MEDIA KIT 2019 Australia’s newest home for food A new approach to connect with Australian homecooks A new level of integration for supermarket brands A tentpole of the Pacific food & lifestyle network Food is our forte.
New Idea Food She chooses to pay Facebook drove Seven West Media for our food – Over 1300 recipes, 17.8m video views & produces more food a copy of 500 food videos & 5.5m shares content than any New Idea sold 7500 food related in the last 90 days – other Australian every 3 seconds articles every year 94% higher than publisher generating $45m a Australia’s biggest year at retail food brand. New Idea Food naturally integrates brands into risk- free recipes she knows and loves New Idea Food has everything you would expect from a food media brand, plus...
The ability to integrate into a newly created video Natural environment to Seamless extension into TMS, each day integrate products into and 7Food Network branded content and editorial product reviews. Brand reach
1,446,061 2,090,279 545,887 AVERAGE AV. WEEKLY TOTAL SOCIAL MONTHLY SOCIAL REACH AUDIENCE IMPRESSIONS
50,897 926,520 UA 1,508,000 AVERAGE READERSHIP NIELSEN DAILY UBS (NEW IDEA) DCR
Source: emma CMV Jan’19; Nielsen DCR Mar’19; Nielsen Market Intelligence Mar’19; Social media stats updated as at Mar’19 OUR AUDIENCE
The New Idea Food cook sometimes lacks confidence in the kitchen but is highly inspired to try something new. She has a repertoire of 3-7 meals, and LOVES food, but doesn’t love the stress that comes along with weeknight meals. She comes to New Idea for risk free recipe ideas, new ways to jazz up her repertoire and food news that keeps her entertained and informed with what’s new on the shelf.
Core Audience: F25-54 GB and Main/Joint HH Cook Consumes food content – print, TV, online, socially Average in cooking skills, with intent to learn She likes cooking (doesn't love it) and looks for ease and convenience when preparing meals
Social Demo: 88% Female | 62% 25-54 | Syd & Mel WEEKLY SOCIAL MAGAZINE & DIGITAL REACH OF COOKBOOK ONE SHOTS 2.57M
VIDEO EXTENSIONS NEWLY CREATED ORIGINAL FOOD VIDEO EACH DAY ACROSS EXPERT FOOD TEAM DEDICATED SECTION ON SITE CHANNEL 7 INTEGRATION WITHIN WHO CONNECT WITH RECIPE PAGES TO GROW NETWORK MASS AUSTRALIA PRE- ROLL VOLUME CONTENT PILLARS
SUPERMARKET LAUNCHES & BAKING & WEEKNIGHT MEALS HEALTHY-ISH PRODUCT REVIEWS FOOD NEWS OCCASIONS
Weeknight meals don’t We road test the From the latest on the We love nothing more than Healthy-ish is a pragmatic have to be a pain, with 7 supermarket to find the shelf to trends and crazes watching an oozy caramel approach to health, all meals in the repertoire this best of the best. sweeping the food world – drip from a spoon and into about making easy swaps, audience all have a spag New Idea Food covers it. the buttery base of a pie tweaks and changes to bol recipe that they know Editorial review of We provide an expert tin. New Idea Food is all everyday meals to make a like the back their hand. categories within the review format that takes about baking with simplicity, healthier decision. NIF weeknights are all supermarket to hero products into the test but making your mouth about showing her new brands to help them kitchen and trial them out absolutely water. We cover and easy ideas that stand out on the shelf. and reasons to add it to everything from 3 ingredient elevate her plate and the shopping list. desserts to easy Christmas give her the confidence entertaining ideas. to trial something new. DIGITAL RATES & DEADLINES - 2019
RATES (EX GST) DISPLAY MEDIA VIDEO
Homepage buyout From $3,500
Section Sponsorship POA
Run of Site – Med Rec $50 CPM
Run of site – Med Rec with $70 CPM Leaderboard Roadblock
Run of Site – Rich Media From $70 CPM
DEADLINES Keyword Targeting From $50 CPM • Standard display/simple rich media: 5 business days prior to live date • Complex rich media: 10 business days prior to live date • Paid Content: 4-6 weeks prior to live date 15” In Feed Video POA • Integration: 4 weeks prior to live date • For anything outside of the above, contact your Client Services Manager 30” In Feed Video POA AD SPECIFICATIONS • Please refer to http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdf for creative specifications • Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may delay the launch date. CONTACT DETAILS
NAMES TITLE LOCATION PHONE EMAIL
Head of Food Zoe Lassig NSW (02) 9394 2753 [email protected] Advertising
Group Brand Ange Crotty NSW (02) 9394 2240 [email protected] Solutions Manager
Brand Solutions Calvin Simpson NSW (02) 9394 2726 [email protected] Coordinator