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Samara, Russia Samara, Russia INGKA Centres Affordable shopping with a high quality 12 MLN VISITORS AVERAGE Considered the number one shopping experience in the region, MEGA at its heart. It is the third largest agglomeration of Samara- Samara is about to benefit from a huge local housing development, Togliatti in Russia. Anchored by IKEA, MEGA Samara has an growingBuinsk its primary catchment area and our key audience exceptional tenant mix across every category. With everything of families living within walking distance, which is expected from international cuisines to family value and affordableAl’met’evsk home to triple in size by 2020. The Samara Region is well known for furnishings — it’s easy to understand how MEGA Samara attracts Aznakaevo its strategic geographical locations and rich, natural, historical and 12 million customers a year. cultural heritage, with Samarskaya Luka National Park located Leninogorsk Bugul’ma Ul’yanovsk Dimitrovgrad Sukhodol Buguruslan Airport M5 Tolyatti Otradnyy Zhigulyevsk Oktyabr’sk Syzran’ Novokuybyshevsk Bezenchuk Chapaevsk Buzuluk Catchment Areas People Distance ● Primary 115,014 < 11 km A lot of MEGA ● Secondary 1,083,742 11–24 km Sorochinsk visitors 40 min 59% 6 6.400 ● Tertiary 2,431,758Pugachyev 24–235 km travel from 25 MIN Kazakhstan by car from Tolyatti CUSTOMERS BUS ROUTES PARKING SPACES Total area: 3,630,514 to MEGA Samara FROM CITY CENTRE COME BY CAR Uralsk A region with Loyal customers MEGA Samara is located in the North-East of Samara and attracts shoppers from all over the city and surrounding area. MEGA is strong potential loved by families, lifestyle and experienced guests alike. The Samara region The city of Samara The Samara region has the sixth largest industrial output of all With its diverse industry base it boasts a strong economy and Russia’s provinces and second largest among the Privolzhsky healthy investment potential. Compared to other cities of more GUESTS VISIT MEGA 86 MIN 52% 59% Federal District regions. In terms of social and economic than one million residents, it has the largest industrial output. Its 3 TIMES PER MOTHS AVERAGE HAVE KIDS UNDER 16 OF CUSTOMERS development, Samara is among the top five in Russia. The most buoyant sectors are transport and equipment production, DWELL TIME ARE MARRIED region has a healthy economy with a wide variety of industry: electrical, electronic and optical equipment, metallurgy and mining, processing of semi-products, electric power production, metallic products manufacturing. chemistry and petroleum chemistry, metallurgy and mechanical New residential area development will bring additional 300 000 engineering (including motorcar construction), bearings households. manufacture, aircraft building and productionof spaceships and vehicles, light and food industries. The region’s major cities are 800 EUR 81% 35,8 YEARS OLD 53% Samara, Novokuibyshevsk, Togliatti, Chapaevsk, Zhigulyovsk, AVERAGE MONTHLY REGULAR AVERAGE WOMEN Syzran and Oktyabrsk. INCOME CUSTOMERS CUSTOMER Samara region: Samara 9.7 BILLION EUR RETAIL TURNOVER 53.600 km2 CITY AREA Industries: 3.203.700 REGION POPULATION INCLUDING CITY MACHINERY METALLURGY FOOD CHEMICAL INDUSTRY INDUSTRY ENGINEERING PETROLEUM SOFTWARE ENERGY INDUSTRY DEVELOPMENT PRODUCTION City of Samara: 466 km2 1.200.000 PEOPLE THE LONGEST CITY AREA POPULATION OF THE CITY EMBANKMENT IN RUSSIA Family fashion Classic fashion 104.400 м2 Sport Service GLA Young fashion Food Electronics 165 STORES MORE THAN 100 EVENTS PER YEAR 27 UNIQUE BRANDS FOR SAMARA 22 CAFES & RESTAURANTS 92% BRAND AWARENESS 86% REGULAR CUSTOMERS Fun for all the family As the nearest leisure destination, with excellent public transport Our future edutainment concept Kidburg, a game format city for kids, links, MEGA Samara is sure to pull in the crowds. In the longer term, provides hours of excitement while helping children understand their significant investment in the local area will considerably increase the future interests and develop self-confidence. immediate catchment area. A family-friendly fashion, leisure and dining destination offers the widest variety of services with brands like Zara, H&M, Lady&Gentlemen, Detskiy Mir, IKEA, Auchan, Leroy Merlin and more, the new residential developments will generate thousands of new MEGA fans. 37% HAVE KIDS UNDER 16 86 MIN AVERAGE DWELL TIME INGKA Centres INGKA Centres Russia | +7 495 221 33 11 | [email protected] | www.ikeascr.com.
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