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Special Libraries, July-August 1952 San Jose State University SJSU ScholarWorks Special Libraries, 1952 Special Libraries, 1950s 7-1-1952 Special Libraries, July-August 1952 Special Libraries Association Follow this and additional works at: https://scholarworks.sjsu.edu/sla_sl_1952 Part of the Cataloging and Metadata Commons, Collection Development and Management Commons, Information Literacy Commons, and the Scholarly Communication Commons Recommended Citation Special Libraries Association, "Special Libraries, July-August 1952" (1952). Special Libraries, 1952. 6. https://scholarworks.sjsu.edu/sla_sl_1952/6 This Magazine is brought to you for free and open access by the Special Libraries, 1950s at SJSU ScholarWorks. It has been accepted for inclusion in Special Libraries, 1952 by an authorized administrator of SJSU ScholarWorks. For more information, please contact [email protected]. C L. VOLUME 43 NUMBER 6 .I JULY-AUGUST 1952 Special Librarianship and Documentation Dr. Mortimer Taube Library Service for Production Technology Dr. John Magnus Pearson Effective Writing Kermit Rolland Technical Research Reports Bernard M. Fry Your SLA Headquarters Kathleen B. Stebbins LANGE, MAXWELL & SPRINGER, INC. ( -~LBERTD.kL~. President) offers a prompt, dependable senice to >upply jot1 \\ith hooks and periodicals, ne\Q and ;econdhand, from all parts of the norld. Our prices are based on the actual foreign-currenc*y exchange rate. We bu!- lihraries - large and small. Send us your want lists, and )-our lists of duplicates. Complete Library Service Lange, Maxwell & Springer, Inc. Rocrk.sel1er.s 122 East 55th Street, N. Y. 22 Please Menfion Special Libraries When Answering Advertisements Available August 1952 New edition, completely revised and reset THE WORLD LIST OF SCIENTIFIC PERIODICALS About 1,100 pages - 8% x 11" format More than 50,000 journals listed Price: $37.00 Over thirty years ago the British Museum started to compile a list of the scientific periodicals of the world together with the internationally agreed abbreviations of their titles. The first two editions of the World List estab- lished it as a standard work of reference and indispensable tool for editors, libraries, and research works in all fields of science on a global scale. Although the work of compilation has been carried on as a continuous process, twenty years have passed since the last edition was published. During that time many journals have ceased publication, but the rapid advance of science, and above all its increasing specialization, has resulted in many thousands of new publications. The third edition of the World Eisi enumerates the titles of more than 50,000 journals, showing an increase of nearly 40% over the number listed in the second edition. ACADEMIC PRESS INC. 125 East 23 Street New York 10, N. Y. Bookstacks, Carrels and Book Conveyors Function in America's Newest, Most Modern Libraries-Large and Small! You secure greatest benefits in new construction and remodeling by utilizing the unmatched skill and experience of Virginia Metal Products, pace- maker to progress in library equipment engineer- ing and manufacture! Steel VMP Bookstacks and Shelves never warp, sag or crack. Give you maximum space utilization by occupying minimum floor area. Provide better ventilation to greatly increase book life, CoI~rnb~s.Ohlo. Bracket type carrel unots. The clean sweeping lines of VMP Bookstacks FREE Illustrated brochure dercrlblna bookrtackr. Just write Steel "Boakrtack" on letterhead 6 card and ma11 today . the flush, modern appearance of the shelving, the luxurious baked-on finish, make VMP Book- stacks the ultimate in beauty and distinction. 'T. 5LiB VIRGINIA METAL PRODUCTS CORP. 11 12 FIRST NATIONAL BANK BUILDING-PITTSBURGH. PA. Please Menfion Special Libraries When Answering Advertisements SLA OFFICERS, 1952-53 President ELIZABETHFERGUSON SLA PUBLICATIONS Institute of Life Insurance, New York, N. Y. Aviation Subject Headings. First Vice-president and President-Elect 1949 $1.75 MRS. LUCILEL. KECK A Brief for Corporation Libraries. Joint Reference Library, Chicago, Ill. 1949 $1.75 Second Vice-president Classification Schemes and Subject CHESTERM. LEWIS Headings List Loan Collection of The New York Times, New York. N. Y SLA Rev. Ed. 1951 $1.50 Secretary Contributions Toward A Special Li- KATHARINEL. KINDER brary Glossary. 2nd Ed. Johns-Manville Research Center, 1950 $1.25 Manville, New Jersey Creation & Development of an Insur- Treasurer ance Library. Revised Edition. EDWARDH. FENNER 19-19 $2.00 Enoch Pratt Free Library, Baltimore. Md. Fakes & Forgeries in the Fine Arts. 1950 $1.75 DIRECTORS List of Subject Headings for Chem- ROBERTE. GRAYSON istry Libraries. 1945 $1.50 New York Herald Tribune, New York, N. Y. Nicknames of American Cities, M. MARGARETKEHL Library School, Drexel Institute Towns and Villages Past and Pres- Philadelphia, Pennsylvania ent. 1951 $2.00 KENNETHH. FAGERHAUGH Numerical Index to the Bibliography Carnegie Institute of Technology of Scientific and Industrial Re- Pittsburgh, Pennsylvania ports, Vols. 1-10. 1949 $10.00 HELENM. PYLE Sun Oil Co., Philadelphia, Pa. SLA Directory of Members MRS. NELL STEINMETZ 1951 $4.00 Pacific Aeronautical Library Source List of Selected Labor Statis- Los Angeles, California tics. Rev. Ed. 1950 $1.75 EUGENIAP. TENNEY International Minerals & Chemical Corp. SLA 1950 Transactions. 1951 $5.00 Skokie, Illinois Special Library Resources. v.2-4. Immediate Past-President 1946-1947 $22.90 GRIEGASPNES Subject Headings for Aeronautical Brown & Bigelow, St. Paul, Minnesota Engineering Libraries. 1949 $4.00 SPECIAL LIBRARIES,published monthly Sep- Technical Libraries, Their Organiza- tember to April, bi-monthly May to August, tion & Management 1951 $6.00 by Special Libraries Association, Editorial Offices, 31 East Tenth Street, New York 3, Union List of Technical Periodicals. N. Y. Publication Office: Rea Building. 1947 $6.00 704 Second Avenue, Pittsburgh 19, Pa. SUBSCRIPTIONS:$7 a year; foreign $7.50; OFFICIAL JOURNAL single copies 75 cents. SPECIAL LIBRARIES MANUSCRIPTSsubmitted for publication must Subscription, $7 Annually ($7.50 Foreign) be typed double space on only one side of the paper. Mail manuscripts to the Asso- SPONSORED PERIODICAL ciate Editor. TECHNICAL BOOK REVIEW INDEX REPRINTSmay be ordered immediately prior Subscription. $7.50 Annually to or on date of publication. Send reprint ($8.00 Foreign) orders to Editorial Offices. Entered as second-class matter February 5, Special Libraries Association 1947, at the Post Office in Pittsburgh, Pa., 31 East 10th Street, New York 3, N. Y. under the Act of March 3, 1879. Acceptance for mailing at special rate of postage provided for in the Act of February 28, 1925, authorized February 5, 1947. Please Mention Special Libraries When Answering Advertisements Special Libraries OFFICIAL JOURNAL OF THE SPECIAL LIBRARIES ASSOCIATION Copyright 1952 by Special Libraries Association Indexed in Industrial Arts Index, Public Affairs Information Service, and Library Literature CONTENTS FEATURE ARTICLES Effective Writing . KERMITROLLAND 201 Library Service for Production Technology . DR. JOHN M. PEARSON203 Special Librarianship and Documentation . DR. MORTIMERTAUBE 206 Picture Research . ROMANAJAVITZ 209 SPECIAL LIBRARIES ASSOCIATION President's Message . ELIZABETHFERGUSON 197 Your SLA Headquarters . KATHLEENB. STEBBINS 198 Technical Research Reports, Post-Convention Institute BERNARDM. FRY 2 11 CNLA Joint Committee Report . BETTYJOY COLE 2 16 DEPARTMENTS Have You Heard, 218; Letters to the Editor, 224; Off the Press, 22 1 Editorial Board Chairman: ALMA CLARVOEMITCHILL ERNESTF. SPITZER HARRYR. SNOWDEN,JK. Ex Officio: EDITHC. STONE Editorial Staff Associate Editor: DORARICHMAN Business Manager: MRS. KATHLEENB. STEBBINS Regional Representatives MIDDLE WEST: EUGENIAP. TENNEY WEST: ISABELLAM. FROST SOUTH: MRS.LOUISE T. JACKSON CANADA: GRACEREYNOLDS The articles which appear in SPECIALLIBRARIES express the views of the authors, and do not necessarily represent the opinion or the policy of the editorial staff or the publisher. Businesspaper Publishing Practice Edited by JULIENELFENBEIN, Haire Publishing Corp. "The most complete and useful array of businesspaper know-how that has ever been available in one source."-W~~~lA~K. BEARD,JR., Pres., Associated Business Publi- cations. Virtually a one-volume encyclopedia of businesspaper publishing practice, based on the knowledge of scores of experts in the field. Covers administration in the specific areas of accounting, circulation, advertising, research, promotion and produc- tion; the many-sided problems of editing; and the public responsibility of the business press. $6.00 Creating an Industrial Civilization A Report on fhe Corning Conference Edited by EUGENESTALEY A remarkable cross-fertilization of ideas from nearly 100 distinguished business and academic leaders concerning a common problem: the place of human values in a world increasingly dominated by the products of mechanical technology. "In its field . as important a contribution to progress as any research data released by a physical scientist or laboratory."-LAWRENCE A. APPLEY, President, American Man- agement Association. $4.00 Coming July 23rd- Practical Public Relations 1952 Revised Edition by REX F. HARLOWand MARVINM. BLACK Complete new revision of the book that Public Relations Journal called "the first really comprehensive text on the profession as a whole." This up-to-date edition now includes new chapters on Public Relations as a Social Instrument, the Scope and Content of Public Relations, Distributor-Dealer
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