MEDIA KIT Multi-media solutions to reach your audiences MEDIA KIT More Ways to Reach Lancaster County [ AND BEYOND ] PAID MAILED Add Pocket for Total Coverage in the Most Desirable Zip Codes Delivered to over 100,000* Reach More of Lancaster County non-subscriber households throughout Lancaster County, LNP Media Group's print editions are read by over half of the this shared mail product is adult population each week; this coverage increases to 100% packed with values consumers with the addition of our TMC product, Pocket. Our news love, and produces results website, LancasterOnline, has over 14,000 highly engaged advertisers love. paid digital subscribers. Subscribers are more affluent and more likely to be homeowners than the general population. DIGITAL OPT-IN NEW YORK CITY Innovative Extend Your Preprint Reach Digital Solutions 2.5 Hours Your future starts here. From websites to social media, on Sundays text messaging, targeted and mobile display advertising, The Sunday 2 Hours KING OF PRUSSIA geofencing, SEO/SEM, email marketing, and online video, LNP|LancasterOnline our local team can do it all. PHILADELPHIA opt-in publication is 1.5 Hours carrier-delivered to over 10,000 non-subscribing households in targeted YORK areas. For over 225 years, LNP|LancasterOnline has served as the BALTIMORE #1 news source in Lancaster County. WASHINGTON D.C. TYSONS CORNER CENTER * Readership numbers are based on an estimate of 2.6 readers per household, from market research by Mark Smith Associates. 2 This is Lancaster County. Lancaster County, PA is the 6th largest Lancaster County Quick Facts county in Pennsylvania by population and among the fastest growing. Lancaster POPULATION County has a diverse employment base with 545k 1 advanced manufacturing, pharmaceutical, agribusiness, and live event staging. MEDIAN HOUSEHOLD $64k INCOME COMMUTING Lancaster is an easy MEDIAN AGE drive, and is connected by rail, to some 38.7 of the largest metros in the nation 2 including Philadelphia, Baltimore, D.C. MEDIAN and New York City. PROPERTY $200k VALUE BACHELOR'S DEGREE OR SHOPPING Lancastrians like to shop local, 27% HIGHER but they also take day trips to shopping meccas in King of Prussia, Tysons Corner 3 and New York City. Lancaster is home to one MALE shopping mall, two regional outlet centers, 49% and two new shopping centers are currently under construction. 51% FEMALE NEW YORK CITY 2.5 Hours 2 Hours KING OF PRUSSIA HARRISBURG• PHILADELPHIA 1.5 Hours YORK BALTIMORE WASHINGTON D.C. TYSONS CORNER CENTER SOURCE: U.S. Census, Bureau of Labor Statistics 3 Print Advertising NEWSPAPER MEDIA IS MORE TRUSTED BY CONSUMERS THAN BOTH LOCAL TELEVISION AND SOCIAL MEDIA. Trusted NEWSPAPERS ARE THE NO. 1 CONSUMER SOURCE FOR COUPONS – 7 IN 10 ADULTS DAILY FEATURES No.1 USE NEWSPAPER-DELIVERED COUPONS. ■ Schools — TUESDAY ■ Food — WEDNESDAY 8 IN 10 ADULTS TOOK ACTION AFTER SEEING A NEWSPAPER PRINT AD IN ■ Entertainment Lancaster — THURSDAY THE LAST MONTH. ■ Home & Garden — FRIDAY 8in10 ■ Faith & Values — SATURDAY DISCOUNTS DEADLINES Repeat Advertising PUBLICATION DAY AD RESERVATION AD COMPLETE Earn space and color discounts when full-run SUNDAY Wednesday noon Friday noon advertising is repeated with no changes within a six consecutive day period. MONDAY Thursday noon Friday noon First repeat ............................... 25% discount TUESDAY Friday noon Monday noon Second repeat ........................ 40% discount WEDNESDAY Monday noon Tuesday noon Third repeat ............................ 50% discount Fourth (& successive) repeats 65% discount THURSDAY Tuesday noon Wednesday noon FRIDAY Wednesday noon Thursday noon Repeat advertising from the previous six days on Mondays, Tuesdays or Saturdays SATURDAY Thursday noon Friday noon ............................................ 50% discount Sunday ROP rates are in effect, and pickup discounts do not apply, for the Thanksgiving Day edition. LNP Readership* Quick Facts READ SUNDAY 147k (AGE 18+) READ WEDNESDAY 144k (AGE 18+) READ DAILY 123k (AGE 18+) Communicate with the residents of Lancaster County, Pennsylvania by advertising in LNP|LancasterOnline — * Readership numbers are based on an estimate of 2.6 readers per household, from market research by Mark Smith Associates. it's the media consumers go to for ads! 4 ROP CONTRACT RATES INCHES up to 7 weeks/year 7 weeks/year 13 weeks/year 26 weeks/year 48 weeks/year PER YEAR M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun M-W Th-Sat Sun 50 $54.55 $60.85 $65.95 $49.70 $55.80 $60.60 $46.25 $52.00 $56.60 $44.30 $49.85 $54.00 $42.65 $47.95 $52.50 125 53.15 59.55 64.55 48.30 54.30 59.20 44.95 50.70 55.20 42.90 48.50 52.60 41.20 46.60 50.95 250 51.90 58.30 63.25 47.00 53.00 57.90 43.70 49.40 53.90 41.60 47.20 51.30 39.85 45.40 49.45 500 50.80 57.15 62.20 45.80 51.70 56.90 42.50 48.25 52.85 40.50 46.00 50.30 38.80 44.25 48.05 1,000 49.75 56.25 61.25 44.70 50.60 56.00 41.40 47.10 51.90 39.50 44.95 49.35 37.90 43.20 47.15 1,500 48.90 55.70 60.35 43.90 50.05 55.20 40.80 46.50 51.10 38.90 44.30 48.55 37.30 42.55 46.30 2,000 48.55 55.15 59.65 43.50 49.60 54.50 40.45 46.10 50.40 38.55 43.80 47.85 37.00 42.25 45.95 3,000 48.25 54.95 59.15 43.25 49.30 53.90 40.15 45.75 49.80 38.25 43.45 47.45 36.75 42.00 45.60 4,500 48.00 54.75 58.75 43.00 49.00 53.45 39.85 45.50 49.35 37.95 43.15 47.10 36.50 41.75 45.35 6,000 47.75 54.50 58.45 42.75 48.70 53.10 39.60 45.25 48.95 37.70 42.80 46.85 36.30 41.50 45.15 OPEN RATES : Monday–Wednesday: $58.00; Thursday–Saturday: $65.00; Sunday: $72.00 FREQUENCY PROGRAMS DID YOU KNOW? People may or may not remember your offer after they’ve seen it only once — even if they have a Fact: We’ve provided news and need for it. Your message needs repeated exposure information to Lancaster County since 1794. Your story is our story. to maximize the response. BiG deals & LITTLE GIANTS 4 WEEK PLAN Big Deals & Little Giants 4 Week Plan Little Giant and Big Deal ad packages help you Generate more exposure and strengthen your brand build brand awareness and generate responses recognition without the long-term commitment! by providing affordable and customizable campaign options to keep your name in front » Prices start at $180/ad. of consumers. Grow your business » Prices start at under $300 for 5 ads. LITTLE SUNDAY Business Builder GIANT 3x10.5 Package & 2x6 Package: Take advantage of this low-cost opportunity that provides consistent year-long Little Sunday Giant coverage of your growing business. Get repeated Sunday exposure at a discounted rate. » Prices start at $300/ad. » Prices start at under $65/ad. 5 High Impact Ads Give your business maximum recognition! Front Page positioning that will work for you. You can own prominent advertising space on the front page of LNP|LancasterOnline, or on a AD NOTE – Grab section front within... and readers will surely see 2 attention with a removable tab on your message. the front page. These ads are the most prominent print ad positions in Lancaster County. SUNDAY, MAY 17, 2020 3 n $3.00 n LANCASTERONLINE.COM IS YO UR HOME READY FOR WARM WEA ROOFING THER? • GUTTERS • SIDING SKYBOX • WINDOWS • DOORS $ any 150 OFF 36262 service With this of $1500 or more PA coupon. Not valid with other offers or TM Expires –prior services.Call 6/30/20. PA 36262 CALL FOR A FREE NO-CONTACT INSPECTION 717.898.6000 www TODAY .greenawaltroofing.comattention LIVING Fifteen. NOVEMBER 8 & 9 once-shuttered. SPORTS to your restaurants. Lancaster Convention Center across.the. county.reopen. NASCAR.returns.to for.pick-up. .live. or.delivery.service. action.today,.but.there. will.be.no.fans.in.the. Today’s coupon value n.Page.B3 business Darlington.stands. n n.Page.C1 .See. Page.A2.. $122 for.details. in the top, “DOWNTOWN LANCASTER THE QUESTION IS: HOW MUCHAS OF WE IT KNEWCAN WE IT KEEP,IS NOT AND COMING HOW BACK. MUCH OF IT WILL GO AWAY, AND HOW LONG WILL IT TAKE TO REPLACE?” right corner CORONAVIRUS — Rob Ecklin, a major commercial property owner in downtown Lancaster on the front Some vetspage. leery of VA care In weakened health, say they’re avoiding hospitals TARA COPP MCCLATCHY. WASHINGTON.BUREAU WASHINGTON — Marine Corps vet eran David Kelly needed a life-saving - blood transfusion. His choices were to go to a Veterans Affairs urgent care clinic or its main medical center, which during the coronavirus pandemic he wanted to avoid. Kelly, 63, has leukemia and aplastic ane mia and critically needed a transfusion - from the nearby Fayetteville, North Caro lina, VA health care system. The transfu - sion would provide the healthy oxygen- - carrying blood cells his body needs, but no longer produces. Wedding dresses line the walls as Shari Kendall, co-owner of In White on North Queen Street in downtown Lancaster, Kelly decided the clinic would be his adjusts a dress Wednesday. Businesses grapple with continued closures, as Lancaster CountySUZETTE WENGER remains | STAFF in PHOTOGRAPHER the red PHOTOS designation under Gov.