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[email protected] DNA-based personalization Aparna Anand According to a Cisco blog, the IoT and data statistics are staggering, to the +91 22 6759 2873 point of appearing fantastical: 5 quintillion bytes of data produced every day
[email protected] and by the year 2020, it is estimated that the IoT will comprise of more than iPhone shipments halve as 30 billion connected devices. high prices hit sales A barrage of personal data such as individuals’ nutrition, sleep, activity etc. is Apple’s iPhone shipments in already being collected by wearable devices and connected fitness platforms India last year are estimated to like MapMyFitness, Endomondo and MyFitnessPal that have more than 220 have shrunk by as much as half million members globally. With such personalised data, platforms can provide from the 2017 level, its worst buying recommendations much beyond purchase history, imagine the ultra- performance since 2014 in the personalisation that can happen with our DNA data! world’s fastest-growing smartphone market, adding to global woes that have forced With science evolving and at-home genetic testing becomes more affordable, the company to cut its revenue it has opened new possibilities for companies to utilise DNA data. The outlook. company most responsible for revolutionizing access to DNA is Illumina which has sequenced some 90% of all the DNA data ever processed.