Magic Quadrant for Ad Tech
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20 Mins Rapid Growth Session
Adcore Webinars 20 mins rapid growth session Yossi Elchanan Federica Mueller CMO Partner Manager • A leading international digital marketing solutions provider since 2006 • 15 years of experience in digital advertising • Technology developers for digital marketing automation • Google, Microsoft, Facebook & TikTok premier partners • Listed on the TSXV (Toronto Stock Exchange) and the FSE (Frankfurt Stock Exchange) About Adcore 2 Agenda • 4 points for rapid growth 5:52 • Opportunity alert! 3:24 • The future is almost here: Roadmap to success 15:36 3 4 points for rapid growth 4 4 points for rapid growth 1. New Manager Account (MCC) structure Same as Google, you are now able to easily 5 Better organization of insights: Manager Account Overview The new Manager account structure is supported with a better Management dashboard 6 4 points for rapid growth 2. Easier, improved import from Google two different platforms? • Use the Import Accounts feature to import all your campaigns from Google. • Use Scheduling in order to keep them updated 7 4 points for rapid growth You can now import from Google Ads: Items that can’t be imported but can be re- created using Microsoft Advertising • 20 thousand campaigns • Account-level App Extensions • 10 million ad groups • Ad group-level App Extensions • 20 million keywords • Automated rules • 20 million ads • IP exclusions • 5.5 million ad group-level and campaign-level • Remarketing lists and associations negative keywords combined • 10 million ad group product partitions • 200,000 all other entities combined • 3 million targets 8 4 points for rapid growth 3. Let DSA do the work for you Dynamically target relevant search terms Now open for tier 1 countries Tip: Start with high bids to gain traffic at first 9 4 points for rapid growth 4. -
Yahoo! Entertainment & Lifestyle Fellowship
A little about us: Verizon Media, a subsidiary of Verizon, is a values-led company committed to building brands people love. We reach over one billion people globally with a dynamic house of 20+ media and technology brands. A global leader in digital and mobile, Verizon Media is crafting the future of media. We are an award-winning team of investigative, enterprise, trending and breaking news editors, reporters and producers with a track record of breaking stories that capture national attention. Our platforms reach hundreds of millions of users each month, so when we break news, it has the power to shape the conversation. We also have a laser focus to engage, inform and captivate our mobile audience. As a multimedia journalist, you get to make an impact and have your content resonate with readers across the globe. At Verizon Media, we provide fellows the rare opportunity to engage with over a billion monthly active users. On May 24th, 2021, we’re kicking off our Multimedia Journalism Fellowship program in New York, Los Angeles, San Francisco and potentially a few other major locations, including your home. The Fellowship program will run through May 20th, 2022. In order to be considered all applicants must be members in good standing. This is a paid Fellowship opportunity. The Perks: Flexible work schedule - We’ll help you work where you need to, when you need to. Because life happens. Room to grow - Learning is built into every role here. You’ll get mentorship and take ownership. Benefits - We’ve got you covered. Our benefits include comprehensive healthcare, a great 401k, and more. -
The Retail Transformation Cultivating Choice, Experience, and Trust
The retail transformation Cultivating choice, experience, and trust From the Deloitte Center for the Edge A report in the Future of the Business Landscape series About the authors John Hagel III (co-chairman, Deloitte Center for the Edge) has nearly 30 years of experience as a management consultant, author, speaker, and entrepreneur. He has helped companies improve per- formance by applying IT to reshape business strategies. In addition to holding significant positions at leading consulting firms and companies throughout his career, Hagel is the author of bestselling business books such as Net Gain, Net Worth, Out of the Box, The Only Sustainable Edge, and The Power of Pull. John Seely Brown (JSB) (independent co-chairman, Deloitte Center for the Edge) is a prolific writer, speaker, and educator. In addition to his work with the Center for the Edge, JSB is Adviser to the Provost and a visiting scholar at the University of Southern California. This position followed a lengthy tenure at Xerox Corporation, where he was chief scientist and director of the Xerox Palo Alto Research Center. JSB has published more than 100 papers in scientific journals and authored or co-authored seven books, including The Social Life of Information, The Only Sustainable Edge, The Power of Pull, and A New Culture of Learning. Tamara Samoylova (head of research, Deloitte Center for the Edge) leads the Center’s research agenda and manages rotating teams of Edge Fellows. Prior to joining the Center, Samoylova served as a senior manager in Deloitte Consulting LLP’s Growth and Innovation practice, helping mature companies find new areas of growth by better understanding unmet customer needs, industry dynamics, and competitive moves. -
The Market for Real Estate Presales: a Theoretical Approach [Electronic Version]
Cornell University School of Hotel Administration The Scholarly Commons Articles and Chapters School of Hotel Administration Collection 2012 The aM rket for Real Estate Presales: A Theoretical Approach Robert Edelstein University of California, Berkeley Peng Liu Cornell University School of Hotel Administration, [email protected] Fang Wu Citadel Asset Management Follow this and additional works at: http://scholarship.sha.cornell.edu/articles Part of the Real Estate Commons Recommended Citation Edelstein, R., Liu, P., & Wu, F. (2012). The market for real estate presales: A theoretical approach [Electronic version]. Retrieved [insert date], from Cornell University, School of Hotel Administration site: http://scholarship.sha.cornell.edu/articles/1007/ This Article or Chapter is brought to you for free and open access by the School of Hotel Administration Collection at The choS larly Commons. It has been accepted for inclusion in Articles and Chapters by an authorized administrator of The choS larly Commons. For more information, please contact [email protected]. The aM rket for Real Estate Presales: A Theoretical Approach Abstract Presale agreements have become a pervasive worldwide practice for residential sales, especially in many Asian markets. Although there is a burgeoning empirical literature on presales agreements, only a few papers actually address their theoretical foundations. We create a set of interrelated theoretical models for explaining how and why developers and buyers engage in presale contracts for non-completed residential dwellings. Given heterogeneous consumer beliefs about future market prices, developers and buyers enter into presale agreements to mitigate, two intertwined, fundamental risks: those of real estate market valuation and default. Our analyses are consistent with prior empirical findings and provide additional theoretical insights for understanding the market for presales. -
Verizon Communications Inc. 2020 Form 10-K
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark one) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2020 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 1-8606 Verizon Communications Inc. (Exact name of registrant as specified in its charter) Delaware 23-2259884 (State or other jurisdiction (I.R.S. Employer Identification No.) of incorporation or organization) 1095 Avenue of the Americas New York, New York 10036 (Address of principal executive offices) (Zip Code) Registrant’s telephone number, including area code: (212) 395-1000 Securities registered pursuant to Section 12(b) of the Act: Title of Each Class Trading Symbol(s) Name of Each Exchange on Which Registered Common Stock, par value $0.10 VZ New York Stock Exchange Common Stock, par value $0.10 VZ The NASDAQ Global Select Market 1.625% Notes due 2024 VZ24B New York Stock Exchange 4.073% Notes due 2024 VZ24C New York Stock Exchange 0.875% Notes due 2025 VZ25 New York Stock Exchange 3.250% Notes due 2026 VZ26 New York Stock Exchange 1.375% Notes due 2026 VZ26B New York Stock Exchange 0.875% Notes due 2027 VZ27E New York Stock Exchange 1.375% Notes due 2028 VZ28 New York Stock Exchange 1.125% Notes due 2028 VZ28A New York Stock Exchange 1.875% Notes due 2029 VZ29B New York Stock Exchange 1.250% Notes due 2030 VZ30 New York Stock Exchange 1.875% Notes due 2030 VZ30A -
Capital Compounders How to Beat the Market and Make Money Investing in Growth Stocks Revised & Expanded Second Edition
Capital Compounders How to Beat the Market and Make Money Investing in Growth Stocks Revised & Expanded Second Edition Robin R. Speziale National Bestselling Author, Market Masters [email protected] | RobinSpeziale.com Copyright © 2018 Robin R. Speziale All Rights Reserved. ISBN: 978-1-7202-1080-1 DISCLAIMER Robin Speziale is not a register investment advisor, broker, or dealer. Readers are advised that the content herein should only be used solely for informational purposes. The information in “Capital Compounders” is not investment advice or a recommendation or solicitation to buy or sell any securities. Robin Speziale does not propose to tell or suggest which investment securities readers should buy or sell. Readers are solely responsible for their own investment decisions. Investing involves risk, including loss of principal. Consult a registered professional. CONTENTS START HERE vi INTRODUCTION 1 1 How I Built a $300,000+ Stock Portfolio Before 9 30 (And How You Can Too!) My 8-Step Wealth Building Journey 2 Growth Investing vs. Value Investing 21 3 My 72 Rules for Investing in Stocks 28 4 Capital Compounders (Part 1/2) 77 5 Next Capital Compounders (Part 2/2) 88 6 Think Short: Becoming a Smarter Investor 96 7 Small Companies; Big Dreams 106 8 How to Find Tenbaggers 123 9 How I Manage My Stock Portfolio and Generate 131 Outsized Returns – The Three Bucket Model 10 How This Hedge Fund Manager Achieved a 141 24% Compound Annual Return (Since 1998!) 11 100+ Baggers – Top 30 Super Stocks 145 12 Small Cap Ideas – Tech Investor Interview -
Verizon Media Déclaration Infox 2019.Pdf
○ Targeted population (e.g. age, interests): No specific targeting - age limitations are included where relevant to ensure that children are not a target of the offerings. ○ Type of content displayed (e.g. video, text, images): On both products, images, text, videos. ○ Themes: ■ Yahoo Portal: mainly News, Sport, Finance, People, Style, Cinema ■ Yahoo Search: Categories/topics of content are determined by the user’s search query ○ Business model (source of revenue) ■ Yahoo Portal: Mainly Advertising. ■ Yahoo Search: Revenue share from Microsoft (search engine provider), based on search advertising. ○ Number of employees dedicated to the service globally and in France: ■ Globally: This is very difficult to determine given the nature of our business as staff are shared across functions and territories. ■ France: ○ Results in France for the Yahoo Portal and Yahoo search service in 2019 Verizon Media EMEA Limited offers the Yahoo Portal and Yahoo Search services in France. ○ Other Verizon Media (“ VZM”) online services (branded Yahoo) are offered in EMEA by Verizon Media EMEA Limited, a company incorporated in Ireland, as specified in its ‘Terms of Service’ available at https://www.verizonmedia.com/policies/ie/fr/verizonmedia/terms/otos/index.html. Yahoo Search - VZM’s exclusive web search and paid search provider is Microsoft’s Bing, which controls both the crawling of the web, indexing of such crawled web content and the search algorithm. When users submit search queries to Yahoo Search, those queries are sent to Microsoft, which returns algorithmic and sponsored results for display to users. Microsoft determines which results are returned and the order in which the results are to be displayed. -
Building New Branding Experiences
Bulding New Brand Experiences We’re the Creative Agency You’ve Been Searching for WE’RE FEARLESS. WE’RE FRESH. WE’RE FUN. We’re not afraid of big ideas; We have stylish and Advertising is supposed to be a you shouldn’t be either. These sophisticated tastes. We little bit fun. Creating exciting are the game changers. It takes take great pride in being concepts, running campaigns, a little more work to sell them storytellers, solving problems, building websites…what’s not up the ladder, but it’s worth it. and making ideas work— to love? beautifully. We push creative ideas to the limit to break through the noise and engage a new breed of consumer. 1.669.223.1578 www.hivemindinc.com 2 1. A Blank Canvas Starting with a Blank Canvas hether you’re rebranding Companies are always looking for agencies with a bricks and mortar retail strong experience in their own brand category. And store, or simply adding that’s not completely unreasonable. One hopes to ecommerce to the mix, get an agency that understands the vernacular and most companies marketing maybe the “secrets” of the industry. But the truth to multiple audiences need to rethink their brands of the matter is that all clients are very different Wfrom time to time. and it’s unlikely that a solution that works for one If you’re very lucky, you can start at the beginning company will work for another. The idea of “best and reevaluate the name of your company or practices” assumes that one solution applies across product line. -
Verizon Media DSP
Verizon Media DSP Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 1 Walled gardens ● Massive scale ● Exclusive supply ● Deterministic ID ● Unique data The best of both worlds DSP Independent DSPs ● Agnostic ● Transparency ● Customization Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. DSP & native marketplace SSPs & Exchange The right stack Connections that fuel the ecosystem Video Syndication Premium content brands & partnerships Media Platform 3 Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Identity at the core Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. 4 Verizon Media’s Identity Graph App Mobile 2B Devices 1M Apps Carrier Search 9B / month DOOH Email 30B / day identity graph 240M profiles Commerce $220M / day (US) Native Desktop Ad exposure 200B Device & engagement daily cross-screen ID data signals across Location Audio Verizon Media 225M MAUs IP Bid stream & platform data Content Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited. Cookies 1.2B MAUs Verizon Media Audiences Leveraging diverse and accurate data on over 1B consumers across 1M characteristics, we make it easy for you to reach the right audience at scale. Verizon Media Audiences build on the success of Lower CPC on Lift in CVR rd our previous Interest categories performance 51% mobile over 3 party 71% over 3rd party Audiences available: Use cases Interests & Household In-market Conquesting behavior & life stage audiences Performance Audiences based on insights Audiences based on signals that Seed data from purchases data from signals such as search, define life moments from via email or 3rd parties are scaled Brand Awareness purchase behavior, site visits and registered users, carrier to vertical based audiences device usage. -
Advertising and Sales Promotion Guide
DOCUMENT RESUME ED 313 501 CE-053-52-7- TITLE Advertising and, Sales Promotion Guide. INSTITUTION North Carolina State Dept. cf Public Instruction-, Raleigh. Div. of Vocational Education. PUB DATE 89 NOTE 151p. PUB TYPE Guides - Classroom Use - Guides (For Teachers) (:52) EDRS PRICE MF01/PC07 Plus Postage. DESCRIPTORS *Advertising; Competency Based Education; Display Aids; *Distributive Education; High Schools; *Marketing; *Merchandising; *Publicity; Salesmanship; *Sales Occupations; State Curriculum Guides IDENTIFIERS North Carolina ABSTRACT This document contains teacher materials for a 4-unit, 1-year marketing education course in advertising and sales promotion offered in grades 11 and 12 in North Carolina. The preface contains a rationale for the development of the course, a course description,course objectives, a list of the instructional units of the course, and a list of the sections contained in each unit. A separate statement, which describes promotion activities intended to enable gOods and services to appear favorable to customers) as a major function of marketing states that this guide's purpose is tOprovide high school students with the initial training for career areas such as display, advertising, and sales promotion. Fifty-six competency objectives are _fisted for the course. Subjects of the four instructional units are: overview of advertising and -promotion; advertising, and publicity; visual merchandising/display; and selling. Components of each unit are: (1) a table of contents for the unit; (2) the competency goal statement and competency objectives; (3) a content-teaching outline; (4) student activities; (5) evaluation measures; (6) keys to the test items; and (7) references. (CML) * Reproductions' supplied by-EDRS are the best that can be made * * from the original document. -
Verizon up to Speed Live Friday, August 21, 2020 Redefining
Verizon Up To Speed Live Friday, August 21, 2020 Redefining Communication Access www.acscaptions.com >> Stop me if you've heard this one before, we are living through unprecedented. >> Unprecedented. >> Unprecedented. >> Unprecedented. >> Unprecedented. >> I am not sure how many times I have used the word unprecedented, but it's a really good word. >> So much of what we do now is virtual. Meetings, happy hours, graduations, even weddings. Now it's time for a virtual anniversary. Won't you join me? 20 years ago, on June 30th, Verizon was born. It was an era of pay phones, dial-up internet, and not so smart wireless phones. We have made so much history since then, it's worth a look back at some of what went into who we are today. There was our crisis response to September 11th, 2001. >> I have seen people from everywhere down here, working together, pulling together, and we are going to get this thing up and running. >> A character-defining effort with V Teamers working around the clock to get things back up in a little more than a week. There was this iconic campaign, begun in 2002. >> Can you hear me now? Can you hear me now? Can you hear me now? Good. >> Some of you are so young, you may not know this guy actually worked for us first. There was the birth of our Verizon credo in 2004. >> Who is this company that we call Verizon? >> Our historic pioneering of mass-scale fiber optics home with Fios, our recovery response to Hurricane Katrina. -
Baird Marketing Tech & Services Industry Report 2020
BAIRD’S MARKETING TECH & SERVICES SECTOR OVERVIEW TABLE OF CONTENTS Industry Overview 1 Industry Trends & Update 2 Market Landscape 3 A. Advertising B. Digital Experience C. Customer Journey Management D. Social & Relationships E. Customer Experience F. Data & Insights Appendix 4 A. Baird Overview B. Valuation Perspectives Page 1 INTRODUCTION TO MARKETING TECHNOLOGY & SERVICES We are excited to share with you our first edition of Baird’s Marketing Technology & Services industry report, which details our views on the industry, including segmentation, sizing, key market players and trends impacting various segments. Marketing means different things to different people. For us, we generally view marketing as the business process of identifying, anticipating and satisfying customers needs and wants. Marketing spans many customer or business-facing activities, which cross other functions that we did not cover in this report. Here, we addressed marketing technology and services that are utilized to identify, attract, engage, convert and retain customers. We have segmented the market into six core segments, including advertising, digital experience, customer journey management, social and relationships, customer experience, and data and insights. We further segmented the industry into 31 sub-segments, all of which we cover in detail herein. Marketing is mission critical and one of the cornerstones of business management and commerce. Every company, whether B2C or B2B, must appropriately engage customers to grow. As a result, companies spend billions of dollars annually on third party technology and outsourced services to define and execute their marketing strategies which has created an ecosystem of thousands of companies to address a broad range of needs.