Mapping exercise: How could creative industries foster innovation in tourism in the Northern Dimension area? Country Report – Lithuania December 2016 Team: Terry Sandell, Lila Skarveli This project is funded A project implemented by by The European Union the PROMAN Consortium 1 Mapping exercise: How could creative industries foster innovation in tourism in the northern dimension area? Country Report – Lithuania DISCLAIMERS This report has been prepared with the financial assistance of the European Commission. The contents of this publication are the sole responsibility of PROMAN and can in no way be taken to reflect the views of the European Union. This report has been discussed with the international expert concerned in relation to the input work plan agreed with the Client, the expert’s terms of reference and to ensure it contains relevant issues and recommendations, which have been discussed in a debriefing session with the Client. 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To the extent that this report is based on information supplied by other parties, PROMAN accepts no liability for any loss or damage suffered by the client, whether contractual or tortuous, stemming from any conclusions based on data supplied by parties other than PROMAN and used by PROMAN in preparing this report. Framework Contract Beneficiaries 2013 - EuropeAid/132633/C/SER/MULTI Lot 9: Culture, Education, Employment and Social. RfS 2015/369412/1 2 2 Mapping exercise: How could creative industries foster innovation in tourism in the northern dimension area? Country eport – Lithuania CONTENTS DISCLAIMERS ........................................................................................................................................................................ 2 LIST OF ABBREVIATIONS ................................................................................................................................................. 4 1. INTRODUCTION AND KEY POINTS ....................................................................................................................... 5 2. BASIC COUNTRY INFORMATION ........................................................................................................................ 13 3. CULTURAL AND CREATIVE INDUSTRIES IN LITHUANIA ........................................................................... 14 4. TOURISM IN LITHUANIA ....................................................................................................................................... 18 5. CCI AND TOURISM SECTOR COOPERATION IN LITHUANIA ..................................................................... 20 6. LITHUANIA’S BILATERAL AND MULTILATERAL CCS/CCI AND TOURISM COOPERATION WITH OTHER ND COUNTRIES .................................................................................................................................................. 21 7. CASE STUDIES ........................................................................................................................................................... 23 7.1 THE REPUBLIC UZUPIS ...................................................................................................................................................... 23 7.2 TALKIN STATUES ................................................................................................................................................................... 24 7.3 ACTUALISATION D PRESENTATION JEWISH CULTURAL HERITAGE THROUGH MOBILE APPLICATION ........ 25 7.4 N WIN MAGAZINE ................................................................................................................................................................ 25 7.5 WA ND PEACE ROUTES ...................................................................................................................................................... 26 7.6 DAR TOURISM’ - VILN GAON JEWISH STATE MUSEUM ND KGB MUSEUM F GENOCIDE ................................... 27 7.7 UNEC CREATIVE CITIES - KAUNAS, UNEC CITY DESIGN ............................................................................... 29 7.8 GASTROTOURISM ND LITHUANIAN TOURISM DEVELOPMENT ....................................................................................... 30 7.9 LCAL ‘ETHNIC’ COLOUR - TATAR D KARAITE HERITAGE D E GRAND DUCY LITHUANIA ................... 32 7.10 HERITAGE D CCI INCUBATION - RAUDONDVARIS MANOR ENSEMBLE ND ART INCBATOR .............................. 33 8. COUNTRY CONCLUSIONS AND OBSERVATIONS ............................................................................................ 35 APPENDIX A. KE FCTS D FIGURES ......................................................................................................................................... 37 APPENDIX B. KEY DCMENTS ND OURCES ............................................................................................................................. 39 3 3 Mapping ercise: H could ativ industr foster ovation touri th northern dimension rea? Country eport – Lithuania LIST OF ABBREIATIONS Aonym/abbreviation Meaning AR Augmente eality BBC British roadcastin orporation CCI Cultural n Creative ustry CCS Cultural n Creative ector DMOs Digital arketin Organisation EE European Econ Area EE European Econ Community E European nion FWC Framework ontract GDP Gross estic Product HDI Human evelopment dex ICT Information ommunication chnology IT Information echnology KAFe Kaunas rchitecture Festival MITA Agenc for ence novation n Technology ND Northern ension NDPC Northern ension Partners on ulture NEO Network European useums ganisations NFC Near ield ommunication ED Organisation for Economic o-operation and velopment OTA Online Travel gency QR Quick esponse E Small n Me Enterprise UCCN UNE Creative ities etwork UK Unite ngdom UNCTAD Unite Nations onference n rade n Development UNDP Unite ations Developmen ogramme UNESCO Unite Nations Educational ntific n Cultural rganisation WTO World rade Organization 4 4 Mapping ercise: H could ativ industr foster ovation touri th northern dimension rea? Country eport – Lithuania 1. INTRUTION AN E POINTS one eleven reports e ountries the Northern imension ND) n houl e ea conjunction wi twel regional/cross-country' epor The eports ve been roduce under e U BENEF Lot 9 FWC contract ‘Mapping exercise: How could creative industries foster innovation in tourism in the northern dimension area?’, in line with the terms of reference for tha ontrac reports follow wha s gree the inception repor tage roughou e eri durin whic the work s been done re s een lose n positive ia wi the executive the orthern imension Partners on ulture NDPC) e reports have een oduce are based n extensive onsultation nd researc involving arge range eople These eople ncluded ountr specialists n officials we re ery indebted. Under erms reference metable r work tarte in ebruar wi completion schedule ecember The llocation time or rk s days spl between o tea members ys or ila arvel an 50 ys err Sandell the ea Leader1 iven th number ountries, n their divers n given e er wide ubjec matter volvin ee ery dynamic nd urrentl fashionable reas - Cultural n Creative ndustries Tour an Innovation - th time onstrain was r real hallenge dee mongs r things an t while countr vis ab five rkin ys all the ountries ok ace was ically l possible cases vis one uall the capital sa ever effor was de secure countr overvie took account leas some the importan developments king ace n e regions. Quite oon fter tartin r rk rious interestin ometimes hallenging, uestions rose uc as: Is re n reason r itself n considere one the reative industries all e ases the efinitions CIs r an innovation re rious unstable nd conteste Is this ecause he ecessar action define e precisel and onsistentl a a European evel has not been taken or is it because we are in a ‘post-definitional’ era with certain areas man ocial n economic c havin ecome diverse nd omple to categorise asil Touris a iori for Northern mension countries ye there re otests gains tour recentl in arcelona rguabl the successful uropean n erms f tourism developmen an c ran Wha does ignal b ustainabil n local ommunity engagemen ith/in touris When he talk the uris industr an the ultural n creative ectors peak ame language? Is the tourism industry’s use of culture and heritage because of real engagement with the cultural an creative ectors n pite Even en are n ame rection re in real on parallel ut ssentiall separate tracks Shoul touris businesses e ngagin CCIs r e rsa whic direction the emand an in h ection e uppl Given both ectors re t a arge extent l fragmented a numerical redominance SMEs wha exten the actors volve have e e n capac engage it eac other