Information for Advertisers

Information for Advertisers SouthCoast Media Group Publications: The Standard-Times, Daily Newspaper serving the SouthCoast including New Bedford, Acushnet, Fairhaven, Lakeville, Marion, 25 Elm Street • New Bedford, MA 02740 Mattapoisett, Wareham, Dartmouth, Westport, and Rochester www.SouthCoastToday.com Hathaway Community Weeklies: 508-997-7411 The Advocate, The Chronicle, The Middleboro Gazette, • Middleboro Gazette EXTRA!, Peter Meyer, President & Publisher The Fall River Spirit, The Spectator [email protected] SouthCoast MarketPlace | New England Business Bulletin 508-979-4501 SouthCoastToday.com SouthCoast by the Numbers Advertising Department Phone Population 222,900 • Households 85,600 • Average Household Income: $70,200 508-997-0011 The Standard-Times Readership: Daily – 85,000 (49%), Sunday – 83,000 (48%) Print/Online Audience: 118,700* (68%) Online Media Kit: The Standard-Times Circulation: Daily – 25,216, Sunday – 26,940 www.SouthCoastToday.com/mediakit Hathaway Weeklies: Pu BlicatioN CirCulatioN The Advocate 900 Advertising Leadership Team The Chronicle 2,400 Sheila McGlinchey, Ad Director Fall River Spirit 8,000 508-979-4360 Middleboro Gazette 4,200 [email protected] Middleboro Gazette EXTRA! 6,500 Denise Tudino, Sales Manager The Spectator 4,200 508-979-4352 Terms and Conditions [email protected] Bill Balint, Sales Manager General rate Policy 508-979-4331 All rates except National are non-commissionable. Retail rate applies to local retail stores and service [email protected] businesses. Rates will be determined by contract level committed to by the advertiser. Contracts not fulfilled will receive billing adjustment. Chris Lodge, Sales Manager 508-979-4483 Your spending level based contract gives you credit for retail ROP, classified, color, preprints, special [email protected] sections, SouthCoast MarketPlace, New England Business Bulletin and Internet advertising. For example, if a client signs a $41,600 bulk retail advertising contract, the classified rate would correspond to the $41,600 Kerry Silvia, Sales Supervisor bulk level on the classified rate card. Printing inserts, production costs and web development do not count 508-979-4408 toward dollar volume contract fulfillment. [email protected] The publisher reserves the right to adjust rates during the term of any agreement upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit terms, the advertiser may cancel a contract National Advertising agreement without penalty by giving 30 days prior written notice to the newspaper. Greg Appel 845-346-3085 Brokered space is not accepted. Rates apply only to advertising placed expressly on behalf of the origi- [email protected] nal advertiser. Under no circumstances shall the original advertiser resell space to a third party. Contract rates are for the customer’s own commercial advertising and may not be extended or transferred by the Classified Advertising advertiser to any other party. Phone: 508-997-0011 Any taxes imposed on the printing or sale of advertising shall be assumed and paid for by the advertiser. Fax: 508-979-4337 The Standard-Times and Hathaway Publications are not liable for failure to print, publish or circu- Place your ad online at late an advertisement for any reason whatsoever. SouthCoastClassifieds.com Position requests As a service to our advertisers, we make every attempt to honor requests for specific positioning of ads Legal Advertising within the newspaper. Specific position is subject to demand. You may, however, receive priority consider- Phone: 508-979-4351 ation by paying 25% positioning premium. The premium does not guarantee specific placement and is not Fax: 508-979-4995 billed if the position is unavailable. [email protected] contract & coPy reGulations Contracts go into effect the date the signed agreement is received at The Standard-Times or Hathaway Publications. Backdating of contracts is not permitted. –continued Information for Advertisers contract & coPy reGulations (continued) All advertising in Southcoast Media Group publications both in print and online are subject to state and or federal laws which make it illegal to print or publish any notice or advertisement that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status (including children and pregnancy), national origin, ancestry, age, marital status, sexual orientation, veterans’ status or source of income (including federal “section 8” assistance), or any intention to make any such preference, limitation or discrimination. The right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or artwork at any time. The Standard-Times and Hathaway Publications do not accept adult entertain- Media Requirements ment advertising, tobacco or tobacco products advertising. Insertion orders containing disclaimers or conditions for publication are not accepted. The Standard-Times and Hathaway Publications will not assume any financial responsibility for errors electronic ad transmission in scheduling and typography except to the extent of republication in the next available issue or adjustment The Standard-Times and Hathaway Publications of that part of the advertisement that was omitted or in error. The newspaper is not responsible for errors in gladly accept electronic ad materials using copy or camera ready materials furnished by the advertiser or its agent. PDF files via our FTP site, electronic transfer Cancellations of advertising cannot be accepted after deadline or closing date. The newspaper is not re- service (AdSend, Fastchannel, Ad Transit) or via sponsible for the correctness of copy or materials published that were received after its scheduled deadline. e-mail. PDF files must have all fonts embedded. Advertising designed to appear as editorial matter must carry the word “Advertisement” above each Please indicate name of advertiser and date column and use a typeface that is clearly different from that used by The Standard-Times or Hathaway of publication when FTPing or e-mailing ads. Publications newsroom. Please contact your SouthCoast Media Sales The advertiser assumes sole responsibility for statements contained in the advertisements and indem- Consultant for information about our FTP site nifies The Standard-Times and Hathaway Publications against all loss, liability or expense arising from claims or for the correct e-mail address to send your of libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights electronic files. and proprietary rights and violations of the right to privacy resulting from publication of the advertiser’s copy other electronic sPecifications or materials. The advertiser agrees to hold harmless and to indemnify The Standard-Times and Hathaway We use 90 line screen for all half tones at 180 Publications from all damages, costs and expenses of any nature whatsoever, for which The Standard-Times dpi. All line art should be scanned at 300 dpi. or Hathaway Publications may become liable by reason of its publication or omission of the advertiser’s For optimum reproduction in The Standard- advertising. Reuse for advertising purposes of The Standard-Times’ and Hathaway Publications’ news copy, Times and Hathaway Publications products, artwork, photographs and advertising copy written or produced by The Standard-Times or Hathaway any screened area of the ad should be 10% or Publications is expressly forbidden without prior consent of the newspaper. higher. We will not be responsible for screens less than 10%. roP dePth requirements Minimum depth: 2 inches. Advertisements exceeding 19.5” in depth will be billed at 21.5” depth. Ads span- dePth requirements Advertisements must be at least as many ning center bleed gutter will be billed at full column and depth. All advertising placed in The Standard-Times and Hathaway Publications is subject to the terms, conditions and policies stated within this rate schedule. columns wide as they are inches deep. By placement of such advertising the advertiser agrees to these terms, conditions and policies. 6 columns x 3” strip ads are accepted. Ads spanning the center spread must be at least terms of Payment 4” in depth. For your convenience, we accept Visa, MasterCard, Discover and American Express. • We also extend terms, subject to credit approval, to retail and classified customers. • Ads are payable in advance of publication unless a credit account has been established. • Credit approved account payments are due upon receipt at the end of each billing month. Hathaway Publishing • Finance charges up to the legal limit may be assessed on past due accounts. In the event payment is not made within the approved credit limits, we reserve the right to reject advertising copy and/or immediately closinG schedule, deadlines cancel any contract. The advertiser agrees to indemnify the newspaper for all expenses incurred in and mechanical requirements connection with the collection of amounts payable, including court costs and attorney and/or collection fees. can be found on a separate page of this Rate Card. An advertiser who does not maintain his credit status with the newspaper shall be deemed in breach of contract, and the newspaper may re-bill the advertiser for an outstanding balance due at the earned rate or non-contract rate on the newspaper’s current rate schedule. Payment terms, finance charges and discounts may be revised at any time upon 30 days notice to advertisers. If the advertiser

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