Phaeton Handmade in Germany

Total Page:16

File Type:pdf, Size:1020Kb

Phaeton Handmade in Germany THE PHAETON HANDMADE IN GERMANY EU_Norm_Phaeton_Emo18_2011_10.indd 1 09.02.12 08:12 A design that denotes timeless elegance and standing. An excellence of quality in even the minutest of details. A level of driving comfort definitive for an entire class. It is possible for a car to be special in every respect. If a special approach is taken to manufacturing it. Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. EU_Norm_Phaeton_Emo18_2011_10.indd 2 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 3 09.02.12 08:12 At “Die Gläserne Manufaktur” in Dresden the Phaeton is manufactured by Volkswagen using a unique combination of traditional craftsmanship and precision engineering. 04 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 05 EU_Norm_Phaeton_Emo18_2011_10.indd 4 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 5 09.02.12 08:12 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. EU_Norm_Phaeton_Emo18_2011_10.indd 6 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 7 09.02.12 08:12 TRADITION AMBITION PRECISION FOR THE PHAETON WE USE ONLY THE FINEST OF MATERIALS. 08 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 09 EU_Norm_Phaeton_Emo18_2011_10.indd 8 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 9 09.02.12 08:12 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. EU_Norm_Phaeton_Emo18_2011_10.indd 10 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 11 09.02.12 08:12 WORK OF ARTCRAFT MANSHIP MASTERPIECE Fascinating, filigree styling yet a reassuringly familiar appearance – the Phaeton conveys a sense of timeless design. The classic Volkswagen look of the front section features clear, horizontal lines, and the stylish combination of matte and polished chrome elements lends the Phaeton an air of supreme confidence. The precisely defined, three-dimensionally shaped grille – set off by bi-xenon headlights with inte- grated cornering, driving and turning lights – is exemplary for the kind of design quality invested in this vehicle. 12 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 13 EU_Norm_Phaeton_Emo18_2011_10.indd 12 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 13 09.02.12 08:12 The clear and coherent rear end design has powerful proportions, providing the perfect final touch to the classic stylistics used on the Phaeton. Like the daytime running lights, fog lights and turn signals, the tail lights also use LED technology. This gives the vehicle an unmistakable look by night and by day and accentu- ates the all-encompassing modernity of the Phaeton. Fuel consumption in litres/ km: combined, between . and .; CO7 emissions in g/km: combined, between and <. EU_Norm_Phaeton_Emo18_2011_10.indd 14 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 15 09.02.12 08:12 Inspired by the conviction that every detail should be treated as if it embodied the Phaeton as a whole. 16 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 17 EU_Norm_Phaeton_Emo18_2011_10.indd 16 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 17 09.02.12 08:12 THINGS THAT EVERY CAR HAS, BUT THAT YOU WILL NONETHELESS ONLY FIND IN THE PHAETON. Dedication to detail wherever you look. The Phaeton’s boot lid opens and closes You will discover a whole host of examples at the touch of a button, and it is defi- that bear testimony to the exceptional nitely worth taking a closer look at the manufacturing quality to which we hinges. These small masterpieces of subscribe. For example, the analogue mechanical engineering are elegant, clock with stylish chrome trim is literally the of premium quality, and almost too good centre of attention in the cockpit, and to be used just for the boot. already a classic feature of the Phaeton. Drape-like wood trim covers the air vents of the -zone Climatronic. They open only temporarily to enable rapid cool- ing, for example. Once the desired temperature is reached, conditioned air is supplied to the interior virtually draught-free. Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 19 EU_Norm_Phaeton_Emo18_2011_10.indd 18 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 19 09.02.12 08:12 On request, we can give your Phaeton a singularly impressive piano lacquer paint finish. This exquisite finish has an almost mystical depth that we have not seen on any other car to date. Several layers of clear lacquer are applied over the actual colour of the vehicle and meticulously polished to exceptional smoothness. This creates a brilliance of such depth that it mirrors the overall perfection which goes into building a Phaeton. Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. EU_Norm_Phaeton_Emo18_2011_10.indd 20 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 21 09.02.12 08:12 “DIE GLÄSERNE MANUF AKTUR”. Located in one of the most beautiful and culturally significant regions in Europe, “Die Gläserne Manufaktur” hosts top concert events and is an exhibition venue as well as a venue for symposiums and award ceremonies. But first and foremost it stages the making of the Phaeton day after day – a spectacle that could not take place anywhere else. 22 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 23 EU_Norm_Phaeton_Emo18_2011_10.indd 22 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 23 09.02.12 08:12 Before taking its first drive, the Phaeton has already been on a long and eventful journey. This car is not made the conventional way but is built in a transparent factory. Only three robots are involved in its assembly; everything else is done by hand by impeccably trained experts. The process is one of absolute tranquillity, with vehicles conveyed silently from one station to the next along pale Canadian maple and dark smoked oak parquet flooring. Does this description conjure up images of an artist’s studio? Automobile enthusiasts will agree that this is exactly what it is. The building of the Phaeton is much too impressive and special a process to remain concealed. That is why the entire assembly pro cess takes place behind glass walls. Transparent, open and flooded with light. You will not find anything like it anywhere else in the world. It is the only way possible to build a Phaeton. A N O A S I S I N T H E AUTOMOTIVE WORLD. 24 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 25 EU_Norm_Phaeton_Emo18_2011_10.indd 24 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 25 09.02.12 08:12 An interior – as precious as the time you spend in it. One of the most fascinating sections of Hardly anything is as important for relaxed “Die Gläserne Manufaktur” is the studio where we driving as sitting comfort, and not many cars display and where you can experience our range of offer the class of sitting comfort to be found fabrics, leather and wood – where you can in the Phaeton. For one thing, the front seats see, feel and breathe superior quality. They are used can have an -way adjustment option to equip the Phaeton with your choice of interior trim. enabling you to achieve perfect ergonomics, Most of them handcrafted, these materials particularly in the case of the driver’s seat, are perfectly matched to create an unparalleled and they therefore ultimately serve to enhance atmosphere of luxury, style and comfort. driving safety. Fuel consumption in litres/ km: combined, between . and .; CO7 emissions in g/km: combined, between and <. 27 EU_Norm_Phaeton_Emo18_2011_10.indd 26 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 27 09.02.12 08:12 The -seater Phaeton likewise features a draught-free -zone Climatronic system for individualised climate control around each of the four outer seats. The seats have as standard cashmere-like upholstery with exceptionally luxurious aesthetic and haptic qualities. There are, of course, also numerous leather options or the “Premium” rear seat package to choose from if The -seater Phaeton is fitted with two you prefer. In the “Premium” package, single rear seats, separated by a con- head restraints and lumbar supports tinuous centre console. The seats have have an electric adjustment. “Vienna Classic Style” leather trim as It also includes heating and standard, also heating, active seat air ventilation, and a massage function conditioning, and active lordosis sup- for total relaxation. As shown here – port including a massage function. The the -seater is also available single rear seats feature a -way elec- as a long version. tric adjustment that allows you to adjust the seat surface, backrest angle and the head restraints. Rear passengers have separate controls for the -zone Climatronic system and, as an option, can have a control to move the front passenger seat forward and give themselves more legroom. On request, the -seater Phaeton is available as a long version. 28 Fuel consumption in litres/ km: combined, between .4 and .; CO7 emissions in g/km: combined, between and <. 29 EU_Norm_Phaeton_Emo18_2011_10.indd 28 09.02.12 08:12 EU_Norm_Phaeton_Emo18_2011_10.indd 29 09.02.12 08:12 HIGHEND ENTERTAINMENT THE ONLY THING YOU WILL HEAR IN A PHAETON. “Premium” mobile phone preparation, featuring Bluetooth wireless technology (rSAP remote SIM Access Profile, hands-free profile), enables particularly fast UMTS data transmission per phone The tranquillity that prevails in the module. Synchronise it with your mobile phone to give you access Phaeton’s interior and the to your personal data and contact information.
Recommended publications
  • The New Golf Celebrates Its World Premiere
    ALL ABOUT VOLKSWAGEN – THE EMPLOYEE MAGAZINE FOR OUR LOCATION | OCTOBER 2019 360WOLFSBURG° ID.31 – Series Ready for Launch The countdown is on: Series production of the ID.3, the first fully electric Volkswagen from the new ID. family, will begin at the Zwickau plant in early November. The conversions are running on schedule, with employees now assembling the last few robots. Some 8,000 members of staff have been working for months at the Saxony location to get ready to meet the electric age. This has seen them involved in measures such as high-voltage training courses to learn how to handle battery systems safely. → PAGE 21 The New Golf Celebrates Its World Premiere Comic Series Presentation in Wolfsburg: eighth generation even more digital and networked than ever before on Integrity 13 short stories clarify behavioral anchors in an easy-to-understand way. → PAGE 11 f any car can be other model has shaped called a bestseller, it’s our brand quite so power- I certainly the Golf. fully and permanently over Developed and honed the decades. It is synony- from generation to gen- mous with the Volkswagen eration, it has become name and everything a global constant. The Volkswagen stands for Volkswagen brand now around the world.” celebrates the world More than 35 million China: V-Space premiere of the eighth Ralf Brandstätter, Golf models have rolled generation Golf on the Chief Operating o the production line Opens evening of October 24. Officer (COO) over the past 45 years. The V-Space has now launched in The new Golf will be and Member of strengths of the Golf – and Beijing as the new headquarters of the Board at showcased in the Hafen what has made it a world- Volkswagen Group China.
    [Show full text]
  • Media Information
    Media information December 23rd, 2020 Phasing out the e-Golf: Volkswagen prepares to launch the ID.31 at the Transparent Factory in Dresden − Production of the e-Golf2 ends today: 50,401 units manufactured in Dresden since March 2017 − After rebuilding the production: The first ID.3 roll off the assembly lines at the end of January − Danny Auerswald, head of plant: "With the production of the ID.3 in Dresden, Media contact Volkswagen is underlining the importance of the Saxon plants in the group- wide E-offensive." Volkswagen Saxony Dr Carsten Krebs Head of External Corporate Communi- Dresden - The Volkswagen e-Golf is history: Today the last vehicle rolls off the cations Tel: +49-173-26 58 158 production line at the Transparent Factory in Dresden. With the e-Golf in Uranogrey, a [email protected] total of 50,401 vehicles have been manufactured in Dresden since March 2017. At the beginning of the new year 2021, the production area of the Transparent Factory will be reconstructed for three weeks before the first ID.3 series vehicles roll off the assembly lines in Dresden at the end of January. More at volkswagen-newsroom.com Passing the baton: After the end of production of Goodbye e-Golf: After 50,401 vehicles in the the e-Golf, the ID.3 will roll off the production line Transparent Factory, production comes to an end in Dresden from January. Danny Auerswald, head of plant of the Transparent Factory: "The end of the e-Golf is also the start of the final preparations for the ID.3.
    [Show full text]
  • Introduction to R&C Database Compilation & Index
    Introduction to R&C Database Compilation & Index I have a long history and fondness for Rod & Custom magazine. This is the first magazine I purchased at age 10, and I’ve been hooked ever since. I often refer back to my collection, but find it hard to quickly lay my hands on a given article. This is for fellow HAMB members who share a love for this little magazine. This Index covers Rod & Custom Magazine from May 1953 through May 1974. I stopped at 1974 since R&C went out of print then. R&C was restarted in December 1988 and lasted until October 2014. This index is created for general reference, technical reference, research, tracing automobile histories, and genealogy. I have attempted to use a consistent categorization or article grouping scheme across all 20+ years, even though editors or previous compilations may not have used this convention. This index contains the following specific information: Title of each article along with a descriptive supplement such as club affiliation, noted customizers, past owners, professions, etc. The author’s and/or photographer’s name where space allowed. Featured vehicle year, make, model, & engine and/or engine displacement where available or where space allowed. Vehicle owner name, city and state. Where the country is other than the United States, I listed the country Product manufacturer name, city and state. Address may be included if space allowed. The month and page number of each feature article or photograph. The index is sorted by year, and a title at the top of each page indicates which year.
    [Show full text]
  • The VW E-Race
    The VW e-Race Beatriz Barreto prepared this case under the supervision of Patrícia Amaro Machado, in partial fulfillment of the Dissertation requirements for the degree of MSc in Management with Specialization in Strategy and Entrepreneurship at Universidade Católica Portuguesa, in January 2019, as a basis for class discussion. 1. Teaching Case The VW e-Race In the fall of 2018, pressure was on as the well-known leader of diesel cars Volkswagen (VW) was lagging behind on the EV’s technology. There had been almost 50 years of cars production with the German company ahead of their competitors, but in the EVs’ business they were showing some signs of slowing down. The last 3 years were testing the company’s capability to surpass difficulties at all levels. In September 2015, EPA1 had declared that VW was violating diesel emissions that affected 500,000 diesel cars. In June 2016 the board redesigned its core business and decided to focus more on zero-emissions alternatives.2 By this time, U.S. pioneer Tesla was already more experienced on the EV’s technology, delivering over 76,000 electric cars in 20163. With the emissions scandal, additional pressure of the new emissions rules for Europe and with the rapid advance of batteries technology, Volkswagen was lacking a reshaping strategy. On that year, VW CEO Matthias Müller announced “the most comprehensive electrification initiative in the automotive industry with Roadmap E”4. The company had plans to accelerate the electric transformation of the group vehicle portfolio by bringing 80 new electric vehicles to the market by 2025 (50 purely battery-powered vehicle and 30 plug-in hybrids).
    [Show full text]
  • Self-Study Programme 270
    Service. Self-Study Programme 270 The Phaeton The Phaeton — Volkswagen's flagship — is Customers' brand awareness is becoming based on developments in the international mar- increasingly manifest, thereby necessitating ket for luxury goods: a product's quality alone is Volkswagen's entry into the higher-class seg- no longer sufficient to guarantee success in ment. highly-developed markets. The prestige and The launch of the Phaeton witnesses the develop- value of the brand are decisive in influencing ment of a product which meets customers' techni- purchase decision-making. cal requirements as well as satisfying the value and prestige demands made on the Volkswagen brand. 270_241 There are separate self-study programmes on the following topics: W-engines (SSP248/250), Air-conditioning/Heating (SSP271), On-board network (SSP272), Convenience and safety electronics (SSP273), Infotainment (SSP274), Air suspension (SSP275), Automatic distance control ADC (SSP276), Chassis (SSP277). NEW Caution Note The self-study programme illustrates the structure and operation of new developments! Please refer to the appropriate service material for current Contents will not be updated. test, setting and repair instructions. 2 At a Glance In a nutshell . .4 Bodywork . 12 Passenger protection. .26 Engines. .32 Gearbox . .38 Chassis . .50 Convenience electronics . .52 Electrics . .56 Heating/air-conditioning system . .66 Infotainment . .70 Service . 74 3 In a nutshell The Phaeton name The Phaeton or Phaethon name is originally derived from Greek mythology. Phaeton (the 'incandescent') was the son of the sun god Helios, who was the owner of the sun chariot. Derived from this, Phaetons also refer to the four-wheeled walking coaches which have been popular since the 18th century.
    [Show full text]
  • The Phaeton Equipment
    THE PHAETON EQUIPMENT Phaeton_Fakten_18_2010_10.indd 1 10.01.11 08:44 02 Phaeton_Fakten_18_2010_10.indd 2 10.01.11 08:44 Phaeton_Fakten_18_2010_10.indd 3 10.01.11 08:44 THERE IS NOWHERE BETTER TO RELAX THAN WHERE YOU FEEL AT HOME. Put the ultimate finishing touch to your Phaeton by customising your choice of fittings, materials and colours to configure the Phaeton that most closely corre- sponds with your idea of a luxury saloon. The following pages give you an over- view of the options available. We will be glad to welcome you to “Die Gläserne Manufaktur” in Dresden where we will take all the time needed to help you create the Phaeton of your dreams. 03 Phaeton_Fakten_18_2010_10.indd 3 10.01.11 08:44 The 5-seater Phaeton: a basis to build on for the Phaeton, yet perfection in itself for the car. The standard 4-zone Climatronic lets you make individual settings for each of the four outer seats. This air conditioner has an indirect ventilation system which functions virtually draught-free. The elegant wood trim covering the air vents only opens when more powerful ventilation is required, demonstrating one of those small yet refined details that make the Phaeton so special. The seats have as standard cashmere-like upholstery with exceptionally high-grade visual and haptic qualities. There are, of course, also numerous leather options to choose from. The 5-seater Phaeton can comfortably and safely accom- modate up to three rear passengers if re- quired, but even if the centre rear seat remains unoccupied, it still serves a pur- pose.
    [Show full text]
  • Volkswagen Sachsen Gmbh the Transparent Factory, Dresden
    Volkswagen Sachsen GmbH The Transparent Factory, Dresden March 2019 Plant Dresden Area 83,000 m² Production 13.735 e-Golf1 (2018) - 74 e-Golf1 a day – the cars are assembled in two shifts (6 a.m. to 10 p.m.); 84.235 Phaeton (2001-2016) + 2.186 Bentley Flying Spur2 Employees 380 Press officer Dr. Carsten Krebs Current situation The Volkswagen plant in Dresden has developed into the Center of Future Mobility, an innovative showcase of e- mobility and digitalization of the Volkswagen brand. Eversince May 2018 there is a daily production of 74 e-Golf1 - the cars are assembled in two shifts. Visitors receive an interesting glimpse of the future of the automobile. During a 75-minute tour, they can see how Volkswagen produces its electric Golf1. The highlight of the visit is a free-of-charge test drive (30 minutes) through Dresden with electric and plug-in hybrid vehicles. Since January 2019, customers have been able to get very close to their ordered e-Golf1 during production. You can accompany your future vehicle along the production line in the Transparent Factory in Dresden. At three stations, it can be tackled under the expert guidance of the Volkswagen employees themselves. Dresden’s largest public, solar-powered e-mobility station is located beside the Transparent Factory and has been in operation since April 2017. Cooperation has also been agreed between Volkswagen Sachsen and Dresden, the capital of Saxony. Development of the Dresden plant as the Center of Future Mobility is to continue. The objective is to make Dresden a model city for e-mobility and digitalization.
    [Show full text]
  • (The Transparent Factory) Dresden
    Volkswagen Sachsen GmbH Gläserne Manufaktur (The Transparent Factory) Dresden Area: 83,000 m² Version dated: February 2021 Production: Since January 2021: ID.31, previously: 50,401 e-Golf2 (2017-2020); 84,235 Phaeton (2001-2016) and 2,186 Bentley Flying Spur3 (2005/2006 and 2013/2014) Model: Volkswagen ID.3 Employees: 400 (incl. work-study degree students & vocational trainees, version dated: 12/2020) Current situation With the launch of production of the ID.3 in January 2021 in the Transparent Factory in Dresden, the former “Centre of Future Mobility” will steadily transform into the “Home of the ID.” over the coming years. The central goal: To act as a beacon for Volkswagen in Germany, offering customers, visitors and guests a holistic experience of the ID. family – from initial advice and test drives, to production visits, co-constructing the ID.3 and modern event formats, up to the handover of electric vehicles. An additional focus of the strategic realignment is the development of a research and innovation site that drives innovative projects on a pilot scale for later use in large capacity sites at Volkswagen. In Dresden, customers, visitors and guests get to experience how the Volkswagen brand is shaping the mobility of the future. During a 75-minute tour, they can see close-up how Volkswagen produces its ID.3. The highlight of the visit is a free-of-charge road test (30 minutes) through Dresden with electric and plug-in hybrid vehicles. Dresden’s largest public, partially solar-powered e-mobility station is located beside the Transparent Factory and has been in operation since April 2017.
    [Show full text]
  • Wolfsburg Calling: All About Trained 360° Explains: See How Volkswagen Is Preparing Employees for Electric the Location in the New 360° Mobility in the Zwickau Plant
    WOLFSBURG° 360° New Media Family: Key Details 360ALL ABOUT VOLKSWAGEN – THE EMPLOYEE MAGAZINE FOR OUR LOCATION MAY 2019 on Page 2 ID.3¹ – register now Starting now, non-binding registra- tions are being accepted for the first model in the ID. family. Volkswagen is initially offering a limited special edition of 30,000 units. → PAGE 12 Everything that concerns the Wolfsburg location: employees, cars and much more – all for 360° readers to find out about. Electric cars: How Employees are Being Wolfsburg Calling: All About Trained 360° explains: See how Volkswagen is preparing employees for electric the Location in the New 360° mobility in the Zwickau plant. → PAGE 13 Cars, people, technology, divisions and companies: all in the Local News section! he new 360° is more than and reports on strategic issues in the the VfL and the Autostadt. a strong team for the last 45 years, just a name. The new employee various divisions – from Production This issue starts off with stories and presents plans from Volkswagen Finals: Tmagazine offers, well, a to Technical Development. But that’s about the tools being used in the Immobilien. And Franco Lo Presti Win 360-degree view of the Volkswagen not all: articles about vehicles and body shop, a logistics planner’s from the in-house butcher shop Group and its brands – and the technology made in Wolfsburg will responsibilities and a trainee gives colleagues in Wolfsburg tips Tickets! Wolfsburg location of course. In get just as much space as topics that exchange in toolmaking. on grilling in their backyards or on the Local News section you’ll find play out beyond the plant gates – 360° also reports on two mainte- their balconies.
    [Show full text]
  • CORPORATE SOCIAL RESPONSIBILITY at VOLKSWAGEN COMBINING VALUE with VALUES Content
    ONE PLUS ONE EQUALS THREE CORPORATE SOCIAL RESPONSIBILITY AT VOLKSWAGEN COMBINING VALUE WITH VALUES content 004 - 007 commitment Dr. Bernd Pischetsrieder discusses the building of trust understanding Corporate Social Responsibility – voluntarily seeking sustainable solutions cultivating management 008-011 A corporate constitution for VW: Volkswagen AG’s Group values and guidelines shaping labour: 012-021 A unique concept for promoting structure and business: A sustainable AutoVision Reviving “Made in Germany”: Creative strength for the future of industrial work Value creation through value appreciation: “Work2Work” for people with handicaps upvaluing work: 022-033 Minimum standards and equality: Declaration on social rights and labour relations Fitness programme for partners: “Improving health and safety at suppliers” with ILO and GTZ Learning today, teaching tomorrow: Auto 5000 GmbH qualification programme No young, no future: Audi’s initiative for more training A passion for learning: New training centre in Mladá Boleslav helping people: 034-037 Fighting the disease: Volkswagen’s PPP Aids Care projects in South Africa and Brazil promoting health: 038-041 Driven out of smokers’ paradise: SEAT’s no-smoking campaign coping with demographic change: 042-045 Life-long-learning, mixed-age teams: Demographic shaping of the world of work at Volkswagen family support: 046-051 Volkswagen and prams: Flexible part-time models for parents and single parent families Workshops for soft re-entry: Audi’s job and child programme exploiting diversity: 052-057
    [Show full text]
  • Customer Awareness and Preferring Volkswagen Cars.” PREPARED FOR
    SUMMER TRAING PROJECT REPORT ON “Customer awareness and preferring Volkswagen cars.” PREPARED FOR Volkswagen Lucknow Towards the partial fulfillment of MASTER OF BUSINESS ADMINISTRATION (Affiliated to U.P. Technical University, Lucknow) Guided by Submitted by Mr. Adnan Khan Swamit Gupta SESSION 2008-09 1 ACKNOWLEDGEMENT Success of my project depends upon two factors Internal and External factor includes sincere efforts, dedication to the work and good potential whereas internal factors includes cooperation and supports of potential customers who patiently hears about the schemes and plans of VOLKSWAGEN and then gives response. Good guidance and cooperation from others are such external factors, which affects the percentage of success. Though in completing this project I tried my level best but it could not be possible without proper guidance from the staff of VOLKSWAGEN I wants to give my thanks to Mr. Adnan Khan (Sales Head) for his valuable guidance and suggestions, which I sincerely value and appreciate. SWAMIT GUPTA 2 PREFACE The Post Graduate Degree in Business Management is of no such importance until and unless it is implemented in a practical way i.e. to say that this course is not restricted to books only. This project report is made on the basis of the summer training which I undergone for full fledged period of two months. I had undergone training in the one of the most reputed automobile company in India, i.e. VOLKSWAGEN. The topic of my training was to know the effective factors of awareness and preferring Volkswagen cars. Under this topic I was supposed to know the customers‟ satisfaction and dissatisfaction and what they desire in their cars.
    [Show full text]
  • The Phaeton Time Is Much Too Precious to Not Spend It As Pleasantly As Possible
    The Phaeton Time is much too precious to not spend it as pleasantly as possible. 5.10 p.m. 04 The Phaeton 24 Exterior 26 Engines 28 Running gear 30 Safety 34 Cockpit 36 5-seater Phaeton 38 4-seater Phaeton 40 Phaeton with long wheelbase 42 Seats 44 Technical features 48 Infotainment system 52 Comfortable and convenient optional extras 54 Alloy wheels 56 “Volkswagen Individual” 60 Paint Ⴁnishes, fabrics, leather and wood 70 Combinations of colours 72 Die Gläserne Manufaktur (The Transparent Factory) 75 Service 02 – The Phaeton The Phaeton – 03 Faster heartbeat, butterႢies, adrenalin? 04 – The Phaeton The Phaeton – 05 Whatever you feel, it feels good. 06 – The Phaeton The Phaeton – 07 A stylish design, Ⴁne materials, generous space. Do you really need a particular destination for your next trip? Lean back, relax and enjoy 450 bhp, 560 Nm, 6.0 l capacity. 10 – The Phaeton The Phaeton – 11 5.50 p.m. Feel the burr wood. Feel the Ⴁnest leather. Feel your senses awakening. 12 – The Phaeton A good feeling, touching moments – have you ever asked yourself why so many words to do with human well-being concern the sense of touch? Run your hand over the elegant wood inserts in a Phaeton and you will know why. 14 – The Phaeton The Phaeton – 15 Let someone else think for you for a change. For example, the electronically controlled air suspension. 9.00 p.m. No matter what the weather is like. Or the road surface. Or trafႡc. Comfort should never be a question of circum- stances. There is therefore groundbreaking technology under every square centimetre of the Phaeton, technology that makes driving more pleasant and at the same time safer.
    [Show full text]