PPWPACKAGE PRINT WORLDWIDE SPONSOR OF PACKPRINT SERIES TECHNOLOGY PACKPRINTWORLD.COM INNOVATION ISSUE # 1 2012 ANALYSIS ISSUE # 1 1 # ISSUE + PACKAGING DESIGN NEW TECHNOLOGY CASE STUDIES Understanding barrier films Putting a stop to What do printers need to know when it comes to choosing barrier films for printed packaging? counterfeiting How can brands and package printers stay one step ahead in the battle against counterfeiting and product diversion? SOLUTIONS FOR HIGH-QUALITY SHORT TO MEDIUM RUN PRINTED PACKAGING DRUPA 2012 Hall 16, Stand 16B40 ELGUIDER Web Guiding Systems NYSCAN Print Inspection ELSCAN Print Image Monitoring ELTENS Web Tension Measurement and Control Erhardt+Leimer GmbH Albert-Leimer-Platz 1 86391 Stadtbergen, Germany Telephone ++49 (0)821 24 35-627 Telefax ++49 (0)821 24 35-100 [email protected] www.erhardt-leimer.com 2 | Contents PPW contents Editorial [email protected] 14 Nick Coombes Editor Mike Fairley International Publishing Director Andy Thomas Group Managing Editor David Pittman News Editor Carol Houghton Editorial Assistant Danielle Jerschefske North America Editor James Quirk Latin America Editor Kevin Liu China Editor Advertising [email protected] Tim Gordon Global Advertising Manager Randy Kessler Americas Advertising Manager David Lewis Senior Sales Executive Gina Laudon Sales Executive – US Joerg Singer Account Executive Jerry Lee Account Executive – China Subscriptions [email protected] Production [email protected] Dan Taylor Print & Publishing Manager Marketing & circulation [email protected] Michael Hatton Communications Manager Management 25 34 Roger Pellow Labels and Pack Print Group MD/ Publisher Lisa Milburn Events and Publishing Director Tasha Janowski US Label Manager PPW features Publishers Tarsus Exhibitions & Publishing Ltd, Metro Building, 4 News 21 The ultimate efficiency 1 Butterwick, Hammersmith, London How will India’s changing retail market in folding carton converting? W6 8DL, UK open up the door for printed packaging? Nick Coombes talks to Gallus talks T: +44 (0)208 846 2700 - KAMA, Highcon and Bobst launch new about its high-tech ICS 670 ISSN 1478-7520 equipment 25 Get ready for Drupa US office 11 Barrier films Read an exclusive interview with show Understand barrier films for flexible Tarsus Exhibitions and Publishing Ltd,16985 director Manuel Mataré and insight from West Bluemound Road, Suite 210, Brookfield, packaging with Alliance Packaging the trade on what to expect WI 53005, USA 14 Security T: +1 262 782 1900 28 Lifting the lid on heat Kodak reveals the latest security transfer decoration China office features in printed packaging Xeikon reports on new heat transfer Tarsus Publishing Inc, Room 1108, Floor 11, 16 Case Study – decoration technology that is increasing 1 Hongqiao Road Xu Hui, Shanghai, China quality and flexibility for plastic containers T: +86 21 64484890 | F: +86 21 64484880 Technology upgrade 32 Case Study – Driving 18 Efficiency analysis Printers efficiency by reducing waste Comexi Group looks at the differing Advent Colour, Andover, Hants requirements and relative merits of print © Tarsus Exhibitions and Publishing Ltd 34 Solventless lamination processes, and assesses the effects of All material published by Package Print Worldwide is copyright and remains Gidue reports on the latest moves in the the property of the publishers. No material may be reproduced without the new technology written permission of the publishers. The publishers do not necessarily market regarding solventless lamination agree with the views expressed by contributors, nor do they accept any responsibility for any errors of interpretation in the subject matter of this publication. packprintworld.com Editor's letter | 3 PPW intro A vehicle for the market After the great reception our pilot issue received, when we published it back in September 2011, I’m delighted to bring you what is effectively the first series edition of Package Print Worldwide in hard copy form in what promises to be a busy and interesting year. This perfect-bound journal will be published three more times in 2012: the next in April as a prelude to the Drupa 2012 expo in Düsseldorf; the third in August, as a preview to Labelexpo Americas, due to be held in Chicago in 18 September, where the innovation of a Package Print Zone, trialed in Brussels last year, will be extended; and the final issue in November, which will review the year and also act as a precursor to the Packaging Summit scheduled for Dubai in November. Despite the ongoing economic uncertainty, there appears to be no let up in the growth of package printing, a market situation that we at PPW aim to drive and monitor as closely as possible. The trend towards shorter run lengths and increased added-value on consumer packaging continues to stretch the ingenuity of research and development departments at the technology suppliers, and there can be few other industries in the current climate that enjoy anything approaching the level of innovation 38 56 that we see in package printing. Predictions of how long the global economy will take to recover to the levels it enjoyed 38 Rotary die cutting 52 Keep it clean before the crash are numerous and varied. for the future Keeping the anilox roll in prime What is more certain is that those companies RotoMetrics discusses rotary die condition is a consideration that is often that invest in new technology, in response to cutting innovations for new consumer neglected or not given the full attention changes in market conditions, will be the ones goods packaging challenges it deserves to drive the recovery and be rewarded with success and growth. To understand the market, 55 Case Study – Addressing 43 Managing your business the industry needs a medium that is close to David Pittman talks to system suppliers packaging challenges its heartbeat. That medium is Package Print about the importance and role of MIS Worldwide, and it is essential reading for those and workflow automation in today’s 56 Driving the green dream involved in the industry. package printing market What role do design agencies have to play in ensuring the environmental On behalf of the PPW team, I wish you all a 46 Supporting the world credentials of packaging? successful 2012. of package printing Mike Fairley looks at trends and issues 59 Case Study – Digital in the world of package printing specialist in China 48 Migration matters 60 Case Study – Servicing David Pittman reports on the scope of Argentina's packaging sector ECMA’s GMP Guide for cartonboard- based food packaging 62 Case Study – Narrow investments balance wider 50 Web offset with EB curing portfolio Nick Coombes Muller Martini examines the options Editor for package printing offered by the [email protected] combination of rotary offset with electron beam curing technology packprintworld.com 4 | News/update NEWS CHANGING INDIAN RETAIL LANDSCAPE INDIAN RETAIL CHANGING; MULTI-BRAND FDI ‘WILL OCCUR’ The Indian retail landscape is changing and will move towards a supermarket/hypermarket model with or without foreign direct investment (FDI) according to analysts, which will present the packaging market with huge growth opportunities. etail FDI was initially proposed at the end of November retail market is incredibly underdeveloped. Less than five percent 2011, although, at the time of going to press, had been of the food that reaches the table in India is pre-packaged, with Rscaled back due to political opposition over concerns around 40 percent of farmed goods going to waste as they rot by about the impact on smaller, independent retailers who account the roadside because the infrastructure is dire. There’s also very for the bulk of retail sales in India. little refrigeration and the distribution chain is insufficient. The initial proposal approved 51 percent retail FDI in multi- ‘Putting a block on opening up the market to retail FDI will be brand stores and 100 percent in single-brand stores, a portion an absolute disaster for India and the country’s economy. With of the bill which was approved in early January. It also included investment in infrastructure part of the offer, it will be a huge stipulations regarding the areas where such retail outlets could disadvantage to local farmers.’ open, investment in infrastructure and sourcing of goods from Gaster said the likes of Tesco and Walmart will continue to work small- and medium-sized Indian enterprises. with the wholesale channel to build up their position, although For Benjamin Punchard and Lamine Lahouasnia, both from added: ‘There’s nothing like opening their own supermarket.’ market research and analyst firm Euromonitor International, Indian supermarket chains, supported by wholesale the Indian retail market is evolving and moving towards a arrangements with foreign players, are already starting to supermarket/hypermarket model regardless of the Indian change shopping habits according to Lahouasnia and, government’s actions on retail FDI. although still small, are making in-roads to the dominant ‘The Indian retail landscape is changing at pace,’ said position held by the country’s small, independent retail Punchard, head of packaging research at Euromonitor, while community, referred to as the unorganized retail channel, Lahouasnia, a retailing analyst at the firm, said: ‘Foreign entrants which accounts for 95 percent of sales. Lahouasnia said this would quicken the move towards hypermarkets, but it will occur channel is most at threat from retail FDI but if allowances are regardless.’ restricted to cities with populations of more than one million Lahouasnia notes many large foreign retailers, such as Walmart as originally tabled, would maintain a healthy presence due to and Tesco, are already operating in India through wholesale the low level of car ownership, lack of refrigeration available to arrangements, and that allowing them a direct route to the consumers at home and a preference to shop locally and buy market would benefit both consumers and India’s economy, small quantities. especially given the requirements to invest and support local The prevailing trend to shop locally and buy only what is suppliers.