Information for Advertisers
SouthCoast Media Group Publications: The Standard-Times, Daily Newspaper serving the SouthCoast including New Bedford, Acushnet, Fairhaven, Lakeville, Marion, 25 Elm Street • New Bedford, MA 02740 Mattapoisett, Wareham, Dartmouth, Westport, and Rochester www.SouthCoastToday.com Hathaway Community Weeklies: 508-997-7411 The Advocate, The Chronicle, The Middleboro Gazette, • Middleboro Gazette EXTRA!, Peter Meyer, President & Publisher The Fall River Spirit, The Spectator [email protected] SouthCoast MarketPlace | New England Business Bulletin 508-979-4501 SouthCoastToday.com SouthCoast by the Numbers Advertising Department Phone Population 222,900 • Households 85,600 • Average Household Income: $70,200 508-997-0011 The Standard-Times Readership: Daily – 85,000 (49%), Sunday – 83,000 (48%) Print/Online Audience: 118,700* (68%) Online Media Kit: The Standard-Times Circulation: Daily – 25,216, Sunday – 26,940 www.SouthCoastToday.com/mediakit Hathaway Weeklies: Pu blication Circulation The Advocate 900 Advertising Leadership Team The Chronicle 2,400 Sheila McGlinchey, Ad Director Fall River Spirit 8,000 508-979-4360 Middleboro Gazette 4,200 [email protected] Middleboro Gazette EXTRA! 6,500 Denise Tudino, Sales Manager The Spectator 4,200 508-979-4352 Terms and Conditions [email protected] Bill Balint, Sales Manager General Rate Policy 508-979-4331 All rates except National are non-commissionable. Retail rate applies to local retail stores and service [email protected] businesses. Rates will be determined by contract level committed to by the advertiser. Contracts not fulfilled will receive billing adjustment. Chris Lodge, Sales Manager 508-979-4483 Your spending level based contract gives you credit for retail ROP, classified, color, preprints, special [email protected] sections, SouthCoast MarketPlace, New England Business Bulletin and Internet advertising. For example, if a client signs a $41,600 bulk retail advertising contract, the classified rate would correspond to the $41,600 Kerry Silvia, Sales Supervisor bulk level on the classified rate card. Printing inserts, production costs and web development do not count 508-979-4408 toward dollar volume contract fulfillment. [email protected] The publisher reserves the right to adjust rates during the term of any agreement upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit terms, the advertiser may cancel a contract National Advertising agreement without penalty by giving 30 days prior written notice to the newspaper. Greg Appel 845-346-3085 Brokered space is not accepted. Rates apply only to advertising placed expressly on behalf of the origi- [email protected] nal advertiser. Under no circumstances shall the original advertiser resell space to a third party. Contract rates are for the customer’s own commercial advertising and may not be extended or transferred by the Classified Advertising advertiser to any other party. Phone: 508-997-0011 Any taxes imposed on the printing or sale of advertising shall be assumed and paid for by the advertiser. Fax: 508-979-4337 The Standard-Times and Hathaway Publications are not liable for failure to print, publish or circu- Place your ad online at late an advertisement for any reason whatsoever. SouthCoastClassifieds.com Position Requests As a service to our advertisers, we make every attempt to honor requests for specific positioning of ads Legal Advertising within the newspaper. Specific position is subject to demand. You may, however, receive priority consider- Phone: 508-979-4351 ation by paying 25% positioning premium. The premium does not guarantee specific placement and is not Fax: 508-979-4995 billed if the position is unavailable. [email protected]
Contract & Copy Regulations Contracts go into effect the date the signed agreement is received at The Standard-Times or Hathaway Publications. Backdating of contracts is not permitted. –continued Information for Advertisers
Contract & Copy Regulations (continued) All advertising in Southcoast Media Group publications both in print and online are subject to state and or federal laws which make it illegal to print or publish any notice or advertisement that indicates any prefer- ence, limitation, or discrimination based on race, color, religion, sex, handicap, familial status (including children and pregnancy), national origin, ancestry, age, marital status, sexual orientation, veterans’ status or source of income (including federal “section 8” assistance), or any intention to make any such preference, limitation or discrimination. The right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or artwork at any time. The Standard-Times and Hathaway Publications do not accept adult entertain- Media Requirements ment advertising, tobacco or tobacco products advertising. Insertion orders containing disclaimers or conditions for publication are not accepted. The Standard-Times and Hathaway Publications will not assume any financial responsibility for errors Electronic Ad transmission in scheduling and typography except to the extent of republication in the next available issue or adjustment The Standard-Times and Hathaway Publications of that part of the advertisement that was omitted or in error. The newspaper is not responsible for errors in gladly accept electronic ad materials using copy or camera ready materials furnished by the advertiser or its agent. PDF files via our FTP site, electronic transfer Cancellations of advertising cannot be accepted after deadline or closing date. The newspaper is not re- service (AdSend, Fastchannel, Ad Transit) or via sponsible for the correctness of copy or materials published that were received after its scheduled deadline. e-mail. PDF files must have all fonts embedded. Advertising designed to appear as editorial matter must carry the word “Advertisement” above each Please indicate name of advertiser and date column and use a typeface that is clearly different from that used by The Standard-Times or Hathaway of publication when FTPing or e-mailing ads. Publications newsroom. Please contact your SouthCoast Media Sales The advertiser assumes sole responsibility for statements contained in the advertisements and indem- Consultant for information about our FTP site nifies The Standard-Times and Hathaway Publications against all loss, liability or expense arising from claims or for the correct e-mail address to send your of libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights electronic files. and proprietary rights and violations of the right to privacy resulting from publication of the advertiser’s copy Other Electronic Specifications or materials. The advertiser agrees to hold harmless and to indemnify The Standard-Times and Hathaway We use 90 line screen for all half tones at 180 Publications from all damages, costs and expenses of any nature whatsoever, for which The Standard-Times dpi. All line art should be scanned at 300 dpi. or Hathaway Publications may become liable by reason of its publication or omission of the advertiser’s For optimum reproduction in The Standard- advertising. Reuse for advertising purposes of The Standard-Times’ and Hathaway Publications’ news copy, Times and Hathaway Publications products, artwork, photographs and advertising copy written or produced by The Standard-Times or Hathaway any screened area of the ad should be 10% or Publications is expressly forbidden without prior consent of the newspaper. higher. We will not be responsible for screens less than 10%. ROP Depth Requirements Minimum depth: 2 inches. Advertisements exceeding 19.5” in depth will be billed at 21.5” depth. Ads span- Depth Requirements Advertisements must be at least as many ning center bleed gutter will be billed at full column and depth. All advertising placed in The Standard-Times and Hathaway Publications is subject to the terms, conditions and policies stated within this rate schedule. columns wide as they are inches deep. By placement of such advertising the advertiser agrees to these terms, conditions and policies. 6 columns x 3” strip ads are accepted. Ads spanning the center spread must be at least Terms of Payment 4” in depth. • For your convenience, we accept Visa, MasterCard, Discover and American Express. • We also extend terms, subject to credit approval, to retail and classified customers. • Ads are payable in advance of publication unless a credit account has been established. • Credit approved account payments are due upon receipt at the end of each billing month. Hathaway Publishing Finance charges up to the legal limit may be assessed on past due accounts. In the event payment is not made within the approved credit limits, we reserve the right to reject advertising copy and/or immediately Closing SchedulE, Deadlines cancel any contract. The advertiser agrees to indemnify the newspaper for all expenses incurred in and Mechanical Requirements connection with the collection of amounts payable, including court costs and attorney and/or collection fees. can be found on a separate page of this Rate Card. An advertiser who does not maintain his credit status with the newspaper shall be deemed in breach of contract, and the newspaper may re-bill the advertiser for an outstanding balance due at the earned rate or non-contract rate on the newspaper’s current rate schedule. Payment terms, finance charges and discounts may be revised at any time upon 30 days notice to advertisers. If the advertiser utilizes the service of an agent or other third party, the advertiser and the party shall be jointly and severally liable for payment and for compliance with any agreement with the newspaper. Political advertisements must be paid by check or credit card in advance of publication. For copy regulation on political advertising, call your SouthCoast Media Group sales consultant.
02.24.11 Closing Schedule/Deadlines and Mechanical Requirements
SouthCoast Media Group Mechanical Requirements Publication Schedule Standard Full Page: 25 Elm Street • New Bedford, MA 02740 www.SouthCoastToday.com 6 col. x 21.25” (SAU) PRINT PUBLICATION PUBLISHED 508-997-7411 9 col. x 21” (Classifi ed) • The Standard-Times Daily Tabloid Full Page: Advertising Department Phone SouthCoast MarketPlace Mailed to 5 col. x 11.5” (SAU) 508-997-0011 non-subscribers Column Width Retail Classifi ed on Saturday 1 1.81” 1.18” Advertising Leadership Team New England Business Bulletin Published 2 3.75” 2.50” Sheila McGlinchey, Ad Director 1st of every 3 5.75” 3.75” 508-979-4360 month 4 7.62” 5.11” [email protected] 5 9.62” 6.18” Hathaway Weeklies: Denise Tudino, Sales Manager 6 11.625” 7.62” The Advocate Thursday 508-979-4352 7 - 9.0” [email protected] The Chronicle Wednesday 8 - 10.25” Bill Balint, Sales Manager Fall River Spirit Thursday 9 - 11.625” Double Truck 24.0” 24.0” 508-979-4331 Middleboro Gazette Thursday [email protected] Middleboro Gazette EXTRA! Friday Depth Requirements Chris Lodge, Sales Manager The Spectator Wednesday Advertisements must be at least as many 508-979-4483 columns wide as they are inches deep. 6 [email protected] columns x 3” strip ads are accepted. Ads Kerry Silvia, Sales Supervisor spanning the center spread must be at least 508-979-4408 Closing Schedule/Deadlines 4” in depth. classifi [email protected]
PUBLICATION DAY MATERIALS DUE Line Screens & Half-tones National Advertising Monday Thursday at 2 pm We use 90 line screen for all half tones at Greg Appel Tuesday Friday at 9 am 180 dpi. All line art should be scanned at 845-346-3085 SouthCoast MarketPlace Friday at 11 am 300 dpi. For optimum reproduction in The [email protected] Wednesday Friday at 2 pm Standard-Times and Hathaway Publications Thursday/Coastin’ Monday at 2 pm products, any screened area of the ad Classifi ed Advertising Friday Tuesday at 2 pm should be 10% or higher. We will not be Phone: 508-997-0011 Saturday Wednesday at 9 am responsible for screens less than 10%. Fax: 508-979-4337 Sunday Living & Neighbors Wednesday at 9 am Media Requirements for Place your ad online at Sunday Wednesday at 5 pm SouthCoastClassifi eds.com AutoToday Wednesday at 5 pm Electronic Ad Transmission The Standard-Times and Hathaway Legal Advertising Color Deadline is 24 hours prior to above. Publications gladly accept electronic Phone: 508-979-4351 A fee will be applied for any ads cancelled after ad materials using PDF fi les via our FTP site, electronic transfer service (AdSend, Fax: 508-979-4995 deadline. [email protected] Fastchannel, Ad Transit) or via e-mail. PDF Closing time for In-column Cassifi ed Ads is 4:30 pm the day before publication, except: fi les must have all fonts embedded. Please indicate name of advertiser and date of Saturday Friday at 3 pm publication when FTPing or e-mailing ads. Sunday/Monday Friday at 4:30 pm Please contact your SouthCoast Media Sales Hathaway Publishing • Camera ready ad materials must be in 24 hours later. Consultant for information about our FTP site or for the correct e-mail address to send your electronic fi les. 02.24.11 Standard-Times RETAIL DISPLAY
Modular Discounts/Base Rates Awareness < 1/8 page breakthrough 1/8 to 1/4 page Impact > 1/4 to 1/2 page 6 x12 Modular Grid (Single Insertion) Dominance > 1/2 page
Determine Annual Spending Level Depth, columns Depth, Modules Inches Commitment % Discount Off 1 2 3 4 5 6 Level Base Level 12 $782.55 $1,135.13 21.50 11 19.25 $0 0.0% 10 $1,039.76 17.50 $2,500 10.0% 9 $782.55 $1,107.40 15.75 $3,150 11.0% 8 14.00 $3,950 12.0% 7 $622.46 $763.04 12.25 $4,900 13.0% 6 $410.41 $539.16 $782.55 10.50 es $6,150 14.0% 5 $232.19 $344.42 8.75 m $7,650 15.0% 4 $186.55 $277.41 $453.82 $539.16 7.00 $9,550 16.0% 3 $70.68 $140.50 $209.42 $410.41 5.25 d-Ti $11,950 17.0% Monday - Tuesday
r 2 $47.21 $94.05 $140.50 $277.41 3.50 $14,950 18.0% $18,650 19.0% 1 $23.65 $47.21 1.75 $23,300 20.0% anda $29,150 21.0% Depth, columns Depth,
St Modules Inches
$36,400 22.0% 1 2 3 4 5 6 12 $1,264.13 $2,222.64 21.50 $45,500 23.0% Rday
$56,850 24.0% U 11 19.25 $71,100 25.0% T 10 $1,679.62 17.50
$88,850 26.0% SA 9 $1,264.13 $1,788.88 15.75 $111,050 27.0% 8 14.00 $138,800 28.0% 7 $1,005.51 $1,232.60 12.25
$173,500 29.0% day - 6 $662.97 $870.95 $1,264.13 10.50 $216,850 30.0% 5 $375.08 $556.38 8.75 $271,150 31.0% 4 $301.35 $448.13 $733.09 $870.95 7.00 Determine Weekly Frequency 3 $114.17 $226.96 $338.30 $662.97 5.25 EDNES 2 $76.26 $151.92 $226.96 $448.13 3.50 es Ad No. of % Discount W 1 $38.21 $76.26 1.75 m Package Insertions Per Ad AD1 1 Insertion 0%
d-Ti AD2 2 Insertions 25% Depth, columns Depth, r AD3 3 Insertions 30% Modules 1 2 3 4 5 6 Inches 12 $1,384.52 $2.434.32 21.50
s AD4 4 Insertions 35%
t AD5 5 Insertions 40% 11 19.25 anda AD6 6 Insertions 45% 10 $1,839.58 17.50
St 9 $1,384.52 $1.959.25 15.75
oun AD7+ 7+ Insertions 50%
c 8 14.00 Determine Multiple Product Insertions 7 $1,101.28 $1,349.99 12.25 -T
dis Ad Number % Discount 6 $726.11 $953.89 $1,384.52 10.50 S Package of Products Each Ad 5 $410.80 $609.36 8.75 s u n d a y
ay/ SCMG1 1 Product 0.0% 4 $330.05 $490.81 $802.90 $953.89 7.00
w SCMG2 2 Products 5.0% 3 $125.04 $248.57 $370.52 $726.11 5.25 a SCMG3 3 Products 15.0% 2 $83.53 $166.39 $248.57 $490.81 3.50
th SCMG4 4 Products 25.0% 1 $41.84 $83.53 1.75 SCMG5 5 Products 35.0% Ha
SCMG6 6 Products 45.0% Frequency discounT applies to all ads that are part of the package. All ads must COLOR run within 6 days of the first ad. No copy changes are allowed. A 20% COLOR PREMIUM All packages are pre-sold: Advertiser must agree to the package when the order is placed. applies to the cost of an ad.
508-997-7411 Hathaway Publishing RETAIL DISPLAY
Modular Discounts/Base Rates Awareness < 1/8 page breakthrough 1/8 to 1/4 page 6 x12 Modular Grid Impact > 1/4 to 1/2 page Hathaway Publishing
Dominance > 1/2 page The Advocate published Thursday (Single Insertion) Depth, columns Depth, Modules 1 2 3 4 5 6 Inches 12 $315.32 $554.40 21.50 11 19.25 Determine Annual Spending Level 10 $418.95 17.50 Commitment % Discount Off 9 $315.32 $446.21 15.75
imes Level Base Level 8 14.00 T $0 0.0% 7 $250.81 $307.45 12.25 $2,500 10.0% 6 $165.37 $217.24 $315.32 10.50 $3,150 11.0% 5 $93.56 $138.78 8.75 $3,950 12.0% 4 $75.17 $111.78 $182.86 $217.24 7.00 $4,900 13.0% 3 $28.48 $56.61 $84.38 $165.37 5.25
tandard- $6,150 14.0% 2 $19.02 $37.89 $56.61 $111.78 3.50 S $7,650 15.0% 1 $9.53 $19.02 1.75 $9,550 16.0% and $11,950 17.0% Middleboro Gazette published Thursday (Single Insertion $14,950 18.0% + Middleboro Gazette Extra! published Friday in both) $18,650 19.0% ing Depth, columns Depth, h $23,300 20.0% $29,150 21.0% Modules 1 2 3 4 5 6 Inches $36,400 22.0% 12 $776.10 $1,364.58 21.50 $45,500 23.0% 11 19.25 $56,850 24.0% 10 $1,031.19 17.50 $71,100 25.0% 9 $776.10 $1,098.27 15.75 $88,850 26.0% 8 14.00 $111,050 27.0% 7 $617.33 $756.75 12.25 away Publis 6 $407.03 $534.71 $776.10 10.50 h $138,800 28.0% $173,500 29.0% 5 $230.28 $341.58 8.75 $216,850 30.0% 4 $185.01 $275.13 $450.08 $534.71 7.00 Hat $271,150 31.0% 3 $70.09 $139.34 $207.70 $407.03 5.25 Determine Multiple Product Insertions 2 $46.82 $93.27 $139.34 $275.13 3.50 T
- 1 $23.46 $46.82 1.75
S Ad Number % Discount
unts Package of Products Each Ad SCMG1 1 Product 0.0% The Chronicle published Wednesday co SCMG2 2 Products 5.0% The Spectator published Wednesday away/ SCMG3 3 Products 15.0% dis published Thursday (Single Insertion
h Middleboro Gazette SCMG4 4 Products 25.0% Fall River Spirit published Thursday in ONE publication) MG
C SCMG5 5 Products 35.0% Hat Depth, columns Depth, S SCMG6 6 Products 45.0% Modules 1 2 3 4 5 6 Inches COLOR 12 $487.31 $856.80 21.50 A 20% COLOR PREMIUM 11 19.25 applies to the cost of an ad. 10 $647.47 17.50 9 $487.31 $689.59 15.75 Frequency discounT applies to 8 14.00 all ads that are part of the package. All ads 7 $387.61 $475.15 12.25 must run within 6 days of the first ad. No copy 6 $255.57 $335.74 $487.31 10.50 changes are allowed. 5 $144.59 $214.48 8.75 All packages are pre-sold: Advertiser must 4 $116.17 $172.75 $282.60 $335.74 7.00 agree to the package when the order is placed. 3 $44.01 $87.49 $130.41 $255.57 5.25 2 $29.40 $58.56 $87.49 $172.75 3.50 1 $14.73 $29.40 1.75
508-997-7411 Standard Modular Sizes: retail display
6 column (6 x 12 Modular Grid)
& Hathaway Publishing RD 1 RD 9 RD 10 Modular Dimensions dominance 6 x 12 mod 6 x 9 mod 5 x 10 mod ROP DISPLAY 6 column x 12 module (6 x 21.50") MOD DEPTH 12.0 21.50" 11.0 19.25" RI 1 RI 2 RI 3 RI 4 10.0 17.50" 9.0 15.75" 3 x 12 mod 4 x 9 mod 6 x 6 mod 5 x 7 mod 8.0 14.00" 7.0 12.25" 6.0 10.50" impact 5.0 8.75" 4.0 7.00" 3.0 5.25" 2.0 3.50" RI 5 RI 6 RI 7 RI 8 1.0 1.75" 1 2 3 4 5 6 4 x 7 mod 4 x 6 mod 6 x 4 mod 5 x 4 mod MOD
WIDTH1.83” 3.79” 5.75” 7.71” RB 1 RB 2 RB 3 RB 4 9.67”
3 x 6 mod 6 x 3 mod 3 x 5 mod 3 x 4 mod 11.625” Small Ad Program Sizes Breakthrou g h RB 5 RB 6 RB 7
6 x 2 mod 2 x 5 mod 3 x 3 mod
RA 8 RA 9 RA 10 RA 11 RA 12 RA 13 RA 14 RA 15 awareness 2 x 4 mod 2 x 3 mod 3 x 2 mod 2 x 2 mod 1 x 3 mod 1 x 2 mod 2 x 1 mod 1x1 mod
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit Standard-Times National Advertising: Retail Display
Awareness < 1/8 page breakthrough 1/8 to 1/4 page Retail Modular Discounts/Base Rates Impact > 1/4 to 1/2 page
Dominance > 1/2 page 6 x12 Modular Grid (Single Insertion)
Determine Annual Spending Level Depth, columns Depth, Commitment % Discount Off Modules 1 2 3 4 5 6 Inches Level Base Level 12 $1,622.10 $2,852.05 21.50 $0 0.0% 11 19.25 $2,500 10.0% 10 $1,831.96 17.50 $3,150 11.0% 9 $1,622.10 15.75 $3,950 12.0% 8 14.00 $4,900 13.0% 7 12.25 $6,150 14.0% 6 $850.71 $1,622.10 10.50 $7,650 15.0% 5 8.75 4 $575.03 7.00 $9,550 16.0% 3 $291.23 $434.10 5.25
$11,950 17.0% Monday - Tuesday 2 $194.94 3.50 $14,950 18.0% $18,650 19.0% 1 1.75 $23,300 20.0% $29,150 21.0% Depth, columns Depth, $36,400 22.0% Modules 1 2 3 4 5 6 Inches es $45,500 23.0% 12 $2,620.32 $4,607.15 21.50 Rday m
$56,850 24.0% U 11 19.25
$71,100 25.0% T 10 $3,481.56 17.50 d-Ti
$88,850 26.0% SA 9 $2,620.32 15.75 r $111,050 27.0% 8 14.00 $138,800 28.0% 7 12.25 $173,500 29.0%
day - 6 $1,374.23 $2,620.32 10.50 anda $216,850 30.0% 5 8.75 St
$271,150 31.0% 4 $928.90 7.00 Determine Weekly Frequency 3 $470.45 $701.24 5.25 EDNES 2 $314.91 3.50
Ad No. of % Discount W Package Insertions Per Ad 1 1.75 AD1 1 Insertion 0% AD2 2 Insertions 25% Depth, columns Depth, AD3 3 Insertions 30% Modules 1 2 3 4 5 6 Inches AD4 4 Insertions 35% 12 $2,869.87 $5,045.93 21.50 AD5 5 Insertions 40% 11 19.25 AD6 6 Insertions 45% 10 $3,813.13 17.50 AD7+ 7+ Insertions 50% 9 $2,869.87 15.75 Determine Long Term Frequency 8 14.00 7 12.25 AD13 13 Insertions 40% 6 $1,505.11 $2,869.87 10.50 AD26 26 Insertions 45% 5 8.75 s u n d a y AD52 52 Insertions 50% 4 $1,017.36 7.00 COLOR 3 $515.25 $768.03 5.25 2 $344.90 3.50 A 20% COLOR PREMIUM applies to the cost of an ad. 1 1.75
Frequency discounT applies to all ads that are part of the package. All ads must For non-modular sizes, see your advertising consultant. run within 6 days of the first ad.N o copy chang- es are allowed. All packages are pre-sold: Advertiser must agree to the package when the order is placed. 508-997-7411 Standard Modular Sizes: National retail display
6 column (6 x 12 Modular Grid)
& Hathaway Publishing RN D1 RN D2 Modular Dimensions dominance 6 x 12 mod 5 x 10 mod ROP DISPLAY 6 column x 12 module (6 x 21.50") MOD DEPTH 12.0 21.50" 11.0 19.25"
impact RN I1 RN I2 RN I3 10.0 17.50" 9.0 15.75" 8.0 14.00" 3 x 12 mod 4 x 9 mod 6 x 6 mod 7.0 12.25" 6.0 10.50" 5.0 8.75" 4.0 7.00" 3.0 5.25" 2.0 3.50" 1.0 1.75" RN B1 RN B2 RN B3 1 2 3 4 5 6 Breakthrou g h 3 x 6 mod 3 x 4 mod 3 x 3 mod MOD
WIDTH1.83” 3.79” 5.75” 7.71” RN A1 RN A2 9.67”
awareness 11.625” 2 x 3 mod 2 x 2 mod Small Ad Program Sizes
2-10-11
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit Standard-Times CLASSIFIED DISPLAY Hathaway
Modular Discounts/Base Rates
AWARENESS < 1/8 page BREAKTHROUGH 1/8 to 1/4 page 9 x12 Modular Grid (SINGLE INSERTION) IMPACT > 1/4 to 1/2 page DOMINANCE > 1/2 page Depth, COLUMNS Depth, Modules 1 2 3 4 5 6 7 8 9 Inches 12 $1,263.94 $1,478.41 $2,024.19 21.50 Determine Annual Spending Level 11 19.25 Commitment % Discount Off 10 17.50 Level Base Level 9 $603.78 $1,151.26 $1,318.94 $1,629.16 15.75 $0 0.0% 8 14.00 $2,500 10.0% 7 $625.14 $915.73 12.25 $3,150 11.0% 6 $274.45 $408.12 $539.23 $667.63 $793.18 $1,151.26 10.50 $3,950 12.0% 5 $229.34 $341.59 $452.11 $667.63 8.75 $4,900 13.0% 4 $183.98 $274.45 $363.84 $539.23 7.00 3 $69.45 $138.36 $206.69 $274.45 $408.12 $603.78 5.25
$6,150 14.0% MONDAY - TUESDAY $7,650 15.0% 2 $46.36 $92.48 $138.36 3.50 $9,550 16.0% 1 $23.21 $46.36 $69.45 $92.48 1.75 $11,950 17.0% COLUMNS $14,950 18.0% Depth, Depth, Modules 1 2 3 4 5 6 7 8 9 Inches $18,650 19.0% 12 $1,561.34 $1,826.27 $2,500.47 21.50 $23,300 20.0% 11 19.25 $29,150 21.0% 10 17.50 $36,400 22.0% 9 $745.84 $1,422.14 $1,629.28 $2,012.49 15.75 $45,500 23.0% 8 14.00 $56,850 24.0% 7 $772.23 $1,131.20 12.25 $71,100 25.0% 6 $339.02 $504.15 $666.11 $824.72 $979.81 $1,422.14 10.50 $88,850 26.0% 5 $283.31 $421.97 $558.49 $824.72 8.75 $111,050 27.0% 4 $227.27 $339.02 $449.45 $666.11 7.00 $138,800 28.0% 3 $85.80 $170.91 $255.33 $339.02 $504.15 $745.84 5.25 $173,500 29.0% 2 $57.27 $114.24 $170.91 3.50 $216,850 30.0% WEDNESDAY - SUNDAY 1 $28.67 $57.27 $85.80 $114.24 1.75
HATHAWAY PUBLISHING & STANDARD-TIMES $271,150 31.0% Determine Weekly Frequency FREQUENCY DISCOUNT applies to all ads that are 20% COLOR PREMIUM applies to the cost of an ad. part of the package. All ads must run within 6 days of the Ad No. of % Discount fi rst ad. No copy changes are allowed. Package Insertions Per Ad All apckages are pre-sold: Advertiser must agree to the AD1 1 Insertion 0% package when the order is placed. AD2 2 Insertions 25% AD3 3 Insertions 30% 9 x12 Modular Grid Hathaway Publishing (SINGLE INSERTION) AD4 4 Insertions 35% AD5 5 Insertions 40% AD6 6 Insertions 45% Depth, COLUMNS Depth, AD7+ 7+ Insertions 50% Modules 1 2 3 4 5 6 7 8 9 Inches 12 $601.88 $704.00 $963.90 21.50 Determine Long Term Frequency 11 19.25 Ad % Discount 10 17.50 Package Insertions Per Ad 9 $287.51 $548.22 $628.07 $775.79 15.75
STANDARD-TIMES ONLY LT 13 13 weeks 15.0% 8 14.00 LT 26 26 weeks 25.0% 7 $297.69 $436.06 12.25 LT 52 52 weeks 30.0% 6 $130.69 $194.34 $256.78 $317.92 $377.71 $548.22 10.50 Determine Multiple Product Insertions 5 $109.21 $162.66 $215.29 $317.92 8.75 Ad Number % Discount 4 $87.61 $130.69 $173.26 $256.78 7.00 Package of Products Each Ad 3 $33.07 $65.88 $98.43 $130.69 $194.34 $287.51 5.25 2 $22.08 $44.04 $65.88 3.50 SCMG1 1 Product 0.0% WEEKLY PUBLICATIONS SCMG2 2 Products 5.0% 1 $11.05 $22.08 $33.07 $44.04 1.75 SCMG3 3 Products 15.0% FREQUENCY DISCOUNT applies to all ads that are 20% COLOR PREMIUM applies to the cost of an ad. SCMG4 4 Products 25.0% part of the package. All ads must run within 6 days of the SCMG5 5 Products 35.0% fi rst ad. No copy changes are allowed. All apckages are pre-sold: Advertiser must agree to the HATHAWAY ONLY SCMG6 6 Products 45.0% package when the order is placed. 508-997-7111 STANDARD MODULAR SIZES: CLASSIFIED DISPLAY
9 COLUMN (9x12 Modular Grid)
& Hathaway Publishing CD 1 CD 2 CD 3 CD 4 CD 5 Modular Dimensions DOMINANCE 9 x 12 mod 9 x 9 mod 6 x 12 mod 7 x 9 mod 5 x 12 mod CLASSIFIED DISPLAY 9 column x 12 module (9 x 21.50") MOD DEPTH 12. 0 21.50" CI 1 CI 2 CI 3 CI 4 CI 5 CI 6 11.0 19.25" IMPACT 10.0 17.50" 9.0 15.75" 6 x 9 mod 9 x 6 mod 6 x 7 mod 6 x 6 mod 5 x 6 mod 6 x 5 mod 8.0 14.00" 7.0 12.25" 6.0 10.50" 5.0 8.75" 4.0 7.00" 3.0 5.25" 2.0 3.50" CB 1 CB 2 CB 3 CB 4 CB 5 CB 6 1.0 1.75" 1 2 3 4 5 6 7 8 9
3 x 9 mod 4 x 7 mod 9 x 3 mod 4 x 6 mod 6 x 4 mod 4 x 5 mod MOD WIDTH 1.1875”2.5” 3.75”
BREAKTHROUGH 5.063” ” 6.1875” CB 7 CB 8 CB 9 CB 10 7.6259.0”
10.25” 3 x 6 mod 6 x 3 mod 4 x 4 mod 3 x 5 mod 11.625”
CA 1 CA 2 CA 3 CA 4 CA 5 CA 6 CA 7
2 x 6 mod 3 x 4 mod 4 x 3 mod 2 x 5 mod 3 x 3 mod 2 x 4 mod 2 x 3 mod AWARENESS CA 8 CA 9 CA 10 CA 11 CA 12 CA 13 CA 14 CA 15
3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod 1 x 2 mod 2 x 1 mod 1x1 mod
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 | [email protected] Standard-Times classified Automotive Hathaway
Awareness < 1/8 page Modular Discounts/Base Rates breakthrough 1/8 to 1/4 page Impact > 1/4 to 1/2 page 9 x12 Modular Grid (Single Insertion) Dominance > 1/2 page
Depth, columns Depth, Determine Annual Spending Level Modules 1 2 3 4 5 6 7 8 9 Inches Commitment % Discount Off 12 $523.00 $611.74 $837.57 21.50
es Level Base Level 11 19.25 m
i $0 0.0% 10 17.50
T 9 $249.83 $476.37 $547.76 $674.12 15.75 $2,500 10.0% uesday $3,150 11.0% T 8 14.00 $3,950 12.0% 7 $258.67 $378.91 12.25 $4,900 13.0% 6 $113.56 $168.67 $223.12 $276.25 $328.20 $476.37 10.50 $6,150 14.0% 5 $94.90 $141.35 $187.08 $276.25 8.75 4 $76.13 $113.56 $150.55 $291.78 7.00 tandard- $7,650 15.0%
S 3 $28.74 $57.25 $85.53 $113.56 $168.67 $249.83 5.25
$9,550 16.0% Monday - $11,950 17.0% 2 $19.18 $38.27 $57.25 3.50 $14,950 18.0% 1 $9.60 $19.18 $28.75 $38.27 1.75
ing & $18,650 19.0% columns h Depth, Depth, $23,300 20.0% Modules Inches $29,150 21.0% 1 2 3 4 5 6 7 8 9 $36,400 22.0% 12 $844.84 $988.19 $1,353.00 21.50 $45,500 23.0% 11 19.25 $56,850 24.0% 10 17.50 $71,100 25.0% 9 $403.58 $769.52 $881.61 $1,088.96 15.75 ay Publis $88,850 26.0% 8 14.00 w 7 $417.86 $612.09 12.25
a $111,050 27.0% 6 $183.44 $272.79 $360.43 $446.26 $530.18 $769.52 10.50 h $138,800 28.0% $173,500 29.0% 5 $153.30 $141.35 $302.20 $446.26 8.75 4 $122.98 $183.44 $243.20 $360.43 7.00 Hat $216,850 30.0% ednesday - sunday 3 $46.42 $92.48 $138.16 $183.44 $272.79 $403.58 5.25
$271,150 31.0% w 2 $30.99 $61.82 $92.48 3.50 Determine Weekly Frequency 1 $15.51 $30.99 $46.42 $61.82 1.75
es Ad No. of % Discount
m Package Insertions Per Ad Frequency discounT applies to all ads that are All packages are pre-sold: Advertiser must agree to the i part of the package. All ads must run within 6 days of the package when the order is placed. T AD1 1 Insertion 0% AD2 2 Insertions 25% first ad. No copy changes are allowed. 20% COLOR PREMIUM applies to the cost of an ad. AD3 3 Insertions 30% AD4 4 Insertions 35% AD5 5 Insertions 40% 9 x12 Modular Grid (One Ad in All 6 Publications) tandard- AD6 6 Insertions 45% S
AD7+ 7+ Insertions 50% Depth, columns Depth, Modules 1 2 3 4 5 6 7 8 9 Inches 12 $1074.73 $1257.09 $1721.17 21.50 11 19.25 10 17.50 9 $513.99 $978.91 $1121.50 $1385.27 15.75 8 14.00 7 $531.56 $778.65 12.25 6 $233.66 $347.02 $458.51 $567.69 $674.44 $978.91 10.50 5 $195.01 $290.46 $384.43 $567.69 8.75 4 $156.44 $233.36 $309.37 $458.51 7.00 3 $59.06 $117.65 $175.75 $233.36 $347.02 $513.99 5.25 2 $39.42 $78.64 $117.65 3.50 Weekly Publications 1 $19.74 $39.42 $59.06 $78.64 1.75
All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% COLOR PREMIUM applies to the cost of an ad. 508-997-7411 2.24.11 Standard Modular Sizes: classified automotive
9 column (9x12 Modular Grid)
& Hathaway Publishing CA D1 CA D2 CA D3 CA D4 CA D5 Modular Dimensions dominance 9 x 12 mod 9 x 9 mod 6 x 12 mod 7 x 9 mod 5 x 12 mod CLASSIFIED DISPLAY 9 column x 12 module (9 x 21.50") MOD DEPTH 12. 0 21.50" CA I1 CA I2 CA I3 CA I4 CA I5 CA I6 11.0 19.25" impact 10.0 17.50" 9.0 15.75" 6 x 9 mod 9 x 6 mod 6 x 7 mod 6 x 6 mod 5 x 6 mod 6 x 5 mod 8.0 14.00" 7.0 12.25" 6.0 10.50" 5.0 8.75" 4.0 7.00" 3.0 5.25" 2.0 3.50" CA B1 CA B2 CA B3 CA B4 CA B5 CA B6 1.0 1.75" 1 2 3 4 5 6 7 8 9
3 x 9 mod 4 x 7 mod 9 x 3 mod 4 x 6 mod 6 x 4 mod 4 x 5 mod MOD WIDTH 1.1875”2.5” 3.75”
Breakthrou g h 5.063” 6.1875” CA B7 CA B8 CA B9 CA B10 7.6259.0””
10.25” 3 x 6 mod 6 x 3 mod 4 x 4 mod 3 x 5 mod 11.625”
CA A1 CA A2 CA A3 CA A4 CA A5 CA A6 CA A7
2 x 6 mod 3 x 4 mod 4 x 3 mod 2 x 5 mod 3 x 3 mod 2 x 4 mod 2 x 3 mod awareness CA A8 CA A9 CA A10 CA A11 CA A12 CA A13 CA A14 CA A15
3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod 1 x 2 mod 2 x 1 mod 1x1 mod
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740
(508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/ 2-10-11 Standard-Times classified Help Wanted Hathaway
Modular Discounts/Base Rates
Awareness < 1/8 page
breakthrough 1/8 to 1/4 page 9 x12 Modular Grid (Single Insertion) Impact > 1/4 to 1/2 page Depth, columns Depth, Dominance > 1/2 page Modules 1 2 3 4 5 6 7 8 9 Inches 12 $2,058.73 $2,408.07 $3,297.05 21.50 11 19.25 10 17.50 9 $983.45 $1,875.20 $2,148.33 $2,653.61 15.75 Determine Annual Spending Level 8 14.00 Commitment % Discount Off 7 $1,018.24 $1,491.57 12.25 6 $447.02 $664.75 $878.31 $1,087.45 $1,291.95 $1,875.20 10.50 es Level Base Level
m 5 $373.56 $556.39 $736.41 $1,087.45 8.75 $0 0.0% 4 $299.67 $447.02 $592.63 $878.31 7.00 $2,500 10.0% 3 $113.13 $225.36 $336.67 $447.02 $664.75 $983.45 5.25 $3,150 11.0% Monday - Tuesday 2 $75.52 $150.64 $225.36 3.50 $3,950 12.0% $4,900 13.0% 1 $37.81 $75.52 $113.13 $150.64 1.75 $6,150 14.0% andard-Ti Depth, columns Depth, $7,650 15.0% Modules Inches
St 1 2 3 4 5 6 7 8 9 $9,550 16.0% 12 $3,642.37 $4,260.43 $5,833.24 21.50 $11,950 17.0% 11 19.25 $14,950 18.0% urday
t 10 17.50 ing & $18,650 19.0% 9 $1,739.95 $3,317.65 $3,800.89 $4,694.85 15.75 h $23,300 20.0% 8 14.00 $29,150 21.0% 7 $1,801.51 $2,638.93 12.25 $36,400 22.0% 6 $790.89 $1,176.10 $1,553.93 $1923.96 $2,285.00 $3,317.65 10.50 $45,500 23.0% 5 $660.92 $984.39 $1,302.98 $1,923.96 8.75 $56,850 24.0% 4 $530.19 $790.89 $1,048.50 $1,553.93 7.00 $71,100 25.0% 3 $200.15 $398.71 $595.65 $790.89 $1,176.10 $1,739.95 5.25 $88,850 26.0% 2 $133.61 $266.52 $398.71 3.50 wednesday - sa away Publis $111,050 27.0% 1 $66.89 $133.61 $200.15 $266.52 1.75 $138,800 28.0% th $173,500 29.0% Frequency discounT applies to all ads that are All packages are pre-sold: Advertiser must agree to the
Ha $216,850 30.0% part of the package. All ads must run within 6 days of the package when the order is placed. $271,150 31.0% first ad. No copy changes are allowed. 20% COLOR PREMIUM applies to the cost of an ad. Determine Weekly Frequency
es Ad No. of % Discount
m Package Insertions Per Ad 9 x12 Modular Grid (One Ad in All 7 Publications) AD1 1 Insertion 0% Hathaway Publishing AD2 2 Insertions 25% { } AD3 3 Insertions 30% Depth, columns Depth, AD4 4 Insertions 35% es Modules 1 2 3 4 5 6 7 8 9 Inches m
AD5 5 Insertions 40% ions 12 $11,334.34 $13,257.60 $18,151.88 21.50 andard-Ti AD6 6 Insertions 45% t 11 19.25 St
AD7+ 7+ Insertions 50% 10 17.50 9 $5,414.37 $10,323.88 $11,827.61 $14,609.43 15.75 8 14.00
andard-Ti 7 $5,605.94 $8,211.83 12.25 6 $2,461.09 $3,659.79 $4,835.52 $5,986.98 $7,112.85 $10,323.88 10.50 St 5 $2,056.64 $3,063.23 $4,054.32 $5,986.98 8.75 4 $1,649.84 $2,461.09 $3,262.71 $4,835.52 7.00
eekly Publica 3 $622.82 $1,240.72 $1,853.53 $2,461.09 $3,659.79 $5,414.37 5.25
W 2 3.50 unday $415.75 $829.34 $1,240.72 + S 1 $208.14 $415.75 $622.82 $829.34 1.75
All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% COLOR PREMIUM applies to the cost of an ad. 508-997-7411 2.28.11 Standard Modular Sizes: classified help wanted
9 column (9x12 Modular Grid)
& Hathaway Publishing CHW D1 CHW D2 CHW D3 CHW D4 CHW D5 Modular Dimensions dominance 9 x 12 mod 9 x 9 mod 6 x 12 mod 7 x 9 mod 5 x 12 mod CLASSIFIED DISPLAY 9 column x 12 module (9 x 21.50") MOD DEPTH 12.0 21.50" CHW I1 CHW I2 CHW I3 CHW I4 CHW I5 CHW I6 11. 0 19.25" impact 10.0 17.50" 9.0 15.75" 6 x 9 mod 9 x 6 mod 6 x 7 mod 6 x 6 mod 5 x 6 mod 6 x 5 mod 8.0 14.00" 7.0 12.25" 6.0 10.50" 5.0 8.75" 4.0 7.00" 3.0 5.25" 2.0 3.50" CHW B1 CHW B2 CHW B3 CHW B4 CHW B5 CHW B6 1.0 1.75" 1 2 3 4 5 6 7 8 9
3 x 9 mod 4 x 7 mod 9 x 3 mod 4 x 6 mod 6 x 4 mod 4 x 5 mod MOD WIDTH 1.1875”2.5” 3.75”
Breakthrou g h 5.063” 6.1875” CHW B7 CHW B8 CHW B9 CHW B10 7.6259.0””
10.25” 3 x 6 mod 6 x 3 mod 4 x 4 mod 3 x 5 mod 11.625”
CHW A1 CHW A2 CHW A3 CHW A4 CHW A5 CHW A6 CHW A7
2 x 6 mod 3 x 4 mod 4 x 3 mod 2 x 5 mod 3 x 3 mod 2 x 4 mod 2 x 3 mod awareness CHW A8 CHW A9 CHW A10 CHW A11 CHW A12 CHW A13 CHW A14 CHW A15
3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod 1 x 2 mod 2 x 1 mod 1x1 mod
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740
(508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/ 2-10-11 Standard-Times classified Display: Real Estate Hathaway
Awareness < 1/8 page Modular Discounts/Base Rates breakthrough 1/8 to 1/4 page
Impact > 1/4 to 1/2 page 9 x12 Modular Grid (Single Insertion) Dominance > 1/2 page Depth, columns Depth, Modules 1 2 3 4 5 6 7 8 9 Inches Determine Annual Spending Level 12 $1,184.01 $1,384.92 $1,896.19 21.50 Commitment % Discount Off 11 19.25
es Level Base Level 10 17.50 m
i 9 $565.60 $1,078.46 $1,235.54 $1,526.14 15.75
$0 0.0% uesday T $2,500 10.0% T 8 14.00 $3,150 11.0% 7 $585.61 $857.83 12.25 $3,950 12.0% 6 $257.09 $382.31 $505.13 $625.41 $743.03 $1,078.46 10.50 $4,900 13.0% 5 $214.84 $319.99 $423.52 $625.41 8.75 $6,150 14.0% 4 $172.35 $257.09 $340.83 $505.13 7.00
tandard- $7,650 15.0% 3 $65.06 $129.61 $193.62 $257.09 $382.31 $565.60 5.25 Monday - S $9,550 16.0% 2 $43.43 $86.64 $129.61 3.50 $11,950 17.0% 1 $21.74 $43.43 $65.06 $86.64 1.75 $14,950 18.0% $18,650 19.0% Depth, columns Depth, $23,300 20.0% .* Modules 1 2 3 4 5 6 7 8 9 Inches $29,150 21.0% 12 $1,912.64 $2,237.18 $3,063.08 21.50 $36,400 22.0% SUN 11 19.25 $45,500 23.0% ., 10 17.50 $56,850 24.0% RI 9 $913.66 $1,742.12 $1,995.87 $2,465.30 15.75 $71,100 25.0% 8 14.00 ay Publishing & $88,850 26.0% 7 $945.99 $1,385.72 12.25 w $111,050 27.0% 6 $415.30 $617.58 $815.98 $1,010.28 $1,200.27 $1,742.12 10.50 hurs., F 5 $347.05 $516.91 $684.15 $1,010.28 8.75 $138,800 28.0% T 4 $278.40 $415.30 $550.57 $815.98 7.00
atha $173,500 29.0% 3 $105.10 $209.37 $312.78 $415.30 $617.58 $913.66 5.25 H
$216,850 30.0% ed., 2 $70.16 $139.95 $209.37 3.50 $271,150 31.0% w 1 $35.12 $70.16 $105.10 $139.95 1.75 Determine Weekly Frequency *Saturday Real Estate Classified Ads run in HOUSE TO HOME Real Estate Tab only
es Ad No. of % Discount
m Package Insertions Per Ad i This Weekend’s Open Houses T AD1 1 Insertion 0% In Print - Fridays • Saturdays • Sundays Frequency discounT applies to all ads that are AD2 2 Insertions 25% part of the package. All ads must run within 6 days of the AD3 3 Insertions 30% 1 Day 2 Days 3 Days first ad. No copy changes are allowed. Contract Rates: $80 $85 $90 All packages are pre-sold: Advertiser must agree to the AD4 4 Insertions 35% Non-contract Rates: $100 $105 $110 AD5 5 Insertions 40% OPEN HOUSE 10-Pack package when the order is placed. (10 ads/day): $650 $700 $750 20% COLOR PREMIUM applies to the cost of an ad. tandard- AD6 6 Insertions 45% S
AD7+ 7+ Insertions 50%
9 x12 Modular Grid Hathaway Publishing (One Ad in All 6 Publications)
Depth, columns Depth, Modules 1 2 3 4 5 6 7 8 9 Inches 12 $4,423.79 $5,174.43 $7,084.67 21.50 11 19.25 10 17.50 9 $2,113.22 $4,029.40 $4,616.31 $5,702.05 15.75 8 14.00 7 $2,187.99 $3,205.07 12.25 6 $960.56 $1,428.41 $1,887.30 $2,336.71 $2,776.14 $4,029.40 10.50 5 $802.71 $1,195.58 $1,582.40 $2,336.71 8.75 4 $643.93 $960.56 $1,273.43 $1,887.30 7.00 3 $243.09 $484.25 $723.43 $960.56 $1,428.41 $2,113.22 5.25 2 $162.27 $323.69 $484.25 3.50 Weekly Publications 1 $81.24 $162.27 $243.09 $323.69 1.75
All packages are pre-sold: Advertiser must agree to the package when the order is placed. 20% COLOR PREMIUM applies to the cost of an ad. 508-997-7411 1.3.10 Standard Modular Sizes: classified Real Estate
9 column (9x12 Modular Grid)
&
CD 1 CD 2 CD 3 CD 4 CD 5 Hathaway Publishing dominance 9 x 12 mod 9 x 9 mod 6 x 12 mod 7 x 9 mod 5 x 12 mod
CI 1 CI 2 CI 3 CI 4 CI 5 CI 6 impact
6 x 9 mod 9 x 6 mod 6 x 7 mod 6 x 6 mod 5 x 6 mod 6 x 5 mod
Modular Dimensions
CLASSIFIED DISPLAY CB 1 CB 2 CB 3 CB 4 CB 5 CB 6 9 column x 12 module (9 x 21.50") 4 x 7 mod 3 x 9 mod 9 x 3 mod 4 x 6 mod 6 x 4 mod 4 x 5 mod MOD DEPTH 12.0 21.50" 11.0 19.25" 10.0 17.50" 9.0 15.75" 8.0 14.00" Breakthrou g h 7.0 12.25" CB 7 CB 8 CB 9 CB 10 6.0 10.50" 5.0 8.75" 4.0 7.00" 3 x 6 mod 6 x 3 mod 4 x 4 mod 3 x 5 mod 3.0 5.25" 2.0 3.50" 1.0 1.75" 1 2 3 4 5 6 7 8 9
MOD
CA 1 CA 2 CA 3 CA 4 CA 5 CA 6 WIDTH 1.1875”2.5” 3.75” 2 x 6 mod 3 x 4 mod 4 x 3 mod 2 x 5 mod 3 x 3 mod 2 x 4 mod 5.063” 6.1875” 7.6259.0””
10.25” CA 7 CA 8 CA 9 CA 10 CA 11 CA 12 11.625” awareness 2 x 3 mod 3 x 2 mod 2 x 2mod 4 x 1 mod 1 x 3 mod 3 x 1 mod
CA 13 CA 14 CA 15 Contact your sales representative for additional options.
1 x 2 mod 2 x 1 mod 1x1 mod 25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/
12.14.10 Target Market Coverage (TMC) Non-Subscriber (Includes 2% Overage) Add non-subscribers to your flyer distribution and reach ALL households with your advertising message.
Town Zip Zone Quantity Acushnet 02743 1 2,555 Fairhaven 02719 2 4,845 New Bedford North 02745 3A 7,440 Center 02746 3B 5,900 Historic 02740 3C 14,750 South 02744 3D 3,995 North Dartmouth 02747 4A 5,020 South Dartmouth 02748 4B 3,480 Westport 02790 5 6,195 Westport Point 02791 5 450 Mattapoisett 02739 6A 2,135 Marion 02738 6B 2,640 Rochester 02770 6C 1,.130 Freetown 02717 6D 1,095 Assonet 02702 6D 1,215 Onset 02558 6E 1,710 Wareham 02571 6E 5,470 West Wareham 02576 6E 2,090 East Wareham 02538 6E 2,580 Buzzards Bay 02532 6E 4,745 Sagamore Beach 02562 6E 780 TOTAL 80,220
To reach Middleboro & Lakeville, contact your Standard-Times Sales Rep at 508-997-7411.
We can also insert your flyer in our sister weekly newspaper, the Middleboro Gazette, and the Middleboro Gazette EXTRA! to reach 100% of the households in Middleboro and Lakeville.
Contact your sales representative for additional options.
25 Elm Street, New Bedford, MA 02740 (508) 997-7411 • (508) 997-0011 services.southcoasttoday.com/media-kit/
Effective 2-15-2011 03.17.11
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Logo Ad 160 X 60
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SouthCoastToday.com reaches Box Ad a highly-desirable audience* 300 x 600 Gender Male 50% Female 50% Age 18-34 39% 35-54 41% 55+ 20% Education Contact your sales representative for additional options. College Educated 77% Median Household 25 Elm Street, New Bedford, MA 02740 Income $65,000 Home Ownership 508-997-7411 • 508-997-0011 • [email protected] Own 89% Rent 11% *Source: 2010 SouthCoast Media Group Market Survey; Clark, Martire, Bartolomeo, Inc. New rates effective August 30, 2010.
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Logo Ad Contact your sales representative for additional options. 160 X 60 25 Elm Street, New Bedford, MA 02740 Pencil Ad 960 x 30 508-997-7411 • 508-997-0011 • [email protected]
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