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Influence of Celebrity Endorsement of Advertisement on Students
PJAEE, 17(6) (2020) CELEBRITY ENDORSEMENT AND EMOTIONAL APPEAL: A STUDY ON ADVERTISEMENTS BY POPULAR TAMIL CINEMA ACTORS Dr. Rajesh R Head, Department of Visual Communication, Faculty of Science and Humanities, SRM Institute of Science and Technology Kattankulathur- 603 203, Chengalpattu Dist., Tamil Nadu, INDIA Dr. Rajesh R, Celebrity Endorsement And Emotional Appeal: A Study On Advertisements By Popular Tamil Cinema Actors– Palarch’s Journal of Archaeology of Egypt/Egyptology 17(6) (2020). ISSN 1567-214X. Keywords: Celebrity, Endorsement, Advertising, Tamil Cinema, Emotional Appeal. Abstract: Advertising industries have executed various techniques in persuading customers to increase constructive responses about their products and services. Celebrity endorsement, one such popular advertising technique employed in influencing the customers. The construction of Brand or Product promotion that engages a popular personality using the reputation of the Brand, Product, or service is known as celebrity endorsement. That is, a celebrity endorsement is a promotional approach of a brand or product recommended by the famous person in the society to the customers or buyers. Here, the notable thing is that the celebrity endorses the brand or product powerfully evoking emotional feelings instead of usual appeal to the customers. In the fast movie world, the public likely to pay less attention to any advertisements in printed or visual form but optimistically get noticed when the advertisements are referred or recommended by their favorite celebrity. People in country like India, always grace about their stars from sports, politics, and particularly from the film industry. This article analyzes and evaluates various celebrity endorsements and emotional appeal, particularly the Tamil cinema actors. -
Films Certified in Februarty 2021.Xlsx
Feature films certified in February 2021 Certified Type Of Film Certificate Sr. No. Title Language Certificate No. Certificate Date Duration/Len (Video/Digital/Cel Producer Name Production House Type gth luloid) AWADHI GOLDMINES 1 REBEL AWADHI VIL/2/6/2021-DEL 04 February 2021 143.57 Video ULKA MANISH SHAH UA TELEFILMS PVT LTD UPPALAPATI VENKATA 2 MIRCHI AWADHI VIL/2/7/2021-DEL 12 February 2021 137.51 Video U V CREATIONS UA SATYANARAYANARA JU GOLDMINES 3 POWER Awadhi VIL/2/10/2021-DEL 26 February 2021 126.46 Video ULKA MANISH SHAH UA TELEFILMS PVT LTD Bengali GOLDMINES 1 COMALI Bengali VIL/1/9/2021-CUT 01 February 2021 133.54 Video ULKA MANISH SHAH U TELEFILMS PVT LTD High Octane Pictures, 2 ANTI MATTER Bengali VFL/2/92/2021-MUM 01 February 2021 108.02 Video - UA LLC 3 BHUTUREY GALPO Bengali DIL/2/4/2021-KOL 02 February 2021 99.53 Digital Tandra Adhikari - UA COLIN WILSON/ BELLE AVERY / 4 THE MEG Bengali VFL/2/98/2021-MUM 04 February 2021 108.31 Video LORENZO DI - UA BONAVENTURA/ WARNER BROTHERS 5 ACTION Bengali VIL/2/7/2021-CUT 04 February 2021 148.5 Video Ravindran Ramaiah M/s TRIDENT ARTS UA DISHITA TELE JAKHAN RAATRI MEDIA 6 Bengali DIL/1/13/2021-KOL 08 February 2021 130.55 Digital Yusuf Khan U NAAME ENTERTAINMENT PRIVATE LIMITED RAAT BAROTA 7 Bengali VIL/2/2/2021-KOL 10 February 2021 100.32 Video Nitesh Sharma - UA PAANCH (REVISED) THE REVENGE OF High Octane Pictures, 8 Bengali VFL/2/106/2021-MUM 11 February 2021 79.29 Video - UA ROBERT LLC M/S. -
Films 2018.Xlsx
List of feature films certified in 2018 Certified Type Of Film Certificate No. Title Language Certificate No. Certificate Date Duration/Le (Video/Digita Producer Name Production House Type ngth l/Celluloid) ARABIC ARABIC WITH 1 LITTLE GANDHI VFL/1/68/2018-MUM 13 June 2018 91.38 Video HOUSE OF FILM - U ENGLISH SUBTITLE Assamese SVF 1 AMAZON ADVENTURE Assamese DIL/2/5/2018-KOL 02 January 2018 140 Digital Ravi Sharma ENTERTAINMENT UA PVT. LTD. TRILOKINATH India Stories Media XHOIXOBOTE 2 Assamese DIL/2/20/2018-MUM 18 January 2018 93.04 Digital CHANDRABHAN & Entertainment Pvt UA DHEMALITE. MALHOTRA Ltd AM TELEVISION 3 LILAR PORA LEILALOI Assamese DIL/2/1/2018-GUW 30 January 2018 97.09 Digital Sanjive Narain UA PVT LTD. A.R. 4 NIJANOR GAAN Assamese DIL/1/1/2018-GUW 12 March 2018 155.1 Digital Haider Alam Azad U INTERNATIONAL Ravindra Singh ANHAD STUDIO 5 RAKTABEEZ Assamese DIL/2/3/2018-GUW 08 May 2018 127.23 Digital UA Rajawat PVT.LTD. ASSAMESE WITH Gopendra Mohan SHIVAM 6 KAANEEN DIL/1/3/2018-GUW 09 May 2018 135 Digital U ENGLISH SUBTITLES Das CREATION Ankita Das 7 TANDAB OF PANDAB Assamese DIL/1/4/2018-GUW 15 May 2018 150.41 Digital Arian Entertainment U Choudhury 8 KRODH Assamese DIL/3/1/2018-GUW 25 May 2018 100.36 Digital Manoj Baishya - A Ajay Vishnu Children's Film 9 HAPPY MOTHER'S DAY Assamese DIL/1/5/2018-GUW 08 June 2018 108.08 Digital U Chavan Society, India Ajay Vishnu Children's Film 10 GILLI GILLI ATTA Assamese DIL/1/6/2018-GUW 08 June 2018 85.17 Digital U Chavan Society, India SEEMA- THE UNTOLD ASSAMESE WITH AM TELEVISION 11 DIL/1/17/2018-GUW 25 June 2018 94.1 Digital Sanjive Narain U STORY ENGLISH SUBTITLES PVT LTD. -
Mulayam Expels Akhilesh, Ram Gopal for 6 Years
Indian Horizon National English Daily [email protected] Postal Registration Order No HD/1188/2014-16 www.indianhorizon.org RNI No: APENG/2010/35309 In memory of Dr Asima Kemal and Prof. Dr. Salim W Kemal [email protected] Volume Issue No: 336 Published from Hyderabad & New Delhi Hyderabad, Saturday, December 31, 2016 Price: 3.00 No: 7 Pages 12 + 4 pull out (P16) Mamata dares Modi Russia-US row: Putin Roger Federer launches government to arrest all rules out tit-for-tat injury comeback at Trinamool MPs, MLAs expulsion of diplomats Hopman Cup P-5 P-8 P-11 Briefs Mulayam expels Akhilesh, Make public RBI’s Nov 8 Ram Gopal for 6 years board meeting minutes, Cabinet note: Congress New Delhi, Dec 30 (IANS) The had pre-defined roles. “As far as I Congress on Friday reiterated know, the RBI Board met around its demand for making pub- 5.30 p.m. on November 8. The lic the minutes of a meeting of Board has 14 members, but 10 the Reserve Bank of India (RBI) positions are vacant. Only three Board on November 8 -- hours members attended the meeting before the Prime Minister an- that lasted barely half an hour,” nounced the demonetisation he said. Lucknow, Dec 30 (IANS) over the list of SP candidates than the party chief and the -- as well as the Union Cabinet “Now, in those 30 minutes, Samajwadi Party chief Mu- finalised by Mulayam Singh decision was taken to give note of that day. how the three wise men decided layam Singh Yadav on Friday for assembly polls due next a “strong message” to party “We demand that the minutes to scrap 86 per cent of the coun- expelled his son and Uttar year. -
Appolo Study Centre
APPOLO STUDY CENTRE GENERAL AWARENESS PRACTICE MCQs FOR BANK EXAMINATIONS 2014 1. Who headed the committee which submitted its report on February 7, 2014 regarding Financial Bench Marks (appointed by RBI)? a) Prakash Bakshi b) Damodaran c) Vijaya Bhaskar d) D.Subba Rao e) None of the above 2. Which among the following is correct and full form of CAS in context with banking markets in India? a) Cash Authorized Scheme b) Credit Authorized Scheme c) Credit Access Systemd) Credit Arrangement System e) Cash Accreditation Scheme 3. Money laundering refers to which of the following? a) Conversion of assets into cash b) Conversion of Black money gained from illegal activities to white money c) Conversion of cash into gold d) Conversion of gold into cash e) Conversion of shares into cash 4. Account for conversion of physical securities into electronic form is know as? a) NRI Account b) Foreign Account c) Trio Account d) Current Account e) DEMAT (Dematerialisation)Account 5. What is "Hot Money"? a) Flow of funds (or capital) from one country to another in order to earn a short-term profit on interest rate differences and/or anticipated exchange rate shifts. b) Hard Currency c) Soft Currency d) Foreign Assets e) All of these 6. RBI has decided to prescribe a minimum CRAR for StCBS /CCBs of 9% to be achieved in a phased manner over a period of 3 years as indicated below a) 3 years b) 4 years c) 5 yeasrs d) 2 years e) No such restriction 7. PFRDA stands for? a) Provident Fund Regulatory and Development Authority b) Preferential Fund Regulatory and Development Authority c) Permanent Fund Regulatory and Development Authority d) Pension Fund Regulatory and Development Authority e) None of these PH: 24339436, 42867555, 9840226187 8. -
Trade Marks Journal No: 1876 , 19/11/2018 Class 39
Trade Marks Journal No: 1876 , 19/11/2018 Class 39 2450535 28/12/2012 KUNHI THANGAL.V.T VALIYAKKATHODI HOUSE, VETTICHIRA, PUNNATHALA P.O, MALAPPURAM DISTRICT, KERALA -676552 SERVICE PROVIDERS Address for service in India/Attorney address: KUNHABDULLA POOLAYULLATHIL, ADVOCATE KUZHICHAILIL HOPUSE THODANNUR. P.O. VADAKARA VIA, KOZHIKODE DIST, KERALA-673541. Used Since :01/05/1995 CHENNAI TRANSPORT; PACKAGING AND STORAGE OF GOODS; TRAVEL ARRANGEMENT. SUBJECT TO USE THE MARK AS A WHOLE AS REPRESENTED IN THE FORM OF APPLICATION UNDER SECTION 17 OF THE TRADE MARKS ACT, 1999.. 3758 Trade Marks Journal No: 1876 , 19/11/2018 Class 39 VAISONA 2758224 18/06/2014 MR. MANISH KUMAR KAUSHIK 99/101 SEC-5 RAJENDER NAGAR SAHIBABAD GHAZIABAD 201005 U.P SERVICES & CONSULTANCY PROVIDER Address for service in India/Attorney address: BALAJI IP PRACTICE E-617 STREET NO- 11&12 WEST VINOD NAGAR I.P. EXTN. NEW DELHI-110092 Used Since :20/07/2010 DELHI TRANSPORTATION BY HEAVY TRUCKS, TRANSPORT, PACKAGING AND STORAGE OF GOODS, TRAVEL ARRANGEMENT, EXPEDITION ARRANGEMENT, TRANSPORT & TRANSPORTATION SERVICES & CONSULTANCY PROVIDER 3759 Trade Marks Journal No: 1876 , 19/11/2018 Class 39 3034901 18/08/2015 ALD AUTOMOTIVE PRIVATE LIMITED UNIT NO.1802, TOWER A OF PENINSULA BUSINESS PARK, GANPATRAO KADAM MARG, OFF SENAPATI BAPAT MARG, LOWER PAREL, MUMBAI 400013, MAHARASHTRA WITHIN THE UNION OF INDIA SERVICE PROVIDER A COMPANY INCORPORATED UNDER INDIAN COMPANIES ACT, 1956 Address for service in India/Attorney address: GAUTAM & CO. (TRADE MARKS ATTORNEYS) 103, Om CHSL, Opp. -
S. No. ID Full Name Father's Name State District 1 423232
S. No. ID Full Name Father's Name State District 1 423232 AKrishnavamshi Amineni Ravi Chandra Andhra Pradesh Anantapur 2 425654 B ASHOK B Thirupalu Andhra Pradesh Anantapur 3 421719 Bisathi Bharath B Adinarayana Andhra Pradesh Anantapur 4 428717 Jakkalavadiki chikkanna Jakkalavadiki ganganna Andhra Pradesh Anantapur 5 423785 jeevan Kumar B. Bharath Andhra Pradesh Anantapur 6 426534 Johar babu P BHEEMAPPA Andhra Pradesh Anantapur 7 425588 K NAGENDRA PRASAD KADAVAKOLANU NAGANNA Andhra Pradesh Anantapur 8 436056 Kallamadi Navitha Kallamadi Nagalinga Reddy Andhra Pradesh Anantapur 9 424985 Keerthana pavagada Madhusudhana char pavagada Andhra Pradesh Anantapur 10 423351 KORRA REDYA NAIK K.kristaiah naik Andhra Pradesh Anantapur 11 423539 Lokesh B.kondaiah Andhra Pradesh Anantapur 12 422760 Maddy Siva charan M Vijay Kumar Andhra Pradesh Anantapur 13 422565 Malkar Namratha Rao Malkar Ravichandra Rao Andhra Pradesh Anantapur 14 424032 Mamilla Ganesh Mamilla Narayana Swamy Andhra Pradesh Anantapur 15 425956 Mohammad Subahan V Fakroddin V Andhra Pradesh Anantapur 16 428097 NAGARI NAVEEN KUMAR NAGARI THIPPANNA Andhra Pradesh Anantapur 17 421729 NAWAB MEHETAB NASREEN N NAZEER AHMED Andhra Pradesh Anantapur 18 424602 Pallepothula sateesh kumar B.jeevan kumar Andhra Pradesh Anantapur 19 426288 Pedda Yammanuru Sudhakar P.Y.Sudhakar Andhra Pradesh Anantapur 20 422282 Rohith Vasantham Vasantham Madhusudhan Andhra Pradesh Anantapur 21 428633 Sake saisushma S. Narayana swamy Andhra Pradesh Anantapur 22 426347 Sashipreetham M. Radhakrishna Andhra Pradesh -
Popular Cinema, Religion and Politics in South India Uma Maheswari Bhrugubanda Submitted In
Genealogies of the Citizen-Devotee: Popular Cinema, Religion and Politics in South India Uma Maheswari Bhrugubanda Submitted in partial fulfillment of the Requirements for the degree Of Doctor of Philosophy In the Graduate School of Arts and Sciences COLUMBIA UNIVERSITY 2011 © 2011 Uma Maheswari Bhrugubanda All Rights Reserved Abstract Genealogies of the Citizen-Devotee: Popular Cinema, Religion and Politics in South India Uma Maheswari Bhrugubanda This dissertation is a genealogical study of the intersections between popular cinema, popular religion and politics in South India. It proceeds with a particular focus on the discursive field of Telugu cinema as well as religion and politics in the state of Andhra Pradesh from roughly the 1950s to the 2000s. Telugu cinema continued to produce mythological and devotional films based mostly on Hindu myths and legends many decades after they ceased to be major genres in Hindi and many other Indian languages. This was initially seen simply as an example of the insufficiently modernized and secularized nature of the South Indian public, and of the enduring nature of Indian religiosity. However, these films acquired an even greater notoriety later. In 1982, N.T. Rama Rao, a film star who starred in the roles of Hindu gods like Rama and Krishna in many mythologicals set up a political party, contested and won elections, and became the Chief Minister of the state, all in the space of a year. For many political and social commentators this whirlwind success could only be explained by the power of his cinematic image as god and hero! The films thus came to be seen as major contributing factors in the unusual and undesirable alliance between cinema, religion and politics. -
February 2019.Pmd
P 2 THE DANCE INDIA CCCOOONTENTENTENNNTSTSTS Volume 3 | Issue 8 | February 2019 04 EDITORIAL TEAM 05 EDITOR’S DESK 12 06 CULTURAL BULLETIN 12 TORCH BEARERS Dr (s) Raja and Radha Reddy The Legendary Kuchipudi Couple 22 COVER STORY Pandit Bhimsen Joshi The voice that erased boundaries 22 30 RAYS OF HOPE Haimanti Basu Promoting Indian Culture Abroad 36 REVIEWS 52 REPORTS 54 ARANGETRAM Sujana Kalakota A Star is Born 60 MONTHLY PROGRAMMES 67 CLASSIFIEDS 30 P 3 THE DANCE INDIA EDITORIAL ‘The Dance India’- a monthly cultural magazine in English is our humble attempt to capture the "IF THE ART IS POOR, spirit and culture of art in all its diversity. THE NATION IS SICK." Articles may be submitted for possible publication in the magazine in the following manner. • Send in your articles to [email protected] Please include your full name, contact Editor information (address and telephone number) BR Vikram Kumar and a short bio data. • Articles are published in the magazine only on Executive Editor the condition that the author agrees to the Paul Spurgeon Nicodemus terms of the Copyright Statement and Policy Feature Writers Cover Photograph: Regd. Office: Trivikram Publications, Rajahamsa D.No. 50-01-50/1, ASR Nagar, Avinash Pasricha Seethammadhara, Visakhapatnam - 530 013, A.P. RMK Sharma Coordinators Tel: +91 8897987445 (News, Advertisements & The opinions, beliefs and viewpoints expressed by Contributors Subscriptions) the various writers in the articles and reviews do Dr Sunil Kothari not necessarily reflect the opinions, beliefs and Sai Venkatesh Karnataka viewpoints of the editorial team or official New Delhi policies of The Dance India. -
Bibliography
Bibliography Al-Ali, N. (2010). Diasporas and Gender. In K. Knott & S. McLoughlin (Eds.), Diasporas: Concepts, Intersections, Identities. London: Zed Books. Al-Ali, N., & Koser, K. (2002). Transnationalism, International Migration and Home. In N. Al-Ali & K. Koser (Eds.), New Approaches to Migration: Transnational Communities and the Transformation of Home. London: Routledge. Alderman, D. H. (2008). Place, Naming and the Interpretation of Cultural Landscapes. In B. J. Graham & P. Howard (Eds.), The Ashgate Research Companion to Heritage and Identity. Aldershot: Ashgate. Ali, N., Kalra, V. S., & Sayyid, S. (Eds.). (2006). A Postcolonial People: South Asians in Britain. London: C. Hurst and Co. Amarasingam, A. (2008). Religion and Ethnicity Among Sri Lankan Tamil Youth in Ontario. Canadian Ethnic Studies, 40(2), 149–169. Anderson, B. (1983). Imagined Communities: Reflections on the Origins and Spread of Nationalism. London: Verso. Anderson, B. (1998). The Spectre of Comparisons: Nationalism, Southeast Asia and the World. London: Verso. Anthias, F. (1998). Evaluating ‘Diaspora’: Beyond Ethnicity? Sociology, 32(3), 557–580. Anthias, F. (2007). Ethnic Ties: Social Capital and the Question of Mobilisability. The Sociological Review, 55(4), 788–805. © The Author(s) 2020 225 D. Jones, Superdiverse Diaspora, Global Diversities, https://doi.org/10.1007/978-3-030-28388-9 226 Bibliography Appadurai, A. (1996). Modernity at Large: Cultural Dimensions of Globalisation. Minneapolis: University of Minnesota Press. Anthias, F (2008) ‘Thinking through the lens of translocational positionality: An intersectionality frame for understanding identity and belonging’, Translocations: Migration and Social Change. 4(1) Balasunderam, A. (2008). Gang-Related Violence Among Young People of the Tamil Refugee Diaspora in London. -
List of Members Holding Certificate of Practice (As on 1St April, 2021)
LIST OF MEMBERS HOLDING CERTIFICATE OF PRACTICE (AS ON 1ST APRIL, 2021) THE INSTITUTE OF COST ACCOUNTANTS OF INDIA (STATUTORY BODY UNDER AN ACT OF PARLIAMENT) CMA BHAWAN, 12, SUDDER STREET, KOLKATA - 700 016 [ 1 ] HOLDING CERTIFICATE OF PRACTICE THE INSTITUTE OF COST ACCOUNTANTS OF INDIA (STATUTORY BODY UNDER AN ACT OF PARLIAMENT) (Act No. 23 of 1959) CMA BHAWAN, 12, SUDDER STREET, KOLKATA - 700 016 Council 2020-2021 (As on 1st April 2021) President CMA BISWARUP BASU (KOLKATA) Vice-President CMA P. RAJU IYER (CHENNAI) Members CMA Ashwinkumar Gordhanbhai Dalwadi (Ahmedabad) CMA Neeraj Dhananjay Joshi (Pune) CMA Debasish Mitra (Navi Mumbai) CMA Ashish Prakash Thatte (Thane West) CMA P. Raju Iyer (Chennai) CMA V. Murali (Chennai) CMA K Ch A V S N Murthy (Hyderabad) CMA H. Padmanabhan (Chennai) CMA Papa Rao Sunkara (Vijayawada) CMA Biswarup Basu (Kolkata) CMA Chittaranjan Chattopadhyay (Serampore) CMA Balwinder Singh (Chandigarh) CMA Rakesh Bhalla (Mohali) CMA Vijender Sharma (Delhi) Government Nominees Shri Manmohan Juneja (New Delhi) Shri Devendra Kumar (New Delhi) Shri Sushil Behl (New Delhi) CA Mukesh Singh Kushwah (Ghaziabad) CS Makarand Lele (Pune) Bankers Central Bank of India, New Market Branch, Kolkata & New Delhi Punjab National Bank, New Market Branch, Kolkata & New Delhi HDFC Bank Ltd. Central Plaza, Kolkata IDBI Bank, Dharmatala Branch, Kolkata Auditor : M/s. RAY & RAY, Chartered Accountants Telephones Website +91-33-2252-1031/1034 /1035 Fax www.icmai.in +91-33-2252-1492 /1602 /1619 +91-33-2252-7993 e-mail: [email protected] LIST OF MEMBERS [2] PAST PRESIDENTS * Shri M. Shoaib 1944-48 * Shri N.Sarkar 1948-54 * Shri F. -
Politics of Informal Retail in the Neoliberal Era
Syracuse University SURFACE Dissertations - ALL SURFACE August 2018 Right to Sell: Politics of Informal Retail in the Neoliberal Era. Anirban Acharya Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Social and Behavioral Sciences Commons Recommended Citation Acharya, Anirban, "Right to Sell: Politics of Informal Retail in the Neoliberal Era." (2018). Dissertations - ALL. 908. https://surface.syr.edu/etd/908 This Dissertation is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. ABSTRACT This is a study on the puzzling case of neoliberal pro-market states enacting policies that attempt to curb the competitive and profitable businesses of urban street vendors. Ac- cordingly this project asks a simple question: if neoliberal governance of the economy prescribes a positive disposition towards the market system driven by selfish pecuniary gain, then why are informal street vendors regularly evicted and harassed by neoliberal states in cities around the world? To answer this, I analyze the literature on neoliberalism and the informal economy, and provide new theoretical insight into the internal contra- diction of neoliberal principles in the context of the informal economy of selling. I argue that the conflict with informal street vendors and the states is a manifestation of this con- tradiction. Through my field research on informal street vendors (or hawkers) of Kolkata I demonstrate this contradiction by analyzing the political economy of street vending. Specifically I study the social movement of hawkers and show how the right to sell in the city of Kolkata is negotiated and configured in the neoliberal era.