

2. Frequency of changing the napkins in a day?  3-6 hrs  6-9 hrs  9-12 hrs  12-24 hrs

3. Method of disposal used by sample?  Burning  Wrapping in paper  Flushing  Washing and throwing  Burying  Other

4. Awareness about the modern techniques of disposal of sanitary napkins?  Incineration  Paper bags  Plastic sanitary bags  Other

5. Need of awareness programmes?  Yes  No

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SURVEY REPORT – ELEVEN

SURVEY REPORT TITLE: Study of Ways of Communication with reference to Gender

A SURVEY REPORT: STUDY OF WAYS OF COMMUNICATION WITH REFERENCE TO GENDER.

Sr. No. Name Roll No. 1 Mansi Kothekar 2K161145

2 Aishwarya Ghotikar 2K161137

3 Shravani Kulkarni 2K161147

4 Mrudul Pataskar 2K161159

5 Soni Lipane 2K161148

6 Shweta Gawale 2K161132

7 Gauri Nilangekar 2K161155

8 Radhika Bhandari 2K161123

9 Kajal Sasane 2K161166

10 Shubhangi Kelzarkar 2K161143

11 Prachi Bhosale 2K161125

1

CONTENT

Sr. No. Title Page No. 1 Introduction 3

2 Relevance of the Topic 4

3 Objectives of Study 5

4 Scope of the Study 5

5 Research Methodology 6

6 Data Analysis and Interpretation 7

7 Findings of Study 17

8 Conclusion 17

9 Recommendation 18

10 Annexure 19

2

INTRODUCTION

Our topic for the research is "study of ways of communication through whatsapp" whereas gender in which the scope of the topics are covered with additional hypothesis and objectives.The limitations shows the limited age , media, and a place for research and with respective genders. According to which the questionnaire survey is made to know the exact information of research problems. To get the exact idea of their view and actions and according to questionnaire, the pie charts are taken to know the total percentage of all the surveys.

In todays world, whatsapp is a popular media to communicate & many people prefer to use whatsapp for communication. That’s why we have restricted our research to whatsapp only. Our research is limited to whatsapp only. We created a questionnaire of 20 questions. Our research is limited to the age group of 18 to 22 years only. the survey forms were filled up by friends of our group members only.

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RELEVANCE OF THE TOPIC

Media and gender refers to the relationship between media and gender and how representations of the different genders created for and by mass media. Media can range from newspapers, magazines, novels, CDs and music videos. These representations can influence the general public's perception of the different genders. It is important to continue exploring interactions of media and gender to dismiss personal choices, but to see the larger context, and potential consequences for ourselves and others.

Advertisements and pictures in magazines carry significant messages about cultural norms and values, but also norms of gendered relations for both men and women.

4

OBJECTIVES

1. To study the purpose for their communication. 2. To study the language of the communication. 3. To study the total span of time spent on whatsapp communication. 4. To study the decrease in face to face communication with friends and family. 5. To study the percentage of app used on weekends.

SCOPE OF STUDY

 The scope of the gender is limited between male and female.  The scope of age group 18 to 22.  The scope is limited to whatsapp only.  The scope is related among friends only.  The scope of time period is between 10.am to 11.pm.  The scope is limited to personal chatting.

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RESEARCH METHODOLOGY

HYPOTHESIS

i. Girls are more active than boys. ii. Girls are very careful about their profile picture and status. iii. 70% of boys thinks that girls are more talkative

METHOD OF DATA COLLECTION

The report is based on Primary data.

Data is collected by using a survey questionnaire. Questionnaire is composed of 20 questions

SAMPLING

The sample is collected by simple random method and convenience sampling method of sampling

SAMPLE SIZE

22 Girls of same college

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DATA ANALYSIS AND INTERPRETATION

Q1 Do you use smartphone ?

Column1

6%

yes no

94%

Interpretation: 94 percent people use smartphone.

Q1 i) If yes, do you use whatsapp ?

Column1

17%

yes no

83%

Interpretation: 83 percent of people surveyed use whatsapp

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Q2. Why do you communicate through whatsapp ?

Column1

7%

37% free calls & msgs unliited usage mostly used not awnsered 50%

6%

Interpretation: People communicate through whatsapp for unlimited usage

And 37 percent people are not able to answer

Q3. For what reason you use whatsapp ?

Column1

0% 0%

16% academics media 17% casual chat 67% busines other

Interpretation: Whatsapp is used for other purposes and mostly used for casual

chat and business

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Q4. How much time are you spending daily on whatsapp ?

Column1

6% 0-4hr 28% 44% 4-8hr 8-12hr < 12hr 22%

Interpretation: Maximum people spend 0- 4 hours daily on whatsapp and few people spend 4- 12 hours daily on whatsapp

Q5. Generally to whom you prefer to chat more ?

Column1

11% male 50% female 39% both

Interpretation: Most people prefer both genders for chatting and 39 percent prefer female for chatting.

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Q6. Generally at what time you use whatsapp ?

Column1

5% 11% morning 47% afternoon evening 37% night

Interpretation: Most of the people use whatsapp during evening and night time and during morning and afternoon use of whatsapp is minimum

Q7. Do you use whatsapp during lecture ?

Column1

44% yes no 56%

Interpretation: Use of whatsapp during lecture, 56 percent people use whatsapp during lecture and 46 percent people don’t use whatsapp during lecture

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Q8. Is your phone always connected to internet ?

Column1

39% yes no 61%

Interpretation: Mostly phone is connected to internet, only 39 percent people

are not connected to internet

Q9. Did whatsapp ever affected your rest time ?

Column1

39% yes no 61%

Interpretation: 61 percent people say whatsapp affect their rest time

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Q10. Do you feel fresh every morning ?

Column1

24%

yes no

76%

Interpretation: Most of the people feel fresh early in the morning and 24 percent don’t feel fresh early in the morning as an impact of using whatsapp late at night

Q11. Does your friends and family bother when you use whatsapp while being with them ?

Column1

agree 12% 6% strongly agree 47% disagree 35% neither agree nor disagree

Interpretation: 47 percent people agree that friends and family are bothered while they are using whatsapp while being with them

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Q12. Do you communicate more frequently with friends & family via whatsapp than you do face to face ?

Column1

24% agree 35% disagree strongly agree neither agree nor disagree 29% 12%

Interpretation: Here it can be observed that there is a mix response but half of the population agree to the fact that they communicate more frequently with friends and family via whatsapp than face to face

Q13. How often do you use whatsapp while hanging out with family &friends

Column1

5% 11%

always 28% sometimes rarely never 56%

Interpretation: People sometimes use whatsapp while hanging out family and

friends

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Q15. Do you think that the presence of whatsapp while spending time with others affects face to face communication ?

Column1

6% agree 5% disagree

33% 56% strongly agree

neither agree nor disagree

Interpretation: 56 percent agree that the presence of whatsapp while spending time with others affects face to communication

Q16. Do you use more whatsapp on weekends ?

Column1

24% yes no 76%

Interpretation: Most of the people use whatsapp on weekends

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Q17. For what purpose it is used more than weekday ?

Column1

28% 39% more free time making plans casually 33%

Interpretation: People make use whatsapp casually, in free time and it is also used for making plans

Q18 Is your whatsapp using on weekends is more than face to face communication on weekends ?

Column1

17% yes 50% no

33% cant say

Interpretation: 50 percent people agree that use of whatsapp on weekends is more than face to face communication on weekends

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Q19. If you stop using or reduce use of whatsapp on weekends do you feel something is missing or wrong ?

Column1

22%

yes no

78%

Interpretation: Most of the people agree that if they reduce or stop using whatsapp on weekends they feel something is missing or wrong

Q20. Do you feel you are addicted to whatsapp ?

Column1

47% yes 53% no

Interpretation:Half of the people agree that they are addicted to whatsapp

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FINDINGS OF STUDY

As we have seen from the above pie charts the number of people using whatsapp is very huge and male female both use the whatsapp mostly for casual texting only. Due to its popularity everyone uses the app hardly few people don’t have whatsapp and because of this reason it is the most easiest way to communicate with your friends and family.

After the completion of survey we found that every coin has two sides like that due to over usage of whatsapp face to face conversations are reduced. People are addicted to it. Social life has been limited to only social sites. People are wasting the time on whatsapp doing chitchatting.

Use of whatsappincreses in weekends because people have holidays on these days, less work to do and more free time to chit chating and making plans. There is no such a gender barrier in todays generation everyone is open minded.

CONCLUSION

a) The use of whatsapp for communication is very high. b) People use whatsapp for casual texting only. c) There is no such a gender barrier in the age group of 18-22 years old male & female. d) On weekends the use of whatsapp is more. e) Face to face communication is reduced.

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RECOMMENDATIONS

Can be use for further research related to following

1. Recognize that many different styles of leadership can be effective.

2. Men, be aware of how much time and space in meetings or group interaction. Make room for the contributions of women. When asked for a decision by a women or for your opinion if you are an internal processor, let her know you are in process of thinking about it so she knows she is heard.

3. Women, get comfortable asserting more space for yourself. When dealing with men in decision making, try to stop yourself from processing out loud. If you do process out loud, let the man know that this is a process you use for decision making and you are not asking him what to do.

4. Finally, Get Information. Learn about male and female styles of communication and be able to use both. You need both to deal with the complexity and diversity of situations in today's world both personally and professionally. Don't be afraid to recognize differences. Once you do that it will be easier to have open discussions in order to find similarities and use those differences to achieve greater goals together.

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ANNEXURE QUESTIONNAIRE

1.Do you use Smartphones?

 Yes  No 2.Ifyes,Do you use Whatsapp?

 Yes  No 3.Why do you communicate through Whatsapp?

 Free calls and messages  Unlimited usage  Mostly use 4.For what reason you use Whatsapp?

 Academics  Media  Casual Chat  Business 5.How Much timetime are you spending daily on whatsapp?

 0-4 hours  4-8 hours  8-12 hours more than 12 hours 6.Generally,at what time you are using whatsapp more?

 Morning  Afternoon  Evening  Night 7.Do you use Whatsapp during lectures?

 Yes  No

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8.Is your phone always connect to Internet?

 Yes  No If yes,why

9.DidWhatsapp ever affected your rest time?

 Yes  No

10.Do you feel fresh every morning?

 Yes  No 11.Does your friends and family bother when you use whatsapp while being with them?

 Strongly agree  Agree  Disagree  Neither agree nor disagree 12.Do you communicate more frequently with Friends FamilyviaWhatsapp than you do face to face?

 Strongly agree  Agree  Disagree  Neither agree nor disagree 13.How often do you use whatsapp while hanging with family and friends?

 Always  Sometimes  Rarely  Never

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14.Do you thing presence of whatsapp while spending time with others affects face to face communication?

 Strongly agree  Agree  Disagree  Neither agree nor disagree 15.Do you use more whatsapp on weekends?

 Yes  No If yes,why?

For what perpose,

16.Why it is used more than in week days?

 More free tikme  Making Plans  Casually 17.Is your whatsapp using on weekends is more than face to face communication on weekdays?

 Yes  No 18.If you stop using whatsapp or reduced use of whatsapp on weekends do you feel missing something or strange?

 Yes  No 19.Do you feel you are addicted to whatsapp?

 Yes  No

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