An Invitation

An invitation...

GREAT LAKES INSTITUTE OF MANAGEMENT Campus: East Coast Road, Manamai P.O. PIN 603 102, Tamil Nadu. Ph: 044-3080 9000 City Office: 19, North Mada Street, Srinagar Colony, Saidapet, Chennai - 600 015. Ph: 044-43123126 Website: www.greatlakes.edu.in

MoU

32 1 Business Advisory Council Dr Ratan N Tata Mrs. Rajshree Pathy Dr V G Narayanan Chairman, Tata Sons Ltd. Managing Director, Rajshree Sugars Ltd. Associate Professor of Management Accounting, Harvard Business Mr Madhur Bajaj Mr. R.K. Krishna Kumar School Vice Chairman, Bajaj Auto Ltd. Director, Tata Sons Ltd. Dr Paul Prabhaker Mr Kumarmangalam Birla Mr. Vivek Paul Associate Dean & Professor (Marketing), College of Business Northern Illinois University Chairman, Aditya Birla Group Partner, Texas pacific Group. Dr Srinivasan Raghunathan Mr K B Chandrasekhar Mr. Pratik Kumar Associate Professor of Management Information Systems, School of Chairman and CEO, Jamcracker Inc Executive Vice President - Human resources, Wipro Management, The University of Texas Mr John Fisher Mr. Ravi Venkatesan Dr Raghuram Rajan Chairman, Solid Systems Engineering Chairman, Microsoft Corporation (India) Pvt. Ltd. Joseph L Gidwitz Professor of Finance, University of Chicago, Illinois Mr Jamshyd N Godrej Mr. P. Murari Dr Ram T S Ramakrishnan Chairman & Managing Director, Adviser to President of FICCI, Department of Accounting, University of Illinois Godrej & Boyce Mfg. Co. Ltd. Former Secretary to President of India Dr Keshavamurthy Ramamurthy Mr G P Goenka Ms. Indra K. Nooyi Professor, Management Information Systems, University of Wisconsin Chairman, Duncans Group Chairman of the Board and Chief Executive Officer, Pepsi Co. Dr V Kasturi Rangan Mr Deshbandhu Gupta Malcolm P McNair Professor of Marketing, Harvard Business School Chairman, Lupin Labs Mr. R. Ganapathi Executive Director, Trigyn Technologies Ltd. Dr Hayagreeva Rao Dr Abid Hussain Professor of Organizational Behavior; Director of the Human Resource Chancellor Mr. G.R.K. Reddy Chairman and MD, Marg Ltd. Executive Program, Stanford Graduate School of Business Mr T Kannan Mr. Raymond Spencer Dr Suresh P Sethi MD, Thiagarajar Mills Ltd. Non-Executive Chairman, Financial Services Charles & Nancy Davidson Distinguished Professor of Operations Mr L Lakshman Strategic Business Unit, Capgemini Management, Director of Center for Intelligent Supply Networks, CEO, Rane (Madras) Ltd. University of Texas, Dallas Mr A Mahendran Dr Konduru Sivaramakrishnan MD, Godrej Sara Lee Ltd. Academic Advisory Council Bauer Endowed Chair of Accounting, C.T.Bauer College of Business, Mr A M Naik Dr Bala V Balachandran University of Houston, Texas MD and CEO, Larsen and Toubro Ltd. Professor Emeritus of Accounting Information & Management, Dr Jitendra V. Singh Mr N R Narayana Murthy Kellogg School of Management, Northwestern University, Saul P. Steinberg Professor of Management, Illinois; Executive Professor & Strategy Advisor to the Dean, Chairman & Chief Mentor, Infosys Technologies Ltd. The Wharton School Bauer College of Business, Univ. of Houston; Dr K K Srinivasan Dr S Narayan Founder and Dean, Great Lakes Institute of Management IAS Secretary, Economic Affairs Founder President of two e-com ventures, Former faculty at Georgia Dr Gadi Ariav Institute of Technology Mr Roger Nelson Associate Professor of Management Information Systems, Dr Seenu V Srinivasan Former Chairman, Ernst & Young Consulting, The Leon Recanati School of Business Administration, Director, The Adams Distinguished Professor of Management and Director of the Adjunct Professor of Information Systems and Georges Leven High Tech Management School, Tel Aviv, Israel Management, Kellogg School of Management Strategic Marketing Management Executive Program, Stanford Dr V S Arunachalam Graduate School of Business, USA Mr Deepak S Parekh Former Scientific Advisor to the Prime Minister Chairman, HDFC & IDFC and Defence Minister, Distinguished Services Professor, Prof Marti G Subrahmanyam Charles E Merrill Professor of Economics and Finance, Carnegie Melon University Mr G V Prasad Leonard N Stern School of Business, New York University CEO, Dr. Reddy's Laboratories Dr Yair M Babad Dr Shyam Sunder Mr S Ramadorai Professor, Department of Information and Decision Sciences, University of Illinois at Chicago James L Frank Professor of Accounting, Economics and Finance, Vice Chairman, Tata Consultancy Services School of Management, Yale University Dr Sudhakar V Balachandran Mr Ratan Ranka Assistant Professor of Accounting,Columbia Business School Dr Swaminathan Sridharan Chartered Accountant John L and Helen Kellogg Distinguished Chair; Professor of Ms Rama Bijapurkar Mr R Ravimohan Accounting Information and Management, Dept: Accounting Consultant Executive Director, Reliance Industries Ltd. Information & Management, Kellogg School of Management Dr Bala Chakravarthy Mr Mohan Reddy Dr Krishnamurthy Surysekar Strategy and International Management, IMD, Lausanne, Switzerland Chairman & CEO, Infotech Enterprises Ltd. Assistant Professor of Accounting, School of Accounting, Florida Dr Sunil Chopra International University Mr N Sankar IBM Distinguished Professor of Operations Management & Chairman, Sanmar Group Dr Asher Tishler Information Systems, Kellogg School of Management Associate Professor of Economics and Director of Executive MBA Ms Rama Sankar Prof Aswath Damodaran Program, The Leon Recanati School of Business Administration, CEO, Delta Consulting Group Professor of Finance, Leonard Stern School of Business Kaufman Director The Georges Leven High Tech Management School, Tel Aviv Mr R Seshasayee Management Center 44 West 4th Street, KMC 9-94 New York University, Israel MD, Ashok Leyland Dr N Jayashankaran Dr M B Athreya Mr Venu Srinivasan Honorary Dean and Advisor, Bangalore Management Academy, Sri Sringeri Sharda Institute of Management former Vice-Chancellor of SCSVMV CMD, TVS Motor Company Ltd. Dr Nirmal Gupta Mr G Sathasivam Dr S P Kothari Marketing Educator Chairman, Watawala Plantations Ltd. Gordon Y Billard Professor of Management, and Accounting, Massachusetts Institute of Technology Dr Srikant M Datar Mr V K Sundaram Professor of Business Administration, Senior Associate Dean, Chair, MD, Sudharshan Agencies Dr Lakshman Krishnamurthi Executive Education, Harvard Business School Chaiman and Montgomery Ward Professor of Marketing, Mr A Vellayan Kellogg School of Management Dr M S Krishnan Executive Chairman, Murugappa Corporate Board Area Chairman and Professor of Business Information Technology, Dr Philip Kotler Co-Director Center for Global Resource Leverage:India, Ross School Dr Darsh Wassan S C Johnson & Son Distinguished Professor of International Marketing, of Business, University of Michigan Vice President, Illinois Institute of Technology Kellogg School of Management Dr Finn E Kydland Dr Ing H C Heribert J Wiebenheus Dr B Mahadevan Henley Professor of Economics, University of California, CEO, Krebs Engineering Germany Professor of Operations Management, Santa Barbara. Mr S V Balasubramaniam Indian Institute of Management, Bangalore Dr Lakshmanan Shivakumar Vice Chairman & Managing Director, Dr Rajnish Mehra Associate Professor of Accounting, Accounting Group, Bannari Amman Sugar Ltd. Professor of Finance, Department of Economics, London Business School Mr A C Muthiah University of California, Santa Barbara Dr Jagdish N.Sheth Chairman, SPIC Ltd. Prof Nandu Nagarajan Kellstadt Professor of Marketing,Goizuela Business School, Professor of Business Administration, Katz Graduate School of Mr N Srinivasan Emory University Business, University of Pittsburgh, USA Chairman & Managing Director, Dr Baldev Raj The India Cements Ltd. Mr Mohan Nair Government of India, Department of Atomic Energy, Indira Gandhi Sr Vice President - Marketing, The Regence Group, USA Mr Arun Bharat Ram Centre for Atomic Research Chairman & Managing Director, SRF Ltd.

2 31 Placement 2009

Of the companies that visited the campus in 2008-09, a total of 40 were first timers. This signifies the expanding base of the recruiters and reputation of the institute. In most cases, students were able to choose the field of interest in which to work.

Placement 2009 Sector-wise Breakup Placement Statistics for 2009 No. of students placed 162 Consulting 1% 3% Sales/Marketing 8% Average Annual Salary Rs. 8.7 Lacs 26% Operations 17% Highest Annual Salary Rs. 22 Lacs General Management

Banking and Financial Services Number of companies who visited the campus 91 20% 25% Number of companies who visited for the first time 40 IT/ITES Others

Talent hunters at Great Lakes ADP, Al Seer, At Your Price, Avion Systems, Birlasoft, Big FM, BMC Software, Cholamandalam, Cognizant, CSC, Deloitte, Emergent Ventures, Essar Group, Exemplar, Firefly, Godrej, GVK Bio, Harita TVS, HCL, HeyMath, IBM, IMS, Infosys, Infotech enterprises, iNautix, Knight & Frank, KS Oils, L&T, Manipal Group, Marg Group, McKinsey, MuSigma, Nu Street, Optima Marketing Solutions, Orbit Corporation, Photon Infotech, Protech Soft, PricewaterhouseCoopers, Punj Lloyd, Redpill Solution Pte. Ltd (Singapore), Renoir Consulting, Saksoft, SBQ Steel, Siestema Shyam Telelink, Siemens, Summit HR, Sungard, Suprabha, Tata Consultancy Services, Tata International, Tecpro Systems, Tech Mahindra, TVS-electronics, Wipro, ZS Associates, Zycus Solutions and many more*. ... to make an impact here! * The list is indicative only.

Admissions - PGPM 2010-2011

30 3 Faculty - Permanent Dr Narendar V Rao Dr S Narayan Dr Bala V Balachandran Northeastern Illinois University Former Economic Advisor to PM Founder, Dean and Distinguished Professor of Management Accounting and Information Systems Dr Paul Prabhaker Dr Nirmal Gupta College of Business, Northern Illinois University, Illinois Marketing Educator Prof S Sriram Executive Director Prof Ram T S Ramakrishnan Dr Omkar Goswami University of Illinois, Chicago Founder and Chairperson, CERG Advisory Pvt Ltd Dr Venkat R. Krishnan Director - Yale-Great Lakes Center for Management Research Prof Ram Sriram Mr R P Pillai Georgia State University, Atlanta Managing Director, Krysalis Consultancy Services Pvt Ltd Dr M J Xavier Prof.Bala’sMessage From Professor of Marketing; Director - Kotler-Srinivasan Dr Sanford A Bredine Dr Prasanna Bhat Center for Research in Marketing Stuart School of Business Independent Corporate Advisor Prof R S Veeravalli Dr Seenu V Srinivasan Mr A N Radhakrishnan TheMessage Dean Director - Corporate Initiatives; Global Executive MBA Stanford Graduate School of Business Advisor, Sriram Group of Companies Prof T N Seshan Dr Shyam Sunder Mr N Raghunandan Distinguished Faculty of Leadership and Strategy Yale School of Management CEO, Indium Software India Ltd “To identify and grasp the truth from whatever you hear and from Prof R P Sundar Raj Dr Soni Simpson Mr C S Rajan Professor of Operations Management and IT; Stuart Graduate School of Business Advisor, Rayalaseema Alkalies and Allied Chemicals Ltd wherever is the virtue of wisdom”. My vision for Great Lakes is not that Director - Management of Technology Fusion Dr Siva Nathan Mr R V Rajan different from what the great Saint Thiruvalluvar so eloquently wrote way Prof T N Swaminathan Robinson College of Business, Georgia State University CMD Anugrah Madison Advertising Pvt Ltd Associate Professor of Marketing; back around 40 AD. That vision is to grasp the truth in an attempt to Director - Admissions and External Relations Dr Vaidy Jayaraman Mr Rajiv Pandey University of Miami Independent Management Consultant mould, polish and develop leaders who can combine the great business Dr S Bharadhwaj Associate Professor of Marketing; Associate Director - Dr Ven Venkatesan Mr Raju Rao and management and practices of the West and the ethics and values of Kotler-Srinivasan Center for Research in Marketing University of Rhode Island, Kingston Founder - Director, Consultant and Trainer, Xtraplus Solutions the East. Great Lakes therefore transforms itself as the vehicle or means Dr Narendar V Rao Dr Venky Shankar Professor - Finance and Banking Mays Business School, Texas AandM University Ms Rama Bijapurkar to realise this eternal truth. Consultant, Mumbai Mr Mohan Parthasarathy Adjunct Faculty - Permanent Sr Vice President, Nexus Business Solutions Inc., New Jersey Dr S Ramani Former Director, National Institute for Training in Industrial Dr Rakesh Singh Dr Raja Rajaraman Engineering, Mumbai Director - Union Bank-Great Lakes Former Vice President of Corporate Strategy and Business Center for Banking Excellence Development, British Telecon NA, San Jose, CA Mr K S Ramesh Former Managing Director, Cavin-Kare; Consultant To provide the best quality, world-class management education experience at affordable prices to qualified and deserving Mr Anil Srinivasan Dr Rama Shankar professionals is at the core of the Great Lakes offering. Be it, tutoring by the best minds in academia with the aid of cutting-edge Adjunct Faculty - Kotler-Srinivasan Delta Management Associates, Illinois Mr D Ravishankar Center for Research in Marketing Co-Founder and CEO, Credit Market Services Ltd content, challenging interludes with prominent and maverick businessmen, a plethora of opportunities to perform cutting-edge Mr Vishal Nagpaul Country Manager, Dodsal Pte Ltd., Dubai Prof Robert Bellarmine research, a veritable mix of curricular and co-curricular activities that guarantee an all rounded development or the undertaking Director - Placement Director, 3E English for Empowerment and Enrichment Mr J Shashidhara of care-share or Karma Yoga based activities… in all these you will find the Great Lakes experience - unique. Faculty - Indian (Visiting) Mr V Sanjeevi Managing Director and CEO, eLogistics Pvt Ltd Faculty Associates - Permanent Prof B Mahadevan Mr Sameer Mehta IIM, Bangalore In April 2008, we moved into a more spacious campus on the scenic East Coast Road, a stone’s throw away from Mamallapuram. Dr M Muthuraj COO and Director, Mehta Hospitals; Founder Director, Prof Prashant Mishra Atlas Advisory Mr S Sudhir IIM, Calcutta Our sprawling new campus spread over 20 acres, conceived as a ‘green’ and eco-friendly campus system, consists of abundant Mr R Seshadri Mr R S Rajveer flora, man-made lakes and concrete structures tastefully blended together to present a panoramic picture of tranquility and peace. Prof G Ramesh Delivery Head - E-Funds International India Pvt Ltd Mr Arun Tamizhvanan IIM, Bangalore Set in sylvan surroundings, the ambience is perfect for learning. The traditional ‘Gurukulam’ concept has been recreated to ensure Mr T Shankar Mr P Sabari Ragavendran Prof N Ravichandran CEO, Management Solutions IIM, Ahmedabad that the students derive maximum benefit throughout the duration of their stay and study. Great Lakes is truly a home away from Mr G D Sharma home and every Great Laker is a part of the family and, by extension, a stake-holder. Faculty - International (Visiting) Mr Sushil Jhangiani Vice President and Head - Human Resources, Larsen and IIM, Ahmedabad and Consultant, New Brand Consultants Toubro Ltd Dr Abdul Rasheed University of Texas, Arlington Prof V K Murti Mr R Shekar I am also happy to inform you that Great Lakes has been listed as one among the top-20 B-Schools in the Business India Survey S P Jain Institute of Management and Research Vice-President, Polaris Software Lab Ltd Dr V S Arunachalam (issue dated October 19, 2008). What deserves mention is that this achievement has come to us in the first five years of our Carnegie Mellon University Prof Raghu Iyer Mr N S Shetty S P Jain Institute of Management and Research Former Executive Director, Spectrum Ethers Ltd operations; that this is the very first survey that we have actually participated in; and this rating is bound to be significantly Prof Arup Varma Loyola University, Chicago Prof Srinivasa Rao Prof K R Srinivasan enhanced, now that we have our own new and sprawling campus. The moral here is that Industry and academia alike have S P Jain Institute of Management and Research Ashok Leyland Ltd Dr Finn E Kydland recognised the superior quality and mettle of Great Lakers. More importantly, they have comprehended and fathomed our Nobel Lureate in Economics, 2004; Prof Sunil Rai Mr S Suresh University of California, Santa Barbara S P Jain Institute of Management and Research Director, DMS Financial Services Pvt Ltd potential and are unanimous in their support for which we are very grateful. I must also mention that our placement record stands Prof V Kasturi Rangan Prof P K Viswanathan Prof G S Vasan at 100 percent even during these trying times. Harvard Business School Institute for Financial Management and Research President, CapaRes Dr Konduru Shivaramakrishnan Prof Devakunjari Natarajan Mr S Vishwanathan University of Houston, Texas Prof of Mandarin Senior Manager, Cavin-Kare Pvt Ltd Overall, as I said earlier, the Great Lakes offering is unique. The vertical and horizontal combination course content, eminent Prof S P Kothari Mr Arjun Chakraverti Mr N Vittal gurus, emphasis on global practices steeped in Indian values and ethical principles, the ‘Gurukulam’ factor, the experience of your Massachusetts Institute of Technology Principal, IndusAge Management Services Pvt Ltd Former Central Vigilance Commissioner life and relationships for a lifetime, are all part and parcel of what we offer. If this appeals to you, then, by all means, ‘Swagatham’. Dr Krishnamurthy Suryasekar Mr Bharath Krishna Sankar Florida International Universtiy CMD, Aparjitha Group Dr Krishnan Dandapani Mr M S Jayaraman Dr Bala V Balachandran (Padmashri 2001) Florida International Universtiy President, Lumino Strategies, J L Kellogg Distinguished Professor Emeritus of Accounting and Information Dr Lynn Miller Prof Lalitha Maheswaran Stuart School of Business Facilitator, Behavioral and Leadership Development Sciences in service, Kellogg School of Management, Illinois, Founder and Dean, Great Lakes Institute of Management, India, Dr Marti G Subrahmanyam Ms Latha Ramakrishnan Stern School of Business, New York University Consultant Executive Professor and Strategy Advisor to the Dean, Bauer College, Houston Dr Murali Patibandla Mr Ramjei Narasimhan Copenhagen Business School, Denmark Adjunct Professor, Information Systems

4 29 Message From Faculty Executive Director

I am very happy at your interest in the Post Graduate Program in Management (PGPM) of Great Lakes Institute of Management. If you are looking for an international faculty, outstanding peer group and exciting learning experience, you have made the right choice in looking at us.

We at Great Lakes have a vision as to how a PGPM could help develop innovative entrepreneurs, leaders and managers. We believe that leadership should be based on distinct values. We uphold these values through our PGPM. Since this institute is run and owned by students, the involvement of students is one of the key aspects of the culture at the institute. As important stakeholders, they not only involve themselves in the execution of plans but also contribute to evolving plans and strategies. We believe, beyond academic excellence it is essential to provide students with an environment where personal development can be matched with a co-operative, global understanding of both business and the people who conduct it. Our PGPM has been designed for those who seek an intellectual challenge within a stimulating environment. If you are an intelligent, entrepreneurial, self-determined, positive and ambitious person, you will find a place with us. A typical Great Laker is a person with at least 3-4 years experience with the focus on significant career advancement or shift. Great Lakers prefer challenging job roles that will not only justify their previous work experience but also the one year rigorous PGPM program that they undergo at Great Lakes.

Great Lakes Institute of Management is the dream child of Prof Bala V Balachandran of Kellogg School of Management, Chicago. Our institution has achieved tremendous growth since its inception in 2004 and within a short span of 5 years, Great Lakes has made a significant mark in terms of providing top quality MBAs, state of the art corporate training and executive education, consultancy services and research that is focused on India. As the Institute's goal is to become a leading Business School at an international level, we are continuously developing and updating programs of international class and quality. In our journey towards that goal we at Great Lakes leave no stone unturned to get the best of faculty and course curriculum to the students. We have had outstanding placement for all the previous batches, with top companies such as British Petroleum, Cognizant, Covansys, CSC, Frost and Sullivan, GENPACT, Godrej, HCL, HDFC, IBM, Infosys, Kotak Bank, Langham Capital, MindTree, Nicholas Piramal, Satyam, TCS and others participating and recruiting our students at par with the students of any other premier B-School in India. Our current batch is an exciting mix of students coming from various industrial domains namely Shipping, Healthcare, Manufacturing, FMCG, IT and ITES, Consulting and Telecom.

Recently we have moved into our permanent building which is eco-friendly, energy efficient and a Platinum rated Green campus spread over 20 acres near the famous monument of Mamallapuram near Chennai. It is a residential, state-of-the-art campus with different blocks dedicated to research, faculty offices and housing administrative, student residences, recreation centers etc. The entire campus is 100% day lit, recycles all its water and waste and uses a lot of reused and recycled products as some of the measures towards making it a green campus.

Prof S Sriram Executive Director

28 5

Message From The Director, Admissions

Dear Prospective Great Laker :

If you are reading this, you are one of the many students who appear each year for MBA entrance tests like CAT or GMAT -- all of you aspiring to the holy grail of MBA. However, the path to the portals of top Business schools in India and abroad is fraught with difficulty.

The entire process of selecting the right Business School and applying, needs a great deal of forethought, planning and hard work. We at Great Lakes try to connect our admissions process to the brightest young minds, and help them with the Great Lakes advantage that is presented in this brochure. No wonder we attract the crème-la-crème of aspirants who have made Great Lakes amongst the top 20 B-Schools in India. We wish to be in the top 10 soon.

Established in the year 2004 as part of the vision of our Dean, Prof Bala V Balachandran, Great Lakes addresses the need for providing up-to-date, world-class, innovative management education to develop and mould future global leaders, from participants like you.

Great Lakes emphasises on “Money Value of Time” that is reflected by our one year PGPM as against the conventional two years of other B-Schools. Students’ involvement in Great Lakes’ activities is a key aspect of our culture. As an important stakeholder, you contribute to every aspect of the School, be it Admission, Placement, a HR Conclave, or any other activity, and execute them as well. This not only sets us apart from any other B-School but also makes you a “Business Ready Manager” at the end of the program.

Our vast new 20-acre ‘green’ campus, likely to be the first platinum rated campus in South Asia, houses classrooms containing the latest sophisticated, state-of-the-art learning tools, thus ensuring that both faculty and students make the most of a truly internationally competent and stimulating learning experience.

An MBA from Great Lakes is not a transaction but a journey of a life time relationship, which is why our Dean Prof. Bala is addressed affectionately as ‘Uncle Bala’. With this commitment and focus, our objective is to offer a world-class program delivered by international and Indian faculty of repute, to help you realise your full potential at an affordable cost.

I am sure by now, the Great Lakes advantage is clear and I on behalf of faculty and students of Great Lakes, welcome you to the program and look forward to seeing you in the campus soon.

Prof T N Swaminathan Director Admissions & Associate Professor Marketing

6 27 Life At Great Lakes The Vision & Mission

“One restless nanosecond later, I realised that the time had come and gone, several eventful intervals had Vision Mission strewn their unique emotions and bid farewell, I had missed the bus yet there is no time to pause and whine.” • Provide world-class management education in India Great Lakes Institute of Management aims to seek, mould, polish and Life at Great Lakes is a seamless continuum of activity. Day and night are unfair and obsolete measures of time as the unrelenting develop leaders for changing times. Based on its discipline-based • Develop managers with strategic vision of Great Laker is put through the churn of a hectic schedule so proudly purported. The life of balance is tossed randomly and tested business, technical knowledge and a global core courses it moulds the student to become a “Master of Business without mercy. The beautiful campus provides a serene backdrop to the chaos which we are taught to manage as a precursor to outlook, by bringing together academia of the the real world. The Bajaj Bistro turns into a market for trading ideas and opinions over coffee between lectures and post midnight, Readiness” by a dynamic curriculum of customer-centric electives, highest calibre when the busy Great Laker has just started with his umpteenth assignment/presentation submission. The India Cements providing synergies, and enriching tradition with innovation. • Create dynamic entrepreneurs who can serve as Amphitheater comes to life with busy Patriots (Class of 2010) forming small huddles and figuring out strategies for surviving the perfect role models and leaders for the budding immediate and expected onslaughts. Our faculty, a galaxy of stars and stalwarts from industry and academia (TN Seshan, Bala V managers of tomorrow Balachandran, Seenu V Srinivasan, Paul Prabhaker… to name a few) provide deep insights and generate magical verve in • Provide a gurukulam type of education with otherwise dull and insipid management concepts. Armed with new perspectives and a broadened vision, the Great Laker has special emphasis on human, cultural and ethical started his journey on attaining a Global Mindset with Indian Roots. Events like the HR Conclave, SWIM (Successful Women in aspects of the business organisation Management), L'attitude 13º05' -- Great Lakes' annual B-Fest and Great Lakes NASMEI Marketing Conference have brought to the campus revered thinkers and achievers from the corporate world. These valuable interactions provide students with a cutting edge perspective and sharp insights to the current global happenings. The academic curriculum is also sprinkled with several Power Talks from CEOs and functional heads.

“Play the Game. Irrespective.” Evenings are a time to play. The basketball and volleyball courts are agog with excitement and the competition is intense. The tension is palpable over the deciding points in a table tennis match on at the Bajaj Piazza, which also hosts a well equipped 24x7 gymnasium. The badminton court has an impatient queue and the regular joggers are burning calories invariably soothed by an i-Pod playing music of choice into their ears, with Capital Budgeting techniques and Porter’s Five Forces frequently serenading their thoughts. The campus surrounded by natural beauty of metaphorical standards provides the perfect setting for a casual evening walk and a time to reflect. The hostel at night adorns a quaint look with lights piercing through the colorful window curtains of the rooms. The beehive is buzzing with activity tackling the endless pages assigned as pre-reads for the morrow. Sleep is the last thing on their minds.

“Don’t look away. Lend a helping hand. For humility, tolerance, kindness, and compassion are in short supply.” The Karma Yoga initiative of Great Lakes is a unique social responsibility program where students adopt a particular village and work towards chalking out and executing welfare plans with the help of the residents. A dedicated effort envisioned at achieving tangible improvements is made, which is finally evaluated and graded as a mandatory part of the course. This effort is guided by faculty and local public administration but entirely driven by the students, and aims at inculcating the need for paying back our debt to society.

“Bring out your best. Come together, share and learn with Clubs and Committees” Great Lakes being a student driven institute, propagates the aggregation of like-minded individuals in making a marked difference to individual knowledge. Every student has to be a part of a committee mandatorily. One can make a choice from Admissions, Placement, Branding and Public Relations, Finance and a host of other committees. In addition, we have clubs like GLICK (Photography Club), Nirvana (The Great Lakes Quiz Club) and GLOW (Great Lakes Orators World), which cater to the thirst of extra curricular pursuits.

“It is always a time to Unite, Rejoice and Celebrate” Student Birthdays are celebrated with much vim and vigor at Great Lakes with cakes and best wishes after the initial round of “birthday bashing” has smoothly concluded. Pongal, Onam, Diwali, Ganesh Chaturthi, Christmas and National Festivals like Independence Day are celebrated with great gusto by the students and faculty alike. Sangamitra is the most awaited cultural event. This Intra College affair brings out the creative best from the passionate students and provides a platform to display their unbounded talent. The welcome break from the strenuous schedule is utilised to the maximum. Dances, Songs and Skits are practised for days before the actual program in slots interspersed adroitly with the academic curriculum.

“The time has come; the Stage is set for the Gladiators (Class of 2011)”

26 7 Global Alliances in Management Excellence (GAME)

The GAME aims to forge alliances with premier MoU for Academic Programs, Faculty and Student Exchange with: management schools across the world. This will • Stuart School of Business, Illinois Institute of Technology, Chicago, USA pave the way for exchange of students and faculty • Nanyang Technological University of Singapore, and thus foster a seamless transfer of cutting-edge • Universiti Tun Abdul Razak, Malaysia, knowledge, experience and innovation on a global • IIT, Madras scale, in keeping with the changing times. As part • Bauer College of Business, University of Houston – for a proposed of GAME, Great Lakes has MoUs with some of the new program in Energy Management leading globally acclaimed academic institutions MoU for Advanced Research in Management. from overseas and India. • The Yale-Great Lakes Research center

As part of growth strategy and building intellectual capital, Centers of Great Lakes has partnered with a number of national and internationally-renowned institutions, to establish centers of excellence, with the focus on advanced research in Excellence management.

YALE-GREAT LAKES CENTER FOR MANAGEMENT RESEARCH The Yale-Great Lakes Center for Management Research aims to promote, facilitate, and advance India-centric management related research. The Center, along with the Yale-Great Lakes Committee, conducts an annual International Conference -- a platform for illustrious scholars from leading institutions in India and abroad to present their work on the latest areas of research in management. The Center also comes out with its publication “Great Lakes Herald” a half-yearly journal of research articles.

Yale Conference Committee The Yale-Great Lakes International Conference is annually held in the month of December at Great Lakes. This conference has been conducted for the last three years under the auspices of the Yale-Great Lakes Center for Management Research, which aims to promote, facilitate and advance India-centric management related research. Eminent dignitaries from India and abroad grace the event with their presence. Distinguished speakers from institutes like Kellogg School of Management, Stanford University, Florida University and the like, share their thoughts around the theme of the conference. Last year, the theme of the conference was “Winning Management”.

Entrepreneurship Development Forum The Great Lakes Entrepreneurship Development Forum (EDF) opens doors for Great Lakers to delve into their entrepreneurial dreams, fine tune their ideas and give it shape. EDF promotes entrepreneurship by helping students create business plans and participate in business plan competitions, conducts workshops on idea generation and incubates viable business plans. EDF works closely with organisations such as IMCI, NEN, CII Young India programme and TiE to promote entrepreneurship. EDF has executed exciting projects in the areas of Market Research, Expansion Strategy, MIS Strategy, Behavioral Research and Marketing Plans.

Other Committees Other Student Committees that play a leading role in Great Lakes’ activities include: Web Committee; Blogging Committee; Consulting Club; Empirical Committee; Gravity/Glance Committee; Great Lakes Herald Committee; IT Committee; Strategy Committee; Resource Centre Committee; Student Council; Food & Campus Committee; Health, Entertainment & Sports Committee.

8 25 KOTLER SRINIVASAN CENTER FOR EXCELLENCE IN MARKETING Great Lakes aims to be the preferred B-School for Marketing in India. Thus, during the visit of the marketing legend Dr Philip Kotler and Prof Srinivasan of Stanford (an authority on Conjoint Analysis) to Great Lakes in 2008, the “Kotler-Srinivasan Center for Excellence in Marketing” was set up to enhance marketing based research in India. The Center aims to:

• Undertake original academic research and investigative enquiry • Provide business intelligence and advanced analytics consulting solutions to companies • Conduct training and intensive acclimatisation in the areas of business intelligence and analytics for marketing management.

MARG CENTER FOR EXCELLENCE IN INFRASTRUCTURE A center for Excellence in Infrastructure has been created by Marg Constructions Limited, namely “Marg Center for Excellence in Infrastructure“, specifically to lead a focused research on formulation of strategies that can help, enable and further strengthen the success and growth of Infrastructure in India.

UNION BANK CENTER FOR BANKING EXCELLENCE The Union Bank Center for Banking Excellence, and a Faculty Chair as part of this center, were created at Great Lakes. The center is headed by an eminent Professor, who will lead the Research and Learning program initiatives specifically in Rural Banking.

T S SRINIVASAN CHAIR PROFESSORSHIP ON ENTREPRENEURSHIP T S Srinivasan Chair Professor on Entrepreneurship will play a catalytic role through focused research, teaching, training, consulting, evangelising and other suitable ways to foster and enrich entrepreneurship in India.

These centers would, over time, play a major role in Academic Research, dissemination of learning to industry and an advisory role to the government and society. The centers will also study appropriate Strategic Approach, Structure, Systems and Processes, in order to help managers, entrepreneurs and industry to be successful players in the global arena.

Industry Analysis Report Committee Industry Analysis Report Committee (IARCOM) is one of the new committees set up this year. IARCOM’s objective is to create a knowledge repository and expertise on industry domains by generating standardised comprehensive industry analysis reports. These reports are aimed at attracting interest from academia, current corporate players as well as new entrants in respective domains. Also, this committee provides a launch pad for industry oriented activities, symposiums and seminars. IARCOM works with a vision of making Great Lakes the preferred destination for knowledge and expertise in various industry domains with capabilities to contribute towards Government policy and decision making.

Finance Committee The committee is a body of finance enthusiasts who wish to pursue a career in Commercial and Investment Banking, Financial Services, M&A, Private Equity and Venture Capital. The Committee acts as an interface between the external environment in which the students may work including employers and alumni, and the student members. Among various functions, the committee organises events and invites alumni and other speakers to interact with students.

The Finance Committee is responsible for one of the major attractions -- the upcoming trading terminal in our green campus. The terminal will receive live feed from BSE and NSE, creating a simulated trading environment for the students to work.

Alumni Committee The alumni, brand ambassadors of Great Lakes, are the institutes’ face to the world and a source of information from the industry. The alumni committee enables alumni to stay in touch with their friends, colleagues and most importantly their alma mater. The alumni committee plays a vital role of being an interface between the alumni and the institute feeding back into the institute the latest trends in industry.

24 9 Admissions Committee Great Lakes believes in creating ‘Business Ready Managers’. In line with this vision, the Admissions Committee carries out a very intense selection process to ensure that the input to Great Lakes is a combination of brilliant and hardworking students. Great Lakes strives to maintain a student mix having diverse industry background in order to enhance the peer learning experience. With such a select and diverse group of students, the level of comprehension and learning is exceptionally high. It toils beyond the call of duty to answer endless queries, and to address the smallest concern. This by itself showcases the importance the institute lays on the students it admits.

The Branding & Public Relations Committee ''A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.' - Scott Talgo.

The Branding and Public Relations committee (BPR) helps the Great Lakes brand capture hearts. The BPR committee is the driver of branding initiatives undertaken by Great Lakes as a premier B-School globally. The objective of the committee is to build and continuously improve brand Great Lakes and to attract the best of the students and recruiters alike. To this end, the tasks of the committee are aimed at giving maximum visibility to the values and strengths of the institute. The tasks of the committee include ideating for innovative events and organising them, communicating in web portals, interfacing with the institute’s PR agency and active networking with business organisations.

The team aims at building long-standing and mutually beneficial relations with business corporations all over the world. BPR activities extend the reach and awareness of Great Lakes in prospective students as well as recruiters. The BPR committee also undertakes internal branding initiatives to enhance the brand “Great Laker”. These efforts go a long way towards creating a sense of belonging amongst the students. The BPR committee pledges an unwavering commitment towards the goal of taking Great Lakes to the pinnacle of its glory.

Placement Committee The Placement Committee is a student driven function with only one objective, “Finding every participant their appropriate profile”. The Committee facilitates the entire placement process, ensuring a smooth transition for a participant from academic life to a corporate one. It is important to help channel resources in a symbiotic fashion, beneficial to both, the company and the graduating student. The Placement Committee provides ample support in this direction.

10 23

Empirical Study

14 19 The Great Lakes concept of creating ”Business Ready Managers”, besides giving an overview of various subjects, also provides the students with an opportunity to acquire in-depth knowledge in a chosen area, by doing an empirical study under the guidance of Admissions a faculty member.

The empirical study provides a golden opportunity for students to practically understand the linkages between the different aspects Great Lakes Institute of Management – Admission Process of management. Effective managers are not technical specialists in one narrow domain; they should also be good at seeing the Admission Calendar: interrelationships between various domains. Unlike a practical project in a course that gives hands-on exposure in one small Issue of application starts from: Oct 15, 2009 domain, the empirical study provides greater insights into how a chosen phenomenon of interest in one domain is related to other Last date for submission: facets of managerial life in others. For GMAT & CAT 2008 Jan 3, 2010 For CAT 2009 Feb 7, 2010 Doing joint work with faculty is an important form of education for students in higher-level academic institutions all over the world. And the most practical benefit of writing an empirical article is that one learns how to actually persuade and convince others by Eligibility Criteria Admissions PGPM 2010 culling out relevant information, gathering and analysing data, and presenting the output to support one's stand and attain one's • All applicants are required to appear for GMAT/CAT before applying to Great Lakes Institute of Management. goals. For example, changing an institutional rule, mobilising support for a new project, or getting valuable resources. The skill of • For PGPM 2010, Great Lakes Institute of Management will accept CAT score for the year 2008 and 2009 only. Similarly persuading others is among the best predictors of success in life. candidates can submit GMAT score not older than 2007. • All applicants should have at least a Bachelor’s degree in any discipline from a recognised institution. The expected outcome of the empirical study is a paper co-authored by the student with the faculty guide, to be submitted to a • A minimum work experience of two years is highly desirable referred journal or conference. • Outstanding graduates with less than two years of experience would be considered on a case-to-case basis.

Admission Process • Candidates meeting the eligibility criteria can apply to Great Lakes Institute by completing an online form. • Candidates applying online can visit the website www.greatlakes.edu.in and fill in the online application form after International making a payment of Rs 1,500 by credit card. • Alternatively candidates can make a payment Rs 1,500 by a DD at the centers (centers listed on the website) or at Great Lakes City Office / Manamai campus Study Tours • Any other queries regarding the admission process can be sent to [email protected] • Candidates have to provide the official email id of the recommender. The recommendation letter must be submitted online.

“Now we've entered Globalisation 3.0, and it is shrinking the Evaluation Process world from size small to a size tiny” - Thomas. L. Friedman, in Applicants for admission are evaluated based on GMAT/CAT (2008 and 2009) score, past academic performance, essays and New York Times. Globalisation has not only broken all the letters of recommendation, work experience and performance in the interview and group discussions. The selection process builds trade barriers and shrunk the world; it is making the borders in criteria that facilitates evaluating each applicant on : irrelevant. And the entire world is becoming just one big market. In a globalised economy, the competition for a a) Academic Abilities: Being a one year fast track, the program at Great Lakes is highly demanding and intense; candidates business will no longer be just within the boundary of the with consistent academic background and an ability to sustain under pressure make the shortlist. nation; it could be from any corner of the world. Great Lakes believes that to be a “Business Ready Manager”, its students b) Standardised Test Scores: To eliminate inconsistencies between colleges and universities at Undergraduate level, UNITAR and interacted with Malaysia’s Director of Higher Great Lakes considers GMAT or CAT scores in the overall assessment. should have exposure to business environments in various Education. It helped our students understand the geo-political economies of this flat world. The International Study Tour is and socio-economic scenario of these nations. In short, the c) Leadership and Interpersonal Skills: Great Lakes as an institute promises to deliver “Business Ready Managers” who designed to meet the objective of providing a first-hand International Study Tour equips our students to take on would be leaders in their fields, and hence applicants who have exhibited leadership skills at work and/or in school/college experience of different economies to Great Lakers. challenges required for doing business in a globalised market. make the grade to be part of the Great Lakes family. During this “International Immersion” programme, our d) Integrity and Ethical Values: Great Lakes lays emphasis on integrity and values including originality (no plagiarism) students get to interact and learn from eminent personalities which are probed thoroughly during the process. like the professors of the hosting universities, corporate leaders and government officials. Students of the graduating batch of e) Diversity of Background: At Great Lakes, diversity in background facilitates peer learning which transforms ‘uncut jewels’ 2009 visited Singapore and Malaysia in their International into ‘diamonds’. Students in the current batch come from diverse fields like Defence Services, Finance, Hospitality, IT, Study Tour. In Singapore, they visited Nanyang Business School Manufacturing, Marketing, Medicine, Merchant Navy etc. and met officials from Temasek, P&G, Economic Development Board and Port Authority of Singapore. In Malaysia, they visited

18 15 A recreation block, gym, open-air theatre, canteen, hostel accommodation, a main basketball court and volleyball courts in each block ensure adequate leisure activities. The campus is fully residential with air-conditioned, single, fully-furnished rooms separate Karma-Yoga for students of each gender. Health-care and ATM facilities complete the living experience on campus. TV rooms in each hostel block provide the Great Lakers with much needed respite from the relentless working schedule. Catering and housekeeping is At Great Lakes we believe in Karma-Yoga philosophy, where human actions are not driven by greed, but by the ideals of selfless provided by Sodexho, caterers of international repute. duty. Every full-time student is required to do a Karma-Yoga (selfless service) project as part of the postgraduate program in management. The objective is to help students to realise their social responsibilities and inculcate noble values in them. Resource Center and Library boasts of a comprehensive collection of international publications, periodicals, business magazines, case papers and abstracts that any world-class institute would be proud to showcase. Individual study cubicles facilitate deep Great Lakes incorporates ‘Project Karma-Yoga’ as an integral part of its curriculum, which aims at nurturing future managers with learning, be it rigorous study during exams or working late into the night to complete an assignment. sharp business acumen alongside valuable qualities like empathy, selflessness and giving back to society. The Karma-Yoga project is a unique medium for students to connect with ground realities and play their role in bringing about a positive change in society. Future plans include hostel accommodation for married students, a swimming pool and numerous other additions. With such a Our vision is to create a rewarding and sustainable relationship between academia and society through Karma-Yoga. wonderful campus, Great Lakes is bound to go places.

Making a difference is the ultimate standard by which we judge leaders. This project creates opportunities for students to be leaders, to make a difference in the lives and situations of people who are less powerful, less well off -- economically and socially. To achieve this goal, students use management skills learned in the classroom for the benefit and service of others. In other words, not only do students put into practice what they have learned but, importantly, they do so in the pursuit of moral virtue -- a combination which is rare in business schools.

"Karma-Yoga is the attaining through unselfish work of that freedom which is the goal of all human nature" (Swami Vivekananda, Complete Works, Vol. 1, p. 110). Concern for others and addressing their real needs form the foundations of authentic leadership. Karma-Yoga project provides an experiential learning of leadership. We have adopted a few villages near our campus for development. Karma-Yoga is an initiative towards “Empowerment through Partnership” and is designed to have an enduring impact on the lives of many who are associated with it.

Thus, Karma-Yoga project results in: • Vivid and meaningful learning experiences that reinforce and transcend the classroom experiences • Understanding responsibilities towards society and actually making a difference.

Campus Facilities

Our New Campus Great Lakes Institute of Management (a not-for-profit organization) is now a world class B-School, with the construction of its new ‘green campus’ that is likely to be platinum rated by LEED. The new campus opened its doors for the current batch in May 2009 and is fully functional.

Spread over 20 acres, the lush green campus is a sight to behold. Off the ECR highway, in the picturesque village of Manamai, it is the new breeding ground for global leaders. The institute has been built in the style of the Gurukuls of yore, with an open courtyard structure. At the center towers a gleaming symbol of tranquility. This open space is an ideal place to sit back, unwind and watch the world go by. Fountains at the four corners of the campus enhance the soothing experience. An authentic thatched roof pathway leads to the canteen and the hostel block. A steady breeze blows across every corner of the campus providing refuge from the sweltering Chennai heat.

The main hall -- capable of seating 300 students (can be divided into two classes of 150 when required) -- is augmented by world-class high-end equipment, and blended through an unique Blackboard learning system, that allows students to catch up through recordings.

16 17 A recreation block, gym, open-air theatre, canteen, hostel accommodation, a main basketball court and volleyball courts in each block ensure adequate leisure activities. The campus is fully residential with air-conditioned, single, fully-furnished rooms separate Karma-Yoga for students of each gender. Health-care and ATM facilities complete the living experience on campus. TV rooms in each hostel block provide the Great Lakers with much needed respite from the relentless working schedule. Catering and housekeeping is At Great Lakes we believe in Karma-Yoga philosophy, where human actions are not driven by greed, but by the ideals of selfless provided by Sodexho, caterers of international repute. duty. Every full-time student is required to do a Karma-Yoga (selfless service) project as part of the postgraduate program in management. The objective is to help students to realise their social responsibilities and inculcate noble values in them. Resource Center and Library boasts of a comprehensive collection of international publications, periodicals, business magazines, case papers and abstracts that any world-class institute would be proud to showcase. Individual study cubicles facilitate deep Great Lakes incorporates ‘Project Karma-Yoga’ as an integral part of its curriculum, which aims at nurturing future managers with learning, be it rigorous study during exams or working late into the night to complete an assignment. sharp business acumen alongside valuable qualities like empathy, selflessness and giving back to society. The Karma-Yoga project is a unique medium for students to connect with ground realities and play their role in bringing about a positive change in society. Future plans include hostel accommodation for married students, a swimming pool and numerous other additions. With such a Our vision is to create a rewarding and sustainable relationship between academia and society through Karma-Yoga. wonderful campus, Great Lakes is bound to go places.

Campus Facilities

16 17 The Great Lakes concept of creating ”Business Ready Managers”, besides giving an overview of various subjects, also provides the students with an opportunity to acquire in-depth knowledge in a chosen area, by doing an empirical study under the guidance of Admissions a faculty member.

18 15 Empirical Study

14 19 Fee Structure

Details Amount (Rs.) Fees 2010-11 Tuition Fee 860000 Other Costs Course material 35000 E Learning and Software 10000 Miscellaneous programs 10000 Sub-total (A) 55000 Boarding and Lodging Accommodation 120000 Food* 60000 Term 3 INTERNATIONAL STUDY TOUR Strategic Management Sub-total (B) 180000 EMPIRICAL STUDY Total fees and Expenses 1095000 Organisational Behaviour IT for Managers EXPERIENTIAL LEARNING Other Related Investments that are required: Market Research a. One time deposit at the time of admission, MANDARIN Investment Analysis refundable as per Institute's Policy guidelines 20000 HRM KARMA YOGA b. Alumni Subscription (Non Refundable) 5000 Mandarin (Chinese) SOFT SKILLS TRAINING c. Formal attire (estimated cost) 6000

Students are compulsorily required to have their own lap top as per Institute specifications. The above fee structure refers to single applicants from India. For married and overseas applicants, please refer to our website for details. (www.greatlakes.edu.in) This program is not recognized by AICTE. Recognition process by AICTE is in progress. Tentative Program Dates: Registration - Apr 21-22, 2010 | Induction - 1 week | Course Begins - Apr 30, 2010. Number of seats available for the academic year 2010-11:300 *Following the Gurukulam style, only healthy vegetarian food is provided within the campus. Non-vegetarian food is available in nearby restaurants.

IT AND OPERATIONS SPECIALISATION STRATEGY AND LEADERSHIP SPECIALISATION Logistics and SCM Project Management - IT Economics of Strategy Advanced Topics in Operations (OM-II) Strategy Execution Technology, Manufacturing and Competitive Strategy Technology, Manufacturing and Competitive Strategy Service Operations Management Change Management Lean Manufacturing and Process Management Leadership, Influence and Power Supply Chain Modeling and Analysis International Business Strategy Enterprise Resources Planning Strategic Cost and Profitability Management Production, Planning and Control Global Financial Strategy Demand Planning and Supply Chain Forecasting Mergers and Acquisitions Strategic Sourcing and Corporate Quality Enterprise Resources Planning Process Management International Entrepreneurship Total Quality Management Strategic Sourcing and Corporate Quality Global Operations Management/International SCM Strategic Marketing Simulation Modeling Strategic Innovation Optimisation Techniques Negotiations

20 13 Course Curriculum Batch Profile

Profile – Graduating Batch of 2010

2% 2% 2% 7% Core Courses 1% 10% 1% 1% Airlines 20% Engineering Design, R&D Term 1 Term 2 Consulting Hospitality Intelligently Interacting with Others Managerial Accounting 1% Information Technology Financial Accounting Financial Management I Media Statistical Methods for Decision Making Operations Management I Other Macro Economics Micro Economics Sales HR Marketing Management I Marketing Management II 53% Banking, Insurance, Call Centers, Operations Business Communication Mandarin (Chinese) Manufacturing Mandarin (Chinese)

Graduating Batch of 2010 – Prior Work Experience - Industry wise

Electives 1% 31% 6% 28% 0-2 Years 2-3 Years FINANCE SPECIALISATION MARKETING SPECIALISATION 3-4 Years 4-6 Years Capital Market Distribution and Sales Management 34% 6+ Years Options and Futures Business Analytics Investment Banking Customer Relationship Management FSAV-I (Financial Statement Analysis and Valuation) FMCG Marketing Strategic Cost and Profitability Management Services Marketing Mergers and Acquisitions Pricing Strategies Graduating Batch of 2010 – Prior Work Experience - Duration Security Analysis and Portfolio Management Consumer Focussed Product Marketing The average work experience of the current batch is about 42 months. Global Financial Strategy Technology Marketing 25 percent of the students are lady-students. Experimental Economics and Experimental Integrated Marketing Communications The median CAT score of the current batch is 96.8 percentile and the median Stock Market Dynamics Brand Management GMAT score is 690. Behavioural Finance Business-to-Business Marketing Financial Derivatives Engineering New Product Development FSAV-II (Financial Statement Analysis and Valuation) Consumer Behaviour Advance Risk Management Rural Marketing Alternative Investment Strategic Marketing Project Financing Marketing Simulation Credit Analysis Small Business Marketing TM Management of Banking International Trade Environment Quantities Finance/Financial Engineering Indian Financial Systems Fixed Income Securities

12 21 Clubs & Committees

Great Lakes Marketing Acumen Club It is the aim of the institute to be a “center of excellence in marketing”, and the GLMAC plays a vital role in advancing this cause. The Club is a forum for marketing aficionados providing its members academic and networking support to interact with the marketing industry. This is facilitated through club activities such as meetings within members to share their own experiences, presentations by alumni and leading industry experts and marketing simulation games.

Great Lakes - NASMEI - Kotler | Srinivasan Committee The GL-NASMEI-KS Committee undertakes the year round activities of the Kotler Srinivasan Center for Market Research. Each year the center organises the flagship event, the Great Lakes NASMEI Marketing Conference, which hosts marketing experts from all over the world. The conference, co-chaired by Dr Seenu V Srinivasan, showcases innovative ideas and research work on various areas in Marketing and has already gained in reputation as one of the finest in the world. During the past two years we have had presentations by professors and doctoral students from USA, India, Australia, New Zealand, Singapore, and Hong Kong; approximately half from USA, and other countries and the rest from India.

The center also undertakes marketing related projects and conducts marketing fairs, guest lectures and events related to marketing. Since Great Lakes is positioned as a business school with special focus on marketing, the COE with the association of Dr Philip Kotler and Dr Seenu V Srinivasan, two of the most well known names in marketing assumes great importance for Great Lakes.

Program Structure

The course is divided into seven terms, with each term of about six weeks. This seven-term program encompasses a set of core courses in Strategy, Marketing, Finance & Accounting, Entrepreneurial Economics, Organisational Behaviour, Operations and Quantitative Decisions. The program is designed to meet the emerging trend for acquiring management skills among the students, irrespective of the undergraduate specialisation and therefore the program is structured to cater to a wide variety of undergraduate degrees. The last four terms of the course are called the “Specialisation Phase” where the students have to choose their field of specialisation.

Pedagogy The curriculum and pedagogy emphasise the development of a student's skills and abilities to apply management theories and concepts to live problems in business. The teaching methods include lectures, case studies, group discussions, business games, role-plays, seminars and group work. The program integrates the use of latest technology available in learning various principles of management. People skills are the foundation upon which management education rests and ironically can never be taught in classrooms. We give students the opportunity to develop their interpersonal and leadership skills by working in groups and taking challenges head on.

Specialisation offered Great Lakes aims at developing ‘Business Ready Managers’. We have a unique specialisation model which is structured into ‘Horizontals’ and ‘Verticals’. The ‘Horizontals’ focus on functional specialisation, while ‘Verticals’ focus on industry-specific specialisations. This enables students to creatively leverage their knowledge and skill sets in the area of their interest. The course curriculum has been framed by some of the best names in academia, who form the Academic Advisory Council of Great Lakes.

Indicative list of Verticals Indicative list of Horizontals * Manufacturing Management * Analytical Finance and Accounting * Entrepreneurial Marketing, Management & Family Business * Strategic Marketing and Research * Management of Technology Fusion * Strategy, OB and HR * Banking and Financial Services * Operations and Technology

22 11 Admissions Committee Great Lakes believes in creating ‘Business Ready Managers’. In line with this vision, the Admissions Committee carries out a very intense selection process to ensure that the input to Great Lakes is a combination of brilliant and hardworking students. Great Lakes strives to maintain a student mix having diverse industry background in order to enhance the peer learning experience. With such a select and diverse group of students, the level of comprehension and learning is exceptionally high. It toils beyond the call of duty to answer endless queries, and to address the smallest concern. This by itself showcases the importance the institute lays on the students it admits.

The Branding & Public Relations Committee ''A brand that captures your mind gains behaviour. A brand that captures your heart gains commitment.' - Scott Talgo.

10 23 KOTLER SRINIVASAN CENTER FOR EXCELLENCE IN MARKETING Great Lakes aims to be the preferred B-School for Marketing in India. Thus, during the visit of the marketing legend Dr Philip Kotler and Prof Srinivasan of Stanford (an authority on Conjoint Analysis) to Great Lakes in 2008, the “Kotler-Srinivasan Center for Excellence in Marketing” was set up to enhance marketing based research in India. The Center aims to:

24 9 Global Alliances in Management Excellence (GAME)

8 25 Life At Great Lakes The Vision & Mission

“The time has come; the Stage is set for the Gladiators (Class of 2011)”

26 7 Message From The Director, Admissions

Dear Prospective Great Laker :

I am sure by now, the Great Lakes advantage is clear and I on behalf of faculty and students of Great Lakes, welcome you to the program and look forward to seeing you in the campus soon.

Prof T N Swaminathan Director Admissions & Associate Professor Marketing

6 27 Message From Faculty Executive Director

Prof S Sriram Executive Director

28 5

Placement 2009

Banking and Financial Services Number of companies who visited the campus 91 20% 25% Number of companies who visited for the first time 40 IT/ITES Others

Admissions - PGPM 2010-2011

30 3 Business Advisory Council Dr Ratan N Tata Mrs. Rajshree Pathy Dr V G Narayanan Chairman, Tata Sons Ltd. Managing Director, Rajshree Sugars Ltd. Associate Professor of Management Accounting, Harvard Business Mr Madhur Bajaj Mr. R.K. Krishna Kumar School Vice Chairman, Bajaj Auto Ltd. Director, Tata Sons Ltd. Dr Paul Prabhaker Mr Kumarmangalam Birla Mr. Vivek Paul Associate Dean & Professor (Marketing), College of Business Northern Illinois University Chairman, Aditya Birla Group Partner, Texas pacific Group. Dr Srinivasan Raghunathan Mr K B Chandrasekhar Mr. Pratik Kumar Associate Professor of Management Information Systems, School of Chairman and CEO, Jamcracker Inc Executive Vice President - Human resources, Wipro Management, The University of Texas Mr John Fisher Mr. Ravi Venkatesan Dr Raghuram Rajan Chairman, Solid Systems Engineering Chairman, Microsoft Corporation (India) Pvt. Ltd. Joseph L Gidwitz Professor of Finance, University of Chicago, Illinois Mr Jamshyd N Godrej Mr. P. Murari Dr Ram T S Ramakrishnan Chairman & Managing Director, Adviser to President of FICCI, Department of Accounting, University of Illinois Godrej & Boyce Mfg. Co. Ltd. Former Secretary to President of India Dr Keshavamurthy Ramamurthy Mr G P Goenka Ms. Indra K. Nooyi Professor, Management Information Systems, University of Wisconsin Chairman, Duncans Group Chairman of the Board and Chief Executive Officer, Pepsi Co. Dr V Kasturi Rangan Mr Deshbandhu Gupta Malcolm P McNair Professor of Marketing, Harvard Business School Chairman, Lupin Labs Mr. R. Ganapathi Executive Director, Trigyn Technologies Ltd. Dr Hayagreeva Rao Dr Abid Hussain Professor of Organizational Behavior; Director of the Human Resource Chancellor Mr. G.R.K. Reddy Chairman and MD, Marg Ltd. Executive Program, Stanford Graduate School of Business Mr T Kannan Mr. Raymond Spencer Dr Suresh P Sethi MD, Thiagarajar Mills Ltd. Non-Executive Chairman, Financial Services Charles & Nancy Davidson Distinguished Professor of Operations Mr L Lakshman Strategic Business Unit, Capgemini Management, Director of Center for Intelligent Supply Networks, CEO, Rane (Madras) Ltd. University of Texas, Dallas Mr A Mahendran Dr Konduru Sivaramakrishnan MD, Godrej Sara Lee Ltd. Academic Advisory Council Bauer Endowed Chair of Accounting, C.T.Bauer College of Business, Mr A M Naik Dr Bala V Balachandran University of Houston, Texas MD and CEO, Larsen and Toubro Ltd. Professor Emeritus of Accounting Information & Management, Dr Jitendra V. Singh Mr N R Narayana Murthy Kellogg School of Management, Northwestern University, Saul P. Steinberg Professor of Management, Illinois; Executive Professor & Strategy Advisor to the Dean, Chairman & Chief Mentor, Infosys Technologies Ltd. The Wharton School Bauer College of Business, Univ. of Houston; Dr K K Srinivasan Dr S Narayan Founder and Dean, Great Lakes Institute of Management IAS Secretary, Economic Affairs Founder President of two e-com ventures, Former faculty at Georgia Dr Gadi Ariav Institute of Technology Mr Roger Nelson Associate Professor of Management Information Systems, Dr Seenu V Srinivasan Former Chairman, Ernst & Young Consulting, The Leon Recanati School of Business Administration, Director, The Adams Distinguished Professor of Management and Director of the Adjunct Professor of Information Systems and Georges Leven High Tech Management School, Tel Aviv, Israel Management, Kellogg School of Management Strategic Marketing Management Executive Program, Stanford Dr V S Arunachalam Graduate School of Business, USA Mr Deepak S Parekh Former Scientific Advisor to the Prime Minister Chairman, HDFC & IDFC and Defence Minister, Distinguished Services Professor, Prof Marti G Subrahmanyam Charles E Merrill Professor of Economics and Finance, Carnegie Melon University Mr G V Prasad Leonard N Stern School of Business, New York University CEO, Dr. Reddy's Laboratories Dr Yair M Babad Dr Shyam Sunder Mr S Ramadorai Professor, Department of Information and Decision Sciences, University of Illinois at Chicago James L Frank Professor of Accounting, Economics and Finance, Vice Chairman, Tata Consultancy Services School of Management, Yale University Dr Sudhakar V Balachandran Mr Ratan Ranka Assistant Professor of Accounting,Columbia Business School Dr Swaminathan Sridharan Chartered Accountant John L and Helen Kellogg Distinguished Chair; Professor of Ms Rama Bijapurkar Mr R Ravimohan Accounting Information and Management, Dept: Accounting Consultant Executive Director, Reliance Industries Ltd. Information & Management, Kellogg School of Management Dr Bala Chakravarthy Mr Mohan Reddy Dr Krishnamurthy Surysekar Strategy and International Management, IMD, Lausanne, Switzerland Chairman & CEO, Infotech Enterprises Ltd. Assistant Professor of Accounting, School of Accounting, Florida Dr Sunil Chopra International University Mr N Sankar IBM Distinguished Professor of Operations Management & Chairman, Sanmar Group Dr Asher Tishler Information Systems, Kellogg School of Management Associate Professor of Economics and Director of Executive MBA Ms Rama Sankar Prof Aswath Damodaran Program, The Leon Recanati School of Business Administration, CEO, Delta Consulting Group Professor of Finance, Leonard Stern School of Business Kaufman Director The Georges Leven High Tech Management School, Tel Aviv Mr R Seshasayee Management Center 44 West 4th Street, KMC 9-94 New York University, Israel MD, Ashok Leyland Dr N Jayashankaran Dr M B Athreya Mr Venu Srinivasan Honorary Dean and Advisor, Bangalore Management Academy, Sri Sringeri Sharda Institute of Management former Vice-Chancellor of SCSVMV CMD, TVS Motor Company Ltd. Dr Nirmal Gupta Mr G Sathasivam Dr S P Kothari Marketing Educator Chairman, Watawala Plantations Ltd. Gordon Y Billard Professor of Management, and Accounting, Massachusetts Institute of Technology Dr Srikant M Datar Mr V K Sundaram Professor of Business Administration, Senior Associate Dean, Chair, MD, Sudharshan Agencies Dr Lakshman Krishnamurthi Executive Education, Harvard Business School Chaiman and Montgomery Ward Professor of Marketing, Mr A Vellayan Kellogg School of Management Dr M S Krishnan Executive Chairman, Murugappa Corporate Board Area Chairman and Professor of Business Information Technology, Dr Philip Kotler Co-Director Center for Global Resource Leverage:India, Ross School Dr Darsh Wassan S C Johnson & Son Distinguished Professor of International Marketing, of Business, University of Michigan Vice President, Illinois Institute of Technology Kellogg School of Management Dr Finn E Kydland Dr Ing H C Heribert J Wiebenheus Dr B Mahadevan Henley Professor of Economics, University of California, CEO, Krebs Engineering Germany Professor of Operations Management, Santa Barbara. Mr S V Balasubramaniam Indian Institute of Management, Bangalore Dr Lakshmanan Shivakumar Vice Chairman & Managing Director, Dr Rajnish Mehra Associate Professor of Accounting, Accounting Group, Bannari Amman Sugar Ltd. Professor of Finance, Department of Economics, London Business School Mr A C Muthiah University of California, Santa Barbara Dr Jagdish N.Sheth Chairman, SPIC Ltd. Prof Nandu Nagarajan Kellstadt Professor of Marketing,Goizuela Business School, Professor of Business Administration, Katz Graduate School of Mr N Srinivasan Emory University Business, University of Pittsburgh, USA Chairman & Managing Director, Dr Baldev Raj The India Cements Ltd. Mr Mohan Nair Government of India, Department of Atomic Energy, Indira Gandhi Sr Vice President - Marketing, The Regence Group, USA Mr Arun Bharat Ram Centre for Atomic Research Chairman & Managing Director, SRF Ltd.

2 31 An invitation...

MoU

32 1