13Th International Product Development Management Conference
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13th International Product Development Management Conference Milan – Italy June 11-13, 2006 Conference location: Palazzo delle Stelline, Milan Corso Magenta, 61- 20123 Milano – Italy tel. +39 02.45462420 - fax. +39 02.45462419 BEING A TOURIST IN MILAN With this guide, we suggest you what to do and where to go in your free time in Milan. You will find all important information about the artistic and cultural sites that you can visit, the high-fashion and design district and places for happy hours. 1 Index 1. Artistic and cultural sites 3 2. High-Fashion and Design district of Milan 9 3. Happy Hours in Milan 10 Map of Underground Network (Metropolitana Milanese) 12 2 1. Artistic and cultural sites As to support your visit of the most beautiful and interesting artistic and cultural sites in Milan, we provide you a map of the city centre with the location of: • Churches • Historical and artistic buildings • Museums For the underlined sites we provide also a small description and a photo (for the sites 5. Palazzo Clerici, 15. Church of Santa Maria delle Grazie and 17. Palazzo delle Stelline, descriptions are reported in the document “Conference Logistics Guide”). 13 11 12 14 9 10 4 5 15 16 17 6 2 7 1 3 8 18 19 1. Duomo 8. Church of S.Satiro 14. Pinacoteca di Brera 2. Galleria Vitt.Emanule II 9. Sforza Castle 15. Church of S.Maria delle Grazie 3. Palazzo Reale 10. Michelangelo’s Pietà 16. Palazzo Litta 4. Teatro alla Scala Rondanini 17. Palazzo delle Stelline 5. Palazzo Clerici 11. Arena Civica 18. Basilica of S.Ambrogio 6. Palazzo della Borsa 12. Triennale di Milano 19. Basilica and Columns of 7. Piazza Mercanti 13. Arco della Pace S.Lorenzo 3 DUOMO DI MILANO The Duomo di Milano is one of the most famous buildings in Europe. It is a particularly large and elaborate Gothic Cathedral (Duomo) on the main square in the center of the city of Milan, Italy. Milan's Duomo is the second largest Roman Catholic cathedral: only the cathedral of Seville is larger (as is Saint Peter's Basilica in Rome, which is not a cathedral). It is 157 meters long and a total of 40,000 people can fit comfortably within. The great windows of the choir were reputed to be the largest in the world. In 400, Saint Ambrogio built a chapel and called it Basilica Nova. In 836, A small basilica was erected next to The Nova, called Santa Maria Maggiore and in 1075, Santa Tecla, another nearby church, was victim to a fire which also damaged the Santa Maria Maggiore. The area was partly demolished and rebiulding began. In 1288, Santa Maria Maggiore was named Duomo which derived from Domus Sancti Ambrosil, the Bishop's palace. After a century, in 1386, Archbishop Antonio da Saluzzo promoted a new project to build a new structure. Construction began using the marble quarries of Gian Galeazzo Visconti, Lord of Milan at the time, from Candoglia, on Lake Maggiore. In 1858 was completed the construction of the last spire erected. Looking at a map of Milan, you can see that Milan's city streets follow a spider web pattern with the Duomo being the center point. All roads either run towards or around the great cathedral. When searching for an address, it is always helpful to know where the Duomo is in relation to the street, the lower street addresses are always at the end closest to the Duomo. To visit the Duomo, (women must have shoulders covered) The Cathedral is open everyday from 8:50 a.m. to 6:55 p.m. Holidays: from 8:50 a.m. to 6:55 p.m. For a spectacular view of the city and even of the Alps (on a clear day) you may climb to the top of the Duomo via a spiral stone staircase of 919 steps. An elevator to the top is also available. Tickets and entrance to both the staircase and the elevator are on Corso Vittorio Emanuele (the left side of the Duomo if you are looking at it straight on). Entrance 9.00 - 17.45, cost € 5,00 by elevator, and by stairs: € 3.50. (www.wikipedia.org) GALLERIA VITTORIO EMANUELE II The Galleria Vittorio Emanuele II is a covered arcade situated on the northern side of the Piazza del Duomo in Milan, connecting to the Piazza della Scala. Named after Vittorio Emanuele II, the first king of united Italy, it was built by Giuseppe Mengoni between 1865 and 1878. The street is covered over by an arching glass and steel roof, a popular design for the 19th-century shopping malls (e.g., the Passazh in St Petersburg, opened in 1848). The Milanese Galleria has inspired the use of the term galleria for many other shopping arcades and malls. More than 120 years after its inauguration, the four-story arcade includes elegant shops selling most things from haute couture to books, as well as restaurants, cafes and bars. Directly connected to the Galleria Vittorio Emanuele II is Milan's ultra-luxurious Park Hyatt hotel, offering the city's most luxurious (and most expensive) rooms and facilities. (www.wikipedia.org) 4 TEATRO ALLA SCALA The Teatro alla Scala (or La Scala, as it is known), in Milan, Italy, is one of the world's most famous opera houses. The theatre was inaugurated on 3 August 1778, under the name Nuovo Regio Ducal Teatro alla Scala with Salieri's L'Europa riconosciuta. The current edifice is the second theatre on the site. A fire destroyed the first, the ancient Teatro Ducale, on 25 February 1776, after a carnival gala. A group of ninety wealthy Milanese, who owned palchi (private boxes) in the theater, wrote to Archduke Ferdinand I of Austria asking for a new theatre and a provisional one to be used while completing the new one. The neoclassical architect Giuseppe Piermarini produced an initial design but it was rejected by Count Firmian (an Austrian governor). A second plan was accepted in 1776 by Empress Maria Theresa. The theatre had over 3,000 seats and the auditorium, built in the horseshoe style, consists of six tiers of boxes above which is the 'loggione' or gallery. The proscenium is 26m wide and 27m high. The stage was originally 20m deep. La Scala hosted the prima (first production) of many famous operas, and had a special relationship with Giuseppe Verdi. For several years, however, Verdi did not allow his work to be played here, as some of his music had been modified (he said "corrupted") by the orchestra. La Scala's season traditionally opens on December 7, Saint Ambrose's Day, Milan's patron saint. All performances must end before midnight; long operas start earlier in the evening if need be. Ticketholders are not allowed to enter after the performance has begun. No exceptions are made, as Richard Burton once discovered. The theatre was closed for renovation from 19 January 2002 to November 2004 on a project by the Ticinese architect Mario Botta. During the closure, the opera company was transferred to the new Teatro degli Arcimboldi, far from the city centre. The La Scala Museum (accessible from the foyer and a part of the house) contains an extraordinary collection of paintings, drafts, statues, costumes, and other documents regarding opera and La Scala's history. (www.wikipedia.org) CHURCH OF S.SATIRO There is documentation to testify that between 1482 and 1491 Donato Bramante, the great architect who restarted building St Peter's in Rome, worked in Milan at Santa Maria presso San Satiro, the church now embedded in the block between Via Torino, Via Speronari, Via Falcone and Via Unione. Much of the building was redone in the 19th century, but Bramante's presbitery in stucco is original, as is its deceptive perspective: the solution was adopted to compensate for the lack of space in which to build the apse. Adjoining the basilica, at the corner between Via Falcone and Via Speronari, is archbishop Ansperto's sacellum (originally 9th-11th century), on the plan of a Greek cross. The baptistry on the opposite side of the church also dates back to the 15th century. (www.ciaomilano.it) 5 SFORZA CASTLE The castle, which is one of the greatest monuments of the Renaissance period, was started in the 14th century, when Galeazzo II Visconti ordered building to begin on a stronghold. It was then extended by his successors, Gian Galeazzo, Giovanni Maria and finally by Filippo Maria, who had it altered and improved with the help of the architect Filippo Brunelleschi, as he wished it to be used as the permanent residence of the Visconti dynasty. After the death of Duke Filippo Maria (1447) the stronghold was sacked by the Ambrosian Republic which had taken over the government of the city. In 1450, the soldier of fortune Francesco Sforza, after the fall of the republic, took possession of the stronghold. He began the reconstruction with the intention of creating a fortification for his own defence but it was gradually transformed into an architecturally impressive noble residence. After the death of Francesco Sforza (1466) his son Galeazzo Maria succeeded him and had the work continued under the architect Benedetto Ferrigni, also from Florence, to whom we owe the loggia, the great staircase of honour, the portico of the Elephant, the chapel and the rear end of the Rocchetta. With the rise to power of Ludovico il Moro the fourth son of Francesco Sforza, the castle became one of the most splendid residences, decorated by Bramante, the great Leonardo da Vinci and numerous other artists summoned to work there.