Media Reach to AEON Customer Kesion Malaysia AEON Customer Survey about Media (Dec 2017) at 21 MALLs

Gender

No of sample % Male Sample 545 100% Female 44% Female 305 56% 56% Male 240 44%

Race Indian Others No of sample % 7% 6% Sample 545 100% Chinese Chinese 267 49% Malay 49% Malay 207 38% 38% Indian 38 7% Other 33 6%

Age

No of sample % 51 and above 18 ~ 25 10% 29% Sample 545 100% 18～25 yrs old 158 29% 41 ~ 50 26～30 yrs old 31 ~ 40 26 ~ 30 98 18% 16% 31～40 yrs old 147 27% 27% 18% 41～50 yrs old 87 16% 51 and above 55 10% AEON Customer Survey about Media (Dec 2017) at 21 MALLs

Q. Have you seen digital signage at AEON Mall?

% Yes Yes 61% 61% No 39%

Q.Have you been influenced to buy products or visit restaurants advertised on digital signages?

% Yes Yes 68% 68% No 32% AEON Customer Survey about Media (Dec 2017) at 21 MALLs

Visibility and Awareness of A-synapse Visibility of other media

70% 64% Visibility 60%

50% 44% Yes 40% 61% 30% 24% 19% 20%

10% 7%

0%

1週間以内にビルボードをみた人 64% Seen A-synapse at AEON 61％ Seen Billboard within a week テレビを1日1時間以上見る人 44% Influenced by advertising in A-synapse 66% Watch TV more than an hour per day Find information is useful 51％ ラジオを1日1時間以上聴く人 24% Listen to Radio more than an hour per day 新聞を1日30分以上読む人 19% Read Newspaper more than 30min per day 月に3冊以上雑誌を読む人 7% The Media AEON customer touch the most is A-synapse and Billboard Read more than 3 Magazines per month 4 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about Billboard

60%

50% 48%

No 40% 36% 31% Yes 30% 64% 21% 20%

10%

0%

Have you seen billboard within a week? Where did you see it?

1週間以内にビルボードをみた人 64% 道路沿い・高速道路 48% Seen Billboard within a week Highways / Roads No 44% 公共交通機関 31% Public Transportation クアラルンプール市内 21% City Central

5 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about TV

30% 27% 26% 25% 19% 20% 17% No Yes 15% 49% 51% 11% 10%

5%

0%

Do you have a paid subscription? (such as Astro) How long do you usually watch TV per day?

有料チャンネルを利用している 51% 1～2時間 (1～2 hours) 27% Yes 2時間以上 (More than 2 hours) 26% No 49% 30分～1時間 (30 min～1 hour) 19% 30分以下 (Below 30 min) 17% テレビをみない (No) 11%

6 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about TV

What channel do you watch? What time frame do you usually watch TV?

20% 19% 40% 18% 17% 35% 30% 16% 14% 25% 14% 13% 20% 12% 15% 10% 9% 9% 10% 8% 8% 5% 6% 0% 6% 5%

4%

2%

0% TV1 TV2 TV3 NTV7 8TV TV9 Astro Hypp Other AM12:00～AM3:00 6% TV1 8% AM3:00～AM6:00 1% TV2 9% AM6:00～AM9:00 TV3 17% 3% NTV7 13% AM9:00～PM12:00 7% 8TV 14% PM12:00～PM3:00 6% TV9 9% PM3:00～PM6:00 Astro 19% 9% Hypp TV 6% PM6:00～PM9:00 31% Others 5% PM9:00～AM12:00 37% 7 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about Radio

How much radio do you listen to per day? What time frame do you usually listen radio?

30% 28% 40% 27% 35% 25% 24% 30% 21% 25% 20% 20% 15% 15% 10% 5% 10% 0%

5%

0%

AM12:00～AM3:00 3% 30分以下 (Below 30 min) 28% AM3:00～AM6:00 0% 30分～1時間 (30 min～1 hour) 27% AM6:00～AM9:00 36% 2時間以上 (More than 2 hours) 24% AM9:00～PM12:00 26% 聴かない (No) 21% PM12:00～PM3:00 17% PM3:00～PM6:00 12% PM6:00～PM9:00 3% PM9:00～AM12:00 3% 8 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about Radio

How much time do you listen to radio per day? What channel do you listen to?

40% 20% 37% 18% 18% 35% 16% 15% 30% 14% 13% 12% 25% 12% 11% 8% 21% 21% 21% 10% 20% 8% 8% 7% 15% 6% 5%

10% 4% 2% 5% 0% 0% FM FM Fly FM FM Hot FM One FM FM Suria FM Others

音楽 (Music) 37% Hitz FM 18% My FM 13% エンタメ (Entertainment) 21% Fly FM 12% 情報・流行 (Information / Trend) 21% ERA FM 11% ニュース (News) 21% Hot FM 11% One FM 8% Sinar FM 7% Suria FM 5% Others 15% 9 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about Newspaper

How much time do you spend for reading newspaper per day? What newspaper do you usually read?

50% 47% 25% 45% 22% 40% 20% 18% 34% 35% 15% 30% 12% 12% 11% 25% 10% 10% 7% 20% 6% 14% 15% 5% 2% 10% 5% 0% 5% New Berita Harian The Sun China Utusan The Edge Others Straits harian Metro Press Malaysia 0% Times The Star 22% New Straits Times 12% 30分以下 (Below 30 min) 34% Berita harian 12% 30分～1時間 (30 min～1 hour) 14% Harian Metro 11% 1時間以上 (More than 1 hours) 5% The Sun 10% 読まない (No) 47% China Press 7% Utusan Malaysia 6% The Edge 2% Others 18% 10 AEON Customer Survey about Media (Dec 2017) at 21 MALLs Result about Internet

How much time do you use internet per day? What is the purpose of using internet?

40% 30% 37% 36% 35% 25% 24% 30% 20% 20% 25% 17% 17% 16% 20% 19% 15%

15% 10% 10% 6% 6% 5% 5% 2%

0% 0%

30分以下 (Below 30 min) 2% ソーシャルメディア (Social Media) 24% 30分～1時間 (30 min～1 hour) 6% メール・メッセンジャー (Email/messanger) 20% 1時間以上2時間未満 (1～2 hours) 19% 動画視聴 (Watching movie) 17% 2時間以上5時間未満 (2～5 hours) 37% 仕事・検索 (Work / Research) 17% 5時間 (More than 5 hours) 36% ニュース・情報収集 (News / Information) 16% オンラインゲーム (Online game) 6% 11