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Annual Report 2019

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Annual Report 2019 ANNUAL REPORT 2019 2019 WYNWOOD ANNUAL REPORT | 1 WHO WE ARE The Wynwood Business Improvement District (“BID”) Board of Directors (“Board”) are pleased to provide you with this COMMUNITY MARKETING 2019 Annual Report on the ongoing efforts to steer Miami’s ENGAGEMENT bustling Wynwood neighborhood towards a bright future that maintains the area’s unique artistic and industrial char- acter while continuing the area’s progress. SECURITY EMERGENCY The Wynwood Business Improvement District is a special assessment INITIATIVES PREPAREDNESS district in the City of Miami that consists of 400+ businesses and commer- cial properties in the 50-city-block Wynwood Arts District. The Wynwood BID is represented by a municipal board of directors who, together with an Executive Director, work to enhance security and sanitation services in the SANITATION TRAFFIC & neighborhood, advocate for the betterment of the area, raise awareness of INITIATIVES TRANSPORTATION advancements being made, and plan for the future of Wynwood. Since its creation in 2013, the BID has helped guide Wynwood’s evolution from an industrial district into a bustling, arts-focused urban neighborhood that is home to the largest concentration of street art in the United States. PLANNING STREETSCAPE Today, Wynwood is safer and cleaner than ever before and welcomes & ZONING millions of visitors annually from across the U.S. and around the globe who are drawn to the neighborhood’s street art and innovative businesses. These businesses include distinguished galleries, movie houses, culinary academies, microbreweries, artisanal bakeries, craft-coffee houses, and FINANCE POLICY renowned restaurants. INITIATIVES INITIATIVES The BID continues to lead Wynwood’s renaissance by providing crucial services that include marketing and communications, crisis management, hands-on community development that supplements the City’s limited resources, security, sanitation, and advocacy for the area. FINANCIAL SUMMARY 2019 WYNWOOD ANNUAL REPORT | 3 ECONOMIC IMPACT The hundreds of local business and property owners that the BID represents continue to make thoughtful invest ments in Miami’s growing urban arts district. Below is a visual overview of how the BID allocated their resources in 2019. FY 18-19 TOTAL EXPENDITURES $1,061,894 $188,616 MARKETING & ADVERTISING $372,186 $285,870 SALARIES & CONTACT ADMINISTRATIVE SERVICES STREETSCAPE 35+1+7102718 $9,924 SECURITY $11,177 INSURANCE $108,619 SANITATION $10,069 $75,433 PROFESSIONAL & OFFICE RENT, INSURANCE, MANAGMENT FEES SUPPLIES CLEANING & UTILITIES 4+ $552M 1,736 5,000+ MILLION spending from visitors residents local jobs supported annual visitors 4 | 2019 WYNWOOD ANNUAL REPORT MPA PAY-BY-PHONE PARKING TRANSACTIONS IN WYNWOOD 2017: 2018: 2019: 1,069,834 1,462,834 1,535,997 2019 WYNWOOD ANNUAL REPORT | 5 MARKETING INITIATIVES 6 | 2019 WYNWOOD ANNUAL REPORT 2019 WYNWOOD ANNUAL REPORT | 7 MARKETING INITIATIVES The BID’s integral mission is to promote initiatives and programs to support and increase the exposure of the businesses located within the boundaries of the BID. HEATSCAPE BY MIAMI CITY BALLET and property owners to enhance coverage and benefit Created by Tony Award-winning choreographer Justin local stakeholders. Peck, Heatscape was inspired by the Wynwood Walls, creating a vibrant, street art backdrops that indelibly link WYNWOOD WEBSITE IMPROVEMENT NEW the performance to Wynwood. Performed throughout Wynwood’s official website continues to be a vital resource South Florida, including the Adrienne Arsht Center for the for the Wynwood Business Improvement District’s maket- Performing Arts, the Broward Center for the Performing ing initiatives. In 2019, the BID worked to ensure that the Arts and the Kravis Center for the Performing Arts, the website was up to technical standards, making Wynwood BID was granted ad space within the Playbill of each Miami.com fully ADA compliant. performance, guaranteeing publicity for Wynwood. In a high-visibility nod to the interplay between street art and WYNWOOD STREET GUIDE performance art that Heatscape represents, the Arsht In an effort to help visitors navigate their way throughout Center invited renowned Brazilian street artist Kobra to the district, the Wynwood Business Improvement District create a mural on the exterior of its Carnival Tower depict- designed and printed an updated district map that show- ing a Brazilian-American Miami City Ballet School dancer. cased every business within the district’s boundaries. In the The completed mural serves as a welcome visual and sym- fall of 2019, the Wynwood BID will be expanding the guide’s bolic link of the Wynwood Business Improvement District’s business directory to ensure every business in the district is productive partnership with the Miami City Ballet. included in time for Miami Art Week 2020. MEDIA & PRESS COVERAGE WYNWOOD SOCIAL MEDIA Wynwood continues to garner exceptional news coverage Social media continues to play an important role in the across all mediums focused on the arts, culture, real estate, Wynwood BID’s marketing initiatives. At the conclusion of restaurant and retail developments that are taking place the 2018-2019 fiscal year, the Wynwood’s official Instagram in the area. The Wynwood BID has earned extensive media account, @WynwoodMiami, surpassed 136,000 followers, coverage for its forward-thinking initiatives over the past while both Twitter and Facebook profiles continue to draw year and continues to serve as a trusted voice for the media strong engagement with both platforms totaling 13,000 on issues related to Wynwood’s broader transformation. and 18,000 fol lowers respectively. Combined, Wynwood’s Additionally, the BID directs reporters to local businesses social presence grew by approximately 34%. 8 | 2019 WYNWOOD ANNUAL REPORT 2019 WYNWOOD MARKET REPORT NEW OFFICE UNDER CONSTRUCTION OFFICE PLANNED 346,000 ft2 552,000 ft2 RETAIL UNDER CONSTRUCTION RETAIL PLANNED 91,000 ft2 218,000 ft2 APARTMENT UNITS APARTMENT UNITS UNDER CONSTRUCTION PLANNED 459 1,781 HOTEL ROOMS (KEYS) HOTEL ROOMS (KEYS) UNDER CONSTRUCTION PLANNED 217 384 2019 WYNWOOD ANNUAL REPORT | 9 COMMUNITY ENGAGEMENT 10 | 2019 WYNWOOD ANNUAL REPORT 2019 WYNWOOD ANNUAL REPORT | 11 COMMUNITY ENGAGEMENT In 2019, the Wynwood Business Improvement District actively developed and sponsored various initiatives throughout the year designed to reinforce its commitment to working alongside neighboring communities GMCVB WELCOME CENTER NEW the segment focuses on communicating with local In an effort to create a centralized welcome destination for voters. The BID assisted in the coordination of the seg- visitors of the Wynwood Arts District, the Wynwood BID ment ensuring Wynwood and local businesses were has partnered with the Greater Miami Chamber of Visitors prominently showcased. Bureau (GMCVB) for the installation of a Welcome Center in the neighborhood. The Welcome Center will distribute the HISPANIC ART EXPRESSIONS street guide, business directories and material related to In October, the BID partnered with Goldman Properties the Wynwood Arts District for visitors. The new Welcome and the Miami-Dade County Hispanic Affairs Advisory Center will be operational by 2020. Board to host Miami-Dade County Commissioner Audrey M. Edmonson’s annual Hispanic Heritage Month event, UNBOUND MIAMI Hispanic Art Expressions, at Magnus Gallery inside of the Unbound Global is an international technology conference world-renowned Wynwood Walls. The annual event that hosts four events in different locations throughout the showcased works by amateur Hispanic artists. world, including Bahrain, Singapore, London, and Miami. 2019 was the third year the conference was held at the WYNWOOD LATIN ARTS & NEW Mana Convention Center in Wynwood. To help ensure the MUSIC FESTIVAL The Wynwood BID, alongside the City of Miami event’s continued success in Wynwood, the BID renewed Commissioner Keon Hardemon, the Wynwood its marketing partnership with the conference. Neighborhood Enhancement Team, the Puerto Rican DEMOCRATIC PRESIDENTIAL Chamber of Commerce and other local groups spon- PRIMARY DEBATE NEW sored the Wynwood Latin Arts & Music Festival. The BID In June, Miami hosted the first Democratic Presidential assisted the Neighborhood Enhancement Team with Primary Debate. In partnership with Gramps, the Wynwood promotion of the event and made in-kind donations to BID hosted watch parties for both nights in order to give procure the entertainment for the family-friendly event. interested locals a free place to watch the debates and encourage them to participate in the electoral process. The BID’s marketing efforts resulted in a national media segment on NBC’s Today Show. Hosted by Jacob Soboroff, 12 | 2019 WYNWOOD ANNUAL REPORT 2019 WYNWOOD ANNUAL REPORT | 13 COMMUNITY ENGAGEMENT HALLOWYNWOOD interactive cooking demonstrations. All participating The Wynwood BID in partnership with Commissioner establishments received marketing assistance from all of Keon Hardemon, the Wynwood/Edgewater Neighborhood the BID’s online platforms. More than 25 local businesses Enhancement Team and the Puerto Rican Chamber of participated in the three-day celebration of Wynwood. Commerce sponsored the annual Halloween event at Roberto Clemente Park, providing a safe, family-friendly POETRY IN MOTION AT THE LIGHT event for the residents of Wynwood. The BID helped BOX AT GOLDMAN WAREHOUSE Committed to the continual enhancement of the neigh- facili tate in-kind donations from local businesses and borhood’s cultural arts programming,
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