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2020-2021 Global Serviced Apartments Industry Report

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The ApartmentThe Service The ApartmentThe Service The leading reference guide for serviced apartment buyers, suppliers and agents GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021 GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021 GSAIR 2016 cover to print_Layout 1 14/06/2016 15:19 Page 1 The Apartment Service The Global Serviced Apartments Industry Report t 2016/17 Lisbon Madrid Barcelona Frankfurt Singapore The Global Serviced Apartments Industry Report 2016/17 GSAIR – The Global Serviced Apartments Industry Report 2018-2019 a TIN report in association with in association with C [email protected] a TIN report a T I N report Travel Intelligence Network w Still sharing our knowledge since 1981 GSAIR – The Global Serviced Apartments Industry Report 2020-2021 GSAIR – The Global Serviced Apartments Industry Report 2020-2021 a a in association with in association with report report www.apartmentservice.com The Apartment Service GSAIR - The Global Serviced Apartments Industry Report 2020 - 2021 aa T I N reportreport T I N TravelaIntel li g en ce Networeportrk Travel Intelligence Network Believe in the One agency, 7 global offices power of one Today, there is a unified approach to serviced apartments The TAS Alliance brings together the best owned and operated serviced apartments in a global network, powered by a common technology platform The TAS Alliance is a 100% solution for buyers looking to build, expand or enhance their serviced apartment programmes www.theTASalliance.com TM 1,254,753 serviced apartments in over 160 countries ACCOMMODATIONS The Global Serviced Apartments Industry Report 2020-2021 Global Serviced Apartments Industry Report 2020-2021 In association with Adagio and Frasers Hospitality 8th edition Published by The Apartment Service 5 – 6 Francis Grove Wimbledon London SW19 4DT United Kingdom www.apartmentservice.com Compiled by Travel Intelligence Network www.the-tin.com Designed by Creativo www.creativodesign.co.uk Disclaimer Whilst every effort has been made to ensure accuracy, neither The Apartment Service nor Travel Intelligence Network can be held responsible for any errors or omissions. Confidentiality Notice Copyright © 2020 by Room Space Limited t/a The Apartment Service. All rights reserved. This document or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the Company. This document is intended for the person it is addressed to only. The information contained within is strictly confidential and/or protected by law. If you are not the intended recipient of this document you must not make any use of this information, copy, store, disclose or show it to any unauthorised person. The Global Serviced Apartments Industry Report 2020-2021 Contents Report methodology & editorial team..................................................................................................... 3 Acknowledgements and sources..................................................................................................................4 Glossary of terms................................................................................................................................................ 5 Global trends commentary ........................................................................................................................... 6 GSAIR survey results & analysis...................................................................................................................12 The global lodging industry - where does extended stay fit in?..................................................18 Assessing performance - extended stay vs hotels..............................................................................21 Global trends driving the extended stay sector...................................................................................30 Regional trends driving the extended stay sector...............................................................................34 Serviced apartments - operator & supplier up-date...........................................................................38 Operator analysis - too many brands?.......................................................................................................48 Operator analysis - online reputation scores by brand.......................................................................54 Technology and innovation..............................................................................................................................55 Data security and management....................................................................................................................60 The Airbnb effect - impact of home sharing on extended stay....................................................62 Serviced apartment 2025.................................................................................................................................66 Serviced apartments and traveller well-being.......................................................................................70 Co-living, can it work for corporates?..........................................................................................................76 Tomorrow’s guests, who are they?..............................................................................................................78 Regional report, Africa......................................................................................................................................82 Regional report, Asia...........................................................................................................................................88 Regional report, Australasia.............................................................................................................................94 Regional report, Europe....................................................................................................................................102 Regional report, LATAM....................................................................................................................................112 Regional report, Middle East...........................................................................................................................118 Regional report, USA/Canada.........................................................................................................................126 Report conclusions.............................................................................................................................................135 List of charts & tables........................................................................................................................................136 2 Report methodology The 2020/21 edition of the Global Serviced Apartments Industry Report has been responsibly compiled from a range of primary and secondary global sources, both in or closely aligned to the serviced apartments sector. Once again, industry insiders were interviewed. Their opinions and assessments are reflected throughout. For this year’s report, we have opted for more, shorter articles. This is to enable us to cover as many of the key demand and supply trends in the sector as possible. We always strive to fill The Global Serviced Apartments Industry Report with facts and figures about the market. As in previous editions, much of the data presented here comes from the survey undertaken especially for this report by Bard Vos at The Apartment Service. The survey for this edition of the report was carried out during August and September 2019 amongst 6,000 corporates, 2,000 serviced apartment operators and 1,800 agents. A copy of the results is available at www.apartmentservice.com/GSAIR . Wherever possible, the results of this year’s industry survey have been compared with previous years to highlight trends within the world of serviced apartments. All other information sources are fully attributed and include other publicly available reports and research around the serviced apartments sector or the wider hospitality industry. In all cases, we present the latest figures available within the market. Editorial team Mark Harris (Contributing Editor) Mark Harris joined the business travel industry in 1990 and has been a Director of Travel Intelligence Network since 2005. A former Head of Marketing at ITM, he was voted the business travel industry’s Personality of the Year in 2006. TIN’s output has included the Global Serviced Apartments Industry Report, Meetings Industry Report, 50+ white papers, several client magazines, The Serviced Apartment Awards and The People Awards. Mark writes regularly for trade magazines and moderates industry events. After lunch he is chairman of the BetVictor Northern Premier League and an FA councillor. Charles McCrow Charles has been the driving force behind The Apartment Service’s 39-year success. With a background in property development and construction, Charles is a long-standing member of several industry bodies, a founder member of the UK’s Association of Serviced Apartment Providers (ASAP) also winner of the Serviced Apartment News 2017 Industry Inspiration and lifetime achievement award. Under his leadership the company has been at the forefront of innovation in the sector, the latest example of which is the TAS Alliance. Charles’ investment in technology and people has helped power the growth of the serviced apartment
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