Media Kit 2020

MEDIA KIT 2020 Australia’s newest home for food A new approach to connect with Australian homecooks A new level of integration for supermarket brands A tentpole of the Pacific food & lifestyle network Food is our forte. She chooses to pay New Idea Food Seven West Media Over 1300 recipes, for our food – Facebook drove produces more food 500 food videos & a copy of 13.4m video views in content than any 7500 food related New Idea sold every the last 90 days – other Australian articles every year 3 seconds 94% higher than publisher generating $45m a Australia’s biggest year at retail food brand. New Idea Food naturally integrates brands into risk-free recipes she knows and loves New Idea Food has everything you would expect from a food media brand, plus... The ability to integrate into a newly created video Natural environment to integrate Seamless extension into The Morning each day products into branded content and Show editorial product reviews. and 7Food Network Brand reach 1,936,000 1,540,000 603,000 AVERAGE MONTHLY TOTAL AUDIENCE TOTAL SOCIAL IMPRESSIONS TOUCHPOINTS AUDIENCE 45,000 880,000 2,317,00 1:15 MONTHLY UA AVERAGE MONTHLY AVERAGE NIELSEN DAILY UBS READERSHIP PAGE DWELL DCR (NEW IDEA) Source: emma CMV Nov'19; Nielsen Market Intelligence Jan’20; Social media stats updated as at Dec’19 OUR AUDIENCE The New Idea Food cook sometimes lacks confidence in the kitchen but is highly inspired to try something new. She has a repertoire of 3-7 meals, and LOVES food, but doesn’t love the stress that comes along with weeknight meals. She comes to New Idea for risk free recipe ideas, new ways to jazz up her repertoire and food news that keeps her entertained and informed with what’s new on the shelf. Core Audience: F25-54 GB and Main/Joint HH Cook Consumes food content – print, TV, online, socially Average in cooking skills, with intent to learn She likes cooking (doesn’t necessarily love it) and looks for ease and convenience when preparing meals Social Demo: 79% Female | 48% 25-54 | Syd & Mel WEEKLY SOCIAL MAGAZINE & COOKBOOK ONE DIGITAL REACH OF 2.55M SHOTS VIDEO EXTENSIONS ACROSS NEWLY CREATED ORIGINAL FOOD VIDEO EACH DAY CHANNEL 7 NETWORK EXPERT FOOD TEAM WHO DEDICATED SECTION ON SITE INTEGRATION WITHIN RECIPE CONNECT WITH MASS PAGES TO GROW PRE-ROLL AUSTRALIA VOLUME CONTENT PILLARS SUPERMARKET LAUNCHES & BAKING & WEEKNIGHT MEALS HEALTHY-ISH PRODUCT REVIEWS FOOD NEWS OCCASIONS Weeknight meals don’t have We road test the From the latest on the shelf to We love nothing more than Healthy-ish is a pragmatic to be a pain, with 7 meals in supermarket to find the best trends and crazes sweeping watching an oozy caramel drip approach to health, all about the repertoire this audience all of the best. the food world – New Idea from a spoon and into the making easy swaps, tweaks and have a spag bol recipe that Food covers it. We provide an buttery base of a pie tin. New changes to everyday meals to they know like the back their Editorial review of categories expert review format that Idea Food is all about baking make a healthier decision. hand. NIF weeknights are all within the supermarket to takes products into the test with simplicity, but making your about showing her new and hero brands to help them kitchen and trial them out and mouth absolutely water. We easy ideas that elevate her stand out on the shelf. reasons to add it to the cover everything from 3 plate and give her the shopping list. ingredient desserts to easy confidence to trial something Christmas entertaining ideas. new. WHAT’S NEW? NEW IDEA FOOD: TEST KITCHEN LIVE! New Idea Food invites you to partner with a first to market, NEW IDEA FOOD: TEST KITCHEN LIVE! – a brand new event series that invites people who love food to experience firsthand creations from the New Idea Food test kitchen. It’s an event that will inspire and feed her love for food, with deliciously easy recipes, the opportunity ask your questions first hand to the experts that run Australia’s busiest test kitchen and pick up some new tips and tricks! It’s an exclusive small-scale ticketed event at any location and around any food occasion – breakfast, lunch or dinner. The event starts with a Q&A with New Idea Food Director Barbara Northwood and New Idea Food Editor Amy Sinclair, as well as client ambassador / expert. Followed by an interactive cooking demonstration utilising your brand and inspired by your brand philosophy. Guests would then enjoy a lunch/dinner afterwards and have the opportunity to interact with the talent and the products. A dedicated photographer and videographer are on hand to capture the content, providing your brand with premium event integration and exclusive New Idea Food Test Kitchen - endorsed content series opportunity. WHAT’S NEW? TROLLEY WATCH PODCAST New Idea Food’s Trolley Watch is the go-to podcast for all Aussie shoppers who love delicious food! Presented by New Idea Food editor Amy Sinclair and New Idea Food Director Barbara Northwood, Trolley Watch takes the fuss out of supermarket shopping by giving you no-nonsense reviews of the best products in aisle and the new supermarket foods you HAVE to try. We are promising to save you time off your shop - and with Barb sharing all her inside tips and tricks from her 30 years in the Test Kitchen, you’re going to pick up lots of handy hints along the way. And the best part? We’re going to have plenty of laughs too... and a few disastrous cooking and shopping stories! Opportunities to integrate through: live read sponsorships, 10 minute integrated segments and episodes. See all episodes and listen here: https://immersive.pacificmags.com.au/pacific-podcast/podcasts-home/podcast s-ni-trolley-watch/ WHAT’S NEW? NEW IDEA FOOD MAGAZINE Our new launch: New Idea Food magazine is a new bi-monthly cookbook, born out of our audience’s insatiable appetite for food content. The recent success of the Newideafood.com.au has reinforced the value of this brand and called out for a print offering to match the already booming social and digital incarnations. This title will be packed full of features to align your brand too. Features include step-by-step masterclasses, appliance reviews and many other assorted recipes involving fresh produce, sides and salads, baking, deserts and more. Opportunity for integration includes; • 100% ownership of issue • Themed issues around your product category i.e.. entertaining or Christmas • Recipe integration • Branded ingredient mentions • Advertorial and print display branding • The ability to order extra copies of the cookbook to use as an extension of your trade offering. DIGITAL RATES & DEADLINES - 2020 RATES (EX GST) DISPLAY MEDIA VIDEO Homepage buyout From $3,500 Section Sponsorship POA Run of Site – Med Rec $50 CPM Run of site – Med Rec with $70 CPM Leaderboard Roadblock Run of Site – Rich Media From $70 CPM DEADLINES Keyword Targeting From $50 CPM • Standard display/simple rich media: 5 business days prior to live date • Complex rich media: 10 business days prior to live date • Paid Content: 4-6 weeks prior to live date 15” In Feed Video POA • Integration: 4 weeks prior to live date • For anything outside of the above, contact your Pacific Representative. 30” In Feed Video POA AD SPECIFICATIONS • Please refer to http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdf for creative specifications • Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may delay the launch date. CONTACT DETAILS Name Title Locati Phone Email on Zoe Lassig Head of Partnerships – Food Sydney (02) 9394 2753 [email protected] u Sarah Harrigan Brand Solutions Manager Sydney (02) 9394 2939 [email protected] m.au .

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