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Advertising and the Creation of Exchange Value
University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations Dissertations and Theses Summer November 2014 Advertising and the Creation of Exchange Value Zoe Sherman University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_2 Part of the Economic History Commons, Political Economy Commons, and the Public Relations and Advertising Commons Recommended Citation Sherman, Zoe, "Advertising and the Creation of Exchange Value" (2014). Doctoral Dissertations. 205. https://doi.org/10.7275/5625701.0 https://scholarworks.umass.edu/dissertations_2/205 This Open Access Dissertation is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. ADVERTISING AND THE CREATION OF EXCHANGE VALUE A Dissertation Presented by ZOE SHERMAN Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY September 2014 Economics © Copyright by Zoe Sherman 2014 All Rights Reserved ADVERTISING AND THE CREATION OF EXCHANGE VALUE A Dissertation Presented by ZOE SHERMAN Approved as to style and content by: ______________________________________ Gerald Friedman, Chair ______________________________________ Michael Ash, Member ______________________________________ Judith Smith, Member ___________________________________ Michael Ash, Department Chair Economics DEDICATION Dedicated to the memory of Stephen Resnick. ACKNOWLEDGMENTS I have had many strokes of good fortune in my life, not least the intellectual and emotional support I have enjoyed throughout my graduate studies. Stephen Resnick, Gerald Friedman, Michael Ash, and Judith Smith were the midwives of this work. -
Love Ain't Got No Color?
Sayaka Osanami Törngren LOVE AIN'T GOT NO COLOR? – Attitude toward interracial marriage in Sweden Föreliggande doktorsavhandling har producerats inom ramen för forskning och forskarutbildning vid REMESO, Institutionen för Samhälls- och Välfärdsstudier, Linköpings universitet. Samtidigt är den en produkt av forskningen vid IMER/MIM, Malmö högskola och det nära samarbetet mellan REMESO och IMER/MIM. Den publiceras i Linköping Studies in Arts and Science. Vid filosofiska fakulteten vid Linköpings universitet bedrivs forskning och ges forskarutbildning med utgångspunkt från breda problemområden. Forskningen är organiserad i mångvetenskapliga forskningsmiljöer och forskarutbildningen huvudsakligen i forskarskolor. Denna doktorsavhand- ling kommer från REMESO vid Institutionen för Samhälls- och Välfärdsstudier, Linköping Studies in Arts and Science No. 533, 2011. Vid IMER, Internationell Migration och Etniska Relationer, vid Malmö högskola bedrivs flervetenskaplig forskning utifrån ett antal breda huvudtema inom äm- nesområdet. IMER ger tillsammans med MIM, Malmö Institute for Studies of Migration, Diversity and Welfare, ut avhandlingsserien Malmö Studies in International Migration and Ethnic Relations. Denna avhandling är No 10 i avhandlingsserien. Distribueras av: REMESO, Institutionen för Samhälls- och Välfärsstudier, ISV Linköpings universitet, Norrköping SE-60174 Norrköping Sweden Internationell Migration och Etniska Relationer, IMER och Malmö Studies of Migration, Diversity and Welfare, MIM Malmö Högskola SE-205 06 Malmö, Sweden ISSN -
Murder-Suicide Ruled in Shooting a Homicide-Suicide Label Has Been Pinned on the Deaths Monday Morning of an Estranged St
-* •* J 112th Year, No: 17 ST. JOHNS, MICHIGAN - THURSDAY, AUGUST 17, 1967 2 SECTIONS - 32 PAGES 15 Cents Murder-suicide ruled in shooting A homicide-suicide label has been pinned on the deaths Monday morning of an estranged St. Johns couple whose divorce Victims had become, final less than an hour before the fatal shooting. The victims of the marital tragedy were: *Mrs Alice Shivley, 25, who was shot through the heart with a 45-caliber pistol bullet. •Russell L. Shivley, 32, who shot himself with the same gun minutes after shooting his wife. He died at Clinton Memorial Hospital about 1 1/2 hqurs after the shooting incident. The scene of the tragedy was Mrsy Shivley's home at 211 E. en name, Alice Hackett. Lincoln Street, at the corner Police reconstructed the of Oakland Street and across events this way. Lincoln from the Federal-Mo gul plant. It happened about AFTER LEAVING court in the 11:05 a.m. Monday. divorce hearing Monday morn ing, Mrs Shivley —now Alice POLICE OFFICER Lyle Hackett again—was driven home French said Mr Shivley appar by her mother, Mrs Ruth Pat ently shot himself just as he terson of 1013 1/2 S. Church (French) arrived at the home Street, Police said Mrs Shlv1 in answer to a call about a ley wanted to pick up some shooting phoned in fromtheFed- papers at her Lincoln Street eral-Mogul plant. He found Mr home. Shivley seriously wounded and She got out of the car and lying on the floor of a garage went in the front door* Mrs MRS ALICE SHIVLEY adjacent to -• the i house on the Patterson got out of-'the car east side. -
I N D E P E N D E N T ☆ the Weekly Newspaper ☆ ^ ☆
Matawan Jo in t Free Public Library 165 Main Street Matawan, N. J. 0 7 7 4 7 I n d e p e n d e n t ☆ The Weekly Newspaper ☆ ^ ☆ Vol. 13 No. 44 Wednesday/ Sept. 1, 1982 S en io r c itize n h ig h -rises to ld n o t to p a y s e w e r b ills By Judith McGee Feeney "We .authorized our attorney to prepare Later, the borough demanded full payment KEYPORT some action,” he said. “I’m not certain what of the sewer charges. Federal and state officials have ordered stage of the game we’re in now.” The annex was charged $2,275 in April and Bethany Manor and the Keyport Legion The council retained Richard O'Connor to $2,571 in July for sewage treatment. Apartments not to pay their sewer bills. represent the borough in the case because Mr. Riley noted that the fee Bethany Manor According to borough records, the two Borough Attorney Gordon Litwin has a con pays the borough is based on “sheltered senior citizen complexes have been billed for flict of interest. revenue"—the rental revenue after water, a total of $22,259 since the borough established If the borough loses its case, the cost of pro elevator, and garbage collection charges a separate sewer charge on Jan. l. viding sewer service to Bethany Manor and have been paid. The Borough Council has hired a lawyer to the Legion Apartments will be borne by other challenge the federal and state rulings. -
Multi-Media Solutions to Reach Your Audiences
MEDIA KIT Multi-media solutions to reach your audiences MEDIA KIT More Ways to Reach Lancaster County [ AND BEYOND ] PAID MAILED Add Pocket for Total Coverage in the Most Desirable Zip Codes Delivered to over 100,000* Reach More of Lancaster County non-subscriber households throughout Lancaster County, LNP Media Group's print editions are read by over half of the this shared mail product is adult population each week; this coverage increases to 100% packed with values consumers with the addition of our TMC product, Pocket. Our news love, and produces results website, LancasterOnline, has over 14,000 highly engaged advertisers love. paid digital subscribers. Subscribers are more affluent and more likely to be homeowners than the general population. DIGITAL OPT-IN NEW YORK CITY Innovative Extend Your Preprint Reach Digital Solutions 2.5 Hours Your future starts here. From websites to social media, on Sundays text messaging, targeted and mobile display advertising, The Sunday 2 Hours KING OF PRUSSIA geofencing, SEO/SEM, email marketing, and online video, LNP|LancasterOnline our local team can do it all. PHILADELPHIA opt-in publication is 1.5 Hours carrier-delivered to over 10,000 non-subscribing households in targeted YORK areas. For over 225 years, LNP|LancasterOnline has served as the BALTIMORE #1 news source in Lancaster County. WASHINGTON D.C. TYSONS CORNER CENTER * Readership numbers are based on an estimate of 2.6 readers per household, from market research by Mark Smith Associates. 2 This is Lancaster County. Lancaster County, PA is the 6th largest Lancaster County Quick Facts county in Pennsylvania by population and among the fastest growing. -
HITS of the WORLD C O N I N Lj E 1=>
HITS OF THE WORLD C O N I N lJ E 1=> MUSIC EUROCHART 04/10/99 & MEDIA SPAIN (AFYVE/ALEF MB) 03/24/99 THIS LAST TIS LAST WEB( MIED( SINGLES WEEK WED( SINGLES 1 1 . BABY ONE MORE TIME BRITNEY SPEARS JIVE 1 1 NOTHING REALLY MATTERS MADONNA WEA 2 2 PRETTY FLY (FOR A WHITE GUY) THE OFFSPRING 2 3 MARIA BLONDIE ARIOLA COLUMBIA 3 2 IT'S NOT RIGHT BUT IT'S OKAY WHITNEY HOUS- MUSIC , 3 4 CHANGES 2PAC AMARU /JIVE TON ARIOLA 4 3 BIG BIG WORLD EMILIA RODEY/UNIVERSAL 4 NEW SALOME CHAYANNE COLUMBIA THE LATEST MUSIC NEWS FROM AROUND THE PLANET 5 7 MARIA BLONDIE BEYOND /RCA 5 4 YOU GOTTA BE DES'REE EPIC 6 NEW FLAT BEAT MR. OZIO F COMMUNICATIONS 6 8 STRONG ENOUGH CHER WEA 7 5 STRONG ENOUGH CHER WEA 7 5 YOU ARE NOT ALONE MODERN TALKING ARIOLA 8 6 BELIEVE CHER WEA EDITED BY DOMINIC PRIDE 8 6 AS GEORGE MICHAEL FEATURING MARY J. BLIGE 9 8 TU M'OUBLIERAS LARUSSO ODEON/EMI EPIC 10 10 BOOM, BOOM, BOOM, BOOM! VENGABOYS VIO 9 RE BUSINDRE REEL (ASAP REMIXES) HEVIA HISPAVOX MARK DEZZANI LENT /JIVE DANISH ACT Cartoons has scored a U.K. No. Ricordi), for Italian video. 10 RE IF YOU COULD READ MY MIND STARS ON 54 2 with their debut there, "Witch Doctor," ALBUMS BLANCO Y NEGRO 1 FOOD/PARLOPHONE and its release has realized a dream for the MILA MARCIL was born in Ontario and is now 2 BLUR 13 ALBUMS 2 1 CHER BELIEVE WEA band, appearing on the U.K.'s flagship TV based in Dallas, but the Indian -American 1 HEVIA TIERRA DE NADIE HISPAVOX 3 3 BRITNEY SPEARS .. -
Advertising "In These Imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Dissertations, Theses, and Student Research: English, Department of Department of English Spring 5-2014 Advertising "In These imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K. Hamilton University of Nebraska-Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/englishdiss Part of the American Literature Commons Hamilton, Erika K., "Advertising "In These Times:" How Historical Context Influenced Advertisements for Willa Cather's Fiction" (2014). Dissertations, Theses, and Student Research: Department of English. 87. http://digitalcommons.unl.edu/englishdiss/87 This Article is brought to you for free and open access by the English, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Dissertations, Theses, and Student Research: Department of English by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION by Erika K. Hamilton A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: English Under the Supervision of Professor Guy Reynolds Lincoln, Nebraska May, 2014 ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION Erika K. Hamilton, Ph.D. University of Nebraska, 2014 Adviser: Guy Reynolds Willa Cather’s novels were published during a time of upheaval. In the three decades between Alexander’s Bridge and Sapphira and the Slave Girl, America’s optimism, social mores, culture, literature and advertising trends were shaken and changed by World War One, the “Roaring Twenties,” and the Great Depression. -
Selling Empowerment: a Critical Analysis of Femvertising
Selling Empowerment: A Critical Analysis of Femvertising Persistent link: http://hdl.handle.net/2345/bc-ir:107483 This work is posted on eScholarship@BC, Boston College University Libraries. : , 2017 Copyright is held by the author, with all rights reserved, unless otherwise noted. Selling Empowerment: A Critical Analysis of Femvertising Alexandra Rae Hunt Boston College Senior Communication Honors Thesis Dr. Michael Serazio Spring 2017 ii Abstract This thesis explores the impact of femvertising on representations of women, its relation to and conversation with third wave feminism as a growing social movement, and its extension of a brand’s dedication to corporate social responsibility. Feminist critical discourse analysis from a third wave perspective was used to conduct qualitative visual and textual analysis of three different femvertising campaigns: Dove’s “Campaign for Real Beauty,” Always’ “Like a Girl” campaign, and Pantene’s “Shine Strong” campaign. Although femvertising diversifies the representation of women and girls in the media by challenging restrictive beauty standards and damaging rhetoric, it fails to accurately represent or reference the third wave movement by shying away from the feminist label and omitting mentions of intersectionality, sexuality, and storytelling. In addition, in order for femvertising to seem genuine rather than manipulative, the campaign must reflect a sustained effort on behalf of the brand to empower women and girls through philanthropic efforts and organizational partnerships. Terms: Brand Identity, Brand Personality, Corporate Social Responsibility, Brand Loyalty, Gender Roles, Hegemonic Masculinity, Second Wave Feminism, Third Wave Feminism, Body Cropping, Male Gaze, Scopophilia, Incorporation, Commodity Feminism, Commodification, Neoliberalism, Capitalism, Femvertising iii Acknowledgements I would like to extend my gratitude to my advisor, Dr. -
Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation
Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation Dina Srinivasan* * Since leaving the industry, and authoring The Antitrust Case Against Face- book, I continue to research and write about the high-tech industry and competition, now as a fellow with Yale University’s antitrust initiative, the Thurman Arnold Pro- ject. Separately, I have advised and consulted on antitrust matters, including for news publishers whose interests are in conflict with Google’s. This Article is not squarely about antitrust, though it is about Google’s conduct in advertising markets, and the idea for writing a piece like this first germinated in 2014. At that time, Wall Street was up in arms about a book called FLASH BOYS by Wall Street chronicler Michael Lewis about speed, data, and alleged manipulation in financial markets. The controversy put high speed trading in the news, giving many of us in advertising pause to appre- ciate the parallels between our market and trading in financial markets. Since then, I have noted how problems related to speed and data can distort competition in other electronic trading markets, how lawmakers have monitored these markets for con- duct they frown upon in equities trading, but how advertising has largely remained off the same radar. This Article elaborates on these observations and curiosities. I am indebted to and thank the many journalists that painstakingly reported on industry conduct, the researchers and scholars whose work I cite, Fiona Scott Morton and Aus- tin Frerick at the Thurman Arnold Project for academic support, as well as Tom Fer- guson and the Institute for New Economic Thinking for helping to fund the research this project entailed. -
Erykah Badu –– New Amerykah Pt.2 (Return of the Ankh) Mariah Carey –– Angels Advocate Easton Corbin –– Easton Corbin and More…
Great New Releases Inside!! Erykah Badu –– New Amerykah Pt.2 (Return Of The Ankh) Mariah Carey –– Angels Advocate Easton Corbin –– Easton Corbin And more… UNI10-11 “““OOOuuurrr aaasssssseeetttsss ooonnn---llliiinnneee””” UNIVERSAL MUSIC 2450 Victoria Park Ave., Suite 1, Willowdale, Ontario M2J 5H3 Phone: (416) 718.4000 Artwork shown may not be final II N TT EE RR SS CC O PP EE // UU N II VV EE RR SS AA L II SS LL AA N D DD EE FF JJ AA M NEW RELEASE Artist/Title: Various / Today’s Best Music 2010 Artist/Title: The Canadian Tenors / The Canadian Tenors (International version) Cat. #: 0075324519 Price Code: SPSP Cat. #: B001350902 Price Code: SPSP Bar Code: Bar Code: Order Due: March 11, 2010 Release Date: March 30, 2010 66 02527 20514 44 File: Pop / Genre Code: Box Lot: 25 Order Due: ASAP Release Date: Mar 9, 2010 Compilation 33 / 14 File: Pop / Vocal Genre Code: 33/42 Box Lot: 2525 Key Tracks: Black Eyed Peas – – Meet Me Halfway AS SEEN ON OPRAH, DR. PHIL and NBA GAME!!!!Their Down With Webster – – Rich Girl$ debut CD - International version now with 2 extra tracks OneRepublic – – All The Right Moves “Hallelujah” and “The Prayer”. The Canadian Tenors have been winning over audiences with THE ULTIMATE HITS COLLECTION! their heartfelt melodies and compelling live performances since the release of their self-titled debut. Hailed by 15-time- Grammy-winning producer David Foster as “following in the TODAY’S BEST MUSIC 2010 features the hottest footsteps of Josh Groban and Andrea Bocelli,” The Canadian collection of “Today’s Best Music” featuring hits from Lady GaGa, Black Eyed Peas, Faber Drive, Marianas Trench Tenors - in the midst of an 80-city North American tour. -
Pricing the Eyes of Passersby Text Only
Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920 Zoe Sherman University of Massachusetts Amherst Abstract This paper explains the growth of the U.S. advertising industry around 1900 by showing how advertisers constructed institutions and used government to convert audience attention into a form of tradable property. They transformed the haphazard business of getting advertisements before the eyes of the public into a matter of commodity exchange by standardizing access to audience attention and controlling competition. Through the process of standardization, advertising professionals found ways to retain a share of the surplus for their own purposes. My empirical work on billposting illuminates the central role that the pursuit of monopoly played in constructing a commodity form of access to pedestrians’ gazes. Monopolist billposters set prices in proportion to the population of likely viewers rather than in proportion to their costs and justified the higher rates by improving the reliability of the service they offered. Even when other forms of media advertising limited the monopoly power of outdoor advertisers, the success in establishing regularized routines and a legal regimen enabled billboard, and other, advertisers to buy the eyes of passersby. 1 Introduction In the late nineteenth and early twentieth centuries, advertisers and the advertising professionals1 who served them successfully pushed the transformation of audience attention into a form of tradable property. At the beginning of this period, getting advertisements before the eyes of the public was a haphazard affair. By the end of the period, advertising in periodical media, outdoor advertising such as billboards, and direct mail marketing had all gone through a process of standardization, allowing advertisers to, with a reasonably high degree of specificity and confidence, purchase access to the attention of desired audiences. -
Google/ Doubleclick REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1)
EN This text is made available for information purposes only. A summary of this decision is published in all Community languages in the Official Journal of the European Union. Case No COMP/M.4731 – Google/ DoubleClick Only the English text is authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1) Date: 11-03-2008 COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 11/03/2008 C(2008) 927 final PUBLIC VERSION COMMISSION DECISION of 11/03/2008 declaring a concentration to be compatible with the common market and the functioning of the EEA Agreement (Case No COMP/M.4731 – Google/ DoubleClick) (Only the English text is authentic) Table of contents 1 INTRODUCTION .....................................................................................................4 2 THE PARTIES...........................................................................................................5 3 THE CONCENTRATION.........................................................................................6 4 COMMUNITY DIMENSION ...................................................................................6 5 MARKET DESCRIPTION......................................................................................6 6 RELEVANT MARKETS.........................................................................................17 6.1. Relevant product markets ............................................................................17 6.1.1. Provision of online advertising space.............................................17 6.1.2. Intermediation in