Radio-Guide-38-09-17
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MUTUAL'S BIRTHDAY JAMBOREE Complete Programs to Be Broadcast Week Ending September 17 The Lone Rang- er still rides every Monday, Wednesday and Friday night-MBS www.americanradiohistory.com Sensationally low priced 1939 Table Radios ... RCA Victor offers ELECTRIC TUNING Are the rooms in your house! Pli 31-i A BUTTON -r/W ra4/ gi-711' r -- g4 tor eigeta**"9* t'AiwiA« - - - 2 Now each member of your family can have ment with the sort of tone and volume you -,,,gaZSZZLUZZ a personal, Electric Tuning radio. The want. Many have horizontal dials. All offer t _ - ¡ore- new low prices for the new 1939 RCA Victor abundant additional proof that you get extra e,. models make it easy to have a radio for every value when you choose RCA Victor. room. Right now your RCA Victor dealer is 'Prices f. o. b. Camden, N. J., subject to cmusge without notice. ready to show you a group of completely new table models. Most of them have Electric Get $25.95 Value, in Victor Records and Tuning. All are compact, handsome, rich it RCA Victrola Attachment, for $14.95 tone, superb in performance. In your RCA SAVE $11.00! This special offer 6 Model 96T3 ...Electric Tuning, gives you $14.951- RCA Victrola Key to Sets Victrola Push -Button Switch, RCA Victor dealer's store, you will find styles and Attachment, $9.00 in Victor Victor Metal Tubes $49.95' Records, $2.00 subscription to 1 Model 93X - . AC -D 2 Operation, 9 Model 95T5 ...Improved Electric sizes to suit every room and all tastes. When Victor Record Review, and mem- Standort Reeaftastsani Police Calls. Tuning, Illuminated Horizontal Dial, bership in Standard Broadcasts you test the models that interest you, you will the Victor Record 2 Model 96T ... Electric Tuning, and Police Calls. Society -all for $14.95-a saving 6 -Tube Superhet. $29.95" Continental style cabinet $24.95' Circuit... discover that each one is a real musical instru- of $11.00. }List price. 3 Model 961'1 ... Electric Tuning, 10 Models 9X1, 9X2, 9X3, 9X4... 6 -Tube Superheterodyne Circuit, Powerful little radios available in Wal- Continental cabinet ... ..$395" nut, Arizona Onyx Cream, Brazilian RCA presents the "Magic Key every Sunday, 2 to 3 P. M.. E. D. S. T., on NBC Blue Network. You can buy FOR FINER RADIO PERFORMANCE - Onyx Green, Jet Black or Burl Onyx RCAVictor Radios on C.I.T. easypayment plan. Any radio instrument is better with an RCA Victor Master Antenna. RCA VICTOR RADIO TUBES 4 Model 95T1 ...Superheterodyne, Brown. Clock -type Dial, RCA 'victor 'rubes. AC -DC Operation. 1 1 Model 96T2 ...Improved Elec. 5 Model 9XX. A miniature radio. AC -DC Operation, Built-in Antenna, tric Tuning,New2-band Straight -Line metal tubes. Dial, Victrola Push -Button Switch, American, foreign reception . $39.95' 6 Model 95X1 ... Electric Tuning. 12 Model 97T... Electric Tuning, AC -DC Operation, Built-in Antenna. 7 RCA Victor Tubes, Magic Eye, 7 Model 97X AC -DC Operation, Victrola Push -Button Switch. 3 -band Electric Tuning, Illuminated Hori- Straight -Line Dial. Continental style zontal EKal, 7 RCA Victor Tubes. cabinet. (Also available for AC -DC Continental style cabinet ... $29.95' operation as Model 98X) $59-95" 13 Model 99T . A de luxe Electric Tuning table model. Amer- ican and foreign reception. 3 -band Straight -Line Dial, 9 RCA Vic- tor Tubes, Master Noise Eliminator, Victrola Button, Magic Brain, Magic Eve, Metal Tubes. 8" Electro -Dynamic Speaker $89.95' A SERVICE OF THE RADIO CORPORATION OF AMERICA www.americanradiohistory.com RADI DOUBLES YOUR RADIO ENJOYMENT 731 PLYMOUTH COURT, CHICAGO, ILL. near the much more than a pleasant fifteen Medal of Merit broadcasting facilities and you see Carthy, comes nowhere what expensive entertainment is mark set by Benny, Burns and minutes for the children. It was a Elsewhere in this issue you will filling our parlors. Allen, or Cantor. It was only a year time of inspiration and learning, a read of the birth and growth of a Receiving more than S10,000 a or so ago, remember, that Edgar peaceful island in the hurricane of fine young network. It's first baby week for their services are the fol- Bergen was a Vallee guest. About shooting and conflict and suspense cry raised in young excitement four lowing fortunate shows and show - that time Mr. Bergen put his sig- that characterize most of our juve- years ago was, "This is the Mutual folk: Major Bowes, Eddie Cantor, nature to a long-term contract at nile shows, when the child's mind Broadcasting System." Only a few George Burns and Gracie Allen, what looked like a fat and prosper- was led out to new beauty and listeners heard it then, for its sta- Jack Benny, the Good News hour, ous figure. But he reckoned with- delicious imaginary adventuring. tions could be counted on the fin- Fred Waring, the Max Reinhardt out the potential popularity of his Long before Walt Disney gave us gers of one hand. Today the words hour, and the Charlie McCarthy hickory brat. His pay these days "Snow White and the Seven are the same but the voice is deep- hour. is only about $3,- Dwarfs" Miss Wicker had spun into er, stronger, and its tones carry Top man in the 000 a week. the brains of a million children the north into Canada, east into Mane, list is supposed to love for the same fantasy, the same south into Mexico, and west into be Major Bowes, Silent Sing- droll humor, and the identical gen- the Pacific. whose salary is ing Lady tle struggle for the right. It is significant that this network guessed at $25,000 nearly But the Singing Lady is silent was formed by stations which cove- After weekly. Oddly of these days and our children's ears nented among themselves to form eight years enough, the artists broadcasting, the stray to other, less -desirable pro- a free association for their mutual on this highest - Lady grams. Not because we want them benefit. Once a handful of man- Singing priced show are no more. to, certainly; not because they want agers and stockholders who gave sings the poorest paid of Wicker, to, certainly; but because our broad- to each other little more than belief Ireene all broadcasting's who was the Sing- casting system, great as it is, offers in a new idea and trust in each hired hands. is no answer to the objection, "It's a other, that group has grown until Eddie ing Lady, now Cantor is reported Europe, search- fine program, but it's bad business." now it counts more than one hun- in to Good business or bad business in its web. receive $16,500 ing for new stories dred stations should have nothing to do with a for a week. The Good which she can tell Politicians who have searched program which has won every own lanterns News show pays Radio Guide awards its Medal her beloved chil- means to hoist their award offered by newspapers, mag- have its talent about of Merit to Mutual Network dren. to congressional mastheads azines, parent -and -teacher organi- a monopoly. $20,000. But the point of called broadcasting zations, and women's clubs. The Mutual Broadcasting System is Some of these figures are not all this note is that we listeners who both broadcasting's and the listen- profit for the performer. Cantor, have come to depend on a certain ers' perfect defense against this un- for example, produces the entire standard of performance and regu- Things to Keep production, his for a of what has fair charge. For Mutual operates In and price is larity of appearance Radio's blossoming season offers package of entertainment, stations and builds no programs. which been named as the best children's listeners unparalleled entertainment absolves the sponsor from hiring program on the air can be deprived Instead, it is a free-will association values. RADIO GUIDE, celebrating announcers, stooges and writers. of that without even the that guarantees to the listener free- program these great weeks of entertainment, Most surprising fact is that our formality of a "so sorry, folks." dom forever from any of the evL 1 also offers unparalleled value. leading radio figure, Charlie Mc- For the Ireene Wicker series was influences indicated by the Amer- Please pardon us if we sound im- ican system's enemies. modestly confident, but facts are Because the Mutual Broadcasting facts and we refuse to dodge them. System has pioneered with distinc- For example we offer: tion in the field of international CONTENTS Issue dated September 24-An- broadcasting, because of its expert Men of Great Faith 2 Mutual's Birthday Jamboree 14 other Musical Giant profile, telling and professional coverage of sports Highlights of the Week 4 Listening to Learn 15 the beautiful story of Mozart. events, because its programs have Orchids on Marion Friends of Yours 16 Talley's Budget 6 Issue dated October 1-Time Records of the Week 17 made it a ceaseless contributor to Airialto Lowdown 7 changes take place this week and Hymns Are in the Air 18 the pleasure of listening, and be- "Arnold Grimm's Daughter" 8 you will be lost in a forest of mis- Crossword Puzzle 19 cause it has now achieved four sig- How to Be a Successful placed programs unless you follow Secretary 10 This Week's Programs 20-35 nificant years of usefulness, RADIO our new listings. Hollywood Showdown 11 On Short Waves 36 GUIDE awards to it our Medal of The March of Music 12 Summer Contests 37 Issue dated October 8-The 1938 Merit.