DOCSLIB.ORG

Multi-Media Solutions to Reach Your Audiences

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Multi-Media Solutions to Reach Your Audiences MEDIA KIT Multi-media solutions to reach your audiences MEDIA KIT More Ways to Reach Lancaster County [ AND BEYOND ] PAID MAILED Add Pocket for Total Coverage in the Most Desirable Zip Codes Delivered to over 100,000* Reach More of Lancaster County non-subscriber households throughout Lancaster County, LNP Media Group's print editions are read by over half of the this shared mail product is adult population each week; this coverage increases to 100% packed with values consumers with the addition of our TMC product, Pocket. Our news love, and produces results website, LancasterOnline, has over 14,000 highly engaged advertisers love. paid digital subscribers. Subscribers are more affluent and more likely to be homeowners than the general population. DIGITAL OPT-IN NEW YORK CITY Innovative Extend Your Preprint Reach Digital Solutions 2.5 Hours Your future starts here. From websites to social media, on Sundays text messaging, targeted and mobile display advertising, The Sunday 2 Hours KING OF PRUSSIA geofencing, SEO/SEM, email marketing, and online video, LNP|LancasterOnline our local team can do it all. PHILADELPHIA opt-in publication is 1.5 Hours carrier-delivered to over 10,000 non-subscribing households in targeted YORK areas. For over 225 years, LNP|LancasterOnline has served as the BALTIMORE #1 news source in Lancaster County. WASHINGTON D.C. TYSONS CORNER CENTER * Readership numbers are based on an estimate of 2.6 readers per household, from market research by Mark Smith Associates. 2 This is Lancaster County. Lancaster County, PA is the 6th largest Lancaster County Quick Facts county in Pennsylvania by population and among the fastest growing. Lancaster POPULATION County has a diverse employment base with 545k 1 advanced manufacturing, pharmaceutical, agribusiness, and live event staging. MEDIAN HOUSEHOLD $64k INCOME COMMUTING Lancaster is an easy MEDIAN AGE drive, and is connected by rail, to some 38.7 of the largest metros in the nation 2 including Philadelphia, Baltimore, D.C. MEDIAN and New York City. PROPERTY $200k VALUE BACHELOR'S DEGREE OR SHOPPING Lancastrians like to shop local, 27% HIGHER but they also take day trips to shopping meccas in King of Prussia, Tysons Corner 3 and New York City. Lancaster is home to one MALE shopping mall, two regional outlet centers, 49% and two new shopping centers are currently under construction. 51% FEMALE NEW YORK CITY 2.5 Hours 2 Hours KING OF PRUSSIA HARRISBURG• PHILADELPHIA 1.5 Hours YORK BALTIMORE WASHINGTON D.C. TYSONS CORNER CENTER SOURCE: U.S. Census, Bureau of Labor Statistics 3 Print Advertising NEWSPAPER MEDIA IS MORE TRUSTED BY CONSUMERS THAN BOTH LOCAL TELEVISION AND SOCIAL MEDIA. Trusted NEWSPAPERS ARE THE NO. 1 CONSUMER SOURCE FOR COUPONS – 7 IN 10 ADULTS DAILY FEATURES No.1 USE NEWSPAPER-DELIVERED COUPONS. ■ Schools — TUESDAY ■ Food — WEDNESDAY 8 IN 10 ADULTS TOOK ACTION AFTER SEEING A NEWSPAPER PRINT AD IN ■ Entertainment Lancaster — THURSDAY THE LAST MONTH. ■ Home & Garden — FRIDAY 8in10 ■ Faith & Values — SATURDAY DISCOUNTS DEADLINES Repeat Advertising PUBLICATION DAY AD RESERVATION AD COMPLETE Earn space and color discounts when full-run SUNDAY Wednesday noon Friday noon advertising is repeated with no changes within a six consecutive day period. MONDAY Thursday noon Friday noon First repeat ............................... 25% discount TUESDAY Friday noon Monday noon Second repeat ........................ 40% discount WEDNESDAY Monday noon Tuesday noon Third repeat ............................ 50% discount Fourth (& successive) repeats 65% discount THURSDAY Tuesday noon Wednesday noon FRIDAY Wednesday noon Thursday noon Repeat advertising from the previous six days on Mondays, Tuesdays or Saturdays SATURDAY Thursday noon Friday noon ............................................ 50% discount Sunday ROP rates are in effect, and pickup discounts do not apply, for the Thanksgiving Day edition. LNP Readership* Quick Facts READ SUNDAY 147k (AGE 18+) READ WEDNESDAY 144k (AGE 18+) READ DAILY 123k (AGE 18+) Communicate with the residents of Lancaster County, Pennsylvania by advertising in LNP|LancasterOnline — * Readership numbers are based on an estimate of 2.6 readers per household, from market research by Mark Smith Associates. it's the media consumers go to for ads! 4 ROP CONTRACT RATES INCHES up to 7 weeks/year 7 weeks/year 13 weeks/year 26 weeks/year 48 weeks/year PER YEAR M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun 50 $54.55 $60.85 $65.95 $49.70 $55.80 $60.60 $46.25 $52.00 $56.60 $44.30 $49.85 $54.00 $42.65 $47.95 $52.50 125 53.15 59.55 64.55 48.30 54.30 59.20 44.95 50.70 55.20 42.90 48.50 52.60 41.20 46.60 50.95 250 51.90 58.30 63.25 47.00 53.00 57.90 43.70 49.40 53.90 41.60 47.20 51.30 39.85 45.40 49.45 500 50.80 57.15 62.20 45.80 51.70 56.90 42.50 48.25 52.85 40.50 46.00 50.30 38.80 44.25 48.05 1,000 49.75 56.25 61.25 44.70 50.60 56.00 41.40 47.10 51.90 39.50 44.95 49.35 37.90 43.20 47.15 1,500 48.90 55.70 60.35 43.90 50.05 55.20 40.80 46.50 51.10 38.90 44.30 48.55 37.30 42.55 46.30 2,000 48.55 55.15 59.65 43.50 49.60 54.50 40.45 46.10 50.40 38.55 43.80 47.85 37.00 42.25 45.95 3,000 48.25 54.95 59.15 43.25 49.30 53.90 40.15 45.75 49.80 38.25 43.45 47.45 36.75 42.00 45.60 4,500 48.00 54.75 58.75 43.00 49.00 53.45 39.85 45.50 49.35 37.95 43.15 47.10 36.50 41.75 45.35 6,000 47.75 54.50 58.45 42.75 48.70 53.10 39.60 45.25 48.95 37.70 42.80 46.85 36.30 41.50 45.15 OPEN RATES : Monday–Wednesday: $58.00; Thursday–Saturday: $65.00; Sunday: $72.00 FREQUENCY PROGRAMS DID YOU KNOW? People may or may not remember your offer after they’ve seen it only once — even if they have a Fact: We’ve provided news and need for it. Your message needs repeated exposure information to Lancaster County since 1794. Your story is our story. to maximize the response. BiG deals & LITTLE GIANTS 4 WEEK PLAN Big Deals & Little Giants 4 Week Plan Little Giant and Big Deal ad packages help you Generate more exposure and strengthen your brand build brand awareness and generate responses recognition without the long-term commitment! by providing affordable and customizable campaign options to keep your name in front » Prices start at $180/ad. of consumers. Grow your business » Prices start at under $300 for 5 ads. LITTLE SUNDAY Business Builder GIANT 3x10.5 Package & 2x6 Package: Take advantage of this low-cost opportunity that provides consistent year-long Little Sunday Giant coverage of your growing business. Get repeated Sunday exposure at a discounted rate. » Prices start at $300/ad. » Prices start at under $65/ad. 5 High Impact Ads Give your business maximum recognition! Front Page positioning that will work for you. You can own prominent advertising space on the front page of LNP|LancasterOnline, or on a AD NOTE – Grab section front within... and readers will surely see 2 attention with a removable tab on your message. the front page. These ads are the most prominent print ad positions in Lancaster County. SUNDAY, MAY 17, 2020 3 n $3.00 n LANCASTERONLINE.COM IS YO UR HOME READY FOR WARM WEA ROOFING THER? • GUTTERS • SIDING SKYBOX • WINDOWS • DOORS $ any 150 OFF 36262 service With this of $1500 or more PA coupon. Not valid with other offers or TM Expires –prior services.Call 6/30/20. PA 36262 CALL FOR A FREE NO-CONTACT INSPECTION 717.898.6000 www TODAY .greenawaltroofing.comattention LIVING Fifteen. NOVEMBER 8 & 9 once-shuttered. SPORTS to your restaurants. Lancaster Convention Center across.the. county.reopen. NASCAR.returns.to for.pick-up. .live. or.delivery.service. action.today,.but.there. will.be.no.fans.in.the. Today’s coupon value n.Page.B3 business Darlington.stands. n n.Page.C1 .See. Page.A2.. $122 for.details. in the top, “DOWNTOWN LANCASTER THE QUESTION IS: HOW MUCHAS OF WE IT KNEWCAN WE IT KEEP,IS NOT AND COMING HOW BACK. MUCH OF IT WILL GO AWAY, AND HOW LONG WILL IT TAKE TO REPLACE?” right corner CORONAVIRUS — Rob Ecklin, a major commercial property owner in downtown Lancaster on the front Some vetspage. leery of VA care In weakened health, say they’re avoiding hospitals TARA COPP MCCLATCHY. WASHINGTON.BUREAU WASHINGTON — Marine Corps vet eran David Kelly needed a life-saving - blood transfusion. His choices were to go to a Veterans Affairs urgent care clinic or its main medical center, which during the coronavirus pandemic he wanted to avoid. Kelly, 63, has leukemia and aplastic ane mia and critically needed a transfusion - from the nearby Fayetteville, North Caro lina, VA health care system. The transfu - sion would provide the healthy oxygen- - carrying blood cells his body needs, but no longer produces. Wedding dresses line the walls as Shari Kendall, co-owner of In White on North Queen Street in downtown Lancaster, Kelly decided the clinic would be his adjusts a dress Wednesday. Businesses grapple with continued closures, as Lancaster CountySUZETTE WENGER remains | STAFF in PHOTOGRAPHER the red PHOTOS designation under Gov.
Load more

Recommended publications
  • Advertising and the Creation of Exchange Value
    University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations Dissertations and Theses Summer November 2014 Advertising and the Creation of Exchange Value Zoe Sherman University of Massachusetts Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_2 Part of the Economic History Commons, Political Economy Commons, and the Public Relations and Advertising Commons Recommended Citation Sherman, Zoe, "Advertising and the Creation of Exchange Value" (2014). Doctoral Dissertations. 205. https://doi.org/10.7275/5625701.0 https://scholarworks.umass.edu/dissertations_2/205 This Open Access Dissertation is brought to you for free and open access by the Dissertations and Theses at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. ADVERTISING AND THE CREATION OF EXCHANGE VALUE A Dissertation Presented by ZOE SHERMAN Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY September 2014 Economics © Copyright by Zoe Sherman 2014 All Rights Reserved ADVERTISING AND THE CREATION OF EXCHANGE VALUE A Dissertation Presented by ZOE SHERMAN Approved as to style and content by: ______________________________________ Gerald Friedman, Chair ______________________________________ Michael Ash, Member ______________________________________ Judith Smith, Member ___________________________________ Michael Ash, Department Chair Economics DEDICATION Dedicated to the memory of Stephen Resnick. ACKNOWLEDGMENTS I have had many strokes of good fortune in my life, not least the intellectual and emotional support I have enjoyed throughout my graduate studies. Stephen Resnick, Gerald Friedman, Michael Ash, and Judith Smith were the midwives of this work.
    [Show full text]
  • Love Ain't Got No Color?
    Sayaka Osanami Törngren LOVE AIN'T GOT NO COLOR? – Attitude toward interracial marriage in Sweden Föreliggande doktorsavhandling har producerats inom ramen för forskning och forskarutbildning vid REMESO, Institutionen för Samhälls- och Välfärdsstudier, Linköpings universitet. Samtidigt är den en produkt av forskningen vid IMER/MIM, Malmö högskola och det nära samarbetet mellan REMESO och IMER/MIM. Den publiceras i Linköping Studies in Arts and Science. Vid filosofiska fakulteten vid Linköpings universitet bedrivs forskning och ges forskarutbildning med utgångspunkt från breda problemområden. Forskningen är organiserad i mångvetenskapliga forskningsmiljöer och forskarutbildningen huvudsakligen i forskarskolor. Denna doktorsavhand- ling kommer från REMESO vid Institutionen för Samhälls- och Välfärdsstudier, Linköping Studies in Arts and Science No. 533, 2011. Vid IMER, Internationell Migration och Etniska Relationer, vid Malmö högskola bedrivs flervetenskaplig forskning utifrån ett antal breda huvudtema inom äm- nesområdet. IMER ger tillsammans med MIM, Malmö Institute for Studies of Migration, Diversity and Welfare, ut avhandlingsserien Malmö Studies in International Migration and Ethnic Relations. Denna avhandling är No 10 i avhandlingsserien. Distribueras av: REMESO, Institutionen för Samhälls- och Välfärsstudier, ISV Linköpings universitet, Norrköping SE-60174 Norrköping Sweden Internationell Migration och Etniska Relationer, IMER och Malmö Studies of Migration, Diversity and Welfare, MIM Malmö Högskola SE-205 06 Malmö, Sweden ISSN
    [Show full text]
  • 02-03-20 News
    ! SERVING EASTERN SHASTA, NORTHERN LASSEN, WESTERN MODOC & EASTERN SISKIYOU COUNTIES 70 Cents Per Copy Vol. 44 No. 1 Burney, California Telephone (530) 335-4533 FAX (530) 335-5335 Internet: www.im-news.com E-mail: [email protected] MARCH 20, 2002 What’s Happening Search on Locally This Week for Burney Bye Bye Birdie Fall River High School will be fi re chief presenting their spring musi- BY MEG FOX cal Bye Bye Birdie Thursday, The Burney Fire Department will Friday and Saturday, 7 p.m. begin advertising April 18 for the each night, in the multipur- new fi re chief they hope to hire by pose room at the high school July. in McArthur. The play revolves Fire Chief Larry Sullivan is retir- around the turmoil created for ing in May and until then is taking his vacation time. a music company and a small The department’s hiring and country town when a national fi nance committees met and estab- teen singing idol enters the lished a hiring time line and salary army in the 1950s. Telephone range, which Commissioner Lynn 336-5515 for more informa- Miller presented for approval at the tion. March 13 board meeting. The position is being offered at $3,455 to $4,000 per month, Not My Cup of Tea (or $41,460 to $48,000 annually), Mountain Community Theater depending on experience and quali- will present Not My Cup of Tea fi cations, plus benefi ts. at the Mountain Community Mike Moishe, a Burney volunteer Center in Round Mountain Sat- fi refi ghter, asked the commission- urday, 7 p.m.
    [Show full text]
  • Helping Hands
    Sunday Edition March 18, 2018 BARTOW COUNTY’S ONLY DAILY NEWSPAPER $1.50 Legislation could benefit construction of Cartersville automobile museum BY MARIE NESMITH “The museum will rely on private collectors to [email protected] loan automobiles to the museum. It is anticipated that the curated exhibits will change every three to four Known for bringing cowboys and dinosaurs to months. The current estimate is that the museum will Cartersville, Georgia Museums Inc. is preparing to display approximately 40 cars at any one time.” broaden its reach with the Savoy Automobile Mu- Along with the Savoy encompassing about 32 seum. Presently in the design phase, the future acres, GMI’s plans include situating the museum at venue will join the nonprofit’s three existing enti- the intersection of Highway 20 and Highway 411. JAMES SWIFT/DTN ties: the Bartow History Museum and Smithsonian “The main museum building is currently pro- John Pettinati, owner of Maine affiliates – Booth Western Art Museum and Tellus jected to be in excess of 57,000 square feet,” Adair Street Coastal Cuisine, said Science Museum. said. “In addition to the automobile exhibition events like the St. Patrick’s Day “As a program of a public charity, one of the main spaces, the museum is expected to include a theater Pub Crawl help bring attention focuses of the museum will be to educate the public for educational programs, café, special events space, — and dollars — to Downtown on the history of automobiles,” said Macra Adair, gift shop and administrative offices. In addition to Cartersville. executive director of the Savoy Automobile Mu- the main museum, there will be a storage/mainte- seum.
    [Show full text]
  • Bear Hug for F.R. Grad, Bowl Win Mayers Looking at Cutting Costs
    SERVING EASTERN SHASTA, NORTHERN LASSEN, WESTERN MODOC & EASTERN SISKIYOU COUNTIES 70 Cents Per Copy Vol. 45 No. 42 Burney, California Telephone (530) 335-4533 FAX (530) 335-5335 Internet: im-news.com E-mail: [email protected] DECEMBER 31, 2003 What’s Happening Bear hug for F.R. grad, bowl win Highway 299 Here In Days Ahead closed Tuesday New Years party after storm The Day Club is hosting a New Years Eve party tonight from 9 p.m. until 1 a.m. at the Day dumps snow Community Center, located A winter storm Monday dumped at the end of Day Road. Club nearly 15 inches of snow in parts of members are providing food the Intermountain area and more at and music for those attending. higher elevations, resulting in the Those who need transportation closing of Highway 299 from Bella are urged to contact a club Vista to Burney Tuesday. member, or telephone Sandi Three more inches fell late Shafer, president, at 336- Monday night and early Tuesday 7380. morning, breaking trees and tree limbs along and over the highway. The California Highway Patrol Ski conditions opened the road at 11:25 a.m. Conditions at the Mt. Shasta Tuesday only to Intermountain Board & Ski Park are show- area residents traveling to and from ing temperatures in the upper Redding. 20s at 6 a.m., cloudy and No big rigs, however, were calm winds. Visibility is mist- allowed to travel on the roadway. ing. Snowpack is 5 feet at the Delivery truck travel Monday had 5,500-foot level and 6.5 feet at some drivers making the 54-mile the 6,600-foot level.
    [Show full text]
  • Election 2014 CHIPLEYPAPER.COM in Brief Voters Choose Judge Fensom, Bell, Kent in Primaries by CAROL KENT Seat
    Washington County News EEKEND Faith events, A6 Saturday,W AUGUST 30, 2014 www.chipleypaper.com Volume 91, Number 40 50¢ For the latest breaking news, visit ELECTION 2014 CHIPLEYPAPER.COM IN BRIEF Voters choose Judge Fensom, Bell, Kent in primaries By CAROL KENT seat. Bell carried 40.73 percent tural Center, Chipley’s National Labor Day Fest 638-0212 | @WCN_HCT of the votes, followed by Gay at Guard Armory, and tied with CHIPLEY — There will be [email protected] 37.36 percent and Vernon City Gay at Greenhead’s New Vi- a Labor Day Fest, from Clerk Carnette “Keith Adkison sion Church. Gay carried most WASHINGTON COUNTY — Vot- with 19.01 percent. voters at Hinson’s Crossroads, noon to 5 p.m., Saturday, ers narrowly chose Lora C. Precinct by precinct, Bell Courts of Praise, Gilley’s Place, Sept. 1, at the Shiners Bell over Peggy Gilmore Gay in carried the Caryville Town Hall, the Orange Hill Fire Station, Club in Chipley. There Tuesday’s Republican Primary the Five Point Community Cen- Washington County Recycling is a $3 cover charge. Election, keeping Bell in the ter, the Sunny Hills Fire Station, JUDGE JAMES LORA CHARLES Food and drinks will be running for the Clerk of Court Washington County Agricul- See ELECTION A2 FENSOM C. BELL KENT available. There will be a kids’ dance contest, face painting, inflatables, kid’s games and much more. For more information, COURTHOUSE SNEAK PEEK call Rachel or Twan at FDOT’s 511 849-6129. KMS PTO, open house service to ease CHIPLEY — Open House and a meeting of the Kate Smith Elementary School Labor Day PTO is at 6 p.m., Thursday, Sept.
    [Show full text]
  • Advertising "In These Imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Dissertations, Theses, and Student Research: English, Department of Department of English Spring 5-2014 Advertising "In These imes:"T How Historical Context Influenced Advertisements for Willa Cather's Fiction Erika K. Hamilton University of Nebraska-Lincoln Follow this and additional works at: http://digitalcommons.unl.edu/englishdiss Part of the American Literature Commons Hamilton, Erika K., "Advertising "In These Times:" How Historical Context Influenced Advertisements for Willa Cather's Fiction" (2014). Dissertations, Theses, and Student Research: Department of English. 87. http://digitalcommons.unl.edu/englishdiss/87 This Article is brought to you for free and open access by the English, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Dissertations, Theses, and Student Research: Department of English by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION by Erika K. Hamilton A DISSERTATION Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Doctor of Philosophy Major: English Under the Supervision of Professor Guy Reynolds Lincoln, Nebraska May, 2014 ADVERTISING “IN THESE TIMES:” HOW HISTORICAL CONTEXT INFLUENCED ADVERTISEMENTS FOR WILLA CATHER’S FICTION Erika K. Hamilton, Ph.D. University of Nebraska, 2014 Adviser: Guy Reynolds Willa Cather’s novels were published during a time of upheaval. In the three decades between Alexander’s Bridge and Sapphira and the Slave Girl, America’s optimism, social mores, culture, literature and advertising trends were shaken and changed by World War One, the “Roaring Twenties,” and the Great Depression.
    [Show full text]
  • Selling Empowerment: a Critical Analysis of Femvertising
    Selling Empowerment: A Critical Analysis of Femvertising Persistent link: http://hdl.handle.net/2345/bc-ir:107483 This work is posted on eScholarship@BC, Boston College University Libraries. : , 2017 Copyright is held by the author, with all rights reserved, unless otherwise noted. Selling Empowerment: A Critical Analysis of Femvertising Alexandra Rae Hunt Boston College Senior Communication Honors Thesis Dr. Michael Serazio Spring 2017 ii Abstract This thesis explores the impact of femvertising on representations of women, its relation to and conversation with third wave feminism as a growing social movement, and its extension of a brand’s dedication to corporate social responsibility. Feminist critical discourse analysis from a third wave perspective was used to conduct qualitative visual and textual analysis of three different femvertising campaigns: Dove’s “Campaign for Real Beauty,” Always’ “Like a Girl” campaign, and Pantene’s “Shine Strong” campaign. Although femvertising diversifies the representation of women and girls in the media by challenging restrictive beauty standards and damaging rhetoric, it fails to accurately represent or reference the third wave movement by shying away from the feminist label and omitting mentions of intersectionality, sexuality, and storytelling. In addition, in order for femvertising to seem genuine rather than manipulative, the campaign must reflect a sustained effort on behalf of the brand to empower women and girls through philanthropic efforts and organizational partnerships. Terms: Brand Identity, Brand Personality, Corporate Social Responsibility, Brand Loyalty, Gender Roles, Hegemonic Masculinity, Second Wave Feminism, Third Wave Feminism, Body Cropping, Male Gaze, Scopophilia, Incorporation, Commodity Feminism, Commodification, Neoliberalism, Capitalism, Femvertising iii Acknowledgements I would like to extend my gratitude to my advisor, Dr.
    [Show full text]
  • Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation
    Why Google Dominates Advertising Markets Competition Policy Should Lean on the Principles of Financial Market Regulation Dina Srinivasan* * Since leaving the industry, and authoring The Antitrust Case Against Face- book, I continue to research and write about the high-tech industry and competition, now as a fellow with Yale University’s antitrust initiative, the Thurman Arnold Pro- ject. Separately, I have advised and consulted on antitrust matters, including for news publishers whose interests are in conflict with Google’s. This Article is not squarely about antitrust, though it is about Google’s conduct in advertising markets, and the idea for writing a piece like this first germinated in 2014. At that time, Wall Street was up in arms about a book called FLASH BOYS by Wall Street chronicler Michael Lewis about speed, data, and alleged manipulation in financial markets. The controversy put high speed trading in the news, giving many of us in advertising pause to appre- ciate the parallels between our market and trading in financial markets. Since then, I have noted how problems related to speed and data can distort competition in other electronic trading markets, how lawmakers have monitored these markets for con- duct they frown upon in equities trading, but how advertising has largely remained off the same radar. This Article elaborates on these observations and curiosities. I am indebted to and thank the many journalists that painstakingly reported on industry conduct, the researchers and scholars whose work I cite, Fiona Scott Morton and Aus- tin Frerick at the Thurman Arnold Project for academic support, as well as Tom Fer- guson and the Institute for New Economic Thinking for helping to fund the research this project entailed.
    [Show full text]
  • Pricing the Eyes of Passersby Text Only
    Pricing the Eyes of Passersby: The Commodification of Audience Attention in U.S. Public Spaces, 1890-1920 Zoe Sherman University of Massachusetts Amherst Abstract This paper explains the growth of the U.S. advertising industry around 1900 by showing how advertisers constructed institutions and used government to convert audience attention into a form of tradable property. They transformed the haphazard business of getting advertisements before the eyes of the public into a matter of commodity exchange by standardizing access to audience attention and controlling competition. Through the process of standardization, advertising professionals found ways to retain a share of the surplus for their own purposes. My empirical work on billposting illuminates the central role that the pursuit of monopoly played in constructing a commodity form of access to pedestrians’ gazes. Monopolist billposters set prices in proportion to the population of likely viewers rather than in proportion to their costs and justified the higher rates by improving the reliability of the service they offered. Even when other forms of media advertising limited the monopoly power of outdoor advertisers, the success in establishing regularized routines and a legal regimen enabled billboard, and other, advertisers to buy the eyes of passersby. 1 Introduction In the late nineteenth and early twentieth centuries, advertisers and the advertising professionals1 who served them successfully pushed the transformation of audience attention into a form of tradable property. At the beginning of this period, getting advertisements before the eyes of the public was a haphazard affair. By the end of the period, advertising in periodical media, outdoor advertising such as billboards, and direct mail marketing had all gone through a process of standardization, allowing advertisers to, with a reasonably high degree of specificity and confidence, purchase access to the attention of desired audiences.
    [Show full text]
  • Google/ Doubleclick REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1)
    EN This text is made available for information purposes only. A summary of this decision is published in all Community languages in the Official Journal of the European Union. Case No COMP/M.4731 – Google/ DoubleClick Only the English text is authentic. REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1) Date: 11-03-2008 COMMISSION OF THE EUROPEAN COMMUNITIES Brussels, 11/03/2008 C(2008) 927 final PUBLIC VERSION COMMISSION DECISION of 11/03/2008 declaring a concentration to be compatible with the common market and the functioning of the EEA Agreement (Case No COMP/M.4731 – Google/ DoubleClick) (Only the English text is authentic) Table of contents 1 INTRODUCTION .....................................................................................................4 2 THE PARTIES...........................................................................................................5 3 THE CONCENTRATION.........................................................................................6 4 COMMUNITY DIMENSION ...................................................................................6 5 MARKET DESCRIPTION......................................................................................6 6 RELEVANT MARKETS.........................................................................................17 6.1. Relevant product markets ............................................................................17 6.1.1. Provision of online advertising space.............................................17 6.1.2. Intermediation in
    [Show full text]
  • Increase Your Mobile DJ Business by 30 Percent Starting Next Month by Bob Popyk INTRODUCTION
    Increase Your Mobile DJ Business by 30 Percent Starting Next Month By Bob Popyk INTRODUCTION...............................................................................3 1. GETTING STARTED....................................................................5 2. WHERE IS YOUR NEXT GIG COMING FROM?.........................7 3. THERE'S A CUSTOMER ON LINE TWO...................................21 4. A DIFFERENT LOOK AT SHOWS.............................................31 5. WHAT EVER HAPPENED TO…?..............................................37 6. TURNING LEADS INTO SALES.................................................40 7. BRINGING THEM BACK ALIVE.................................................49 8. BASIC CREATIVE SALES SKILLS ARE A NECESSITY...........55 9. OVERCOMING OBJECTIONS...................................................65 10. REFERRAL SELLING AND "WHO DO YOU KNOW?"............77 11. CUSTOMER SERVICE AS A SALES TOOL............................85 12. PUTTING YOUR PLAN INTO ACTION....................................99 INTRODUCTION I am not a DJ. I don't pretend to be one. What I am, though, is your customer. I've booked a lot of DJs over the years. A while back, I was made the entertainment chairman of the country club I've belonged to for more than 20 years. The reason for the appointment was obvious. Nobody else wanted the job. Although I resisted hiring DJs at first, I eventually came to see how many times they would bring more than a band could: light shows, fog machines, comedy, audience involvement, and so on. Initially we never booked a DJ. Now we hire a DJ for 65 percent of our parties. And if you're good, we have you back. Increasing your mobile DJ business by 30 percent next month may sound like an impossible goal to many DJs. But it's very possible… if you have the initiative, some assertiveness, a little creativity, and a plan.
    [Show full text]