In Erving Goffman's Dramaturgy, the Back Stage

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In Erving Goffman's Dramaturgy, the Back Stage 02-Bruce-3321-Ch.B.qxd 11/18/2005 3:21 PM Page 16 B BACK STAGE OR REGION In Erving the status quo. It is this aspect of his work Goffman’s dramaturgy, the back stage is con- that has most appealed to contemporary trasted with the front stage; it is the space in cultural commentators. which people can relax and drop their role performance. In the example of a restaurant, BARTHES, ROLAND (1915–80) Barthes the kitchen is the back stage area in which was a key figure in the development of semi- waiters can joke, mock customers and toy otics, the study of signs, where he adapted with the food. When they come through the the linguistic arguments of Ferdinand de door into the restaurant’s front stage, they Saussure to apply to the analysis of culture are supposed to slip effortlessly into the con- and cultural symbols. Saussure had empha- trolled performance of the attentive waiter. sised that words are arbitrary indicators of meaning: there is nothing about the word BAKHTIN, MIKHAIL (1895–1975) A ‘snail’ that fits it to describe snails. Another Russian writer concerned with literature and word would do just as well. Barthes argued language, Bakhtin’s life was inextricably that cultural symbols are often just as arbi- caught up with the history of the Soviet trary: thus, a deerstalker and cape have come Union. Like many unorthodox intellectuals to stand for the garb of a detective. From this he was arrested in the late 1920s and was point it is a short step to suggest that the forced into internal exile. Later, one of his study of culture is fundamentally about read- books was destroyed at the publisher’s ing cultural signs. Barthes often distinguished premises during the attempted Nazi invasion between what something denotes (what it of the USSR; the book never appeared literally stands for or represents) and what because, though he had kept notes, he it connotes (what it implies or suggests). famously used up a large share of them as Cultural goods are often valued for what make-shift cigarette paper during the war. they connote as much as what they denote. Bakhtin was a pioneer in the socio-linguistic Thus, a ‘designer’ handbag often functions no analysis of fiction, particularly novels. He better as a handbag than would other makes, was also fascinated by the phenomenon of car- but is valued for what it connotes. nival, specifically in carnivals dating from the European Middle Ages during which grotesque BASE AND SUPERSTRUCTURE Karl Marx and improper behaviour was encouraged and used the terms to express the relationship social hierarchies were disrupted. For Bakhtin, between the economy (the base) and other carnival indicated the widespread potential features of society (the superstructure): for subverting established world-views and the nature of the economy and its level of 02-Bruce-3321-Ch.B.qxd 11/18/2005 3:21 PM Page 17 basic human needs bauman, zygmunt (1925–) productivity is held to determine such other and Michel Foucault have all claimed him as things as the political structure, the legal sys- a prophet of postmodernity. In the 1920s he tem, the nature of the state and so on. Marx was involved in surrealism, in the late 1930s recognised that the real world is not that in anti-fascist politics, and after the Second simple and that actual relationships may World War he founded and edited Critique,a often run in the other direction (for example, major influence on Foucault and Jean the ability of a state to maintain law-and- Baudrillard. order will have a major effect on economic development) but it is a defining characteristic of Marxist thought that, in the big picture, BAUDRILLARD, JEAN (1929–) Although the influence of the base on the superstruc- he is often classed with Lyotard and Derrida ture is greater than the latter’s effect on the as a postmodernist, French sociologist Jean former. Baudrillard is better described as a disap- pointed Marxist who, like the members of the Frankfurt School, turned his attention to BASIC HUMAN NEEDS Lay people and popular culture and the media in an attempt professional social scientists talk often of to explain the failure of the working class to basic human needs but it is not easy to find play its revolutionary role. He is best known agreement about just what they are once we for the argument that modern societies are so move beyond the purely biological needs of saturated by the mass media that reality loses food and shelter. If we starve or freeze to its meaning. People are no longer participants death we are no longer human. But what in their own lives but observers of what the else is foundational? The list is commonly media has turned into ‘spectacles’. An exam- extended to take in what are thought to be ple is pornography, which ought to represent necessary preconditions for full participation unconstrained sexual excess but has been in social life. This raises the question of turned by the media into nothing; a symp- exactly which needs are given by our human tom of the dreary and relentless commodifi- constitutions and which are a result of social- cation of everyday life. Baudrillard can isation into a particular culture. For example, therefore be seen as proposing a peculiarly some sociologists of religion argue that radical form of semiotics; in our ‘age of sim- almost all societies have religions because the ulacra’ there are only signs and representa- human condition creates a need for gods; tions. All prospect of access to real things has others counter that religions socialise people disappeared. This situation he terms hyper- into feeling the needs that religions can sat- reality. With his own flair for publicity, isfy. As is clear in his discussion of alienation, Baudrillard famously claimed that the 1991 Karl Marx supposes that the opportunity to Gulf War did not happen apart from its express oneself through creative work is a appearance on television. That said, it is clear basic human need. that the war actually took place, but its meaning and the details of what happened are inseparable from the televised coverage. BATAILLE, GEORGES (1897–1962) French philosopher Bataille lived a dual life. By day he was a respectable librarian at the BAUMAN, ZYGMUNT (1925–) His career Bibliothèque Nationale and philosopher; by began in his native Poland at the University night he was a sadist and alcoholic who wrote of Warsaw in the 1950s but when he became pornography. He is mentioned in social theory disillusioned with Marxism he was encour- because Roland Barthes, Jacques Derrida, aged to emigrate to Israel. He then moved to [ 17 ] 02-Bruce-3321-Ch.B.qxd 11/18/2005 3:21 PM Page 18 beck, ulrich (1944–) behaviour Leeds in northern England. He first came insure against such hazards. The handling to prominence with Modernity and the and regulation of such risks becomes so con- Holocaust (1989) in which he argued that sequential that it changes the character of the Holocaust was a particularly modern contemporary societies. Society is no longer phenomenon to be explained by modern primarily a class society, it is a risk society. technology, by modern bureaucratic methods Beck’s second claim is that, in risk soci- for handling large numbers of people, and eties, there are widespread difficulties with by the lack of responsibility that Bauman the generation of authoritative knowledge. regarded as a consequence of modernisation. On the face of it, this claim is similar to that He later became associated with various of postmodernism. However Beck argues aspects of postmodernism. that the problem confronting knowledge is really one of ‘reflexive modernisation’. In other words, in the face of the new risks, BECK, ULRICH (1944–) Ulrich Beck’s medical, scientific and technical knowledge work became widely known to an interna- is subjected to closer and closer scrutiny. tional audience in the early 1990s when his Faced with this relentless self-examination, book Risk Society: Towards a New Modernity expert knowledge becomes less certain and (1986) was first published in English transla- often more divided. Some experts speak in tion. Though the book is wide-ranging and favour of nuclear power, others against. The often surprisingly impassioned in its argu- authority of technical knowledge goes into ments, most readers agree that he makes two decline. novel claims. First, he proposes that contem- Beck’s work has become increasingly porary societies differ from their predeces- widely acknowledged largely because – sors because of the central importance of the unlike many sociological theorists – his ideas handling of risk. Of course, early modern appear to have been borne out in readily societies – in the 16th and 17th centuries for understandable ways. Following the publica- example – faced many threats. Bad weather tion of his book there were major risk prob- might ruin harvests, disease might strike lems surrounding ‘mad cow disease’ and the uncontrollably. Such risks were beyond planting of genetically modified crops. Beck’s human control. Subsequently, industrialisa- observations seemed to be bang on target. tion and the growth of medical and technical knowledge allowed people to exercise more control over their environments. Weather BECKER, HOWARD S. (1928–) Although forecasting diminished the threats to har- he made important contributions to the vests. There was less risk and people were study of professional socialisation with Boys optimistic that further risks would come in White: Student Culture in the Medical World under control. Insurance and compensation (1961) and to sociology of music with his schemes allowed people to be indemnified studies of jazz musicians (he was an accom- against risk to a large extent.
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