The Bar Starts Here EXTREME Sports Bar Business Plan Download

BUSINESS PLAN

Prepared By:

In Corporation With:

EXTREME Concept

Introduction The purpose of this is to identify revenue streams, and provide a preliminary forecast of potential cash flow and profits. This project has the potential to be a first of its kind, strategically operated and marketed high revenue operation, open 7 nights per week.

EXTREME is designed to provide a fun high energy Bar, Restaurant experience catering to the fastest growing Entertainment Market today; Extreme Sports Entertainment.

Targeted Market and Customers The Target market for our business is 21-55 year olds. However being a Restaurant, the business can also cater to an 18 & over crowd as well.

Pricing Power One of the highest revenue generating promotions for Sports Bars today is PPV Viewing Parties. These 3-4 hour viewing parties generate upwards to over a $100.00 per head average for each event.

EXTREME will cater to this crowd but featuring not only every PPV & Televised Event, but adding the excitement of Meet & Greets with these Sports Entertainment Celebrities as well as Official EXTREME Fight Club Merchandise and special event buy outs for product launch parties and corporate events.

EXTREME will also be the first of its kind to offer all day every day Extreme Sports Entertainment on each and every TV.

Demographics Extreme Sports Entertainment has a 75/25 Male to Female Viewership Ratio

Eighteen Percent of UFC Fans have an Annual Household Income of $100,000 - $249,999.

EXTREME Revenue Streams

2 - 3 Monthly Pay Per Viewing Parties Current Weekly Televised Events

Mixed Martial Arts Events Mixed Martial Arts Events • Ultimate Fighting Championship • The Ultimate Fighter “UFC” • UFC Fight Night • Bellator Fighting Championship • UFC PPV Prelims • World Series of Fighting

Wrestling Entertainment Wrestling Entertainment • World Wrestling Entertainment • WWE Monday Night RAW & “WWE” Thursday Night Smack Down • TNA Wrestling • TNA IMPACT

As Well As Additional Daily & Non Traditional Revenue Streams Such As;

Daily Food& Beverage Sales

Celebrity Appearance Parties

Private Event Buy Outs

Product Launch Parties

Merchandise Sales

Quarterly Sponsorships

$100.00 Per Head Pricing Power One of the highest revenue generating promotions for Sports Bars today is PPV Viewing Parties. These 3-4 hour viewing parties generate upwards to over a $100.00 per head average for each. Below you will see Actual figures from a Las Vegas Sports Bar.

Actual Las Vegas Sports Bar Food & Beverage Revenue Figures

DATE PPV EVENT TOTAL F&B SALES CAPACITY PER HEAD F&B SPEND 5/4/13 MAYWEATHER $23,467.87 168 $139.69

4/27/13 UFC 159 $23,426.06 168 $139.44

2/23/13 UFC 157 $16,044.81 168 $95.50

2/2/13 UFC 156 $21,302.33 168 $126.80

12/29/12 UFC 155 $20,153.97 168 $119.96

11/17/12 UFC 154 $21,441.99 168 $127.63

10/13/12 UFC 153 $20,458.46 168 $121.78

9/22/12 UFC 152 $16,189.14 168 $96.36

9/1/12 UFC 151 $20,347.26 168 $121.11

8/11/12 UFC 150 $13,387.12 168 $79.69

7/21/12 UFC 149 $ 18,208.14 168 $108.38

7/7/12 UFC 148 $23,434.93 168 $139.49

6/23/12 UFC 147 $13,311.85 168 $79.24

5/26/12 UFC 146 $18,363.72 168 $109.31

5/5/12 MAYWEATHER $32,834.23 158 $207.81

4/21/12 UFC 145 $21,567.38 168 $128.38

$119.71 Avg. Per Head

Above Revenue Figures Are Actual Reported Figures Based On A 3 Hour Time Period From A Las Vegas Sports Bar for the Above Stated Pay Per Events.

B SI ESS

Executive Summary

The hospitality and entertainment community is evolving at a record pace, and as such the demand on innovative nightlife has never been higher. This has forced a change in sports bar that now requires a higher entertainment value, not just generic televised sports, sub-par food and cheap drinks.

The creators of EXTREME recognize and understand these changes and as such have created a new concept that will undoubtedly change the face of the Las Vegas Sports Bar Restaurant scene while still respecting the environment of the Las Vegas community, and the food and beverage industry as well --- Introducing EXTREME the Ultimate Dive Bar!

Extreme Sports Bar 1 Unapologetic, irreverent and anti-establishment, EXTREME is today's Sports Bar with serious attitude

EXTREMES’ unique NEW concept blends key elements that will not only attract the Tourist community, but anyone looking to break away from the oversaturated Restaurant/Bar/Lounge scene that has flooded Las Vegas, and prides itself as a leader.

EXTREME is looking for investors that recognize that there is a definite void in the Las Vegas sports bar market for a mid level, or medium range Sports Bar Restaurant that is inclusive of all persons regardless of gender, appearance and financial status. EXTREME is committed to filling this void with our new concept.

1. Definition of extreme sports bar from the Bar Experts Dictionary.

B SI ESS

EXTREME has identified six key elements in our new concept that will not only make EXTREME successful, but will also make is a definite leader in this mid level category of Sports Bar Restaurants. These key elements are comprised of:

§ UNIQUENESS § ENTERTAINMENT § VISUAL § AMBIENCE § AFFORDABLE § EXCEPTIONAL SERVICE

EXTREME fully intends on being an all---inclusive Sports “Dive Bar” that caters to everyone in a chaotic, spectacle driven atmosphere where customers are continuously entertained in some form or fashion. Either by the music, the lighting, the shows, the decor or the award winning operations … EXTREME will delight every sense in a sexy, energetic way un---matched in the Las Vegas market.

B SI ESS

Concept Summary

The key elements of EXTREME concept are as follows:

§ UNIQUENESS – A perfect blend of entertainment, spectacle, ambience, and excitement. EXTREME will attract a variety of personalities and customers; however will cater to the same 21-55 year old Lifestyle Entertainment demographics that have dominated the sports entertainment industry.

§ ENTERTAINMENT – Las Vegas is the Fight Capital of the World and we have access to hundreds of Sports Entertainment Celebrities for appearances and VUP Parties. And while a “branded” DJ may be booked from time to time, EXTREME will focus more on continual, visually entertainment such as sexy themed Fitness Models and Ring Girls Wait & Bar Staff.

§ VISUAL – Using flashy colors, fight posters and pop decor EXTREME will drive the energy of the bar through its continuous broadcasting of current and previous MMA, PRO WRESTLING & BOXING events on over 100 High Definition TV’s. As well as providing an almost Nightclub Style atmosphere providing an evening of young sexy classiness mashed tougher with vintage hipster underground.

§ AMBIENCE – EXTREME will pride itself on being a casual atmosphere venue with a relaxed dress code, easy movement and a small dance floor. Tire swings and cages placed strategically throughout the venue so customers can enjoy the entertainment on a more localized, personal level including dancing on the bar tops.

§ AFFORDABLE – EXTREMES’ innovative approach to alcohol and awareness will allow the customers to enjoy themselves and let loose while still be in a safe fun and a non-over intoxicated environment.

§ EXCEPTIONAL SERVICE – When you have a venue Designed and Operated by The Bar Experts, your customer service and operational flow is second to none. Our award winning management techniques and training evolves Food & Beverage Staff into an equality of performance art customer service.

B SI ESS

EXTREME has six elements to our concept that make this nightclub both unique and entertaining beyond the traditional nightclub format. They are as follows:

§ UNIQUENESS § ENTERTAINMENT § VISUAL § AMBIENCE § AFFORDABLE § EXCEPTIONAL SERVICE

At EXTREME there is always something going on, whether on out 100+ TV’s, the main stage, behind the bar, on top of the bar, or at one of the tire swings or stages strategically located throughout the venue.

1. Definition of extreme sports bar from the Bar Experts Dictionary.

B SI ESS

Bartenders and Servers add to the spectacle as well. Nearly 80% of EXTREMES’ bartending and server staff will be comprised of themed dressed Entertainers.

EXTREME reinvents and improves the stereotypical Coyote Ugly and Senor Frog level of creative entertainment. And redefines the expectations of ambience, entertainment and engagement creating an overall entertaining experience.

EXTREME will consistently change the club atmosphere and energy by hosting periodic theme night such as:

§ PAY PER VIEWS – UFC, WWE, BELATOR, SHOWTIME, HBO

§ ULTIMATE RING GIRL CHALLENGE – Ring Girl Contests

§ CELEBRITIES – Pre & Post Event Celebrity Autograph Sessions and Meet & Greets

§ ULTIMATE KNOCK OUTS – Watch the Best Of – WrestleMania, Floyd Mayweather, Mike Tyson, Chuck Liddell and More

§ SPONSORED PRODUCTS – EXTREME Will Consistently Feature Brand & Product Launch Parties

§ FIGHT CLUB – Join the EXTREME FIGHT CLUB and Get Access to Exclusive Merchandise, Food and Beverage Specials and Private Events

§ CORNERMAN – Las Vegas is the Entertainment Capital of the World and there is Always something going on. Come join us for Dinner & a Fight and then Hit The Town with our Cornerman Concigere Packages.

Our concept of theme nights will give customers a reason to come to EXTREME each and every night of the week during their stay in Las Vegas. We are convinced that if a customer comes in on any day or night of the week, they will return each and every night of their visit just to see the spectacle and take advantage of our affordability. Our customers are encouraged to dress up and become part of the EXTREME Experience.

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

In addition to exceptional over the top, engaged entertainment, EXTREME will utilize state of the art sound, video and lighting. The company recognizes the importance that lighting and video plays in the overall energy of the Dive Bar and the creative experience. Audio, Video and Performances will correlate seamlessly into the theme of the night and the continuous entertainment on the stages.

2. Above Photo is from Rock House Las Vegas & is in no way associated with EXTREME or Dahlstrom & Rideout.

As part of EXTREMES’ reinvention of Las Vegas Sports Bars, we are turning the focus back onto customer service. Besides customers being overwhelmed by the level of high---energy entertainment, music and visual stimulation, they will be equally overwhelmed by EXTREMES’ high level of customer service. The company wants all of our customers, not just VIP clientele, to have a memorable time. Every staff member will be trained to respect the customer and understand the difference between creating a safe environment and making sure that everyone enjoys all of the features the dive bar has to offer. Security will be knowledgeable on how to handle guests in a manner that keeps the party going without the high pressure security and door staff found at most of Las Vegas nightclubs.

4 Significant training is provided to employees serving alcohol to make sure that customers do not over drink, or otherwise abuse their alcohol consumption.

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

EXTREME projects on a weekly basis, operating on a 7---day per week schedule, that approximately 2,900 Customers will come in through the doors generating an average of $147,500.00 per week, with an average ticket of $50.41 per person. These figures DO NOT Include PPV Events, Special Events or Corporate Buy Outs.

Lunch Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Guests 50 50 75 50 125 150 125 Average Drink Spend $16.00 $16.00 $24.00 $16.00 $24.00 $50.00 $50.00 Average Food Spend $10.00 $10.00 $10.00 $10.00 $15.00 $15.00 $10.00 Day Part Revenue $1,300.00 $1,300.00 $2,550.00 $1,300.00 $4,875.00 $9,750.00 $7,500.00 Average Per Head $26.00 $26.00 $34.00 $26.00 $39.00 $65.00 $60.00

Happy Hour Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Guests 125 125 125 125 200 200 200 Average Drink Spend $24.00 $24.00 $25.00 $24.00 $30.00 $40.00 $40.00 Average Food Spend $8.00 $8.00 $10.00 $8.00 $10.00 $10.00 $8.00 Day Part Revenue $4,000.00 $4,000.00 $4,375.00 $4,000.00 $8,000.00 $10,000.00 $9,600.00 Average Per Head $32.00 $32.00 $35.00 $32.00 $40.00 $50.00 $48.00

Late Night Monday Tuesday Wednesday Thursday Friday Saturday Sunday Number of Guests 150 100 150 100 250 250 200 Average Drink Price $32.00 $32.00 $48.00 $32.00 $60.00 $60.00 $60.00 Average Food Spend $10.00 $10.00 $10.00 $10.00 $15.00 $15.00 $10.00 Day Part Revenue $6,300.00 $4,200.00 $8,700.00 $4,200.00 $18,750.00 $18,750.00 $14,000.00 Average Per Head $42.00 $42.00 $58.00 $42.00 $75.00 $75.00 $70.00

FULL DAY Monday Tuesday Wednesday Thursday Friday Saturday Sunday Totals Lunch $1,300.00 $1,300.00 $2,550.00 $1,300.00 $4,875.00 $9,750.00 $7,500.00 $28,575.00 Happy Hour $4,000.00 $4,000.00 $4,375.00 $4,000.00 $8,000.00 $10,000.00 $9,600.00 $43,975.00 Late Night $6,300.00 $4,200.00 $8,700.00 $4,200.00 $18,750.00 $18,750.00 $14,000.00 $74,900.00 Weekly Totals $11,600.00 $9,500.00 $15,625.00 $9,500.00 $31,625.00 $38,500.00 $31,100.00 $147,450.00

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

UFC PPV & TELEVISED EVENTS

EXTREME will Spike Annual Revenue Sales exceeding $1,200,000.00 by showing Weekly Televised & Pay Per View Specials from the UFC, WWE & BELLATOR as well as HBO & SHOWTIME. Based on Pervious Las Vegas Sports Bar Figures and the Operations of EXTREME, We assume we would make a $150.00 per head spend for each UFC Pay Per View.

*Above Photo is from a UFC Event & is in no way associated with EXTREME or Dahlstrom & Rideout

Assumed 2016 PPV & Televised Food & Beverage Revenue

PROGRAM / # OF PER HEAD NUMBER OF TOTAL FOOD & COMPANY EVENTS SPEND GUESTS PER EVENT BEVERAGE REVENUE UFC PPV 9 $150.00 250 $337,500.00 UFC Televised 19 $75.00 250 $356,250.00 WWE PPV 12 $75.00 250 $225,000.00 BELLATOR 13 $50.00 250 $162,500.00 BOXING EVENTS 15 $50.00 250 $187,500.00

TOTAL ANNUAL REVENUE $1,268,750.00

The Bar Experts a Ryan Dahlstrom Company

B SI ESS Market Analysis Summary

Revenue of bars and nightclubs is projected to exceed $24 billion dollars in 20145. While there are numerous nightclubs in the Las Vegas market already capitalizing on their share of the pie, they have created a void in the market for a mid---range, all inclusive nightclub experience.

Las Vegas has recognized its ability to attract millions of customers annually into nightclubs located inside hotel / casinos (see following chart). Nearly 20 million customers per year, yet several of these high priced, high---end nightclubs are struggling to survive in a highly competitive environment. Millions are spent to create a bigger and better nightlife experience, and as such those costs are being past on to the customer. However, more and more party---goers are rejecting the high cost of nightlife entertainment around the country.

5 According to Statista.com

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

With a solid hospitality database already within the Las Vegas community, EXTREME will build upon that core and truly become a blended clientele nightlife experience. Everyone is welcome. At EXTREME our objective is to return the nightlife experience into a more casual, more inclusive, more rewarding party experience. We want to be the mid---level nightlife experience, or basically the Target of nightlife that caters to every type of individual. Our clientele is the party!

The US bar and nightclub industry includes about 45,000 establishments (single---location companies and branches of multi---location companies) with combined annual revenue of about $20 billion7. No major companies dominate. Small companies can compete effectively by serving a local market, offering unique products or entertainment, and providing superior customer service. EXTREME believes that our concept will attract persons from all walks of life who are looking for an affordable, exciting and inclusive nightlife experience. EXTREME will be that nightclub that offers a “uniquely sexy” product, different than anything in Las Vegas.

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

Marketing Strategy

EXTREME is a place for everyone. In this regard we have developed an aggressive marketing strategy that is very inclusive and far reaching. We will use a four---prong approach as follows:

§ ADVERTISING – EXTREME will advertise in select travel publications that are geared toward the Las Vegas traveler. Ample funds will be allocated to take advantage of online driven advertisements such as targeted demographic ads with Google, Bing, Yahoo, Yelp, and others. Getting the word out about EXTREME to our specific demographics is first and foremost, and we will reach new customers on a consistent basis through their targeted publications and media, such as ads on fetlife.com.

§ SOCIAL MEDIA – EXTREME will create an identity---oriented marketing strategy that targets the burgeoning social media market. We will have a presence on Facebook, Google+, Instagram, Twitter, and others. Our posts, pictures, and comments will be friendly, inviting, casual and strategically monitored to insure that our message is properly disseminated for maximum brand awareness. In addition, we will support our posts on Facebook with sponsored stories to increase our reach and target new customers, including friends of friends.

§ WORD OF MOUTH – We are fully confident that through our unique and innovative approach to the nightlife experience, especially our overall ambience, EXTREME will travel easily through word of mouth channels.

§ “COMMUNITY” PARTICIPATION – EXTREME will interact within the targeted demographic community by attending their conventions or clubs. We will support their charities and take a noticeable interest in their desires to be accepted. We will donate extensive resources to further the local community efforts as well. EXTREME will work with the hotel segment and be proactive in the “Stay Here & Play Here” mantra.

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

EXTREME will aggressively utilize Social Marketing and Local Events to develop additional programming and events that will increase our draw and overall brand awareness. Resort Staff, Colleges, Transportation Companies, Local Businesses will be targeted and encouraged to host their events or meetings at EXTREME.

The company anticipates spending approximately 6.7% of its projected revenue, or approximately $600,000 annually will be spent on advertising and marketing costs. The following chart shows the breakdown by category for each proposed marketing expense.

Marketing Expense by Category / Media

EXTREME ULTIMATE SPORTS DIVE BAR

Marketing Expense By Category

(Year 1)

Marketing Expense Monthly Annual Percentage

Travel Publications $3,000.00 $36,000.00 6.00% Google Ads $1,500.00 $18,000.00 3.00% Text Messages $125.00 $1,500.00 0.25% Public Relations $5,500.00 $66,000.00 11.00% Trade Shows / Conventions $6,000.00 $72,000.00 12.00% Social Marketing $6,000.00 $72,000.00 12.00% Community $5,000.00 $60,000.00 10.00% Graphics $7,500.00 $90,000.00 15.00% Website / Apps $12,500.00 $150,000.00 25.00% College Publications $500.00 $6,000.00 1.00% Emails Blasts $2,375.00 $28,500.00 4.75%

TOTALS 50,000.00 600,000.00 100.00%

The Bar Experts a Ryan Dahlstrom Company

B SI ESS

Financials

EXTREME 3-DAY PART ANNUAL REVENUE PROJECTIONS

EXTREME projects its weekly revenue in the first year of operation to average approximately $187,100 a week, or $9,729,200 annually. These figures do not Including PPVs & Special Events. Day Time Operations will make up 15.85% of Weekly Revenue. Afternoon to Evenings will make up 44.87% of Weekly Revenue. And our Nightlife will make up approximately 39.28% of our Weekly Revenue.

EXTREME ULTIMATE SPORTS DIVE BAR WEEKLY REVENUE PROJECTIONS (Average)

4 Day Parts Monday Tuesday Wednesday Thursday Friday Saturday Sunday Totals Lunch $1,400.00 $1,400.00 $2,700.00 $1,400.00 $4,875.00 $9,750.00 $8,125.00 $29,650.00 Happy Hour $4,250.00 $4,250.00 $4,625.00 $4,250.00 $8,400.00 $10,400.00 $10,400.00 $46,575.00 Dinner $4,500.00 $4,500.00 $4,500.00 $4,500.00 $6,875.00 $6,875.00 $5,625.00 $37,375.00 Late Night $7,500.00 $5,000.00 $9,000.00 $5,000.00 $17,500.00 $17,500.00 $12,000.00 $73,500.00 Weekly Totals $17,650.00 $15,150.00 $20,825.00 $15,150.00 $37,650.00 $44,525.00 $36,150.00 $187,100.00 Monthly $810,766.67 Annual $9,729,200.00

B SI ESS

Customer counts for EXTREME are projected at 3,700 customers per week. 625 total guests per week during the hours of 10:00AM – 3:00PM. 1,875 total guests per week during the hours of 3:00PM – 9:00PM. And 1,200 total guests per week during the hours of 9:00PM – 2:00AM

EXTREME Customer Counts Weekly Total Total Guests Monday Tuesday Wednesday Thursday Friday Saturday Sunday Guests 10am - 3pm 50 50 75 50 125 150 125 625 3pm - 9pm 225 225 225 225 325 325 325 1875 9m - 2am 150 100 150 100 250 250 200 1200 Totals 425 375 450 375 700 725 650 3700

B SI ESS

EXTREME believes that the company will achieve an Annual Profit of $5,087,668.49

Because Las Vegas is a tourist-based town, we have used a sliding percentage scale to determine our over-all costs and revenue figures.

EXTREME SLIDING PERCENTAGE BASED FIGURES

January - March is based as 150% of the average Month Figures April - June is based as 80% of the average Month Figures July is based as 150% of the average Month Figures August is based as 80% of the average Month Figures September - November - August is based as 100% of the average Month Figures December is based as 120% of the average Month Figures

*These Percentages Do Not Account For Special Events or Private Buy Outs

B SI ESS

EXTREME Sports Dive Bar Annual Financial Summary

Expenses Average Monthly Marketing $50,000.00 Entertainment $7,500.00 Rent $25,000.00 Royalty/Licensing Fee $2,500.00 Supplies $2,000.00 Misc $2,500.00 Ware, Laundry, Linen $2,000.00 Maintenance/Repairs $2,500.00 Utilities $6,000.00 Staging and Décor $5,000.00 Professional Fees (Legal/Acct) $5,000.00 Insurance $4,000.00 COGS $243,230.00 Total Operating Expenses $357,230.00 Total Nightly Labor $128,344.00 Fixed Labor $29,583.33 Gross Labor $157,927.33 Pay Roll Tax 18% $28,426.92 Total Net Pay Roll $186,354.25 Average Monthly Total Expenses $543,584.25

Total Gross Net $267,182.41

20% Taxes $53,436.48

Average Monthly TOTAL MONTHLY F&B PROFIT $213,745.93 TOTAL ANNUAL F&B PROFIT $2,293,918.49 PPV EVENTS REVENUE $1,268,750.00 SPECIAL EVENTS $500,000.00 SPONSORSHIPS $350,000.00 MERCHANDISE $175,000.00 CORPORATE BUY OUTS $500,000.00 TOTAL ANNUAL PROFIT $5,087,668.49

B SI ESS

EXTREME Sports Dive Bar Financial Summary To Equal The Annual Profit of $5,087,668.49

January February March April May June Average Income Variance $972,920.00 $972,920.00 $972,920.00 $648,613.33 $648,613.33 $648,613.33 43.31% 49.31% 56.51% 67.03% 56.66% 48.36% Expenses Marketing $60,000.00 $60,000.00 $60,000.00 $40,000.00 $40,000.00 $40,000.00 Entertainment $9,000.00 $9,000.00 $9,000.00 $6,000.00 $6,000.00 $6,000.00 Rent $25,000.00 $25,000.00 $25,000.00 $25,000.00 $25,000.00 $25,000.00 Royalty/Licensing Fee $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 Supplies $2,400.00 $2,400.00 $2,400.00 $1,600.00 $1,600.00 $1,600.00 Misc $3,000.00 $3,000.00 $3,000.00 $2,000.00 $2,000.00 $2,000.00 Ware, Laundry, Linen $2,400.00 $2,400.00 $2,400.00 $1,600.00 $1,600.00 $1,600.00 Maintenance/Repairs $3,000.00 $3,000.00 $3,000.00 $2,000.00 $2,000.00 $2,000.00 Utilities $7,200.00 $7,200.00 $7,200.00 $4,800.00 $4,800.00 $4,800.00 Staging and Décor $6,000.00 $6,000.00 $6,000.00 $4,000.00 $4,000.00 $4,000.00 Professional Fees (Legal/Acct) $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 Insurance $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 COGS $291,876.00 $350,251.20 $420,301.44 $336,241.15 $268,992.92 $215,194.34 Total Operating Expenses $421,376.00 $479,751.20 $549,801.44 $434,741.15 $367,492.92 $313,694.34 Total Nightly Labor $154,012.80 $154,012.80 $154,012.80 $102,675.20 $102,675.20 $102,675.20 Fixed Labor $29,583.33 $29,583.33 $29,583.33 $29,583.33 $29,583.33 $29,583.33 Gross Labor $183,596.13 $183,596.13 $183,596.13 $132,258.53 $132,258.53 $132,258.53 Pay Roll Tax 18% $33,047.30 $33,047.30 $33,047.30 $23,806.54 $23,806.54 $23,806.54 Total Net Pay Roll $216,643.44 $216,643.44 $216,643.44 $156,065.07 $156,065.07 $156,065.07 Total Expenses $638,019.44 $696,394.64 $766,444.88 $590,806.22 $523,557.99 $469,759.41 Total Gross Net $334,900.56 $276,525.36 $206,475.12 $57,807.11 $125,055.34 $178,853.93 20% Taxes $66,980.11 $55,305.07 $41,295.02 $11,561.42 $25,011.07 $35,770.79

TOTAL MONTHLY PROFIT $267,920.45 $221,220.29 $165,180.10 $46,245.69 $100,044.27 $143,083.14

* Financial Document Above Does Not Show PPV, Special Events, Sponsorships, Merchandise or Corporate Buy Outs

B SI ESS

EXTREME Sports Dive Bar Financial Summary To Equal The Annual Profit of $5,087,668.49

July August September October November December Average Income Variance $1,216,150.00 $648,613.33 $810,766.67 $810,766.67 $810,766.67 $972,920.00 39.10% 55.00% 45.91% 45.91% 45.91% 45.16% Expenses Marketing $75,000.00 $40,000.00 $50,000.00 $50,000.00 $50,000.00 $60,000.00 Entertainment $11,250.00 $6,000.00 $7,500.00 $7,500.00 $7,500.00 $9,000.00 Rent $25,000.00 $25,000.00 $25,000.00 $25,000.00 $25,000.00 $25,000.00 Royalty/Licensing Fee $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 Supplies $3,000.00 $1,600.00 $2,000.00 $2,000.00 $2,000.00 $2,400.00 Misc $3,750.00 $2,000.00 $2,500.00 $2,500.00 $2,500.00 $3,000.00 Ware, Laundry, Linen $3,000.00 $1,600.00 $2,000.00 $2,000.00 $2,000.00 $2,400.00 Maintenance/Repairs $3,750.00 $2,000.00 $2,500.00 $2,500.00 $2,500.00 $3,000.00 Utilities $9,000.00 $4,800.00 $6,000.00 $6,000.00 $6,000.00 $7,200.00 Staging and Décor $7,500.00 $4,000.00 $5,000.00 $5,000.00 $5,000.00 $6,000.00 Professional Fees (Legal/Acct) $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00 Insurance $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 COGS $322,791.51 $258,233.20 $258,233.20 $258,233.20 $258,233.20 $309,879.85 Total Operating Expenses $475,541.51 $356,733.20 $372,233.20 $372,233.20 $372,233.20 $439,379.85 Total Nightly Labor $192,516.00 $102,675.20 $128,344.00 $128,344.00 $128,344.00 $154,012.80 Fixed Labor $29,583.33 $29,583.33 $29,583.33 $29,583.33 $29,583.33 $29,583.33 Gross Labor $222,099.33 $132,258.53 $157,927.33 $157,927.33 $157,927.33 $183,596.13 Pay Roll Tax 18% $39,977.88 $23,806.54 $28,426.92 $28,426.92 $28,426.92 $33,047.30 Total Net Pay Roll $262,077.21 $156,065.07 $186,354.25 $186,354.25 $186,354.25 $216,643.44 Total Expenses $737,618.72 $512,798.27 $558,587.46 $558,587.46 $558,587.46 $656,023.28 Total Gross Net $478,531.28 $135,815.06 $252,179.21 $252,179.21 $252,179.21 $316,896.72 20% Taxes $95,706.26 $27,163.01 $50,435.84 $50,435.84 $50,435.84 $63,379.34

TOTAL MONTHLY PROFIT $382,825.02 $108,652.05 $201,743.37 $201,743.37 $201,743.37 $253,517.37

* Financial Document Above Does Not Show PPV, Special Events, Sponsorships, Merchandise or Corporate Buy Outs

B SI ESS