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Brand Manual Marketing How to Download the Brand Manual Come Scaricare Il Brand Manual BRAND MANUAL MARKETING HOW TO DOWNLOAD THE BRAND MANUAL COME SCARICARE IL BRAND MANUAL This brand manual is updated in real time. For this reason you should always consult the web version. Il presente brand manual viene aggiornato in tempo reale. Per questo è bene consultare sempre quello a web. 1 2 3 HOW TO DOWNLOAD LEP PRODUCT LABELLING PACKAGING AND EXTERNAL DECORATION COME SCARICARE IL LEP - LABELLING PACKAGING AND EXTERNAL DECORATION HOW TO DOWNLOAD LEP PRODUCT LABELLING PACKAGING AND EXTERNAL DECORATION COME SCARICARE IL LEP - LABELLING PACKAGING AND EXTERNAL DECORATION THE BRAND HISTORY AND PROFILE STORIA E PROFILO DEL MARCHIO Briko® is the Italian brand of cutting-edge technical products for sports, in particular cycling, skiing and running: glasses, helmets, masks, accessories, underwear and clothes for amateurs and professionals. Briko®’s mission is to use the brand’s explosive energy to create iconic design products for athletes and sports enthusiasts requiring compromise-free performance and safety. History - The Briko® brand started off in 1985 between Mount Rosa and Lake Maggiore. Right from the start Briko®’s philosophy was based on two founding principles: 100% Italian design and cutting edge technology to guarantee the best performance for the end user. Young enthusiastic athletes and experts willing to make their skills available have been and still are part of Briko®’s team: skiers Alberto Tomba, Marc Girardelli, Lasse Kjus, Deborah Compagnoni, Kristian Ghedina, Bode Miller, Peter Fill and Lindsey Vonn, as well as northern ski champions like Björn Daehlie and Piller Cottrer, speed recordman Ivan Origone and cycling legends Tony Rominger, Marco Pantani and Mario Cipollini. In March 2016 BasicNet became Briko®’s exclusive world license holder. BasicNet acquired the brand on July 31st, 2017 and definitively integrated it with the Group’s business model. Briko® è il marchio italiano dei prodotti tecnici d’avanguardia destinati allo sport, in particolare al ciclismo, allo sci e al running: occhiali, caschi, maschere, accessori, intimo e abbigliamento per professionisti e appassionati. La missione di Briko® è utilizzare l’energia esplosiva del brand per creare prodotti-icona del design per atleti e sportivi che richiedono prestazioni e sicurezza senza compromessi. La storia - Il marchio Briko® nasce tra il Monte Rosa e il Lago Maggiore nel 1985. Da subito, due sono i cardini della filosofia Briko®: il design, rigorosamente italiano, e la tecnologia, sempre all’avanguardia e in grado di garantire le migliori performance all’utente finale. Della Scuderia Briko® hanno fatto e fanno parte giovani atleti pieni di entusiasmo ed esperti pronti a mettere in campo le proprie capacità: dagli sciatori Alberto Tomba, Marc Girardelli, Lasse Kjus, Deborah Compagnoni, Kristian Ghedina, Bode Miller, Peter Fill e Lindsey Vonn a campioni dello sci nordico come Björn Daehlie e Piller Cottrer, passando per il recordman di velocità Ivan Origone fino agli eroi del ciclismo Tony Rominger, Marco Pantani e Mario Cipollini. Nel marzo 2016 BasicNet diventa licenziatario mondiale esclusivo del marchio Briko®. Il 31 luglio 2017 BasicNet acquisisce il brand e lo integra definitivamente con il modello di business del Gruppo. LOGOS PROPORTION PROPORZIONE DEI LOGHI X X 0.21 X X X 5.3 X X 0.08 X X X 1.1 - Minimal size for ® use - Dimensione minima per l’utilizzo della ® h 1,2 mm 30 mm LOGOS ARTWORK ARTWORK DEI LOGHI - Minimal size for ® use - Dimensione minima per l’utilizzo della ® LOGO INSTITUTIONAL COLOR COLORE ISTITUZIONALE DEL LOGO ORANGE ARANCIONE PROCESS SYSTEM RGB SYSTEM HTML SYSTEM PANTONE SYSTEM RAL SYSTEM 0 % Cyan 228 Red #e41f21 Warm Red C Ral 3026 96 % Magenta 31 Green 91 % Yellow 33 Blu 0 % Black LOGO WITH PAYOFF LOGO CON PAYOFF The Briko logotype with pay off consists of two elements: the Briko logo and the pay off “Take care”. Il logotipo Briko con pay off è composto da due elementi: il logo Briko e il pay off “Take care”. X X 5.3 X X 0.21 X X X 0.25 X X 0.25 X X 2.0 BLACK PROCESS SYSTEM RGB SYSTEM HTML SYSTEM PANTONE SYSTEM RAL SYSTEM 67 % Cyan 45 % Red #2d2a26 BLACK C Ral 9017 61 % Magenta 42 % Green 61 % Yellow 38 % Blu 74 % Black USE AND PRINTING OF LOGO USO E STAMPA DEL LOGO On white or light background Su fondo bianco o chiaro Orange logo / Logo arancione On orange background On orange background Su fondo arancione Su fondo arancione White logo / Logo bianco White logo / Logo bianco On black or dark background Su fondo nero o scuro Orange logo / Logo arancione NOT IN USE NON IN USO The “O” mark above The Briko logotype. Il marchio “O” sopra il logo Briko. The “O” or “Briko” outlined as a logotype. They can be used as a graphic mark. La “O” o “Briko” in outline come logo. Possono invece essere usati come segno grafico. TYPOGRAPHY TIPOGRAFIA The font Forza is the character of the pay off and it must be used for titles. Il font Forza è il carattere del pay off e deve essere utilizzato per i titoli. AaBbCc 012345 Forza Book ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789,.;:?!%& Forza Medium ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789,.;:?!%& Forza Bold ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789,.;:?!%& CORPORATE IDENTITY MATERIALI ISTITUZIONALI STATIONERY - BUSINESS CARDS MATERIALI ISTITUZIONALI - BIGLIETTI DA VISITA 0,5 cm 0,5 cm 0,5 cm 0,94 cm Nome Cognome Position 2,4 cm Licensee: Company name / Address / City / Country Tel. / Fax / E-mail / Web site is registered trademarks owned by BasicNet Group companies. 0,5 cm 5,0 cm - Format 8,5x5 cm - Font Name Surname: Helvetica LT Std Bold, 10,5 pt - Font Position: Helvetica LT Std Light, 7 pt - Font Licensee: Company name ecc.: Helvetica LT Std Light, 6 pt - Legal line on the back of business card - Formato 8,5x5 cm - Font Nome Cognome: Helvetica LT Std Bold, 10,5 pt - Font Figura Professionale: Helvetica LT Std Light, 7 pt - Font Indirizzo ecc.: Helvetica LT Std Light, 6 pt - Legal line sul retro del biglietto da visita STATIONERY - LETTER HEAD MATERIALI ISTITUZIONALI - CARTA DA LETTERE 0,8 cm 6,0 cm 0,8 cm 5,8 cm is registered trademarks owned by BasicNet Group companies. BasicNet Group by trademarks owned is registered Licensee: Company name / Address / City / Country / Tel. / Fax / E-mail / Web site 0,8 cm - Font Licensee: Helvetica LT Std Light, 7 pt at A4 Format - Legal line on the left of letter head - Font Indirizzo ecc.: Helvetica LT Std Light, 7 pt su formato A4 - Legal line sul lato sinistro della carta da lettere STATIONERY - ENVELOPE MATERIALI ISTITUZIONALI - BUSTE Licensee: Company name / Address / City / Country / Tel. / Fax / E-mail / Web site Web / E-mail / Fax / Tel. / Country / City / Address / name Company Licensee: 0,8 cm 4,6 cm is registered trademarks owned by BasicNet Group companies. BasicNet Group by trademarks owned is registered 0,5 cm 0,8 cm 6,0 cm - Font Licensee: Company name ecc.: Helvetica LT Std Light, 7 pt at 23x11 cm Format - Legal line on the left of envelope - Font Indirizzo ecc.: Helvetica LT Std Light, 7 pt su formato 23x11 cm - Legal line sul lato sinistro della busta STATIONERY - SIGN FORMAT E-MAIL MATERIALI ISTITUZIONALI - SISTEMA DI FIRMA SU E-MAIL Name Surname POSITION Licensee: Company name / Address / City / Country Tel. / Fax / E-mail / Web site is registered trademarks owned by BasicNet Group companies. MARKETING MATERIAL MATERIALE MARKETING MARKETING COMMUNICATION MATERIAL FORMAT MATERIALE DI COMUNICAZIONE - FORMAT - Briko logo at top or bottom right or left - Any advertising and promotional material will bear the indication “Omini (logo) and Kappa (logo) are registered trademarks owned by BasicNet Group companies. - Logo Briko in alto o in basso a destra o a sinistra. - Tutti i materiali di comunicazione sviluppati localmente devono riportare la dicitura “Briko is registered trademarks owned by BasicNet Group companies”. On the operational marketing area of basicmarketing licensees can find all the communication materials developed by BasicNet. All the files provided are in general standard formats. The artworks are in high resolution. Licensees are allowed to use the files provided to 1. Insert the company website 2. Change the dimension of the layout and adapt it to the dimension needed To grant a uniform global image 3. Any modification and/or adaptation must be previously approved by BasicNet I licenziatari possono utilizzare i materiali di comunicazione sviluppati da BasicNet e disponibili nell’area dell’operational marketing. I pdf sono in formato standard A3/A4 e sono in alta definizione. I licenziatari sono autorizzati a modificare i files forniti per: 1. Inserire il proprio indirizzo web 2. Modificare le dimensioni del file per adattarlo alle esigenze specifiche Per garantire un’immagine uniforme 3. Tutti i materiali modificati devono essere approvati da BasicNet. BasicNet is not responsible for any communication materials not approved. Basicnet non è responsabile di nessuna immagine o materiale di comunicazione non approvato. MARKETING COMMUNICATION MATERIAL FORMAT MATERIALE DI COMUNICAZIONE - FORMAT MARKETING PACKAGING - EYEWEAR MARKETING PACKAGING - HELMETS Sport Race SHOP IT ON LINE: KAPPA.COM STORE LOCATOR: KAPPA.COM/STORELOCATOR is registered trademarks owned by BasicNet Group companies..
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