Television Historia

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Television Historia Television historia Televisiotoiminnan kehitys Britanniassa Televisiotoiminta Britanniassa • BBC:n dilemma: Britannian broadcastingmedia mutta perusolemukseltaan verbaali – televisiota pidettiin aluksi vain äänilähetysten lisäulottuvuutena • Ensimmäinen sodanjälkeinen lähetys 7.6.1946 • Vuoteen 1960 saakka pitäydyttiin sotaa edeltäneisiin standardeihin (405 juovaa), 625 juovainen PAL- järjestelmä käyttöön vasta1960 • 1950 luvun alkuun saakka ohjelmaa tunti aamulla, tunti iltapäivällä ja muutama tunti illalla • “Something for everyone and everything for someone” Merkkitapahtumien televisiointi • Voitonparaati • Ensimmäinen täyspitkä televisiodraama The Silence of the Sea (1946) • Lontoon Olympialaiset 1948 • Elizabeth II:n kruunajaiset kesäkuussa 1953 saavat 20 miljoonaa TV-katsojaa ja lisää filmille siirrettynä USA:ssa, Kanadassa ja muualla Ohjelmatoiminnan tärkeimmät uudelleenarvioinnit • Beverage report 1951 • Pilkington report 1962 • Annan report 1977 Beveridge report • Kritisoi BBC:n monopoliasemaa ja paternalismia mutta suositteli silti sen jatkamista tietyin varauksin • Televisiomainontaa vastaan • Kritisoi BBC:n Lontoo-keskeisyyttä • Ei sponsoroituja ohjelmia • Selwyn Lloyd suositteli poikkeavassa lausunnossaan joko mainoksilla tai julkisella rahoituksella kustannettua kilpailua • Uusi konservatiivihallitus hylkäsi raportin mutta uudisti silti BBC:n toimiluvan Popular television association • Perustajat: West End teattereiden johto, mainostoimisto J. Walter Thomson, Daily Mirror ja Financial Times • Mukana esittäjiä, käsikirjoittajia, laitteenvalmistajia, toimittajia jne. • Vaatimus katsojien oikeudesta tulla viihdytetyksi eikä vain valistetuksi • Tarve tarjota palveluja useammalla toimiluvanhaltijalle • Printtimediassa ei kylliksi mainosvolyymia kulutusyhteiskunnan tarpeisiin • Uuteen kanavaan tarvittavia investointeja ei ollut saatavissa BBC lupamaksun varassa Vastareaktio • Kasvattajat, kirkonmiehet, moralistit ym. eivät hyväksyneet ajatusta kaupallisesta toimijasta • Sanomalehdet pelkäsivät mainostulojen menetystä • Vain BBC:n monopolin katsottiin voivan tarjota kattavaa, vähemmistöt huomioivaa julkista palvelua • Lordi Reith: kaupallisen television salliminen olisi kuin isorokon ja kehkoruton maahantuontia Independent television (ITV) • Vuoden 1954 Televisiolaki mahdollisti kaupallisen kanavan perustamisen • Kaupallinen lähetystoiminta alkoi alueellisesti organisoituna 1955 • ITV:na tunnettu toiminta ei aluksi ollut valtakunnallisesti koordinoitua • Independent Television Authority (ITA) – valvoi julkisen palvelun velvoitteiden toteutumista – jakoi toimiluvat ohjelmien tuottajille – omisti televisiolähettimet • Toimiluvat alue/ohjelma-aika -jaottelun mukaan • Toimilupien haltijat lähettivät toistensa ohjelmia ja mainoksia koko kansalla muodostaen käytännössä verkkoryhmän • Independent Television News (ITN) luotiin tuottamaan kansallisia uutislähetyksiä • Mainosten ja ohjelmien pysyttävä erillään • Mainoksia enimmillään 6 min/h • Vuoteen 1957 mennessä enemmän mainostajia kuin on mainosaika Ensimmäiset toimiluvan saaneet • Anglia Television: East of England franchise • Associated-Rediffusion (A-R or ARTV, London weekdays) • Associated TeleVision (ATV, London weekends and Midlands weekdays) • ABC Weekend TV (Midlands and North weekends) • Granada TV Network (North weekdays) • Scottish Television: Central Scotland franchise • Southern Television: South and South East England franchise • TWW: Wales and West of England franchise (1958–1968) • Tyne Tees Television: North-east England franchise (1958–) • Ulster Television (UTV): Northern Ireland franchise (1959–) ITV toiminta alkaa • Ensilähetyksessä Elgarin Cocaigne alkusoitto, sitten varieteeta, nyrkkeilyä ja gaalailtaa • Ohjelmisto aluksi hyvin kevyttä → mielipiteen muodostajien suosio liukenee pois • BBC pitäytyy vanhaan, ITV yltyy innovatiiviseksi • Pian ¾ aikuisista katsoo ITV:a • ITN luo vähitellen televisuaalisen uutisformaatin kontrastina BBC:n yhä hyvin kirjalliselle tyylille • Kysymys mediaomistuksesta – pääseekö pääosin konservatiivinen printtimeida hallitsemaan uutisointia • Televisiolaki kielsi poliittisen ja uskonnollisen mainonnan sekä kiistanalaisia aiheita kuten abortti ja kuolemanrangaistus koskevien mielipiteiden levittämisen Varhaisia mainonnan käytäntöjä • Ensimmäinen TV-mainos: Gibbs toothpaste • Aluksi mainostajat nihkeitä pienen kattavuuden takia (vastaanottimet oli modifioitava) • Jo 1957 televisiomainonta-ajan kysyntä ylittää käytettävissä olevan mainosajan • Roy Thompson: toimilupa on kuin saisi rahaa painaa • 11 %:n vero televisiomainonnalle • Millainen mainonta sopii mihinkin yhteyteen – ja mikä nimenomaan ei? • TV-mainokset saattoivat olla teknisen ja tyylillisen kehityksen kärjessä – varsinkin leikkauksen suhteen • Suuri osa tuloista puhdistusaineiden mainonnasta Varhaisia ITV suosikkeja • Cool for Cats (1956-59) → ryhdytään luomaan britti- rokctähtiä • Emergency Ward Ten (ATV, 1957-67) • Coronation Street (Granada 1960 -) – yksi Britannian TV-historian suosituimpia sarjoja • Sitcomeja • Dennis Potterin, Ken Loachin ym. kirjoittamia televisionäytelmiä ITN ja uudenlainen uutistoiminta • Televisuaalisen formaatin luominen • Televisiopersonallisuudet kuten Aidan Crawley ja Robin Day eivät vain uutistenlukijoina vaan toimittajina (newscaster), joilla oli oma tyylinsä ja itsenäsitä sanottavaa • Uutiset saatettiin kirjoittaa heidän perosonaallisen tyylinsä mukaisesti • Missio: “tehdä merkittävistä uutisista mielenkiintoisempia, ymmärrettävämpiä ja hyväksyttäviä.” • Palon filmattua materiaalia ja tietämykseen perustuvaa kommentaaria • Skuuppeja ja yksinoikeuksia – filmattua materiaalia ja presidentti Nasser haastattelu 1956 Suezin kriisin aikaan • Usein paljon BBC:a kriittisempiä poliitikkoja haastatellessaan • Tavallisten ihmisten haastatteluja, “vox pops”. BBC ryhdistäytyy • 1956 luovutaan ”toddler’s truce” käytännöstä (ei lähetystä klo18-19) • Luovutaan vakavimman ohjelmiston lähettämisestä parhaana katseluaikana • Kehitetään kohderyhmäajattelua ja uusitaan esittämisen tapaa • Julkisen palvelun eetos säilyy vahvana mutta korostetaan monipuolisuutta ja pienten ryhmien palvelemista • Ajankohtaisohjelma Tonight (1960-) kerää n. 9 miljoonan katsojaa illassa • Aikaisempaa kriittisempi asenne suhteessa poliitikoihin ja asiantuntijoihin • Hyvin kirjoitettua ja televisuaalisesti toteutettua komediaa • Korkea tasoisen ohjelmatarjonnan ideaali säilyy, mutta kehitystä seuraten • BBC taistelee kiivaasti saadakseen toisen kanavan Pilkingtonin raportti • “Television is and will be a main factor in influencing the values and moral standards of our society.” • “The Authority’s working assumption is that television has little effect. This is, in our view, a mistake…. In discounting the influence of the medium they scale down their responsibilities.” • ITV ei ollut pitäytynyt 1954 määrättyihin tavoitteisiin • Huoli työväenluokkaisen kulttuurin säilymisestä • Individualist vs. mutualist –ihanteet • Kilpailu heikentää BBC:n mahdollisuuksia selviytyä julkisen palvelun velvoitteistaan → uusi kanava mahdollistaisi tasapainottelun • BBC2 aloittaa lähetykset 1964 (624 juovaa) BBC ohjelmistoa uudessa kilpailuympäristössä • Juke Box Jury (1959-67) • Cathy Come Home (1963) • The Great War (1964) • Till Death Us Do Part (1965-75) • The Forsyte Saga (1967) • Civilization (1969) • Monty Python’s Flying Circus (1969-74) • The Ascent of Man (1972-73) ITV puolustautuu • Pilkingtonin raportti todetaan monella taholla vanhentuneiden, elitististen asenteiden läpitunkemaksi • Vaatimus yleisön maun kunnioittamisesta • ITA ottaa toimiluvan haltijat tiukempaan kontrolliin • ITV:n piirissä kohotetaan tasoa sekä asia- että viihdeohjelmien osalta, esim. World at War (Thames Television, 1973) Tärkeimmät ohjelmanlähettäjät vuoden 1968 toimilupajaon jälkeen • Associated TeleVision: Midlands (1968–1981) • Granada NW England franchise (1968–) • Harlech Television (HTV ): Wales and West of England franchise (1968–) • London Weekend Television (LWT): London weekend franchise (1968–) • Thames Television: London weekday franchise (1968– 1992) • Yorkshire Television: Yorkshire/Lincolnshire franchise (1968–) Muutoksia 1970-luvulla • 19.1.1972 poistetaan päivälähetyksiä koskeneet rajoitukset – kaikkien ei enää oleteta noudattavan samaa päivärytmiä • Independent Local Radio System (ILR, 1972) murtaa BBC:n radiomonopolin • Väritelevisio leviää nopeasti 1970-luvun alussa • Riitoja hallituksen ja televisiokanavien välillä kansallisten ja kv. tapahtumien raportoinnista • Konvergenssia ja liikkuvuutta, jopa yhteisyötä BBC:n ja ITV:n välillä Suosittuja ohjelmia 1970-luvulla • ITV – A Family at War (Granada, 1970-72) – Upstairs Downstairs (LWT, 1971-77) – The World at War (Thames, 1974) – The Muppet Show (1976-81) • BBC – The Six Wives of Henry VIII (1970) – I, Claudius (1976) – Pennies from Heaven (1978) – Not the Nine O’Clock News (1979- 82) Britannian TV-toiminta – yleiskatsaus • “Maailman vähiten huono televisio” • BBC pitäytyy viktoriaanisena pidettyyn ihanteeseen palvelusta ja kulttuurin saataville saattamisesta yhteiskunnallisesta taustasta riippumatta • Rakennettiin 65 uutta lähetysasemaa näkyvyyalueen kattavuuden 99%:sta väestöä 99.1 %:in • Edward Buscombe: “BBC:n historiallinen kompromissi yhteensopimattomien voimien välillä”, esim. East Enders: julkisella rahalla tuotettu erittäin suosittu ohjelma • “Vain olemalla hyvin populaari, BBC voi tehdä ohjlemia myös vähemmistöille.” (Buscombe) The Annan Report (1977) Yleisradiotoiminnan tulisi olla • Parlamentin kautta vastuussa yleisölle, jonka
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