Lighthouse'99 Case Studies Rockin' the Music Business
Lighthouse‘99 Case Studies MP3 Rockin’ the music business “Why, when you can get EBC scorecard music for free, would anyone E-business community type ● Alliance pay for it?” — Steve Marks, Deputy General Context providers ● MP3.com, Listen.com, E-music, RioPort.com Counsel, Recording Industry Association of America Customers ● Music listeners Content providers ● Music labels, artists, users “Our strategy is going to be Commerce service providers ● MP3.com (Digital Audio Music), CyberCash, to make it easier to buy the Anacom Merchant Services, DigiSign music than to steal it.” Infrastructure providers ● Hardware:Saehan — MPMan, Thompson — Gene Hoffman, President and Electronics — the Lyra, Diamond Multimedia CEO, Emusic — the Rio ● “Digital distribution is the Software:Nullsoft — WinAmp, MusicMatch — MusicMatch Jukebox, RealNetworks — future, and we’ve got to get on RealJukebox, Microsoft — Media Player top of it because it’s not wait- ● Telecommunications providers ing for us.” Competitors ● Other digital distribution systems: Liquid — Lars Murray, Director of New Media, Rykodisc Audio, a2b (AT&T), MS Audio ● Traditional distribution media/outlets: compact "The public has the tech- disc, cassette, DVD/radio, MTV, Tower nology before the industry Records, etc. does, and they fear it." Primary value proposition ● Small, digitally compressed music files that can — Chuck D, Public Enemy be transported via the Internet, or stored in any digital device/media "If history has taught us Key technologies and ● MPEG – Level 3 audio compression algorithm, applications software players, “rippers,” encoders, various anything, it's that open plug-ins, PCs, portable hardware devices, always wins. An open com- removable flash memory pression technique will win — Governance structure ● Non-hierarchical.
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