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Sustainable Development and Rural Tourism in Lithuania Romantė Bučienė, R. y Merkienė, J. (2014): “Sustainable Development and Rural Tourism in Lithuan” 10 Sustainable Development and Rural Tourism in Lithuania Romantė Bučienė Vilniaus kolegija/University of Applied Sciences [email protected] Jūrate Merkienė Vilniaus kolegija/University of Applied Sciences [email protected] Recibido: 10-04-2014 Aceptado: 26-05-2014 Keywords: sustainability; rural Palabras clave: sostenibilidad; el tourism; socially responsible turismo rural; Socialmente personality; communication skills. Responsable de la personalidad; capacidad de comunicación. ABSTRACT RESUMEN The article deals with the importance of El artículo habla de la importancia del sustainable development and rural desarrollo sostenible y el turismo rural tourism in Lithuania. The issues en Lituania. Los asuntos relacionados concerning the establishing and con la el establecimiento y maintaining of a homestead in a rural mantenimiento de una granja en el environment are reviewed. medio rural son propiedad hasta. Las Communication skills, business habilidades de comunicación, la planning and language skills are of planificación empresarial y utmost importance in the flourishing of conocimientos de idiomas son de suma rural tourism in Lithuania. The future importancia en el florecimiento del world of business has to change if we turismo rural en Lituania. El futuro del are to overcome the crises in society mundo de los negocios tiene que and in the personality. The social cambiar si queremos superar la crisis responsibility of educational en la sociedad y en la personalidad. La institutions is high on the agenda. responsabilidad social de las Business companies have to be socially instituciones educativas es una responsible and eco-friendly prioridad en la agenda. Empresas de particularly what concerns rural negocios tienen que ser socialmente tourism. responsable y respetuoso del medio ambiente Particularmente lo que preocupa a turismo rural. ROTUR, Revista de Ocio y Turismo, 7: 10-19 http://www.rotur.es ISSN: 1888-6884 Bučienė, R. y Merkienė, J. (2014): “Sustainable Development and Rural Tourism in Lithuan” 11 1. INTRODUCTION Sustainable development has been defined in many ways, but the most frequently quoted definition is from “Our Common Future”, also known as the Brundtland Report (1987, p. 43): ‘Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts: the concept of ‘needs’, in particular the essential needs of the world’s poor, to which overriding priority should be given; and the idea of limitations imposed by the state of technology and social organization on the environment's ability to meet present and future needs.’ All definitions of sustainable development require that we see the world as a system where space and time are included. Thinking of the world as a system over space, it can be understood that air pollution from Asia affects air quality in Europe, and that pesticides sprayed in Sweden could harm wild life on the coast of Lithuania. Thinking of the world as a system over time, it is easy start to realize that the decisions our ancestors made about how to farm the land continue to affect agricultural practice today. In addition to that the economic policies endorsed today will have an impact on the future world. In addition to the above mentioned quality of life is a system, too. It is an advantage to be physically healthy, but what if you are poor and not eligible to education? Having a secure income is convenient, but what if the air in that part of the world is unclean? The concept of sustainable development is rooted in this sort of systems thinking. It helps us understand ourselves and our world. The problems we face are complex and serious but they need to be addressed. 2. THE CONCEPT OF SUSTAINABLE DEVELOPMENT Sustainable development is a principle stating the relevance for human life. The most important issue of which is a desirable future state for human societies in which living conditions and the use of resources meet human needs without undermining the sustainability of natural systems and the environment, so that future generations may also have their needs met. Sustainable development ties together concern for the capacity of natural systems with the social, political, and economic challenges faced by humanity. The United Nations Millennium Declaration identified principles and treaties on sustainable development, including economic development, social development and environmental protection. On 8 September 2000, following a three day Millennium Summit of world leaders at the headquarters of the United Nations, the General Assembly adopted the Millennium Declaration. A follow-up outcome of the resolution was passed by the General Assembly on 14 December 2000 to guide its implementation. The Millennium Declaration key objectives were adopted by 189 world leaders during the summit: The Declaration stresses the observance of international human rights law and international humanitarian law under the Principles of United Nations Charter as well as the treaties on sustainable development. The most important values and principles are stated as Freedom, Equality, Solidarity, Tolerance, Respect for nature – ‘Shown in the management of all living species and natural resources, in accordance with the precepts of sustainable development, shared responsibility, protecting our common environment’. ROTUR, Revista de Ocio y Turismo, 7: 10-19 http://www.rotur.es ISSN: 1888-6884 Bučienė, R. y Merkienė, J. (2014): “Sustainable Development and Rural Tourism in Lithuan” 12 The UN uses these principles Ecological modernization, Environmentalism, Human impact on the environment, Stewardship, Sustainable development to execute the values which can be applied in numerous fields including Eco-village, Education for Sustainable Development etc. An issue important to the future development of Lithuania concerning sustainable development is the development of rural tourism. 3. THE CONCEPT OF RURAL TOURISM The concept of rural tourism has a noble cause, and in actual fact is another kind of sustainable tourism that exploits resources in rural regions, causes little or no harmful impact, and generates increasing benefits to rural areas in terms of rural productivity, employment, improved distribution of wealth, conservation of the rural environment and culture, local people’s involvement, and a suitable way of adapting traditional beliefs and values to modern times. Rural tourism is beneficial for both rural and urban society. In order to foster the socio-cultural and economic development in rural areas, tourism could help in boosting the local performing arts, conserving the local culture, and hopefully preventing migration. A problem which is very relevant in Lithuania. The youth of rural areas seem to be attracted either to the city life in Lithuania or most often another EU country. Thus rural tourism could attract tourists by providing excellent glimpse of the village ambience with local cuisine. The tourism topics which could be distinguished as the most important are the following: natural tourism, cultural tourism, health tourism and ecotourism. Natural tourism, which is mainly aimed for recreation having little or no ecological impact on the environment, includes a wide range of activities: swimming, canoeing, fishing, horse riding etc. Services of the above mentioned natural tourism are popular in Lithuania. However the business is involved in only one or two services and most often exists separately from the rural tourism business. In Lithuania there is a tendency to provide pony riding, fishing etc. However the number of young families due to migration is decreasing and for the rural tourism business it is not profitable to keep ponies all year the round. It is clear that rural natural tourism is attractive for the tourist but attention should be paid to elderly residents, foreigners, students and pupils. A well trained guide could be of extremely big help to all those taking part in such an event encouraging the enjoyment of a pollution free environment and lots of greenery. Cultural tourism, which is concerned with the culture and history of local people, could play a bigger role in rural tourism which in its turn could work more with the municipalities of the region, the Ministry of Culture to promote events, festivals taking place in the region. It must be pointed out that it is being done but there is room for improvement. As always promoting is both rural tourism and cultural events in a more pronounced or interesting form would be a great help to the business and to the customer. There should be a programme organized for the tourist to encourage rural tourism. Health tourism, which is concerned with health and beauty treatments could be a good option for rural tourism. Many people are suffering from various physical and mental illness like stress, loss of sleep, mental tension, and obesity. In Lithuania in some rural tourism sites it is possible to enjoy the spa procedures. Of course arranging such a service could be costly and would not to be affordable for every rural tourism business. Offering spa and even if there is a necessity yoga or using local peat for treatment of visitors at the rural tourism venue could be an option for the rural tourism entrepreneurs. ROTUR, Revista de Ocio y Turismo, 7: 10-19 http://www.rotur.es ISSN: 1888-6884 Bučienė, R. y Merkienė, J. (2014): “Sustainable Development and Rural Tourism in Lithuan” 13 Ecotourism, which is a responsible type of tourism, preserves natural resources maintaining the well-being and social values of the local community. The guest of a rural tourism site would without any doubt visit the local forest, have the opportunity to pick berries, mushrooms, admire the natural beauty of a bird sanctuary, lake or waterway etc. The owner or the employee of the company would by all means offer tourists necessary knowledge to guide them because the guests expect to learn something.
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