EA Announces That ''THE SIMPSONS GAME'' Has Shipped in North America

You've Watched the Show, You've Seen the Movie, Now Play Your Favorite Animated Family in Their Best Videogame EVER!

REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Oct. 30, 2007--Electronic Arts Inc. (NASDAQ:ERTS) today announced that THE SIMPSONS™ GAME has shipped in North America and will ship in Europe on November 2nd. Created in partnership with Twentieth Century Fox Licensing and Merchandising, Twentieth Century Fox Television and Gracie Films, THE SIMPSONS GAME is an original script created by the TV show's Emmy Award-winning writers and voiced by the original cast from the TV show. The result is the funniest, most irreverent, exciting and authentic Simpsons video game experience ever. "Our hope is the number of solid jokes and the speed in which they come, set ourselves apart," said James L. Brooks, Executive Producer.

In 2007, The Simpsons celebrated their historic 400th episode, as well as the release of their first animated film, The Simpsons Movie, which has grossed over $520 million worldwide at the box office, hitting the No.1 slot in the first week. Now fans of this multi-award-winning television series are ready for the next major milestone: THE SIMPSONS GAME.

With parodies of the video game industry, pop culture and current events, THE SIMPSONS GAME has the same subversive humor and delightfully smart wit as the critically acclaimed TV series. Play along as your favorite yellow, dysfunctional TV family members, Homer, Marge, Bart, Lisa and Maggie, battle to break free of the video game world and save Springfield. Each 'Simpson' has special abilities unique to his or her personality: smash as Homerball, zip-line as Bartman, rally Mobs as Marge, or unleash Lisa's Hand of Buddha! With over 40 minutes of new animated scenes by the show's writers -- it's like getting two never-before-seen episodes of the Simpsons. Add that to over 8000 lines on in-game dialogue, and the Simpsons game is a must-have for any fan of the show.

"The story is the heart of the game," said Matt Selman, Simpsons Executive Producer and Head Writer of the Simpsons title. "The Simpson family realizes they're living in an actual video game. At first, it's fun having video game powers. But when life as a game character is harder then they thought, they must break out into the behind-the-scene world of video games. They must fight their way through parodies of other games in order to achieve their freedom."

"Playing THE SIMPSONS GAME is like choosing which donut to eat. The fun lies in the wide variety, but no matter which way you go it always brings a smile," said Scot Amos, Executive Producer for the game. "The close collaboration among Gracie Films, Twentieth Century Fox and 'The Simpsons' creative team makes this game a sweet addition to 'The Simpsons' legacy."

Elie Dekel, Executive Vice President, Twentieth Century Fox Licensing & Merchandising, added: "When you team up one of the best video game companies in the universe with one of the best television shows of all time, you know you're going to get a game that delivers. THE SIMPSONS GAME is a completely original creation that adds to The Simpsons' enduring legacy."

Under development by EA's Redwood Shores Studio, THE SIMPSONS GAME is scheduled for release on the PLAYSTATION®3 and PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox 360™ videogame and entertainment system, Wii™, and Nintendo DS™. THE SIMPSON GAME has been rated "T" with descriptors of Alcohol and Tobacco Reference, Animated Blood, Cartoon Violence, Crude Humor, Language, Suggestive Themes by the ESRB.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About The Simpsons Homer, Marge, Bart, Lisa and Maggie take traditional comedy and family life and turn them upside down in FOX's critically acclaimed series, THE SIMPSONS. Exploding into a cultural phenomenon in 1990, THE SIMPSONS remains one of the most visible and marketable properties both domestically and internationally. This Emmy Award®-winning series is now in the history books as the longest-running sitcom currently on television and the longest-running primetime animated show in television history. THE SIMPSONS premieres their 19th season on Sunday, September 23.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television.

About Twentieth Century Fox Licensing & Merchandising

A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

Game software © 2007 Electronic Arts Inc. All Rights Reserved. TWENTIETH CENTURY FOX, FOX, THE SIMPSONS, THE SIMPSONS characters, associated logos and wordmarks are trademarks of Twentieth Century Fox Film Corporation and its related entities. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION", and "PSP" are registered trademarks of Sony Computer Entertainment Inc. Memory Stick Duo™ may be required (sold separately). Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.

This game contains parodies of third party trademarks, games, characters and other material. This game is not authorized or approved by the owners of that content, and there is no affiliation or association between The Simpsons Game, Electronic Arts Inc. and its Licensors with those third parties.

CONTACT: Electronic Arts Inc. Scott Gamel, 650-628-7286 EA Games Sr PR Manager [email protected] Keith Mutzman, 650-628-5020 EA Games Sr Publicist [email protected] Tammy Schachter, 650-628-7223 Director, EA Games PR [email protected]

SOURCE: Electronic Arts Inc.