DIGITAL IMAGING SOLUTIONS FOR BRAND PROTECTION AND DOCUMENT SECURITY White Paper Solutions to combat counterfeit medicines worldwide February 2009 AlpVision SA Abstract Rue du Clos 12 1800 Vevey Protecting pharmaceutical products against counterfeiting or Switzerland fraudulent importation of donated or discounted medicines is now T: +4121 948 6464 possible using standard packaging and labelling without extra F: +4121 948 6465 production cost.
[email protected] Introduction Protecting pharmaceutical products against counterfeiting or fraudulent importation of donated or discounted drugs will remain a permanent challenge in light of the increase in counterfeiting actions. The increase of the complexity of the supply chain in today’s global economy makes certification of every single supply source a nightmare. This is certainly a key factor in the rapid increase of counterfeiting attacks, including in countries where the supply chains are well established and trustworthy. © 2009 AlpVision SA - AlpVision and Cryptoglyph are registered trademarks of AlpVision SA, Fingerprint and Krypsos are trademarks of AlpVision SA DIGITAL IMAGING SOLUTIONS FOR BRAND PROTECTION AND DOCUMENT SECURITY How to differentiate authentic products from fakes or illegally imported ones? It is commonly admitted among specialists that packaging or labelling anti-counterfeiting features can be divided into two main categories: • The visible or overt features. • The features which are invisible to the naked eye or covert. Many pharmaceutical companies have added visible security features to their packaging. These include holograms, embossing, special ink and two dimensional bar codes. However, these visible features not only provide minimal security but they also require training for effective authentication. It is interesting to note that various companies offer hologram duplication services via Internet at very low prices.