PRESS RELEASE - Basicnet Is the New Owner of the Briko® Brand

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PRESS RELEASE - BasicNet is the new owner of the Briko® brand Turin, June 5, 2017 – BasicNet S.p.A has exercised its purchase option over the Briko brand as per the exclusive global distribution license for all Briko® brand products signed on March 18, 2016. Closing is scheduled by July 31, 2017. Since its foundation in 1985, the Briko® brand has marketed helmets, eyewear and apparel for skiing and cycling and has been closely associated with a number of athletes, including the skiers Alberto Tomba, Marc Girardelli, Lasse Kjus, Deborah Compagnoni, Kristian Ghedina, Jure Kosir, Bode Miller, Lindsey Vonn Peter Fill, the Nordic skiers Björn Daehlie and Piller Cottrer and the cyclists Tony Rominger, Marco Pantani and Mario Cipollini. BasicNet, following the successful exclusive distribution license phase, will fully bring its business model and specific applications to the brand, which in the past have delivered success for the Kappa®, Robe di Kappa®, Superga® and K-Way® brands. The initial price for the acquisition of the brand from the Boroli family is Euro 1 million, with an additional subsequent payment depending on the level of the Briko® product sales to June 30, 2019, with a cap fixed at Euro 3 million. “The acquisition of the Briko brand - stated Marco Boglione – enriches the Group’s portfolio with a technical and high-quality brand which marries design and safety, in line with BasicNet’s strategy to create value and integrates well with the functional line of Kappa® brand products - the original Group brand”. “We are delighted with this positive outcome to our negotiations with BasicNet – stated Carlo Boroli – confirming the popularity on the market of Briko brand products. I am particularly pleased to contribute, as the manager overseeing the brand, to the continued creation and distribution of our iconic products for athletes who demand uncompromising safety and performance, showcasing them on the international stage with the backing of its extensive organisation and level of financial resources.” ____________________________ Contact: BasicNet Paolo Cafasso 0112617787 _____________________________ .

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