Brand Protection Physical Protection

Tamper Indicating Overt Technologies Covert Technologies

www.BradyBrandProtection.com Technology Integration

Diverse, multi-faceted technologies integrated into a custom protection solution.

Brady is an integrator of industry leading security technologies into labeling products. Our portfolio is ever expanding in order to stay ahead of the criminal element.

In today’s marketplace, one protection technology is simply not enough to address all of a brand owner’s security needs.

To be successful, you need a brand protection solution provider that’s versatile, progressive and multi-faceted. A solution partner equipped with numerous technologies and innovations to defend against anti-counterfeiting and fraud.

Brady offers an array of industry-leading authentication technologies, and we’re continually developing new advancements for the future. We can work closely with you to select the right technologies for your needs and develop a long-term protection plan to make sure you’re prepared for the challenges ahead.

Brady Brand Protection: A name you can trust. Brand protection you can depend on. Tamper Indicating Technologies The R&D Difference Brady’s tamper indicating technologies help deter and provide visible evidence of label switching, reuse of product packaging, unauthorized service, product dilution, alteration and other forms of fraudulent activity. These tamper indicating technologies can be combined with other security features to build a strong, multi-layered anti-counterfeiting and anti-tampering solution.

Customized & Controlled Solutions Brady’s tamper evident offering consists of fully customizable tamper evident labels, seals, tapes and coatings only available through Brady’s supply chain controlled Brand Protection business.

Adhesive Footprinting Labels (B-367) OO B-367 leaves a customized footprint Research & development pattern (i.e. logos, warnings, etc.) plays a critical role in behind when the label is removed. Brady’s success as a The footprint pattern will also leading provider of brand appear on the top surface of the protection solutions. We label in order to prevent label reuse have over 250 technologists in laboratory sites located around the world. Cleanly Removable Optical Film Labels (B-337) Through technical OO B-337 is a cleanly removable optical leadership, we develop thin film with an opaque metallic solutions for our customers coating containing a customizable that exceed expectations image that’s invisible until activation. and deliver maximum The clean removability eliminates value. These solutions are the need to clean off left behind built by refining leading- adhesive or scrapping of packaging edge core technologies, during rework or inspection continually pursuing emerging technologies and focusing on environmental Tamper Evident Coatings sustainability to meet the A B needs of our customers OO Brady’s specialized inks and today and in the future. coatings help aid against tampering that might be done with the use of C D heat, chemicals or water. These irreversible indicating coatings can be supplied on a wide assortment of A) Non-activated B) Heat Indicating label materials, ranging from papers C) Water Indicating D) Heat & Water Indicating to synthetics and will run, smudge, change color or dissolve

Did You Know?

In addition to the above fully customizable and supply chain controlled tamper indicating technologies, Brady also offers Defender™ Series tamper evident labels. Defender Series labels consists of an assortment of destructible or footprinting materials available in standard patterns (VOID or checkerboard footprints), and stock or custom label sizes. Defender Series labels are available through Brady’s traditional global distribution network.

www.BradyBrandProtection.com Overt Technologies Brady’s overt technology offering is clearly visible and can be authenticated without the need for special tools and equipment. All of these technologies can be combined with other security features to build an even stronger multi-layered anti-counterfeiting solution.

TRULENS™ Micro-Optic Security Film Unique non-holographic technology reserved exclusively for brand owners protecting high-risk product lines that are health and safety risks if counterfeited.

Doesn’t Look Like a Hologram OO All-polymer multi-layer film with no metalized diffractive layers OO Customizable 3-D visual effects possible from a process called “synthetic imaging,” whereby millions of micron-scale optic projectors precisely align to project 100,000 dpi printed custom images OO Unlike holograms, TRULENS images are easily visible in all lighting conditions

Proven Highly Resistant to Counterfeiting or Simulation OO Proven technology that has protected over a billion units of an exclusive few, highly targeted brands over a recent 3 year period OO Manufactured under tight security controls using a proprietary origination, tooling and manufacturing process OO Utilizes noncommercial production equipment that requires a high level of process know-how OO Images are embedded in polymer, eliminating mechanical copying methods commonly used on embossed holograms OO Images appear as stable, non-diffraction colors, something other overt security technologies cannot provide

Embossed Optical Film Unique security technology consisting of hundreds of layers of thinly stretched and embossed polymers that reflects and refracts light, allowing shifts in color to occur at different viewing angles.

Unique “CLEAR” Appearance OO Unlike traditional color shifting technologies that change from one color to another, this film is unique in that it appears “clear” when viewed straight on and shifts to blue when viewed at a sharp angle

Multiple Methods of Easy Authentication OO Clear to blue shift is visible even in poor lighting conditions OO Secondary color shifts (i.e. black to red or green to yellow) can be built into a design OO Embossed pattern shifts from red-gold to dark blue when tilted OO Textured embossed feel offers tactile authentication Optically Variable Devices (OVDs) Viewed as the primary overt security feature for many product and document protection needs, Brady’s OVD technology offering includes an assortment of sophisticated holographic capabilities and copy resistance microstructures.

Diverse Design Options OO Utilization of several secure OVD design origination providers allows Brady the ability to offer it’s customers the most appropriate OVD solution for an application OO Overt security features consist of image flips and switches, depths, animation, latent images, lens effects, demetallization, color and/or contrast changes, and embossed appearances OO Covert security features that are identifiable with simple tools can be layered into most OVD designs for additional security at no additional unit cost

Color-Shifting Inks Color-shifting security inks are the most versatile and cost-effective security solution available for protection against counterfeiting and photocopying.

Flexible Design Options OO Allows for a security feature that can range in size from a small spot (~5mm diameter), to a larger area that enhances a brand logo and/or graphic

High Resolution Printing A simple yet powerful feature that can be added to any anti-counterfeiting label design is the use of high resolution spot printing.

Difficult to Reproduce OO This printed feature consists of micro text, guilloche patterns and other printed images that are difficult to accurately reproduce with color copiers, scanners, or traditional print methods available to the public

Covert Mixed with Overt Elements OO An assortment of intentional yet subtle or non-visible printing flaws can easily be mixed into high resolution printing to provide both overt and covert elements

www.BradyBrandProtection.com Covert Technologies Brady’s covert technology offering keeps your anti-counterfeiting and piracy protection confidential. They can be authenticated through a variety of methods, ranging from simple tools like smart phones, flash lights and magnifiers to advanced laboratory analysis equipment. All of these technologies can be combined with other security features to build an even stronger multi-layered anti-counterfeiting solution.

Security Taggants Microscopic (3-5 micron) inorganic chemically inert markers that can only be identified with the use of specially engineered detectors.

Versatile and Personalizable OO Can be mixed into an assortment of inks, coatings, films and adhesives OO Designed with jagged edges to “hook” into surfaces and maintain a presence in most any substrate indefinitely, often outliving their host (such as an ink or adhesive) OO As an added level of protection, unique non-viable DNA signatures can be added to security taggants, offering brand owners a truly exclusive security marker

Array of Detection Devices OO Standard laser pens OO Multi-read units OO Simple yes/no lights or audible OO Programmable forensic level devices detectors

Light Polarization Brady’s light polarizing printed security inks are a versatile and cost-effective security solution that offers overt, covert and forensic level security, all in a single printed image.

Simple Authentication OO Overt verification is a subtle color shift when viewed from different angles OO Covert verification is easily done using a credit card size polarizing filter that reflects the security ink’s unique circularly light into a prompt and obvious brilliance

Flexible Design Options OO Allows for a security feature that can range in size from a small spot (~5mm diameter), to a larger area that enhances a brand logo and/or graphic OO Available in an assortment of securely controlled color shifting bases and polarization effects. Can also be customized to include other security features to make the ink machine-readable or personalized to a brand owner

No Set Up or Origination Costs OO Ideal for a high-mix, low-volume family of products. As compared to security films or foils, different originations and raw materials for each product part number is not required Covert & Copy Protected Barcodes Brady offers an assortment of covert unit level tracking technologies, ranging from invisible barcodes that can only be read with specialized scanners to barcodes with embedded anti-counterfeit / copy prevention features that ensure an illegally reproduced label is detectable.

Invisible Barcodes OO Inconspicuously print a UV or IR invisible barcode onto a label and read it with a UV or IR equipped specialized barcode scanner

Copy Prevention Features OO Variable data printing (VDP), combined with anti-counterfeit / copy prevention print features, ensures that any illegally reproduced label is detectable via an image analysis smartphone app

Micro & Nano Imaging Text or images that are too small for the unaided eye to recognize can be incorporated into a label without interfering with the label design or corporate branding needs.

Security Printing OO Fine detail micro-text printing down to 0.27mm (0.8 pt font) in height and viewable with 8X magnification or higher OO Can be designed to be visible but not readable without magnification, or completely hidden within a larger or more complex printed image OO For additional security, an assortment of intentional subtle printing flaws or misspellings can easily be built in

OVD Security Film or Foil OO Ultra-fine detail nano-text imaged down to 0.03mm (30 µm) in height and viewable with 60X magnification or higher OO High resolution nano-pictures or graphics when viewed under magnification show extremely fine detail and definition OO For additional security, an assortment of intentional subtle flaws or misspellings can easily be built in

Did You Know?

Brady is an integrator of industry leading security technologies into labeling products. Our portfolio is ever expanding in order to stay ahead of the criminal element. The technologies in this brochure are only several examples of what Brady can layer into a unique labeling solution.

www.BradyBrandProtection.com To learn about the digital brand protection technologies Brady has to offer, please refer to the Digital Protection brochure.

To learn more about our Brand Protection Solutions, visit www.BradyBrandProtection.com or call one of the numbers below.

North America Latin & South America Europe Asia Pacific

Brady Worldwide, Inc. W. H. B. do Brasil Ltda Brady nv Brady Corporation Asia Pte Ltd 6555 W. Good Hope Rd Ceci av., 238 Tambore Lindestraat 20 9240 1 Kaki Bukit Crescent P.O. Box 2131 San Paulo 06460-120 Brazil Zele, Belgium Singapore 416236 Milwaukee, WI 53201 Phone: +5511 4166-1500 Phone: +32 52 45 78 11 Phone: 65-6477-7261 Phone: 1-800-297-5778

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