FACT SHEET BRAND OVERVIEW: Marriott Executive Apartments are international, upscale serviced apartment properties for executive expats staying 30+ nights, usually on temporary assignment or relocation. MEA is the only corporate apartment designed to provide comfortably upscale residential living, personalized service and the assurance of a Marriott experience. They provide not just a bedroom but an apartment with technology and work space for productivity, full kitchens, laundry facilities, and access to 24-hour on-site staff. Each property is influenced by local design elements and feature state-of-the-art facilities and technology, as well as on-site dining and fitness facilities to support life’s routines and maintain connections to home as well as locale.
BRAND GROWTH: There are currently 19 properties in operation in 14 countries outside of North America and 14 more planned, primarily in the Middle East and Asia. Because of the growing demand for extended stays and the proliferation of multi-national corporations in emerging markets, the serviced apartments market is expected to grow in areas such as the United Arab Emirates, China and India.
SERVICES: y Pre-arrival consultation y Long-stay rates y Welcome amenities, including property orientation and city tour y Round-the-clock staffing y Minimum twice-weekly housekeeping service y Grocery delivery and laundry service y Cleaning service included y Complimentary morning coffee service in lobby y Social functions with other guests y Loyalty points in Marriott Rewards
UNIT ATTRIBUTES: y Studios, one-, two- and three-bedroom apartments y Fully equipped kitchen (refrigerator, stove, oven, microwave, dishwasher, disposal, dishware and utensils) y Laundry washer/dryer y Security safe, storage y High quality and comfortable furnishings, creating a warm and home-like environment. y High-speed Internet y Dedicated work area and desk; double phone and fax lines with voicemail and private line y Television and DVD player
PUBLIC SPACE: y Intimate lobby with mailboxes and seating area y On-site fitness facility y Business center y Private lounge y Parking (market rate) y Access to convenience store y Additional storage facilities
FREQUENT TRAVELER PROGRAM: All Marriott Executive Apartments participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
CUSTOMERS Predominately male (85-95%), average age 42, heavy business travelers averaging 100-170 nights per year, high level business executives on an extended stay (30+ nights), often on a temporary project or relocation. Primary source markets are US, China, Japan, India, South Korea, Indonesia, Hong Kong, Singapore, Germany and Thailand. Industries include finance, banking, government, technology, manufacturing, construction, telecom, oil and gas.
GUEST NEEDS Guests rate the following as most important while staying at an MEA property: maintaining productivity, keeping in touch with friends and family, having home-like environment (furnishings, décor, appliances, layout), eating healthily, maintaining exercise routine, accessing home news services, having all they need to prepare their own meals, ability to order meals via other channels (e.g., room service and delivery), on-site restaurant and opportunities to mix and mingle with other MEA guests.
COMPETITORS: Corporate apartments, apart-hotels, leased private homes, and hotels.
PRICING TIER: Quality Tier
CURRENT LOCATIONS: y 171- unit Lakeside Chalet, Mumbai - Marriott Executive Apartments, India y 53-unit Longin Center, Prague - Marriott Executive Apartments, Czech Republic y 108- unit Millennium Court, Budapest - Marriott Executive Apartments, Hungary y 57-unit Marriott Executive Apartments Brussels, European Quarter, Belgium y 172-unit Marriott Executive Apartments Dubai Creek, United Arab Emirates y 99-unit Atago Forest Tower, Tokyo – Marriott Executive Apartments, Japan y 162-unit Mayfair, Bangkok - Marriott Executive Apartments, Thailand y 237-unit Tomorrow Square, Shanghai - Marriott Executive Apartments, China y 47-unit Marriott Executive Apartments London, West India Quay, United Kingdom y 114-unit Marriott Executive Apartments Sao Paulo, Brazil y 43-unit Marriott Executive Apartments Dubai Green Community, United Arab Emirates y 222-unit Union Square, Shanghai Pudong - Marriott Executive Apartments, China y 96-unit The Mayflower, Jakarta - Marriott Executive Apartments, Indonesia y 103-unit Yeouido Park Centre, Seoul - Marriott Executive Apartments, South Korea y 143-unit Marriott Executive Apartments Atyrau, Kazakhstan y 188-unit Bahrain Marriott Executive Apartments Manama, Bahrain y 187-unit Sathorn Vista, Bangkok - Marriott Executive Apartments, Thailand y 168-unit The Sandalwood, Beijing - Marriott Executive Apartments, China y 300-unit Sukhumvit Park, Bangkok Marriott Executive Apartments, Thailand
FUTURE LOCATIONS:
• 96-unit Lakeview, Tianjin Marriott Executive Apartments, China (2010) • 138-unit Marriott Executive Apartments Doha City Center, Qatar (2011) • 119-unit Marriott Executive Apartments Riyadh, Saudi Arabia (2011) • 92-unit Benchasiri Place, Bangkok Marriott Executive Apartments, Thailand (2011) • 126-unit Dubai Marriott Executive Apartments Health Care City, UAE (2012) • 173-unit Marriott Executive Apartments Cairo (2013) • 180-unit Marriott Executive Apartment, Algiers (2013) • 108-unit Marriott Executive Apartments, Sharjah, UAE (2014) • 113-unit Jubilee Hills Hyderabad Marriott Executive Apartments, India (2013) • 100-unit Marriott Executive Apartments Jeddah Mall of Arabia, Saudi Arabia (2014)
August 2010
CONTACT: Paula Butler Tel: (301) 380-4327 FAX: (301) 380-4684 E-MAIL: [email protected]
MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with more than 3,400 lodging properties in 68 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz- Carlton Destination Club, and Grand Residences by Marriott brands; licenses and manages whole-ownership residential brands, including The Ritz-Carlton Residences, JW Marriott Residences and Marriott Residences; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland, USA, and had approximately 137,000 employees at 2009 year-end. It is recognized by FORTUNE® as one of the best companies to work for, and by Newsweek as one of the greenest big companies in America. In fiscal year 2009, Marriott International reported sales from continuing operations of nearly $11 billion. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.