“A Pretty Shitty City……” [Twin Town] UK CITY OF CULTURE 2021 Initial Bid CONTENTS CROESO / WELCOME Page 1

OUR AREA Pages 2 - 3

OUR VISION Pages 4 - 8

CULTURAL AND ARTISTIC STRENGTHS Pages 9 - 13

OUR SOCIAL IMPACT Pages 14 - 15

OUR ECONOMIC IMPACT Pages 16 - 17

OUR TOURISM IMPACT Pages 18 - 19

LEADERSHIP, MANAGEMENT AND GOVERNANCE Pages 20 - 21

OUR TRACK RECORD Page 22

FUNDING AND BUDGET Page 22 - 23

PARTNERSHIPS Page 23

RISK ASSESSMENT Pages 24 - 25 LEGACY “... an ugly, lovely town ... crawling, sprawling ... by Pages 25 - 26 the side of a long and splendid curving shore. This LEARNING AND EVALUATION Pages 26 - 27 sea-town was my world.” CLOSING WORDS [ Thomas] Pages 28

APPENDICES Pages 29 - 62 SWANSEA - UK CITY OF CULTURE sense of Place to create opportunities that may otherwise be unreachable. Our bid to be UK City of Culture 2021 From urban deprivation, poverty and stems from an enduring commitment low aspiration in the east, to rural to place culture at the heart of our isolation, ageing populations and lack regeneration and growth. Ours is a tale of of infrastructure in the west, we believe a city of contrasts, continuously grappling that culture is our bridge to greater with the lovely/ugly, rural/urban, people/ equality, engagement and connectivity. place, past/future, east/west balance, Our partnerships are growing stronger, but being one Place and one People, for programming and delivery and we will with pride and ambitions to shine on build on our existing infrastructure, with the world’s stage. We are a city of ‘world sustainability and growth of our cultural firsts’, not a ‘Second City’ – returning and natural assets at the forefront of our to our rightful place as the cultural link programming and legacy planning. between post-industrial and rural . We have a pragmatic approach to Our time to shine has arrived. Our city is leadership, programme development changing rapidly, with urban regeneration and delivery. In our bid, we describe how and population growth creating a UK City of Culture 2021 will frame and landscape ripe for investment, innovation, accelerate our investment in our cultural diversity and connectivity; the likes of and community infrastructure, strategic which we have not experienced since partnerships, community engagement we were at the heart of the industrial and creative and tourism economies. This revolution. This has led us to securing will deliver a number of Step Changes a once in a generation investment for with long term impact and legacy. the city, including a new City Deal which will create a new cultural infrastructure Our evaluation framework will provide for Swansea by 2021. The City Deal will the evidence and tools for us, our bring with it new digital infrastructure partners and other cities, to ensure that which will create thousands of much culture is recognised as an architectural needed jobs; growing creative and tech component of a healthy, sustainable industries and driving innovation, with an city, supporting the long term prospects international connectivity that we want to for growth and community wellbeing. see benefit all our People, in our ‘Lovely, Our legacy will also be intertwined with Ugly’ Place. From a period of looking our long-term sustainability planning back to the heyday of the traditional for regional partnerships, with a new industries, we are looking forward with governance model established, which will a new confidence, tackling head on the genuinely place culture and our People challenges and opportunities facing us. and Place at the heart of the regeneration of the Swansea Bay City Region. We need Culture to connect us more deeply with this new Swansea, drawing on our rich heritage, stories, culture, and Page 1 OUR AREA Swansea is the economic centre of the rural hinterland, which makes up two Our culture, pride and ambition chemicals in the Industrial Revolution. wider Swansea Bay City Region, which thirds of the 378km sq. area. Our They are now characterised as high- has a resident population of 685,000. rural area’s components are broadly ’ blunt assessment of density communities, with row upon With a contained population of 240,000, defined as , the UK’s first Area of Swansea in 1941 contrasts starkly with row of stone-built terraced housing, Swansea is the second largest city in Outstanding Natural Beauty and the hilly the Swansea now entering the 21st interspersed with post-war council Wales. Residential patterns remain Lliw uplands, including reservoirs, former Century, seeking to reinvent itself with housing estates. The pressure on shaped by our industrial past, with the collieries and Swansea’s highest point at culture and heritage at the forefront of these communities and local services majority of people living and working in Penlle’r Castell. Two major universities, the city’s plans. The breadth and diversity is high and life expectancy, social and the urban heartlands. Our waterfront with student populations of around of Swansea’s history presents a rich economic mobility, skills and employment city centre is flanked to the north and 30,000 add to the vibrancy, diversity and source of cultural inspiration – named are low. Conversely, Swansea West, west by a stunning mix of coastal and innovation emerging in the area, with by the Vikings, and home to a series of including the rural hinterland as upland rural landscapes, enveloped by major campus developments anchoring ‘world firsts’ such as the Railway described above, is characterised by a sweeping sandy coastline that defines the north and south of the city. - the first passenger railway in the world. higher socio and economic indicators Swansea Bay, curving around the coast Swansea’s history as a Place also defines of wellbeing. However it has a lack of to the Mumbles headland. The historic Dylan Thomas walked through the challenges now facing our People. digital connectivity, transport and cultural Docklands, now being reborn as the infrastructure, with higher levels of rural SA1 Waterfront area, marks the eastern the bombed-out shell of the Our unique geography and industrial isolation, and disconnection from city- boundary. Forging its way north-east, town centre with his friend legacy has created a city of contrasts, centre lifestyle, culture, recreation and through a series of urban settlements, Bert Trick. Upset at the sight, with inequality between the populations core services. the winds through the he concluded: “Our Swansea is of east and west, and disconnect of the formerly heavily industrialised Swansea dead” urban and rural. ‘Swansea East’ was Valley. With spectacular visual effect, formed as dormitories for the once the drama of the dense urban setting, booming industries of copper, tin and boldly meets the sparsely populated

Page 2 OUR AREA Having once been at the heart of Wales’ ethnic group, higher than the Welsh is reflected in higher proportions of wellbeing, educational attainment, and Britain’s trade links, the decline in average of 4% and the third highest employment in the service industries. aspiration and tackling poverty. It unifies Swansea’s position as chief exporter, at percentage of the 22 local authorities Commuting patterns point to significant People and contributes to our economy the forefront of the Industrial Revolution, in Wales. Key groups include Eastern estimated daily inflows to Swansea of through tourism, creative and cultural hit us hard. During WWII, Swansea’s Europeans (rising since 2003); a doubling 27,700 (net inflow +8,300), with the industries, vibrancy and sense of Place. Dock was the link to the world’s first of the Bangladeshi ethnic group between majority coming from Neath Port Talbot These are the key outcomes we want full-scale submarine pipeline, but due 2001 and 2011; and a considerable (13,200) and Carmarthenshire (8,600)1. from our strategic investment in the to its logistic significance, became the increase in the Chinese ethnic group. Road arteries and traffic management city, so to move forward without culture target for a ‘three night blitz’ in February The largest ethnic minority populations dominate the landscape and reduce led regeneration would be unthinkable 1941, which saw the city centre and were recorded in the urban Wards of connectivity by creating physical barriers to us. By 2021 we will see a new digital surrounding residential areas flattened. Uplands, Castle and Sketty, the latter two between our historic and suburban infrastructure, new creative workspace, Post-war planning saw the city centre recording ethnic minority populations communities, key assets, infrastructure a new Arena, Aquatics Research Centre shift its axis away from the waterfront, above 10%. Overall, the latest census and natural resources. and the world’s first Tidal Lagoon in-situ; and by the 1960s, the Valley’s industries information revealed some 5,415 all connected by unparalleled digital were in steep decline - leaving behind a residents as Muslim, making this the Health: According to the 2011 Census, capability and infrastructure, via the polluted, scarred and barren landscape. most common religion after Christianity. 78% of Swansea residents assessed installation of 5G and broadband via ‘the The Lower Swansea Valley project their health as good or very good, almost Jupiter Pipe’. With this platform we can was a pioneering attempt to reclaim Education: Swansea is both a city of in tandem with the Wales average. connect and mobilise our businesses this land and reintroduce a green academic excellence with world-class However, just over 23% said their day- and communities, in ways previously lung, along with new enterprise zones universities and a city of educational to-day activities are limited a lot, or a unimaginable. Augmenting this and leisure facilities. inequality. Published statistics for little, by a long-term health problem or commitment through Culture is a natural was another pioneering regeneration Swansea in 2013-14, record over 16,500 disability, which is slightly higher than step forward for the city’s authorities and scheme to transform derelict industrial full-time university students and over the Wales average and considerably partners, helping us achieve our vision. dockland to residential and retail uses. 4,500 full-time students in Further higher than the UK at 18%. The Census Our themes and Programme reflect the Nonetheless, the impact of the decline Education. Both Swansea University data also reveals considerable variations use of assets - current and planned, as of our industries is still starkly felt and and University of Wales Trinity St. David within Swansea, ranging from a little over well as building on our cultural heritage visible. Major investments are beginning forecast growth in student numbers 4% in (west) to nearly 17% and changing population. to turn this around, but more can be by some 10,000 in the next few years. in Townhill (east), reinforcing this picture done to ensure the cultural and physical Possibly due to the presence of these of Swansea as a city of contrasts. The 1 (source: APS, 2015). wellbeing of all our People, so that they Institutions, 34% of Swansea’s residents national context underlines this as we can connect with, and benefit from (aged 16-64) are qualified to NVQ Level 4 have an above average share of Wales’ Swansea’s forthcoming regeneration of (degree level) and above, slightly higher Lower Super Output Areas (LSOAs), with Place. than the Wales figure. However, 13% of 18 out of 148, or 12%, featuring in the Swansea’s working age population have most deprived 10 per cent in Wales. In Population Growth: Swansea is no qualifications, compared to Wales’ contrast, 25 (17%) are within the 10% changing constantly and rapidly. Between 10% and the UK’s 9%, revealing a gap least deprived. 2005 and 2015, the average rate of within our communities that we can population growth was approximately narrow, if not fully close, as UK City of Why Culture Matters +1,300 people (+0.6%) per year. This Culture 2021. growth is set to continue. Official Our ‘Lovely, Ugly’ Place and friendly, estimates suggest that the main driver Employment: Our position as the happy People make us a natural City of this has been migration, with 6.0% of regional centre for services, education, of Culture. We believe that culture the total population from a non-white commercial, leisure, tourism and culture, is a significant contributor to health, Page 3 OUR VISION and which adds genuine value and industries and cultural practice working Our vision has two core principles of meaning for legacy. We believe in a polarised way, and businesses People and Place. People are central to real transformation is iterative and generally being disconnected from their our core identity and vision, and we need evolutionary. Therefore we describe our communities. Providing new forums for more ways to increase participation, Step Changes in qualitative terms. This is collaboration and production is a key part providing opportunity for all. Our Place described within the context of a strong of our Programme. Creating new artist is where we live and work; where we learning and evaluation framework, as residencies, new digital art projects and grew up, or migrated to; where we described in Part C, which will capture business partnerships is also a feature. spend time with our friends and family and evidence outcomes from our City The opportunity for a new cultural brand - growing and learning. We have a deep of Culture Programme, and the long for Swansea will also be an attractor for seated pride and love of this distinctive term significance of delivering our Step new business to be connected more city, which reveals inspirational stories Changes. deeply with the sector through our of innovation and outwardly facing Programme. “I was born in a large Welsh ambitions every time we scratch its 1) Strong Cultural Planning: with surface. participation of audiences, artists 3) Increasing Community Participation industrial town at the and practitioners in City Making; in and Wellbeing: with culture supporting beginning of the Great War: Our aim is that our cultural strategy particular the next phases of the cohesive, prosperous, resilient, an ugly, lovely town (or so it will meet head-on our city’s challenges city’s regeneration. We include artist healthy communities, with greater was, and is, to me), crawling, and embrace its many opportunities residencies, events, creative consultation diversity – reducing poverty and sprawling, slummed, through the ability of culture to engage and engagement in our Programme to building capacity for sustainable and inspire - connecting the ordinary engage the whole community in our city’s community leadership. Having unplanned, jerry-villa’d, and the extraordinary. Culture will regeneration. This will be significant for already acknowledged our weakness in and smug- suburbed by the play a transformational role, unifying Swansea as previous developments have comprehensive audience data, we have side of a long and splendid- People and Place, mobilised by stronger, not integrated artists or the community chosen not to add a numerical target to curving shore” richer and deeper participation. This effectively in ‘place making’, leading to the increasing participation. Instead, we will collaboration and dialogue will be perceived disconnect, poor navigation set a target that every resident and visitor Dylan Thomas, ‘Reminiscences of Childhood’. facilitated by digital technology, as well to the sea, low quality public spaces, to Swansea will participate in at least as place based activity - demonstrating ineffective performance of the city centre one of our Programme components. how culture is the ‘bridge’ to tackling the and negative perception of Swansea. We don’t want our City of Culture to inequality in Swansea but whihc is also be about counting the same people so prevalent in cities and towns in Wales 2) Growing the Creative Economy: coming to similar events many times. and across the UK. building the capacity, networks The real value for us is in growing and and infrastructure for a strong and diversifying our audiences and building Our Step Changes sustainable creative and cultural skills and capacity in our communities industries sector, particularly within to sustain participation. Our Programme Our baseline data is fragmented, with the wider innovation ecosystem. This will create cultural connectors across too much focus on quantitative data is about Culture being a ‘super-connector’ the city - bringing to life open spaces for usage / attendance at venues or for our local businesses, ensuring they and community buildings, with new organised activity. We describe this all benefit from the opportunities and opportunities for People to interact and weakness and how we will overcome the resources that will be available. This participate. UK City of Culture 2021 will this in future sections. However, it is significant for Swansea as the wider create the environment for community has presented a challenge for us in creative and cultural sectors do not groups and artists to work together, in a quantifying a step change that only interact as well as they could; with tech structured and measured way. UK City of Culture 2021 can deliver Page 4 OUR VISION 4) Improving Creative Education, Skills us to create new partnerships, build coast - crossing boundaries and looking City of Culture to provide a voice to and Research: with a coordinated capacity in our cultural sector and new outwards across the UK; exploring our communities who are unheard, approach to building and retaining ways of collaborating, producing and connectivity and global /local through traditionally not present, or excluded knowledge, talent and skills for the broadcasting to the world. Elements science, technology, culture and creative for a variety of reasons. In particular, wider community and city centre. of our Programme demonstrate this industries. hearing and amplifying the voice of Linked to Step Changes 2 and 3, UK City particularly well, with artists in residence children is a key ambition for us. This will of Culture 2021 will help us position and the large scale programmes These themes and our outline be harnessed through our Programme. creative learning as a central component planned for outdoor performances and Programme have emerged from a period We will embed innovation, diversity of of our curriculum, FE and HE courses. reimagining our city. Our venues, new of dialogue, active engagement and thought and participation, in our planning This is significant for Swansea as we see a markets, studio space, creative industries, development. We continue to draw in for the city’s spatial, social and economic leakage of talent out of the city as we lack child and event friendly public places will new participants and partners, to build development, as described in Step the cultural brand and creative clusters be opened up and connected through and curate a stronger, well defined Change 1. to retain it. UK City of Culture 2021 will the transformative power of culture. We Programme leading up to 2021. The mobilise better connections between need UK City of Culture 2021 to help us Programme’s components will reflect This aspect of our ambition is also education, businesses and community, reframe and rebrand our city as a natural our core principles of People and illustrated by Swansea’s support for the with a new cultural network that we cultural destination. Place - bridging divides and increasing world’s first Tidal Lagoon (subject to don’t think we can achieve without it. connectivity. At this stage, we have some Government approval). Whether the Our Programme will create a new virtual Our Main Themes distinctive ideas for integrating art and Lagoon goes ahead or not, this project and real infrastructure for talent to artists into the major infrastructure exemplifies everything that we stand flourish and professionals to develop Pioneers of culture, innovation schemes, such as the Tidal Lagoon for, with innovation, an appetite for risk their business here in Swansea. We say and change – where People and and the Digital Arena, as indicated in and creativity driving our ambitions for more about this under the ‘Our Economic Place intertwine in celebration of our outline Programme (Appendix the city. The Tidal Lagoon represents Impact’ section as it is directly linked to innovators, pathfinders and leaders - A). Our thinking is wide open to new a vital innovation for environmentally our growth targets for the sector. building platforms for new pathways, opportunities, new ideas, and continuing sustainable energy production, but also partnerships, experiment and risk. the dialogue with our curators, artists, a transformational cultural intervention. 5) Increasing Cultural Tourism: local, regional, and national partners. It presents a new type of cultural coordinating, expanding and Cultural Production and distribution infrastructure for the next generation, developing the cultural offer to of ideas, skills, broadcast, trade, markets, Our Programme and its themes with a series of galleries, amphitheatre, increase positive perceptions, drive tech, digital, traditional and industrial and components, help us to skills academy, visitor and education tourism and inward investment, pride, crafts and ideas exchange. centre, water-sports and leisure facilities, ambition and wellbeing and maximise achieve our Step Changes: as well as the reintroduction of oyster our potential as an urban, coastal beds. This is a landmark intervention Our Voices - making a noise and Pioneers - Swansea has a rich history and rural destination. The absence being heard; through song, language, which draws on the resources of Place of a cultural strategy for the city meant of pioneers, commissioning or building for the cultural benefit of its People. This connectivity, expression and ‘world firsts’ (of which Swansea has that previously, the power of culture to collaboration. theme is about demonstrating the impact add vibrancy and connectivity of People an extensive list, ranging from the of innovation, inspirational people and inspirational to the bizarre)of risk, and Place, with an impact on economic Digging Deep into our communities, partnerships in place making. and spatial planning for regeneration, innovation, disruption and dissent finding and nurturing talent and in creativity. Being on the edge of was lost. We have addressed this resources; harvesting, collecting, since the last bid, by co-creating a new technological and cultural breakthrough rebuilding, regenerating, reseeding and and making a real step change for Cultural Development Framework, but distributing culture. we have a long way to go. UK City of Swansea is stimulating our ideas for Culture 2021 creates a platform for cultural programming, commissioning Navigating east to west and coast to and product for 2021. We want our Page 5 OUR VISION Cultural production and distribution - beliefs, values and heritage, connecting The link between culture, production and past, present and future. It is particularly Legend says that King Arthur found a rock in his shoe and industry has opened up an exploration complementary to us in achieving Step threw it from Carmarthenshire, to Cefn Bryn in Gower of the mining and traditional industries Change 3. where the stone physically grew and was elevated by the of our city’s crafts and manufacturing - other stones, who raised it high with admiration. versus new, digital and tech industries, Digging Deep - Swansea, like many production and distribution. We will work areas, was mined of its human and with our cultural sector, traditional print, natural resources during the industrial design and craft industries and link them revolution. These industries were often with digital design and tech-industries, to the result of enterprise and innovation create a new ‘Made in Swansea’ platform. – led by pioneers in their own right, This will build capacity and confidence who opened up international links. - clustering and connecting businesses Subsequent travels brought back riches to develop new collaborations and a and cultural collections, which now strong and resilient cultural sector. We inform research and innovative schemes will develop new models of exchange to increase access and participation in – trading products and ideas through our cultural offer. This offers much to co-working and collaboration. This will be our exploration of Place, migration and online and offline, including new pop-up cultural consumption in our Programme, and ‘virtual markets’, showcasing and as we source and collect local talent broadcasting innovation. This theme is along the way. We will dig deep into our about our People and how their skills, communities, harvesting and collecting ideas and ability to connect will help us audiences, stories, assets and talent - achieve Step Change 2. stimulating learning and participation. – naming it Wurm’s Head (now known which has a memorial to the once This theme is about providing new as Worm’s Head), giving rise to the myths booming mining town, after hundreds of Our Voices - People and Place weave opportunities for creative learning, and legends of a land of Dragons. This Welsh Miners made the trip to America their way through our cultural narrative mentoring and knowledge exchange, ‘legendary’ status also surrounds Arthur’s and beyond to set up and run mines. and stories. Our cultural pioneers, retention of skills and much needed new Stone in Gower, a Neolithic burial tomb Equally fascinating is the Y Wladfa (The including some of our more famous routes into employment in the creative dating back to 2500 BC and one of the Colony) settlement in Argentina, which alumni such as Catherine Zeta Jones, and cultural sectors, as needed for Step first sites to be protected under the began in 1865 in the southern region Michael Sheen and Bonnie Tyler are, Changes 2 and 4. Ancient Monuments Act of 1882. This of Patagonia. In the early 21st Century we believe, drawn back again and aspect of our culture has come through around 50,000 Patagonians were of again by the compelling contrasts of Navigating - Our Programme ideas for strongly, with stories and storytelling - Welsh descent and the language has our Place and People. These contrasts understanding, exploring and reimagining song, music, literature and language - all been sustained, with estimates of have enormous potential to stimulate a our city – past, present and future – are informing our cultural narrative and between 1,500 and 5,000 Welsh speakers creative response, challenge stereotypes all part of this theme. Our waterways sense of identity and Place. UK City of in the area. This theme is about engaging and offering new ways of seeing and and Port have been a route to import, Culture 2021 will frame our navigation of everyone in Swansea to participate in communicating. Our Programme opens export and travel, but also exposed us the city and our children’s understanding our city planning, finding their place in up new opportunities to communicate, to invasion, as illustrated by our coastal of their place in the world, through our our world and creating a new cultural with multiple celebrations of language, architecture of castles and fortifications. cultural heritage. For example, exploring landscape, as needed to achieve Step talent and heritage, as well as conceiving Indeed, the story goes that Swansea was the links with the other twelve places in Changes 1, 3 and 5. new ways of visualising and narrating our named by the Vikings, who also likened the world called Swansea. In particular, a stories. This theme is about our identity, part of our coastline to a dragon’s head ghost town in Death Valley, California

Page 6 OUR VISION Our Main Programming the world to come to us and see our city worst reputation, including Wind Street Components at its best. UK City of Culture 2021 will – colloquially known as Wine Street, due provide a springboard for us to achieve to its concentration of bars and clubs, Our Programme and partnerships this, and we will carefully curate our 365 occupying the ground and first floors will be distinctive as we weave a new day ‘Festival of Noise’ with artists that of a grand street-scape of Merchant cultural landscape from stories of People develop new product that is compelling houses / shop fronts, extravagantly and Place that are familiar, yet new - and innovative. Existing festivals that have embellished with mouldings and presenting Swansea through a new view- the potential to grow and respond to the ornamental features. Reframing our finder or lens, literally and metaphorically. opportunity and step change offered by heritage and interpretation of Swansea Using music, photography, installation UK City of Culture 2021 will be connected through culture will be a key ambition for art, pop-up events, film-making, digital and supported, ensuring knowledge achieving Step Changes 3 and 5. and multimedia, performance, light and transfer, audience development and visual arts, we will develop real time legacy. Visual and Media Arts, Exhibitions and digital interaction, virtual and augmented Conferences: Visual arts, media, film and reality and immersive experiences. We Our city – reimagined: Existing and photography are particular strengths will create a physical and metaphorical forthcoming architecture and public in Swansea, with our world class Glynn bridge between communities, past and realm presents significant opportunity Vivian Art Gallery (part of the Plus Tate present, to co-create a future landscape for us to reimagine the city as a cultural Network), regularly hosting high profile where culture is visible and permeates landscape. We will draw out and exhibitions. The Gallery works with the the city. Our components cut across illuminate the past, which speaks of our wide range of independent galleries in all our themes and will be illuminated, identity, heritage, ambition and growth the area, nationally and internationally. expanded and broadcast as a result of us - aligning it with a new cultural vision for Hosting the Turner Prize, alongside an being UK City of Culture 2021. Swansea. We will commission artworks exemplar exhibition programme and and projects that compel our audiences artist residencies, with open studios, arts, Amplification – hearing our voices, to ‘look again’, through rethinking, crafts and film festivals, pop-up markets making a noise: Swansea is a city reframing and communicating this Place, and digital collaborations, will be a strong of festivals, events and community which is constantly changing - using arts component of our Programme. The city celebration, with a ‘can do – will do’ and creativity in a structured, playful is also host to a range of conferences attitude to generating and staging events and collaborative way. The concept and seminars, with a market evolving and artistic product - with or without of Ports & Forts gives context to our around specialist subjects, research and permission occasionally. This is a great castles (literally and metaphorically). investigations of culture, regeneration, tool in our armoury for transformation These, along with housing, artist economics, health and wellbeing. Current and engagement, displaying talent and studios, landmark buildings, gateways, examples include industry conventions brave programming in some of the most waterways and coast all feature in our such as Swansea Animation Days, which unlikely places. We will embrace the Programme commissioning ideas for brings global leaders in animation and disruptive, discursive and provocative 2021. We will engage with the planning computer game industries to Swansea potential of events and festivals, process to ensure that the city, in 2021, every year and the Storytelling for Health positioning artists and creative innovators is as colourful and creative in its new Conference this year. We will actively seek as the agents of engagement and architecture as possible - respecting out, design and develop new exhibitions change. Artists from all over the world the iconic buildings that offer insight to and events that bring leading thinkers visit Swansea to take part in activities and the past ambitions of our People, which and specialists to Swansea, stimulating similarly, our cultural pioneers take their we will illuminate. For example, some debate and knowledge exchange through ideas all over the world. Now we want of the most beautiful streets have the creating a new ‘market’ for trading ideas

Page 7 OUR VISION and experience and broadcasting to the keen to develop these in the lead up to, arts programme. As part of our year, we forum has arisen many times and we will world through UK City of Culture 2021. delivery and legacy of our City of Culture. will commission artists to redress the develop this as part of our Programme. Projects are already in commission for practical and conceptual disconnections UK City of Culture 2021 provides a Literature: With alumni including the opening of Tidal Lagoon in 2021 in the city. Jason deCaires Taylor (who unique frame for this conversation, in Dylan Thomas and Vernon Watkins, it (and which we will honour if this is created the world’s first underwater terms of what a truly digitally connected is understandable that literature is one delayed). These include a collaboration sculpture park, Molinere) is one of City of Culture can achieve. of our components. We regularly work between Welsh poet and playwright the artists commissioned for a year- with colleagues in Literature Wales, the Owen Sheers, alongside Oscar winning long residency. Working with local We strongly believe that our themes Dylan Thomas Society and a number of composer Rachel Portman, for a new communities he will create a sea-based and components will provide a firm local groups, schools and institutions choral piece inspired by our changing installation for Tidal Lagoon and we will foundation for a broad and varied to develop skills and appreciation of relationship with the sea and its tides. augment this with a series of community programme, in which there will be the written word. Dylan Thomas’ work The Lagoon’s turbine house will be based works and complementary artist something of interest for everyone. As is strongly rooted in a sense of place constructed in a coffer dam – a dry residencies. Building on the concept referenced in our ‘Gaps and Weaknesses’ and tells much of the history of the city dock out at sea the size of 39 football of the city as a cultural landscape, we and ‘Learning and Evaluation’ sections in the 20th Century, including its most pitches – which we will utilise for our will also develop new cultural trails, (pages 13 and 28), more data and traumatic event: the three night blitz. Programme and legacy. For example, we connecting the buildings, public realm intelligence on participation and audience He offers inspiration for what can be will commission Welsh National Opera and the people that use them now - connectivity and growth will be gathered achieved from a young age and from and BBC National Orchestra of Wales creating a new way of seeing the city as part of our Programme development within Swansea. A 2003 City & County to work with local musicians, bands and through cultural intervention. We will and delivery, in order to ensure we are of Swansea study estimated that the performers, to create a new musical relay also commission new gateways and really maximising this opportunity. ‘Dylan Thomas effect’ brought £3.6 million and production. This will celebrate the beacons, utilising landmarks and cultural into the local economy annually. As centenary of the Brangwyn Hall organ touchstones that signpost our audiences part of our Programme, we will create a (2021) and present a musical story that in new ways, unifying People and Place. spectacular international event for Dylan relays across the city. We will also bring Day in 2021 (May 14th). This will build on together our theatre companies, with Creative Swansea – digital by design: the legacy of one of our more recently contemporary artists and our alumni, to Digital is critical to us. We know there is a passed cultural pioneers, Michael commission and create a new theatre digital divide, with parts of Swansea not Bogdanov, who created a remarkable 36 piece in response to our themes, able to receive a mobile phone signal, let hour long, continuous Dylathon in 2014, resulting in a live theatrical experience. alone access services and information marking Dylan’s birthday Centenary. We through ‘superfast broadband’. Our will do this in collaboration with other Public Arts, Heritage and Culture City Deal will see unparalleled digital major institutions who share the same Trails – a cultural landscape: We have capacity introduced to Swansea, creating aims - including Literature Wales, Welsh a strong record of public arts and public opportunities for thousands of much Books Council, National Library of Wales, realm commissions, having implemented needed jobs and supporting new health, The Southbank Centre and The Poetry one of the first Percentage for Arts technology and cultural attractions. Society, as well as Visit Wales who have schemes in Wales. We have undertaken We are committed to ensuring this supported our literary links with Dylan’s a full audit of these works, many of which works for our communities as much and New York. are by internationally notable artists. as for industry. We will work with our However, we have not fully capitalised TechHub, Universities, Libraries and Performing Arts and Live Music: A lively on our position as a waterfront city, with Connected Communities to create new performing arts and music scene has an outstanding landscape and cultural ways to engage the wider community. nurtured strong national relationships heritage, to commission and curate a The concept of a ‘Made in Swansea’ or and partnerships and we are especially truly innovative and inspirational public ‘Creative Swansea’ digital platform and

Page 8 CULTURAL AND ARTISTIC STRENGTHS Swansea was unsuccessful in its efforts friendly public realm. Music and literature has several sites, with a strong learning to be UK City of Culture 2017, but one are particularly strong cultural seams, but programme and extensive Collection. of the legacies of going through this we also have a notable number of film process was the adoption of ‘a city of and media companies and impressive West Glamorgan Archives and Family culture’ as a policy commitment by the alumni. Our Universities are expanding History Centre: is the Archive for the Council. Over the past three years, this their campuses - further increasing their former County of West Glamorgan. This has informed the production of a new positive impact on inward investment resource is consolidated by the Richard Cultural Development Framework for and growth. They are investing heavily in Burton Archives and Miner’s Library the city. This is very much a partnership research programmes, knowledge and Archive at Swansea University, Health strategy with the private, voluntary and skills transfer, incubation and partnership Archive of ABMU and the Jazz Heritage community sectors, creative and cultural programmes, with industry, the Council Wales Archive based at UWTSD. practitioners, both Universities and and the Health Authority. Swansea the Health Authority. This Framework University has recently earned the The National Waterfront Museum sits alongside the Local Planning accolade of Welsh University of the Year Swansea: part of Amgueddfa Cymru Development Framework and City 2017, and has a growing reputation and (Museums Wales), this state of the art Centre Strategic Framework, as well commitment to research, in particular for museum tells the story of Welsh industry as informing our work with Welsh Computational Science and Engineering, and culture in its broadest sense - from Government to tackle poverty through Marine Biology and Life Sciences. It the Industrial Revolution through to culture as a ‘Pioneer Area’. This is further has a significant cultural dimension contemporary creative industries. underscored by the nine commitments with a number of arts venues, cultural the Council has signed up to for UCLGs programming and archives open to the : houses the Culture 21 programme. Swansea is the public. University of Wales Trinity St David interactive and digitised Dylan Thomas only UK city to do so, entailing a contract (UWTSD) is a leading light in research Exhibition and the world class Dylan between Swansea and UCLG to embed for creative industries, talent incubation Thomas Collection. culture in sustainable city making. This and retention; providing support and proposition is supported by the national workspace for tech industries, vocational The Brangwyn Hall: is a 1,150 capacity and UK context - reflecting Welsh and work based learning, arts practice traditional concert hall and event space, Government’s vision for culture in Wales, and health research. named after Frank Brangwyn and home the Wellbeing of Future Generations Act to his historic Panels. (Wales) and the clear objectives of the Our city’s cultural assets include: DCMS in delivering UK City of Culture. Glynn Vivian Art Gallery: a destination The Grand Theatre Swansea: the Art Gallery, part of the Plus Tate Network largest presenting house in the region, This is one of our key strengths as it and arguably a national gallery for Wales, with 1,100 house capacity, and an Arts illustrates a long-term plan for culture with its own Collection. Wing with studio and exhibition space. in Swansea and a strategy for getting the most out of our strong cultural Plantasia: a unique educational and The Taliesin: an Arts Council Wales infrastructure. Swansea has award visitor attraction for Swansea, housing a funded arts centre of circa 350 seated winning galleries and museums; a range of tropical rainforest plants, with capacity, based on Swansea University’s growing community of artists with two climate zones, rare animals and Singleton Campus. increasing provision of artist studios; beasties. several theatres and concert venues, Penyrheol Theatre: 850 capacity (550 libraries, community centres, dual use Swansea Museum: the oldest museum seating) theatre based within a school schools, parks, beaches and event in Wales, founded in 1835. The museum ‘dual-use’ site. Page 9 CULTURAL AND ARTISTIC STRENGTHS The Great Hall: 700 capacity, Swansea Elysium Artist Studios & Gallery, Gallerie Digital Square: within Phase 1 of the city event managers and promoters - all of University venue for concerts, events, Simpson, Bloc Gallery, Mission Gallery, centre regeneration. This will create a whom have excellent industry networks. conferences and seminars. Oriel Science, Cinema & Co. vibrant leisure and lifestyle environment These are supported by a diverse for events, information, distribution range of arts, cultural and community The Alex Building – Swansea Art Film and Media Facilities: Bay Studios, and connected businesses, places and organisations, many of whom have been College: part of the University of Wales Bay TV, Dylan Thomas House (former BBC people. referenced or are detailed in Appendix B. Trinity St David and home to the School broadcasting studios). of Art & Design as a research centre for Hydro Hub Acquatics Research Centre creative industries. Planned New Venues/Facilities for and Digital Aquarium: on the seafront, 2020/21: surrounded by new public realm, cafés The Dylan Thomas Theatre: 150 seater and restaurants. theatre, run by around 150 volunteer Tidal Lagoon: a pioneering infrastructure artists and technicians. for renewable energy, harnessing the Cultural Organisations, power of the tides. The Lagoon is nearly Creatives, Producers and Castle Square – Swansea Castle and six miles long and at its furthest point, Castle: outdoor and reaches over 2 miles out to sea. Subject Practitioners: indoor event spaces regularly hosting to approval, the Lagoon will be a world screenings, outdoor cinema, festivals and first and on opening in 2021, will shine Many of our larger venues are run by community events. a light on Swansea with an inspiring Council employed, expert teams of new infrastructure, offshore visitor curators, programmers, educationalists, Singleton Park: The city’s waterfront centre, arts programme, sculpture park, park, with outdoor live music and event amphitheatre and water-sports centre. space with a 25,000 capacity. Box Village: 28,000sqft Innovation Liberty Stadium: home to Swansea City Precinct and 64,600sqft workspace facility AFC and the Ospreys RFC and major at UWTSD’s SA1 Waterfront Development conference, event and live music stadium, to provide incubation and co-working with a capacity up to 30,000. space for start-ups.

A range of dedicated Live Music and Digital Village: 100,000sqft of flexible Event spaces: The Hyst, The Office, The and affordable accommodation to Scene and Sin City, Noah’s Bar, Swansea support tech businesses in the city Jazz Club and The Garage to name but a centre. few. Digital Arena: a 3,500 seat Arena with Seventeen Libraries and 39 Council- state of the art, fully digitised facilities owned Community Buildings: across for broadcast, streaming, conferencing, the City and County of Swansea. interactive sports, arts and cultural events. A new hotel will be part of Independent Attractions, Workspace the development with direct ‘bridge’ and Galleries: 5 Cwmdonkin Drive - access into Phase 1 of the city centre Dylan Thomas’ birthplace, Swansea Artist regeneration, offering new restaurants, Studios, TechHub, Volcano Theatre, retail, cinema and a new Digital Square.

Page 10 CULTURAL AND ARTISTIC STRENGTHS Sports, Recreation and Leisure city centre and beach as a venue – a single cause. This will also address the Changes 3 and 4. facilities: along with those planned to be open in following gaps and weaknesses: 2021. Outreach and delivery arms will Arts development and coordination: As well as 10 Leisure Centres and 54 create ‘cultural-connectors’ throughout Data and intelligence on audiences We have a broad network of artists, parks, we have a significant coastline, the city, utilising smaller spaces, and participation: This is a gap for creatives and organisations, but there plus the UK’s first Area of Outstanding community based facilities and venues. us. We have data on usage, aligned is a gap around coordination, arts and Natural Beauty. The city’s waterfront is We will establish new collaborations with formal programmes and venues. cultural development. UK City of Culture peppered with playgrounds, waterparks, and networks, by ensuring the ‘large’ However, we have no real intelligence 2021 has already created the impetus for golf courses, pitch and putt, boating infrastructure is actively working to about our audiences and how we can more capacity, as well as a partnership lakes, historic gardens, visitor centres, enable and support the smaller venues better connect them, through cross approach with the sector, to ensure boat parks. The Swansea Bay Rider is a and partnerships. These in turn, are fed marketing or engagement in order to we are putting forward a sustainable passenger land-train which traverses the into by the broad community network set an ambitious target for audience and Programme with a genuine legacy. Bay to Mumbles during peak seasons of arts, sports and cultural activity, participation growth. UK City of Culture This is linked to the weakness above and which is regularly themed to cultural practice and provision. This will be 2021 will provide us with the context, and addressing this will support our events. We have 14 LEA Secondary supported through mentoring, capacity partners and evaluation framework to achievement of Step Change 3. Schools in Swansea, many of which have building, Programme activity, training redress this and help us achieve Step theatre, recording and performance and volunteer programmes. A structured space and five of which have dual use set of contracts and commissions will facilities, including swimming pools, large also be developed, exploring arts and sports halls, 3G pitches and outdoor business links, ‘community pacts’, service sports grounds. These complement the level agreements and memoranda of main sport and leisure facilities for the understanding. city, which include the LC Waterpark, the 360 Beach Volleyball and Watersports Gaps and Weaknesses Centre, Wales National Pool and Athletics Not having a cultural strategy for the Village, St Helen’s Cricket and Rugby city was a long standing weakness. Ground. Numerous outdoor sports However, we began work on this, through pitches, tennis courts, cycle, go-kart, consultation, in the period following our sailing and water sports facilities are self- bid to be named UK City of Culture 2017. managed by local clubs or independent A partnership approach to engagement businesses. This offer will be augmented has helped capture and build on the in 2021, with the introduction of a new enthusiasm and belief that the previous bridge across the main highway linking bid process uncovered - establishing a the city to the sea and to new attractions. solid vision and framework for culture Our Programme for UK City of Culture in Swansea. Our ambitions for UK City 2021 will exploit these as venues and of Culture 2021 are long-term and spaces for the exploration of our themes. strategic, with genuine Step Changes that will have impact for future generations. How these will work for our We need UK City of Culture 2021 in Programme order to achieve these, as it brings a Larger events, productions and ‘high transformative power to host cities - yield’ programming will take place in connecting participants, programmers our established venues, including the and leaders, as accelerants of change, to Page 11 CULTURAL AND ARTISTIC STRENGTHS Limited diversity of participation in of local business (some of which have May – June • PR/Comms – #SwanseaISCulture digital/social media; city-wide planning, consultation and international reach) on sponsorship and • Programme of engagement events representation in the arts and cultural commissioning of cultural events, artists sector generally: UK City of Culture and organisations. We will build on this June – Septem- • Community engagement and campaign activation events 2021 will help address this weakness. to develop new business planning skills ber • Detailed programme, evaluation tools and budget The process has already identified and and arts and business partnerships in the development in place helped to make the case for the Council lead up to and post 2021. This will help • Governance Models confirmed appointing new Cultural Partnership us to achieve Step Changes 2, 3, 4 and 5. • Local and National Delivery Partners confirmed Officers. These officers will work with our September • International Links established • Full Submission diverse and harder to reach communities Programme Development - developing a collaborative approach • Assessment and clarification period to engagement in the Programme • Campaign and partnership development momentum Our approach to Programme maintained development, delivery and legacy development is illustrated as a sequence for 2021. This will scale up through of key steps leading up to 2021 and new partnerships and community beyond (right): December Decision Announced engagement, which will also meet Step Jan 2018 – 19 • Delivery model established Changes 1, 3 and 4. • Curatorial team appointed • City Leadership Team confirmed Transport: is an ongoing issue for • Marketing and Media partnerships confirmed accessing groups, clubs, audiences and • Monitoring and Evaluation commissioned vice versa. We will work with our private • Programme briefs, commissions and delivery partners hire, bus and rail providers in the lead confirmed up to and during 2021, to ensure that the networks are increased at times to suit a range of audiences. We will make Jan 2019 – 20 • Consultation; Fundraising; Partnership devt. Marketing the case for these arrangements being strategy in place in place for the long term, by providing Jan 2020 – Dec • Marketing underway the evidence of demand through our 2020 • Programme content confirmed and contracted Programme, Learning and Evaluation. • Residencies established to create product for 2021 Similarly with the rail network, ensuring a late night service is consistent with and part of the overall economic and social Innovative and Distinctive – and collaboration. Our timing has never benefits of 2021. UK City of Culture 2021 Delivering Cultural Excellence been better. Unique infrastructure will bring weight and visibility to these projects combine with our wonderful negotiations as a key part of us achieving Our ambition is for innovation and People and Place, to create the best Step Changes 1, 2, 3 and 5. distinctiveness to shine from our possible platform for us to shout out to Programme as we work with world and welcome the world. Limited diversity of funding: An class cultural practitioners to test new over reliance on public sector funding, technologies, new collaborations and specifically Arts Council Wales and fusions of People and Place. We are a Swansea Council, is a weakness. The distinct waterfront city, with a distinct momentum around UK City of Culture language and culture that provides a rich 2021 has already focused the minds source of inspiration for programming

Page 12 CULTURAL AND ARTISTIC STRENGTHS Cultural excellence and quality will be a Our initial City of Culture creative team organisations to develop product as for visitors, students and tourism. constant touchstone for us - we are too consists of a range of Swansea based well as participate in the outcomes. proud of our Place not to ensure that this practitioners and producers who are • Building a team of volunteers and is the case. In securing this, we will; responding to the themes, with the • Programming for diverse venues, city ambassadors who can not only full knowledge that this will develop, geographical locations and genres. identify extra need e.g. people with • Appoint a dedicated Artistic as our partnerships and participants dementia but also apply and deploy Director – with proven experience to increase and diversify. They consist of • A realistic balance of free and locally the skills needed to ensure that all commission and curate a world class a strong skill-set in creative production based activity with an international our audiences and their carers can Programme for 2021. and include Swansea based Creative product offer. be reached, and their needs and Producer Mal Pope, Film Director and expectations fulfilled. • Facilitate and encourage multiple Producer Kevin Allen, BAFTA Award • A year round offer that works well strands of collaboration between winning and Emmy nominated Musician with existing organisations, events • Working with our colleagues across internationally renowned Mark Thomas and several local creative, and celebrations. schools, poverty and prevention, practitioners and local talent to build theatre and festival producers. This • Working with our network of adult and social care and looked after knowledge, practice and capacity in includes independent producer Isabel community representatives to build children, to provide the mechanism, and around Swansea. Griffin, the hard hitting Volcano Theatre participation and engagement in programme and diversity of venues • Provide a Programme that showcases Director Paul Davies, Artist Marc Rees, our programme development and and product to engage with those local talent, building from the best Artists and PHD students in arts, health delivery. most at risk of exclusion. and wellbeing – Becky and Jason, Tess of our curators, producers and arts • Sharing the positive learning of the practitioners in Swansea, assembling Blazey Director of Programmes for • Utilising our new digital infrastructure Tidal Lagoon, Jane Simpson of Gallerie Young Ambassador Schemes in our to reach out to, engage and connect the potential for legacy and sport sector across arts and cultural sustainability. Simpson, Musician and Director of with our communities. Swansea International Jazz Festival activity - building new routes to participation. • Work with our cultural alumni and Dave Cottle and Artistic Director of the a field of international guest artists, Swansea International Festival Lyndon • Working with national agencies designers and curators, to develop Jones (formerly musical director at the and governing bodies to ensure new inspirational commissions and BBC). we are putting in place the correct immersive experiences. facilities, marketing tools, access They are working side by side with the to information and product for all • Work closely with our national and Council’s cultural managers, curators, people. international partners, the Arts theatre directors, educationalists, Councils of Wales, England Northern youth and community workers, • Working with our venues, hospitality Ireland and Creative Scotland, British historians, archivists, sports and and trade partners, transport and Council, British Film Institute (BFI), health professionals, schools, sports accommodation providers to ensure Tate and National Theatre, to guide and community organisations. We will diversity, inclusivity, signposting and and develop the commissioning continue to develop this going forward. support is in place for all sectors of Programme, artist briefs and our society to enjoy our year of UK selection. City of Culture 2021.

• Develop the partnerships and brand Ensuring Diversity: Diversity will • Working with our Universities and profile to attract the best talent in the underpin our Cultural Programme. To us, City Region Board, to develop an world to work in Swansea. this means; international marketing package that • Commissioning diverse artists and frames Swansea as a welcoming city Page 13 OUR SOCIAL IMPACT

There are numerous partnerships in • Swansea Museum delivers the target young people in Community our belief that the UK City of Culture place including the Public Service Board Memory Box project, which is an First areas, based on research 2021 Programme and partnership - to deliver social outcomes through ongoing initiative for dementia indicating the inequalities of sports approach will enable us to achieve the culture. The Cultural Services Division support and to observe and adapt opportunity and participation in Step Changes we have described. The within the Council focuses on culture dementia friendly space. The team these areas. overall baseline that we are working to delivering the Council’s Corporate also undertake a range of activities is the 2015/16 statistics for participation Priorities of Tackling Poverty and and project work with targeted • The ROAR project is a unique in Council (and its contract) venues. This Educational Attainment. Working groups such as Varda Venture and innovative peer support and includes galleries and museums, sports across the Council and with the private – a HLF funded project exploring mentoring project run in partnership and leisure, libraries, archives and events, and voluntary sector to also achieve the heritage and culture of Gypsy with Disability Sport Wales to ensure as illustrated below. Dips and peaks will Sustainable Communities and A Traveller young people. representation on our Young be accounted for by a range of factors Vibrant and Viable City and Economy. Ambassador (YA) programme. including periods when venues were in Safeguarding, monitoring and delivering • The Glynn Vivian Art Gallery’s learning development / closed for refurbishment, excellent services - providing training and participation programme, • We have also established a BME or when the city was hosting major and engagement with community groups includes Art Classes and workshops Sports forum and Community Chest events. and individuals within their communities, for the 55+ group, adults with special scheme which is overseen by a panel underpins everything they do. needs, young aspiring artists and art of volunteers who represent the Young People, Place and Digital students and a specific programme sports infrastructure of Swansea; Realms Specific and exemplar initiatives are: for NEETs, which is accredited by Arts distributing an annual small Award. The Young People’s Radio grants scheme targeting diverse As well as engaging young people in • Swansea is a ‘Pioneer Area’ for project works with residents of the participation. devising their own festival, commissioning tackling poverty through culture, Swansea Foyer and the Gallery also and curatorial activity, participating in as championed by Baroness Kay holds a Future Focus Circle with We acknowledge gaps in our baseline immersive and digital projects and inter- Andrews OBE in her report to Welsh representatives from all community data and tools for longitudinal city events are major components of our Government in 2013 and which groups to consult on the future measurements of the impact of culture Programme (as described in previous complemented Professor Dai Smith’s programming and priorities of the on social, health, wellbeing and economic sections and Appendix A). Young people report on the ‘Arts in Education’. Gallery. indicators and we say more about this will be the protagonists of reimagining This is delivered through a Creative in the next section, as well as in the our city, working with inter-generational Learning Partnership consisting of • The Egypt Centre runs an innovative evaluation methodology. We have groups to understand the context of 40 arts organisations, co-chaired and volunteering programme for students a significant body of data about the history and place, communities and administered by the Council with and the community. At weekends and Council’s Cultural Services and the Arts people, in understanding their own place the National Waterfront Museum during school holidays, children staff Council of Wales most recent survey in the world. Gaming, 3D printing and (Museums Wales). the galleries. Their young volunteers (2015) provides a good snapshot of exploring identity and sense of place, entered and won the World Heritage participation in the arts across Wales. through avatars, augmented and virtual • Our Libraries work closely with local Youth Summit Competition (run by However, we lack segmented data on reality all feature in our Programme. We schools to ensure our ‘Every Child a UNESCO). participation in arts /cultural activity will also continue to work with the youth Library Member’ scheme (which saw delivered by clubs, organisations and forums, young ambassadors, pupil’s voice 2,640 Year 4 children participate in • Our Sports, Community Development artists outside of formal venues or forum, Foyer and other young people’s over 78 Primary Schools) and that the and Outreach services deliver commissioned activity. The lack of cultural services and representatives to develop ‘Summer Reading Challenge’ is taken Swansea Street Sport and Us Girls and arts development coordinators has new ideas. up effectively. - two programmes that exclusively exacerbated this, further reinforcing

Page 14 OUR SOCIAL IMPACT of congregation and worship will also 7,200,000 Visits to Cultural Services Venues feature in our programming. Our existing arts and cultural venues, as inspirational spaces and places for collaboration will 7,000,000 act as ‘cultural connectors’ to achieve this - building links and agreements with community groups and community 6,800,000 venues to amplify and connect our infrastructure.

6,600,000 Specific projects that involve language, song and collaboration, such as ‘re- 09/10 10 /11 11 /12 12 /13 13 /14 14 / 15 15 / 16 imagining the city’, which will use photography, augmented and virtual Apps, social media platforms and reality, will be customised and adapted, websites will be designed, managed and as needed, to account for physical, audio content driven by, and for the young and visual impairments. We will also people themselves. introduce multi-cultural heritage and urban myths into our storytelling projects Accessible, Safe and Welcoming and diverse musical genres into our Swansea was the first city in Wales to concert programmes. We will carefully achieve Purple Flag status in 2015. Our UK City of Culture 2021 will be plan for cultural and generational Delivering this scheme has resulted a ‘Festival of Voice and Noise’ where considerations with content, audience in rising numbers of people using the all community voices are heard and engagement and presentation. We pubs, restaurants, cinemas and other amplified and where communication, are particularly committed to sharing entertainment venues in the city centre language and connectivity are also the good practice in the sports sector, between 5pm and 5am, with a steady amplified. As referred to in the previous with our Young Ambassadors and BME drop in crimes. This is an important section, we will also implement a number Forums actively working with peers to starting point in achieving a step change of actions to ensure that our commitment raise aspiration and participation in the in participation in city centre cultural to diversity is visible in our planning, arts and cultural sector. These schemes activities, especially for vulnerable groups. engagement, delivery, management and will also complement our volunteer Buskers, alongside other outdoor arts programming. Accessibility, whether training programme which we will activities are positively encouraged. There physical, cultural, intellectual, financial or promote widely, to ensure our ‘face’ of are multiple pitches located in popular geographic, is key to our effectiveness 2021 is truly reflective of our diverse city areas which provide a great platform and ability to deliver our Step Changes. and representative of our principles and for budding, new, or more experienced We will regularly review and consult programme for UK City of Culture 2021. entertainers; offering a great initial on programming ideas, content and platform for transforming Swansea into a proposed locations, as well as pricing vibrant landscape of cultural participation strategies – striking a balance between and challenging the negative brand of the city centre and community based events. city centre’s night-time economy. Use of open space, neutral venues like libraries, schools, care homes and community centres, alongside places Page 15 OUR ECONOMIC IMPACT Creative Industries in Swansea: tech entrepreneurs to meet, work, learn The Creative Industries employ 5,000 and collaborate. 450 Creative Enterpises in Swansea people in Swansea - nearly 5% of total 400 employment, which is slightly higher Skills and employability development than Wales and GB figures. Particular for this sector is supported by our 350 strengths in our Creative Industries Universities. UWTSD and Swansea 300 are around Film, Media and TV – with University offer a range of graduate 250 a number of facilities and production and undergraduate courses in the companies based in the city. Over the creative sector. Swansea’s education and 200 last 5 years (2010-2015) the number of business sectors also work closely to run 150 businesses in Swansea’s creative sector programmes of Enterprise Education has grown by 30%, with over 90% being in Swansea schools, colleges and 100 micro-businesses, which is typical of this Universities in order to help and support 50 sector. APS Survey data (which includes young people in reaching their potential. those self-employed) also shows a growth 2010 2011 2012 2013 2014 2015 in jobs in the sector of 36% since 2010. Established businesses include iCreate, Waters Creative, Vibe TV, Veeqo and The main areas of growth have been in NetBop. Wales’s first dedicated space motion picture, video & TV programme built purely for use by the creative production; computer programming industries is located at Swansea’s Urban Employment and IT consultancy. TechHub Swansea, Village development in the city centre, 6,000 which is one of only seven TechHubs providing an affordable and cutting- around the world, has helped facilitate edge hub for small start-ups, creative 5,000 these growing tech areas through the companies and the performing arts. development of unique start up space for 4,000

Swansea is underperforming economically with output (Gross Value Added per 3,000 head) 25.4% below the UK average in 2014. Compared to the rest of the UK, 2,000 Swansea has:

• Low levels of productivity (83.8% of UK average in 2013) 1,000

• Too few businesses (413 businesses per 10,000 population compared with 598 for UK), and its business base is not growing quickly enough. 2010 2011 2012 2013 2014 2015 • High levels of economic inactivity (25%) and unemployment (9.2%) compared to the UK (22.7% and 6.0% respectively) Sector Data The latest local data available on the Creative Industries is published by the • Too few people with higher level qualifications (34.9% compared with 35.8% (WG) from 2015 (available at: http://gov.wales/docs/statis- for UK) and too many people with no qualifications (10.4% compared to 9% tics/2016/160831-priority-sector-statistics-sub-wales-2016-en.ods). WG uses the for UK) DCMS definition of Creative Industries.

Page 16 OUR ECONOMIC IMPACT Economic impact assessment future landscape, with around 100 artist Developing Talent: increasing UWTSD with the film and television The Economic Impact Assessment studios managed by Swansea Artists and engagement in education, training and industry. Since 2013, students have undertaken by Swansea University as Elysium, and a further 100,000sq. ft. of employment worked with 14 different productions part of the City Deal bid estimates that flexible and affordable accommodation UK City of Culture 2021 will, through the including high budget dramas, including the Swansea City and Waterfront Digital to support tech businesses in a Digital delivery of our Programme, introduce those mentioned above. We will work District project will deliver 1,323 gross Village in the city centre planned for projects, engagement activity and to roll this out to our wider community, direct jobs over 15 years - resulting in 2020. The Digital Village proposal cultural connectors into the city’s key developing new routes into creative £318m additional Gross Value Added for supports the vision of the Swansea Bay strategic plans for growth and community industries and employment in these the wider city region. The Benefit / Cost City Region Economic Regeneration development. These will draw in the wider industries for young people who would ratio will be 7.04. In addition, significant Strategy to raise productivity to 90% of community and distribute the benefits of not otherwise have these opportunities. construction jobs will be created and the UK average, by facilitating the growth the ‘Digital City’ to all our communities - there is the potential for a further £488m of higher value activities. Working with including our young people, Universities Our Young Ambassador and Volunteer GVA contribution through the wider schools, FE and HE to develop pathways and businesses – in order to develop new programme will also be a significant impact of the new Arena, involving 250+ to these industries will be a key objective routes into employment and Creative contributor to our ambition that UK additional jobs in the tourism sector for us in delivering UK City of Culture Industries through our Programme and City of Culture 2021 builds the skills, through the new hotel, immediate leisure 2021. legacy. Understanding the economic confidence and employability of our services and supply chains. impact of these initiatives and the added community. We will transverse the We have the ingredients, ambition and value of culture is a key aspiration for practices and organisational structures Clustering, capacity building and talent pool to grow these sectors and us and our partners as described in our that are so successful in the sports growth: how UK City of Culture 2021 UK City of Culture 2021 is the connective Learning and Evaluation methodology. and wellbeing sector to the arts and will boost these sectors tissue - providing us with the tools to pull Our Programme includes a number cultural sector. This will entail seeking Local examples of clustering are the threads of our investment strategy of projects with and for young people, out talent and building mentoring and increasingly private sector in origin, and engagement of our talent base firmly including supporting and mentoring them communication skills in all areas of our but also driven by our Universities, together. We can achieve this through to curate and present a children’s festival, delivery. This will have a huge impact on with a particular focus on research delivering our Programme, with its focus gaming and virtual reality projects, live our perception of pioneers and routes and outcomes. Examples by UWTSD on People and Place, and utilising and music events and collaboration with to creative and cultural employment. include: Contemporary Maker Hub, magnifying our brand and identity as schools, FE and HE, to build new routes For our UK City of Culture 2021, we have which explores the synthesis of new a creative and cultural hot-spot in the to employment. We will also work with been inspired by Hull’s approach, which technology with traditional craft skills UK. We need UK City of Culture 2021 the British Council’s Cultural Skills has entailed 4,000 volunteers working - exploring the limits of digital practice because we do not think we will grow programme and Creative & Cultural Skills for the city. Their systems for managing, in terms of process parameters and the whole of our talent base and boost to support engagement and delivery of supporting and developing each material outcomes. The Creative our creative and cultural sectors without apprenticeships. Our partnership with individual has fed our own ambitions Industries Hub aims to bridge the gap it - as illustrated by our inclusion of Step UWTSD and Sinffonica is also a key strand for a UK City of Culture 2021 volunteer between industry and academia. The Change 2. As described in our section of us delivering on this ambition. This programme that is directly linked to our on-going dialogue between process and on Social Impacts, our baseline data is directly influences the courses on offer, Workways and employability strategies in product is examined through individual incomplete in some areas, but we will to create more recording and broadcast Swansea. and group practice-based research. move forward with confidence by early industry ‘work ready’ graduates. Spearheaded by Coastal Housing, a implementation of our Learning and new Creative Industries Urban Village Evaluation framework, which includes Da Vinci’s Demons and the BAFTA Award in the City Centre houses TechHub surveys and baseline assessments winning productions of Set Fire to the amongst other Creative Industries. Tech, which provide a meaningful base for our Stars and Jack to a King were made locally creative workspace and artist studios qualitative approach to achieving our in Swansea’s Bay Studios. The education are a significant part of our present and Step Changes. arm of Screen Alliance Wales connects

Page 17 OUR TOURISM IMPACT Our new Cultural Development (2018) all of which have had a strong The Local Picture - Tourism in Swansea Bay Framework places arts, heritage, events cultural focus and relevance for Swansea. and leisure at the heart of Swansea’s Visit Wales is set to announce new regeneration and profile as a visitor thematic years taking us up to 2021. We, STEAM (Scarborough Tourism Economic Activity Bedstock - no. of establishments destination. However, we still have far along with our partners will also develop to go. This is illustrated by our need the next phase of this activity, with a 2013 2014 2015 2016 Serviced 156 to achieve Step Change 5, and which, strong cultural focus, in order to dovetail Value £ Value £ Value £ Value £ we believe, UK CIty of Culture 2021will with the UK City of Culture 2021. Our Self Catering 383 deliver. expectation is that UK City of Culture will 375M 394M 401M 400M Caravan & Camping 54 achieve at least 10% of the Wales overall Our ambition and strategy to achieve target, directly in Swansea, reflected in Visitors Visitors Visitors Visitors TOTAL: 603 establishments this through UK City of Culture 2021 an uplift of around 20% of growth on our 4M 4.4M 4.5M 4.6M (January 2017) 32K bedspaces is supported by Visit Wales. Their current performance. Partnership for Growth Strategy 2013- 2015 Occupancy figures Staying Staying Staying Staying 2020 aims to grow tourism earnings in Tourism is already a key part of Swansea’s Visitors Visitors Visitors Visitors Serviced average 68.9% Wales by 10% or more by 2020. This economy. Economic modelling estimates 1.4M 1.5M 1.5M 1.5M means that by 2020 the number of jobs (Scarborough Tourism Economic Activity Self Catering average 62.9% supported in Wales overall, will have Model) suggest that 4.5 million people grown from 88,300 in 2011 to 97,130 visited Swansea Bay in 2015 contributing Jobs Jobs Jobs Jobs Wales average 48.1% with Tourism contributing almost 5% of £401 million to the local economy. 5.7K 5.5K 5.7K 5.6K Wales average 54.3% direct GVA (as compared to just over 4% Figures demonstrate a slow but steady in 2011). growth in recent years, thanks in part to Strategic tourism marketing and sites and B&B’s of varying star ratings. Swansea City AFC being in the Premier development is led by the Council Tourism Swansea Bay (Trade Association) Our ambition for UK City of Culture Football League and the international in partnership with private sector works closely with the Council and 2021 is also reflected in the vision and student marketing activity undertaken operators. Over 150 marketing partners other public and private sector partners strategic aims in the city’s Destination by both Universities. However, UK City are signed up to a shared ambition for providing professional advice and Management Plan – Destination of Culture would provide us with a the city, through an agreed (and first intelligence. Investments planned leading Swansea Bay 2013-16, particularly its significant impetus for driving visits and of its kind in the region) Memorandum up to 2021 include a new four star hotel Strategic Theme 3 – ‘Tackling Seasonality: visitors, as a result of a new and exciting of Understanding. This relationship adjacent to the Arena, a new boutique support the development of all- local / global Programme of cultural will expand across existing and new hotel on Swansea’s seafront specialising weather attractions & activities as well activity, accelerating our much needed marketing partners in the cultural sector, in arts and music, a serviced ‘hostel’ for as luxury, high-end product to create growth in the sector. We will monitor and clearly illustrating the benefits of a cross- walkers and visitors in a large ship on new demand’. This Plan is relaunching evaluate the impact of UK City of Culture sector partnership approach. The cultural the waterfront, new campervan sites in 2017 as a Tourism and Enterprise 2021 on all agreed performance targets, profile in our Tourism Marketing Plan will and airbnb style serviced facilities as strategy, including a focus on destination through a network of established and be significantly boosted by the status and part of new developments. Working with marketing, place making, culture, new systems, co-owned with public and brand of 2021. our event, conference, accommodation adventure, recreation and skills within the private sector partners. Together with and marketing partners, we will develop industry. our monitoring and evaluation framework Managing Demand a coherent and consistent offer and (outlined on -page 25), this will robustly Accommodation: marketing package in the lead up to, The strategic marketing of Wales by demonstrate the impact that UK City of We have a diverse range of during and post UK City of Culture 2021; Visit Wales has focussed upon thematic Culture 2021 has had for Swansea, Wales accommodation, including major chains, offering a range of cultural packages years - Year of Adventure (2016) Year and the UK. a range of independent hotels, self- and bespoke services to maximise the of Legends (2017) and Year of the Sea catering, camping and caravanning economic impact and visitor experience.

Page 18 OUR TOURISM IMPACT We see UK City of Culture as being a key South West, Midlands and the North. mobilising factor to drive investment. The M4 corridor passes through Swansea Our emphasis is on ‘best in class’ quality with the city centre only a 10 minute and perception-changing projects to drive from three major junctions linking realise additional economic growth, to London and West Wales. and jobs and wealth. This is for business, Bristol airports are in easy reach as is the supply chains and the multiplier Swansea’s own small airport, often used benefits including delivering jobs, cultural by visiting VIPs and air display teams. infrastructure, health and wellbeing in the community. Swansea’s city centre zone is on a central computer system operated via Large Scale Event Management, the Telematics system in the Council. Capacity and Experience: The system operators successfully assist Our Programme will be curated with a number of large scale events and commissioned by experienced in Swansea. During peak times or for professional artists and practitioners major events, the Council’s Transport at the peak of their careers, to ensure Team works with the bus operators to quality and inspirational experiences run more services to keep car use to a with widespread appeal. Intellectual and minimum. Examples of increased services physical access will be at the forefront include the additional Park & Ride (P&R) of our planning, working with ‘experts buses over Christmas (weekends) and, as by experience’, as well as artists, cultural a result of external funding, the extension and sports practitioners. We will develop of the popular Sunday Gower Explorer our new Visitor Information Point (VIP) bus services from May to October. For initiative to recruit retailers, cafés, major events such as the Wales Airshow restaurants, hoteliers, taxi drivers etc. as (which attracts hundreds of thousands ambassadors for the city. We will equip of people into Swansea over 2 days in them with the information and skills to peak season), additional P&R services give information and signpost visitors are provided to cater for the increased (including residents and the important demand. Visiting / Staying with Friends and Relatives market) in the lead up to, during We will also work conjointly with the bus and beyond our UK City of Culture 2021. operators and private hire companies as Ambassadors, young and old will be well as Cardiff Airport to create shuttle trained to engage and support all sectors services and accommodation packages. of the community to access and enjoy our Network Rail is investing significantly Programme - developing employability in the electrification of the railway line skills in the process and creating a lasting between London and Swansea, which will legacy for our destination. reduce transport times by approximately 15-20 minutes. This will have a significant Transport: impact on the perception of Swansea’s Brunel’s Great Western railway remains accessibility. the mainline access to the South East,

Page 19 LEADERSHIP, MANAGEMENT AND GOVERNANCE Our UK City of Culture 2021 bid is led organisations such as Arts and Sports Coastal Housing is working with us to Government support for the Lagoon by the City and County of Swansea Councils for Wales, England, Scotland embed culture in regeneration and social in Swansea. They are commissioning (Council), working in partnership with the and Northern Ireland, National Lottery, housing schemes. Its role in this bid and high quality product, providing city’s principal stakeholders and cultural HLF, British Council, Sector Skills Councils, delivery is exemplified by its approach a new infrastructure and driving sector representatives. The Council will BBC, Welsh Government departments, to the High Street regeneration, with community engagement and marketing act as guarantor for the year and owner NGOs etc. Adjacent is a sub set of ‘pillar meanwhile use, support for artist studios, opportunities. of the Step Changes, but our model groups’, chaired by Board Members workspace, tech industries, new music adopts the ‘Team Swansea’ approach as but consisting of sector specialists venues, pubs and food outlets. Coastal is Swansea BID: is a financial and undertaken for the City Deal. Our key and representatives, to oversee the supporting our community engagement management stakeholder, and has set financial and leadership stakeholders monitoring and evaluation and steer and resident involvement and co-own up a sub-group to focus on the business will form a Cultural Leadership Board, the Programme and Delivery Company Step Change 1. engagement aspects, post shortlisting responsible for overall governance and towards achieving the Step Changes. decision. strategic leadership of our Programme. University of Wales Trinity St. David is It includes representation at the highest Our Strategic Delivery Partners a financial, curatorial and programming Community Engagement level i.e. CEO’s, Vice Chancellors and Pro consist of: partner as well as devising the learning Vice Chancellors, Chairs, Heads and other and evaluation methodology. They share We are also working closely with a range senior colleagues, who have worked with Creative and Cultural sector partners – ownership of our Step Change 4. of private and public sector organisations us over the last few years to develop our these are numerous. Those most closely and individuals, including our media Cultural Framework and subsequently involved in the development of the bid Abertawe Bro Morgannwg University partners The Wave & Swansea Sound, the rationale for our Step Changes. but not already mentioned include HLF Health Board (ABMU) has been a Bay TV, South Wales Evening Post, Wales, Arts Council Wales, BBC National consistent partner in our bid, providing Gwalia Housing (RSL), Family Housing Beneath this is a Creative Programme Orchestra Wales, the full range of the advice, programming, product (RSL), Gower College, Swansea City AFC and Engagement Panel, including the Council’s Cultural Services, Friends development and research. They and Community Trust, the Ospreys RFC, Council’s Head of Cultural Services, groups, specialist interest societies. champion this agenda on the Public the wider creative and cultural sector, Cultural Strategy and Partnership officers, A range of Council Services across Service Board, which consists of all the schools and young people’s forums. Head of Poverty and Prevention, Head Community Development, Education, public sector local service providers, Appointments to support UK City of of Regeneration and managers for Youth Services, Adult and Social Care, working together to ensure a coordinated Culture 2021 include local PR agency Tourism, Events, Health and Wellbeing, Poverty Prevention, Sports, Health approach to service provision and MGB PR and Cultural Partnership supporting a range of composers, and Wellbeing, Housing, Regeneration, implementation of the Wellbeing of Coordinators. curators, educators, and health workers, Transport, StreetScene and City Centre Future Generations Act. ABMU co-own journalists, marketing and social media Management will also continue to assist Step Change 3. At this stage, local people and specialists, promoters, artists and delivery. communities are consulted through community workers to develop and Swansea University is also a financial existing channels, including providing deliver our Programme. These have all Amgueddfa Cymru (AC) (Museums and programming partner, providing feedback and comments during events participated in a number of workshops Wales) via the National Waterfront curation, product, expertise, learning taking place in libraries and our venues, to explore the issues around culture, Museum Swansea (NWMS) is a and outreach and venues for UK City of as well as through social media, local People and Place, and the creation of our significant partner in the city. Funded Culture 2021. Alongside delivering our news channels and ‘open space’ events. Step Changes. This ensures a seamless and governed in a tripartite arrangement monitoring and evaluation framework transition between us developing our between AC; Welsh Government and they co-own Step Change 2. Cultural Framework, to realising our Swansea Council, the Museum is equally ambitions through UK City of Culture global / local. NWMS co-owns Step Tidal Lagoon Power (Swansea) is a 2021. This panel will work closely with Change 5. significant delivery partner and we have a ‘body’ of key non-delivery partner worked closely with them to secure UK

Page 20 LEADERSHIP, MANAGEMENT AND GOVERNANCE We have held a number of workshops At present, the structure is informal, and consultation sessions and reported and promotional activities, including a Development and Delivery with a notional Creative Programme and to the leaders of the key stakeholders. workshop with secondary and primary Full Programme development and Engagement Panel working as an informal pupils to encourage them to think about delivery will be managed through a steering group, ambassadors and what our UK City of Culture 2021 can do Special Purpose Delivery Company, led by spokespersons for the bid, supported for them, in four to five years time. Local a new Creative Director. Its purpose will and facilitated by the Council’s Cultural businesses, societies, interest groups be to develop and commission, curate and Regeneration officers. The outputs and stakeholders have been involved in and deliver the final Programme. This are disseminated through focus groups focus groups, one to one meetings, and model provides ‘unfettered opportunity’ workshops and are keen to do more. To to fundraise, build new relationships and date, our engagement has been based partnerships. The staff will manage the on communicating the benefits of being engagement and consultation throughout UK City of Culture 2021 and the breadth - supported by the Creative Programme of opportunity that this will offer. We and Engagement Panel members and have developed our outline programme wider partnership networks. This model from the consultation undertaken and was used successfully for the Year of continue to test these ideas through Literature and saw a marked increase focus groups and workshops. in public support and private sector investment in the initiative. Importantly, Going forward we will develop a series of it was seen as charitable, purposeful events and projects with our community and not competing for resources with groups to engage the wider community services such as health and social care. in the development of our bid and Programme. As referenced earlier, Strategic support increasing diversity and amplifying all Tom Fleming Creative Consultancy our voices is a key ambition in achieving has worked with us on our Cultural our Step Changes. We have started Development Framework since March early. However, meaningful and involved 2016 and will continue to support our engagement that can be sustained delivery, monitoring and evaluation throughout delivery and for legacy is and legacy planning, throughout this essential. This will be achieved through process. Our consultant advisor assigned direct participation in cultural activity, by UCLG for Culture in Sustainable informing the bid development. Our Cities, Beatriz Garcia, has written our online ‘(Swansea) … Is Culture’ campaign diagnostic report on the current state is directly targeting local people to speak of our sector. These consultations have with their own voice about what culture provided clarity for our Step Changes and means to them and how they engage the forthcoming collaboration with peer with it - from skateboarding, to sport, to cities. This will continue to run alongside shopping to performing and creating. the Programme development period with This is evolving into a rich source of outcomes realised via UK City of Culture information, with personal stories and 2021 and its legacy. photos, ideas and videos being shared with us regularly.

Page 21 OUR TRACK RECORD Swansea has a strong reputation for and facilitator for the community and staging major events. Many of our key local organisations, helping to build partners also have a strong track record, capacity and knowledge-sharing to with non-Council bodies delivering in ensure a wide range of festivals and excess of £1m of public facing events events are regular features of our city, throughout the year. parks and open spaces. This includes Our experience includes hosting the an international programme as well Radio 1 Big Weekends, which take place as the smaller community events, over 2 days - attracting 100,000 visitors; such as the 2014 FIT European Touch BBC Proms in the Park; live music events Rugby Championships (7 days –c£50k), and major 30k capacity Stadium concerts 2015 European Lifesaving and Club and Premier League football events - Championships (3 days – c £30k) and as host, facilitator and enabler. These 2016 FISU World University Rugby 7’s (7 take place alongside the annual Council days – c£20k) and Adain Avion - the week programme of events, which includes long Cultural Olympiad project, to name the Wales Airshow over 2 days, with a but a few. The Swansea Big Screen was budget of £186k for an audience of over also secured via a partnership with BBC 200,000; Christmas, Fireworks, Summer and LOCOG as part of the 2012 London spectaculars and other seasonal events. Olympic Legacy and is now a major focus The quality of our delivery and visitor for city centre events, playing a key role in experience has earned a number of the communications network for the city. that early conversations, communication awards and our Special Events team is and co-ordination are key across all regularly approached by partners and The experience and practical know-how is our sectors, but particularly with our FUNDING AND promoters as a result. shaped by continuous learning, reviewing Destination Marketing and Management and re-designing our management and teams. This helps prevent clashes, aids BUDGET We work closely with our partners and event plans, including debriefs with all collaboration on product development, Visit Wales, to successfully bid for and partners and stakeholders. Outcomes sponsorship, audience development Our budget for UK City of Culture, deliver major events. Successes include and learning evaluations shape future and evaluation. We have learnt we need includes a total ‘new’ contribution of hosting the Tour of Britain Cycle Race planning, partnerships and strategy. to prove the value of our programme, £4m from the Council (some of which on 4 occasions - (1 or 2 days - £40k), One example is the establishment in relation to inputs vs outputs, so is brought forward leaving £3.7m in the Olympic and Commonwealth Games of a permanent city centre Events economic impact assessments and programme) and a match of £4m from Torch Relays (1 and /or 2 days - £2k Coordination Team as well as a Safety customer research is undertaken for Welsh Government. Discussions with the /50k respectively), European Duathlon Advisory Group. These are made up all our major events. This collaboration Universities indicate their contributions to Championships (3 days –£80k), Wales of representatives from the Council, and understanding of value is be around £1m, with continued revenue Rally GB (10 days - £100k), European Dart Emergency Services and businesses essential when considering ‘return on investment in public facing activity of this 18 Sailing Championships ( 6 days –£15k), and meet monthly to review and advise investment’, seasonality, bedspace figure again. BID has pledged 100% of its UK, European and World Powerboat on events within the locality. This is an capacity, infrastructure, capability etc. annual levy to the Programme in the city Championships (2-4 days - £12k), 2014 important part of the management This applies both locally and regionally, centre. Our outline budget also includes IPC Athletics European Championships infrastructure in Swansea, as it ensures in order to ensure optimal economic (9 days - £2.32m turnover) and The Dylan a strategic coordinated approach for benefit and reduce negative feedback Thomas 2014 Centenary Festival (£250k). planning, logistics, traffic management, from local residents, or issues such as street-scene, marketing, staffing and competitiveness and displacement, The Council’s Events team acts as enabler health and safety. We have also learnt wherever possible. Page 22 FUNDING AND BUDGET targets for sponsorship, income, match pre - 2021. Additionally, £750,000 of programme offers businesses the chance funding and grants from various Trusts Section 106 Monies is available to us to associate their brand with what will be and Foundations, Arts Councils and for delivery at the SA1 (mouth of the PARTNERSHIPS the most significant event programme in Lottery providers. We have included all Tawe) area. We will also bring forward a design elements of the Programme. Jason Wales and the UK in 2021. assumed costs of programming, plus an sensible amount of additional funding deCaires Taylor and Marielle Neudecker allowance of 15% for marketing and PR during the Programme development are two of the artists commissioned to City Patrons – offering local businesses at just over £2m, with a further 10% for period, for the establishment of the produce works for the Tidal Lagoon as in Swansea and the Bay Region, the staffing and operational costs; including ‘delivery company’ alongside funds that is author Owen Sheers and composer chance to associate their company with curatorial, commissioning, production, are required to ensure the Programme, Rachel Portman - all working within a UK City of Culture 2021 particular management, marketing and fundraising component products, marketing, signage, the themes of our Programme. We will product set. staff within the new company at £1.4m. city dressing, gateways and engagement work with them to develop the scope of are firmly in place by January 2021. engagement in 2021. Local Swansea and Friends of 2021 – available for small This leaves a programming and Welsh artists, will also be engaged in the businesses and individuals who wish to commissioning budget of £11.9m, of The largest elements of funding are development of the Programme. offer support. The packages will offer which £1m will be ring-fenced for national against the Programming elements of preferential ticketing for events and partnerships and £1m allocated to commissioning temporary structures, arts Nationally, we will build on our existing recognition in the main Programme and enhancing existing events and festivals events, live music and literature, with live relationships with the BBC, Tate, the V&A, on the website. to ensure they really make a noise - theatre for the city centre and community Crafts Council, Contemporary Art Society, amplifying their impact across the UK. buildings, ‘bridging’ People and Place. National Library Wales, National Theatre, Culture Is…Crowd-funding – we will set The Council is also refocusing much of These budgets remain indicative and Wales in Venice and the British Council, up an account to raise investment for its existing revenue budgets for cultural adaptive as the Programme is firmed alongside all the key national agencies - specific programming areas. These will programming, public arts, marketing up and contracts, fees, costs etc. are to commission and stage a programme be crowd-sourced – where we will hold and PR, towards fulfilling our ambitions confirmed. We are also seeking an of public arts, events, exhibitions, an open commission to identify a ‘Culture for the Programme and legacy. This not element of in-kind support from our festivals and conferences, with a UK and Is..’ activity, crowd-funded – where we will only accounts for c£10m net (£21m events contractors and suppliers and this International appeal. engage audiences from the local to global gross) of added value and engagement will support the breadth of the activities to co-invest in their production. We will opportunities in the lead up and delivery that we will finalise for delivery in 2021. We will work directly with our national stream all selected and funded projects years, but importantly, provides for a organisations, non-governing on-line to create a channel for user legacy strategy from the Council, let organisations, the voluntary sector, generated, crowd-sourced and crowd- alone from other key partners. Capital Expenditure Trusts, Foundations, Lottery distributors funded product as part of our Social and major private sector partners to draw Media ‘#SwanseaIsCulture’ campaign, as • Arena £45m Aspects of our City of Culture together bodies with similar objectives - a ‘people’s fringe’. programming will commence in 2020, • Digital Square £55.2m capitalising on all opportunities to build a with artist residencies taking place • Box City £ 30.6m comprehensive financial plan for delivery throughout the summer and autumn and legacy. A sponsorship programme • Digital Village £43.8m to develop new product for showcase will be developed to engage with the events in 2021. Engagement in our business sector to support our UK City public arts programme, to create of Culture 2021. There will be four broad In the lead up to and during City of gateways and cultural trails will also be categories for targeting businesses and Culture, the curatorial teams at the part of our Programme development and we will develop a range of packages that Galleries and Museums will work with ‘readiness’ period. PR, engagement and local businesses can buy into - large and Artes Mundi, Tate, the Contemporary final Programme development, volunteer small. Arts Society and the University research training, Visitor Information Points and centres to implement the visual art and ambassador schemes will also develop City Partner - The City Partner Page 23 RISK ASSESSMENT Risk Likelihood Impact Mitigation 1: Unlikely 1: Low 5: Highly 5: High unlikely Funding – income and 2 3 • Funding already secured from Council and agreed in principle from Welsh Government and some partners have already sponsorship targets not committed significant programming contributions met • Agree minimum core Programme • Accelerated strategy to determine funding levels early • Expertise and dedicated fundraising resource in the ‘delivery company’ to pursue additional funding streams in the ‘readiness’ period Political support 2 5 • Our bid builds on a sound and enduring commitment by the Council to be a City of Culture, and it has remained a Policy Commitment and featured in the Corporate Plan and CEO’s objectives since 2013 • We have sustained cross-party support by ensuring all our communities are engaged • Welsh Government support is confirmed and our Programme fits with the objectives described within their vision for Culture • The principles of our bid are also enshrined in the Wellbeing of Future Generations Act (Wales) • The new ‘delivery company’ will enable Programme and partnership development to proceed without political reference • The Programme will be governed by a cross-sector body representing ‘Team Swansea’ Failure to attract and 2 5 • Develop our marketing, brand and profile as early as possible retain skilled and • Offer competitive salaries and look locally, nationally and internationally for our talent base talented staff • Focus the ‘delivery company’ funding structures for salaries on contracted performance and delivery milestones, including Legacy Low attendance and 2 4 • Implement a comprehensive digital and social media strategy, supported by local ‘activation’ events; engagement based engagement from ‘hard marketing and pioneer campaigns featuring community leaders to reach’ groups • Direct engagement with schools, community groups and the public through housing, community development, education, regeneration, youth, Age Cymru and ethnic minority and LGBT groups • Develop and deliver an engagement plan Strategic and delivery 2 5 • Key Partners already have key strategic relationships with our initial UK City of Culture 2021 bid and are committed to the partners not fully future engaged • Ongoing engagement activities through the Creative Panel, social media and activation events, and influence of the new Board will identify opportunities for shared benefits • Delivery partners will have contracts with measures and outcomes clearly specified Challenges in delivering 2 5 • Strong programming and impact evaluation from the outset – providing real-time assessment as part of the Programme impacts & legacy for the • Strong governance and milestone management to review and refocus to achieve intended outcomes city and region • Legacy planning in-built early into the Programme development and delivery

Delivering a programme 2 5 • We have positioned connection to and collaboration with our communities throughout our Programme, but maintained a for raising participation focus on our international reach through high quality product and broadcast in Swansea, with • We are developing an infrastructure and content that is universally appealing with a breadth of activity that can be accessed international appeal to discretely or as part of an overall Programme experience for staying visitors raise economic impact • Our evaluation methodology will focus on social and economic impact as a key outcome

Page 24 RISK ASSESSMENT Risk Likelihood Impact Mitigation Risk Likelihood Impact Mitigation 1: Unlikely 1: Low 1: Unlikely 1: Low 5: Highly 5: High 5: Highly 5: High unlikely unlikely Funding – income and 2 3 • Funding already secured from Council and agreed in principle from Welsh Government and some partners have already sponsorship targets not committed significant programming contributions Attracting international 2 4 • We already have established agreements with several artists and national organisations, which we will promote and met • Agree minimum core Programme artists and national develop as we move forward • Accelerated strategy to determine funding levels early organisations to • We will appoint artistic, commissioning and fundraising expertise to ensure we have adequate resources to attract • Expertise and dedicated fundraising resource in the ‘delivery company’ to pursue additional funding streams in the sustain the draw of the international talent ‘readiness’ period programme • We will utilise our alumni and home grown talent base who are already working on an international platform to engage with our City of Culture year and act as ambassadors for our Programme Political support 2 5 • Our bid builds on a sound and enduring commitment by the Council to be a City of Culture, and it has remained a Policy Commitment and featured in the Corporate Plan and CEO’s objectives since 2013 Failure to meet targets 2 4 • Early marketing, brand awareness and promotion of ‘anchor’ events and attractiveness of Swansea as UK City of Culture • We have sustained cross-party support by ensuring all our communities are engaged for economic impact 2021 • Welsh Government support is confirmed and our Programme fits with the objectives described within their vision for Culture and visitor • Early partnership agreements with Visit Wales and Visit Britain to unify our campaigns for overseas marketing. • The principles of our bid are also enshrined in the Wellbeing of Future Generations Act (Wales) numbers • Early dialogue and agreements with the Universities, Trade Associations and national organisations with international • The new ‘delivery company’ will enable Programme and partnership development to proceed without political reference partnerships and marketing programmes • The Programme will be governed by a cross-sector body representing ‘Team Swansea’

Failure to attract and 2 5 • Develop our marketing, brand and profile as early as possible OJEU notice of partnership and contract The cultural, social and economic with the Council, the local cultural sector, retain skilled and • Offer competitive salaries and look locally, nationally and internationally for our talent base management opportunities for our elements of the legacy will be most schools and community partnerships. talented staff • Focus the ‘delivery company’ funding structures for salaries on contracted performance and delivery milestones, including LEGACY facilities and the results of the PQQ felt through the achievement of our We will support the governance team by Legacy Creating a lasting legacy for stage have already been assessed. We Step Changes. We will firmly embed knowledge transfer, skills development Low attendance and 2 4 • Implement a comprehensive digital and social media strategy, supported by local ‘activation’ events; engagement based Swansea is referenced as an ambition are therefore already at an advanced cultural programming, engagement, and cultural leadership training as engagement from ‘hard marketing and pioneer campaigns featuring community leaders throughout our bid. Our proposition is stage of understanding options for future delivery and outcomes as part of our part of our development programme, to reach’ groups • Direct engagement with schools, community groups and the public through housing, community development, education, to position culture at the heart of our governance and management of the planning and economic assessments. and in readiness for our year. We will regeneration, youth, Age Cymru and ethnic minority and LGBT groups city, regional and national strategies for current cultural landscape, having already This will cut across the creative and visitor commission the best of our home-grown • Develop and deliver an engagement plan health, wellbeing, learning, economic tested assumptions and outcomes infrastructure and industries, wellbeing, international cultural practitioners to for establishing the best model long health and learning strategies for the curate and respond to our Programme Strategic and delivery 2 5 • Key Partners already have key strategic relationships with our initial UK City of Culture 2021 bid and are committed to the development and regeneration. Cultural term. We have applied this learning to city. Our evaluation methodology for and themes; underpinned by a principle partners not fully future services are under threat nationally, due our proposed strategy for our UK City evidenced based outcomes is based on of local ownership and commitment. As engaged • Ongoing engagement activities through the Creative Panel, social media and activation events, and influence of the new to austerity measures and reduction in of Culture 2021 legacy and decision to this ambition. We will use this to ensure with Hull, we believe fundamentally that Board will identify opportunities for shared benefits public subsidy. As a result, part of our establish a new ‘delivery company’. This that the legacy of Swansea as City of investment in Place comes from within • Delivery partners will have contracts with measures and outcomes clearly specified legacy planning is to map in the Council’s long term sustainable strategy for its new company will operate independently, Culture has benefits locally, regionally, the community - embedding cultural Challenges in delivering 2 5 • Strong programming and impact evaluation from the outset – providing real-time assessment as part of the Programme cultural services to ensure support for building new relationships and deliver nationally and internationally. expertise in the fabric of our People. impacts & legacy for the • Strong governance and milestone management to review and refocus to achieve intended outcomes the Programme and legacy of UK City of an exemplar programme, free from the city and region • Legacy planning in-built early into the Programme development and delivery Culture 2021. structures of Local Authority governance, Retaining and utilising the expertise Maintaining and developing the processes and systems, which could is critical for the Council’s future funding and delivery partnerships will Delivering a programme 2 5 • We have positioned connection to and collaboration with our communities throughout our Programme, but maintained a The Council has already undertaken otherwise place our agile approach to commissioning delivery model for its be facilitated through maintaining the City for raising participation focus on our international reach through high quality product and broadcast a full review of Council managed and partnership working and fundraising at Cultural Services, as it will rely on working Leadership Board, and ‘Team Swansea’ in Swansea, with • We are developing an infrastructure and content that is universally appealing with a breadth of activity that can be accessed funded services and is in the final stages risk. with multiple partners to deliver services approach for delivering our strategies for international appeal to discretely or as part of an overall Programme experience for staying visitors of implementing the outcomes. This has - including community groups, Trusts the city. Achieving UK City of Culture 2021 raise economic impact • Our evaluation methodology will focus on social and economic impact as a key outcome entailed ‘testing the market’ through an and not for profit organisations. Our will ensure that culture will remain a ‘delivery company’ will work side by side Page 25 LEGACY priority within the wider development creative and tech industries, artists, plans for the city and region. This will also community practitioners and schools. support the business links with cultural Our partnership approach will secure and organisations and encourage shared sustain events and festivals, alongside programming and commissioning by a commissioning programme, to build the major institutions and businesses. capacity in our communities. This will also support us in maintaining relationships with the national and international funders and cultural organisations. LEARNING AND EVALUATION Our overarching evaluation question is: “What are the economic, social and cultural outcomes delivered by UK City of Culture 2021?” To answer this we will apply a methodology that is both Meta and Micro evaluation. We will include a research and development element to our Programme development and delivery, as a distinct partnership with the Commencing in January 2018 the purpose of these will be to measure Universities. The framework will focus evaluation will be undertaken as an outputs (e.g. jobs created, funding on achievement of our Step Changes ongoing knowledge development raised, visitor numbers, improved health and show evidence of culture as a tool and exchange programme, to consist and wellbeing, audience numbers, for bridging inequality and connecting of a meta evaluation of UK City of turnover) and outcomes (e.g. growth Maintaining cultural engagement with People and Place through culture led Culture 2021 – scoping 2018 to 2024; and competitiveness, confidence and all our People is a key ambition for us. regeneration – our Vision for Swansea, underpinned by an evaluation framework, collaboration, capacity and confidence, The Council has invested in new Cultural UK City of Culture 2021. Success will be logic model, and several evaluation engagement in priority areas). This will be Services staff and will support the judged both via a robust evaluation that strands. A Theory of Change approach applied to Economic, Social and Cultural model for delivery to ensure community generates clear evidence of the intrinsic will be adopted – i.e. one where the factors – as well as ‘transversal’ outputs engagement and customer focused and material value of culture, and our evaluation outcomes tested, will inform and outcomes, such as numbers of new outputs remain. We are also working ability to affect policy change; steering our approach to strategic delivery and commissions, qualifications attained, closely with Welsh Government to ensure investors, partners and authorities Programme design and management social media and marketing reach and culture continues to be seen as a key tool towards smarter, inclusive approaches through a reflective, open and inclusive commitment and visibility of culture in for tackling poverty. This will be through to regeneration and development. process, led by external independent local and regional strategies. the Fusion Programme, which in the first Achieving this is critical to our legacy. experts. instance will run up to 2021, but is likely We are familiar with traditional Measuring and Analysing Engagement To measure and analyse engagement to continue - aligned to the replacement methodologies and risks for effectively of all groups and communities: Our across all sectors of our community in model for ‘Communities First’. Our evaluating large scale, culture-led overarching evaluation question will, these outputs and outcomes, a mixed proposals also include an online and programmes, not least in ensuring strong in turn, be underpinned by a set of methodology will be developed. offline forum for Made in Swansea, which baselines from the outset. core questions, to be developed by will operate at a number of levels - for our researchers and evaluators. The

Page 26 LEARNING AND EVALUATION This will include a number of surveys Our evaluation team will lead this to measure audience engagement and activity – operating as independent satisfaction, economic outcomes, social intermediaries to pose questions on and cultural outcomes and volunteer delivery outcomes, strengths, weaknesses and employment opportunities. The and opportunities for improvement. methodology will include in-depth interviews and focus groups with Sharing the Learning workshops, to test qualitative outcomes. These will be thematically designed – An advisory group of cultural policy e.g. for education and skills partners, experts will act as critical friends to cultural organisations, artists and creative the evaluation. The outcomes will feed businesses, tourism operators, and so directly into our collaboration with local, on. They will be co-designed with cross regional and national networks, including sector representation e.g. community, other UK Cities of Culture and through economic development and tourism, our existing regional networks and and the universities will recruit and bodies such as Arts Development UK, work with control groups throughout Age UK, NHS, DCMS and Arts Councils, the evaluation process. This will help our European Partner Cities in the UCLG measure change over time and to enable programme, WHO and UNESCO. We some assessment of the extent to which will work with the new Swansea Bay outputs and outcomes can be attributed City Region Board to establish a ‘culture to the UK City of Culture 2021. in regeneration’ dimension, to apply our learning across the wider area. We Surveys will be undertaken quarterly for will also embed seminars, round-table the entire duration of the evaluation, discussions, knowledge transfer and commencing with baseline surveys to symposia on culture and sustainable assess the current starting position city-making, inviting expert commentary for core outputs and outcomes. on our research, learning and evaluation. The evaluation process (and our We will continuously share the outcomes wider research activities) will include and evidence with a wider audience. We partnerships with our local stakeholders, found the days in Hull, in the company Health Authorities, Housing Associations, of other Candidate Cities, to be of high Arts Council, HLF, Welsh Government, value and we will seek to develop this both Universities and our Swansea knowledge transfer and mentor-style Bay City Region partner authorities. events as part of our Programme for UK It will underpin our community City of Culture 2021. engagement, working with representative organisations, health and housing associations, creative and cultural groups.

Page 27 Swansea UK City of Culture 2021 will be the catalyst for us to capture the energy, passion and character of Swansea and enable us to focus our collective ambitions for culture-led regeneration, delivering a truly sustainable and transformational Programme for our city. Harnessing the co-operative, collaborative and creative potential of our urban and rural areas, we will foster new ways of working that connect our People with this wonderful Place, celebrating our shared heritage and future. There has never been a better time for Swansea to grasp this opportunity; we want it, we need it and we can deliver it.

Page 28 APPENDICES

Appendix A - An indicative outline programme for 2021 Pages 30 - 34

Appendix B - The current state of our creative and cultural sectors Pages 35 - 40

Appendix C - A summary of the current state of our Visitor Economy Pages 41 - 42

Appendix D - Organisations and individuals involved in developing our bid Pages 43 - 52

Appendix E - Swansea Events 2012 - 2016 Pages 53 - 60

Page 29 APPENDIX A An indicative outline Programme for 2021 Our vision is for our ‘Lovely, Ugly’ - ‘Pretty, Shitty’ city to be a resilient and inspirational contribute to our Step Changes. In particular we want to commission a new event for Place, where past, present and future combine to create a vibrant cultural economy Dylan Day on 14th May and enable the transformation of the Swansea International and tourism offer, providing life enhancing opportunities for all our People; with Arts Festival, and its new fringe elements as a national event; Swansea International creativity, digital connectivity, communication and collaboration at the heart of our Jazz Festival, currently the largest Jazz event in Wales; One World Wales Film and City of Culture Programme. Swansea Film Festivals; the Science Festival; Troublemaker Festival and November Fest. Our ongoing programme of events, exhibitions and conferences will also be We have two core principles of People and Place and Five Themes, aligned re-framed for our build up to and delivery of 2021 – including the BBC Proms in the with us achieving our Step Changes. Park; Our Abertawe diversity festival; Black History Month; Swansea Sparkle LGBT festival; Purple Flag weekend; community parades and sporting events – building We will continue to compete for new events and conferences in the city in the lead up capacity, audiences and partnerships for legacy. We will also commission new public to and during 2021 and enhance and grow current festivals and activities that have arts, temporary and permanent gateways in readiness for our Croeso (welcome) to the capacity and promise to attract a wider audience, support our outcomes and the world in January 2021.

Step Change Programme Ideas Themes Croeso Jan- Spring Summer Autumn Winter March Our Voic- Cultural Digging Navigating Pioneers es Production Deep Increasing A children’s festival; Community    participation Welsh Folk week and Wellbeing  Sub-cultures      Artist Residencies    Voice of the Valleys    Festival of Storytell- ing   

Growing Crafts/Tech     the Creative Commissioning Economy programme Made in Swansea     Open Studios     

Page 30 APPENDIX A continued...

Step Change Programme Themes Croeso Jan- Spring Summer Autumn Winter Ideas March Our Cultural Digging Navigat- Pioneers Voices Produc- Deep ing tion Improving WNO /BBC     Creative residencies Education, Gaming    Skills and Design Research Festival

Increasing Grass Roots:     Cultural Music Tourism Festival Tidal Lagoon     Commissions Ports and      Forts Follies   commissions Coast to   Coast

Strong Reimagining     Cultural the City Planning VR     commissions Cultural     routes

Page 31 APPENDIX A continued... UK City of Culture programming ideas outlined:

A Children’s programme, where Celebrating Diversity – expand- A new Welsh Folk week based A series of events that shine a Expand and transform our young people actively commis- ing ‘Our Abertawe’ as a major around St. David’s Day, cele- light on our traditional culture programme for Dylan Day; sion and curate exhibitions; city centre event and showcase brating language and heritage. and sub-cultures including rug- Swansea International Festival; events; concerts and theatre for local talent and international A platform for Welsh artists and by, tea dances; cinema; skate- Jazz Festival; Troublemaker and in the city city centre; schools; exchange; producers to co-create and boarding; surfing; scooter clubs; Novemberfest; the Science Festi- parks and community venues; Commissioning new exhibitions, broadcast their work through alternative music scene etc. in- val and Soap Box Science Events productions, music events and the medium of Welsh; exploring cluding fusing these, for example to develop new arts and science stories for Black History Month; creative ways for translation and creating a piece of theatre and collaborations that specifically interpretation including visual skateboarding; music and rallies; target young people, especially arts, sign language, myths and dance and rugby; girls to engage with Science and legends, and music. A waterbased event, bringing Health through arts and culture. the sea and shore together, with rafting, yachting and navigation of the Swansea coast;

Arts residencies will bring to- A celebration of voice, with A festival of storytelling, bringing Working with Welsh National Op- A grass roots music festival for gether existing writing groups, Male Voice Choirs such as the to life the myths and legends of era and BBC National Orchestra young up and coming bands, and position artists, musicians Morriston Orpheus performing Wales, and those of our diverse of Wales and multiple musicians, singer-songwriters, and DJ’s and authors/ poets in residence alongside contemporary and communities, celebrating our diverse genres and organisa- across the city, supporting live in schools, community settings, traditional choirs and choral heritage and identity through tions, we will develop a set of music, new and existing venues businesses, hospitals, care groups across the City and Coun- spoken word and performance. residencies across schools and and building a legacy festival for settings and arts organisations ty, in Chapels, public spaces and This work will begin in the lead communities, with masterclasses Swansea and the region. to create a set of responses that concert halls; up to 2021 and culminate in a and expert guidance, to create will be developed and explored large-scale live theatre produc- new music in response to a sin- through multi-artform collabora- tion in the City centre during gular element, eg. a new riff cre- tion, film and digital production 2021; ated on the Brangwyn Hall Organ to create the Swansea 2021 which will be 100 years old in ‘story’ as a documentary of our 2021, culminating in a large scale People and Place for exhibition, musical event and subsequent public performance and broad- concert series, including a cele- cast. bration of the Brangwyn Hall and its cultural heritage and outdoor performance to celebrate the new Tidal Lagoon.

Page 32 APPENDIX A continued... Tidal Lagoon as a source of A new digital project An artist commissioning A Virtual Reality and Gaming A Made in Swansea digital and artistic inspiration – including commission working inter- programme exploring craft, commission, working with offline platform, promoting a commission from Jason generationally. Applying production and manufacturing our communities, heritage collaboration, design and De Cairies Taylor exploring augmented reality and a digital industries, fusing traditional and cultural sites, city centre showcasing, supported by a community, the sea and lens to reframe, illuminate industries with new tech and arts venues; working with series of Markets and pop- sculpture parks for Tidal and illustrate Swansea, past, industries; Film and Gaming experts to up events; meanwhile use, Lagoon; present and future, reimagining develop the project around presenting arts, crafts, food, A collaboration between the City. international collaboration and design and ideas exchange; Welsh poet and playwright new games to be presented with a takeover of the city Owen Sheers ( a lead figure A 20m diameter moon and broadcast at the Arena. centre for a large scale cultural in Swansea’s preparations for sculpture by Marielle picnic; both the City of Culture bid and Neudecker. Proposed to be the Tidal Lagoon) alongside fixed into the seabed, externally Oscar award winning composer lit by solar powered floodlights Rachel Portman around a new that would illuminate the choral piece, inspired by our phases of the moon onto the changing relationship with the water’s surface, whilst it hovers sea and its tides. at least 2.5m above.

Exploring the Ports and Forts Architectural competition Artist open studios and Developing new Cultural Routes Coast to Coast exchange of Swansea – with artist to design new beach huts, resident’s own contribution and walking tours, building on programmes with Ireland, commissions for key Gateways pavilions and temporary spaces to creative programming in the success of the theatre tours including the interreg lighting into the City, alongside in and around our seafront, and around their community of Dylan’s Swansea by Fluellin festival and film festival events, activities and creative parks and public spaces which buildings, parks and homes Theatre Co. to include pubs, ‘twinning’ exchanges with Cork responses to our Castles, will be used for an ongoing exhibitions, buildings of note in and Mannheim, alongside an historic buildings, libraries, cultural programming; our history East to West cultural exchange chapels and housing estates. between schools in the City, creating metaphorical and physical bridges across the City

We will also be cognisant of other events and activities planned in our annual calendar to ensure maximum coverage, participation and focus to our City of Culture programme in 2021.

Page 33 Croeso Spring Summer Autumn Winter Chinese New Year Swansea Sports Awards RNLI Mumbles Raft Race Admiral Swansea Bay 10K Waterfront Winter- land BBC National Orchestra of Wales (programme) St David’s Day Celebra- Gower Show Beaujolais Day Annual Fireworks tions Display Abertawe Festival for Young Musicians Vintage Car & Motorcycle Swansea in Bloom WW1 Centenary Christmas Parade Event (Inc. ‘Now a Hero’ & Festival of Remembrance) BBC National Orchestra Wales Air Show (Inc. ‘Now a Hero’ & Festival Handel’s Messiah of Wales (programme) of Remembrance)

Big Screen – RBS Six Nations Rugby High Five Awards Triathlon/1/2 Marathon BBC Proms in the Park Christmas by Candle- light Welsh Brass Band Cham- Kids of Steel Triathlon Swansea International Fes- BBC National Or- pionships tival chestra of Wales (programme) Dylan Day (TBC) County Cricket Festival – Garfield British Science Festival Sobers 6 x 6’s (2018) World Book Day Commonwealth Games – Volun- Son et lumière (?) teer Recruitment Swansea International Swansea International Festival Jazz Festival (build-up for schools) World Book Day Botanics in Bloom Our Abertawe Swansea International CAMRA Swansea Bay Beer & Swansea Big Week Jazz Festival Cider Festival Outdoor Theatre at Oyster- Black History Month mouth Castle Botanics in Bloom Dylan Thomas Prize Do Not Go Gentle Festival (TBC) Park Lives Programme – all year round – incorporate Music, Performing Arts All year – Oystermouth Castle Events John Fussell MBE (1933 – 1990 – N.B. Daniel Jones Cinema at The Castle /Luna [13th]’Symphony in Memoriam of John Fussell’) Cinema (Oystermouth) Volunteer Drive for City of Culture – Love Parks, Events Volunteers, Young Ambassadors

Page 34 APPENDIX B The current state of our creative and cultural sectors A strong creative sector is developing ups, creative companies and the industries sector. statistics published by the Welsh which includes businesses such as performing arts. Government, through its priority iCreate, Waters Creative, Vibe TV, Both UWTSD and Swansea University sector statistical releases from 2015. Veeqo and Netbop. Wales’s first The Creative Industries Research and offer a range of graduate and (available at: http://gov.wales/docs/ dedicated space built purely for use Innovation Centre (CIRIC) is a hub for undergraduate courses in the Creative statistics/2016/160831-priority-sector- by the creative industries is located at research, learning and Intellectual Sector. statistics-sub-wales-2016-en.ods). The Swansea’s Urban Village development in Property (IP) development based at Welsh Government uses the DCMS the city centre, providing an affordable the UWTSD in Swansea. It has worked The latest local data available on the definition of creative industries. and cutting-edge hub for small start- with over 500 businesses in the creative creative industries are the official

Indicator Figure (2015) Businesses Number of Creative Industry enterprises 395 Number of Creative Industry enterprises as a percentage of total number of 5.4% enterprises (7,295) Source: Inter-Departmental Business Register (IBDR) ONS (via WG Priority sectors statistical release, Aug 2016)

Notes about the data:- • Enterprises are classified according to the main activity of the enterprise, and numbers relate to an individual site of an enterprise. • The IDBR only covers businesses registered for VAT or PAYE so sole traders below the VAT threshold are not included in these statistics (unless they have registered voluntarily). This data will therefore underestimate the number of creative industry businesses in Swansea. Employment Employment in Creative Industries 4,500 Creative Industry employment as a percentage of total employment (115,600) 3.89%

Source: Annual population Survey(APS) ONS (via WG Priority sectors statistical release, Aug 2016) Notes about the data:- • APS includes those employed and self-employed, so gives a more accurate picture of employment in the creative industries than other surveys.

Urban Village – is a development on and home workers by giving them the provides a ‘co-working’ environment Booking Factory, which have all raised high street incorporating space for chance to operate from dedicated ‘co- where technology startups can grow funding and started generating revenue a creative cluster. With 30,000 ft2 of working’ office. It has opened its fourth faster. They are housed in the Urban from global customers. creative space situated over five floors South Wales site in the Urban Village Village development on High Street as a cutting-edge hub for small start- development on High Street after the and support an international network ups and creative companies including: success of its operations in Cardiff. of like-minded and focused tech entrepreneurs. Some of the most IndyCube – a Community Interest TechHub - is a not for profit successful startups to be incubated in Company which supports freelancers Community Interest Company that TechHub include Veeqo, Skipper and Page 35 APPENDIX B continued... Elysium Gallery / High Street square foot unit. It continues to be used Swansea programme, on inspiring A legacy from the Dylan Thomas 2014 Studios – is run by a group of artists for film and television, including Dr Who; and curating partnerships between celebrations is the Poets on the Hill who programme events, exhibitions Torchwood; Game of Thrones. It also its researchers and artists and arts group. and projects. They offer studio space houses a film production co. YJB, who organisations, enabling its research to over 3 venues in the city centre for an produced and directed From a Jack to a be expressed through creativity and High Street is undergoing a renaissance, eclectic range of practitioners, including King and . culture. Swansea University also supports driven by art and culture, which has visual and fine artists, photographers, the International Dylan Thomas Prize been captured by national media – illustrators, designers, writers. Recent developments like IndyCube and for Young Writers, their joint aims are to see Guardian’s report (https://www. TechHub in High Street are supporting identify and nurture talent, to celebrate theguardian.com/business/2016/oct/08/ Bay Studios – is a large studio space for a new wave of local entrepreneurs creativity, and to achieve international art-restarts-heart-swansea-high-street) film / television production. It was created and freelancers working in the creative excellence. At a community level, the when the former Ford and Visteon factory industries, like the writer Mari Ellis Dylan Thomas Exhibition provides space was transformed into three studios for Dunning. Swansea University provides and support to facilitate Swansea Young the hit American production ‘Da Vinci’s courses in creative writing and has a Writers’ Squad, as well as other writing Demons’, which was filmed in the 260,000 renewed focus, through the Creativity@ workshops and literature-inspired events:

Our main cultural assets have been listed in the body of our bid – in terms of Other success indicators include: over 200,000 people per annum attending our visitor numbers, as an indication of performance, these include: two day airshow and almost 160,000 attending our Waterfront Winterland, outdoor Christmas rink and funfair. The latest response to our resident survey:

Glynn Vivian Art Gallery (since mid Oct '16) 29,482 Plantasia 54,264 Swansea Museum 125,817 The National Waterfront Museum Swansea 258,429 Dylan Thomas Centre 170,922 The Brangwyn Hall 92,214 The Grand Theatre Swansea 258,672

Page 36 APPENDIX B continued... Festivals /Events that we will enhance which is growing every year and we her, in particular YBA alumni, Welsh and Confucius Institute. through our programme are: are keen to support this and to also international producers and innovators. reintroduce a Swansea Pride event to the Mission Gallery specialises in Crafts and Swansea Animation Days is an Swansea International Arts Festival, city; Elysium plays host to annual international international conference hosted by with a fringe programme, bringing events and commissions. Hosting the Swansea College of Art, which brings top international talent to Swansea; Swansea Special Festival is a sports Turner Prize alongside developing an professionals from the animation and festival for children and adults with exemplar exhibition programme and computer games industries to Swansea. Swansea International Jazz Festival, learning difficulties and this, along with artist exchange (with open studios, arts, now the largest and most inspirational our sports festivals for disability sports crafts and film festivals, pop-up markets Literature Jazz Festival in Wales; provides enormous scope to interlink and digital collaborations) will be a strong and grow the diversity of our cultural component of our Programme. With alumni such as Dylan Thomas, it’s ‘Our Abertawe’ Festival of Diversity, participation; understandable that literature plays a which celebrates the multi-cultural We also have a growing Conference strong role in Swansea’s Programme creative heritage in Swansea; Swansea Festival of Dance – plus Dance and Seminar schedule of specialist and components and we regularly work Days and Dance to Health; public sector events. These are evolving with colleagues in Literature Wales, the St David’s Day, which presents the around themes of culture, regeneration, Dylan Thomas Society and a number of opportunity to support the Welsh Abertawe Festival of Young Musicians economics, health, wellbeing and local groups, schools and institutions to Medium and Folk artists in Swansea; – which provides mentoring and coaching prevention and we will actively seek out, develop skills and appreciation of the as well as finale concerts for young design and develop new product around written word. The Young Writer’s Squad Troublemaker Festival – which invites musicians; our complementary themes. Current is a particular example of a sustainable the ‘dissenting’ thinkers and innovators examples are: outcome of our current work, as is the to take over the High Street for the Being Human – a Festival of the event programme of performance art, weekend; Humanities – delivered by Swansea Good Health Wales 2017; Arts for readings, lectures, cultural tours and University; Health and Wellbeing Symposium theatre that take place at the Dylan November-Fest – also generated out (UWTSD): which provides a showcase for Thomas Centre, city centre, schools and of the High Street ‘Station to the Sea’ Swansea Mela – a celebration of Indian the positive developments in wellbeing/ community centres. Writing, spoken programme, which brings international music, food, dance, workshops, stalls and healthcare practice resulting from arts word, communications and language are talent to Swansea, with challenging and stage performances. and design. also prevalent in Swansea’s café and club provocative programming. society with Poetry Slams, Inspire and Visual and Media arts; Exhibitions Storytelling for Health International Ted Ex events, Welsh Folk performances Gower Festival and the Gower Folk and Conferences: Conference (ABMU): A broad spectrum and readings taking place regularly. Festival include classical, choral, of education and arts facilities are hosting Swansea University delivers a number bluegrass, folk; Visual Arts, Media, Film and Photography the Storytelling for Health International of arts development and community is a particular strength in Swansea, with Conference in Swansea (15-17th June). programmes as well as the International The Science Festival – builds on the our world class Glynn Vivian Art Gallery, Dylan Thomas Prize for Literature and success of Swansea hosting the British which is part of the Plus Tate Network. It Imperial Treasures of China: Swansea DylanED, which is the accompanying Science Festival in 2016, with talks, regularly hosts high profile exhibitions, College of Art is hosting Imperial schools programme. The shortlisted immersive experiences, experiment and including the Da Vinci drawings from Treasures of China: The Craft of the Past authors work with pupils to explore family activities across the University the Royal Collection, Picassos, Turners and The Design of Today - with Chinese campuses, city centre venues and and contemporary art installations artists holding craft workshops for artists, beaches; and collaborations. Jane Simpson of students and children. The exhibition and Gallerie Simpson has a wide network symposium is presented in partnership Swansea Sparkle – is a LBGT+ event of contemporary artists working with with Beijing Union University and the Page 37 APPENDIX B continued... the themes and structure of their novels Performing Arts and Live Music local and international companies to connected by several bridges to the new and staff support the pupils in developing develop new and innovative responses SA1 Waterfront development around the a written review, with the best one We benefit from a number of national to our themes for 2021. Live Music is mouth of the Tawe, with its existing and winning the DylanEd prize. 2021 will relationships and partnerships for a significant characteristic of Swansea planned innovation and tech hub, cafes offer us the springboard to coordinate Performing Arts and we are especially that we will build on through our 2021 and bars. It hosts the annual Jazz Festival, these elements and create new routes keen to develop these in the lead up to, programme, utilising our existing venues with many outdoor performances in the into communities that would not delivery and legacy of 2021. For example, which host a vibrant mix of young, up high quality public realm. normally participate. We will also explore Welsh National Opera originated in and coming and established bands, developing new strands for the Dylan Swansea, and will return here in 2021. and schemes such as Purple Flag and Thomas Festival and Do Not Go Gentle Swansea Grand Theatre is the largest from Busk til Dawn. We will support the fringe, offering a showcase, in alternative theatre in the region, which has led growth of this ecology by developing venues, around the hinterlands of to a strong relationship with national music and live events as a force for Swansea, and new public space in the city touring companies such as the RSC, talent development and economic centre. National Theatre and Welsh companies impact. Youth music, including the West including the National ; Glamorgan Youth Orchestra and the Dylan Thomas is one of the primary as well as with promoters such as Bill Abertawe Festival of Young Musicians are cultural assets of Wales and this is Kenwright and a host of performers who also a key strand for us and we have a recognised in Welsh Government’s have visited regularly. It is also home to good relationship with the BBC National decision to adopt the centenary of Dylan Mellin Theatre Arts, The Performance Orchestra of Wales and Proms in the Thomas’ birth in 2014 for national and Factory (Swansea), The Ireane Rodgers Park. international celebration. One of our Classical Ballet Academy, The Grand products for the centenary included a Theatre School of Theatre Arts, The Public Arts and Heritage ‘Dylathon’ at Swansea’s Grand Theatre; Sir Harry Secombe Trust and Fluellen As well as Public Arts, Swansea also entailing 36 uninterrupted hours of Theatre. Smaller theatre companies have has a Blue Plaque Scheme, which readings, honouring our famous literary a significant role to play, as do Volcano recognises notable past residents son. Conceived and directed by Michael theatre, based in the former Iceland store through ‘signposting’ the buildings in Bogdanov, the epic production included on Swansea High St., who are described which they lived (or worked). Walking school children, sports men and women as an original voice in theatre. As well as trails, particularly in respect of the and stars of stage and screen such as producing and performing challenging Uplands and connecting 5 Cwmdonkin Michael Sheen, Katherine Jenkins, Rob theatre, they curate and present a public Drive (the birthplace of Dylan Thomas), Brydon and Sir Ian McKellen, as well as arts programme, festivals and events as to his regular haunts in Uplands, with the Prince Charles reading Dylan’s works. part of the High Street Station to the Sea Dylan Thomas 100 Exhibition in the city This event spearheaded the creation programme. Funded by the Arts Council’s centre are also opportunities for us, in of National Dylan Thomas Day, which Ideas: People: Places programme, it seeks connecting the past and present, People is now celebrated annually on May 14, to regenerate the High St through arts and Place. Our historic ‘Dock’ area and with inspirational cultural exchanges and intervention, cross sector collaboration Marina also provides significant scope events between Swansea, Carmarthen, and arts and business partnerships. for this ‘cultural consumption’. Adjacent London and New York. A partnership is We will build on this programme, to Swansea Museum, this is also the area in place with State University of New York working with the key enablers, Coastal which is home to Swansea’s oldest pub at Buffalo for the loan of manuscripts Housing as well as Gwalia Housing, and a network of character streets that from their collection and we hope to to integrate commissioning, events illustrate its trading history; also home to develop this relationship and display and pop-up events across the Social the Dylan Thomas Theatre; Dylan Thomas more of their collection in the future. Housing landscape, through working with Centre and Mission Gallery. This area is Page 38 APPENDIX B continued... Other Independent Cultural Swansea YMCA – a hub of interaction Infrastructure relevant to our bid: for all groups within the area, the YMCA encourages participation in the arts, well- Grape and Olive – is a bar/seminar/ being, lifelong learning, sports and leisure conference space at the top of Meridian and general community life for everyone. Tower (the tallest in Wales) affording spectacular views over the Bay. Vetch Veg – is a community gardening project on the once hallowed ground of Swansea Marina – with floating exhibits the original Swansea City home grounds. of Swansea’s maritime heritage and an abundance of public art, cafes and bars. St Helen’s Ground - is home to Swansea RFC and Swansea Cricket Club (Gary Swansea Community Farm – is a Sobers scored a record-breaking six charitable organisation in Fforestfach. consecutive sixes here). The only city farm in Wales, it is helping to reconnect people of all ages, The Norwegian Church - originally built backgrounds and abilities with their as a place of worship for Norwegian food, their environment and each other, sailors when they visited the UK. through a unique and exciting range of educational, volunteering, training and 5 Cwmdonkin Drive - is the house where play opportunities. Dylan Thomas was born and lived until 1937. His birth place has been restored The Environment Centre – is a to its original condition and is now a charitable organisation based in the visitor attraction, bed and breakfast, and Mumbles Pier – is being redeveloped city centre which promotes awareness cultural event space with guided tours. and houses a traditional café, of environmental challenges, holding amusements arcade, art gallery with local regular workshops to build eco skills and Swansea Market – is at the heart of artists work, restaurant and bar, and raise awareness of low impact. They also Swansea city centre. It is Wales’ largest lifeboat station and Visitor Centre. have a green shop at their base that sells indoor market and a great place to get a locally produced craft items. sense of the city’s food culture. Uplands, Morriston and Marina Markets are Circus Eruption – is an organisation monthly street markets selling a huge (based in Llansamlet) that provides a range of welsh produce. safe and supportive space for young people to learn circus skills. They are 1940’s Swansea Bay – is a family run passionate about integration, inclusion World War II Museum, also incorporating and participation. an indoor Great War Memorial Trench & Display. It offers guided tours and lessons Cinema & Co - a unique indie film house for school groups. and gallery space which mixes classic movies and contemporary arthouse cinema with pizza in a relaxed setting.

Page 39 APPENDIX B continued...

Little Stone Gallery – on Mumbles Pier still retains a genuine feel. The walls are club and hosts Howl Poetry, as well as communities. offers exhibition space for emerging as laden with Maritime-related pictures of Skye, a live acoustic session every month. well as established artists, sculptors, Swansea’s past. photographers and jewellers to showcase A thriving network: Swansea has We have the most recent Arts Council and sell their artwork within the The Uplands Tavern – Uplands, another a thriving independent, amateur and Wales Survey (2015) which sets out a full community. old haunt of Dylan’s, now a regular stop community network across a host of assessment and analysis of audiences for for those who enjoy the city’s live music genres - photography, painting, sculpture, the arts in Wales. We will use this as part There are far too many remarkable scene. Also in the area is Noah’s - the film, dance, music, theatre, crafts, music, of our baseline survey and for mapping pubs and live music venues to bar that changes its name every day – choral, local history, specialist interest, participation in the lead up to and during include, but some of note are: which hosts a regular Jazz Club; Swansea Friends groups etc. with hundreds of 2021. A couple of illustrative snapshots Jazzland, at St James’ Club, arguably individual organisations working across from the Survey are: The Queen’s Hotel – Swansea’s oldest Wales’ premier jazz venue; The Garage – the City and County. We have begun pub, on a proposed heritage trail for the an intimate setting for live music gigs and an audit of these to ensure we are Marina/Docks; CAMRA award winning home to the annual ‘Do not go gentle’ mapping, engaging and connecting our and old haunt of Dylan Thomas that festival; Mozarts – which operates as a cultural infrastructure, practitioners and

Full report available at: http://www.clearviewbusiness.com/solutions/audience-insight-wales/

Page 40 APPENDIX C A summary of the current state of our Visitor Economy Swansea Bay (City & County of Swansea) Tourism Data (2013-2016)

Tourism continues to be a key sector of the local economy and one which continues Where our visitors came from: to outperform other parts of Wales. We have witnessed an increasing trend in visitors for a number a years, best demonstrated by the following information. UK Region Country No of Respondents South East 9% USA 28 Swansea Bay (City & County of Swansea) Tourism Data (2013-2016) South West 9% Germany 19 West Midlands 6% France 18 London 4% Canada 17 East Midlands 3% Australia 13 North West 2% Spain 10 East of England 2% China 8 Yorkshire and 2% Italy 8 the Humber North East 1% Holland 5 Scotland 0% Hong Kong 5 Northern Ireland 0% Refused 2% Total 41%

Visitor Profile

• Affluent ‘Empty Nesters’ aged 45+ years. • Affluent early retired couples aged 45+ years. • Younger affluent professionals aged 25 - 45 years. Source: STEAM (Scarborough Tourism Economic Activity Model) • Mid income families with children. • ’Hotel’ is the main type of accommodation used. A High Level View of our Visitor Profile is: • The average length of stay for overnight visitors is 4.7 nights. • Where they come from (UK): Midlands, London, South East, M4 Corridor, West • The majority (69%) of visitors to Swansea Bay are ABC1. Country and other parts of Wales. • A large proportion (58%) of visitors are aged between 35 and 64, but fewer visitors • Main reasons to visit remain the coast/beaches and scenery/landscape. at either end of the age scale, with 7% aged 16 to 24 and 5% over 75. • Walking continues to be the main activity undertaken by visitors. • Most (86%) visitors to Swansea Bay do not speak Welsh. Only a small proportion • 97% of visitors would recommend a visit to Swansea Bay. (5%) speak fluent Welsh, and 9% know the language, but not fluently. • 50% of visitors came from within Wales, 41% from the rest of the UK 9% from overseas. Page 41 APPENDIX C continued... Day Visitor and Staying Visitor Spend (source: Visitor Survey 2015) 2015 Occupancy figures

Serviced 156 Visitor type Overnight visitors Day visitors All visitors Self-Catering 383 Outside Wales £556 £87 £436 Caravan & Camping 54 Welsh resident £299 £52 £102 TOTAL 603 establishments 32k bedspaces First time £580 £70 £397

Repeat £467 £58 £228 Overall £500 £60 £264 Swansea Bay Wales Serviced average 68.9% 48.1% Notes: Self Catering average 62.9% 54.3%

• The average party size of visitors to Swansea Bay is made up of 2.7 adults and Economic Profile – Workplace-based Gross Value Added (GVA) at 2.3 children. current basic prices • The average spend per overnight party to Swansea Bay is £500 per trip, which equates to around £39 per person per day. GVA in 2012 GVA in 2015 Swansea £4.1 billion £4.5 billion • The average spend per day party is £60, which equates to around £22 per £16.9k per head £18.5k per head person (adult) per day. 73.3% of UK average 73.3% of UK average • Overnight visitors from outside Wales (£556 av. spend) spend much more than overnight Welsh residents (£299 av. spend), especially on accommodation and South West Wales* £14 billion £15.5 billion entertainment. £15.5k per head £17k per head • this is partly explained by longer average stay - 5.0 nights from outside Wales; 67.2% of UK average 67.1% of UK average 3.4 nights for Welsh residents. Wales £51.5 billion £55.8 billion £16.7k per head £18k per head Bedstock – number of accommodation establishments 72.6% of UK average 71% of UK average Serviced 156 Self Catering 383 Caravan & Camping 54 Source: Office of National Statistics, via StatsWales * The South West Wales data is aggregated from NUTS 3 geographies and includes data for TOTAL (January 2017) 603 establishments Swansea, Neath Port Talbot, Carmarthenshire, Pembrokeshire, Bridgend and Ceredigion 32k bedspaces

Page 42 APPENDIX D Organisations and individuals involved in developing our bid

We have worked with several strategic vision and themes for Swansea 2021 stakeholders and a broader team of a number of managers across Culture; partners over the last year, to define have emerged from these dual periods individuals, who have advised and Poverty and Prevention; Community and promote our ambitions for of consultation and engagement, with contributed to the shaping of the Development; Education; Sports, health Swansea as a City of Culture. This has cross sector participation in a series of programme. These are principally the and wellbeing, finance and youth informed the production of a Cultural workshops for our Cultural Framework CEO of Swansea BID; colleagues in both services. We have all worked alongside Development Framework, in partnership and Culture 21 diagnostics; previous Universities, Chair and arts team of the broader cross-sector of participants with colleagues in local business; the engagement in the Strategic Framework the Health Authority, Museums Wales, in a series of large scale workshops, third sector; creative and cultural for the City Centre; consultation on the Coastal Housing and Tidal Lagoon Power. diagnostic sessions, focus groups, step practitioners; both Universities and the City Deal and local strategies, alongside The creative and cultural leadership change and thematic based meetings Health Authority. The consultation and knowledge of opportunities and initiatives has been provided by the Council’s and open space events. engagement for this has been framed by that will present themselves in the Cultural Service management team, with the nine commitments we have signed lead up to and during 2021, due to the the advice and support of a number Names of participants captured to up to for UCLG’s Culture 21 programme, forthcoming investment in the City. of practitioners, as detailed in the bid. date, with their role are: which entails a contract between Other individuals most engaged to date Swansea and UCLG to embed culture Our bid development has been include the Council’s CEO and Corporate in sustainable city making. The overall undertaken conjointly with our key Management Team, Heads of Service and

Name Position Organisation Role Alex Williams Head of Adult Services City & County of Swansea Consultee Amanda Roderick, Director Mission Gallery Consultee – workshop participant for step changes; themes and components Andrew Campbell Head of School, Tourism & Hospitality UWTSD Consultee – workshop participant for step changes; themes and components Andrew Davies Chairman ABMU Development and delivery partner and co-owner of step changes; themes and components. Andrew Dulley Assistant County Archivist City & County of Swansea Consultee – workshop participant for step changes; themes and components Andrew Keen Director MGB Consultee and PR lead on community engagement, local media Anna Barratt Artist Swansea Studios Consultee – workshop participant for step changes; themes and components Anna Redfern Manager, Cinema & Co Cinema & Co Consultee – workshop participant for step changes; themes and components Anthony Richards Interim Poverty Manager City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea Co-lead on tackling poverty through culture aspects Arwel Rees CEO Tinopolis Consultee Bella Kerr Senior Lecturer, Fine Art UWTSD Arts & Design/ Consultee – workshop participant for step changes; themes and components; Mission Gallery delivery partner Caroline Davies Back Stage Grand Theatre Consultee – workshop participant for step changes; themes and components; delivery team Caroline Davies Special Events Officer City & County of Swansea Consultee – workshop participant for step changes; themes and components; delivery partner Page 43 APPENDIX D continued...

Names of participants (continued)

Name Position Organisation Role Caroline Thraves Head of Fine Art and Photography UWTSD Consultee – workshop participant for step changes; themes and components; delivery partner Caron McColl Arts Administrator, Education City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea delivery partner Carrie Rhys Project Manager IPP Volcano Consultee – workshop participant for step changes; themes and components; Davies delivery partner Carys Portfolio Manager ACW Consultee Wynne-Morgan Cathy Lewis Business Development Manager Tourism Swansea Bay Consultee – workshop participant for step changes; themes and components; delivery partner for Tourism Catrin Webster Lecturer, Art & Design UWTSD Consultee – workshop participant for step changes; themes and components; delivery partner Charlotte Thomas Learning Co-ordinator GVAG Consultee – workshop participant for step changes; themes and components; delivery partner Chris Barrett Technical Grand Theatre Consultee – workshop participant for step changes; themes and components; delivery partner Chris Bird-jones Independent artist and Volcano Board Volcano Theatre Compa- Consultee – workshop participant for step changes; themes and components; Director ny Chris Howell Waste Management & Parks City & County of Swansea Consultee – local authority service partner Chris Pearlman Chief Operating Officer Swansea City Football Consultee Club Chris Sivers Director of People City & County of Swansea Consultee – local authority service partner Chris Williams Head of Commercial Services City & County of Swansea Consultee – local authority service partner Cllr Mark Child Cabinet Member for Health & Wellbe- City & County of Swansea Consultee – political lead ing Cllr Rob Stewart Leader of the Council City & County of Swansea Consultee – political lead Cllr Robert Fran- Cabinet Member for Regeneration, City and County of Swan- Consultee – political lead cis-Davies Enterprise and Devt. sea Daniel McCabe Learning and Participation Officer City and County of Swan- Consultee – workshop participant in themes and components. Programme Glynn Vivian sea delivery team. Danny KilBride Director trac: Music Traditions Consultee – workshop participant for step changes; themes and components; Wales

Page 44 APPENDIX D continued... Names of participants (continued)

Name Position Organisation Role Dave Cottle Director Swansea International Consultee participant in workshops to develop themes and components; deliv- Jazz Festival ery team Dave Howes Chief Social Services Officer City & County of Swansea Consultee – local authority service partner Dave Osborne Leisure Operations Manager City & County of Swansea Consultee – workshop participant for step changes; themes and components; Programme delivery team. David Jones Sports Development Manager City & County of Swansea Consultee – workshop participant for step changes; themes and components; programme delivery team. David Price Deer Events Team City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea programme delivery team. Dean Jeffrey Office & Website Administrator Tourism Swansea Bay Consultee – workshop participant for step changes; themes and components; delivery partner. Debbie Green Chief Executive Coastal Housing Development and delivery partner and co-owner of step changes; themes and components. Dr Sean Jenkins Head of School, Design and applied UWTSD Consultee participant in workshops Arts Dr Tyra Oseg-Re- Senior Research Associate UWTSD Consultee participant in workshops to develop themes and components es Dreena Mor- Chair Dylan Thomas Theatre Consultee participant in workshops to develop themes and components gan-Harvey Ed Thomas Production Designer Bay Studios Consultee Elaine Canning Deputy Director, Arts & Humanities Swansea University Consultee participant in workshops to develop themes and components Emma Williams Collections Manager Swansea Museum Consultee – workshop participant for step changes; themes and components; programme delivery team. Emyr Jones SA1 Project Manager UWTSD Consultee and delivery partner Erika Kluge Community Officer Oystermouth Castle Consultee participant in workshops to develop themes and components; deliv- ery team Erin Rickard Project Administrator Arts and Education Consultee participant in workshops to develop themes and components Network: Mid and West Wales Euros Jones-Evans Chief Executive Tanabi Consultee Fern Smith, Creative Producer Emergence Consultee participant in workshops to develop themes and components

Frances Jenkins Strategic Manager - Culture, Tourism, City and County of Swan- Bid development team. Marketing and Events sea Page 45 APPENDIX D continued... Names of participants

Name Position Organisation Role Gareth Davies Director of Development Coastal Housing Bid Development and delivery partner and co-owner of step changes; themes and components. Geoff Haden Curator Dylan Thomas birth place Consultee participant in workshops to develop themes and components and family home Gruffydd John Musician Consultee participant in workshops to develop themes and components, pro- Harries gramme development and delivery team. Hannah Lawson Illustrator & Printmaker Swansea print works Consultee participant in workshops to develop themes and components Heather Pudner Director Volcano Board Consultee participant in workshops to develop themes and components Helen Butler Events Communications Manger Visit Wales Consultee participant in workshops to develop themes and components Helen Dalling Marketing Manager Grand Theatre Consultee participant in workshops to develop themes and components Helen Griffin Actress and Writer Consultee participant in workshops to develop themes and components Helen Morgan-Re- Head of Education Improvement City & County of Swansea Consultee- local authority service partner es Henry Rees Development Officer ACW Consultee participant in workshops to develop themes and components Huw Jenkins Chairman Swansea City Football Consultee Club Huw Mowbray Property Development Manager City and County of Swan- Consultee – local authority service partner, bid development and delivery. sea Huw Williams Commercial Manager Coastal Housing Development and delivery partner and co-owner of step changes; themes and components. Ian Beynon Development and Outreach City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea programme delivery team. Prof. Iwan Davies Pro Vice Chancellor Swansea University Development and delivery partner and co-owner of step changes; themes and components. Ian Walsh Dean of School of Art and Design, UWTSD Development and delivery partner and co-owner of step changes; themes and components. Isabel Griffin Creative Producer and Arts Manager Consultee – workshop participant for step changes; themes and components; Jackie Gruffudd Director Menter Iaith Abertawe Consultee – workshop participant for step changes; themes and components;

Jacqualyn Box Cultural Strategy & Partnership Officer City & County of Swansea Consultee – workshop participant for step changes; themes and components; programme delivery team.

Page 46 APPENDIX D continued... Names of participants

Name Position Organisation Role James Morse Commercial Director Nextcolour Ltd Consultee – workshop participant for step changes; themes and components; Jane Simpson Director Galerie Simpson Consultee – workshop participant for step changes; themes and components; delivery partner. Janet Henwood Front of House Grand Theatre Consultee – workshop participant for step changes; themes and components; programme delivery team. Jason and Becky Artists Jason & Becky Consultee – workshop participant for step changes; themes and components; delivery partner. Jenni Spen- Curator Glynn Vivian City and County of Swan- Consultee – workshop participant for step changes; themes and components; cer-Davies sea programme delivery team. Jo Furber Literature Officer City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea programme delivery team. Joedi Langley Head of Creative Industries Sector Welsh Government Consultee – workshop participant for step changes; themes and components; Team delivery partner. John Spurr Professor, College of Arts & Humani- Swansea University Development and delivery partner and co-owner of step changes; themes and ties components. Jonathan Arndell Director Collaborative Designs Ltd Consultee – workshop participant for step changes; themes and components; Jonathan Powell Director Elysium Studios Consultee – workshop participant for step changes; themes and components; delivery partner. Julie Hobday Dance Professor County Youth Dance Consultee – workshop participant for step changes; themes and components; Company delivery partner. Julie Thomas Head of Child & Family City & County of Swansea Consultee – workshop participant for step changes; themes and components; local authority delivery partner. Juliet Luporini Chair BID Consultee – funder and delivery partner. Karen Gibbins Principal Librarian Information and City & County of Swansea Consultee – workshop participant for step changes; themes and components; Learning programme delivery team. Karl Morgan Interpretation Officer, Swansea -Mu City & County of Swansea Consultee – workshop participant for step changes; themes and components; seum programme delivery team. Karmen Thomas Member RISW Consultee – workshop participant for step changes; themes and components Kathryn David Director of Commercial Services UWTSD Consultee – workshop participant for step changes; themes and components; delivery partner. Kay Denyer Director Volcano Theatre Consultee – workshop participant for step changes; themes and components; delivery partner.

Page 47 APPENDIX D continued... Names of participants

Name Position Organisation Role Keith Bayliss Visual Artist & Vice Chair of Mission Consultee – workshop Gallery participant for step changes; themes and components; delivery partner. Kevin Allen Director ffattifilms.com Bid and programme development partner; delivery partner. Kim Collis County Archivist West Glamorgan/City & Consultee – workshop participant for step changes; themes and components; County of Swansea programme delivery team. Lee Morgan Head of Housing & Public Protection City and County of Swan- Consultee – workshop participant for step changes; themes and components; sea local authority service delivery partner. Lee Wenham Head of Comms & Customer Engage- City & County of Swansea Consultee – workshop participant for step changes; themes and components; ment delivery partner. Lee Wyndham Beyond Bricks and Mortar City & County of Swansea Consultee – workshop participant for step changes; themes and components; delivery partner. Leisa Williams Senior Learning, Interpretation and National Waterfront Mu- Consultee – workshop participant for step changes; themes and components; Participation Officer seum delivery partner. Leonie Ramondt Fellowship Councillor Royal Society of Arts - Fel- Consultee. lowship Council Lisa Evans Senior Marketing Officer City & County of Swansea Consultee – workshop participant for step changes; themes and components; programme development and delivery team. Lisa Wells City Centre Manager City and County of Swan- Consultee; delivery team. sea Louise Evans Back Stage Grand Theatre Consultee – workshop participant for step changes; themes and components; delivery team. Louise Wright Portfolio Manager ACW Consultee - strategic partner. Lucy Beddall Project Officer UWTSD Consultee – workshop participant for step changes; themes and components; delivery partner. Lyndon Jones Artistic Director Swansea International Consultee – workshop participant for step changes; themes and components; Festival delivery partner. Lyndon Morris President Royal Institute of South Consultee – workshop participant for step changes; themes and components. Wales Mal Pope Musician, Composer, Presenter Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Manon Antoniazzi Director, Culture, Sport and Tourism, Welsh Govt Consultee – strategic partner. Page 48 APPENDIX D continued... Names of participants

Name Position Organisation Role Mark Rees Whats On Editor South Wales Evening Post Consultee – workshop participant for step changes; themes and components; media partner. Mark Thomas Composer Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Martin Nicholls Director of Place City & County of Swansea Corporate Management lead Matt Rees Artistic Director West Glamorgan Youth Consultee participant in workshops to develop themes and components, pro- Theatre gramme development and delivery team. Matthew Hughes Curator Dylan Thomas birth place Consultee participant in workshops to develop themes and components.. and family home Melanie Ezra Photographer/Artist Melanie Ezra Consultee participant in workshops to develop themes and components. Melvyn Williams Director of Communications Scribblah Ink Consultee participant in workshops to develop themes and components. Meurig Watts Head of Regeneration Welsh Government Consultee. Mike Hawes Director of Resources City & County of Swansea Corporate Management lead for finance Mike Waters Course Leader Welsh College of Music & Consultee participant in workshops to develop themes and components. Drama Natasha Dennis Back Stage Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme delivery team. Nick Williams Chief Education Officer City & County of Swansea Corporate Management lead for Education Nicola Kelly Learning officer, Dylan Thomas Exhi- City & County of Swansea Consultee participant in workshops to develop themes and components, pro- bition gramme development and delivery team. Nicola Munday Audiences, Education and Regenera- Ffilm Cymru Consultee participant in workshops to develop themes and components, stra- tion Manager tegic partner. Nigel Jones Events Manager City and County of Swan- Consultee participant in workshops to develop themes and components, pro- sea gramme development and delivery team. Nina Morgan Artist Swansea Print Workshop Consultee participant in workshops to develop themes and components. Paul Davies Artistic Director Volcano Theatre Consultee – workshop participant for step changes; themes and components; delivery partner. Paul Giuffrida Artist Swansea Studios Consultee participant in workshops to develop themes and components.

Paul Hopkins Manager Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Paul Harwood Co-Founder Tech Hub Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team.

Page 49 APPENDIX D continued... Names of participants

Name Position Organisation Role Penny Gruffydd Sustainable Development Officer City & County of Swansea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Peter Owen Head of Arts Policy Culture and Tour- Welsh Govt Consultee and Strategic Partner ism Peter Richards Director Fluellen Theatre company Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Phil Roberts Chief Executive City & County of Swansea Consultee – local authority service partner Phil Holmes Planning & City Regeneration City & County of Swansea Consultee – local authority service partner and lead for regeneration Phil Treseder Community Access Officer City and County of Swan- Consultee participant in workshops to develop themes and components, pro- sea gramme development and delivery team. Pierre Donahue Founder Do Not go Gentle Festival Consultee participant in workshops to develop themes and components, pro- gramme development and delivery partner. Prue Thimbleby Arts in Health Co-ordinator ABMU Health Board Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Rachel Davies Senior Planning Officer City & County of Swansea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Rachel Moxey Head of Poverty & Prevention City and County of Swan- Consultee participant in workshops to develop themes and components, pro- sea gramme development and delivery team. Rhian Goodhand Glass Artist Arts in the Tawe Valley Consultee participant in workshops to develop themes and components. Richard Monahan Artist Swansea Studios Consultee participant in workshops to develop themes and components Rob Holt Deputy Director, Tourism Develop- Welsh Government Consultee - Strategic partner ment, Major Events and Sports Policy Robert David Front of House Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Rose Davies Writer Rosie Scribblah Consultee Russell Green- Chief Executive BID Consultee, programme development, funding and delivery. slade Ruth Prosser, Head of Faculty - Visual Arts, Music Gower College Consultee Technology, Hair and Beauty and Health and Social Care, Samira Ali VP Tanabi Consultee

Sara Harvey Programme Director, Western Bay City & County of Swansea Consultee – local authority service partner.

Page 50 APPENDIX D continued... Names of participants

Name Position Organisation Role Sara Holden Artist Sculpture by the Sea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Sarah Caulkin Chief Transformation Officer City & County of Swansea Corporate Lead for digital infrastructure Sarah McCoubrey Senior Active Young People Sport City & County of Swansea Consultee participant in workshops to develop themes and components, pro- Development Officer gramme development and delivery team. Sian Tomos Director of Enterprise and Regenera- Arts Council of Wales Consultee and strategic partner tion Simon Lee Director Brightseed, Digital Crea- Consultee participant in workshops to develop themes and components. tive Agency Simon Moss Technical Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Steph Mastoris Manager National Waterfront Mu- Consultee participant in workshops to develop themes and components, pro- seum gramme development and delivery team. Co-owner of step changes. Stephanie Jef- Trustee Dylan Thomas Theatre Consultee participant in workshops to develop themes and components, pro- feries gramme development. Steve Hardman Library Service Manager City & County of Swansea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Steve Hopkins Tourism Manager City and County of Swan- Consultee participant in workshops to develop themes and components, pro- sea gramme development, marketing, PR and delivery team. Steve Miles Technical Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Steve Phillips Economic Development Team Leader City and County of Swan- Consultee participant in workshops to develop themes and components, pro- sea gramme development and delivery team. Steve Rees Head of HR & OD City & County of Swansea Consultee Steve Smith Leisure Operations City & County of Swansea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Stifyn Parri Actor/Director Mr. Producer Consultee participant in workshops to develop themes and components Stuart Davies Head of Highways & Transportation City & County of Swansea Consultee – local authority service partner Sue Reed Community Recreation Development City & County of Swansea Consultee participant in workshops to develop themes and components, pro- Manager gramme development and delivery team. Suzy Richards Sustainable Development City & County of Swansea Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Sybil Crouch, Head of Culture Taliesin/Swansea Univer- Consultee participant in workshops to develop themes and components, pro- sity gramme development and delivery team – University co-own step changes. Page 51 APPENDIX D continued... Names of participants

Name Position Organisation Role Taryn Davies Technical Staff Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Tessa Blazey Director of Engagement Tidal Lagoon Power Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Tim Pegler Artist Swansea Arts Forum Consultee participant in workshops. Tony Miles Technical Staff Grand Theatre Consultee participant in workshops to develop themes and components, pro- gramme development and delivery team. Tracey Meredith Head of Legal & Democratic Services City & County of Swansea Consultee and local authority service partner.

Page 52 APPENDIX E Swansea Events 2012 - 2016 The following table gives a flavour of some of the larger events that have taken place in Swansea since 2012:

Event Duration Cost Attendance Location / Venue Partners Wales Airshow Annual Event (2 £186,000 200k Swansea Bay Swansea Council, Local & National Sponsors, Armed Services days) Waterfront Win- Annual Event (51 £312,700 180k Museum Park Swansea Council terland days) Dylan Thomas Year Long Celebra- £441,000 90k Various Locations and neighbour- Swansea Council, Welsh Government, Arts Council of Wales, Centenary (DTC tion ing Welsh Authorities British Council, CADW, Carmarthenshire County Council; 100) Ceredigion County Council Olympics Live Site 2 Weeks of Events £6,000 5k Castle Square (City Centre) Swansea Council, British Olympic Association, London 2012, (2102 & 2016) BBC Olympic Torch 2 day Event £50,000 60k Castle Square (City Centre) Swansea Council, British Olympic Association, London 2012, Relay & Concert BBC Paralympic Live 10 day Event £6,000 3k Castle Square (City Centre) Swansea Council, British Olympic Association, London 2012, Site BBC Adain Avion 7 day Event £480,000 Data not Museum Park (City Centre) fol- Arts Council of Wales , Welsh Government , Lottery Commis- available lowed by Wales Wide tour sion, Swansea University, Taliesin Arts Centre Homecoming & One-off Special £5,000 5 -10k The Guildhall & City wide parades Swansea Council, Emergency Services, Armed Services Freedom Marches Event (1 day- vari- ous) Swansea City AFC One-off Special £3,200 20k The Guildhall & City wide open Swansea City AFC, Swansea Council Capital One Cup Event top bus tour Winners Parade World Party Annual Event (1 day) £10,000 8k Castle Square

Our Abertawe One-off special £15,000 11k Castle Square & Various City Cen- Swansea Council, SBREC, Ty Tawe, Communities First, Na- event tre locations tional Waterfront Museum Swansea Interna- Annual Event (3 £65,000 3.2k Various City Centre Locations Swansea Jazz Club, Arts Council of Wales, Swansea Council tional Jazz Festival days) Dance Days Annual Event (2 £40,000 8k Various City Centre Locations Swansea Council, Taliesin Arts Centre, National Waterfront days) Museum Liberty Stadium Annual Commer- 8 – 18k Singleton Park Swansea Council, private promoters (e.g. Orchard Entertain- Concerts (Manic (1 day events) cially sensi- ment, MTV, Cuffe and Taylor etc.), BBC Street Preachers tive and Lionel Richie)

Page 53 APPENDIX E continued... Swansea Events 2012 - 2016

Event Duration Cost Attendance Location / Venue Partners Singleton Park Concerts Annual (1 day Commer- 8 – 18k Singleton Park Swansea Council, private promoters (e.g. Orchard - Club MTV events) cially sensi- Entertainment, MTV, Cuffe and Taylor etc.), BBC - Paolo Nutini tive - Noel Gallagher - Katherine Jenkins - Alfie Boe - BBC Proms in the Park

IPC Athletics European One-off Special £1,300,000 16k & TV Swansea University Sports Village IPC, Swansea University, Welsh Government , Disa- Championships Event (9 days) audience bility Sport Wales, Swansea Council, UK and Welsh Athletics FIT European Touch Rugby One-off Special £250,000 2k Swansea University Sports Village Touch Rugby Wales ,Swansea University, Swansea Championships Event (7 days) Council BSA British Science Festival One-off Special £475,000 Data not Swansea University & Various City Swansea University, British Science Festival, Swan- Event (3 days) available Centre Locations sea Council. Festival of Stitch Bi-annual Event (14 £14,000 3k Various City Centre Locations Stitch Committee, Swansea Council days) Mumbles Marvelous Week- Annual Event (3 £25,000 3k Mumbles Traders Association, Mumbles Traders Association, Swansea Council. end (Various) days) Swansea Council. Swansea Big Screen Events Various dates £25,000 500 – 3k per Castle Square (City Centre) Swansea Council, BBC (Various TV and Radio), Roy- and broadcasts e.g. Inter- throughout the year event al Opera House/BP, various partners national rugby, European Championships and World Cup football, Wimbledon tennis, Royal Opera House etc. Swansea Special Festival of Annual Event (3 £11,400 2k Swansea University & Wales Na- Swansea Council, Festival Committee, Volunteer Music and Sport days) tional Pool Groups Outdoor Theatre Annual Event (2 – 3 £7,300 300 – 700 Oystermouth Castle Swansea Council, Touring Theatre Companies days) per event Royal Visits Various ad-hoc £5,000 3k Various City Centre locations Swansea Council, Lord Lieutenancy, Emergency visits Services Christmas Lights Switch On Annual Event (1 day) £48,000 30k Swansea City Centre Swansea Council, Swansea BID, Stage Schools, Communities Swansea Pride - Pink in the Annual Event (1 day) £15,000 3k Singleton Park LGBT Pride Committee, Swansea Council Park Page 54 APPENDIX E continued... Swansea Events 2012 - 2016

Event Duration Cost Attendance Location / Venue Partners The Gower Festival Annual Festival (10 £40,000 2k Various churches around Gower Gower Festival Committee, Arts Council of Wales days) Swansea International Annual Festival £192,000 6k Brangwyn Hall, Taliesin Theatre, Swansea International Festival Committee, Arts Festival (Over 3 weeks) Great Hall, Grand Theatre Council of Wales, Swansea Council

Wales Airshow a Council grant initiative and key events cultural occasions, including interactive cultural diversity. Featuring live music, Annual Event included exhibitions of notebooks and demonstrations and participatory cultural demonstrations and artefacts, (2 days) manuscripts on loan from the State displays associated with the different crafts and foods from around the world. Wales’ biggest airshow and biggest free University of New York and the opening sports on the days they were featured. spectator event! This award winning of ‘Love the Words’, a £1m Heritage Swansea International Jazz Festival annual event features breath-taking Lottery funded exhibition at the Dylan Olympic Torch Relay & Concert Annual Event (3 days) aerobatic displays, state-of-the-art Thomas Centre. The activity contributed One off Special Event military aircraft and vintage planes from significantly to the Welsh Government’s (2 days) Swansea International Jazz Festival the past along with ground displays, Wales-wide and international celebration The London 2012 Olympic torch made returned for its 3rd year in the summer tradestands and come and try activities. ‘’DT100’. its way from Cardiff to Swansea before it of 2016. Over the weekend 50 events 2016 was our biggest yet, thrilling over opened a celebration concert in the city’s took place at 12 venues located in the 200,000 visitors in Swansea Bay last Cultural Olympiad Singleton Park before the cauldron was lit Swansea Maritime Quarter. The festival summer. Various Projects in front of an audience of 10,000. is presented in partnership with the Arts The 2012 Cultural Olympiad was a Council of Wales, City and County of Waterfront Winterland programme of cultural events across the Our Abertawe Swansea and University of Wales Trinity Annual Event city that accompanied the London 2012 One off Special Event St David and media partners, South (51 days) Summer Olympics . Projects in Swansea (1 day) Wales Evening Post. The Festival Patron Now in its 12th year, people come included ‘Vetch Veg’, a site specific Many communities make up the diverse is Sir Karl Jenkins, the world’s most- from all over South and West Wales to art project aimed at promoting and community that is Swansea. Born out of performed living composer. enjoy Swansea’s award winning winter encouraging community spirt through BREXIT the event focused on bringing attraction. Featuring two outdoor ice gardening and social activities; Adain people together to celebrate Swansea Swansea City FC Capital One Cup rinks (including Wales’ only children’s Avion, a mobile art space built from the and what it means to us all as individuals Winners City Parade rink), a funfair with giant wheel, festive fuselage of a DC9 and a contemporary and together – whether a Jack by birth or One off Special Event catering and our very own Santa’s Grotto. live performance on a bowling green habit; disabled; young; or old; whatever (1day) devised Swiss choreographer Phillipe our sexual orientation, beliefs, language Tens of thousands of ardent football fans Dylan Thomas Centenary Saier. or abilities. The event helped to celebrate watched as their home team paraded A Year long celebration Swansea’s cultural and ethnic diversity through the city on an open top bus tour Dylan Thomas Swansea Abertawe 2014 Olympics & Paralympic Live Site via dance, choirs, local bands workshops, of the city culminating at The Guildhall was a celebration of the centenary of One off Special Event busking, cooking demonstrations and with a celebratory event. Dylan Thomas’ birth in Swansea. Over (30 days) entertainment. 200 Dylan Thomas related events, The city’s Big Screen and Castle Square attracting nearly 90,000 visitors, took became an official London 2012 Live World Party place in the Swansea area and also in Site featuring the build up to the Annual Event neighbouring authorities throughout Olympic and Paralympic Games, along (1 day) the year. Partners were supported by with a host of other major sporting and A day long celebration of Swansea’s Page 55 APPENDIX E continued... Swansea Events 2012 - 2016 (continued) Dance Days parks from London, Scotland Ireland and the festival continues to go from strength Swansea Big Screen events and Annual event Wales for a rousing finale to months of to strength. broadcasts. Castle Square (2 days) the finest to the BBC Proms. The annual Regular Events Dance Days is a free weekend of dance celebration, takes place in Singleton FIT European Touch Rugby The Big Screen has continued to be performance, which takes place in Park, where over 8000 fans celebrate Championships utilised on a regular basis for events Swansea city centre and around the with traditional flag waving, along with One off Special Event taking place in the Square, a webcast or National Waterfront Museum each July. a fireworks finale. Of the 15 times BBC (5 days) coverage of an international cultural or This festival brings together performers Proms in the Park has been staged in With over 50 teams from 17 nations this sporting activity. National Theatre, Royal from across the UK and beyond, dancing Wales, Swansea has hosted it 11 times, was the largest European Touch Rugby Opera House, Royal Ballet streaming alongside Swansea community dance and will again on Saturday 9th September Championships to date and for the first and children’s films feature along with groups. 2017. time included a new junior category displays by local artists and community event. This is the premier biannual touch groups. Liberty Stadium Concerts Club MTV rugby tournament in Europe. Regular one off special events (1 day) One off Special Event Swansea Special Festival of Music and Since The Who delivered the first concert (1 Day) British Science Festival (BSA) Sport - Annual Event at the new stadium in 2007, regular Featuring seven hours of music at One off Special Event (3 days) concerts include artists such as Sir Elton Singleton Park - Club MTV attracted (7 days) For over 36 years the Swansea Special John, P!NK, Rod Stewart, JLS, Kings of 12,000 fans. Billed as one of MTV’s Hosted by Swansea University, the British Festival of Music and Sport has brought Leon, Manic Sreet Preachers, Lionel biggest productions to date the event Science Festival is one of Europe’s biggest together adults and children with physical Richie and in June 2017 Take That will featured performances from Nero, science festivals, which brought more and learning disabilities from all over headline with a sell-out audience of Example, Sigma, Professor Green, Jonas than 350 leading scientists to Swansea. Wales, to participate in music, sporting 32,000. Blue, R3wire & Varski and Redlight. The event featured activities in several competitions and social events. iconic Swansea locations. Singleton Park Concerts IPC / Athletics European Outdoor Theatre Regular one off Special Events. Championships Festival of Stitch Annual Events (1 - 2 days) One off Special Event Bi-ennial Event (14 days) (2 – 3 days) Noel Gallagher, Paolo Nutini, Alfie Boe, (9 days) August 2016. Featuring exhibitions, Each year the grounds of Oystermouth Rebecca Ferguson, Collabro, Status Quo, The 2014 IPC Athletics European external street art, workshops and free Castle hosts touring theatre companies. Steps, Katherine Jenkins, are just some Championships was a track and taster sessions in textile art. Audience members are encouraged to of the International names that have field competition for athletes from pack a picnic and bring a deck chair. performed in Singleton Park. A park on International Paralympic committee Mumbles Marvellous Weekend Previous shows have included a variety the outskirts of the city and the natural affiliated countries within Europe. Over Annual Event of different productions such as A home to concerts – normally set up 550 athletes from 37 countries attended (4 days) Midsummers Night’s Dream and Gulliver’s for up to 20,000 people but capable of the games. The event was broadcast live Four days of entertainment in the Travels and all set against a stunning holding more. on TV. grounds of Oystermouth Castle delivered backdrop. in partnership with the Mumbles Traders BBC Proms in the Park The Gower Festival Association. The event featured jazz, Annual Event Annual Event literature, medieval fayre, readings, (1day) (10 days) poetry, orchestras and pop art. BBC Proms in the Park is Britain’s largest An annual music festival held in Gower. outdoor classical music event, joining up Celebrating its 40th anniversary in 2016 Page 56 APPENDIX E continued...

Outdoor Cinema • Gower Blue Grass Festival • Concert - MTV Annual Event • LOCWS International • Great Russian Circus (2 days) • Swansea International Festival • Dart 18 Sailing Championships Classic films on a big screen. • Mumbles Duathlon • Oktoberfest • South Wales Bike Ride • Halloween Spooktacular Christmas in Swansea • Mumbles Raft Race • Autumn Rugby Internationals Annual event • Gower Festival Coverage (1day) • Gower Sprint Triathlon • Annual Fireworks Display-Sparks in Traditionally themed Christmas parade, • Swansea Festival of Transport the Dark featuring community floats, marching • Armed Forces Day • T-Rex & Super heroes day bands, walking processions and a Santa • JCP Swansea Half Marathon • St David’s Day Celebration Christmas lights switch on. The parade • Wales National Airshow • From Busk Til Dawn forms part of Swansea’s Christmas offer • European Football Live site • Swansea Big Weekend which additionally includes Waterfront • EID in the Park • Nativity Live Winterland, a traditional Christmas • Dance Days • League Championship market, carol services and a grotto. • Mumbles It’s a Knock Out • Christmas Lights Switch On • Swansea Special Festival of Music and • Silence In the Square Full Events Listings Sport • The Winterbottoms 2016 / 17 • Pretty Muddy • • Beach Rugby Wales • Race For Life • Welsh Stand Up Paddleboard • Mumbles Summer Fiesta Championships • Pwll Du Challenge • Swansea Marina Market • Outdoor Theatre – Danny Champion • Swansea Varsity Boat Race of the World • Queens 90th Birthday Beacon • Outdoor Theatre - Midsummer • Ty-Hafan Rainbow Run Night’s Dream • BBC Election Tour • Team GB Olympic Live Site • SuperBoule • Gower Sprint Triathlon • Swansea Vintage Car Show • Outdoor Theatre - Gulliver’s Travels • Maytime in Mumbles • Festival of Stitch • Skate & Street Festival • Shine • Manic Street Preachers • Mumbles Marvellous Weekend • Ospreys Challenge Cup • Big Screen Film – The Minions • Swansea Triathlon • Noel Gallagher in concert • Circus Starr • Swansea Bay Aquathlon • Swansea Museum - Classic Cars • BSA British Science Festival • Mumbles Triathlon • Maggie’s Culture Crawl • The Coracle Run – Historic Car Rally • Outdoor Cinema -Back to the Future • Lionel Richie in concert • Outdoor Cinema - Grease • The Gower Show • Admiral Swansea Bay 10k • Gower Folk Festival Page 57 APPENDIX E continued... Swansea Events - Full events Listings

• Small Business Saturday • ROH Screening - Don Giovanni • Swansea Museum Classic Cars • Pop Up Cinema Dirty Dancing • National Play Day • Hafan Cymru Rainbow Run • National Play Day • Pop Up Cinema Top Gun • Christmas Market • Wimbledon Tennis Coverage • Christmas markets • Swansea Pride- Pink in the Park • Saints, Songs & Celebrations • Wales National Airshow • Slip ‘n’ Slide • Armed Forces Day • Swansea International Jazz Festival • Dance Days • Big Screen Film - Sing a-long Frozen • Wimbledon Tennis • Kids Of Steel • Festival of EID • World Party • Dance Days • Waterfront Winterland • • Big Screen Film - Paddington Bear • Beach Soccer Festival • Welsh Cyclo Cross Championships • Concert - Xstatic in the Park • Dragons March (Army) • BP ROH Screening - La Boheme • Continental Market • Sausage & Cider Festival • BBC Proms in the Park • JCP Swansea Half Marathon • RNLI Santa Run • Race for Life • Rugby World Cup Coverage • Commonwealth Games Coverage • Hope - Outdoor Carol Service • Big Screen Film - Despicable Me • Admiral Swansea Bay 10k • Katherine Jenkins in Concert • Six Nations Rugby Coverage • Coca Cola Summer Tour • Outdoor Theatre - Romeo & Juliet • Race for Life • Welsh Cross Country Champs • Big Screen Film - Hero 6 • Halloween Celebrations • Continental Market • Our Abertawe • Outdoor Theatre -Peter Rabbit • Annual Fireworks Display-Sparks in • EID in the Park • Whitford Point Multi Terrain Race • Outdoor Theatre - Midsummer the Dark • Big Screen Film - Frozen • Beach Soccer Festival Nights Dream • Silence in the Square • Outdoor Theatre - Alice In • Outdoor Theatre – Charlotte’s Web • Waterfront Winterland Wonderland 2015 /16 • Zombie Apocalypse • Christmas Parade • Outdoor Theatre - The Tempest • The Gower Show • Snoopy Tour • A Night of Jazz @ The Castle • Swansea Purple Flag Weekend • Gower Folk Festival • Six Nations Rugby Coverage • Big Screen Films - Harry Potter • Glynn Vivian Launch Weekend • Gower Blue Grass Festival • Saints, Songs & Celebrations • FIT European Touch Rugby • SuperBoule • LOCWS International • The Welsh Twmpath Championships • VE Day Commemorations • Swansea International Festival • Welsh Cross Country Championships • DART 18 European Sailing • Skate, Street & Sport Festival • Mumbles Duathlon • Get Welsh Championships / UK DART 18 • Beach Soccer Festival • South Wales Bike Ride • Gwyl Aber Dewi National Championships • The LC Swansea Bay 5k Race Series • Mumbles Raft Race • IPC - Athletics European • Whitford Point Multi Terrain Race • Gower Festival 2014 / 15 Championships • WI Centenary Celebrations • Gower Sprint Triathlon • Green Fuse Festival • Emergency Services Open Day • Mumbles Triathlon • Glynn Vivian Live • Baefest • ROH Screening - La Boheme • Swansea Vintage Car Fair • Swansea AFC Activity Day • Italian Market • JCP Swansea Half Marathon • Maggies Culture Crawl • Welsh Mams Day • Super hero fun day • European Lifesaving and Club • RNLI Santa Run • SuperBoule • Swansea Marina Market Championships • Swansea International Jazz Festival • IPC 100 Days to go • Maytime in Mumbles • National Thundercats Powerboat • Shine • BP ROH Screening - La Traviata • Circus Star Races • Pwll Du Challenge • Whitford Point Multi Terrain Race • Beach Rugby Wales • Concert - Paolo Nutini • Mumbles Summer Fiesta • World Party Weekend • Swansea Museum Classic Cars • Concert - Alfie Boe / Collabro • Mumbles Marvellous Weekend • The LC Swansea Bay 5k Series • The Coracle Run • Swansea Festival of Transport • Continental Market (Adults) • Special Festival of Music & Sport • Armed Forces Day • Loving Your City for Valentines • Elysium Gallery Outdoors • Kids of Steel • Swansea Special Festival of Music and • Beach Rugby Festival • Swansea Festival of Transport • National Play Day Sport • Coracle Run • Swansea International Jazz Festival • Welsh Cross Country Championships Page 58 APPENDIX E continued... Swansea Events - Full events Listings

• RNLI Santa Run • The LC Swansea Bay 5k Races • Wales National Airshow • Autumn Internationals Rugby • Mumbles Summer Fiesta • Morriston Orpheus Live • Dance Days Coverage • Pwll Du Challenge • Swansea Live • Swansea Special Festival of Music & • Silence In the Square • Shine • Whitford Point Multi Terrain Race Sport • Christmas Lights Switch On • Mumbles Marvellous Weekend • The Big Lunch • BP ROH Screening - Puccini • Waterfront Winterland • Christmas Parade • BP ROH Screening - Royal Ballet - • BP ROH Screening -Tosca • Cwmdonkin Park Christmas (DTC100) • The Gower Show Mayerling • Cancer Research Race for Life • Six Nations Rugby Coverage • Gower Folk Festival • Swansea Festival of Transport • Big Screen Film - Kung Fu Panda • Get Welsh • Gower Blue Grass Festival • Love-ing your City for Valentines • Football Association Football Day • LOCWS International • Continental Markets • Lord Mayor’s Charity Day 2012 / 13 • Swansea International Festival • The Gower Show • Outdoor Theatre - Twelfth Night • Mumbles Duathlon • Gower Folk Festival • Outdoor Theatre - Peter Rabbit • 100 days to the Olympics • South Wales Bike Ride • Gower Blue Grass Festival • Jazz at the Castle • Face Britain • Mumbles Raft Race • LOCWS International • Oxygen Live • SuperBoule • Gower Festival • Swansea International Festival • Medieval Re-enactment • Olympic Torch Lighting • Gower Sprint Triathlon • Mumbles Duathlon • Saints Songs & Celebrations • Team GB Launch • Mumbles Triathlon • South Wales Bike Ride • EID in the Park • Whitford Point Multi Terrain Race • Swansea Vintage Car Fair • Mumbles Raft Race • Swansea Roller Rink • BP ROH Screening - La Boheme • Student lock-in • Gower Festival • Big Screen Film - Madagascar 3 • Olympic Flame - Greece • BBC Proms in the Park • Gower Sprint Triathlon • Welsh Menu Live - Food Festival • 100 days to Paralympics • BP ROH Screening - Rigoletto • Mumbles Triathlon • Firefighters Challenge • The LC Swansea Bay 5K Races • Freedom March - 108 Squadron • Swansea Vintage Car Fair • Big Screen Film - The Goonies • Olympic Torch Relay - Swansea • Admiral Swansea Bay 10k • A Farm in the City • Cwmdonkin Park Opening Concert • Olympic Torch - Concert • Annual Fireworks Display • Placard for hire (DTC100) • Freedom March – Queens Dragoon • Autumn Internationals Rugby • World Party Weekend • Admiral Swansea Bay 10k Guards Coverage • Phone Box Frenzy • Royal Visit- (Prince Charles) • BP ROH Screening - Falstaff • Silence In the Square • Concrete Jungle Survival • Swansea Marina Market • Diamond Jubilee - Beacon • Waterfront Winterland • Oh you crafty thing! • Maytime in Mumbles • Diamond Jubilee - Concert • Coca-Cola Xmas Truck Tour • Christmas Market • Circus Starr • European Football Coverage • Six Nations Rugby Coverage • Let’s see what happens • Swansea Museum Classic Cars • Mumbles Medieval Weekend • Saints, Songs and Celebrations • Festival of entrepreneurial leadership • The Coracle Run • Swansea Festival of Transport • Get Welsh • World Sports Day • Beach Rugby Wales • The Big Concert • Fly the Flag • Pwll Du Challenge • Adain Avion 2013 / 14 • Swansea Pride - Pink in the Park • Welsh Cross Country Championship s • World Sports Day • Live @ Singleton • Beach Soccer Festival • Fly the Flag • Blue Plaque – Peter Ham • Celebrate Wonderful Wales • Swansea International Jazz Festival • Dance Days • Pop Up Cinema - Transformers • National Play Day • Bae Fest 2 ‘Back on the Water’ • Swansea Pride- Pink in the Park • Dart 18 Sailing Championships • Kids of Steel Triathlon • Cancer Research Race For Life - • World Party Weekend • SuperBoule • Love your local market Twilight • Wimbledon Tennis • Pop Up Cinema - Skyfall • Robots live • Thriller • Special Festival of Music & Sport • Pop Up Cinema - Les Miserables • Wimbledon Tennis • Annual Fireworks Display • Big Dance Page 59 APPENDIX E continued... Swansea Events - Full events Listings

• Metamorphosis • Mumbles Triathlon • Race For Life • Swansea Vintage Car Fair • Olympic Live Site • Continental Market • Swansea Junior Tennis • Welsh Cross Country Championships Championships • Beach Soccer Festival • Big Screen Film - Shrek • Swansea Jazz Festival • Outdoor Theatre - Midsummer • National Play Day Nights Dream • Kids of Steel • Outdoor Theatre - Romeo & Juliet • Swansea Marina Market • Big Band Night • Maytime in Mumbles • Decky Does Bronco • Circus Starr • Big Screen Film - The Lion King • The Coracle Run • Tawe Fest • Beach Rugby Wales • Festival of EID • Pwll Du Challenge • Big Screen Film – The Muppets • Those Were the Days Event • Paralympic Torch Relay • City Farm Event • Paralympic Games Live Site • Robots Live Event • Josef Herman and Tate Gallery • Silence In the Square • Dragon Open Water Swim • Xmas Market • Admiral Swansea Bay 10k • Waterfront Winterland • Cancer Research Race For Life - • Children in Need Twilight • Christmas Lights Switch On • Big Screen Film - Casper • Welsh Guards Homecoming Parade • Annual Fireworks Display- Sparks in • Schools Cross Country the Dark Championships • Autumn Internationals Rugby • Six Nations Rugby Coverage Coverage • Saints, Songs & Celebrations • Love in the City Event • Swansea City Capital One Cup • The Big Easter Egg Hunt Winners Parade • Fashion Addict • Get Welsh • Jubilee Big Lunch • 3 Royal Welsh Freedom March • The Gower Show • • Gower Folk Festival • Gower Blue Grass Festival • LOCWS International • Swansea International Festival • Mumbles Duathlon • South Wales Bike Ride • Mumbles Raft Race • Gower Festival • Gower Sprint Triathlon Page 60