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The Bar Starts Here EXTREME Sports Bar Business Plan Download BUSINESS PLAN Prepared By: In Corporation With: 1 EXTREME Concept Introduction The purpose of this is to identify revenue streams, and provide a preliminary forecast of potential cash flow and profits. This project has the potential to be a first of its kind, strategically operated and marketed high revenue operation, open 7 nights per week. EXTREME is designed to provide a fun high energy Bar, Restaurant experience catering to the fastest growing Entertainment Market today; Extreme Sports Entertainment. Targeted Market and Customers The Target market for our business is 21-55 year olds. However being a Restaurant, the business can also cater to an 18 & over crowd as well. Pricing Power One of the highest revenue generating promotions for Sports Bars today is PPV Viewing Parties. These 3-4 hour viewing parties generate upwards to over a $100.00 per head average for each event. EXTREME will cater to this crowd but featuring not only every PPV & Televised Event, but adding the excitement of Meet & Greets with these Sports Entertainment Celebrities as well as Official EXTREME Fight Club Merchandise and special event buy outs for product launch parties and corporate events. EXTREME will also be the first of its kind to offer all day every day Extreme Sports Entertainment on each and every TV. Demographics Extreme Sports Entertainment has a 75/25 Male to Female Viewership Ratio Eighteen Percent of UFC Fans have an Annual Household Income of $100,000 - $249,999. 2 EXTREME Revenue Streams 2 - 3 Monthly Pay Per Viewing Parties Current Weekly Televised Events Mixed Martial Arts Events Mixed Martial Arts Events • Ultimate Fighting Championship • The Ultimate Fighter “UFC” • UFC Fight Night • Bellator Fighting Championship • UFC PPV Prelims • World Series of Fighting Wrestling Entertainment Wrestling Entertainment • World Wrestling Entertainment • WWE Monday Night RAW & “WWE” Thursday Night Smack Down • TNA Wrestling • TNA IMPACT As Well As Additional Daily & Non Traditional Revenue Streams Such As; Daily Food& Beverage Sales Celebrity Appearance Parties Private Event Buy Outs Product Launch Parties Merchandise Sales Quarterly Sponsorships $100.00 Per Head Pricing Power One of the highest revenue generating promotions for Sports Bars today is PPV Viewing Parties. These 3-4 hour viewing parties generate upwards to over a $100.00 per head average for each. Below you will see Actual figures from a Las Vegas Sports Bar. 3 Actual Las Vegas Sports Bar Food & Beverage Revenue Figures DATE PPV EVENT TOTAL F&B SALES CAPACITY PER HEAD F&B SPEND 5/4/13 MAYWEATHER $23,467.87 168 $139.69 4/27/13 UFC 159 $23,426.06 168 $139.44 2/23/13 UFC 157 $16,044.81 168 $95.50 2/2/13 UFC 156 $21,302.33 168 $126.80 12/29/12 UFC 155 $20,153.97 168 $119.96 11/17/12 UFC 154 $21,441.99 168 $127.63 10/13/12 UFC 153 $20,458.46 168 $121.78 9/22/12 UFC 152 $16,189.14 168 $96.36 9/1/12 UFC 151 $20,347.26 168 $121.11 8/11/12 UFC 150 $13,387.12 168 $79.69 7/21/12 UFC 149 $ 18,208.14 168 $108.38 7/7/12 UFC 148 $23,434.93 168 $139.49 6/23/12 UFC 147 $13,311.85 168 $79.24 5/26/12 UFC 146 $18,363.72 168 $109.31 5/5/12 MAYWEATHER $32,834.23 158 $207.81 4/21/12 UFC 145 $21,567.38 168 $128.38 $119.71 Avg. Per Head Above Revenue Figures Are Actual Reported Figures Based On A 3 Hour Time Period From A Las Vegas Sports Bar for the Above Stated Pay Per Events. 4 B SI ESS Executive Summary The hospitality and entertainment community is evolving at a record pace, and as such the demand on innovative nightlife has never been higher. This has forced a change in sports bar that now requires a higher entertainment value, not just generic televised sports, sub-par food and cheap drinks. The creators of EXTREME recognize and understand these changes and as such have created a new concept that will undoubtedly change the face of the Las Vegas Sports Bar Restaurant scene while still respecting the environment of the Las Vegas community, and the food and beverage industry as well --- Introducing EXTREME the Ultimate Dive Bar! Extreme Sports Bar 1 Unapologetic, irreverent and anti-establishment, EXTREME is today's Sports Bar with serious attitude EXTREMES’ unique NEW concept blends key elements that will not only attract the Tourist community, but anyone looking to break away from the oversaturated Restaurant/Bar/Lounge scene that has flooded Las Vegas, and prides itself as a leader. EXTREME is looking for investors that recognize that there is a definite void in the Las Vegas sports bar market for a mid level, or medium range Sports Bar Restaurant that is inclusive of all persons regardless of gender, appearance and financial status. EXTREME is committed to filling this void with our new concept. 1. Definition of extreme sports bar from the Bar Experts Dictionary. B SI ESS EXTREME has identified six key elements in our new concept that will not only make EXTREME successful, but will also make is a definite leader in this mid level category of Sports Bar Restaurants. These key elements are comprised of: § UNIQUENESS § ENTERTAINMENT § VISUAL § AMBIENCE § AFFORDABLE § EXCEPTIONAL SERVICE EXTREME fully intends on being an all---inclusive Sports “Dive Bar” that caters to everyone in a chaotic, spectacle driven atmosphere where customers are continuously entertained in some form or fashion. Either by the music, the lighting, the shows, the decor or the award winning operations … EXTREME will delight every sense in a sexy, energetic way un---matched in the Las Vegas market. B SI ESS Concept Summary The key elements of EXTREME concept are as follows: § UNIQUENESS – A perfect blend of entertainment, spectacle, ambience, and excitement. EXTREME will attract a variety of personalities and customers; however will cater to the same 21-55 year old Lifestyle Entertainment demographics that have dominated the sports entertainment industry. § ENTERTAINMENT – Las Vegas is the Fight Capital of the World and we have access to hundreds of Sports Entertainment Celebrities for appearances and VUP Parties. And while a “branded” DJ may be booked from time to time, EXTREME will focus more on continual, visually entertainment such as sexy themed Fitness Models and Ring Girls Wait & Bar Staff. § VISUAL – Using flashy colors, fight posters and pop decor EXTREME will drive the energy of the bar through its continuous broadcasting of current and previous MMA, PRO WRESTLING & BOXING events on over 100 High Definition TV’s. As well as providing an almost Nightclub Style atmosphere providing an evening of young sexy classiness mashed tougher with vintage hipster underground. § AMBIENCE – EXTREME will pride itself on being a casual atmosphere venue with a relaxed dress code, easy movement and a small dance floor. Tire swings and cages placed strategically throughout the venue so customers can enjoy the entertainment on a more localized, personal level including dancing on the bar tops. § AFFORDABLE – EXTREMES’ innovative approach to alcohol and awareness will allow the customers to enjoy themselves and let loose while still be in a safe fun and a non-over intoxicated environment. § EXCEPTIONAL SERVICE – When you have a venue Designed and Operated by The Bar Experts, your customer service and operational flow is second to none. Our award winning management techniques and training evolves Food & Beverage Staff into an equality of performance art customer service. B SI ESS EXTREME has six elements to our concept that make this nightclub both unique and entertaining beyond the traditional nightclub format. They are as follows: § UNIQUENESS § ENTERTAINMENT § VISUAL § AMBIENCE § AFFORDABLE § EXCEPTIONAL SERVICE At EXTREME there is always something going on, whether on out 100+ TV’s, the main stage, behind the bar, on top of the bar, or at one of the tire swings or stages strategically located throughout the venue. 1. Definition of extreme sports bar from the Bar Experts Dictionary. B SI ESS Bartenders and Servers add to the spectacle as well. Nearly 80% of EXTREMES’ bartending and server staff will be comprised of themed dressed Entertainers. EXTREME reinvents and improves the stereotypical Coyote Ugly and Senor Frog level of creative entertainment. And redefines the expectations of ambience, entertainment and engagement creating an overall entertaining experience. EXTREME will consistently change the club atmosphere and energy by hosting periodic theme night such as: § PAY PER VIEWS – UFC, WWE, BELATOR, SHOWTIME, HBO § ULTIMATE RING GIRL CHALLENGE – Ring Girl Contests § CELEBRITIES – Pre & Post Event Celebrity Autograph Sessions and Meet & Greets § ULTIMATE KNOCK OUTS – Watch the Best Of – WrestleMania, Floyd Mayweather, Mike Tyson, Chuck Liddell and More § SPONSORED PRODUCTS – EXTREME Will Consistently Feature Brand & Product Launch Parties § FIGHT CLUB – Join the EXTREME FIGHT CLUB and Get Access to Exclusive Merchandise, Food and Beverage Specials and Private Events § CORNERMAN – Las Vegas is the Entertainment Capital of the World and there is Always something going on. Come join us for Dinner & a Fight and then Hit The Town with our Cornerman Concigere Packages. Our concept of theme nights will give customers a reason to come to EXTREME each and every night of the week during their stay in Las Vegas. We are convinced that if a customer comes in on any day or night of the week, they will return each and every night of their visit just to see the spectacle and take advantage of our affordability. Our customers are encouraged to dress up and become part of the EXTREME Experience. The Bar Experts a Ryan Dahlstrom Company B SI ESS In addition to exceptional over the top, engaged entertainment, EXTREME will utilize state of the art sound, video and lighting.
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