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October 4-8, 2017 // Atlanta, Ga Our Mission 2017 a3c festival & conference october 4-8, 2017 // atlanta, ga our mission aims to engage and educate the artists, entrepreneurs and creatives that shape hip-hop culture. We provide a discovery platform for attendees to connect, learn and create. connect learn create Expand your network and Provide information, insight, tools and Produce unique and original content develop valuable relationships resources to navigate in the digital age A3C | 2017 PARTNERSHIP OPPORTUNITIES 2017 a3c OCTOBER 4-8 | ATLANTA WED THUR FRI SAT SUN 4 5 6 7 8 CONFERENCE FESTIVAL SHOWS & EVENTS A3C FESTIVAL @ gEORGIA fREIGHT DEPOT A3C CONFERENCE @ LOUDERMILK CONFERENCE CENTER A3C ACTION SUMMIT @ AUBURN AVE RESEARCH LIBRARY A3C CREATIVE COMPLEX @GEORGIA STATE UNIVERSITY A3C | 2017 PARTNERSHIP OPPORTUNITIES who we reach estimated attendance 32k+ music ecosystem shows & events 20k festival 10k conference 12k our attendees self identify as... entrepreneur student9% music 28% music 55% 40% GREATER ATL 21% maker 1% international industry creative pro media 60% SOUTHEAST KEY MARKETS 18% new york 25% Dc cHICAGO detroit dallas 14% 18% 27% 19% 15% 7% age <21 21-25 26-30 31-35 36-39 40+ 63% MALE 37% femALE SEX A3C | 2017 PARTNERSHIP OPPORTUNITIES A3C CONFERENCE Conference Center // The Loudermilk Center The A3C Conference brings together artists, creatives and entrepreneurs (15,000 sq ft Flexible Facility) in the music industry to connect, learn and create. The 3-day conference aims to empower and educate those that shape hip-hop music and culture. Wed, Oct 4 - Fri, Oct 6 4,000 est daily attendees 97% “made a new connection” // 95% “learned something valuable” featured tracks TOPICS INCLUDE partnership opportunities - Artist - trends & future of music industry - branded spaces - brunches - Music Entrepreneurship - creating & monetizing new media - Content Creation - mentor sessions - Producer & Music Maker - transformative music technology - Expo - podcasts - Label - entrepreneurship in the creative economy - Sampling - workshops - Social Impact - using music, art & hip-hop culture for social justice & community engagement A3C is the perfect mix of education and A3C is a great networking opportunity on many entertainment for fans, new to the business levels. Whether an individual is in an professional and veterans with insight and something for working industries like tech, music, sports, or is an everyone. The level of presenters, panelists artist, producer, or DJ it’s the place to be. and new and old talent were the perfect mix of KAMERON DABNEY//DAILY MOTION expertise and relevancy. Bijan Kezemi// Boost Mobile A3C | 2017 PARTNERSHIP OPPORTUNITIES 2016 speakers 250 + speakers companies in attendance master p bad boy’s hitmen organized noize artist & entrepreneur producers producers marc lamont hill John miller teddy riley author & activist svp, sales/mktg swisher intL producer troy carter anthony saleh bryan-michael cox spotify & smashed ventures freebandz producer too short vanessa satten janee bolden artist editor-in-chief, xxl bossip robert glasper jonathan mannion corey smith musician & producer photographer sr. director, mlb a3conversation with master p I’m interested in the future of creativity & the culture, (A3c) was going to be the mecca of all that, and I wanted to be a part of it. RYAN LESLIE//ARTIST & ENTREPRENEUR troy carter talks culture & code A3C | 2017 PARTNERSHIP OPPORTUNITIES a3c festival “hip-hop’s family reunion” A3C Festival at The Georgia Freight Depot is an outdoor festival a3c festival at // the georgia freight depot in the heart of downtown Atlanta featuring some of the most (65 mlk jr drive, atlanta, ga 30303) renowned artists in hip-hop. This is the largest gathering sat, Oct 7 - sun, Oct 8 during A3C Festival & Conference with the biggest activations and most memorable moments each year. 5,000 est daily attendees Elements & Branding Opportunities: free cuts tunecore - Main Stage from the artist swag shop lounge swisher sweets artist project - Backstage Lounge - Bars (12+ Points of Sale) - VIP Area - Food Trucks - Live Art & Games boost toyota mobile music - Custom Activations tent charging rick ross & checkers on main stage xbox gaming lounge De La Soul, Wiz Khalifa, Rick Ross, Bone Thugs, Too Short, Ty Dolla $ign, Questlove, Curren$y, Rakim, Bun B, Kevin Gates, Mystikal, Juvenile, Cam’ron, Pete Rock, Schoolboy Q, Talib Kweli, Kid Capri, Masego, Cousin Stizz, past performances: DJ Premier, Royce Da 5’9, Jungle Brothers, Twista, D4L, Mike Will Made It, Dej Loaf, Stalley, Big Krit & Raury A3C | 2017 PARTNERSHIP OPPORTUNITIES a3c experiences Throughout the week, A3C works with partners to program, produce and promote events and activations across Atlanta. These experiences are curated by brands, labels, media outlets, promoters and tastemakers. A3C showcases continue to be one of the most influential artist discovery and promotional platforms in hip-hop. 50+ shows & events // 1,000+ performances // 15+ venues - Showcase mitchell & ness tunecore rush card - Artist Lounge - Pop-Up Shop - Film Lounge - Art Gallery - Barber Shop - Tattoo Parlor - Recording Studio To coincide with our “1996” theme, we We worked with TuneCore to create the Rush Card wanted to reach potential teamed up with the sportswear giant to ultimate artist haven during A3C. Artists cardholders in an extremely authentic - Silent Party create a pop-up shop at A3C by selling our were treated to an XBOX gaming lounge, way. We invited social influencers host - Meet & Greet collaboration A3C ‘96 capsule merch and free drinks, and custom grill fittings. the #TrillWorld party as the place to - Brunch throwing a huge in-store party to spread camp out after the festival. the word. EXAMPLE EXPERIENCES A3C | 2017 PARTNERSHIP OPPORTUNITIES we keep great company We help our partners create authentic interactions with the hip-hop community. I was impressed by many things, two which stand out are the caliber of artist attending the conference and festival and their commitment to their career, and the level of professionalism of the A3C team. It was past partners include obvious that the artists in attendance took their career seriously and spent time dedicated to moving it forward. I could not have been more impressed with the approach and care shown to the sponsors before, during and after the festival. Mitch Wegner// TuneCore Boost’s alignment with A3C from a brand positioning, community engagement and continuous cultural support exceed my highest expectations. Bijan Kazemi//Boost Mobile Our brand benefitted greatly because we were able to take advantage of the full week of events. Per the suggestion of the A3C team, beginning our activation/branding opportunities on Wednesday and stamping that presence in full until Sunday, we made a strong impression by the week’s end and introduced new faces to the brand which is always our top goal. It aligned perfectly with generating new news for our fleets as well. Lauren Gaspard// Burrell Communications A3C | 2017 PARTNERSHIP OPPORTUNITIES a3c action investing in ideas that use hip-hop as a vehicle for social justice A3C Action is an initiative to find, support, and invest in new and innovative ideas that use art, music, and hip-hop culture as a vehicle to advance social justice and civic engagement in underserved communities. A3C Action is a partnership between A3C and the Center for Civic Innovation. a3c action provides organizations with the followinG: exposure to FINANCIAL BUSINESS BOOST national audience SUPPORT DEVELOPMENT NETWORK 2016 Partners Include: ChooseATL, The Atlanta Hawks, MailChimp and The Consulate of Canada A3C | 2017 PARTNERSHIP OPPORTUNITIES MEDIa & SOCIAL 2016 owned media 20- email facebook twitter instagram 100k web visitors 10kapp users 90ksubscribers 50ksubscribers 25kfollowers 29kfollowers 2016 earned media bun b influencer-driven captured instagram 15B IMPRESSIONS on twitter & snapchat 400+ MEDIA OUTLETS mirror takeovers A3C | 2017 PARTNERSHIP OPPORTUNITIES OUR 2017 FOCUS - Expanding into 2 additional conference facilities in order to create maker spaces and develop the A3C Action Summit for social justice. - Moving to a larger, more flexible, indoor/outdoor venue in the heart of downtown Atlanta. The Georgia Freight Depot will allow A3C to produce a unique festival experience. - Producing more original content and unique experiences for attendees, artists, speakers and partners A3C | 2017 PARTNERSHIP OPPORTUNITIES contact royce bable Dir. of Partnerships [email protected] [email protected] A3C | 2017 PARTNERSHIP OPPORTUNITIES.
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