www.paa.com.pk [email protected] 021-34961806 021-34961933, 021-34961954 Road Karachi-75300 Opposite T.O ClinicGulshan-e-Iqbal, Rashid Minhas Plot No. ST-4, Block3, Adjacent GulshanFlyover, Pakistan Advertising Association

Annual Report 2019-20 2019-20 Annual Repor t TABLE OF CONTENTS

1. Chairman’s Message

3. In Memory of Mr. Tariq Rasheed

4. Existing CEC Members

7. PAA Sub Committees

9. Minutes of the Meeting

32. Member’s List (As on 30th June 2020)

46. 04th AGM Minutes (30th September 2018)

50. PAA Activities

55. Chairman Report

57. Consent Letter (Salahuddin & Co.)

58. Auditor’s Invoice for the Year 2021

59. Financial Statements CHAIRMAN’S I have the honor to become Chairman of Pakistan Advertising Association which was all MESSAGE due to my colleagues trust on me. The first assignment for me was to look after AdAsia 2019 event in Lahore which was a very challenging job & it was held after 30 years in Pakistan under my Chairmanship. AdAsia 2019, Lahore was made possible only due to untiring efforts of Mr. Jawad Humayun, Mr. Sohail Kisat and Mr. Sarmad Ali as they brought AdAsia to Pakistan. AdAsia event went very well and more than 700 delegates local / international attended the three days event in Lahore in the month of December, 2019.

PAA being the only representative body of member advertising agencies in Pakistan, has to look after and safeguard the common interest as well as addressing the various issues. For this purpose we had held meetings from time to time and took the action accordingly with the approval of members. I have to inform you that some of the issues were resolved whereas some of them are still there. But we have approached the concerned authorities for their solution and I hope we would be able to get positive results.

Year 2020 started with great challenges, among them is changes in media policy by the federal government that deteriorated the situation of business in advertising sector e.g. old payments to Advertising Agencies remained pending and non-cooperation of PBA & APNS made the things little more difficult for the Advertising Agencies. Then the outbreak of corona (COVID-19) made the whole scenario completely changed in the country as well as in the whole world economic activities completely stopped due to lock down.

Unfortunately the sudden demise of our Secretary General Mr. Tariq Rasheed was the greatest loss to PAA. He was our most trust worthy, hardworking and noble person, so one cannot imagine how tuff it was for me to face all challenges alone as I and Tariq Sahib used to work late in the evening from home during lockdown. PAA performed all its duties during lockdown period for the betterment of its members.

I am proud of young and energetic team of PAA secretariat-they are integral part of the Association. PAA secretariat has been renovated completely after 25 years under my supervision though I wanted to do more for PAA but could not do due to corona factor.

In the end, I would like to thank the Executive Committee of PAA, office bearers, all secretariat staff, the core committees and their Chairpersons for providing their time, efforts, commitment, devotion and continued support wherever required, which has made the change process a success. I look forward to their continued support for meeting the challenges ahead.

Sincerely,

Waqar H. Haidri Chairman TARIQ RASHEED SECRETARY GENERAL, PAA (1954-2020)

Mr. Tariq Rasheed joined Pakistan Advertising Association on 27th March 1994, rendered services to member advertising agencies. His association with Pakistan Advertising Association (PAA) for over 25 years is considered astounding and unforgettable. He served as a Secretary General of PAA for the longest time in the history of association & his contributions are remarkable and phenomenal.

Actively took part in different activities including Excellence Awards, Conferences, Preparation of awards and Publishing of souvenirs etc. in every Excellence Awards. As Secretary, Pakistan Advertising institute (PAI), he took care for the needs of students in respect of books, conducting of courses and liaison with professors. He made research whenever required and selected appropriate verbal and nonverbal communications properly inside and out of institute. PAI was accredited with CAM Foundation UK and the Charted Institute of Marketing UK during his period.

He was well versed to write minutes of meetings and Secretariat work to fulfill legislative and corporate compliance with SECP, DGTO, Taxation & Property matters of PAA.

He attended ADFEST 2016 at Pattaya, Thailand & 30th Advertising AdAsia 2017 Congress in Bali Indonesia. He was also the core committee member of AdAsia 2019 Organizing Committee.

On behalf of central executive committee of Pakistan Advertising Association & Ad Asia 2019 Organizing Committee bestowed with Merit of Service Award for the noteworthy and prominent service and contribution of Mr. Tariq Rasheed.

Pennyworth contributions of Tariq Rasheed for whole community of advertising and marketing are persistent and can never be forgotten. His determination and dedication in work is chivalrous.

Tariq Rasheed left us in deep grief and departed on 09th July 2020. We have lost our most valuable and irreplaceable asset. May his soul rest in peace and May Almighty Allah grant him with highest rank in heaven. “You will be missed forever and that emptiness of yours will stay in every heart.” EXISTING CEC MEMBERS Mr. Wasiq Ali Khan OFFICE BEARERS FOR Chief Executive Officer THE YEAR 2019-2020 Manhill Advertising & Marketing (Pvt.) Ltd. Mr. Bilal Tanveer Executive Director Maxim Advertising & Co. (Pvt.) Ltd.

Mr. Waqar H. Haidri Mr. Sohail Aziz Chairman & Chief Executive Officer Chairman Message Communications Oktopus Group

Mr. Jawad Humayun Mr. Ahmed Hussain Kapadia Senior Vice Chairman & Chairman & Managing Director Chairman Synergy Group Channel 7 Communications (Pvt.) Ltd. Mr. Tabish Waqar Mrs. Seema Jaffer Chief Executive Officer Spider 360 Media (Pvt.) Ltd. Vice Chairperson & Chief Executive Officer Bond Advertising (Pvt.) Ltd. Mr. Kanwar M. Rashid Chief Operating Officer Time & Space Media (Pvt.) Ltd.

05 MEMBERS CENTRAL 06 EXECUTIVE COMMITTEE

Syed Ali Raza Managing Director Adetude (Pvt.) Ltd.

Mr. M. Hassan Ansari Executive Director Argus Advertising (Pvt.) Ltd. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN Brig (Retd) M. Zubair Rehan Chairman Creative Junction (Pvt.) Ltd.

Mr. Nadeem Akbar Chief Executive Officer Midas Communication Pakistan (Pvt.) Ltd.

Annual Report 2019-20 Annual Report 2019-20 Licence No. 211, Directorate General Ref: PAA/047/2019/596 Trade Organizations Ministry of Date: 12th October, 2019 Commerce, Government of Pakistan. PAA SUB Member The Federation of Pakistan Chief Executives, Chambers of Commerce & Industry. All Member Advertising Agencies, Member Asian Federation of Advertising Pakistan Advertising Association Associations (AFAA). COMMITTEES Subject: Formation of PAA Councils

As you are well aware that Pakistan Advertising Association (PAA) is the sole representative body of the advertising professionals in the country. Established in 1973, it has come a long way through the past 46 years and continuously working for the benefit of the advertising industry in general, and for its members in particular, which are the individual agencies that make up this large, diverse and competitive business.

As a part of the continuing process of building a strong Association, and using the powers conferred to me under Clause 31 (h) of the PAA Memorandum and Articles of Association, I am honored and pleased to nominate the Chairmen / Chairperson Councils as follows:

1. Electronic Media Council : Mr. Numan N. Ahmed 2. FPCCI Council : Mr. Mahmood Parekh 3. Govt. Affairs Council : Mr. Jawad Humayun 4. Legal Affairs & Taxation Council : Mr. Ali Mandviwalla 5. PAA Properties Council : Mr. Waqar H. Haidri 6. PAS Council : Mrs. Seema Jaffer 7. Press Media Council : Brig. (Retd) M. Zubair Rehan 8. Print Media Council : Mr. Waqar H. Haidri 9. Code of Ethics & Conduct Council : Mr. Nadeem Akbar 10. Training & Development Council : Mr. Ahmed Hussain Kapadia

The top priority aims of these Councils are to establish a more effective partnership between advertising agencies and the concerned Ministries, Organizations, APNS, PBA, PAS and Others. For this purpose, the Association convenes the meetings frequently to bring forward various issues raised by the industry from time 08 to time and advocates support finding viable solutions: thereby providing its members a thriving environment for progress and growth.

All members are invited to participate fully by contacting the Councils directly or through the PAA Secretariat. Suggestions and recommendations are always welcomed and appreciated to help make these Councils a success

There is much at stake here. There is also much at stake for PAA. It is not simply that the Association needs to further build the advertising fraternity status but also to show PAA members that the Association stands for the rights of its supporters and provides them a platform to come togetherfor achieving professional excellence and corporate brilliance.

With best regards,

WAQAR H. HAIDRI Chairman. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN

Plot No. ST-4, Block-3, Adjacent Gulshan Flyover, Opposite T.O. Clinic Gulshan-e-Iqbal Rashid Minhas Road, Karachi-75300 T : +92-21-34961933 | +92-21-34961954 E : [email protected] | [email protected] : +92-300-2004289 | +92-300-2441523 W : www.paa.com.pk F : +92-21-34961806

Annual Report 2019-20 MINUTES OF THE MEETING AGENDA OF THE CEC 17TH MEETING 17TH CENTRAL EXECUTIVE COMMITTEE 17th Central Executive Committee Meeting of Pakistan Advertising Association MEETING OF PAKISTAN ADVERTISING Date: 22nd January, 2020 Day: Wednesday Time: 3:00 P.M. Venue: PAA Secretariat Karachi. ASSOCIATION • Recitation from the Holy Quran. Date: 22-01-2020 Day: Wednesday, Time: 3:00 pm. • Dua-e-Maghfirat for Late Mrs. Nazneen Abid Ali, mother of Mr. Sarmad Ali and Mr. Amir Saleem Mandviwalla, Nephew of Mr. Ali Mandviwalla, Immediate Past Chairman, PAA and Son Venue: PAA Secretariat, Karachi. of Mr. Saleem H. Mandviwalla, Deputy Chairman, Senate of Pakistan. • To confirm/approve Minutes of the last meeting of CEC held on 6th July, 2019. The following members were present:

• Brief report on AdAsia 2019, Lahore. 1) Mr. Waqar H. Haidri, Chairman, • To approve the following for AdAsia 2019. 2) Mrs. Seema Jaffer, Vice Chairperson, 3) Mr. M. Hassan Ansari, Chairman, Zone-A, (i) To appoint Auditor for accounts of AdAsia for the period 1-7-2019 to 30-06-2020 4) Mr. Tabish Waqar, Member, (ii) To discuss AFAA payment of US$ 30,000 as one time franchise for AdAsia 2019. (iii) To approve Rs. 100,000/- to Mr. Tariq Rasheed for his services to PAA during last 25 Years. By Special Invitation:- (iv) To approve Rs. 1,000,000 towards Ambassadors / SxN of AdAsia 2019. • To approve the statement of PAA expenditure, incurred from 1-9-2019 to 31-12-2019. 1) Mr. Numan N. Ahmed 2) Mr. M. Zeeshan Khan • To approve PAA Plan of Activities Report for the years 2019, 2020 and 2021. 3) Mr. Mahmood Parekh • To approve Lease Agreement of PAA Building dated 01-10-2019 with Al-Nasir Educational Society and to discuss possibilities of formation of Pakistan Advertising Trust for PAA Building On Calls (Amendments to be made in PAA Memorandum & Articles of Association, if required). • To discuss plan for holding 3rd Advertising Congress at Karachi & PAA Excellence Awards. 1) Mr. Jawad Humayun 2) Brig. Retd. M. Zubair Rehan • To discuss holding of joint meeting with PBA & APNS with members of PAA at an appropriate time. 3) Mr. Nadeem Akbar • To discuss and approve some renovation work, required at PAA Secretariat. 4) Mr. Wasiq Ali Khan 5) Mrs. Fatima Kisat 11 • To consider and approve to award membership of PAA to following new advertising agency 6) Mr. Kanwar M. Rashid 12 and to discuss & adopt procedure thereof: i. Adage Communications (Pvt.) Ltd., Islamabad. Regretted:

• To discuss about releasing of an advertisement in the print media for new membership for PAA. i. Mr. Syed Ali Raza • Any other matter with the permission of the Chair. ii. Mr. Ahmed Hussain Kapadia iii. Mrs. Fatima Kisat 1) To discuss and approve Zonal Chairman’s visits to various Government Departments. iv. Mr. Ali Mandviwalla 2) To discuss possibilities of PAA correspondence with members via email/online digital. 3) To discuss the discontinuation of services of Legal Advisor to PAA Dr. Amjad H. Bokhari. Absence:- 4) To discuss designing/Tariff of PAA MPT. Mr. Bilal Tanveer, 5) To review and discuss the letters received from Spectrum Communications (Pvt.) Ltd., & reply received from PAA’s Lawyer. In attendance: Mr. Tariq Rasheed, Secretary General, PAA 6) To approve US$ 1000 being Annual Subscription for the year 2020 to AFAA. Meeting started at 3.00 pm with the recitation of Quran-e-Pak and offered fateha for the departed souls of Late Mrs. Nazneen Abid Ali, mother of Mr. Sarmad Ali, Secretary General, APNS and Mr. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN 7) To hold workshop at PAA Secretariat regarding Taxation. Amir Saleem Mandviwalla, nephew of Mr. Ali Mandviwalla, immediate past Chairman, PAA and ASSOCIATION ADVERTISING PAKISTAN son of Mr. Saleem H. Mandviwalla, Deputy Chairman, Senate of Pakistan. The members also prayed that their souls may rest in eternal peace and may Allah give courage to the members of the bereaved families to bear these losses. To confirm/approve the Minutes of the last meeting of CEC held on 6th July, 2019 at Karachi: Minutes of the last CEC meeting held on 6th July, 2019 at Karachi had already been circulated and were placed before the meeting. As no objection received from any member, therefore Minutes were confirmed and approved.

Brief report on AdAsia 2019 at Lahore: Mr. Waqar H. Haidri who was the Committee Chairman of AdAsia gave a brief on the AdAsia 2019 to the members present.

Annual Report 2019-20 Annual Report 2019-20 Before giving brief he thanked Mr. Javed Jabbar , Honorary Chairman AdAsia 2019, Mr. Sarmad iii. To approve Rs. 100,000/= to pay Mr. Tariq Rasheed for his services to PAA during last 25 years. Ali, Chairman Organizing Committee AdAsia 2019 , Mr. Shahzad Nawaz, Consultant AdAsia 2019, Mr. Omer Satti, Lieutenant Colonel (Retd), Khalid Taimur Akram, Executive Director, CGSS for their The members acknowledged the services of Mr. Tariq Rasheed and announced a reward of tremendous support, cooperation, progressive and proactive role in making AdAsia 2019 a cash of Rs. 100,000/= for his outstanding services towards the PAA for 25 years. Meeting also successful event. PAA has privileged from their Colleagues guidance and careful planning. The appreciated the AdAsia Committee for giving a PAA merit of service award on 3rd December, Chairman also thanked Advertising agencies, AFAA, Jang Group, Sponsors, Foreign Delegates 2019 at AdAsia Lahore. and local Media, Government of Punjab, Punjab University & TMUC, Mr. Hameed Haroon, President, APNS, for issuing supplement of Dawn and Aurora. He also thanked those editors of iv. To approve Rs. 1,000,000 rewards to Ambassadors of AdAsia 2019. newspapers who published special supplement on the occasion, these supplements carried various articles giving details of AdAsia. The meeting approved a sum of Rs. 1,000,000 for the Ambassadors of Adasia 2019 for their services to AdAsia. The members present appreciated the extensive and hard work done by them. He further thanked the PAA Secretariat for prompt correspondences with foreign delegates, This efforts were greatly appreciated. Embassies Consulate Generals to obtain visas for the delegations. The staff remained busy throughout their stay at Lahore and perfomed the regular duties at Registration Desks with To approve the statement of PAA expenses incurred from 01-07-2019 to 31-12-2019 delegates. The staff handled and prepared the Registration Cards. The Staff had been a great help in controlling the financial aspects of the AdAsia specially the bank work. The Secretary General placed the following expresses before the meeting which were incurred from 01-07-2019 to 31-12-2019. The meeting approved the following expresses: The Chairman also informed that Center for Global & Strategic Studies (CGSS) is holding a certificates Distribution ceremony to invite ambassadors for their contribution in organizing STATEMENT OF PAA EXPENSES INCURRED FROM 01-07-2019 TO 31-12-2019 AdAsia2019. The level of Professionalism shown by them was excellent, which is deeply In Rupees acknowledged by PAA. Their services shall be remembered for years. Legal & Professional C harges 899,806 Internet Charges & Website Maintenance Charges 28,375 The house thanked to Mr. Javed Jabbar, for Lunch to Mr. Waqar H. Haidri, Mr. Sarmad Ali, Postage & Courier Charges 118,533 Mr. Numan N. Ahmed, Syed Imran Mr. Jawad Iqbal. Photocopy & Stationary 272,290 Conveyance & Travelling 55,902 Accounts of AdAsia are under preparation. The Chairman placed before the meeting accounts of AdAsia 2019 Lahore 1,050,815 AdAsia till to date and explained about the income and expenditure. The details of all recoverables Office Expenses 36,130 and payables are under consideration. The details provided by the vendors need approval of Miscellaneous Expense 4,720 Sarmad Sahib. The meeting decided to have a meeting with Sarmad Sahib before submitting the Property Tax 39,395 accounts to Internal Auditor. The house discussed this successful event in length and were of Other Expenses 50,000 opinion that the AdAsia had raised the impression of income rather than a deficit. AdAsia 13 Meeting Expenses 66,675 14 Organizing Committee is gradually paying off AdAsia’s liabilities but due to heavy deficit vendors’ Purchase of Water Dispenser 15,200 bills could not be cleared. Members present in the meeting suggested to discuss this issue with Purchase of DSLR Camera for PAA Events Photography 57,000 Mr. Sarmad Ali and to resolve the matter as PAA is not in a position to contribute any amount. Grand Total: 2,694,841 The house unanimously adopted the following resolution. To approve PAA Plan of Activities and Performance Reports for the years 2019, 2020 and 2021. “RESOLVED that the CEC members thanked Mr. Waqar H. Haidri who initiated the idea of giving the kitbags to the delegates. The plan of activities and Performance Reports for the years 2019, 2020 and 2021 were placed by The design was made by Mr. Shahzad Nawaz. The cost was paid the Secretary General. for kitbags by Oktopus Group. The efforts made by him have been There being no observations or objections from any member, the members approved the reports put it on CEC record and that the credit of success goes to for the next three years audited by M/s Salahuddin & Co. Chartered Accountants. Mr. Waqar H. Haidri and his team of PAA Staff. He deserves The house also decided to submit a copy to DGTO to get their endorsement. praise for his singular personal efforts to helping the AdAsia event”. Lease Agreement of PAA Building dated 01-10-2019 with Al-Nasir Educational Society i. To appoint Auditor for accounts of AdAsia for the period 01-07-2019 to 30-06-2020 The Secretary General placed before the meeting a copy of Lease Agreement dated 1st October, It was mutually approved that M/s Hashmi Associates & SSJ Consultant would be hired as Tax 2019, signed between Pakistan Advertising Association and M/s Al-Nasir Educational Society. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN Consultant & Internal Auditor for AdAsia’s accounts, from 01-07-2019 to 30-06-2020. A total fee of Rs. 500,000 is payable as per invoice No. 1195 dated 02-12-2019. The house paid tribute and offered special thanks to Mr. Ali Mandviwalla, Immediate Past chairman and congratulated him for successful agreement. The members lauded and clapped on ii. To discuss AFAA Payment of US $ 30,000 as one time franchise for AdAsia 2019: the efforts made by Ali sahib.

The Secretary General placed before the meeting an invoice dated 12-12-2019 received from The house was informed that both PAA and Al-Nasir will withdraw all their cases against each other. AFAA being the Franchise FEE for AdAsia 2019. The matter was discussed to take a decision, the members decided to ask Sarmad Sahib for discount. As AdAsia had not entertained any Indian Formation of a Trust: Delegates, the attendance was very poor from Asian Countries, none of any delegates from On the proposal of Chairman, the members decided to form a Trust and following actions to be taken: Bangladesh, Hong Kong, Nepal, Singapore, Sri-Lanka, Thailand, UAE, Vietnam turned up. It was, however, decided to discuss this matter in the next meeting. (i) Formation of a Committee (ii) Names of the Trustees (iii) Evolve a Logo (iv) Name of Trust

Annual Report 2019-20 Annual Report 2019-20 The Chairman placed the matter and explained that this would save the property of PAA (Building (ii) To discuss designing/Tariff of MPT book of PAA. at Gulshan-e-Iqbal) and would also help obtain donations as the CBR will allow exemption of Taxes on the Trust. He also proposed to make Trust By Laws and adopt the same into Memorandum and Chairman informed the members that art work, title, color schemes etc. of the drafted MPT by Articles of Association of PAA. The meeting also approved to get the Trust registered with Mr. Iqbal Farhat and prepared at M/s Midas Communications Pakistan (Pvt) Ltd., have been Government of Sindh. handed over to the PAA for printing under the guidance of the Mr. Nadeem Akbar. The rates of MPT were discussed and decided to circulate the CEC members for their review and feedback. To discuss plan for holding 3rd Advertising Congress at Karachi & PAA Excellence Awards: Furthermore the Chairman requested the members to finalize the rates of Digital and Social Media. It was also resolved that all member agencies will purchase minimum 10 copies of MPT The Chairman placed before the meeting a proposal of Two days Congress to be arranged by the to offset the printing cost. The cost of MPT per copy will be communicated later on and it will be PAA in collaboration with APNS/PBA/PAS/MAP/Terrabiz. The meeting considered the proposal available at PAA Secretariat. and accepted to be collaborated. The meeting also decided to request all member agencies to come forward and join the proposed Committee of Congress. This permanent committee will (iii) To discuss the discontinuation of services of Legal Advisor to PAA Dr. Amjad H. Bokhari continue to function till December 2020. The Congress will be held in the month of August or September. It was also decided to request APNS/PBA/PAS/MAP/Terrabiz to send their The proposal was disussed. The members have been very satisfied with the services of Dr. Sahib, representatives for Congress Committee. but due to unavoidable circumstances faced by PAA, the members present decided to discontinue the services of Dr. Sahib. The meeting also proposed to hold PAA EXCELLENCE AWARDS and form a Committee. The Committee will invite the entries for the Awards and will make the Rules and Entry Forms for the (iv) Loan of Fifteen million for AdAsia Account: Awards. The members also decided that new categories may be introduced as is being done in some of international awards. The committee will also decide to whom Pioneer/Silver/Golden The Chairman and The Secretary Finance of PAA informed the members that a loan of fifteen Decade Awards and a Life Time Achievement Award from PAA platform be awarded to million has been taken from M/s Spirit Business Enterprises, Karachi for AdAsia Expenses at the advertising fraternity. The Chairman proposed that PAA should raise funds by printing a rate of 5% per month and shall be returned back with interest through Midas cheques. SOUVENIR and get sponsors and clients of advertising agencies to meet the cost of dinner, awards, shields, and other expenses. (v) To review and discuss the harassment letters received from FBR

To discuss holding of joint meetings with APNS/PBA/PAS with members of PAA The issue of Show cause notices has been discussed and meeting decided to send a letter to FBR Chairman. The letter was drafted by PAA Tax Consultant and few amendments were made by Mr. PAA is enjoying good relationship with APNS/PBA/PAS and PAA is grateful to APNS/PBA/PAS for Ali Mandviwalla, PAA’s Council Chairman on Legal Affairs and Taxation Council. extending their full cooperation. PAA hopes that this relationship will strengthen further. However, the Chairman informed the members that no joint committees meetings were held during the last (vi) To discuss possibilities of PAA correspondences with members via email/online digital six months. The meeting discussed the matter and agreed to request APNS/PBA/PAS to hold joint 15 meeting with PAA. The meeting decided to send all circulars and PAA mail to Member Advertising Agencies through 16 e-mail and online digital. The Chairman requested all members to update their email addresses To discuss and approve some renovation work required at PAA Secretariat and inform to PAA.

The Chairman presented the proposed renovation of PAA Secretariat to all members present in (vii) To approve US$ 1000 being Annual Subscription for the year 2020 to AFAA. the meeting. Complete renovation of Toilets rooms, removal of unnecessary walls, Fixing of Tiles, Polishing the doors. Removal & re shifting of AC outers, plumbing & electrical work etc etc. The It was mutually approved that a sum of US$ 1000 to be paid AFAA for 2020 annual subscription. Chairman suggested to purchase office furniture because 25 years old furniture and fixture are in The members decided to request PAA Banker to remit the amount urgently. bad shape. The members decided to change the furniture of the Secretariat also. The Chairman informed members that cost of construction will not increase than Rs. 1 million, however the cost (viii) To hold workshop at PAA Secretariat regarding Taxation of furniture is yet to be decided and approval will be obtained in next CEC meeting. The meeting approved the workshop to be held in the month of February 2020 at PAA Secretariat Application for grant of admission into PAA: inviting all CFOs of PAA member advertising agencies.

The meeting considered the application of M/s Adage Communication (Pvt.) Ltd., Islamabad for Thereafter the meeting was adjourned with the vote of thanks to the Chair. admission into PAA. The members found the application upto requirement and granted membership of PAA. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN

(i) To discuss and approve Zonal Chairmen’s visits to various Government Departments.

The Chairman requested the Chairmen of Zonal and various councils to visit Government TARIQ RASHEED departments. The output of the meetings of agencies is for their benefits and to be communicated Secretary General to all member advertising agencies.

Annual Report 2019-20 Annual Report 2019-20 AGENDA OF THE 18TH CEC MEETING 18TH CENTRAL EXECUTIVE COMMITTEE 18th Central Executive Committee Meeting of Pakistan Advertising Association MEETING OF PAKISTAN ADVERTISING Date: 26th February, 2020 Day: Wednesday Time: 2:00 P.M. Venue: Channel 7 Communications (Pvt) Ltd., Islamabad. ASSOCIATION • Recitation from Holy Quran. Date: 26-02-2020 Day: Wednesday Time: 2:00 pm. Venue: Channel 7 Communications (Pvt) Ltd., Islamabad • To confirm / approve Minutes of the last meeting of CEC held on 22ndJanuary, 2020 at PAA Secretariat, Karachi. The following members were present:

• To discuss draft of New Advertisement Policy & measures taken by APNS, PBA and PAA. 1) Mr. Waqar H. Haidri, Chairman 2) Mr. Jawad Humayun, Sr. Vice Chairman • To make plan of holding 3rd Advertising Congress and PAA Excellence Awards together at Karachi. 3) Brig. (Retd). M. Zubair Rehan, Chairman, Zone “B” 4) Mr. Nadeem Akbar, Chairman Zone “C” • Formation of committees for Advertising Congress and Excellence Awards, Dates to be discuss. 5) Mr. Ahmed Hussain Kapadia, Member, CEC 6) Mr. Wasiq Ali Khan, Member, CEC • To discuss activation of IAA Pakistan Chapter & delegates registration for IAA world congress 7) Syed Ali Raza, Member, CEC on 27, 28 & 29th May, 2020 at Saint Petersburg, Russia. Regretted: • To discuss printing of PAA new MPT. 1) Mrs. Seema Jaffer, Vice Chairman • To discuss progress on collection of annual subscription fee. 2) Mr. M. Hassan Ansari, Chairman Zone “A” 3) Mr. Sohail Aziz • To get approval for purchasing of new furniture for PAA Secretariat, as most of the furniture 4) Mr. Tabish Waqar are more than 20 years old and are in very bad shape, approx Rs.6 lac is required. 5) Mr. Kanwar M. Rashid

• To save Association building from Qabza in future initial work to begin for changing current The above members were unable to attend the meeting due to prior engagements. status to S.H. Hashmi education trust building with the help of professional lawyer, CEC 17 approval is required. Absence: 18 • To fix next date for holding CEC meeting in Lahore. 1) Mrs. Fatima Kisat 2) Mr. Bilal Tanveer

In attendance: Mr. Tariq Rasheed, Secretary General, PAA

• Mr. Tariq Rasheed recited Ayats from Holy Quran-e-Karim and the meeting was called to order. Meeting started at 2:00 pm. and it was conducted in a very professional way.

• To confirm / approve Minutes of the last CEC meeting held on 22nd January, 2020 at PAA Secretariat, Karachi.

Minutes of the last CEC meeting held on 22nd January, 2020 at PAA Secretariat, Karachi had already been circulated among the members and were placed before the meeting. The approval was proposed by Mr. Jawad Humayun, Senior Vice Chairman and Brig. (Retd) M. Zubair Rehan, Chairman Zone “B” seconded. Therefore, minutes were confirmed and approved. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN • To discuss draft of New Advertisement Policy & measures taken by APNS, PBA and PAA.

First of all Mr. Waqar H. Haidri gave the brief on the meeting held on 14th February 2020 with Mr. Hameed Haroon, Mr. Sarmad Ali, Mr. Ali Almani and Mr. Asif A. Zuberi.

The draft policy debated thoroughly by the members present and following decisions were taken unanimously.

i. The members thanked Mr. Hameed Haroon for inviting PAA to give proposals on behalf of PAA in the draft policy.

Annual Report 2019-20 Annual Report 2019-20 ii. Mr. Waqar H. Haidri thanked Mr. Nadeem Akbar, Brig. (Retd) M. Zubair Rehan and The meeting also decided that MPT is only applicable for advertising companies who are Mr. Numan N. Ahmed who have sent their feedback and proposal on draft policy. member of PAA.

iii. Disappointment was shown by Chairman that large number of CEC members did not send • To discuss progress on collection of Annual Subscription fee their proposals. The Chairman briefed the house that most agencies have sent their Annual Subscription to iv. PAA membership should be mandatory for eligible advertising agencies. PAA Secretariat. Instructions were given to PAA Secretariat to follow up for those agencies who have not paid the Annual Subscription as yet and to make sure that each member pay the v. PAA –MPT should be implemented. annual subscription before 31st March, 2020.

vi. Clearance from outgoing advertising agencies regarding payable by clients should be • To get approval for purchasing of new furniture for PAA Secretariat, as most of the furniture compulsory before new panel of agencies are appointed are more than 25 years old and is in very bad shape, approx. Rs. 6 Lac is required.

vii. Policy draft should be a common draft between APNS/PBA and PAA. RENOVATION work has been started in PAA Secretariat. The Chairman requested to purchase office furniture, the present furniture is 25 years old and is in bad shape. The members present viii. The policy should indicate the previous outstanding amounts of ad agencies. The decided to change the furniture of Secretariat and approval of 6 Lacs was made. government ows huge amount to ad agencies. Any change may be only implemented when previous outstanding amounts of ad agencies is cleared. • To save Association building from Qabza in future, initial work to begin for changing current status to S.H. Hashmi Education Trust Building with the help of professional ix. PAA should be invited in all discussions at APNS and PBA level. lawyer, CEC approval is required.

• To make plan of holding 3rd Advertising Congress and PAA Excellence Awards together The proposal was discussed in the meeting and was deferred to next meeting subject to at Karachi. Formation of Committees for Advertising Congress and Excellence Awards. approval of Legal opinions of the PAA legal lawyers. The meeting also discussed the possibilities to make changes in the Memorandum and Articles of Association of PAA. The The Chairman placed before the meeting a proposal to hold 3rd Advertising Congress & PAA members present proposed to make a Committee for this purpose and the name of Mr. Excellence Awards ceremony at Karachi. The two days Congress to be arranged by the PAA in Waqar H. Haidri was proposed to lead the Committee the members unanimously approved collaboration with APNS/PBA/PAS/MAP and Terrabiz. The proposed month for the Congress is the proposal. August or September 2020 or March 2021. The meeting decided to form a Congress Committee which will manage to get sponsors partners to meet the expenses of the Congress. • Any other matter with the permission of the Chair.

The meeting also proposed to hold PAA Excellence Awards. The Committee will invite the ADASIA 2019 19 entries for the Awards and will make the Rules and Entry Forms for the Awards. The members 20 also decided that new categories to be introduced as is done in some of international awards. Brig. (Retd) M. Zubair Rehan asked Chairman to discuss the present position of AdAsia’s The Chairmen proposed that PAA should raise funds by printing a SOUVENIR and get Account. With the approval of the house, the Chairman gave a brief on AdAsia’s account and sponsors and clients of advertising agencies to meet the cost of dinner, awards, shields, and recorded with regret that no fruitful action has been taken to date. The liabilities stand as on other petty expenses. February, 2020 the bills and invoices received from vendors are still unchecked by Sarmad sahib. The members present also requested Sarmad Sahib to review the bills of the CGSS, • To discuss activation of IAA Pakistan Chapter & delegates registration for IAA world OSC & SxN and deduct the amounts of taxes from their bills which is in million of rupees. The Congress on 27, 28 & 29th May, 2020 at Saint Petersburg, Russia. members also demanded to verify and approve the bills by Sarmad Sahib. The Chairman also informed the members that PAA’s financial year ended on 30-06-2020 so Sarmad sahib The Chairman placed before the meeting details of IAA Congress. The members decided to should talk to vendors and get the discounts. As soon as PAA gets details Audit will start and activate the IAA Pakistan Chapter. In this connection request will be made to Mr. Sarmad to it will include AdAsia’s account in PAA’s balance sheet for the period ended 30-06-2020. give the details of the members and induct the new members from Pakistan to strengthen the Pakistan Chapter. Ending Note:

Members also decided to wait due to health precautions with regard to the Coronavirus. At the end Mr. Waqar H. Haidri thanked Mr. Jawad Humayun Senior Vice Chairman for hosting the CEC meeting in this office and also thanked everyone present for their participation and • To discuss printing of PAA new MPT. value able suggestion put forward in the meeting. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN

The Chairman placed before the meeting a dummy of MPT Book. Members present The meeting was adjourned after a vote of thanks to the chair. appreciated the efforts made by Mr. Nadeem Akbar and approved the MPT Book for printing unanimously. The next CEC meeting will be at Lahore on Wednesday 15th April, 2020

While the matter was under discussion Mr. Jawad Humayun and Brig. (Retd) M. Zubair Rehan pointed out that the members should reconsider the matter of advertisements to be published in MPT. It was further decided that the thank you page also be included in the MPT.

The Secretary General was requested to issue circular to the member agencies to place the TARIQ RASHEED advertisement in MPT, so that PAA could generate funds to a offset the printing cost. Secretary General

Annual Report 2019-20 Annual Report 2019-20 19TH MEETING OF EXISTING OFFICE 19TH MEETING EXECUTIVE COMMITTEE BEARERS INCLUDING MEMBERS OF PAKISTAN ADVERTISING ASSOCIATION Date: 11th July, 2020, Day: Saturday, Time: 4:00 p.m. EXECUTIVE COMMITTEEE OF Venue: Online Meeting through Zoom, PAKISTAN ADVERTISING ASSOCIATION Gulshan-e-Iqbal, Karachi. The meeting of PAA Central Executive Committee was called by the Chairman Mr. Waqar H. Haidri on Date: 11th July, 2020 Day: Saturday Time: 4:00 p.m. 11th July, 2020 at 4:00 p.m. through online.

Venue: Online Meeting through Zoom, Attendance:

URL: https://zoom.us/j/2820303439?pwd=ckpGaXlabEpGdEFNSGZ6UmhHeHRUdz09 Meeting was chaired by Mr. Waqar H. Haidri, Chairman PAA and attended by the following:

1. Mr. Waqar H. Haidri AGENDA OF THE MEETING 2. Mr. Jawad Humayun 3. Syed Ali Raza To begin with recitation of ayats from Holy Quran-e-Karim 4. Brig. Retd. M. Zubair Rehan 5. Mr. Nadeem Akbar 1) Dua-e-Maghfirat for sad demise of the following:- 6. Mr. Wasiq Ali Khan 7. Mr. Sohail Aziz i. Mr. Tariq Rasheed, Secretary General, Pakistan Advertising Association 8. Mr. Tabish Waqar 9. Mr. Kanwar M. Rashid 2) To confirm / approve minutes of last meeting held on 26th February, 2020 at Islamabad. • Zoom Meeting started at 4:00 p.m. with the recitation of Quran-e-Pak. 3) To approve the Election Schedule of PAA for the year 2020-2021. • The members offered Fateha for the departed soul of late:- 4) Approval for the appointment of election commission. Mr. Tariq Rasheed Secretary General, Pakistan Advertising Association. 5) To approve the following new advertising agencies for PAA Membership. 21 The members acknowledged the services of Mr. Tariq Rasheed (Late) for his outstanding 22 Corporate Membership: services towards the PAA for 25 Years.

i. Sound & Vision (Pvt.) Ltd., Lahore. • Election schedule alongwith approval of Election commission has been approved. ii. Trend & Tricks Communication (Pvt.) Ltd, Lahore. iii. Uptick Ventures (Pvt.) Ltd., Karachi. • A resolution has been passed & approved that Mr. Hammad Tariq will take charge as Acting Secretary General of PAA till the new Secretary General is appointed. Mr. Hammad Tariq will Associate Membership: be authorized to represent PAA in all the matters.

i. Advantage The Creative Edge., Islamabad. • Minutes of the last PAA’s CEC Meeting held on 26th February, 2020 at Karachi were approved.

6) Any other matter with the permission of the Chairman. • Mr. Hammad Tariq placed before the meeting Election Schedule of PAA for the year 2020-2021. The schedule was approved for necessary circulation to Member Advertising Agencies as well as Regulator.

• Following are the names decided as election commission for the upcoming election for the

PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN year 2020-2021. ASSOCIATION ADVERTISING PAKISTAN

1) Mr. Javed Qadeer Khan , Chief Executive Officer, Marksman Advertising., Karachi 2) Mian Mobeen Shafaat, Chief Executive Officer, Oak Media (Pvt) Ltd., Lahore. 3) Mr. Shabir Malik, Chief Executive Officer, Ad Age Communications (Pvt) Ltd., Islamabad.

• Approval of the following advertising agencies for PAA membership:-

In Pursuant to the clause II of the Trade Organization Act 2013, the meeting took up the following applications for admission into PAA.

Annual Report 2019-20 Annual Report 2019-20 Corporate Membership: 20TH MEETING OF THE CENTRAL i. Sound & Vision (Pvt.) Ltd., Lahore. ii. Trend & Tricks Communication (Pvt.) Ltd., Lahore. EXECUTIVE COMMITTEE OF PAKISTAN iii. Uptick Ventures (Pvt.) Ltd., Karachi.

Associate Membership: ADVERTISING ASSOCIATION Date: 05-08-2020 Day: Wednesday Time: 04:00 p.m. Venue: Through Zoom i. Advantage The Creative Edge., Islamabad

Any Other Matter: AGENDA OF THE MEETING

Mr. Hammad Tariq having CNIC No. 42201-5110034-7 to run the affairs of PAA Secretariat on 1) To begin with recitation of ayats from Holy Quran-e-Karim. temporarily basis. 2) To confirm / approve minutes of the last meeting.

Thereafter the meeting was adjourned with the vote of thanks to the Chair. 3) Dua-e-Maghfirat for sad demise of Mr. Tariq Rasheed (Late):- 4) Removal of the following names from PAA membership Register:-

Zone “A” (Corporate Members) 1) Synite Digital (Pvt.) Ltd., HAMMAD TARIQ Acting Secretary General Zone “B” (Corporate Members) 1) Medi Ad Communications (Pvt.) Ltd.,

Zone “B” (Associate Members) 1) Skycopter Films (Pvt.) Ltd., 2) Xposure Advertising (Pvt.) Ltd.,

Zone “C” (Associate Members) 23 1) Provision 24

5) To discuss MoU with regards to pending payment of AdAsia 2019 towards Mr. Inam Akbar Sb. 6) To discuss the matter of Upcoming Election for the year 2020-2021. 7) To approve resignation of Mr. Ahmed Hussain Kapadia from CEC 8) To approve expenses of PAA incurred from 01-01-2020 to 30-06- 2020. 9) To approve PAA balance sheet for the year 2019-2020. 10) To discuss the Issue of Accreditation of Digital Media Advertising Agencies/MBHs of PBA. 11) To discuss the recommendations for changes in the draft Advertisement Policy 2020 by the Government of Sindh. 12) To approve the following advertising agencies for PAA Membership. i. Midas International (Pvt.) Ltd.,

PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ii. Paragon International (Pvt.) Ltd., ASSOCIATION ADVERTISING PAKISTAN iii. The Changing Zone (Pvt.) Ltd., iv. G.S Advertising Associates (Pvt.) Ltd., 13) To approve the following:- i. Attached list of membership of the Ad Agencies for the year ended 30-06-2020. ii. Attached voters list as on 31-07-2020 (Submission to Regulator). 14) Any other matter with the permission of Chair.

Annual Report 2019-20 Annual Report 2019-20 20TH MEETING EXECUTIVE COMMITTEE 6) Matters of Upcoming Election for the year 2020-2021 Mr. Waqar H. Haidri informed about the preparation of the upcoming election for the year PAKISTAN ADVERTISING ASSOCIATION 2020-2021. The venue & time of Annual General Meeting will be decided later. Date: 05th August, 2020, Day: Wednesday, Time: 4:00 PM 7) Approval of resignation of Mr. Ahmed Hussain Kapadia from CEC

Venue: Online Meeting through Zoom, Gulshan-e-Iqbal, Karachi. The meeting discussed the resignation of Mr. Ahmed Hussain Kapadia from CEC of PAA. It was approved by the members unanimously. The last meeting of present PAA Central Executive Committee before election for the period of 2020 – 2021 was called by the Chairman Mr. Waqar H. Haidri on 05th August, 2020 at 4:00 PM Approval for expenses of PAA incurred from 01-01-2020 to 30-06-2020 through zoom. The Acting Secretary General placed the following expenses before the meeting which were Attendance: incurred from 01-01-2020 to 30-06-2020. The meeting approved the following expenses:

Meeting was lead by Mr. Waqar H. Haidri, Chairman PAA and attended by the following: STATEMENT OF PAA EXPENSES INCURRED FROM 01-01-2020 TO 30-06-2020

1. Mr. Waqar H. Haidri In Rupees 2. Mr. Jawad Humayun Legal & Professional Charges 728,201 3. Brig. Retd. M. Zubair Rehan Internet Charges 33,410 4. Mr. Nadeem Akbar Postage & Courier Charges 25,764 5. Mr. Sohail Aziz Photocopy & Stationary 6,110 6. Mr. Tabish Waqar Conveyance & Travelling 70,300 7. Mr. M. Kanwar Rashid AdAsia 2019 Lahore: AdAsia Certificates 26,000 8. Mrs. Seema Jaffer Office Expenses: 146,580 Miscellaneous Expense: 8,800 Special Invitation:- Other Expenses: 5,000 Meeting Expenses: 21,095 1) Mr. Mahmood Parekh FPCCI Annual Subscription Fee 50,000 Office Renovation & Maintenance 1,093,310 PAA Secretariat: Entertainment Charges 10,405 25 Website Maintenance Charges 60,000 26 Mr. Hammad Tariq - Acting Secretary General, Pakistan Advertising Association. Electrical Equipment 23,400 Office Furniture 262,000 1) Mr. Hammad Tariq Acting Secretary General PAA recited ayat from Holy Quran and afterwards the session starts. Grand Total 2,570,375 2) The members who were online offered Fateha for the departed soul of Late Mr. Tariq Rasheed. They also prayed for the bereaved family to bear this irreparable loss. 8) Approval of PAA balance sheet for the year 2019-2020 The board members acknowledged the outstanding services of Late Tariq Rasheed towards PAA for more than 25 years and announced a compensation of three months’ The members present unanimously approved the Audited account for the year ended salary for his family. 30-06-2020.

3) CONFIRMATION OF MINUTES:- 9) To discuss the issue of Accreditation of Digital Media Advertising Agencies/MBHs of PBA. Minutes of PAA’s CEC meetings held on 11-07-2020 at Karachi through Zoom. No. 2820 3034 39. As no objection was raised by any member, minutes were confirmed and approved. Mr. Waqar H. Haidri informed that before issuing above stated circular, PAA has not been taken into confidence. In this connection PAA requested PBA to withdraw above stated 4) Removal of following names from PAA membership Register:- circular and make arrangement of agenda meeting with PAA office bearers to reach a PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN reasonable formula which must be acceptable to all. PBA did not response. Due to non-submission of application for renewal of membership, Annual Subscription for the year 2020 and copy of filing of Income Tax for the year 2019. Five advertising agencies have 10) To discuss the recommendations for changes in the draft Advertisement Policy 2020 by the been removed from the PAA membership register. Government of Sindh.

5) To discuss MoU with regards of pending payment of AdAsia 2019 towards Mr. Inam Akbar. Mr. Waqar H. Haidri informed that recommendations for changes in the draft Advertisement Policy 2020 by the Government of Sindh have been submitted in concerned departments Mr. Waqar H. Haidri, Chairman PAA & Mr. Jawad Humayun, Senior Vice Chairman, PAA informed with the help of the following agencies. about the MoU with regards of pending payment of AdAsia 2019 towards Mr. Inam Akbar, after thorough discussion amongst the members; it was mutually decided that Mr. Waqar H. Haidri i. Creative Junctions (Pvt.) Ltd., Chairman PAA, Mr. Jawad Humayun Senior Vice Chairman & Mr. Sarmad Ali, Chairman AdAsia ii. Midas (Pvt.) Ltd., 2019, Organizing Committee to sign MoU for recovery of Sponsorship amount from Mr. Inam Akbar iii. The Brand Partnership (Pvt.) Ltd.,

Annual Report 2019-20 Annual Report 2019-20 The members present thanks to Mr. Waqar H. Haidri, Brig. Rtd. M. Zubair Rehan, and Mr. Inam Akbar & Mr. Numan Nabi Ahmed for their efforts and the hard work for recommendations / suggestions for changes in the draft Advertisement Policy 2020.

11) To approve the following advertising agencies for PAA membership.

In pursuant to the Clause 11 of the Trade Organization Act 2013, the meeting looks up the following applications for admission into PAA and it was decided that upcoming CEC EVENTS 2020-2021 will look after this matter. i. G.S Advertising Associates (Pvt.) Ltd., PICTURES ii. Midas International (Pvt.) Ltd., iii. Paragon International (Pvt.) Ltd., iv. The Changing Zone (Pvt.) Ltd.,

12) To approve the following:

i) Attached list of member of the Ad Agencies for the year ended 30-06-2020.

Following are the details of membership for the year ended 30-06-2020.

Corporate Members:

• Zone "Southern" (Karachi) 40 • Zone "Northern" (Lahore) 18 • Zone "Federal" (Islamabad & KPK) 12

Total Corporate Members are 70.

Associate Members Inclusive of Branch Offices:

27 • Zone "Southern" (Karachi) 12 • Zone "Northern" (Lahore) 22 • Zone "Federal" (Islamabad & KPK) 27

Total Associate Members are 61.

Total Corporate & Associate Members are 131.

ii) Attached Voter list as on 31-07-2020 (Submission to Regulator)

The meeting considered the list of voters as on 31-07-2020 and requested Acting Secretary General to send DGTO for his information.

13) Any other matter with the permission of Chair.

Mr. Waqar H. Haidri informed the house about the State Bank of Pakistan Special Meeting for Outward foreign remittance for Digital Media Marketing/Advertising with PAA Delegate PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN through zoom, the minutes already circulated among members through email.

Afterwards the meeting was adjourned with the vote of thanks to the Chair.

HAMMAD TARIQ Acting Secretary General

Annual Report 2019-20 29 30 PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN

Annual Report 2019-20 Annual Report 2019-20 MEMBERS LIST

31 PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN

Annual Report 2019-20 Annual Report 2019-20 LIST OF MEMBERS AS ON 30-06-2020 13. Mr. Anis Thaver 19. Mr. Wasiq Ali Khan Chief Executive Officer, Chief Executive Officer, Southern Zone (Corporate Members) 7. Syed Taqui Abbas Rizvi GH Thaver & Co. (Pvt) Ltd., Manhill Advertising & Marketing (Pvt) Ltd., Chief Executive Officer, C-71, Block-2, Clifton, Karachi. 41-U, P.E.C.H.S., Block-6, 1. Mr. Gulzar Ali Brainchild Communications Pakistan (Pvt) Ltd., Tel: 021-35378517-18 Dr. Mahmood Hussain Road, Managing Director, F-38, Kehkashan Clifton Block-9, Fax: 021-35870053 Karachi. Adarts Karachi (Pvt) Ltd., Karachi. Email: [email protected] Tel: 021-34540764-6 5-A, Azayam Plaza, Tel: 021-35361261-5 Fax: 021-34554286 4th Floor, S.M.C.H.S., Fax: 021-35360715 14. Mr. Imtisal Abbasi Email: [email protected] Karachi. Email: [email protected] Managing Partner, Tel: 021-34551463 International Advertising (Pvt) Ltd., 20. Mr. Javed Qadeer Khan Fax: 021-34556474 8. Mr. Abdul Qadir Shah 72-C,13th Commercial Street Ph-II Chief Executive Officer, Email: [email protected] Director, Extension, Khyban-e-ittehad, DHA Marksman Advertising, Connect Marketing Communications (Pvt) Ltd., 2. Syed Zafar Ali Shah Plot No. 18-C/1, Khayaban-e-Nishat, Karachi 3rd Floor, Star Chambers 12/C, Director, Phase VI, DHA, Tel: 021-35312231-8 Ittehad Commercial Lane 3 Phase-VI, Adworks (Pvt) Ltd., Karachi. Fax: 021-35897706 DHA, Karachi. First Floor, Plot 18-C/1, Khayaban-e- Tel: 021-35850291-2 Email: [email protected] Tel: 021-35349290-91 Nishat, DHA Phase VI, Karachi. Fax: 021-35851113 [email protected] Email: [email protected] Email: [email protected] 3. Mr. M. Imran Syed 15. Mr. Talha Ehtesham 21. Mr. Bilal Tanveer Chief Executive Officer, 9. Syed Jawaid Iqbal Country Finance Manager, Executive Director, Adcom (Pvt) Ltd., Chief Executive Officer, J. Walter Thompson Pakistan Maxim Advertising Co. (Pvt) Ltd., 34-F, Block-6, P.E.C.H.S, Corporate & Marketing, 5th Floor, Plot No. 9C & 11C, Bungalow # 245-2-U, Block-6, Karachi. Communications (Pvt) Ltd., Al Murtaza Commercial Lane No. 2 PECHS, Karachi. Tel: 021-34168194-8 20-C, Lane 12, off Khayaban-e-Ittehad, Phase VIII, DHA Karachi. Tel: 021-34372576-80 Fax: 021-34168193 Phase-II, Extension, DHA Karachi. Tel:021-35826121-3 Fax: 021-34372582 Email: [email protected] Tel: 021-35313821 Fax: 021-35826112 Email: [email protected] Fax: 021-35313832 Email: [email protected] 4. Mr. M. Hassan Ansari Email: [email protected] 22. Mr. Mahmood Parekh Executive Director, 16. Mr. Khalid Rauf Chief Executive Officer, 33 Argus Advertising (Pvt) Ltd., 10. Mr. M. Fahad Sultan Chief Executive Officer, MCM Advertising 34 C-11, Block 4, Clifton, Chief Executive Officer, Lowe & Rauf (Pvt) Ltd., MCM House, D-39, Block-7, Karachi. Creative Consultants (Pvt) Ltd., R-Centre, 159 Bangalore Town, Clifton, Karachi. Tel: 021-35309921-6 202, Second Floor, 40-C, Shahrah-e-Faisal, Tel: 021-32216187, 35374645, Fax: 021-35309928 Phase II, Extension D.H.A. Karachi. Fax: 021-32637624 Email: [email protected] Karachi. Tel: 021-34539901-8 Email: [email protected] Tel: 0300-4052248 Fax: 021-34539909 5. Mr. Umair Saeed Fax: --- Email:[email protected] Chief Operating Officer, Email: [email protected] 23. Mr. Aleem Durrani Blitz Advertising (Pvt) Ltd., 17. Mr. Anis Khan Chief Executive Officer, 10th Floor, Clifton Diamond 11. Mr. Shahid Rasool Khan Chief Executive Officer, Media Pulse (Pvt) Ltd., BC-10, Block-4, Clifton, Chief Executive Manhattan Communications (Pvt) Ltd., 69-C 21st Commercial Street, Phase-II, Karachi. Crosscheck Communications (Pvt) Ltd., Manhattan Centre, 6A/45, D.C.H.S, Ext. DHA, Karachi. Tel: 021-35291236 B-23,Block-15, Opp Maymar Arcade, Dr. Mahmood Hussain Road, Tel: 021-35897361 Fax: 021-35291240 Gulshan-e-Iqbal Karachi. Karachi. Fax: 021-35897362 Email: [email protected] Tel: 021-34820237, 34820239, 34820240 Fax: 021-34820241 Tel: 021-34539972-3-4 Email: [email protected] PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN 6. Mrs. Seema Jaffer Email: [email protected] Fax: 021-34523748 ASSOCIATION ADVERTISING PAKISTAN Chief Executive Officer, Email: [email protected] 24. Mr. Waqar H. Haidri Bond Advertising (Pvt) Ltd., 12. Mr. Rizwan Shakoor Chairman, G-22/B-1, Park Lane, Clifton Block 5, Chief Executive Officer, 18. Mr. Bashir Ahmed khan Oktopus 360Media (Pvt) Ltd., Karachi. DNA Design’n Advertising Chairman, C-28-B, 24th Commercial Street, Tel: 021-35372270-2 1st Floor, Plot # 43-C Main Manhattan International (Pvt) Ltd., Phase-II Ext. DHA, Karachi. Fax: 021-35378815 Khayaban-e-Bukhari, Phase VI, Manhattan House, 50 Old Clifton Tel: 021-35313863-6 Email: [email protected] D.H.A, Karachi. Opp: Mohatta Palace Karachi. Fax: 021-35313867 Tel: 021-35241048 Tel: 021-35364980-4 Email:[email protected] Fax: 021-35378815 Fax: 021-35364977 Email: [email protected] Email: [email protected]

Annual Report 2019-20 Annual Report 2019-20 25. Syed Masood Hashmi 32. Mr. Tabish Waqar 39. Mr. M. Ali Akhtar Southern Zone (Associate Members) Chairman, Chief Executive Officer, The Changing Zone (SMC Pvt) Ltd., Orient Communications (Pvt) Ltd., Spider 360 Media (Pvt) Ltd., Office no. 706, 7th Floor, Portway Trade 1. Ch. M. Qaiser Orient House, 194-A, S.M.C.H.S., 1st Floor, C-28-B, 24th Commercial Centre, Plot No. 189, Block-A, SMCH Adetude (Pvt) Ltd., Karachi. Street, Phase-II Ext. DHA, Karachi. Society Karachi. A-205, 2nd floor tower A, Saima Tel: 021-111-66-66-22 Tel: 021-35313864 Cell No.: 0321-888535 Trade Tower, i. i chundrigar Road. Fax: 021-34328839 Fax: 021-35313868 Email: [email protected] Karachi. Email: [email protected] Email: [email protected] Cell No: 0336-8223310 40. Ms Sara Fatima Koraishy 26. Syed Masood Hashmi 33. Mr. Zameer Siddique Qureshi Chief Executive Officer, 2. Syed Bilal Gauher Chairman, Director, T Media, Director, Orient Edge (Pvt) Ltd., Starcrest (Pvt) Ltd., 3rd Floor, Plot No. 9C & 11C, Bilal Associates, Orient House, 194-A, S.M.C.H.S., 3rd Floor, E-23, 2nd Commercial Lane, Al Murtaza Commercial Lane No. 2 Building 117/C, 3rd Floor, Commercial Area Karachi. Zamzama Phase-V DHA, Phase VIII, DHA Karachi. “B” Market, Near Tooba Masjid, DHA Tel: 021-111-66-66-22 Karachi. Tel:021-35826121-3 Phase-1,Behind Summit Bank, Fax: 021-34328839 Tel: 021-35370581-3 Fax: 021-35826112 Karachi. Email: [email protected] Fax: 021-35370576 Email: sara.koraishy@ jwtgrey.com Tel: 021-35313695 Email: [email protected] Fax: 021-35313697 27. Syed Masood Hashmi 41. Mr. Numan N. Ahmed Email: [email protected] Chairman, 34. Mr. Raza Gorar Chief Executive Officer, Orient Next (Pvt) Ltd., Chief Executive Officer, The Brand Partnership (Pvt) Ltd., 3. Mr. M. Zarar Orient House, 194-A, S.M.C.H.S., String 360 Media 78-C, 13th Commercial Street, Creative Junction (Pvt) Ltd., Karachi. Plot 32 C, Lane 4, Phase 6 Phase II Ext., DHA, 64-G Block-2 Alfalah Road Tel: 021-111-66-66-22 Khayaban-e-Shahbaz DHA Karachi. near Alfalah Masjid PECHS Fax: 021-34328839 Karachi. Tel: 021-35380696-99 Karachi Email: [email protected] Tel: 021-35172400 Fax: 021-35381047 Tel: 021 34552377– 78 Email: [email protected] Email: [email protected] Mob: 0346-2124202 28. Syed Masood Hashmi Email: zarar@creative -junction.com Chairman, 35. Mr. Ali Mandviwalla 42. Mr. Zeeshan M. Khan Orient Public Relations (Pvt) Ltd., Managing Partner, Chief Executive Officer, 4. Mr. Tayyab Tahir Ali Orient House, 194-A, S.M.C.H.S., Synchronize Media (Pvt) Ltd., TNI Communications, Chief Executive Officer, 35 Karachi. 69- B, S.M.C.H.S. 2nd Floor, Anum Tower SB-37, Evernew Concepts (Pvt) Ltd., 36 Tel: 021-111-66-66-22 Karachi. Block- 13-C,Main University Road, C-20, Block-B, KDA Officers Housing Fax: 021-34328839 Tel: 021-35224741-3 Gulshan-e-Iqbal, Society Gulshan-e-Iqbal, Karachi. Email: [email protected] Fax: 021-35224744 Karachi. Tel: 021-34838511 Email: [email protected] Cell No.0321-82684370 Email: [email protected] 29. Mr. Farhan Faisal Email: [email protected] Paragon International (Pvt) Ltd., 36. Mr. Ahmed Hussain Kapadia 2nd Floor, Plot 5C, 22nd Commercial Chairman & Managing Director, 43. Mr. M. Faizan Khetani 5. Air Cdre (Retd) Asim Anwar Street Phase-II, Extension, DHA, Karachi. Synergy Advertising (Pvt) Ltd., Director, Chief Executive Officer, Cell No. 0321-2911533 69- B, S.M.C.H.S. Karachi. Uptick Ventures (Pvt) Ltd., Hawk Advertising & Communications Email: [email protected] Tel: 021-34556276-9 Suite No. 502, 5th Floor, Azayam Plaza, SAPS Complex, Malir Avenue, JIAP, 30. Mr. Jamal Mir Fax: 021-34536277 SMCHS Main Shahrah-e-Faisal, Karachi. Managing Director, Email: [email protected] Karachi. Tel: 021-34590708-09 Prestige Communications (Pvt) Ltd., Tel: 021-34557785 Fax: 021-34590707 22-C Khayaban-e-Badar Defence 37. Mr. Emaad Ishaq Khan Email: [email protected] Email: [email protected] Phase 6, Karachi. Synite Digital (Pvt) Ltd., Tel: 021-35171761-64 69-B, S.M.C.H.S. 44. Mr. Javed Wahedna 6. Mr. Usman Attique Butt PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN Fax: ------Karachi. Chief Executive Officer, Chief Executive Officer, Email: [email protected] Wahedna D’Arcy (Pvt) Ltd., Interlink Advertising (Pvt) Ltd., 38. Mr. Faheem Ahmed 22-C, 2nd Floor, Bukhari Mezzanine Floor, Sumrina Beach Luxury 31. Mr. Shahnoor Ahmed Chief Operating Officer, Commercial Lane-3, Khayaban-e-Bukhari, Apartments, Block-4, Clifton, Chairman, Syntax Communications (Pvt) Ltd., DHA, Phase-V, Karachi. Karachi. Spectrum Communications (Pvt) Ltd., 133, B, S.M.C.H.S, Shara-e-Faisal Karachi. 5-C, 21st Commercial Street, Tel: 021-34557220-1 7. Ch. M. Qaiser Phase II (Ext.), DHA., Fax: 021-34557219 M. Communications (Pvt) Ltd., Karachi. Email: A-205, 2nd floor tower A, Saima Tel: 021-35882350 [email protected] Trade Tower, i. i chundrigar Road. Fax: 021-25882197 Karachi. Email: [email protected] Cell No: 0336-8223310

Annual Report 2019-20 Annual Report 2019-20 8. Syed Ali Raza 15. Mr. Mubin Ahmed Malik 5. Mr. Rashid Khan 12. Mr. Kanwar Rashid Chief Executive Officer, Chief Executive Officer, Chief Executive Officer Chief Operating Officer, Media Ad Communications (Pvt) Ltd., Revolution Media (Pvt) Ltd., Fish Bowl (Pvt) Ltd., Perspective Media Suite-4, Plot 9E, 7th ZamZama, 305, 3rd Floor, Ibrahim Trade 181/1, Y-Block, Phase-3, 166 M Gulber-III, Commercial Lane, Phase-V, DHA, Tower, Sherha Site, Commercial Area DHA, Lahore. Lahore. Karachi. Karachi. Tel: 042-35694672 Cell No. 0321-8478334 Tel: 021-34321170 Fax: Email: [email protected] 9. Mr. Afzal Hussain Email: [email protected] General Manager, 16. Mr. Khalid Saleem 13. Mr. Mubin Ahmed Malik M&C Saatchi World Services Pakistan Director, 6. Mr. Salman Anwer Chief Executive Officer, ,.Plot No. 7/2-B Muhammad Ali Society، RG Blue Communication (Pvt) Ltd., General Manager Media, Revolution Media (Pvt) Ltd Muhammad Ali CHS (Machs), Karachi D-113/2, Miran Muhammad Shah G.S. Associates, 66-H, Gulberg 3 Lahore. Tel: 021-34168092 Road, KDA Scheme-1, House No. 19, Street 5, Eden Palace Villas Tel: 042-35833365-66 Karachi. Lahore. Fax: 042-36683693 10. Mr. Nadeem Akbar Tel: 021-32361296 -7 Tel: 042-35967185-6 Email: [email protected] Chief Exeutive Officer, Fax: 021-32361297 Email: [email protected] Midas Communications Pakistan (Pvt) Ltd., Email: [email protected] 14. Mr. M. Irfan Rafique Mezzanine Floor, Sumrina Beach Luxury 7. Mr. Seerat Hazir Chief Executive Officer, Apartments, Block-4, Clifton, 17. Ch. M. Qaiser Chief Executive Officer, Sound & Vision (Pvt) Ltd., Karachi. Regional Director, Hazirnet, 62-A, Abubakar Block New Garden Skycopter Films (Pvt) Ltd., House # 204-A, Street # 3 Phase-5, DHA, Town Lahore. 11. Mr. Inam Akbar Suite-4, Plot 9E, 7th Zamzama, Lahore. Tel: 042-35865200 Chief Executive, Commercial Lane, Phase-V, DHA, Karachi. Tel: 042-37182858 Email: [email protected] Midas (Pvt) Ltd., Fax: 042-37182858 Flat No. 301, Block 14-C, Lane No. 03, Northern Zone (Corporate Members) Email: [email protected] 15. Mr. Gohar Abid Rahat Commercial Area DHA, Phase-6, Chief Executive, Karachi. 1. Mr. Umer Waheed 8. Mr. Sohail Aziz Spacecraft (Pvt) Ltd., Tel: 021-35847611-4 Chief Executive, Chief Executive Officer, 80-A, Abu Bakar Block New GardenTown Email: [email protected] Advertising & Information Management Message Communications, Lahore. (Pvt) Ltd., 8-C, Block-C, Ghalib Road, Tel: 042-35440512, 35440513 12. Mr. Nadeem Hijazi Office No. SF-01, Second Floor, Empress Gulberg II, Lahore. Fax: --- 37 Midas International (Pvt) Ltd., Tower, 46 Empress Road, Lahore. Tel: 042-111-881-881 Email: [email protected] 38 House # 3, Street-2, Block-#, Soan Tel: 0316-0699926 Fax: 042-35752117 Garden, Fax: ----- Email: [email protected] 16. Mr. Kanwar Rashid Islamabad. Email: [email protected] Chief Operating Officer, Tel: 051-2738467-9 9. Mr. Inam Akbar Time & Space Media (Pvt) Ltd., Fax: 051-5738470 2. Mr. Burhan Asif Chief Executive, 164-P Gulberg-III, Chief Executive Officer, Midas (Pvt) Ltd., Lahore. 13. Mr. Sohail Aziz Creative Fusion Advertising (Pvt) Ltd., 159-B New Muslim Town Cell No. 0321-8478332 Chief Executive Officer, Office No. 4A, 2nd Floor, Queens Center, Lahore. Email: [email protected] Nasa International, Queens Road, Lahore. Tel: 042-111-643-271 Suite # B-6, 64/21, Tel: 042-36299490 Email: [email protected] 17. Mr. Umar Younas Miran Muhammad Shah Road, Chief Executive Officer, Muhammad Ali Society, 3. Brig. (Retd) M. Zubair Rehan 10. Mr. Mian Mobeen Shafat Trend & Trick Communications (Pvt) Ltd., Karachi. Chairman, Chief Executive Officer, Office # 30, 2nd Floor, Center Point Tel: 021-34303101 Creative Junction (Pvt) Ltd., Oak Media (Pvt) Ltd., Central Plaza near Kalma Chowk, Email: [email protected] 603, 6th, Eden Heights, Suit No. 302, 6th Floor, Eden Hights, Lahore. Jail Road, Lahore. 4-Jail Road, Lahore. Tel: 0333-0423339 PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN 14. Mr. Ahmar Khan Tel: 042-35871436-7 Tel: 042-35871436-7 Email: [email protected] Chief Executive Officer, Fax: 042-35871438 Fax: 042-35871438 O Experience Email: [email protected] Email: [email protected] 18. Mr. Bashir Ahmed C-28-B, 24th Commercial Street, Chief Executive, 3rd Floor, Phase-II, Ext. DHA 4. Mr. Tayyab Tahir Ali 11. Mr. Fahad Riaz Ansari X2O (Pvt) Ltd., Karachi. Chief Executive Officer, Director Strategy & Planning, 514 Air Line Housing Society, Tel: 021-35313863-6 Evernew Concepts (Pvt) Ltd., Paramount Advertising SMC-(Pvt) Ltd., Khyban-e-Jinnah Road, Fax: 021-35313867 546-B, Kanal View Cooperative Housing House # 184 Block-D, State Life Housing Lahore. Email: [email protected] Society Multan Road, Lahore. Society Lahore. Mob: 0316-4799927 Tel: 042-35964701-5 Tel: 042-37189691 0321-4774420 Fax: 042-37189692 Email: [email protected] Email: [email protected]

Annual Report 2019-20 Annual Report 2019-20 19. Mr. Rizwan Ashraf 7. Mr. Sarfraz Ahmed 15. Mr. Nadeem Akbar 24. Mr. Najeeb Ajmal Chief Executive Officer, Chief Executive Officer, Chief Executive Officer, The Brand Partnership (Pvt) Ltd., Velocity Marketing & Communications (Pvt) Ltd., Eiman Ad Communications Midas Communications Pakistan (Pvt) Ltd., Al Hafeez Heights, 404, 69/4 F.C.C. Green Villa Syed Maratab Ali Flat No. 3, 2nd Floor, Sunflower 53 E-1, Gulberg-3 4th Floor, Gulber-III, Road, Gulberg, Lahore. Lahore. Lahore, Lahore. Tel: 042-35762208-9 Tel: 042-35758856, 35758857 Tel: 042-35775421 Tel: 042-35717422-3 Cell No. 0300-8412535 Fax: 042-35789596 Mob: 0310-2727459 Email: [email protected] Email: [email protected] 16. Mr. Agha M. Nabeel khan Email: [email protected] Oktopus 360 Media (Pvt) Ltd., Northern Zone (Associate Members) 8. Mr. Usman Attique Butt 4th Floor, Pearl One Plaza, 25. Mr. Zeeshan M. Khan Chief Executive Officer, M.M. Alam Road, Gulberg –III, Lahore. Chief Executive Officer, 1. Mr. Bilal Malik Interlink Advertising (Pvt.) Ltd. Tel: 042-35755378-9 TNI Communications, Adcom (Pvt) Ltd., 33/2, Block B1, Gulberg 3, Lahore. Mob: 0300-9487630 29-E, Rehman Housing Society 115, Tipu Block, New Garden Town, 043-35762195-96 Email: [email protected] Near Bhalla Chowk Johar Town Lahore Email: [email protected] Lahore. Tel: 042-35886714-6 17. Syed Masood Hashmi Tel: 042-35185853 Fax: 042-35886713 9. Mr. Imran Masood Chairman, Email: [email protected] Email: [email protected] General Manager Orient Communications (Pvt) Ltd., International Advertising (Pvt) Ltd., 2nd Floor, 84, B-1, Ghalib Road 26. Mr. Khawaja Nadeem Azhar 2. Mr. Ihsan Aslam Al Hafeez Business Center 89B 3 Gulberg Gulberg-3, Lahore. Managing Director, Adetude (Pvt) Ltd., 3 Office no 212 213 2nd Floor, Lahore. Tel: 042-35762935-38 Unity Advertising & Marketing 26-E, Gulberg-III, Near Central Point, Tel: 04235758094-5-6-7 46-C, Shahid Colony Wahdat Road, Lahore. Email: [email protected] 18. Syed Masood Hashmi Lahore. Tel: 0321-5288077 Chairman, Tel: 042-37426722-23 10. Mr. Shehzad Ahmed Orient Edge (Pvt) Ltd., Mob: 0321-4771305 3. Mr. Umair Saeed General Manager 2nd Floor, 84, B-1, Ghalib Road Email: [email protected] Chief Operating Officer, Lowe & Rauf (Pvt) Ltd., Gulberg-3, Lahore. [email protected] Blitz Advertising (Pvt) Ltd., 139/A, Upper Mall Tel: 042-35762935-38 Office # 14, 1st Floor, Park Lane, Scheme, Lahore. 27. Mr. Nadeem Akbar Tower (Mall of Lahore) 172 Tufail Road, Tel: 042-35793171-4 19. Mr. M. Farrukh Nawaz Chief Executive Officer, Lahore Cantt, Email: [email protected] Director, Vantage Media (Pvt) Ltd., 39 Tel: 042-35752394-4 Provision, 53, E-1, Gulberg-3, Lahore 40 Fax: 042-35788779 11. Mr. Ihsan Aslam 713, 7th Floor, Siddiq Trade Center Email: [email protected] M. Communications (Pvt) Ltd., 72-Main Boulevard Gulberg-III, Lahore. Federal Area Zone (Corporate Members) 26-E,Gulberg-III, Near Central Point 4. Mr. Rehan Ali Merchant Lahore. 20. Mr. Athar Saleem 1. Syed Ali Raza Chief Executive Officer, Tel: 0321-5288077 Director, Executive Director, Brainchild Comm. Pakistan (Pvt) Ltd., Roshni Communication., Adetude (Pvt) Ltd., Aptma House 97 Aziz Venue, 12. Mr. Ali Habib Suit # 404, 3rd Floor, Liberty Tower, 2nd Floor, Ali Plaza, Block 27 East, Gulberg-5, Canal Road, Lahore. Director, Gulberg III, Lahore. Fazal e Haq Road, Islamabad. Tel: 0316-2249743 Manhill Advertising & Marketing (Pvt) Ltd., Tel: 042-35751433-34 Tel: 051-2805034, 2805095 Office No. 106, 1st Floor, Email: [email protected] 5. Mr. Rashid Waheed Siddique Trade Centre Lahore. 21. Mr. Ihsan Aslam Resident Director, Tel: 042-111-111-160 Skycopter Films (Pvt) Ltd., 2. Mr. Saqib Butt Channel 7 Communications (Pvt) Ltd. Mob: 0321-5042222 26-E, Gulberg-III, Near Central Point Chief Executive Officer, House 1-B, White House Lane 2, Lahore. Admax (Pvt) Ltd., 1st Floor, 2B, Al-Salaam Plaza, Sunderdas Road, Lahore. 13. Mr. Nadeem Butt, Street 69, Sangum Market, Tel: 042-36361177 Bureau Head, 22. Mr. Amir Ali Butt PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN I-8/3, Islamabad. ASSOCIATION ADVERTISING PAKISTAN Fax: 042-36361777 MCM Advertising Starcest (Pvt) Ltd., Mob: 051- 4900363-5 Email: [email protected] House # 132, Block-A, Architect 957-D-1, Annexi Gulberg-III, 54660 Near Fax: 051- 8431009 Engineering Housing Society, Lahore. TCS Office, Gulberg, Lahore. Email: [email protected] 6. Mr. M. Irfan Qureshi Cell No. 0300-9466897 hief Executive Officer, Email: [email protected] 23. Mr. Ahmad Hussain Kapadia 3. Mr. Shabbir Malik Companion Advertizing & Marketing, Chairman & Managing Director, Chief Executive Officer, 3rd Floor, Mughal Plaza, 14. Mr. Ihsan Aslam Synergy Advertising (Pvt) Ltd., Adage Communications (Pvt) Ltd., 25-Wahdat Road, Lahore. Media Ad Communications (Pvt) Ltd., 5thFloor, MM Tower, 1st Floor, Plaza 1J, Block-5, Tel: 042-37424100 26-E, Gulberg-III, Near Central Point, Lahore. 28-A, Block –K Gulberg II, Sangam Market, Sector I-8/3, Islamabad. Fax: 042-37424300 Lahore. Tel: 051-4900110 Mob: 0300-8447836 Tel: 042-35817455-46 Fax: 051-4900116 Email: [email protected] Email: [email protected] Email: [email protected]

Annual Report 2019-20 Annual Report 2019-20 4. Mr. Jawad Humayun 11. Mr. Nadeem Akbar 5. Brig Tariq Mehmood 12. Mr. Javed Malik Group Chairman, Chief Executive Officer, Creative Junction (Pvt) Ltd., Regional Director, Channel 7 Communications (Pvt) Ltd., Midas Communications Pakistan (Pvt) Ltd., Suite 10, 2nd Floor, Al-Babar Centre, Manhill Advertising & Marketing (Pvt) Ltd., 3rd Floor, Office Tower, Behind 3rd Floor, Rajan, Plaza, F-10 Markaz, F-8 Markaz, Islamabad. 1st Floor, Roshan Centre, 78 West Kulsum International Hospital, Islamabad. Tel: 051-2287398-9 Jinnah Avenue Blue Area, Fazl e Haq Road, Blue Area, Tel: 051-2273580-4 Mob: 0333-5529362 Islamabad. Islamabad, Fax: 051-2273585 Email: [email protected] Tel: 051-111-111-160 Tel: 051-2342134 Email: [email protected] Email: [email protected] Fax: 051-2342135 6. Mr. Yahya Khan Sadozai Email: [email protected] 12. Mr. Nadeem Hijazi Chief Executive Officer, 13. Mr. Shaikh M. Shafiq Adeel Midas International (Pvt) Ltd., Enhancerz Communications (Pvt) Ltd., Resident Manager 5. Mr. Asad Inam House #3, St #02, Block-E, Soan Garden, 5-A, Mezzanine Floor, Sama Plaza, Maxim Advertising (Pvt) Ltd., Chief Executive, Islamabad. 68W, Blue Area, Islamabad. Office No. 3, Ground Floor, Communication Spot (Pvt) Ltd., Tel: 051-5738467-9 Tel: 051-2803161-62 Block E-9, PHA Flats, G-11/3, Islamabad. West Hall, Block-9, Melody Market, Fax: 051-5738470 Fax: 051-2803163 Tel: 051-2364778-79 Sector G6, Markaz Islamabad. Email: [email protected] Email: [email protected] Fax: 051-2364780 Tel: 051-2603430-2 Mob: 0312-2225202 Email: [email protected] 13. Mr. Nadeem Akbar 7. Mr. Tayyab Tahir Ali Email: [email protected] Chief Executive Officer, Chief Executive Officer, 6. Mr. Sultan Mehmood Vantage Media (Pvt) Ltd., Evernew Concepts (Pvt) Ltd., 14. Mr. Tanvir Hussain Chief Executive, 3rd Floor, Rajan, Plaza, F-10 Markaz, Shamim Akbar Tower, Lilly Market, Resident Director, Difference (Pvt) Ltd., Islamabad. Block-G, Shalimar Road, Soan Garden, Message Communications 3rd Floor, 1-E, All Plaza, Jinnah Avenue, Tel: 051-2273580-4 Islamabad. Apt # 1-A, Block #1-K Street # 14, New Fax: 051-2273585 Islamabad. Tel: 051-5738551-7 Tariq Market, F-10/2, Islamabad. Email: [email protected] Tel: 051-8319682 Tel: 051-2105488 Email: [email protected] 8. Mr. Hamza Chishtie Fax: 051-2105537 Federal Area Zone International Advertising (Pvt) Ltd., Email: [email protected] (Associate Members) (Islamabad) 7. Mr. Usman Atique Butt Lower Basement Gulberg Place, [email protected] Chief Executive Officer, Building No. E-11/3, Markaz, 1. Mr. M. Akbar Interlink Advertising (Pvt) Ltd., Chief Executive Officer, Islamabad. 15. Mr. Inam Akbar Interlink Advertising (Pvt) Ltd., Advantage The Creative Edge Chief Executive, 41 Office No. 5, 2nd Floor, Rajan Plaza, Flat 7, Block-17, PHA Apartment G-8/4 9. Mr. Talha Ehtesham Midas (Pvt) Ltd., 42 F-10, Markaz, Islamabad. Islamabad Country Finance Manager, House 42, Street 87, Embassy Road, Tel: 051-2273580-4 Tel: 051-8312566 J. Walter Thompson Pakistan Sector G-6/3, Islamabad. Fax: 051-2273585 Email: [email protected] 9th Floor, EOBI House, Tel: 051-2831290-5 Email: [email protected] Plot No. 32, 33 & 34, Sector G-10/4 Email: [email protected] 2. Mr. Hussain Tariq Raja Mauve Area, Islamabad. 8. Mr. Afzal Hussain Chief Executive, Tel: 051-2351631-2 16. Mr. Mansoor Aslam General Manager, Advertisement & Documentaries Email: [email protected] Regional Director, M&C Saatchi World Services Pakistan Syndicates Oktopus 360 Media (Pvt) Ltd., Mir Square, Civic Centre, 2nd Floor, Office-2, Mezzanine Floor, 10. Mr. Munir Shaikh Unit Number 29 USAID Plaza, G-6 Markaz, Islamabad. 25-Huma Plaza, Blue Area, Chief Executive Officer, Fazal-e-Haq Road, Blue Area, Tel: 051-2310571-72 Islamabad. Kenad (Pvt) Ltd., Islamabad. Email: [email protected] Tel: 051- 2604851 House No. 5, Faizabad Road, Tel: 051-2270035 Near Bilal Mosque, Sector, I-8/4, Mob: 0300-8548593 9. Mr. Sohail Kisat 3. Mr. Umer Waheed Islamabad. Email: [email protected] Group Chairman, Chief Executive Officer, Tel: 051-4866468-9 M. Communications (Pvt) Ltd., Advertising & Information Management Email: [email protected] 17. Syed Masood Hashmi 2nd Floor, Ali Plaza, Block 27 East, (Pvt) Ltd., Chairman, PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN Fazal e Haq Road, Islamabad. Plot No. 23 Sanitary Ware Market, 11. Mr. Khadim Hussain Orient Communications (Pvt) Ltd., ASSOCIATION ADVERTISING PAKISTAN Tel: 051-2274910-13 I-11/3, Islamabad. Chief Operating Officer, 5TH Floor, Green Trust Tower, Fax: 051-2274914 Tel: 0316-0699926 Manhattan Communications (Pvt) Ltd., Blue Area, Islamabad. Email: [email protected] Email: [email protected] Office # 201 2nd Floor, Mustaq Mansion Tel: 051-111-66-66-22 4. Mr. Umair Saeed Fazl-e-Haq Road, Blue Area Islamabad 10. Mrs. Fatima Kisat Chief Operating Officer Tel: 051-2805296-9 18. Syed Masood Hashmi Chief Executive Officer, Blitz Advertising (Pvt) Ltd., Mob: 0331-5014561 Chairman, Media Ad Communcations (Pvt) Ltd., House No. 5, Street 58, F 7/4, Orient Edge (Pvt) Ltd., House 22-A, Main Nazim Uddin Road, Islamabad. 5TH Floor, Green Trust Tower, F-7/1, Islamabad. Tel: 051-8438460-2 Blue Area, Islamabad. Fax: 051-8438466 Tel: 051-111-66-66-22 Email: [email protected]

Annual Report 2019-20 Annual Report 2019-20 19. Mr. Noman Anwar Qayyoum Stadium Peshawar Cantt. Director, Tel: 091-5284804 Skycopter Films (Pvt) Ltd., Email: [email protected] House 22-A, Main Nazimuuddin Road, [email protected] Setor F-7/1, Islamabad. Federal Area Zone 20. Mr. Ahmad Hussain Kapadia (Associate Members - Peshawar) Chairman & Managing Director,, Synergy Advertising (Pvt) Ltd., 1. Mr. Asad Inam Plaza F-6, 2nd& 3rd Floor, Chief Executive, F-10 Markaz, Islamabad. Communication Spot (Pvt) Ltd., Tel: 051-221591-4 Nasar Ul Mulk Bangash House Bara Email: [email protected] Gate Saddar Peshawar. Tel: 0344-4454258 21. Mr. Shaheid Mahmud Email: [email protected] The Brand Partnership (Pvt) Ltd., Apartment No. 4, Block 16, 2. Mr. Usman Attique Butt First Floor PHA Apartments, Chief Executive Officer, Sector 7G/1, Islamabad. Mezzanine 22-B, Hajvery Plaza, Jinnah Tel: 051-2344381-82 Avenue, Blur Area Islamabad. Mob: 0321-5163645 Email: [email protected] 3. Mr. Haroon Inayat Resident Manager, 22. Mr. Zeeshan M. Khan Maxim Advertising Co. (Pvt) Ltd., Chief Executive Officer, Office No. FF-191 & 193, 1st Floor, TNI Communications, Deans Trade Center, Peshawar Cantt. 1st Floor, Al Salam Plaza, Tel: 091-5603047 Sangam Market, Street 69, Sector Fax: 091-5603047 I-8/3, Islamabad. Mobile: 0300-9591614, 0336-9247511 Tel: 051-2879670-7Fax: 051-2201840 Email: [email protected] 4. Mrs. Asma Asif Chief Executive Officer, 43 23. Mr. Shahzad Ali Midas International (Pvt) Ltd., Chief Executive Officer, House #3, St #02, Block-E, Soan Garden, Vibrant Communication (Pvt) Ltd., Islamabad. 64-E, 2nd Floor, Masco Plaza Main Jinnah Tel: 051-5738467-9 Avenue, Blue Area, Islamabad. Fax: 051-5738470 Tel: 051-2803151-50 Email: [email protected] Email: [email protected] 5. Mr. Nadeem Akbar 24. Mr. Bashir Ahmed Chief Exectuive Offier, Chief Executive Officer, Midas Communications Pakistan (Pvt) Ltd., X2O (Pvt) Ltd., 14/E, 3rd Floor, Manzoor Plaza Street Address: House 70, Street 10, Fazal-e-Haq Road, Blue Area, Islamabad. Phase-VI, Bahria Town, Islamabad. Mob: 0321-4774420 6. Syed Masood Hashmi Chairman, 25. Mr. Arshad Hussain Shirazi Orient Communications (Pvt) Ltd., Chief Executive Officer, 1st Floor, State Life Building, PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN Xposure Advertising (Pvt) Ltd., 34, The Mall, Peshawar Cantt. Office # 4, Block # 6, Saidpur Market, Tel: 091-5284471 G-7/1, Zero Point, Islamabad. 7. Mr. Umair Khan Sadozai Federal Area Zone Chief Executive Officer, (Corporate Members - Peshawar) Partnership 3, H 29/1-F, Khushal Khan Khattak Road, 1. Mr. Ghani Rehman Old Bara Road, University Town Peshawar. Chief Executive Officer, Mob: 0333-6555665 Advertising & Business Consultants (Pvt) Ltd., Email: [email protected] Flate # 204, 2nd Floor, Badshah Tower Bara Road Khyber Super Market Near

Annual Report 2019-20 4TH AGM MINUTES Chairman Zone “B” MINUTES OF THE FOURTH ANNUAL 5. Brig. (Retd) M. Zubair Rehan Chief Executive Officer GENERAL MEETING (AGM 2019) HELD ON Creative Junction (Pvt) Ltd

SEPTEMBER 28, 2019 AT 3:30 P.M. AT Chairman Zone “C” 6. Mr. Nadeem Akbar DEFENCE AUTHORITY, SUNSET CLUB, Chief Executive Officer Midas Communications Pakistan (Pvt) Ltd., KHAYABAN-E-JAMI, PHASE-II EXT. DHA, 7. Syed Ali Raza KARACHI. Managing Director, Adetude (Pvt) Ltd Present: As Per List Attached 8. Mr. Ahmed Hussain Kapadia Requisite quorum being present Mr. Ali Mandviwalla, Chairman, PAA called the meeting to order Chairman & Managing Director, and welcome the members to the Annual General Meeting. Synergy Group

Meeting started with recitation from Holy Quran by Mr. Tariq Rasheed, Secretary General, PAA. 9. Mr. Wasiq Ali Khan Chief Executive Officer Following agenda was transacted:- Manhill Advertising & Marketing (Pvt) Ltd

Item No. 1 To approve the Minutes of the last AGM held on September 29, 2018:- 10. Mr. Bilal Tanveer Executive Director, The Secretary General informed the members that the Minutes of last AGM had Maxim Advertising Co. (Pvt) Ltd already been circulated and read the minutes. 11. Mr. Sohail Aziz Mr. Ali Mandviwalla proposed and Mr. Mubin Ahmed Malik seconded for the Chief Executive Officer confirmation of minutes. Message Communications

The minutes were confirmed. 12. Mr. Tabish Waqar 47 Chief Executive Officer, 48 Item No. 2 To announce names of the members of the Executive Committee and Office Spider 360 Media (Pvt) Ltd., Bearers for the year 2019-2020. 13. Mr. Kanwar M. Rashid The Election Results of Executive Committee and office bearers for the year Chief Operating Officer, 2019-2020 were announced.” Time & Space Media (Pvt) Ltd.,

1. Chairman 14. Mrs. Fatima Kisat Mr. Waqar H. Haidri Chief Executive Officer, Group Chairman Mediad Communications (Pvt) Ltd Oktopus Group The Members present expressed appreciation for the Office Bearers and members 2. Senior Vice Chairman Executive Committee. Mr. Jawad Humyun Group Chairman Mr. Ali Mandviwalla thanked all the Office Bearers and members of Central Executive Channel 7 Communications (Pvt) Ltd Committee of 2018-2019 for their team work and running the affairs of the Association with enthusiasm and dedication. He also thanked PAA members for their

PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN 3. Vice Chairperson full support and Co-operation along with the Secretariat personnel for their Mrs. Seema Jaffer dedication. Chief Executive Officer, Bond Advertising (Pvt) Ltd Item No. 3 To consider and approve the Balance Sheet and Income and Expenditure Accounts of the Association and the report of the Auditors thereon. Members Central Executive Committee and Zonal Chairmen The Secretary General presented the audited Balance Sheet together with Chairman Zone “A” Chairman’s and Auditor’s Reports therein for the financial year 2018-2019 for 4. Mr. M. Hassan Ansari approval. Mr. Mahmood Parekh proposed together for Chairman’s and Auditor’s Executive Director report to be adopted and was seconded by Mr. M. Zeeshan Khan. Argus Advertising (Pvt) Ltd

Annual Report 2019-20 Annual Report 2019-20 RESLOVED that the Audited Accounts of the Association for the year ended 30-06-2019 together with Chairman’s and Auditor’s reports are hereby received approved and adopted.

Item No. 4 To approve all the decisions of Central Executive Committee.

As there was no observations or objections on 6 Minutes of last CEC meetings which were already circulated to all members of PAA, the house approved all the decisions PAA unanimously of the CEC. Item No. 5 To appoint Auditor and fix their remuneration. ACTIVITIES M/s Salahuddin & Co., Chartered Accountants are retired and being eligible have offered themselves for re-appointment.

Since no such offer has been received from other than M/s Salahuddin & Co. has been re-appointed as auditors for the financial year 2019-2020 at Annual remuneration of Rs. 50,000/=.

The handing over / taking over ceremony of Chairs was executed. Mr. Waqar H. Haidri, Chairman, PAA thanked Mr. Ali Mandviwalla for his contribution to the Association as Chairman for providing the necessary stability by taking a lot of initiatives for PAA.

The Chairman then requested all PAA members to continue to send their valuable suggestions and guidance to improve the workings and initiatives of the Association for the betterment of the industry.

Any Other Matter with the permission of Chair:-

• ANNUAL REPORT: The General Body appreciated the efforts of Mr. Ali Mandviwalla for keeping the secretariat affairs in good standing and keeping transparency at its core. The initiative of 49 printing the Annual Report in a very limited time as a way to keeping all members of PAA apprised of developments and the work done so far by the members of the Central Executive Committees and other members of PAA was greatly appreciated by all its members.

• NEW MEMBERSHIP: Mr. Waqar H. Haidri informed the general body the present position of PAA members and requested members to invite other ad agencies to become PAA members who were not a part of PAA yet.

The meeting was adjourned thereafter with a vote of thanks to the Chair.

TARIQ RASHEED PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN Secretary General

Annual Report 2019-20 ANNUAL REPORT 2019-20 30-11-2019 • Delegation’s registration desk was established which was headed by Mr. Hammad Tariq, as 13-09-2019 Registration Coordinator of AdAsia 2019 event, arranged in Zaver Hall in Pearl Continental Hotel Lahore. This desk/counter remained operational 24 hours to facilitate local & foreign delegations of AdAsia 2019. The students of Punjab University also provided their valuable • Opening ceremony of AdAsia was held at Pearl Continental Hotel, Karachi. Mr. Saeed Ghani, services as Ambassador of AdAsia 2019. The team members of PAA were much busy Minister for Information & Archives, Government of Sindh, was the Chief Guest of the throughout the stay at Lahore and also performed their duties regularly at Registration Desks ceremony. EBM, MCB, NBP, members advertising agencies, media folk personalities & with delegates. The PAA staff members handled and prepared all the Registration Cards Government officials attended the networking dinner. Mr. Waqar H. Haidri inaugurated the smoothly. registration portal of AdAsia 2019. After that online registration was started.

22-09-2019 02-12-2019 • Opening night function of AdAsia 2019 was held at Hazuri Bagh Lahore. The delegates of • Pakistan Advertising Association’s delegation headed by Mr. Ali Mandviwalla, Chairman, Mr. AdAsia 2019 enjoyed the live performance of Pepsi Battle of the Bands along with the dinner, Numan N. Ahmed, Vice Chairman, Mr. Waqar H. Haidri, Immediate Past Senior Vice Chairman arranged by Pepsi Co Pakistan. & Secretary Finance, Mr. Mahmood Parekh, Member, Central Executive Committee, met Mr. Saeed Ghani, Minister for Information & Archives, Government of Sindh on 22-09-2019. The matter of outstanding dues of the Advertising Agencies was discussed. 03-12-2019 to 05-12-2019

15-11-2019 • The three-day 31st AdAsia 2019 started at Alhamra Arts Council on Tuesday 3rd December 2019. The speakers of the inaugural session deliberated upon the opportunities and challenges of technology and communication in the new world. They said that the AdAsia MANAGING & TAXATION IN ADVERTISING 2019 has turned into a platform for global leaders to share their business practices and strengths. • A workshop was organized by the Chairman of PAA Finance Committee Mr. Ali Mandviwalla for CFO’s. finance persons & taxation professionals from member advertising agencies to • Special feature of the event was a detailed live interview of a British businessman and founder discuss the following points:- of the world's largest advertising and PR group, WPP plc, Sir Martin Sorrell by the renowned anchor person of CNN International Richard Quest. Also, Pakistani showbiz star Mr. Fawad • Reduce WTH deduction on services (8% to 3%). Khan interacted with Ms. Atiqa Odho. • Tax applicability to digital/international media payments/remittance. 51 • Sales Tax process & input adjustment process. • Delegates from Pakistan and all over the world participated in the event. Those who spoke on 52 • Invoicing mechanism to clients. the occasion included Chairman Pakistan Advertising Association Mr. Waqar H. Haidri, Honorary Chairman of the Organizing Committee of AdAsia 2019 Mr. Javed Jabbar, • Trainers of the said workshop were Mr. Viqar Azeem Kidwai, Chief Financial Officer, Adcom Chairman Organizing Committee AdAsia Lahore 2019 Mr. Sarmad Ali, Chairman Asian (Pvt) Ltd., Mr. Kapil Dev, General Manager, Adcom (Pvt) Ltd., & Mr. M. Ali Zafar, Chief Financial Federation of Advertising Associations (AFAA) Raymond So, Senior Vice Chairman PAA Officer, Prestige Communications (Pvt) Ltd. Total 28 participants attended that workshop. Mr. Jawed Humayun, Creative Director BBDO ME & Pakistan Mr. Ali Rez, CNN anchor Mr. Richard Quest, and Executive Creative Director Dentsu Inc. Mr. Yasuharu Sasaki. 22-11-2019 • AdAsiais the largest and most prestigious advertising congress in Asia, which is being organized annually, since 1958, by AFAA. The AdAsia 2019 was graced by the most • AdAsia 2019 Organization headed by Mr. Sarmad Ali, Chairman AdAsia 2019, Mr. Waqar H. distinguished personalities from the global business community and speakers like Randi Haidri, Chairman PAA & Mr. Shahzad Nawaz, Creative Director AdAsia 2019 met the President Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange of Pakistan Dr. Arif Alvi becoming the first official delegate of AdAsia 2019. The President Kourentis, Tom Goodwin and many more. signed the registration forms at the Aiwan-e-Saddar Islamabad. • The theme for the congress for this year was "Celebrations: Celebration of Advertising and 25-11-2019 Creativity in Asia", and the communication has been designed keeping the theme and design elements from Pakistan in mind. The conference continued up to December 5th 2019, and PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN • Mr. Tariq Rasheed Secretary General of Pakistan Advertising Association left for Lahore with concluded by the President Dr. Arif Alvi.. ASSOCIATION ADVERTISING PAKISTAN his team for preparation of the AdAsia 2019 event. The team members of PAA became engaged with the foreign delegates, Embassies and Consulate General for obtaining the • Mr. Sheikh Rasheed Ahmad, Federal Minister for Railways was the Chief Guest in Farewell Visas for the delegations. Team members of PAA proved to be trust worthy and performed Dinner (Macao Night) organized by Macao Association of Advertiser, Macao Association of their duties with dedication till the completion of AdAsia 2019 event. They worked in a Advertiser, being the host of AdAsia 2021 in Maccao. cheerful manner and handled all the financial aspects of the AdAsia 2019 event smoothly, especially the bank related activities. 18-01-2020

• A major renovation work was started in PAA Secretariat/Office, so all staff members had to move to the PAA Conference Room till 20th March 2020.

Annual Report 2019-20 Annual Report 2019-20 31-01-2020 15-05-2020

• The Awards distribution ceremony of AdAsia 2019 was supported by its Ambassadors • A delegation headed by Mr. Waqar H. Haidri Chairman, Pakistan Advertising Association in their respective Universities (Punjab University & The Millennium Universal College). Mr. M. Zeeshan Khan, Immediate Past Chairman, Zone “A” and Mr. Numan N. Ahmed, Mr. Waqar H. Haidri was the Chief Guest of the ceremony. Immediate Past Vice Chairman, PAA visited Jang Group on 15th May, 2020 and met Mr. Sarmad Ali at Jang Office Karachi regarding suspension of Advertising Agencies. 26-02-2020 The Matter was discussed and the business of Member Agencies was restored.

• Mr. Waqar H. Haidri Chairman & Mr. Tariq Rasheed Secretary General of Pakistan Advertising 16-05-2020 Association participated in 24th Annual Awards Ceremony of All Pakistan Newspapers Society at Islamabad. Dr. Arif Alvi was the Chief Guest of the Ceremony. • Pakistan Advertising Association’s delegation headed by Mr. Jawad Humyun, Sr. Vice Chairman, & Mr. Nadeem Akbar, Chairman Government Affairs, met Syed Shibli Faraz, Federal 24-03-2020 Minister for Information and Broadcasting, Government of Pakistan on 16-05-2020 and shared their view point on notification No.1(81)/2018- (Advt.) (EM) dated April 3, 2020 and • Lockdown was imposed all over the Pakistan by the Government of Islamic Republic of itsrepercussions. Pakistan. In this scenario, PAA team members were advised for agile working (Work from Home) for secure & protected working environment. 01-06-2020

03-04-2020 • PAA Secretariat was re-opened on 01st June 2020 following the SOPs as advised by the Government of Pakistan. • An appeal to Honorable Prime Minister of Pakistan was published in various newspapers of Pakistan. Appeal was made by PAA against notification of 3rd April, 2020 issued by the 26-06-2020 Ministry of Information & Broadcasting. • Mr. Waqar H. Haidri requested the DGPR to extend the date of submission of documents for 04-04-2020 further one month for “Expression of Interest” published in different newspapers for Hiring of Print, Electronic, Digital Media Advertising Agencies and Production houses FY 2020-2021 • Appeal was made by Chairman PAA to Prime Minister, Secretary to Ministry of Information & and FY 2021-2022 due to COVID-19 pandemic and uncertainty situation in the country. The Broadcasting to de-notify the said notification. prevailing hardship and in context to above unfortunate circumstances, PAA member advertising agencies are facing great difficulties due to lockdown and shutdown of their offices and they are not in a position to submit required documents by the given date. 53 09-04-2020 54

• Mian Anjum Nisar, President, Federation of Pakistan Chambers of Commerce & Industries also 09-07-2020 requested Dr. Firdous Ashiq Awan Special Assistant to the Prime Minister for Information and Broadcasting to withdraw the notification. • Mr. Tariq Rasheed, Secretary General, Pakistan Advertising Association passed away on Thursday 09th July, 2020. The whole advertising industry acknowledges the services of 10-04-2020 Mr. Tariq Rasheed for his outstanding services towards the PAA for 25 Years.

• Comments on Draft Advertisement policy for Print, Electronic, Social and New Media policy 04-08-2020 were sent to Special Assistant to Prime Minister for Information & Broadcasting which were duly signed by Mr. Hameed Haroon, President, APNS & Mr. Waqar H. Haidri, Chairman PAA. • PAA submitted their observations and recommendations for changes in the draft Advertisement Policy 2020 by the Government of Sindh. 17-04-2020

• Writ petition 5376/2020 was fixed on 17th April, 2020 at Islamabad High Court against SRO. 05-08-2020 • The Special Meeting for Outward foreign remittance for Digital Media Marketing/ PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN 30-04-2020 Advertisement Services with State Bank of Pakistan. The SBP has increased the limit of foreign payments to face book, Google, YouTube & Instagram. • On 30th April, 2020 case was heard by Honorable Justice Mohsin Akhter Kayani at Islamabad High Court, Islamabad. 28-09-2020 13-05-2020 • PAA has written a letter to APNS & PBA highlighting the difficulties being faced by advertising • A meeting of PAA & APNS was held at Haroon House, Pakistan Advertising Association where agencies. In this connection it is proposed that a joint committee should be formed which the delegation headed by Mr. Waqar H. Haidri, Chairman, Mr. Numan N. Ahmed, Immediate would include members of PBA, APNS and PAA to take up issues with the Government, as it Past Vice Chairman PAA, Mr. M. Zeeshan Khan, Immediate Past Chairman, Zone “A” PAA, met is felt that some necessary measures should be taken immediately, otherwise the advertising with Mr. Hameed Haroon, President APNS, Mr. Sarmad Ali, Secretary General APNS, Dr. Tanvir agencies working in government sector will totally collaps, which is not in the best interest for A. Tahir, Executive Director APNS, to discuss extension of clearance date that APNS had given any one. In addition, the media needs to go for antagonistic campaign for itself to give some as relief to Advertising Agencies due to COVID-19 pandemic. credibility to the traditional media over new media.

Annual Report 2019-20 Annual Report 2019-20 CHAIRMAN’S REPORT PAKISTAN ADVERTISING ASSOCIATION REPORT OF THE CHAIRMAN/CHIEF EXECUTIVE

CHAIRMAN’S The Central Executive Committee of the Pakistan Advertising Association takes pleasure in presenting its Annual Report alongwith audited financial statements of the Association for the REPORT year ended 30th June, 2020 for review to its members. ACTIVITIES CARRIED OUT BY THE ASSOCIATION DURING THE YEAR

Membership of the Association:

No. of membership of the Association as on 30th June, 2020 was 153.

Finance:

Financial statement reflects a surplus of Rs. 2,042,118/-

Meetings:

During the year 4 meetings were held and attended by Central Executive Committee members.

Auditors:

The present auditors, M/s Salahuddin & Co. are retired and being eligible, have offered themselves for re-appointment. The CEC recommends the appointment of the retiring auditors 56 for the next year.

ACKNOWLEDGEMENT:

The Chairman thanks all the members of Central Executive Committee for their willing support and cooperation of Secretariat and staff of the Association for sharing responsibilities.

Karachi 7th September, 2020 CHAIRMAN/CHIEF EXECUTIVE PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN

Annual Report 2019-20 57 58 PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN

Annual Report 2019-20 Annual Report 2019-20 60

FINANCIAL STATEMENTS PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN PAKISTAN ADVERTISING ASSOCIATION JUNE 30, 2020

Annual Report 2019-20 PAKISTAN ADVERTISING ASSOCIATION, PAKISTAN ADVERTISING ASSOCIATION, KARACHI KARACHI BALANCE SHEET AS ON 30TH JUNE, 2020 INCOME AND EXPENDITURE ACCOUNT FOR THE YEAR ENDED 30TH JUNE, 2020

Note 2020 2019 Rupees Rupees Note 2020 2019 Rupees Rupees ASSETS Income 8 3,988,000 4,286,000 NON CURRENT ASSETS Property and equipments 3 1,669,181 1,340,763 Administrative expenses 9 19,327,844 7,054,957

CURRENT ASSETS Excess of Expenditure (15,339,844) (2,768,957) Advances and other receivables 4 10,112,637 2,650,188 MPT Books 156,010 157,810 Other income 10 17,398,304 4,263,590 Cash and bank 5 3,559,931 9,760,793 13,828,578 12,568,791 Surplus / Deficit for the year 2,058,460 1,494,633 15,497,759 13,909,554

61 Deficit from Pakistan 62 GENERAL FUND AND LIABILITIES Advertising Institute 11 (16,342) (17,203) GENERAL FUND ACCOUNT 6 13,241,432 10,084,313 CURRENT LIABILITIES Accrued expenses and other liabilities 7 2,256,327 3,825,241 Net Surplus / Deficit Transferred 2,256,327 3,825,241 To General Fund Account 2,042,118 1,477,430

15,497,759 13,909,554 The annexed notes from 1 to 13 form an integral part of these financial statements.

The annexed notes from 1 to 13 form an integral part of these financial statements. PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN Chairman Secretary General

Chairman Secretary General

Annual Report 2019-20 Annual Report 2019-20 PAKISTAN ADVERTISING ASSOCIATION, PAKISTAN ADVERTISING ASSOCIATION, KARACHI KARACHI CASH FLOW STATEMENT STATEMENT OF CHANGES IN FOR THE YEAR ENDED 30TH JUNE, 2020 GENERAL FUND FOR THE YEAR ENDED 30TH JUNE, 2020

Note 2020 2019 Rupees Rupees Rupees CASH FLOW FROM OPERATING ACTIVITIES Net Surplus / Deficit for the year 2,042,118 1,477,430 Opening balance 8,606,883

Adjustment for items not involving Surplus for the year 20189 1,477,430 movement of funds: Balance as at June 30, 2019 10,084,313 Depreciation 185,665 131,990 Operating deficit before working capital changes 2,227,783 1,609,420 Add: Donation & Other Contribution 1,115,001 Changes in working capital Surplus for the year 2020 2,042,118 (Increase) \ decrease in current assets Balance as at June 30, 2020 13,241,432 Advances and other receivables (7,462,449) (1,433,897) MPT Books Stock 1,800 1,800 The annexed notes from 1 to 13 form an integral part of these financial statements. Increase \ (decrease) in current liabilities 63 64 Accrued expenses anvd other liabilities (1,568,914) 277,563 Cash (used in) / generated from operations (6,801,780) 454,886 Acquition of fixed assets (514,083) (50,000) Net cash (used in) / generated from operating activities (7,315,863) 404,886

Cash flow from financing activities Chairman Secretary General Add: Donation & Other Contribution 1,115,001 4,432,061 1,115,001 4,432,061

Net (decrease) in cash and cash equivalents (6,200,862) 4,836,947 Cash and cash equivalents at the PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN ASSOCIATION ADVERTISING PAKISTAN beginning of the year 9,760,793 4,923,846 Cash and cash equivalents at the end of the year 3,559,931 9,760,793

The annexed notes from 1 to 13 form an integral part of these financial statements.

Chairman Secretary General

Annual Report 2019-20 Annual Report 2019-20 PAKISTAN ADVERTISING ASSOCIATION, 3. PROPERTY AND EQUIPMENTS KARACHI 9,831 1,168 2,268 310,506 572,351 46,569 261,845 562,236 197,650 149,475 127,633

NOTES TO THE FINANCIAL STATEMENTS 1,669,181 1,340,763 W. D. V

FOR THE YEAR ENDED 30TH JUNE, 2020 1,096,830

1. THE ASSOCIATION AND ITS ACTIVITIES 8,669 5,832 - 432,118 432,118 27,061 73,115 11,332 260,698 394,188 105,570 1,318,583 1,132,918 Pakistan Advertising Association ('The Association") was incorporated in Pakistan on 21st 886,465 February 1981 as limited by guarantee under the Companies Act 2017. The registered office of the Association is situated at Plot No. ST-4, Block-3, Adjacent Gulshan Flyover Opp: T.O. Clinic, Gulshan e Iqbal, Rashid Minhas Road, Karachi. The Association has been guaranteed License No. 211 by the Ministry of Commerce, Government of Pakistan to act as on 130 252 1,092 5,174 16,342 16,342 - 185,665 62,471 21,961 64,061 14,182 Association to represent Trade, Commerce industry or services or any combination thereof 131,990 in advertising sector on all Pakistan basis and to benefit media by establishing sound 169,323 business practices between advertisers agencies. Depreciation

These financial statements were authorized for issue on 5th August 2020 by the Central 7,577 5,702

Executive Committee of the association - 415,776 415,776 21,887 51,154 91,388 11,080 198,227 330,127 1,132,918 1,000,928 717,142 2. ACCOUNTING POLICIES

2.1 Basis of Preparation 01-07-2019 year 30-06-2020 Accumulated the For Accumulated as at

These accounts have been prepared under the historical cost convention and are in accordance 0% 5% 10% 10% 10% 10% 10% 30% 10% 10% with requirements of the Companies Act, 2017 and applicable accounting standards. Rate

2.2 Fixed Assets 65 These are stated at cost less accumulated depreciation, except leasehold land which is 66

stated at cost. Depreciation is charged to income applying the reducing balance method at 7,000 18,500 73,630 13,600 742,624 261,845 822,934 270,765 543,663 233,203

the rates specified in note 3. Full year's depreciation is charged on all additions whereas no 1,004,469 2,987,768 2,473,683

depreciation is charged in the year of disposal. 1,983,299

Maintenance and normal repairs and replacement are charged to income as and when incurred. Major renewals and improvements are capitalized and the assets so replaced, if 5,800 50,000 ------514,083 Cost

any, are retired. 287,000 106,100 115,183 514,083 Gains and losses on disposal of fixed assets are included in current income.

2.3 Revenue Recognition 7,000 261,845 742,624 18,500 Entrance and annual subscription income, service income and rental income are recognized 67,830 13,600 As at As at Addition/ As at 535,934 164,665 428,480 233,203 1,004,469 2,473,683 on accrual basis. Membership subscription is accounted on receipt basis for members. 2,423,681 1,469,214 2.4 Taxation

PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN No provision has been made for current taxation as the Association has unabsorbed tax losses. ASSOCIATION ADVERTISING PAKISTAN

2.5 Provisions Provisions are recognized when : a) the Association has a present obligation (legal or constructive) as a result of past events, b) it is probable that an outflow of resources will be required to settle the obligation and Particulars c) a reliable estimate of the amount can be made. Refrigerator & fixtures Furniture Typewriter 01-07-2019 (deletion) 30-06-2020 equipments Office Electrical equipments Computers Air conditioners machine Fax (a) TOTAL land Leasehold land leasehold Building at (b) TOTAL 2019 (a+b) TOTAL 2019 TOTAL PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN INSTITUTE ADVERTISING PAKISTAN 2.6 Financial Instruments Financial instruments carried on the balance sheet include other receivables, cash and bank, accrued expenses and other liabilities. The particular recognition methods adopted are disclosed in the individual policy statement associated with each item.

Annual Report 2019-20 Annual Report 2019-20 2020 2019 2020 2019 Rupees Rupees Rupees Rupees

4. ADVANCES AND OTHER RECEIVABLES 8. INCOME Advances Admission Fee 30,000 80,000 Membership Fees 3,818,000 4,040,000 Advance income tax 1,110,116 1,235,268 Annual Subscription Fee For AFAA 140,000 166,000 Advance to staff - - 3,988,000 4,286,000 Advance GST 407,673 9. ADMINISTRATIVE EXPENSES Deposit Salaries & allowances 4,116,000 3,691,050 HBL Fixed Deposit 6,000,000 Staff welfare 362,014 24,500 Other Receivables Electric charges 239,171 241,700 Telephone, fax & internet 167,112 152,191 Income tax refundable 1,322,748 81,720 Printing and stationary 309,125 142,955 Rent Receivable - 389,100 Rate & taxes 39,395 163,705 Receivable from Members 1,272,100 944,100 Meeting expenses 111,770 75,915 Repair and maintenance 1,143,310 21,840 10,112,637 2,650,188 Office Expenses 55,000 186,760 5. CASH AND BANK Postage & telegram 141,141 35,646 Cash at bank in current accounts Entertainment 112,019 120,660 Pakistan Advertising Association 3,558,943 9,760,456 Conveyance & traveling 186,202 141,390 Audit fees 50,000 50,000 3,558,943 9,760,456 Website charges 259,660 120,000 Cash in hand Legal and professional charges 1,858,007 1,192,108 Pakistan Advertising Association 988 337 Miscellaneous 114,355 77,985 67 Bank charges 9,083 5,194 68 3,559,931 9,760,793 Other Expenses 9,835,157 165,280 6. GENERAL FUND ACCOUNT Subscription Fees 50,000 331,291 Balance brought forward 10,084,313 4,174,822 Depreciation 169,323 114,787 19,327,844 7,054,957 Add: Donation & Other Contribution 1,115,001 4,432,061 Net Surplus / Deficit for the year 2,042,118 1,477,430 10. OTHER INCOME Rental income 4,956,400 4,173,960 13,241,432 10,084,313 Payable write off - 89,630 7. ACCRUED EXPENSES AND OTHER LIABILITIES MPT Advertisement 10,000 - Accrued expenses 151,130 540,276 Return on Short Term Bank Investment 229,470 - Payable to Ad-Agency 873,500 873,500 Ad Asia Donation 2,438 - Others Payable 680,000 1,115 Ad Asia 2019 (Net) 12,199,996 -

PAKISTAN ADVERTISING ASSOCIATION ADVERTISING PAKISTAN OSC Withholding SST Payable 126,697 17,398,304 4,263,590 ASSOCIATION ADVERTISING PAKISTAN

Advance against members' subscription - 2,410,350 11. DEFICIT FROM PAKISTAN ADVERTISING INSTITUTE Advance Rental Income 425,000 Depreciation 16,342 17,203 2,256,327 3,825,241 ADMINISTRATIVE EXPENSES (16,342) (17,203)

DEFICIT FOR THE YEAR (16,342) (17,203) 12. TAXATION Income tax assessments of the association has been finalized up to and including year 2019. No provision has been made for current taxation as the Association has unabsorbed tax losses. 13. FINANCIAL INSTRUMENTS AND RELATED DISCLOSURE 13.1 Financial Assets and Liabilities

Annual Report 2019-20 Annual Report 2019-20 69 PAKISTAN ADVERTISING ASSOCIATION Annual Report 2019-20

Interest Bearing Non-interest Bearing Maturity Maturity Sub Maturity Maturity Sub Grand Total upto After Total upto after Total 2020 one year one year one year one year

Financial Assets Advances and other receivable - - - 10,112,637 - 10,112,637 10,112,637 Cash and Bank Balances - - - 3,559,931 - 3,559,931 3,559,931 - - - 13,672,568 - 13,672,568 13,672,568 Financial Liabilities Accrued expenses and other liabilities - - - 2,256,327 - 2,256,327 2,256,327 - - - 2,256,327 - 2,256,327 2,256,327

Interest Bearing Non-interest Bearing Maturity Maturity Sub Maturity Maturity Sub Grand Total upto After Total upto after Total 2019 one year one year one year one year

Financial Assets Advances and other receivable - - - 2,650,188 - 2,650,188 2,650,188 Cash and Bank Balances - - - 9,760,793 - 9,760,793 9,760,793 - - - 12,410,981 - 12,410,981 12,410,981 Financial Liabilities Accrued expenses and other liabilities - - - 3,825,241 - 3,825,241 3,825,241 - - - 3,825,241 - 3,825,241 3,825,241 Annual Report 2019-20 4 EEA 14. GENERAL allfinancialassetsandliabilitiesreflected The inthefinancialstatement carryingvalueof 13.4Fair financialinstruments valueof Interest rate riskarisesfrom thepossibilitythat changesininterest rate willeffect valueof 13.3Interest Rate Risk Credit riskrepresents theaccountinglossthat wouldberecognized at thereporting date if 13.2Credit RiskExposure Chairman 14.4Figures are rounded tothenearest off rupee. 6 14.3 The corresponding previous figures year of are re-arranged andre-grouped 8 14.2 These financialstatements were authorizedforissueon05th August 2020bythe 14.1 Total employeesat theyear endwere numberof approximate theirfairvalue. theirfairvalue. financial instruments. The companyisnotexposed tointerest rate risk. which are exposed tocredit risk. and provision recovery. againstthosebalancesconsidered doubtfulof The financialassets association continuouslymonitorsthecredit exposure towards itsmembersandothers exposed credit tomajorconcentration Risk. of To manageexposure tocredit riskthe parties failed completelytoperformascontracted. The association believesthat itisnot wherever necessary, comparison. forthepurposeof There wasnomajorreclassification. Central Executive Committeetheassociation. of 2020 2019 Secretary General 70 PAKISTAN ADVERTISING ASSOCIATION