EAST RIDING OF COUNCIL

REGENERATION STRATEGY SCHEDULES

CONTENTS

1 INTRODUCTION...... 3 2 CATEGORY 1 AREAS...... 10 3 REGENERATION STRATEGY...... 11 4 REGENERATION STRATEGY...... 18 5 SOUTHERN REGENERATION STRATEGY...... 24 6 CATEGORY 2 AREAS...... 29 7 REGENERATION STRATEGY...... 30 8 HALTEMPRICE REGENERATION STRATEGY ...... 34 9 AREA REGENERATION STRATEGY...... 38 10 CATEGORY 3 AREAS...... 43 11 RENAISSANCE STRATEGY...... 44 12 RENAISSANCE STRATEGY...... 48 13 RENAISSANCE STRATEGY...... 51 14 RENAISSANCE STRATEGY ...... 53 15 RENAISSANCE STRATEGY...... 56 16 ELLOUGTON/BROUGH RENAISSANCE STRATEGY...... 59 17 RENAISSANCE STRATEGY ...... 61 18 APPENDICES...... 63 19 EAST RIDING ECONOMIC DEVELOPMENT STRATEGY 2002-06 KEY STRATEGIC OBJECTIVES...... 64 20 PROPOSED CORE OUTPUTS AND OUTCOMES...... 65 21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 ...... 66 22 GLOSSARY...... 74

1 INTRODUCTION

1.1 Background

1.1.1 This document forms the third in a series of reports prepared on behalf of the Council’s Greater Prosperity Overview and Scrutiny Committee. The reports are designed to provide details of, and an underpinning rationale for, Regeneration and Renaissance activity in the area.

1.1.2 The Regeneration Strategy Schedules are designed as a working document that will be regularly updated in conjunction with local Regeneration/Renaissance Partnerships. This process will be designed to effectively mesh ‘top-down’ and ‘bottom- up’ contributions and develop the capacity of all the Partnerships to see how their area fits into the bigger picture.

1.1.3 This is important because, three main factors need to drive the approach to regeneration and renaissance: • Taken at the East Riding-wide level, the area has above average household income and a relatively low overall deprivation score (based on the Index of Multiple Deprivation 2004) of 20,023 out of 32,482; • But the East Riding is characterised by one of the widest variations in household deprivation levels in ; • The East Riding’s overall economic performance (measured by Gross Value Added) is well below regional and national averages and its GVA per capita growth was the lowest in England between 1995 and 2001. This is because much of the wealth is in the land, earned outside the area or earned in the public sector.

1.1.4 These factors mean that we have to implement measures to grow the economy as a whole, as well as enabling those areas that are lagging behind to catch up. Therefore, although the range of measures may be less intensive, the renaissance of our Market Towns is as important as tackling the deepest pockets of deprivation in our urban areas.

1.1.5 As the ‘Resourcing the Strategy’ section below identifies, it is unrealistic to be able to apply resources to every area simultaneously and we have to have a means of (a) measuring the relative needs and opportunities for each and (b) recognising functional economic relationships between them. This approach will also help us to identify which measures should/could be applied generically, rather than ‘reinventing the wheel’ in each location.

1.1.6 Yorkshire Forward has recently completed a study that ranks all the market towns in the region. It is not yet published, but it will help with achieving (a) above and any additional information from the study will be added to this document. In the meantime, we have kept to the ‘Three Categories’ model outlined in the first two papers, but grouped the ‘Category 3’ Market Towns into two broad functional groups; the Wolds Market Towns and the Trade Zone Market Towns.

3 1.2 Overarching Targets

1.2.1 In the light of the above, we propose two over-arching targets, the first to address the overall weak performance of the East Riding and the second to address the wide variation in deprivation levels and the distinctive nature of deprivation in each area.

1.2.2 These are aspirational targets, designed to be easy to remember and as an overall guide to investment decisions – activities that directly contribute to these will be given higher priority than those that does not.

Increase GVA per capita from 66% of UK (2001 baseline) to 75% by 2012

1.2.3 The target relates to a Humber-wide target of increasing the Humber sub-region GVA to 100% of the UK average within 15 years from 2004. The following extract from ‘Progress in the Humber 2005’ drives home the point: ‘The index of Gross Value Added per head has now fallen to a level north of the Humber where it is on a par with that of South Yorkshire and is on a downward trend throughout the area. Projections of output and employment show that a continuation of past trends would mean more of the same. Significant efforts are therefore demanded to transform the area, capitalising on its unique assets, into one that makes its fullest contribution to the region and nation.’

1.2.4 This approach is fundamental to the Hull and East Riding Housing Market Renewal Pathfinder, which needs to plan for a housing stock which is consistent with projected economic conditions.

That by 2012, no Super Output Area will have a rank of less than 10,000 for any deprivation domain. (Assumes there will continue to be 32,482 SOAs in England and that the Index of Multiple Deprivation will continue to be based on ranking these).

1.2.5 A rank of 10,000 or below includes fractionally more SOAs than the 30% most deprived level of 9,745. Given that the East Riding average is 20,023, this target still leaves a significant variance between the most and least deprived. Some SOAs will always fall within the 10,000 most deprived for the ‘Access to Housing and Services’ Domain because it is a crude geographical measure of eg distance from a GP, which does not count mobile facilities, etc. However, the point is that some of these areas are recognised as having particular needs and require a joined-up approach to mobile/internet-served service provision.

1.2.6 The proposed Outputs and Outcomes for each programme (listed at Appendix 2) are designed to contribute to these overarching targets. They are requirements of the Investment Planning and LPSA processes. Access to statistics to support the outcomes is constantly improving and National Statistics are planning to launch and IMD 2004 updating system in Summer 2005 which should make monitoring easier, but which might means some changes to the current list. Similarly, the development of LPSA 2 and the new Community Plan might change the scope of the locally provided measures.

4 1.3 Objectives

1.3.1 The objectives of the Regeneration function within ERYC are set out in the Regeneration and Funding Team’s Service Plan:

• Achieve the long term regeneration of the Category 1 areas - Bridlington, Goole and and their surrounding areas • Promote investment and development sites in the Hull Travel to Work Area (TTWA), connecting vulnerable areas to new investments (Category 2 areas) • Revitalise rural and coastal areas by networking the East Riding’s market towns as service and transport hubs, promoting tourism and helping the farming, fishing and related industries businesses to adapt and be more competitive (Category 3 areas) • Support individuals who face particular barriers to achieving their potential, such as lack of transport, disability or out of date skills (wider Social Inclusion agenda).

1.3.2 The above objectives are derived from the Key Strategic Actions of the East Riding Economic Development Strategy (Appendix 1).

1.3.3 Bridlington and Howdenshire/Gilberdyke are the only locations where major external studies have been recently undertaken, linked to Yorkshire Forward’s ‘Renaissance Towns’ programmes. These set a benchmark in terms of the level of detail, use of economic forecasting, a ‘whole town’ approach and 10 year timeframe. The result, when done properly, provides not only a clear rationale for a programme of public sector investment, but also an investment prospectus for the private sector. The approach can be perceived as costly and time-consuming for those anxious to see action on the ground. We cannot yet assume that this level of resource will be available to all locations, but the approach can be adapted to suit other locations.

1.3.4 This process will also be driven by: • The East Riding’s status as lead partner for the Humber Rural Pathfinder area; • The emergence of an overarching Economic Development Strategy for the Humber which identifies the Hull and Humber Ports city-region as part of the strategy to strengthen the economy of the Northern regions (the Northern Way); • New regional/sub-regional mechanisms for developing the area’s Cultural and Tourism offer.

1.3.5 There is the potential for significant tensions between these three strands. The challenge is to sustain an East Riding strategy that is focused on clear priorities, but which retains the flexibility to develop in response to new circumstances. The conclusions and options below consider which level(s) these priorities should be determined at.

1.4 Resourcing the Strategy

5 1.4.1 This work was born partly out of concerns that the evident need for a comprehensive strategy for Bridlington could result in other areas suffering further decline as they waited their turn. The main constraint at the current time is not the amount of external funding available to the East Riding. Three major factors that are affecting our ability to access resources are: • ERYC’s capacity to scale up its capital and revenue programmes within its existing staffing limits; • Policies and practices within ERYC that have militated against delivery of comprehensive, long-term, area-wide regeneration strategies; • Project proposals in response to very localised East Riding needs or opportunities do not score highly when stacked against the needs and opportunities in other parts of the Humber; • A hiatus with the Market Towns programmes, pending the outcome of Yorkshire Forward’s prioritisation study (para 1.1.6 above).

1.4.2 This hiatus resulted in a lack of clarity in the Humber Economic Development Investment Plan (HEDIP) against the ‘Rural and Coastal Communities’ Renaissance Theme. ERYC’s large package, ‘Repositioning the Rural East Riding’, which encompassed Southern Holderness, Hornsea and all the Category 3 Market Towns was not supported by Yorkshire Forward. YF, however, made separate provision for Howdenshire, Hornsea, Market Weighton and ‘Future new Market Town activity’. For the purposes of this report, the schedules for Howden(shire), Hornsea and Market Weighton use the YF figures, with the relevant ‘Repositioning the Rural East Riding’ figures in brackets. The other market towns show the ‘Repositioning’ figures only. In all cases, these do not include the East Riding-wide programme and staffing components of this package, which amounted to about £1.5m. Until this situation is resolved, we are unable to move forward on several projects, especially in Southern Holderness and Hornsea, which are currently in the Capital Programme.

1.4.3 Allied to this report, it is intended that a paper for Corporate Management Team/Cabinet will propose that steps are taken to align the ERYC Capital Programme and other resource-allocating mechanisms more explicitly to the two overarching objectives discussed above. The conclusion to this report considers some of those steps.

1.5 Conclusions and Options for the Way Forward

1.5.1 This work for GP O&S has, for the first time, created a framework within which ERYC and ERLSP can determine their approach to prioritising and monitoring regeneration and renaissance activity.

1.5.2 However, the schedules demonstrate that there are gaps and a lot more work to do to get a consistent approach across the area. The most important issue for GP O&S to consider is ‘At what level should the priorities be set?’. There are four basic options: 1. Maintain the status quo; 2. Top-down prioritisation and commissioning; 3. Bottom-up prioritisation and commissioning;

6 4. Joint prioritisation and commissioning.

1.5.3 These are considered in the table below. The third and fourth options would rely upon measures to significantly increase the capacity of local Partnerships to work together and to recognise their role within a district, sub-regional and regional Partnership infrastructure. East Riding is almost entirely dependent on external resources to fund Partnership coordination activities and at the current time only the Bridlington and Goole Partnerships and Strategies have dedicated support.

1.5.4 We are in the process of securing Yorkshire Forward funding through the Sub- regional Investment Plan to sustain partnership working in former Single Regeneration Budget/Market Towns Initiative areas. This is provisionally £100,000 per annum for 4 years. Although we have yet to cost Options 3 and 4, this is unlikely to cover the full cost and implementation of either is likely to result in a budget pressure.

1.5.5 GP O&S is invited to: • Note the scope of existing strategies and programmes for each Category of area, which collectively adds up to a considerable volume of activity; • Note that, despite this, only Bridlington has a fully comprehensive strategy endorsed by full Council; • Note the constraints, particularly the lack of dedicated Partnership resources, which have resulted in several areas being unable to progress their strategies; • Note the need for more work to comprehensively summarise the outputs and outcomes required for each area; • Consider the four options for developing a mechanism for setting priorities and indicate which they prefer for further development.

7

Option Characteristics Advantages Disadvantages 1 Maintain status quo • No explicit prioritisation • Flexibility to respond to • No clear alignment with sub- mechanism unforeseen opportunities regional Investment Planning • Role of GPO&S and GPAG not • Can cope with resource processes clearly understood constraints • Local capacity remains limited. • Local Partnerships activated/ • Areas perceive themselves as being supported as and when funding in competition with each other available • Opportunities may be missed because there is no Partnership infrastructure in place 2 Top-down prioritisation • Clear East Riding-wide criteria • Clear alignment with sub-regional • Lack of responsiveness to local and commissioning and processes established Investment Planning processes conditions - perception of over- • Decisions rest with Cabinet/LSP • Can cope with resource control by County Hall Board based on constraints • Local capacity reduced recommendations from GPO&S • Capable of strengthening • Areas perceive themselves as being and GPAG mechanisms for developing large, in competition with each other • Local Partnerships are secondary ‘high impact’ measures, eg • Opportunities may be missed or not required strategic land acquisitions because there is no local Partnership infrastructure in place 3 Bottom-up prioritisation • Local Partnerships lead on both • Local Partnerships can respond • Less capability for developing and commissioning commissioning and delivery to unforeseen opportunities and large, ‘high impact’ measures, eg • Local Partnerships seek funding needs strategic land acquisitions directly through Investment • Local capacity radically increased • Areas likely to perceive themselves Planning process as being in competition with each • Full Partnership Support Teams other in place • Resource intensive and risk of • Cabinet/LSP Board provide duplication of effort oversight only

8 Option Characteristics Advantages Disadvantages 4 Joint prioritisation and • Clear East Riding-wide criteria • Clear alignment with sub-regional • Additional resources for commissioning and processes established Investment Planning processes Partnerships required • Local Partnerships all developed • Local Partnerships can respond • Decision-making processes likely and supported to a level to unforeseen opportunities and to take longer commensurate with level of needs • Less responsive to political needs/opportunities in the area • Local capacity increased considerations • Two-way communications • Areas can collaborate rather than established through GP O&S compete to secure resources and GPAG • Capable of strengthening mechanisms for developing large, ‘high impact’ measures, eg strategic land acquisitions

9 2 CATEGORY 1 AREAS

2.1 Introduction

Achieve the long-term regeneration of the Category 1 areas - Bridlington, Goole and Withernsea and their surrounding areas.

2.1.1 These areas contain significant areas of market failure and deprivation, with several SOAs falling within the 10% most deprived in a number of Domains. They are in the peripheries of the local authority area. They demand a Neighbourhood Renewal approach as well as measures to boost economic competitiveness.

2.1.2 In terms of prioritisation, in terms of both needs and opportunities, the priorities are:

1 Bridlington – deliver Development Plan by 2015;

2 Goole – deliver programme to make Goole a fitting gateway to the Humber Trade Zone by 2015;

3 Withernsea/Southern Holderness – deliver programme to ensure local communities derive maximum benefit from inward investments and Hull and East Riding Housing Market Pathfinder Economic Development Prospectus by 2014.

10 3 BRIDLINGTON REGENERATION STRATEGY

3.1 Nature of Economic Failure

3.1.1 The Bridlington Regeneration Study, commissioned in 2004 identified the factors which explain why Bridlington is failing to deliver sufficient well-being i.e. why unemployment is high, levels of economic engagement are low, and incomes are below the sub-regional average.

3.1.2 Many of these factors are physical – in the way the town is laid out and accessed, in shortcomings in the supply of property - especially retail and office-type property, in the adverse impact of seasonal trade on the core business of the town centre, in traffic congestion, in highway and railway severance and so on.

3.1.3 Other factors are structural – most particularly the decline in the seaside tourism market, but also the production base which had also traditionally sustained the town. The slow pace of restructuring the economy is in large part explained by shortcomings in the competitiveness of the town centre and in the business space offer – that is, the adverse feedback loop that needs to be broken.

3.1.4 And still others are a consequence of the distortions in the local property market, caused by the nature of much of the land-ownership in the town centre, and the effects on the function of the market. (Roger Tym and Partners, 2004)

3.2 Nature of Deprivation

3.2.1 Concentrated within Houses in Multiple Occupation (HMO) area of Bridlington South Ward and local authority estates in Bridlington South and Central/Old Town Wards. The table below highlights Bridlington’s particularly weak position in terms of employment and education/skills deprivation. The ‘affecting Older People’ and ‘affecting Children’ figures illustrate the high benefit dependency levels in the town. Crime deprivation, is mainly concentrated in a pocket, but significant areas suffer for poor environmental and health scores. Bridlington North Ward is appreciably better off than the other two Wards.

WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Brid Sth E01012944 624 214 1,691 3,262 4,422 2,849 1,745 1,709 485 30,187 E01012948 764 492 2,012 1,717 6,806 1,706 2,168 2,409 270 31,371 E01012945 2,373 1,253 3,058 5,339 6,151 3,836 6,214 2,208 1,702 31,773 E01012946 3,470 2,651 1,742 3,371 991 2,522 5,303 12,537 14,743 17,400 E01012952 4,096 1,024 5,233 8,499 10,000 8,892 5,701 10,610 3,076 29,738 E01012951 4,653 1,837 5,543 6,636 7,936 6,273 6,911 11,838 2,318 30,768 E01012943 6,311 4,201 6,884 8,330 9,753 5,349 10,999 8,746 2,219 32,397 E01012949 7,903 5,731 5,662 8,062 3,068 7,945 8,944 10,241 12,184 25,173 E01012947 12,437 7,759 10,991 11,824 17,419 11,948 14,098 14,582 12,662 32,025 E01012950 20,853 13,470 20,314 27,033 18,909 14,592 17,047 26,656 31,319 22,285

11 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Brid C/Old E01012928 3,516 2,324 1,601 2,474 1,347 1,803 6,181 11,197 24,943 24,036 E01012932 3,972 3,307 2,874 2,165 6,669 1,926 10,007 6,934 5,161 29,083 E01012931 4,874 3,422 3,581 4,428 2,506 3,136 6,051 13,259 8,693 24,210 E01012929 10,438 11,050 7,116 6,423 9,645 6,392 14,936 12,753 7,886 31,254 E01012934 12,368 8,499 11,188 10,746 14,521 9,397 13,215 25,027 21,542 12,584 E01012930 17,193 12,880 13,688 11,955 20,757 14,445 17,740 27,020 12,488 29,396 E01012933 19,832 14,158 16,620 18,272 19,891 15,193 20,022 28,342 29,812 15,640 Brid Nth E01012936 9,874 4,299 11,122 18,409 11,830 16,385 9,878 9,066 10,224 30,556 E01012938 12,522 7,783 11,740 13,305 13,334 9,426 14,131 31,708 22,163 10,602 E01012937 14,281 7,807 13,766 13,675 17,982 10,446 17,247 22,991 18,071 24,333 E01012941 14,664 8,300 13,822 14,150 15,907 11,841 15,970 29,355 19,854 17,890 E01012940 19,099 10,551 18,290 18,190 24,717 13,393 16,749 30,095 27,172 29,436 E01012942 21,704 10,693 20,761 18,390 27,056 16,763 21,771 30,741 28,130 28,887 E01012939 22,215 10,500 23,401 21,789 30,927 21,550 22,790 31,052 32,443 15,493 E01012935 22,255 12,487 22,839 20,903 29,252 18,441 19,061 27,038 27,032 24,778 See Appendix 2 for key to shading

3.3 Links between Economic Performance and Deprivation

3.3.1 A combination of lack of local aspiration and the continued use of the resort as a cheap place to live for individuals outside the formal labour market (although the level of ‘Benefit Tourism’ has fallen as other parts of the Region recover economically). The relatively high proportion of older residents does act as a break on development because their spending patterns and perceived aversion to change both deter investment. A high proportion of young people move away from the area. On the plus side, relatively cheap new housing and a good quality of life for families has led to settlement growth which can be a major driver of economic recovery. The Roger Tym and Partners (RTP) study estimated that, based on current trends of population growth and jobs growth, by 2016 3- 4,000 more people will have to seek work outside the town or face unemployment. There has over the past year been an upturn in business investments outside the Town centre.

3.4 Previous/current Regeneration Programmes

3.4.1 Bridlington has benefitted from sustained external funding support through European Structural Funds (Objective 5B and more recently Objective 2), Single Regeneration Budget, Round 3 (with a total programme value of around £12m), and Yorkshire Forward Single Pot funding of around £3m for the Thriving Bridlington Programme and Humber Fishing Communities Regeneration. These have been mainly aimed at improving the Tourism product, supporting the local business base and supporting the most vulnerable/deprived households. The area has also benefited from major investment in new schools and childcare facilities.

3.4.2 Evaluations of these programmes have generally supported RTP’s conclusions - the measures have been valuable in their own right, but have not generated sustained economic growth.

12 3.5 Basis of Future Strategy

3.5.1 This is set out in the RTP 2004 report, available on the Bridlington Regeneration website www.bridlingtonregeneration.com and in Group offices. The overarching objective for regenerating Bridlington is to create the missing well-being: creating enough jobs to bring the labour market into balance and raising incomes so they are in line with the regional average.

3.6 The main strategy elements are

• Town Centre Redevelopment: − High quality public realm improvements that zone the town centre and improve retail circuits and associated shop and hotel frontages improvements; − Land assembly and redevelopment of the Hilderthorpe Road and Harbour corridor to attract private sector that will attract risk investment, including new hotels in the town centre. − Facilitate good quality town centre housing. • Spa Refurbishment and improvement of environs, to consolidate and grow its position in the conference, special events, concert and pub sports markets. • 500 berth Marina and Harbour development to create an impounded area of water and to meet the needs of commercial fishermen • Investigate the water sports market to determine what steps might be taken to develop the potential and by whom. • Leisure World - improve the appearance and landscaping look to remodel/redevelop the site in longer term. • Transport improvements to improve accessibility for residents and businesses: − Increase junction capacity and measures to divert (seasonal) traffic from the core − Improve amount and location of car parking, including a Seasonal Park and Ride Scheme and measures to improve public transport access. − Improve signage in the town, including to car parks and attractions in the town, to Old Town and to Sewerby. − Open the Gypsy Race to provide a setting for development and an attractive pedestrian linkage between the station and the town centre core. • Provide for a range of small business space to unlock the demand in the small office-based sector, both in the town centre and at Bessingby. • Optimise the potential of the Carnaby Industrial estate. • Marketing strategy to support the above • Business, Skills and Community Development: − Continue a programme of community development, through, for example Sure Start, Bridlington Community Partnership;

13 − Continue to work with schools to improve performance; − Target local service delivery to achieve sustained improvements in childcare, health, levels of crime and nuisance, housing quality, litter, etc. − Continue business development measures including young enterprise and social enterprise. − Continue workforce skills development and lifelong learning programmes to meet the needs of growth sectors and sector shortages, eg social care.

3.6.1 To achieve the above, it is essential that the Bridlington Regeneration Partnership continues to build effective working relationships with the town’s principal landowning interests and the Harbour Commissioners – the participation and willing joint working with both are essential predicators to change in the town. All the above to be encompassed in an Area Action Plan which creates a Planning Framework to achieve the above. (Source RTP Bridlington Regeneration Study, Bridlington IDP (updated 2005)

3.6.2 The town centre strategy will require land assembly involving both voluntary and compulsory acquisitions. The continued existence of dedicated teams for both Partnership Support and Project Delivery will therefore remain essential.

3.7 Nature of Partnership

3.7.1 The Bridlington Regeneration Partnership was fundamentally overhauled in 2003 to enable it to effectively integrate Objective 2 and Yorkshire Forward funding, and to ensure these were supported effectively by mainstream service provision.

3.7.2 It has a Core Steering Group and four Key Theme Groups: Built Environment and Town Centre; Business Development, Skills Development and Community Development. This structure encompasses all Boards and Partnership organizations that exist in their own right, eg the Objective 2 Priority 3 Pact Board, Sure Start and the Renaissance Town Team. It includes the key agencies sub-regional agencies; Business Link, Jobcentre Plus and Learning and Skills Council and Yorkshire Forward. The Harbour Commissioners were represented until their recent decision not to work with ERYC on the Marina proposals. The Town Council have had a variable input due to resource constraints.

3.7.3 The level of capacity within the Partnership has grown significantly as a result of having a dedicated Partnership Development Coordinator and Administrative/ Marketing support. There is a strong desire across all sectors to reconcile differences and get things done. The private sector members devote a considerable amount of time and expertise to promote the regeneration strategy to local businesses and residents.

3.8 Development Programme 2004-09

Programme/Project Target Cost Status completion £’000s Town Centre/Spa/Marina: Area Action Plan process 150 Being commissioned

14 Programme/Project Target Cost Status completion £’000s Town Centre Redevelopment To 2012 1,670 West 8 Urban Designers commissioned by YF Pedestrianisation/Public Art To 2012 1,000 To follow West 8 initial Urban Renaissance/realm To 2012 1,228 design work Chapel St/Prince St/King St 3/2008 1,550 Initial design out to improvements consultation Moorfield Rd Carpark and 3/2007 150 Awaiting outcome of environs, including Skatepark Spa refurbishment 2007/8 6,122 In planning for start in 2005 cost est now £12m Spa environs 2008/9 1,000 Conference Bureau/Promotion 2007/08 1,700 Harbour/Marina development 37,700 Awaiting outcome of Marina environs 3,000 Harbour Commissioners proposal Watersports/outdoor activities 500 Transport imprs: Transport Package Bid Jul 05 150 In hand Transport imprs Phase 1 Transport imprs – future phases Park and Ride – South Beach Business Support: Bessingby Ph 1 - Grow-on Mar 06 1,300 Start on site programmed accommodation for 7/05 Bessingby Phase 2 (incl Turners Mar 07 1,000 Preparatory work in hand and Warehouse site) Carnaby development (incl 1,330 business centre satellite) Opportunity Knocks business 1,080 Approved, in progress support Business Premises Impr Grants 1,200 Town Centre management and Mar 09 172 Approved, in progress promotion Encouraging Enterprise 100 Old Town/Craft Centre 600 Linked to Sewerby Hall development plan Branding & Marketing Mar 09 2,100 Learning, Community/Pact: College St Mary’s Walk 2,000

15 Programme/Project Target Cost Status completion £’000s development Ph 1 Christ Church Key Centre Dec 07 1,123 Submitted for P3 appraisal Maritime Trail Sep 06 130 In progress Community and voluntary Dec 08 793 sector capacity/Pact projects Learning & Skills Dec 08 1,070 Young Aspirations Mar 09 401 Approved Programme/P’ship Support: Core Delivery Team Dec 08 876 Programme & Pact Sect Dec 08 372 Partnership Development Dec 08 274 Approx total 70,700

3.9 Funding and Partnership resources in HEDIP 2004/05 - £m

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yks Forward 300 3,093 2,404 3,279 5,067 14,143 Objective 2 566 1,099 955 250 2,870 Private 73 325 4,577 6,330 11,305 ERYC* 10 505 5,505 8,005 8,135 22,160 Other public 10 10 Total 320 4,237 9,333 16,816 19,781 50,488

Notes: Does not include Thriving Bridlington programme which ended 31/3/05 and was supported with £2.5m from Yorkshire Forward or Humber Fishing Communities Regeneration. This programme assumed a start on the Marina Development by 2006/07.

*Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Marina 35,000 35,000 ERYC contrib Urban Realm 200 200 200 400 ERYC contrib 50 50 100 Spa* 68 500 3,250 2,107 75 6,000 ERYC contrib 1,000 1,000 2,000 LTP 804 422 377 350 1,953 Land train ramps 100 100 ERYC contrib insuffic score Bessingby Grow-on 60 1,191 387 138 1,776 ERYC contrib

16 2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Business Space Straty 313 138 451 ERYC contrib 138 138 Replace Leisureworld 175 1,600 6,565 8,340 ERYC contrib 400 1,580 1,980 Danes Dyke Nature 25 25 Reserve Applegarth Sheltered 250 2,000 2,150 82 4,482 Housing Ph 1 Sewerby Hall gardens 554 45 140 797 1,536 & estate Central Library 10 825 15 850 ERYC contrib Kingsway Childrens 470 20 490 Centre Brid S Childrens 138 1,061 1,199 Centre Brid Nursery 300 450 200 950 Brid School All 41 360 235 635 Weather Pitch

* NB Revised bold scheme will be nearer £12m

17 4 GOOLE REGENERATION STRATEGY

4.1 Nature of Economic Failure

4.1.1 The Port of Goole and its hinterland are experiencing unprecedented levels of private sector investment in response to the assembly and servicing of land at Junction 36 of the M62 and pressures to switch from road haulage to other modes. Goole’s working age population and employee jobs are already roughly in balance and the area is set to see a major expansion of upto [3,000 jobs] over the next 5 years. These figures include land at Howdendyke and adjacent to the A614 just south of Howden which are also referred to in the section on Howden. However, there is entrenched market failure within the town itself in terms of: • the range and levels of skills available within the existing population relative to employer requirements; • the quality and suitability of much of the existing business premises, housing and other built environment.

4.1.2 Goole’s socio-economic profile is skewed towards a low paid, poorly skilled workforce mostly employed in manufacturing and transport sectors (21% employed in manufacturing and 10.2% in transport compared with 15% and 7% respectively for England & Wales). The higher value-added industries such as financial intermediation and real estate & business activities are significantly underrepresented in terms of businesses and employees.

4.1.3 There are signs of increased investment activity in the town centre, but there remains a very high proportion of derelict and underused premises and sites.

4.2 Nature of Deprivation

4.2.1 Deprivation is concentrated in the Shuffleton and Old Goole areas in the Goole South Ward and is particularly associated with high concentrations of private rented accommodation/social housing. Goole South scores particularly poorly on Employment, Education/Skills levels, Living Environment and Crime. Goole as a whole scores particularly well on access to housing and services, reflecting the degree of affordability and the compact nature of the town.

WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Goole Sth E01013000 1,702 980 3,110 4,484 3,343 4,259 3,136 1,255 1,527 29,629 E01013002 5,057 4,322 4,251 4,944 5,389 1,213 10,155 8,285 9,562 30,266 E01013004 6,175 6,170 6,931 7,267 11,474 4,254 11,467 1,507 5,323 31,228 E01012999 6,865 8,129 6,304 6,152 13,535 5,025 14,117 10,556 515 32,467 E01013003 12,726 9,552 9,511 9,723 13,188 11,900 13,287 15,751 26,046 16,752 E01013001 16,816 16,278 16,048 19,257 13,663 7,691 22,160 21,023 8,757 30,845 Goole Nth E01012997 6,488 5,031 6,974 6,637 10,015 6,688 10,332 7,041 1,759 32,462 E01012995 7,758 8,169 4,875 4,356 9,868 3,126 12,972 8,251 13,055 31,924 E01012994 11,275 8,994 10,174 12,969 7,846 6,016 15,392 14,449 10,670 32,310

18 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank E01012993 18,485 17,022 16,179 21,006 12,059 14,159 18,872 11,500 16,802 30,823 E01012998 21,363 14,680 23,140 25,769 26,783 12,752 19,286 25,543 21,404 25,377 E01012996 24,437 20,626 22,003 21,469 19,068 22,362 19,322 21,485 27,784 17,262

4.2.2 Unemployment in Goole South is consistently higher than national, regional and local authority averages and the proportion of unemployed people under 25 approaches the 30% mark (compared with 24% for East Riding of Yorkshire). To underline this concentration further, the ONS area classification system identifies Goole South as ‘Transitional Economies A’, characterised as some of the most deprived in the country, and Goole North as ‘Out of Town Manufacturing’.

4.2.3 Goole has a relatively high proportion of lone parent households and of these, only 47% were employed either part time or full time (60% for the East Riding). Goole’s housing stock is dominated by high density through terraces and older local authority estates with high proportion of rented accommodation - 36% of households in the Goole South ward (Census 2001), of which 43% is rented from private landlords/agencies.

4.3 Links between Economic Performance and Deprivation

4.3.1 As the gateway to the Humber Trade Zone (HTZ), and only 15 miles from the new Robin Hood airport at Finningley, the area is well placed to benefit from significant inward investment on Junction 36 (Centreport), Glews Hollow and the proposed Intermodal Terminal. The prospect of the Northern Growth Corridor further underlines the importance of the HTZ. However, the profile and image of the Humber sub-region has repeatedly been identified as an issue to be addressed to enable future economic progress to be achieved. The renaissance of Goole is a manageable and high-impact contribution to tackling this constraint.

4.3.2 Goole has a major image problem and there is strong evidence that the Centreport and Glews Hollow developments will not, of themselves, generate new private sector investment in the town and achieve a market-led change in Goole’s image. Further interventions are therefore needed if the local and sub-regional multiplier benefits are to be maximised.

4.3.3 Goole has a high concentration of voluntary/non-profit organisations that developed in Goole in response to the high level of need in the area. Several of these are now at a cross-roads as the level of economic need has reduced, mainstream services are providing more responsive outreach and, as a result, funding patterns have changed.

4.4 Previous/Existing Regeneration Programmes

4.4.1 Goole has benefited from Rounds 2 and 4 of SRB (£2m SRB, £ m in total) which ran ‘back to back’ from 1996 to 2002. These were designed to prepare local people and businesses to take advantage of the Centreport development, but in the event, a high proportion of the programme was concerned with meeting the social and environmental needs of disadvantaged communities, mainly through the organisations

19 referred to in 3.3 above. Whilst SRB was valuable in supporting measures to tackle the symptoms of deprivation, it was insufficient to tackle the structural causes of market failure afflicting the town.

4.4.2 Since SRB, the area has benefited form the Phoenix Fund to assist start-up and small businesses in deprived areas and a number of programmes to support rural businesses; the Sure Start/Neighbourhood Nurseries programme; a new £5m bridge to link Goole and Old Goole and major schools building programme and the ‘Advance Goole’ Housing renewal programme for Shuffleton.

4.5 Basis of Future Strategy

4.5.1 The aim is to complement the capital investments with a structured programme of measures which, over five years, will enable Goole to act as a successful Gateway to the Humber Trade Zone, both in terms of attracting businesses and skilled workers.

4.5.2 Key objectives are: • Create learning opportunities that relate directly to the needs of inward investors and promote the benefits of workforce development to local SMEs; • Raise the aspirations and attainment levels of young people; • Provide intensive support for hard/expensive to reach communities to enable them to access the labour market; • Strengthen local business supply chains to increase the local multiplier effects of Centreport and other developments • Ensure a supply of business premises that meet the needs of the existing SME business base and allow for their growth and expansion; • Attract private investment into the town centre, improving the quality of the retail/cultural offer and reinstating underused, redundant and derelict buildings; • Develop a long-term urban design masterplan to complement the Local Development Framework; • Stabilise the lower end of the housing market, initially through the redevelopment of a central pocket of low demand housing; • Enhance key areas of public realm and tackle the town’s main eyesore sites, by encouraging development and/or enhancing public space; • Enhance Goole’s cultural offer, building in the success of The Gate; museums and Sportscentre; • Continue to build the asset base of existing community enterprises, including Neighbourhood Nurseries; • Grow the capacity of local people and networks to develop and deliver initiatives that enhance Goole and its image; • Regain a Partnership approach.

20 4.5.3 These objectives have been presented in a business plan to Yorkshire Forward who has now contracted with ERYC to deliver, in partnership with Goole Town Council and Goole Development Trust, the developmental phase. This involves the establishment of a small, dedicated team of two with admin support initially from Goole Town Council, a Partnership Development and Communications strategy and research to underpin the commissioning of a range of business and skills development measures. Some of these are likely to involve adapting measures that were successful components of the Thriving Bridlington programme.

4.5.4 The aim is that this will then lead into a renaissance approach to the physical fabric of the town and its retail and cultural offer. Key projects, such as the replacement of the Gate Theatre with a new Cultural Centre are already identified.

4.6 Nature of Partnership

4.6.1 The SRB legacy plan was to enable Goole Development Trust to take on the Regeneration Partnership role developed by Boothferry Enterprise 2000. However, this arrangement has limited ‘reach’ and if the scale of programme envisaged is to be achieved and local people effectively engaged, a new partnership structure and remit is needed.

4.7 Development Programme 2004-09

Target Cost £k Status completion Year 1 (Stage 1) work: Staffing Jun 05 65 1 post recruited, 1 in hand Partnership Development ongoing 20.3 Will start May/Jun 05 Communications Strategy Ongoing 22.5 Ditto Business Development Jan 06 35 Ditto Programme Commissioning Mar 06 35.4 Ditto Sobriety/YWWM Business Jun 05 17 In hand Planning Cultural Centre Feasy/initial Jul 05 100 In hand by Goole Town design (approx) Council Urban Realm/urban design To be determined strategy Main Programme: Dutch River Bridge 4,750 In construction Housing Renewal programme 9,900 Property acquisitions in hand Cultural Centre – adaptation of Mar 08 1,900 Site options under new Market Hall consideration by ERYC Intermodal Terminal £5-10m Planning work in hand. Private sector led. Centreport site development Planning permission sought

21 Target Cost £k Status completion Urban Realm Improvements To be determined from and Town Centre Management Stage 1 Business Premises strategy To be determined from Stage 1 Transport imprs – future phases LTP programme in hand Sure Start/Childrens Centres 1,043 Schools investments/extended schools Community and voluntary To be determined from sector capacity (inc Sobriety) Stage 1 Ongoing Programme Support 80 pa Approx total

4.8 Funding and Partnership resources in HEDIP

2004/05 2005/06 2006/07 2007/08 2008/09 Total YF 500 750 500 250 2,000 Objective 2 0 Private 10 360 370 5 745 ERYC* 725 1,112 884 180 2,900 Other public 350 440 465 619 1,873 Total 1,585 2,661 2,218 1,054 7,518

Notes: Start delayed by Yorkshire Forward – 2005/06 provision is now £118K – contract awarded March 2005. Excludes Private sector investment at Centreport.

4.9 *Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Business Centre 5 50 895 50 1,000 ERYC contrib. 5 50 445 500 Dutch River Bridge 3,684 1,365 5,049 LTP Town Centre 724 724 imprs Museum 380 17 27 3 427 Development ERYC contrib 3 3 Advance Goole 2,160 2,000 2,600 6,760 Housing Renewal ERYC contrib 600 600 Cultural Centre 250 150 350

22 2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future ERYC contrib insuffic score Old Goole 10 1,043 1,053 Childrens Centre Sure Start Goole 470 20 490 Replacement Primary School Vermuyden School rebuild

23 5 SOUTHERN HOLDERNESS REGENERATION STRATEGY

5.1 Nature of Economic Failure

5.1.1 Southern Holderness, which includes Withernsea, is an area with a relatively poor economic performance that also suffers from a number of social and environmental problems related to its peripheral location. The spiral of decline started in the 1970s with the closure of the railway and the decline in tourism. Fishing and agriculture, two other key industries, are also in decline and the challenge remains to find new ways to boost the local economy and maximise assets by encouraging new forms of employment.

5.2 Nature of Deprivation

5.2.1 South East Holderness ward is significantly more deprived than South West Holderness, reflecting the greater distance from Hull and Beverley as sources of employment. Across Holderness, the scores for Income and Employment are significantly worse than those for Health and Education/Skills. This is in contrast to the more urbanised ‘Category 1’ areas of Bridlington and Goole and underlines the lack of (well paid) work in the area generally. The overall level of crime is also significantly lower than more urbanised areas.

W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank S E Hold E01013083 3,529 2,138 3,081 5,119 2,430 4,854 4,586 8,034 3,238 31,367 E01013084 4,374 2,099 2,839 2,226 3,873 5,778 4,578 15,290 10,135 26,319 E01013080 5,392 4,098 4,206 4,477 6,666 4,266 7,592 10,630 4,439 28,786 E01013087 8,367 8,001 10,153 9,294 18,119 9,512 12,318 21,046 12,791 832 E01013086 8,461 4,960 7,505 7,019 11,746 8,436 12,253 14,088 10,200 17,278 E01013082 11,960 8,745 11,806 10,643 17,875 12,122 12,404 9,544 20,367 16,284 E01013079 14,302 10,476 15,961 18,028 17,555 14,377 17,689 20,061 17,306 6,188 E01013081 15,811 15,701 17,845 15,525 23,863 13,478 22,113 17,974 20,988 3,120 E01013078 17,780 16,899 15,999 17,207 14,698 16,528 20,262 23,236 18,842 7,340 E01013085 19,018 12,804 15,545 17,264 14,732 11,453 22,889 24,121 27,296 26,244 S W Hold E01013099 11,584 8,429 8,189 8,320 12,350 11,492 19,029 14,113 22,113 11,568 E01013095 15,215 11,983 14,002 15,879 9,120 16,899 15,222 10,327 11,359 32,155 E01013096 17,579 14,737 18,201 18,873 20,604 10,030 16,489 18,712 16,355 27,073 E01013094 21,195 21,360 16,719 19,155 11,383 17,018 23,354 11,782 19,617 24,882 E01013100 21,988 24,699 24,000 26,980 17,971 16,751 24,984 9,139 22,846 10,309 E01013101 22,030 17,998 22,006 24,522 15,939 13,178 23,937 16,400 25,991 20,717 E01013097 22,542 17,648 18,185 17,479 22,080 11,413 23,132 28,696 25,420 31,608 E01013102 22,799 18,852 24,962 25,395 26,324 12,696 24,871 20,090 24,011 16,081 E01013098 28,938 23,149 27,802 29,777 26,847 19,499 24,851 24,185 29,717 28,210

5.3 Links between Economic Performance and Deprivation

24 5.3.1 Unemployment rates are persistently high with the area suffering from a narrow economic base and limited opportunities. The tourism industry and fishing and agricultural work offer low paid, seasonal work, with little opportunity for progression.

5.3.2 Educational achievement and skills levels are poor. The aspirations of the community – especially in Withernsea need to be increased, recognising that isolation supports a culture of low ambition caused by poor access to services and lack of exposure to opportunities. The area is important to the energy and chemicals industries, but, apart from the Salt End complex these industries do not generate many new jobs. Property values are low due to access problems and, in some areas, risk of coastal erosion.

5.4 Previous/existing Regeneration Programmes

5.4.1 The Phoenix Fund programme, ‘Communities of Enterprise’, which was designed to improve the competitiveness of the southern Holderness economy through developing the use of information technology, ended in September 2003.

5.4.2 Holderness was part of the Rural Development Priority area, and as such had access to Rural Development Programme funding and the area was also a Rural Achievement Zone. A five year Withernsea and southern Holderness ‘Widening Horizons’ SRB5 Programme ended March 2004. The programme sought to deliver sustainable regeneration that would rebuild and empower the community, restore civic pride and make Withernsea an attractive, safe and thriving centre for residents, visitors and communities of southern Holderness

5.4.3 Around 40 SRB projects were delivered within five identified strategic themes: • Growing the economy • Raising educational aspirations and attainment • Engendering a sense of pride • Community safety • Community capacity building.

5.4.4 The final evaluation concluded that good progress had been made towards the vision, but that concerted and coordinated effort to build on the foundation work achieved through SRB was unlikely to be realised without the type of support provided through the SRB team. The area currently has access to two small development funds – the Easington Enhancement Fund and the Holderness Learning and Skills Development Fund, which have been secured through S106 Development Agreements. The area is also eligible for support under the Leader + programme, Revitalising the Riding and benefits from the key infrastructure projects – the Market Towns Network and Community Involvement and Capacity Building.

5.5 Basis of Future Strategy

5.5.1 In the final year of the SRB Programme, a ten-year strategic plan was commissioned to take forward regeneration activities in Southern Holderness to 2014. A

25 set of draft objectives was developed in consultation with local partnerships and residents. These aim to build on the success of the SRB scheme, to continue to strengthen the local economy and achieve social inclusion so that residents are able to take advantage and maximise opportunities and in the long term, realise their full economic and social potential.

5.5.2 This strategy is linked to the East Riding of Yorkshire Rural Partnership’s Rural Strategy 2005 and the East Riding Integrated Coastal Zone Management Plan (ICZM). The Rural Strategy highlights the remoteness of southern Holderness and the associated problems. The ICZM aims to secure a sustainable coast supporting and supported by thriving local communities and a dynamic economy. The Action Plan lays out the framework of how the high rates of erosion, support for isolated communities and declining industries can be addressed.

5.6 Nature of Regeneration Partnership

5.6.1 Community-based Regeneration Partnership working in Withernsea has been active for more than ten years and in 1997 a strategy, ‘Turning the Tide’, was produced incorporating a range of proposals to address the problems of economic and environmental decline and social exclusion and to secure the long-term future of Withernsea and Southern Holderness. This strategy formed the focus of the ‘Widening Horizons’ SRB5 Programme.

5.6.2 The SRB Programme operated through a Wider Partnership with representatives from partner organisations, agencies, community groups and representatives operating across Withernsea and southern Holderness, as well as other parts of the East Riding and beyond. ERYC acted as Accountable Body for the programme, a Steering Team maintained a watching brief on the Programme to ensure adherence with the aims and objectives and monitored and evaluated progress in accordance with the requirement of various funding regimes. An Executive Committee drove forward the SRB timetable by ensuring the Partnership met the outputs and outcomes identified in the annual SRB Delivery Plan and Key Theme Working Groups brought forward projects. The Partnership was fully constituted and supported by a core staff team with a Regeneration Co-ordinator, a community development officer, a business development officer a partnership support officer and admin support.

5.6.3 The Partnership has been ‘lying fallow’ since SRB funding for the above posts came to an end. It is currently awaiting the out come of negotiations with Yorkshire Forward before re-launching and recommencing regular meetings.

5.7 Development Programme 2004-09

Target Cost Status completion Sea Front Improvements Ph 2 In Capital Programme Spurn Energy/Heritage Centre – awaiting YF and/or S Holderness Managed other external funding Workspace

26 Target Cost Status completion Property Project Visitor facilities Public Green Space Cycling and Walking Routes Labour market study Learning Network Community College Development Business Support Community and voluntary sector capacity Programme Support Partnership Development Approx total

5.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 0 0000 0 ‘Other funding 10 8 525 227 428 1,197 sought’ Objective 2 7 47 35 57 364 510 Private 2 8 22 10 200 241 ERYC* 10 25 231 85 74 425 Other public 5 6 80 214 347 651 Total 34 94 892 592 1,412 3,024

Notes: Does not include YF funding for Community Resource Centre and Childrens Centre totaling £[ ] which was completed in 2004/05. Does not include East Riding- wide rural support programmes identified in the Repositioning the Rural East Riding proposal (see para 1.4.2).

We anticipate that Yorkshire Forward will be prepared to invest further in Withernsea/ Southern Holderness, following a review of their Renaissance Market Towns programme.

5.9 *Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Withernsea Seafront 755 755 Imprs Ph 1 Seafront Imprs Ph 3 30 250 100 380

27 2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Sea defences 2,046 700 2,746 Spurn Energy/ 24 77 1,500 1,601 Heritage Centre A1033 5 275 200 45 525 Improvements South Holderness 100 585 15 700 Business Centre Withernsea Pav 210 140 430 780 Disabled imprs ERYC contrib 360 360 Sth Hold Resource 1,050 1,050 Centre ERYC contrib 120 120 Withernsea Sure 1,085 35 1,120 Start

28 6 CATEGORY 2 AREAS

6.1 Introduction

Promote investment and development sites in the Hull TTWA, connecting vulnerable areas to new investments (Category 2 areas)

6.1.1 These areas are characterised by a mixture of deprivation and affluence, often in close proximity. They also form the portion of the Hull Travel to Work Area not covered by Southern Holderness in Category 1. Support for local Partnerships and access to specific funding has been variable in the past and there is more work to do in establishing the appropriate balance between needs-based interventions and investing in opportunities.

6.1.2 We are not yet in a position to prioritise them or set clear targets in the same way as the Category 1 areas.

Beverley – targets will be determined through the current SRB 6 Succession process

Haltemprice – there is currently no active, over-arching Partnership, due to the lack of support resources within ERYC. Projects are progressing on a one-by-one basis.

Hornsea – priorities and a masterplan are being determined in order to access funding earmarked in HEDIP.

29 7 BEVERLEY REGENERATION STRATEGY

7.1 Nature of Economic Underperformance

7.1.1 Only a limited amount of formal work has been done on Beverley’s economy, the major item being the ‘Beverley Area Profile’ prepared in support of the SRB6 Bid in March 2000. This states:

‘The scale of this structural change in the employment base of Beverley is hard to appreciate 25 years later. For a town of its size, however, the loss of so many jobs in stable industries was almost on a par in proportionate terms with losses experienced in steel towns and, later in coal mining areas.

However, unlike other industrial towns, decline of traditional industries did not scar the landscape and destroy the environment. Beverley’s innate attractiveness coincided with the growth of the services economy, the lifting of development constraints in the town, migration to the town and to surrounding parishes and, what we can now reflect back upon, as first attempts at Urban Renaissance planning and development.’

7.1.2 In this sense, Beverley is very much like York. However, Beverley does not have recognised economic clusters in the way that York has attracted high growth bio-science, etc industries associated with the University. Much employment is dependent on the public sector in the East Riding and Hull.

7.2 Nature of Deprivation

7.2.1 The two Beverley wards are characterised by their diversity, and exhibit the widest range between the most and the least deprived SOAs of any Ward in the East Riding. This arises from a small but significant pocket of deprivation centred on the older terraced properties adjacent to the railway line, and the Cherry Tree and Swinemoor estates. There is a relatively high level of benefits dependency amongst older households and, these neighbourhoods score poorly in terms of income, skills and education environment and crime.

WARD SOA IMD Rank EMPLOYINCOME Rank of Rank of EDUCATHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI**ION Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Minster/Wood E01013038 6,436 6,258 4,023 4,627 4,623 1,832 13,631 13,392 7,809 32,280 E01013045 8,171 9,029 5,502 7,086 7,100 5,327 13,798 8,587 5,267 31,970 E01013036 16,725 17,950 14,612 13,768 12,677 16,827 20,083 8,441 7,512 31,553 E01013040 18,773 17,495 15,636 16,933 4,706 19,509 20,148 14,204 10,594 26,520 E01013041 19,156 16,881 14,848 21,199 11,077 28,389 20,221 7,665 14,560 30,057 E01013039 19,541 18,656 21,471 22,344 18,789 16,841 23,357 11,153 21,444 9,231 E01013037 21,554 17,877 20,759 21,878 22,735 15,285 23,847 18,662 11,579 31,653 E01013043 29,333 25,623 22,005 22,330 14,458 26,686 19,329 31,559 32,010 30,013 E01013044 31,434 28,571 31,406 30,958 30,588 29,079 28,457 26,898 31,398 16,321 E01013042 32,265 30,019 31,071 31,570 28,772 29,941 30,772 27,578 31,214 25,314 St Mary`s E01013071 8,555 5,565 7,080 8,990 4,205 9,169 10,539 6,925 11,879 31,949 E01013062 22,659 18,152 17,332 16,098 17,772 24,902 24,796 16,564 13,703 32,318 E01013063 23,821 16,721 19,243 18,968 21,028 30,968 22,081 16,036 19,818 29,481 E01013069 23,943 20,711 19,180 19,652 19,258 17,467 25,400 24,620 14,746 30,359

30 WARD SOA IMD Rank EMPLOYINCOME Rank of Rank of EDUCATHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI**ION Rank Rank Rank NMENT HOUSIN Rank Rank G Rank E01013065 25,409 19,063 21,253 19,634 28,463 17,133 26,239 31,244 28,799 20,373 E01013064 30,581 26,756 28,142 28,804 18,331 29,666 22,927 28,984 32,326 18,534 E01013068 30,706 26,862 27,361 28,623 27,898 29,591 28,419 22,018 22,240 29,461 E01013066 31,581 25,171 29,459 26,406 30,513 28,586 26,671 31,929 26,617 32,148 E01013070 31,847 28,842 28,287 30,082 26,078 29,319 28,987 27,297 26,625 30,948 E01013067 32,331 29,046 31,623 31,115 30,660 29,971 29,460 30,940 32,320 26,510

7.3 Links between Economic Performance and Deprivation

7.3.1 The pattern of deprivation is consistent with other ‘post-industrial’ areas. The neighbourhoods with the highest levels of deprivation are those that were most closely associated with declining traditional industries. Although Beverley’s service sector is performing strongly, there is a skills mis-match, particularly for older workers. More work needs to be done on Beverley’s economic future in order to develop appropriate Skillsmatch programmes. Physical measures to improve access to the main employment sites are a key element of the Southern Relief Road proposals.

7.4 Previous/existing Regeneration Programmes

7.4.1 The SRB 6 programme focused on the then Minster North Ward area. This finished in March 2005 and has supported a wide range of projects designed to connect the more deprived parts of the town to economic opportunity and improve the quality of life, particularly for young people.

7.4.2 Beverley lies within the Objective 2 Transitional Area, which coincided with the Old Beverley Borough. No Beverley area projects were identified in the original Programme Complement, as sole prominence was given to delivering the Humber Bridgehead site (see Haltemprice). The Transitional Area was subsequently incorporated into the Humber Trade Zone IDP, which enabled the Regeneration Project to secure Objective 2 support.

7.5 Basis of Future Strategy

7.5.1 This is still being determined through the SRB Succession process, which has been facilitated by Trojan Mice, a local consultant. The Partnership has drafted an outline business plan, but there is still more work to do to align the programme with the above analysis. The need to grow Beverley’s potential as a visitor destination and develop a broader cultural appeal whilst preserving the town centre’s unique heritage has emerged as a key theme. The main objectives so far identified are: • Repositioning of Beverley as a Market Town to include developing a new range of markets, including a farmers’ market; • A focused marketing plan for the town; • Develop and implement tourism strategy; • Annual Carnival and festival programme;

31 • Further development of the town’s cultural venues and facilities; • Redevelopment of Westwood to upgrade visitor amenities; • Further community initiatives; • Pursue major integrated transport strategy; • Enhancement of Beverley’s built environment, public places and streetscape; • Increase access to affordable housing.

7.5.2 This list has yet to be developed and prioritised and tested against, for example current Planning policies (in respect of housing provision). It also does not yet encompass learning, workforce skills and business development elements.

7.6 Nature of Regeneration Partnership

7.6.1 The Beverley Partnership has decided through the Succession Planning process to rename itself as Beverley Renaissance. Its constitution and Membership has yet to be fully determined, but an interim executive is taking forward the business plan.

7.7 Development Targets 2004-09

Target Cost £k Status completion Beverley Beck environmental Summer 2006 £1,500 In hand works War Memorial Hall Detailed proposals out refurbishment for consultation Integrated Transport Plan Being reworked Grovehill Site Redevelopment Saturday Market 1,000 Initial consultation underway Programme Support Partnership Development Approx total

7.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 0 0000 0 ‘Other funding 250 750 1,000 0 2,000 sought’ Objective 2 0 0000 0 Private 0 0 250 750 0 1,000 ERYC* 250 750 2,000 2,000 5,000 Other public Total 500 1,750 3,750 2,000 8,000

32 7.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Swinemoor All 161 161 weather pitch Cherry Tree est 528 528 ERYC Contrib Beverley Beck 1,776 819 2,595 ERYC contrib 1,155 insuffic score Swimming Pool 3,619 2,768 211 6,598 ERYC Contrib Treasure House 1,329 3,150 2,350 240 7,069 ERYC Contrib Art Gallery 450 300 750 ERYC contrib 300 300 600 Southern Relief Rd 5,000 33,700 38,700 ERYC Contrib Longcroft Astroturf 3 100 267 175 550 ERYC Contrib Skatepark/play areas 108 108 108 ERYC Contrib Dog Kennel La 185 940 1,125 ERYC Contrib

33 8 HALTEMPRICE REGENERATION STRATEGY

8.1 Nature of Economic Underperformance

8.1.1 The Haltemprice area is the most heavily populated in the East Riding and its main settlements of , Anlaby, Willerby and Cottingham form Hull’s western suburban fringes. For the purposes of this strategy, Elloughton/Brough is now classed as one of the HTZ Market Towns in Category 3. The Haltemprice area’s economic base remains relatively strong, with stable employment in core sectors such as logistics, caravan manufacture and market gardening. However, like Beverley, there are high levels of out-commuting and the retail and service centres of the four settlements are not thriving to the extent of other, comparable suburban areas in the region.

8.1.2 The area is set to see a rapid expansion in the number of jobs through the ERYC/avarto Public Private Partnership, major employer expansion plans and the proposed development of the Humber Bridgehead and Melton sites. The area could be adversely affected by too rigid application of sequential test Planning policies, given the timeframes involved for bringing major development sites within Hull on stream. This risk is recognised in the Hull and East Riding Housing Market Pathfinder prospectus.

8.2 Nature of Deprivation

8.2.1 Three Wards, Tranby, Cottingham South and Hessle exhibit some notable levels of deprivation, with Crime and Living Environment being the most prominent aspects. It should be noted that Cottingham North, un-deprived in other respects, also has high levels of crime with two SOAs within the 20% most deprived – most likely a reflection of the numbers of students resident there. There are patches of low income/employment and skills associated mainly with social housing and, although not falling within the worst 30% education scores are low in several SOAs.

8.2.2 Taking the whole of the built-up area, ie incorporating the wards of Cottingham North, South Hunsley and Willerby/Kirk Ella, the absolute numbers of households dependent on benefits is significant as this is the most heavily populated area of the East Riding.

W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank MENT HOUSING Rank Rank Rank Tranby E01013106 9,493 9,078 10,480 10,227 16,616 6,753 12,494 5,978 5,395 30,812 E01013107 12,521 9,206 10,538 13,509 12,594 10,306 15,365 13,530 11,779 31,774 E01013105 17,971 17,155 13,199 11,330 17,218 17,219 20,933 10,542 15,054 30,792 E01013109 19,843 21,301 23,335 23,545 25,710 16,486 26,028 7,234 5,721 30,755 E01013104 23,797 18,984 26,298 27,507 26,248 14,911 24,157 19,291 30,515 13,837 E01013103 26,780 20,029 25,625 23,817 29,912 20,034 27,309 17,424 23,658 31,285 E01013108 30,164 27,376 31,289 30,011 30,895 28,686 29,625 20,352 24,096 15,207 Cott Sth E01012963 9,649 5,025 7,294 7,607 8,545 8,796 11,605 19,127 16,713 26,921 E01012964 12,544 12,603 13,176 15,114 14,492 10,191 18,252 11,341 3,613 26,169 E01012961 21,191 13,392 20,743 20,089 25,463 19,308 19,919 22,125 23,674 21,128 E01012960 23,025 22,672 22,116 26,052 18,660 30,464 25,632 3,604 16,040 32,134

34 W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank MENT HOUSING Rank Rank Rank E01012959 23,095 20,993 24,644 24,934 24,128 20,990 26,190 6,919 18,144 24,410 E01012962 26,449 30,140 28,174 29,530 21,938 28,010 26,002 5,469 14,247 27,603 Hessle E01013006 13,360 14,301 14,459 14,891 15,416 8,334 18,515 9,188 4,931 31,798 E01013009 14,106 12,074 9,949 8,183 10,456 15,330 17,396 9,326 20,009 21,578 E01013014 14,184 13,132 16,456 18,838 16,269 12,991 20,013 5,129 6,188 31,953 E01013010 16,231 14,346 14,266 14,829 10,682 12,921 18,910 14,852 9,510 31,571 E01013008 16,638 16,336 15,491 17,905 7,444 11,073 19,323 16,418 7,726 32,015 E01013013 18,117 17,921 18,389 16,450 19,486 13,259 21,957 13,987 6,815 29,870 E01013007 19,076 18,961 14,338 15,195 10,750 20,488 23,176 11,340 11,564 26,962 E01013005 19,565 19,036 15,558 30,411 5,598 29,423 12,911 15,788 22,625 13,687 E01013011 20,014 18,397 21,295 25,604 17,298 20,737 21,701 7,876 10,078 29,245 E01013012 29,011 29,453 29,863 30,034 21,520 27,377 27,962 21,703 30,698 7,490

8.3 Links between Economic Performance and Deprivation

8.3.1 The economic and housing function of the area has been considered as part of the Hull and East Riding Housing Market Renewal Pathfinder prospectus. The starkest indicators are those for crime and environmental quality, which suggest that some neighbourhoods are stressed, even if they do not score highly in terms of overall deprivation.

8.3.2 In common with the rest of the region, Hull has a relatively low level of graduate retention and, given the number of students resident in Cottingham in particular, the area’s role as a magnet to retain students is not fully exploited. Equally, schools performance in the area does not fully match the socio-economic profile of the wider catchment areas, which include some of the East Riding’s most affluent Wards. There are a number of factors behind this, such as the area being well-served by private, selective schools, but it is a reflection of East Riding educational attainment scores being below other comparable areas.

8.4 Previous/existing Regeneration Programmes

8.4.1 The main priority over several years has been to work in partnership with the private sector to develop the Humber Bridgehead sites as a prestige office location. This has been the sole focus of the former Beverley Borough area’s status as an Objective 2 Transitional area. This site, along with the development of the former Capper Pass site at Melton linked to completion of the A63 grade-separated junction, has also been promoted over the past four years as a key element of the Humber Trade Zone.

8.4.2 The area benefited from a short-term Town Centre Management project funded through European Social Fund (ESF) which focused on retail skills training. The area has also been a main focus for a series of projects designed to help older people (50 plus) access work.

8.5 Basis of Future Strategy

35 8.5.1 There is no overarching regeneration strategy for the Haltemprice towns, other than that which falls out of the Hull and East Riding Housing Market Renewal Pathfinder’s Prospectus. This has two fundamental strands:

• Measures to achieve a sustainable wider Hull Housing Market, principally involving continuation of the housing development restraint policy and environmental and neighbourhood management measures for selected neighbourhoods. • Encouraging business investment and attracting inward investments that are complementary to measures designed to develop the city’s base. This includes promoting workforce development as well as assembly and marketing of key sites within the Humber Trade Zone.

8.5.2 Three factors, which will be determined in Spring/Summer 2005, will determine the need for a fuller overarching strategy for the area: • The ODPM has not endorsed the Pathfinder’s economic projections and the relationship between the inner city and peripheral areas will be key to determining agreed projections; • The outcome of the Planning Application for the Humber Bridgehead scheme, which has required extremely rigorous consideration of traffic and other impacts, putting at risk its eligibility for Objective 2 or other public sector support. • The commitment from avarto to create 600 net new jobs for the East Riding.

8.5.3 As part of the HTZ, the Inward Investment and Humber Education Business Links Organisation work closely with the Haltemprice schools to promote local opportunities.

8.6 Nature of Regeneration Partnership

8.6.1 A Haltemprice Area Regeneration partnership was established in 2002, but the limited level of ERYC support available to it has diminished further, and this partnership is currently dormant. There is work to do in determining whether, given Elloughton/ Brough’s market town status within the Joint Structure Plan and this strategy, it should have its own Partnership, with a revived HARP covering the western Hull fringe settlements of Hessle, Anlaby, Willerby and Cottingham.

8.7 Programme Development 2004-09

Target Cost Status completion To be determined

Programme Support Partnership Development Approx total

36

8.8 Funding and Partnership resources in HEDIP

2004/05 2005/06 2006/07 2007/08 2008/09 Total ‘Other funding 37.5 1,854 879 2,770.5 sought’ Yorkshire Forward Objective 2 670.6 2,219.6 1509.6 1,079.6 5,479.3 Private 1,168.6 3,385.4 5,266.4 4,158.3 13,979.0 ERYC* 173 527.5 654.5 1,355.0 Other public Total 2,012.2 6,169.7 9,284.5 6,116.9 23,583.6 (these figures relate to the Humber Bridgehead scheme ony)

8.9 *Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future ERGO Centre 10 100 1,919 106 2,135 ERYC contrib Humber Bridge 25 650 610 1,260 Country Park Fitness Suite 1 359 20 380 Haltemprice Leisure Centre King George V 5 195 400 600 Playing Fields S Hunsley Sports 100 1,395 1,505 395 3,395 Centre/Pool ERYC contrib 395 395 Willerby Library Ext 100 100 A63/Brough relief 81 25 1,727 15 1,848

37 9 HORNSEA AREA REGENERATION STRATEGY

9.1 Nature of Economic Performance

9.1.1 Whilst there has been no formal study to identify the factors that explain why the Hornsea area is not thriving economically, it is clear that the decline in the seasonal tourism market, following on from the demise of the railway, has denied Hornsea a consistent source of tourism revenue.

9.1.2 Hornsea struggled with its identity and, because of a growing sense of isolation, did not effectively pursue economic development opportunities. The decline in fishing and agriculture has compounded the problem. Hornsea Pottery, established in 1960 was the prime source of employment and wealth until it closed in 2000. The only major employer now is Hornsea Freeport, the first Designer Outlet in the UK.

9.1.3 Freeport which lies to the south of the town, attracts in the region of 1.5 million visitors annually, Skirlington Market to the north similarly attracts large numbers of visitors, but the physical layout of the town, together with traffic circulation problems, does not encourage visitors, many of which bypass the town itself.

9.2 Nature of Deprivation

9.2.1 North Holderness, which includes Hornsea, is significantly more derived than Mid Holderness reflecting the peripherality of the area and its generally greater distance from Hull and Beverley as sources of employment, the exception being in terms of access to services and housing. Within North Holderness there are areas under each category that fall within the worst 50% in the country. For employment, education skills and training, income deprivation affecting older people – reflecting high benefit dependency, access to services and housing, there are areas within the worst 25%. Crime is lower than in the more urban areas.

W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Nth Hold E01013051 10,498 6,973 9,289 10,350 12,632 4,996 12,771 22,099 15,994 26,330 E01013047 12,412 6,426 9,316 12,982 7,965 15,261 13,449 22,581 15,226 29,418 E01013049 12,461 10,152 8,633 10,640 7,709 14,951 14,646 13,164 9,385 31,122 E01013048 14,724 12,905 14,908 14,438 17,493 14,883 20,057 19,650 15,973 5,003 E01013050 16,680 12,439 18,738 16,636 27,063 11,820 17,775 24,729 21,620 9,824 E01013046 22,596 13,722 21,354 21,400 26,313 20,918 20,302 21,421 25,482 26,988

9.3 Links between Economic Performance and Deprivation

9.3.1 The decline in tourism, together with fishing and agriculture, the other primary industries, requires a new approach to boosting the local economy and maximising assets by encouraging new businesses. Existing jobs in these sectors tend to be low paid, part time and seasonal, with little opportunity for progression.

38 9.3.2 The relatively high proportion of older residents in the area acts as a break on economic development because both their spending patterns and perceived aversion to change can deter investment. A high proportion of young people move away from the area.

9.3.3 Many existing businesses are small, family owned enterprises with low aspirations and there is a need to foster an enterprising, entrepreneurial culture. Education and skills levels are poor in some areas.

9.4 Previous/existing Regeneration Programmes

9.4.1 Holderness was part of the Rural Development Priority area and as such had access to Rural Development Programme funding. The inclusion of Hornsea as a round 1 town under the pilot Market Town Initiative (MTI) programme in in 2001, enabled a healthcheck to be undertaken and a three year action plan was developed following community consultation.

9.4.2 The overall aim of the MTI was to ensure that Hornsea meets its potential a vibrant and vital market town, acting as a thriving service centre by meeting the needs of residents, businesses and visitors both within the town itself and its surrounding hinterland. 9.4.3 The objectives were to: • ensure that Hornsea fulfils its role as a local service centre for the town and surrounding rural hinterland; • ensure that Hornsea is supported by a network of vibrant villages; • strengthen Hornsea’s economic base; • enhance Hornsea’s position as a successful visitor destination; • ensure that adequate public transport provision is maintained.

9.4.4 Funded by both the Countryside Agency and Yorkshire Forward, a variety of projects were delivered under the MTI and with additional funding from Yorkshire Forward the Central Promenade was revitalised through an award-winning innovative modern scheme and the safety and environment of Newbegin enhanced. Good progress has been made in progressing the vision, but much remains to be done.

9.4.5 The area is also eligible for support under the Leader + programme, Revitalising the Riding and benefits from the key infrastructure projects – the Market Towns Network and Community Involvement and Capacity Building.

9.5 Basis of Future Strategy

9.5.1 The overarching aim of the Partnership’s vision 2005-9 is to strengthen and diversify the rural economy through the further development of Hornsea as a nucleus for rural restructuring and re-establish Hornsea as a local capital – a place where people want to work, live, invest in and visit.

39 9.5.2 The overall objectives are to develop the economy, enable and empower the community and improve and sustain the environment.

9.5.3 The key elements of the strategy are:

• Undertake an in–depth economic analysis and identify and implement initiatives to address the fragile economy of the town and surrounding area; • Develop and deliver a long-term integrated development plan for the four key sites in the seafront area; • Tackle other key areas of public realm by encouraging the redevelopment of Newbegin and enhancing other key areas of public space; • Enhance Hornsea’s cultural and heritage offer, building on the Floral Hall, Leisure Centre, Museum, Mere and surrounding countryside; • Grow the capacity of local people and networks to develop and deliver initiatives that enhance the Hornsea area and address identified needs, providing improved access to learning, skills and training opportunities.

9.5.4 This is supported by the Council’s Economic Development strategy, the East Riding Integrated Coastal Zone Management Plan and the East Riding of Yorkshire Draft Rural Strategy 2005, which highlights the importance of market and coastal towns to the vibrancy of the countryside and the rural economy, their role as accessible hubs for service provision and the central role of local people in shaping the future of their own communities.

9.6 Nature of Regeneration Partnership

9.6.1 The Hornsea Area Regeneration Partnership was formed in 2001 under the MTI, building on the work done by regeneration group, Lets Go Hornsea.

9.6.2 The makeup of the Partnership Board was prescribed by the funders, themed working groups chaired by a Board member were established and terms of reference adopted. As part of the development of their MTI forward strategy, the Partnership took the opportunity to review its structure and adopted a new constitution.

9.6.3 The Partnership has a mission statement: “To promote and contribute to the physical, social and economic regenerqation of the town and surrounding area in order to strengthen Hornsea’s role as a vibrant service centre, encourage investment and therefore improve the quality of life for those living and working in and visiting the area.”

9.7 Development Targets 2004-09

Target Cost £k Status completion Economic analysis & integrated 2005/6 100 Applied for development plan for seafront Newbegin redevelopment 2009 70 Yr1

40 Target Cost £k Status completion Public realm improvements 2009 100 Arts and crafts & retail sector 2009 30 Yr1 support Local provision of Lifelong 2009 80 pa learning opportunities Conservation Area restoration 2008 5 in Y1 scheme Hornsea Experience phase 3 2007 16 in Y1 Employment initiatives 2009 Transport – Mi-town scheme 2007 Community and voluntary On-going sector capacity building Partnership Development & 2006 45 pa Healthcheck needed to programme support establish fit for purpose Approx total 9,100 Over 5 yrs, £466K in Yr 1

9.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 50 1,000 1,000 50 0 2,100 (0) (5) (637.5) (1,660) (622.5) (2,925) European (22.5) (14) (120) (520) (676.5) Private (100) (100) ERYC* (32.5) (100) (615) (1,797.5) (850) (3,395) Other public (13.5) (677.5) (377.5) 1,068.5) Total 50 1,000 1,000 50 0 2,100 (55) (105) (1,280) (4,225) (2,470) (8,135)

9.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Boat Compound 517 517 Boat Compound Phs 2 & 3 Prom imprs 1,197 1,197 Prom imprs Ph 2 20 890 210 1,120 Rail Trail/Hudson 15 Way Newbegin Town 25 55 962 2,850 3,892

41 2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & future Square Floral Hall replace 120 2,300 2,160 4,580 ERYC contrib 700 1,390 2,090 Nature Reserves Quality Bus 805 295 470 470 2,040 Corridor/transp imprs

42 10 CATEGORY 3 AREAS

10.1 Introduction

Revitalise rural and coastal areas by networking the East Riding’s market towns as service and transport hubs, promoting tourism and helping the farming, fishing and related industries businesses to adapt and be more competitive (Category 3 areas).

10.1.1 The remaining market towns make up two distinct groups, the Wolds Market Towns triangle of Driffield, Market Weighton and Pocklington and the chain of market towns along the M62/A63, which form part of the Humber Trade Zone. Within these groupings, each has different needs and opportunities, but there are some key elements, such as exploiting the area’s tourism potential, business support, etc where working as a Market Towns network will achieve considerably more than each town working individually.

10.1.2 It has taken some time to reconcile with Yorkshire Forward’s Rural Renaissance Team how to balance the need for concerted renaissance programmes in individual towns with the need for a flexible approach, which reflects the opportunism often needed to respond to opportunities in smaller towns. Significant steps have been made over the past few moths towards resolving this. However, as explained in the Introduction, para 1.4.2, for now there is a mis-match within HEDIP between the funding we sought through the ‘Repositioning the Rural East Riding’ composite Market Towns programme and the individual provision made by Yorkshire Forward for Howden, Market Weighton and Hornsea.

10.1.3 The guiding principle for Renaissance Market Towns is that intervention is strategy led, not driven by the availability of public sector funding. The RMT process is seeking to deliver long term economic sustainability, through the development of a ‘Town Team’ whose role it is to lead and progress the development of an Action Plan to drive the RMT process forward in each town. The Howden Renaissance Market Town Plan provides a benchmark and over the coming months we need to determine with Yorkshire Forward and with the relevant Partnerships how we apply this approach to the other market towns, taking account of Yorkshire Forward’s Market Towns ranking exercise (see paragraph 1.1.6).

43 11 DRIFFIELD RENAISSANCE STRATEGY

11.1 Nature of Economic Performance

11.1.1 Driffield is a traditional market town with a strong rural base. Although the agricultural and manufacturing sectors locally are adapting, there are signs that the pace of this change is not rapid enough. Driffield, in common with other, smaller market towns has under-utilised assets, an over-reliance on one or two major employers and a predominantly low wage/low skill labour market. Growth in the town’s population has been allied with an increase in out-commuting and the retail and service core has so far failed to capture its fair share of this externally-generated wealth. Driffield’s main physical assets are the Showground, the Navigation and its position on the main route to Bridlington – the town centre itself does not have many intrinsic characteristics to make it a visitor destination.

11.2 Nature of Deprivation

11.2.1 There are no really marked pockets of deprivation in the town, but the IMD reflects a significant proportion of low income households and limited higher level employment opportunities.

W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Driff/Rural E01012980 11,005 8,488 7,885 11,187 5,340 10,558 13,213 14,082 10,093 32,061 E01012976 11,496 7,302 9,194 8,550 11,342 6,852 11,447 27,434 19,599 29,109 E01012981 15,310 21,139 18,560 20,577 15,540 23,019 23,117 25,800 7,724 558 E01012979 17,539 14,262 16,529 15,159 21,149 15,152 23,092 14,784 8,172 30,753 E01012982 17,855 13,775 16,482 18,599 20,654 17,115 20,430 13,904 10,778 31,979 E01012983 23,466 19,191 20,103 19,146 22,809 20,479 22,491 27,417 28,344 12,198 E01012977 23,609 18,087 19,124 19,869 19,901 19,083 19,362 22,646 29,177 27,064 E01012975 24,917 19,072 21,129 24,299 18,407 17,700 22,692 29,695 30,004 20,529 E01012978 27,168 21,537 26,057 22,382 29,871 20,798 24,476 20,068 30,935 21,582

11.3 Links between Economic Performance and Deprivation

11.3.1 The conclusion which can be drawn form the above is that there is something of a ‘two-speed economy’ emerging, with higher-level occupations and cultural/entertainment opportunities being mainly sought outside the town. This in turn has resulted in limited aspirations for the town itself, both as a place to live and to work, and limited demand for a high quality public realm and public facilities. The town therefore has something of a stagnant image and there is evidence that young people with aspirations have generally moved away to achieve them. For some, however, Driffield now provides an affordable alternative to Beverley and there has been an upturn in housing development, including properties aimed at the first time buyer.

11.4 Previous/existing Renaissance Programmes

44 11.4.1 Driffield has benefited from the SRB 6 programme to the tune of £1.5m SRB (£[ ]) total. This programme sought to develop Driffield’s role as a market town and its status as ‘capital of the Wolds’. Major projects were partial restoration of the , Town Centre and Tourism Management, rural transport initiatives, Skate Park and improvements to North End Park. The areas was also covered by the Rural Development Programme and is currently eligible for support under the Leader + programme, ‘Revitalising the Riding’.

11.5 Basis of Future Strategy

11.5.1 The SRB Succession Strategy work to date has identified the following objectives: • A fully established Driffield Navigation; • A marketing function that creates and successfully markets a clear identity for Driffield; • Establishment of an Information and Resource Centre; • A programme to meet the needs of young people in the area; • Clarification of learning needs and a programme to meet these; • An improved climate for business growth and new investment; • Develop and implement a plan to improve the shopping and visitor experience.

11.5.2 These measures will be aligned with plans to develop the former Livestock Market site in the town centre and a programme of major improvements to the Driffield Showground. They will also take into account the outcome of the Wolds Tourism study which is nearing completion.

11.6 Nature of Renaissance Partnership

11.6.1 The Partnership was established in 1999 with a view to strengthening the performance of the area’s rural economy and applying for SRB funding. Uniquely amongst the Partnerships it was set up as a Charitable trust and can therefore raise funds and lease, acquire and dispose of property to meet its objectives. This did not, however, make it eligible to be the Accountable Body for SRB – ERYC performed this role and the Partnership has not used its powers.

11.6.2 The wider Partnership meets annually and an elected Executive group meets monthly. Membership of the executive group has stayed very stable over the period of SRB and it has driven forward most of the key priority projects identified in the original bid. However, the Executive recognizes that its composition is not representative of the community as a whole and that it is time to take stock.

11.6.3 No decision has yet been taken on what the nature and structure of the Partnership should be. One option was for the Executive to lie dormant until the level of support available from ERYC and Driffield Town Council could be resolved. The Succession Strategy work identified the following: • ERYC should remain as Accountable Body;

45 • There was a need for some more socio-economic analysis and benchmarking against other, similar market towns; • The Executive should strengthen the role of, and their links with, the wider consultation group including making better use of them in creating the new project sub-groups and consider holding quarterly meetings.

11.7 Development Targets 2004-09

Target Cost £k Status completion Driffield 9 land redevelopment 975 Private sector led Driffield Navigation 710 Driffield Swimming Pool 500 In ERYC Capital Prog Driffield Showground 2,000 improvements Kellythorpe& Hutton 400 Cranswick Business Growth Public Green Space 60 To be determined Cycle and Walks 25 Ditto HERS Town Centre imprs Ditto Transport imprs – future phases Community and voluntary sector capacity Programme Support Partnership Development Approx total 4,700

11.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward ‘Other funding 0.5 1.5 709 1,084 440 2,235 sought’ Europe 1.5 46.5 306.5 520 220 1,048 Private 75 100 222 ERYC* 232.5 233 Other public 3 27 107 576 220 933 Total 5 75 1,430 2,280 880 4,670

46 11.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & before & later Business & Training 350 350 Centre ext ERYC Contrib Sports Centre refurb 5 1,000 3,645 249 4,899 ERYC Contrib Sports Centre car pk 399 399 ERYC contrib 199 199 Brigham Bridge ERYC Contrib Community Centre ERYC Contrib Library Ext 85 5 90

47 12 MARKET WEIGHTON RENAISSANCE STRATEGY

12.1 Nature of Economic Performance

12.1.1 Market Weighton’s economic position is very similar to that of Driffield, except, of course its population and retail/service centre are significantly smaller.

12.2 Nature of Deprivation

12.2.1 As can be seen from the table, the Wolds Weighton ward scores highly solely in terms of access to housing and services. This is a reflection of the sparsity of the population in much of the area.

W A R D S O A IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank W/Weigh E01013125 16,261 20,172 16,813 16,050 17,881 16,248 22,616 29,017 20,137 974 E01013119 18,343 21,933 20,436 19,871 21,346 24,649 26,656 30,318 15,512 654 E01013124 18,379 13,777 12,616 13,276 12,568 13,269 20,828 29,030 22,889 24,556 E01013122 22,394 28,579 27,302 25,794 25,380 26,048 28,989 31,056 20,863 508 E01013126 23,537 27,775 30,128 29,649 28,186 17,713 24,120 29,947 29,553 1,589 E01013127 24,028 28,162 25,551 23,900 21,399 25,604 29,205 30,850 22,077 1,578 E01013120 24,795 25,179 28,044 27,701 23,849 22,668 26,439 22,823 30,402 3,404 E01013123 25,019 23,596 20,503 20,265 14,379 13,169 24,382 27,661 27,847 21,784 E01013121 25,552 26,685 26,964 28,920 21,881 22,748 28,276 26,961 23,522 4,310

12.3 Links between Economic Performance and Deprivation

12.3.1 As explained above, this sparsity of population in Market Weighton’s hinterland is a major factor in the town’s ability to attain the market catchment that would enable it to be a vibrant gateway to the Wolds.

12.4 Previous/existing Renaissance Programmes

12.4.1 Market Weighton has benefitted from the second round of the Market Towns Initiative, with the programme being managed directly by Yorkshire Forward and ERYC having the role of Accounting Body. Several elements of the plan developed by the programme have not yet been implemented. The area was within the Rural Development Programme and is currently eligible for Leader + and the Rural Social and Economic Activity (SEA) programme which is managed by Humber and Wolds Rural Community Council (HWRCC).

12.5 Basis of Future Strategy

12.5.1 Key elements arising out of the MTI are: • Creation of an asset-owning Company Limited by Guarantee. A former chapel has been identified as an asset that can be converted into a community resource centre.

48 • Continuation of the Heritage Economic Regeneration Scheme (HERS) to bring property in the Conservation Area back into economic use; • Contribute to the Wolds Tourism Study and continue to implement walking/cycling tourism elements; • Promote Bunk House Farm development as a Social Firm/Intermediate Labour Market Scheme; • Promote the development of further business units with private sector.

12.6 Nature of Renaissance Partnership

12.6.1 The MTI and Yorkshire Forward programme management post came to an end at 31 March 2005. As part of the succession strategy, the Partnership was constituted as a Company Limited by Guarantee. This has created some issues concerning the proportion of ERYC and Town Council representatives.

12.6.2 The new partnership has been focusing on establishing the resource centre and there is work to be done in re-establishing Terms of Reference, Membership and support for the Partnership.

12.7 Development Targets 2004-09

Target Cost Status completion Resource Centre Phases 2 & 3 650 Business Plan in preparation Visitor facilities 40 Environmental recycling 60 Public Green Space Cycle & walks 30 Business units/private sector 950 Communications strategy Ph 2 25 Bunkhouse farm ILM and 275 social firm Phases 1 & 2 Heritage (HERS) phase 2 240 Transport imprs – future phases Community and voluntary sector capacity Partnership Development Approx total

12.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 0 1,000 500 200 200 1,900

49 2004/05 2005/06 2006/07 2007/08 2008/09 Total (0) (4.5) (260) (332.5) (155) (752) European (179) (93) (105) (377) Private (450) (450) (80) (980) ERYC* (3.8) (44) (40) (120) (207.8) Other public (62) (214) (130) (406) Total 0 1,000 500 200 200 1,900 (0) (8.3) (995) (1,130) (590) (2,723.3)

12.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & later Business Centre 1,616 20 1,636 ERYC contrib 367 367 Depot 1,476 1,476 ERYC contrib 1,476 1,476 Community Centre ERYC Contrib School Community 160 275 435 Sports Facilities ERYC contrib 150 150 Library relocation 43 810 47 900

50 13 POCKLINGTON RENAISSANCE STRATEGY

13.1 Nature of Economic Performance

13.1.1 Pocklington and its hinterland has increasingly benefited from strong growth in York’s economy. However, the area is not attracting large numbers of new businesses in its own right.

13.2 Nature of Deprivation

13.2.1 The Pocklington Provincial Ward has only one SOA which features in the 30% most deprived for access to Housing and Services.

13.3 Links between Economic Performance and Deprivation

13.3.1 Pocklington and Stamford Bridge are regarded as attractive places to live. There have been new investments in the area, but there has been no proactive measures to capture benefits from York’s position as a centre for high growth economic clusters such as Bio-science. The role of heritage tourism in the area is not clear.

13.4 Previous/existing Renaissance Programmes

13.4.1 Pocklington area has not had any specific regeneration/renaissance funding, but the area is covered by Leader + and the Rural Social and Economic Activity (SEA) programme, managed through Humber & Wolds RCC, which followed on from a Comic Relief Community Development project. The Partnership received support from the Small Towns Partnership project to undertake a Market Town ‘healthcheck’, but limited progress was made.

13.5 Basis of Future Strategy

13.5.1 There is no formal strategy, pending completion of the Wolds Tourism Strategy. The Pocklington Arts Centre has sought external consultancy advice on how it can develop its full potential. The partnership has recently undertaken a SWOT analysis involving 200 people.

13.6 Nature of Renaissance Partnership

13.6.1 Pocklington Gateway Partnership covers Pocklington and Stamford Bridge and was formed with a view to the area applying for MTI funding. The Partnership’s Terms of Reference would benefit from clarification.

13.7 Development Targets 2004-09

Target Cost £k Status completion Strategy development & action Plan

51 Support RMT identified 585 projects Arts Centre feasibility study 20 Arts Centre development 200 Cycle and circular walks 70 Business & Training Centre 950 Transport imprs – future phases Community and voluntary sector capacity Programme Support Partnership Development Approx total

13.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 27.5 452 282.5 132.5 c European 7 42 12 61 Private 2 20 22 ERYC* 27.5 400 50 135.5 613 Other public 48.5 185.5 234 Total 55 910 580 280 1,824.5 (Does not include share of generic Market Towns projects identified in ‘Repositioning the Rural East Riding’).

13.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & before & later Business & Training 5 5 245 695 50 1,000 Centre ERYC Contrib 5 5 240 250 500 Leisure Centre 302 20 420 742 Disabled Adapts ERYC Contrib 350 350 Library redevels 23 496 457 71 1,047 ERYC Contrib

52 14 HOWDEN RENAISSANCE STRATEGY

14.1 Nature of Economic Performance

14.1.1 Like Market Weighton, the sparsity of Howden’s hinterland makes it difficult to achieve critical market mass. However, Howden has the benefit of greater proximity to the M62/M18, which has made it a favoured business location and the town has recently received a particularly boost with the siting of the Press Association’s new Northern Headquarters in the town centre. This has spawned a number of investments which have made the town more vibrant, particularly in the week. Its retail offer is, however, still limited and studies have identified a high level of retail ‘leakage’.

14.1.2 The town has a number of historic assets, an interesting street scene and a popular Music Festival, but it is not a widely recognised visitor destination. The evident lack of a coordinated approach to tourism is highlighted in the RMT report (see below).

14.2 Nature of Deprivation

14.2.1 Howden and its hinterland exhibit significant levels of access deprivation, but whilst this arises due to the distance factors, the area is relatively well served by road and the indicator is deceiving. The presence of relatively high income deprivation for older people reflects the area’s traditionally low skill/low wage economic base.

WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Howden E01013017 17,660 14,902 12,966 13,565 11,896 14,052 20,899 16,298 17,942 28,383 E01013015 23,108 20,837 18,753 22,248 8,417 18,996 22,407 17,935 16,890 29,584 E01013016 26,252 26,557 27,160 25,767 26,630 25,335 26,642 21,136 28,937 5,413 How’shire E01013022 18,112 21,623 23,124 22,003 20,200 18,801 23,594 21,510 15,987 1,374 E01013019 20,107 22,126 24,183 26,157 21,055 15,481 24,778 24,110 15,349 3,739 E01013021 20,222 17,588 22,109 24,735 20,930 12,666 21,726 29,433 24,885 7,152 E01013020 20,395 22,540 22,048 26,896 15,233 18,083 26,350 30,297 17,482 2,432 E01013018 20,631 19,380 15,866 17,886 9,610 11,935 18,535 20,269 23,888 31,161 E01013023 21,003 20,877 21,402 22,957 18,706 21,712 21,088 24,236 18,755 5,378 E01013024 22,877 22,793 17,730 17,392 15,193 10,338 25,078 28,078 29,341 18,648 E01013026 24,548 24,152 22,498 23,824 18,744 15,694 25,657 28,171 21,045 12,939 E01013025 25,928 25,251 22,044 25,429 16,246 19,562 25,479 22,392 22,438 17,612

14.3 Links between Economic Performance and Deprivation

14.3.1 Howden is well placed to attract new employment because it has sites adjacent to the M62 and an improved rail service. However, there are issues, such as traffic management which need to be carefully addressed. The RMT study identifies that, in common with much of the East Riding there is a low proportion of 16-29 year olds. Affordability for young people is becoming a key issue.

14.4 Previous/existing Renaissance Programmes

53 14.4.1 Heritage Economic Regeneration Scheme (HERS) has operated in Howden and has met all its targets in terms of bringing key properties back into economic use.

14.5 Basis of Future Strategy

14.5.1 This is currently out for consultation. A very comprehensive report by Genecon and Gillespies (Urban Designers) has produced a Delivery Plan that identifies a portfolio of prioritised projects with defined delivery mechanisms. Whilst these have been developed in consultation with ERYC, there is a concern that the study has not been adequately linked to the renaissance elements of the Goole Regeneration Strategy and the need to ensure that the two towns develop a complimentary role. This is an issue we shall be pursuing with Yorkshire Forward (see para 10.1.2). The main projects are: • Hailgate development, including allotment lands • Review of housing and other land use allocations • Developing a digital media cluster • Local tourism/business forum • Shire Hall redevelopment • Farmers market • Park and Ride • Improved bus and rail links/facilities • Gilberdyke Streetscape improvements • Improve quality of Howden public realm/townscape • Sports and young peoples facilities.

14.6 Nature of Renaissance Partnership

14.6.1 Howdenshire Forward was established about 3 years ago and has acted as the ‘Town Team’ for the RMT process. It is now considering how it can become ‘fit for purpose’ to deliver the programme identified below. The proposal is that there is a wider partnership meeting quarterly with a Core Steering Group of no more than 12.

14.6.2 It is further proposed that the Partnership should be a Company Ltd by Guarantee to enable it to be a financial and project delivery vehicle. The need for a Project Officer is identified, but it is not clear which organisation would be the employing body. This will be the subject of further discussion between the Partnership, ERYC and YF.

14.7 Development Targets 2004-09

Target Cost £k Status completion Hailgate development, including Mar 06 56* * Public sector only – allotment lands assumes development will be priv sect

54 Target Cost £k Status completion Review of housing and other Mar 07 15 Linked to LDF land use allocations preparation Developing a digital media To Mar 2011 2,560 cluster Local tourism/business forum Mar 06 5 Shire Hall redevelopment To Mar 2011 1,900 Initial study completed Farmers market Mar 06 10 Park and Ride To Mar 2011 90pa Improved bus and rail To Mar 2011 160 links/facilities Gilberdyke Streetscape To Mar 2011 85 improvements Improve quality of Howden To Mar 2011 100 public realm/townscape Sports and young peoples To Mar 2011 1,400 facilities Programme & P’ship support 60 pa Approx total 5,000

14.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 500 1,000 1,000 500 3,000 (10) (125) (125) (125) (385) European (10) (62.5) (62.5) (62.5) (197.5) Private (2.5) (25) (25) (25) (77.5) ERYC* (2.5) (25) (25) (25) (77.5) Other public 0 (12.5) (12.5) (12.5) (37.5) Total 500 1,000 1,000 500 3,000 (25) (250) (250) (250) (775)

14.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & earlier & later Play facilities 19 19 Shelford Ave School sports 306 134 440 facilities LTP Town Centre 200 300 500 Env Imprs

55 15 SNAITH RENAISSANCE STRATEGY

15.1 Nature of Economic Performance

15.1.1 Snaith is the smallest Market Town designated in the Hull and East Riding Joint Structure Plan. It is seen, along with Howden, as providing a supporting role to Goole for local employment opportunities, shops and community facilities. Existing shopping facilities, the historic core and transport links and facilities provide a good base upon which to strengthen this role. The area is predominantly rural with very little allocated employment land.

15.2 Nature of Deprivation

15.2.1 Although not having many SOAs that fall within the 30% most deprived, there are several elements for which parts of the Snaith, Airmyn, Rawcliffe and Marshland Ward do not score particularly well. The Ward, however, forms a significant part of Goole’s hinterland, so some of these elements may fall more appropriately to the Goole programme.

WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATI HEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank Snaith, etc E01013076 10,561 11,384 11,772 12,578 9,990 9,281 15,327 17,843 14,434 1,989 E01013072 14,258 13,477 11,344 14,390 7,617 8,842 17,934 14,147 11,504 31,771 E01013073 18,873 17,694 19,300 20,665 21,580 20,887 23,038 7,183 17,803 14,177 E01013074 19,422 16,335 19,720 24,507 15,055 18,739 21,334 14,087 13,912 17,956 E01013075 19,925 16,311 23,392 24,460 23,394 21,826 21,319 23,895 29,372 3,062 E01013077 21,285 20,042 20,026 20,757 18,124 15,585 20,416 10,760 27,308 21,101

15.3 Links between Economic Performance and Deprivation

15.3.1 In common with other market towns, the concern is that the Snaith area’s proximity to the motorway network and the major South and West Yorkshire settlements will lead to it becoming predominantly commuter belt, with a loss of local facilities and community cohesion. The simultaneous strengthening of Goole, Howden and Snaith as complementary, but vibrant settlements in their own right, will support the objectives of the Northern Way.

15.3.2 Unemployment is low and younger people in the area have access to a good range of higher and further education opportunities. However, there is a high proportion of the workforce in process and elementary occupations with lower skills levels. A challenge is to engage older people in upskilling

15.4 Previous/existing Renaissance Programmes

15.4.1 Snaith has not benefited from specific funding programmes. The development of a town plan was funded through the Countryside Agency’s Vital Villages programme and supported through the Small Towns Partnership project..

56

15.5 Basis of Future Strategy

15.5.1 The Snaith and Cowick Town Action Plan has the following objectives: • The Township of Snaith and Cowick will have leisure, recreation and service provision to support its residents and those of the surrounding villages and hamlets (includes Crime, Young People, Community leisure facilities, Housing and recycling) • All those living and working in and around Snaith and Cowick should have access to all the services and activities they need (includes Traffic, Car Parking, Car use, Accessibility and integration of transport services). • To protect and enhance the unique character of the area in particular Snaith’s role as the main market town and trade centre from the mediaeval period until the twentieth century (includes management of the plan, working in partnership and making best use of existing buildings). • A dynamic, diverse and vibrant service centre that matches the needs of the residents and businesses of Snaith, Cowick and surrounding areas (Includes partnership working, streetscene and broadband)

15.5.2 The main elements to emerge from this are potential for a HERS-type scheme to bring historic buildings back into use, addressing parking and public transport provision and possibly a skatepark. Several elements will develop through further consideration, for example under Partnership working there is an objective to ‘involve the business community in active regeneration of the area’ without any specific actions/targets.

15.6 Nature of Regeneration Partnership

15.6.1 Snaith and Cowick Together was formed to develop and take forward the Town Plan. Ad hoc support is provided by ERYC and there is no direct Member involvement at the current time.

15.7 Development Targets 2004-09

Target Cost £k Status completion Environmental improvements To be determined Green spaces Cycling & Walks Transport imprs – future phases Community and voluntary sector capacity Partnership Development Approx total

57 15.8 Funding and Partnership resources in HEDIP £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 2.5286434 128.5 European 30 30 Private 20 20 ERYC* 2.5 32 6 6 46.5 Other public 50 70 40 160 Total 5 160 140 80 385

(Includes provision for other smaller towns)

15.9 *Current provision in ERYC Capital Programme £k

2004/05 2005/06 2006/07 2007/08 2008/09 Total & prev & later Snaith School extn 307 1,613 290 2,210

58 16 ELLOUGTON/BROUGH RENAISSANCE STRATEGY

16.1 Nature of Economic Performance

16.1.1 The area is dominated by a handful of key industries, notably BAe Systems, Market Gardening and two prisons. Brough and the surrounding villages lie of the edge of the Hull Travel to Work area, with a very high proportion of residents now commuting to Hull or using the fast road and rail links to access work in West/South Yorkshire.

16.2 Nature of Deprivation

16.2.1 Dale Ward has no SOAs within the 30% most deprived on any domain.

16.3 Links between Economic Performance and Deprivation

16.3.1 Dependence on a few key industries has left the area vulnerable to economic shocks and particularly the future of the BAe Brough plant. Whilst the area is not deprived, interventions are needed to ensure the area is sustainable by widening the skills base and promoting higher level skills, improving public transport access and by ensuring that the area offers a range of business location opportunities that complement the major Humber Trade Zone employment sites. The area is not well served in terms of retail for the size of population.

16.4 Previous/existing Renaissance Programmes

16.4.1 Elloughton/Brough has not benefited specifically from any programmes to date.

16.5 Basis of Future Strategy

16.5.1 There is no overall formal strategy. The main activities that are currently underway are: • diversification of business opportunities by release of part of BAe Systems site, including provision of managed business centre; • improvement of local facilities, eg library and Community Centre; • continued upgrade of road infrastructure, access and integrated transport network.

16.5.2 The area is served by South Hunsley school, which, like the other schools in the Humber Trade Zone achieves education business links through ERYC Inward Investment team and Humber EBLO.

16.6 Nature of Regeneration Partnership

16.6.1 Elloughton/Brough is currently part of the dormant Haltemprice Area Renaissance Partnership. Further consideration needs to be given as to whether the area could/should maintain this link, or develop a free-standing Partnership.

59 16.7 Development Targets 2004-09

Target Cost Status completion BAe Systems site development 2007? ? Feasibility Study in (M62/A63 Business Centre) hand Library/Community Centre 2005 In hand Transport imprs – future phases Partnership Support Approx total

16.8 Funding and Partnership resources in HEDIP

2004/05 2005/06 2006/07 2007/08 2008/09 Total Yorkshire Forward 85 750 250 300 300 1,685 Objective 2 25 700 350 100 1,175 Private ERYC* 70 700 250 125 50 1,195 Other public 15 500 25 25 25 590 Total 195 2,650 875 550 375 4,645

16.9 *Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & before & future M62/A63 Business 20 250 775 55 1,100 Centre ERYC contrib 20 475 55 550 Library/Community 93 879 111 31 1,114 Centre Welton/Brough – 1,839 1,839 new primary school

60 17 HEDON RENAISSANCE STRATEGY

17.1 Nature of Economic Performance

17.1.1 Hedon’s economic base is dictated by its proximity to Hull and its port and the Saltend Chemicals complex. However, much of the sparsely populated eastern hinterland depends on agriculture and related industries.

17.2 Nature of Deprivation

17.2.1 Although there is no major pocket of deprivation, many of the South West Holderness Ward scores are relatively low, with Education and Skills levels in particular being consistently within the 50% most deprived.

WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIHEALTH CRIME ENVIRO ACCESS/ MENT Rank IDACI* IDAOPI** ON Rank Rank Rank NMENT HOUSIN Rank Rank G Rank S W Hold E01013099 11,584 8,429 8,189 8,320 12,350 11,492 19,029 14,113 22,113 11,568 E01013095 15,215 11,983 14,002 15,879 9,120 16,899 15,222 10,327 11,359 32,155 E01013096 17,579 14,737 18,201 18,873 20,604 10,030 16,489 18,712 16,355 27,073 E01013094 21,195 21,360 16,719 19,155 11,383 17,018 23,354 11,782 19,617 24,882 E01013100 21,988 24,699 24,000 26,980 17,971 16,751 24,984 9,139 22,846 10,309 E01013101 22,030 17,998 22,006 24,522 15,939 13,178 23,937 16,400 25,991 20,717 E01013097 22,542 17,648 18,185 17,479 22,080 11,413 23,132 28,696 25,420 31,608 E01013102 22,799 18,852 24,962 25,395 26,324 12,696 24,871 20,090 24,011 16,081 E01013098 28,938 23,149 27,802 29,777 26,847 19,499 24,851 24,185 29,717 28,210

17.3 Links between Economic Performance and Deprivation

17.3.1 Although Hedon and South West Holderness are significantly less deprived than Withernsea/South East Holderness, the effects of the area’s perpherality are clear. The major improvements to the Hedon Road have helped improve access to the area and stimulated some new housebuilding. The further development of Hull Docks, transport links to the Docks and East Hull employment sites will secure more jobs for the area.

17.3.2 The area is rich in heritage, but the area’s tourism potential remains under- developed. The Holderness Tourism Partnership is seeking to address this.

17.4 Previous/existing Renaissance Programmes

17.4.1 The majority of South West Holderness Ward was covered by SRB5, although the focus was predominantly on Withernsea and Spurn. The area was within the Rural Development Programme area and is currently eligible for Leader + and the Holderness Learning and Skills Development Fund.

17.5 Basis of Future Strategy

17.5.1 No strategy exists. Development targets shown below arise from the 10 year Withernsea/Southern Holderness Action Plan (see paragraph 5.5.1).

61

17.6 Nature of Regeneration Partnership

17.6.1 There is no formal Partnership operating in the area, although efforts have been made to engage the Town council through the Small Market Towns project. The Town Council recently made contact with ERYC with a view to establishing how the town might benefit from a Renaissance Market Towns approach.

17.7 Development Targets 2004-09

Target Cost Status completion Town centre Improvements 310 Still to be determined Public Green Space 35 Cycle and circular walks 70 Community college & life long 72.5 learning 55 Community and voluntary sector capacity Programme Support Partnership Development 10 pa Approx total

17.8 Funding and Partnership resources in HEDIP

2004/05 2005/06 2006/07 2007/08 2008/09 Total ‘Other funding 2.5 3.8 40 125 75 246 sought’ Yorkshire Forward European 34 12 12 57 Private 72010 37 ERYC* 2.5 3.8 2.5 80 40 129 Other public 16 28 28 72 Total 5.0 7.5 100 265 165 542.5

17.9 *Current provision in ERYC Capital Programme

2004/05 2005/06 2006/07 2007/08 2008/09 Total & earlier & later Hedon Nursery & 113 113 Adult Educ Centre

62 18 APPENDICES

63 Appendix 1

19 EAST RIDING ECONOMIC DEVELOPMENT STRATEGY 2002-06 KEY STRATEGIC OBJECTIVES

• Make the Humber Trade Zone a reality, in terms of cluster, supply chain and skills development, sites, transport and ICT links and environmental protection; • Consolidate the regeneration of Bridlington by broadening its appeal to visitors and as a business location; • Make the market towns/service centres hubs for business and skills development and create effective, accessible, sustainable spokes to their rural hinterlands; • Diversify and develop the rural and coastal economy specifically through the development of cultural (including tourism and heritage) industries, ICT and the food and drink cluster; • Improve the quality of the public realm in urban areas, with a particular focus on multi-modal transport links; • Encourage a more aspirational and entrepreneurial culture and create a higher level and more flexible skills base; • Innovate in technology, environmental industries and environmental protection; • Remove barriers to accessing employment opportunities, particularly targeting vulnerable/excluded households.

64 Appendix 2 20 PROPOSED CORE OUTPUTS AND OUTCOMES Target By when Source Outputs Jobs created/safeguarded Businesses created/attracted SMEs advised/assisted Learning opportunities Brownfield land reclaimed (ha) Land unlocked for development (ha) Area of business space provided (m2) Area of Community/cultural space provided/improved (m2) Area of public open space provided/improved (m2) Highway improvements (Km) Private sector finance attracted (£k) Childcare places provided Housing units provided/improved Health of the Rural Economy – contribution to index

Current Target Source performance Outcomes Businesses per 10,000 population NOMIS Economically Active NOMIS Level of unemployment/JSA NOMIS % 5 or more A*-C at GCSE Local % 16-74 with level 4/5 qualifications Neigh profiles % 16-74 with no qualifications Neigh profiles Reported crimes per 1,000 pop’n Local % with limiting long-term illness Neigh profiles Childcare places per head of pop Local % derelict land NLUD/Local % of housing below decency standard Local % residents considering area is Local safe/clean Under 18 conception rate Local

65 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank Bridlington South E01012944 624 214 1,691 3,262 4,422 2,849 1,745 1,709 485 30,187 Bridlington South E01012948 764 492 2,012 1,717 6,806 1,706 2,168 2,409 270 31,371 Bridlington South E01012945 2,373 1,253 3,058 5,339 6,151 3,836 6,214 2,208 1,702 31,773 Bridlington South E01012946 3,470 2,651 1,742 3,371 991 2,522 5,303 12,537 14,743 17,400 Bridlington South E01012952 4,096 1,024 5,233 8,499 10,000 8,892 5,701 10,610 3,076 29,738 Bridlington South E01012951 4,653 1,837 5,543 6,636 7,936 6,273 6,911 11,838 2,318 30,768 Bridlington South E01012943 6,311 4,201 6,884 8,330 9,753 5,349 10,999 8,746 2,219 32,397 Bridlington South E01012949 7,903 5,731 5,662 8,062 3,068 7,945 8,944 10,241 12,184 25,173 Bridlington South E01012947 12,437 7,759 10,991 11,824 17,419 11,948 14,098 14,582 12,662 32,025 Bridlington South E01012950 20,853 13,470 20,314 27,033 18,909 14,592 17,047 26,656 31,319 22,285

Goole South E01013000 1,702 980 3,110 4,484 3,343 4,259 3,136 1,255 1,527 29,629 Goole South E01013002 5,057 4,322 4,251 4,944 5,389 1,213 10,155 8,285 9,562 30,266 Goole South E01013004 6,175 6,170 6,931 7,267 11,474 4,254 11,467 1,507 5,323 31,228 Goole South E01012999 6,865 8,129 6,304 6,152 13,535 5,025 14,117 10,556 515 32,467 Goole South E01013003 12,726 9,552 9,511 9,723 13,188 11,900 13,287 15,751 26,046 16,752 Goole South E01013001 16,816 16,278 16,048 19,257 13,663 7,691 22,160 21,023 8,757 30,845

Bridlington Central/Old Town E01012928 3,516 2,324 1,601 2,474 1,347 1,803 6,181 11,197 24,943 24,036 Bridlington Central/Old Town E01012932 3,972 3,307 2,874 2,165 6,669 1,926 10,007 6,934 5,161 29,083 Bridlington Central/Old Town E01012931 4,874 3,422 3,581 4,428 2,506 3,136 6,051 13,259 8,693 24,210 Bridlington Central/Old Town E01012929 10,438 11,050 7,116 6,423 9,645 6,392 14,936 12,753 7,886 31,254 Bridlington Central/Old Town E01012934 12,368 8,499 11,188 10,746 14,521 9,397 13,215 25,027 21,542 12,584 Bridlington Central/Old Town E01012930 17,193 12,880 13,688 11,955 20,757 14,445 17,740 27,020 12,488 29,396 Bridlington Central/Old Town E01012933 19,832 14,158 16,620 18,272 19,891 15,193 20,022 28,342 29,812 15,640

South East Holderness E01013083 3,529 2,138 3,081 5,119 2,430 4,854 4,586 8,034 3,238 31,367 South East Holderness E01013084 4,374 2,099 2,839 2,226 3,873 5,778 4,578 15,290 10,135 26,319 South East Holderness E01013080 5,392 4,098 4,206 4,477 6,666 4,266 7,592 10,630 4,439 28,786 South East Holderness E01013087 8,367 8,001 10,153 9,294 18,119 9,512 12,318 21,046 12,791 832 South East Holderness E01013086 8,461 4,960 7,505 7,019 11,746 8,436 12,253 14,088 10,200 17,278

66 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank South East Holderness E01013082 11,960 8,745 11,806 10,643 17,875 12,122 12,404 9,544 20,367 16,284 South East Holderness E01013079 14,302 10,476 15,961 18,028 17,555 14,377 17,689 20,061 17,306 6,188 South East Holderness E01013081 15,811 15,701 17,845 15,525 23,863 13,478 22,113 17,974 20,988 3,120 South East Holderness E01013078 17,780 16,899 15,999 17,207 14,698 16,528 20,262 23,236 18,842 7,340 South East Holderness E01013085 19,018 12,804 15,545 17,264 14,732 11,453 22,889 24,121 27,296 26,244

Minster and Woodmansey E01013038 6,436 6,258 4,023 4,627 4,623 1,832 13,631 13,392 7,809 32,280 Minster and Woodmansey E01013045 8,171 9,029 5,502 7,086 7,100 5,327 13,798 8,587 5,267 31,970 Minster and Woodmansey E01013036 16,725 17,950 14,612 13,768 12,677 16,827 20,083 8,441 7,512 31,553 Minster and Woodmansey E01013040 18,773 17,495 15,636 16,933 4,706 19,509 20,148 14,204 10,594 26,520 Minster and Woodmansey E01013041 19,156 16,881 14,848 21,199 11,077 28,389 20,221 7,665 14,560 30,057 Minster and Woodmansey E01013039 19,541 18,656 21,471 22,344 18,789 16,841 23,357 11,153 21,444 9,231 Minster and Woodmansey E01013037 21,554 17,877 20,759 21,878 22,735 15,285 23,847 18,662 11,579 31,653 Minster and Woodmansey E01013043 29,333 25,623 22,005 22,330 14,458 26,686 19,329 31,559 32,010 30,013 Minster and Woodmansey E01013044 31,434 28,571 31,406 30,958 30,588 29,079 28,457 26,898 31,398 16,321 Minster and Woodmansey E01013042 32,265 30,019 31,071 31,570 28,772 29,941 30,772 27,578 31,214 25,314

Goole North E01012997 6,488 5,031 6,974 6,637 10,015 6,688 10,332 7,041 1,759 32,462 Goole North E01012995 7,758 8,169 4,875 4,356 9,868 3,126 12,972 8,251 13,055 31,924 Goole North E01012994 11,275 8,994 10,174 12,969 7,846 6,016 15,392 14,449 10,670 32,310 Goole North E01012993 18,485 17,022 16,179 21,006 12,059 14,159 18,872 11,500 16,802 30,823 Goole North E01012998 21,363 14,680 23,140 25,769 26,783 12,752 19,286 25,543 21,404 25,377 Goole North E01012996 24,437 20,626 22,003 21,469 19,068 22,362 19,322 21,485 27,784 17,262

St Mary`s E01013071 8,555 5,565 7,080 8,990 4,205 9,169 10,539 6,925 11,879 31,949 St Mary`s E01013062 22,659 18,152 17,332 16,098 17,772 24,902 24,796 16,564 13,703 32,318 St Mary`s E01013063 23,821 16,721 19,243 18,968 21,028 30,968 22,081 16,036 19,818 29,481 St Mary`s E01013069 23,943 20,711 19,180 19,652 19,258 17,467 25,400 24,620 14,746 30,359 St Mary`s E01013065 25,409 19,063 21,253 19,634 28,463 17,133 26,239 31,244 28,799 20,373 St Mary`s E01013064 30,581 26,756 28,142 28,804 18,331 29,666 22,927 28,984 32,326 18,534 St Mary`s E01013068 30,706 26,862 27,361 28,623 27,898 29,591 28,419 22,018 22,240 29,461

67 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank St Mary`s E01013066 31,581 25,171 29,459 26,406 30,513 28,586 26,671 31,929 26,617 32,148 St Mary`s E01013070 31,847 28,842 28,287 30,082 26,078 29,319 28,987 27,297 26,625 30,948 St Mary`s E01013067 32,331 29,046 31,623 31,115 30,660 29,971 29,460 30,940 32,320 26,510

Tranby E01013106 9,493 9,078 10,480 10,227 16,616 6,753 12,494 5,978 5,395 30,812 Tranby E01013107 12,521 9,206 10,538 13,509 12,594 10,306 15,365 13,530 11,779 31,774 Tranby E01013105 17,971 17,155 13,199 11,330 17,218 17,219 20,933 10,542 15,054 30,792 Tranby E01013109 19,843 21,301 23,335 23,545 25,710 16,486 26,028 7,234 5,721 30,755 Tranby E01013104 23,797 18,984 26,298 27,507 26,248 14,911 24,157 19,291 30,515 13,837 Tranby E01013103 26,780 20,029 25,625 23,817 29,912 20,034 27,309 17,424 23,658 31,285 Tranby E01013108 30,164 27,376 31,289 30,011 30,895 28,686 29,625 20,352 24,096 15,207

Cottingham South E01012963 9,649 5,025 7,294 7,607 8,545 8,796 11,605 19,127 16,713 26,921 Cottingham South E01012964 12,544 12,603 13,176 15,114 14,492 10,191 18,252 11,341 3,613 26,169 Cottingham South E01012961 21,191 13,392 20,743 20,089 25,463 19,308 19,919 22,125 23,674 21,128 Cottingham South E01012960 23,025 22,672 22,116 26,052 18,660 30,464 25,632 3,604 16,040 32,134 Cottingham South E01012959 23,095 20,993 24,644 24,934 24,128 20,990 26,190 6,919 18,144 24,410 Cottingham South E01012962 26,449 30,140 28,174 29,530 21,938 28,010 26,002 5,469 14,247 27,603

Bridlington North E01012936 9,874 4,299 11,122 18,409 11,830 16,385 9,878 9,066 10,224 30,556 Bridlington North E01012938 12,522 7,783 11,740 13,305 13,334 9,426 14,131 31,708 22,163 10,602 Bridlington North E01012937 14,281 7,807 13,766 13,675 17,982 10,446 17,247 22,991 18,071 24,333 Bridlington North E01012941 14,664 8,300 13,822 14,150 15,907 11,841 15,970 29,355 19,854 17,890 Bridlington North E01012940 19,099 10,551 18,290 18,190 24,717 13,393 16,749 30,095 27,172 29,436 Bridlington North E01012942 21,704 10,693 20,761 18,390 27,056 16,763 21,771 30,741 28,130 28,887 Bridlington North E01012939 22,215 10,500 23,401 21,789 30,927 21,550 22,790 31,052 32,443 15,493 Bridlington North E01012935 22,255 12,487 22,839 20,903 29,252 18,441 19,061 27,038 27,032 24,778

East Wolds and Coastal E01012986 10,077 6,534 11,426 10,776 18,587 12,127 11,337 21,611 20,699 3,259 East Wolds and Coastal E01012992 10,244 10,033 11,291 8,771 18,639 14,061 17,049 28,266 8,872 887 East Wolds and Coastal E01012990 11,030 11,731 12,066 10,854 18,122 15,868 18,103 28,516 13,336 392

68 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank East Wolds and Coastal E01012991 19,241 16,190 15,516 15,352 15,982 16,369 22,355 25,724 23,589 11,145 East Wolds and Coastal E01012985 20,263 12,752 14,918 15,932 13,634 19,842 17,656 28,670 26,574 27,999 East Wolds and Coastal E01012989 21,477 19,626 19,742 20,249 21,255 20,880 24,511 31,671 26,917 4,116 East Wolds and Coastal E01012987 23,436 24,908 22,983 22,359 24,400 20,104 25,827 29,953 17,589 5,629 East Wolds and Coastal E01012984 24,611 23,457 24,678 25,448 30,572 23,149 26,538 29,138 28,569 4,171 East Wolds and Coastal E01012988 24,630 20,270 18,417 20,210 18,934 17,517 23,127 24,499 28,286 27,957

North Holderness E01013051 10,498 6,973 9,289 10,350 12,632 4,996 12,771 22,099 15,994 26,330 North Holderness E01013047 12,412 6,426 9,316 12,982 7,965 15,261 13,449 22,581 15,226 29,418 North Holderness E01013049 12,461 10,152 8,633 10,640 7,709 14,951 14,646 13,164 9,385 31,122 North Holderness E01013048 14,724 12,905 14,908 14,438 17,493 14,883 20,057 19,650 15,973 5,003 North Holderness E01013050 16,680 12,439 18,738 16,636 27,063 11,820 17,775 24,729 21,620 9,824 North Holderness E01013046 22,596 13,722 21,354 21,400 26,313 20,918 20,302 21,421 25,482 26,988

Snaith Airmyn Rawcliffe E01013076 10,561 11,384 11,772 12,578 9,990 9,281 15,327 17,843 14,434 1,989 Snaith Airmyn Rawcliffe E01013072 14,258 13,477 11,344 14,390 7,617 8,842 17,934 14,147 11,504 31,771 Snaith Airmyn Rawcliffe E01013073 18,873 17,694 19,300 20,665 21,580 20,887 23,038 7,183 17,803 14,177 Snaith Airmyn Rawcliffe E01013074 19,422 16,335 19,720 24,507 15,055 18,739 21,334 14,087 13,912 17,956 Snaith Airmyn Rawcliffe E01013075 19,925 16,311 23,392 24,460 23,394 21,826 21,319 23,895 29,372 3,062 Snaith Airmyn Rawcliffe E01013077 21,285 20,042 20,026 20,757 18,124 15,585 20,416 10,760 27,308 21,101

Driffield and Rural E01012980 11,005 8,488 7,885 11,187 5,340 10,558 13,213 14,082 10,093 32,061 Driffield and Rural E01012976 11,496 7,302 9,194 8,550 11,342 6,852 11,447 27,434 19,599 29,109 Driffield and Rural E01012981 15,310 21,139 18,560 20,577 15,540 23,019 23,117 25,800 7,724 558 Driffield and Rural E01012979 17,539 14,262 16,529 15,159 21,149 15,152 23,092 14,784 8,172 30,753 Driffield and Rural E01012982 17,855 13,775 16,482 18,599 20,654 17,115 20,430 13,904 10,778 31,979 Driffield and Rural E01012983 23,466 19,191 20,103 19,146 22,809 20,479 22,491 27,417 28,344 12,198 Driffield and Rural E01012977 23,609 18,087 19,124 19,869 19,901 19,083 19,362 22,646 29,177 27,064 Driffield and Rural E01012975 24,917 19,072 21,129 24,299 18,407 17,700 22,692 29,695 30,004 20,529 Driffield and Rural E01012978 27,168 21,537 26,057 22,382 29,871 20,798 24,476 20,068 30,935 21,582

69 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank South West Holderness E01013099 11,584 8,429 8,189 8,320 12,350 11,492 19,029 14,113 22,113 11,568 South West Holderness E01013095 15,215 11,983 14,002 15,879 9,120 16,899 15,222 10,327 11,359 32,155 South West Holderness E01013096 17,579 14,737 18,201 18,873 20,604 10,030 16,489 18,712 16,355 27,073 South West Holderness E01013094 21,195 21,360 16,719 19,155 11,383 17,018 23,354 11,782 19,617 24,882 South West Holderness E01013100 21,988 24,699 24,000 26,980 17,971 16,751 24,984 9,139 22,846 10,309 South West Holderness E01013101 22,030 17,998 22,006 24,522 15,939 13,178 23,937 16,400 25,991 20,717 South West Holderness E01013097 22,542 17,648 18,185 17,479 22,080 11,413 23,132 28,696 25,420 31,608 South West Holderness E01013102 22,799 18,852 24,962 25,395 26,324 12,696 24,871 20,090 24,011 16,081 South West Holderness E01013098 28,938 23,149 27,802 29,777 26,847 19,499 24,851 24,185 29,717 28,210

Mid Holderness E01013029 13,197 11,252 13,153 15,826 15,246 12,670 16,715 29,074 13,115 4,895 Mid Holderness E01013030 17,165 17,455 20,202 21,570 20,526 15,248 22,869 25,891 21,759 1,825 Mid Holderness E01013032 19,358 18,929 24,479 23,722 24,987 12,654 23,711 8,632 18,421 13,352 Mid Holderness E01013027 19,875 18,410 15,563 14,848 20,245 14,656 26,051 18,970 24,975 12,692 Mid Holderness E01013031 21,545 18,532 21,879 22,579 22,521 16,610 24,434 12,932 20,873 17,460 Mid Holderness E01013035 21,819 16,901 24,188 22,707 26,530 14,650 22,279 26,338 29,001 9,228 Mid Holderness E01013028 22,108 20,810 23,353 25,471 18,269 15,375 25,888 19,213 26,387 7,727 Mid Holderness E01013034 22,373 22,387 20,677 18,798 26,317 19,108 28,516 26,648 13,998 8,327 Mid Holderness E01013033 24,991 23,037 21,972 24,303 18,168 13,319 25,543 23,443 26,510 22,108

Hessle E01013006 13,360 14,301 14,459 14,891 15,416 8,334 18,515 9,188 4,931 31,798 Hessle E01013009 14,106 12,074 9,949 8,183 10,456 15,330 17,396 9,326 20,009 21,578 Hessle E01013014 14,184 13,132 16,456 18,838 16,269 12,991 20,013 5,129 6,188 31,953 Hessle E01013010 16,231 14,346 14,266 14,829 10,682 12,921 18,910 14,852 9,510 31,571 Hessle E01013008 16,638 16,336 15,491 17,905 7,444 11,073 19,323 16,418 7,726 32,015 Hessle E01013013 18,117 17,921 18,389 16,450 19,486 13,259 21,957 13,987 6,815 29,870 Hessle E01013007 19,076 18,961 14,338 15,195 10,750 20,488 23,176 11,340 11,564 26,962 Hessle E01013005 19,565 19,036 15,558 30,411 5,598 29,423 12,911 15,788 22,625 13,687 Hessle E01013011 20,014 18,397 21,295 25,604 17,298 20,737 21,701 7,876 10,078 29,245 Hessle E01013012 29,011 29,453 29,863 30,034 21,520 27,377 27,962 21,703 30,698 7,490

70 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank Wolds Weighton E01013125 16,261 20,172 16,813 16,050 17,881 16,248 22,616 29,017 20,137 974 Wolds Weighton E01013119 18,343 21,933 20,436 19,871 21,346 24,649 26,656 30,318 15,512 654 Wolds Weighton E01013124 18,379 13,777 12,616 13,276 12,568 13,269 20,828 29,030 22,889 24,556 Wolds Weighton E01013122 22,394 28,579 27,302 25,794 25,380 26,048 28,989 31,056 20,863 508 Wolds Weighton E01013126 23,537 27,775 30,128 29,649 28,186 17,713 24,120 29,947 29,553 1,589 Wolds Weighton E01013127 24,028 28,162 25,551 23,900 21,399 25,604 29,205 30,850 22,077 1,578 Wolds Weighton E01013120 24,795 25,179 28,044 27,701 23,849 22,668 26,439 22,823 30,402 3,404 Wolds Weighton E01013123 25,019 23,596 20,503 20,265 14,379 13,169 24,382 27,661 27,847 21,784 Wolds Weighton E01013121 25,552 26,685 26,964 28,920 21,881 22,748 28,276 26,961 23,522 4,310

Pocklington Provincial E01013056 16,659 14,725 10,769 11,415 9,920 13,900 16,320 21,320 17,623 31,332 Pocklington Provincial E01013055 24,523 24,745 16,961 15,072 19,161 12,849 27,334 27,218 22,917 27,723 Pocklington Provincial E01013059 28,142 28,165 23,817 19,427 24,135 24,036 28,433 28,959 29,317 9,544 Pocklington Provincial E01013058 28,556 27,375 21,851 27,393 11,122 27,060 26,150 22,058 23,648 23,108 Pocklington Provincial E01013052 29,136 28,503 27,395 27,921 21,248 17,935 26,158 26,379 25,297 21,603 Pocklington Provincial E01013061 29,691 26,462 23,098 24,578 19,780 19,393 25,684 30,119 32,232 31,260 Pocklington Provincial E01013057 30,029 26,182 30,840 31,009 27,117 23,798 28,290 30,866 27,053 13,638 Pocklington Provincial E01013054 30,139 28,894 24,395 23,733 24,033 22,475 25,784 24,354 27,543 30,888 Pocklington Provincial E01013053 31,230 24,619 30,340 31,522 30,707 26,571 28,116 31,649 30,929 22,540 Pocklington Provincial E01013060 32,211 30,024 30,836 31,865 26,693 26,704 29,513 27,156 31,305 30,843

Howden E01013017 17,660 14,902 12,966 13,565 11,896 14,052 20,899 16,298 17,942 28,383 Howden E01013015 23,108 20,837 18,753 22,248 8,417 18,996 22,407 17,935 16,890 29,584 Howden E01013016 26,252 26,557 27,160 25,767 26,630 25,335 26,642 21,136 28,937 5,413

Howdenshire E01013022 18,112 21,623 23,124 22,003 20,200 18,801 23,594 21,510 15,987 1,374 Howdenshire E01013019 20,107 22,126 24,183 26,157 21,055 15,481 24,778 24,110 15,349 3,739 Howdenshire E01013021 20,222 17,588 22,109 24,735 20,930 12,666 21,726 29,433 24,885 7,152 Howdenshire E01013020 20,395 22,540 22,048 26,896 15,233 18,083 26,350 30,297 17,482 2,432 Howdenshire E01013018 20,631 19,380 15,866 17,886 9,610 11,935 18,535 20,269 23,888 31,161 Howdenshire E01013023 21,003 20,877 21,402 22,957 18,706 21,712 21,088 24,236 18,755 5,378

71 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank Howdenshire E01013024 22,877 22,793 17,730 17,392 15,193 10,338 25,078 28,078 29,341 18,648 Howdenshire E01013026 24,548 24,152 22,498 23,824 18,744 15,694 25,657 28,171 21,045 12,939 Howdenshire E01013025 25,928 25,251 22,044 25,429 16,246 19,562 25,479 22,392 22,438 17,612

Cottingham North E01012953 20,142 22,860 25,388 25,098 25,944 21,152 24,761 4,391 14,334 11,768 Cottingham North E01012957 22,947 22,974 22,290 24,616 20,940 27,959 25,555 4,700 13,170 32,149 Cottingham North E01012955 26,355 22,736 21,268 23,610 18,041 28,585 22,395 16,168 22,763 27,463 Cottingham North E01012954 27,127 29,101 24,634 17,986 30,252 25,945 28,622 23,431 24,468 7,200 Cottingham North E01012956 28,178 23,694 22,653 20,632 19,536 27,674 25,497 23,670 19,916 28,746 Cottingham North E01012958 29,695 26,084 29,606 25,666 31,859 26,089 27,871 27,361 31,555 11,474

Beverley Rural E01012922 21,593 21,843 22,728 24,621 19,655 21,450 23,632 28,646 17,731 4,027 Beverley Rural E01012923 22,593 24,248 23,930 24,699 27,288 19,615 28,813 30,339 14,547 4,019 Beverley Rural E01012924 28,306 24,905 27,823 30,979 25,126 27,546 26,470 25,442 31,654 8,927 Beverley Rural E01012925 28,441 26,459 28,185 30,165 26,218 28,995 26,698 24,416 26,532 9,021 Beverley Rural E01012919 28,714 29,137 29,778 27,245 28,275 29,539 28,648 21,597 25,437 7,171 Beverley Rural E01012926 29,154 21,886 24,802 26,395 23,179 22,419 25,449 29,588 29,944 29,787 Beverley Rural E01012920 29,836 28,376 28,806 27,163 24,888 28,802 30,154 29,213 20,667 11,695 Beverley Rural E01012927 31,546 27,560 31,161 30,545 31,064 27,274 29,102 29,914 31,075 18,968 Beverley Rural E01012921 31,571 29,121 25,760 23,404 26,905 28,498 28,837 25,708 30,488 30,238

Willerby and Kirk Ella E01013110 24,060 20,015 19,362 23,278 18,148 23,795 23,583 16,197 17,013 31,938 Willerby and Kirk Ella E01013115 26,104 23,710 23,939 23,558 23,135 21,357 26,588 14,130 20,676 25,509 Willerby and Kirk Ella E01013113 27,194 20,936 23,427 25,442 22,946 25,862 22,708 19,167 30,397 26,203 Willerby and Kirk Ella E01013111 27,938 26,500 27,039 31,212 22,764 23,583 24,315 11,849 25,162 27,792 Willerby and Kirk Ella E01013118 29,549 22,669 27,843 27,476 30,900 28,151 28,645 27,438 28,712 16,715 Willerby and Kirk Ella E01013112 29,610 23,007 29,656 25,605 31,774 25,308 25,763 15,259 31,696 31,409 Willerby and Kirk Ella E01013117 29,729 28,429 26,233 29,455 21,250 28,307 27,679 14,637 23,960 28,165 Willerby and Kirk Ella E01013114 30,654 26,767 31,908 31,262 32,330 31,068 29,339 30,926 31,739 8,752 Willerby and Kirk Ella E01013116 31,616 28,026 27,208 27,746 27,023 30,844 28,473 24,484 29,480 29,430

72 Appendix 3

21 EAST RIDING - INDEX OF MULTIPLE DEPRIVATION 2004 WARD SOA IMD Rank EMPLOY INCOME Rank of Rank of EDUCATIO HEALTH CRIME ENVIRON ACCESS/ MENT Rank IDACI* IDAOPI** N Rank Rank Rank MENT HOUSIN Rank Rank G Rank Dale E01012966 24,408 20,254 23,357 26,372 25,212 24,869 21,764 18,026 26,317 13,935 Dale E01012969 25,428 27,966 23,198 26,099 16,481 16,169 25,828 27,815 21,231 11,078 Dale E01012974 26,922 23,698 20,666 21,205 17,764 19,898 24,862 26,172 21,530 31,649 Dale E01012965 27,160 26,215 26,675 25,314 24,705 25,477 24,709 18,842 23,664 12,862 Dale E01012967 29,127 24,122 26,097 28,400 23,266 28,062 24,710 26,974 31,248 16,261 Dale E01012970 29,601 28,869 28,448 29,668 23,618 29,917 27,600 23,075 24,891 11,910 Dale E01012973 29,937 26,629 25,016 24,623 20,325 22,890 27,789 30,526 22,758 27,297 Dale E01012972 30,855 28,847 25,993 25,094 22,540 27,340 27,442 24,920 22,030 32,047 Dale E01012971 31,808 31,089 32,244 32,161 31,002 26,393 29,782 30,523 28,370 17,124 Dale E01012968 31,976 30,593 31,937 31,864 31,585 31,485 31,202 24,431 28,968 18,463

South Hunsley E01013092 26,970 25,255 26,586 24,064 29,265 24,115 27,855 21,204 23,597 10,768 South Hunsley E01013089 27,964 19,585 23,704 24,729 25,531 30,930 22,691 29,076 23,814 25,846 South Hunsley E01013090 28,840 25,301 26,459 27,885 27,394 27,485 26,220 29,073 24,691 13,831 South Hunsley E01013091 28,927 24,141 24,828 28,489 22,915 28,395 23,511 30,696 26,990 18,166 South Hunsley E01013088 31,247 29,200 32,169 31,120 32,290 31,113 30,725 24,871 26,620 13,434 South Hunsley E01013093 32,121 29,675 31,764 31,632 31,035 30,915 30,567 29,850 31,756 18,460

32,482

10% 3,248 20% 6,496 30% 9,745 40% 12,993 50% 16,241 60% 19,489 70% 22,737 80% 25,986 90% 29,234

73 Appendix 4 22 GLOSSARY ABP Associated British Ports EBLO Education Business Links Organisation ERDF European Regional Development Fund ERGO East Riding Genesis and Opportunity Centre ERLSP East Riding Local Strategic Partnership ERYC East Riding of Yorkshire Council ESF European Social Fund GP General Practitioner GP O&S Greater Prosperity Overview and Scrutiny Committee GPAG Greater Prosperity Action Group (of ERLSP) GVA Gross Value Added HEDIP Humber Economic Development Investment Plan HERS Heritage Economic Regeneration Scheme (English Heritage funding) HMO Houses in Multiple Occupation HTZ Humber Trade Zone HWRCC Humber and Wolds Rural Community Council ICZMP Integrated Coastal Zone Management Plan IDACI Income Deprivation Affecting Children Index IDAOPI Income Deprivation Affecting Older People Index IDP Integrated Development Plan IMD Index of Multiple Deprivation LDF Local Development Framework LPSA Local Public Service Agreement LTP Local Transport Plan MTI Market Towns Initiative NLUD National Land Use Database NOMIS National On-line Management Information System ODPM Office of the Deputy Prime Minister Pact Local Development and Employment Pact RMT Renaissance Market Towns RTP Roger Tym and Partners SME Small and Medium-sized Enterprises SOA Super Output Area SRB Single Regeneration Budget SWOT Strengths, Weaknesses Opportunities and Threats analysis TTWA Travel to Work Area YF Yorkshire Forward YWWM Yorkshire Waterways Museum (Goole)

74