The Walt Disney Company 2017 Annual Report
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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
2016 & 2017 Itineraries
2016–2017 SAIL DATES & ITINERARIES 2016 2016 Port Canaveral, FL Miami, FL FEBRUARY–MAY FEBRUARY–MAY • Bahamian Cruises • San Juan to Miami Cruise • Caribbean Cruises • Caribbean Cruises • Eastbound Transatlantic • Bahamian Cruises Cruise to Dover, England • Westbound Panama 2016 & 2017 Canal Cruise to San Diego Dover, England Itineraries MAY–JULY San Diego, CA • Norwegian Fjords Cruise Disney Cruise Line is charting MAY • British Isles Cruise enchanting new courses departing from • Baja Cruise • Iceland & Norway Cruise • California Coast Cruise • Portugal & Spain Cruise magical places around the world! Vancouver, Canada Copenhagen, Denmark MAY–AUGUST JUNE–JULY • Alaskan Cruises • Norwegian Fjords Cruise • Vancouver to • Iceland & Norway Cruise San Diego Cruise • Northern Europe Cruise Barcelona, Spain San Diego, CA AUGUST–SEPTEMBER AUGUST • Mediterranean Cruises • Eastbound Panama Canal • Westbound Transatlantic Cruise to Port Canaveral Cruise to New York New York, NY Port Canaveral, FL Port Canaveral, FL Galveston, TX OCTOBER–NOVEMBER NOVEMBER–DECEMBER • Canadian Coastline Cruise Sailing all of 2016 Sailing all of 2016 • Caribbean Cruises • Bahamian Cruises & January–May of 2017 & January–May of 2017 • Bahamian Cruises • New York to Eastern & Western San Juan Cruise Bahamian Cruises To book your magical Disney Cruise Line Caribbean Cruises vacation, contact us today! San Juan, Puerto Rico 2017 NOVEMBER Galveston, TX • San Juan to Miami Cruise JANUARY • Bahamian Cruises Miami, FL • Galveston to NOVEMBER–DECEMBER San Juan Cruise • Caribbean -
August 2021 Stock Picks
August 2021 Stock Picks TOP 25 STOCKS August-21 UPDATED RANK TICKER NAME SECTOR INDUSTRY 1 ADBE Adobe Inc 57 - Technology 57201020 - Software 2 ASML ASML Holding NV (ADR) 57 - Technology 57101020 - Semiconductor Equipment & Testing 3 MSFT Microsoft Corporation 57 - Technology 57201020 - Software 4 AMD Advanced Micro Devices, Inc. 57 - Technology 57101010 - Semiconductors 5 GOOGL Alphabet Inc 57 - Technology 57201030 - Online Services 6 NVDA NVIDIA Corporation 57 - Technology 57101010 - Semiconductors 7 AAPL Apple Inc 57 - Technology 57106020 - Phones & Handheld Devices 8 AMZN Amazon.com, Inc. 53 - Consumer Cyclicals 53402010 - Retailers - Department Stores 9 ISRG Intuitive Surgical, Inc. 56 - Healthcare 56101010 - Advanced Medical Equipment & Technology 10 COST Costco Wholesale Corporation 53 - Consumer Cyclicals 53402020 - Retailers - Discount Stores 11 V Visa Inc 57 - Technology 57201030 - Online Services 12 MA Mastercard Inc 57 - Technology 57201030 - Online Services 13 SBUX Starbucks Corporation 53 - Consumer Cyclicals 53301020 - Restaurants & Bars 14 BLDR Builders FirstSource, Inc. 53 - Consumer Cyclicals 53203020 - Construction Supplies & Fixtures 15 HD Home Depot Inc 53 - Consumer Cyclicals 53403020 - Retailers - Home Improvement Products & Services 16 GS Goldman Sachs Group Inc 55 - Financials 55102010 - Investment Banking & Brokerage Services 17 GM General Motors Company 53 - Consumer Cyclicals 53101010 - Auto & Truck Manufacturers 18 DIS Walt Disney Co 53 - Consumer Cyclicals 53302020 - Broadcasting 19 BAC Bank of America Corp -
Fiscal Year 2018 Annual Financial Report
6JAN201605190975 Fiscal Year 2018 Annual Financial Report 6DEC201801030965 WorldReginfo - 48c03cba-3b63-4c12-81df-68e282fbfa8a UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal Year Ended September 29, 2018 Commission File Number 1-11605 Incorporated in Delaware 500 South Buena Vista Street, Burbank, California 91521 I.R.S. Employer Identification No. (818) 560-1000 95-4545390 Securities Registered Pursuant to Section 12(b) of the Act: Name of Each Exchange Title of Each Class on Which Registered Common Stock, $.01 par value New York Stock Exchange Securities Registered Pursuant to Section 12(g) of the Act: None. Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes No Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and (2) has been subject to such filing requirements for the past 90 days. Yes No Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). -
Environmental Overview
DISNEY CRUISE LINE Environmental Overview Media Contact: At Disney Cruise Line, we are dedicated to Disney Cruise Line minimizing our impact on the environment 407.566.3648 through efforts focused on utilizing new http://www.dclnews.com technologies, increasing fuel efficiency, minimizing waste and promoting conservation worldwide. We strive to instill positive environmental stewardship in our cast and crew members and seek to inspire others through programs that engage our guests and the communities in our ports of call. Environmental Officers All Disney Cruise Line ships have dedicated Environmental Officers who are ranked among the most senior leaders on board. t Highly Specialized Expertise: Our Environmental Officers possess previous maritime experience and specialized training in environmental regulations and systems. Environmental Officers aboard t Responsibilities: These leaders monitor the ship’s overall water quality Disney ships are responsible and supply, train all officers and crew members on waste minimization and for monitoring water quality, in environmental safety programs and oversee multiple environmental initiatives, addition to other duties. including all shipboard recycling efforts. Waste Minimization Great care is taken onboard all Disney ships to reduce waste and conserve resources whenever possible. t Recycling: Shipboard recycling processes help to eliminate more than 600 tons of metals, glass, plastic and paper from traditional waste streams each year. Each Disney Cruise Line crew members stateroom on all four Disney Cruise Line ships contains a recycling bin for plastic, are careful to sort recyclables into paper and aluminum. waste receptacles. t Condensation: Naturally occurring condensation from the ships’ onboard air- conditioning units is recycled to supply fresh water for onboard laundry facilities and for cleaning the outer decks of the ships, saving more than 30 million gallons of fresh water each year. -
The Walt Disney Company Exclusion of Shareholder Proposal by Myra K
SANFORD J. LEWIS, ATTORNEY January 6, 2021 Via electronic mail Office of Chief Counsel Division of Corporation Finance U.S. Securities and Exchange Commission 100 F Street, N.E. Washington, D.C. 20549 Re: Shareholder Proposal to Disney Inc. Regarding Advertising Policies and Social Media on Behalf of Myra Young To Whom It Concern: Myra K. Young (the “Proponent”) is beneficial owner of common stock of Disney Inc. (the “Company”) and has submitted a shareholder proposal (the “Proposal”) to the Company. I have been asked by the Proponent to respond to the letter dated October 31, 2020 ("Company Letter") sent to the Securities and Exchange Commission by Lillian Brown of Wilmer Hale. In that letter, the Company contends that the Proposal may be excluded from the Company’s 2021 proxy statement. I have reviewed the Proposal, as well as the letter sent by the Company, and based upon the foregoing, as well as the relevant rules, it is my opinion that the Proposal must be included in the Company’s 2021 proxy materials and that it is not excludable under Rule 14a-8. A copy of this letter is being emailed concurrently to Lillian Brown of Wilmer Hale. Summary The Proposal requests that the Board of Directors commission an independent third-party report assessing how and whether Disney ensures the Company’s advertising policies are not contributing to violations of civil or human rights. Among other things, such report should consider whether advertising policies contribute to the spread of hate speech, disinformation, white supremacist recruitment efforts, or voter suppression efforts, and whether the policies undermine efforts to defend civil and human rights such as through the demonetization of content that seeks to advance and promote such rights. -
PARTY for the SENSES Saturday, September 21, 2019
PARTY FOR THE SENSES Saturday, September 21, 2019 FEATURED CHEFS Brad Farmerie, AvroKO Hospitality Group, New York, NY Brad Kilgore, Alter, Kaido, Ember & Brava, Miami, FL Clay Conley, Buccan, Palm Beach, FL Denny Roach, Disney's Saratoga Springs Resort & Spa Erika Cline, Bleu Chocolat Cafe, Jacksonville, FL Huda Mu’min, Chef Huda’s Kitchen, Oxon Hill, MD Jehangir Mehta, Graffiti, New York, NY Jeremy Ford, Stubborn Seed, Miami Beach, FL Jerry Helminski, Magic Kingdom® Park Jose Camey, Boca, Winter Park, FL Keegan Gerhard, D Bar Restaurants, Denver, CO Olivier Saintemarie & Angie Chung, France Pavilion, Epcot® Oscar Estrada-Cardona, Centertown Market, Disney's Caribbean Beach Resort Renzo Barcatta, Italy Pavilion, Epcot® Roberto Rivera Otero, Cinderella's Royal Table, Magic Kingdom® Park Ryan Vargas, STK Orlando, Disney Springs™ Scott Paul, BelGioioso® Cheese, Green Bay, WI Shaun O’Neale, Shaun O’Neale Group, LLC, Las Vegas, NV Steven Rivera & Sean Miller, Disney's Fort Wilderness Resort & Campground Yoly Lazo Colon & Ally Parisi, Amorette's Patisserie, Disney Springs™ ADDITIONAL CULINARY AND BEVERAGE OFFERINGS: Artisanal Cheese Selections from Gourmet Foods International Specialty Chocolate Twinings of London® Joffrey’s Coffee & Tea Company® All appearances, menu items, presentations and events are subject to change without notice. All Party for the Senses events will take place in World ShowPlace Events Pavilion, located in Epcot. © Disney PARTY FOR THE SENSES Saturday, October 5, 2019 FEATURED CHEFS Alex Vacher, Magic Kingdom® Park -
Andrew Sugerman Executive Vice President, Publishing and Digital Media Andrew Sugerman Serves As EVP of Disney Consumer Products
Andrew Sugerman Executive Vice President, Publishing and Digital Media Andrew Sugerman serves as EVP of Disney Consumer Products and Interactive Media’s (DCPI) Publishing and Digital Media business unit, which is the physical and digital media publishing business for The Walt Disney Company. Sugerman leads a global team of storytellers charged with creating stories across multiple formats and platforms. He oversees creative, operations, and strategic direction for the business and manages its $3 billion retail publishing, social media, digital products, digital influencers, and digital short form video efforts, along with commercialization channels that span retail, advertising, distribution, subscription, and more. Sugerman’s purview includes all global licensed and vertical publishing across books, e-books, mobile apps, magazines, and comics under Disney Publishing Worldwide and Disney Book Group; Disney’s digital publishing platforms across owned & operated channels (Disney.com, Oh My Disney, Babble, Polaris, StarWars.com and more); mobile apps; 3rd party social and digital media platforms that reach 1.5 billion fans; and one of the leading digital influencer networks. His group works in partnership with all segments of The Walt Disney Company to extend content for Disney, Pixar, Marvel, Lucasfilm, Disney Channel, and ABC while creating new original properties across all formats. Sugerman joined The Walt Disney Company in 2007 as senior vice president and general manager, Disney English, which he quickly built into a thriving multi-location brick-and-mortar business in China with 30 learning centers in 6 cities. Under his leadership, Disney English set the benchmark for the way children learn English, combining storytelling and cutting-edge technology. -
Enjoy the Magic of Walt Disney World All Year Long with Celebrations Magazine! Receive 6 Issues for $29.99* (Save More Than 15% Off the Cover Price!) *U.S
Enjoy the magic of Walt Disney World all year long with Celebrations magazine! Receive 6 issues for $29.99* (save more than 15% off the cover price!) *U.S. residents only. To order outside the United States, please visit www.celebrationspress.com. To subscribe to Celebrations magazine, clip or copy the coupon below. Send check or money order for $29.99 to: YES! Celebrations Press Please send me 6 issues of PO Box 584 Celebrations magazine Uwchland, PA 19480 Name Confirmation email address Address City State Zip You can also subscribe online at www.celebrationspress.com. Cover Photography © Mike Billick Issue 44 The Rustic Majesty of the Wilderness Lodge 42 Contents Calendar of Events ............................................................ 8 Disney News ...........................................................................10 MOUSE VIEWS ......................................................... 15 Guide to the Magic by Tim Foster............................................................................16 Darling Daughters: Hidden Mickeys by Steve Barrett ......................................................................18 Diane & Sharon Disney 52 Shutters & Lenses by Tim Devine .........................................................................20 Disney Legends by Jamie Hecker ....................................................................24 Disney Cuisine by Allison Jones ......................................................................26 Disney Touring Tips by Carrie Hurst .......................................................................28 -
A Disney Resort & Spa Aulani
Walt Disney World Resort Walt Disney World Resort Disneyland Resort Disneyland Resort Aulani - A Disney Resort & Spa Aulani - A Disney Resort & Spa Cast Discount Program Other Guest Bedroom Program Cast Discount Program Friends & Family Program Cast Discount Program Friends & Family Program Program Details Active eligible Employees of TWDC and Active eligible U.S. WDPR Cast Members or Active eligible Employees of TWDC and Active eligible Employees of TWDC and Active eligible Employees of TWDC and Active eligible Employees of TWDC and eligible U.S. based Retirees may book hotel U.S. WDPR Retired Cast Members may book eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel eligible U.S. based Retirees may book hotel rooms for their own use at a discount, hotel rooms for their friends' and family's rooms for their own use at a discount, rooms for their friends' and family's use at a rooms for their own use at a discount, rooms for their friends' and family's use at a subject to availability. The discount levels use at a discount, subject to availability. The subject to availability. The discount levels discount, subject to availability. The subject to availability. The discount levels discount, subject to availability. The may vary by offer and availability. discount levels may vary by offer and may vary by offer and availability. discount levels may vary by offer and may vary by offer and availability. discount levels may vary by offer and availability. availability. availability. Restrictions The Cast Member or Retiree is not required The Employee or Retiree is not required to In order to use the Cast Resort Program, the The Employee or Retiree is not required to In order to use the Cast Resort Program, the to stay in the room on this program. -
Winter 2015 • Volume24 • Number4
Winter 2015 • Volume24 • Number4 If Disney Files Magazine was a grocery store tabloid, the headline on this edition’s cover may read: Giant Reptile to Terrorize China! Of course, we’d never resort to such sensationalism, even if we are ridiculously excited about the imposing star of the Roaring Rapids attraction in the works for Shanghai Disneyland (pages 3-8). We take ourselves far too seriously for such nonsense. Wait a minute. What am I saying? This isn’t exactly a medical journal, and anyone who’s ever read the fine print at the bottom of this page knows that, if there’s one thing we embrace in theDisney Files newsroom, it’s nonsense! So at the risk of ending our pursuit of a Pulitzer (close as we were), I introduce this issue with a series of headlines crafted with all the journalistic integrity of rags reporting the births of alien babies, celebrity babies…and alien-celebrity babies. Who wore it best? Disney’s Beach Club Villas vs. the Brady family! (Page 13) Evil empire mounting Disney Parks takeover! (Pages 19-20) Prince Harry sending soldiers into Walt Disney World battle! (Page 21) An Affleck faces peril at sea! (Page 24) Mickey sells Pluto on the street! (Page 27) Underage driver goes for joy ride…doesn’t wear seatbelt! (Page 30) Somewhere in Oregon, my journalism professors weep. All of us at Disney Vacation Club wish you a happy holiday season and a “sensational” new year. Welcome home, Ryan March Disney Files Editor Illustration by Keelan Parham VOL. 24 NO.